If you publish a newsletter, you are well ahead of the game.   Still... there are some simple things you can do to make whatever you send way better.   Today's newsletter shares one secret (shhhhh).

Matty and PLD breakdown the EW article on Skeleton Crew and what it could mean for #Hondowatch24!  We also get into the rumors swirling about the Rey movie and the end of the High Republic!  Finally we have a bit of fun with an 80s/90s recasting of the Sequel Trilogy.  We have some wild out there choices!#starwars #disneyplus #disneyplus #lucasfilm #starwarsskeletoncrew#skeletoncrew #daisyridley #sequeltrilogy 

Today's newsletter is about dating. And dancing. And for those of you who actually care about marketing, the importance of getting things off to a quick start.

This is issue #573, a number that is evenly divisible by 3. How do I know that? Because when you add all the digits together (5 + 7 + 3 = 15; 1 + 5 = 6), the resulting number (6) is. And if that much math has your head spinning, you definitely do not want to buy the book I reference in today's newsletter.

The rules of working for yourself are different. Often, things that seem obvious are totally wrong. Today's newsletter shares three examples of conventional work wisdom that are way off base.

Today's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out. Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time.

Want more clients? Spend more time making word of mouth work for you. 

Today we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something. Anyway, the point is, automate your marketing and good things happen.

This may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year. Today's newsletter looks at relationship marketing. More specifically, how consistently staying connected to the people you know is the key to making it all work.

Today we talk about beliefs – yours.  Doing the work is fine and important. But what helps set you apart from the competition is your particular point of view. 

Today's newsletter takes a look at habits.  We've all got them. Some are helpful, some less so. Running your business effectively requires differentiating between the good and bad, and taking steps to adjust accordingly.

Today we talk about your face and why it doesn't look like my face (lucky you). More specifically, we look at the importance of small differences when it comes to standing out and connecting with prospective clients and others.

Today's newsletter covers two of my favorite topics: beer and breakfast. More specifically, it's about the importance of choosing your marketing tactics deliberately, and in a way that plays to the specifics of your circumstances.

It's good to know things.  But if nobody else understands what you are saying (or writing), you'll have a hard time communicating, let alone convincing others that you are worth knowing, referring, and hiring.

Word of Mouth. It's the fuel of every small professional service firm and independent professional's marketing program.

For a professional service provider, word of mouth is far and away the best source of new clients. They are prescreened, cost nothing to acquire, and they come to you! But it's not magic (sorry). It requires consistent effort on your part.

For the past two weeks, I’ve had my arm in a sling. 

(Small) Size Matters

How word of mouth really works.

Higher fees = Better clients

Never stop marketing.

3 risks you face.

3 Marketing Lessons.

Persuasion, not accuracy

Use your natural advantage.

Speak directly to your preferred audience.

Stop copying the big guys.

3 Suggestions

3 places to pay attention.

Sell your natural advantage.

More than just information.

It's all about the content.

What problem do you solve?

Newsletter regularity matters.

Never stop marketing.

Using questions in selling.

Find your market.

Find the low-hanging fruit.

Are you leveraging your advantage?

Bring your personality to work.

Objective reality has its limits.

Keep it simple

Lessons from direct mail.

Who cares what you have to say?

The problem with "Best Practices"

The hidden cost of "new".

Why you need an email newsletter.

How much automation is too much automation?

Take timing out of the selling equation.