Maximizing Your Professional Impact Through Strategic Publishing with Erica HolthausenIn this episode of the Human Capital Lab podcast, host Rich Douglas interviews Erica Holthausen, founder of Catchline Communications. Erica sheds light on the significant benefits of getting published in trade journals and business magazines, especially for professionals in the talent development and human capital management fields. She emphasizes the importance of third-party validation, which can enhance one's personal brand, increase visibility, and build authority in their industry. Erica also shares her journey from being a litigation attorney to becoming a consultant and publication expert. She offers practical advice for professionals looking to publish their ideas and highlights the difference between writing for periodicals and authoring a book. The discussion underscores the strategic use of writing to achieve specific career or business goals and encourages listeners to start writing, regardless of their initial skill level.00:00 Introduction to the Human Capital Lab Podcast00:30 Meet Erica Holthausen: Publishing Expert01:14 The Importance of Publishing for Professionals05:14 Erica's Journey: From Attorney to Consultant14:40 Overcoming Writing Challenges and Finding Your Voice22:13 Leveraging Publications for Career Growth29:48 Barriers to Writing and How to Overcome Them32:11 The Importance of a Shitty First Draft32:51 Editing While Writing: A Recipe for Disaster33:55 Testing Ideas Through Articles35:34 The Chris Rock Method: Testing Material36:44 From Articles to Books: Building a Body of Work38:24 The Shelf Life of Written Content41:34 Publishing Options: Self, Hybrid, and Traditional46:31 The Value of Writing a Book55:54 Erica's Writing Practice and Final ThoughtsConnect with the Guests: Erica Holthausen;LinkedIn: https://www.linkedin.com/in/ericaholthausen/Website: https://catchlinecommunications.com/Connect with Human Capital Lab; Host: Rich Douglas LinkedIn: https://www.linkedin.com/in/rich-douglas-92b71b52/ Human Captial Lab Links Website: https://humancapitallab.org/ Interested in Being a Guest? https://humancapitallab.org/podcast/
# Human Capital ManagementStrategies and practices designed to manage and develop an organization's workforce effectively.