Kamala Harris' Gen Z Marketing Strategy & Other Social Media News 📰Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀
Listen to Jack, our MD, discuss all of the marketing updates of the week, US Election marketing tactics & the importance of being reactive on social… 👀
0:00 Intro
1:13 Twitch Creator Club
5:02 TikTok Lite Rewards
6:24 Snapchat on the Rise
10:12 YouTube Picture-In-Picture Ads
12:14 ByteDance AI Tool
17:59 Kamala Harris Marketing Campaign
27:40 Outro
#socialmedia #socialmediamarketing #socialmedianews #tiktok #snapchat #kamalaharris
👩💻 Resources:
Twitch Creator Club: https://blog.twitch.tv/en/2024/08/05/today-we-re-launching-creator-clubs/
TikTok Withdraws ‘TikTok Lite Rewards’ from the EU: https://ec.europa.eu/commission/presscorner/detail/en/IP_24_4161
Snapchat Is On The Rise! https://s25.q4cdn.com/442043304/files/doc_financials/2024/q2/Q2-24-Earnings-Slides-FINAL-8-1-24-1.pdf
YouTube Is Testing Picture-in-Picture Ads for Livestreams: https://www.socialmediatoday.com/news/youtube-tests-picture-in-picture-ads-for-live-streams/723390/
TikTok’s Parent Company Has a New Text-to-Video Generation Tool: https://www.reuters.com/technology/artificial-intelligence/bytedance-joins-openais-sora-rivals-with-ai-video-app-launch-2024-08-06/
Kamala Harris’ Brat Summer: https://www.campaignlive.com/article/kamala-harris-gen-z-marketing-strategy-why-works-why-needs-evolve/1882747
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The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
# TikTok Lite RewardsA promotional program aimed at incentivizing user engagement on TikTok Lite, which was recently withdrawn from the EU market.