In this episode of Andy's Pod, we dive deep into the world of Product-Led Growth (PLG) with Natalie from Novatic. If you're skeptical about the "PLG or Die" mantra in B2B software, this episode is a must-listen! Natalie shares how Novatic integrated PLG into their existing sales-led strategy without laying off their sales team or making false promises.Key Takeaways:- The role of PLG as a lead generation channel and word-of-mouth driver.- Practical strategies that doubled their lead channels while keeping the sales team thriving.- Insights into organizing user conferences and live events.- The importance of word-of-mouth and influencer marketing in a crowded SaaS market.- How to effectively use Reddit and other unconventional channels for lead generation.- The significance of testing and iterating before fully launching a PLG motion.🚀 Get 7 FREE Linkedin Content Templates 👉 https://bit.ly/7linkedintemplates🤯 Join the LinkedIn Creator Community 👉https://www.brand30.io/linkedin-creator-course🔗 Free LinkedIn Course 👉 https://www.brand30.io/free-training📢 Stay Connected with Us:Don't forget to subscribe for more inspiring interviews and startup stories.- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn- Follow me on Instagram: https://www.instagram.com/andy.mewborn📩 Feedback & Contact:We value your feedback and questions! Leave us a comment below or reach out at:
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