Total 6 episodes

27/09/2024CBS News Roundup

09/27/2024 | World News Roundup Late Edition

More than three dozen people have died across five states from the effects of what was Hurricane Helene. New air strikes by Israeli military after hitting Hezbollah headquarters Friday. Justice Department charges Iranian operatives with hacking former President Trump's campaign.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

# Iranian Hacking ChargesLegal actions taken by the Justice Department against Iranian operatives involved in cyber attacks targeting a former U.S. presidential campaign.

# Hurricane Helene # Israeli Military Strikes # Iranian Hacking Charges

23/05/2024This Modern Brand

Every Man Jack: A Clean Brand With a Purposeful Path

Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands were a thing, Every Man Jack went from a line of great-smelling men’s shower products to a B-Corp advocate for people, communities, and the planet. Hosts Jason Parks […]

# Brand PurposeThe fundamental reason that a brand exists, which can attract consumers initially and keep them engaged over time.

# Every Man Jack # B-Corp # Consumer Loyalty # Grooming Products

23/09/2022This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Spotify trolls Amazon's Earhole Strategy (342)

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Spotify Sells Audiobooks Twitch Online Gambling Announcement ESPN Launches Creator Network Starbucks and Web3 Brands and Purpose Emmy Award Results --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

# Brand PurposeThis concept revolves around the idea that brands should have a clear, meaningful purpose that resonates with their audience, impacting customer loyalty and engagement.

# Spotify Audiobook Strategy # Twitch Gambling Ban # ESPN Creator Network # Starbucks Web3 Loyalty Program # Emmy Awards

15/04/2021The Sticky From The Inside Podcast

What's Gone Wrong With Brand Purpose?

Episode Overview In episode 12 Andy Goram is joined by Giles Thomas from MIMO Brands to discuss what's gone wrong with Brand Purpose. It's come in for some real stick recently and there looks to be a whole bunch of confusion with it. In this honest conversation, Giles and Andy wade through what's going on with Brand Purpose, the link and confusion with the sustainability agenda, why "profit" is not a dirty word, how marketers have to take a large part of the blame for the confusion, why business has to step up, as well as offer up some examples of who's doing it well. Although, even that throws up some controversial suggestions. In the end it's all about linking up purpose, profit, people and planet to the best effect possible - no small feat then! Join The Conversation Find me on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Check out the Bizjuicer website here Download the podcast here Useful Links Follow Giles Thomas on LinkedIn here Follow MIMO Brands on Twitter here Follow MIMO Brands on Facebook here Follow MIMO Brands on LinkedIn here Visit the MIMO Brands website here Read the McKinsey article here Read the Bain & Co. article on Company Purpose here Read the Bain & Co. article on Brand Ethics and Sustainability here Full Episode Transcript Get the full transcript of the episode here

# Brand PurposeA concept that defines a company's reason for being beyond just profit, aiming to create a positive impact on society and the environment.

# Sustainability # Employee Engagement # Business Profitability # Giles Thomas

15/07/2019This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

212: The Genesis Planet Episode

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory. Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html). Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility). The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog). The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/). Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory. This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

# Brand PurposeThe concept of a brand having a defined role or mission beyond profitability, which resonates with consumers.

# Subscription Fatigue # Print Media Opportunities # CMO Role Evolution # B2B Marketing Trends # Cause Marketing # Raspberry Pi Acquisitions

15/07/2015Global Dispatches -- World News That Matters

The IAEA and Iran

The nuclear deal with Iran is essentially grand bargain: Iran agreed to curtail its nuclear program in exchange for a gradual easing of international and national sanctions. But as President Obama is fond of saying, the agreement is not based on trust. It's based on verification. And the entity responsbile for verifying Iran's compliance with the nuclear accord is the International Atomic Energency Agency. Here with me to discuss how the IAEA will go about this mission is Tom Colina, policy director of the Ploughshares fund. We discuss the diplomatic pressures under which the IAEA will operate and the technical tools at inspectors' disposal. We also discuss the personality of its executive director Yukia Amano, a Japanese diplomat who is suddenly one of the most important and consequential players in Middle East diplomacy (For those of you really interested in the history of the IAEA and also want more mechanics on how inspections work, I recommend you check out my April interview with Thomas Shea, a former IAEA nuclear weapons inspector. We recorded that interview just as the Framework Agreement, which lead to this final agreement, was being negotiated.)

# Iran Nuclear InspectionsThe processes and methodologies employed by the IAEA to inspect Iranian nuclear facilities to ensure compliance with international agreements.

# Nuclear Deal # IAEA # Tom Colina # Yukiya Amano # Iran Nuclear Inspections