What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda co-authored the report, so she visits the podcast to give independent publishers and author publishers all the details.PARTICIPANTSDr. Rachel Noorda is Director of Publishing and Assistant Professor of English at Portland State University. Dr. Noorda holds a PhD degree in Publishing Studies from the University of Stirling and has published peer-reviewed research on various book publishing projects including book subscription boxes, independent publisher mission statements, the Portland Book Festival, and online book blurbs. She is currently writing a book (contracted with Cambridge University Press) about entrepreneurship in twenty-first century US book publishing. She has been very involved with the industry, including analyzing data and writing industry reports for PubWest, the Independent Book Publishers Association, the Book Industry Study Group, Literary Arts, and Publishing Scotland.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSYou can read the full Immersive Media & Books 2020 Consumer Survey through a link on this page!As discussed, if you’re interested in reaching the library market, IBPA has two excellent marketing programs that can help:Library Market eBlastsALA Annual ConferenceTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/