To garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network.  Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on podcasts, blog sites, and with reviewers, including whether to pitch yourself or hire a publicist, how to best craft your pitch, how to promote the interview to get the most out of it, and much more!PARTICIPANTSMatty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction, podcasting for authors, and how to succeed as an author speaker, and her articles have appeared in Writer’s Digest magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors (ALLi).She lives with her husband, Wade Walton, and their dogs in Chester County, Pennsylvania, and enjoys vacationing on Mount Desert Island, Maine, and in Sedona, Arizona, and these locations serve as the settings for her novels.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Matty’s books at https://www.mattydalrymple.com/aboutYou'll find more information on her non-fiction platform at https://www.theindyauthor.com/Also, check out ALLi at:https://selfpublishingadvice.org/author-awards-contests-rated-reviewed/https://selfpublishingadvice.org/best-self-publishing-services/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Ambika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses.Ambika and Suhani join “Inside Independent Publishing (with IBPA)” to share details about the challenges and positive experiences that they ran into during the process of merging to create their new publishing company Sambasivan & Parikh. They discuss the legal issues that had to be decided; how they updated their distribution systems; how they combined their different backend systems; and much more.PARTICIPANTSAmbika Sambasivan and Suhani Parikh are co-publishers at Sambasivan & Parikh, a community-centered children’s press working to foster a more equitable and just future through the power of storytelling. They bring together their independently founded presses, Yali Books and Modern Marigold Books, to create a platform for underrepresented voices in children’s literature, built on empathy and respect. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out the Sambasivan & Parikh website at https://www.sambasivanandparikh.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

One of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it's a productive working relationship?  American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their authors based on her two decades in the industry.She’ll share tips about setting reasonable deadlines and how to stick to them; the best ways to work with an author through the writing and editing process; and more. She’ll also share insights into how the independent publishing industry is doing at the moment, and what improvements could be made.PARTICIPANTSKathryn Sparks is senior editor for the parent consumer line at the American Academy of Pediatrics (AAP). Prior to the AAP, she worked as the assistant to the publisher at Sourcebooks, Inc. Past industry experience also includes part-time literary assistant at the Chicago-based Tina Purcell Agency, and part-time assistant to best-selling author Claudia Gray. Her MG Novel, Reality Natalie, was published by Firedrake Books, Inc. She has served on the IBPA Editorial Advisory Committee, IBPA Advocacy Committee, and is currently on the IBPA Executive Committee and is co-chair of the IBPA Membership Committee.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out the American Academy of Pediatrics’ books at https://www.aap.org/en/shopaap/shop-by-product/parenting-resources/Also, check out https://www.healthychildren.org/English/Pages/default.aspxFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

One of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins "Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person events, and more.PARTICIPANTSDiane Windsor is the owner of Motina Books Publishing, which focuses on helping mothers and women bring their work to the world. She's passionate about helping her authors brainstorm creative marketing efforts for their books.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipLearn more about Motina Books here: www.MotinaBooks.comFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Motina Books on:Facebook: https://www.facebook.com/motinabooksInstagram: https://www.instagram.com/motina_books/

One of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips about how to collaborate with your local libraries to interest them in your books, how librarians make buying decisions, the best ways to approach a library about carrying your books, and more.PARTICIPANTSBecky Spratford [MLIS] is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and a horror review column for Library Journal. Becky is a 23-year locally elected Library Trustee [still serving], a former Board member for the Reaching Across Illinois Library System, and currently on the Executive Board of the Illinois Library Association. Known for her work with horror readers, Becky is the author of The Reader’s Advisory Guide to Horror, Third Edition [ALA Editions, 2021] and the forthcoming Why I Love Horror and You Should Too [Saga Press, Sept 2025]. She is on the Shirley Jackson Award Advisory Board and is a proud member of the Horror Writers Association, currently serving as the Association’s Secretary and Co-Chair of their Library Committee.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about the RA for All training blog here: http://raforall.blogspot.com Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Becky Spratford on:X: @RAforAllBluesky: @raforall.bsky.social

Bookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discuss package trade publishing and his newest venture, Agate Publishing Academy. Doug also shares invaluable advice about how to successfully run a publishing business based on his decades of experience, including fostering a line of credit with your bank, improving your backlist revenue, and more!PARTICIPANTSDoug Seibold has been a writer, editor, and publisher for 40 years. In 2002 he founded Agate Publishing, based in Evanston, Illinois, which today comprises four trade imprints, an educational content development division, and a career development and training program for publishing launched in late 2023.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Agate Publishing at https://www.agatepublishing.com/Learn more about Agate Publishing Academy at https://agatepublishingacademy.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins "Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic partnerships to grow book sales; how she’s gotten her books into the education market; helpful ways she’s raised funds for her publishing endeavors; and more.PARTICIPANTSLeah Hernandez is the Founder and CEO of Muse Inc., an award-winning publishing company known for its commitment to promoting diverse voices in adult fiction and nonfiction. Muse Inc. encompasses various imprints, including the esteemed Young Authors Publishing, which serves as the flagship imprint under the Muse brand.Leah's journey began with a degree in Business Administration with a Marketing concentration from Clark Atlanta University, providing her with the foundation for her entrepreneurial pursuits. Her leadership and contributions to the industry were recognized in 2021 when she was named one of Publisher's Weekly "Star Watch Nominees."Beyond her role at Muse Inc., Leah actively engages in initiatives aimed at fostering diversity and inclusion within the publishing world. She sits on the board of PubWest, an association of small to mid-sized publishers, as well as Portland State University's Masters Publishing Program to create more opportunities for people of color in the field. Under Leah's guidance, Muse Inc. has published over 40 books across all its imprints, amplifying the voices of marginalized communities and expanding the literary landscape. Additionally, Muse Inc. proudly distributes works from two black-owned publishers, Through Us Books and POPOUT zine, furthering its commitment to supporting underrepresented voices in the industry. With a steadfast dedication to impacting the lives of others by providing a platform for storytelling, Leah continues to drive Muse Inc. towards its mission of inclusivity and empowerment in publishing.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Muse Incorporated here: https://www.museinc.net/Check out these new titles: Kinfolk Meditations - https://www.museinc.net/product/kinfolk-meditation-deckNot Too Anything - https://www.museinc.net/product/not-too-anythingTempted To Taste It - https://www.museinc.net/product/tempted-to-taste-itFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Muse Incorporated on:Facebook● Instagram ●Twitter● Vimeo

Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas for how distribution can be improved for indie publishers; the repercussions of the recent closure of Small Press Distribution; why so many independent distributors have shut down; and much more.PARTICIPANTSJoe Biel is a self-made autistic publisher and filmmaker who draws origins, inspiration, and methods from punk rock. Biel is the founder and CEO of Microcosm Publishing, Publishers Weekly's #1 fastest-growing publisher of 2022 and #3 in 2023. Biel has been featured in Time Magazine, Esquire, Art of Autism, Reading Glasses, Bulletproof Radio, Spectator (Japan), G33K (Korea), and Maximum Rocknroll, as well as on NPR and PBS. Biel is the author of A People's Guide to Publishing: Building a Successful, Sustainable, Meaningful Book Business, Good Trouble: Building a Successful Life & Business with Autism, and dozens more. Biel is the director of five feature films and hundreds of short films, including Aftermass: Bicycling in a Post-Critical Mass Portland, $100 & a T-Shirt, and the Groundswell film series. Biel lives in Portland, OR.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Microcosm and Joe Biel here: https://microcosmpublishing.com/catalog/artist/joe-bielCheck out Biel’s A People's Guide to Publishing book and podcast! Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Microcosm on most platforms at: microcosm_pub

Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box.Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, which has been quite successful for them, so COO Andrew Savikas joins “Inside Independent Publishing (with IBPA)” to share details about Holloway’s savvy publishing model; how they’ve developed their website for search engine optimization; and how other independent publishers can apply some of the same techniques to their own businesses.PARTICIPANTSAndrew Savikas is the COO at Holloway, publisher of some of the most respected resources available anywhere on teamwork, creative work, startups, technology, venture capital, and career development. He has previously held executive roles at Safari Books Online, getAbstract, and O'Reilly Media, where he organized the Tools of Change for Publishing conference. Andrew has also served on the boards of the Book Industry Study Group and the International Digital Publishing Forum.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Holloway here: https://holloway.comLearn more about Andrew Savikas here: https://andrewsavikas.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Holloway on:LinkedIn: https://www.linkedin.com/company/holloway-1/X: https://twitter.com/hollowayFollow Andrew Savikas on:LinkedIn: https://www.linkedin.com/in/andrewsavikas/

There is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishing company succeeded with international sales, as well as the challenges and opportunities publishers face based on the city where they set up their business; tips on book distribution; and much more.PARTICIPANTSDr. Kate Gale is Co-Founder and Publisher of Red Hen Press, a woman and queer-led publishing press in Los Angeles, and the Editor of the Los Angeles Review. She is the author of seven books of poetry, including The Loneliest Girl, The Goldilocks Zone, and Echo Light. Her debut novel, Under a Neon Sky, will be released with Three Rooms Press this April. Kate has also written six librettos, including Rio de Sangre, a libretto for an opera with composer Don Davis, which had its world premiere in October 2010 at the Florentine Opera in Milwaukee, WI. She teaches Poetry at Chapman University and speaks on independent publishing around the U.S. at schools like USC, Columbia, and Oxford University.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Red Hen Press and Dr. Kate Gale here:Website: https://kategale.com/home-1Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Dr. Kate Gale on:Facebook: https://www.facebook.com/drkategale/Instagram: https://www.instagram.com/drkategale/TikTok: https://www.tiktok.com/@authorkategaleTwitter/X: https://twitter.com/kate_gale?lang=en

No matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (AI) publishing technology and the ones to avoid; paying author royalties; whether it’s worth hiring someone to do your social media; and much more!PARTICIPANTSAlesha Brown is the Founder & CEO of Fruition Publishing Concierge Services™, a hybrid publisher devoted to helping authors find their voice, monetize their expertise, and create profitable author platforms. Alesha’s work led to her receiving the 2019 Inside Business’ Entrepreneurial Excellence award. Her expertise has been featured in Publishers Weekly, Authority Magazine, Huffington Post, Thrive Global, and iHeartRadio, just to name a few. Alesha is a renowned speaker at numerous author forums and publishing conferences in addition to being a best-selling author, copywriter, and magazine editor-in-chief.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Fruition Concierge Publishing Services here: https://fruitionpublishing.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

With a new year comes all kinds of new possibilities for publishers to thrive! IBPA’s mission is to set up independent publishers and author publishers for publishing success, so CEO Andrea Fleck-Nisbet joins "Inside Independent Publishing (with IBPA)” to discuss the major issues that publishers are sure to face in 2024, and ways that publishers can overcome them. She discusses distribution challenges; creative ways that publishers can find funding; solutions to market access obstacles; difficulties with running a publishing business and ways to tackle them; and so much more.PARTICIPANTSAndrea Fleck-Nisbet is CEO of the Independent Book Publishers Association (IBPA), where she began her tenure in November 2022. Prior to that she was the founding vice-president and publisher of HarperCollin’s lifestyle imprint, Harper Horizon. Andrea spent fifteen years in sales, digital media and business operations at Workman Publishing and was Director of Content Acquisition at Ingram Content Group. She sits on the board of the Book Industry Study Group.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

In the last few years, TOKYOPOP has had incredible success, leading Publishers Weekly to declare them one of the fastest growing independent publishers of 2023. It’s always helpful for indie publishers to learn from each other, so TOKYOPOP’s COO and Publisher Marc Visnick joins “Inside Independent Publishing (with IBPA)” to discuss the achievements and challenges they’ve had since the company began in 1997, including how they were able to bounce back so successfully after some difficulties in 2010 when, among other things, a major partner of theirs, Borders, went bankrupt.PARTICIPANTSMarc Visnick is the current COO and Publisher of TOKYOPOP. Founded in 1997, TOKYOPOP brings Asian pop culture to Hollywood and beyond. TOKYOPOP established the market for manga in North America, introducing the term to the English language in the process, and expanding the market in Germany, publishing thousands of books in both languages, distributing anime and Asian films on home video and television, licensing merchandise to consumer goods and companies, and creating graphic novels of both original content and major IP adaptations. TOKYOPOP’s core values focus on multiculturalism and diversity; aestheticism and artistic integrity; and passionate and positive storytelling.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about TOKYOPOP here: https://www.tokyopop.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow TOKYOPOP On: TOKYOPOP on Twitter/X: https://twitter.com/TOKYOPOPTOKYOPOP on Instagram:  https://www.instagram.com/tokyopopTOKYOPOP on Facebook: https://www.facebook.com/TOKYOPOPTOKYOPOP Official Website: https://www.tokyopop.com/TOKYOPOP on TikTok: https://www.tiktok.com/@tokyopop

Independent publishers run into many of the same challenges with publishing, so the best way to figure out how to overcome those challenges is to learn from other publishers’ achievements and missteps. Taevo Publishing Founder and CEO Tamara Mayo joins “Inside Independent Publishing (with IBPA)” to discuss the best methods she’s learned about how to work with her authors; how to solve accounting issues; how to find funding; how to balance running a publishing business while also maintaining a full-time job; and much more!PARTICIPANTSTamara Mayo is the founder and CEO of Taevo Publishing, a traditional publishing house geared toward promoting the works of underserved BIPOC women writers. She was raised in the Hampton Roads area of Virginia, where her love of reading sprouted into a hunger to play an active role in spreading diversity, equity, and inclusion in the publishing industry. Her publishing expertise incorporates 15+ years of experience in digital publishing, online instruction, and more.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about Taevo Publishing here: https://www.taevopublishing.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/ 

Many independent publishers feel a great divide between them and the Big 5 publishers. One of the biggest issues is access to various sales markets, such as bookstores, retail stores, and more. The good news is that there are new ways that these major publishers and indies can work together to the betterment of both.One such way is through distribution. It can be quite difficult for independent publishers to land traditional distribution, but some indie publishers have found a path through Simon & Schuster. Simon & Schuster Vice President of Publisher Services Keith Parent joins “Inside Independent Publishing (with IBPA)” to share details about how to apply.PARTICIPANTSKeith Parent is Vice President of Publisher Services at Simon & Schuster. Keith originally joined S&S as a Sales Manager in the International Sales department in 2014 and returned to S&S in 2017 as an Account Executive in the Distribution Division. In 2022 Keith was promoted to Vice President of Publisher Services. In his role as Vice President, Keith manages the team tasked with supporting and maintaining all distribution client partnerships; providing sales, marketing, and publishing related strategic guidance to all independent publishers distributed by Simon & Schuster U.S. Prior to joining S&S, Keith held sales and business development roles with academic publishers such as Wiley, Sage Publications, and Congressional Quarterly Press. Keith is a graduate of Johns Hopkins University in Baltimore Maryland and a proud resident of Jackson Heights, Queens.  Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membershipLearn more about applying for traditional distribution through Simon & Schuster here: https://www.simonandschusterpublishing.com/sns-distribution/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Keith Parent on:LinkedIn - https://www.linkedin.com/in/keith-parent-34548523/

Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recommendations and how indie publishers can get their books on that list. Rebecca also used to be a librarian, so she shares tips about how publishers can get libraries to carry their books.PARTICIPANTSRebecca Vnuk is the Executive Director of LibraryReads. She has an MLIS from Dominican University and worked as a public librarian for a decade before becoming the editor for Collection Management and Library Outreach at Booklist magazine. Rebecca is the author of three reference books on the topic of Women’s Fiction, as well as a best-selling book on weeding library collections. She lives in the Chicago suburbs with her husband and sons (and is thankful that the tween still loves to read, at least!).Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Lockeassists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association here https://www.ibpa-online.org/page/membershipLearn more about LibraryReads here www.libraryreads.orgLearn more about how publishers can get their books included in the LibraryReads top 10 lists here https://libraryreads.org/for-publishersFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow LibraryReads on:Facebook and Instagram - @libraryreadsX - @libraryreads99

Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publishing (with IBPA)” to discuss how publishers can land a Booklist review; how they can best leverage their review; and much more.PARTICIPANTSGeorge Kendall began as Booklist’s Editor & Publisher in 2019 and is now continuing in that role as well as serving as Interim Director of Publishing & Media at the American Library Association (ALA). When not overseeing Booklist business and editorial matters and managing ALA publishing, George might be reading the latest dark but enthralling apocalyptic or dystopian nail-biter, or, on a brighter side, he might be found hanging out with his young daughter, or enjoying his local library, perusing books, toys, and Playaways, or attending story time or “messy art” and “little learners” programs.  George received his MA in Literary Studies from the University of Cape Town in South Africa and studied with J.M. Coetzee, who later when on to win the Nobel Prize in Literature (2003). George began his publishing career in scientific, technical, and medical publishing before moving on to his current role. Prior to publishing, George was a professional classical musician. He will sometimes, though very rarely, dust off his French horn and play a few notes.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipLearn how you can submit a book to be reviewed by “Booklist” here: https://www.booklistonline.com/get-reviewedFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind the scenes of how distribution sales teams promote books to these lucrative markets, and gives tips for how independent publishers can set their books up for success with distributors.PARTICIPANTSDavid Dahl is National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services, where he has represented independent publishers to the book trade for more than thirty years; to amazon since 1998, and to Kindle and Apple Books since the inception of those platforms. David is a graduate of Reed College and received an M.A. from the University of California at Berkeley. David works daily towards the association's primary goals of advocating for and educating independent publishers.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipLearn more about Publishers Group West at pgw.com and Ingram Publisher Services at ingramcontent.com.Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-implement steps to highlight the brand story, elevate the author’s visibility, and ensure a consistent visual presence.PARTICIPANTSJeniffer Thompsonis a personal branding coach, book marketing strategist, and publishing consultant. She co-founded Monkey C Media in 2004, an award-winning book cover and author website design house. She is also the host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the International Memoir Writers Association board. VisitMonkeyCMedia.com to learn more, subscribe to her author marketing tips atJenifferThompson.comand listen to her podcast atThePremisePod.comIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipCheck out the IBPA member benefit for Monkey C Media, which garners members 20% off design services: https://www.ibpa-online.org/page/monkeycmediaFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges to hiring an influencer and how do you overcome them? CEO & Founder of Branch & Bramble Emily Lyman joins “Inside Independent Publishing (with IBPA)” to share her expertise on all things related to social media influencers!PARTICIPANTSEmily Lyman has worked with publishing companies for more than a decade to help them achieve tangible marketing results. As CEO & Founder of Branch & Bramble, she’s built a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing that attracts life-long audiences.Branch & Bramble has been named as one of the “Top US Digital Marketing & Digital Agencies” on Yahoo! Finance, as well as one of the “Top Digital Marketing Agencies in New York.” Lyman has been featured on Digiday, CO- by U.S. Chamber of Commerce, and Authority Magazine.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipTo learn more about Branch & Bramble, visit:https://www.branchandbramble.com/Also, check out Branch & Bramble’s free book influencer marketing guide here: https://www.branchandbramble.com/book-influencersFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Branch & Bramble on:LinkedIn - https://www.linkedin.com/company/branchbrambleTwitter - https://twitter.com/BranchBrambleFollow Emily Lyman on:LinkedIn - https://www.linkedin.com/in/emilylyman/Twitter - https://twitter.com/emilylymanInstagram - https://www.instagram.com/elyman/

There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school author visits? Author, educator, and speaker Jane Wood joins “Inside Independent Publishing (with IBPA)” to answer these questions and many more!PARTICIPANTSJane R. Wood is the author of a series of five juvenile fiction books where she weaves history and science into stories filled with mystery, adventure, and humor for young readers ages 8-14. Her sixth juvenile fiction book, Finding Family Treasure, was released in January 2022 and was co-authored with genealogist and author K. I. Knight. She has also written a book, Schools: A Niche Market forAuthors, to help other authors and publishers market and sell their books to the school market.Wood is a former teacher, newspaper reporter, and television producer. She has a BA from the University of Florida and an MEd from the University of North Florida. Wood serves as the past-president of the Florida Authors and Publishers Association and often speaks at schools, libraries, book festivals, publishing events, and education conferences. To learn more about her and her books, please visit her website at janewoodbooks.com.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Garnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent Publishing (with IBPA)!”PARTICIPANTSPatti Thorn is co-founder of BlueInk Review, a book review service that has provided nearly 10,000 reviews to authors since its inception in 2010. She was a 28-year veteran writer and editor at theRocky Mountain News, which had a daily circulation of 300,000 at the time of its closing in February, 2009, serving the last 12 years of her tenure as chief book critic and editor of the book review pages. The section earned acclaim for its incisive and timely reviews, as well as for Thorn’s weekly column about books and the publishing industry. In addition, she is the co-author ofFun Places to Go with Children in Colorado, published by Chronicle Books and has served as an independent editor for both fiction and nonfiction.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow BlueInk Review on social media at @blueinkreivewCheck out the IBPA member benefit for $75 off a review from BlueInk Reviews: https://www.ibpa-online.org/page/blueinkreviewVisit BlueInk Reviews at: www.blueinkreview.com

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques that independent publishers and author publishers can do to best maximize that experience and things that they can do that will actually hinder that experience. Smith Publicity Book Publicist and Marketing Associate Olivia McCoy is joining us today to share tips from her many years in the industry to ensure publishers have a beneficial experience during this process.PARTICIPANTSOlivia McCoycomes from a background in book marketing and independent publishing and her knowledge of the publishing industry and book promotion allows her to educate and consult her clients throughout their campaigns. Her clients have received national media placements in outlets such as The New York Times, Fast Company,HuffPost, and HOLA!. She has two BAs in English Poetics and French from the University of Georgia, a Master’s Certificate in Publishing from the University of Denver Publishing Institute, and an MS in Leadership for Creative Enterprises from Northwestern University. When she’s not at work, she is at home in Philadelphia with her dog, Rudy. You can learn more about Smith Publicity atsmithpublicity.com and connect with Olivia onLinkedInand Instagram @oliviathepublicist. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipTo learn more about Smith Publicity, visit SmithPublicity.com.They can also be reached at [email protected] IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Smith Publicity on:Facebook – https://www.facebook.com/SmithPublicityTwitter – https://twitter.com/SmithPublicityInstagram - https://www.instagram.com/smithpublicity/

2023 is upon us, so in this episode of “Inside Independent Publishing (with IBPA),” IBPA CEO Andrea Fleck-Nisbet looks back at the hot button issues that hit the publishing industry in 2022 and how they affected (and will continue to affect) indie publishers. Andrea also shares advice about what publishers can do to prepare for the major issues they’ll be facing in the new year, including Amazon changes, inflation woes, and more. Plus, she explains how IBPA plans to help independent publishers and author publishers tackle the aforementioned issues successfully.PARTICIPANTSAndrea Fleck-Nisbet joined IBPA as its CEO in November 2022. She comes to IBPA with an extensive and diverse background in publishing. Most recently, she was the founding vice president and publisher at Harper Horizon, an imprint of HarperCollins. Prior to that, she was the director of content acquisition for Ingram Content Group, where she developed initiatives that supported independent publishers of all sizes, using print-on-demand services to produce and distribute content. Fleck-Nisbet spent her first 15 years in the publishing industry at independent publisher Workman Publishing, leading teams in special markets, sales, and digital marketing, including three years as executive director of digital strategy and operations.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membershipFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Now that 2022 has come to a close, it’s a great time for independent publishers and author publishers to look back on the past year to analyze what worked and didn’t work for their businesses so that they can make informed decisions about how to set themselves up for a more successful year in 2023. Joining us on the podcast today is founding publisher of Publish Your Gift Tieshena Davis to share her expertise on how to maximize the potential of your business, including integrating a SWOT analysis and the “5-why analysis.”PARTICIPANTSTieshena Davis is founding publisher of Publish Your Gift®. Within the past decade, Tieshena's work and contribution to the publishing industry has led her to being awarded the 2017 Medical Moguls Academy “Faculty of the Year” award, honored as Prince George’s County Maryland Top Forty Under 40, and recognized by Examiner.com in its "2015 Best of the Best in Publishing." Tieshena’s advice has been featured in The Huffington Post, Black Enterprise, Rolling Out, Entrepreneur, Forbes.com and numerous other media outlets. She is a graduate of Yale University’s Book Publishing Executive Program and an active Forbes Coaches Council member.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Learn more about Publish Your Gift here: https://publishyourgift.com/And learn more about Tieshena’s consulting opportunities here: https://asktiedavis.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

IBPA’s CEO Angela Bole is moving on to a new opportunity after Nov. 30, 2022 as the CEO of Firebrand Technologies. So Angela joins “Inside Independent Publishing (with IBPA)” to discuss the highlights of her time at IBPA; comment on some of the biggest challenges facing independent publishers right now, including working with Amazon and trying to land traditional distribution; and share tips about how to successfully run a company. Also, host Christopher Locke extends a heartfelt thank you to Angela for her many contributions to IBPA and indie publishing.PARTICIPANTSAs chief executive officer of the Independent Book Publishers Association (IBPA) for the past nine years, Angela Bole worked to support the growing independent publishing community through advocacy, education, and tools for success. She holds a Master of Science degree in Book Publishing from New York University and a Bachelor of Arts degree in English with a minor in Gender Studies from Indiana University Bloomington. In 2018, she was awarded the Book Industry Study Group’s Community Builder Award, given to an individual in recognition of significant work done to engage a representative set of book industry stakeholders. In 2019, she was named a Publishers Weekly notable person of the year.In February 2023, Angela will become CEO of Firebrand Group.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?You can learn more about Firebrand Group here: https://firebrandtech.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Social media platforms can be a great way to build your independent publishing brand and garner exposure for your books, but how do you turn all those followers on TikTok, Instagram, Facebook, and so on into lifelong fans of your books? Also, which are the most effective platforms for indie publishers to use? Lulu’s VP of Marketing Matt Briel visits “Inside Independent Publishing (with IBPA)” to share tips about how independent publishers can get the most out of social media, as well as advice about how to improve your newsletter.PARTICIPANTSMatt Briel is the VP of Marketing at Lulu.com. After more than 15 years leading Sales and Marketing teams in the Media & Publishing space, he’s developed a unique passion for helping creators and solopreneurs become more successful by leveraging books as a catalyst for opportunities and sustainable revenue.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?You can learn more about Lulu.com here: https://www.lulu.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Click on the following links to learn more about the social media services that Matt referenced:Influencer Marketing - ShoutcartEmail Marketing - ConvertKitEmail Marketing - Send In BlueEmail Marketing - Klaviyo

Artificial intelligence has created many helpful improvements to book publishing, such as improving discoverability of books and finding copyediting errors in manuscripts, and there are many more to come as technology advances, but is there also a downside to some of these advancements? For example, will these advancements cost people jobs? Authors A.I. and BingeBooks co-founder and CEO Alessandra Torre joins “Inside Independent Publishing (with IBPA)” to discuss these issues, as well as some helpful AI programs currently available for publishers and new exciting ones on the horizon.PARTICIPANTSAlessandra Torre is the Co-founder and CEO of Authors A.I. and BingeBooks, as well as an award-winning New York Times bestselling author of twenty-five novels. Alessandra found her greatest success with self-publishing, hitting the New York Times list seven times with self-published novels. Alessandra is a popular public speaker and presents frequently to universities, conventions, and author groups. She has online classes, an annual conference and has built a community of over 40,000 aspiring and published authors.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?You can learn more about the IBPA member benefit for Marlowe Pro here: https://www.ibpa-online.org/page/marloweproFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Alessandra Torre on:www.authors.ai www.alessandratorre.com facebook.com/alessandratorre0instagram.com/alessandratorre4twitter.com/readalessandra

There are many considerations for independent publishers wanting to sell books in the government, education, and healthcare markets. How is selling into these markets different from the retail trade? How do you get started? What are some reasons independent publishers may or may not want to pursue these markets? What are some tips for doing this well? IBPA Board Chair Karen Pavlicin, publisher of Elva Resa Publishing and owner of Military Family Books, shares tips and insights from her 25+ years of navigating bulk sales, niche markets, and community advocacy programs as a primary business model.PARTICIPANTSKaren Pavlicin is the founder and publisher at Elva Resa Publishing, a traditional publisher specializing in resources for and about military families. She also owns and operates Military Family Books, an independent bookstore and wholesale distributor specializing in bulk sales to the military, education, and healthcare markets. She served four years on the IBPA Board of Directors and is the current board chair.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Elva Rese Publishing on:Websites: ElvaResa.com, MilitaryFamilyBooks.comSocial accounts:Facebook: @ElvaResaPublishing @KarenPavlicin @MilitaryFamilyBooks.comhttps://fb.com/ElvaResaPublishinghttps://fb.com/KarenPavlicin (public page)https://fb.com/MilitaryFamilyBooksTwitter: @ElvaResa @Pavlicin @MilFamBookshttps://twitter.com/ElvaResahttps://twitter.com/pavlicinhttps://twitter.com/MilFamBooksIG: @ElvaResaPublishing @KarenPavlicin @MilitaryFamilyBookshttps://instagram.com/ElvaResaPublishinghttps://instagram.com/KarenPavlicinhttps://instagram.com/MilitaryFamilyBooksLI: @ElvaResaPublishing, @Pavlicinhttps://www.linkedin.com/company/elvaresapublishing/https://www.linkedin.com/in/pavlicin/YouTube: @ElvaResahttps://www.youtube.com/user/elvaresa

If independent publishers and author publishers optimize their books properly for Amazon, it could lead to excellent sales, but likewise, if they don’t, it could hurt a book’s chances of succeeding. Also, advertising on Amazon can be a powerful tool, but it can be a complicated process. Don’t fret, on this episode of “Inside Independent Publishing (with IBPA),” we invited Greenleaf Book Group’s Marketing Manager Chelsea Richards to share her expertise with Amazon optimization and ads!PARTICIPANTSAs Marketing Manager at Greenleaf, Chelsea Richards works with authors to create strategic marketing campaigns, build their author brands, and increase visibility and exposure for their books. She helps authors establish their authority as experts through developing their online presence, harnessing the power of their existing networks, and targeted advertising to both the trade and consumers. Chelsea holds an MA in Creative Writing from the University of Exeter in England, a BA in English and communications from Southwestern University and completed New York University’s Summer Publishing Institute. A passionate reader and writer herself, Chelsea delights in helping authors reach readers. Prior to her role at Greenleaf, she worked in magazine and book publishing in San Francisco and London. Chelsea is a bibliophile and an Anglophile, and in her spare time she enjoys gardening, traveling, yoga, and baking. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Chelsea Richards:LinkedIn, Greenleaf Twitter, Greenleaf Facebook

IBPA is always looking for ways to set up independent publishers and author publishers for success, so we partnered with PubWest and Portland State University’s Graduate Program in Book Publishing to research five key issues facing publishing distribution today. Portland State University’s Director of Book Publishing and Assistant Professor in English Dr. Rachel Noorda and Rachel Done, who is one of the talented students who worked on this project and a freelance publishing professional, visit “Inside Independent Publishing (with IBPA)” to discuss the findings of the project, which include ways for indie publishers to make their distribution more profitable, sustainable, and eco-friendly!PARTICIPANTSDr. Rachel Noorda is Director of Book Publishing and Assistant Professor in English. She researches twenty-first century book topics such as entrepreneurship, marketing, small business, national identity, and international publishing. Her book Entrepreneurship Identity in U.S. Book Publishing in the Twenty-First Century was published last year by Cambridge University Press. She loves guiding students and collaborating with her colleague Kathi Inman Berens on media behavior and piracy.Rachel Done Cubillas is currently a freelancing publishing professional, with focuses on writing, design, marketing, and project management. Basically a little bit of everything. She is set to graduate with her MA in Book Publishing and Comics Studies Certificate from PSU this coming June. She loves exploring new topics and skills, as well as spending time with her menagerie of a family. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?View the full distribution report here: https://www.ibpa-online.org/news/601797/IBPA-PubWest-and-Portland-State-University-Publish-Students-Research-on-Distribution-Practices.htmFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Dr. Rachel Noorda:Twitter - @rachellynchaseLinkedIn - https://www.linkedin.com/in/rachel-noorda-4273623bFollow Rachel Done:Facebook - https://www.facebook.com/rachel.doneGR/Twitter - @RachelDC06LinkedIn - https://www.linkedin.com/in/rachel-done-97510b186/Website: https://racheldonecubillas.com/portfolio/

It’s a major goal of many independent publishers and author publishers to get their books carried in a bookstore, but as many have found, it can be a difficult market to break into. “Inside Independent Publishing (with IBPA)” invites Village Books & Paper Dreams Co-Owner and Steward Paul Hanson and Publishing Coordinator Chloe Hovind to share expert tips about how indie publishers can get bookstores to stock their books, and the reasoning behind why it’s so difficult to get their books carried in the first place.PARTICIPANTSPaul Hanson is one of three co-owners of Village Books in Bellingham and Lynden, Washington. He produces workshops and classes through the Chuckanut Writers Program in partnership with Whatcom Community College and has been a coordinator for the Chuckanut Writers Conference. Before arriving in Bellingham in 2011, Paul was the long-time manager of Eagle Harbor Book Company on Bainbridge Island. He is a writer and publisher, former President of the Pacific Northwest Booksellers Association, and past core team member of Fields End, a writers' community on Bainbridge Island. He's passionate about building communities for writers, helping them from inspiration to publication, and connecting them with readers.Chloe Hovind is a Pacific Northwest native whose enthusiasm for books found her a home at Village Books & Paper Dreams. As a librarian-trained bookseller, Chloe enjoys working one on one with local authors to help bring their stories to life through Village Book's self-publishing program and loves helping the community discover the local talent that resides on the shelves of their local bookstores.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?To learn more about the IBPA Bookstore Catalog, which helps publishers reach the bookstore market, visit: https://www.ibpa-online.org/store/ListProducts.aspx?catid=568428IBPA has many marketing, advertising, and promotional plans to help get the word out about your books, so check them out: https://www.ibpa-online.org/store/To learn more about the IBPA’s Industry Standards Checklist for a Professionally Published Book, visit https://www.ibpa-online.org/page/standardschecklistFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/To learn more about Village Books & Paper Dreams, visit: https://www.villagebooks.com/

Marketing books can be overwhelming and discouraging, and to make matters more difficult, there are a lot of dependable strategies out there that wield excellent exposure for books but that does not necessarily mean that they lead directly to book sales. Book Launchers Founder Julie Broad joins us on “Inside Independent Publishing” today to go over some of the best book marketing tactics available and to explain the results publishers can expect from those tactics.PARTICIPANTSJulie Broad is the founder of self-publishing services firm Book Launchers and an Amazon Overall #1 Best Selling Author. Her popular YouTube channel BookLaunchers.TV teaches nonfiction authors how to write and market books people will want to read. An expert on writing with marketing in mind, Julie been speaking on stages across Canada and the US since 2009, providing the best approaches to get results, make an impact, and ultimately, make more money. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,100+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/To learn more about Book Launchers, visit:www.BookLaunchers.com/gameplanIBPA has many marketing, advertising, and promotional plans to help get the word out about your books, so check them out: https://www.ibpa-online.org/store/

The U.S. has thousands of libraries, so if an independent publisher can get their books carried in the library market, it can be great exposure for their books and a lucrative endeavor. But, how does an indie publisher get libraries to carry their books? On this episode of “Inside Independent Publishing (with IBPA),” we invited Founder and Former CEO at BiblioLabs and Senior Manager of the BiblioLabs Division at LYRASIS Mitchell Davis to share tips for how independent publishers and author publishers can get their books into libraries!PARTICIPANTSMitchell Davis is a digital publishing and media entrepreneur with over twenty five years experience in the book publishing industry. He was the founder in 2000 of BookSurge, an indie publishing and print-on-demand technology platform which successfully exited in an acquisition to Amazon.com in 2005. BookSurge later became CreateSpace and Kindle Direct Publishing (KDP). After spending two years in senior management at Amazon he founded BiblioLabs which successfully exited in a merger with the global library nonprofit LYRASIS in 2021. BiblioLabs is a digital community engagement platform focused on helping libraries excel at local content. It has borne a number of innovative projects such as Indie Author Projectand the Creator local publishing tools for public libraries. Mitchell is also a partner in Creative Media, a print-on-demand book distributor working in the open content space and Rare Bird Farm a newly launched "tiny festival" music venue and artist platform. When not working he is an avid reader (currently reading any and everything by Kurt Vonnegut), music lover (plays in a Widespread Panic tribute band), futbol fan (Tottenham Hotspurs), and outdoor sports enthusiast.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/To learn more about Mitchell Davis’ work, visit:www.indieauthorproject.comwww.biblioboard.comwww.createsharediscover.comTo learn more about how IBPA can help you get your books into the library market, check out IBPA’s American Library Association Conference program: https://www.ibpa-online.org/store/ListProducts.aspx?catid=568479And check out IBPA’s Library Market eBlast program: https://www.ibpa-online.org/store/ListProducts.aspx?catid=569788&ftr=To learn more about IBPA’s IngramSpark member benefit visit: https://www.ibpa-online.org/page/ingramspark

Social media provides independent publishers with many incredible opportunities to promote their books, but it feels like new platforms pop up every day, which can make it overwhelming to figure out which platforms are the best. Today, Founder and CEO of Write|Publish|Sell Alexa Bigwarfe joins “Inside Independent Publishing (with IBPA)” to give you the inside scoop on some of the most buzzworthy options available, including BookTok, Bookstagram, and BookTube!PARTICIPANTSAlexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors and small publishers professionally self-publish and market their books. Her courses and training focus on author platform growth and creative ways to market books, especially for those who know nothing about marketing. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press. Learn more at writepublishsell.com.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/To learn more about the Women in Publishing Summit, visit https://womeninpublishingsummit.com/Check out the Write|Publish|Sell Instagram page at https://www.instagram.com/writepublishsell/Check out the membership program where they guide authors and publishers through marketing strategy and using social media to enhance their marketing efforts: https://writepublishsell.com/wip-school

One of the topics that independent publishers and author publishers always ask IBPA about is Amazon. Amazon is a juggernaut in the publishing industry and publishers want to know how to succeed in that marketplace. Amazon has a feature called A+ Content, which, if used properly, can be a helpful tool for publishers. So Amazon expert and i30 Media Corporation founder Ian Lamont visits “Inside Independent Publishing (with IBPA)” to share advantageous tips. Ian also gives updates on other Amazon topics, including: whether Amazon Advantage will ever reopen registration; issues with third-party sellers winning the “buy” button over publishers; and more!PARTICIPANTSIan Lamont is the founder of i30 Media Corporation. His media career has spanned more than 20 years across three continents, including a stint in the British music industry and a six-year residence in Taipei, where he learned Mandarin and worked for a local TV network and newspaper. Returning to the Boston area, he shifted into digital media, building websites for Harvard University, developing online services for technology publisher IDG, and serving as managing editor of The Industry Standard blog platform and prediction market. Later, Ian founded two ventures, including a mobile software company and i30 Media, which publishes In 30 Minutes guides (in30minutes.com). The guides help people understand mildly complex subjects, including business, software, and medicine.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/To learn more about i30 Media Corporation, click here.To learn more about the In 30 Minutes guides, click here.

Selling the film or TV rights to a book can be a lucrative endeavor, but how does an independent publisher or author publisher sell their film and TV rights? Will Dreamly Arts Publisher Andreas John visits “Inside Independent Publishing (with IBPA)” to share expertise from his own experience selling the TV rights to a book series by one of this authors. Andreas shares tips about how to land a deal; how to attach the right people for the project; and more!PARTICIPANTSOver 25 years ago, Andreas John launched his career in the magazine publishing world previously as the GM of CdA Magazine and the North Idaho Business Journal.  In 2014, Andreas started the regional lifestyle magazine Nspire Magazine and shortly after became the publisher of Will Dreamly Arts Publishing. Past board chair of the CdA Arts & Culture Alliance and current board president of the CdA Men in Business Network, and is a winner of the Top 30 under 40 Award in 2013.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/To learn more about Will Dreamly Arts, visit www.willdreamlyarts.comTo learn more about The Newirth Trilogy, visit www.newirth.tv

Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales through digital marketing, so founder Jason Kutasi visits “Inside Independent Publishing (with IBPA)” to share some of their most effective strategies. Jason shares which platforms have been most profitable to advertise on; why his indie publishing company rarely conducts promotions on Amazon; and much more!PARTICIPANTSJason Kutasi is the CEO of Puppy Dogs & Ice Cream – a children’s book publisher focused on the direct to consumer channel.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/ Learn more about Puppy Dogs & Ice Cream on:Instagram: https://www.instagram.com/pdicbooks/Facebook: https://www.facebook.com/PDICBook/Website: https://shop.puppydogsandicecream.com/

Many authors would prefer to just write books and leave the marketing to someone else, but if a book is going to be successful, it is imperative that authors take an active role in marketing their books. Since a lot of authors feel uncomfortable with this, it’s helpful if independent publishers work with their authors as partners on this issue. On this episode of “Inside Independent Publishing (with IBPA),” founder of independent publisher Motina Books Diane Windsor shares tips about how indie publishers can guide their authors to market their books successfully.PARTICIPANTSDiane Windsor is the founder of the traditional publishing company, Motina Books. Her mission is to publish books by and for mothers, giving women the chance to release their stories into the world. Diane works hard to create a partnership with her authors. Throughout the publishing process, Diane works closely with the author every step of the way – editing, formatting, cover design, distribution, and marketing.Marketing, of course, is the most important aspect of publishing your book. You could write the best book in the world, but it doesn’t matter how good it is if no one knows about it. There is no easy solution for marketing your books. It takes just as much work as writing that first draft. And, there is no one-size-fits-all solution. You have to think about your specific target audience, and come up with out-of-the-box ideas for reaching them.Upcoming Books:Descent Into Ulthoa by Gordon Bonnet (my sole Motina Man) - October 19 - A sci fi thriller about a man searching for his twin brother who disappeared ten years earlier.In 2022, Motina Books has several books that will be released:Two non-fiction books on grief and loss.A historical fiction novel based on the true events of the Bath House Riot in El Paso, in 1917Two domestic thrillersOne picture book to raise limb-loss awareness and another that contains 20 biographies of people with disabilitiesA memoir by a dancer who became a pilates instructorSeveral children's chapter booksIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSFor email marketing services, learn more about the IBPA member benefit with Constant Contact here: https://www.ibpa-online.org/page/constantcontactTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow or contact Diane Windsor on:[email protected]\motinabooksInstagram - @motina_books

Want to learn how to get the most out of IngramSpark (Ingram Content Group’s publish-on-demand platform)? IBPA invited IngramSpark’s Business Development Manager Josh Floyd to "Inside Independent Publishing (with IBPA)" to answer some of the most common questions publishers have about the popular platform, such as: When posting books onto the platform, should publishers make their books returnable or non-returnable? How does IngramSpark give publishers access to bookstores and libraries? Get answers to these questions and much more on this podcast episode!PARTICIPANTSJosh Floyd promotes the growth, sales, and brand of the IngramSpark platform to independent authors and publishers along with providing education to the industry about how best to utilize Ingram’s Publish-On-Demand services for bringing a new book to market or for breathing life into an out-of-print title. Josh received his Bachelor of Science Degree in Engineering Technology and Industrial Studies and a minor in Business Administration from Middle Tennessee State University.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the IBPA member benefit with IngramSpark here: https://www.ibpa-online.org/page/ingramsparkTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

A lot of independent publishers and author publishers focus a great deal of time and energy trying to get their books sold in bookstores, but there are many other places to sell books that could be a perfect fit for various target audiences. In this episode of "Inside Independent Publishing (with IBPA)," publisher and founder of The Collective Book Studio Angela Engel discusses the success she's achieved getting her authors’ books into the retail market.PARTICIPANTSWhen Angela Engel launched The Collective Book Studio she wanted to build a different kind of publishing business, one that adhered to the author’s vision every step of the way. Her experience in traditional publishing allows her to introduce beautiful books into the world, and she brings her passion for reading and sharing new ideas into every new project she undertakes.Angela grew up in Minneapolis, MN, and now calls Oakland, CA, home. For many years she worked in sales and marketing for nationally known category leaders in publishing, including Chronicle Books, Ten Speed Press, Cameron + Company, Dwell Studio, and Moleskine. She has sold to key national and international retailers such as Amazon, Costco, Nordstrom, and Target, and became a sought-after expert in the industry. Now, with The Collective Book Studio, she has the opportunity to provide authors the support they need to get a book out into the world, from start to finish.During the quarantine, Angela established a fund to create and distribute 10,000 PPE face shields nationwide and has raised more than $35,000. In her (very little) spare time she loves running and cooking. She lives with her three wonderful daughters and her equally wonderful husband, Dan.WebsiteInstagramFacebookTwitterLinkedInIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,700+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/In order for retailers to order your book, they normally require that your book have national distribution. Learn more about the IBPA member benefit with IngramSpark here: https://www.ibpa-online.org/page/ingramspark

What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns, so IBPA co-sponsored a research project to get an advantageous look at the answers to these questions and more! Portland State University Director of Publishing Dr. Rachel Noorda co-authored the report, so she visits the podcast to give independent publishers and author publishers all the details.PARTICIPANTSDr. Rachel Noorda is Director of Publishing and Assistant Professor of English at Portland State University. Dr. Noorda holds a PhD degree in Publishing Studies from the University of Stirling and has published peer-reviewed research on various book publishing projects including book subscription boxes, independent publisher mission statements, the Portland Book Festival, and online book blurbs. She is currently writing a book (contracted with Cambridge University Press) about entrepreneurship in twenty-first century US book publishing. She has been very involved with the industry, including analyzing data and writing industry reports for PubWest, the Independent Book Publishers Association, the Book Industry Study Group, Literary Arts, and Publishing Scotland.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSYou can read the full Immersive Media & Books 2020 Consumer Survey through a link on this page!As discussed, if you’re interested in reaching the library market, IBPA has two excellent marketing programs that can help:Library Market eBlastsALA Annual ConferenceTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTSFauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates, an online book publicity firm, co-founder of Pub Site, a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for book publishers, Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. She is based in San Diego, California.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSIf you’re looking to promote your books or audiobooks to the media, check out the IBPA Media Outreach Program!To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and Executive Director for the Audio Publishers Association) gives advantageous insight to answer these questions and more! PARTICIPANTSMichele Cobb is a recognized expert in the audio industry and a Partner at Forté Business Consulting. Formerly Vice President of Sales & Marketing for the British Broadcasting Corporation audiobooks division, she has served on the Audio Publishers Association (APA) board since 2001 as a director, an officer, and as the current Executive Director. A sought-after consultant in the audio industry regarding PR, sales, marketing, and business development through Forté, she often works with strategic partner Tavia Gilbert to support the analysis and increased reach of a variety of audiobook and podcast clients.(12) Michele Cobb (@mleecobb) / TwitterMichele Cobb (@mleecobb) • Instagram photos and videos(20+) Michele Cobb | Facebook Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSIf you’re looking to market your audiobook(s), check out the IBPA NetGalley Program Audiobook Listing here https://www.ibpa-online.org/page/netgalleyTo learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Landing traditional distribution can be one of the most difficult things for independent publishers and author publishers to achieve, so Independent Publishers Group’s Vice President of Publisher Development Richard T. Williams shares invaluable advice about how indie publishers can increase their chances of being accepted, explains reasons why they would be rejected, and much more. If you’re interested in landing traditional distribution, you don’t want to miss this episode!PARTICIPANTSRichard T. Williams is the vice president, publisher development at the distribution company Independent Publishers Group (IPG), where he reviews publisher submissions, pursues new publisher business, and manages a team of experts to help existing clients plan and develop their lists. He is a former sales rep at IPG and was the director of IPG’s Small Press United program from its inception in 2009. Also a former operations manager at an independent publisher, Richard is uniquely positioned to understand the needs of publishers in today’s industry and utilizes his knowledge and experience to help expand IPG’s suite of services to fit such needs.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSClick here to learn more about IBPA’s Industry Standards Checklist for a Professionally Published Book!Richard did a great webinar with IBPA called “Let’s Get Read About National Distribution.” It’s in the free webinar archive for IBPA members, so we recommend checking that out!To learn more about how you can attend IBPA Publishing University (the premier educational event for independent book publishers), visit https://www.publishinguniversity.org/There's a special 15% discount on IBPA Publishing University registration for podcast listeners, but you have to listen to this episode for details!To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp? Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

SCBWI’s Chief Equity & Inclusion Officer April Powers joins host Christopher Locke for a candid conversation about actions independent publishers can take to bring about real change for marginalized communities, and actions that are unhelpful. Plus, what does April have to say about people who complain that companies shouldn’t get “political” by supporting diversity, equity, and inclusion (DEI) and antiracism? Also, what can independent publishers learn from the American Dirt controversy?PARTICIPANTSApril Powers is the chief equity & inclusion officer for the Society of Children’s Book Writers & Illustrators, SCBWI.org. A highly-rated trainer for Fortune 50, government and non-profit organizations, she is also the Managing Director of First Impression Rx, a full service consulting firm that helps companies manage differences through training and diversity and inclusion strategy.Her client work includes LGBTQI+ bench-marking through the Human Rights Campaign, project managing a cultural dexterity roll-out and delivering certified training in the areas of Generational Diversity, Intersectionality, Unconscious Bias, Communication, Emotional Intelligence, LBGTQI+ Understanding, Empathy, Customer Service, Effective Teams, Effective Communication, Positive Workplace, Climate Reality, Difficult Conversations and Cultural Competence.After graduating from UC Berkeley, April began her recruiting career with Ryan, Miller & Associates; launched Manifest Search; then became the Manager of Diversity and Recruiting for Nestlé USA as well as an Inclusion Trainer & Consultant at Amgen. Most recently, she was offered her dream job impacting young readers all over the world. She has lived in the US, South America and Europe. She is bilingual and, thus brings a global perspective with local understanding to her clients' goals in the inclusion space. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSTo learn more about #OwnVoices and the creator of the term, Corinne Duyvis, read this interview here https://www.publishersweekly.com/pw/by-topic/childrens/childrens-authors/article/84336-q-a-with-corinne-duyvis.htmlTo learn more about how you can attend IBPA Publishing University (the premier educational event for independent book publishers), visit https://www.publishinguniversity.org/There's a special 15% discount on IBPA Publishing University registration for podcast listeners, but you have to listen to this episode for details!To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?"If the World Were a Village of 100 People (2019)" Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

What are some of the ethical conundrums that hybrid publishers fall victim to, and how can they overcome them? Why do some publishers think it’s controversial for hybrid publishers to be considered publishers? Hybrid publisher Wonderwell CEO Maggie Langrick shares her expert insight on these issues; why she loves hybrid publishing, and more.PARTICIPANTSMaggie Langrick is the founder and publisher of Wonderwell, a hybrid publisher of nonfiction books that help, heal and inspire. Since the company's launch (then known as LifeTree Media) in 2013, the company's books have won numerous peer-reviewed awards, placed on national bestseller lists, and been translated into more than seven languages. Maggie is an IBPA Board Director, and a member of the Advocacy Committee that developed IBPA's criteria for hybrid publishers. Having worked as an editor for more than 20 years, Maggie brings a strong editorial focus to her role as a publisher and was shortlisted for Editors Canada's Tom Fairley Award for Editorial Excellence in 2017. She lives in Los Angeles. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSTo learn more about IBPA’s Hybrid Publisher Criteria, visit https://www.ibpa-online.org/page/hybridpublisherTo learn more about how you can attend IBPA Publishing University (the premier educational event for independent book publishers), visit https://www.publishinguniversity.org/There's a special 15% discount on IBPA Publishing University registration for podcast listeners, but you have to listen to this episode for details!To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp? Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Topics CoveredFor Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamental, and among them is the motto Peter learned in Japan: "Let's have publishing fun!"Christopher Locke will be reintroducing Inside Independent Publishing (with IBPA) in a new format starting monthly in January 2021. Stay tuned!Thanks to all the guests for sharing their wisdom and expertise!LinksIBPAhttps://www.ibpa-online.org/Stone Bridge Presshttps://www.stonebridge.comParticipantsChristopher Locke is the Member Liaison for IBPA, ibpa-online.org. He will be assuming host duties of the podcast in January 2021.*Peter Goodman** (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.

The Frankfurt Book Fair was a completely virtual event this year. Licensing and permissions expert MaryJo ("MJ") Courchesne of Gryphon Publishing Consulting reports on her experience, and also discusses the CASE Act, fair use, and piracy.Topics CoveredFrankfurt Book Fair roundup, physical vs. virtualWhen to start prepping for next year's FrankfurtDo you need a rights and permissions manager?How is the rights business these days?Update on the CASE Act, a small-claims court for settle rights-infringement disputesThe scourge of book piracyThe IBPA Advocacy CommitteeSome thoughts on fair use and permissions, and why you need to make informed decisionsLinksCASE Act (summary with IBPA links)https://www.ibpa-online.org/news/518209/A-CASE-Act-Call-to-Action-for-IBPA-Members.htmFair Usehttps://www.copyright.gov/fair-use/more-info.htmlDMCA notice and takedownhttps://www.uspto.gov/sites/default/files/documents/DMCA_Good_Bad_and_Situational_Practices_Document-FINAL.pdfFree 30 min consultation for IBPA members: https://calendly.com/gryphonpubcons/ibpa-30-minute-consultParticipantsMary Jo (“MJ”) Courchesne is the owner and principal rights consultant of Gryphon Publishing Consulting, LLC (www.gryphonpublishingconsulting.net). A publishing veteran with experience in trade, academic and direct-response publishing, she has spent nearly 2 decades specializing in licensing, subsidiary rights, and permissions.She is a frequent and polished presenter on licensing and copyright. She firmly believes that everyone from authors to publishers to corporations should “know their rights” when it comes to intellectual property. To that end, she instructed in The George Washington University’s Masters in Publishing program for 13 years, first for 11 years as Adjunct Professor for a course entitled Editorial Content, Rights and Permissions, and subsequently as Lecturer in a course on copyright.She is a member of the Copyright Alliance, the Independent Book Publishers Association (IBPA), and the Society of Children’s Books Writers and Illustrators (SCBWI). She has also held memberships with other organizations such as the American Society of Picture Professionals and Washington Publishers.She currently serves on the Advocacy Committee for IBPA, as the copyright expert within the board of experts of the National Association of Independent Writers and Editors (NAIWE), and is Secretary and board member for The Big Easy in Buffalo.Twitter: @GryphPubFacebook: www.facebook.com/gryphonpublishingconsultingPeter Goodman (host) is publisher of Stone Bridge Press (www.stonebridge.com) in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.