Is getting in the press something a focus for you and your pet business?Perhaps you’re thinking of hiring a PR company to do this for you?Or considering learning how to do it yourself?If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it.In this podcast episode I'm sharing all you need to know if you're considering taking part.The next cohort begins in July 2022, so if you'd like to find out more, e mail me, [email protected] topics and timings in this episode:0.20 - Introduction to the episode.2.20 - Who the programme is for.4.20 - How getting in the press will make you feel.5.00 - What kind of impact is it going to have on your business.7.07 - What the options are if you want to get in the press. 9.10 - How being part of a group programme can benefit you and how it works. 10.50 - Is it the right time for you to be in the press. 12.17 - How the programme works.15.16 - How much it costs.16.20 - Why I do this programme rather than done for you PR.22.25 - How being in the press can help you and why I believe it shouldn't just be for dog trainers on the telly and big brands.23.02 - What to do if you'd like to come and join.Links mentioned in this episode: Read about the course on my website: https://www.publicityforpetbusinesses.co.uk/is-my-get-your-pet-business-in-the-press-programme-right-for-youClick here to book a call: https://calendly.com/rachelspenceruk/discovery-callsSign up and pay in installments here: https://publicityforpetbusinesses.mykajabi.com/GITPJune2022Hear from pet businesses who have done this and the impact it's had for them!Suzanne Gould - from shy dog walker to trainer to the starsJulie Maxted and how she secured 12 pieces of coverage for DogG8 in THREE MONTHSPR superstar Karen Boyce on winning 30 pieces of press in a yearHow Kim O'Donnell went from feeling invisible to selling her products worldwideHow Becky Baker turned her puppy mum struggles into the K9Nation appIn the spotlight with Katie Gwilt The Kat LadyIn the spotlight with Niki French from PuptalkIn the spotlight with Sarah Jones from My Anxious Dog<a...

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it.Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world..Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness day to shine the spotlight on her book.She pitched it to the press and her story was picked up by over a dozen outlets, leading to hundreds of thousands of posts and discussions on social media.Niki has featured in the Times, Mail on Sunday, Daily Express, Mirror, Sun, Daily Star, LadBible and on the radio and TV in Australia!&nbsp;In this episode, Niki shares her advice on how to put your pet business out there, the impact of being in the press and how to cope with being in the limelight.Key topics and timings in this episode:2.22 - How Niki became a dog trainer aged 50!5.07 - Fulfilling her lifelong dream of having a dog when she adopted Bodie from Battersea.10.04 - Starting out her new career as a dog walker and how this helped her develop as a trainer.11.24 - Coping with the pandemic just a year after she started her business and how Niki was able to take her training online.13.51 - Starting a membership to support her clients in lockdown and how she adapted to online.17.54 - What helped Niki to grow her business fast.19.19 - Niki's book Stop Walking Your Dog and how she came to write it.22.31 - What inspired Niki's book and encouraged her to go against the grain and the impact writing it had on her business.29.16 - Going viral with her awareness day, Don't walk your dog day on March 27th.34.21 - How that led to selling 700 copies in just one month.36.08 - Support Niki has had from other pet professionals.40.01 - How her exposure has helped her slay imposter syndrome.43.01 - The impact of consistent press coverage on her business.45.17 - Niki's PR tips for pet businesses who want to approach the press.Links mentioned in this episode: Check out Niki's work and her podcast on her website: www.puptalk.co.ukBuy her book: https://go.puptalk.co.uk/stopwalkingyourdog/Follow her on social mediaFacebook: https://www.facebook.com/puptalk101Instagram: https://www.instagram.com/puptalk101Twitter: https://twitter.com/puptalk101Tiktok: https://www.tiktok.com/@puptalk101This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Can you get your pet business in the press for free?Yes you absolutely can.Would you love to see your pet business in your favourite magazine, your local newspaper, or to be invited to talk on the radio or even the telly?So you can reach more of the pet parents who need what you offer, make an impact and more sales too?Learn how to Get Your Pet Business in the Press in this free five day challenge that has seen hundreds of pet businesses land awesome media coverage.Getting in the press isn’t just for big brands and TV dog trainers, you can do it too with simple steps to follow each day of the challenge.You’ll walk away with a plan you can follow over and over again each time you want to contact a journalist about a story about your pet business.Key topics and timings in this episode:2.23 - Four reasons why getting in the press can help you.5.55 - What are your options if you want to get in the press?7.32 - Having accountability with pitching to the press and how the support in the group can help you.8.48 - How the challenge works.10.24 - Free resources you can use if you’ve missed the June challenge - my Press Release Template and Five Steps to Get In the Press ebook.13.57 - What kind of results can you expect from joining.16.35 - Why I help people get in the press for free.Links mentioned in this episode:Join the next Get Your Pet Business in the Press challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallengeDownload my free Press Release Template and Five steps to get in the press guide: https://publicityforpetbusinesses.co.uk/freebies/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What would you do if someone copied your pet business?&nbsp;That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE.The first time was a department store who copied knitting kits she’d made for dog jumpers.The second was someone who ripped off her entire product, buying her designs, and using the exact pattern.In this episode Debbie shares what it’s like to find out you’ve been copied, and how to take action to protect yourself.She talks about the emotional impact and what she’s doing to take on the copycats, campaigning to the Government to support businesses.Key topics and timings in this episode:1.24 - Introduction to Debbie and her pet business.2.30 - Debbie's first experience of copying.7.06 - How she took action and had the copying by a HUGE department store stopped.12.02 - What happened when her designs for coats were spotted on Etsy.13.09 - Taking action and getting abuse from the person who copied her.17.04 - The legalities around copying.21.55 - How the copying has affected Debbie emotionally.26.10 - Why the copycats will never win.27.39 - Her thoughts on why people copy and how it's been made acceptable.34.06 - Debbie's advice for any pet businesses who want to protect their work.42.24 - How Debbie is calling for the Government to do more.43.32 - What's next for Debbie and where to find out more.Links mentioned in this episode: Find out more about Debbie’s work: https://www.redhoundfordogs.com/Follow her on Instagram: https://www.instagram.com/redhoundfordogs/Join the Redhounders Facebook Community:&nbsp; https://www.facebook.com/groups/2912568292301801Learn more about copying and protecting your business on the Anti Copying in Design Website: https://www.acid.uk.com/Debbie also recommends the Make it British community: https://makeitbritish.co.uk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you thinking of starting a pet blog or a blog for your pet business?Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight.It’s a platform you control, where you’re not at the mercy of ever changing social platform trends and algorthityms.Particularly with the changes happening on social media right now where you might feel like you don't know if you're coming or going!You can publish what you want, when you want and it’s your own little part of the internet where you can express yourself.It might be that you want to start a pet blog, or a blog for your pet business, and in this this episode will show you how.Key topics and timings in this episode: 0.40 - My background starting out as a blogger and featuring in the Vuelio Top 10 Pet blogs for five years running.3.20 - Why I started a blog in 2017.8.20 - How having a blog inspired me to write a book Publicity for Pet Businesses which led to a Facebook community, a course, a podcast, and a membership.9.50 - What it’s like to lose your pet when you write a blog about them.10.50 - Getting started, choosing a name, deciding what your blog will be about, choosing a domain name, hosting, building a website, creating your key pages on your website.11.50 - Consider using a professional for all the above, particularly branding and logo.12.20 - Choosing your social media account names and platforms and setting up your email platform.14.10 - Deciding on topics for your blog.16.26 - How often will you share content?18.55 - Monetising your blog.22.00 - Recommendations for people to help you if you’re starting a blog.(See links)22.32 - Having a blog for your pet service business, ideas for content and how to use your content to help your clients.26.39 - Having a blog for your product&nbsp;business, ideas for content and how to use your content to help your clients.32.04 - Seven awesome things about having a blog.34.24 - Book recommendations for blogging.&nbsp;Links mentioned in this episode:The Vuelio Top 10 UK Pet Blogs: https://www.vuelio.com/uk/social-media-index/pet-blogs-uk-top-10/How Vuelio decides on their rankings: https://www.vuelio.com/uk/blog/how-does-vuelio-decide-its-top-10-blog-ranking/Alison from House of Henry graphic design:Rosie at Wuf Design (who does this website):Roz and Sophy at Beech Web Services who look after my pet blog: https://www.beechwebservices.co.uk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Promoting your business can feel like a full time job along with creating your product or delivering your service.And imagine what it might be like if you had TWO businesses to think about?This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does.Two sets of social media, newsletter subscribers, websites and communities, plus a podcast and lots more.Louise takes it all in her stride and in this episode we chat about how she juggles this, and the impact of raising her profile on both of her businesses.Key topics and timings in this episode:0.20 - What it's like having to promote TWO businesses and what you'll learn in this episode.1.40 - About Louise and what she does in the pet industry.&nbsp;2.45 - Louise tells me about her podcast.3:00 - Louise explains how she ended up in the pet industry&nbsp;5:30 - Louise shares how her business works&nbsp;7:45 - Louise tells me how she gets the word out about her pet business&nbsp;12:00 - Louise shares about the case studies she’s had&nbsp;15.20 - Louise tells me how getting press coverage has impacted her business&nbsp;19.00 - Louise shares the other opportunities she’s had recently for her pet business&nbsp;21.00 - Louise tells me what’s helped with her confidence when approaching the press25.15 - Louise gives me her tips for people who want to make a start with speaking to the pressLinks mentioned in this episode:Learn about Louise and Canicross: www.paws4running.co.ukFind out about her Pilates business: www.studio44pilates.comTune in to her Canicross podcast: www.canicrossconversations.co.ukThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode I'm talking about a topic that comes up a lot.Why I DON'T do done for you PR.Deciding to set up a coaching business rather than offering done for you PR has meant it has taken me a LOT longer to be able to bring in enough income to have this as my sole revenue stream.And it is still a work in progress.In this episode I'm talking about why I made this decision, and how learning to do your own PR can empower you as a small business owner.Plus, how you can work with me and learn to do your own PR too.Key topics and timings in this episode:0.20 - Introduction to the episode and the topic of why I chose to offer coaching instead of done for you PR.0.56 - How my coaching business happened by accident.2.55 - Making the decision to show people how to get PR themselves.4.39 - My PR experience at Marco Richards in Manchester.5.18 - Doing done for you PR as a freelance for small businesses and a pet sitting app.5.46 - Writing my book and deciding to offer coaching.6.41 - Reason Number 1 - I didn’t feel comfortable charging lots of money for something I couldn’t guarantee and how meeting a couple who spent their savings on PR shaped my decision to offer coaching.8.08 - WHY PR companies charge so much.9.22 - What happens if a news event kicks your story out of the paper.10.26 - Reason Number 2 - I’m passionate about supporting small businesses who don’t have huge budgets.12.49 - Reason Number 3 - I can be honest about whether people have a story.15.06 - Reason Number 4 - Because I don’t have to get rejected over and over again.17.16 - Reason Number 5 - Journalists would rather speak to the person directly.18.59 - How PR is like training a puppy. Done for you is where the pup lives with the trainer and they pick up the poo and make them look lovely. Coaching is where you learn to do it yourself.21.08 - The five reasons recap and conclusion.21.46 - Why learning to do your own PR will give you skills for the rest of your life.Links mentioned in this episode:Get regular tips by signing up to my newsletter: https://publicityforpetbusinesses.mykajabi.com/OptinBook a call to discuss coaching for your pet business: https://calendly.com/rachelspenceruk/discovery-callsCome and join my Free Facebook group: https://www.facebook.com/groups/publicitytipsforpetbusinessesLearn about Kim at Leo, Charley and Me: https://leocharleyandme.co.uk/Learn about Louise at Paws4Running and Studio44 pilates: https://studio44pilates.com/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is improving your Instagram on your to-do list? Then you will LOVE this episode with Helen Perry from the ‘Just Bloody Post It’ podcast.Helen has grown a huge, engaged following on the platform and shows how small businesses can do the same on her own Instagram account, her podcast and online courses and workshops.&nbsp;In this chat, Helen shares loads of brilliant marketing advice that can be applied no matter what platform you’re on!And as a former BBC Radio One journalist, she gives some bonus tips if you want to be on the radio too.Key topics and timings in this episode:2.41 - About Helen and her background&nbsp;5.03 - Helen explains how she ended up niching in Instagram&nbsp;7.04 - Helen shares how responding to comments helped her understand what her audience wants and how pet businesses can do the same&nbsp;10.12 - How what’s going on in the news can change what products / services you’re selling and your marketing approach12.49 - Helen shares a simple overview of how Instagram works&nbsp;16.05 - Helen explains why community and relationships are the forefront of Instagram18.15 - Why Instagram is about having conversations and understanding people&nbsp;22.07 - Helen shares why it’s important to tell people what you do and put yourself out there&nbsp;24.05 - Helen explains how you can start off creating content even if you’re shy26.01 - Why Instagram works differently for all people and pet businesses29.34 - Helen shares how to use hashtags and find people in your community&nbsp;31.52 - What tools you can use on Instagram to find out what’s working&nbsp;35.51 - Why Instagram is a place where pet businesses can thrive&nbsp;38.47 - Helen gives her tips for using Instagram40.56 - What to do if your pet business gets on the radio&nbsp;45.30 - Where to find out more about Helen&nbsp;Links mentioned in this episode:&nbsp;Helen has a new course out now called Newsletter Launchpad and it’s on offer for £99 until 1st June. Use the code EARLYLAUNCHPAD to get £50 off.Here’s the link:&nbsp;https://www.helen-perry.co.uk/newsletter-launchpad/&nbsp;Instagram @_helen_perry_The-just-bloody-post-it-podcast&nbsp;After speaking to Helen I wanted to share some of the pet business accounts I follow for you to go and check out:&nbsp;Karen Maher from Maher and Hound @maherandhounddogtrainingKerry Whitney from Frankys Bowtique @FrankysBowtique&nbsp;Katie the Kat Lady @K_thekatladyMichelle at Scruffy Little Terrier @scruffylittleterrier&nbsp;Liz Gregg from Black White Gold @Blackwhite.goldThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to feel more bold when it comes to sharing what you do in your pet business?This week I’ve been doing a Be Bold Bootcamp five day challenge working with people who want to do this.Who know they have an awesome product or service that is really going to make a difference for pet parents.Who want to share the value they bring to pets and pet parents and do it in a way that feels right for them.Often we can feel nervous, and worry what people might think when we talking about what we do.And when we’re so busy in our business, it can be difficult to step out and articulate what makes us special.That’s what the challenge has been about, being able to be bold and be proud about talking about our work.The next step is the Be Bold group programme, which is a coaching programme&nbsp;going through the steps to follow to be bold and be more visible.If you feel like you’re stuck in a hole and you want to be seen and heard and get a framework to follow and support,&nbsp;this programme is for you. In this podcast I'm sharing everything you need to know if you're thinking of taking part.Key topics and timings in this episode:0.50 - Where the whole Be Bold thing came from in the first place - thanks Anna Webb!1.44&nbsp;- The next step after the free training for anyone who wants to continue working on being bold and being supported.2.45 - What the coaching programme is.3.19 - Who the Be Bold programme is for.6.19 - Who it is not for - anyone who is into negative marketing.7.12 - What’s the transformation?8.57 - My background and experience and how this can help you be bold.10.05 - Why it took me so long to be bold.12.52 - What’s included in the programme and the four modules.The fear of being visibleYour pet business messageThe best way to get your message to your ideal communityHow to be bold and stay bold.20.28 - The Be Bold interviews with Sarah Jones, Niki French, Kerry Whitney and Nadia Leguel which are part of the course to inspire you.24.09 - How much is the investment (£197 early bird/£247 or a payment plan of £99 a month for two months/£125 for two months)25.46 - Where to learn more www.publicityforpetbusinesses.co.uk/beboldbootcampLinks mentioned in this episode:Sign up to the programme https://publicityforpetbusinesses.mykajabi.com/beboldbootcampThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer.She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over the world.Stephanie’s passion is the emotional and physical needs of her canine clients, bringing pet professionals from all backgrounds together to make their lives better.She’s revolutionised grooming and through her academy she’s changed the lives of hundreds of groomers and how thousands of dogs are cared for.By being bold and putting opinions out there that not everyone agrees with has meant Stephanie has seen the dark side of what happens when you’re in the public eye.After sharing her thoughts on Pooch Perfect, she experienced death threats which caused huge distress.Stephanie took time out, built herself up and bounced back much stronger.&nbsp;Now she incorporates the emotional toolkit she built for herself into her training to support her students.&nbsp;Key topics and timings in this episode:1.28 - Who Stephanie is and what she does.&nbsp;2.15 - Stephanie talks about how she got into the pet industry.&nbsp;3.25 - What life is like living with four dogs including two Tibetan Mastiffs! 5.09 - Stephanie explains what holistic dog grooming is.&nbsp;7.22 - How Stephanie developed her holistic dog grooming education and business.&nbsp;10.45 - The holistic grooming approach.14.11 - What steps Stephanie took to get her business out there.18.48 - We talk about Stepahnie’s book, the Magic of Holistic Grooming.20.21 - How her community has helped to boost Stephanie's business.23.16 - The impact media opportunities have had on Stephanie’s business.&nbsp;25.31 - How Stephanie started the coaching programme that's now helped people all over the world.29.35 - Stephanie's advice for overcoming challenges from other people who have different opinions.31.26 - What happened when Stephanie shared an opinion about Pooch Perfect and was attacked online.&nbsp;35.14 - How Stephanie picked herself up.37.45 - She shares how self employed people can overcome the highs and lows and build resilience.44.53 - What’s next for Stephanie?46.33 - Where to find out more about Stephanie and the Holistic Grooming Academy.Links mentioned in this episode: Find out more about Stephanie at https://www.stephaniezikmann.com/Learn about Holistic Grooming at https://courses.holisticgroomingacademy.com/Read Stephanie’s article in Entrepreneur: https://www.entrepreneur.com/article/380502Check out her profile on the Edition Dog website: https://editiondog.com/pages/stephanie-zikmannThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to be more bold when it comes to promoting your pet business?Perhaps you’ve felt frustrated because people less experienced or qualified than you, or who use outdated and questionable methods are everywhere?Or if you’ve a product, you might feel invisible while competitors are sharing endless posts about how they’re ‘smashing it.’If you can relate, I imagine it’s not that these people or products are in any way superior.More likely the people behind them are more bold, and it’s the voices that shout the loudest who get heard.In this podcast episode I’m talking about five things that can stand in the way of your being bold in your pet business.Key topics and timings in this episode:0.20 - Why I’m being bold by talking about being bold.1.15 - Working with pet businesses on telling their stories in my first online course in 2019, Create Content With Confidence.2.20 - The Be Bold Bootcamp and how you can get support on putting yourself out there, what to expect and how to get involved.3.15 - The dreaded words ‘Put yourself out there.’05.58 - Why being bold isn’t just for the BS-ers.Five things that can stand in the way of your being bold.6.34 - 1. Feeling like you’re not able to put yourself out there.10.35 - 2. Feeling unsure where to start.13.20 - 3. What will people think?19.21 - 4. What if people criticise me?24.07 - 5. Thinking we need to be polished and perfect.29.29 - Why even taking a leap of faith and setting up on your own is far more bold than you give yourself credit for.Links mentioned in this episode:If something big you’ve been wanting to do and you’d like some support, a bit of a nudge to do it and some accountability?If so, the Be Bold Bootcamp is for you and it's starting April 25th.Register for the Be Bold Bootcamp hereRead Why every pet business should have a win folderRead How to deal with criticism from people in your industry.If you enjoyed this post, you might like to read Osmaan Sharif on how to get out your way and put your pet business out there or How to overcome comparisonitis with Kate HoyleThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you looking to make more of an impact with your pet business?Would you love to elevate yourself as THE expert in your field or&nbsp;shine the spotlight on your pet products?Then you’re going to love my podcast with pet business marketing coach Dom Hodgson.We talk about how to make an impact with your pet business and Dom shares some really simple steps to follow to make this happen.Discover the different ways to get your service or products to stand out and what will make a difference when it comes to moving your pet business forward.Key topics and timings in this episode:2.02 - About Dom and what he does with pet business marketing &nbsp;3.54 - Dom explains how he ended up in the pet industry7.44 - How learning to do stuff for your own pet business is vital&nbsp;13.20 - Dom explains what to do if you have a fear of selling17.24 - Dom shares about his upcoming Impact pet business event19.56 - Dom tells me what activities can make an impact for pet businesses30.15 - Dom explains how pet businesses can keep the momentum&nbsp;36.48 - How you won’t push away people by regularly keeping in contact over email&nbsp;39.00 - The importance of keeping your own contacts and mailing lists&nbsp;40.31 - Dom tells me what’s going on at Impact and what people can expect47.01 - How to find Dom and more about the Impact event&nbsp;Links mentioned in this episode: Impact is taking place in Sunderland Friday 6th - Sunday 8th May.Grab your ticket at www.petbusinessmarketing.com/impactThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Looking for ways to get publicity for your pet business as we go into Spring?Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.And we can spend more time outdoors enjoying life with our pets.&nbsp;After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you can use.In this podcast episode are ideas to keep your product or service front of mind.&nbsp;Key topics and timings in this episode:0.19 - Tips on how to plan your spring content0.38 - World events and why we need to carry on marketing our pet businesses.3.41 - How Kerry Whitney from Frankys Boutique, Hayley Bonwick from Handmade by Hayley and Sarah Mills from Albie’s Boutique are raising money for pets in Ukraine.5.43 - The Underdog International appeal and how to donate. &nbsp;6.16 - What spring means for your pet business content.7.15 - Putting value Into your content.8.54 - Content ideas based around the seasons.11.25 - Planning around the Bank Holidays and the Queen’s Platinum Jubilee in June.12.10 - Easter publicity ideas.14.43 - Key awareness days for April, May and June.27.51 - Why you should be bold and pitch to the press!&nbsp;28.10 - My press release and awareness day bundles.Work with meIf you’d like further support, perhaps you’re thinking of creating a campaign or would like to put together a press release, do get in touch.I’ve two new packages - a Press Release Bundle and an Awareness Day Bundle.&nbsp;With the Press Release Bundle, I help you write a press release, we find places to send it to, we find ways to repurpose it so you get maximum value.With the Awareness Day Bundle, I’ll show you how to put together an awareness day campaign, so we create a press release, and plan your social media, e mail marketing, website content and everything you need for your day.I've helped dozens of businesses create their Awareness Days and content to go with them, plus written hundreds of stories as a journalist about Awareness Days.Both packages are £497 and you can book yours here.Links mentioned in this episode: At the start of the episode I talked about three ladies who are supporting charities helping people and their pets in Ukraine following the Russian invasion in February 2022.They are Kerry, Hayley and Sarah and you can find out more on their websites.Visit Kerry Whitney’s Franky’s Bowtique here: https://www.frankysbowtique.com/Visit Hayley Bonwick’s Handmade By Hayley here:&nbsp; https://www.handmadebyhayleyb.co.uk/Visit Sarah Mills' Albie’s Boutique on Facebook here: https://www.facebook.com/albiesboutique/Donate to the Underdog International appeal here: https://www.justgiving.com/fundraising/rachelspencerpfpbThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you seen news stories about awareness days and wondered how they come about?There are hundreds of awareness days taking place every week and you CAN use them as a way to get press coverage.As long as the awareness day relates to you and what you do, and you're able to create something relevant, you can use them to generate story ideas.In this podcast learn how to use key dates to pitch to the press and everything you need to make your campaign take off.It DOESN'T have to be your own awareness day.You can be your own PR and plan your own campaign and get tonnes of press. Learn how in this episode.Key topics and timings in this episode:0.19 - How to keep in touch in the free Facebook group.1.32 - Introduction to the episode and what awareness days are.3.33 - Examples of the variety of awareness days.5.23 - Having your own awareness day and examples Dogs In Yellow day on March 20th and National Terrier Day on March 27th.6.11 - How Sarah secured 11 pieces of press in three days around her awareness day.7.17 -&nbsp;Why you don’t have to have your own day.9.20 - What makes a good awareness day campaign.11.47 - Things to consider around creating an awareness day campaign.13.22 - How to find dates to use.14.20 - Examples of how existing awareness days can be used.&nbsp;16.56 - Why it’s essential to plan ahead.20.56 - How to maximise the impact of your day and carry on the conversation.24.26 - Going the extra mile to make an impact.25.02 - Repurposing your awareness day content to make it work hard for you.26.07 - What to do to get journalists attention on the actual day.27.09 - Measuring the success of your day.30.30 - How to get support for your awareness day. (E. Mail me [email protected])Links mentioned in this episode:Click to read: How Kerry Jordan's National Dog Photography Day went viralLearn more about Michelle Burgess from Scruffy Little Terrier's National Terrier DayLearn more about Sarah Jones' Dogs In Yellow Day Check out planners online like https://www.awarenessdays.com/ and on www.animalscharities.co.uk/This list from Sarah Jane White from Ruffle Snuffle is great and I also use Janet Murray’s Courageous Content planner.Find out more about Caroline the Slim Pet Vet here: https://www.facebook.com/DrCaroline.VetHire a copywriter if you’re feeling overwhelmed like Rikki Sullivan at The Canine Copywriter.Alison Price can help with graphic design at <a href="https://www.houseofhenry.uk/" rel="noopener noreferrer"...

Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out?When owners say, 'It's ok, they're friendly,' or, 'They just want to play,' or 'They need telling off.'If so, Sarah Jones' story is one you will want to hear. When her Cocker Spaniel Bella became anxious and reactive, Sarah went on a mission not just to help her own dog but thousands of others and their owners.She set up My Anxious Dog, creating products ranging from stickers to go on wheeliebins to hoodies, harnesses and leads.Emblazoned with the words Anxious and Keep Away, Sarah's products spell it out loud and clear that anxious dogs need space.This weekend, Sunday March 20th 2022, she's launching the first National Dogs In Yellow day to spread the message far and wide.Her mission is for people to have consideration for others and take the stress away for anxious dogs and their pet parents.In this episode, you can learn all about Sarah and her work with My Anxious Dog. Key topics and timings in this episode:2.00 - Introduction to Sarah and how she found herself running a pet business.2.40 - How did Sarah come to settle on My Anxious Dog.&nbsp;4.05 - How Sarah discovered Bella was anxious.&nbsp;7.25 - Where Sarah heard about dogs wearing yellow and discovered it was a way to tell people Bella was anxious.9.10 - How her business first started with her putting stickers on bins.11.05 - She shares how her business grew from this to creating products and much more.&nbsp;15.22 - What’s been the ripple effect for other anxious dogs and their owners. &nbsp;20.51 - Why Sarah created her yellow army and community of other anxious dog owners.&nbsp;26.15 - What has worked for Sarah best when it comes to reaching people far and wide?27.05 - How working on raising her profile in the press has helped Sarah with her mission on getting dogs in yellow out there.&nbsp;34:00 - Sarah shares the press coverage that she’s had for My Anxious Dog.41.03 - Sarah’s advice to newcomers in the pet industry.&nbsp;37.55 - She shares the comparisons from her previous role in electronics to working in the pet industry.43.50 - Sarah’s National Dogs In Yellow Day and her goals for March 20th.46.15 - Where to find out more about Sarah and My Anxious Dog.Links mentioned in this episode:Visit Sarah's website: www.myanxiousdog.co.ukFollow My Anxious Dog on Facebook: https://www.facebook.com/myanxiousdogJoin the Yellow Army Facebook Group: https://www.facebook.com/groups/215979409295118This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den.It is amazing for your pet business profile, a brilliant and super easy way to get press coverage, and you become part of Theo’s supportive community too.Last month, February 2022, was the Small Business Sunday Winner’s Event in Birmingham where Theo celebrated the people who toil away.And on February 14th 2022, after 12 attempts, I was picked as a SBS winner! So this podcast is all about the impact it has.As well as hints and tips, you’ll hear from SBS superstar Kim O’Donnell about how it’s helped her pet accessory business, Leo, Charley and Me.Key topics and timings in this episode:1.21 - Introduction to what SBS is and how can it help your pet business.&nbsp;21.54 - How Twitter helped Kim win SBS and the first results she started to see&nbsp;25.06 - The press coverage that Kim received from SBS27.34 - How Kim won a place at Theo’s Autumn fair33.36 - What the show did for Kim’s business - how she made a quarter of her annual profit in just two days&nbsp;36.01 - How Kim got over her imposter syndrome at the wholesale fair&nbsp;37.15 - What it was like for Kim to meet Theo42.15 - Advice from Kim on taking part in SBSLinks mentioned in this episode:Find out more about taking part, https://www.theopaphitissbs.com/Learn more about Kim on her website, https://leocharleyandme.co.uk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever thought about approaching large retailers like John Lewis or Pets at Home to work with you?In this podcast episode I'm speaking to Chris Costello from Product Guru about how you can do this through their pet huddles.The Pet Huddle takes place in Birmingham on March 31st and there are a few spaces remaining.It's a recording from an interview in my Facebook group, and you can watch the live here.Key topics and timings in this episode:0.19 - What Product Guru is and what to expect from this episode.1.59 - Chris explains who he is and what Product Guru is.3.13 - The various ways you can use Product Guru from a free listing to pitching live at their events.4.26 - What to expect from the Pet Huddle event on March 31st.6.54. - The three different ways products can pitch to retailers at the event.8.42 - How the round table process works.10.17 - How the virtual pitch works.11.29 - How the sampling box works.12.36 - The range of brands taking part.14.43 - How the huddles have worked for other types of brands including how one small business landed a spot in Harrods and Selfridges.19.24 - Pricing for the three options.21.48 - Question and Answer session.Links mentioned in this episode: Learn more about the Pet Huddles here: https://www.productguru.co.uk/huddles-events/petThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever suffered from comparisonitis?You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my gosh they do so much more than me?’Fretting as you see them chat about their waiting list, client base, even their media wins, and spiral yourself into self-doubt?Whilst it’s healthy to be inspired by others, comparisonitis can have a huge impact on self-esteem.That’s why this week I’m talking to therapist Kate Hoyle.She deals with lots of people who struggle with comparing themselves, we talk about what it is, how to spot it and simple steps you can follow to nip it in the bud and feel good about yourself!Key topics and timings in this episode:1.56 - About Kate and how she used hypnotherapy&nbsp;to support clients.5.05 - Kate explains what comparisonitis is.&nbsp;8.45 - How we become affected by comparisonitis through social media.&nbsp;12.26 - Why it's hard it is not to compare yourself to others when you're feeling low.16.20 - Kate shares how comparisonitis can be used in a positive way.17.24 - Why studying can sometimes be a form of procrastination.&nbsp;21.34 - What lessons we can learn from our dogs.24.06 - Kate explains how when we compare ourselves, we lose track of our own uniqueness.28.30 - The importance of not letting opinions get you down and doing your own thing with your business.&nbsp;32.10 - Kate shares practical steps to stop comparing your business and yourself to others.38.25 - How to find Kate online and social media.&nbsp;Links mentioned in this episode:Find out more about Kate on her website: www.katehoylehypnotherapy.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you looking to invest in training in your pet business but feel unsure about what's right for you?There is so much information out there when it comes to ways to grow your business.From learning practical skills and theory to help you deliver your service or create your product.To thousands of marketing and social media experts, plus tech, coaching and much more.And where do you start? The free content, paid for programmes or one to one, or a mix of all three?In this podcast episode I'm chatting about the difference between the options, plus my own experiences and what has helped to start and grow my business.Plus case studies and recommendations too.Key topics and timings in this episode:1.11 - What to do if you think you would like to work together one to one.2.12 - How the internet means we can learn pretty much anything for FREE!2.31 - How I first started learning online and why I decided to pay for a programme.3.57 - Examples of free content and membership models in the fitness industry.6.05 - Why I invested in my own business and what the impact of that was.11.50 - How free content works.15.51 - How paid for courses and group programmes work.17.45 - How free content can lead people into your paid programmes.21.25 - How one to one coaching and mentoring works.23.16 - Information on my one to one packages.25.15 - Feedback from current clients on the difference between one to one and free content.26.45 - Advice on using free content to get a feel of the person you’re thinking of investing with.29.14 - What to do if you’d like to chat, e mail [email protected] or find me on social media.&nbsp;Links mentioned in this episode: Book in a free 15 minute call here.Find out more about Janet Murray on her website hereFind out more about Helen Perry hereThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist.Katie always loved cats, and found herself running her dream business of working with her feline friends after a terrifying experience with her health.After taking time to recover, she set her heart on supporting cats and their humans, helping cats in need and discovering ways to make their lives happy and healthy.Katie is such an inspiring lady and is doing incredible things in the cat caring space and it is so exciting to be able to share them with you in this In The Spotlight episode.Learn how she overcame her health problems and several rounds of surgery to pursue her dream of working with cats and how she's set to help others do the same. Key topics and timings in this episode: 2.02 - Katie’s background and role in the pet industry.3.21 - How Katie found her way to becoming the Kat Lady via a terrifying collapsed and years of health problems and surgery.10.15 - How Katie’s business grew from cat sitter to holistic therapist and much much more.16.35 - Getting the word out about The Kat Lady.20.21 - Blogging and how it’s helped Katie grow her business - especially on LinkedIn.23.52 - How Katie overcomes imposter syndrome.25.53 - Featuring in Your Cat and landing an amazing opportunity with the iPet network.28.17 - What the Grooming Academy will mean for Katie’s business.32.02 - Katie’s passion for education when it comes to cat care.34.09 - Where to find out more about Katie.Links mentioned in this episode: Visit Katie's Website: https://thekatlady.co.uk/Read Barry's story on Katie's website here.Follow Katie on LinkedInFollow Katie on FacebookFollow Katie on InstagramThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Crufts is back for 2022 after a two year break and if you’re involved, this is a chance to get some press coverage.If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it.In this podcast episode I’m sharing how to get press coverage from Crufts.And if you’d like to get a little more support or ask any questions around using Crufts as a media opportunity, I have a free workshop you can attend too.It’s taking place on February 17th at 4pm on Zoom and you can register here.Key topics and timings in this episode:0.18 - Intro and why Crufts is a brilliant media opportunity.1.28 - Details of the free Crufts workshop taking place on February 17th at 4pm.2.17 - This year’s Crufts and how it’s back with a bang after a two year break, with 150,000 people and 27,000 dogs expected.3.39 - How to use Crufts to get local press coverage.3.56 - Case studies Claire Lawrence and Karen Boyce.6.11 - How to get press in Trade titles and the kind of stories they might use, anniversaries and new product launches.9.42 - Winning national press from Crufts and the kind of stories journalists are looking for.12.41 - Human interest story case study of Kratu the rescue dog.16.09 - How to use press to amplify the reach you have from being at Crufts.17.33 - How to download my free resources - five steps to get in the press and press release template.18.42 - Get in touch if you’re there and I can come and say hi!Links mentioned in this episode:The Crufts workshop is on February 17th at 4pm on Zoom and you can register here.Read Karen's Crufts win story here.&nbsp;Read Claire's Crufts win story here.Read about Nature’s Menu in Pet Gazette here: https://www.petgazette.biz/23537-natures-menu-unveils-poo-bag-sculpture/&nbsp;This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Dragon's Den fans - this episode is for YOU!Have you ever watched the show and wondered what it would be like to go before the Dragons on the BBC 1 series?Well this week's podcast guest did - and got investment.Debbie Greaves from Barking Bags wowed Sara Davies and secured a £35,000 investment in her dog walking bags.She held her own in the Den, even when newbie Steven Bartlett scoffed at her bags for being 'unfashionable' and 'not for millennials.'Debbie hit back, and even suggested the social media guru met up with her daughter after the show.In this episode Debbie lifts the lid on what it's really like in the Den and her advice for any petpreneur considering it.Key topics and timings in this episode: 2.10 - Debbie shares what led her to start her walking bag business.3.05 - Debbie explains how the first version of her bag came from a trip to Oxfam and a shocked woman in her local park inspired her to create a 'proper bag.'5.38 - How Debbie partnered with Nottingham Uni students in creating the bags.8.25 - Growing the business from a hobby to selling out at Discover Dogs.8.55 - How she got the word out when she first started out.&nbsp;12.40 - Examples of the feedback Debbie gets from her superfans.15.57 - Why millennials LOVE Barking Bags, even if Steven Bartlett doesn't.17.55 - How she ended up on the TV and the process to getting there.27.27 - What it's like to get out of the lift on Dragon’s Den and go before the Dragons.32.15 - Why Debbie wasn't nervous in front of the panel. 35.43 - Debbie shares how she felt initially, her reaction to finding out she was going to be on TV&nbsp;and the rollercoaster of being in the process.38.55 - What happens after the Dragon’s invest in your business.41.30 - Why Debbie thought Deborah Meadon would invest and how she felt when Sara said yes. 46.18 - How &nbsp;pet businesses can work with Debbie and Barking Bags.52.30 - Debbie’s advice to anyone wanting to go on Dragon’s Den.55.00 - Where to find out more about Debbie and Barking Bags.Links mentioned in this episode: Debbie's website: www.BarkingBags.co.ukDebbie on the Metro website: https://metro.co.uk/2022/01/27/dragons-den-hopeful-tries-to-set-steven-bartlett-up-with-daughter-16003288/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Did you know that it's possible to use Twitter to get amazing press coverage in huge titles?&nbsp;Like the Metro, the Telegraph, the Daily Mail, Your Dog magazine, Psychologies, huge websites like Yahoo and&nbsp;Buzzfeed and Unilad.&nbsp;And the everyday journalists are on there looking to hear from people like YOU who run small businesses.People who might want to talk about their experiences, or share expert insights, or talk&nbsp;about that product or service.&nbsp;If you're not using Twitter, and I don't want this to sound like I'm telling you what to do or what you must be doing…&nbsp;But you are missing a trick if you want to get press&nbsp;coverage.&nbsp;In this podcast episode where I'm talking all about Twitter.&nbsp;You'll learn why it's important to be on there, how to connect with journalists,&nbsp;how to give them what they want,&nbsp;how to build relationships,&nbsp;so you can become their go to person.Plus loads of little Twitter tricks that you can use to land brilliant press coverage in 10 minutes a day.&nbsp;Key topics and timings in this episode:0.19 - Come and join my free Facebook group here if you have any questions about Twitter.1.32 - Intro to the podcast and why I'm talking about Twitter.2.46 - Why if you're looking for press coverage you should consider going on Twitter.&nbsp;3.44 -&nbsp;Statistics on the active users on Twitter Facebook, YouTube, Whatsapp and Instagram.4.55 - Using Twitter to find out what's going on in the news and how 48% of Twitter users say that's why they use the platform.6.12 - Why pet businesses should be on Twitter and examples of case studies I've found and written stories about the pet industry from Twitter.8.42 - Why Twitter is the platform to connect with journalists because that's where they're working all the time.11.38 - How to go about building relationships with journalists on Twitter.12.53 - Case study Kerry Jordan and how she landed coverage in the times after building relationships with journalists on Twitter.16.10 - How to use it in a really effective way in just 10 minutes a day by using the #journorequest.18.29 - Case studies of pet businesses who have used Twitter and landed brilliant press coverage.22.55 - Final Thoughts on Twitter and how if you behave like a nice person on there, you will reap the rewards.Links mentioned in this episode:Join the Publicity for Pet Businesses Facebook Group.How to use Facebook groups to get press coverage with Jill Foster Using a PR company versus learning how to do your own publicity.&nbsp;Karen Rhodes from Luxury Dog Hampers has featured in The Times, Dogs Monthly and Metro.Kim O'Donnell from Leo, Charley and Me pet accessories has secured coverage in Boots magazine and Good Housekeeping.Michelle Burgess from Scruffy Little Terrier has trended on Twitter for her National Terrier Day awareness day and had features in the Mail On Sunday, Business Insider and Woman magazine.Jo Milnes from <a...

Have you ever had a lightbulb moment and followed it through?This week on the podcast I'm speaking to Karen Rhodes from Luxury Dog Hampers and Suffolk Pet Services.Karen was watching a TV show about Fortnum and Mason three years ago and had a thought, 'I wonder if I could make this for dogs?'Rather than forgetting about it, she made it happen, and now runs the HUGELY successful Luxury Dog Hampers.She's been featured in GQ, the Times, Dogs Monthly, Your Dog, worked with influencers and sold so many hampers in lockdown she ran out of actual hampers.In this In the Spotlight episode she shares so much helpful information for any product business owner on building a brand from scratch and getting press coverage.Key topics and timings in this episode:0.18 - Introduction to the episode2.37 - Karen’s background, starting as a dog walker when she stopped working as a foster parent.4.37 - Taking a leap of faith to set up Luxury Dog Hampers after watching a show about Fortnum and Mason.5.48 - How Karen got started with her pet business and how her senior dog Bailey helped her get the word out there.9.32 - How Karen started out with approaching the press.11.28 - Where Karen has been featured.13.16 - The impact of getting in the press on her business.15.26 - Keeping things simple in your marketing.17.14 - Karen shares some of the angles she’s used for coverage.20.55 - How Karen coped as a new business during the lockdown losing her dog Bailey but also seeing her business thrive.25.05 - Refining and polishing her brand.29.29 - Karen’s advice for new businesses.32.43 - Why getting media coverage is worth the time and effort and the impact it’s had on Karen.36.24 - Where to find out more about Luxury Dog Hampers.Links mentioned in this episode:Visit Karen's website: https://luxurydoghampers.co.uk/Read about her in GQ: https://www.gq-magazine.co.uk/lifestyle/gallery/best-gifts-for-dog-loversFollow her on Instagram: https://www.instagram.com/luxurydoghampers/And on Facebook: https://www.facebook.com/luxurydoghamperThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to raise the profile of your pet business by being featured in the media?If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.In this podcast I'm sharing what to expect from taking part in the programme, how it works, plus interviews with three ladies who have completed the course.Dog trainer Jo Sellers, Karen Rhodes from Luxury Dog Hampers and Jo Milnes from Distincive Pets share the impact it's had on their businesses.Key topics and timings in this episode:0.19 - Introduction to the episode and it being specifically about my programme.1.36 - What the Get Your Pet Business in the Press programme is.1.53 - My background in journalism.4.03 - The different elements of the programme.6.06 - How the live calls work.7.55 - Jo Sellers interview.17.20 - Details of the dates, times and sessions taking place over the 12 week programme.23.19 - The membership community calls and how you will be supported by a group of pet businesses who have been through the course and are willing you to succeed,24.43 - The members only podcast.27.04 - Jo Milnes interview.34.53 - Karen Rhodes interview. Links mentioned in this episode:Find out more about the programme and save your place: https://publicityforpetbusinesses.mykajabi.com/GetInThePressKaren Rhodes website: https://luxurydoghampers.co.uk/Jo Sellers website: https://www.pippinpetsdogtraining.co.uk/Jo Milnes website: https://distinctivepets.co.uk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is getting on the radio one of your PR goals for your pet business?Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too.Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh.She’s a dog trainer, canine nutritionist and co-hosts Barking At The Moon on BBC Radio London, and her own show, A Dog’s Life podcast.Anna explains how pet business owners can give fantastic radio interviews with tips on everything from getting rid of nerves to what kit you need.Plus what it’s like to go head to head with the Pope’s biographer in a debate over whether it’s selfish to have dogs and not children.Key topics and timings in this episode:0.19 - Intro to the episode and what to expect2.03 - Anna’s background and different skills.3.46 - What to expect from Anna’s podcast.7.26 - The kind of stories that appeal to Anna for her radio show.13.05 - Who to contact when you’re pitching to radio shows.15.38 - How to prepare for an interview.20.31 - How to gather your thoughts to get your point across when your mind is spinning!25.52 - What to do if a conversation goes in a direction you’re not happy with.27.50 - How to know when to stop talking!32.53 - How long the ideal answer is.37.01 - Why it’s important to remember your ‘why’ when you’re on the radio and feel nervous.38.01 - Ways to build rapport with hosts and presenters.41.49 - Getting the right tone to engage listeners.43.23&nbsp;- The kit needed for radio interviews.46.26. - Dos and Don’ts on the radio.48.46 - Anna’s advice to pet brands who want to be on the radio - give it a go and have some humour.&nbsp;Links mentioned in this episode: Listen to Anna's podcast on her website: www.annawebb.co.ukTune in to Barking At The Moon on BBC Radio London on Thursday nights here: https://www.bbc.co.uk/sounds/play/live:bbc_londonFollow Anna on social media @annawebbdogs on all platforms.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside?Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert.You can add to your skillset and experience what it’s like to work with the person hosting the challenge.If learning how to feature in the press is something you’d like to learn more about, then you’re just in time to join my free Get Your Pet Business in the Press challenge starting January 10th 2022.You can save your place by clicking this link and it would be great to see you there.Key topics and timings in this episode:1.01 - What happens in the Get Your Pet Business in the Press challenge1.52 - Where people have had press coverage, Telegraph, Your Dog, Your Cat, Edition Dog, Dogs Today, Daily Mail, BBC Radio and much more.2.24 - How the challenge led to sales for dog lead maker and dog walker Jesse Graves.Here are the five ways to make the most of being in the challenge.4.27 - One - only take part in challenges that are relevant to you and what you do.7.25. - Two - if you sign up for a challenge, commit to doing the work if you want to get a result.11.21 - Three - take advantage of the time you have with the challenge host as you’d normally pay thousands for it!13.27 - Four - Network like mad with the people in the group because they could turn into future customers and clients.18.57 - Five - Think of the challenge as a PR opportunity and make an impression on everyone there.22.47 - Why I have to be like the Demon Headmistress on the challenge and make sure people stick to the tasks.26.16 - How to join the challenge.Links mentioned in this episode: Join the five day Get Your Pet Business in the Press challenge here: https://publicityforpetbusinesses.mykajabi.com/PublicityChallengeThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is getting some media coverage on your wish list for 2022?&nbsp;If so, then you will love what's in this podcast episode where I walk you through how to create a media plan for your pet business.You'll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media.&nbsp;Plus, what you can do with everything in your media plan to make sure that your social media and the content that you create on your own platforms is relevant and helps you make more sales in your business.&nbsp;And if you'd like more support, I have a workshop happening on January 5th at 1pm, where you can put your media plan together.It's £47 and e mail subscribers do get a discount. You can find out more here.Key topics and timings in this episode:0.31 - How to join in the workshop on January 5th if you'd like support.2.25 - What a media plan is3.52 - Why it's important to plan so far ahead6.24 - Forward planning case study - Katie Gwilt The Kat Lady8.57 - How to build up your media plan without it being totally overwhelming10.24 - Examples of what to put in a media plan for dog trainers13.23 - How to decide what to do with the topics in your plan and what to pitch, what to use for social media and website content16.17 - Breaking down the themes into monthly and weekly content ideas17.57 - Why it's essential to plan ahead for media coverage because many titles have long lead times so you need to be at least three months ahead18.26 - Case study - Kerry Jordan and how she plans for National Dog Photography Day19.45 - Case study Niki French and her book launch for Stop Walking Your Dog20.54 - How to get more support by joining in the workshopLinks mentioned in this episode:Katie Gwilt's website: www.TheKatLady.co.ukKerry Jordan's website: www.furandfables.comNiki French's website: https://puptalk.co.uk/If you'd like more support, I have a workshop happening on January 5th at 1pm, where you can put your media plan together.It's £47 and e mail subscribers do get a discount. You can find out more here.Join the Five Day Get Your Pet Business in the Press challenge here.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Do you keep track of the wins in your pet business?We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff.Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy.Then, when we’re feeling overwhelmed, or there’s been a bump in the road, rather than thinking about our achievements, we can dwell on the negative.One of the things I’ve done to to stop myself doing this, and this is still a work in progress, is create a win folder.In this episode I’m talking about why I believe every pet business should have one in their resilience toolkit.Key topics and timings in this episode:0.20 - Why every pet business should have a win folder1.08 - What a win folder is&nbsp;1.51 - Why it's important to keep a track of wins in life3.59 - How the idea for a win folder started6.04 - How the win folder helped me through lockdown8.25 - Choosing a digital or a physical win folder10.33 - How your win folder can help with comparisonitis and imposter syndrome11.23 - How you win folder can help with your marketing11.40 - What is social proof and social proof mining?12.40 - Social proof example - Doreen Potter 13.47 - How to build up your win folder17.45 - Why you should use the comments in your win folder for marketing e mails and sales pages including the words that people say about you20.06 - What pet businesses say about their win folders and why they love them!Links mentioned in this episode:Sign up for the next five day Get Your Pet Business in the Press challenge January 10th - 14th here: Five Day challengeFollow me on social media:https://www.instagram.com/rachelspencerukhttps://www.facebook.com/rachelspencerukhttps://twitter.com/rachelspencerukhttps://www.linkedin.com/in/rachelspenceruk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever thought about sending your photos in to a newspaper or magazine?Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too.So if you have a breathtaking image, or a photo that is taking off on social media, there’s the potential that the press could use it too.In this podcast I’m chatting to Vasi Siedman from Pet Pix Academy in Florida who has had her photos published in HUGE publications like the New York Times.She’s sharing how she went about it and has come tips on how to capture awesome images of your dog at Christmas and all year round too.Key topics and timings in this episode: Links mentioned in this episode:Vasi is helping the Benji Strong Foundation raise money for pets who have cancer.Vasi also has her own podcast here: https://www.petpixacademy.com/podcasts/petpix-academy-with-vasi-siedmanVisit her website: www.petpixacademy.comAnd follow her on Instagram at www.instagram.com/petpixacademyThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen.In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press.There’s also a PDF you can download here that takes you through each step, with space for notes and ideas and additional resources.Key topics and timings in this episode:0.30 - Introduction to the episode and how to get the PDF download which walks you through each step.2.00 - Why you don’t need a PR company or agency to get in the press.3.13 - How getting in the press can help you grow your pet business.5.22 - The difference in the number of people you can reach through media coverage versus social media.6.26 - Case study Zoe Willingham.7.15. - Step one - consider who you want to reach.9.52 - Step two - think about where you would like to be featured.13.27 - Step three - come up with a story idea.20.10 - Step four - find the right person to pitch to - the one who is likely to be interested in what you have to say.23.41 - Step five - write your pitch.25.22 - Be prepared to have the journalist call as soon as you send your pitch.26.54 - How to join my free Five Day challenge.27.21 - How to stay in touch in my Free Publicity for Pet Businesses community.Links mentioned in this episode:Download the Five Steps PDFRead How to prepare for an interview in ten simple stepsSign up for the free Get Your Pet Business in the Press challenge taking place January 10th - 14th 2022.Keep in touch in the Publicity for Pet Businesses Facebook communityThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

When Michelle Burgess started a pet blog,&nbsp;Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business.That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business.Michelle sells amazing products for terrier owners from clothing to items for the home and she also has treats and goodies for terriers too.She shares how she overcame the many hurdles that were in her way to launch a successful brand and how media coverage really helped her business grow.Michelle has been on TV, on BBC Radio and had her products featured in Coast magazine TWICE.In this podcast episode we cover her journey from having a blog that she started on a whim to an award winning pet brand.Key topics and timings in this episode:0.20 - what to expect in this episode2.15 - Michelle’s background and how the blog started in 20147.16 - How having the blog helped Michelle with coping with her health issues9.18 - Growing her blog into a business13.53 - How Michelle grew a community of people who could buy her products from her blog20.04 - Turning her blog from a hobby to a business where she was selling her products24.57 - How Michelle went about gaining media coverage for her products32.29 - Why it’s important to really think about the titles you want to target40.16 - How securing press coverage has impacted Michelle’s business and her self confidence47.15 - Michelle’s advice to anyone considering building a business - don’t compare, go at your own pace.51.33 - Being part of a community and how this can support you through challenging times.54.57 - What’s next for Scruffy Little TerrierLinks mentioned in this episode:Visit her website: www.scruffylittleterrier.comFind her on Facebook: www.facebook.com/ScruffyLittleTerrierFollow her on Twitter: www.twitter.com/MichelleSLTCheck out Barney and Sandy on Instagram: www.instagram.com/scruffylittleterrierJoin the next Five Day Challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallengeThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time.That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release.The sessions are held on Zoom and by the end you’ll have your pitch ready, we’ll have some titles and writers to approach and in many cases, your press release will be written.&nbsp;In this podcast episode, I’m sharing everything you need to know about working together one to one.Key topics and timings in this episode:0.18 - Intro and details on the FREE Zoom Q and A taking place on November 30th at 1pm2.08 - What is a Get Your Pet Business in the Press session?3.49 - Getting your press release and pitch DONE on the session.5.50 - Who the Get Your Pet Business in the Press sessions are for and the kind of people who have used them.&nbsp;7.06 - The two ‘work with me’ options, book an hour session or a day.8.52 - Booking your day and time and what you get before the session to help you prepare.9.28 - Why the Get Your Pet Business in the Press sessions are different to working with a PR company and a much more affordable price.10.45 - What happens on the call.11.32 - What happens after the call.15.27 - Examples of the kind of results people have had from Get Your Pet Business in the Press sessions.16.31 - How to decide whether you should book the hour session or half day.26.09 - What is the impact of being in the press?27.30 - How to book your session.Links mentioned in this episode: Find out more about the Get Your Pet Business in the Press sessions. Adios Plastic in The GuardianAdios Plastic in Pet Business WorldRebecca Walters in Oswestry AdvertiserWendy Thomson in Warrington WorldwideWendy Thomson in the Warrington Guardian Jo Milnes in Bridlington Express This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step?Investing in how your brand looks can help take you to the next level and get more people to know about what you offer.But the whole ‘brand’ thing can feel uncomfortable. You don’t want to feel like you’re taking yourself too seriously, and it’s something I've struggled with.This week on the podcast I’m chatting to Alison Price from House of Henry, a graphic designer for the pet industry.We’re exploring the different ways design can elevate your brand, boost your own confidence and bring more customers and sales.Plus everything you need to know if you're thinking of starting to work with one, so you don't get overwhelmed.Key topics and timings in this episode:0.26: Introduction to the episode2.31: Alison’s background3.03: How graphic design can work for pet business owners4.56: What graphic design ideas are working well for pet businesses right now6.39: Lead magnets and how these can help wow potential clients10.13: How professional design can make petpreneurs feel more confident putting their brands out there15.09: Creating online brochures and magazines for awareness days and special dates16.10: How to brief a designer22.00: Why it’s important to find a designer you trust and who understands your brand.25.08: How your brand can change as your business grows30.00: Why having a designer doesn’t mean you can’t do work on your brand yourself.33.21: Case study Sarah Jones from My Anxious Dog37.02: How to find out more about AlisonLinks mentioned in this episode: Want to find out more about Alison and House of Henry?Visit her website: https://www.houseofhenry.uk/Follow Alison on social media @hourseofhenryuk on all platforms.&nbsp;This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you ready for Christmas yet?The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now.In fact, if you want to get press coverage, it was time to start talking about it back in July.That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations.When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a little later though.In this podcast episode I’m going to share simple ways to plan your Christmas content so you can chill out and enjoy the holidays.Key topics and timings in this episode:0.20: Can you believe there’s only six weeks to Christmas and why it’s time to get planning now.2.10: Why it’s not to late for your blog, e mail and social media Christmas content.2.43: Step one - decide on what you’re going to be marketing at Christmas.3.38: Ideas to ‘Christmas up’ your current services and products with case studies from Emily Thomas and her Canicross bundles.6.02: Step two - create core content around your Christmas product with case study from Michelle Burgess at Scruffy Little Terrier.8.07: Case study Ali Smith from Rebarkable creating a Christmas workshop for puppies.9.23: Step three - brainstorm your social media posts with a block of post it notes where you answer common questions, explain the benefits, share case studies and much more.11.30: My Get Your Pet Business in the Press Christmas bundle ideas.15.51: Schedule your social media posts for your Christmas offer and repeat them.17.38: Step five - get some press coverage around your Christmas offer and what kind of things you can use for story ideas.&nbsp;20.45: My story ideas for 2022 Q and A on November 30th at 1pm - sign up here.Links mentioned in this episode: Check out Michelle Burgess Scruffy Little Terrier Christmas guide:Ali Smith Rebarkable &nbsp;has a Naughty to Nice workshop for puppy owners.Emily Thomas K9TrailTime has Christmas stockings for active dogs and a Canicross starter course for people who want to get fit in 2022.Join my free Facebook group, www.facebook.com/groups/publicitytipsforpetbusinesses&nbsp;&nbsp;or follow me on social media @rachelspenceruk.For tips on pitches and press releases check out this episode, What’s the difference between a pitch and a press release.And you can learn how to write a press release in this episode, How to write a press release for your pet business.&nbsp;This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love for your pet business to be the go-to pet business in your local community?Maybe you have some support locally but you want to branch out and reach more people?Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons.If so you'll love this chat with American pet sitter Collin Funkhouser who shares the amazing ways he’s grown his pet business in his local community.It all started as a side hustle but is now a full time job for Collin and his wife Meghan, plus they run an amazing podcast and community for pet sitters too!From wearing clothes that scream Pet Sitter to securing hard to reach clients, to speaking at local colleges to being an authority in the US pet space, Collin shares loads of brilliant advice.Key topics and timings in this episode:0.18: Introduction.&nbsp;1.52: About Collin and his pet business .&nbsp;3.04: How the business started for Collin and his wife Meghan as a side hustle but ended up growing.5.17: What it was like growing his pet sitting business at the beginning.8.48: His challenge when it came to finding people who weren’t on social media.13.41: The stumbling blocks they experienced at the beginning of their journey.16.26: Starting the podcast.&nbsp;19.20: How the podcast has grown a community in the pet industry.&nbsp;23.46: How they decide what content to share on social media.29.41: How their podcast had helped their face to face business.32.21: Using their podcast to position themselves as experts in the industry.37.22:&nbsp;The challenges facing pet businesses when it comes to putting themselves out there.41.35: The importance of educating owners to build trust and help them feel reassured their beloved pet is safe.&nbsp;43.13: How being featured in the local newspaper helped Collin reach pet owners he’d been unable to find on social media.&nbsp;46.25: Collin shares his tips for getting in the media.51.16:What’s next for Collin and his podcast and business.52.59: Where can you find out more and connect with Collin.Links mentioned in this episode:You can find out more about Collin and Meghan’s Podcast here: www.petsitterconfessional.com&nbsp;Join them on Facebook and Instagram: @petsitterconfessional This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to be the go to expert in your area of the pet industry?For your name to be on the tip of people’s tongues when what you offer crops up in conversation?Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices.And as long as you’re happy to put yourself in the spotlight, with a little focus it’s a lot easier than you think.In this podcast episode you’ll learn seven simple ways you can become the go-to expert in your field.Key topics and timings in this episode:0.18: Introduction to episode1.00: Get in touch if you’d like me to be a guest expert on publicity in your community.1.45: What being the go-to expert means for you.2.20: How being the go-to rescue dog expert helped Suzanne Gould build her self worth and put up her prices.4.50: Decide on what you want to be known as an expert for.8.38: Launch your core content platform, this can be a blog, vlog or podcast.10.18: Put yourself forward as a guest expert in other people’s communities.12.25: Carry out research or a study into a topic in your area of expertise or launch an awareness day.15.02: Write a book and how easy it is to get published these days.17.02: Get some press coverage where you talk about your area of expertise.19.38: Speak at events and my terrible experience talking at Glee when I was a total flop.21.00: Build up your expert status activities slowly. And get help if you can for public speaking!&nbsp;22.07: Final thoughts.22.23: Don’t be scared to build yourself as an expert in an area where there are other experts.&nbsp;23.52: Be prepared to feel uncomfortable calling yourself an expert.24.09: Connect with others in your area of expertise.24.50: Persevere as it will pay off.25.15: Keep a folder of wins to keep you going when you wobble.26.28: Listen to my interview with Osmaan Sharif for further support.&nbsp;Links mentioned in this episode: Osmaan Sharif - Get Out Your Way and put your pet business out there. Niching with The Beagle Lady Kellie Wynn,Spaniel specialist Hannah Antrobus Positively Pawsome PupsClaire Lawrence interview: Barking Dog expert Claire Lawrence Suzanne Gould interview: Rescue Dog Ranger Suzanne GouldFor more on pitching to podcasts, try this episode, How to pitch yourself as a podcast guest, For guest blogging inspiration, try How to find people to collaborate with in your pet business.&nbsp;Find out more on Tracey's study on her website https://bestdoglearningandstuff.co.uk/Learn about Write a Dog Book in 30 days course with Canine...

Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future?This podcast features interviews with hosts Alexandra and Nigel Baker from the Pet Industry Federation.Plus winners Debbie Greaves from Barking Bags, Gemma Connolly from Scoff Paper, Steve Belgrau from The Pet Joint and Denise Lucas from The Green Poop Bag company who was shortlisted for the Sustainability Award.Key topics and timings in this episode:0.30: Introduction2.36: Interview with Alexandra and Nigel Baker from the Pet Industry Federation12.05: Interview with Debbie Greaves from Barking Bags - Winner of New Business of the Year22.19: Interview with Gemma Connolly from Scoff Paper - Winner of Product Innovation - Dog33.02: Interview with Steve Belgrau from The Pet Joint - Winner Cattery of the Year36.53: Interview with Denise Lucas from The Green Poop Bag company - Shortlisted for Sustainability Award&nbsp;45.31: Conclusion and how to get press coverage from the awards&nbsp;Links mentioned in this episode:Website - Pet Industry Federation http://www.petcare.org.uk/Website - Barking Bags https://barkingbags.co.uk/Website - Scoff Paper https://scoffpaper.com/Website - The Pet Joint https://www.thepetjoint.co.uk/Website - The Green Poop Bag company https://greenpoopbag.co.uk/How to write a press release for your pet businessDownload my free Press Release Template and guideThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Do you run a local pet service business and are curious as to how having a podcast might be helpful?If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast.Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interesting way.His podcast brings an element of extra support to the pet owners he’s working with, and it’s been transformational for his business.It’s helped him build a community with other pet professionals, attract more clients, generate lots of leads and bookings.And it's helped inspire him to come up with programmes and packages for existing clients.So if you're thinking of starting a podcast, Greg shares how it could work for you, plus loads of practical advice on how to get going.Key topics and timings in this episode:2.07: About Greg2.42: About Greg’s podcast&nbsp;4.21: What promo did greg do before the podcast?7.47: The promotional surprise benefits Greg found from doing a podcast&nbsp;11.40: How having a podcast has helped Greg build relationships with potential clients13.58: How Greg first approached podcasts vs how he does them now&nbsp;16.58: How have guest podcasts benefitted the show?20.04: How Greg is generous with his content in his podcast&nbsp;22.16: What’s the benefit of the podcast on Gregs business?22.43: What impact has the podcast had on Greg's dog training business?27.14: How Greg personally connects with podcasts&nbsp;31.04: What other pet professionals need to know about setting up a podcast?37.32: When does Greg schedule his podcast and his advice to other pet businesses40.57: What’s next for Greg and his podcast and business?47.05: Where to find out more about GregLinks mentioned in this episode: Find out more about Greg on his website: https://greatpaws.co.uk/about-meOn Instagram: https://www.instagram.com/greatpawsneOn Facebook: https://www.facebook.com/greatpawsneFor Twitter: https://twitter.com/great_pawsAnd check out his podcast: https://greatpaws.co.uk/woofin-pawsome-podcast&nbsp;To learn more about podcasts you might enjoy the following episodes: How to start a podcast with Ant McGinleyHow to be the perfect podcast guestHow to pitch as a podcast guest This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner?Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online.Putting yourself out there can be scary, and her products and systems are designed to help entrepreneurs overcome this so they can attract more clients and make more sales.Three years ago I found Janet’s podcast and it helped take me from being a clueless freelance who waited for the phone to ring to having a successful online business.I’m an affiliate of Janet’s because having her in my corner has had a huge impact on my business.In this podcast I’m sharing what to expect from her planner and event.Key topics in this episode:00.30: What is the Courageous Content planner?2.40: What is the Courageous Content Live event?3.19: Why we need to be courageous with our content4.24: My personal experience of being scared of sharing content6.50: What to expect from Janet7.30: What you’ll learn inside the planner and the 4x4 method8.41: How the planner can help you stay consistent12.06: What to expect from the Live Event13.26: What guests are at the event15.10: What the impact of creating content consistently will be on your business16:00: Come and say hi if you go and how to use the code CCLIVERACHELLinks mentioned in this episode: Use the code CCLIVERACHELCheck out the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists.&nbsp;Here's the link for Courageous Content Live - a virtual content planning event for coaches, creatives and entrepreneurs, taking place this November.Listen to Jan's Courageous Content podcast This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to get started with using interviews in your pet business content?Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh.You bring a new face to your audience and it can help you build your following too.In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing.Key topics and timings in this episode:2.28: Background to the idea for this podcast3.20: What is an interview?4.19: Why use interviews in your content marketing?6.02: Examples of ideas7.54: How interviews can get you time with people who might ordinarily charge a lot of money for sharing their expertise!11.19: Different ways to use interviews in your marketing including repurposing and resharing at times when the topic is relevant.15.37: How to find people to interview18.03: How to carry out the interview, from using Zoom to real life to an old fashioned notepad and pen21.37: What to do after the interview and how to promote the interviewLinks mentioned in this episode:Join my free Facebook group www.facebook.com/groups/publicitytipsforpetbusinesses and it would be great to see you there.How to find people to collaborate with in your pet business contentHow to start a podcast for your pet businessGet out your way and put yourself out there with Osmaan SharifHow to get started with guest blogging in your pet businessThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft?Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum.Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media.Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started.If you were on the fence about trying it, this episode will get you off that fence and on Pinterest.Key topics and timings in this episode:2.25:Who is Tori and what does she do?5.45: Tori explains about Pinterest&nbsp;9.31: How would Pinterest work for pet product businesses?13.02: How do Pinterest trends work?16.23: How would Pinterest work for a pet service provider?20.27: How do people interact with Pinterest?22.59: The importance of keywords with Pinterest26.12: Language that marketers use vs the language that pet businesses can use27.24: How does Pinterest work for driving people to your website?31.35: Tori shares if you have a weekly blog post what your Pinterest should look like&nbsp;34.44: Tori tells me how Pinterest has benefited her website traffic compared to other social media sites38.21: How can you track the traffic from Pinterest41.37: Tori’s advice to businesses sitting on the fence about Pinterest&nbsp;44.19: Where to find Tori&nbsp;Links mentioned in this episode: Check out Tori's website www.wearwagrepeat.com&nbsp;to find out more about her podcast, courses and blog posts&nbsp;Follow here on Instagram: www.instagram.com/wearwagrepeatBlog:&nbsp;www.wearwagrepeat.comPodcast:&nbsp;www.wearwagrepeat.com/podcastOnline Courses:&nbsp;www.wearwagrepeat.com/coursesInstagram:&nbsp;www.instagram.com/tmistickFacebook:&nbsp;www.facebook.com/groups/wwrlabsPinterest:&nbsp;www.pinterest.com/tmistick&nbsp;LinkedIn:&nbsp;www.linkedin.com/in/torimistickThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right?Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way.Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even.You’re seen as a trusted source of information from the person who hosts the podcast and it’s vital that you get it right and make a good impression.They’re giving you the privilege of being about to access their audience, and that’s the potential to connect with tens of thousands of people who had never heard of you before.So you want to make a good impression so on International Podcast Day - September 30th - I’m sharing how to be the perfect podcast guest.In this podcast episode there’s ten things to consider when you’re appearing on a podcast to make sure it’s a memorable experience for the host and the listener.Key topics and timings in this episode: 0.18: Podcasts and how they can help you promote your business.1.24: How I became a podcast addict and signed up for a programme after listening to podcasts for ten hours non stop!3.22: Why we need to appreciate the opportunity from the podcast host as they are putting us in front of their audience.4.03: International podcast day September 30th.4.30: The ten steps to being the perfect guest.4.31: It’s about their audience, not you.7.02: Be conversational and chatty.8.51: Look for visual cues from the host.10.16: Be interesting and enthusiastic.12.30: Prepare the key things you want to get across.15.14: Have your bio and images ready.16.51: Assume the listener has no idea who you are.19.01: Check your sound and connection.21.07: Shout about the episode.24.12: Build a podcast library on your website.Links mentioned in this episode: Thank you to Chloe Nerina Fuller from the Assistance Dog Education project you can find out more about her podcast here.&nbsp;Pitching to podcasts? Try this episode: How to pitch yourself as a podcast guest here that goes into more detail.&nbsp;Want to start a podcast? Try How to start a podcast for your pet business with Ant McGinley This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week.Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events.You’ll hear about the rescue dogs that have helped people and how they helped a woman in her 80s who had never safely touched another human being.&nbsp;And about rescue dogs Reggie and Bruno, who were let down by their humans and how they cope with their experiences, embrace life, and learn to trust again.Marie shares how the idea of Canine Perspective became a reality and the steps she took to make it all come together.Discover how it’s lead to a book and a podcast (or rather pawdcast!) and what she hopes to achieve for her organisation going forwards.It’s a feel-good listen, and I hope that you enjoy it.&nbsp; *Please do be aware that there is a reference to people who have been affected by sexual violence*Key topics and timings in this episode:2.15: Marie talks about her background3.23: Marie's career before Canine Perspective6.49: Marie talks about her published book10.28: How her book idea evolved and she then became a dog trainer14.05: Marie talks about the idea of Canine Hope and rescue dog Bruno20.33: What feedback does Marie get from people that the organisation works with?25.33: Marie shares how lockdown put the organisation on hold but what people can expect from them moving forward&nbsp;29.12: Marie's children's book ‘Luna's Woodland adventure’&nbsp;30.36: Marie shares what we can learn from rescue dogs especially following the Coronavirus pandemic&nbsp;32.27: Marie tells me what she learnt from lockdown and how she became resilient35.28: What’s next for Canine Perspective?36.12: Where can you find out more about Marie and Canine Perspective?Links mentioned in this episode: Find out more about Marie and Canine Perspective on her website: www.canine-perspective.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?You know what it is you do, how you help your customers and the transformation your services might bring.With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations.But when it comes to putting pen to paper and writing about YOU - &nbsp; you freeze.I know this from experience. Even though I've been a journalist since 1999, I’ve always written about other people, not me!So when the tables were turned and I had to write my story, I found it really tricky.One way I have found helps people when they’re struggling to share the personal story behind their pet business is to think of three different ‘moments.'I'm sharing them in this podcast episode and I hope it helps spark ideas for your pet business.Key topics and timings in this episode:0.19 - Introduction to the podcast, why I'm covering different moments you can use to generate story ideas&nbsp;2.57 - How I found it hard to put myself out there so I understand how difficult it can be&nbsp;3.24 - Moment one - the Lightbulb moment, what is this and how you can use it&nbsp;4.06 - Lightbulb moment case study, Sarah Jones from My Anxious Dog5.38 - Lightbulb moment case study, Julie and Peter Maxted Dog G8&nbsp;7.30 - Lightbulb moment case study, Karen Rhodes Luxury Dog Hampers&nbsp;9.07 - Moment Two - the Sliding Doors moment, what it is and how you can use it&nbsp;10.12 - Sliding Doors moment, Michelle Burgess Scruffy Little Terrier&nbsp;13.24 - Sliding Doors moment, Suzanne Gould Edinburgh Holistic Dogs&nbsp;15.04 - Moment three - the Turning Point moment what it is and how you can use it including my experience&nbsp;16.04 - Turning Point moment, Katie Guastapaglia Dogwood Adventure play&nbsp;18.43 Summary of the three moments&nbsp;19.18 - Where can you find me?19.45 - Details of my new programme starting on the 21st September 2021&nbsp;Links mentioned in this episode:Sarah Jones website&nbsp;www.myanxiousdog.co.ukJulie Maxted website:&nbsp;www.dog-g8.com/Julie Maxted podcast:&nbsp;www.publicityforpetbusinesses.co.uk/julie-maxted-pr-success/Karen Rhodes website:&nbsp;www.luxurydoghampers.co.ukMichelle Burgess website:&nbsp;www.scruffylittleterrier.com/Suzanne Gould website: &nbsp;www.edinburghholisticdogs.co.ukKatie Guastapaglia&nbsp;website:&nbsp; www.dogwoodadventureplay.comMy website: www.publicityforpetbusinesses.co.uk/Links mentioned in this episode: This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?Would you love to learn what journalists want?If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine.Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry.Then she decided to create her OWN magazine.In this episode you'll get a great insight into what makes a story plus have the potential to pitch to Marie - because you'll discover what she wants!Key topics and timings in this episode: 1.50: Introduction&nbsp;2.57: About Marie Carters background5.50: Marie Carters talks about setting up Pets magazine&nbsp;8.05: What does Marie look for when pet brands approach Pets Magazine?13.12: What other dogs does Marie have?16.44: Marie talks more about the issues she likes to cover and feels strongly about&nbsp;19.19: What regular slots does Marie have in Pets Magazine21.47: Marie explains what dog trainers or cat groomers should consider if they want to be featured in Pets Magazine23.36: Marie tells me the strangest product she’s ever reviewed&nbsp;25.03: Marie talks about the effective of the pandemic and the rise in dog abandonment as people go back to work&nbsp;29.22: Marie gives me her advice for pet businesses who are feeling resistant to promoting themselves&nbsp;32.37: Where can you contact Marie&nbsp;Links mentioned in this episode:Marie's website: Pets Magazine websiteFollow Marie on LinkedIn: Marie Carter Robb on LinkedInLearn how to get your pet business in the press in my coaching programme: What to expect from the Get Your Pet Business in the Press ProgrammeThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time?If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses.Emily is one of the busiest and most productive people I know.She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events.Emily also runs a hydrotherapy centre when she lives in Gloucester along with her business partner.And in the last nine months we've been working together on raising her profile.She's done an incredible job, featuring in several national newspapers, in magazines and lots more.Emily shares how she fitted it in her hectic schedule in this episode and her advice for other pet professionals when it comes to getting your name out there.Key topics and timings in this episode:2.48: Emily Thomas talks about her background5.48: In person events and how they impacted on Emily’s business7.26: How Emily found it not being able to attend Canicross events for 18 months during lockdown9.45: Emily talks about the relationships she’s built with customers through her business&nbsp;10.35: What compelled Emily to take part in my Free publicity challenge in 2021 and how she found it&nbsp;16.22: Emily shares how she managed her publicity before joining the challenge admitting to having no structure or plan&nbsp;18.09: The range of publications Emily has been featured in24.36: Emily tells me how long achieving publicity has taken her26.58: The impact of the press coverage for Emily’s business&nbsp;30.06: Emily shares her experience of imposter syndrome&nbsp;31.48: Emily’s advice to a person who is on the fence about focusing on press coverage34.53: We talk about FOMO and how it can motivate pet businesses to want to get press coverage&nbsp;36.15: Emily gives her top tip for getting publicity&nbsp;39.29: Emily shares what the future holds for her pet business&nbsp;41.43: Emily talks about the 52% increase of sales she experienced in 2021&nbsp;Links mentioned in this episode:Emily's feature in The Sun and with Victoria Pendleton storyEmily's feature in the Daily Mail.Her website K9TrailTimeHer website CanactiveThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Would you love to learn how to get press coverage for your pet business in five days?If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week!The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd.Inside you’ll learn everything you need to get your pet product or service in the media, ranging from local titles to huge pet magazines.In this podcast episode I’m sharing all you need to know about the challenge and what you can expect to achieve from taking part.Key topics and timings in this episode: 0.49: Intro to the five day Get Your Pet Business in the Press challenge and how you don’t need to have a fancy PR company to get in the press.1.34: How the challenge works and what you will learn, short video in the morning, 20 minute task and an evening live at 6pm.2.52: Why now is the easiest time for you to get press coverage.5.18: How you’ll learn to be your own PR in the free five day challenge.6.05: The main focus of the five day challenge - media coverage in newspapers, magazines, TV and radio.7.24: Examples of the outlets people in the challenge have been featured from the Daily Mail to Radio 2.8.17: The difference between publicity and social media.12.04: What kind of outcomes you can expect to see from raising your profile.16.07: How to sign up for the challenge.16.57: What will happen on each day of the challenge.18.12: Challenge success stories, Jesse Graves, Liza Edwards, Louise Humphrey, Karen Rhodes, Gina Grandfield, Rikki Sullivan.21.53: What you need to do to take part.23.50: The challenge prizes.Links mentioned in this episode: Sign up for the challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallengeHow Karen Boyce secured 30 pieces of press coverage in six months, How to write a press release for your pet business Hiring a PR company versus learning how to do it yourself.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy