Business
Eunicia Peret
Are you an ambitious business owner ready to take your business to the next level? Welcome to "Your Business – Your Next Level," where your host Eunicia Peret delivers the game-changing insights every ambitious business owner seeks. Whether it’s strategies for paying less in taxes, scaling your enterprise, or optimizing your team, this podcast is designed with your success in mind. Tailored for business owners who face challenges in expansion and optimization, here you’ll find the expert guidance needed to unlock new opportunities and grow your business. Don't miss out on the opportunity to transform your business and your finances. Visit us at www.podcast.excelstra.com to access further insights and resources. Elevate your listening experience by subscribing to "Your Business – Your Next Level" and ensure you rate and review our episodes, so we can continue delivering the content you need to succeed. Join us and be part of a community dedicated to achieving more in business. Refuse to settle for conventional success. "Your Business – Your Next Level" challenges you to push beyond comfort zones and explore new heights in business efficacy. With Eunicia's guidance and a wealth of expert knowledge, your pursuit of exceptional achievement starts here. Let's redefine what success means to you and set new benchmarks in your industry together.
Total 40 episodes
1
03/12/2024

Ep39: Tony Warren: Finding True Wealth Through Service and Family Legacy

In this episode of "Your Business Your Next Level," I welcome Tony Warren, a veteran entrepreneur and founder of Care Builders at Home. With over 30 years of experience as an active partner in a family-owned business empire, Tony shares his journey from corporate success to founding his passion project, Care Builders, a home healthcare service focused on helping seniors age gracefully in their own homes. We explore the inspiration behind Care Builders and Tony's perspective on creating true wealth, which he defines as serving others and leaving a lasting impact. Tony reflects on the importance of family, his experiences in business succession planning, and the life lessons that have shaped his mission to support those in need. This episode is filled with heartfelt insights on how business owners can find fulfillment through service and build a legacy that reaches beyond financial success.Key Takeaways:True Wealth Beyond Finances: Tony describes his journey from chasing financial wealth to discovering true wealth—focusing on relationships, purpose, and meaningful service to others.Inspiration for Care Builders at Home: Tony’s parents' ministry and personal experience in caregiving inspired him to create a service that supports seniors in remaining at home, honoring their independence and dignity.Family Legacy and Succession Planning: Tony shares how his family structured their business to ensure continuity, focusing on values, education, and mentorship for the next generation.Empowering Employees: Tony believes that as a business owner, you have a responsibility not only to your family but also to your employees and their families. His mission includes creating an environment where everyone has the opportunity to succeed.Giving Back Through Service: From founding a nonprofit to his involvement in Care Builders, Tony emphasizes the importance of giving back, sharing his conviction that true success is measured by the impact you have on others.Timeline Summary:[00:00] - Introduction to Tony Warren and his journey from corporate to caregiving.[02:00] - The concept of true wealth and Tony’s shift from financial success to service-driven fulfillment.[05:00] - Inspiration for Care Builders and honoring seniors’ dignity and independence.[08:00] - Family legacy and succession planning in a multigenerational business.[12:00] - Empowering employees and the responsibility of business owners toward their teams.[15:00] - Lessons on giving back through service and the fulfillment of supporting others.[20:00] - Final thoughts on building a legacy that balances financial and personal fulfillment.Links & Resources:https://www.linkedin.com/in/tony-warren-05518923a/http://Georgia.gov
35m
28/11/2024

Ep38: Jeff Villwock: Growing Your Business Through Strategic Acquisitions

In this episode of "Your Business Your Next Level," I’m joined by Jeff Villwock, an experienced investment banker, advisor, and CEO with a remarkable record of over $2.6 billion in transactions. Jeff shares insights from his extensive career in investment banking and business acquisitions, highlighting how entrepreneurs can grow through strategic acquisitions. We discuss the importance of understanding the value of cash-flowing businesses, creative financing options—like acquiring businesses with no money down—and the significance of having a clear plan for the first 90 days post-acquisition. Jeff emphasizes the need for strong internal controls to protect business assets and explains how business owners can leverage downturns to acquire competitors and expand strategically. This episode is filled with actionable advice for any business owner interested in growth, acquisition strategies, and maximizing business value.Key Takeaways:Growth Through Acquisition: Jeff encourages business owners to consider acquisitions as a strategic growth tool, whether by acquiring competitors or businesses in related verticals.Creative Financing Options: For companies with significant assets, Jeff explains how owners can leverage cash flow and asset-backed financing to acquire businesses with minimal capital outlay.The Power of a 90-Day Plan: Jeff recommends a clear 90-day plan post-acquisition to ensure a smooth transition, suggesting that buyers spend this period learning the business before making major changes.Importance of Internal Controls: Jeff’s experiences underscore the need for robust checks and balances to protect assets, avoid theft, and ensure business integrity as the company grows.Leveraging Economic Downturns: Acquisitions during market downturns can be valuable, allowing owners to acquire businesses at lower valuations and expand their reach.Timeline Summary:[00:00] - Introduction to Jeff Villwock’s background in investment banking and transactions.[02:00] - Growth through acquisition and the benefits of strategic purchases.[05:00] - How to structure deals using cash flow and asset-backed loans for minimal upfront costs.[08:00] - The importance of a 90-day plan post-acquisition for smooth transitions.[12:00] - Jeff’s experience with internal controls and preventing asset loss.[15:00] - Leveraging downturns in the economy to acquire businesses and expand strategically.[20:00] - Final thoughts on building business value and growth opportunities through acquisitions.Links & Resources:https://www.linkedin.com/in/jeffvillwock/https://www.acquisitionsprofessor.com
29m
26/11/2024

Ep37: Trevin Rasmussen: The Power of Clean Financials and Transparency in Selling

In this episode of "Your Business Your Next Level," I welcome Trevin Rasmussen, founder of the Bristol Group, a nationwide business brokerage and M&A advisory firm with 18 offices across the United States. Trevin shares his journey from corporate management consulting to business brokering and reveals the importance of preparing small to midsize businesses for a successful sale. We discuss the challenges that business owners face in understanding their business’s true value, the importance of clean financial records, and how business owners can maximize their exit strategy by planning years in advance. Trevin also highlights the emotional aspects of selling a business and the significance of surrounding yourself with the right advisors to ensure a smooth transition. This episode provides invaluable advice for any business owner contemplating a future sale, focusing on creating a business that’s ready to thrive under new ownership.Key Takeaways:Understanding Business Value and Preparing for Exit: Trevin emphasizes that business owners need to understand the real value of their company and prepare years in advance, as the sale process can be more complex and emotional than expected.Financial Transparency and Clean Records: For a successful sale, Trevin explains the necessity of clean books, documented processes, and a solid operational foundation that proves the business’s worth to potential buyers.The Role of Motivation in Selling: Sellers need a clear motivation beyond just financial gain. Trevin highlights that personal reasons, such as retirement or pursuing new ventures, are essential to keep in mind as they influence how the sale process unfolds.Surround Yourself with Expert Advisors: Trevin recommends building a trusted team of advisors, including exit planners, financial experts, and attorneys, to guide the sale process and protect the business owner's interests.Managing Emotions During the Sale: Selling a business can be emotionally taxing. Trevin advises preparing mentally for the challenges and leaning on advisors to keep the process smooth and strategic.Timeline Summary:[00:00] - Introduction to Trevin Rasmussen and the Bristol Group's work in business brokerage.[02:00] - How Trevin transitioned from corporate consulting to business brokering.[05:00] - Importance of understanding your business’s value and the need for clean financial records.[08:00] - Why business owners should prepare years in advance for an exit.[12:00] - Emotional aspects of selling a business and staying motivated throughout the process.[15:00] - Building a team of trusted advisors to guide a successful sale.[20:00] - Final thoughts on the role of preparation and mindset in maximizing a business sale.Links & Resources:https://www.linkedin.com/in/trevinrasmussen/http://www.bristolgrouponline.com
35m
21/11/2024

Ep36: Travis Ketchum: Mastering Email Deliverability for Business Success

In this episode of "Your Business Your Next Level," I welcome Travis Ketchum, founder of Campaign Refinery, an email platform designed to boost deliverability and open rates. Travis shares his journey of launching Campaign Refinery after years of frustration with existing email providers that couldn’t meet his standards for engagement and performance. We dive into the technical details of email marketing, exploring how factors like sender reputation, domain authentication, and list quality can significantly impact deliverability. Travis explains how his team’s relentless testing and innovation led to an email system that not only helps businesses achieve higher open rates but also fosters long-term customer engagement. For entrepreneurs and marketers navigating the complex world of email deliverability, this episode offers practical advice on how to build a strong email reputation and the benefits of focusing on sustainable growth in your email marketing strategy.Key Takeaways:Mastering Email Deliverability: Travis emphasizes the importance of understanding the mechanics of email deliverability, including domain reputation and list management, to ensure messages reach their intended audience.Investing in List Quality: By maintaining high standards and cleaning email lists regularly, businesses can achieve better engagement and avoid getting flagged as spam, ultimately boosting performance.The Role of Google Postmaster Tools: Travis recommends using Google’s Postmaster Tools as a primary way to gauge your domain reputation, which directly influences email performance with Google-based recipients.Patience and Long-Term Strategy: Rather than focusing on immediate gains, businesses should view email marketing as a long-term investment, building trust and engagement gradually for sustainable results.Success Through Integrity: Campaign Refinery focuses on building quality relationships with customers by ensuring email best practices, encouraging marketers to do the same for reliable, effective outcomes.Timeline Summary:[00:00] - Introduction to Travis Ketchum and the inception of Campaign Refinery.[02:00] - Importance of sender reputation and list quality in email deliverability.[05:00] - Using Google Postmaster Tools to assess and improve domain reputation.[08:00] - Strategies for cleaning email lists and ensuring high-quality engagement.[12:00] - Building long-term success by focusing on list engagement over short-term gains.[15:00] - Why Campaign Refinery prioritizes integrity and sustainable growth.[20:00] - Final thoughts on creating a successful email marketing strategy with a focus on deliverability.Links & Resources:https://www.linkedin.com/in/travisketchum/
40m
19/11/2024

Ep35: Sam Horn: Transforming Conflicts with Powerful Communication Tools

In this episode of "Your Business Your Next Level," I sit down with Sam Horn, CEO of The Intrigue Agency, TEDx speaker, and author of bestsellers like Tongue Fu and Talking on Eggshells. Sam brings her expertise in communication and conflict resolution to our conversation, sharing how business owners and leaders can navigate difficult conversations with grace and assertiveness. We discuss her latest book, Talking on Eggshells, which offers strategies for handling disagreements and turning conflicts into cooperation. Sam explains the power of pattern interrupts, the importance of "going first" in setting a positive example, and how to use language to transform tense situations into constructive dialogues. Her wisdom on shaping behavior rather than shaming it is invaluable for anyone seeking to improve both personal and professional relationships. This episode is packed with practical communication tools for anyone looking to lead with empathy and clarity.Key Takeaways:Talking on Eggshells and Conflict Resolution: Sam's book provides actionable advice on handling sensitive conversations and transforming conflict into cooperation by focusing on solutions rather than blame.Pattern Interrupts for Productive Communication: Sam explains how to stop negative conversations in their tracks by using simple yet powerful "pattern interrupts" that redirect dialogue toward problem-solving.Going First in Relationships: Leaders and entrepreneurs can set the tone in relationships by being the first to model integrity, transparency, and empathy, which encourages others to do the same.Using Words to Shape Behavior: Rather than criticizing, Sam advocates for guiding people toward positive actions with constructive language, creating an environment of learning rather than defensiveness.Rediscovering Fun and Personal Joy: Beyond communication, Sam encourages professionals to reassess their personal lives, find activities that bring joy, and make time for themselves, creating a well-rounded approach to life and business.Timeline Summary:[00:00] - Introduction to Sam Horn and her background in communication and leadership.[02:00] - Overview of Talking on Eggshells and its focus on conflict resolution.[05:00] - Using pattern interrupts to redirect conversations toward solutions.[08:00] - Setting an example in personal and professional relationships by "going first."[12:00] - Shaping behavior with constructive language rather than criticism.[15:00] - Sam’s Happiness Box exercise and the importance of fun in a balanced life.[20:00] - Final thoughts on taking action and improving quality of life and relationships.Links & Resources:https://www.linkedin.com/in/samhorn/http://www.intrigueagency.com
40m
14/11/2024

Ep34: Earl Foote: Embracing Technology for Business Growth and Security

In this episode of "Your Business Your Next Level," I’m joined by Earl Foote, founder and CEO of Nexus IT, an award-winning managed IT and cybersecurity service provider with over 26 years of experience. Earl shares his insights into the ever-evolving technology landscape and the importance of leveraging technology as a business accelerator rather than a source of fear. We discuss the role of cybersecurity, data governance, and automation in modern business operations and explore the significance of surrounding yourself with expert advisors to guide tech-related decisions. Earl also shares how managed services can help businesses streamline their operations, reduce costs, and improve cybersecurity. This conversation is packed with practical advice for business leaders aiming to stay ahead in today’s digital world.Key Takeaways:Embrace Technology as a Tool, Not a Threat: Earl emphasizes that business leaders should view technology as a friend, leveraging it to improve productivity and business outcomes rather than fearing it.Surround Yourself with Experts: One of Earl’s key strategies is building a network of skilled advisors and technologists who can provide guidance, ensuring informed decisions that drive business growth.Cybersecurity and Compliance: Earl explains the importance of implementing data governance and cybersecurity practices, especially as companies grow and work with larger clients requiring sophisticated data protection.Reducing Operational Inefficiencies with Technology: Earl shares examples of how consolidating tech stacks and using automation can lead to substantial savings in time and costs, creating more efficient workflows.Impact of AI and Process Automation: AI can be a powerful tool for automating repetitive tasks, enhancing productivity, and reducing costs across various business functions.Timeline Summary:[00:00] - Introduction to Earl Foote and the Nexus IT story.[02:00] - Why business leaders should view technology as an ally.[05:00] - The importance of building a network of experts for tech guidance.[08:00] - Cybersecurity and compliance in today’s business environment.[12:00] - How consolidating tech stacks can reduce costs and increase efficiency.[15:00] - Using AI and automation to streamline operations and improve productivity.[20:00] - Final thoughts on tech as a driver of business growth and security.Links & Resources:https://www.linkedin.com/in/earlfoote/http://www.nexusitc.net
38m
12/11/2024

Ep33: Michael Weinstein: Building Scalable Success in Home Construction

In this episode of "Your Business Your Next Level," I sit down with Michael Weinstein, owner and operator of Olo Builders Orlando, to discuss his journey from corporate life to entrepreneurship in the home-building industry. Michael shares how his desire for a scalable, turnkey business model led him to Olo Builders, where he found a way to create high-quality, customized homes while still maintaining operational efficiency. We dive into the challenges of building a business that balances quality with scalability, the importance of empowering his team to take on critical roles, and the freedom that entrepreneurship has brought to his family life. Michael also offers advice for those considering the leap from corporate roles to business ownership, emphasizing the importance of strategic hires and focusing on what matters most for growth. This episode is filled with actionable insights on leadership, growth, and building a customer-focused business.Key Takeaways:Building a Scalable Business Model: Michael explains how finding Olo Builders helped him create a scalable model that allows him to grow without being tied to a single geographic area or custom building limitations.Empowering and Delegating: By hiring skilled team members, Michael has been able to "fire himself" from certain roles, freeing up his time to focus on big-picture growth and strategic planning.Balancing Quality and Operational Efficiency: Michael emphasizes the importance of delivering high-quality homes that offer a custom feel at a production home price, ensuring customer satisfaction without sacrificing margin.The Freedom of Entrepreneurship: Leaving corporate allowed Michael to create a life with more control over his schedule, allowing him to prioritize family and enjoy the benefits of business ownership.Advice for Aspiring Entrepreneurs: For those considering entrepreneurship, Michael suggests evaluating personal and professional goals, hiring strategically, and staying focused on building a scalable foundation.Timeline Summary:[00:00] - Introduction to Michael Weinstein and the journey to founding Olo Builders Orlando.[02:00] - Transition from corporate work to building a scalable business model in home construction.[05:00] - Empowering team members and delegating responsibilities for efficient growth.[10:00] - Balancing quality with production efficiency to deliver high-value homes.[15:00] - The freedom and flexibility that entrepreneurship has brought to his family life.[20:00] - Advice for aspiring entrepreneurs on making the leap from corporate and creating a scalable business.Links & Resources:https://www.linkedin.com/in/michael-weinstein-938a6667/http://www.olobuilders.com
34m
07/11/2024

Ep32: Trevor Maddux: Scaling Success in the Home Services Industry

In this episode of "Your Business Your Next Level," I welcome Trevor Maddux, a successful entrepreneur and founder of Cranston Handyman and Remodeling, one of the largest single-location handyman companies in the country. Trevor shares his journey from helping to grow Vivint’s sales force to building Cranston, a business focused on quality, scale, and customer satisfaction. We discuss the challenges of rapid expansion, the lessons Trevor learned about focusing on high-value markets, and how he developed MotionOps, a software solution designed to streamline the home services industry. Trevor provides valuable insights into recruiting and building effective teams, managing operations across multiple states, and why every entrepreneur needs trusted coaches and advisors to grow their business. This episode is packed with practical advice for business owners looking to scale sustainably and maximize their impact.Key Takeaways:Focus on High-Value Markets: Trevor learned the importance of prioritizing large, high-value markets over smaller ones, allowing Cranston to concentrate resources and build a solid reputation where it matters most.Scaling with a Strong Team: Recruiting is critical, and Trevor emphasizes hiring sales-minded recruiters who can sell the opportunity and screen effectively to find top performers.The Power of MotionOps Software: Trevor’s software, MotionOps, helps companies in the home services industry scale their operations efficiently, emphasizing real-time management and optimized processes.Value of Coaches and Advisors: Trevor attributes much of his success to the guidance of experienced coaches and advisors, particularly those with firsthand experience in scaling businesses.Embracing the Entrepreneurial Grit: Trevor highlights that entrepreneurship is demanding and not for everyone. He believes a strong work ethic, resilience, and a willingness to adapt are essential for business success.Timeline Summary:[00:00] - Introduction to Trevor Maddux and his background in sales and construction.[02:00] - Transition from Vivint to founding Cranston Handyman and Remodeling.[05:00] - Scaling challenges and the decision to focus on high-value markets.[08:00] - Developing MotionOps to streamline operations for home service businesses.[12:00] - Recruiting sales-focused team members and the importance of screening.[15:00] - Benefits of working with coaches and advisors for business growth.[20:00] - Final thoughts on resilience, team building, and sustainable expansion.Links & Resources:https://www.linkedin.com/in/trevormaddux/https://www.motionops.com/
36m
05/11/2024

Ep31: Jacob Lawson: Turning Challenges into Extraordinary Growth

In this episode of "Your Business Your Next Level," I sit down with Jacob Lawson, the inspiring founder of Extraordinary Flooring and author of Make It Extraordinary, a book on elevating one’s life through 27 powerful lessons. Jacob shares his incredible journey from working in offshore oil to creating a successful flooring business centered on quality and an extraordinary customer experience. We explore the lessons he’s learned in both life and business, including the value of working in your "extraordinary" zone, the importance of self-reflection during setbacks, and knowing when to focus on your strengths to grow a successful company. Jacob also talks about his daily motivational videos and his mission to inspire others to find and pursue their extraordinary potential. This episode is packed with practical advice on resilience, focus, and creating a life that’s extraordinary in every way.Key Takeaways:Turn Setbacks into Growth: Jacob encourages listeners to view challenges as opportunities for growth, asking not "why did this happen to me?" but "why did this happen for me?" to extract lessons from every experience.Trimming the Tree to Grow: To focus on what matters most, sometimes it’s essential to let go of distractions and narrow your focus. Jacob emphasizes the power of “trimming the tree” in business to direct energy toward areas with the most impact.Pay Yourself First: Inspired by family advice and the book Profit First, Jacob underscores the importance of setting aside profits for personal growth and sustainability rather than always reinvesting back into the business.Work Ethic and Determination: Jacob’s mantra, inspired by his grandfather, highlights that with strong work ethic and determination, anything is achievable, especially in the demanding world of business.Make It Extraordinary: Jacob’s personal motto centers on finding and pursuing the most extraordinary version of oneself, aiming to live a life that resonates with meaning, joy, and impact.Timeline Summary:[00:00] - Introduction to Jacob Lawson, his background, and his journey from offshore work to flooring.[02:00] - The concept of making life "extraordinary" and its influence on Jacob’s business and personal philosophy.[05:00] - Viewing setbacks as learning opportunities and asking why challenges happen for you.[10:00] - Lessons from Profit First and the importance of paying yourself to ensure sustainability.[12:00] - Focusing on core strengths by trimming unnecessary projects and distractions.[15:00] - The role of work ethic and determination in achieving extraordinary results.[20:00] - Final thoughts on living a life that’s meaningful, impactful, and truly extraordinary.Links & Resources:https://www.linkedin.com/in/jacob-lawson-762a0120b/http://www.extraordinaryflooring.com
33m
31/10/2024

Ep30: Kim Redman: Transforming Success Through Quantum Leadership

In this episode of "Your Business Your Next Level," I welcome Dr. Kim Redman, a globally recognized CEO, keynote speaker, and pioneer in Quantum Leadership. As the founder of Creatrix Go Quantum, Kim brings a unique blend of science and ancient wisdom to the world of leadership and personal development. In our conversation, we dive into her journey, her revolutionary approach to personal transformation, and the concept of "upgrading" our mental programming. Kim explains how most of us are still running on outdated mental "apps," shaped by childhood beliefs, and how reprogramming these can unlock higher levels of success and fulfillment. She discusses the power of quantum consciousness, the impact of high-frequency thinking on life and business, and the transformative role of neuroscience in reprogramming limiting beliefs. This episode is filled with powerful insights into achieving true personal freedom and creating a life that aligns with joy and purpose.Key Takeaways:Upgrading Mental Programming: Kim emphasizes the need to "upgrade" our mental apps, moving beyond outdated beliefs to achieve genuine personal and professional growth.High-Frequency Thinking: Success comes from maintaining high-frequency thoughts, which attract positive outcomes, as opposed to fear-based, low-frequency patterns.The Power of Quantum Consciousness: Kim discusses how ancient wisdom and modern neuroscience intersect, showing how individuals can elevate their lives through consciousness and mental reprogramming.Embracing the Pause: Finding moments of silence and self-reflection is crucial for tuning into authentic desires and moving from a place of joy rather than obligation.Learning Through Action: Kim stresses that transformation requires action, not just learning concepts. Investing time in personal development is a gift with lifelong benefits.Timeline Summary:[00:00] - Introduction to Dr. Kim Redman and her background in Quantum Leadership.[02:00] - Kim's journey from studying ancient wisdom to becoming a leader in neuroscience-based transformation.[05:00] - The need to upgrade mental "apps" and move beyond outdated beliefs.[08:00] - High-frequency thinking and its impact on personal and professional success.[12:00] - The intersection of ancient wisdom and modern science in achieving personal growth.[15:00] - Embracing pauses and listening to inner guidance as tools for growth.[20:00] - Final thoughts on taking action and investing in personal transformation.Links & Resources:https://www.linkedin.com/in/dr-kim-redman-2743939/https://creatrixgoquantum.com/
33m
29/10/2024

Ep29: Yoshwin Punjabi: Cracking New Markets Through Family and Transparency

In this episode of "Your Business Your Next Level," I welcome Yoshwin Punjabi, a Bangkok-based businessman with extensive experience in traditional African FMCG, chemical commodities, and biopackaging manufacturing. Yoshwin shares his insights on navigating international markets, particularly his work exporting to Africa and the Middle East. We discuss the challenges of entering new markets and how he views the African market as one that becomes easier to understand over time—comparing it to chewing gum that gets softer the more you work with it. Yoshwin emphasizes the importance of family, transparency, and keeping costs low in running a successful family-owned business. He also offers advice on how businesses can penetrate commoditized markets by identifying the right opportunities and perfecting their products to meet the market's specific needs. This episode is packed with valuable lessons on market adaptability, collaboration, and strategic growth for entrepreneurs looking to expand into global markets.Key Takeaways:Understanding New Markets: Yoshwin shares his experiences working in Africa, explaining that while the market is tough to crack initially, persistence and understanding of local practices lead to success over time.Family First, Transparency Second: Yoshwin credits his family’s commitment to working together and maintaining transparency as key factors in their business success. Their business model puts family before systems, which creates a strong foundation for growth.Penetrating Commoditized Markets: Yoshwin discusses the importance of identifying market needs first, and then crafting a solution that addresses those needs effectively. He highlights how small adjustments in product features can make a big difference in market acceptance.Sampling and Feedback: Yoshwin underscores the value of continuous feedback from customers and testing products through samples to ensure they are tailored to meet local preferences, especially in highly competitive, low-margin industries like food and chemical commodities.Strategic Relationships with Governments: Yoshwin shares how businesses can work with local governments to secure incentives and tax breaks, particularly when setting up manufacturing operations that benefit local economies through exports.Timeline Summary:[00:00] - Introduction to Yoshwin Punjabi and his global business experience.[02:00] - Challenges and opportunities in doing business across Africa.[05:00] - The importance of family, transparency, and a cost-conscious approach in business.[08:00] - Penetrating commoditized markets by identifying and refining the right product.[10:00] - Sampling, feedback, and perfecting a product to meet market needs.[12:00] - Collaborating with governments for incentives and manufacturing opportunities.[20:00] - Final thoughts on the value of curiosity and continuous improvement in business.Links & Resources:https://www.linkedin.com/in/yoshwin-punjabi-4113591ab/https://www.linkedin.com/company/earthmates-international-llc-uae/
33m
24/10/2024

Ep28: Ephraim Olson: Unlocking Business Growth Through Strategic Tax Planning

In this episode of "Your Business Your Next Level," I sit down with Ephraim Olson, a highly accomplished tax attorney and serial entrepreneur. Ephraim holds an LLM in taxation from NYU and specializes in complex income and estate tax issues for corporations and partnerships. We discuss the world of tax planning and the crucial difference between merely filing taxes and strategic tax planning that can save businesses significant amounts of money. Ephraim explains how proper tax strategies can help business owners focus on growing their companies while taking full advantage of the tax code. He also emphasizes the importance of building a strong financial team, which includes advisors that understand niche strategies for wealth optimization and growth. This episode offers valuable insights into how entrepreneurs can leverage tax planning to drive their business forward and reduce tax liabilities.Key Takeaways:Strategic Tax Planning vs. Filing Taxes: Ephraim explains the difference between simply filing taxes and engaging in strategic tax planning that looks ahead and optimizes financial outcomes.Tax Code as a Tool for Growth: Business owners can utilize the tax code strategically to grow their businesses. The tax code rewards business owners for operating efficiently, and many miss out on these opportunities due to a lack of proper tax planning.The Importance of a Strong Financial Team: Ephraim underscores the need for a quarterback approach to tax planning, where multiple experts collaborate to address the unique needs of each business owner.It’s Never Too Early to Start Planning: Ephraim stresses the importance of planning from day one, whether it's for tax savings or preparing for a future business sale. The earlier you start, the more opportunities for tax savings and wealth preservation.Proactive Tax Strategies for Mergers and Acquisitions: For business owners considering mergers, acquisitions, or divestitures, Ephraim advises that tax planning should happen long before a letter of intent is signed to maximize tax advantages.Timeline Summary:[00:00] - Introduction to Ephraim Olson and his background in tax law.[02:00] - The difference between tax filing and strategic tax planning.[05:00] - How business owners can use the tax code as a tool to grow their business.[08:00] - Importance of building a financial team for long-term success.[12:00] - Strategic planning for mergers, acquisitions, and divestitures.[16:00] - The value of proactive tax planning and starting early.[20:00] - Final thoughts on the impact of proper tax strategies on business growth.Links & Resources:https://www.linkedin.com/in/ephraim-olson-00b59a74/
34m
22/10/2024

Ep27: Paul Hilsen: Building Successful Products with Empathy and Iteration

In this episode of "Your Business Your Next Level," I welcome Paul Hilsen, CEO and founder of Compose Labs, a software consulting firm specializing in app development, data, and AI solutions. Paul shares his approach to building successful tech products with a focus on empathy and a product mindset. We explore his "Triple D" process—Discover, Design, and Deliver—which helps ensure that businesses build the right products that drive outcomes, not just output. Paul emphasizes the importance of understanding customer needs through empathy and how that can lead to more impactful product development. He also discusses the pitfalls of focusing on solutions too early and the value of continuous iteration. This episode provides valuable insights for business leaders and entrepreneurs on how to approach product development with a customer-first mindset.Key Takeaways:Empathy in Product Development: Paul stresses that understanding the end user's daily life and needs is critical to building the right product. Empathy should guide every step of development.Triple D Process: His "Triple D" process—Discover, Design, Deliver—ensures that businesses take the time to understand the problem, design a solution based on those needs, and then deliver the product, focusing on outcomes.Outcomes Over Output: Focusing on achieving real outcomes, rather than just completing tasks, is key to delivering value. Paul highlights the importance of aiming for small but impactful products rather than overcomplicated, ineffective ones.Iterative Development: Product development should be an ongoing cycle, not a linear process. Continuous feedback and rapid iteration are essential to delivering a successful product.Collaboration and Radical Candor: Paul emphasizes the importance of open communication within teams, encouraging a culture where everyone’s input is valued, from entry-level staff to executives.Timeline Summary:[00:00] - Introduction to Paul Hilsen and his company, Compose Labs.[02:00] - The importance of empathy in product development.[05:00] - Overview of the "Triple D" process—Discover, Design, Deliver.[08:00] - The dangers of falling in love with solutions instead of focusing on problems.[12:00] - Why focusing on outcomes, not just output, drives success.[15:00] - The role of collaboration and radical candor in building effective teams.[20:00] - Final thoughts on iterative development and constantly refining your approach.Links & Resources:https://www.linkedin.com/in/paulhilsen/creatempls.org
45m
17/10/2024

Ep26: Jim Cathcart: Building a Brand and Career Around Your Expertise

In this episode of "Your Business Your Next Level," I sit down with Jim Cathcart, a renowned speaker, mentor, and the author of 27 books, including the bestseller The Acorn Principle. Jim has been a keynote speaker for decades, delivering over 3,500 speeches worldwide, and has been inducted into the Sales and Marketing Hall of Fame. In our conversation, Jim shares his vast knowledge of personal and professional development, offering a blueprint for how expert-based business owners—such as speakers, consultants, and advisors—can elevate their careers and build long-term success. We discuss the importance of defining your value message, brand identity, ideal client, and business model, while also reflecting on how mentorship plays a crucial role in personal growth. Jim’s inspiring stories about his career journey and insights into navigating business challenges make this a must-listen for anyone looking to take their business to the next level.Key Takeaways:Clarity in Your Value Message: Jim emphasizes the importance of clearly defining what makes your expertise valuable and how to communicate that effectively to clients.Identifying Your Brand Identity: Success begins with building a brand that is true to your essence, aligning your professional persona with what you genuinely care about and excel in.Choosing the Right Clients: It's not just about finding the most profitable clients, but identifying those you’re excited to work with, who align with your values and mission.Mentorship is Key: Jim shares how mentorship differs from coaching, explaining the wisdom and experience a mentor offers, helping you navigate not only professional challenges but personal growth as well.Building a Scalable Business Model: Jim discusses how he transitioned from being a keynote speaker to a mentor, advising that building systems and processes that reflect your values is key to long-term success.Timeline Summary:[00:00] - Introduction to Jim Cathcart and his extensive career in public speaking and mentorship.[02:00] - Jim’s journey from teaching others’ courses to developing his own programs and concepts.[05:00] - The significance of The Acorn Principle and how it became one of the first best-selling eBooks.[07:00] - Key steps in building a successful expert-based business: defining your value message, brand identity, and client base.[10:00] - Jim discusses his shift from being a keynote speaker to mentoring professional experts.[12:00] - The difference between coaching and mentorship, and why mentorship is essential for personal and professional growth.[20:00] - Final thoughts on leadership, growth, and the importance of having a solid business model that reflects your values.Links & Resources:https://www.linkedin.com/in/cathcartinstitute/https://www.goalachieverssummit.com/B0KwXb?RefId=Cathcart-2
40m
15/10/2024

Ep25: Steve Ramona: Building Success Through Service and Connection

In this episode of "Your Business Your Next Level," I welcome Steve Ramona, host of the podcast "Doing Business with a Servant's Heart" and a super-connector with a vast network of millionaires, billionaires, and high-achieving business leaders. Steve shares his philosophy of success, which revolves around serving others and building meaningful relationships. We discuss the power of creating value for others, the law of reciprocity, and how focusing on serving instead of selling can unlock incredible opportunities in business. Steve also shares personal stories from his entrepreneurial journey, how he applies the "Always Be Serving" (ABS) mindset, and the ways in which serving others has transformed his life and business. This episode is packed with practical advice on how to shift your mindset towards service to elevate your business and personal fulfillment.Key Takeaways:Always Be Serving (ABS): Steve explains his philosophy of "Always Be Serving," which focuses on creating value for others in every interaction, whether in business or everyday life.Law of Reciprocity: By giving selflessly, you invite opportunities and connections that can elevate your business. Steve shares how serving others has led to unexpected success in his personal and professional life.Building Meaningful Relationships: Success is about more than transactions—it's about fostering long-term relationships by genuinely caring for others and supporting their goals.Serving Through Challenges: Steve talks about how even in difficult situations, focusing on how you can serve others can shift the energy and open new doors.Networking with Purpose: Steve shares practical tips on how to grow your network by meeting new people each week and building connections through genuine service and value.Timeline Summary:[00:00] - Introduction to Steve Ramona and his podcast, "Doing Business with a Servant’s Heart."[01:00] - Steve shares his entrepreneurial journey and how the servant’s heart philosophy has shaped his success.[03:00] - The "Always Be Serving" (ABS) mindset and how it applies to business and life.[05:00] - Steve discusses the law of reciprocity and how giving without expectation leads to growth.[08:00] - Personal stories of how serving others has unlocked new opportunities.[10:00] - Practical advice on networking and how building relationships through service leads to long-term success.[15:00] - Final thoughts on focusing on service over selling and the power of meaningful connections.Links & Resources:https://www.linkedin.com/in/steveramona/http://www.bizcatalyst360.com
36m
11/10/2024

Ep24: Armando Viteri: Unlocking Business Potential with Generative and Narrow AI

In this episode of “Your Business Your Next Level,” I welcome Armando Viteri, CEO of New Block, a leading AI strategy consulting and implementation firm. Armando shares his deep expertise in AI, from its early days in the 1980s to the revolutionary impact of generative AI today. We dive into the differences between narrow AI, which excels at superhuman tasks like optimization and predictive analytics, and generative AI, which mimics human-like conversational abilities. Armando explains how combining both types of AI can create powerful solutions for businesses, giving real-world examples of how companies can leverage AI to increase productivity and efficiency. He also shares his thoughts on the future of AI, emphasizing the importance of strategic planning and data protection for companies adopting AI technologies. This episode is packed with insights into the practical applications of AI and how businesses can thrive in the age of automation.Key Takeaways:Generative vs. Narrow AI: Armando explains the complementary nature of generative AI, which excels in human-like conversations, and narrow AI, which handles optimization and superhuman tasks. Combining both creates powerful business solutions.AI as a Strategic Investment: Businesses need to treat AI as a long-term strategic investment, not just a shiny new tool. Armando highlights the importance of developing AI at the core of the company, rather than just implementing it in isolated departments.The Future of AI: AI has the potential to significantly boost productivity, especially in industries facing workforce shortages. Armando believes AI will be crucial in compensating for the global population decline and helping fewer workers achieve more.Data Protection and Security: As businesses increasingly rely on AI, protecting corporate data becomes critical. Armando discusses the risks of using commercial AI platforms and the need for bespoke AI models to safeguard sensitive information.Real-Life Use Cases: Armando offers real-world examples of how AI is transforming industries, from airline operations to customer service, and how companies can combine narrow and generative AI for maximum efficiency and impact.Timeline Summary:[00:00] - Introduction to Armando Viteri and the world of AI.[02:00] - Differences between narrow AI and generative AI, and how they complement each other.[05:00] - How AI is transforming business operations, with real-world examples.[08:00] - The future of AI and its impact on productivity and the workforce.[12:00] - Importance of data protection when using AI and the risks of commercial platforms.[15:00] - Strategies for adopting AI at the core of a business.[20:00] - Final thoughts on AI’s potential and practical next steps for businesses.Links & Resources:https://www.linkedin.com/in/armandoviteri/http://www.neubloc.com
42m
01/10/2024

Ep23: Bobby Williams: From Teacher to Entrepreneur – Building a Family Legacy

In this episode of “Your Business Your Next Level,” I'm joined by Bobby Williams, CEO and founder of BGW Construction, Legacy Motorsports, and Williams Trace Park. Bobby shares his incredible journey from an English teacher to a successful entrepreneur with multiple businesses under his belt. He discusses the challenges he faced as a workaholic, balancing family life with business, and the moment that prompted him to fully commit to entrepreneurship. Bobby also delves into the importance of setting boundaries, managing customer expectations, and maintaining a healthy work-life balance. His experiences working in construction and motorsports, along with his deep connection to family legacy, provide valuable insights for entrepreneurs looking to find balance and purpose in their personal and professional lives.Key Takeaways:From Teaching to Entrepreneurship: Bobby shares how his career shifted from teaching and coaching to running a successful construction company and launching multiple businesses.Balancing Work and Family: He emphasizes the need for setting boundaries in business to avoid burnout and prioritize family, highlighting the importance of being present with loved ones.Setting Customer Expectations: Bobby discusses the value of clearly communicating with customers and setting upfront expectations to maintain control of the business and protect personal time.Family Legacy and Hard Work: Drawing inspiration from his grandfather’s business, Bobby talks about the importance of building a legacy that honors family traditions while embracing modern entrepreneurship.Overcoming Entrepreneurial Strain: He opens up about the mental and emotional strain many entrepreneurs face, sharing personal stories of loss and the importance of surrounding yourself with a strong support system.Timeline Summary:[00:00] - Introduction to Bobby Williams and his background.[01:00] - Bobby’s journey from teaching to starting BGW Construction.[03:00] - The challenges of balancing work and family and becoming a full-time entrepreneur.[05:00] - Importance of setting boundaries and managing customer expectations.[07:00] - Discussion on family legacy and entrepreneurship.[10:00] - Mental health struggles and the strain of entrepreneurship.[13:00] - Advice on creating a strong support system and prioritizing personal well-being.[16:00] - Final thoughts on legacy, entrepreneurship, and balancing life.Links & Resources:www.bgwconstructionllc.comwww.legacymotorsports.comhttps://www.linkedin.com/in/bobby-williams-4bbb696a/
48m
24/09/2024

Ep22: Michael Katz: From Startup to Multi-Million Dollar HVAC Success

In this episode of “Your Business Your Next Level,” host Eunicia Perrette is joined by Michael Katz, co-founder of Trio Heating and Air, to discuss his incredible journey from moving to the U.S. with no experience in the HVAC industry to building a multi-million-dollar business in just a few years. Michael shares how he and his brother started their company from scratch, focusing on exceptional customer service, environmental responsibility, and career growth for their employees. He talks about the importance of embracing challenges, learning from industry leaders, and creating scalable processes that allow for sustainable growth. This episode is packed with insights on how to navigate entrepreneurship, manage a fast-growing company, and build a lasting impact in a competitive industry.Key Takeaways:Embracing Challenges: Michael emphasizes the importance of taking calculated risks and facing challenges head-on in order to grow both personally and professionally.Customer Service and Environmental Responsibility: Trio’s success is rooted in a strong focus on customer experience and a commitment to giving back, including their initiative to plant a tree for every job completed.Learning from Industry Leaders: By seeking out mentorship and learning from the best in the HVAC industry, Michael and his brother rapidly scaled their business by implementing proven strategies.Scalable Processes for Growth: Michael discusses the importance of building processes that can adapt as the business grows, allowing them to scale from a startup to a multi-million-dollar company in a few short years.Work-Life Balance: Michael also highlights the challenges and rewards of working with family, particularly the importance of maintaining open communication and aligning visions to achieve common goals.Timeline Summary:[00:00] - Introduction to Michael Katz and the founding of Trio Heating and Air.[01:00] - Michael shares how they got into the HVAC industry with no prior experience.[03:00] - The decision to focus on customer service and environmental responsibility.[05:00] - How learning from industry leaders helped them rapidly scale their business.[08:00] - Importance of creating scalable processes for long-term success.[12:00] - Challenges and rewards of working with family in the business.[16:00] - Final thoughts on sustainable growth and building a lasting impact.Links & Resources:linkedin.com/in/michael-katz-20b751109www.trioheatingandair.com
43m
17/09/2024

Ep21: Deb Gabor: Creating Irrational Loyalty to Strengthen Your Brand

In this episode of “Your Business Your Next Level,” host Eunicia Perrette is joined by Deb Gabor, founder and CEO of Sol Marketing, a strategy-led marketing firm specializing in solving major business and branding challenges. Deb, a renowned brand expert and author of bestsellers like Branding is Sex and Irrational Loyalty, shares her journey from a brandless upbringing to becoming a leading figure in the branding world. The discussion covers the concept of irrational loyalty—creating an emotional bond so strong that customers feel like they are “cheating” when choosing another brand. Deb provides insights into how businesses can cultivate this loyalty by focusing on becoming indispensable, embedding themselves into their customers’ self-concept, and making their customers the hero of their own stories. This episode is filled with practical branding strategies to help business owners connect more deeply with their audiences and elevate their brands.Key Takeaways:Irrational Loyalty: Deb explains that irrational loyalty is when customers are so bonded to a brand that they would feel like they were cheating if they chose a competitor. This deep emotional connection is key to long-term business success.Focus on Indispensability: Brands should strive to become indispensable to their customers, offering something that can’t easily be replaced. This involves understanding what makes your product or service unique and irreplaceable.Becoming Part of the Customer’s Self-Concept: Successful brands become an integral part of their customers’ identities. By aligning with their values and aspirations, brands can create a sense of belonging and identity among their audience.Make the Customer the Hero: Effective branding isn’t about making the brand the hero; it’s about making the customer the hero in their own story. This approach builds stronger, more meaningful relationships with clients.Start with Your Ideal Customer: One of the most crucial steps in branding is identifying and understanding your ideal customer. Knowing who they are, what they value, and how your brand fits into their lives is foundational for creating targeted and impactful branding strategies.Timeline Summary:[00:00] - Introduction to Deb Gabor and her background in branding.[01:00] - Deb shares her journey from a brandless upbringing to becoming a branding expert.[03:00] - The concept of irrational loyalty and how it benefits businesses.[05:00] - Importance of becoming indispensable and irreplaceable to customers.[07:00] - How brands can become part of their customers’ self-concept and identity.[09:00] - Making the customer the hero in their own story for stronger brand relationships.[12:00] - Advice on identifying and understanding your ideal customer.[15:00] - Practical steps for creating a brand strategy focused on irrational loyalty.[20:00] - Final thoughts on branding, loyalty, and building meaningful customer relationships.Links & Resources:- https://debgabor.com/- https://www.linkedin.com/in/dgabor/
46m
10/09/2024

Ep20: Dr. Ivan Misner: Mastering Networking for Business Growth

In this episode of “Your Business Your Next Level,” host Eunicia Perrette sits down with Dr. Ivan Misner, the founder and Chief Visionary Officer of BNI (Business Network International), the world’s largest business networking organization. With over 40 years of experience in networking and building successful businesses, Ivan shares valuable insights on how entrepreneurs can grow their businesses through effective networking strategies. He discusses the concept of working in your “flame” rather than your “wax,” the importance of focusing on a few key activities to achieve success, and the critical role of mentorship in personal and professional growth. Ivan also provides advice on how to select the right coaches and mentors, emphasizing the importance of experience and proven success. This episode is packed with practical tips for business owners looking to enhance their networking efforts, scale their businesses, and build meaningful relationships.Key Takeaways:Work in Your Flame: Ivan explains the importance of finding and working in areas that ignite passion and enthusiasm rather than draining energy, which he refers to as working in your “flame” versus your “wax.”Focus on Key Activities: Successful business growth comes from doing a few critical things repeatedly and consistently. Ivan advises against spreading efforts too thin and chasing too many opportunities at once.Value of Mentorship: Surrounding yourself with experienced mentors and coaches who have achieved success is essential for personal and professional growth. Ivan emphasizes the need to seek guidance from those with a proven track record.Networking as a Long-Term Strategy: Networking should be viewed as a marathon, not a sprint. Building lasting relationships and focusing on giving rather than just receiving will lead to more sustainable success.Giver’s Gain Philosophy: The core value of BNI, “Giver’s Gain,” embodies the idea that by helping others succeed, you create opportunities for your own success. This approach fosters a culture of collaboration and mutual support.Timeline Summary:[00:00] - Introduction to Dr. Ivan Misner and his background in business networking.[01:00] - The concept of working in your “flame” versus your “wax.”[03:00] - Importance of focusing on a few key activities for success.[05:00] - The role of mentors and how to choose the right ones.[07:00] - How BNI has grown to over 11,000 chapters worldwide through consistent strategies.[09:00] - The pitfalls of chasing too many opportunities and the value of persistence.[12:00] - Discussion on BNI’s “Giver’s Gain” philosophy and its impact on business relationships.[15:00] - Final thoughts on building a strong network and leveraging it for business growth.Links &amp; Resources:- https://www.linkedin.com/in/ivanmisner/- https://www.facebook.com/IvanMisner.BNIFounder- https://www.bni.com/- BooK - The 3rd Paradigm: https://a.co/d/6lxJsng- Introduced by Steve Ramona: https://www.linkedin.com/in/steveramona/ - The Trasnformational Leadership Council hosted by Jack Canfield Companies: https://www.linkedin.com/company/jack-canfield-companies/- The E Myth book by Michael Gerber: https://www.linkedin.com/in/michaelegerber/ - Mentor to Experts by Jim Cathcart: <a href="https://www.linkedin.com/in/cathcartinstitute/"...
44m
03/09/2024

Ep19: John McKenna: Mastering Delegation for Business Growth

In this episode of “Your Business Your Next Level,” host Eunicia Perrette welcomes John McKenna, founder of the Emerald Group and CEO of Peachtree VA. John shares his journey from being a successful recruiter and headhunter to becoming an entrepreneur, starting his own executive firm, and acquiring Peachtree VA, a leader in virtual assistant staffing. He emphasizes the importance of delegation and how it can help business owners focus on revenue-generating activities rather than getting bogged down with administrative tasks. John also discusses the challenges of running a family-owned business, the benefits of fractional support, and the need for business owners to take calculated risks to grow their companies. This episode offers valuable insights on leadership, delegation, and strategic business growth.Key Takeaways:The Power of Delegation: John highlights how delegating non-revenue-generating tasks allows business owners to focus on what they do best, whether it’s business development, sales, or operations, leading to greater efficiency and success.Benefits of Fractional Support: He discusses the value of using fractional administrative support to handle tasks without the need for full-time hires, making it easier and more affordable for businesses to scale.Navigating Market Cycles: John shares his experiences in the mortgage industry, emphasizing the importance of being proactive and aggressive during market downturns to capitalize on new opportunities.Importance of Standard Operating Procedures: Having well-defined processes and SOPs is crucial for maintaining consistency and preparing for business growth or eventual sale.Taking Calculated Risks: John encourages entrepreneurs to take calculated risks, trust their instincts, and surround themselves with the right people to support their growth journey.Timeline Summary:[00:00] - Introduction to John McKenna and his background in recruiting and entrepreneurship.[01:00] - How John transitioned from corporate roles to starting his own businesses.[03:00] - The importance of delegation and focusing on revenue-generating activities.[05:00] - Benefits of using virtual assistants and fractional support to scale a business.[07:00] - Challenges of running multiple businesses and maintaining work-life balance.[10:00] - Navigating market cycles and the importance of being proactive during downturns.[12:00] - The role of standard operating procedures in business success.[15:00] - Advice on taking calculated risks and trusting your instincts as an entrepreneur.[20:00] - Final thoughts on leadership, delegation, and continuous growth.Links &amp; Resources:- https://www.linkedin.com/company/jpmorganchase/- https://www.linkedin.com/company/peachtreeva/- https://www.linkedin.com/company/theemeraldgrp/
23m
28/08/2024

Ep18: Jacob Durand: Building Success Through Trust and Leadership

In this episode of “Your Business Your Next Level,” host Eunicia Perrette sits down with Jacob Durand, a successful entrepreneur and owner of multiple businesses, including J&amp;M Pool Company, which has been recognized as a top 50 pool builder by Pool and Spa News for four consecutive years. Jacob shares his journey from cleaning pools during the economic downturn to building a successful family-run business empire. He discusses the importance of trust, leadership, and fostering enthusiasm among employees to drive company success. Jacob also offers insights on market adaptability, emphasizing the importance of being proactive and responsive to market changes, especially in high-end and commercial sectors. This episode provides valuable lessons on entrepreneurship, family business dynamics, and strategic planning for business growth.Key Takeaways:Building Trust and Leadership: Jacob emphasizes that trust and effective leadership are crucial, especially in family-run businesses. Building a strong, trusting relationship with partners and employees leads to better collaboration and business success.Adaptability to Market Changes: Staying proactive and responsive to market changes is essential. Jacob discusses how focusing on high-end custom pools and building relationships with influential real estate agents and home builders has helped sustain their business during economic shifts.Importance of Education and Talent: Investing in employee education and surrounding oneself with talented individuals are key factors in maintaining high standards and delivering exceptional service. Jacob highlights how ongoing training and hiring the right people are integral to the company’s success.Family Business Dynamics: Jacob shares how clear communication, trust, and setting boundaries are essential for maintaining harmony and productivity in family-owned businesses. He underscores the value of working together towards a common goal.Long-Term Vision and Planning: Success is achieved through long-term vision and strategic planning. Jacob encourages business owners to anticipate market trends, invest in continuous learning, and develop a clear vision to guide business decisions.Timeline Summary:[00:00] - Introduction to Jacob Durand and his background in the pool industry.[01:00] - How Jacob started his business during the recession and built it into a top 50 pool company.[03:00] - The importance of leadership and building trust within the family business.[05:00] - Strategies for adapting to market changes and focusing on high-end custom pools.[08:00] - Role of ongoing education and hiring talented employees to maintain business standards.[10:00] - Challenges and rewards of running a family business with clear communication and trust.[15:00] - Importance of strategic planning and long-term vision for sustained business success.[20:00] - Final thoughts and advice for entrepreneurs looking to grow their business.Links &amp; Resources:https://www.linkedin.com/company/contractors-closers-connections/https://www.linkedin.com/in/christopher-maier-mba-467b9871/https://www.linkedin.com/company/national-association-of-home-builders/<a href="https://www.linkedin.com/company/greater-atlanta-home-builders-association/" rel="noopener...
45m
20/08/2024

Ep17: Earl Foote: Leading with Culture and Cybersecurity in IT

In this episode of “Your Business Your Next Level,” host Eunicia Perette welcomes Earl Foote, the dynamic founder and CEO of Nexus IT, a leading managed IT and cybersecurity service provider. Earl shares his journey of over 26 years in the IT industry, highlighting how his commitment to personal growth and a people-first approach has driven the success of Nexus IT. The conversation explores the critical role of leadership in shaping organizational culture, the importance of setting high standards, and the need for continuous self-improvement to unlock business potential. Earl also discusses the importance of cybersecurity in today’s rapidly evolving digital landscape and how Nexus IT has distinguished itself by delivering exceptional client experiences. This episode is packed with valuable insights on leadership, culture, and the evolving challenges of IT and cybersecurity.Key Takeaways:Leadership and Organizational Culture: Earl emphasizes that the behavior of top-level leaders sets the tone for the entire organization, and fostering a high-performing culture is essential for business success.Continuous Self-Improvement: Personal growth and self-improvement are critical for leaders who want to drive their businesses forward and break through industry ceilings.People-First Approach: Nexus IT’s success is rooted in a people-first philosophy, where the focus on employee well-being and development leads to exceptional client experiences and business growth.Cybersecurity Challenges: Earl discusses the increasing complexity of cybersecurity threats and the importance of being hyper-responsive and proactive in protecting client data.Investing in the Future: Earl advocates for continuous investment in personal development, team growth, and client-focused strategies as key drivers of long-term business success.Timeline Summary:[00:00] - Introduction to Earl Foote and Nexus IT.[01:00] - Earl’s journey from bootstrapping to leading an award-winning IT company.[03:00] - The importance of leadership and setting the tone for organizational culture.[06:00] - How personal growth and self-improvement drive business success.[09:00] - Nexus IT’s people-first approach and its impact on client satisfaction.[14:00] - Challenges in the IT industry and how Nexus IT differentiates itself.[18:00] - Discussion on cybersecurity threats and the importance of responsiveness.[24:00] - The value of investing in personal development and team growth.[34:00] - Final thoughts and advice for business owners on leadership and continuous improvement.Links &amp; Resources:- Tech Beat Podcast: https://www.nexusitc.net/tech-beat-podcast/- Nexus It: https://www.linkedin.com/company/nexus-it-consultants/- Utah Jazz: https://www.linkedin.com/company/utah-jazz/ - Acronis: https://www.linkedin.com/company/acronis/- Reid Hoffman - Masters of Scale Book https://www.linkedin.com/in/reidhoffman/
36m
13/08/2024

Ep16: Dr. Mike McManus: Recognizing Burnout and Crafting a Fulfilling Career

In this episode of "Your Business Your Next Level," I'm excited to welcome back Dr. Mike McManus, a seasoned surgeon turned entrepreneur, to discuss the critical issue of burnout among highly compensated professionals. Dr. McManus shares his journey from managing a top urology practice to embracing a "work optional" lifestyle. We delve into the mental and physical signs of burnout, the importance of having a clear vision for your future, and the value of mentorship and external support. Dr. McManus also offers insights into the challenges of misaligned visions within partnerships and how to strategically plan your exit when it's time to move on. Tune in to learn how to navigate career transitions and build a life that aligns with your personal and professional goals.Key Takeaways:Recognizing Burnout: Dr. Mike McManus emphasizes the importance of recognizing the signs of burnout, both mentally and physically, especially for highly compensated professionals like surgeons.Importance of Vision: Establishing a clear personal and professional vision is crucial for long-term satisfaction and success, particularly when considering career transitions.Mentorship and Support: Dr. McManus highlights the value of seeking mentorship and support from those who have navigated similar transitions, rather than relying solely on institutional resources.Balancing Risk and Reward: Understanding the minimal risks of trying something new compared to the significant risks of remaining unhappy in your current situation.Strategic Exit Planning: When misalignment with partners or a lack of shared vision becomes apparent, it’s crucial to strategically plan your exit to pursue a more fulfilling path.Timeline Summary:[00:00] - Introduction to Dr. Mike McManus and his background.[01:00] - Discussion on recognizing burnout and its symptoms in highly compensated professionals.[04:00] - The importance of having a clear vision for your life and career.[07:00] - The role of mentorship and external support in navigating career transitions.[10:00] - Challenges of misaligned visions in partnerships and the importance of strategic exit planning.[14:00] - How to balance the risks of change versus staying in an unsatisfying situation.[20:00] - Final thoughts on the importance of not being afraid to make your life better.Links &amp; Resources:http://thefortresscapital.comhttps://surgeonsyndicate.comhttps://www.linkedin.com/in/michael-mcmanus-7b251684/
40m
06/08/2024

Ep15: Scott Schilling: Cultivating a Strong Business Culture for Success

In this episode of “Your Business Your Next Level,” I had the honor of speaking with Scott Schilling, an accomplished executive coach, international trainer, and speaker with a wealth of experience in sales and marketing. Scott shares his journey from corporate America to becoming a successful entrepreneur and speaker, highlighting the pivotal role of organizational culture in business growth. He recounts his miraculous recovery from a near-fatal accident and how it shaped his perspective on resilience and faith. We delve into the value of consistency over quick fixes, and the importance of community and collaboration in achieving business success. Tune in to gain insights from Scott’s extensive experience and learn how to cultivate a strong culture and resilient mindset in your business.Key Takeaways:Value of Organizational Culture: Scott Schilling emphasizes the importance of a strong and consistent organizational culture in driving business growth and success.Resilience and Perseverance: Scott’s personal story of surviving a life-threatening accident highlights the significance of resilience and the ability to overcome adversity in both personal and professional life.Faith in Business: The role of faith, whether spiritual or gut-based, in sustaining and growing a business, especially during challenging times.Consistency Over Quick Fixes: The importance of consistency and long-term planning over chasing quick fixes and trendy solutions in achieving sustained business success.Community and Collaboration: Encouraging a collaborative approach in business and life, focusing on mutual respect, honor, and dignity to foster a positive and productive environment.Timeline Summary:[00:00] - Introduction to Scott Schilling and the importance of business growth and culture.[01:00] - Scott’s journey from corporate America to becoming an executive coach and speaker.[03:00] - The transformative impact of a near-fatal accident on Scott’s life and career.[06:00] - The significance of faith and resilience in overcoming personal and professional challenges.[08:00] - The value of a strong organizational culture in driving business success.[10:00] - Strategies for maintaining consistency and avoiding quick fixes in business.[14:00] - Evaluating potential coaches and consultants based on their authenticity and alignment with your values.[18:00] - The importance of community, collaboration, and mutual respect in business.[23:00] - Final thoughts on the role of faith, consistency, and collaboration in business growth.[33:00] - Closing remarks and where to find more information about Scott Schilling.Links &amp; Resources:https://Hub.TheAuthenticConnector.comhttps://LinkedIn.com/in/scottschilling8https://www.linkedin.com/in/themindsetcoach/
39m
30/07/2024

Ep14: Martin Howell: Navigating the Corporate Transparency Act for Small Businesses

In this insightful episode of “Your Business Your Next Level,” I sit down with Martin Howell, a leading expert in business compliance and the Corporate Transparency Act (CTA). Martin brings over 15 years of senior leadership experience, specializing in IRS compliance and government regulations. He explains the intricacies of the CTA and Beneficial Ownership Information (BOI) reporting, highlighting the importance of compliance for small businesses to avoid severe penalties. Martin also shares his approach to preparing, protecting, and prospering businesses through education and strategic planning. Tune in to learn how to navigate the new CTA requirements and ensure your business is well-protected and positioned for long-term success.Key Takeaways:Corporate Transparency Act (CTA) Compliance: Martin Howell discusses the new CTA reporting requirements, emphasizing the importance of small businesses understanding and complying with the regulations to avoid hefty fines and imprisonment.Beneficial Ownership Information (BOI) Reporting: The significance of BOI reporting under the CTA and how it impacts small businesses, especially those with less than 20 employees and $5 million in revenue.Education and Protection: The critical role of educating business owners on compliance requirements to protect their assets and ensure long-term prosperity.Strategic Planning: Martin shares the importance of setting aside time for both short-term and long-term strategic planning to ensure business growth and compliance.Expert Assistance: The value of seeking professional help from compliance experts like Martin’s team at CTA Express and ensuring timely filing of reports to avoid last-minute rushes and penalties.Timeline Summary:[00:00] - Introduction to Martin Howell and the importance of business compliance.[01:00] - Overview of the Corporate Transparency Act (CTA) and Beneficial Ownership Information (BOI) reporting.[03:00] - Martin’s journey to becoming an expert in BOI reporting and compliance.[06:00] - The impact of new regulations on small businesses and how they are dealing with them.[08:00] - Identifying which businesses qualify for BOI reporting under the CTA.[11:00] - The significance of preparing, protecting, and prospering small businesses.[14:00] - The role of education in compliance and asset protection.[18:00] - Common failures in business planning and how to avoid them.[22:00] - Martin’s approach to strategic planning and time blocking for business growth.[25:00] - Next steps for businesses to comply with the CTA reporting requirements.[29:00] - Final thoughts on the importance of early compliance and strategic planning.Links &amp; Resources:https://cta-express.com/https://www.linkedin.com/in/sweetwaterdouglasllc/https://www.facebook.com/profile.php?id=61558597190120
31m
23/07/2024

Ep13: Tony DiSilvestro: From Humble Beginnings to Business Magnate

In this episode of "Your Business Your Next Level," I had the pleasure of speaking with Tony DiSilvestro, a seasoned entrepreneur who has founded over 31 businesses and employs more than 450 individuals. Tony's journey from his humble beginnings on the Jersey shore to becoming a successful business consultant and keynote speaker is truly inspiring. He shares valuable lessons on the importance of networking, transitioning from a business owner to an entrepreneur, and learning from failures. Tony also provides practical advice on balancing business growth with personal life and the importance of hiring the right support to achieve your goals. Tune in to gain insights from Tony's extensive experience and learn how to take your business to the next level.Key Takeaways:Early Beginnings: Tony DiSilvestro shares his entrepreneurial journey starting from selling candy bars at a young age, which instilled in him the value of hard work and customer service.Networking for Success: The importance of surrounding oneself with successful and experienced individuals to learn and avoid common mistakes in business.Transitioning Roles: Tony discusses the critical transition from being a business owner to an entrepreneur, highlighting the importance of trusting and empowering your team.Failure and Learning: Emphasizing the value of learning from failures and the importance of having a mentor who has experienced both success and adversity.Balancing Growth and Personal Life: Insights on how to achieve exponential business growth while maintaining a healthy work-life balance.Timeline Summary:[00:00] - Introduction to Tony DiSilvestro and his entrepreneurial background.[01:00] - Tony’s early experiences in sales and starting his first business at age eight.[04:00] - The value of customer service and creating memorable experiences.[06:00] - The role of networking and learning from experienced mentors.[07:00] - Transitioning from a business owner to an entrepreneur and the importance of systems and processes.[10:00] - Learning from failures and the significance of hiring the right coach or consultant.[13:00] - Tony’s approach to consulting and helping businesses achieve exponential growth.[20:00] - The importance of human capital and empowering your team.[23:00] - Insights on maintaining a work-life balance while growing your business.[24:00] - Overview of Tony's book "The Business Scaling Blueprint" and where to find it.[25:00] - Closing thoughts and advice for entrepreneurs.Links &amp; Resources:https://tonydisilvestro.com/https://newh.org/https://www.amazon.com/Business-Scaling-Blueprint-Building-Foundation/dp/1955884498
27m
16/07/2024

Ep12: Lauren Fernandez: Innovating the Restaurant Industry with People-First Strategies

Key Takeaways:People-First Innovation: Lauren Fernandez emphasizes the importance of people-centric innovation in the restaurant industry, combining technological advancements with a deep understanding of operational needs.Strategic Growth: The critical role of strategic growth planning, focusing on efficiency and quality control, to help restaurant brands thrive in a competitive market.Access to Capital: Addressing the capital gap for underrepresented founders, highlighting the need for diverse and inclusive investment practices.Educational Support: Full Course’s commitment to providing education and mentoring through its nonprofit platform to empower restaurant owners and operators.Resilient Leadership: The importance of resilience, grit, and a collaborative mindset in successful entrepreneurship.Episode Summary:In this episode of "Your Business Your Next Level," I had the privilege of speaking with Lauren Fernandez, the CEO and founder of Full Course, a restaurant development and investment firm. Lauren shares her remarkable journey from pharmaceuticals to the restaurant industry, bringing a wealth of knowledge in product development, licensing, and franchising. We discuss the challenges and opportunities in the restaurant industry, particularly focusing on innovative solutions for efficiency and quality control. Lauren also delves into the critical need for access to capital for underrepresented founders and the role of education and mentoring in driving success. Tune in to learn from Lauren's extensive experience and her commitment to fostering growth and resilience in the restaurant industry.Timeline Summary:[00:00] - Introduction to Lauren Fernandez and her background.[01:00] - Lauren’s journey from pharmaceuticals to the restaurant industry.[04:00] - The importance of fully understanding and managing costs in the restaurant business.[07:00] - The role of Full Course in addressing the capital gap and providing education and mentoring.[10:00] - Innovative solutions for efficiency and quality control in restaurants.[12:00] - The significance of people-centric innovation and operational understanding.[17:00] - The impact of strategic growth planning and the importance of resilience and collaboration.[24:00] - Advice for entrepreneurs on avoiding common pitfalls and maximizing success.[31:00] - The importance of proactive investment and voting with your pocketbook.[35:00] - Closing thoughts and where to find more information about Lauren Fernandez and Full Course.Links &amp; Resources:https://fullcourse.comhttps://www.linkedin.com/in/laurenefernandez/
37m
09/07/2024

Ep11: Dale Wills: Building Wealth Through Real Estate and Strategic Partnerships

Key Takeaways:Mindset and Success: Dale Wills highlights the critical role of maintaining a positive and proactive mindset in achieving long-term success.Career Journey: Dale's transition from mortgage banking to founding a successful real estate development company showcases the importance of seizing opportunities and continuous learning.Innovative Wealth Building: The launch of Centra Capital Partners provides accredited investors with innovative opportunities to build wealth through single-family home developments.Importance of Peer Groups: The significance of surrounding oneself with successful and like-minded individuals through strategic peer groups like Strategic Coach and Genius Network.Family and Faith: Balancing a successful career with family life and faith-based values, demonstrating the holistic approach to personal and professional growth.Episode Summary:In this episode of "Your Business Your Next Level," I had the pleasure of speaking with Dale Wills, a visionary real estate developer and the founder of Centra Companies. With over 25 years of experience in real estate development, Dale shares his inspiring journey from mortgage banking to building a successful real estate empire. We discuss the importance of mindset, continuous learning, and the power of peer groups in achieving success. Dale also introduces Centra Capital Partners, his new real estate syndication company, aimed at helping accredited investors build wealth through innovative single-family home developments. Tune in to hear about Dale's unique approach to business, the value of family and faith, and practical advice for aspiring entrepreneurs.Timeline Summary:[00:00] - Introduction to Dale Wills and his extensive experience in real estate development.[01:00] - Dale's journey from mortgage banking to founding Centra Companies.[04:00] - The significance of mindset and continuous learning in achieving success.[07:00] - Launching Centra Capital Partners and providing wealth-building opportunities for investors.[10:00] - The importance of peer groups and Dale's involvement in Strategic Coach and Genius Network.[13:00] - Balancing career success with family life and faith-based values.[20:00] - Practical advice for young entrepreneurs and business owners looking to elevate their game.[25:00] - Dale's thoughts on mentorship and empowering others to achieve their dreams.[30:00] - Closing remarks and where to find more information about Dale Wills and Centra Companies.Links &amp; Resources:1) Dan Sullivan - Foounder of Strategic Coach and Co-Author of the acclaimed book WHO NOT HOW2) Strategic Coach3) Benjamin Hardy - Co-Author of the acclaimed book WHO NOT HOW: 4) #whonothow - The Formula to Achieve Bigger Goals Through Accelerating Teamwork5) Joe Polish: founder of the Genius Network: The Highest Level Group In The World For Successful Entrepreneurs6) Gino Wickman: author of the amazing book Tracktion7) #traction - a business strategy book that guides leaders of entrepreneurial organizations on how to gain control of their
40m
02/07/2024

Ep10: Dr. Mike McManus: From Urology to Real Estate - A Journey of Innovation

Key Takeaways:Career Transitions: Dr. Mike McManus shares his journey from a successful urology practice to entrepreneurship, emphasizing the courage needed to pivot and explore new opportunities.Entrepreneurial Spirit: The importance of addressing and solving problems creatively in both healthcare and real estate, showcasing the potential for innovation in different industries.Burnout Management: Insights into recognizing and managing burnout, and the importance of having a plan and support system to navigate career transitions.Financial Planning: The significance of personalized financial advice and the pitfalls of standard cookie-cutter financial planning for high-income professionals.Mentorship and Networking: The value of hiring mentors and building a supportive network to guide and support through major career changes.Episode Summary:In this episode of "Your Business Your Next Level," we have an inspiring conversation with Dr. Mike McManus, a seasoned surgeon turned entrepreneur. Dr. McManus shares his remarkable journey from leading a top urology practice to embracing entrepreneurship in real estate and beyond. At 55, he made a bold move to leave his medical career to help other surgeons achieve what he calls "work optional" status. We dive into his strategies for addressing regulatory challenges in healthcare, managing burnout, and the importance of creative problem-solving. Dr. McManus also highlights the value of personalized financial planning and the role of mentors and a supportive network in navigating significant career transitions.Timeline Summary:[00:00] - Introduction to Dr. Mike McManus and his unique career journey.[01:00] - Mike discusses his transition from a successful urology practice to entrepreneurship.[04:00] - The challenges of regulatory pressures in healthcare and the drive for innovative solutions.[06:00] - Managing burnout and the importance of having a plan for career transitions.[10:00] - The significance of personalized financial advice and avoiding cookie-cutter solutions.[14:00] - How mentorship and networking have been pivotal in Mike's journey.[20:00] - Practical advice for surgeons and high-income professionals considering a career pivot.[25:00] - Closing thoughts and where to find more information about Dr. Mike McManus.Links &amp; Resources:https://thefortresscapital.com
44m
25/06/2024

Ep09: Yiddy Lemmer: Proactive IT Management for Business Success

Key Takeaways:Proactive IT Management: Yiddy Lemmer emphasizes the importance of proactive IT management over reactive approaches to prevent issues before they arise.Cybersecurity Essentials: Understanding that cloud services need robust security measures, including strong passwords and multi-factor authentication, to ensure data safety.Compliance and Security: Compliance involves more than just cybersecurity; it includes maintaining industry-specific regulations like PCI compliance for credit card transactions.Audit and Trust: Regular audits by independent third parties are crucial for ensuring the effectiveness and reliability of IT services and cybersecurity measures.Insurance Realities: Having cyber insurance doesn't guarantee coverage; proper security measures must be in place to avoid denied claims.Episode Summary:In this insightful episode of "Your Business Your Next Level," we sit down with Yiddy Lemmer, founder and CEO of CompuConnect, to discuss the critical aspects of IT support, cybersecurity, and compliance. With over 18 years of industry experience, Yiddy shares his journey from starting as a young enthusiast to leading a successful IT company. He explains the importance of proactive IT management, debunks common myths about cloud security, and highlights the differences between cybersecurity and compliance. Yiddy also provides valuable insights on how business owners can effectively audit their IT environments to ensure they are well-protected and compliant with industry standards. This episode is a must-listen for any business owner concerned about their IT infrastructure and cybersecurity.Timeline Summary:[00:00] - Introduction to Yiddy Lemmer and the importance of IT support and cybersecurity.[02:00] - Yiddy's journey from a young IT enthusiast to the founder of CompuConnect.[06:00] - The difference between proactive IT management and reactive support.[10:00] - Common gaps in IT and cybersecurity that businesses often overlook.[13:00] - Debunking the myth that cloud services are automatically secure.[18:00] - The importance of compliance and its distinction from cybersecurity.[22:00] - The realities of cyber insurance and ensuring proper coverage.[27:00] - How businesses can effectively audit their IT environments.[32:00] - Closing remarks and where to find more information about CompuConnect.Links &amp; Resources:https://compuconnect.ithttps://www.linkedin.com/in/yiddy-lemmer-69208050/
34m
18/06/2024

Ep08: Chad Sutton: Mastering Real Estate Investments with Aerospace Precision

Key Takeaways:Career Transitions: Chad Sutton shares his unique journey from aerospace engineering to leading Quattro Capital, highlighting the skills and experiences that facilitated this shift.Investment Strategies: Chad discusses the importance of a visionary approach in real estate investments, emphasizing long-term strategies and the power of generational wealth building.Expertise and Team Building: The conversation underscores the critical role of having specialized professionals and a cohesive team to navigate complex legal, tax, and business environments.Market Adaptability: Insights on how Quattro Capital navigates market fluctuations, including the strategic use of fixed-rate debt and rate caps to manage interest rate risks.Personal Growth: Chad reflects on the importance of identifying and leveraging personal superpowers to achieve success in both personal and professional realms.Episode Summary:In this engaging episode of "Your Business Your Next Level," we welcome Chad Sutton, managing partner at Quattro Capital. Chad's fascinating journey from aerospace engineering to real estate investment showcases his ability to blend technical expertise with visionary leadership. With a background at NASA and GE Aviation, Chad brings unique insights into international negotiations and relationship building. He discusses the importance of a strong team, the benefits of long-term fixed-rate debt, and the strategic use of rate caps. Tune in to learn about Chad's approach to real estate investments, the value of having specialized professionals, and how to identify and leverage your own superpowers for success.Timeline Summary:[00:00] - Introduction to Chad Sutton and his diverse background in aerospace engineering and real estate investment.[03:00] - Chad's transition from NASA and GE Aviation to Quattro Capital, highlighting key skills and experiences.[07:00] - The importance of long-term strategies and generational wealth building in real estate.[13:00] - Discussion on the critical role of specialized professionals and cohesive team building.[19:00] - Navigating market fluctuations with fixed-rate debt and rate caps.[25:00] - Personal reflections on identifying and leveraging superpowers for success.[35:00] - Closing remarks and where to find more information about Chad Sutton and Quattro Capital.Links &amp; Resources:https://www.thequattroway.comhttps://www.linkedin.com/in/chadsuttonhttps://www.therealestaterunwaypodcast.com
39m
11/06/2024

Ep07: Devin Herz: Mastering Direct Response Marketing and Innovative Client Engagement

Key Takeaways:Foundation First: Devin Herz emphasizes the importance of building a strong marketing foundation that resonates with your audience and addresses their pain points.Tangible Marketing: Despite the digital age, tangible marketing materials, like video brochures, can significantly capture attention and drive engagement.Personalization Matters: Personalizing your marketing efforts, whether through emails or direct mail, can significantly enhance your connection with your audience.Adapting Quickly: Learn from economic downturns by minimizing overhead and being prepared to adapt your strategies swiftly.Leverage Technology: Use AI and the latest technologies to streamline your marketing processes and stay ahead of the competition.Episode Summary:In this episode of "Your Business Your Next Level," we sit down with marketing genius Devin Herz, the founder of DMC, a cutting-edge marketing agency known for its high-impact direct response strategies. With over 25 years of experience, Devin shares his insights on building a strong marketing foundation, the power of tangible marketing, and the importance of personalizing your approach to captivate your audience. Get ready to learn about innovative marketing techniques, from integrating video into print to creating unique trade show experiences. Whether you're a seasoned business owner or just starting out, Devin's advice will help you elevate your marketing game and achieve predictable and consistent results.Timeline Summary:[00:00] - Introduction to Devin Herz and his extensive marketing experience.[04:00] - Devin discusses the importance of a strong marketing foundation and how to ensure your brand resonates with your audience.[07:00] - The role of consistency and personalization in successful marketing strategies.[10:00] - Unique marketing approaches, including integrating video into print and creating engaging trade show booths.[13:00] - The value of tangible marketing and why it still works in the digital age.[19:00] - Trends and common mistakes in marketing, and how to avoid them.[25:00] - Lessons learned from past economic downturns and the importance of adapting quickly.[30:00] - How to leverage AI and new technologies to enhance your marketing efforts.[35:00] - Final thoughts and actionable tips for business owners looking to stand out in a crowded market.
35m
04/06/2024

Ep06: Ted Ryce: Unlocking Optimal Health, Insights from a World-Renowned Health Coach

Key Takeaways:1. **Data-Driven Health Metrics**: Prioritize assessments like fasting glucose, hemoglobin A1c, body fat percentages, and VO2 max to inform your health strategies. Objective data guides sustainable improvements in your overall well-being.2. **Comprehensive Collaboration**: Achieving success in health and finances requires a synergy of multiple expert opinions. Minimize bias by working with a diverse team, and look for data-driven results instead of relying solely on intuition.3. **Personalized Fitness Approaches**: Tailor your exercise and dietary routines based on individual needs and blood work results. Sustainable health transformations focus on personalized strategies rather than generic, one-size-fits-all solutions.In this episode Eunicia Peret and Ted Ryce explore the path to optimal health and performance. Ted, a top health coach with over 25 years of experience, shares insights on using data-driven strategies for better health. Let's discuss key health metrics, debunk myths about exercise and diet, and highlight the importance of comprehensive support in health and financial matters. Discover how personalized strategies and minimizing biases can lead to profound improvements. Join us for actionable advice, expert insights, and real-world stories from Ted's high-profile clients. Tune in for a healthier, more balanced life!00:00 Ted, health coach and podcast host, discussed.04:41 Building in receivership, found passion in fitness.08:40 Addresses misconceptions about health and success.10:17 Lifting heavy weights builds more strength.14:10 Saturated fat affects people differently, genetic testing.18:26 Consider individual fitness, offer convenient blood testing.21:29 Appreciate doctors but acknowledge limitations in healthcare.24:21 Fatty liver linked to mental health issues.29:55 Check bias, use numbers, work with experts.31:33 Richard Branson just like any of us.35:35 Neglecting health and sleep can affect performance.39:10 Embrace struggles, find your own path forward.43:46 Encouraging feedback and engagement for upcoming content.Links and References: https://www.legendarylifepodcast.comhttps://www.linkedin.com/in/ted-ryce/https://www.facebook.com/TedLegendary/
43m
28/05/2024

Ep05: Raju Panjwani: Breaking Free from Corporate Life to a Path of Entrepreneurial Success

Key Takeaways:Proactive Investment: Don't wait until you feel the need for support—start preparing now by investing in mentorship, coaching, and professional development.Define Your Purpose* Your "why" is your most powerful tool. It's the deep-rooted reason that fuels your journey, especially when leaving a corporate job for entrepreneurship.Face Fear Head-On: Fear is a natural response, but leaning into it allows for bold, transformative moves. Embrace it as part of your growth journey.In this episode Eunicia Peret and Raju Panjwani delve into the critical importance of investing in professional support and mentorship for both corporate executives and budding entrepreneurs. Drawing from his personal journey, Raju shares transformative lessons from surviving a life-altering tsunami, which propelled him from a secure Wall Street career to the uncertain yet fulfilling world of entrepreneurship. We explore the spiritual essence of entrepreneurship, the necessity of having a strong "why," and the courage it takes to leave a corporate job. Whether you're contemplating a career shift or seeking inspiration to chase your dreams fearlessly, this episode offers invaluable insights and actionable advice. Timestamps:00:00 Raju has extensive experience in finance industry.04:28 Choosing personal hardship over more traumatic experiences.07:01 Defiantly pursued entrepreneurship despite family disapproval.10:12 Seeking security and freedom as entrepreneurs.15:09 Embracing criticism, finding joy in entrepreneurial freedom.17:09 Invest in professional support for personal growth.23:12 Choose your support network wisely for success.23:56 Invest time, money and energy into mentoring.28:43 Invest in yourself and your business for growth.33:05 Channel decisions through observation, not fear. Lean in.36:56 Raju Panama offers advice for corporate transitions.39:17 Beginning is tough, teamwork makes it easier.Links and References: http://linkedin.com/in/rajupanjwanihttps://rajupanjwani.com/
41m
21/05/2024

Ep04: Vikram Chalana: Lean Startup Strategies and AI-Powered Video Marketing for Business Owners

Key Takeaways:Embrace Imperfect Action: Launch your MVP (Minimum Viable Product), gather feedback, and decide whether to pivot or persevere. Learning from the market is crucial.Leverage Video Marketing: Start creating consistent content on YouTube and explore AI tools like Picturi AI to simplify video creation and editing.Invest in Long-term Growth: Focus on building systems and hiring smart individuals to support sustainable growth. Balance working "on" your business rather than just "in" it.In this episode, Eunicia Peret interviews Vikram Chalana, a seasoned electrical engineer turned serial entrepreneur. Dive into this inspiring conversation where Vikram shares invaluable insights on leveraging the lean startup methodology to build and scale businesses.We covers topics like the importance of creating a minimum viable product, learning from market feedback, and the delicate art of knowing when to pivot or persevere. Vikram and Eunicia also delve into the transformative potential of video marketing, offering practical advice for getting started on YouTube and other platforms. Plus, Vikram introduces us to Pictory, an innovative tool designed to democratize video creation.From mastering imperfect action to understanding the evolving role of AI in content creation, this episode is packed with strategies to help entrepreneurs thrive. Whether you're an aspiring business owner or a seasoned entrepreneur, Vikram's recommendations and Eunicia's real-world experiences will provide the motivation and knowledge you need to take your business to new heights. Tune in and discover why "just doing it" might be the best advice you'll hear today!00:00 Used technology in various career experiences, challenges.04:28 Steep learning curve led to using AI.06:52 AI expert embraces shift to video content.10:03 Camtasia and other video production software challenges.14:53 Leverage AI for refining ideas and content.19:45 Video has attracted new clients, important for growth.22:04 Transition from working in to on the business.24:41 Short-term thinking hinders long-term business growth.27:35 Treat experiments as learning opportunities in the market.33:26 Use YouTube to promote and be found.34:26 Embrace uniqueness, don't fear rejection, resonate.39:13 Listen to the podcast and take action.Links and References:https://www.linkedin.com/in/vikramchalana/https://pictory.ai/
33m
16/05/2024

Ep03: Reed Goossens: The Power of Real Estate Investment and Team Building

Key Takeaways:Education and self-learning are crucial for success in real estate investing and any business endeavors.Building the right team of experts, such as lawyers, CPAs, and financial experts, is essential for making informed investment decisions.Investing in syndications allows for diversification and access to commercial real estate opportunities.Understanding the why behind investing in real estate and the tax benefits associated with such investments is critical and requires expertise.Asking the right questions and seeking advice from experienced professionals can help minimize risks and maximize returns.In this episode, Eunicia Peret and Reed Goossens talk about the key ingredients to building a real estate empire. Reed's journey from Australia to building a thriving real estate empire in the US is nothing short of remarkable. In this episode, Reed emphasizes the crucial role of hiring experts in real estate investments, much like you'd trust a mechanic for car maintenance. He touches on the investor-friendly aspects of the IRS code, the importance of having a solid team, and knowing your purpose behind investing.We'll dive into how the Jobs Act of 2012 has opened doors for retail investors, Reed's educational resources through his company, and the transformational power of alternative asset investing. He also shares valuable advice on proactive tax planning, assembling a trustworthy team, and questioning financial advisors' incentives. Reed's insights are a goldmine for anyone looking to elevate their investment portfolio and business acumen. So, buckle up and get ready to take your business to the next level with Reed Goossens on "Your Business, Your Next Level." 00:00 "Reed Goosens shares journey from Australia to US."05:06 Emphasize mentorship, real estate investment, and support.06:32 Starting out in real estate requires support.10:28 Weekly real estate podcast, investing tips, changes.13:47 Joint investment allows for shared opportunities.18:42 Education is key to understanding investment risk.22:26 Importance of professional team in business success.25:30 Take responsibility for financial education and investments.26:40 Success in real estate requires passion and support.30:50 Strategic tax planning helps businesses and individuals.33:49 RSN Property Group acquires over $800 million.36:26 Stay informed and stay ahead in business. Links and References: https://www.linkedin.com/in/reed-goossens/ https://www.facebook.com/reedgoossenspage/
36m
07/05/2024

Ep02: Joe Kiedinger: Creating Stronger Relationships & Better Business Outcomes

Key Takeaways:Dignity is essential in creating stronger relationships and better business outcomes.Dignity violations can have a compounding effect on relationships and should be addressed early.Teaching others how to treat you is your responsibility.Financial planning should be customized to individual stories and include specificity and depth. Unpack your own story and associations with money to understand your mindset.Seek information rather than affirmation when discussing financial matters.Coaching can be a powerful tool for personal and professional growth.Dignity is the foundation of equity and should be prioritized in the workplace.Focus on your strengths and delegate tasks that are not aligned with your strengths.Consider integrating Dignify into education to help children understand and embrace their dignity.In this conversation, Eunicia Peret interviews Joe Kiedinger, the creator of Dignify, about the importance of dignity in relationships and its impact on business and personal life. Joe shares his mission to teach acceptance in an unaccepting world and how Dignify helps create stronger relationships. He discusses the discovery of dignity traits and the creation of the Dignify system. The conversation also explores the compounding effect of dignity violations in relationships and the importance of creating space for dignity conversations. Additionally, the impact of dignity violations on finances and the need for specificity and depth in financial planning are discussed. In this conversation, Joe Kiedinger discusses the importance of unpacking leaders' stories on money and how our associations with money are shaped by our upbringing. He shares his personal experience with his mother's views on wealth and how it influenced his own mindset. Joe emphasizes the need to seek information rather than affirmation and the power of coaching in personal and professional growth. The conversation also highlights the role of dignity in creating equity and the impact of dignity in the workplace. Joe encourages individuals to step into who they really are and focus on their strengths rather than weaknesses. Finally, the conversation touches on the potential integration of Dignify into education.Joe Kiedinger is the inventor and a utility patent holder for the creation of Dignify. His work in the study of human dignity, and how it directly correlates to our happiness, is groundbreaking. His system is a culmination of his work in this area and allows people to be seen and truly see others. Our dignity is our worthiness. Joe's company of the same name, helps organizations create a dignity-based communication culture. Dignify has also just been released for anyone who is interested in discovering their Dignity Traits and stepping into who they really are, not who others wanted them to be.Chapters:00:00Introduction of Lane Taylor and Joe Kiedinger00:29Introduction of Joe Kiedinger and Dignify03:11The Importance of Relationships and Better Communication04:38The Story of Joe's Stepson and the Invention of Dignify06:43Understanding Dignity Violations and Building Better Relationships08:28The Impact of Dignity Violations in Relationships10:26The Discovery of Dignity and the Creation of Dignify11:40The Zebra Mussel Analogy and Dignity Violations13:26Teaching Others How to Treat You14:45The Impact of Dignity Violations on Finances20:17Creating Space for Dignity Conversations21:34The...
44m
07/05/2024

Ep01: WELCOME to Your Business - Your Next Level

Key Takeaways:The podcast aims to provide valuable insights and strategies for successful business owners in the multi-seven figure realm.Listeners will learn from like-minded business owners and avoid costly mistakes.The podcast will cover a range of topics including finances, business strategies, and personal development.Success leaves clues, and the podcast will feature interviews with successful individuals who are willing to share their secrets.The podcast will not focus on tech strategies or one-trick ponies, but instead provide unique and valuable approaches.This episode is the launch episode of the podcast 'Your Business - Your Next Level'. The host, Eunicia Peret, introduces the purpose of the podcast, which is to provide valuable insights and strategies for successful business owners in the multi-seven figure realm. The podcast aims to bring on like-minded business owners to share their experiences and help listeners avoid costly mistakes. Lane Taylor, fellow podcast host and business owner discusses the value of podcasting and the importance of learning from successful individuals. The podcast will cover a range of topics including finances, business strategies, and personal development.Chapters:00:00Introduction and Purpose of the Podcast02:44Q&amp;A with Lane Taylor: Why Start a Podcast and Who Will Benefit03:44Differentiating the Podcast: What Sets it Apart05:18The Value of the Podcast: What Listeners Can Expect07:41What the Podcast is Not: Avoiding Common Topics09:43Closing Remarks and Invitation to Episode 2Links and References:www.excelstra.comhttps://www.linkedin.com/in/euniciaperet/https://www.facebook.com/euniciaoperethttps://www.instagram.com/euniciaperet/
11m