In this episode of “Your Business Your Next Level,” host Eunicia Perrette welcomes John McKenna, founder of the Emerald Group and CEO of Peachtree VA. John shares his journey from being a successful recruiter and headhunter to becoming an entrepreneur, starting his own executive firm, and acquiring Peachtree VA, a leader in virtual assistant staffing. He emphasizes the importance of delegation and how it can help business owners focus on revenue-generating activities rather than getting bogged down with administrative tasks. John also discusses the challenges of running a family-owned business, the benefits of fractional support, and the need for business owners to take calculated risks to grow their companies. This episode offers valuable insights on leadership, delegation, and strategic business growth.

Key Takeaways:

The Power of Delegation: John highlights how delegating non-revenue-generating tasks allows business owners to focus on what they do best, whether it’s business development, sales, or operations, leading to greater efficiency and success.

Benefits of Fractional Support: He discusses the value of using fractional administrative support to handle tasks without the need for full-time hires, making it easier and more affordable for businesses to scale.

Navigating Market Cycles: John shares his experiences in the mortgage industry, emphasizing the importance of being proactive and aggressive during market downturns to capitalize on new opportunities.

Importance of Standard Operating Procedures: Having well-defined processes and SOPs is crucial for maintaining consistency and preparing for business growth or eventual sale.

Taking Calculated Risks: John encourages entrepreneurs to take calculated risks, trust their instincts, and surround themselves with the right people to support their growth journey.

Timeline Summary:

[00:00] - Introduction to John McKenna and his background in recruiting and entrepreneurship.

[01:00] - How John transitioned from corporate roles to starting his own businesses.

[03:00] - The importance of delegation and focusing on revenue-generating activities.

[05:00] - Benefits of using virtual assistants and fractional support to scale a business.

[07:00] - Challenges of running multiple businesses and maintaining work-life balance.

[10:00] - Navigating market cycles and the importance of being proactive during downturns.

[12:00] - The role of standard operating procedures in business success.

[15:00] - Advice on taking calculated risks and trusting your instincts as an entrepreneur.

[20:00] - Final thoughts on leadership, delegation, and continuous growth.

Links & Resources:

- https://www.linkedin.com/company/jpmorganchase/

- https://www.linkedin.com/company/peachtreeva/

- https://www.linkedin.com/company/theemeraldgrp/

Your Business – Your Next Level

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