Join the Free Live 2024 Planning Workshop on 14 December - click here to register 2024 Visionary Planning Workshop (kartra.com)This week Jo introduces a metaphor of a staircase, each step representing a phase in the journey of potential clients, from awareness to purchase. She suggests strategies for building awareness, deepening engagement and trust. Jo emphasises the importance of good marketing and believes a solid strategy can help you show up as an expert. Building Awareness and Interest (00:01:29) The first step of the client acquisition staircase is about building awareness and interest through social media posts, networking events, and introductory emails or calls.Deepening Engagement and Trust (00:04:38) Midway steps involve strategies like creating lead magnets, nurturing through email and social media, networking follow-ups, and sharing valuable insights to deepen engagement and trust with potential clients.Establishing Expertise and Credibility (00:07:01) Higher steps focus on showcasing expertise through blogs, podcasts, YouTube channels, published articles, guesting at events, webinars, and live events to establish credibility and position yourself as an expert in the field.00:11:56 - The Power of Good Marketing Jo emphasises the importance of good marketing and how it can make a massive difference in the world. She mentions how the podcast has helped people make huge progress and how having a strategy can make someone feel like an expert and make a difference.00:13:00 - Joining the Business of Coaching Program Jo mentions their coaching program, "The Business of Coaching," and invites listeners to join. She mentions that she is not taking on clients this month, but interested individuals can start in January and receive an extra month of free content over Christmas.00:13:50 - Thank You for Listening. There are free resources available on the website joannalottcoaching.com. Please share the episode with a friend and leave a review.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.The Pros and Cons of B2B and B2C Coaching (00:01:20)This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.Marketing Strategies for B2B Coaching (00:05:02)This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.Marketing Strategies for B2C Coaching (00:06:04)This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

🌟 Challenge Time: £2K in 2 Weeks! 🚀🌈 It’s easy to sit back at this time of year and think it’s too near Christmas to make any money.So I’m excited to bring you something actionable in today’s podcast episode of Women in the Coaching Arena! 🎧🔥 Challenge Alert! Ready to make the final month of 2023 profitable? Join me in the £2K in 2 Weeks Challenge. 🎯 It's not just about money; it's about breaking barriers, shattering doubts, and embracing your true potential. 💪In our latest episode, I spill the beans on how I transformed my Easter break into a new front door 🤣🚪 It's all about intention, action, and commitment. And guess what? You can do it too! ✨Setting the Intention (00:02:14) Jo Lott discusses the importance of setting a money goal and visualising the desired outcome, sharing her personal experience of earning £3000 in two weeks while on vacation.Getting the Plan Together (00:05:38) Jo talks about breaking down money goals and suggests different ways to make money as a coach, such as offering 1-to-1 coaching, group programs, voxer days, in-person events, power hours, and done-for-you services.Taking Action (00:09:49) Jo emphasises the importance of taking action and being proactive in promoting your coaching services, including strategies like increasing visibility through social media, speaking at events, and reaching out to companies for collaboration opportunities.Setting Goals and Deadlines (00:10:52) Speaker 1 discusses the importance of setting goals and deadlines, and the benefits of ending the year with money in your pocket and making a difference in someone's life.Active Engagement and Providing Value (00:12:04) Speaker 1 talks about the significance of actively engaging in Facebook groups, providing value, and building trust through social proof.Closing Actively and Handling Objections (00:13:01) Speaker 1 emphasizes the need to actively close deals, address objections, and maintain a strong presence even after the initial offer is made.Useful LinksRegister Here For The Free Live Workshop: Generic To Genius - How to choose a profitable niche and offer without losing your authentic voice - Thursday 23 November at 10am - 11amJoin me Live IN PERSON on Thursday 30 November from 10.30-4pm to Dare Greatly in The Coaching Arena, Barnes SW London. £149.Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever seen Facebook ads and thought 'uuuhhhgg why are they so OTT?'. Jo shares her insights on the importance of effective messaging in business. She discusses her experiences with Facebook ads and how it enhanced her marketing skills. Jo also talks about the significance of choosing a profitable niche based on passion and market needs. She emphasises the need for early validation of the niche to resonate with the target audience. Jo also mentions her upcoming free workshop on 30 November and encourages listeners to sign up using this link. The power of messaging (00:02:40)Explains the importance of using specific and understanding language to resonate with clients and stand out in marketing.Different angles for messaging (00:04:05)Discusses various ways to bring uniqueness and specificity into messaging, such as industry-specific, expertise-oriented, and personal preference-based approaches.Validating niche and offer (00:08:03)Jo Emphasises the need to validate the niche and offer early on by considering the intersection of passion, skills, and market needs, and finding a "must-have" problem to solve.The importance of messaging in business (00:11:24)Discussion on how messaging impacts business, the nuances of messaging, and the use of Facebook ads for understanding the impact of messaging.Using storytelling and images in messaging (00:11:24)Exploration of how storytelling and visual elements can enhance messaging, and the importance of selecting a niche based on both passion and market needs.Tailoring messaging to different target audiences (00:11:24) Explanation of how messaging should be adapted for different target audiences, such as retirees starting a business versus influencers selling to their followers.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Ever wondered what's going on behind the scenes in a business? You'll find out what's happening for me at the moment in my business. The new mentor and business shift (00:01:15) Jo discusses signing up with a new mentor and the impact it has had on her business.Incorporating the company (00:03:40) Jo talks about incorporating her company and the new possibilities it brings.Trademarking the podcast (00:05:45) Jo shares the process of trademarking her podcast and the importance of evaluating the risk involved.ICF Reaccreditation Jo shares that she's just received her ICF reaccreditation for a further 3 years.The Journey from Executive Coaching to Career Coaching (00:10:25) Jo discusses her transition from executive coaching to career coaching and the joy she found in helping people leave jobs they hated and pursue work they love.The Challenge of Choosing One Ideal Client (00:11:39) Talks about the difficulty of trying to do two things well and the importance of choosing one ideal client and one message for your business.The Importance of a Mentor and Reflecting on Personal Learnings (00:12:58) Jo emphasises the value of having a mentor and shares how their own experiences in career and executive coaching have helped them in their business. They also encourage listeners to share their own milestones and learnings.Buy The Coaches Planner - Turn Your Qualification into ClientsInstant Access - Digital Fillable Version (you can also print this!)Order Your Copy of The Coaches' Planner on AmazonUseful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo discusses the significance of setting goals in your business and the effort required to achieve them. She shares her personal experiences and emphasises the importance of hard work, commitment, and consistency. She also discusses the transformative power of small habits and the journey towards a goal. She highlights that every experience contributes to your future success.The cost of achieving goals [00:01:27]Discussion on the challenges and sacrifices involved in pursuing and achieving goals in a coaching business.The philosophy of goal cost [00:05:09]Jo explores the concept of goal cost and the importance of analysing the costs and benefits associated with achieving goals.Personal growth and goal setting [00:08:46]Discussion on the personal growth and fulfillment that can be achieved through setting and pursuing goals as a coach.The importance of embracing hard work and the journey [00:11:09]Jo discusses the transformative power of small habits, the rewards of hard work, and the disappointment of achieving a goal without enjoying the process.The true cost of achieving goals [00:12:34]Explores the idea that meaningful change takes time and effort, and emphasises the value of previous experiences and efforts in achieving future success.The importance of resilience [00:13:52]Highlights the need for coaches to cultivate resilience and serve as pillars of strength for their clients, encouraging them to set audacious goals and stay committed to their dreams.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

How often have you attached your self-worth to your business success? 🚢You’re on a high when you’re gaining clients……And you’re on a low when there’s no clients.Detaching Self-Worth from Work [00:00:38]Exploring the negative spiral of tying self-worth to work success and the impact it has on taking action.Navigating the Coaching Storm [00:02:45]Discussing the challenges and struggles faced in growing a coaching business and the importance of maintaining self-worth amidst the ups and downs.Resilience in the Face of Shame [00:09:54]Exploring the power of shame and the need to build resilience in order to overcome fear, judgment, and shame in pursuing business success.The benefits of daily meditation [00:12:33]Jo discusses the importance of daily meditation in building their business and how it helped her manage her emotions and mindset.The importance of inner work in building a successful business [00:13:38]Jo emphasises the significance of doing inner work and cultivating the right mindset to achieve success in business, highlighting that it goes beyond just finding a niche.Promotion of a new training on securing coaching clients [00:14:59]Jo mentions a recently recorded training that provides a roadmap for building a coaching business and offers deeper insights into core elements for securing more coaching clients. You can access it here.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo discusses the buyer's journey and the stages of awareness that potential clients go through. She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility. Understanding the Awareness Journey [00:01:28]Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.Crafting an Irresistible Message [00:03:49]Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.Navigating the Organisational Maze [00:07:44]Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.Episode Summary [00:12:22]Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you've ever wondered what the ins and outs of another coach's business looks like, listen in to hear how one of Jo's clients, Tracy Sharp, has incorporated all her passions into her Coaching Business. Tracy recommends Jo's programme, The Business of Coaching to those who need to build their sales and marketing machine as well as the support to make it happen. Tracy's Background and Challenges [00:02:22]Tracy discusses her background in engineering, her coaching and mentoring business for women in engineering, and her struggle with finding clarity in her message and momentum in her business.Important Frameworks and Tools from the Program [00:03:33]Tracy talks about the valuable tools she learned from the programme, including creating a magnetic message, utilising social media, setting up lead funnels, improving her LinkedIn profile, running webinars, and using Canva for design.Tracy's Journey and Achievements [00:05:20]Tracy reflects on her journey over the last 9 months, highlighting her appearances with high-profile brands, building her network and followers on LinkedIn, becoming an associate coach with a coaching provider, impacting women in engineering through webinars and workshops, mentoring in different programs, launching a podcast, and combining her passion for coaching and design.The experience of working together [00:11:22]Tracy discusses her positive experience working with Jo, including the value of group coaching and the importance of community and support.What's next for Tracy [00:13:34]Tracy talks about her future plans in the design industry as well as coaching and mentoring small businesses, and continuing her podcast.Who would benefit from The Business of Coaching [00:15:17]Tracy recommends coaching for individuals who have been in their business for 6 to 12 months and are struggling to find momentum, need support, or feel isolated.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Something many coaches feel torn between is selling a programme, which means that it's actually not coaching as it's directive in nature. Jo discusses the process of selling a signature coaching program and how it differs from pure coaching. She emphasise the importance of providing a clear structure and tangible offering to potential clients, while also tailoring the program to individual client needs. Jo highlights the essence of coaching and how it can be integrated into a structured program. She encourages coaches to embrace evolution in coaching and adapt to meet the changing needs of clients.The challenge of marketing intangible services [00:01:16]Discussing the difficulty of selling coaching programs that are not purely coaching and the need for a clear structure and tangible offering.The market's desire for tangibility [00:02:36]Exploring why potential clients are drawn to tangible offerings and the importance of providing a clear roadmap for their desired transformation.Crafting a marketable program [00:06:36]Discussing the need for clarity and specificity in programme outcomes, as well as the importance of balancing structure with flexibility to tailor the programme to individual client needs.The challenges of achieving goals [00:10:53]Jo discusses the experience of a client who didn't achieve their goals within the expected time frame and emphasises the need for understanding and support.Selling a program with confidence [00:12:06]Jo talks about the importance of believing in the value and transformation of a coaching programme and how it makes selling easier.Adapting coaching to meet client needs [00:13:28]Jo discusses the importance of tailoring coaching to individual client needs and suggests using different titles, such as mentoring, to make clients more comfortable.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you've been doing all the things and never had an inbound enquiry, this episode covers what may be missing in your content strategy.Jo emphasises the importance of gaining inbound leads and discusses the three pillars of effective content. She highlights the value of consistency, structured content planning, and showcasing proof through success stories and testimonials. The missing ingredient is also discussed, with an emphasis on understanding one's own buying habits and promoting products regularly with clear calls to action. By implementing these strategies, your coaching business can experience growth. The value of gaining inbound leads [00:00:00]Explains the importance of inbound leads and the higher conversion rate and faster growth they can bring to a coaching business.The three pillars of effective content [00:01:14]Discusses the importance of consistency, having a structured approach, and showcasing proof in creating effective content.The missing ingredient [00:05:45]Highlights the significance of clear product positioning in attracting inquiries and converting leads, and provides tips on how to choose one ideal client, one offer, and one platform for effective product positioning.Gaining Clarity on Product Positioning [00:11:52]Importance of gaining clarity on product positioning and the need for consistent frequency in promoting it.The Power of Call to Action [00:11:52]The significance of including a call to action in posts and different types of call to action that can be used.Consistent Valuable Content [00:11:52]The key to attracting inbound enquiries lies in consistently providing valuable content and clear product positioning.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you'd like to position yourself as an expert coach, Jo Lott shares five ways to go from coaching novice to industry leader. She emphasises the power of authentic storytelling and the importance of showcasing real case studies to connect with potential clients. Jo discusses the significance of mastering money mindset and the value of investing in coaching. She also explores navigating the coaching industry landscape, overcoming imposter syndrome, and the future of coaching. Jo concludes by encouraging listeners to trust themselves and reach out to her for further support.The Power of Authentic Storytelling [00:02:34]Using case studies and personal stories in marketing to showcase client transformations and attract potential clients.Mastering Money Mindset [00:05:07]Exploring the importance of charging appropriately for coaching services and the benefits of clients investing in their own development.Overcoming Common Coaching ChallengesJo talks about the common challenges facing coaches.The future of coaching and the need for a blended approachDiscussion on the emerging trend of micro-niching in coaching and the demand for a blended coaching approach that combines industry experience with pure coaching techniques.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

First off, let's address the elephant in the room. We've all seen those flashy ads and success stories claiming that hitting the 100k mark is a breeze. But is it really?Coaching, like any profession, requires dedication, skill, and a lot of hard work.While a tiny percentage of coaches might hit that 100k mark, those are often exceptions, not the rule.Don’t get me wrong, I am ambitious and love a big goal and I would encourage you to set a big goal too.But I also want to share honest information so you don’t beat yourself up about not achieving this financial goal which is supposedly a piece of cake.The 27th episode introduction [00:00:00] Introducing the podcast episode and discussing the challenges faced by coaches when entering the coaching arena.The myth of earning 100k per year [00:00:38] Exploring the misconception that earning 100k per year as a coach is easy and discussing the factors that contribute to financial success in the coaching industry.The impact of experience, credibility, marketing, and identity [00:10:16] Highlighting the importance of experience, credibility, effective marketing, and self-belief in achieving financial success as a coach.The challenge of wearing too many hats [00:12:29] Discusses the challenge of coaches taking on multiple roles and the importance of focusing on the right tasks to reach their income goals.The reality of the 500k coach [00:13:41] Explains that the income number associated with being a 500k coach may not reflect the actual profit due to expenses, and encourages coaches to be realistic and kind to themselves.The journey of reaching 100k [00:14:57] Emphasises that reaching the 100k mark as a coach is possible but requires dedication, time, and continuous learning, and encourages coaches to focus on their own growth and success rather than comparing themselves to others.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you've been curious as to what goes on inside The Business of Coaching, this episode is for you. Jo discusses her program "The Business of Coaching" and answers common questions about joining, personal support, niching, and working with both men and women. She emphasises the benefits of being part of a supportive community and invites listeners to explore her program and a one-off sprint option called "Offer to Market in 30 Days."The business of coaching [00:01:27] Jo explains who the business of coaching is for and the results you can expect from joining.Phases of the program [00:06:06] Jo describes the three phases of the program: gaining clarity on niche and offer, marketing the coaching services, and ensuring amazing delivery.Continuous learning and refinement [00:04:52] Emphasises the importance of being part of a container that helps you continuously learn and grow, and how small refinements can transform your business.Finding the Right Path [00:10:56] Discussion on different routes to building a business and meeting personal needs for security and success.Transforming a Business [00:12:10] Case study of Natasha's transformation in her business, finding a balance between income sources.Personalised Support and Fast-tracking Progress [00:13:17] Explanation of the level of personalized support in the program and how it can accelerate progress in business.The podcast's community and working with men and women [00:21:19] Discussion about the community of coaches and the inclusivity of the program, including the experience of working with men.The importance of niche and progress [00:22:31] The significance of accepting feedback on niche and the emotional journey of making progress in the coaching business.Difference between programs and offer to market in 30 days [00:24:49] Explanation of the one-off program and its focus on selling offers quickly, compared to the six-month container of the business of coaching programUseful LinksContent Fortress: A Simple Content Marketing Strategy BookDownload the 12 ways to get clients nowLearn about Offer to Market in 30 Days sprintLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

The benefit of hindsight is a wonderful thing. Jo Lott shares five things she would do differently if she were starting her business from scratch. She emphasises the importance of niching down from the beginning and having a clear focus and target audience. Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for your coaching business. She highlights the power of email marketing and the importance of creating a compelling lead magnet. Additionally, she addresses the challenge of coaches being resistant to certain activities like social media.The importance of niching down [00:01:14]Jo discusses the importance of niching down in the coaching industry and shares examples of successful coaches who started with a tight niche.Investing in personal development and business education [00:04:42]Jo talks about the value of investing in personal development and business education, highlighting the limitations of trying to piece together information from free webinars and challenges.Building a system for content creation [00:07:53]Jo shares her experience of creating a system for content creation, focusing on one core piece of content (her podcast) and repurposing it into blog posts and social media content.The importance of an email list [00:11:07]Explains the benefits of having an email list and how it can lead to better response rates for offers.Creating an effective sales funnel [00:12:10]Discusses the return on investment of email marketing compared to social media and offers guidance on creating a successful sales funnel.Overcoming obstacles and setting goals [00:13:19]Addresses the mindset of setting big goals but having a list of things one doesn't want to do, and suggests reframing those limitations into positive actions.Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInJoanna Lott's websiteRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Relationships build your business (and are the key to happiness!).Jo emphasises the importance of actively listening and providing a safe space for clients to express themselves. She discusses the significance of empathetic communication and establishing clear expectations. Jo also highlights the value of tailoring coaching to individual needs and showing genuine care and support. Consistency, support, and celebrating clients' achievements are additional keys to maintaining a strong coach-client relationship. She also covers how to continue the coaching relationship once the programme period finishes.Useful LinksOffer to Market in 30 Days - starts 18 September! Learn more and sign up here.Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

82% of coaching businesses fail in the first two years. I'll share insights on the common mistakes that can lead to coaching business failure. Lack of Clarity [00:01:17]Coaches fail due to lack of clarity about their niche, target market, and unique value proposition.Ineffective and Inconsistent Marketing [00:03:56]Many coaches struggle with ineffective and inconsistent marketing, using the wrong communication channels and failing to convey their expertise convincingly.Embrace Lifelong Learning [00:10:18]Continuous learning and staying ahead of the curve are essential for success in the coaching industry. Surrounding yourself with inspiring individuals and updating skills and knowledge is crucial.Your Action Plan for Success [00:11:32]Creating a tangible action plan for coaching business success, including self-assessment, niche refinement, brand building, and marketing blueprint.Your Marketing Blueprint [00:12:44]Developing a comprehensive marketing plan, both online and offline, to build trust with the audience and attract clients through various touchpoints.Skill Development and Confidence Boost [00:13:55]Investing in continuous learning, identifying and mastering one skill, combating imposter syndrome, and acknowledging wins for a confidence boost.This episode offers practical advice for coaches looking to thrive and avoid costly mistakes. Useful LinksOffer to Market in 30 Days - starts 18 September! Learn more and sign up here.Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever wondered if social media actually generates clients?Then this episode is for you. Jo Lott introduces her client Kate Hill, who has achieved remarkable success in her coaching business by going all in on her strengths. Kate talks through her journey using platforms like TikTok, Facebook, LinkedIn, and Instagram, where she has amassed a significant following and attracted high-level professional leadership coaching clients. Kate highly recommends working with Jo for anyone considering it.The power of TikTok for business [01:18] Kate Hill's success in using TikTok for her coaching business, reaching CEOs and high-level professionals.The benefits of joining a coaching program [02:41] Kate Hill shares her experience of joining Jo Lott's coaching program and the positive impact it had on her business.The importance of niching and sales pitch [05:34] Kate discusses the significance of niching down and developing a clear sales pitch, which helped her attract clients and increase her confidence in sales calls.Using TikTok for Comedy Skits and Engaging with Viewers [09:42] Kate Hill discusses how she uses TikTok to create comedy skits that resonate with viewers and spark conversations.Getting Sales and Clients from TikTok [10:29] Kate shares her success in generating sales and acquiring new clients through TikTok, surpassing other marketing channels.Diverse Clientele and Niche Coaching [11:29] Kate talks about her clients, including a luxury brand marketer, a senior NHS professional, and small business owners, emphasising the importance of niching while still attracting a variety of clients.Useful LinksOffer to Market in 30 Days - starts 18 September! Learn more and sign up here.The Business of Coaching programme detailsConnect with Jo on LinkedInDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you've ever wanted to launch a group programme, or want to improve your current programme this is for you. Jo shares her experience and tips for successfully launching and running a group coaching program. She also announces a competition to win a 1-to-1 coaching session with her for reviewing the podcast. Jo emphasises the importance of having a clear program promise and niche, knowing your stats before launching, and delivering an amazing onboarding experience. She encourages coaches to set a launch date, map out the necessary steps, and start building the audience and content required to fill the group programme.The Eight-Week Promotion Period [00:02:19]Jo discusses the importance of giving yourself at least an eight-week promotion period when launching a group program, as it takes time and preparation to effectively promote and attract participants.Creating a Clear Program Promise [00:04:42]Jo emphasises the need to create a clear program promise for a group program, focusing on the tangible difference it can make in participants' lives rather than just the topic or goal.Delivery and Creating an Interactive Learning Experience [00:08:04]Jo talks about the importance of creating an interactive learning experience in a group program, where participants can gain valuable insights from their peers and feel a sense of community. She also mentions the power of vulnerability in connecting with others on a deep level.Episode summary:Clear program promise [00:11:36]Importance of having a clear program promise that speaks to the end goal of the participants.Knowing your stats [00:11:36]The importance of knowing your audience and their numbers before launching a group coaching program.Delivery and onboarding experience [00:12:42]Tips for offering an amazing onboarding experience and group calls to ensure participants show up every week and gain referrals.Useful LinksEmail Jo to mention that you've reviewed the podcast to be entered into the competition to win a 1:1 sessionConnect with Jo on LinkedInDownload the 12 ways to get clients nowJoanna Lott's websiteRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Setting boundaries in your business can be difficult. Jo shares her personal struggle with work-life balance and the challenges of switching off when your business means so much to you. But setting boundaries is essential for well-being and business growth, as burnout is a significant threat to entrepreneurs. Jo suggests setting boundaries in terms of work hours and advises thinking of it as an act of self-love. Jo outlines five steps to begin setting healthy boundaries and encourages listeners to celebrate their wins and nurture their dreams.Setting Boundaries for Well-being [00:02:44]Explains the importance of setting boundaries for physical, emotional, and mental well-being in personal and professional life.Balancing Work Hours [00:04:05]Discusses the need to determine whether to have set work hours or a more flexible approach, and shares personal experiences and insights.Steps to Setting Boundaries [00:06:23]Provides steps to start setting boundaries in a healthy and compassionate way, including reflecting on needs and values, clear communication, self-compassion, consistency, and respecting others' boundaries.Setting Boundaries Can Make a Huge Difference [00:11:16]Explains the benefits of setting boundaries, such as reclaiming control, eliminating stress, and having clarity and focus.Celebrate Every Win [00:12:36]Encourages celebrating small victories to notice the positive impact of setting boundaries.Useful LinksDownload the 12 ways to get clients nowJoanna Lott's Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Corporate contracts can bring some consistent income into your coaching business. Jo shares her personal experience of landing a corporate contract and highlights the benefits, such as growth, stability, and higher rates. Jo provides six strategies for securing corporate clients, including researching and identifying ideal clients, leveraging your network, crafting a compelling value proposition, developing tailored proposals, offering pilot programs, and collaborating with potential partners. These strategies aim to help coaches establish successful partnerships with organisations. Useful LinksOffer to Market in 30 Days - starts 18 September! Learn more and sign up here.Joanna Lott's website and programmeDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Comparisonitis among coaches is rife. Jo offers strategies to overcome this tendency, including recognising when comparisonitis is happening, shifting focus to one's own journey, celebrating wins, collaborating with other coaches, reframing comparison as inspiration, highlighting unique value proposition, seeking feedback and improvement, practising self-compassion, and prioritising self-care. Jo shares personal experiences and encourages listeners to trust and believe in themselves, emphasizing the importance of their unique perspectives and contributions. Part One: Recognising the trap [00:01:12] Explains the trap of comparisonitis and the negative effects it can have on coaches' progress and success.Part Two: Focus on your own journey [00:02:29] Encourages coaches to shift their focus from others' achievements to their own journey, celebrate wins, and acknowledge progress.Part Three: Embrace collaboration [00:03:48] Highlights the importance of collaborating with other coaches, sharing knowledge, and building a supportive network instead of viewing them as competition.Part 4: Embracing your unique value proposition [00:12:07] Recognise and embrace your unique strengths and ways of explaining things, as they are valuable and needed by others.Part 5: Trusting and believing in yourself [00:12:07] Have confidence in your abilities and trust that you are capable of achieving great things as a coach.Useful LinksConnect with Jo on LinkedInJoanna Lott's website and programmeDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Let's talk about market sophistication and its relevance to the coaching industry. Joanna explains the five levels of market sophistication in the coaching industry and provides strategies for coaches to navigate the competitive market. She emphasises the importance of building a strong brand, embracing innovation and highlighting your unique value proposition. First Level: Hello Market [00:01:16] Introducing a unique coaching service that captures the needs of the market and showcasing its value and benefits.First Level: Hello marketSecond Level: What is this? Third Level: How does this work?Fourth Level: Fierce CompetitionFifth Level: New Experiences Useful LinksDownload the 12 ways to get clients nowConnect with Jo on LinkedInThe Business of Coaching programmeRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Are you a coach looking to build a successful business? Join us in this episode as we dive into Natasha Weller's journey in building her coaching business and the valuable lessons she learned along the way. Have you ever wondered how to overcome mindset blocks and gain the support you need to achieve success? Natasha shares her experience of investing in herself and joining a coaching programme that transformed her business and boosted her confidence.Natasha specialises in career coaching for individuals in their 20s and 30s. Initially hesitant to niche down, she discovered the power of specifying her target audience and attracting clients who resonated with her expertise. Through the coaching programme, Natasha found a supportive community of like-minded coaches, helping her navigate the challenges of self-employment and gain visibility.One of the most valuable lessons Natasha learned was shifting her mindset around pricing. With Jo's guidance, she overcame her discomfort and started charging higher prices that reflected the value she provided. This shift not only had a significant impact on her business but also boosted her confidence as a career coach. Join us in this episode and unlock the secrets to building a successful coaching business while balancing motherhood and personal growth.[00:00:27]Introduction to Natasha's journey and the purpose of the conversation.Natasha's struggles, decision to invest, and positive impact on her business.[00:02:31]Natasha's decision to specialise in early to mid-career stages and the initial fear of niching down.The power of defining a specific niche and the misconception about losing clients.[00:05:52]Natasha's initial fear of investing in herself and the realisation that it was worth it.The impact of the coaching programme on taking action and overcoming mindset blocks.[00:09:59]The Impact of the Business of Coaching Programme.Natasha discusses the positive impact of the coaching programme on her business, including community support, financial benefits, and increased confidence.[00:10:40]Transition from University Background to CoachingNatasha talks about her shift from a university career to becoming a career coach and the change in mindset regarding charging for her services.[00:11:49]Working with Jo LottNatasha shares her experience of working with Jo Lott, highlighting the honesty, authenticity, and support she received, as well as the belief in each individual's unique path.Useful LinksJoin The Business of Coaching nowConnect with Jo on LinkedInDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One!...

If you're a coach whose growth is not as fast as you want it to be, listen in to see if you are making one or all of these mistakes. The most valuable lesson? Focusing on one thing, building relationships, and avoiding shiny object syndrome. Shiny Object Syndrome [00:01:10]Joanna talks about the common mistake of wanting to do all the things at once, and how it can hinder the growth of a coaching business. She advises focusing on one or two marketing channels and being consistent.Not Mastering One Thing [00:05:55]Joanna discusses the importance of having a clear and compelling coaching offer, and committing to one specific coaching offer. She encourages coaches to create a signature coaching offer to stand out in the marketplace.Forgetting that Relationships Build Your Business [00:08:32]Joanna emphasises the power of building relationships with everyone you meet, and how it can be a vital part of attracting business. She advises being helpful and kind to everyone, and not being attached to the outcome.Biggest Mistakes in Coaching Business [00:11:50]Joanna talks about the three biggest mistakes that can hinder the growth of a coaching business: shiny object syndrome, not mastering one thing, and forgetting that relationships build your business.High Touch Mentoring Program [00:11:50]Joanna shares how she can help avoid these mistakes through her high touch mentoring program, the Business of Coaching, which offers step-by-step guidance on building a coaching business.Call to Action [00:12:50]Joanna encourages listeners to connect with her on LinkedIn or Instagram, share the episode with a friend, and leave a review.Useful LinksThe Business of Coaching programmeConnect with Jo on LinkedInDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions. Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of people, coaches can position themselves as experts and attract clients seeking solutions. She also shares five steps to discover a profitable niche, starting with reflecting on passions, skills, and interests to lay the foundation for a profitable niche.Introduction to Profitable Niches [00:00:28]Joanna Lott introduces the podcast episode and the topic of profitable niches for coaches.Importance of Niche for Coaching Business [00:01:29]Joanna Lott explains what a niche is and why it is important for a coaching business to have a profitable niche in a crowded coaching market.Steps to Discover Profitable Niche [00:04:47]Joanna Lott shares five steps to discover a profitable niche for a coaching business, including reflecting on passions, skills, and interests, researching market demand, and creating a signature coaching offer.Useful LinksJoanna Lott's website with the 12 Ways to Get Clients NowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Creating a vision for your dream life and business is vital for your success. Jo Lott shares a story of commitment from Carrie Green, the founder of the Female Entrepreneur Society, and advises listeners to craft a detailed plan of their dream life without worrying about practicality for now. Jo emphasises the importance of having a clear vision and taking actionable steps towards achieving it. She also acknowledges the potential challenges that may arise when pursuing entrepreneurship and encourages listeners to stay committed to their vision.Unleashing Your Vision [00:00:27]Encouraging listeners to consider their vision and create a detailed plan for their dream life and business, using Carrie Green's story as inspiration.Commitment to the Cause [00:02:24]Sharing Carrie Green's story of commitment to her cause of sharing female entrepreneur stories, despite having no income for two years, and how it led to her company generating millions of pounds every year.Crafting Your Plan [00:07:57]Encouraging listeners to craft a detailed plan of their dream life without worrying about practicality for now, and to disregard time-bound goals in order to dream without limits.Unleashing Your Vision [00:10:58]Jo encourages listeners to create a detailed plan of your dream life and business, and seek out someone who shares your vision.Identifying First Steps [00:12:54]Break down your vision into actionable goals and take small steps to transform your business.Surrounding Yourself with Support [00:17:09]The importance of finding a supportive community that believes in your vision and encourages your growth.Useful LinksJoanna Lott's website and Download the 12 Ways to Get Clients NowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Future Pacing helps clients visualise their future and feel motivated to take action towards their goals. Jo shares two types of future pacing techniques, positive and negative, and emphasises the importance of combining them for a powerful call to action. She also addresses ethical concerns Introduction [00:00:00]Jo Lott introduces herself and the topic of future pacing to attract clients.Dare Greatly event and future pacing [00:00:27]Jo talks about her recent Dare Greatly event and how future pacing can help people visualise themselves in opportunistic times of the year, such as summer.Positive and negative future pacing techniques [00:02:24]Jo explains the two types of future pacing techniques: positive and negative, and how they can be combined for a powerful call to action.Future Pacing Techniques [00:10:17]Jo Lott explains how future pacing can be used in various communication channels to attract clients and encourages listeners to implement positive and negative future pacing techniques.Ethical Concerns [00:10:17]Jo Lott addresses the ethical concerns around future pacing and emphasises that it is all about good intentions to help clients move forward.Call to Action [00:11:16]Jo Lott urges listeners to use future pacing to inspire people to seek help sooner and transform their lives.Useful LinksJoanna Lott's website and download the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Jo discusses the reasons why some coaches struggle to take action in their business and how to overcome those obstacles. She emphasises the importance of stepping out of your comfort zone and into the growth zone, as well as finding a supportive community to remind oneself of the possibilities. Jo shares her personal experience of being scared to tell anyone about her business and how she had to work on her inner self to overcome that fear. She also highlights the role of thoughts and emotions in driving actions and results.Why you aren't taking action [00:00:26]Jo discusses the reasons why people struggle to take action in their coaching business and how to overcome it.The role of beliefs, past experiences, and conditioning [00:07:22]Jo explains how beliefs, past experiences, and conditioning can influence our thoughts and emotions, and how to challenge and evaluate them.The impact of information and media [00:09:36]Jo talks about how the information and media we consume can greatly influence our thoughts and emotions, and how to be aware of it.Factors that influence our thoughts and emotions [00:10:37]Jo discusses the factors that influence our thoughts and emotions, including information and media consumption, self-talk, and seeking support from a coach or therapist.Structured framework to overcome negative self-talk [00:11:49]Jo provides a structured framework to help listeners overcome negative self-talk, including becoming aware of beliefs, past experiences, conditioning, society influences, and information and media consumption.Useful LinksJoanna Lott's website and the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Having a unique coaching system will help you to differentiate yourself from the competition, refine and perfect your process, and create multiple streams of income. Jo encourages you to focus on what your clients want, not just what they need, and determine your pricing based on the transformation you provide.IN PERSON EVENT - DARE GREATLY - 26 MAYCreating a Signature Coaching Offer [00:00:26]Jo discusses the importance of having a signature coaching system and how it can differentiate you from other coaches, create more reliable outcomes, and allow you to filter out clients who aren't a good fit.Selling What They Want, Not What They Need [00:05:31]Jo explains the importance of positioning your coaching in a way that resonates with clients and addresses their immediate desires, using the analogy of the front door and back door.Identifying Your Ideal Client's Front Door Issue [00:07:23]Jo advises coaches to actively lead with their ideal client's front door issue, the big goal they are currently aware of and actively seeking, to attract clients and help them achieve their goals.Creating a Compelling Headline [00:10:18]Crafting a headline that resonates with clients by understanding their front door issue and expressing it in concrete terms.Steps in a Coaching Program [00:11:18]Outlining three to six steps in a coaching program to provide a tangible roadmap for clients.Determining Pricing [00:12:13]Thinking about pricing in terms of the transformation provided versus the cost of a session and confidently setting prices.Useful LinksJoanna Lott's websiteConnect with Jo on LinkedInDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Happy International Coaching week! In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, invites you to go all in on gaining new clients in the next two weeks. Jo emphasises the importance of setting intentions, visualizing success, and being persistent. She shares four simple steps and 13 different ways to gain new clients, including creating proof-based posts, sharing lead magnets, and attending networking events. DARE GREATLY LIVE EVENT - 26 MAY 2023!Set the Intention [00:00:27]Jo talks about the importance of setting an intention and invites listeners to set a specific goal for the amount of money they want to earn or the number of clients they want to sign in the next two weeks.Feel into it [00:05:16]Jo encourages listeners to visualise the process of getting a new coaching client, from receiving a message to booking a call and signing them up. She emphasizes the importance of feeling the excitement and joy of this process.Set the Strategy [00:06:14]Jo shares 13 different ways to get new coaching clients, including telling everyone you know what you do, putting out proof-based posts with a direct call to action, and offering a free coaching session. She advises listeners to choose the strategies that feel right for them.Ways to create engaging social media posts [00:10:29]Jo Lott shares five ways to create engaging social media posts, including using real-life examples and sharing your own story.Strategies to gain new coaching clients [00:13:17]Jo Lott shares eight strategies to gain new coaching clients, including holding a webinar or free challenge and messaging new followers.Following up with unconverted inquiries [00:18:10]Jo Lott shares the importance of following up with unconverted inquiries and gives an example of how she did it to gain new clients.13 Ways to Get New Clients [00:20:27]Jo shares 13 ways to get new coaching clients in the next two weeks and directs listeners to her website for even more ideas.Be All In [00:21:28]Jo encourages listeners to keep going and not give up, reminding them that it can take up to six months for a potential client to make a decision.Summary of Steps [00:23:24]Jo summarizes the four steps to getting new coaching clients: set the intention, feel into it, set the strategy, and be all in. She also shares the 13 ways to get new clients mentioned earlier in the episode.Useful LinksJoanna Lott's websiteDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found...

In this episode of the Women in the Coaching Arena podcast, business mentor and ICF accredited coach Jo Lott discusses the topic of "People Who Pay, Pay Attention." Jo explains why coaches should not feel guilty for charging high professional prices for their services. She believes that when clients pay a high price for coaching, they perceive more value in the service being offered, which leads to a higher level of commitment and motivation to achieve their desired results. Jo emphasises the importance of accountability, expertise, and recognition of the value of coaching services.Introduction [00:00:00]Jo introduces herself and the podcast.Value Perception [00:02:24]Jo explains why clients who pay high prices for coaching perceive more value and are more committed to achieving their goals.Expertise [00:08:20]Jo discusses how coaches who charge high prices often have invested significant time and resources into their education and training, and can provide clients with more advanced strategies and techniques.Commitment [00:10:36]Clients who invest in high-priced coaching make a significant financial commitment to their growth and development, leading to a higher level of commitment to their goals and a willingness to do whatever it takes to achieve them.Focus [00:12:35]Clients who pay for coaching are often more focused on their goals and the steps necessary to achieve them, dedicating more time and energy to their growth and development.Value of Coaching Services [00:15:47]It's important to recognise the value of coaching services and charge accordingly, as people who pay for coaching perceive more value in the services being offered, receive a higher level of accountability, and make a significant financial commitment to their growth and development.Useful LinksConnect with Jo on LinkedInJoanna Lott's websiteDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this episode of the Women in the Coaching Arena podcast, Jo Lott, a business mentor and ICF accredited coach, discusses the importance of developing a healthy money mindset as a coach. She emphasises that our beliefs and attitudes around money can have a significant impact on our business, well-being, and how we value ourselves as coaches. Jo provides practical ways to cultivate a healthy money mindset, including understanding our relationship with money, charging for transformation rather than the number of sessions, and releasing limiting beliefs. Money Mindset for Coaches [00:00:27] Jo discusses the importance of understanding your relationship with money, charging for transformation, focusing on abundance, releasing limiting beliefs, and celebrating successes.Childhood Experiences with Money [00:02:34]Jo encourages coaches to reflect on their childhood experiences with money and how they shape beliefs and attitudes around money.Shifting Your Mindset [00:04:41]Jo outlines practical ways to create a healthy money mindset, including believing in the value of coaching services, charging for transformation, focusing on abundance, releasing limiting beliefs, and celebrating successes.Believing in the value of your coaching services: 00:05:53Charging for the transformation, not for the number of sessions: 00:05:53Focusing on abundance: 00:07:08Releasing limiting beliefs: 00:08:09Celebrating your successes: 00:09:11Developing a healthy money mindset is an ongoing process: 00:09:11Importance of cultivating a healthy money mindset for building a sustainable coaching business: 00:10:20Useful LinksConnect with Jo on LinkedInJoanna Lott's websiteDownload the 12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this episode of the "Women in the Coaching Arena" podcast, host Jo Lott discusses the common feelings of imposter syndrome that many coaches experience and provides four steps to overcome it. She emphasises that these feelings are universal and can come up for anyone, especially when doing something out of their comfort zone. Jo shares the results of a poll she conducted at a conference and reassures listeners that they are not alone in feeling this way. The four steps to overcome imposter syndrome are: uncover the roots of the imposter syndrome, know your imposter syndrome script, rewrite your imposter syndrome story, and reprioritise your authentic self.**Four Steps to Tackling Imposter Syndrome [00:00:27]**Introduction to imposter syndrome and its common symptoms. Poll results showing how prevalent imposter syndrome is. Personal experience with imposter syndrome as a coach.**Uncover the Roots of Imposter Syndrome [00:08:58]**Exploring the origins of imposter syndrome, often stemming from childhood experiences. Reflecting on personal behaviours and their benefits. Identifying the impact of imposter syndrome on personal and professional life.**Challenge Your Inner Critic [00:11:50]**Recognising and challenging negative self-talk. Reframing thoughts and beliefs. Practising self-compassion and self-care.**Celebrate Your Successes [00:16:00]**Acknowledging and celebrating personal achievements. Keeping a success journal. Recognizing the value of personal growth and learning.**Imposter Syndrome Script [00:10:57]**How childhood labels can hold us back and how to challenge negative thoughts.**Rewriting Your Story [00:17:26]**How to question and reframe negative thoughts through journaling and reflection.**Prioritizing Your Authentic Self [00:20:51]**Identifying and declaring your unique abilities to build a sense of self and take action.**Gratitude and Affirmations [00:13:06]**The importance of acknowledging successes and using affirmations to reprogram your mind.Note: The section also includes tips on challenging negative thoughts and the importance of writing things down.**Overcoming Imposter Syndrome [00:22:41]**Tips on how to overcome imposter syndrome as a coach, including the importance of gratitude journaling and the need to reframe negative thoughts.**Four Steps to Tackling Imposter Syndrome [00:23:36]**A summary of the four steps to tackle imposter syndrome: uncover the roots, know your script, rewrite your story, and reprioritize your authentic self.**Believing in Yourself [00:24:40]**Encouragement to trust and believe in yourself, and to pursue your dreams. Useful LinksLearn more/sign up to Offer to Market in 30 Days starting 24 AprilConnect with Jo on LinkedInJoanna Lott's website<a...

In this episode, business mentor and ICF-accredited coach Jo Lott discusses the five critical steps that coaches need to take to achieve financial independence and how long it might take to accomplish them. She emphasises the importance of choosing a profitable niche, creating an irresistible offer, building an audience, investing time in growing a financially viable business, and starting a personal growth journey. Jo shares her own experience and the experience of other coaches she has worked with, providing valuable insights and guidance for those looking to build a successful coaching business.Steps to Financial Independence [00:00:28]&nbsp;Jo discusses the five critical steps coaches need to take to gain financial independence and how long it might take to achieve that.Importance of a Profitable Niche [00:02:24]&nbsp;Jo emphasises the importance of choosing a profitable niche and the elements that need to be in place for a coaching business to succeed.Elements of a Profitable Niche [00:07:49]&nbsp;Jo explains what she means by a profitable niche and the four elements that make up a solid niche.Testing and Refinement of Niche [00:09:58]&nbsp;Jo talks about the importance of testing and refining a niche over time to achieve clarity on each element.Front Door vs Back Door [00:11:02]&nbsp;The importance of leading with the client's immediate problem and not trying to sell them what they really need.Profitable Niches [00:12:43]&nbsp;The different profitable niches for coaching, including business coaching, executive coaching, performance coaching, financial coaching, career coaching, health coaching, life coaching, fitness coaching, and relationship coaching.Choosing a Niche [00:16:05]&nbsp;The average timeframe to choose a niche, which is around three years, and the importance of getting direct feedback and support.Creating an Irresistible Offer [00:18:12]&nbsp;The top three mistakes coaches make when creating offers, including selling by the hour, selling by the number of sessions, and selling by the timeframe. The importance of focusing on the client's end goal. LINK TO SIGN UP TO LIVE FREE OFFER WORKSHOP ON 23 APRIL 2023 Create a high-value coaching offer (joannalottcoaching.com)Steps to Financial Independence [00:20:55]&nbsp;The five critical steps to reach financial independence as a coach: choose a profitable niche, create an irresistible offer, build an audience, invest time, and work on your mindset.Choosing a Profitable Niche [00:20:55]&nbsp;The importance of choosing a profitable niche and being specific when telling people what you do.Building an Audience [00:22:52]&nbsp;The average timeframe to build an audience or community to sell...

In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, shares her insights on how coaches can save time and money in their business. She highlights five common problems faced by coaches, such as being distracted by new tasks, being overly ambitious with time, not utilizing available technology, lacking deadlines and accountability, and not knowing what they don't know. Jo provides practical solutions to these problems, such as focusing on what you are selling, time-blocking your calendar, using available technology, implementing accountability measures, and seeking help from mentors. Overall, Jo's tips provide actionable advice for coaches looking to achieve their goals more efficiently. Key Points From This Episode[00:01:40] The first problem is shiny object syndrome[00:02:30] Start by focussing on what you're selling. Jo mentions mapping out a high-value offer How to Sell Coaching by creating a Signature Coaching Package (joannalottcoaching.com)[00:05:30] Add in any bigger projects to your annual plan and remember Parkinsons Law[00:06:30] Break it down into smaller steps[00:07:30] The second problem is being overly ambitious with your time[00:10:00] The third problem is not utilising technology[00:10:30] How to use Chat GPT[00:12:30] Automate[00:13:30] The fourth problem is lack of deadlines and accountability [00:15:30] How to use Focusmate[00:16:32] The fifth problem is you don't know what you don't know. Here's the image Jo mentions All Possible Knowledge a - MSM, LLC (mcdonaldsalesandmarketing.biz)[00:18:30] Jo summarises today's episodeShiny object syndromeBeing overly ambitious with your timeNot utilising technologyNo deadlines or accountability in placeYou don't know what you don't knowTools mentioned in this episodeToggl: Time Tracking Software, Project Planning &amp; Hiring ToolsFree Online Appointment Scheduling Software | CalendlyIntroducing ChatGPT (openai.com)Focusmate - Virtual coworking for getting anything doneUseful LinksLearn more/sign up to Offer to Market in 30 Days starting 24 April<a href="https://www.linkedin.com/in/joannalott/" rel="noopener...

The coaching industry is the second fastest industry of the world and you may be wondering - is there room for me in this billion dollar industry? In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares trends and predictions along with ideas of what you can do to stand out as the amazing person you are in this industry.Key Points From This Episode[00:00:45] Jo shares the latest research by PWC that coaching is the second largest industry in the world. [00:02:00] Jo talks through how those qualifying as coaches has increased over the past two years.[00:04:00] There are 12 coaches per 1 million population. [00:05:00] What this means for you in terms of solving specific problems and standing out as an expert in your field.[00:06:00] How you can start to find or refine your niche. [00:07:00] Why entrepreneurship is so different to employment[00:08:00] Jo shares some trends arising over the past few years. [00:10:30] How you can innovate to create new solutions.[00:13:00] Lean into the unknown - there is no rule book.[00:14:30] Jo summarises 5 key points: The industry is the second fastest industry in the world and worth billions of dollars. There is an increase in the number of people becoming qualified coaches but there's also an increase in the awareness of coaching and demand. You have a huge opportunity to bring your whole unique self into your business to serve deeply in your own specific way. Three core areas people are happy to invest in are health, wealth, and relationships. People are crying out for connection. How can you be the one who provides that deep connection and who goes beyond surface level tips, giving results in advance of working with you?Useful LinksLearn more/sign up to Offer to Market in 30 Days starting 24 AprilConnect with Jo on LinkedInJoanna Lott's websiteDownload the&nbsp;12 ways to get clients nowRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.