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Joanna Lott
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.
In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.
You have a gift that needs to be shared and Joanna is here to help you do it.
89 | 5 Strategies for Your Most Profitable & Joyful Coaching Year in 2025
Jo Lott focuses on the power of reflection and strategic planning for coaches as they transition into a new year. She invites listeners to reflect on their biggest wins, client transformation stories, and valuable lessons learned over the past year and create a vision for 2025, visualize their success and plan strategically for the future. Episode Timestamps:[00:02:00] Reflection exercise: Biggest wins in coaching business[00:06:00] Reflecting on business mission and values[00:07:00] Analyzing business metrics and growth[00:08:00] Honest business review: What didn't work this year[00:09:00] Discussion on long-term business vision[00:14:00] Vision planning for December 2025I hope you found this episode inspiring and helpful! If you’d like to dive deeper, I invite you to join me for my online workshop on December 5th, from 10:00 AM to 12:00 PM. Connect with other amazing coaches and craft a vision for your successful 2025!Useful LinksRegister for the 2025 Visionary Planning Online Workshop For Coaches Download the Free Digital version of Coches' Planner (edition 2025) Buy on Amazon a shiny printed copy of Coches' Planner (edition 2025) How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
17:3921/11/2024
88 | All In Its Own Good Time
This week Jo shares her insights from a recent in-person event and dives into the importance of divine timing and patience in the journey to success. She emphasises that every coach is at a different stage in their journey but often shares a common desire for immediate results. Jo reflects on her own experiences, illustrating how the lessons learned along the way are crucial for future success. This episode encourages embracing each phase of growth, recognizing that every step—no matter how challenging—is integral to the unfolding of your unique path.Episode Timestamps:[00:01:00] The Struggle with Divine Timing[00:03:00] The Analogy of the CEO[00:05:00] Avoiding Skipping Steps[00:07:00] My Own Experience with Timing[00:11:00] Trusting Your Unique Journey[00:14:00] Closing and Next StepsTakeaways: Every coach's journey is unique, and it's essential to trust your own timing. Success is a gradual process, and rushing can lead to missed valuable experiences. Embrace every stage of your journey, as they contribute to your future success. Avoid comparing your early journey to someone else's established success; focus on your growth. The struggles and challenges you face now are critical for your long-term development. Patience is vital in business; the right opportunities will come at the right time. Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15:1714/11/2024
87 | Should you offer 1:1 coaching, group coaching, or an online course?
Deciding between one-to-one coaching, group coaching, or creating an online course can be a pivotal moment in a coach's business journey. Jo Lott explores the unique benefits and challenges of each coaching model, emphasizing that you don’t have to limit yourself to just one approach.Episode Overview[00:01:00] - Pros and cons of a traditional one-to-one coaching model[00:02:00] - Group Coaching Deep Dive[00:04:00] - Managing group dynamics[00:05:00] - Lessons learned from experience[00:06:00] - Online Courses Exploration[00:10:00] - Making Your Decision[00:13:00] - Next Level Mastermind & The importance of continuous improvementKey Takeaways:- Start with 1:1 coaching to build a foundation- Group coaching requires strong facilitation skills- Online courses need a significant audience size- Consider combining multiple models- Focus on what energizes youUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
16:2707/11/2024
86 | How Levanah Went From Zero to 15 Clients in 6 Months
Did you know that it’s possible to build a successful coaching business, even as a complete beginner? Joanna Lott interviewed Levanah Gates, who transformed from a newly qualified coach to running a thriving practice with 15 clients in just six months. This episode is perfect for new coaches, career changers, or anyone wondering if they can really make it in the coaching industry.KEY TIMESTAMPS:[00:00:00] - Introduction and welcome[00:01:00] - Meet Levanah Gates and her background[00:02:00] - The transition from fashion buying to coaching[00:03:00] - Early business challenges and starting point[00:04:00] - Finding the right community and support[00:08:00] - The breakthrough moment: gaining 1000 followers overnight[00:09:00] - Managing sudden growth and discovery calls[00:11:00] - Building a sustainable client base[00:13:00] - Current business metrics and conversion rates[00:15:00] - Key lessons learned and biggest takeaways[00:17:00] - Future business plans and scaling strategies[00:19:00] - Who should consider the Business of Coaching program[00:20:00] - Final thoughts and closing remarksLevanah’s journey from fashion buying to coaching inspires others by showing that with the right support and dedication, building a successful coaching business is possible—even as a complete beginner. Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
21:0931/10/2024
85 | How to structure your coaching sessions
Discover how to build viable businesses without compromising coaching principles. Jo Lott, business mentor and ICF accredited coach provides practical guidance on creating a 12-week programme and shares practical tips for running effective coaching sessions.Key Timestamps: [00:00:00] - Introduction and welcome[00:01:00] - The challenge of structuring coaching programs vs. traditional coach training[00:03:00] - Real-world example: The importance of positioning your coaching offer[00:05:00] - Typical programme structure breakdown[00:06:00] - Programme length and pricing strategy[00:07:00] - Creating an effective programme roadmap[00:09:00] - The crucial first session structure[00:12:00] - Breakdown of a 60-minute coaching session[00:14:00] - Managing the "parking lot" technique[00:15:00] - Handling programme evolution and goal changes[00:16:00] - Guidelines for wrapping up programmes[00:18:00] - Final thoughts and conclusionKey Takeaways:- The ideal structure for a starter coaching program is 12 weeks - Create a flexible roadmap while maintaining adaptability to client needs- Focus on selling outcomes clients want while delivering coaching they need- Regular recontracting and goal alignment are essential- Use the "parking lot" technique to manage emerging topics- Always leave room for natural evolution of client goalsUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
18:5324/10/2024
84 | How to get clients using Linkedin
Leverage LinkedIn to attract coaching clients. With five years of experience using the platform for various coaching niches, Jo provides practical tips and strategies for optimising your LinkedIn presence and building meaningful connections.Episode Highlights:[00:01:00] - Why LinkedIn is ideal for coaches[00:02:00] - The importance of LinkedIn's organic reach[00:03:00] - Optimizing your LinkedIn profile: Headline tips[00:04:00] - The importance of a professional profile photo[00:05:00] - Crafting an effective "About" section[00:07:00] - Experience and services section tips[00:08:00] - Call-to-action link strategies[00:09:00] - Building authority through content creation[00:10:00] - Consistency in posting and engagement[00:11:00] - Types of content that perform well on LinkedIn[00:13:00] - The power of sharing client wins and testimonials[00:14:00] - Engagement strategies and building relationships[00:15:00] - The "lighthouse" approach to attracting clients[00:16:00] - Building genuine conversations through direct messagesReady to take action? Use this checklist to get started:Optimize your LinkedIn profile with a clear headline, professional photo, and client-focused "About" section.Post consistently, aiming for 2-5 times per week.Share a mix of personal stories, industry trends, and valuable insights.Engage meaningfully with others' content to build relationships.Thank you for listening to this episode! Feel free to connect with Jo on LinkedIn and send her a direct message to build a genuine connectionUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
16:0517/10/2024
83 | 5 Crucial Mistakes to Avoid When Planning and Running In-Person Events
Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and offers practical advice for coaches looking to organise retreats or events in today's predominantly online world.Episode Highlights:[00:00:00] Introduction and podcast overview[00:01:00] The challenges of filling in-person events in an online world[00:02:00] Mistake #1: Not allowing enough planning time[00:04:00] The importance of a pre-launch runway[00:05:00] Mistake #2: Failing to gauge interest before committing[00:07:00] Strategies for assessing audience interest[00:09:00] Mistake #3: Taking on too much financial risk[00:11:00] Tips for managing event finances and pricing[00:12:00] Mistake #4: Poor itinerary planning[00:14:00] Balancing structure and flexibility in your event schedule[00:15:00] Mistake #5: Inadequate marketing and pre-event engagement[00:17:00] Effective marketing strategies and participant engagement[00:19:00] Considerations for longer events and audience size[00:21:00] Wrap-up and key takeawaysKey Takeaways: When planning in-person events, allow sufficient time for marketing and logistics to succeed. Always gauge interest before committing to venues, avoiding potential financial losses and stress. Create a clear itinerary that balances structured content with time for networking and connection. Engage with your audience before the event to build excitement and commitment. Avoid taking on too much financial risk by utilizing pre-sale strategies and careful budgeting. Remember that effective event marketing often requires more effort than the event planning itself. Useful LinksIn-person one-day event "Dare Greatly in the Coaching Arena" on the 8th of November in London, booking link How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
22:0010/10/2024
82 | The Psychology of Premium Clients for Selling 1:1 Coaching
Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.Episode Highlights:[00:00:00] - Introduction and welcome[00:01:00] - Jo's reflection on attracting high-intent buyers[00:03:00] - The mindset of high-ticket clients: "This will work for me"[00:05:00] - Defining a high-ticket, high-value client[00:06:00] - The three pillars of selling any offer[00:08:00] - Why timing matters in decision-making[00:11:00] - Choosing your ideal client who wants to make a difference[00:13:00] - Understanding your ideal client deeply[00:14:00] - Sharing the experience of working with you[00:15:00] - Owning your authority and expertise[00:17:00] - Remembering your business is bigger than one offer or client[00:18:00] - Closing thoughts and call to actionKey takeaways:High-value clients have a growth mindset and are ready for transformationFocus on the identity shift that makes desired outcomes inevitableShare experiences and quick wins to attract premium clientsOwn your authority and expertise to justify premium pricingDon't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
19:0303/10/2024
81 | How to Self-Promote: A Coach's Guide to Ethical Marketing
Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.Episode Highlights:[00:00:00] - Introduction and podcast overview[00:01:00] - The self-promotion paradox and its challenges for coaches[00:02:00] - The hidden cost of modesty and missed opportunities[00:03:00] - Reframing self-promotion as active serving of ideal clients[00:05:00] - Psychology behind resistance to self-promotion[00:06:00] - Addressing imposter syndrome in self-promotion[00:07:00] - The likability factor and social expectations of modesty[00:09:00] - Authenticity concerns in self-promotion[00:10:00] - Reframing self-promotion as service, not sales[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:- Connect with your why- Lead with value- Evidence-based storytelling- Authentic voice- Regular consistent sharing[00:14:00] - The ripple effects of self-promotion in the coaching industry[00:15:00] - Addressing resistance to talking about money and success[00:17:00] - Call to action: Share a client success story on social media[00:18:00] - Closing remarks and resource informationVisit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!Useful LinksDARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInIf you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
17:1426/09/2024
80 | How to Land High-Ticket Clients Consistently: The 3-Step Strategy
Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy. Episode Timestamps:[00:00:00] - Introduction and welcome[00:01:00] - Defining "high-ticket" clients and the core problem for coaches[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business[00:03:00] - Step 1: Creating an irresistible offer[00:04:00] - The importance of focusing on client outcomes rather than session logistics[00:05:00] - Step 2: Mastering client attraction and creating value-driven content[00:07:00] - Addressing common misconceptions about coaching niches[00:09:00] - Step 3: Using a proven sales process to close deals effectively[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation[00:11:00] - Overcoming fear of rejection in sales calls[00:12:00] - Treating sales calls as coaching conversations[00:13:00] - Closing remarks and call to actionJoin Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.Don't forget to visit joannalottcoaching.com for more free resources and see useful links belowUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
12:5619/09/2024
79 | 7 Powerful Ways to Stand Out from Your Competitors in the Coaching Industry
Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.Episode Highlights[00:00:00] - Introduction and podcast overview[00:01:00] - The importance of standing out in the coaching industry in 2024[00:02:00] - Strategy 1: Be authentically you[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client[00:05:00] - Strategy 3: Build a memorable personal brand[00:06:00] - Strategy 4: Provide excellent, innovative service[00:08:00] - Strategy 5: Leverage customer case studies and testimonials[00:09:00] - Strategy 6: Build a tight-knit community[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")[00:12:00] - Episode summary and key takeaways[00:13:00] - Closing thoughts and call to action7 Ways to Stand Out from Your Competitors:Be authentically you: Share your unique journey and storiesSolve real, specific problems for your ideal clientBuild a memorable personal brand through authenticityProvide excellent, innovative service (e.g., unlimited laser coaching)Leverage customer case studies and testimonialsBuild a tight-knit community around your brandShow up and be seen - aim for "omnipresence" across platformsResources Mentioned30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
13:1912/09/2024
78 | How to use slow months to build your pipeline
Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing efforts and client acquisition strategies. Learn how to shift your mindset from survival mode to growth mode during these quieter periods.Show Notes:00:00 - Introduction to the episode00:58 - Understanding business seasons and the importance of consistency02:00 - Auditing your marketing funnel03:00 - Quick and easy sales strategies for immediate results05:00 - Nurturing and converting prospects06:00 - Ramping up content creation during slow periods08:00 - Engaging with others and building relationships on social media09:00 - Long-term marketing projects and becoming an authority in your niche10:00 - Boosting networking and outreach efforts11:00 - Reflecting on the big picture during slow seasons12:00 - Introduction to the 30-day Offer to Market Sprint program13:00 - Details about the Offer to Market Sprint and its benefits14:00 - Closing remarks and call to actionVisit joannalottcoaching.com for free resources and more information about Jo's coaching services.Remember to share this episode with a friend and leave a review if you found it helpful!Useful LinksOffer to Market in 30 Days - starts 16 SeptemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15:0205/09/2024
77 | Proof over promise: How to build your coaching business by showcasing real results
Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective. Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.Episode Timestamps[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises[03:00 - 05:00] The power of proof over promise in attracting clients[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials[08:00 - 10:00] Documenting client progress and transformations[10:00 - 12:00] Collecting diverse testimonials and case studies[12:00 - 14:00] The importance of video testimonials and leveraging social proof[14:00 - 16:00] Continuously updating and showcasing social proof[16:00 - 17:00] Tips for those starting out with limited proof[17:00 - 18:00] Summary and call to actionUseful LinksOffer to Market in 30 Days - starts 16 SeptemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
18:2629/08/2024
76 | 5 Pre-Launch Mistakes That Are Costing You Thousands
Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions. 00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands00:41 Introduction and Personal Update01:00 The Importance of Pre-Launch Phases01:45 Common Pre-Launch Mistakes02:48 Building and Engaging Your Audience04:19 Crafting Consistent Messaging05:30 Tracking Metrics and Data06:07 Creating a Strong Value Proposition06:30 Executing a Successful Pre-Launch08:56 Key Elements of a Pre-Launch Strategy13:27 The Power of a Waitlist18:07 Upcoming Program: Offer to Market in 30 Days 19:52 Conclusion and Final ThoughtsUseful LinksOffer to Market in 30 Days programme - starts 16 SeptemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
21:3822/08/2024
75 | The 5 Elements of High-Converting Discovery Calls (+ 2 Actionable Tips)
In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.Timestamps:00:00 - Introduction and personal update01:00 - The crucial importance of discovery calls in coaching03:00 - 5 key reasons why discovery calls are vital for your business05:00 - The 5 essential elements of an effective discovery call07:00 - Case study: How one coach quadrupled her client base09:00 - Common mistakes to avoid during discovery calls11:00 - The importance of practice in mastering discovery calls13:00 - 2 actionable tips to immediately improve your discovery calls14:00 - Episode summary and key takeaways15:00 - Information about Jo's coaching program for deeper insights16:00 - Closing thoughts on the transformative power of discovery callsUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
17:1915/08/2024
74 | 3 Common Messaging Mistakes Coaches Make (And How to Fix Them)
Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.Timestamps:[00:00:00] Introduction and Episode Overview[00:01:00] Common Messaging Mistake #1[00:02:00] Learning from Successful Coaches[00:04:00] Crafting Your Unique Message[00:07:00] Common Messaging Mistake #2[00:10:00] Common Messaging Mistake #3[00:12:00] Conclusion and Recap[00:13:00] Information about Jo's Business of Coaching Program[00:14:00] Closing Remarks and ResourcesKey Points:The importance of developing a unique perspective in your messagingHow to avoid generic language and create targeted messages for your ideal clientsStrategies for confidently communicating your expertise and valueThe benefits of joining Jo's Business of Coaching program for coaches looking to uplevel their businessUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
14:5408/08/2024
73 | From Coach Training to Business Launch: A Conversation with Emerging Coach Jess Spiers
Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches.Show Notes:00:00 - Introduction to Women in the Coaching Arena podcast with host Jo Lott01:00 - Introduction of guest Jess, who is considering joining the business of coaching02:00 - Jess shares her journey into coaching, including her ILM level 7 training03:00 - Discussion of Jess's biggest concerns about starting and growing a coaching business04:00 - Jess explains why she's considering working with a business coach at this stage05:00 - How Jess discovered Jo's podcast and what attracted her to the programme06:00 - Why Jess chose Jo over other business coaches07:00 - Jess's ultimate dream for her coaching business in the next 1-2 years08:00 - Discussion of hesitations about investing in a business coaching programme09:00 - Jo shares her own experience with money mindset shifts10:00 - Additional benefits Jess hopes to gain from the programme, including community11:00 - Jess's final thoughts on making the decision to invest in business coaching12:00 - Where to find Jess online (TwentyTwentyCoaching.co.uk and LinkedIn)13:00 - Wrap-up of the conversation with Jess14:00 - Jo's five tips for making big investment decisions:1. Can saying yes get you closer to your goal?2. Consider the potential return on investment3. Consider the alternative of not investing4. Consult your intuition5. Let faith be bigger than fearUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
17:2101/08/2024
72 | How Beth Went from 1 Corporate Client to 5 and Launched a Women's Leadership Programme in Less Than a Year
Jo Lott interviews Beth O'Neill, a leadership coach who completed Jo's Business of Coaching programme. Beth shares her journey from starting her coaching business to developing successful corporate and women's leadership programmes. She discusses the challenges she faced, the most helpful aspects of the programme, and her plans for future growth.Timestamps:[00:00:00] Introduction and Jo's summer plans[00:02:00] Beth introduces herself and her coaching focus[00:03:00] Beth's situation before joining the Business of Coaching programme[00:04:00] Most helpful aspects of the programme for Beth[00:06:00] Results and changes in Beth's life and business since joining[00:08:00] Beth's increased visibility and presence on LinkedIn[00:09:00] Beth's current client roster and programmes[00:10:00] Beth's experience working with Jo[00:11:00] Beth's biggest takeaway from the programme[00:12:00] Beth's future plans for her business[00:13:00] Who Beth would recommend the programme to[00:14:00] How to get in touch with Beth and her services[00:15:00] Beth's advice for new coaches[00:16:00] Outro and information on Jo's mentorship programmeKey Points:Beth developed her own leadership coaching programme and gained confidence in pricing her services.She increased her visibility on LinkedIn and expanded her client base.Beth now offers corporate coaching culture programmes and a women's leadership programme.The programme provided Beth with a supportive community and personalised mentorship.Beth emphasises the importance of authenticity and leveraging personal strengths in building a coaching business.Contact Information:Beth O'Neill: LinkedIn (Beth O'Neill PCC), Email ([email protected]), Instagram (@itsbethoneill)Jo Lott: Website (www.joannalottcoaching.com)Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
17:4225/07/2024
71 | Letter to my former self: Joanna Lott
Joanna shares a personal letter she wrote to her 23-year-old self, reflecting on her journey as a coach and entrepreneur. She discusses the growth, challenges, and valuable lessons learned along the way.Key Points:The importance of pushing past limiting beliefsRecognizing and valuing one's strengthsFinding courage to take steps towards personal growthThe power of raising your voice to make a differenceEmbracing vulnerability and authenticityHighlights:Joanna reads her letter to her former self, addressing fears, self-doubt, and future accomplishmentsReflections on the journey from working in an office to becoming a coach and business mentorInsights on personal growth and overcoming self-imposed limitationsTakeaways:We all carry limiting beliefs that need to be challenged regularlyFocus on what you want rather than what you don't wantRaise your voice to make a difference in your industry and lifeCall-to-Action:Listeners are invited to write their own letters to their former selves and share them with Joanna at [email protected] LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
08:1618/07/2024
70 | How Emma became fully booked
Jo Lott interviews her client Emma Marinos about her experience in Jo's Elevate program and how it helped grow Emma's coaching business.Timestamps:00:00 - Introduction and podcast overview01:00 - Introduction of guest Emma Marinos and background on the Elevate program02:00 - Emma describes her coaching business and reasons for joining Elevate03:00 - Most helpful aspects of the program, including creating a signature solution document04:00 - How the program helped Emma be more proactive in her business05:00 - Changes in Emma's workload and business as a result of the program06:00 - Shift in perspective on client relationships07:00 - Emma's experience working with Jo in the program09:00 - How the program opened up future possibilities for Emma's business10:00 - Emma's biggest takeaways from the Elevate program11:00 - Mindset changes Emma experienced12:00 - Emma's goals for the future of her business13:00 - Who Emma would recommend the program to15:00 - Where to find Emma online16:00 - Jo's key takeaways from the conversation17:00 - Information on Jo's upcoming Signature Solution program18:00 - Closing thoughtsUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
18:3911/07/2024
69 | The right environment to grow your coaching business
There are three core foundations crucial for building a successful coaching business. Drawing from her recent in-person event and her Business of Coaching programme, Jo explores how community, strategy, and commitment create the right environment for your coaching business to thrive. Discover practical insights, real-life examples, and actionable tips to transform your approach to business building.Timestamps:[00:00:00] - Introduction and overview of the episode[00:01:00] - First pillar: Community[00:02:00] - The importance of in-person connections and casual networking[00:03:00] - Online co-working as a community-building tool[00:04:00] - The benefits of diverse perspectives in a business community[00:05:00] - Second pillar: Strategy[00:06:00] - The importance of having a clear business strategy[00:07:00] - Financial planning and emotional aspects of money[00:08:00] - Simplifying business growth through clear steps[00:09:00] - Third pillar: Commitment[00:10:00] - Creating an environment that fosters commitment and accountability[00:11:00] - Success story: Transitioning to a full-time coaching business[00:12:00] - Evaluating business investments and support[00:13:00] - Closing thoughts and resourcesUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
13:0204/07/2024
68 | The power of decisive action (and how to take it)
In this game-changing episode of Women in the Coaching Arena, host Jo Lott reveals the secret weapon of successful entrepreneurs: decisive action. Discover why knowledge alone isn't enough and learn practical strategies to overcome hesitation, embrace imperfect action, and build the confidence to make bold moves that will propel your coaching business forward.Timestamps:00:00 - Introduction and episode overview01:00 - Why information without implementation holds coaches back02:00 - The true skill of entrepreneurship: decisive action03:00 - Understanding and overcoming trauma in decision-making05:00 - Strategies to break free from analysis paralysis06:00 - Embracing imperfect action: Start now, perfect later07:00 - How to develop your decisive action muscle08:00 - Taking ownership of your decisions and their outcomes09:00 - Handling criticism while staying true to your authentic self10:00 - The compound effect of small, consistent actions11:00 - Overcoming fear and doubt in the decision-making process12:00 - Your 24-hour challenge: Take action on a postponed decision13:00 - Key takeaways and summary14:00 - Closing thoughts and how to connect with JoUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15:1027/06/2024
67 | What is a business strategy? The 5 Core Components
Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.Defining a Business Strategy [00:02:00 - 00:03:59]The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]Clarity (Purpose, Mission, Vision, Brand) [00:04:00 - 00:05:59]Offer (What you're selling) [00:06:00 - 00:06:59]Marketing (How you'll get your business known) [00:07:00 - 00:07:59]Finances (Goals, Pricing, Legal Structure) [00:08:00 - 00:09:59]Operations (Systems, Processes, Team Management) [00:10:00 - 00:10:59]]Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
12:1220/06/2024
66 | Behind the Scenes: Zoe Fenn shares her business building journey
Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients.Show Notes:[00:00 - 02:00] Introduction and background on the podcast's focus.[02:00 - 03:00] Jo's excitement to share Zoe's case study and the significance it holds for her.[03:00 - 04:00] Zoe's background and the challenges she faced before joining Jo's program.[04:00 - 06:00] The valuable support and resources Zoe found helpful in the program.[06:00 - 08:00] The results and progress Zoe achieved through the program.[08:00 - 10:00] Zoe's success in selling her group program and creating an individual program.[10:00 - 11:00] Zoe's biggest takeaway: staying focused on the client's needs and perspective.[11:00 - 13:00] The importance of understanding the client's language, priorities, and challenges.[13:00 - 15:00] The difficulty of seeing one's own blind spots and the value of external support.[15:00 - 16:00] Zoe's plans for designing and delivering her group program.[16:00 - 17:00] Zoe's recommendation of Jo's program to others feeling entrepreneurial.[17:00 - 19:00] Zoe's praise for Jo's expertise, responsiveness, warmth, and coaching approach.[19:00 - 20:00] Jo's closing remarks and call to action.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
20:3613/06/2024
65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business
Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.Show Notes with Time Stamps:[00:00:00] - Introduction to the podcast and Jo Lott.Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]The mistake of being a generalist and working with anyone.The importance of niching down and being specific about your target market.Examples of niching down (e.g., coaches already earning £10K per month)Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]The necessity of being visible, whether through social media or other methods.Finding a consistent approach that works for you.Having a mission and goal beyond just financial success.Lesson 3: Focus on Delivering Great Results [00:06:00]The importance of case studies and testimonials for business success.Continuously reflecting on how to improve and support clients.The balance between pure coaching and mentoring/sharing experience.Lesson 4: Don't Undervalue Yourself [00:08:00]The tendency for coaches to undercharge their services.The importance of researching and charging professional rates.The relationship between price and perceived value.Gradually increasing prices as you gain experience and credibility.Lesson 5: Find Your Community [00:11:00]The difficulty of doing this alone and the importance of community.Surrounding yourself with like-minded individuals and positive environments.Jo Lott's program, "The Business of Coaching," as a potential community.Final Thoughts [00:13:00]Having faith and believing in the possibility of success.Taking consistent action to build faith.Success may not always look like the initial vision.[00:15:00] - Closing remarks, free resources, and call to action.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15:3506/06/2024
64 | A Step by Step Guide to Starting and Growing a Coaching Business
Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your coaching business to the next level, this episode offers invaluable advice and actionable steps to achieve your goals.Timestamps:[00:00:00] Introduction[00:01:00] The Importance of Foundational Steps[00:02:00] Personal Journey: From Self-Doubt to Confidence[00:03:00] Daily Practices for SuccessMorning affirmationsDaily meditationCelebrating winsOvercoming limiting beliefsGratitude journalConfidence coursePositive intelligence courseLinkedIn challenge[00:06:00] Balancing Time and Effectiveness[00:07:00] Essential Steps to Start Your Coaching BusinessOvercoming fearVision, mission, and valuesSetting financial goalsDeciding on a business format and setting up a business bank accountSetting up professional indemnity insurance[00:09:00] Marketing and Identifying Your Niche[00:10:00] Creating Tangible Offers and Growing Your Audience[00:11:00] Final Tips and Website SetupWebsite and email addressOnboarding system and contracts[00:12:00] Summary and CaveatMastering marketing and sales as a skillInvesting time and money into learning[00:14:00] Special Offer for Jo Lott's Mentorship Programme[00:15:00] Closing Remarks and Free ResourcesUseful LinksOnboarding and Retention Guide (£7)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15:3830/05/2024
63 | 6 Lucrative Coaching Niches: Finding Your Profitable Niche
Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.Timestamps:[00:00 - 02:00] Introduction[02:00 - 06:30] Business & Executive/Leadership Coaching Niches[06:30 - 09:30] Financial & Career Coaching Niches[09:30 - 12:00] Life & Relationship Coaching Niches[12:00 - 14:00] Recap & Closing Thoughts Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.Useful LinksFREE LIVE Workshop: How to become the go-to-coach - 24 May 10am-11.15am.How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
14:1523/05/2024
62 | No Excuses: Developing the Whatever-It-Takes Mindset
Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.Show Notes:[00:00:00] - Introduction[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.[00:08:00] - The need to develop emotional capacity for hustle through doing it.[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.[00:10:00] - Using accountability partners and planning to take imperfect action daily.[00:11:00] - Getting over the shame of making money outside of coaching when you need cashflow.[00:12:00] - Being willing to do things you don't love if needed to generate income for your business.[00:13:00] - Resourcefulness as a coach - finding creative ways to market, partner, create offers when resources are limited.[00:14:00] - Case study of a client getting a part-time coaching job alongside her business.[00:15:00] - The simple but not easy path of operating from "I'll find a way no matter what."[00:16:00] - Closing thoughts - tap into grit, resilience and a resourceful mindset.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
16:0516/05/2024
61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework
Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.Show Notes[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.[00:06:30] Jo then outlines a five-step framework creation process:[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
16:1609/05/2024
60 | Storytelling Secrets to Attract Coaching Clients
This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast[1:00 - 2:00] Introduction and overview of the storytelling topic[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details[10:00 - 12:30] Using metaphors and analogies effectively in storytelling[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust[16:30 - 17:00] Call to action to utilise storytellingJoanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
18:4402/05/2024
59 | 5 Things My Mosts Successful Clients Have In Common
Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you're a coach, entrepreneur or simply striving to up-level your mindset, this episode provides invaluable wisdom on the thought patterns that breed success.Timestamps:00:00 - Introduction01:00 - The importance of focusing on what you want to grow, not lack03:00 - Mindset #1: Celebrate wins and look for positivesJo discusses why celebrating small wins is crucial for staying motivated and seeing your own progress.04:00 - Mindset #2: Unwavering commitment to showing up for ideal clientsJo highlights how her top clients show up consistently out of commitment to serving their audiences, not making excuses.05:00 - Mindset #3: Stepping out of comfort zonesJo emphasizes the necessity of getting visible and doing the hard things like self-promotion that many avoid out of fear.07:00 - Mindset #4: Taking radical responsibilityInstead of victim mentality, Jo's star clients examine what separates them from elite performers and own their actions.09:00 - Mindset #5: Willingness to experiment and possibly failThe most successful embrace an experimental mindset and reframe potential failures as just part of the entrepreneurial journey.11:00 - Recap of the 5 mindsets and Jo's personal commitment to pushing her own boundariesUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
12:2925/04/2024
58 | From 0 to 48 Discovery Calls in 48 Hours: Exponential Growth Activities
Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time.Key Points:Introduction (0:00-2:00)The power of exponential growth vs linear growth for building an audienceWhy social media alone has limits for rapidly growing your coaching businessExponential Growth Strategy #1: Guest Appearances (2:00-4:00)Getting featured on other people's podcasts, videos, blogs, etc. to tap into their existing audienceHow to identify the right hosts/creators who have your ideal clientsThe benefits of borrowed trust and credibilityExponential Growth Strategy #2: Speaking (4:00-7:00)Pitching yourself to speak at conferences, seminars, meetups, etc. attended by your target clientsAn example of how one client landed huge speaking opportunities that resulted in new clientsTips for getting accepted as a speaker, even early onExponential Growth Strategy #3: Leveraging Existing Audiences (7:00-9:00)Working with complementary coaches/influencers to get featured in front of their audiencesA success story of a client who gained 700 Instagram followers and 48 discovery calls in 24 hoursExponential Growth Strategy #4: Online Advertising (9:00-11:00)Using paid ads on Facebook, Instagram, Google, YouTube to accelerate your reachThe need for upfront investment, having the backend set up properly, and a learning curveClosing Thoughts (11:00-13:00)Balancing exponential growth with your own consistent audience buildingThe benefit of having accountability and support in implementing these strategiesUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
13:4018/04/2024
57 | How to build your profitable niche and offer pyramid
Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.Key Takeaways:1.Front Door Focus on A to B Transformation - [00:01:00]Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.2.Is It a Bleeding Neck Problem? - [00:05:00]Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.3.Demonstrated Through Concrete Ideas - [00:09:00]Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.4.Your Point of View - [00:12:00]Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.Conclusion:[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
14:0611/04/2024
56 | Behind the Scenes: Louise Thompson shares her coaching business journey
There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world.Timestamps:[00:00:00] - Intro and welcome[00:01:00] - Jo introduces the episode and the conversation with Louise Thompson[00:02:00] - Louise shares her background and coaching niche[00:03:00] - Louise discusses joining Jo's program, The Business of Coaching, and her motivations[00:04:00] - The turning point that led Louise to invest in the program[00:05:00] - How the program's community and approach were most helpful for Louise[00:06:00] - Changes in Louise's business since joining the program[00:07:00] - Louise's success story of growing a large following on TikTok[00:08:00] - An update on Louise's current client roster[00:09:00] - Discussing TikTok strategies with Jo[00:10:00] - Louise's biggest takeaways from the program[00:11:00] - What's next for Louise's business[00:12:00] - How the program boosted Louise's confidence[00:13:00] - Who Louise would recommend the program to[00:14:00] - What others should know about working with Jo[00:15:00] - Jo's reflections and lessons from Louise's story[00:16:00] - Details on joining Jo's Business of Coaching programUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
17:3204/04/2024
55 | This is your reminder to keep going
Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey.IntroductionJo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to persist in your business.She emphasises the hardest part of business growth: going from zero to one client and the significant energy and effort it requires during the initial years.Main Points with Timestamps:[00:01:00] Overcoming the initial hurdles of starting a business, including self-doubt, comparison, and the slow pace of growth.[00:02:00] The unexpected challenges of entrepreneurship and the personal growth and courage it demands.[00:03:00] The significance of dreaming big and trusting that your dreams are there for a reason, guiding you towards making a difference.[00:04:00] Jo shares personal anecdotes to illustrate how early passions and dreams can indicate your true calling.[00:06:00] The realisation that achieving your dream doesn't mean the end of challenges but rather introduces different kinds of difficulties.[00:07:00] The importance of embracing uncertainty and how it can filter out those who may not have the resilience required for success.[00:08:00] An inspiring story of a client who was close to giving up but received a rewarding opportunity just in time, emphasising the importance of persistence.[00:09:00] Jo explains the metaphor of the wise gardener, underscoring the importance of continual effort and belief in your growth potential.[00:10:00] Encouragement to trust in the emergence of solutions and the value of coaching in navigating the uncertainties of entrepreneurship.[00:11:00] The power of observation, keeping an open mind, and recognizing opportunities that align with your journey.[00:12:00] The crucial role of taking action towards your dreams, rather than getting stuck in planning.Key Takeaways:Your dream is a significant indicator of your true calling; don't ignore it.Believe in your ability to achieve your dreams, regardless of current skill levels.Embrace the uncertainty of entrepreneurship and trust the process.Keep faith that solutions and opportunities will arise as you continue to take action.Persistence is key: the journey may require repetitive effort, but it’s essential for growth and success.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
14:1128/03/2024
54 | Behind the Scenes: Kate Waterfall Hill shares her business building journey
Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is for people 'over there'.It is for you and me.Episode Highlights:Kate Waterfall Hill's Journey: Today, we have the pleasure of having Kate Waterfall Hill with us, sharing her journey from a newly qualified coach to where she stands now. Kate's story is an inspiring story of finding her niche in leadership coaching, particularly focusing on TikTok as a platform for marketing her unique skills.Discovering and Leveraging Your Own Unique Skills: Kate talks about the importance of identifying what works for you in terms of marketing and growing your business. Her journey emphasises the power of leveraging one's unique abilities and style, in her case, using humor as a key marketing tool on social media platforms.The Importance of Niching Down: Through Jo's program, Kate realised the importance of niching down and focusing on leadership coaching. This clarity allowed her to provide more targeted and impactful coaching services.Engaging with Your Audience: Kate also discusses the significance of engaging with your audience, whether it's through social media platforms like TikTok or traditional methods. The personal touch and authenticity in engagement are key to building a loyal following and client base.Q&A Session: The episode features a lively Q&A session where Kate answers questions from the audience, offering insights into her coaching practice, marketing strategies, and how she manages to keep her content fresh and engaging.Key Takeaways:Authenticity in Coaching: Authenticity is crucial in the coaching business. By being genuine and leveraging your unique traits, you can attract the right clients who resonate with your message.Consistency in Marketing: Consistency in your marketing efforts, especially on platforms like TikTok, can lead to significant growth and recognition in your niche.Finding Your Marketing Groove: It's important to find what marketing strategies work best for you and your coaching practice. For Kate, humor and engaging content on TikTok have been instrumental in her success.Community and Support: Building a community and having a support system, like what Jo offers through her program, can be invaluable for personal and professional growth in the coaching industry.Kate Hill's journey is a testament to the power of finding your niche, being authentic, and consistently engaging with your audience. Her success story offers valuable lessons for coaches at any stage of their career. Call to Action:If you enjoyed this episode please rate and leave me a review. Then email ([email protected]) or message me on social media by Friday 22 March to let me know you've done it and I'll put your name in a draw to win my new 2024 course called Signature Solution where you'll build a super solid niche and offer plus share it with your network to gain your first paying clients. Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on...
47:2521/03/2024
53. Coaching Branding: The Startup Mistake That's Costing You Time and Money
Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.Key Takeaways:[00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.[00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.[00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients' lives than just your visual identity.[00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.[00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.[00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.[00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.[00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.[00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you've established your business's foundations.Resources Mentioned:Episode 14 of Women in the Coaching Arena - 5 Steps to a Profitable NicheEpisode 10 of Women in the Coaching Arena - How to create a signature coaching offerBrandority - Various Branding and Website options starting at just £20 for a one page Canva website.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
14:4814/03/2024
52 | Group Programme Mastery: Fay Wallis shares her insights
In today's special live episode, I'm thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, "HR Coffee Time." Fay has generously agreed to share the valuable lessons she's learned from launching and running her successful group coaching programme, Inspiring HR, six times over.[00:01:00] Introduction to Fay WallisFay Wallis, career and executive coach, shares her journey and the dramatic shift her business experienced upon niching down to serve HR professionals. Her podcast, "HR Coffee Time," stands out in the top 2% of all podcasts globally.[00:06:00] The Genesis of Inspiring HRFay discusses the inspiration behind her group programme, addressing the unique challenges HR professionals face, from feeling isolated in their roles to struggling with senior leadership issues.[00:12:00] Trial and AdaptationLaunching Inspiring HR as a pilot program allowed Fay to gather invaluable feedback, leading to significant improvements and adaptations over time. This iterative approach has been key to the programme's evolution and success.[00:19:00] The Power of Connection Over ContentA major learning for Fay was the importance of fostering connections within the group, over delivering an overload of content. By focusing on creating a supportive environment, participants find greater value in the shared experience.[00:25:00] Incorporating One-to-One CoachingInitially offering multiple one-to-one sessions, Fay adjusted the program structure based on participant feedback and her own capacity, finding a balance that maintains the program's value while managing her workload effectively.[00:30:00] Marketing and Promotion InsightsFay shares her approach to filling her programme, emphasising the importance of consistent promotion, engaging with her audience, and the role of personal outreach in converting interested individuals into participants.Key Takeaways:Dare to Specialise: Niching down can significantly impact your business, attracting a more engaged and relevant audience.Iterative Improvement: Launching with a pilot and being open to feedback allows for continuous improvement and adaptation.Balance Connection with Content: Ensuring participants bond and connect is as crucial as the content delivered.Marketing Persistence: Regular and varied promotion is key to filling group programs.Thank you for joining us on this journey. Fay's story is an inspiration to the impact of specialisation, the power of community, and the importance of resilience in marketing. Whether you're considering launching your own group programme or looking to refine an existing one, there's much to learn from Fay's experience.If you'd like help with making your programme as brilliant as Fay's, I'm launching a programme called Elevate to help you to do just that. We start on Wednesday 13 March and the closing date to sign up is Friday 8 March. Here's the details to jump in quickly as I won't be running this programme for at least another 6 months.Useful LinksElevate: Online Course & Group Mastery ProgrammeHow to secure more coaching clients' free...
54:2907/03/2024
51 | How to create an online course or group program quickly
Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time.Introduction [00:00:00]Jo discusses the perfect timing for the topic, aligning with the start of her five-day challenge aimed at helping listeners create their online programs quickly.Phase 1: Idea Creation [00:01:00]Identifying Your Unique Offering: Understand what you want to create, focusing on your skills, know-how, and the problems you aim to solve.Creating Your Signature Framework: Jo emphasizes the importance of developing a unique model, drawing from her own "Lott Last Minute Launch Formula" as an example.Phase 2: Validating Your Offer [00:06:00]The Importance of Validation: Before diving into creation, ensure your program meets an actual need. Jo shares her past experiences of creating programs that lacked market demand, highlighting the significance of this often-overlooked step.Phase 3: Creation [00:07:00]Crafting Engaging Content: Tips on creating a compelling welcome video and ensuring your content drives action and results.Deciding on Content Delivery: Jo discusses the benefits of drip-feeding content versus creating it all at once, sharing her strategy to maximize productivity during a planned retreat.Phase 4: Launch [00:10:00]Ramping Up Visibility: Jo shares her current phase with the program "Elevate," detailing the exhaustive efforts in increasing visibility and preparing for a successful launch.Understanding Conversion Rates: With practical examples from her challenge, Jo outlines the importance of knowing your numbers and setting realistic expectations for your launch success.Conclusion [00:15:00]Jo wraps up by summarising the four phases covered in the episode: idea creation, offer validation, program creation, and launch. She extends an invitation to join her program "Elevate," which closes on March 8th, emphasising that it's not an evergreen offering. Here's the link with all the details Elevate - online course and group mastery (joannalottcoaching.com)Key Takeaway: Creating an online course or group program doesn't have to be a daunting task. With clear steps, dedication, and a bit of creativity, you can quickly launch a program that not only reflects your unique expertise but also meets the needs of your target audience.Join Elevate: Don’t miss out on the chance to join "Elevate." This comprehensive program is designed to guide you through every step of creating and launching your online course or group program. Sign up before it closes on March 8th! Elevate - online course and group mastery (joannalottcoaching.com)Useful LinksJoin Elevate before 8 March for £300 off the retail price.How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programme<a...
16:5129/02/2024
50 | How to get clients without social media
If you wonder whether social media is a prerequisite to a business this episode is for you. Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients.Episode Highlights:Introduction [00:00:00]Jo celebrates the podcast's milestone of reaching 50 episodes, sharing her gratitude for the listeners' support and reflecting on the podcast's impact on her business and coaching community.Leveraging Your Personal Network [00:02:00]Discover the power of tapping into your personal connections to grow your business. Jo discusses overcoming the fear of judgment and provides practical advice on how to clearly communicate your niche and offer to friends and family.Speaking Engagements and Workshops [00:06:00]Learn how face-to-face interactions, even in a digital format, can significantly boost your visibility and credibility. Jo shares success stories and encourages exploring opportunities for speaking at events or hosting workshops.Strategic Partnerships [00:08:00]Explore the benefits of collaborating with others who share your target audience. From referral agreements to guest speaking, strategic partnerships can be a game-changer in expanding your reach.Content Marketing [00:09:00]Dive deep into the world of content marketing with long-form content such as blogging, podcasting, or even writing a book. Jo emphasises the importance of establishing thought leadership and nurturing relationships with your audience.Email Marketing [00:11:00]Understand the unmatched value of building an email list as a direct line to your audience. Jo shares strategies for growing your list and engaging your subscribers with valuable content and offers.Key Takeaways:Personal Network: Start by sharing your journey and offerings with those closest to you. It's a foundational step that can lead to unexpected opportunities.Engagements & Workshops: Nothing beats the personal touch. Seek out or create platforms where you can directly engage with potential clients.Strategic Partnerships: Collaborate with others who can introduce you to your ideal clients. It's about creating mutually beneficial relationships.Content Marketing: Invest in creating valuable, long-form content that resonates with your audience and establishes your expertise.Email Marketing: Grow and nurture your email list. It's a crucial asset for direct communication and promotion of your services.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your...
15:3222/02/2024
49 | Overcoming people pleasing for women entrepreneurs
Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.Key Takeaways:Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.Jo's Personal Insights:Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.Useful LinksJoin my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
09:2915/02/2024
48 | How I made £160K with a digital course
Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact. Here's what you'll uncover in Episode 48:Introduction: The Journey Begins[00:00:00] Jo warmly welcomes her listeners, emphasizing the podcast's commitment to sharing practical and emotional tools for coaches. She introduces the episode's theme, focusing on the honest, not-hyped reality of creating a profitable digital course.The Launching Point[00:01:00] Jo discusses her decision to openly share her earnings, a rare move designed to provide a transparent look at what it truly takes to create and profit from an online course or group coaching program.Pre-Sale Announcement[00:02:00] Exciting news about Jo’s upcoming course on creating digital courses or group coaching programs, including a special pre-sale offer for podcast listeners.My £160K Course Journey[00:03:00] Jo narrates her initial plunge into the digital course realm, highlighting the common misconceptions and the reality of building a foundation for success.Building and Launching the Course[00:06:00] Insights into the creation process, the challenges of prioritization, and the strategy of pre-selling to ensure commitment and accountability.Marketing Strategies and Launching Lessons[00:08:00] Jo shares her experience with launching her course through a five-day challenge, underscoring the importance of organisation and preparation in marketing.Key Lessons Learned[00:11:00] Jo distills her journey into essential lessons, including the importance of value over volume, authentic marketing, constant feedback and iteration, and strategic scaling.Actionable Tips for Aspiring Course Creators[00:17:00] Practical advice for those looking to create and market their own group programs, emphasizing the need for a solid niche, compelling content, and a robust launch plan.Summary and Invitation[00:19:00] Jo summarises the key points discussed, reiterates the special offer for her upcoming course, and extends an invitation to listeners seeking guidance in creating their digital courses.Closing Thoughts[00:20:00] A heartfelt message from Jo about her mission to empower women to build successful businesses, making a significant impact while managing their busy lives.Join the MovementInterested in creating your own digital course? Contact Jo today at [email protected] for exclusive access to her course with a 30% pre-sale discount. This offer is only available for the first 10 people who purchase by Thursday 8 February. Useful LinksFREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 FebHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the...
21:2908/02/2024
47 | From open slots to fully booked
In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode filled with actionable insights to elevate your coaching business. Topics:Understanding Your Niche:[00:01:00] The significance of niching in a global economy and the depth of niching beyond the basic help statement.Building a Strong Personal Brand:[00:05:00] The role of authenticity in personal branding and the impact of sharing your personal story.Effective Marketing Strategies:[00:06:00] Strategies for building an online presence, focusing on deep marketing strategies, and a recommendation for Brandocity for branding needs.Client Relationship and Referral Building:[00:08:00] The importance of relationships in business growth and creating excellent client experiences for referrals.Sales Funnel and Conversion Techniques:[00:09:00] Understanding the coaching buyer's journey and the importance of patience in building trust.Conclusion:[00:12:00] Jo underscores the need for resilience, adaptability, and an expert identity for success in coaching. She encourages listeners to trust in their abilities and make a difference.Useful LinksFREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 FebBrandority - Websites and BrandingHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
13:4901/02/2024
46 | Why this moment matters
This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode. [00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in building a successful coaching business. It's about understanding the dedication needed for both developing coaching skills and business acumen.[00:06:00] The Power of Immediate Action: Discusses the necessity of taking swift, decisive action on your ideas to prevent procrastination. Highlights the law of diminishing intent and the importance of acting quickly to make your goals a reality.[00:08:00] Set Ambitious Goals: Focuses on the importance of setting challenging and ambitious goals. This step underscores the value of the journey and progress made towards these goals, contributing to significant growth.[00:10:00] Create Practical Steps: Details breaking down large, ambitious goals into smaller, actionable steps. This approach is about making overarching objectives more manageable and achievable through daily or incremental actions.[00:12:00] The Art of the Possible: Covers finding inspiration in the successes of others and using that as fuel for your own journey. It involves changing your perspective from comparison to inspiration and learning from personal triggers to understand what aspects of others' success can be motivating.Useful LinksFree Ultimate Success Planner for Coaches 2024How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
19:3325/01/2024
45 | How to become a successful solopreneur
Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena.[00:00:00] - Opening and WelcomeJo introduces the podcast and its missionThe episode focuses on transitioning from dreaming to doing for entrepreneurs and solopreneurs[00:01:00] - The Need for Action in Building Your EmpireEmphasis on taking the first step in building a businessOverview of the 10-step roadmap for success[00:02:00] - Step 1: Identify Your StrengthsImportance of understanding personal strengths and finding your nicheUsing a full life reflection to uncover unique niches[00:03:00] - Step 2: Embrace an ObsessionThe role of passion and motivation in driving business successThe necessity of obsession in the initial business years[00:04:00] - Step 3: Master Your CraftThe importance of consistent practice in skill masteryContinuous learning and refinement in coaching and marketing[00:05:00] - Step 4: Share Your JourneyBuilding authenticity and connection by sharing personal experiencesUsing public sharing as a tool to attract an audience[00:06:00] - Step 5: Attract Your TribeAttracting a community that resonates with your messageRefining your niche based on who you attract[00:07:00] - Step 6: Solve ProblemsUnderstanding and addressing the challenges of your audienceRealizing the value of solving specific problems for clients[00:08:00] - Step 7: Package Your SolutionsDeveloping services that offer solutions to identified problemsReference to previous podcast episodes for deeper insights[00:09:00] - Step 8: Establish Your Coaching PracticeSetting up the business infrastructure and client onboarding processesBuilding a strong brand and defining rates[00:10:00] - Step 9: Build Strong Client RelationshipsThe significance of relationships in business growthFostering lifelong client relationships and referrals[00:11:00] - Step 10: Expand Your ImpactBroadening reach through collaboration and networkingUtilising other networks to grow your audience[00:12:00] - Successful Solopreneur ExamplesMarie Forleo, Tony Robbins, Mel Robbins, Brendon Burchard, Gabby BernsteinEach coach's unique approach and success story[00:14:00] - Closing RemarksThe importance of taking action and staying committedEncouragement to take a small step today for future successUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: <a href="mailto:[email protected]"...
15:5218/01/2024
44 | Choose Your Hard
In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.[00:00:00] IntroductionJo Lott, a business mentor and ICF accredited coach, welcomes listeners.Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.[00:01:00] Choose Your HardJo shares a pivotal quote: "Choose your hard" and reflects on its meaning.Personal anecdotes about her business challenges and the anxiety of change and growth.[00:02:00] The Reality of EntrepreneurshipJo discusses the constant challenges in running a business.Emphasises that entrepreneurship is hard but fulfilling.[00:03:00] The Never-ending To-Do ListJo talks about the difficulty in switching off from business responsibilities.The constant planning and thinking about business, even during downtime.[00:04:00] Success Myths on Social MediaDebunking the myth that success is easy.Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.[00:05:00] Comparing Corporate Work and EntrepreneurshipReflections on the differences in workload and challenges between corporate roles and entrepreneurship.Discussing the politics and limitations in a corporate environment.[00:06:00] Finding Fulfillment in Hard WorkThe unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.Jo talks about the alignment with personal values and the freedom entrepreneurship offers.[00:07:00] The Joys and Challenges of Building a BusinessThe responsibilities and uncertainties of growing a business.The rewarding nature of entrepreneurship and personal growth.[00:08:00] The Continuous Growth JourneyEmphasizing the importance of continual personal and business growth.Facing and overcoming challenges as a crucial part of entrepreneurship.[00:09:00] Making the ChoiceEncouraging listeners to reflect on their choices and the types of challenges they want to tackle.Discussing the importance of small actions leading to significant successes.[00:10:00] Client Stories and InspirationSharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.The growth and learning experienced through entrepreneurship.[00:11:00] Embracing the ChallengesAcknowledging that success is never easy and that challenges are common.Discussing the importance of accepting and facing challenges.[00:12:00] Continuous Self-ImprovementInsights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.The ongoing work on mindset and self-improvement.[00:13:00] Conclusion and ResourcesJo invites listeners to share their choices and reflections.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching...
13:2711/01/2024
43 | Lessons from a Multi-Millionaire Tennis Enthusiast
Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently. Lesson 1: Surrounding Yourself with Excellence (00:01:28)Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success.Lesson 2: Speedy Decision Making (00:02:55)Making quick and firm decisions saves time and allows for more success compared to procrastinating and spending too much time considering the next move.Lesson 3: Pursuing Goals with Urgency (00:04:12)Taking immediate action and pursuing goals in the fastest way possible ensures quicker achievement and reduces time wastage.If you're ready to make quick decisions then join Jo in Offer to Market in 30 Days, a one off programme where you'll make quick decisions and action to generate sales calls. Starts 8 January. Here are the details and sign up information:https://go.joannalottcoaching.com/OfferToMarketIn30Days Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
09:3004/01/2024
42 | The Future of Coaching: Insights from the 2023 ICF Global Coaching Study
Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations. The growth and evolution of coaching (00:01:21)Discussion on the resilience and growth of the coaching industry post-pandemic, with a focus on the increase in coaches and tips for success.Demographics of coach practitioners and clients (00:02:55)Insights on the current demographics of coach practitioners, including generation, gender, and qualifications, as well as the gender balance of coaching clients.Coaching specialisations and revenue drivers (00:04:12)Exploration of the growing trends in business coaching, leadership coaching, and executive coaching, along with the impact of experience and corporate sponsorships on coaches' income.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
13:3328/12/2023
41 | Scale and Leverage in Coaching to Maximise Your Impact & Income
You started your business to work in line with your values and purpose.A business that not only supports your family and lifestyle but feeds your soul and lights you up. But balancing your time and family life, with your mission and dreams is a struggle.Would you like it to be easier?Then, this is going to help you sooooo much!This week, Jo is talking about leverage and scale in your coaching business.Maximising Your Impact and Scaling Your Coaching Business (00:01:28)Jo discusses the importance of scaling and leveraging your coaching business to reach more clients and make a bigger impact. It explores the reasons why coaches may want to scale their business and offers strategies for transforming a 1-to-1 coaching model into a 1-to-many model.The Power of Leverage in Coaching (00:08:03)This section focuses on the concept of leverage and how coaches can make their existing assets work harder for them. Jo discusses leveraging marketing efforts, such as repurposing podcast content into blog posts and social media posts. She also mentions automation and standardised processes to save time and energy.Practical Steps to Scale and Leverage Your Coaching Business (00:09:26)Jo provides practical steps for coaches to start scaling and leveraging their coaching business. She suggests assessing current offerings for adaptation, creating webinars or short courses, and identifying tasks that can be automated or delegated. The importance of filtering decisions through the lens of scale and leverage is emphasised.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
11:4321/12/2023
40 | Behind the Scenes 2023
Over the past four years, Jo has made it a tradition to document her entrepreneurial journey through annual reviews. These honest reflections, sharing both the highs and lows, are a wonderful thing to look back on. 2023 was a pivotal year for Jo, centered around one core goal: Embracing more support. It was a year of significant growth and learning, and there may be a lot in her journey that could resonate with or inspire you.Reflection on behind the scenes (00:00:42)Reflection on the behind the scenes of Jo's business in 2023, including connecting with people on LinkedIn and consistent posting.The framework (00:01:28)Covering the framework used for reflection.What went well (00:02:44)Successes of Jo's business in 2023, including delegating the connection process, consistent email list management, and launching the podcast.Client Success Stories and Achievements (00:11:13)Jo discusses the number of clients she has worked with and highlights the success stories and achievements of her clients.Simplifying Business Offers and Increasing Income (00:12:30)Jo talks about keeping her business model simple and the success of her offers. She also mentions earning more income compared to the previous year.Priorities for 2024: Family, Work-Life Balance, and Systemizing Business (00:16:03)Jo shares her priorities for the upcoming year, including putting her family first, achieving a better work-life balance, and systemising her business to reduce reliance on personal energy.Useful LinksRead the full blog of my Annual Review 2023 and the previous year's reviewsAttend the live free planning workshop on 14 DecemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
20:4414/12/2023