In this 100th episode of Welcome to Eloma, Kiley Peters talks about her reflection on the journey of the podcast, its purpose, and the insights gained from interviewing various guests. Kiley emphasizes the importance of creating opportunities, trusting the process, and the roller coaster nature of entrepreneurship. The episode culminates in a mashup of insights from the past 99 episodes, showcasing the collective wisdom shared by guests.Links and follow-ups:Connect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Laura Khalil, founder of Elevate talks about strategies for landing larger sales contracts. Laura emphasizes the importance of shifting from a time-for-money mindset to a value-based pricing approach. She shares insights on quantifying the value of services to clients, the significance of ROI in pricing, and the necessity of targeting the right market for larger contracts. The discussion also introduces the Elevate method, a framework designed to help entrepreneurs effectively communicate their value and secure bigger deals. Lastly, Laura emphasizes the need for consistency, support, and the ability to embrace challenges as opportunities for growth in entrepreneurship.Links and follow-ups:Connect with Laura Khalil:Websites: bravebydesign.netLinkedin: linkedin.com/in/laurakhalilInstagram: @iambravebydesignEmail: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Christi Stafford, owner of Automation on a Mission, talks about scaling through automation. Christi discusses the top three things that business owners fail to account for when growing their business: waiting to start automation, lack of follow-up, and not looking at the entire customer journey. Links and follow-ups:Connect with Christi Stafford:Websites: https://automationonamission.com/ Linkedin: https://www.linkedin.com/company/automation-on-a-mission Facebook: https://www.facebook.com/automationonamissionEmail: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Talaya Scott, founder of FIIT Perspective talks about the importance of financial literacy for entrepreneurs. Talaya emphasizes the need for entrepreneurs to understand their financial statements, particularly the profit and loss statement and the balance sheet. She highlights the consequences of not tracking numbers properly, such as paying too much in taxes and being unprepared for opportunities. Links and follow-ups:Connect with Talaya Scott:Websites: www.fiitperspective.com, www.talayascott.comLinkedin: @talayascottInstagram: @talayascott @fiitperspectiveFacebook: @talayascott @fiitperspective Email: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Kira La Forgia, Founder and People Operations Consultant of Paradigm, talks about the challenges of hiring, developing, and retaining top talent for small business owners. Kira emphasizes the importance of creating systems, processes, and productized deliverables to decentralize the owner from daily operations. It is important for small business owners to find information and advice that is relevant to their specific needs, as much of the existing content is not tailored to their situation. The episode covers topics such as hiring contractors vs. employees, building a culture, and developing psychological safety within the team. Kira discusses the importance of defining and maintaining a strong company culture. She emphasizes the need for clear expectations and consistent communication to create a sense of safety and stability within the team. Kira also highlights the significance of core behaviors in shaping team culture and suggests creating a culture guide to drive desired behaviors. Kira explores the concept of the return on investment (ROI) of hiring and how it can be measured in terms of time and money. Kira shares insights on how to improve margins and optimize team productivity through strategic HR practices. Lastly, she encourages small business owners to understand the difference between employees and contractors to avoid misclassification penalties.Quotes“I think that it's really important that we use ourselves as a filter, but also to make sure that we're okay with making some mistakes along the way. You want to make sure your team understands that that's the nature of small business. It gives a lot of freedom to what we're doing.” 8:04“The delivery of what those candidates are going to bring to you, are going to have a much higher instance of requirement for success. Meaning that if you're hiring your very first person, now they're 50% of your business. Don't skip over the strategic HR because you're too small. Understand the weight that person is about to bring to your business.” 12:10“When you find a really valuable piece of talent or person with talent that you bring onto your team it's not your job to control them, but it is your job to create a space in which they can thrive.” 21:07Links and follow-ups:Connect with Kira La Forgia:Websites: https://www.the-paradigm.com    Linkedin: https://www.linkedin.com/in/kiralaforgia/Instagram: https://www.instagram.com/theparadigmm/Email: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Michelle Arpin Begina, Financial Change Maker of MichelleAB, talks about the challenges entrepreneurs face in understanding and managing their finances. Michelle shares the catalyst for writing her book, which was a desire to help people talk openly about money and realize their financial potential. Kiley and Michelle explore the concept of financial traumas and how they can impact our relationship with money. Michelle shares personal stories and examples to illustrate the importance of acknowledging and honoring our experiences with money. They also discuss the idea of self-sabotage and the significance of our first money conversations.In this episode, Michelle and Kiley discuss the complex relationship between money and trauma. They explore how childhood experiences and beliefs shape our attitudes towards money and offer advice on uncovering and understanding these influences. They also delve into the concept of financial self-sabotage and the conflict between freedom and belonging. The conversation emphasizes the importance of self-knowledge and defining success on one's own terms. Lastly, Michelle shares insights on how successful individuals treat money like a business meeting and the power of collaboration and community in entrepreneurship.Quotes“The three components of self-determination are competence, connection, and freedom. Self-sabotage is often the conflict between freedom and the need to feel connected. Think about this with our money.” 24:52“Unless we are living a completely solo life, we are making decisions, financial decisions, that impact not only us, but other stakeholders, other family members, friends.” 25:13"Ask yourself, what did I experience in terms of money? What are some of the particulars? Was money talked about and how was it talked about growing up? Particularly for women, research shows that women who grew up in households where money was not talked about, or they were not encouraged as girls to know about money or talk about money, are handicapped.” 22:46Links and follow-ups:Connect with Michelle Arpin Begina:Websites: www.michelleab.com   Linkedin: https://www.linkedin.com/in/michellearpinbeginacfp/ Email:  [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Kiley Peters, founder of RAYNE IX, talks about reflecting on the lessons she learned from her various jobs throughout her career and how they prepared her for entrepreneurship. She shares 20 jobs she had over nearly 20 years, including babysitting, working at a movie theater, being a preschool swim instructor, serving tables, working in retail, being an apartment manager, and more. Each job taught her valuable skills such as crisis management, staying focused, attention to detail, emotional intelligence, customer service, leadership, and more. She emphasizes the importance of playing, dreaming bigger, and being authentic in entrepreneurship.Quotes“My biggest lesson was to do things that light you up. Anybody who follows me should hopefully by this point understand, I'm a big proponer of getting clear on the things that you want and then building your business to support the life that you want to live.” 13:49“Don't be afraid to do things differently, especially if it's better. As adults, we fail to play as we get older. We play a whole lot less. And we should play more because there's a lot of creativity that is unleashed when we play. It's great for ourselves as individuals and our businesses. It's essential, and it's healthy.” 28:04“Get curious about the things that come most naturally to you. Because those are probably your superpowers and the things that other people would really pay you to do.” 34:55Links and follow-ups:Connect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: [email protected]

In this episode of Welcome to Eloma, Stacy Calligan and Faith Hurley, Co-Founders of Pinpoint Collective, a strategic research studio, talk about the importance of leveraging human design and conducting research to inform decision-making and the design process. They debunk common misconceptions about human-centered design, emphasizing the need for research and the potential risks of not starting with it. They also highlight the importance of understanding the target audience and co-creating with clients and end consumers.&nbsp;Stacey and Faith discuss the use of qualitative and quantitative research methods, as well as the importance of creating specific and detailed personas to guide the design process. Lastly, the episode concludes with the insight that entrepreneurship is a continuous journey of highs and lows, and the importance of staying aligned with the reasons for starting a business.Quotes“The patterns are what we really specifically look for. So it's not about taking individualism within the research that we're trying to understand and uncover. It's about finding where those psychographics align with each other. Now those consumers or clients or customers of yours aren't gonna say it exactly the same way, but they're gonna articulate the same pain point or the same desire or the same need to be solved for.” 11:04“Okay, now that we know generally how this person acts in the world, what their income is, what their gender might be and maybe where they live and why they're living where they're living. What else do we need to know from them that's actually going to make an impact on how we define our offering as a company? And that's where then we go out into the world and we target those humans. We interview them. We live a day in the life of them. And the qualitative piece comes in.” 17:02“It's keeping a pulse on your competitors and your set. What are they doing? What is happening trend-wise beyond your industry? Just again, staying curious to what else is happening because as we all know, the world is changing so rapidly. And if you're not aware of how that's affecting people's driving behaviors or their why buys, you're gonna miss the opportunity to stay relevant with that.” 27:40Links and follow-ups:Connect with Stacy Callighan &amp; Faith Hurley:Instagram: https://www.instagram.com/pinpointcollective/&nbsp;Websites: https://pinpointcollective.com/&nbsp;Linkedin: https://www.linkedin.com/company/pinpointcollective/&nbsp;Email: &nbsp;[email protected]&nbsp;Connect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; <a href="https://www.instagram.com/rayneix/" rel="noopener noreferrer"...

In this episode of Welcome to Eloma, Rebecca Gunter, Peach in Chief of Stoned Fruit, talks about the challenges entrepreneurs face in clearly communicating their brand message. She emphasizes the importance of being authentic and embracing a unique voice in branding and messaging. Rebecca also discusses the concept of a lighthouse brand versus a searchlight brand and the importance of building a cohesive and recognizable brand through consistent messaging. Lastly, Rebecca encourages entrepreneurs to overcome the fear of standing out and to develop a relationship with fear!Quotes“I think that if I had a magic wand, the one thing I would give entrepreneurs is the freedom from the fear of being themselves; using an original voice and being more cheeky or less cheeky, being bolder or more demure, whatever actually fits your brand persona.” 8:36&nbsp;“The advice I'm giving you is to stand up and stand out. And that takes a lot of bravery. And I don't have the magic wand to disappear fear from writing like yourself, and presenting as yourself, and being authentic. But I would encourage people to develop a relationship with fear and do it anyway.” 10:55“How you show up, the decisions you make, the core values you put forward, all of those are determined by how you're defining and articulating your brand. It doesn't matter what the output, you're going to show up as that. I call it brand embodiment, to live the brand, to really breathe into it, to stand tall with it.” 20:48Links and follow-ups:Connect with Rebecca Gunter:Instagram -&nbsp; @stonedfruit.worldYouTube - @stonedfruitLinkedin: linkedin.com/in/rebeccalaytongunter/Websites: www.stonedfruit.comEmail: &nbsp;[email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected]

In this episode of Welcome to Eloma, Ava Johanna Pendl, Executive Coach and Founder of The Academy of Breath, talks about the importance of regulating the nervous system for entrepreneurs. Kiley and Ava discuss the challenges that entrepreneurs face, such as constant productivity and lack of boundaries, which can lead to burnout and dysregulation. Ava explains the symptoms of a dysregulated nervous system, such as anxiety and physical ailments, and offers practical tips for regulating the nervous system, including slowing down, creating space, and practicing breathwork. They also discuss the importance of integration and reflection in educational programs and the potential impact of a dysregulated nervous system on decision-making and success.&nbsp;Lastly, Ava emphasizes the need for entrepreneurs to prioritize their well-being and build in a sustainable way.Quotes“Slowing down doesn't mean that you have to put your foot on the brake. We're actually slowing down to be able to speed up. We're slowing down so that we can hold more. We're slowing down so that we can take that step back for a moment and build in a way that's gonna support us for the long term, right?” 6:47“Set a rule that you have at least 15, 20, 30 minutes in between each of your meetings so that you can not scroll on your phone, not answer your emails, but take some time to just breathe. The space that you create in stillness is where your creative ideas will come from. It's where the 'yes' for opportunities will land for you.” 9:00“If we are constantly inundated by new woulds, coulds, shoulds, information overload, social media, new emails coming in, new ideas, then there's this really cool function of the brain called the window of tolerance. There's only so much that we can tolerate within that window. Anything outside of that is going to push us into burnout. And again, burnout is gonna show up in many different ways, brain fog, anxiety, etc.” 16:45Links and follow-ups:Connect with Ava Johanna Pendl:Instagram: https://www.instagram.com/avajohanna&nbsp;Youtube: https://www.youtube.com/@iamavajohannaWebsites: www.avajohanna.com, www.academyofbreath.org&nbsp;Email: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected]

In this episode of Welcome to Eloma, Chelsea Ransom-Cooper, Chief Financial Planning Officer of Zenith Wealth Partners, talks about how entrepreneurs can build wealth within their businesses and outside of their businesses. Kiley and Chelsea explore the potholes that women founders often fall into when it comes to navigating wealth creation, such as thinking of their business as a lifestyle practice and not considering scale and profitability. They also discuss the importance of managing people and creating a culture that inspires and motivates employees.&nbsp;They touch on the topic of debt and how entrepreneurs can strategically leverage it to grow their businesses. Chelsea also emphasizes the importance of paying oneself a healthy amount and having a clear financial plan. The conversation concludes with a discussion on money mindset and the need to adjust our mindset to see risk as an opportunity for growth.&nbsp;Furthermore, the ladies discuss the mindset and risk tolerance of entrepreneurs, as well as advanced strategies for building wealth. They explore the concept of risk as an opportunity for loss and how entrepreneurs bet on themselves. They also discuss the importance of mindset in wealth creation and the need for support from coaches and experts. Both Kiley and Chelsea emphasize the importance of small habits and intentional saving, as well as defining what wealth means to each individual. Lastly, Chelsea shares her mission to help bridge the racial and gender wealth gap.Quotes“If you know that you're looking to grow and scale your business and you want to look at bank loans or small business association loans or even considering bringing on investors, how do you have that advocate in your corner so that you're not necessarily making mistakes because you're not familiar with the lay of the land?” 5:11“There's this super negative connotation around debt where it's like, hey, if I don't have the cash flow or I don't have the money, I probably shouldn't do it. But debt isn't always a bad thing. We have to acknowledge that a lot of really big publicly traded companies have a lot of debt and they have a lot of debt to grow and scale, to innovate. Debt gives you the opportunities to invest in growth and strategies that you have.” 6:25“The goal and the purpose for this business was to meet the demand and the mission that you wanted to serve, but also to make sure that you can pay your bills. Cutting your own pay to invest in other things isn't actually helpful in the long run. So making sure that you are paying yourself and making sure you're paying yourself a healthy amount of the revenue that is coming in.” 13:02Links and follow-ups:Connect with Chelsea Ransom-Cooper:Instagram: https://www.instagram.com/chelsea.cfp/&nbsp;LinkedIn: https://www.linkedin.com/in/chelsea-ransom-cooper-cfp-6b198346/&nbsp;Website: https://zenithwealth.partners/&nbsp;Email: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; <a

In this episode of Welcome to Eloma, Carrie Kerpen, Former CEO and Founder of Likeable, talks about the process of preparing a business for exit and successfully negotiating an eight-figure sale. Kiley and Carrie emphasize the importance of building a business with the end in mind and creating scalable, repeatable processes. Carrie shares her experience of staying committed to her business for 14 years and the challenges she faced along the way. Also highlighted in this episode is the significance of finding the right partner and ensuring a smooth transition for the team and culture.&nbsp;Moreover, Carrie Kerpen shares her insights and advice on building a successful company and preparing for an exit. Carrie also discusses the value of taking risks, building confidence, and always asking questions. Understanding the economics of your business and focusing on scalable and repeatable offerings are crucial for growth. Carrie believes that building the best possible team and finding joy in your work is the most essential thing for long-term success.&nbsp;Carrie's ultimate goal is to help women entrepreneurs make as much money as possible and leave a positive legacy.Quotes“Your business is part of your legacy. So if you're selling your business, you are entrusting part of your legacy to a new owner. And that's a really big deal, especially for women. I mean, men too, of course, but I think for women, we put our every ounce of everything into those businesses, our heart, our soul, our, you know, and so. You know, if you're selling it to someone, it better be a good legacy for you.”&nbsp; 14:01&nbsp;“Focus on what is scalable and repeatable. Because if you are, and this is specifically for services businesses, a lot of the time, if you are just charging by the hour and doing whatever somebody wants, yeah, it's the fastest road to burnout there is. You have to say, this is my program. This is my offering. This is how it works.”&nbsp; 27:26“There's not a moment in your entrepreneurial journey that will not pass, good or bad. There's not a moment in your home life, good or bad, that will not pass. Time is your friend and is also not your friend. There's never anything that lasts forever, nothing good lasts forever and nothing bad lasts forever.”&nbsp; 35:47LinksConnect with Carrie Kerpen:Social Media Handles: @carriekerpen on all social platformsWebsite URLS: www.carriekerpen.com&nbsp;Email: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected]

In this episode of Welcome to Eloma, Julian Reeve, CEO of Perfect Equilibrium Inc, talks about burnout, the causes, and prevention strategies. Julian shares his personal experience of burnout after working as the Musical Director for the Broadway show, Hamilton, and then taking over 25 Broadway shows around the world as a Music Director, and how it led to a heart attack. Kiley and Julian explore the signs and symptoms of burnout, emphasizing the importance of self-awareness. Julian also highlights the difference between stress and burnout and the three dimensions of burnout:&nbsp;Overwhelming exhaustionCynicism and detachmentIneffectivenessThey discuss the role of mindset in managing burnout and the need to challenge fixed thinking. Julian also shares insights on the recovery process and embracing change. He emphasizes the importance of developing a healthy relationship with work and the need for self-care and self-reflection to prevent burnout.&nbsp;In this episode, Julian Reeve shares his experience of finding happiness during challenging times and the importance of taking space for personal growth. He also discusses the value of embracing change and taking risks in order to achieve success. Finally, he provides information on how to connect with him and learn more about Perfect Equilibrium.Quotes“One of the most valuable things that we can all do, whether we're entrepreneurs or anything else, as far as burnout goes, is develop our self-awareness. Because the physical symptoms of burnout weren't necessarily prevalent and weren't present for me to go, “Oh, OK, I'm experiencing chest pain” or I'm constantly fatigued or I'm cynical or I'm detached, or all the other stuff that goes with burnout. And so had I developed enough self-awareness to understand that I was actually headed in the wrong direction, maybe I would have caught it.” 3:43“So if we approach anything with the right mindset and we have the right system and we have the right strategy, we will get exactly where we need to go. And perfect equilibrium to me is that space. It's much more than work-life balance. It's much deeper than that. There's a spiritual element to it. But for me, in organizations particularly, it's where employees get to function at their best capability because the culture and the systems are strategically cared for and a mindset is present to kind of aim in the right direction.” 14:45“You know, we burn out for several reasons. I strongly believe that organizations and individuals both have responsibility for burnout management. Now, officially, we burn out because of six main reasons; work overload, lack of control, insufficient reward, feelings of unfairness, breakdown of community, and a conflict of values.” 28:58Links &amp; Follow-ups:Connect with Julian Reeve:LinkedIn: https://www.linkedin.com/in/julianreeve/&nbsp;Website: www.perfectequilibrium.co&nbsp;Email: [email protected] with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE...

“Nothing is ever as complicated as we make it,” says Gill Moakes of life and entrepreneurship. The award-winning ICF certified business coach and podcast host discusses the power of taking calculated risks in business. Gill explains how trusting oneself and making bold decisions can drive both business and personal growth. She highlights the specific challenges that women entrepreneurs face, including mental barriers and societal expectations, urging women to actively choose success and develop the courage to take bigger risks.Gill delves into the impact of limiting beliefs and the pursuit of external validation on entrepreneurs’ risk-taking abilities. She shares personal stories and professional insights to show how reevaluating one’s self-image and challenging ingrained beliefs can lead to greater business success and personal fulfillment.Exploring broader aspects of entrepreneurship, Gill covers the trade-off between the perceived stability of traditional employment and the autonomy—and accompanying instability—of running one’s own business. She emphasizes that having control over one’s decisions, despite the risks involved, provides a unique form of security that traditional jobs often do not offer.Quotes“Most women entrepreneurs need support. They need coaches. They need mentors. They need people around them—a community to be able to cultivate the courage to start playing a bigger game, to start taking the risks. A lot of women struggle to choose themselves for success.” (03:54 | Gill Moakes)&nbsp;“Nothing is ever as complicated as we make it. I think that’s probably my biggest insight.” (37:43 | Gill Moakes)&nbsp;“People love to complicate their business so much and it doesn’t have to be that complicated. Business is about three things. Be a nice person. Don't be an idiot—be better at what you do than most people. Just be outstandingly good at what you do. And thirdly, put relationships above algorithms. Do those three things.” (38:04 | Gill Moakes)&nbsp;LinksConnect with Gill Moakes:Social Media Handles:&nbsp;https://www.linkedin.com/in/gillmoakes/&nbsp;Insta - @gillmoakes&nbsp;Substack - https://substack.com/@gillmoakes&nbsp;Website URLS:&nbsp;https://www.gillmoakes.com/&nbsp;&nbsp;https://www.gillmoakes.com/podcast&nbsp;Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com, KileyPeters.comWeekly Email Newsletter: RIXNewsletter.comEmail: [email protected] production and show notes provided by HiveCast.fm

“Being a conscious leader makes smart business sense,” asserts Ana Maria Moreno, CEO and founder of Copal. Copal is a business coaching practice that incorporates inner energetic work to help entrepreneurs elevate their business and personal lives. Ana Maria has an impressive background, including an Ivy League degree, an MBA from Oxford, and leadership roles at startups and Uber, but despite her professional success, she still felt something was missing. This realization led her to align her business acumen with a mindful, purpose-driven approach at Copal.Ana Maria stresses that even the best strategies can fail if a leader lacks the right mindset; passion alone is insufficient without a clear business roadmap. She introduces the “Copal Method,” a three-step process she developed, which consists of dissolution (conducting an honest self-assessment), creation (developing a personal vision), and offering up (executing that vision). This method integrates detailed business strategy with inner work, aligning business practices with personal growth.Ana Maria anticipates a shift from the hustle culture to a more conscious, mindful approach to business and leadership. She envisions conscious leadership—focusing on both results and team well-being—as increasingly vital, particularly as AI and technology continue to change the business scene.&nbsp;Quotes“I really chose to do the inner work and through that, I realized and came to understand that my purpose in the world and in my life is to really help connect two seemingly disparate worlds, which is business, with a more conscious, mindful approach.” (03:07 | Ana Maria Moreno)“I really decided to leverage all of my skills in business, which had been accumulated and had made me very successful. So I didn't want to throw that out and it is a part of me, but also, I wanted to do it in a way that felt more like truly me. With Copal, we're helping entrepreneurs, leaders, and changemakers, create businesses that feel authentically them and that support them in creating lives that are also authentically theirs.” (03:30 | Ana Maria Moreno)“Not everyone's path needs to look a certain way. What success means to one person can be very different for what success means to someone else. So for me, it's really defining what success is for each individual, both in business and in their life, and then helping them realize that and realize that vision. Because I think that every one of us has these gifts that we came to the world to bring.” (04:04 | Ana Maria Moreno)“We need to broaden the definition of entrepreneurship so that there's a bigger spectrum of what entrepreneurship looks like.” (15:32 | Ana Maria Moreno)“Conscious leadership is a mindful approach to leadership where you are leading your teams to amazing results, but you're doing it in a way that you're caring for their wellness and not just what you're doing, but how you're doing it, how you're getting to those results, and how people feel and are engaged throughout that process.” (18:07 | Ana Maria Moreno)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comConnect with Ana Maria MorenoInstagram: the_copalLinkedIn: https://www.linkedin.com/in/ana-maria-moreno-3a61688/Connect with KileySocial: @kileypeters +<a...

Looking to redefine success on your own terms? Host Kiley Peters dives into the concept of personal success and shares what she calls the "D&amp;A of Success" framework. Drawing on her experiences with Brainchild Studios, her digital marketing agency, and the founding of RAYNE IX, Kiley guides listeners toward understanding that pursuing someone else's definition of success can lead only to burnout and dissatisfaction.The "D&amp;A of Success" framework is a tool Kiley created to guide individuals in aligning their endeavors with their own visions of success. This framework, rooted in the principle of making business personal, operates on the SELF acronym:Significance - Identifying personal purpose and the purpose of one's business or role.Energy - Understanding what drives and drains energy, focusing on personal values, and aligning time and energy with what truly matters.Leadership - Defining personal and professional goals, creating a roadmap to achieve them, and leading oneself or a team to realize these goals.Facts - Assessing the hard facts, such as resources, time, and financial needs, to achieve the set goals.Through this framework, Kiley offers a pathway for listeners to dissect and understand their true motivations, energy sources, leadership goals, and the concrete facts that frame their ambitions.Kiley provides actionable advice and shares how her "Accelerator" program and "CEO Hotline" are designed to support executive women and small business owners in applying these principles to level up their businesses. Whether you're reevaluating your career goals, seeking to redefine your business's impact, or simply in search of a community that understands the unique challenges of aligning personal and professional success, this episode of Welcome To Eloma offers a clear, structured approach to achieving fulfillment on your own terms.Quotes“I realized that what I really wanted to do was I wanted to help women, small business owners, build better business backends and build greater business value. And I wanted to help them build companies that would change their lives and hopefully, potentially the lives of people around them.” (03:24 | Kiley Peters)“We get to this point where we're like, ‘what am I doing? I'm running a business that I didn't even want to do in the first place. This isn't what I wanted.’ And I believe that that's because many of us have not actually taken the time to define what success looks like before we start taking action, before we start making movements.” (04:56 | Kiley Peters)“For you as an individual, when it comes to significance, our big question here is what is your significance? What is your personal purpose? Why are you here? What are you meant to do as a human being?” (07:10 | Kiley Peters)“If we take the time to understand ourselves and understand what lights us up and understand what gives us energy, our output can be significantly greater in a shorter period of time.” (09:23 | Kiley Peters)&nbsp;“We believe that business is human and humans are the most important part of business. And we need to make business personal because we spend so much of our lives working to afford lives that we want to live. We should be keeping that in mind in terms of all of the things that we do and we should be really intentional about all the decisions we're making.” (18:28 | Kiley Peters)&nbsp;BioKiley Peters is a keynote speaker, serial entrepreneur, small business strategist, executive coach, and content marketer with nearly 15 years of industry experience.She is on a mission to help 1 million women build more financially free and fulfilling lives through her founding of RAYNE IX–an executive consultancy helping women launch, grow, and exit their consulting businesses so they can have greater autonomy, financial

How does trauma shape the journey of an entrepreneur? In this episode, Kiley Peters sits down with Corban David Jenai to tackle this complex question. Corban, a serial entrepreneur, speaker, writer, and the leader of HopeGuide, brings his personal and professional experiences to the forefront of the discussion.Corban defines trauma not simply as events but as our body's response to these events, affecting our nervous system and thought patterns. He shares his experiences by highlighting the importance of understanding and addressing these responses for personal growth and resilience.The conversation covers the specific challenges entrepreneurs face, like hypervigilance and workaholism, and how these can stem from unresolved trauma. Corban offers insights into recognizing and overcoming these issues including 4 key steps to address trauma and reduce barriers to healing. These include:Paying attention to what you put in your body, focusing on healthy and nourishing foods to support your nervous system.Prioritizing quality sleep to enhance your capacity to handle difficult situations and process emotional experiences.Engaging in regular physical movement to release stress and tension stored in the body, promoting overall well-being.Cultivating meaningful relationships and connections with others to heal from relational trauma and experience support and understanding.Corban's perspective offers a roadmap for entrepreneurs looking to navigate their own experiences with trauma and find a path to healing and success.Quotes“I think that it can be helpful to identify in our lives where we may have trauma that's sort of left unaddressed. But I want to be very clear, as I've said in the beginning, it doesn't mean that something is broken. It doesn't mean that you're broken. Our ability to handle hard things and store it in our body is a f***ing miracle. Like, it's not something that's wrong with us. It's something that's very, very right with us. But at some point, we need to be able to have a release valve. (24:57 | Corban David Jenai)“We live in a world where a lot of the natural mechanisms for releasing what The hard things of the past, that's how I refer to it. Those don't have to become trauma. But when they are undealt with and there is emotional processes that have not been allowed to complete, particularly the hard ones, that can turn into a trauma, that can turn into trauma in our bodies.” (25:32 | Corban David Jenai)“It's better to start with purpose than profit. And just trust that if you start with purpose, and of course, don't ignore profit, we need that. But if we start with purpose, we can find our way to profit. And if you start with profit, you don't always find your way to purpose.” (40:11 | Corban David Jenai)“There's just lots of different ways that we can find ourselves in trauma, kind of an endless number of ways. However, the way that trauma can manifest in our lives, the kind of issues that we can have is, it is very common for people to be um, in, in fight or flight, for example, which means that we're, we're not using our executive functioning as much. We're really reacting instead of acting.” (10:57 | Corban David Jenai)Links:Connect with Welcome to Eloma:Instagram: @welcometoelomaWebsite: WelcometoEloma.comConnect with Kiley:Social: @kileypeters + Linkedin.com/in/kileypetersWebsites:<a...

Ready to transform your entrepreneurial journey through storytelling? Join host Kiley Peters as she sits down with Tyshun Wardlaw, owner of Wardlaw Production, to explore how storytelling can elevate your business.Discover the keys to effective storytelling: innovation, audience understanding, and authenticity. Tyshun debunks common storytelling myths, emphasizing the importance of innovation and authenticity in narrative construction. They discuss tailoring stories to specific audiences and the significance of clarity, precision, and authenticity in messaging.Moving to practical tips, Tyshun advises leveraging available resources, even on a budget, and being resourceful in a non-traditional business model. She shares insights on navigating partnerships, standing firm on creative vision, and fostering compromise while maintaining creative control.Tyshun encourages listeners to embrace storytelling's potential within their businesses, from shaping brand narratives to engaging with clients. As you absorb Tyshun's insights, consider the impact storytelling could have in your own entrepreneurial journey. Your story holds tremendous potential for your business!QuotesI think you need to know what your audience is for that story, because it could be on your social platform. It could be a story that you're trying to sell for yourself, your branding. I think it's most important to know where you want that video to land. What is your actual audience? Being very clear and precise in your message. And that can be, you know, once again, planning, writing a script, knowing exactly what you're going to say so that you know that your message and your purpose will land because you kind of, you know, pre-scoped it out. (4:48 | Tyshun Wardlaw).How do you tell a story? I would say at the best point, keep your eyes open for how the story is panning out. Because I think sometimes we get so stuck on the ending that we can't appreciate the process of the story and how it's going. (23:28 | Tyshun Wardlaw)There can be external factors that can impact your story, but I truly believe that everyone has a very unique ability to hone in on what their actual story will be and how life will pan out based upon their decisions, and how they want the things to flow within those chapters. So I would just say, life is what you make it, literally, or how you write it. Actually, let me go back. Life is how you write it. (30:55 | Tyshun Wardlaw)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Tyshun WardlawIG and Facebook: @wardlawproductionsWebsite: www.wardlawtv.com&nbsp;Podcast production and show notes provided by HiveCast.fm

Do you want to empower your team to take ownership, innovate, and lead with impact? In this thought-provoking episode of Welcome to Eloma, host Kiley Peters delves deep into the concept of building intrapreneurs within organizations – individuals who not only embrace an ownership mindset but also thrive on taking calculated risks, fostering innovation, and prioritizing people.Kiley passionately emphasizes the significant benefits that come with nurturing intrapreneurs. These benefits include remarkable improvements in talent retention, leadership capabilities, and the development of enhanced critical thinking and problem-solving skills among your team members.&nbsp;Kiley strongly encourages entrepreneurs to invest in the human aspect of your employees. Aligning their strengths and weaknesses with their respective roles and creating a positive and nurturing work environment is key to cultivating intrapreneurs.&nbsp;To support organizations in their journey to build intrapreneurs, the podcast introduces The Intrapreneur Training Program offered by RAYNE IX. This program focuses on six key choices that can lead to a transformation in your team: choosing an ownership mindset, favoring curiosity over judgment, embracing innovation over stagnation, prioritizing collaboration over competition, opting for influence over maintenance, and valuing progress over perfection. The program includes introductory workshops, in-person workshop series, and customized programs complete with group coaching and online education.Quotes:“An intrapreneur is somebody within a business or organization who adopts an ownership mindset, somebody who's taking calculated risks, innovates, leads with impact, and in our opinion, a people-first approach.” (:57 | Kiley Peters)&nbsp;“Opportunities for professional growth and continued development are two of the top three things that employees are looking for in an employer, with competitive wages being the third. So they're looking for ways that they can continue to grow, and they're looking for continued professional development opportunities. And those are things that will keep them at a company longer than somebody who's not going to help them grow”. (17:00 | Kiley Peters)&nbsp;“We really need to keep an eye on how we are spending our energy and what we are asking of ourselves and of our teams. Because if we're asking people to do things that deplete their energy on a regular basis, A, they're not going to get it done as fast. It's not going to be done as well. And it really drains people. But if we really tap into what drives their energy, how they can be more productive in the work that they do and align the work that they do with the things that drive their energy, we see things get done in a fraction of the amount of time. We see them get done significantly better. So be really mindful of the energy of your team.” (18:32 | Kiley Peters)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: <a href="mailto:[email protected]" rel="noopener noreferrer"...

Entrepreneurship is like an endurance sport, requiring not just skill but also grit and unwavering perseverance. In this episode, Kiley Peters is joined by Steven Pivnik, an entrepreneur, Ironman athlete and freshly-minted author. Together, they dive into the valuable lessons Steven shares from his entrepreneurial and endurance sport experiences.Over 26 years, Steven’s business expanded to include 200 employees across 12 countries. After exiting, Steven shares some of his biggest lessons. Steven emphasizes the importance of seizing opportunities in business, sharing how an initially unexciting project evolved into a major revenue stream. He stresses the importance of staying alert and willing to take risks in the ever-changing landscape of entrepreneurship.A crucial element of Steven's business philosophy is the integration of enjoyment in the work environment. He believes that maintaining a fun, positive atmosphere is key to long-term business success, enhancing customer satisfaction and strengthening team dynamics. Reflecting on his business strategy, Steven advocates focusing on recurring revenue and the value of experienced advisors. He also touches on the importance of being open to outside investment and the tough decisions required for business growth.Steven's book, "Built to Finish: How to Go the Distance in Business and in Life," delves into the synergy between the persistence needed in both endurance sports and business. Sharing personal experiences, he offers actionable strategies for success in these challenging arenas. His key message to entrepreneurs is to embrace fun, seize opportunities, and surround themselves with knowledgeable professionals for sustained success.Quotes:“We always shied away from bringing on outside capital. We were very proud that we were bootstrapped and didn't have to give away any equity to other investors. So it ended up working out well, because when I finally had the exit, I got to keep 100 percent. I mean, except for the employee stock options and other folks that got compensated. There weren't any investors that got a piece of that pie. So that worked out well at the end. But had there been professional investors in the company earlier on, we would have grown faster and we would have realized exit a lot quicker than 26 years. Again, no regrets, but just a lesson.” (12:03 | Steven Pivnik)&nbsp;“Most founders think they know it all. Nobody can run this business better than I can. That is not true. There are people that are out there that have a track record and the experience of accomplishing exactly what you want accomplished. So it may be very expensive, but he or she is worth their weight in gold.” (15:10 | Steven Pivnik)&nbsp;“When you have the right people in the right role, it's amazing how much smoother things become.” (17:31 | Steven Pivnik)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Steven...

Feeling like you've stumbled into leadership? Wishing for a way to lead with more confidence and less stress? In this episode of Welcome To Eloma, host Kiley Peters is joined by Zovig Garbushian, the founder of Boldness Ablaze Coaching. With a wealth of experience spanning over 25 years in brand marketing, organizational effectiveness, and leadership development, Zovig delves into the crucial role of self-awareness in leadership.Self-awareness goes beyond being just a popular term; it's a deeply impactful practice with far-reaching implications. It's a continuous journey of understanding who we are - our personalities, tendencies, and emotions - and how these influence our interactions with the world. Being self-aware empowers us to modify what's not working and enhance what is, leading to personal and professional growth.Zovig points out a common oversight in leadership: the assumption that a leader's experience mirrors that of their team. This mindset can hinder genuine connections and understanding. Cultivating self-awareness helps leaders move beyond these assumptions, enabling them to appreciate and recognize the unique qualities of their team members. The result? More meaningful connections, improved decision-making, and a workplace culture that values inclusivity.To develop self-awareness, Zovig suggests a path of curiosity. It's about questioning our reactions, emotions, and recurring patterns. Tools like self-reflection and journaling can be instrumental in this journey of self-discovery. Additionally, gaining perspectives from mentors or a personal advisory board can offer invaluable insights. Importantly, Zovig emphasizes the need for self-compassion and acceptance as part of this process.The benefits of self-awareness extend far beyond the individual. It enables authentic self-presentation, eases the navigation of challenges, and fosters stronger, more genuine relationships in all spheres of life.Quotes:“When I think of self-awareness, I think of it as having three components and they sort of build on each other. And the first one is curiosity about myself. And the second one is compassion for myself. And the third one is acceptance of myself. (9:31 | Zovig Garboushian)&nbsp;“The better my relationship is with myself, the better it becomes with others.” (11:32 | Zovig Garboushian)&nbsp;“I'm going to go out on a ledge and I'm going to say, this is just a statement for humanity. Like I don't care who you are, if you're leading people or if you're not leading people, if you own a company or if you don't own a company, I don't care who you are. Like, I think everybody needs to focus on understanding internal first before we have any shot at showing up for anybody else.” (14:32 | Kiley Peters)&nbsp;LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Zovig GarboushianLinkedIn: <a...

"Your intellect is your greatest asset," asserts Erin Austin. Erin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, to help businesses protect and leverage their expertise. Erin and Kiley Peters discuss intellectual property (IP) protection for entrepreneurs, helping listeners understand what IP really is, its significance in safeguarding their creative and intellectual work, and the essential steps for ensuring their innovations are legally protected.Erin emphasizes the universal nature of IP, revealing that any creation of the mind, whether by an individual or a multinational, warrants protection. She tackles the issue of imposter syndrome, urging entrepreneurs to value their ideas and safeguard their intellectual assets. Erin clarifies that while trademarks represent the source of goods or services, copyrights protect the expression of ideas. She advises entrepreneurs to focus on securing copyrights for their unique content like workshops and training materials, crucial to creating business value.Erin highlights the pitfalls of neglecting IP protection, including the challenges in enforcing rights and the risks of unintentional infringement. She offers guidance on proper attribution and quoting to avoid legal complications and underscores the importance of contracts in maintaining IP rights, especially in collaborations.Erin also touches on the future of IP in the AI era, noting the current non-eligibility of AI-generated content for copyright. She recommends focusing on original content creation and introduces her NDA Navigator, a tool for managing non-disclosure agreements in business collaborations.This episode unpacks the essentials of intellectual property for entrepreneurs, offering down-to-earth strategies for safeguarding their creative work and turning their innovative ideas into successful business assets.Quotes:"Intellectual property is everywhere. Whenever we're using our intellect, we are creating intellectual property." - Erin Austin (01:35)&nbsp;"We should not make the mistake that we don't have some valuable intellectual property that we need to be thinking about strategically to make sure that we are owning it, controlling it, and therefore we can use it to drive value in our businesses." - Erin Austin (02:17)&nbsp;"Our goal is to create assets in our business, and just like any other asset, it's more valuable when you own the whole thing." - Erin Austin (00:04:11)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Erin AustinLinkedIn: https://www.linkedin.com/in/erinaustin/Website: https://www.thinkbeyondip.com/10 percent...

As 2023 draws to a close, join Kiley Peters in this episode of Welcome to Eloma, where she delves into the essential practice of year-end reflection and setting goals for the future. Kiley shares the "DNA of success" framework from RAYNE IX, an innovative approach to defining and achieving personal success in alignment with business objectives. This framework, centered on purpose, energy, action, and knowledge, offers a clear path for personal and professional growth.Kiley prompts listeners to deeply consider their motivations for starting a business, emphasizing how aligning everyday actions with long-term aspirations fuels ongoing motivation and decision-making clarity. She guides on structuring goals across varying timeframes – short, medium, and long-term – and breaks them down into manageable two-week sprints for focused and achievable progress. Emphasizing the importance of tangible goal setting, Kiley advises writing down these objectives and sharing them to foster a sense of accountability.Kiley wraps up by inviting listeners interested in asking questions to check out her new CEO Hotline. This is an online community where Kiley will be answering questions and hosting a live Q&amp;A. You can learn more at rixhotline.com. Also, be sure to subscribe to the Welcome to Eloma email list for ongoing learning and business-building tips!Quotes:“I firmly believe, and at RAYNE IX, this is what we practice, is that we have to define success for ourselves and then align the work that we do and the businesses that we run to our personal definition of success. Because if we jump right into running the business, It might work for a little while and that's all well and good, but if we are just focused on running the business and we don't check in with ourselves to understand why we're doing this and what we're trying to accomplish. And I mean, we're all starting a business for a reason, right? It's usually autonomy, flexibility, ownership of time, maybe to make more money, whatever it is, usually to do good in the world. But if we don't get clear on what that is upfront, at a certain point in time, we start to question what we're doing in terms of running the business and why we're spending all this time and energy doing it if we haven't set those expectations and those intentions upfront.”&nbsp; (2:55 | Kiley Peters)“So say, in a 90-day period of time, your goal is to launch a program? Well, you might break that down. So you say, okay, I'm gonna launch a program and here are all the steps that I need to accomplish in order to launch that program. So I would recommend building that out in a project management tool, et cetera. And then break those down into two-week sprints so that it becomes really bite-sized. Okay, in these two weeks, these are the four things that need to get done for this big goal, this medium goal, this small goal. And then once you get through that, great. Now, these two weeks, this is what needs to get done. So again, it just becomes really bite-sized.” (16:02 | Kiley Peters)“We are significantly more likely to accomplish our goals if we write them down on a regular basis and we tell people them because those people can then help hold us accountable.” (20:19 | Kiley Peters)&nbsp;LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE...

Building a community is tough. It's not easy, and anyone who tells you otherwise is lying. But here's the thing, communities have the power to change lives. This episode of Welcome to Eloma features host Kiley Peters in conversation with Deb Schell, a seasoned community strategist and co-founder of Community Consultants Collective.Delving into her rich experience in this space, having launched more than 60 online community projects, Deb highlights the essence of fostering intentional and authentic connections within a community. She emphasizes creating an environment of psychological safety where members feel a genuine sense of belonging. It's not just about bringing people together; it's about nurturing a space where everyone feels valued and heard.There are watch-outs.&nbsp; Deb points out common pitfalls in community building, such as rushing into launching without a deep understanding of the target audience or the unique value the community offers. She underlines the critical role of listening to community members, actively seeking their feedback, and using it to enhance engagement and meet their needs effectively.Deb's greatest insight? Trust. Trust that things will work out, even when entrepreneurship gets tough. Deb encourages entrepreneurs to embrace resilience, trusting the process even through challenging times and leveraging their unique strengths.&nbsp;For anyone intrigued by the idea of building and growing a community, this episode offers actionable insights. Listeners may also want to check out the Community Strategy Podcast, where Deb has interviewed over 100 business and community leaders to learn firsthand what strategies work for online community builders.Quotes:“A lot of people have that philosophy that it's a passive income generator. And community is anything but passive.” (7:18 | Deb Schell)&nbsp;“A lot of people miss that step of what problem is this community solving? How am I helping them and what's in it for them as the member versus what's in it for me as the host? And you have to have two lanes, right? Because you can't only think about members because you might have a revenue problem. And if you don't think about the business, if you think about the business only, then you really don't have a good path to really serving the members in an authentic way. So it's really about that balance.” (11:45 | Deb Schell)&nbsp;“The biggest measure of success in a community is, are your members actually utilizing and implementing whatever they're learning in their daily life?” (13:47 | Deb Schell)&nbsp;&nbsp;“The impact of community is helping other people to connect with others, authentically and intentionally, so that we can feel more sense of belonging and acceptance, because our world has been one of lack and exclusions and not including people and keeping people you know, not available in a lot of scenarios. Not accessible to things. While the world is changing, it's also that this is the time for us, as community builders, to open up the gates and to be able to connect with others.” (37:17 | Deb Schell)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: <a href="https://www.instagram.com/kileypeters/" rel="noopener noreferrer"...

Discover the power of scarcity and how it can transform your business in this captivating episode of Welcome to Eloma. Kylie Peters is in discussion with guest Mindy Weinstein, founder and CEO of Market Mindset and author of "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions". Mindy, a marketing expert and psychology PhD, shares her insights on leveraging scarcity to influence customer decisions. With real-life examples from renowned brands like McDonald's and 1-800-Flowers, Mindy reveals the four types of scarcity, supply-related scarcity, demand-related scarcity, time-related scarcity, and limited edition scarcity. Each type can be leveraged by entrepreneurs and business owners to create a sense of urgency, exclusivity, and value in their offerings.Leverage Mindy’s excellent advice to apply scarcity to increase sales, customer retention and overall revenue for your business.Quotes:"Scarcity is any type of unavailability or restriction." (07:24 | Mindy Weinstein)"When faced with scarcity, the parts of our brain that have to do with valuation or even decision-making start to light up." (23:09 | Mindy Weinstein)&nbsp;"Scarcity equals value." (25:09 | Mindy Weinstein)&nbsp;"FOMO is tied with scarcity. Now in the psychology world, we don't refer to it as FOMO, we refer to it as loss aversion." (25:49 | Mindy Weinstein)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Mindy Weinstein:Website: http://powerofscarcity.com/LinkedIn: https://www.linkedin.com/in/mindydweinstein/

"Cash flow is king. It's like oxygen to a small business. We can't breathe, we can't operate without it," says Kiley Peters.&nbsp;In this episode, Kiley offers listeners tangible, actionable advice on the often tricky terrain of cash flow management. Her primary strategy hinges on a balanced approach: curbing costs while innovatively ramping up revenue.Starting with expenses, Kiley drives home the significance of periodic financial audits. By closely examining credit card statements, she suggests business owners can often find and eliminate unnecessary costs, leading to substantial savings. Additionally, she suggests that during financial crunches, business owners might have to contemplate reducing their own salaries temporarily.In addition to spending less, Kiley encourages entrepreneurs to explore additional revenue streams. She suggests forming partnerships and affiliate agreements to incentivize referrals and increase business. She also touches on the elusive concept of passive revenue, acknowledging that while it may be challenging to achieve, it's worth exploring for long-term financial stability.Kiley also highlights the importance of leveraging technology to replace repetitive tasks and maximize the productivity of team members. By automating certain processes, business owners can free up time and resources to focus on higher-value activities.&nbsp;When it comes to funding, Kiley advises caution but acknowledges that sometimes taking on debt is necessary to weather the storm. She suggests exploring options such as lines of credit, loans, and home equity lines of credit (HELOCs), emphasizing the importance of understanding interest rates and repayment terms.&nbsp;Throughout the episode, Kiley reminds listeners that entrepreneurship is not for the faint of heart. Making tough decisions and managing cash flow can be challenging, but it's an essential skill set for successful entrepreneurs.&nbsp;Quotes:"Make sure you're going through and either getting refunded or reimbursed expenses that are no longer relevant, or ending subscriptions, because that just eats at the bottom line." (07:23 | Kiley Peters)"Explore additional potential revenue streams. Maybe there's different partnerships or affiliate agreements. Who would be great referral partners for you and how can you incentivize them to send you new business?" (07:38 | Kiley Peters)"Take a look at leveraging technology to replace humans. Finding good help is not easy. So make sure you're utilizing the talent that you do have in the best way possible and consider tapping into technology, if it makes sense." (08:37 | Kiley Peters)&nbsp;"Entrepreneurship is not for the faint of heart. It is not easy. There are a lot of hard decisions, a lot of hard decisions, but that's part of your job. That's part of your job is to make difficult decisions." (23:50 | Kiley Peters)&nbsp;"Be gentle with yourself, but also make sure that you make the decisions you need to make and you're not avoiding things because those oftentimes cost us significantly more." (25:55 | Kiley Peters)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: <a href="https://www.instagram.com/kileypeters/" rel="noopener noreferrer"...

"Building a small business is not about just making money, it's about making your dreams come true." - Pat MillerIn this episode of the Welcome to Eloma podcast, host Kiley Peters sits down with Pat Miller, the idea coach and founder of the Idea Collective. Pat shares his journey of accidentally starting the Idea Collective during the challenging times of the COVID-19 pandemic. What began as a daily show to bring small business owners together during a time of uncertainty quickly grew into a thriving community of solopreneurs.Pat and Kiley discuss the struggles that small business owners face, particularly in the current economic climate. They touch on the pressure of rising prices and cautious customers, and the unspoken dignity that comes with being a small business owner. They emphasize the importance of community and support in navigating the challenges of entrepreneurship.One of the key insights from their conversation is the need to focus on the shared purpose of building a business and making dreams come true. Pat encourages business owners to stay true to their guiding light and not be swayed by the image of success portrayed by others. He reminds us that we only have one chance to make a difference and leave an impact, and that it's worth pushing through the tough times to achieve our dreams.Pat also shares his excitement about his new daily show, Small Business Mornings, where he aims to inspire and motivate business owners to start their day with the right mindset. He believes that by providing a source of news, laughter, and mindset guidance, he can help small business owners make their dreams come true.Quotes:"Community is built when we have a shared purpose and we're all fighting for the same thing." - Pat Miller (03:13)"There is an unspoken dignity in people that take the risk to go be a small business owner." - Pat Miller (07:20)"We're not building a job, we're building a dream and that should be honored." - Pat Miller (08:06)"I want to help small business owners make their dreams come true at scale." - Pat Miller (30:31)"We only get one chance to make a difference, to leave an impact, to have our natural talent expressed in its highest order, and to ultimately have no regrets." - Pat Miller (32:06)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Pat Miller:LinkedIn: https://www.linkedin.com/in/jpatmiller/Website: https://www.ideacollectiveincubator.com

“Regardless of who writes the check, you are in business for yourself,” says Dr. Donna Smith Bellinger, sales consultant and CEO of DS Bellinger Consulting. Dr. Bellinger joins the podcast to give advice about how entrepreneurs can best, as she calls it, “consistently communicate your competence.” This starts with demonstrating that you are someone people want to follow. This means knowing your non-negotiables and standing by them without apology, going where your expertise is valued, and deciding on the best use of your precious time. These boundaries will allow you to select only the clients who will best serve you and whom you can best serve in return.&nbsp;Dr. Donna brings more than 40 years of corporate leadership experience to today’s discussion. Join to learn about what she calls objection aversion, how to know if your job is really a hobby and her honest thoughts about being broke.Quotes“You need to remember that you are not now selling a brand. You are selling your education and your expertise.” (3:04 | Dr. Donna)&nbsp;“Especially in the US, we're a bunch of followers. We follow successful people. So if you want to attract a certain level, you have to demonstrate that you are that person that they like to follow. We don't follow broke people. We just don't do that.” (8:42 | Dr. Donna)“You need to totally understand your non-negotiables and then stand by them. Because again, if you're letting the business run you, this is just the job that you own.” (15:46 | Dr. Donna)“You must be able to consistently communicate your competence, which is your value.” (20:39 | Dr. Donna)“The first person you have to sell on the value of your business is yourself. That way when you make the offer, and only offer the opportunity to work with you, to people that you want to work with. If they represent people that you don't like, don't work with them. Go find somebody you enjoy being with.” (23:48 | Dr. Donna)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected] with Dr. Donna Bellinger:LinkedIn: https://www.linkedin.com/in/donnasmithbellingerWebsite: https://www.askdsb.com/

Hype. The definition can vary wildly depending on who you’re talking to. Today’s guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used human behavior, particularly group behavior, to create propaganda and what we now know as personal branding.The most successful people, he explains, use hype not as a separate marketing strategy but as part of the art itself, creating whole worlds (like Warhol’s factory) and personas consistent across all media (Steve Jobs’ wearing the same black turtleneck and jeans, for example). This creates more organic interest and brand integrity. Most people are pretty similar and have been and will always be driven by the same desires. If you can learn these, Michael says, you will know how to get and keep their attention no matter which trends or technology platforms move in and out of vogue.&nbsp;The Hype Handbook is the culmination of ten years of research and life experience. Starting out in a punk band–where he and his bandmates proved to be natural marketers–before moving into marketing and writing, Michael realized there were about 12 key principles that make for good promotion. Join the conversation to learn why he believes happiness and a fulfilling life are found through side doors and why having a Plan B is, well, over-hyped.&nbsp;Quotes“I guess that's what hype means. It's not just having a marketing budget. It's conducting experiments to figure out how you can embody your values in a very public way, how you can tap into human psychology to get people excited about that. And then how you can embody that in everything you do.” (9:53 | Michael)“If you're seeing all of these articles telling you that AI, or the metaverse, or social media, or whatever the latest thing is, if you don't have a strategy on that, you're going to fall behind…they use these tools as accelerators, but it's not the route.” (17:33 | Michael)“One of the strategies in my book is packaging is the essence of propaganda.” (18:57 | Michael)“I don't think things are linear at all. I think history is cyclical. I think trends are cyclical.” (24:44 | Michael)“Human beings are more alike than they are different…these are things that you can reverse engineer and figure out. We all like to think we're individuals, but we're about half a percent individual.” (25:34 | Michael) “You're never going to know exactly what the recipe is. You're always going to have to conduct experiments. But if you have a firm understanding of the way that humans behave in groups and the way human minds work, you can conduct experiments quickly and strategically, in a way that you won't waste time on stuff that will never work.” (37:43 | Michael) LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; <a href="https://www.instagram.com/rayneix/"...

"Family-owned businesses thrive when they separate ownership decisions from operational meetings and create intentional boundaries between work and family life." - Amy WirtzIn this episode, host Kiley Peters dives into the complex world of family-owned businesses with the help of senior consultant Amy Wirtz from the Family Business Consulting Group. Together, they explore the unique challenges faced by those working in family businesses and the importance of tapping into the expertise of third parties to navigate these complexities.Amy shares her passion for helping families define their goals around their values, ownership, and financial wealth. She emphasizes the need for family members working together to separate their personal and professional relationships, treating each other as employees or owners in the workplace. By bringing their best manners into the business, they can avoid the pitfalls of treating each other as siblings or family members, which can lead to tension and unproductive communication.Another challenge Amy highlights is the need to hire and pay for qualifications rather than relationships. She encourages family-owned businesses to adopt a business-first mindset, making decisions based on the needs of the business rather than family dynamics. This approach not only strengthens the business but also makes it more attractive to non-family talent.Amy also delves into the complexities of intergenerational transitions and the sale of the business. She discusses the importance of educating the next generation about the business and preparing them for ownership. She suggests considering a combination of selling and gifting the business to the next generation, allowing them to have a sense of ownership and make their mark while respecting the legacy of the previous generation.Throughout the episode, Amy's passion for empowering people shines through. She loves seeing the transformations that occur when family-owned businesses embrace new knowledge and take ownership of their success. Her work is helping family-owned businesses create a legacy that lasts for generations to come.Quotes:"You have to remember that when you're in a family system, people tend to treat each other with, act in a way and communicate in a way where they know those relationships will exist typically no matter what they do. There's unconditional love, right? And that works in a family. It does not work in a business." (3:41 | Amy Wirtz) "It's invaluable to have a good team surrounding you, both in advisory systems and in leadership systems and to really consider governance at that point. So to look at how a board of advisors or a board of directors can assist your team and bring knowledge into it to assist it as it continues to grow. " (07:02 | Amy Wirtz)"Separate your meetings that you have with your employees from ownership decisions and make the time to have them. Even if you only do it every three months or every four months, have an hour set aside to talk about ownership stuff. Separate your ownership decision meetings from your operation meetings." (22:48 | Amy Wirtz)"When you are spending time with your family, spend time with your family. And that might mean that everybody that enters the room for dinner sets their cell phones in a basket and leaves work at the door. You will have a much happier rest of your family." (24:40 | Amy Wirtz)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: <a...

This episode dives right into the heart of what Kiley is most passionate about: setting goals and making them work for the life you want to build. Through a lens of personal experience, she sheds light on the process of goal setting and goal timelines, and explores some take-aways she had from the book "10X Is Easier Than 2X," by Dan Sullivan and Benjamin P. Hardy.Kiley maps out the phases of a business - from the challenging first year of just keeping afloat to the bustling growth seen between years five to ten. But it’s not all about business. Life has its seasons too, and she underscores the importance of aligning the two. When our business objectives support our personal milestones, business and life feel much more rewarding.This is an episode that will challenge you to think differently about goal setting and how to strategically align your business goals with your life's ambitions.Quotes:"The seasons of our life and our business are interconnected." (1:56 | Kiley)"We should be utilizing our businesses to support our lives, not running our businesses and then trying to live our life when we can find the time." (17:19 | Kiley)"What are your seasons? What are your seasons in business? What are your seasons in life? And are you prioritizing your seasons in life?" (22:14 | Kiley Peters)LinksConnect with KileyLearn more at WelcomeToEloma.comWork with us at RAYNEIX.com&nbsp;Newsletter Signup: RIXNewsletter.com&nbsp;Linkedin: Kiley Peters &amp; RAYNE IXInstagram: @kileypeters &amp; @rayneix&nbsp;Email: [email protected]

"Trust your gut. Most of those anxious feelings are coming from a place of intuition." says Mary Cate Spires, leading expert in using data and research to improve marketing ROI and co-founder of Harley James Consulting, a HubSpot inbound marketing agency.In this episode, Mary Cate shares her insights on leveraging CRMs to increase ROI and discusses the importance of finding the right CRM for your business. She also emphasizes the value of inbound marketing and dispels some common myths associated with it. Mary Cate provides practical advice for entrepreneurs on managing their CRM effectively and highlights the low-hanging fruit opportunities for driving ROI.&nbsp;Mary Cate's journey has included challenges and mistakes in the world of digital marketing and she offers valuable advice on trusting your gut and listening to your intuition. If you're looking to optimize your CRM and improve your marketing strategies, this episode is a must-listen!Key Takeaways:Finding the right CRM and implementing it properly is worth the time and investment.Inbound marketing is about educating and helping your audience, not just talking at them.Conversion rates and cost per acquisition are important KPIs to track in order to measure marketing success.When starting with a CRM, consider industry-specific options and determine if you need a fully customizable solution or an out-of-the-box one.Quotes:"It is absolutely worth it to take the time to find the right CRM and to hire help to implement it properly." (01:22 | Kylie Peters)"If you really utilize a CRM in all of the right ways, like you really invest in it, they're all kind of cult-like." (01:54 | Kylie Peters)"You really can't do good marketing if you don't know what's converting into your sales qualified leads and your customers." (09:05 | Mary Cate Spires)"Conversion rates are huge. And I really like cost per acquisition, too, versus looking at ROI." (10:02 | Mary Cate Spires)"I just want to empower people to know just enough to be dangerous and ask the right questions." (30:08 | Mary Cate Spires)#CRM #CRMsoftware #marketingroi #inboundmarketingConnect with Welcome to Eloma:Instagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;More about Mary Cate Spires:Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. She has worked with dozens of prominent brands from all over the United States including SmartBug Media, HubSpot, and The Arbor Company to drive leads, ROI, and customers through digital marketing efforts. With a degree from the University of South Carolina in public relations and over ten years of digital marketing experience, she is widely regarded by marketing executives to influence marketing strategy and achieve results. Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high returns on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.Connect with Mary Cate Spires:www.HarleyJamesConsulting.com<a href="http://www.marycatespires.com/" rel="noopener noreferrer"...

“There's so many people out there suffering that won't get the help or haven't gotten the right help, and that's why I’ve become such a passionate advocate for mental health,” explains Tonia Jahshan, founder and President of Sipology by Steeped Tea Inc. After suffering a devastating miscarriage and then quietly dealing with postpartum depression after each of her three children, Tonia found herself in a very scary spot mentally. She was starting to behave in ways that felt outside of her control, smoking and drinking and experiencing panic attacks and intrusive suicidal thoughts. It was not until she finally accepted help from others and devoted time to her own recovery that she was able to get back to herself. Today, Tonia shares her experiences with mental health as an entrepreneur and why it is so important to speak up, especially as a woman.So many people are continuing to quietly suffer from mental health conditions like depression, anxiety, and postpartum. It can be very challenging to speak up and be open about these issues, especially as a business owner and the face of a company. Tonia struggled for years, but pushed away all forms of help. She refused to see a therapist and believed taking medication would make her seem weak. It was not until she was suicidal and worried about leaving her children without a mother that she accepted help and went into a hospital for five weeks. Although she felt guilty about leaving her family and business during that time, she finally realized that it was okay to prioritize her mental health. When she came out of the hospital, Tonia shared her experiences with postpartum with her employees and found that they were really happy that she was speaking so openly. Her speaking so freely made it easier for them to speak about their own experiences.&nbsp;Entrepreneurs tend to be high achievers and are used to doing everything themselves. This often means that it can be hard to ask for help. But you do not need to suffer in silence. It is okay and natural to need help sometimes and even to need medication. You are not alone and if you speak openly about your experiences it is very likely that you will find many other people in your circle that are dealing with similar situations.&nbsp;Quotes“There's so many people out there suffering that won't get the help or haven't gotten the right help, and that's why I’ve become such a passionate advocate for mental health.” (15:07 | Tonia)“People were so happy that I talked about it, because it helped them talk about it.” (15:56 | Tonia)“I’ve got to take care of my own mental health, and I can't please everybody.” (22:37 | Tonia)“My biggest lesson that I ignored… trust your gut, because most of the time, it's right, and whatever that was, is not going to turn out well.” (26:04 | Tonia)&nbsp;“It's okay not to be okay. It’s okay to ask for help. It's okay to be on medication because you need it.” (27:17 | Tonia)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Tonia Jahshan:t 905-574-0132e [email protected]://www.instagram.com/toniajahshan/www.sipology.com| @Sipology<a...

“Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge,” explains Tim Ash, founder of Primal Brain, international keynote speaker, and bestselling author. Tim’s career path from exiting his digital marketing agency to consulting and speaking was largely influenced by his background in evolutionary psychology. Today, Tim speaks on how to leverage evolutionary psychology to your advantage within your business.Successful entrepreneurship is primarily based in storytelling, which is all about transmitting cultural knowledge to others. Transmitting this information was a matter of life and death in the early days of humanity and even now, humans are hardwired to seek this tribal connectivity. Great digital marketing should build off the basic principles of storytelling. If you are looking to sell your product or service, appeal to peoples’ emotions through sharing your story, as people inherently make decisions based on their emotions. In addition to using psychology to guide your sales and marketing strategies, it can be applied to managing your business as well. For example, Tim recommends starting with your hardest task that takes the most conscious thought first, as there is a limited amount of brain energy available to you. He also shares the shocking fact that caffeine is not actually a stimulant, nor does it act as a replacement for getting enough sleep.When you understand how the brain works and why it evolved to function in these ways, it becomes easier to understand how to build connections with others and how to influence their decision making process. No matter how far humans have come since first evolving, the brain continues to work in the same ways, constantly scanning the environment for danger, seeking tribal networks for a sense of security, and making decisions based on emotional response.&nbsp;Quotes“Never take criticism from someone you wouldn't go to for advice.” (5:00-5:05 | Tim)&nbsp;“Human evolution is largely a tribe on tribe competition. So being a tribal loyalist and transmitting that cultural package reliably, that's our survival edge.” (8:11-8:20 | Tim)“All major psychiatric conditions involve a sleep disturbance.” (10:03-10:08 | Tim)“No decision gets made without emotion.” (18:17-18:19 | Tim)&nbsp;“Tackle your hardest problem, the one that requires the most conscious thought, first.” (24:46-24:51 | Tim)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Tim AshTim’s website: https://TimAsh.comPrimal Bain: https://PrimalBrain.com&nbsp;Details here: https://acetheagenda.com/tim-ash-for-event-planners/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com ,<a...

“Leaders don't lead buildings, and products and services. They lead people and they serve people,” explains Kailei Carr, award winning speaker, executive coach and founder of The Asbury Group. Today, Kailei talks about the importance of harnessing your personal power, discovering your "why," and managing your energy as entrepreneurs to properly show up as your best leader. She also shares tips on how to gain clarity on your true strengths and how to serve others to your greatest potential. Tune in for more insight from this international leader.There are three essential components to being a great leader. First, is understanding your personal power. Your personal power is what sets you apart and enables you to make an impact on the world in a way that no one but YOU can make. This usually comes from a combination of your strengths and experiences. Secondly, it’s important to really be clear on your ‘why’. When you are clear on your ‘why’ and are able to communicate to your team how their work contributes to it, they will be more motivated. Lastly, it is so critical as a leader that you manage your own energy. Your team is looking to you as an example for how to behave. If you are not taking care of yourself and are overworking yourself constantly, this will set the tone for everyone else.&nbsp;Being a leader is all about serving others to the best of your ability and making a positive impact on the world around you through your unique strengths. By fully embracing your personal power and behaving in a way that makes your team feel appreciated and supported, you showcase what it truly means to lead by example.&nbsp;&nbsp;Quotes“Understanding what works best for you is crucial when looking for a great coach.” (8:44-8:50 | Kailei)“Your personal power allows you to make an impact in a way that nobody else can.” (17:44-17:50 | Kailei)“People are motivated by the ‘why’ behind it. So if they know the impact that can be made by their work and how their work applies and impacts the whole and the collective, then they are more motivated.” (18:59-19:16 | Kailei)“Managing your energy is so important, especially when you have teams, because you set the tone.” (19:37-19:43 | Kailei)“The best leaders are the best human beings first.” (26:41-26:45 | Kailei)“Leaders don't lead buildings, and products and services. They lead people and they serve people.” (26:49-26:55 | Kailei)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comBi-Weekly Email Newsletter: RIXNewsletter.comConnect with Kailei Carr:Instagram: @kaileicarrWebsite: https://www.groupasbury.com/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , KileyPeters.comBi-Weekly Email Newsletter: RIXNewsletter.comEmail:...

“The biggest takeaway I want you to think about in terms of launching your business is reframing this from how do I make the same amount of money I made at my W2 corporate job to how do I cover my living expenses, because there's a lot of different creative ways you can do that,” explains host Kiley Peters. Today, Kiley dives into a number of key business calculations and key performance indicators that every entrepreneur should consider when launching and growing their business. If you're looking to better understand your numbers, you won't want to miss this episode.As an entrepreneur, you may not necessarily need to earn the exact same revenue as you had at your corporate job in order to cover your living expenses. Since you will be paying yourself, there are many different ways to work around getting taxed on everything. You will also have the opportunity to write off many of your living expenses like a portion of your mortgage or rent if you have a home office. Instead of looking at revenue, focus on AGI or adjusted gross income. This is how much revenue you actually make minus the cost of goods sold.&nbsp;When it comes to KPIs there are many that every successful business owner really needs to know. You need to consider not only AGI, but also operating expenses, profit, cash flow, deliverable profitability, average sales, cycle length, average order value, cost per acquisition, average customer lifetime value, average conversion rates based off of the different stages of your sales cycle, the percentage of clients that repeat and how you're spending your time.&nbsp;Quotes“When you're an entrepreneur, you have a lot of different ways you can pay yourself without getting taxed on every single dime.” (2:01-2:08 | Kiley)&nbsp;“If you aren't growing your business or you're not actively trying to increase quality leads and get your name out there, you're not going to have any more business to do.” (12:17-12:27 | Kiley)“Revenue really doesn't matter at all. What you want to focus on is AGI.” (18:37-18:41 | Kiley)“We as founders are always our best salespeople. I know that's not what we want to be true, and we work hard to not make that be the case. But in very few situations have I found somebody else to be a better salesperson than the owner.” (31:38-31:52 | Kiley)“The biggest takeaway I want you to think about in terms of launching your business is reframing this from how do I make the same amount of money I made at my W2 corporate job to how do I cover my living expenses, because there's a lot of different creative ways you can do that.” (32:31-32:46 | Kiley)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter:<a href="https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&amp;id=9db6f8746e" rel="noopener...

“I really want to flip the paradigm and have people think about process as a business function,” explains Heidi Berger, co-creator of Process Optimizer, a business process optimization consultancy. Oftentimes, people view creating and implementing processes as a big hairy audacious goal that is best left for another day when they are less busy. In actuality, the process needs to have a seat at the table so that those in leadership positions start to view it as a business function. Today, Heidi shares her tips for optimizing business processes by shifting your mindset.When you shift your mindset to viewing processes as a business function, it is easier to get team members on board with testing and implementation. As a leader, you can engage your team so that the people who will actually be using the processes are the ones helping with building them in the first place. This will ensure that the processes you create are actually optimized for the employees who will be needing them. Once you have processes set up, your team members will feel more freedom to get their jobs done correctly without needing to be micromanaged. By having a seat at the table for process, you can implement a regular review cycle to continually improve upon it.&nbsp;Don’t keep putting off getting the processes in place that your business needs to function efficiently. As a leader, it is up to you to implement processes that remove obstacles for your team members and make it easier for them to do their jobs without your input. When you give process optimization a chair at the table, you reinforce to everyone that it is a priority.Quotes“I really want to flip the paradigm and have people think about process as a business function.” (2:00-2:07 | Heidi)&nbsp;“Without a process, you can't point fingers at people because they're just doing what they think needs to be done in order to get their tasks done.” (4:36-4:46 | Heidi)&nbsp;“We want to identify the steps, identify the process, identify the measurables of success for that process as a first step, and that's where I would suggest that small business owners start.” (9:06-9:19 | Heidi)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Heidi Berger:Facebook: Process Optimizer BizWebsite: https://processoptimizer.biz/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“The retail space is such a dynamic and ever changing industry; and that's why I love it because it's never the same any day, any week, any year,” explains Reina vanDelft, founder and CEO of RVD Solutions Retail Consulting. Although the basic rules of retail do not change, the overall landscape changes frequently and requires business owners who are able to pivot with the business. Currently, business owners are facing challenges like the recession, supply chain disruptions, competition from e-commerce, and a bigger push toward sustainability. Today, Reina draws on her over 30 years of experience in the retail industry to share her top tips for scaling a retail business.&nbsp;When you are considering scaling your retail business, there are a lot of pieces to consider, starting with understanding your customer. Thanks to the myriad of data analytic tools available now, you can clearly identify nearly everything about who your customers are and use that information to your advantage. In addition to creating and maintaining a seamless customer service experience, you will also need to form smart connections with vendors and distributors, engage your target customers on social media, and build a supportive team of employees who are just as passionate about your products as you are.&nbsp;There is a lot to keep in mind when scaling your retail business including vendor relations, customer experience, and product optimization. Even with a clear plan in place, it is important to keep in mind that retail is a fast-paced ever-changing industry. Be prepared to pivot when needed and don’t let your own fears hold you back from chasing the life you want.&nbsp;&nbsp;Quotes“The retail space is such a dynamic and ever changing industry; and that's why I love it, because it's never the same any day, any week, any year.” (1:57-2:06 | Reina)“The basic rules never change, have the product when they want it, quickly deliver it to them, and make it seamless.” (4:27-4:34 | Reina)“When you're looking at the negotiating piece, it's really bringing it down to that cost analysis and using your opportunity of how many units you're buying and comparing it to those different manufacturers and making sure you get both the quality, the price and bringing it in.” (7:08-7:26 | Reina)“Damages are a key piece that if it comes back to your store at a higher rate than the average, you need to have that covered by the manufacturer.” (14:09-14:17 | Reina)“Get out of your own way, make a plan and go get it.” (36:28-36:32 | Reina)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Reina vanDelft:Website: https://www.rvdsolutions.net/LinkedIn: Reina vanDelftConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com ,...

“As you go from one to two to three million, you start stress testing the systems that you've put into place that have gotten you there,” explains Julie Ellis, author, professional speaker, leadership coach and co-founder of Mabel’s Labels. It can be a daunting process to scale your business and it does not happen overnight. As you scale more and more, there are certain changes that will need to be made, both in systems used and in the level of formality expected by your employees. Today, Julie shares her tips for successfully scaling your business.As your business grows, it can start to feel more difficult to make decisions. This is why it is important to have strong boundaries for yourself so that you do not get caught up in a loop of over consulting or worse, stuck in decision paralysis. Although growth requires many changes to be made within an organization, particularly when it comes to systems and technology, it also opens up the possibility of hiring more people to help. While you could probably juggle multiple hats at the beginning of building your business, as you grow and scale, this will be more and more difficult to keep up with. Learning how to properly prioritize and delegate tasks is an essential part of being an effective leader.Growing a business is hard work and Julie recommends not trying to do it all alone. Entrepreneurship can be very lonely, especially with so many people now working remote and hybrid schedules. Use the growth of your business as an opportunity to bring on employees with more experience and more clearly defined job roles who you can trust to take over certain tasks for you. This will free up time so you can focus on running your business and will also help shield you from potential burnout.Quotes“As you go from one to two to three million, you start stress testing the systems that you've put into place that have gotten you there.” (1:46-1:55 | Julie)“There's a difference in how people want to be treated and in the formality that you need to have in place.” (3:20-3:26 | Julie)“There are some things you may have to let go of and you have got to prioritize what you really need out of it so that you get the best outcome you can.” (24:39-24:45 | Julie)“The decisions feel bigger, and when they feel bigger, they can feel harder to make.” (25:14-25:20 | Julie)&nbsp;“It’s keeping that growth mindset of, there are advantages to being bigger and having struggles, because you can afford to bring people on to help you solve them.” (26:12-26:22 | Julie)“Entrepreneurship can be so, so lonely if you don't build community for yourself.” (27:58-28:02 | Julie)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with&nbsp; Julie EllisInstagram: https://www.instagram.com/thejulieellis/Instagram: https://www.instagram.com/biggorgeousgoals/LinkedIn: https://www.linkedin.com/in/julie-ellis/Facebook: https://www.facebook.com/julieellisandcoConnect with...

“There's actually things that women can be doing behind the scenes before they actually even file,” explains Rhonda Noordyk, founder and CEO of the Women's Financial Wellness Center and certified divorce financial analyst. Navigating divorce can be a tricky process, so it is critical to start preparing beforehand. Rhonda recommends starting to prepare at least six months in advance so that you can be more proactive versus reactive. Today, Rhonda shares her top financial tips for helping women navigate a divorce.Before even filing, it is important to gather information and get really clear on all the finances and assets. If you have not been the one handling the finances for you and your spouse, there is the possibility that you will be blindsided by something. By going through the IRS, you can get a transcript of all prior tax returns, which can be very helpful if you were not involved in filing. Rhonda recommends getting on top of budgeting early and shares several useful apps that are available to help you get started. In addition to getting a clear look at your finances, it is a good idea to also work on your confidence and negotiation skills.&nbsp;Statistics show that a woman’s lifestyle decreases 41% after a divorce, but that does not have to be what happens to you as long as you prepare as much as you can in advance. Start asking more questions about money and trust your intuition if something seems off. This way you can go into your divorce with enough knowledge to feel confident and prepared for negotiating terms.&nbsp;Quotes“I wanted to create a model where women could come into a space that was safe, and they could ask questions and be empowered and navigate through life's biggest challenges.” (3:30-3:40 | Rhonda)“There's actually things that women can be doing behind the scenes before they actually even file.” (8:31-8:36 | Rhonda)“The divorce process in and of itself is very reactive, and not as proactive.” (9:20-9:27 | Rhonda)“Budgeting is not sexy or glamorous, and nobody really likes to do it. But it's important.” (12:56-13:01 | Rhonda)“Make sure that you have an awareness of what's going on so that if something does happen, you at least know where to be looking for the information that you need.” (16:20-16:31 | Rhonda)“The formula for financial confidence is really knowledge plus experience that helps women navigate through life decisions. We can always find the answers, we can always ask questions, it just might not be easy or simple or fast, but it certainly is possible.” (17:51-18:12 | Rhonda)“Stats show us that women's lifestyle typically goes down 41% after the divorce is over.” (24:17-24:23 | Rhonda)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Rhonda Noordyk:LinkedIn: https://www.linkedin.com/in/rhondanoordyk/Instagram: https://www.instagram.com/rhondanoordyk/Facebook: https://www.facebook.com/rhondanoordykWebsite: www.wfwcdivorce.comConnect with...

“We can create a plan, and we can work towards executing that plan, but there's always going to be things that come up unexpectedly,” explains host Kiley Peters. No matter how well you plan, there will always be some kind of change that happens. Managing change by learning how to pivot to a new strategy is a critical skill for everyone, especially entrepreneurs. Today, Kiley shares five tips for navigating change that she found helpful when pursuing a new direction for her own business.The first thing to keep in mind when managing change is to not react immediately. Instead of allowing that emotional gut reaction to influence your response, take some time to really think through what you want to say. The next thing to consider is running the numbers and seeing what actually is the bare minimum that needs to be done. With these numbers in mind, re-evaluate your strategy. When there is a major shift in your business, especially if the overall direction or concept changes, you will need to change your strategy accordingly. Lastly, re-engage both proactively and transparently, making sure to include all team members in the discussions so that everyone is on the same page about the business.Pivoting with change may not always come naturally, but it is a key skill for being a successful business owner. No matter how hard you try to plan everything, there will always be things outside of your control and things that happen unexpectedly. By knowing how to react when change occurs, you can find ways to use it to your advantage rather than seeing it in a negative light.Quotes“We can create a plan, and we can work towards executing that plan, but there's always going to be things that come up unexpectedly.” (0:36-0:45 | Kiley)“There's always change, there's always pivot, there's always something. Sometimes we see it coming, sometimes we don’t.” (15:29-15:36 | Kiley)&nbsp;“Resist your immediate response. So often when we get news that is not ideal, we fire back in a hasty text, or slack, or email or whatever it is. And that's 99.9% of the time, not what you really wanted to say, or not how you really felt or wasn't well articulated. So resist that immediate response.” (16:25-16:55 | Kiley)“Depending on whatever changes are coming your way, sometimes your game plan has to shift.” (17:39-17:45 | Kiley)“When you have the people in your life that you can be open and honest and vulnerable and transparent with, you can really get a lot farther, faster.” (19:14-19:24 | Kiley)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“We all have room to be so much more intentional about calendar design,” shares Jenny Blake, podcast host and author. Her newest book, Free Time: Lose the Busywork, Love Your Business, emphasizes ways business owners can implement smarter systems powered by Delightfully Tiny Teams. Jenny’s mission is to help save not only business owners’ time, but everyone involved in the business.&nbsp;It can be a real challenge for entrepreneurs to build free time into their schedules. This is especially true in the beginning when they tend to be wearing many hats and when they may not have all their systems in place yet. Studies have shown that while doing everything by yourself can lead to burnout, having too large of a team to manage can also cause difficulties. Jenny explains that there is a sort of ‘Goldilocks’ team size that will differ based on the preferences of the business owner and the type of business they are running. By designing scalability and recurring revenue streams into your business model and delegating tasks outside of your zone of genius to others, you will find that you have more free time available.Time is an incredibly important and precious resource. When you can gift yourself back free time to spend with yourself or your loved ones, you will be happier in your business and less likely to burn out.&nbsp;Quotes“In terms of free time, I also want to help save business owners time of having to document really useful ways to work to set everybody's time free, not just the owner, but everybody who's a part of it, and do it in a way that's heart based.” (2:41-2:55 | Jenny)“The goal is for every area of the business, really look at the stuff that you love and want to do and are great at doing. And then sometimes you have to take that big leap and invest more than you think or more than you're ready to offload it to somebody who knows what they're doing more than you.” (18:01-18:15 | Jenny)&nbsp;“We all have room to be so much more intentional about calendar design.” (19:37-19:41 | Jenny)&nbsp;“I really do encourage you to have at least one other person working in the business.” (25:30-25:33 | Jenny)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Jenny BlakeWebsite: Itsfreetime.comWebsite: pivotmethod.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“Research still shows that even if you're highly engaged, invigorated, challenged, and excited about your work, it contributes to strain. It wears you down and depletes your bodily resources,” explains Nina Nesdoly, founder of Workplace Clarity. As a work stress and burnout prevention speaker and researcher, Nina’s mission is to spread the word on the benefits of rest for increasing productivity.Entrepreneurs often end up burned out quickly because they think they need to be working intensively for 8 hours a day or more. In a corporate environment, much of the day is spent on non-work activities, socializing, or sitting in meetings. Most people aren’t going hard at their work and being super focused for more than 3 or 4 hours in a row. If you try to keep up the pace of working intensively for so many hours, you will deplete your body of valuable resources and risk burn out. By incorporating rest into your day, you will be able to be more productive while also being less stressed.&nbsp;Rest comes in many forms, but the main categories are stress relief and work recovery. Stress relief activities tend to be more active and are meant for getting the tension out of your body, whereas work recovery activities are meant for protecting your resources. Incorporating quick wins like leveraging sensory cues, detaching from work related thoughts, and not waiting until every task is done for stress relief, can be a large help in building opportunities for rest into your day.Quotes“Your brain and your body have a finite capacity for productivity. You can only focus and be productive for so many hours in a day.” (1:53-2:03 | Nina)“Research still shows that even if you're highly engaged, invigorated, challenged, excited about your work, it contributes to strain. It wears you down and depletes your bodily resources.” (2:11-2:23 | Nina)“When you are resting and when you are not focused on work specifically, your mind can wander, form new ideas, attach existing ideas. Your mind is focused on future planning and ideation, and that's sometimes where we get our best ideas.” (2:49-3:08 | Nina)“If you take a look at sensory information, what you see, smell, taste, hear, and even feel, the clothes on your body that you associate with work verses that you associate with personal time, you can create differentiations between those. So either get the work cues away from yourself, so that you can really detach, or create contrasting cues in your personal time.” (16:07-16:32 | Nina)“The goal is to get to a place where rather than feeling like you need to survive periods of your life and your business, you can enjoy them. Your life is not on the other side of some accomplishment or of some milestone in your business, your life is happening now. So long term, our goal is to get to a place where we are consistently enjoying the journey.” (19:31-19:55 | Nina)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Nina NesdolyInstagram: instagram.com/workplaceclarityTikTok: tiktok.com/@workplaceclarityLinkedIn: <a href="https://www.linkedin.com/in/nina-nesdoly/" rel="noopener noreferrer"...

“We really set out to build a community, and that's really how it's coming together,” shares Stephanie Melnick, attorney and owner of Melnick &amp; Melnick,&nbsp; a Milwaukee law firm that serves small businesses and their owners. Stephanie is also the founder of She Stands Tall, a speaker series featuring women entrepreneurs. Recently she took over Milwaukee’s Women Entrepreneurship Week. Today, she discusses how to use lead generation events and activities to expand your business.Lead generation activities and events are a great way to expand your business and foster local community at the same time. Women small business owners tend to really excel when it comes to supporting one another. By hosting or even just attending events, you can expand your network with other like minded business owners. As entrepreneurs, it is important to remember that it is always okay to ask for help. You do not have to do everything by yourself. Build a community that you can lean on because we can all achieve so much more by working together.&nbsp;When you build a strong community, everyone benefits. No matter what stage of business you are in, there is always more to learn and someone who will have more knowledge than you. By expanding your network, you can learn from one another and grow your businesses to larger heights.&nbsp;Quotes“We really set out to build a community, and that's really how it's coming together.” (16:26-16:33 | Stephanie)“Some of it is just increasing our network, learning about more people that are doing this and trying to help figure out how we can do it together.” (21:19-21:31 | Stephanie)“If you're going to add something to your business that's related, but not, you’ve got to ask for help.” (24:45-24:50 | Stephanie)“We stand taller together.” (32:31-32:32 | Stephanie)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Stephanie Melnick:Social Media Handles:Melnick &amp; Melnick, S.C.&nbsp;She Stands Tall, LLCWebsite URLS:https://melnickmelnick.com/&nbsp;https://shestandstallmke.com/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“Most authors give up too soon. They give up before they finish their book, they give up on their publishing plan, because it takes too long. And then if they do manage to get their book to market, they give up on selling it,” shares AJ Harper, editor and publishing strategist, head writing coach for Heroic Public Speaking, writing partner to business author Mike Michalowicz, and author of Write a Must-Read: Craft a Book That Changes Lives--Including Your Own. Today, AJ calls on her years of experience working with bestselling authors to talk about how to write a must-read book.&nbsp;The first step to writing a book is knowing who your reader is. By knowing exactly who you are writing for, what they need, and what they perceive is standing in their way, you can write a book that speaks directly to their experience. When people feel seen on the first page of a book, they are likely to continue reading. The next step is to get very clear on your core message. This should be a fundamental truth that can create change in the reader even if that message is the only thing they read. Once you have written a book with a specific reader in mind and a clear core message, the most important thing to do is just to not give up! Stay persistent and put the time and work into your publishing plan and marketing strategies for selling your book.If you have been wanting to write a book that will help other people, you need to first decide who exactly you want to write for. What change are you hoping for the reader to make? How do you want them to feel when they read your book? These are all things to consider before getting to the publishing or marketing steps.&nbsp;Quotes“If you're writing a book that's designed to help someone, you have to know who that someone is.” (8:33-8:37 | AJ)“If they can see themselves on the first page where you are honoring their experience and they feel like you get them, they're going to keep turning the page.” (10:38-10:48 | AJ)“Knowing your reader is such a huge part of not just writing and editing the book, but how you position it in the marketplace.” (11:50-11:56 | AJ)“A book is not about something, it’s for someone.” (12:30-12:33 | AJ)&nbsp;“Most authors give up too soon. They give up before they finish their book, they give up on their publishing plan, because it takes too long. And then if they do manage to get their book to market, they give up on selling it.” (28:42-28:56 | AJ)“There's very few things on earth that are more transformational than a book.” (35:18-35:23 | AJ)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with AJ HarperLinkedIn: https://www.linkedin.com/in/anjanetteharper/Website: https://ajharper.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com ,...

“The human brain makes all kinds of assumptions within seven seconds of seeing someone. And within those seven seconds, 60% of those assessments of if we liked that person, trust that person, want to do business with that person comes from what that person is wearing,” explains Morgan Wider, wardrobe stylist, speaker, podcast host, and author of the best-selling book, The Worthy Wardrobe: Your Guide to Style, Shopping &amp; Soul. Growing up as the only Black girl in her class, as well as being taller and having a deeper voice, led Morgan to use clothing as a way to hide herself. She didn’t want to stand out and worried that if she dressed too feminine people might not take her seriously as a smart woman. Today, Morgan shares tips for creating confident wardrobes that help women feel worthy of being seen.What you wear is just as important as what you do, especially as an entrepreneur where you are your brand. Every piece of clothing in your wardrobe should make you feel good about yourself. Making an effort to style yourself each day is a way of honoring your body. To get started, decide what your signature look is going to be. Maybe you always wear red or you have a really fun hair color, but make sure you pick something and stay consistent. Investing a few staple pieces that reflect that signature look will help people recognize your brand.&nbsp;If your clothes do not make you feel confident, they are not the clothes for you. Rid yourself of anything in your wardrobe that is no longer serving you and replace it with clothing that makes you feel good about yourself. When you put effort into your appearance, you will feel more confident and that will be reflected in how you show up in the world.Quotes“The human brain makes all kinds of assumptions within seven seconds of seeing someone. And within those seven seconds, 60% of those assessments of if we liked that person, trust that person, want to do business with that person comes from what that person is wearing.” (5:26-5:38 | Morgan)“We've been taught that what we do is more important, but who we are, and how we honor ourselves, and how we dress is just as important.” (6:26-6:33 | Morgan)“It's about making the effort to show up on brand and feel good.” (15:39-15:43 | Morgan)“You can't afford to walk into your closet each morning and not feel good about yourself.” (20:30-20:34 | Morgan)&nbsp;“I just want every woman to know she's worthy of being seen.” (31:44-31:47 | Morgan)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Morgan Wider:LinkedIn: https://www.linkedin.com/in/morganwider/Website: https://morganwider.com/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com,<a href="https://kileypeters.com/" rel="noopener...

“The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile,” explains Jennifer Fondrevay, founder and Chief Humanity Officer of Day1 Ready™, a consultancy that advises business owners, leaders, and executives on how to prepare for mergers and acquisitions. Jennifer has survived three major multibillion dollar acquisitions and is the author of Now What? A Survivor's Guide for Thriving through Mergers and Acquisitions. Today, she shares her tips for changing the narrative on mergers and acquisitions.Mergers and acquisitions have a bad reputation, in part because statistics show that 70-90% of deals fail. However, it is important to still see a merger or acquisition as a viable growth strategy. This type of deal is not just about finances, but is really more similar to a marriage in that you really need to be very intentional about who you choose as a partner. It also helps to remember that when considering the valuation of your business, your people contribute value as well. From the very start, you should consider your communication strategy for how you will get your people on board with and even excited for the coming changes, otherwise you risk losing talent due to miscommunication.&nbsp;People are typically wary of change and aversive to uncertainty. This is why even just the words ‘mergers and acquisitions’ often cause people to stress and worry for the future. When you are upfront and clear about your vision for the business and communicate the plan with your employees, they are more likely to rally around you and buy into your vision.&nbsp;Quotes“Consider a merger or an acquisition as a viable growth strategy play.” (2:26-2:31 | Jennifer)“The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile.” (5:05-5:15 | Jennifer)“If you're thinking just financials and you haven't thought about, ‘how am I going to explain this in a way that gets people really rallied around it and excited’, you're going to lose some talent.” (7:31-7:41 | Jennifer)“People ultimately embrace change and they understand that things have changed, but what they don't like is prolonged uncertainty.” (8:22-8:29 | Jennifer)“Start thinking about what that communications piece is when you're thinking about the deal. Don't wait until you’ve made the announcement.” (29:23-29:28 | Jennifer)&nbsp;“Being crystal clear on your value is what helps you to embrace uncertainty.” (38:19-38:24 | Jennifer)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Jennifer Fondrevay:LinkedIn: http://linkedin.com/in/jennifer-fondrevayWebsite: www.Jenniferjfondrevay.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com ,<a href="https://brainchildstudios.com/"...

“80% of the women owners that we surveyed said it's extremely important to hire and develop other women in their industry,” shares host Kiley Peters, CEO and founder of RAYNE IX. With the help of friend Susan Baier and her team at Audience Audit, Kiley conducted original research on women small business owners and how they defined success for themselves.When surveying several hundred female small business owners, the data began to show three distinct segments. These segments are the believers, support seekers, and parody perceivers. Depending on which segment they fall into, some women business owners may not actually fall into the same target audience due to mindset differences. The data showed that age and income were not really a factor and that it truly all came down to mindset. The majority of women defined success as owning their own time or schedule and reported that it is very important to them to support other women in their industries.&nbsp;The data from this new research study is compelling and shows the differences in how women and men approach business ownership. Women start businesses because they want flexibility, autonomy, and ownership. It’s not that they don’t care about profit, but it typically is not their number one priority.&nbsp;Quotes“You really need to understand the mindset and the psychological composition of your audience, because it's those things that are really going to matter.” (9:15-9:23 | Kiley)“This is all about flexibility, autonomy, and ownership. That's why women are starting their own businesses.” (10:36-10:43 | Kiley)“70% of respondents believe that there are inherent differences between the way men and women run businesses.” (13:07-13:15 | Kiley)“Small business specifically needs to be personal.” (15:15-15:19 | Kiley)“The number one way that women defined success for themselves was owning their own time or schedule.” (17:58-18:03 | Kiley)“80% of the women owners that we surveyed said it's extremely important or very important to hire and develop other women in their industry.” (19:54-20:03 | Kiley)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileyWorkshops: https://rayneix.com/workshops/Instagram: https://www.instagram.com/rayneix/Social: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]