“We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them,” explains host Kiley Peters, founder and CEO of RAYNE IX and founder of The 100 Collective. Today, Kiley shares more information about the mission of The 100 Collective and how you can get involved.The 100 Collective just celebrated its beta launch on February 13th, 2023, so now is the perfect time to get in on the ground floor. The mission of The 100 Collective is to be a place where all women identifying entrepreneurs can access resources and empower one another to live more meaningful and fulfilling lives. This is meant to be a safe space, with a zero tolerance policy for catty, judgemental behaviors. There are 4 membership tiers that each offer a different level of benefits, with more features to be rolled out in the coming months. In the interest of accessibility, the first membership tier, which just includes a listing in the public facing directory, is available for free to qualified women business owners.&nbsp;Society has been holding women back for long enough. The 100 Collective is working to give women business owners the space, support, and resources they need to empower themselves and one another. Because when women are empowered, they can change the world.&nbsp;Quotes“We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them.” (0:55-1:10 | Kiley)“If you're interested in being part of that group and judging women for how they look, or how they show up, and then talking sh*t about them behind their back, I welcome you to join any other group that's not the 100 Collective because that's not tolerated here.” (4:20-4:39 | Kiley)“We've been operating in a space of scarcity mindset, and some of us victim mindset, and I really want to encourage everyone to adopt an abundance mindset.” (8:59-9:13 | Kiley)“Society has told us for ages that there's only so much room in the world for women. BS, right? There's enough room here for everybody.” (9:15-9:25 | Kiley)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileyInstagram: https://www.instagram.com/kileypeters/Instagram: https://www.instagram.com/the.100.co/Instagram: https://www.instagram.com/rayneix/The 100 Collective: https://rayneix.com/100collective/Social: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com,<a href="https://kileypeters.com/" rel="noopener...

“Have something that keeps your business assets separate from your personal assets,” shares Carolyn Jahnke, founding attorney of Athena Legal Solutions. Today, Carolyn joins host Kiley Peters to talk about how to legally protect yourself and your business.If you have a business, you need to form an entity like an LLC in order to protect your personal assets. Otherwise, you will be considered a sole proprietor; and if you were sued, the courts would view your personal assets as an extension of your business. In addition to forming an entity, you should also have separate bank accounts for your business and your personal finances. Make sure you have at minimum some basic general liability insurance and have contracts in place, even just a simple Google Doc, so that everyone you work with is clear on their responsibilities.&nbsp;People tend to shy away from speaking to lawyers, but if you are a business owner it is vital to know how to protect yourself and your business. Learn more tips for creating separation between your personal assets and your business assets, protecting your unique content, and being more prepared in case your business gets sued.&nbsp;Quotes“Have something that keeps your business assets separate from your personal assets.” (5:54-5:59 | Carolyn)“If you don't have an entity, you're a sole proprietor, which means there's nothing separating your business assets from your personal assets.” (6:55-7:02 | Carolyn)&nbsp;“Your L.L.C. means nothing or your entity means nothing if you don't have separate bank accounts.” (10:03-10:07 | Carolyn) ]“Relationships always work better when everybody knows exactly what their job is in the relationship.” (14:39-14:45 | Carolyn)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Carolyn JahnkeFacebook: https://www.facebook.com/AthenaLegalSolutionsLinkedIn: https://www.linkedin.com/company/athena-legal-solutions-llc/&nbsp;Instagram: https://www.instagram.com/athena_legal/Website: https://www.athenalegalsolutionsllc.com/Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“People are so afraid of not being perfect, and they set the bar up here and then it becomes this death spiral of anxiety. Just own it,” shares Kristy Siefkin, professional communications coach with nearly 20 years of experience as a national TV broadcaster, national spokesperson, corporate trainer and event speaker. Today, Kristy joins host Kiley Peters to talk about how to capture a virtual audience.The pandemic has altered the way people are expected to communicate. The way you spoke for in person presentations is not necessarily going to transfer over to speaking on camera. The best thing you can do is practice and watch the videos back. Practice by speaking on topics you are passionate about. This exercise does not need to be anything business related, but instead is a way for you to start feeling more comfortable on camera. Next, make sure you are using the right tools to capture the best possible audio and video quality.&nbsp;On camera spoken communication requires a different skill set from those used in written communication and in person presentations. Allow yourself to be imperfect and make mistakes as you are learning to be comfortable on camera. Learn more tips for how to capture a virtual audience so that you can be sure your message is getting across.&nbsp;Quotes“Often, it's not even the audience that's criticizing you. You're criticizing yourself, because the way we see ourselves on video and hear ourselves is completely unnatural.” (4:25-4:34 | Kristy)“If you don't practice and you don't watch yourself, you will not become better.” (9:22-9:26 | Kristy)&nbsp;“Get the reps in by talking about not something business related, not worrying about, oh, this has to be a perfect marketing piece for my website. The more you do that, that version of you will start to show up in the professional presentations.” (11:35-11:49 | Kristy)“Learn your content. Know your content and your key messages inside and out and put the script away.” (24:22-24:28 | Kristy)&nbsp;“People are so afraid of not being perfect. And they set the bar up here and then it becomes this death spiral of anxiety. Just own it.” (32:25-32:34 | Kristy)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Kristy SiefkinFacebook: https://www.facebook.com/KristySiefkin/Instagram: https://www.instagram.com/kristysiefkin/LinkedIn: https://www.linkedin.com/in/kristysiefkin/Website: www.kristysiefkin.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com,...

“Think big, have the vision, and have the dream, and then minimize the risk,” shares Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and Author of the Amazon bestseller Productize. Today, Eisha joins host Kiley Peters to talk about productizing your services.Productizing has the potential to add a lot of value to your business because it allows you to scale your growth. If you can come up with a product that solves a pre-existing clear, urgent and expensive problem, you are on your way to success. Some of the common mistakes made by entrepreneurs when they begin productizing are trying to create products that do not solve a problem, creating products that very few people have ever asked for, and rushing into production too fast before doing any market testing. When done properly, productizing your services can have tremendous benefits, because other people or in many cases even automations, can then sell your product for you.A great way for service companies to grow is to productize their services because then they can begin to scale. However, there are many things to keep in mind when creating a product. Learn more about the common mistakes entrepreneurs make when productizing and what you can do to create a successful product from your services.&nbsp;Quotes“If you ever want to exit your business, usually businesses that have more revenue from products and services command a higher valuation.” (3:30-3:40 | Eisha)“It just breaks my heart when I see people create products that are in search of a problem, as opposed to products that solve a clear, urgent, and expensive problem.” (12:16-12:28 | Eisha)“We want to create a first version, an inexpensive version that helps us test, helps us learn about the market. But we want to remember that we need to reserve investment to continue to iterate on the product.” (13:47-14:02 | Eisha)“There is no relationship in the research between how much you spend on new product innovation and your success as a new product innovator.” (15:56-16:07 | Eisha)&nbsp;“Think big, have the vision, and have the dream, and then minimize the risk.” (29:42-29:49 | Eisha)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Eisha ArmstrongLinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/Website: www.vecteris.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“The three pillars to sales success are communication, energy, and then the sales process,” explains Natasha Hemmingway, sales coach, consultant, speaker, and creator of Heart Not Hustle®. Today, Natasha joins host Kiley Peters to talk about what entrepreneurs need to know about building a sales process.&nbsp;Natasha shares that the best way to truly build a sales process is to work with somebody. However, there are some basics that all entrepreneurs should know. The most important thing to remember is that it is not about you, it is about who you are serving. Don’t immediately jump into a sales pitch, instead take a moment to focus on the person in front of you and figure out what they need and how you can help them. Sales success is just as much about your sales process as it is about your energy and communication.Every entrepreneur would benefit from a well-crafted sales process. If you did not study sales, it is best to hire someone who specializes in creating sales processes. However, if you are not yet at the point where you can invest, there are sales tips that can help you create a basic sales process beginning with a strategy call.Quotes“Ladies, if you're listening, make sure that when you are making leaps, or you're doing things and you’re evolving, that you are only sharing your vulnerability and intimate things with people who are for you, and people who will step in and have faith for you when you don't have it for yourself. I call it seeking wise counsel.” (8:44-9:01 | Natasha)“It's not about you, it's about who you're serving.” (18:20-18:22 | Natasha)&nbsp;“The three pillars to sales success are communication, energy, and then the sales process, which sales process drops into strategy, and then communication and energy are part of the mindset bucket. You don't do anything absent from your mindset, nothing. And so communication and energy are very much wrapped up in that.” (22:48-23:06 | Natasha)“As far as building a sales process, a true sales process, and really doing the work, go work with somebody, because it's not your lane.” (27:14-27:21 | Natasha)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Natasha HemmingwayFollow Natasha at @NatashaHemmingway on social media, and find her exclusive sales coaching courses online at natashahemmingway.com.Follow Natasha on IG: https://www.instagram.com/natashahemmingway/Follow Natasha on FB: https://www.facebook.com/natashahemmingwayspeaksFollow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-hemmingwayVisit her website: https://natashahemmingway.comSchedule a Strategy Call w/Natasha: https://calendly.com/natashahemmingwayConnect with KileySocial:...

“The minute you open your doors, the minute you start selling something, you should be thinking, ‘how do I exit?’ regardless of if you ever want to exit,” explains Lori Murphree, founder and managing partner at Evalla Advisors. She has 20 years of experience working in mergers and acquisitions and over 15 years focused on marketing services, digital media, and e-Commerce. Today, Lori joins host Kiley Peters to talk about what entrepreneurs need to know about merging and acquiring businesses.&nbsp;Even if you do not think you ever want to exit your business, you should be thinking about an exit strategy from the beginning. Regardless of whether you end up selling, when you start off thinking this way, your business will end up growing more than it would have if you did not consider an exit strategy. The businesses that can prove growth each year and differentiate themselves from similar businesses are the ones that will be the easiest to sell when the time comes.&nbsp;Whether you think you will sell your business in the future or not, it is never too soon to start preparing. From the moment you start your business, you should be thinking about your exit strategy. By focusing on features that will make your business more marketable in terms of a possible future merger or acquisition, you will have a stronger, more successful business.Quotes“The minute you open your doors, the minute you start selling something, you should be thinking, ‘how do I exit?’ regardless of if you ever want to exit.” (5:16-5:24 | Lori)&nbsp;“If they don't see that you've ever grown, or that you've grown the first couple of years and you were flat the whole time after. Even if you have a great business, it makes it harder to sell.” (6:34-6:46 | Lori)“Talk to advisors ahead of time. Don't say, I'm not ready, I'm gonna talk to you when I'm ready. Talk to them ahead of time, because they will start giving you advice. But also talk to wealth advisors, because wealth advisors will set up an attack area that allows you to sell your business and not have 50% of it go to the government.” (8:27-8:48 | Lori)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Lori MurphreeWebsite: https://evallaadvisors.com/LinkedIn: https://www.linkedin.com/company/evalla-advisors/?viewAsMember=trueConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“Never settle. The five star candidate is out there. Never settle for less than five star,” shares Danielle Mulvey, chief curator of The ALL IN Company. Danielle is a flight attendant turned entrepreneur whose 25 years of entrepreneurial experience has led her to cracking the code on hiring and retaining the best employees. She has created The 5 Star Employee Rating System which is a checklist and system that ensures employers are consistently hiring 5 star employees. Today, Danielle joins host Kiley Peters to talk about how to staff an all-star team.A five-star employee is an employee who is in the top 15% of available talent for a specific position. It is a role-specific classification, because someone may be a five-star employee in one position and a two-star employee in another. Statistically, one out of every seven candidates is a potential five-star employee, which means you need to cast a wide net and have a large candidate pool in order to catch multiple five-star candidates. The system boils down to a checklist of 5 criteria for determining a candidate’s star rating. These criteria are alignment with core values, analyzing the 11 universal qualities of a five-star employee, checking aptitudes and skills, running success metrics, and return on payroll. By using this checklist, you can make sure you are hiring the right person for every position.Staffing an all-star team requires a detailed recruitment process. It is important to automate as much of this as you can, so that you are not wasting your time interviewing lower star candidates. By filtering out the employees who are not the best fit, you will have a better chance of consistently recruiting five star candidates. There are plenty of incredible candidates out there, so never settle for less than five stars.&nbsp;Quotes“You want to have the job boiled down to three to five key responsibilities. And then for those three to five key responsibilities, you want to have success metrics. You want to quantify what success looks like for those key responsibilities.” (13:31-13:47 | Danielle)“You want to make sure that the individual is producing a 3x minimum return on their payroll or their salary. So if you're paying someone $50,000 a year, they should be producing $150,000 In impact on the revenue sales of the company.” (15:06-15:22 | Danielle)“Despite what the media is saying, there are plenty of great candidates out there.” (23:26-23:31 | Danielle)&nbsp;“Never settle. The five star candidate is out there. Never settle for less than five star.” (30:20-30:28 | Danielle)LinksConnect with Welcome to Eloma&nbsp;Instagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Danielle MulveyLinkedIn: https://www.linkedin.com/in/danielle-mulvey-66a315/Instagram: danielle__mulveyWebsite: Theallincompany.com&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com...

“Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable,” explains Precious Williams, CEO of Perfect Pitches By Precious. Precious is a 13 time national elevator pitch champion, a four time best selling author, and has been featured on Shark Tank. Today, she&nbsp; joins host Kiley Peters to talk about mastering the perfect pitch.Pitching can be difficult to get right and there is a lot to take into consideration. Some commonly made mistakes are pitching to the wrong audience, not bringing enough energy, having a boring presentation, making your wording too generic, and not having a true call to action. When making a pitch, you need to go in with confidence. It is imperative that you practice a lot beforehand so that the pitch can flow naturally. Be creative and make your pitch memorable so that people will want to tell others about it.&nbsp;Creating the perfect pitch takes time and requires a lot of practice; but when you nail it, it can help make your dreams a reality. Learn more about how to master your pitch and what mistakes to avoid, so that you can capture your target audience’s attention and achieve your goals.&nbsp;Quotes“My motto for this year was ‘Dream big, ask bigger’.” (3:36-3:38 | Precious)“Some people don't inject humor, or they think because they're an introvert, they can't use that to their advantage. And you can.” (7:44-7:49 | Precious)“Pitching ain't easy, but it sure is fun once you get the hang of it.” (8:23-8:26 | Precious)&nbsp;“Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable.” (11:32-11:39 | Precious)“Be careful with the wording you're using if it sounds like everybody else is using it. And I know people say, ‘oh, don't don't reinvent the wheel.’ Well, some of us are creative enough that the wheel doesn't even matter anymore.” (14:27-14:37 | Precious)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Precious Williams&nbsp;Instagram: https://www.instagram.com/perfectpitchespFacebook: https://www.facebook.com/PerfectPitchP&nbsp;Twitter: https://www.twitter.com/PerfectPitchP&nbsp;LinkedIn: https://www.linkedin.com/in/precious-l-williams&nbsp;&nbsp;&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter:<a...

“If I were to name the pain I know, it's being told I can't do something. Or being told I can't have something, or that I'm not enough,” shares host Kiley Peters. Today, Kiley talks about why she chose to shut down Brainchild Studios to pursue RAYNE IX.&nbsp;Shutting down a business to begin something new can be a really intimidating process and many people will likely question you or tell you that you won’t be able to succeed. Kiley was inspired to build RAYNE IX out of a desire to create opportunities to elevate women. Instead of choosing to just simply sell off Brainchild, she knew that she did not want to lose the incredible team that she built and instead wanted to bring them with her to her new venture. The people that supported her and grew with her along the way were the best part of Brainchild and are pivotal to the success of RAYNE IX.&nbsp;If you are in a position where you are considering ending one journey to begin another, you know how scary that decision can feel. With the right support system of people by your side, you can achieve anything. Learn more about why Kiley decided to shut down Brainchild and how she has made RAYNE IX more aligned with her goals of helping other women.&nbsp;Quotes“It's been such an incredible journey, high highs and low lows just like entrepreneurship always is. But we built a team at our height in 2021, we had six employees and probably two dozen or so contractors, we've ebbed and flowed over the years, we've seen our team get engaged, and we've seen them get married, and we've seen them have babies, and we've seen them move out of state and we've seen them move into houses. We've had overnight retreats, we've won international awards, we've been rewarded and recognized quite a bit locally. I mean, it's been an incredible journey. It really has.” (6:03-6:52 | Kiley)&nbsp;“If you don't have a strong support network, for anyone listening, I really recommend you find somebody who believes in you even more than you believe in you.” (8:14-8:22 | Kiley)“If I were to name the pain I know, it's being told I can't do something, or being told I can't have something, or being told that I'm not enough.” (10:22-10:35 | Kiley)“I've said this time and time and time again and I will continue to be a broken record. People are really what matter most.” (19:26-19:33 | Kiley)&nbsp;Connect with Kiley&nbsp;Website: www.rayneix.comLinkedIn: https://www.linkedin.com/in/kileypeters/Instagram: https://www.instagram.com/kileypeters/https://www.instagram.com/the.100.co/https://www.instagram.com/rayneix/Weekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“We have to make it safe so that the visionary can have ideas, and the team can all come together and gut check against our goals and our plan as a company; and it's not just saying yes to the visionary,” explains Jamie Munoz, visionary and founder of Catalyst Integrators, a fractional integrator firm that provides support to companies running on EOS (the Entrepreneurial Operating System). Today, Jamie joins host Kiley Peters to talk about outsourcing and delegating for visionaries.&nbsp;For many entrepreneurs and start-up companies, the owner is often wearing multiple hats and performing the functions of both the visionary and the integrator. Eventually it comes time to delegate some of that work so that they can free up time to focus on what they do best. By bringing in a fractional integrator, there is then part time support to help the visionary not only make their ideas actionable, but also ensure those ideas stay aligned with the company’s overall goals. It can be really difficult for visionaries to get their ideas out of their heads and clearly convey exactly what they want to their teammates. The integrator can be a big help in that regard, making sure that everyone is on the same page, and creating a safe environment for teammates to speak up if they do not agree with the visionary’s plan.&nbsp;Are you a visionary with a lot of ideas that you are struggling to execute yourself? It may be time to delegate, and an integrator can help make that process smoother so that you can stay on track to reach your goals. Learn more about the function of fractional integrators and how they can act as a thought partner to make your visions a reality.&nbsp;Quotes“One of the main things that we do as with all of our companies is we're looking to uplevel their leaders as leaders. We're coming in to bring in tools, best practices, coaching, all of the things that that visionary and the leadership team need to grow them as better leaders.” (9:57-10:20 | Jamie)“If we're unclear on what success looks like, or what the bigger why or bigger vision is, we can't make the right decisions.” (11:26-11:33 | Jamie)“Our number one asset is our people on our teams. So how are we making sure that we have a people strategy aligned with our vision to help us accomplish our goals?” (12:17-12:26 | Jamie)“We have to make it safe that the visionary can have ideas, and so can the team, but we can all come together and gut check against what's our goals and our plan as a company; and it's not just saying yes to the visionary.” (16:27-16:39 | Jamie)“The hardest thing about being a team member is feeling like you can't push back. It's scary and oftentimes they don't. But your integrator will and has to.” (16:43-16:53 | Jamie)“We commonly come in and do onboarding engagements for integrators to make sure that they have what they need to be up and running and successful in a shorter amount of time.” (23:59-24:10 | Jamie)“Looking at the things that only I can do, what are the things that I can delegate? When you can free up that time, it's probably more revenue generating activities that you can then do. You are going to end up more than paying for that person’s seat, because they're freeing you up.” (30:15-30:36 | Jamie)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Jamie Munoz&nbsp;LinkedIn: <a href="https://www.linkedin.com/in/jamie-munoz/"...

“A lot of people believe tax planning isn't for them. That it's only for the elite or the very wealthy and that's not true. Once you are an entrepreneur, you need someone on your team who understands the tax space pretty well because it is constantly changing,” explains Dawn Hryshko, Founder and President of Hryshko and Associates, a boutique firm that tailors growth and advisory packages for small and mid sized businesses. Today, Dawn brings her over 30 years of accounting and tax law experience to talk with host Kiley Peters about tax strategies for small businesses.&nbsp;Many small business owners make the mistake of thinking tax preparation is a one step process when really it should be continued throughout the year. The business is always changing and tax laws also change every year, so it is important to have someone on your side who understands and can keep up with all these changes. You do not have to wait until your business is pulling in a ton of money before hiring a tax strategist. It is important for every entrepreneur to have a tax professional on their team who will help them to get the maximum benefit and spend the least amount of money on taxes as possible.Does your small business have a tax strategist? Learn more about why you need to hire one and how the right tax plan can help you to save money each year.&nbsp;Quotes“A lot of small businesses think that when they meet with their tax preparer in the spring, that's it, one and done. But it's a continuous process throughout the year, because your business is constantly changing. So that's the number one mistake.” (2:47-3:01 | Dawn)&nbsp;“I always tell people I'm working with, don't worry about paying for it. I'm a big proponent of using other people's money when it comes to business.” (8:43-8:50 | Dawn)“You can take a deduction now without paying for it yet. You can finance it, as long as you get it in your possession.” (17:13-17:18 | Dawn)“If you're an employee of your company, or you're not an employee of your company here is one of the sweetest tools, or loopholes, I should say, is you can start your payroll on December 31 of the year and it's treated as if you were an employee all year.” (17:44-17:58 | Dawn)“A lot of people believe tax planning isn't for them. That, ‘Oh, I have to be making millions of dollars before I'm really going to see it, it's only for the elite or the very wealthy.’ That's not true. Once you are an entrepreneur, you need your team, and part of your team should be somebody who understands the tax space pretty well, because it is constantly changing.” (26:46-27:11 | Dawn)“If you can when you start your business, I tell people, you want to plan for the very end of your business, and a good tax plan and strategists on your team can make that happen as well.” (27:45-27:56 | Dawn)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with Dawn HryshkoLinkedIn: https://www.linkedin.com/in/dawnhryshko/Facebook: https://www.facebook.com/HryshkocpaWebsite: WWW.CLEVELAND-CPA.COM&nbsp;Connect with KileySocial:<a...

“Our imagination is where it all begins. Creativity is really the act of putting that imagination into process,” explains Beth Inglish, keynote speaker. As a keynote speaker, Beth helps organizations to improve their culture and engagement. Today, Beth joins host Kiley Peters to talk about the creative process and how to incorporate creativity and imagination into leadership.&nbsp;We tend to think of creativity in terms of artistic talent, but truly we all have the capacity for creativity. In fact, we engage in creative processes every single day. The beauty of creativity is that anything we can imagine, we can make happen. When leaders lean into creativity, they improve their overall communication with their teams. People want to engage more with leaders who are open-minded, curious, and willing to listen to new ideas and work with them on the process. Being open to imagination and the creative process is vital for being a good leader.&nbsp;Do you think of yourself as not being creative? The truth is, you are probably a lot more creative in your daily life than you even realize. Learn how to embrace creativity in non artistic ways and discover how thinking creatively can help you to improve as a leader.&nbsp;Quotes“Whether or not you can create music or art, it doesn't matter. Those are skills that are developed with creativity. We were all created on this earth to create, it's as simple as that.” (2:08-2:22 | Beth)“Simply by putting an outfit together in the morning, or cooking a meal. These are all opportunities for us to create, even in the smallest ways. And if we can do the small things, we can do the big things.” (3:10-3:21 | Beth)“When people say, ‘I'm not creative,’ what they're really saying is, ‘I don't think I have any artistic skill.’ But really, they're cutting themselves short. Because when you say ‘I'm not creative,’ you're automatically putting a block on your creativity.” (4:01-4:19 | Beth)“Creativity is meant to be freeing. It's meant to give us endless possibilities. You think the sky's the limit or whatever, you hear all these cliche things, it's because it's possible. It truly is. We're only limited by what our mind believes is possible. So start with your mind and then get into your body.” (6:00-6:18 | Beth)“Our imagination is where it all begins. Creativity is really the act of putting that imagination into process.” (8:19-8:26 | Beth)“Leadership is not about us, it’s about the people we serve. And if we're not listening to the people we serve, then we don't have all the information we need to be effective leaders.” (14:12-14:20 | Beth)“There's just so much beauty in the creating process to know that we can make whatever it is that we want possible.” (30:00-30:06 | Beth)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Beth Inglish&nbsp;Facebook: https://www.facebook.com/bethinglish/Instagram: https://www.instagram.com/bethinglish/LinkedIn: https://www.linkedin.com/in/bethinglish/&nbsp;YouTube: <a href="https://youtube.com/bethinglish" rel="noopener noreferrer"...

“Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself and with humanity,” shares Gianna Biscontini, Founder of Live Well Lifestyle Design and Author of F*ckless: Guide to Wild and Unencumbered Freedom. Today, Gianna joins host Kiley Peters to talk about how her background as a board certified behavioral analyst has helped her to live a f*ckless lifestyle and how others can become f*ckless themselves.&nbsp;One fateful morning in October of 2019, Gianna Biscontini woke up really angry with her expected place as a woman in the world. This anger fueled her to open her laptop and begin writing what ended up becoming the first 5 pages of her novel. Her opening line, “Women are conditioned to be the air and water that serve, but do not disrupt everyone around us,” is one that really hits home to so many women. Gianna explains that when you really comprehend the behavioral science behind people’s actions, it can help you to better understand and be more patient with yourself and everyone around you. When people are willing to be vulnerable and open, it sets the stage for open conversation with others. Ultimately, people’s actions are caused by a desire for something, whether that be a desire for attention, food, escape or avoidance of a negative stimulus, or automatic reinforcement. And when you understand the reason behind someone’s behavior, you can better navigate your interactions with them.Do you struggle with the frustration of others' behaviors? If so, it is time to learn how to become f*ckless and reclaim control over your life by opening yourself up to others and gaining a better understanding of human behavior.&nbsp;Quotes“When one person opens up, it creates space for the other person to safely open up.” (2:53-2:57 | Gianna)“I flipped open my laptop and I wrote the first five pages to F*ckless starting with, ‘Women are conditioned to be the air and water that serve, but do not disrupt everyone around us’.” (7:40-7:51 | Gianna)“Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself, with humanity.” (9:47-9:57 | Gianna)“You walk into a room, you speak up, you're excited about an idea. Nobody listens to you. The man next to you repeats it, and everyone treats him as if he is a visionary, right? How does that feel? Does that make you want to speak up more in the future? No, it's extremely punishing. And if that happens enough, it's a learned helplessness no matter what I do, nothing changes, and you kind of just atrophy and we become a little bit dead inside.” (11:46-12:16 | Gianna)“I see a lot of women push off their needs and wants as undeserving of attention because that's what society tells them about their needs and wants. And we never benefit from playing small.” Social Media (19:26-19:43 | Gianna)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Gianna BiscontiniWebsite: www.w3rkwell.comWebsite: www.giannabiscontini.comInstagram: @giannabiscontiniLinkedIn:...

“If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces,” explains Gina Riley, career transition coach and executive search consultant. Today, Gina joins host Kiley Peters to talk about how to pivot your career path as an entrepreneur or aspiring entrepreneur.&nbsp;When you are considering bringing on a new team member, it is important to find the right person for the job. The perfect candidate will not only have the skill sets and competencies to do the job well, but will also be passionate about the position and feel aligned with the company’s values. In order to hire the right people, you have to ask the right questions during the interview. Using behavioral questions that are based on the actual skills required in the position is a proven way to get candidates to tell stories about relevant past job performances. If you are considering becoming an entrepreneur, but are not quite at that step yet, don’t be afraid to make it a “slow burn”. Get very clear on who you are and what you want to achieve with your business, but do not leave your corporate job until you are fully secure.&nbsp;Before making a pivot on your career path it is vital that you get really sure about who you are as a person, what your values are, and what you want to achieve. Make a plan and start doing small steps rather than trying to make a huge change all at once.&nbsp;Quotes“Let's say you have to go to market or you need to bring in a new teammate. The first thing is to get very clear on what skills you need in that individual.” (11:57-12:06 | Gina)&nbsp;“The reason why you want to use behavioral questions is because you're going to be 85% more accurate in making your choice, because past stories are the best indicator of future performance.” (13:16-13:29 | Gina)“Sometimes we go down a path because we think it feels right or it's in our head, and then we realize in our gut, in our heart, it's not working. And we have to be humble enough to say, ‘Oh, I made a choice that wasn't the right direction for me’. So we may call that failure, but I call it learning. That's information that I shouldn't be heading that direction, and I need to realign.” (25:17-25:43 | Gina)“If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces.” (30:10-30:20 | Gina)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Gina RileyTwitter: https://mobile.twitter.com/atginarileyLinkedIn: https://www.linkedin.com/in/ginariley/&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly...

“One of the things that I think is really important is trying to find that Venn diagram between the questions and the things that you can confidently speak about. And then, thinking about what you want your target audience to take from that,” explains Melissa Ripp, Owner and Founder of Pea Pod Marketing and PR Consulting, a full service marketing communications firm for female entrepreneurs and executives. Today, Melissa joins host Kiley Peters to talk about the best storytelling strategies for small businesses.&nbsp;Melissa was in third grade when she realized she wanted to be a writer. And ever since, she has set out to use her expertise to help female entrepreneurs and executives craft the best possible stories for their brands. While there are several ways to go about this, the common factor is vulnerability and a willingness to share personal stories from your past. People are often taught to believe that vulnerability is equal to weakness, but actually it can be a strength as it helps people connect more to you and your story and can be a way to showcase your authenticity. Some ways to be more comfortable with storytelling are to make a list of topics you feel confident speaking about, consider key learnings that have worked for you and your business, think about your origin story or times from your past that have gotten you to where you are today, and consider your personal value set and times in your life that your values have come into play.&nbsp;Storytelling is a great way to connect with your audience on a deeper level. People are more likely to want to work with businesses that they feel reflect their own values and business owners who feel relatable and authentic. It can be intimidating to peel back the layers of yourself and be vulnerable publicly, but it can do wonders for your business growth.&nbsp;Quotes“I really wanted to help women understand that they can feel empowered to do all of those things on their own. It just starts by sharing their story.” (3:38-3:48 | Melissa)“One of the things that I just think is really important is trying to find that Venn diagram between the questions and the things that you can confidently speak about, and then, kind of thinking about what you want your target audience to take from that.” (5:51-6:08 | Melissa)“Every single thing you go through in your life is all writing material.” (17:23-17:27 | Melissa)“I do start a lot of my thought leadership and storytelling clients on LinkedIn just because I feel like it is a great way to A.) not only get your thoughts out quickly, but also B.) it really serves as a nice testing ground for confidence.” (22:40-22:56 | Melissa)“I've had a ton of people that have said, what got me most comfortable and talking about myself was talking about myself in the context of other things and other people. And that made it a bit easier to pull off or pull apart those baby onions and start kind of getting to the core of me.” (41:32-41:50 | Melissa)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Melissa RippLinkedIn: https://www.linkedin.com/in/melissaripp/Instagram: @peapodmelWebsite: <a href="https://workwithpeapod.com/" rel="noopener...

“You don't have to scale, grow, and build in revenue and headcount to be successful. You can be small and mighty and fulfilled. And it is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you,” shares host Kiley Peters, small business strategist, executive coach, and operations consultant. Today, Kiley talks about her decision to close Brainchild Studios and go all-in on RAYNEIX.&nbsp;Due to the COVID-19 pandemic and the subsequent Great Resignation, the past few years have been an even more difficult time than usual to be a small business owner. While facing staffing shortages and reduced revenue, Kiley came to realize that she was spending too much time on areas of the business that she did not want to be doing, and that the business was no longer aligned with her values as well as it could be. She attempted to scale the business as entrepreneurs are encouraged to do, but found that was not the business model she preferred to work in. So, ultimately, she has decided to close the doors on Brainchild at the end of 2022. This decision has allowed her to put her all into her new endeavor, RAYNEIX, and bring her fantastic team along with her. At first, having to make the decision to close the business made Kiley feel like she was letting people down or failing in some way. But ultimately, success is personal and doesn’t look the same for everyone. Now, Kiley is working to redefine success for herself and to pursue the version that feels aligned with her personal values and goals. And she encourages other small business owners to do the same.&nbsp;If you are a small business owner and you do not want to have to scale your business, that’s okay! You can pursue your own definition of success and stay true to what feels right for you. Don’t let anyone tell you how your business should look to be successful, because success is personal and looks different for everyone.&nbsp;Quotes“I realized that if I were to sell it, I'd have to sell my team, and I believe that my team is the very best thing that has happened with Brainchild. So instead of selling it, we took a different approach. And at the very beginning of the year, I talked to my employees and I let them know that I think they're the best thing that's come out of Brainchild, and I wanted to go all in on RAYNEIX, and I'd like them to come with me should they have me. And luckily for me, they said, yes, we're all in.” (7:55-8:28 | Kiley)“By the end of March in 2022, we had signed all of the revenue we needed to meet the goals we had set for ourselves for the whole year, which was wild, and the first time that's ever happened. So then a lot of people are like, Well, wait a second. Things are going so well. Why would you change? Fair question, but I had to keep coming back to the fact that this wasn't what I wanted.” (9:07-9:31 | Kiley)“We'll be servicing women small business owners in a way that we really weren't able to before and that's really who we want to make an impact on.” (12:06-12:14 | Kiley)“We need to be clear on the fact that that definition of success is our own personal definition and nobody's definition is right, wrong, better, or worse than anyone else’s.” (15:10-15:20 | Kiley)&nbsp;“You don't have to scale and grow and build in revenue and headcount to be successful. You can be small, mighty, and fulfilled. It is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you.” (19:27-19:45 | Kiley)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter:<a...

“If you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary,” explains Tammy Trenta, Founder and CEO of Family Financial. Tammy is a certified financial planner, tax coach, and exit planning advisor. Today, Tammy joins host Kiley Peters to talk about how to integrate holistic financial planning into your business and why it is so vital to work with a fiduciary.&nbsp;Most certified financial planners are not also fiduciaries. A fiduciary is someone who has a legal obligation to put their client’s needs ahead of their own. For example, anyone who works for a publicly traded company cannot be a fiduciary. It can be complicated to determine as your business grows what you should incorporate and what type of business you should file your taxes as. This can lead to complications with deductions and if you’re not careful, you could end up owing a lot of money in back taxes to the government. The benefit of a holistic approach to financial planning is having someone who really understands your business needs and your overall financial goals.&nbsp;When it comes to financial planning, it is important to do your homework and hire a certified financial planner that really understands your needs. It can be difficult to find a CFP that is also a fiduciary, but it is worth the extra work to find the right advisor.&nbsp;Quotes“A fiduciary is somebody who has a legal obligation to put the client's needs ahead of their own. So if you work for any publicly traded company, are you advocating for the client? Is it even possible to advocate for the client when really you're accountable to the shareholders?” (5:53-6:14 | Tammy)“Many business owners are underserved primarily because even if you are a certified financial planner, many certified financial planners who are not self employed themselves, don't know what it's like to be a business owner. They don't understand the needs that a business owner has.” (7:19-7:39 | Tammy)&nbsp;“You need to be careful with schedule C. Because they will take your company, whatever business it is, and they're going to compare it to other companies. And they're going to see what the average is and they're gonna make you prove all of these deductions as to whether you're legitimate.” (16:52-17:10 | Tammy)“When it comes to incorporating, we might need a lawyer to come into play. But, in my opinion, the lawyer is not going to be helpful, unless they have the context.” (32:01-32:17 | Tammy)“If you have a business and you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary. Make sure that they're a certified financial planner, and that they do planning.” (35:34-35:52 | Tammy)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Tammy TrentaTwitter: https://twitter.com/TammyTrentaInstagram: https://www.instagram.com/tammytrenta/&nbsp;Connect with KileySocial: @kileypeters +...

“Don't set limits, try to be limitless. And I think the rest will fall into place. But remember, you're the only one setting the limits or telling yourself the story. So if somebody tells you no, or can't go along with your vision, try to just tune that out immediately,” shares Pixie Paula Dezzutti, CEO and founder of multiple businesses including Local Choice Spirits, Skirt Magazine, and Striped Pig Distillery. Today, Pixie joins host Kiley Peters to talk about her experience as a multipotentialite.Pixie felt from a young age that we are the creators of our own lives and that has greatly influenced her own entrepreneurial path. She explains that if everything is an illusion and ultimately meaningless, we are in charge of assigning our own meaning and therefore, can create any life we choose for ourselves. She founded and runs multiple businesses by not following her passion, but instead following her purpose. Pixie suggests really taking the time to determine your own purpose and to dedicate yourself to that, rather than chasing your passions, because passion will rise and fall over time.&nbsp;When you recognize that the only limits are your own imagination, a world of possibilities opens up. Do not put limits on yourself or allow others to limit your potential. Instead, follow your driving purpose and assign positive meanings to your life.&nbsp;Quotes“The way we operate and how we are driven as a culture is something that's been self imposed. I do believe that time is an illusion. So now, it's not about time management, it's about your relationship with the management of time.” (6:03-6:21 | Pixie)“I think as creative entrepreneurs, we get stuck in our future. We spend so much time visualizing the future that when it doesn't happen like this, it's frustrating.” (10:37-10:50 | Pixie)“Know your purpose, not your passion. Get so in touch with who you are as a soul being that you can quickly go inside and be able to find your peace to own who you are no matter what the outside circumstance.” (24:12-24:28 | Pixie)&nbsp;“If you're the one that's picking the meaning, then really, it's all meaningless. Not one position or another has any real credibility. So don't make the whole experience be so full of negative meaning that's negative. Pick the meaning you want to have.” (25:11-25:31 | Pixie)“Don't set limits, try to be limitless and I think the rest will fall into place. But remember, you're the only one setting the limits or telling yourself the story. So if somebody tells you no, or can't be along with your vision, try to just tune that out immediately. Don't create limits for yourself.” (29:02-29:27 | Pixie)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with Pixie Paula DezzuttiLinkedIn: http://www.linkedin.com/in/pixiepauladezzuttiInstagram: https://www.instagram.com/pixiepaulaofficial/Skirt Magazine: skirtmagazine.comLocal Choice Spirits: localchoicespirits.comStriped Pig Distillery: <a href="http://stripedpigdistillery.com" rel="noopener...

“This will be a great space for people to get to meet others in a similar space and meet regionally and just get to connect with other women,” shares Paige Wysocki, Marketing Manager for the Exit Planning Institute (EPI). At EPI, Paige is responsible for interpreting business goals, objectives, and forming marketing strategies that accelerate them. She is passionate about innovation and uses this passion to develop and implement growth initiatives for EPI. Paige’s most recent growth initiative was EPI Academy, a now award-winning learning management system built to deliver hyper-engaging and actionable education to the exit planning community. Today, Paige joins host Kiley Peters to announce the first ever Women in Exit Planning Symposium coming up on May 24th, 2023, during the 2023 Exit Planning Summit.&nbsp;The Women in Exit Planning Symposium is a large event focusing on women in all areas of the exit planning space. This symposium provides a unique chance for women in different areas of the same field to connect, network, and support each other. Topics include a discussion on family and culture, building your advisory team, gender discrepancies, expanding your network, and psychological obstacles for growth and exit. It is a great opportunity for not only women, but also for any men who work with female business owners to learn more about how they think and operate their businesses.&nbsp;The upcoming 2023 Exit Planning Summit hosted by EPI will feature a Women in Exit Planning Symposium for the first time ever. This event is an amazing career opportunity for female business owners and anyone who works in the exit planning space.&nbsp;Quotes“I think that the Women in Exit Planning Symposium will also help men who work with female business owners. It can be a different experience working with a male versus a female owner. And men who have female business owner clients should want to understand how they think, how they run their business.” (5:52-6:08 | Paige)“Being able to create this space now where we can share experiences or best practices is gonna be really beneficial for a lot of people.” (09:05-9:15 | Paige)“This will be a great space for people to meet others in a similar space and just get the chance to connect with other women.” (10:34-10:42 | Paige)“One of the most powerful opportunities for a woman business owner in her career is the potential exit of her business.” (11:47-11:54 | Kiley)LinksConnect with Paige Wysocki&nbsp;LinkedIn: linkedin.com/in/paige-koerper-wysocki&nbsp;Exit Planning Summit: https://exitplanningsummit.com/&nbsp;Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com,<a href="https://kileypeters.com/" rel="noopener noreferrer"...

“What is your end goal for the company and what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’,” explains Ali Nasser, #1 Amazon bestselling author, serial entrepreneur, speaker, CEO, and wealth and life strategist. Ali is dedicated to helping business owners achieve their goals for their companies and in both their financial and personal lives. To do this, he uses his own personal experience with entrepreneurship to empower other business owners. Today, Ali joins host Kiley Peters to talk about how business owners can build their personal wealth.&nbsp;Entrepreneurs often forget to stop and think about what the actual end goal is for their business. In order to capture success, you have to first know what your goal is and how the business will create personal value for you. Some ways a business can create value is through succession, if you plan to pass your business down to a family member, it could help you to obtain financial freedom and independence, and it can be a fantastic way to capture your life’s work in a tangible way. When you know what the end goal is, you can gather the right team and resources to help you achieve that goal. Gaining wealth is all well and good, but without a purpose the most successful business in the world will fail to bring fulfillment.&nbsp;Entrepreneurs tend to have very busy and overwhelming lives and can lose sight of their own importance and the purpose that led them to want to start a business in the first place. In order to truly create lasting personal wealth and benefit from owning a business, it is important to really understand how to capture your success. There is a lot of strategy involved and it can be too much to accomplish without the right team behind you. Tune into this episode of Welcome To Eloma to learn more about the importance of building personal wealth alongside developing your business as an entrepreneur.Quotes“When you spend time with entrepreneurs, you realize how purpose has driven their whole life.” (4:25-4:31 | Ali)“You need to know your end goal for the company. And most business owners, we're really good at getting things started, we usually have some team members and support to help get things finished.” (6:43-6:54 | Ali)“How are you actually taking the business success that you've built and turning it into a capture strategy, and developing the personal plans that can support that business success?” (8:30-8:41 | Ali)&nbsp;“Don't underestimate the importance of you. You're the central part of your company. You're the central part of&nbsp; the cash flow and income for your family. You're an integral part of your IP and your vision.’ You not being there is so impactful when you're an entrepreneur because you're connected to everything. So don't underestimate the importance of you and take the time to plan for you.” (13:47-14:20 | Ali)“What is your end goal for the company? And what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’.” (24:20-24:33 | Ali)“It’s all in our mind…Our minds are the lens through which we experience the world, so if we can control our minds, we can essentially control the world. Because it's our reality. You can have all the money in the world, you can have freedom of time, freedom of relationships, freedom of your intention, direction, but if you don't have freedom from your mind, you are going to limit your experience. And in many cases, you can have every cup otherwise filled, but if you don't have freedom from your mind, you might be suffering.” (35:21-36:15 | Ali)&nbsp;LinksConnect with Ali NasserLinkedIn:<a...

“The beauty of being a member of a space where you're with like-minded people is that you can show up whole, because it's a safe space to stretch your legs and learn. And that's what my group gave me,” shares Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital, a community for women in digital marketing. Amy was a member of the community for almost 3 years helping to build the Cincinnati chapter before taking over for the founder when she decided to run for Congress. Today, Amy joins host Kiley Peters to talk about how to build community and add value through memberships.&nbsp;The beauty of Together Digital is that it provides a safe space for women from all different backgrounds to speak freely and totally be themselves. It is a truly supportive community of women that uplift and empower one another while getting the chance to learn and grow together. Amy recognizes that with any membership platform, there is a focus on building numbers and retention, but the great thing about owning a business is that it doesn’t have to be for everyone. So if some people are not the right fit for the group or are not able to adhere to the code of conduct, those people do not have to be included. She shares that the greatest marketing for her has been word of mouth because it is not easy for women to find a genuine, safe community where the support is really unconditional.&nbsp;If you believe strongly in your mission and your values and get a like-minded community together, you can accomplish incredible things. Without the support of her Together Digital family, the original founder may never have run for Congress and Amy Vaughn may not have found her calling for entrepreneurship. Tune into this episode of Welcome To Eloma to learn more about the benefits of building community and how to create memberships that provide lasting value and keep members returning for more.&nbsp;Quotes“What I had found about the experience of being a part of Together Digital and leading a chapter was that even though I'd worked at large conglomerate agencies, there was nothing more educational and challenging than managing a group of volunteer women for a board and getting the opportunity within my local community to be walking around town and people know me not because of my agency, but because of being a&nbsp; Together Digital member.” (2:02-2:36 | Amy)“Whenever I meet with these women, board members, members, I walk away feeling more energized, more connected, more seen and heard than I do some days when I'm at home or at work.” (4:13-4:22 | Amy)“There needs to be a code of conduct. Together Digital is all about making sure that we are maintaining confidentiality so that women feel like they can ask the hard questions in a safe space. We are also about making sure that we're creating a space for all women, regardless of their age, race, previous gender identity to infringe upon their ability to speak out competently. And that's not an easy thing to do.” (12:50-13:13 | Amy)“The beauty of owning your own business is that you don't have to be for everybody.” (13:51-13:55 | Amy)“The beauty of being a member in a space where you're with like-minded people is that you can show up whole, because it's all learning. It's a safe space to stretch your legs and learn. And that's what this group gave me.” (22:38-22:56 | Amy)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with...

“Once a week, it would be really nice to hear like, ‘what are you currently up to?’ Maybe you were doing one new personal skill that was completely random, but yet, it was exciting. Share it out to everyone,” suggests Ari Krzyzek, CEO and Head of Strategy at Chykalophia and Co-Host of Halo Femtech Podcast. Ari is originally from Bali and moved to the U.S. to start her business after realizing that there were not enough resources available to her in her home country. Today, Ari joins host Kiley Peters to talk about establishing a global culture as an entrepreneur.&nbsp;When Ari was establishing her business in the U.S. she looked to Indonesia for talent, because that is what she was familiar with. In this way her business developed naturally into a global business which now has employees spanning 5 different countries. In order to maintain a global business, it is important to be cognizant of different cultural needs as well as logistical difficulties like time zones. Over time Ari figured out workarounds for these challenges such as providing 10 personal days a year to cover each country’s individual holidays and having a weekly meeting where the team can catch each other up on their personal lives.&nbsp;Establishing a global business can be a difficult task and there are a lot of things to consider such as how to work around different time zones. However, by removing the barrier of location, it is often easier to find the perfect person for the job. Tune into this episode of Welcome To Eloma to learn more about the benefits of hiring people from other countries and how to combat the challenges of melding different cultural and scheduling needs.&nbsp;Quotes“In terms of time zone differences, I think it has to be something that you are willing to give to your team as well, in order to really build that relationship. I feel like it truly shows when you are willing to work with them and help accommodate their needs. They will respect you so much, because they feel like `oh, man, my boss is willing to negotiate things with me, that really shows confidence from them knowing that, hey, I can trust my boss, I can really feel not just connected in a way but also feel appreciated.” (11:28-12:00 | Ari)“Once a week, it would be really nice to hear like, ‘what are you currently up to?’ Maybe you were doing one new personal skill that was completely random, but yet, it was exciting. Share it out to everyone.” (16:21-16:35 | Ari)“I think you'll know when you find it and you realize this person is going to help me so much in my business, this person is going to contribute so much into the growth of my company. And you will figure it out together with them.” (21:29-21:43 | Ari)“There's always going to be bad apples, right? There's always going to be people like that. And I feel like a lot of us might feel discouraged from just one experience with bad apples. But, I would encourage you don't stop, because you will be amazed.” (28:26-28:41 | Ari)LinksConnect with Ari KrzyzekLinkedIn: http://linkedin.com/in/arichykalophiaInstagram: https://www.instagram.com/chykalophia/Chykalophia website: http://chykalophia.comAri’s website: http://arikrzyzek.comConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email...

“Getting creative in this space is what all of us have had to do to survive in this kind of environment right now,” explains Amanda Mattefs, Owner and CEO of Apricity Creative Agency, a graphic design company, and Charcuter-Me, an elevated charcuterie company. Today, Amanda joins host Kiley Peters to talk about how building vendor relationships within the local community has helped her business to grow while also enabling her to help other local entrepreneurs.&nbsp;Amanda decided to create her charcuterie business during the pandemic as a way to give people a unique date experience while they were stuck at home. She also saw it as a great opportunity to support other small businesses by making relationships within the local food and beverage community. She ended up joining a group called Let’s Talk Women which is a group of local women business owners in the industry who work together to give the space for all women to succeed. Amanda shares that in today’s age it is all about getting creative and finding new ways to run your business such as pooling resources together with other business owners to buy produce in bulk.&nbsp;When local entrepreneurs work together there is no limit to what they can achieve for their businesses and the community. Learn more about how Amanda got her business up and running during the pandemic and how she formed relationships with other businesses and members of the community in order to not only survive, but thrive during these uncertain times.&nbsp;Quotes“I needed a commercial kitchen so I reached out to people in the community, and they were so grateful. They're like, ‘there's a space available downtown in Cathedral Square. You can probably use a little bit of this’ There was, just in the kitchen, another food truck already working out of the space. So it was kind of shared.” (5:28-5:43 | Amanda)“One of our last meetings was just, ‘Hey, if you need this, or you might need it in a month, why don't we just buy it in bulk? And then kind of divvy it up just so all of us can kind of get it at a better price.’ It’s all about the community factor.” (10:40-10:53 | Amanda)“Yes, there's competition, but there's room for everybody. And if we all work together, we can all succeed during this time when it is so uncertain. Why not empower all these women to just do better and be better now? We can all exist somewhere in that spine.” (11:45-12:01 | Amanda)“Getting creative in this space is what all of us have had to do to survive in this kind of environment right now.” (14:30-14:39 | Amanda)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Amanda MattefsInstagram: www.instagram.com/charcuter_me&nbsp;Facebook: www.facebook.com/charcutermeWebsite: www.charcuter-me.com&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites:...

“From the beginning we knew that we wanted to work with local businesses as much as possible,” explains Jess Ignatiev, Co-Owner of Heirloom Food Truck. Today, Jess joins host Kiley Peters to talk about the importance of supporting local small businesses and how Jess and her husband have managed to do that through their food truck business.&nbsp;Jess and her husband were very intentional about working with other local small businesses from the moment they made the decision to buy a food truck. They knew that for a food truck to be successful, they would first need to have strong relationships within the community to be able to partner with locations for parking. They took it several steps beyond parking and incorporated local businesses in any way they could. Jess is passionate about creating a space at the table for other women in the food and beverage industry by putting together policies that promote respect for women. She also tries, whenever possible, to work with other businesses that are not only local, but also Black or Brown owned, women-owned, or LGBTQ+ owned in order to give back to the parts of the community that are generally underserved.&nbsp;There are so many ways that local small businesses can positively impact their communities. Learn more about how Jess and her husband took their initial idea for a restaurant and pivoted to a food truck at the start of the pandemic and how they were able to utilize their business to uplift other local business owners.&nbsp;Quotes“From the beginning we knew that we wanted to work with local in every part of our business as much as possible.” (12:10-12:18 | Jess)“What are these small local businesses that we can help provide a service that they’re not able to provide to their customers and vice versa? So the biggest thing, it was like obviously we need to work with breweries because beer, Wisconsin, food. That was the number one thing.” (12:34-12:52 | Jess)“Our biggest thing as women is if we are owners and we are able to take control of policies and responsibilities in these businesses in our industry, we can ensure that everyone has a seat at the table.” (28:32-28:50 | Jess)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with Jess IgnatievInstagram: @heirloom.mkeFacebook: https://www.facebook.com/heirloommke &nbsp;Website: https://www.heirloommke.com/&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter:...

“Love is being committed to what the other person is committed to,” shares Adrian Koehler, executive and leadership coach. Today, Adrian and wife Alli Webb, serial entrepreneur, founder of DryBar and current president of Canopy, join host Kiley Peters to talk about how to best balance relationships with the demands of entrepreneurship.&nbsp;Entrepreneurship is a time consuming and emotionally demanding endeavor. In order to maintain both a relationship and business, both parties must be mutually invested in the other's business success. There needs to be a constant flow of open communication and the ability to be honest about any problems that may arise. With entrepreneurship, it can be more difficult to achieve a balance between life and work. So Adrian and Alli explain that it can be useful to change your goals to align with to work-life integration– where both are equally important. When you truly commit yourself to your partner’s commitments, then it feels less difficult to share your personal time with their business.&nbsp;It is important to be intentional about how you spend your time. With intentionality and equal commitment, entrepreneurs can create successful work-life integration and have both thriving relationships and businesses. Tune into this week’s episode of Welcome to Eloma for a conversation with Alli Webb and Adrian Koehler about how to balance personal relationships with entrepreneurship. Learn how to communicate openly about your needs, how to use your time intentionally, and how to cope with having to share your partner with the needs of their business.&nbsp;Quotes“Love is being committed to what the other person is committed to.” (23:10-23:14 | Adrian)&nbsp;“I read somewhere, ‘what's the key to a great relationship?’ And the first thing was having a lot of sex. And I bring that up not to be crass, but more because it's a connection point, like, really, but it is. It’s obviously a sharing of intimacy that I think, at least for me, was not not super present in my last marriage, or really any of my relationships.” (46:03-46:35 | Alli)“People can live in a complaint about how much time they don't have, but it's really intentionality they don't have. So be intentional, you'll find out how you can potentiate the connection time you have.” (50:49-51:00 | Adrian)“I like the chaos. And I think that's been the biggest insight for me is that I really thrive in that kind of environment when there's tons of balls in the air.” (52:06-52:15 | Alli)“Success actually means you're less important over time. It doesn't mean that you don't make an impact. It just means that if it's still about you, it won't be as big as it could be.” (53:27-53:39 | Adrian)LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with Alli Webb and Adrian KoehlerInstagram: https://www.instagram.com/adrian.k/Instagram: https://www.instagram.com/becketandquill/Instagram: https://www.instagram.com/thedrybar/Instagram: https://www.instagram.com/squeeze/Instagram: <a...

“It first starts with understanding what success looks like for the position that you're hiring for and having everything come from that,” explains Morgan Phelps, Founder and CEO of Colorful Connections, a diversity recruiting and retention firm. Today, she joins host Kiley Peters to discuss the best practices small businesses should use when hiring in these post-pandemic times.&nbsp;A business can only grow and succeed when it can not only attract talent, but also retain it. Post-pandemic, there has been a shift in what the average employee is looking for and many people are shifting careers. Many employees are looking to work for companies that reflect their values and now, there is more emphasis on inclusion and diversity than there was pre-pandemic. To attract and retain the best people for the job, it is necessary to focus on communication, even down to the base level of your company’s branding. If your branding does not reflect diversity, that could turn people off from even applying. To tap into the potential new talent, it’s important to not only look at checking off boxes, but to really think about what is needed to be successful in the position you are looking to fill.&nbsp;Continual evolution is a requirement for growth. Hiring today cannot be done the same way it was handled pre-pandemic because people’s priorities have shifted. Tune into this week’s episode of Welcome to Eloma for a conversation with Morgan Phelps about best practices for hiring. Learn the most effective ways of increasing your company’s overall diversity to foster feelings of inclusion so that once you hire great talent, you’ll be able to retain it long term.&nbsp;Quotes“Your communication, even from a branding perspective, is where you might need to start in the first place.” (15:41-15:51 | Morgan)“I will look for someone who has certain types of traits versus filling in and checking off the box of ‘here are the things I specifically need.’ Yes, those are important, but look ahead knowing that that will change.” (19:25-19:41 | Morgan)“It first starts with understanding what success looks like for the position that you're hiring for and having everything come from that.” (21:15-21:24 | Morgan)“If you're only looking at it from a singular perspective of race and race being your indicator of diversity, you're missing a lot. And you're also missing a lot in terms of strategic value that that person and that candidate can bring to a role and the purpose.” (27:44-28:00 | Morgan)“Get used to having problems and looking at them differently as learning opportunities.” (36:30-36:35 | Morgan)LinksConnect with Morgan PhelpsLinkedIn: https://www.linkedin.com/in/morganlphelps/&nbsp;Website: https://www.colorfulconnections.com/team&nbsp;Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with KileySocial: @kileypeters +...

“An ally mindset is about orienting yourself for success in life, at work, and in home in a way that makes everyone better together,” shares Morag Barrett, Executive Coach and CEO of Skye Team–a global leadership development firm. Today, she joins host Kiley Peters to discuss how best to lead in both your business and your personal life.In order to be the best leader you can be, it is important to lead from within. An to lead inward, you must first define what success means for you and what you want out of your relationship with your colleagues. Once you have that figured out, then you can focus on what your colleague is trying to achieve and where your desires intersect with theirs. Remember, always make the implicit as explicit as possible so that expectations for your colleagues are clearly communicated. For the best success, Morag suggests adopting an ally mindset to bring out the best in yourself and others. She explains there are 5 main elements of an ally mindset- abundance and generosity, connection and compassion, courage and vulnerability, candor and debate, and finally action and accountability. Once you have mastered these elements, you will be a more effective and successful leader both at work and in your personal life.&nbsp;Leadership requires you to show up for both yourself and others. In order to achieve success as a leader, you must clearly define what success looks like for you and then match your needs with those of your colleagues. Tune into this week’s episode of Welcome to Eloma for a conversation with Morag Barrett to learn more about leading from within, the five main elements of the ally mindset, and simple tips for increasing your connection with your colleagues.Quotes“Leading inward starts with, what does my definition of success look like for me?” (7:00-7:08 | Morag)“It has to start with me understanding what am I needing? What am I wanting out of this relationship? Then I can be curious about what are you trying to achieve in your business, and in your work, and in your life? And then that brings us to the intersection of the we to how do we achieve that together?” (8:06-8:25 | Morag)“An Ally Mindset is about how do I orient myself for success in life, at work, and in home in a way that makes us better together?” (20:55-21:07 | Morag)“Step one, pause long enough before you get to the what are we doing and talk about how are we doing. Step two, reach out to that colleague that you would jump at the chance to work with again, and just let them know that you were thinking of them.” (23:23-23:35 | Morag)“Whether we're solopreneurs, this is still a team sport. There are people out there who can help.” (25:51-25:56 | Morag)&nbsp;LinksConnect with Morag BarrettLinkedIn: linkedin.com/in/moragbarrettWebsite: skyeteam.com&nbsp;Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites:<a href="https://rayneix.com/" rel="noopener...

“If you're going to be in front of one select audience, what would you say to that group?” asks Tamara Edwards, CEO and Founder of Tamara Edwards &amp; Co, a full service PR and personal branding agency. Today, she joins host Kiley Peters to discuss what you should do to upgrade your PR game.&nbsp;Branding is everything in 2022, especially for entrepreneurs. Your personal brand should have cohesive messaging throughout all platforms that work in tandem with your overall goals for your business. It’s no longer as easy as just sending a press release and calling it a day. Tamara recommends working backwards and drawing up a roadmap based on your ultimate PR goals. With the amount of content running 24/7 on social media, it can be very overwhelming to try to get your message out to your target audience and to continue to amplify your earned media afterward. Utilizing the right PR team can be a huge advantage as they will have the necessary connections to get your content published and noticed.&nbsp;PR is the middle ground between you and your audience and without the right PR, your message will not reach your target audience. Tune into this week’s episode of Welcome to Eloma for a conversation with Tamara Edwards about the importance of messaging, why hiring a PR team may be a good idea, and how to effectively upgrade your PR game.Quotes“Very simply put, PR is your connection to your audience.” (2:35-2:39 | Tamara)“To me PR, especially in 2022, is not just send a press release, get in the news, and then that's it. You need to amplify this story, and this message, and that earned media.” (5:00-5:16 | Tamara)“If you're going to be in front of one select audience, what would you say to that group?” (6:33-6:40 | Tamara)LinksConnect with Tamara EdwardsInstagram: &nbsp;https://www.instagram.com/itstamaraedwards/Website: &nbsp;http://tamaraedwards.coConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]

“People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. Learning to draw emotional boundaries, mental compartmentalization, and not letting people in is the growth edge,” shares Jessica Zweig, CEO and founder of SimplyBe Agency. She joins host Kiley Peters to discuss the intricacies of authenticity in leadership and how to determine just how much of yourself to share with others.&nbsp;The pandemic changed a lot of things, a major one being work culture and expectations. It is no longer enough for leaders to solely focus on profits and getting the job done, especially not when consumers and employees alike are looking to leaders as the voice of an organization’s values. It is more important than ever for leaders to be vulnerable and authentic and to really pay attention to their own personal branding. However, it is just as important to not overshare and to understand when and what is appropriate to share. Jessica explains that you can be transparent and open without giving away every piece of yourself. It can be a difficult line to draw, but is a very necessary one to maintain a healthy distance for the sake of yourself.&nbsp;Boundaries are still important even when embracing authenticity. Tune into this week’s episode of Welcome to Eloma for a conversation with Jessica Zweig about how to be a more authentic leader. Learn when it’s appropriate to share and what is better left to your therapist’s office.&nbsp;Quotes“People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. So learning to draw emotional boundaries, mental compartmentalization and not letting people in is the growth edge.” (12:15-12:42 | Jessica)“I'm not here to make everyone feel good all the time. My expectation is that you do your job and you perform. When you do your job well, I pay you a salary. That's the transaction. And it's hard for me as a super empath.” (13:38-13:55 | Jessica)“You grow a thicker skin and you grow an edge when you don't have the time to care so much about what people think of you or how people are feeling, but you care how people perform. That is what you need to do when you start to grow. And the stakes get higher, and the boats get bigger, and the overhead is more expensive month to month.” (17:18-17:40 | Jessica)“You have to sort of be vulnerable, and honest, and transparent, and authentic to be believable.” (20:30-20:38 | Jessica)&nbsp;“You deserve 1,000% of you. That's it. Not hundreds or thousands of people who don't really know you online, as much as their energy is beautiful and well intentioned. You don't owe anything to anybody.” (35:55-36:07 | Jessica)&nbsp;LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter:<a...

“Make sales a focus for your entire company,” shares Lisa Proeber, Founder and Owner of The Middle Six, a sales consulting business. In this episode of Welcome to Eloma, special guest Lisa Proeber joins host Kiley Peters to discuss common mistakes made by small business owners when it comes to sales and tips for how to be successful in sales using automation tools before ever hiring a salesperson.&nbsp;Often small business owners think they need to keep sales in a silo and rush to hire a salesperson, but Lisa explains that this is not necessarily the best first move. The best salesperson can be hard to find right away because they need to be naturally extroverted and always thinking outside the box. As the business owner, you can be your own salesperson in the beginning and use that time to define and standardize your best practices so that when you do bring on a naturally gifted salesperson, they will have guidelines already in place to follow. There are many amazing tools like CRMs to help automate your business and make the sales process easier and less time consuming.&nbsp;By making sure sales is a priority for your business and investing in it up front, you can be successful whether you bring on a salesperson or not. Tune into this week’s episode of Welcome to Eloma for a conversation with Lisa Proeber about how business owners can reduce the amount of time and work that goes into being their own sales team through automation tools, and learn the best qualities to look for in a salesperson, so that when you are ready to hire, you are prepared to find the perfect unicorn for your team.Quotes“One of the first mistakes that [small business owner’s] make is keeping sales in a silo. The owner of that small business is the only one bringing in the sales and they put it on themselves. And they think in order to scale, or grow, or sell more, that their first plan is to hire a salesperson. And I don't necessarily agree with that.” (3:55-4:20 | Lisa)“First you need to create the funnel, then you can fill the funnel, and then you can sustain the funnel.” (4:40-4:45 | Lisa)“At the end of the day, sales is still a person game. Which I hope, is one of the only industries that won't change and become AI.” (7:08-7:20 | Lisa)“Getting a CRM in place is vital. I mean, literally vital. From a time saving, and a not dropping any balls aspect.” (8:02-8:14 | Lisa)“Make sales a focus for your entire company.” (9:49-9:51 | Lisa)“Don't beat yourself up about not being able to find a salesperson.” (31:57-32:00 | Lisa)&nbsp;“I don’ think small businesses spend the big bucks on a salesperson, I think they can start small and find that natural talent.” (32:26-32:44 | Lisa)LinksConnect with Lisa Proeber:Website | www.themiddlesix.com;LinkedIn | &nbsp;https://www.linkedin.com/company/the-middle-six/Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;&nbsp;Connect with KileySocial: @kileypeters +...

Being an entrepreneur is all about making things happen. But part of making things happen is knowing when to say yes...and when to say no. In this episode of the Welcome to Eloma podcast, Kiley is joined by Jess, and they talk about the importance of saying yes and no to what matters most. Jess is a successful entrepreneur and business coach, and she shares her insights on how to prioritize your time and energy so that you can focus on what's truly important. If you're an entrepreneur, or if you're considering becoming one, this episode is a must-listen!Highlights:07:59 - If we’re recognizing our past or the action that we’ve done in the past, it sets up where we are right now.19:05 - I can exert influence based off of what I see the opportunity to be right now with clarity.32:45 - These are the things that must get done to move forward with purpose. That intentional action.41:57 - It truly is what you make of it and the effort that you put into it and at the same time what you think is only the tip of the iceberg._________________________________________________________________Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with JessLinkedIn: Linkedin.com/in/jessicadewell/ + Linkedin.com/company/6414906Twitter: @ess_dewellFacebook: jessica.dewell + RedDirectionConsultingInstagram: @jess_dewellPinterest: jess_dewellWebsites:Bold Business PodcastRed DirectionYouTubeConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;Jess Dewell’s Bio&nbsp;Jess Dewell is Founder and CEO of Red Direction and brings over 20 years of advising, consulting, and facilitation experience in operational strategy and organizational culture where values and purpose intersect. Both practical and unexpected, her views tune into to the uniqueness of your organization. Companies working closely with Jess learn to ask the right questions and think effectively on their feet.

Business and entrepreneurship can be powerful tools for producing the change we need in the world. Karley Cunningham shares how community-oriented businesses that focus on interlocking, rather than isolated success, can reach more people with messages and create the kinds of change that are truly needed in the world right now. When it comes to creating positive change in the world, business and entrepreneurship offer a unique and powerful platform. Find out how businesses can become an architect of change.&nbsp;Highlights04:51 I didn’t really feel like everybody else in the norm, in the average, and that was in so many different ways in my life that I think the big decision was coming out.&nbsp;06:34 My business’ purpose is to fuel entrepreneurial fire and to help those that are creating the change in the world we need right now succeed, and grow and thrive.&nbsp;&nbsp;08:21 You can choose right now to be comfortable and just put your head down or you can choose to step up and stand up for something you believe in.&nbsp;11:38 Ask yourself what it is at the heart of what matters to you and what you believe in.&nbsp;&nbsp;16:02 Thinking about what matters most to you oftentimes we can create systems of change that are interlocking.&nbsp;_______________________________________________________________Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with KarleySocial: Linkedin.com/in/karleycunningham/Website: Bigboldbrand.com/Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;Karley Cunningham’s Bio&nbsp;Business Growth Accelerator &amp; Brand Strategist Karley Cunningham takes businesses from overcrowded, competitive spaces into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with a sure-fire strategy and toolkit that enables them to charge a premium, attract ideal clients, and outpace their competitors.

As a business owner, you have spent years growing your company. But there may come a time when you're ready to move on to new endeavors. When that time comes, it's important to have a clear plan for exiting your business. Lindsay Pinchuk shares her experience in stepping away from what she has built and the process that comes next. She also talks about the key steps needed when it comes to entering agreements as part of the exit planning process. Learn more about the elements necessary to ensure a smooth and successful exit from your business.Highlights03:22 I don’t think as a founder, you ever think like “I'm ready to leave,” you're not really ready to leave until you are ready to leave.&nbsp;08:11 I know what it’s like to want to jump out of bed and get going in the morning and I didn’t have that anymore and it was in that moment that I said, you know what? I think my time has run up.&nbsp;09:11 I think that, had I been able to do it over again, I think I would have thought a lot more about this process and talked to other founders who exited before entering an agreement.&nbsp;18:26 I just need to stop for a minute and say to myself, how did I do it the first time and ok now, how can I do it the second time but faster because I know exactly what I’m doing. To name the thing and break down the steps.&nbsp;23:33 Be honest with yourself in what is your unique gift, what is the demand in the marketplace and what is it that you want to do.&nbsp;_______________________________________________________________Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with LindsayInstagram: @lindsaypinchukLinkedIn: Linkedin.com/in/lindsaypinchukWebsite: Lindsaypinchuk.comConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;Lindsay Pinchuk’s Bio&nbsp;Lindsay Pinchuk left her corporate job and started a business with $500 and a baby in her belly. She grew that business to be a premier community for parents and parents-to-be at 7-figures YOY in revenue and reaching 3MM people per month. She worked with some of the biggest brands in the world: Target, Nordstorm, Huggies and many more to create and activate events for the...

As a small business owner, you need to know that bookkeeping and accounting are two of the most important aspects of your business. But do you know why? And are you doing everything you can to make sure these aspects of your business are running smoothly? Nesha Pai shares the importance of bookkeeping and accounting and how we can improve our businesses by following her tips.&nbsp;Highlights:&nbsp;02:43 The biggest mistake I see people make is not immediately getting set up properly from the legal and financial perspective and then as basic as getting QuickBooks.&nbsp;03:40 Get your foundation set for the kind of company you aspire to be. So if you aspire to be a million-dollar company, set your foundation up as if you already are.06:48 The interesting thing about deductions is unless you get audited, you really can deduct whatever I say, be reasonable.&nbsp;12:04 I work on the financial statements in the bookkeeping, so then I hire bookkeepers under me who know how to do the transactional work but then I provide the higher level.12:47 It's worth the extra money to go to a CPA and I'm not saying every CPA’s good out there, they're not. What I am saying though is there's an extra level of accountability.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with Nesha PaiInstagram:@neshapaiWebsite: https://neshapai.com/Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;Nesha Pai’s BioNesha Pai is the founder of Pai CPA, PLLC in Charlotte, NC. She graduated Magna Cum Laude from NC State University and has held her CPA license since 1996, after passing her first attempt at the exam as a senior. She began her career and cultivated her passion for helping businesses within the world-renowned accounting firm Arthur Andersen, and later within multiple, privately held Fortune 500 companies as a business consultant, relationship facilitator, and accounting analyst. She realized she had a strong pull towards the small business and entrepreneurial sector.Since starting her own firm in 2011, Nesha has continued nourishing her vision and the business growth of the Queen City by&nbsp; launching a podcast series, ‘Piece of the Pai,’ that focuses on successful&nbsp; entrepreneurs sharing their business insight. In January 2020 , Nesha published her book “Overcoming Ordinary Obstacles”, which won the award in the Multicultural...

Strategic partnerships can be a great way to grow your business. But how do you go about forming them? Elizabeth Rees shares her expertise in this area. She discusses the steps you need to take to form successful partnerships. Rees discuss the importance of identifying potential partners. She notes that it's important to find organizations that share your values and goals. Once you've identified potential partners, you need to reach out to them. If you're looking to expand your business, listen in to learn more about how strategic partnerships can be a great way to grow your business.Highlights03:58 The first couple of years were really just like learning mostly by making lots of mistakes, everything from pricing to just saying yes to the wrong things and spinning my wheels and there was just a lot of that.07:38 You’re always like, how are you going to get this to a million dollars? That was like, always the thing that I had in my mind the first year.08:30 I kind of had that lightbulb moment of, okay, this could really be something. This could be bigger than I had sort of initially imagined.10:54&nbsp; I think that the partnership is really interesting because now, collaboration is ubiquitous and every company does it.11:29&nbsp; It just made common sense to leverage to audiences versus one audience.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect With Elizabeth&nbsp;Instagram: @elizabeth_rees + @chasingpaperWebsite: https://chasingpaper.com/Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Email: [email protected]&nbsp;Elizabeth Rees’ BioElizabeth Rees is the founder of Chasing Paper, a stylish, innovative wallpaper&nbsp;company, which got its start by creating high quality removable wallpaper.&nbsp; As third generation in her family’s printing company, with the belief that printing is not only a family tradition, but also a craft, Elizabeth carved out her own path in paper by developing a line of design-conscious wallpaper.&nbsp; Today, Chasing Paper has collaborated with numerous designers, artists and brands, including Max Humphrey, Shadé Akanbi, Yelp and many more. The brand is sold at retailers including West Elm, Pottery Barn Kids and...

Most entrepreneurs have visions of going big and grand. Hence, as your business gets bigger, your role fundamentally changes and you have to expect more things to manage. In most cases, that is not what other businesses' visions are. Instead, they chose downsizing and kept the business small. Sam Lee offers game-changing abilities for business owners that are passionate about business but also want to keep it small. Sam also shares how significant it is to find the right network to do business with to achieve remarkable things. Discover how niching down helps you design more specifically the things that will make you create more impact.Highlights&nbsp;05:38 You can always develop in your discipline further but many of us at that stage of our careers are looking less for disciplinary deepening and instead, looking to learn how we can build an effective business and alongside that, a really balanced life.&nbsp;08:39 When you’re trying to build a really meaningful practice and a balanced life, there's a couple of points of leverage.&nbsp;12:51 You can be a solopreneur or you can have a small studio or collective or even an agency. But if you're tapping into the right networks and there's a growing number of these networks, you're able to really punch above your weight class and still stay small.14:44 People simply want to do business in life with people that they know, they like and they trust. And trust is, I think, equal parts logic and emotion.&nbsp;24:13 Don’t be afraid of niching down. In fact, so much of the power and the potential of your impact and income will flow from that.&nbsp;Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with SamLinkedIn: Linkedin.com/in/samuel-phillips-lee/ + Linkedin.com/company/indecollective/?viewAsMember=trueWebsite: https://indecollective.co/ + https://themodernindependent.buzzsprout.com/Instagram: @indecollectiveConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Email: [email protected]&nbsp;Sam Lee’s...

Regardless of the size of your business, you are a leader, and as a leader, you have to be responsible for the power you’re bringing into the spaces and conversations you’re in. Everything is determined by your mindset. Leah Roe shares her learning and the tools that she uses to help herself and her clients. Find out how beneficial the Thought Model is for you as a leader. A mindset is a choice, and there’s so much power in shifting the mindset for growth. Listen to learn more about how a growth mindset can give you the results that you're aiming for.&nbsp;Highlights05:31 It’s really that mindset of just saying yes and trying things and being OK failing.&nbsp; “Failures are the greatest lesson”.&nbsp;09:58 Mindset, one of the biggest learnings, is that it is a choice and that you do have a choice in it.&nbsp;11:27 If you’re not getting the results that you want in your life, in your business, in your relationships, you need to pull it all back to your thoughts. What’s the mindset that you’re choosing to have about that situation that is creating your results?12:52 Working with leaders is helping them understand their feelings around things and lean into that.21:15 Don’t be surprised when you see the results start to change once you change the way you’re thinking and the mindset that you're choosing.&nbsp;Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with LeahLinkedIn: Linkedin.com/in/leah-roeWebsite: Choosetheperk.com/Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Email: [email protected]&nbsp;Leah Roe’s Bio&nbsp;Leah is an entrepreneur, a Certified Leadership Coach, Organizational Trust Expert, &amp; a mom. She is the Founder of The Perk, a premier leadership &amp; team coaching, training, &amp; development studio. In her work, she celebrates leaders for who they are &amp; who they want to be, while also holding their feet to the fire to take action &amp; achieve incredible results. She also helps organizations take their culture &amp; team performance to the next level in a psychologically safe, fun &amp; highly effective way. Her favorite word is AMAZING, &amp; confetti can be found wherever she goes.&nbsp;

In entrepreneurship you might find yourself balancing a lot of things to make your business successful. But to be most effective, you need to know your audience. Susan Baier shares different perspectives or ways to help your prospects with what they’re struggling with. Discover the key elements that can guide you to opportunities that will be the most beneficial for you and your audience. Your greatest asset is your relationship with your customers, and understanding how your services and products could be of help to them.&nbsp;Highlights&nbsp;05:53 About 70 percent of our work now - 70 to 80 percent - is research to help agencies build their own reputations.&nbsp;06:42 Research and the value that it brings, not only just understanding people but understanding in certain cases, like landscapes, some marketplaces, competitors, etc. But all it is truly to understand the person you’re trying to connect with.&nbsp;09:28 I think, honestly, that’s the biggest problem. It’s people that aren’t thinking about their audience. They’re thinking only about themselves and being lazy.&nbsp;10:29 The fundamental thing for defining an audience is who has the problems that I’m really good at solving that I'd like to serve. That’s really what it is, and that’s a different way of thinking about audience target.&nbsp;20:27 You can’t ask them what they need, you have to talk to them about what they’re struggling with.&nbsp;Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with SusanWebsite: https://audienceaudit.com/Facebook: Facebook.com/susanbaier &nbsp; + Facebook.com/AudienceAudit&nbsp;LinkedIn: Linkedin.com/in/susanbaierazConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Email: [email protected]&nbsp;Susan Baier’s BioSusan Baier is sought after by marketing agencies and their clients for her attitudinal segmentation research supporting thought leadership development and marketing initiatives.Susan has provided original custom attitudinal audience segmentation studies for hundreds of agencies and their clients including Gap, Kona Grill, Infusionsoft, Tufts University, AT&amp;T, Pella Windows, Jayco, Jay Baer, and...

Do you ever feel like you're holding yourself back from achieving your goals? You're not alone. Many people are afraid to take risks and achieve their dreams. In this episode, we'll talk about how Britnye Shore overcame her fear of failure and learned to believe in herself. We'll also discuss the importance of taking risks and how to overcome your fear of failure.She'll share her story with us and explain how you can apply these lessons to your own life. If you're looking for inspiration, this episode is for you!Highlights:08:47 – I think it takes time in seeing it work and seeing it to be successful and seeing people love what you’ve made that kind of fuels that confidence. I definitely think that finding your circle of support. You have to have that.15:04 – The most successful business entrepreneurs will tell you they learned their most in the mistakes. I had a sense to almost welcome them because I feel like there's so much growth that can happen when you make a mistake.17:37 – I think there's a core relation between your mental and your spiritual and just your overall wellbeing.20:00 – My definition of success right now is are you following your passion? Are you following your dream? Does your dream make you happy and are there any results of that dream?23:12 – I learned that you can’t do everything and you can’t wear all of hats.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with BritnyeInstagram: @britnyeshoreWebsite: TheBardot.com + WeAreTheShoresConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Email: [email protected]&nbsp;Britnye Shore’s Bio&nbsp;Entrepreneur, wife, mother and female founder of The Bardot Beauty Bus + Team, The Bardot Marketplace, Morgan Farms, The Orpheum and freelance designer + stylist. Her latest endeavor is joining forces with some incredible and high level executives to take her beauty bus model to the next level. She pioneered the bridal beauty industry and hasn’t stopped since. She started from the bottom sweeping hair at a salon and worked her way to the top. Britnye has a sincere passion of cheering on the next generation of female founders. She creates dreams (for herself and others), executes those dreams and provides jobs and opportunities for other women to create a life of financial freedom...

In today's business world, it's more important than ever to root your business in values and purpose. Pamela Slim is an expert on growing businesses, and she believes that values and purpose are essential for any organization or community to thrive. She explains that values give you a clear sense of why you're doing what you're doing, and they provide a guide for how you want to grow. With Pamela Slim's advice, you can create a thriving business that makes a positive impact on the world.Tune in to this episode and learn how you can grow a business, organization or a community.Highlights:04:39 – The diagnosis of what the issue is comes down to lack of alignment between the mission or the values of people on the team.07:56 – I’m not just that dreamer who`s dreaming about a different world, I’m actually through my skills helping to build businesses that really are transforming the business culture.16:21 – It’s totally magical and amazing and it’s amazing that you can create a super viable profitable business just using the internet and a lot of sometimes free or very low-cost tools.38:42 – Sharing and helping to spread frameworks that are equitable, community centered alternatives to many of the empire models.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with PamelaWebsites: https://pamelaslim.com/Facebook: https://www.facebook.com/KeInMesa/LinkedIn: linkedin.com/in/pamelaslim/Twitter: twitter.com/pamslimInstagram: instagram.com/pamslim/Connect with Welcome to ElomaSocial: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Email: [email protected]&nbsp;Pamela Slim’s Bio&nbsp;Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Main Street

If you're a product-based business, then you know that scaling can be a bit tricky. You may have hit a point where you're maxed out on your current resources and don't know how to take your business to the next level. That's where Lalese Stamps comes in. In this episode, Lalese shares a scalable solution that will help your business grow without risking quality or customer satisfaction.Tune in to this episode and learn more about how to build a product-based company and how to scale a product-based company.Highlights:06:22 – Authenticity is really important because I really care very little for what people think about me as a person. There’s a layer of people wanting to purchase your product, which is the hard part between business and creativity.09:39 – The way that I’m getting through it now is just taking it day by day. I used to be such a planner. I used to plan ahead a lot of months in advance but now I`m at a stage where I`m just taking it day by day and creating little lists for myself that are manageable and I can actually maintain.18:15 – I reached the point where I had to put my foot down and say no longer. We just need to work smarter, not harder.36:22 – My biggest insight is that no matter what you do, you have to do it with good intentions, you have to really put yourself out there and be kind no matter what the circumstances are.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with LaleseWebsites: https://lollylollyceramics.com/aboutInstagram: https://www.instagram.com/lollylollyceramicsLinkedIn: https://www.linkedin.com/in/lalese-stamps-561a8942/Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;Lalese Stamps Bio&nbsp;Lolly Lolly Ceramics is a small-scale, handmade ceramic design and production studio in Milwaukee, WI owned and operated by Lalese Stamps. In September 2019, Lalese embarked on a 100 Day Project, which she is most known for, where she made 100 mugs with 100 different handles for 100 Days. Beyond stoneware mugs, Lalese also makes bowls, plates, and planters which have all caught the attention of major publications such as Architectural Digest, Vogue, The New York Times, Ceramics Monthly, Sight Unseen, Dwell

As the world watched, horrified, as Russia invaded Ukraine, Christiana was driven to take action. She started sharing her experiences and talking about her inspiration behind it all on social media. As a result, her company started a fundraiser for Ukraine. The response was overwhelming, and they were able to raise a significant amount of money for the relief effort.Christiana's story is a powerful reminder that taking action for causes you care about can make a difference. It also shows that even in the darkest of times, hope and compassion can still shine through. Tune in to this episode and hear more about Christiana’s success and inspiration.Highlights:03:52 – I knew that I couldn’t continue feeling so helpless, that I had to do something.08:12 – The biggest thing that I wanted to do was raise awareness and raise money for what's happening in Ukraine and I believe people are inherently good.12:31 – I’ve always wanted to do what I can to give and to help people, that’s kind of what I’ve always wanted to do to change people's lives.19:42 – The people that have just come out to help and just so selflessly just want to help have been incredible. I say my family but also the strangers in the community.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with ChristianaWebsites: https://doorcountycandle.com/about/Instagram: @doorcountycandleTwitter: Twitter.com/doorcocandleFollow Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;Christiana Gorchynsky Trapani’s Bio&nbsp;A Door County native, Christiana is the owner of Door County Candle Company (and another local business called Door County Delivered). She received her undergraduate degree in Communications from the University of Wisconsin-Oshkosh and her Master’s Degree in Digital Communication Strategies from Marquette University.&nbsp;

It's hard to control everything. Especially when it comes to our own lives and our own bodies. We can try to diet and work out, but sometimes things happen that we can't predict or control. So, what do we do then? How do we manage our feelings of frustration and disappointment, especially when it seems like everyone else is getting ahead? In today’s episode Kiley talks with Stasia Patwell. She offers up helpful tips and advice on how to take back control of your life, your body, and your mind. Whether you're struggling with weight management or just feeling like you need a little more organization in your day-to-day life.Stasia shares how changing her mindset affects her body and life. She also shares her background and how she started her business “School of Thot”. Tune in to this episode and hear more life changing advice from our amazing guest Stasia Patwell.Highlight:05:07 – When I started focusing on changing my mindset and forcing myself to say nice things to myself, that's when I saw a huge change in my body and a huge change in my life.13:14 – I felt like I really had to keep those two parts separate because I wanted people to think of me as a comedian not as a trainer.19:07 – It works if you keep coming back to it so whatever makes you come back to it then go to that. My shit talking gets you through the class and keeps you coming back for more. Then it's going to work.29:33 – I’m not saying I’m perfect all the time but for me it is so good to help other women and to help them feel stronger and hotter and more successful.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with StasiaWebsites: https://www.stasiapatwell.com/LinkedIn: Linkedin.com/in/stasiapatwell/Instagram: @stasiapatwellTwitter: Twitter.com/stasiapatwell--------Connect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmailEmail: [email protected]&nbsp;--------Stasia Patwell’s Bio&nbsp;Stasia Patwell is a fitness instructor, certified personal trainer, and stand-up comedian. While that last title may seem irrelevant in the workout world, it’s actually Stasia’s humor and no bull-shit personality that makes her such an effective fitness...

Today Kiley invites Drew McLellan to the show. Drew has worked in advertising for over 25 years and started his own agency in 1995 after a five-year stint at Y&amp;R. He also owns and runs Agency Management Institute (AMI), serving more than 250 small to mid-sized agencies annually, helping them build agencies that are sustainable, scalable, and profitable. Drew often appears in Forbes, Entrepreneur Magazine, New York Times, AdAge, CNN, Businessweek, and many others.Drew shares his travel journey around the country and his thoughts about life-work balance and what strategies work for his business. Tune in to this episode and hear more interesting insights from Drew.Highlights:07:27 – I don’t believe in life-work balance, I don’t think that exists, I don't think it's as beautiful as the books and the charts say. I think it's about life-work blend.11:11 – Life work-balance suggests that there is a cut-off.14:41 – I think the biggest privilege for me of owning my own business is that I only work with people that I like. If I don’t like somebody then I don’t take them as a client.20:53 – Most agency owners underpay themselves, under reward themselves thinking that there is a big payday at the end that they're going to sell the business and they're going to have a lot of money.45:42 – I very much want people to remember me as someone who wasn't in it for the money and who cares very much, genuinely and deeply cares for the people that I work with and the people that I work for.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with DrewWebsites: agencymanagementinstitute.comLinkedIn: Linkedin.com/in/drewmclellan/Instagram: @drewmclellanTwitter: Twitter.com/drewmclellanConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail Email: [email protected]&nbsp;Drew McLellan’s Bio&nbsp;Drew McLellan owns and runs Agency Management Institute (AMI), which serves thousands of agencies small to mid-sized agencies (advertising, digital, marketing, media, and PR) every year, so they can make more money, keep more of the

Andy is the Co-Founder of Orbit Media Studios, an award-winning digital agency in Chicago, IL. In the last 20 years, he has provided digital marketing advice to over 1000+ businesses and is the author of Content Chemistry, the illustrated handbook for content marketing.&nbsp;In this episode, Kiley talks with Andy about the importance of building relationships, keeping focused on working with clients who are a good fit, and Andy’s greatest insight between life and entrepreneurship. He also shares the impact he wants to make and the legacy he’d like to leave behind.&nbsp;Highlights:05:55&nbsp; Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it’s content plus connections, better yet, content plus connections plus community.09:10&nbsp; That’s what content does. It makes you relevant to a broader audience so you’re top of mind for the person when they need that exact thing that you happen to do.&nbsp;09:57&nbsp; Four or five times a week, I’m writing these really detailed emails introducing two people that don’t know each other, hoping that it’s a useful connection for both of them.16:54&nbsp; You have to make choices. Life’s about choices. There are so many opportunities for all of us all the time. It’s almost frightening how free we are to pursue so many interesting things.19:32&nbsp; You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.&nbsp;&nbsp;Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with AndyInstagram: @crestodinaTwitter: @crestodinaLinkedIn: Linkedin.com/in/andycrestodina/nWebsite: Orbitmedia.com/blogFollow Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail Email: [email protected]&nbsp;Andy Crestodina’s Bio&nbsp;Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content...

In this episode, Kiley talks with Jackie Hermes of Accelity Marketing. Jackie bootstrapped her company from 0 to 7 figures with no partners and zero funding. Jackie shares what she has learned with her fellow entrepreneurs and marketers in a variety of formats, from keynote speeches to tactical breakout presentations.Jackie shares her business challenges, experiences in the pandemic, and what strategy she used to face it. Tune in to this episode to learn more about Jackie Hermes.Highlights:05:21 – I think that I had to get even more honest with my employees during Covid and I was kind of forced to. We lost 40% of our business in the 1st two weeks of Covid.08:56 – We are doing this as fairly as possible so there were some people that had more work and some people that had less work and we’re all going to take this hit together.16:14 – I definitely think that being transparent shows people that you do respect and value them. And most companies don’t care.22:10 – I think we assign positive intent to ourselves and to our own actions and we give ourselves passes for the way that we communicate and the way that we behave because we have good intentions but then we do not do the same thing for other people.35:14 – I think it's important to show up the same way everywhere and be the same person everywhere.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with JackieWebsites: accelitymarketing.com / jackiehermes.com / jackiehermes.com/startup-marketing-courseLinkedIn: Linkedin.com/in/thejackiehermes / Linkedin.com/company/accelitymarketingInstagram: @thejackiehermes / @accelitymktgFacebook: Facebook.com/accelitymarketingTwitter: twitter.com/thejackiehermes&nbsp; / twitter.com/accelitymktgTikTok: @jackie.hermes&nbsp;--------Follow Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , <a href="https://brainchildstudios.com/" rel="noopener noreferrer"...

In this episode Kiley talks with Scott Snider who&nbsp; is the President of Exit Planning Institute (EPI), the authority on Exit Planning. He is a nationally recognized industry leader, growth specialist, and lifetime entrepreneur.&nbsp; As the operational and strategic leader of EPI, Snider thrives on helping advisors learn how to educate clients, achieve market distinction, and deliver real results.Scott shares his life lessons experiences and how he got what he has right now. Scott also shares his passion and purpose throughout his journey. Tune in to this episode and hear more successful life lessons from Kiley and Scott. Highlight:07:22 – One of my biggest business lessons is that I realized very quickly that you can’t let your company define who you are. The company is a part of who you are but it's not who you are.15:10 – I think the lesson there is how you come back to losing yourself in your company. As an owner, it is to make sure that is on purpose so when your company sells, you already know what you want to do in the next activity of your life because you understand your purpose.25:34 – My purpose is, I exist to drive significant experiences for other people, so I love experiences for myself.&nbsp;31:01 – I’m passionate about making business owner’s lives better.&nbsp; I’m passionate about helping business owners build a business that is better today and transferable or sellable whenever the time comes.45:11 – I’d like to change the way business owners do business daily.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with ScottWebsites: exit-planning-institute.org/ LinkedIn: Linkedin.com/company/exit-planning-institute/ | Linkedin.com/in/scott-snider-epi/Instagram: @exitplanninginstitute | @ScottSniderEPITwitter: @EPISnider | @beyondcepaFacebook: Facebook.com/exitplanninginstituteFollow Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: <a...

In this episode, Kiley invited Pia Silva, Founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees, using her intensive model. She's a TEDX Speaker, a Forbes contributor, a podcast host and author of Badass your Brand.Kiley and Pia talk about Pia’s journey building her agency sharing her ups and downs throughout her journey. She also shares some tips in life that allowed her to be successful.&nbsp; Tune in to this episode to hear more about these topics.Highlights:02:51 – I think this whole journey has been me trying things out and deciding to own it and be it. I think that is actually why I eventually felt comfortable owning or calling myself a badass.07:41 – Saying you're honest is a really lame way to say you're honest. How can you be honest? Be honest. How can you be transparent? Be transparent. Show your price.16:07 – I would have thought that there were other people that could've done this better for me and I should hire them and now I know this turn around. Even if it doesn't work out it's the best thing that you can do because the lessons are worth every penny.21:10 – At this point I'm looking for a No more than I’m looking for a Yes because I only want to work with people in my agency and in my program who are a perfect fit, who are going to have an amazing experience, who are going to get an incredible result and I know what those people look like.42:42 – My big passion and goal is really empowering very small micro businesses to learn how to be really excellent and profitable.Listen&nbsp;Apple Podcasts - Spotify - Google Podcasts - YouTubeConnect with PiaWebsites: nobsagencies.comLinkedIn: Linkedin.com/in/piapiasilvaInstagram: @pialovesyourbizBook: Badass Your BrandFollow Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comWeekly Email Newsletter: bit.ly/RIXEmail&nbsp;Connect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.comWeekly Email Newsletter: bit.ly/RIXEmail Email: [email protected]&nbsp;Pia Silva’s Bio&nbsp;Pia Silva is the founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees using her intensive model. She developed this model with...