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Dr. Bill Davis and Tony Hook
The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
UCM 236: 3 Simple Ways to Honor God with Your Upper Cervical Practice
Dr. Bill Davis joins the UCM Podcast to talk about honoring God with your upper cervical practice. In this episode, he discusses three ways to lead your practice in such a way that honors God. He also discussed the importance of consistency in your life and practice for the glory of God. This is a must-listen if you want to have a thriving upper cervical practice culture that is a God honoring for both team members and practice members.
40:0925/11/2024
UCM 235: Building a Culture and Systems of Excellence with Drs. Lucas & Amy Watterson.
Drs. Lucas & Amy Watterson joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of investing in your team’s culture and systems to promote excellence. Drs. Lucas and Amy discussed the benefits of investing in their marriage to promote a healthy culture within their practice. They also discussed the importance of hiring, accountability, training, role-playing and more related to building their team up for success. This is a must-listen if you want to have a thriving upper cervical practice culture that is a fun environment for both team members and practice members.
35:4711/11/2024
UCM 234: Using Block Scheduling to Maximize Efficiency of Your UC practice!
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of using block scheduling to maximize the efficiency of your practice. He discusses the challenges of cluster booking for some doctors and how to overcome them. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.
17:4904/11/2024
UCM 233: 5 Prep Steps to Take before Hiring Your First Associate with Dr. Bill Davis!
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the challenges and skills that you must develop to hire your first associate to continue growing beyond practice growth stage 2. We discuss the focus you must have on purpose, metrics, roles, new patients and the right plan. If you have built a great solo practice, and you are ready to keep growing, then this podcast is a must-listen!
39:0621/10/2024
Growing Beyond a Million Dollar Practice with Dr. Bill Davis & Tony Hook!
Dr. Bill Davis joins the UCM Podcast with host Tony Hook. In this episode, we discuss the challenges and skills that you must develop to continue growing beyond practice growth stage IV. We discuss the focus you must have on empowering, equipping and efficiency. If you have built a million-dollar practice, and you are ready to keep growing, then this podcast is a must-listen!
29:2414/10/2024
UCM 231: Building a Win-Win Associate Situation with Dr. Noel Lloyd
Dr. Noel Lloyd joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss how to build an associate relationship that is a win for both the clinic director and the associate. We discuss the challenges and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.
31:2207/10/2024
UCM 230: Moving Through the 1st 3 Practice Growth Stages as Quickly as Possible
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of moving through practice growth stage 1 and 2 and into practice growth stage 3 as quickly as possible. He discusses the challenges of each stage and how to overcome them effectively. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.
15:5930/09/2024
UCM 229: 4 Keys to Breakthrough 20K mo in Collections This Year!
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of the four keys to focus on to break through practice growth stage one. He also discusses the importance of having a guide to help you with accountability, resources, and a clear path forward.
39:4023/09/2024
UCM 228: The Power of Focus with Dr. Tron Malachowski
Dr. Tron Malachowski joins the UCM Podcast with host Dr. Bill Davis. In this episode, he discusses the importance of having focus in every stage of practice growth. He also discusses the importance of having a plan in place to continue to grow for years to come.
33:3316/09/2024
UCM 227: How Does a Legacy Doc Transition Out Of Practice Well
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of having a legacy transition plan in place to transition your practice to someone else through retirement, selling etc. He also discusses the importance of having a plan in place, regardless if you are ready to do this now or in the future.
08:0209/09/2024
UCM 226: The importance of holding is healing and patient education with Drs. Connor and Leigh Davis
Drs. Connor and Leigh Davis join the UCM Podcast with host Tony Hook. In this episode, we discuss the importance of patient education, specifically the holding is healing principle, and how it has been so important in the growth of their practice. They also discuss specific steps they have taken to grow their new practice to a tremendous success.
41:0902/09/2024
UCM 225: 6 Must-Use Digital Strategies to Grow Your UC Practice in 2024!
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss 6 must use digital strategies that are working in 2024. Including specific strategies for Google, Facebook, Instagram, TikTok and more.
32:4026/08/2024
UCM 224: How Does a Multiple Practice Master Move to the Next Practice Growth Stage?
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss how to move into practice growth stage 6 – Multiple Practice Master with three or more locations. Including skills and resources you need to focus on and how to get help. Listen in to empower your vision.
09:3319/08/2024
UCM 223: Using Local Social Media Influencers to Grow Your Practice
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we discuss the impact of local social media influencer marketing. Including the benefits and implementation of this powerful strategy. Join us to help you continue to grow your practice!
19:3812/08/2024
UCM 222: How Do You Systematically Grow Your Upper Cervical Practice?
Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Join us to learn what these were so you can systematically grow in practice as well!
37:3705/08/2024
UCM 221: How Does a Scaling Master Move to the Next Practice Growth Stage?
Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.
11:5429/07/2024
UCM 220: Launching Your Legacy: 5 Key Steps to Starting Your Own UC Clinic
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses five key steps in starting your own upper cervical clinic in order to launch your legacy.
45:4722/07/2024
UCM 219: How to Build a UC Specific Patient Education System Without Spending Months Developing It!
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this podcast, we discuss how to build an upper cervical specific patient education system without spending months developing it.
40:0615/07/2024
UCM 218: How Does an Associate Master Move to the Next Practice Growth Stage?
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this podcast, Dr. Bill Davis discusses the Associate Master stage including skills needed to level up, what to focus on and much more.
12:0308/07/2024
UCM 217: Developing A Plan for Transitioning Out of Practice
Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a doctor retires or has to retire due to unforeseen circumstances, there is no plan set in place and the practice just stops. Dr. Boring has successfully transitioned out of practice and loves helping other doctors do the same. We discuss how to create a plan and how to make sure that every upper cervical specialist can transition well out of practice.
43:3501/07/2024
UCM 216: 4 Boxes You Must Check before Hiring Your 1st Associate
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses 4 boxes that you must check before hiring your first associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
32:2224/06/2024
UCM 215: How to Stop Seeing Patients and See Your Practice Grow!
Dr. Ed Gigliotti joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Dr. Ed discuss how he was able to step out of the patient care aspects of his role and still grow his practice. Dr. Davis and Dr. Ed discuss specific steps to take and mentor mindset that is necessary to make this work. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
29:3017/06/2024
UCM 214: Leveling up through the Stages of Practice Growth Part Two
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss practice growth stage four through seven. Dr. Davis and Tony discuss specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
40:3110/06/2024
UCM 213: How does a Trailblazing Doc move to the next practice growth stage?
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists with one associate can continue to grow their practice and add a second associate. Dr. Davis discusses specific skills to focus on, steps to take, and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
04:5503/06/2024
UCM 212: 5 Strategies to Amplify Profitability in Your Upper Cervical Practice!
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how upper cervical specialists can maximize profitability in their practices. Dr. Davis discusses how to minimize overhead, charge for what you’re worth, understand your labor efficiency ratio and much more. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
28:5127/05/2024
UCM 211: Aligning Purpose and Practice: A Chiropractic Journey
Dr. Bill Henry joins the Upper Cervical Marketing Podcast from InTouch Chiropractic in Ocean NJ. In this UCM Podcast, Tony Hook discusses how Dr. Henry has aligned purpose and practice in his chiropractic journey. Dr. Henry shares incredible stories from his many decades of practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
41:5320/05/2024
UCM 210: How Does a Misaligned Doc Move to the Next Practice Growth Stage
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses how a doctor in the Misaligned Doc Stage (practice growth stage II) can level up. Dr. Davis specifically discusses team challenges and role clarification that is necessary. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
04:4406/05/2024
UCM 209: Successfully Building a Multiple Practice System to Serve Your Community
Dr. Kerry Johnson joins the Upper Cervical Marketing Podcast from Johnson Spinal Care in Minnesota. In this UCM Podcast, Dr. Bill Davis discusses lessons that Dr. Kerry Johnson has learned over the past 38 years about hiring and developing associates, opening multiple locations and integrating their core values throughout the organization. Dr. Johnson has built an incredible 3 clinic and 8 doctor upper cervical practice organization that is serving the Minneapolis-St. Paul area. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
34:3129/04/2024
UCM 208: 7 Ways to Glorify God with Your Upper Cervical Practice!
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses seven ways to glorify God with your upper cervical practice. Dr. Bill discusses the opportunities an upper cervical specialist has to advance the kingdom of God through their practice. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
36:1722/04/2024
UCM 207: Leveling up through the Stages of Practice Growth Part One
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses with Tony Hook the necessary skills to focus on in each of the first three practice growth stages. Dr. Bill and Tony discussed the challenges of being a Do Everything Doc, a Misaligned Doc and a Trailblazing Doc. Check out this podcast and begin to get clarity on what you need to focus on to continue to grow!
48:5915/04/2024
UCM 206: How Does a Do Everything Doc Move To The Next Practice Growth Stage?
Dr. Bill Davis joins the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the challenges of being a Do Everything Doc. and what is necessary to break out of this initial practice growth stage to find more freedom, flexibility, and stability. Check out this podcast and get engaged for the mission!
04:0408/04/2024
UCM 205: Book Yourself Solid for Chiropractors
Dr. Christine Zapata joins the Upper Cervical Marketing Podcast from Seattle Washington. In this UCM Podcast, Dr. Bill Davis interviews Dr. Christine who has recently written a new book called Book Yourself Solid for Chiropractors with Michael Port. Dr. Christine shares some important concepts from the book including creating your ideal patient profile, always having something to invite people to, and building the know, like, and trust factor in your community. Check out this podcast and get engaged for the mission!
34:3101/04/2024
UCM 204: 8 Mistakes to Avoid When Opening a 2nd Upper Cervical Practice
Dr. Bill Davis on the Upper Cervical Marketing Podcast What you are going to learn today… How to effectively DUPLICATE YOUR PRACTICE CULTURE in a second location What you need to do to make sure you DON'T HURT YOUR ORIGINAL LOCATION as you build the new one How to BE SURE YOU NEED TO OPEN A 2ND LOCATION to continue to grow Where you need to be WITH MONTHLY COLLECTIONS & TEAM SIZE to effectively pull this off How to build a 3 YEAR BRANDING AND MARKETING PLAN to consistently build the second location How much of YOUR TIME & YOUR KEY TEAM MEMBERS TIME will be required to effectively launch a second location How to PICK THE NEW LOCATION so both locations continue to grow and thrive How to effectively BUDGET & PLAN TO OPEN A SECOND LOCATION without crippling yourself financially What you need to FOCUS ON NOW to grow to the next practice growth stage... and much, MUCH More!
33:1925/03/2024
UCM 203: Fulfill the Mission by Empowering New Doctors with Dr. Angelo Colavita
Dr. Dr. Angelo Colavita on the Upper Cervical Marketing Podcast Dr. Angelo Colavita joins the Upper Cervical Marketing Podcast from Clifton, NJ. In this UCM Podcast, Tony Hook interviews Dr. Angelo who shares his heart to equip and empower more students and doctors to be impactful chiropractors. We discuss how he and other leaders in the upper cervical community are making a difference and how we all have a role to play. Check out this podcast and get engaged for the mission!
42:4718/03/2024
UCM 202: How Frequently Should You Redesign Your Upper Cervical Chiropractic Website?
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill answers a common question that upper cervical specialists ask “how frequently should you redesign your website”?. We discuss the factors to consider and a good rule of thumb. We also discuss other digital marketing and branding factors to consider when evaluating your website as part of your larger marketing and branding strategy.
07:1611/03/2024
UCM 201: Building a Low-Volume and High-Fee Practice with Dr. Levi Colt Wainwright
Dr. Levi Colt Wainwright joins us on the Upper Cervical Marketing Podcast from Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis interviews Dr. Wainwright who shares how he shifted his mindset in his practice from a high-volume low fee practice to a low-volume high fee practice and has been extremely successful. We discuss how positioning himself in his community as a specialist has made all the difference. It’s time to recognize the value that you bring to your community.
36:5904/03/2024
UCM 200: 7 Concepts Every Patient Needs to Know About Upper Cervical with Dr. Bill Davis and Tony Hook
Dr. Bill Davis joins Tony Hook on the UCM Podcast to celebrate the 200th episode! In this UCM Podcast, Tony Hook discusses with Dr. Bill the importance of building a patient education system around the 7 concepts every patient needs to know about upper cervical. We discuss how crucial it is for your practice members to understand these concepts and be able to communicate them with others in order to generate consistent referrals for your upper cervical practice.
47:5326/02/2024
UCM 199: 6 Steps to Freedom with an Associate Driven Practice! with Dr. Bill Davis
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares the six steps you need to follow in order to build an associate driven practice system. We discuss how crucial these six steps are for you to hire your first or next associate. It’s time to be intentional and develop systems to expand and grow UC care.
33:4719/02/2024
UCM 198: How Are Practice Growth Sessions Different from Coaching or Consulting? with Dr. Bill Davis
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares about the specifics of the practice growth sessions that UCM offers to upper cervical specialists. We discuss three major differences between this service and all other general chiropractic consulting and practice management. It’s time to be intentional to grow this year with practice growth sessions.
06:5912/02/2024
UCM 197: Reaching Students and New Doctors to Join the Upper Cervical Team with Dr. Bill Macchi
Dr. Bill Macchi joins us on the Upper Cervical Marketing Podcast from Raleigh, NC. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares how he and others are empowering chiropractic students to get involved with upper cervical. We discuss how crucial advocacy ambassadors are to the mission of bringing upper cervical to the world. It’s time to be intentional and develop systems to expand and grow UC care.
26:0305/02/2024
UCM 196: 4 UC Practice Building Blocks to Thrive in 2024 with Dr. Bill Davis
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discuss the four building blocks of upper cervical practice success to focus on in 2024. Dr. Davis has extensively studied successful upper cervical practices for over a decade and has found consistent patterns to advance from one practice growth stage to the next. Stay on mission with us and get fired up! Go team upper cervical!
50:3422/01/2024
UCM 195: The 6 Types of Working Genius with Dr. Christina Meakim
Dr. Christina Meakim joins us on the Upper Cervical Marketing Podcast from Healthy Life Chiropractic in San Francisco California. In this UCM Podcast, Dr. Bill Davis and Dr. Christina discuss how she is utilizing the book The 6 Types of Working Genius by Patrick Leoncini in her upper cervical practice. Dr. Meakim has found that this book has been extremely helpful in helping her get her team to fire on all cylinders. She has also found this is crucial information to help her when hiring new associates and CA’s. There is a ton of value in this conversation with one of the world’s top upper cervical Doctors. Stay on mission with us and get fired up! Go team upper cervical!
24:0615/01/2024
UCM 194: How much are UCM Practice Growth Systems? With Dr. Bill Davis
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the different practice growth stages and the different systems designed for each including pricing. We discuss which systems are best if you want to grow from one practice growth stage to the next. It’s time for transparency and clarity when it comes to pricing so you can make a great decision to can grow your practice.
09:3508/01/2024
UCM 193: Big Mission, Big Vision, and Big Impact with Dr. Justin Brown
Dr. Justin Brown joins us on the Upper Cervical Marketing Podcast from Friends and Family Spinal Care in Coral Springs Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Brown discuss the power and importance of having a big mission and big vision driving you to make a big impact in your community and around the world. Dr. Brown has built one of the largest upper cervical practices in the world and has trained over 25 Associates while he has been in practice. There is a ton of value in this conversation with one of the world’s top upper cervical Doctors. Stay on mission with us and get fired up! Go team upper cervical!
37:4301/01/2024
Bonus Episode: 7 Traps to Avoid When Adding a 2nd Associate to Your Upper Cervical Practice
In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 7 traps to avoid when adding a second associate to your upper cervical practice. Here is what you can expect from this special episode for Upper Cervical Docs: How to develop effective ASSOCIATE RECRUITMENT STRATEGIES to consistently generate quality candidates How to make sure that you ACTUALLY NEED ANOTHER ASSOCIATE instead of just hiring another CA or office manager Which 3 DOCTOR MODEL to choose for your practice, personality blend and culture How to determine if you are COLLECTING ENOUGH each month to afford a 2nd associate How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.) How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed What you need to do to make sure you have ENOUGH NEW PATIENTS to fill all 3 of your schedules How to make sure your OVERHEAD ISN'T CREEPING OUT OF CONTROL before bringing on another high paid team member How to develop a TRAINING SYSTEM for your associates and all your team members to thrive What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!
38:5725/12/2023
UCM 192: 2023 Upper Cervical Practice Survey Results with Dr. Bill Davis
Join Dr. Bill Davis and Tony Hook as we discuss the 2023 Upper Cervical Practice Survey Results. You can get the full results and analysis based on your current practice growth stage at https://uppercervicalmarketing.com/blog/2023-upper-cervical-practice-survey-results/. Go team upper cervical!
28:4118/12/2023
UCM 191: Decades of Upper Cervical Chiropractic Practice Success with Dr. Dennis Fiorini
Dr. Dennis Fiorini joins us on the Upper Cervical Marketing Podcast from Fiorini Chiropractic Center in Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Fiorini discuss how he has been able to grow his upper cervical practice through relationship building, team training, and communication. We talked about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!
28:5504/12/2023
Bonus Episode: 5 Boxes You Must Check Before Hiring Your 1st Associate with Dr. Bill Davis
In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Boxes You Must Check Before Hiring Your 1st Associate! Here is what you can expect from this special episode for Upper Cervical Doctors: What you are going to learn today… How to determine if you are COLLECTING ENOUGH each month to afford an associate How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.) How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed What you need to do to make sure you have ENOUGH NEW PATIENTS to fill both of your schedules How to make sure your OVERHEAD IS UNDER CONTROL before bringing on your highest paid team member How to make sure that your mindset is right to effectively LEAD AND MENTOR an associate doctor How to develop a TRAINING SYSTEM for your associates and all your team members to thrive How to make sure your MISSION, VISION, AND VALUES are shared with your entire team including your associate What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!
52:2927/11/2023
UCM 190: How Dr. Mercedes Cook Keeps Her Practice Busy During the Holidays with a Friends and Family Day
Dr. Mercedes Cook joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic of San Diego. In this UCM Podcast, Dr. Bill Davis and Dr. Cook discuss how she has been able to grow her upper cervical practice through digital marketing, provider nights, and an annual friends and family day (patient appreciation day). We talk about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!
36:0420/11/2023
UCM 189: How Dr. Elan Schrier Got 600 Google Reviews
Dr. Elan Schrier joins us on the Upper Cervical Marketing Podcast From Schrier Family Chiropractic in Delray Beach Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Schrier discuss how he has been able to get 600 Google reviews for his upper cervical practice. We talk about the importance of consistency and focus in his practice. Stay on mission with us and get fired up…no complacency!
25:0906/11/2023