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Dr. Bill Davis and Tony Hook
The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
Total 102 episodes
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Bonus Episode: How to Breakthrough 20K per Month This Year in Your Upper Cervical Chiropractic Practice with Dr. Bill Davis
In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses How to Breakthrough 20 K per Month This Year in Your Upper Cervical Chiropractic Practice! Here is what you can expect from this special episode for Upper Cervical Doctors: What you are going to learn today… • How to expand and train your mind to help more people in your community • How to develop the habits of highly successful doctors • Why starting a practice (or continuing in a practice) without a CA is such a bad idea • What I learned from having to hire 6 CAs in my first 6 months in practice • How to brand yourself as the unique upper cervical specialist that you are so patients pay, stay, and refer • How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads • How to build social proof, get 24 video testimonials, and get 100 Google reviews every year • How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more • How to get health practitioners in your community to refer patients to you every month • How to develop a powerful patient education system to generate consistent referrals • How to train your team to be upper cervical chiropractic advocates... and much, MUCH More!
43:50
23/10/2023
UCM 188: Shooting 7 Sacred Cows Holding Upper Cervical Chiropractic Back with Dr. Bill Davis and Tony Hook
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast Founder and CEO of UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss how 7 sacred cow mindsets are holding back the upper cervical movement. We talk about the importance of putting these to death within your own mind so you can help more people in your community. Stay on mission with us and get fired up…no complacency!
29:04
16/10/2023
UCM 187: Finding an Associate in a Non-traditional Way with Dr. Kurt Sherwood
Dr. Kurt Sherwood joins us on the Upper Cervical Marketing Podcast from Restoration Spinal Care in Renton Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Kurt discuss how he was able to find an associate for his upper cervical practice in a nontraditional way. We talked about the importance of adding an associate to increase your capacity especially when you have a waiting list practice. Stay on mission with us and get fired up…no complacency!
26:12
02/10/2023
Bonus Episode: 5 Mistakes to Avoid When Opening Your Own Upper Cervical Practice with Dr. Bill Davis
In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Mistakes to Avoid When Opening Your Own Upper Cervical Practice. Here is what you can expect from this special episode for Students, Associates, and Upper Cervical Docs: I am going to save you tons of time and money today! In the past 10 years, we've helped over 100 Upper Cervical Practices start right. Whether you are coming straight out of school or out of an associate position, we understand the challenges and what you need to do to start your upper cervical practice right. We know the answers to the questions. We know what works and what doesn't. You Are in the Right Place! What you are going to learn today… How to find the right location for your practice and avoid "dead areas" How to name your practice to differentiate your unique upper cervical specialty Why starting your practice without a website or social media setup is a bad idea What I learned from having to hire 6 CA's in my first 6 months in practice How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads How to get your first 25 google reviews before you even open your doors How to cost-effectively get a website, social media pages, google listing, logo, business cards, and other branding essentials that portray you as the unique upper cervical specialist that you are How to get health practitioners in your community to refer patients to you when you are brand new How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more How to build a powerful mindset and habits in 30 minutes a day... and much, MUCH More!
43:32
25/09/2023
UCM 186: Double Your Practice with UCM with Dr. Patrick Lin
Dr. Patrick Lin joins us on the Upper Cervical Marketing Podcast from Source Chiropractic in Cedar Park, Texas. In this UCM Podcast, Dr. Bill Davis and Dr. Lin discuss how we can partner together to double Dr. Lin’s practice in revenue and in space. We talk about new patients, team building, and systems necessary to build a million-dollar practice in only 800 ft.². Stay on mission with us and get fired up…no complacency!
23:30
18/09/2023
UCM 185: Stay on Mission with Taking Upper Cervical to Your Community with Dr. Jeff Zehr
Dr. Jeff Zehr joins us on the Upper Cervical Marketing Podcast from Zehr Chiropractic in Norton Shores, Michigan. In this UCM Podcast, Tony Hook and Dr. Zehr discuss making a lasting and perpetual impact in communities with upper cervical care. We talk about maintaining passion, vision, and staying hungry to help those who need hope and healing. Stay on mission with us and get fired up…no complacency!
29:15
04/09/2023
UCM 184: If You Lose Your Why You Lose Your Way with Dr. Bill Davis and Tony Hook
Dr. Bill Davis joins us on the UCM Podcast CEO of UCM Practice Growth Systems. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the importance of focusing on your why to breakthrough capacity issues, stagnation, complacency and more. We cover what to focus on in different practice growth stages. Be sure to listen in to learn more about Dr. Bill Davis and Tony Hook’s approach to ongoing growth.
29:37
21/08/2023
UCM 183: Communication Wins to Implement Now for Doctors, Associates, and CA’s with Dr. Christine Zapata
Dr. Christine Zapata joins us on the Upper Cervical Marketing Podcast from Emerald City Spinal Care in Seattle, Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Christine take you through a communication master class to help doctors, associates, and CA’s communicate better immediately. We cover how to develop the communication systems to empathize, connect and convert more new patients into lifetime patients. Be sure to listen in to learn more about Dr. Zapata’s powerful approach to communication and more.
33:26
07/08/2023
UCM 182: Combining Upper Cervical Care with Functional Neurology to Help Patients Hold Longer with Dr. Josh Silver
Dr. Josh Silver joins us on the Upper Cervical Marketing Podcast from Chirotech in St. Petersburg, Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Josh discuss how he has combined upper cervical care with functional neurology to help his patients hold longer. We cover how to develop the systems to assess functional neurological issues in your practice. Be sure to listen in to learn more about Dr. Silver’s unique approach.
20:56
17/07/2023
UCM 181: Effortlessly Serving with Your Team through Your Systems with Dr. Liz Hoefer
Dr. Liz Hoefer joins us on the Upper Cervical Marketing Podcast from Well Connected Chiropractic in Mission Viejo, California. In this UCM Podcast, Dr. Bill Davis and Dr. Liz discuss how to develop systems to serve effortlessly with your team. We cover how to develop the systems and pivot when necessary to be in flow with your practice each day. Be sure to listen in to establish this type of efficient and effective practice activity.
33:11
03/07/2023
UCM 180: Navigating through the 7 Practice Growth Stages and Their Barriers with Dr. Bill Davis and Tony Hook
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM. In this UCM Podcast, Tony Hook and Dr. Bill discuss the 7 practice growth stages that upper cervical practices may encounter during their growth journey. We cover common barriers to growth from one stage to the next. Be sure to listen in to identify where your practice is in the growth stages and how to get to the next stage so you can help more people.
35:36
19/06/2023
UCM 179: Mindset Matters, So Mind Your Mind with Dr. Jason Sabo
Dr. Jason Sabo joins us on the Upper Cervical Marketing Podcast from Inside Out Chiropractic Center in Edmonton, Alberta. In this UCM Podcast, Tony Hook and Dr. Jason discuss the extreme importance of mindset for the upper cervical doctor. We cover why it’s important, tips to maintain a good mindset, and how to stay focused on the mission. Be sure to listen in to establish this foundational necessity for your practice. As goes the doctor, so goes the practice!
38:10
05/06/2023
UCM 178: Connecting with the Person Who Has the Atlas Subluxation with Dr. Jeremy Kerrigan
Dr. Jeremy Kerrigan joins us on the Upper Cervical Marketing Podcast from Mesa Arizona. In this UCM Podcast, Dr. Bill Davis interviews Dr. Jeremy who shares how he has been able to open a successful upper cervical specific practice or he focuses on taking care of the person not just their Atlas subluxation. We discuss how his unique success journey has been different than many others. Dr. Kerrigan gets into practical information that you can apply in your practice immediately when it comes to interacting with other health providers and serving the person most effectively. Be sure to listen in to get practice tips and strategies that work to help you help more people in your community!
28:09
15/05/2023
UCM 177: The Shifting Landscape of Upper Cervical Practice since 2020 with Dr. Grant Dennis
Dr. Grant Dennis joins us on the Upper Cervical Marketing Podcast from The Specific Chiropractic Centers in Arkansas. In this UCM Podcast, Dr. Bill Davis interviews Dr. Grant who shares how he has been able to open 2 successful upper cervical specific chiropractic offices in 8 years. We cover how the business landscape has shifted in the past 3 years and how upper cervical practices need to update in order to keep up. Dr. Grant gets into practical information that you can apply in your practice immediately. Be sure to listen in to get practice tips and strategies that work in any market!
30:19
01/05/2023
UCM 176: Upper Cervical Practice Mastery 2nd edition with Dr. Bill Davis and Tony Hook
Dr. Bill Davis and Tony Hook joins the Upper Cervical Marketing Podcast to discuss the release of the second edition of Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the updated, revised, and expanded second edition now available! They go through each of the chapters and give you an understanding of everything you can expect in this robust new version. Be sure to listen in to learn more about this new practice handbook that can help you immediately whether you are a CA, student, associate, or clinic director!
50:00
17/04/2023
UCM 175: How to Break Practice Records Consistently Each Year with Dr. Larry Arbeitman
Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry who shares how he has been able to grow his practice year after year. We cover key areas to focus on within your practice so you can identify specific areas to implement proven strategies. Dr. Larry has had a million-dollar practice for years and is set up to grow and expand even more this year as well. Be sure to listen in to get practice tips and strategies that work in any market!
33:11
03/04/2023
UCM 174: Authenticity, Certainty and Having the Confidence to Charge for What You Do with Dr. Alison Bremner
Dr. Alison Bremner joins us on the Upper Cervical Marketing Podcast from Atlas Chiropractic in Boulder, Colorado. In this UCM Podcast, Dr. Bill Davis interviews Dr. Alison who shares her journey of how she went from trying to be someone else to being her authentic self and flourishing in her practice. We discuss how to she has developed a powerful combination of authenticity, certainty, and healthy money concepts to have the confidence to charge for what she does. Dr. Alison has built a fantastic team of that work together cohesively to help bring about wellness in the lives of their Boulder community. Listen in!
30:35
20/03/2023
UCM 173: Serving people by addressing the root causes of dis-ease with Dr. Josh Henk
Dr. Josh Henk joins us on the Upper Cervical Marketing Podcast from Transcendence Family Wellness Center. In this UCM Podcast, Tony Hook interviews Dr. Josh who shares some of his journey into chiropractic and how his philosophy and style has developed over the years. We discuss how he is effectively serving people to meet them where they are, serve their needs, and empower them to be able to live their best life. Dr. Josh has built a stellar team of experts that work together cohesively to help bring about wellness in the lives of others. Listen in!
47:27
06/03/2023
UCM 172: 10 Ways to Effectively Reach Your Community with Dr. Bill Davis
In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who discusses 10 ways to reach your community effectively this year. All 10 of these important steps can be applied right away to more effectively reach your community and grow your practice.
33:55
20/02/2023
UCM 171: Finding Your Way to Success with Dr. Michelle Speranza
In this UCM Podcast, Dr. Bill Davis interviews Dr. Michelle Speranza who shares her journey as an associate for five years in a solid practice and now starting her own practice in the Calgary Alberta area. We also discuss how Dr. Michelle found success as an associate by breaking down the different aspects of success into bite-size chunks.
26:59
06/02/2023
UCM 170: Journey to Excellence in Your Upper Cervical Practice with Dr. Marshall Dickholtz Jr.
In this UCM Podcast, Dr. Bill Davis interviews Dr. Marshall Dickholtz Jr. who shares his journey to excellence that has taken place throughout his life including over 40 years in practice. We also discuss how Dr. Marshall is able to continue to be excited about practice and making an impact on sick and suffering people and other doctors.
38:25
16/01/2023
UCM 169: Setting Clear Expectations with Your Team and Patients with Dr. Mychal Beebe
In this UCM Podcast, Dr. Bill Davis interviews Dr. Mychal Beebe who shares key expectations to set with new and existing team members and new and existing patients. We also discuss how Dr. Beebe is able to maximize her schedule to produce multiple positive outcomes.
28:21
02/01/2023
UCM 168: 2022 Upper Cervical Practice Survey Results Breakdown with Dr. Bill Davis
Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the 2022 upper cervical practice survey. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 11 takeaways from the data that can help your practice immediately.
35:55
19/12/2022
UCM 167: Cultivating a Healthy Doctor Team Environment with Dr. Emily Savage
Dr. Emily Savage joins us on the Upper Cervical Marketing Podcast from Revive Upper Cervical Chiropractic. In this UCM Podcast, Tony Hook interviews Dr. Emily who shares her journey into chiropractic and joining an office team. We discuss how she has been able to find a great balance of growth, support, challenge, and health with a team that works together as a family. Listen in to find the key things that have made this dynamic a win for everyone!
23:40
05/12/2022
UCM 166: Finding Your Path to UC Practice Success with Dr. Jane Brewer
In this UCM Podcast, Dr. Bill Davis interviews Dr. Jane Brewer about the path of success that she has traveled over the past seven years. We also discuss how Dr. Jane has established effective relationships with health practitioners in her community.
25:01
21/11/2022
UCM 165: The Secret Sauce for the Associate-Owner Doctor Experience with Dr. Luiza Castro
In this UCM Podcast, Tony Hook interviews Dr. Luiza Castro from Arete Upper Cervical Chiropractic Care. Dr. Luiza shares her experience in a multi-doctor office. We discuss how to the team works together and creates a very positive and productive environment that brings many wins to all those involved. This episode will bring some insights into the associate relationship. There IS hope!
26:18
07/11/2022
UCM 164: 8 Common Mistakes Your CA Is Making in the New Patient Phone Call.
Dr. Bill Davis joins the Upper Cervical Marketing Podcast to talk about the chiropractic sales process. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares 8 common mistakes that CA’s are making better sabotaging the new patient process. We also discuss an overview of the entire chiropractic sales process and how you can improve.
42:48
17/10/2022
UCM 163: Wake up Humans! How Dr. Steve Judson is Waking up the World.
Dr. Steve Judson joins the Upper Cervical Marketing Podcast from Newington Connecticut. In this UCM Podcast, Dr. Bill Davis interviews Dr. Steve who shares how he has developed solid listening and educational systems focused on the outcome of waking people up. We also discuss how he has opened 7 clinics all focused on a common purpose.
25:08
03/10/2022
UCM 162: The Many Paths to Success in UC Chiropractic with Dr. Autumn Olvera
Dr. Autumn Olvera joins the Upper Cervical Marketing Podcast from Hickory North Carolina. In this UCM Podcast, Dr. Bill Davis interviews Dr. Autumn who shares how she has found the right associate position to help her be successful in practice and life. We also discuss the many paths to success for students coming out of chiropractic school.
22:44
19/09/2022
UCM 161: Uniting Your Vision with Your Team’s KPI’s with Dr. Kyle Konas
Dr. Kyle Konas returns to the Upper Cervical Marketing Podcast from Traverse City Michigan. In this UCM Podcast, Dr. Bill Davis interviews Dr. Kyle who shares how he has been able to build a very successful practice in four years through uniting his vision, his team, and his KPIs. We discuss how he has embraced the challenge of being a leader and visionary for his practice and has built his team to 12 team members. Sit back and listen to this interview several times there is tons of value here!
28:22
05/09/2022
UCM 160: Key Steps for Achieving Your Upper Cervical Mission with Dr. Rick Means
Dr. Rick Means returns to the Upper Cervical Marketing Podcast from Florida. In this UCM Podcast, Tony Hook interviews Dr. Rick who shares his passion to advance the mission of upper cervical. We discuss how to stay on point in your practice, effectively raise up new doctors, and build all-star teams. It’s time to take upper cervical to the world!
33:39
15/08/2022
UCM 159: Is Your Personal Purpose Driving Your Practice Mission with Dr. Bill Davis
Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the power of your personal purpose and how when it drives your practice mission your community impact goes through the roof. We discussed all of the implications of a well-crafted practice crusade and how it impacts your staff and patients. Also discussed the dramatic impact you can make in your community with a powerful personal purpose and congruent practice mission.
31:47
01/08/2022
UCM 158: Creating and Maintaining Balance in Practice, Family, and Life with Dr. Joey Miles
Dr. Joey Miles joins us on the Upper Cervical Marketing Podcast from Hickory, NC. In this UCM Podcast, Tony Hook interviews Dr. Joey who shares his upper cervical journey and how he has prioritized his life to create a healthy and sustainable balance. We unfold some of his story and the simple and practical steps to be healthier in all areas of life to create “margin.” No more burning out and unnecessary stress!
42:46
18/07/2022
UCM 157: Building Patient Trust and Long-term Success with Authenticity with Dr. Adam Tedder
Dr. Adam Tedder joins us on the Upper Cervical Marketing Podcast from Suwanee, GA. In this UCM Podcast, Tony Hook interviews Dr. Adam who shares the importance of running your practice in a way that is congruent with your values and who you are. We cover things to do and not do that will enable you to practice with confidence and authenticity; ultimately building patient trust and commitment. Don’t get stuck trying to be like someone you’re not!
43:26
04/07/2022
UCM 156: Building a Legacy to Serve Your Community and Beyond with Dr. Bart Patzer
In this UCM Podcast, Tony Hook interviews Dr. Bart Patzer who shares how he has helped docs to build thriving practices through cultivating a powerful team of associates and partners. We cover specific steps that practice owners, students, and new docs can better connect and team up. The end result is healthier practices that live on mission!
38:58
20/06/2022
UCM 155: How to Take an Extra Day off Each Week with Dr. Bill Davis
In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who shares a step-by-step guide to taking an extra day off each week. Dr. Bill Davis literally wrote the book on upper cervical practice in Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors!
37:31
06/06/2022
UCM 154: Handling Objections and Building Systems with Dr. Matthew Wolfertz
In this UCM Podcast, Dr. Bill Davis interviews Dr. Matthew Wolfertz who shares his journey to successful practice through many different challenges and obstacles. We discussed the importance of handling objections and building systems to build a great upper cervical practice!
32:03
16/05/2022
UCM 153: How to Prepare for the Complex Cases with Dr. Geoff Besso
In this UCM Podcast, Tony Hook interviews Dr. Geoff who shares how he prepares for the tough upper cervical cases that inevitably come into the office. We also discuss the upward trend in complex cases and share some resources at your disposal. Listen in to learn more about achieving patient results in a world in desperate need of health!
42:54
02/05/2022
UCM 152: Finding a Care Plan that Works for You and Your Patients with Dr. Kerry Johnson
In this UCM Podcast, Tony Hook interviews Dr. Kerry Johnson who shares his journey into upper cervical care and some of the crossroads he has faced over the years. We unpack how he overcame various roadblocks as well as implemented and adapted his care plans over the years. Be sure to listen in to learn more about achieving practice success while maintaining congruency with your mission!
43:59
18/04/2022
UCM 151: Advancing Chiropractic Imaging through Cone Beam CT with Dr. Tyler Evans
In this UCM Podcast, Tony Hook interviews Dr. Tyler Evans who shares his pursuit of excellence, specifically in the realm of imaging. We discuss the pursuit of increased patient results through chiropractic advancements and innovations. Listen in to learn more about advanced imaging and where the future is going!
36:08
04/04/2022
UCM 150: Pursuing Excellence and Delivering the Goods with Dr. Jack Stockwell
In this UCM Podcast, Tony Hook interviews Dr. Jack who shares his journey into chiropractic care, key mindsets and steps for pursuing excellence as a practice and fantastic results for patients. Listen in to see how Dr. Stockwell was able to build an extremely successful practice and serve his community for over 25 years.
42:17
21/03/2022
UCM 149: Practicing in a Hawaiian Paradise with Dr. Joe Breuwet
In this UCM Podcast, Dr. Bill Davis interviews Dr. Joe Breuwet of Upper Cervical Hawaii in Honolulu, Hawaii who shares how he has been able to build a fantastic low stress practice through digital marketing. We also discuss the incredible opportunity that Dr. Joe has available for a doc looking to relocate to Hawaii.
23:41
07/03/2022
UCM 148: The Power of an Excited Chiropractor without Fear with Dr. Jason Sabo
In this UCM Podcast, Dr. Bill Davis interviews Dr. Jason Sabo of Inside out Chiropractic Center in Edmonton, Alberta, Canada who shares how the importance of a chiropractor being excited about what they do each day. We also discuss how to overcome fear in patient interactions. This is a very important conversation for any chiropractor at any stage of practice.
35:18
21/02/2022
UCM 147: Growing Your Practice through Faith and Effort with Dr. Jeff Zehr
In this UCM Podcast, Dr. Bill Davis interviews Dr. Jeff Zehr of Norton Shores Michigan who shares how the combination of his faith and effort has grown his chiropractic practice over the past 21 years. We also discuss how he has been able to develop a relationship with his associate that has lasted over 15 years.
29:03
07/02/2022
UCM 146: Serving the Profession and Your Patients with Dr. John Stenberg
In this UCM Podcast, Dr. Bill Davis interviews Dr. John Stenberg of Colorado Springs who shares how his focus on serving the chiropractic profession and his patients has helped his practice grow. We also discuss practical steps you can take to grow your practice and help take upper cervical care to the world.
33:40
17/01/2022
UCM 145: Developing a Legacy that is Bigger than Your Practice with Dr. Ian Bulow
In this UCM Podcast, Tony Hook interviews Dr. Ian who shares the philosophy and process of “Know the Way, Go the Way, Show the Way.” We also discuss practical steps you can take to grow your practice and help take upper cervical care to the world.
40:23
03/01/2022
UCM 144: Know your worth and get involved in the fight for health with Dr. Kalan Stittleburg
In this UCM Podcast, Tony Hook interviews Dr. Kalan who shares his passion about how knowing your worth impacts practice success. We also discuss how this is the foundation for chiropractic advocacy and unity within the profession.
48:37
20/12/2021
UCM 143: Setting You and Your Practice Up For Long Term Success with Dr. Kurt Sherwood
In this UCM Podcast, Dr. Kurt Sherwood from Restoration Spinal Care returns to the Upper Cervical Marketing Podcast. Tony Hook interviews Dr. Kurt who shares about his new stage of practice. We go over the top 5 things that have brought steady success as he looks to transition into partnership.
45:14
06/12/2021
UCM 142: Cultivating a Dynamic and Positive Office Team with Dr. Jordan and Dallas Ausmus
In this UCM Podcast, Tony Hook interviews the team at Advanced Wellness Clinic in Calgary, Alberta. We go over how they have been able to grow a successful practice with a patient base that loves this dynamic chiropractic team. Together, they share how they have built likeability and trust over the years. With the entire office team on this podcast, it’s one you won’t want to miss!
30:29
15/11/2021
UCM 141: Key factors for achieving consistent, steady growth and maxing out your practice with Dr. Chase O’Keefe
In this UCM Podcast, Tony Hook interviews Dr. Chase O’Keefe of Northern Roots Family Spinal Care in Clear Lake, WI. In just a handful of years, Dr. Chase opened a practice, grew it, sold it, opened a new practice in a new city, and is now bursting with new patients. We discuss his strategies and to what he attributes his success. Lots of fantastic, practical things you can implement right away to make a difference in your practice and community!
36:27
01/11/2021