In this interview YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.

In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL is moving robot fighting more mainstream. Biderman's success demonstrates how digital marketing strategies from entertainment and publishing can be effectively applied to new industries.

In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex dynamics.

In today’s episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can empower ourselves to become the authors of our own stories.

In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and building meaningful relationships with users. He sees Admiral playing a key role in helping publishers adapt to the changing digital landscape and thrive in the era of generative AI.

In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers’ evolving preferences.

In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.

Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today’s episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeople can recover after they "drop the ball" with their clients.

Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.

The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today’s episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.

In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on burnout and explores strategies for those who feel their work environment doesn't align with their values.

Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.

Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman, a best-selling author, master certified coach, and the co-founder and CEO of Six Seconds, a global emotional intelligence network. Joshua provides valuable insights into the importance of emotional intelligence in all forms of communication and shares practical strategies for cultivating strong professional relationships in a virtual work environment.

Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend beyond mere overwork. In today’s episode Joshua Freedman, CEO of Six Seconds and expert on emotional intelligence and burnout, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management.

What are Gen Z and Millennials really getting up to?   YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.  

Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.

In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.

In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.

Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified coach, and co-founder and CEO of Six Seconds, shares the findings of their 2024 State of the Heart Report. This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can navigate the challenges of an emotional recession and work towards a more resilient and connected future.

Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior.  Dr. Huang's research brings to light insights about how videoconferencing can indirectly affect our purchasing decisions, particularly concerning self-enhancement products.

In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.

In today’s episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing decisions. This conversation sheds light on the complex relationship between youth, technology, and the digital landscape.

In this interview, Irad Eyal talks about his latest venture, Quickture. Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava.” Quickture is an AI-powered storytelling platform. It is designed to revolutionize editing for professionals. Quickture helps editors and producers with modern media production and promises to make the process more efficient and creative.

In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.

Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture. Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate and how we all interact with each other.

Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.

Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction, Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful employment opportunities through LinkedIn. In essence, "The Game" represents a paradigm shift in career development, where the emphasis is placed not just on job hunting, but on relationship-building and value creation. Through Steve's tireless efforts and unwavering commitment to helping others, individuals learn to move forward with confidence and purpose. 

In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections.

From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior. Today, we had the privilege of speaking with Zachary Estes, Professor of Marketing, Co-Director of the Behavioral Research Lab, and Director of the PhD in Management at Bayes Business School, City University of London, and Varun Sharma, Assistant Teaching Professor of Marketing at Carnegie Mellon University, Qatar. Their research delves into the intricate interplay between cognition, emotion, and consumer behavior, focusing on sensory marketing and its impact on product evaluation. This research sheds light on the transformative potential of olfactory visuals to leverage scent in marketing and how, in certain instances, these visuals offer brands a strategic advantage in capturing consumer attention.

In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into audience engagement.

In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers.

”It is possible for hindsight to inform future plans.”   –  Felix Velarde, Scale at Speed   Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde, the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades of experience in entrepreneurship and digital agency leadership, Felix shares invaluable insights into the strategies and mindset required to scale businesses effectively, offering a holistic framework for navigating the complexities of business growth. By embracing strategic foresight, empowering teams, and fostering a culture of innovation, businesses can chart a path to sustainable success in an ever-changing world.

In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein, an associate professor of marketing at the University of Alabama.  CSM represents a paradigm shift in how businesses engage with their customers in B2B industries. By prioritizing customer success and aligning organizational strategies accordingly, companies can foster long-term relationships, drive customer satisfaction, and achieve sustainable growth.

Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem. Today, we're exploring the transformative landscape of the music industry with Downtown Music Holdings’s CEO, Andrew Bergman. With over two decades of experience in the music realm, Andrew offers insights into Downtown's evolution and its commitment to empowering artists in an ever-changing landscape.

In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now.  Joining us to explore this topic is MaryLeigh Bliss, Chief Content Officer at YPulse, a leading authority on Gen Z and millennial opinions and behaviors. Their latest report is based on a research survey they conducted directly with tweens, aged eight to twelve, and it provides valuable insights into this cohort’s habits, interests, and preferences.  Tweens represent a dynamic and digitally savvy demographic whose behaviors and preferences offer valuable insights for marketers and parents alike. By understanding and adapting to their evolving opinions and behaviors, stakeholders can effectively navigate this unique stage of development and prepare for the future landscape shaped by today's tweens.

In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School, shares insightful research-based perspectives on current possibilities and future trajectories.  The integration of generative AI into advertising marks a profound shift in how brands conceive and execute marketing campaigns. The integration of generative AI into advertising heralds a paradigm shift in how brands conceptualize and execute marketing campaigns. By harnessing the creative potential of AI, businesses can unlock new avenues for audience engagement and brand storytelling. As we navigate this transformative landscape, the synergy between human ingenuity and technological innovation promises to redefine the advertising landscape.  

In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within buying centers. By understanding the nuances of dissent and employing adaptive strategies, sales professionals can enhance their effectiveness and drive successful outcomes in B2B sales engagements.

In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business goals. Effective creative management entails navigating the complexities of entertainment marketing by fostering a culture of trust, empowerment, and innovation, allowing teams to deliver campaigns that captivate audiences and drive business success.

Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment. Today we’re speaking with Professor Ofer Sharone, a sociologist at UMass Amherst and author of "The Stigma Trap," we delve into the complex issue of long-term unemployment. The conversation shed light on various biases and challenges faced by individuals navigating the job market after experiencing extended periods of unemployment. Click here to purchase The Stigma Trap 

In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.

Today’s guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change.  The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the industry continues to evolve, his forward-thinking approach serves as a beacon for those seeking to thrive in an ever-changing environment.

Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication in shaping brand perception, companies can navigate layoffs more effectively while safeguarding their brand reputation in the long run.

In today’s interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identity are likely to leave a lasting impression on consumers. Some key takeaways: The Rise of Sensory Marketing: With the advent of technology like smart speakers and platforms such as TikTok, sensory marketing is becoming increasingly crucial. Brands are now thinking beyond campaign-driven sound and exploring how to create brand equity through a holistic approach to sound. The Emotional Impact of Sound: Sound has a unique ability to affect emotions quickly and deeply, often faster than visuals. Bjorn compares it to being a "highway to our emotions," making it a powerful tool for marketers to connect with consumers on an emotional level. Sonic Branding vs. Sound: Sonic branding involves using music and sound to benefit companies, creating a recognizable brand identity through sound. It goes beyond a simple sound logo, aiming to build memory structures for the brand through a more holistic and flexible sonic identity. Sharing Sonic IP: Unlike visual IP, releasing sonic elements can create a sense of community and engagement. Holistic Approach to Sonic Branding: Sonic touchpoints vary for each brand and can include elements like hold music, message notifications or payment confirmation. UX UI sounds, such as notification sounds, can be crucial for building brand recognition. The Durability of Sonic Branding: Sonic branding has a long-lasting impact, creating memories that can be recalled even after years. Nostalgia plays a role, but flexibility allows brands to adapt and resonate with new generations.

In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers.  Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms. The Next Big Thing.  Experiment with new platforms ... but don't put all of your eggs into the latest trend basket. All About Authenticity. Timeliness matters. Empower your social media teams to adapt, respond, and take advantage of platform trends.  One and Done? Maybe. It's better for brands with limited resources to excel on one platform authentically than to spread thinly across multiple platforms. X Doesn't Mark the Spot. It’s ok to forget about X, but not text. Use your words in the comments sections of other platforms.  Regular People Resonate. Leveraging user-generated content and spotlighting regular people's posts in advertisements or social media feeds resonates well with young consumers. It’s Not Your Intern’s Social Media Team.  Social Media is *the* place where consumers (13-39 y/o) report seeing advertisements that made them decide to make a purchase. Staff this vital part of your marketing team with experts who understand each platform.

In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success.

In today’s episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives.  Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating. Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays. While 95% of young people play video or mobile games, only 66% identify as gamers. Gamers Are Only Interested in Violent Games. False. The gaming landscape is diverse, with top games including violent (Call of Duty) and non-violent (Candy Crush, Roblox) options. The notion that gamers exclusively prefer violent content is outdated. Gamers Are Socially Isolated. False. Gaming fosters social connections, with 73% of self-identified gamers stating that video games help them be social. Titles like Fortnite and Roblox enable virtual socializing and friendships. Gaming is a Passive Activity, Like TV. False. Gaming is an active, immersive experience requiring constant engagement. Unlike TV, second screening is challenging, offering brands a unique opportunity for focused consumer attention. Young people are open to brand presence in gaming spaces if done authentically, enhancing rather than disrupting the gaming experience.

In today’s episode William Tincup, President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how you are ranked for recruiters.  How you can adjust your resume and LinkedIn profile to help lessen ageism's impact. Why you shouldn’t ‘Spray and Pray’ when applying for a new position and how generative AI can help make the process less onerous. Why it’s critical to highlight your skills, in addition to your accomplishments. Why, when applying through a portal, you don’t need to sweat the cover letter.

In today’s podcast marketing expert Martin Schreier, Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvement in the creative process, and a thoughtful approach to the evolving landscape of AI in both academia and marketing.  Key Points: Transparency in AI: Generative AI holds great potential for research, however, it's crucial to be transparent when using it to uphold academic integrity. Creativity and AI: Generative AI can help with idea generation and problem-solving in diverse fields, but human input remains vital for refining and implementing these ideas. Democratizing Marketing: Generative AI can enable individuals and smaller entities to take part in marketing activities, fostering a more diverse and inclusive marketing landscape. Societal and Economic Impact: Consideration should be given to the societal and economic impacts of a future where humans and AI collaborate to boost productivity and job satisfaction.