Get Noticed! Send a text.Franchisors and multi-market companies face the challenge of decentralization of social media campaigns whilst retaining control over brand identity. Adplorer provides an all in one solution for local, digital advertising campaigns across Google, YouTube, Bing, Facebook, Instagram and more. Joe Shultz explains how Adplore tackles this, and how he is getting sales leads using trade associations, Linkedin, and events. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Build responsive quizzes.Generate higher quality, higher converting leadsGraphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Franchisors and multi-market companies face the challenge of decentralization of social media campaigns whilst retaining control over brand identity. Adplorer provides an all in one solution for local, digital advertising campaigns across Google, YouTube, Bing, Facebook, Instagram and more. Joe Shultz explains how Adplore tackles this, and how he is getting sales leads using trade associations, Linkedin, and eventBuild responsive quizzes.Generate higher quality, higher converting leadsGraphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Buzzsprout - Let's get your podcast launched!Start for FREEDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Cyrano.ai, is named after the French author Cyrano de Bergerac, (March 1619 – 28 July 1655) but was inspired by the serious teen mental health issues threatening a whole generation. CEO Scott Sandland talks with me about building a digital therapist that can be given freely to every at-risk teen in America, but which is also being used by 10,000 of corporations in America including Zoom for language analysis.Scott Sandland is a thought leader in Artificial Empathy, contributing to best selling books on AI and speaking on the subject at the United Nations AI for Good Summit. With over 20 years of experience as a clinical hypnotherapist, Scott is an internationally recognized expert in subliminal motivation strategies. He has been published in numerous peer-reviewed journals, including Psychology Today, Forbes, and Entrepreneur Magazine. Scott is the co-founder and CEO of Cyrano.ai, a natural language understanding system that empowers AI with soft skills related to active listening techniques he honed in his private clinical practice.  https://www.cyrano.ai/Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Build responsive quizzes.Generate higher quality, higher converting leadsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.He was the first man I called when I moved to Beijing, and is living proof that it's possible to build multiple businesses by connecting people to one another, and in his part-time is also a part-time comic. Richard Robinson shares how entrepreneurs can overcome fear of the mic, and how to create professional communities, and to place themselves at the table of conversations with other entrepreneurs.  Talking to me from Bali, where he lives after 13 years in Beijing, Rich is one of the original Asia hands and pioneer in the mobile industry. Build responsive quizzes.Generate higher quality, higher converting leadsGraphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.He was the first man I called when I moved to Beijing, and is living proof that it's possible to build multiple businesses by connecting people to one another, and in his part-time is also a part-time comic. Richard Robinson shares how entrepreneurs can overcome fear of the mic, and how to create professional communities, and to place themselves at the table of conversations with other entrepreneurs.  Talking to me from Bali, where he lives after 13 years in Beijing, Rich is one of the original Asia hands and pioneer in the mobile industry. Buzzsprout - Let's get your podcast launched!Start for FREEGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Graphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland where he joined me on the Mic to explain how cost-effectively his firm helps business owners to get coverage in mainstream media. He also shares some really useful tips on why it's useful to be contrarian and why it's important not to write about your own company.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.So the four villains of listening  are the Dramatic, the Interrupting, the Lost and the Shrewd. When you're dealing with complex collaborative, constrained, or conflict situations, listening is one of the most important superpowers you have as an entrepreneur.   Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world. He is an author, Host of the Apple Award winning podcast—Deep Listening and a sought-after keynote speaker.  He is passionate about using the gift of listening to bring positive change in homes, workplaces and the world. Through his work with chairs, boards of directors and executive teams in local, regional and global organisations, Oscar has experienced firsthand the transformational impact leaders and organisations can have when they listen. Take his Listen Quiz hereI did and I suffer the traits of the Shrewd and Dramatic Villains.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.So the four villains of listening  are the Dramatic, the Interrupting, the Lost and the Shrewd. When you're dealing with complex collaborative, constrained, or conflict situations, listening is one of the most important superpowers you have as an entrepreneur.   Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world. He is an author, Host of the Apple Award winning podcast—Deep Listening and a sought-after keynote speaker.  He is passionate about using the gift of listening to bring positive change in homes, workplaces and the world.Through his work with chairs, boards of directors and executive teams in local, regional and global organisations, Oscar has experienced firsthand the transformational impact leaders and organisations can have when they listen.Take his Listen Quiz hereI did and I suffer the traits of the Shrewd and Dramatic Villains.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Entrepreneurs miss the target because they focus on their own story and not on what the investors need to hear, and they also pitch the wrong investors too often. Entrepreneur, Venture Capitalist, Author, Leadership Professor, and Nonprofit Philanthropist... Sam Palazzolo brings a variety of value creation topics to entrepreneurs and business leaders. His ideas and actionable takeaways are captured in his five books, the most recent being Leading at the Tip of the Spear Ventures. He shares practical tips on the 4 key points venture funds want to have in the deck, and also talks about their phone first, email second approach and how he uses the online chat bot to secure business.Also check Sam's “Business Transformation Self-Assessment Workbook” here http://hubspot.tipofthespearventures.com/business-transformationDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Entrepreneurs miss the target because they focus on their own story and not on what the investors need to hear, and they also pitch the wrong investors too often. Entrepreneur, Venture Capitalist, Author, Leadership Professor, and Nonprofit Philanthropist... Sam Palazzolo brings a variety of value creation topics to entrepreneurs and business leaders. His ideas and actionable takeaways are captured in his five books, the most recent being Leading at the Tip of the Spear Ventures. He shares practical tips on the 4 key points venture funds want to have in the deck, and also talks about their phone first, email second approach and how he uses the online chat bot to secure business.Also check Sam's “Business Transformation Self-Assessment Workbook” here http://hubspot.tipofthespearventures.com/business-transformationDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.A conversation with Julie Broad on the key steps to self-publishing, IP rights, the financial model, and also how she has built her own personal brand as an entrepreneur by "bribing people which was fun." She had a score to settle with the publishers and handsomely proved her point by becoming a best-selling author. http://www.booklaunchers.comhttp://www.booklaunchers.tvDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.A conversation with Julie Broad on the key steps to self-publishing, IP rights, the financial model, and also how she has built her own personal brand as an entrepreneur by "bribing people which was fun." She had a score to settle with the publishers and handsomely proved her point by becoming a best-selling author. http://www.booklaunchers.comhttp://www.booklaunchers.tvDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Jarod Spiewak is the founder and CEO of CometFuel, a New Hampshire-based SEO specialist who explains not only how SEO works for entrepreneurs but also how he uses UpWork to secure six-figure contracts for his agency and sharing his tools with affiliates to generate leads.Prowly - the media relations platformProwly has everything you need to get your PR work done.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Jarod Spiewak is the founder and CEO of CometFuel, a New Hampshire-based SEO specialist who explains not only how SEO works for entrepreneurs but also how he uses UpWork to secure six-figure contracts for his agency and sharing his tools with affiliates to generate leads.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Even when you're a successful small business, you tend to face a glass ceiling. Uh, you can't, as a small business, you can't win the big contracts because you can't win the big contracts you remain a small business. This is a problem Callum Laing is solving with his company MBH, the UK listed Plc in which privately held companies switch equity for shares in the public company.  Callum talked to me from Singapore not only about the business model but how he built an entrepreneur portal EnterpriseZone.cc with over 2000 entries and his micro podcast strategy for brand building and finding potential investee companies. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Making a noise in public without measurement is going to lead to wasted money, time and creates a reputation risk. After all we don't start manufacturing something and never check on quality or output at any stage in the process, so why would that work for what your company says about itself; and increasingly what other say about you. Jack Richards of Carma shares how having people to help is important to complement all the technology available, and that a measurement service is surprisingly affordable.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Having been the official PR Agency for a number of large international trade shows in Singapore (CommunicAsia to name one), I know how the PR system for shows works and will share with you to stand out from the competition. With COVID restrictions giving way to physical events the need for publicity to restock sales funnels has never been greater. Indeed those companies which fail to embrace lead generation in the new post COVID era will eventually fall victim to the killer virus. I discuss practical PR tips for pre, during, and post-trade show publicity. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change. Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change. If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you don't like the selling part of running your business, then Mark Layder and his company provide a possible solution. The Biz Connectors organization gets people & businesses connected to the resources they need and want, so they can create sales without engaging full-time staff.  Mark explains how this works, and also how he is growing his business by partnerships with other silver fox entrepreneurs, chambers of commerce, and some innovative marketing strategies.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The credibility problem is big. It is hurting and, is going to continue hurting the publisher's bottom line. With Credder there is a communication tool that will at least allow them to understand how and why they're gaining or losing a reader's trust. We talk with CEO Chase Palmieri .Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes. So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate, and how to build feelings of reciprocity and trust with employees, partners and customers.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email! IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.Finally here is the video (note -  also use the branding in the file name)https://vimeo.com/eastwestpr/unnoticedbookDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email! IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.Finally here is the video (note -  also use the branding in the file name)https://vimeo.com/eastwestpr/unnoticedbookDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be an tonic for his team during COVID.You can read his book here:https://breakingbadnewsbook.com/Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be a tonic for his team during COVID.You can read his book here:https://breakingbadnewsbook.com/Full show hereDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Prowly - the media relations platformProwly has everything you need to get your PR work done.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I break once  I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.Pre-order the book here (please)My Amazon Author Bio is hereFull episode is hereDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I break once  I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.Pre-order the book here (please) My Amazon Author Bio is hereTools I am using:http://www.descript.comhttps://www.dabblewriter.com/https://nielsenbook.co.uk/https://www.ingramspark.com/https://kdp.amazon.com/en_US/http://www.upwork.comDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Recorded in Puerta Ventura, Spain, reflections on travel during the pandemic and the need to find ways to replace the smile with multi channel communication to reassure customers. With nearly 20% of Americans suffering severe anxiety syndrome (I imagine most countries suffer similar amounts) according to the NIMH every business needs to focus on how to restore confidence at a time when the simple smile can’t be seen due to mask wearing.Just a few examples of emotions that can be expressed via facial expressions which we can’t see include:HappinessSadnessAngerSurpriseDisgustFearConfusionExcitementDesireContemptReferencesImotionVery wellmind Kendra Cherry Steven Gans, MD Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.When you understand how people think, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.When you understand how people tick, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.Brilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler, CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first customers by giving software to Professors.  So great learnings for every entrepreneur both about casual analytics and sales from this Cologne, Germany, based founder who first fell in love with AI at University when discovering it could predict the stock market!Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler, CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first customers by giving software to Professors.  So great learnings for every entrepreneur both about casual analytics and sales from this Cologne, Germany, based founder who first fell in love with AI at University when discovering it could predict the stock market!Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion.  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech.Check out Nick's RV on the BBC.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion.  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides.He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their audience. Practical advice for anyone considering how to improve their presentations, and how to make them without even using slides. He mentions also his partner at Ideas on Stage, Phil Wakenell, and their presentation questionaire all of which can be found on their corporate site: https://www.ideasonstage.com/Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%. We mention the Shield app for LinkedIn analysis and InShot for editing and Adobe Creative Studio,Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on his video's compared to the industry benchmark of 5%.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,   also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.You can see the coverage hereSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.There are times when the media  aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,  also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore. You can see the coverage hereSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles: InfluencerOpportunistFollowerUnNoticed.This is a trailer for the full show which is coming up next.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles: InfluencerOpportunistFollowerUnNoticed.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy. I mention videoask.com, gathervoices.com, canva.com, visme.comSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/