In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with a Host, Author, Empowerment Strategist, and Founder of The Empowering Minds Network, JJ Flizanes. JJ Flizanes, the host of "Spirit, Purpose, and Energy" and the founder of the Empowering Minds Network, focuses on her impact as an empowerment strategist and the workings of her podcast network. JJ's podcasting journey began as a market test to understand her audience's needs. This led her to connect with truth seekers, aiming to improve their lives. Her podcast, "Spirit, Purpose, and Energy," became a resource for those seeking deeper truths and holistic life improvement. As an empowerment strategist, JJ assists individuals in addressing both emotional and strategic aspects for personal and professional growth. Her coaching emphasizes understanding core wounds and rewiring patterns essential for success in business and relationships. JJ's podcast network promotes engagement and growth. She offers classes on talk therapy, the impact of emotions on healing, and strategies for monetizing podcasts. The network also provides opportunities for mastermind participation, live events, and VIP days, emphasizing trust and resonance with the audience before business coaching or network involvement. Key Points from the Episode: JJ's impact in the world and her work as an empowerment strategist JJ's journey in podcasting and her target audience JJ's approach to business coaching Information about JJ's podcast network and engagement opportunities Repurposing content across different podcast brands within JJ's network The significance of branding and aesthetics in attracting the audience JJ's role as an empowerment strategist and the founder of the Empowering Minds Network About JJ Flizanes: JJ Flizanes is renowned as an empowerment strategist and the dynamic host of the Spirit, Purpose & Energy podcast, a nominee for the People's Choice Awards. Her work primarily targets conscious, spiritual truth-seekers, aiming to eliminate emotional barriers that hinder their success. By identifying and addressing sabotaging patterns, JJ facilitates a transformation of struggles into joy, effectively guiding her clients toward emotional wellness. Her approach includes various clarifying exercises tailored to each individual, allowing her to develop personalized roadmaps for emotional healing. JJ is deeply passionate about equipping people with the necessary knowledge and awareness to realize their dream lives. Her strategies are designed to teach and empower her clients to enact significant life changes. About The Empowering Minds Network: JJ Flizanes is the driving force behind The Empowering Minds Network, a podcast network which connects and inspires conscious, spiritual truth seekers. Her platform is dedicated to helping individuals identify and overcome emotional blocks that hinder their success, transforming struggle into joy. With a passion for empowering people, JJ provides content that equips listeners with the knowledge and awareness needed to live the life of their dreams. Through her podcast, she fosters a supportive community focused on personal growth and spiritual enlightenment. With a passion for empowering people, JJ provides content that equips listeners with the knowledge and awareness needed to live the life of their dreams. Through her podcast, she fosters a supportive community focused on personal growth and spiritual enlightenment. Empowerment Strategy: As an Empowerment Strategist, JJ Flizanes focuses on assisting conscious and spiritually attuned individuals, aiming to dismantle the emotional barriers that...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and President of Interview Connections,Jessica Rhodes. Jessica Rhodes, the founder of Interview Connections, a leading podcast booking agency, recently shared her insights on the transformative power of podcast guesting as a marketing strategy. Jessica emphasized that successful podcast guesting hinges on authentic connections with hosts, which can open doors to future collaborations and opportunities. Jessica also covered the importance of repurposing interview content. She suggested that transforming a single podcast appearance into various forms of content, such as blog posts, social media snippets, or YouTube videos, can significantly enhance visibility and audience engagement across multiple platforms. Interview Connections operates by representing entrepreneurs and business owners, assisting them in monetizing their interviews and converting listeners into leads. The agency offers a tailored approach, including creating a guest expert media kit and strategically selecting podcasts that align with the client's objectives. Additional support is provided through group coaching calls and interview audits to ensure sustained engagement and success. Jessica also addressed a common misconception about the importance of audience size in podcast guesting. They highlighted the advantages of focusing on quality over quantity, advocating for appearances on niche podcasts that target ideal customers to foster more profound impacts and higher conversion rates. Key Points from the Episode: Impact of podcast guesting as a marketing strategy Value of relationships and networking in podcast guesting Repurposing interview content for increased visibility and engagement Importance of targeting specific audiences through podcast guesting Democratization of voices in podcasting Role of Interview Connections in representing entrepreneurs and business owners Strategies for monetizing interviews and converting listeners into leads Misconception of focusing solely on audience size Importance of diversity in the podcasting industry Support provided to clients by Interview Connections About Jessica Rhodes: Jessica Rhodes is the visionary founder of Interview Connections, the world’s pioneering podcast booking agency established in 2013. At a time when the concept was novel, Jessica’s agency broke new ground by being the first dedicated service of its kind. Under her leadership, Interview Connections has achieved remarkable success, booking over 30,000 podcast interviews for more than 800 clients, significantly enhancing their online presence and business growth. Her innovative approach to marketing and commitment to creating authentic connections have been pivotal in transforming the digital landscape for entrepreneurs. Beyond her professional achievements, Jessica has diverse personal interests that ground her in community and wellness. She actively participates in health practices such as using a sauna and cold plunge and enjoys managing her backyard chickens. Despite her initial hesitance, Jessica has also embraced the role of team mom for her daughter’s all-star cheer team. Her multifaceted life reflects her dedication to her career, her personal life, and community involvement in Rhode Island. About Interview Connections: Interview Connections, co-owned by Jessica Rhodes and Margy Feldhuhn, is a trailblazer in the podcasting industry. It is credited with being the first-ever podcast booking agency. Since its inception in 2013, the agency has transformed how...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Corporate Advisor, Co-Author, and Senior Partner of Brunswick Group, Lucy Parker. Lucy Parker, a pioneer in social value and sustainable business practices, co-authored "The Activist Leader: A New Mindset for Doing Business." She explores the complex relationship between corporate leadership and social activism, highlighting how contemporary leaders can manage businesses conscientiously. Lucy focused on the significant changes in business operations in response to societal challenges. She underscored the need for leaders to understand their company's influence on the world and actively ensure this impact is positive and significant. As the founder of the Brunswick Group's social value initiatives, Lucy provided insights into how companies can incorporate sustainable practices into their main strategies. She cited examples of organizations that have effectively leveraged social value to bolster their brand and contribute positively to society. Key Points from the Episode: Social value and sustainable business The Activist Leader: A New Mindset for Doing Business (book) The role of activism in leadership and business Strategies for integrating social value into business practices The impact of sustainable business on society and the environment About Lucy Parker: Lucy Parker is a distinguished corporate advisor and coach renowned for her leadership at the Brunswick Group, where she co-founded the firm’s practice on social value and sustainable business. Her work predominantly focuses on guiding global companies through complex societal challenges, particularly environmental, social, and governance (ESG) issues. With over two decades of experience across diverse sectors such as pharmaceuticals, engineering, retail, and telecoms, Lucy has been pivotal in shaping corporate strategies that address critical societal impacts. She regularly writes on the role of business in society and has co-authored two influential books with Jon Miller, Everybody’s Business, and The Activist Leader. Before her tenure in corporate advisory, Lucy’s career began in journalism as a documentary maker at the BBC, where she produced content on social issues. Transitioning to a business context, she has effectively utilized her storytelling skills to enhance corporate communication with various stakeholders, including investors, employees, and governments. From 2008 to 2010, Lucy chaired the UK Prime Minister’s Taskforce for Talent and Enterprise under Gordon Brown, emphasizing the strategic importance of high-value skills for maintaining a competitive edge in the global economy. About Brunswick Group: Brunswick Group is a global advisory firm specializing in critical business issues, helping companies build and maintain trusted relationships with all their stakeholders. Known for its robust background in financial communications, Brunswick understands the intricate dynamics of how businesses operate. The firm emphasizes the importance of integrity, reflected in its commitment to diligence, openness, and accuracy in all dealings. This approach is essential not just for managing perceptions but for the effective overall functioning of a business. Operating as a unified firm worldwide, Brunswick boasts a diverse team of highly skilled professionals from various backgrounds, ensuring high-caliber and experienced consultancy. No matter the complexity of...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Franchise Consultant, Author and Founder of Your Franchise Fast Pass, Liz Leonard. Liz Leonard presents a realistic perspective and deep expertise to those interested in franchise ownership. She shares insights and lessons from her conversation with a journalist, offering potential game-changers for aspiring franchisees. Liz's journey from education to franchise industry ownership is intriguing and informative. Her background in education uniquely prepared her for the complexities of business and franchise management. Liz discussed her experiences with franchise ownership, which sharpened her business skills and fueled her desire to mentor others navigating the intricate process of owning a franchise. A significant focus of the conversation was Liz's book, "Your Franchise Fast Pass”. More than a mere publication, this book provides a comprehensive guide for prospective entrepreneurs to identify their ideal franchise venture. Liz emphasized the critical importance of detailed research and careful evaluation of franchise opportunities, underlining that such decisions should always be made with time. Her book is essential for those prepared to begin their franchising journey. Key Points from the Episode: Liz Leonard's background in the franchise industry Insights into the franchise industry and trends Liz's approach to helping individuals explore franchise ownership Liz's transition from education to the franchise world The content and purpose of Liz's book, "Your Franchise Fast Pass" Importance of thorough investigation and evaluation in franchise opportunities Liz's engagement process and the support she provides Real-life stories of successful and unsuccessful franchise ownership Benefits of franchising, including risk mitigation and leveraging proven track records Valuable information for anyone considering franchise ownership About Liz Leonard: Liz Leonard is a recognized expert in the franchising industry, having established herself as a Franchise Advisor after a successful stint in corporate America. She authored "Your Franchise Fast Pass: Your Guide to Finding Your Ideal Business," drawing from her experiences in founding, operating, and selling her own business before venturing into franchise ownership. Since 2014, Liz has been guiding aspiring entrepreneurs through the complexities of finding and acquiring franchises that align with their personal goals and lifestyles. Her commitment extends beyond mere business matching; Liz is focused on enabling individuals to build wealth and attain entrepreneurial success through tailored franchise opportunities. As a speaker, she shares her insights and strategies, influencing a broad audience that includes industry novices and seasoned entrepreneurs. Liz's approach is informed by her journey and achievements in the franchise world, making her a pivotal figure for those looking to navigate the path of entrepreneurship through franchising. About Your Franchise Fast Pass: "Your Franchise Fast Pass" is a comprehensive guide designed to simplify the complex world of franchising for aspiring entrepreneurs. Authored by seasoned Franchise Advisor Liz Leonard, this step-by-step guide offers a structured approach to finding and securing the ideal franchise opportunity. It is a crucial resource, providing free expert guidance, effective franchise matchmaking, and a unique FranchisEEE Education Portal. The book is tailored to help readers...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of ENTRE Institute, Jeff Lerner. Jeff is the founder and CEO of Entre Institute, an author, musician, podcaster, husband, and father. His early experiences performing in affluent homes inspired his pursuit of entrepreneurship, drawing parallels between jazz improvisation and business innovation. Jeff openly shares his struggles during the 2008 recession, which left him deeply indebted, but these challenges paved the way for his recovery. He found success in the internet economy through online marketing and lead generation, leading to the creation of a digital agency that he later sold, allowing him to retire at 39. Jeff emphasizes the importance of freedom and creativity, which motivated him to start the Entre Institute. This educational platform focuses on reshaping the mindsets and skills of aspiring entrepreneurs. Key Points from the Episode: Jeff Lerner's personal journey and experiences as an entrepreneur and leader Jeff's unconventional path to success and his transition into the online marketing and lead generation industry The establishment of Entre Institute, an entrepreneurial education platform Key skills essential for entrepreneurial success, including technical, organizational, and human skills Introduction to love-based leadership and nonviolent communication as transformative concepts in work environments Resources available for aspiring entrepreneurs and business leaders, including Jeff's book and the Entre Institute's YouTube channel About Jeff Lerner: Jeff Lerner's journey from a struggling jazz musician to a distinguished entrepreneur with over $100 million in online sales exemplifies a dramatic transformation driven by his "3 Ps of Success" (Physical, Personal, & Professional). His tale has amassed a considerable social media following and motivated millions to take charge of their futures. In 2019, he founded the ENTRE Institute, an innovative educational platform dedicated to entrepreneurship, which has since instructed over 150,000 students and earned a place on the INC 5000 list under his leadership. Beyond education, Jeff has continuously expanded his entrepreneurial pursuits to address specific needs within his community. In 2021, he launched Entresoft, a popular small business software suite, to alleviate significant pain points for his students. Simultaneously, Jeff contributes to various initiatives, including hosting a top 100 business podcast and actively growing his YouTube channel. Despite his business commitments, Jeff remains a devoted husband and father, ensuring he spends quality time with his four children and continuing his passion for playing the piano daily. About ENTRE Institute: ENTRE Institute positions itself as a pioneering platform, uniquely blending entrepreneurship education with life design since its inception in 2019. The institute differentiates itself with its holistic approach, offering an all-in-one solution for entrepreneurs keen on building successful ventures. This encompasses a comprehensive suite of services, including education, coaching, community engagement, software, and live events—all designed to help entrepreneurs achieve their business goals. At the core of ENTRE's educational philosophy is the provision of "Transformational Education" delivered by successful entrepreneurs. This method ensures that learning is transactional and transformative, aiming to change students' personal and professional lives profoundly. ENTRE emphasizes a well-rounded development strategy focusing on physical, personal, and professional growth, ensuring that...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and CEO of Fast Slow Motion, John Burdett. John Burdett discussed the transformative power of Customer Relationship Management (CRM) platforms and how businesses can leverage these tools to scale and thrive. Fast Slow Motion specializes in helping companies grow by maximizing the capabilities of CRM platforms like Salesforce and HubSpot. Fast Slow Motion offers key services such as standardizing business processes within CRM platforms. By centralizing all data, businesses can achieve consistency and efficiency across their organization, allowing for more streamlined operations and better decision-making based on accurate and comprehensive data. John also highlighted the role of empathy in sales. CRM platforms can qualify potential clients, ensuring a good fit for the service provider and the client. John emphasized the importance of systems and processes enabling businesses to help the right clients and build meaningful relationships based on a deep understanding of their needs. Key Points from the Episode: Importance of fully utilizing CRM platforms for business growth Standardizing business processes within CRM platforms Implementing structured sales stages and cadences Role of empathy in sales and using CRM platforms to qualify potential clients Evolving landscape of CRM platforms and integration of AI into sales processes Mission and engagement approach of Fast Slow Motion in helping small businesses grow using technology Commitment to adding value and making a positive impact on clients' businesses Invitation to visit Fast Slow Motion website to learn more about their services Insights into the potential of AI in enhancing sales processes Emphasis on helping businesses that are ready to be helped and adding value to their growth journey About John Burdett:. John Burdett is an accomplished entrepreneur and the visionary founder of Fast Slow Motion, a company celebrated for its significant impact on the tech industry and noted for being listed among the Inc. 5000 fastest-growing private companies in America for five consecutive years. With a robust background in computer science and a knack for building technology businesses, John's expertise lies in creating scalable systems that help companies thrive. His journey, marked by a blend of athletic discipline and technological acumen, underscores his commitment to detailed, intentional execution and leadership. John has directly contributed to scaling nearly a thousand businesses, showcasing his broad impact across various sectors. He is exceptionally skilled in utilizing Salesforce to enhance business operations, emphasizing organizational design, enterprise software development, and technology consulting. John is also committed to mentoring and coaching, underpinned by his values of integrity, hard work, and a healthy lifestyle, making him a beacon for aspiring entrepreneurs worldwide. About Fast Slow Motion: Fast Slow Motion is renowned for its expertise in optimizing business operations and leveraging advanced CRM and marketing automation platforms like Salesforce and HubSpot. Since its inception, the company has managed over 1,900 projects for nearly 1,000 clients, demonstrating a strong capability in tailoring scalable processes for diverse industries. This adaptability is further exemplified by their effective remote workforce model, implemented since 2014, which ensures efficiency and continuous service delivery regardless of geographical boundaries. The team at Fast Slow Motion brings a wealth of...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Business & Leadership Success Coach of Effortless, Erin Andrea Craske. Erin Andrea Craske, a renowned business and leadership success coach, emphasized the critical intersection of purpose and business. She stressed that understanding one's 'why' is essential for building a financially successful company that contributes positively to society. Erin detailed a process for discovering and integrating purpose into business models, aligning operations and strategies with a greater mission. Leadership was another key theme. Erin provided strategies for cultivating leadership skills that resonate with teams and foster innovation and growth. She highlighted the importance of empathy, clear communication, and the ability to inspire others. These elements, she argued, are crucial for effective leadership and a dynamic, engaged workforce. Key Points from the Episode: Business and leadership success coaching Transitioning from purpose to profit Strategies for achieving business success Overcoming challenges in entrepreneurship The importance of mindset in business Building a purpose-driven business Navigating the entrepreneurial journey Finding fulfillment and success in business Personal development and growth in leadership Creating a positive impact through business About Erin Andrea Craske: Erin Andrea Craske is a highly acclaimed strategist with an extensive 20-year career leading her to the Global Head of Consumer Brands role. She is an ICF-certified business and leadership success coach with 16 years of leadership experience. Erin specializes in strategic development, profitability, leadership, and communication, focusing on empowering businesses and prioritizing social good. She has managed 42 brands across 18 product categories in various sectors, including FMCG, B2C, B2B, and P2P, working in over 40 countries with significant budget responsibilities. Erin combines transactional and transformational coaching techniques with NLP, mindfulness, art, and psychology in her transformational coaching practice. Her integration of philosophical wisdom, education, and business advisory services enhances this approach to create a lasting impact. Through her work, Erin seeks to help ethical leaders of positive-impact-driven businesses succeed financially and amplify their positive influence in the world. Her methods are designed to refine clients’ business and leadership skills, elevate their mindsets, and help them master their states of mind, ultimately enabling them to spread goodness through their products, teams, and communities. About Effortless: Effortless is a transformative coaching practice designed to empower ethical business leaders to grow profitable businesses with less effort. It helps them be their best selves, achieve success on their terms, and discover freedom and meaning in their personal and professional lives. The practice is rooted in over two decades of business strategy experience and life-altering insights. It specifically caters to ethical and purpose-driven leaders, guiding them from feelings of struggle, frustration, and overwhelm to states of effortless life, leadership, and business growth. Based in the United Kingdom, Effortless extends its reach to English-speaking business leaders across Europe and North America. The founder, leveraging her substantial expertise, fosters a purposeful, genuine, and human-centered enterprise built on trust, respect, empathy, care, and integrity. The practice offers comprehensive transformational programs covering...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Urtasker, Omer Riaz. Omer Riaz, the CEO and co-founder of Urtasker, leads an innovative company that is making significant strides in outsourcing business processes. His entrepreneurial journey, from the inception of Urtasker to its rise as a leading service provider, is marked by challenges and triumphs, offering practical lessons for aspiring entrepreneurs. Omer highlighted the importance of having a clear vision and the determination to see it through during the early days of Urtasker. His insights into the initial stages of business development are valuable for anyone looking to start their venture. He also discussed the obstacles, including financial constraints and market competition, and the strategies to overcome them. Omer emphasized the role of innovation in driving business growth, explaining how Urtasker continuously evolves its services and adapts to changing market needs. Key Points from the Episode: The Journey to the Top: Omar Riaz's Story Building a Company from the Ground Up Overcoming Obstacles The Role of Innovation in Business Growth Embracing Change and New Technologies The Power of Effective Leadership Fostering a Positive Company Culture About Omer Riaz: Omer Riaz is an established authority in e-commerce and Amazon marketing, known for his robust strategies that propel brands to maximize their online potential. With over a decade of experience as a technology solution architect, he has driven significant improvements in business processes for Fortune 500 companies. Omer's deep dive into e-commerce started as an Amazon seller, where he successfully launched profitable private-label products in beauty and personal care, laying the groundwork for his later ventures. To address the challenges businesses face in outsourcing their marketing, Omer founded Urtasker, an e-commerce marketing agency. This agency leverages a global team of about 175 experts across three international offices, specializing in optimizing brand performance on significant platforms like Amazon, eBay, and Walmart. In 2022, he launched Scale Brand, which focuses on acquiring and enhancing beauty brands. Under his leadership, Scale Brand has already marked a notable success by tripling the growth of Controlled Chaos on Amazon. Omer continues to influence the e-commerce sector by actively participating in industry events, significant publications, and public speaking engagements. About Urtasker: Urtasker is a prominent e-commerce agency established in 2015, dedicated to empowering Amazon brands to flourish in the dynamic online marketplace. The company prides itself on its specialized team of over 200 experts who employ a performance-driven methodology to ensure tailored, effective solutions for Amazon sellers. This approach has positioned Urtasker as a leader in providing innovative and strategic support designed to boost client success and adapt seamlessly to the evolving demands of e-commerce. Urtasker is built around long-term partnerships rather than short-term engagements, emphasizing a commitment to mutual growth and success with their clients, whom they view as partners. This philosophy is encapsulated in their core tenets: “One Team, One Vision” and “Whatever it Takes.” These principles reflect Urtasker’s dedication to unity across its global offices and its determination to leverage its substantial industry experience and cultural values to achieve outstanding outcomes for itself and its partners. Tweetable Moments: 10:18 - "Find something you're passionate about, something that doesn't feel

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of Hypernomics, Doug Howarth. Doug Howarth delved into the world of Hypernomics, revolutionizing how markets are understood and interacted with. He explained Hypernomics as the study of markets through a multidimensional lens. Hypernomics offers a fresh perspective on pricing strategies, emphasizing the importance of aligning prices with market perceptions and dynamics rather than relying solely on personal opinions. This approach is particularly relevant for consultancy services, where understanding the client's value perception is crucial. Doug's insights extend to B2B audiences, highlighting Hypernomics' role in revenue generation and market positioning. By grasping market dynamics, businesses can optimize their product offerings and pricing strategies to meet demand better. Key Points from the Episode: Explanation of the concept of Hypernomics Anecdote about observing an ant leading to the discovery of surveillance in ants and its relation to Hypernomics Application of Hypernomics in real estate, restaurants, cars, airplanes, and software markets Example of applying Hypernomics to help a restaurant increase revenue through seating arrangement analysis Challenge to the traditional supply and demand model Application of Hypernomics to the stock market Implications of Hypernomics for pricing strategies Broader applications of Hypernomics Practical applications of Hypernomics, including consulting services for companies such as NASA, Lockheed Martin, and Virgin Galactic About Doug Howarth: Doug Howarth is an innovative figure in economics, having pioneered the concept of Hypernomics, also known as Multidimensional Economics (ME). He founded Hypernomics Inc. to advance this discipline, developing groundbreaking tools such as the MEE4DTM software—the world’s first 4D analytics platform, for which he holds a US patent of 10,402,838. His professional experience includes significant roles like the F-117A Manufacturing Program Manager at Lockheed Martin Skunk Works and leadership in their Parametric Analysis Group. Doug has collaborated with significant aerospace and technology firms such as NASA, Lockheed Martin, Raytheon Technologies, Northrop Grumman, and Virgin Galactic. An accomplished academic and researcher, Doug has authored 14 peer-reviewed papers published through respected institutions across four continents, including the American Institute of Aeronautics and Astronautics (AIAA), International Cost Estimating Analysts Association (ICEAA), and the Institute of Electrical and Electronics Engineers (IEEE). He has a Bachelor of Arts in Economics from Washington State University. About Hypernomics: Hypernomics is an innovative economic field developed around the concept of multidimensional market analysis. It fundamentally challenges traditional economic theories like the Law of Supply and Demand. It proposes the Law of Value and Demand, suggesting that markets operate within four or more mathematical dimensions rather than merely responding to physical or observable factors. This revolutionary perspective offers a new way of understanding how market dynamics form and fluctuate, much like the shift from Ptolemaic to Copernican cosmology transformed the understanding of the cosmos. The practical applications of Hypernomics are vast, from assessing the viability of new products in the market to determining appropriate pricing strategies against known market competition. Hypernomics allows businesses to discover sustainable market spaces and predict consumer behavior more accurately. The field is supported by patented analytical software and backed by experts providing...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the COO of Zero Bounce, Brian Minick. Brian Minick, the Chief Operating Officer for ZeroBounce, shared valuable insights and best practices shaping the future of email marketing. ZeroBounce, a SaaS platform, has become essential for email marketers and data collectors. Its core service is email validation and verification, ensuring contacts are valid and deliverable, a necessity in the altered data quality standards post-pandemic. Email marketing is cost-effective with a high ROI, making a solid sending reputation crucial for success. Brian emphasized the importance of a sender's reputation in determining whether emails reach the inbox, get trapped in the spam folder, or are blocked entirely. He also discussed the evolution of the inbox, emphasizing that quality trumps quantity in email marketing. Brian highlighted the impact of email hygiene on sending reputation, a concept championed by ZeroBounce through their services, including blacklist monitoring, inbox monitoring, and email warmup. ZeroBounce also offers a free version for individuals to test their services, underscoring the universal need for data cleanliness and hygiene. Key Points from the Episode: Explanation of ZeroBounce's services and focus on email validation and verification Importance of data quality and sending reputation in email marketing Evolution of the inbox and impact of email hygiene on sending reputation ZeroBounce's services Best practices for email marketing ZeroBounce's clients, including big brands like Amazon, Samsung, Netflix, Disney, and HubSpot Promotion of ZeroBounce's free account and resources Josh's promotion of his program and free video class on creating high ticket sales appointments Emphasis on the value of positivity and inspiration in daily content About Brian Minick: Brian Minick is the Chief Operating Officer at ZeroBounce, a leading platform in email validation and finding. With over 15 years of experience in the marketing and tech industries, he is recognized as an email marketing thought leader. Brian is responsible for managing day-to-day operations and ensuring that clients maximize ZeroBounce's services. Under Brian's strategic guidance, ZeroBounce has achieved significant recognition, including multiple Inc. 5000 honors, highlighting its rapid growth and impact in the email marketing sector. The platform supports many customers, from individual entrepreneurs to major corporations such as Amazon, Netflix, and Disney. It enhances email marketing effectiveness by ensuring emails reach intended recipients, boosting sales and engagement rates. About Zero Bounce: ZeroBounce is an acclaimed email validation and deliverability platform designed to optimize the accuracy of email data. ZeroBounce helps senders reach their intended audiences directly in their inboxes by ensuring that email lists are up-to-date. The platform is vital for businesses that maintain clean email lists, enhancing overall communication efficacy. ZeroBounce has proven its value by validating over 24 billion emails to date. Serving a diverse client base of more than 300,000 customers, the platform supports a wide array of businesses, from small firms to large enterprises. ZeroBounce provides its users with the confidence to press "Send," knowing their emails are far more likely to connect with real people, thus increasing the potential for conversions and customer engagement. Tweetable Moments: 05:4 - "It is not a numbers game, it's a quality game. You really want to make sure that the contacts you have on your list

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Mosaic Media Films, Mark Wonderlin. Mark Wonderlin, founder and CEO of Mosaic Media Films, delves into the transformative power of video in communication and marketing. He shares insights and practical advice on leveraging video as a vital component of any communication strategy. Mark emphasized that video is not merely a tool but a critical element, combining visual and auditory stimuli to create an engaging experience that traditional media cannot match. Mosaic Media Films specializes in producing branded video content that resonates with viewers on a personal level. Mark discussed their focus on crafting narratives that tell compelling stories through brand story videos, business promos, and customer case studies, each designed to integrate seamlessly into a client's marketing funnel and directly address their audience. Mark also covered the technical aspects of improving video content quality. He detailed the key components that contribute to a video's success, emphasizing that it's not only about high-quality visuals and captivating animation but also about how these elements are integrated to tell a story effectively. Key Points from the Episode: Power of video in communication and marketing Elements of great video content Tips for improving video quality Importance of video in capturing attention Mosaic Media Films' specialization in branded video content Creating brand story videos, business promos, and customer case study stories Elements of great video: animation, visuals, storytelling Tips for recording webinars or classes Ideal clients for Mosaic Media Films Cost of video production and resources available on their website About Mark Wonderlin: Mark Wonderlin is the CEO and Founder of Mosaic Media Films, a company dedicated to transforming how businesses communicate their value through professional video content. Mark has applied his artistic talent and marketing expertise to produce engaging videos that convert viewers into buyers. His approach is not just about visual appeal; it’s about making sure that each video clearly explains what a business does, helping them reach a wider audience effectively. A unique aspect of Mark’s leadership is his philosophy, often referred to as “Markisms,” which deeply influences his team’s creative process. One significant “markism” is the immersive approach to storytelling. Mark insists that to create a compelling story, one must empathetically connect with the subject, understanding their thoughts, feelings, and pains as if they were their own. This empathetic approach aims to resonate deeply with the audience, making each project not just a presentation but a meaningful experience that positively impacts viewers. About Mosaic Media Films: Mosaic Media Films stands out in the competitive landscape of video production by focusing on the power of storytelling to convert viewers into loyal customers. Based in Austin, the company skillfully blends the art of video production with marketing acumen to create visually stunning and strategically effective videos. Their work is not just about aesthetics; it’s about crafting content that builds connections and drives sales conversions by resonating deeply with viewers and directly addressing their needs and challenges. As the highest-rated video production company in Austin, Mosaic Media Films prides itself on delivering quality, speed, and competitive pricing all at once. With a reputation for three times as many five-star Google reviews as its nearest...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Next Level Coaching, Kyle Mealy. Kyle Mealy, CEO of Next Level, discussed the transformative role of a fractional Chief Revenue Officer (CRO) in the B2B and small business sectors. Kyle specializes in blending marketing and sales with a profit-oriented approach. He focuses on enhancing margins and collaborates closely with CFOs to ensure profitability. His primary attention is on companies that rely on monthly recurring revenue or high-ticket projects, especially within the professional services sector, which often involves technical or complex products. Kyle observed that companies generating under $10 million in revenue usually cannot afford a full-time marketing or sales executive. Using his extensive experience, he developed a proven formula for driving new revenue for these businesses. Kyle highlighted the underutilized potential of LinkedIn and SEO for generating targeted B2B traffic. He also introduced the concept of a revenue strategy statement, a guiding principle that aligns all sales and marketing decisions with the company’s specific revenue objectives and unique market stance. Key Points from the Episode: Kyle's role as a fractional chief revenue officer (CRO) Specialization in working with companies in the monthly recurring revenue or high-ticket project space Differences between B2B and B2C marketing Effective tactics for B2B marketing, including LinkedIn and SEO Revenue strategy statement and its importance Kyle's role as a change agent within organizations Signs indicating the readiness for a fractional leader Cost-effective option for small businesses Case study and upcoming book by Kyle Mealey About Kyle Mealy: Kyle Mealy is a distinguished leader, educator, and motivational speaker who thrives on harnessing the latent potential within entrepreneurial ventures and their leadership. He excels in transforming businesses and individuals, facilitating breakthroughs to elevate them to their next level of success. His dynamic approach and energetic focus consistently yield significant improvements in performance and growth for the businesses he engages with. His approachable teaching style and adept public speaking skills enable him to captivate large audiences, making complex concepts feel intimate and relatable. Kyle's passion is evident in his impactful delivery and the practical content he shares, derived from his extensive experience in coaching and executive leadership. Under his guidance, entrepreneurs he has coached have seen their profits soar up to tenfold, with businesses averaging a 35% annual increase in top-line revenue growth. His methods inspire and deliver tangible results, making him a sought-after figure in business development. About Next Level Coaching: Next Level Coaching offers transformative business solutions through its Fractional Chief Revenue Officer (CRO) service, tailored specifically for small businesses with revenues between $1 million and $10 million. This service is designed to overcome plateaus in profit and growth, particularly in client service and recurring revenue models. By deploying the Next Level Revenue Model, the team at Next Level Coaching helps businesses implement scalable systems for marketing and sales, driven by data-informed decision-making and a focus on profitable revenue growth. Under Kyle Mealy's guidance, Next Level Coaching guarantees not just improvement but a doubling of top-line revenue within three years or less. The approach focuses on increasing the predictability and valuation of client businesses.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Hour Of Champions LLC, Steve Werner. Steve Werner is the innovative force behind Hour of Champions, an initiative crafted to support high achievers in overcoming barriers and reinventing themselves. With a commitment to holistic development, Steve's approach integrates the physical, mental, and spiritual aspects of transformation, promoting a significant shift in personal paradigms to access levels of previously unattainable success. Hour of Champions transcends the typical program format, representing a broader philosophy that underscores the critical importance of self-investment. Steve is particularly vocal about the necessity of self-care and ongoing personal development, especially for seasoned professionals who may have reached a career plateau. His methods are carefully designed to enable individuals to capitalize on their accumulated wisdom and experiences, turning these into valuable economic assets. Steve discussed the concept of viewing challenges not as insurmountable obstacles but as opportunities for substantial personal growth and reinvention. Hour of Champions is a platform where he shares numerous stories of individuals who, by embracing significant changes and confronting their limitations, have realized success far beyond what they had imagined possible. This perspective shift is fundamental to the program, encouraging participants to see potential where they once saw barriers and fostering an environment of continuous personal and professional transformation. Key Points from the Episode: Helping high achievers break through to the next level of success Shifting paradigms and personal development Physical, mental, and spiritual growth Monetizing wisdom, especially for those at later stages of their careers Embracing challenges and making major changes Inviting listeners to connect through website and Facebook community About Steve Werner: Steve Werner, a seasoned former independent commodities trader at the Chicago Board of Trade, leveraged his experience in disciplined decision-making to launch a successful real estate finance and entrepreneurship career. After his trading career, he established Smith Rothchild Financial in Chicago, significantly impacting the local real estate market by facilitating over $500 million in funding, significantly contributing to affordable housing development. Additionally, he co-founded D.A.W.G.S., specializing in security solutions for vacant properties. Steve founded Hour of Champions Coaching, focusing on personal and professional development. Through his coaching, Steve excels in helping individuals uncover their inner physical and spiritual strengths, encouraging them to stay active, motivated, and resilient in the face of challenges. Hour of Champions Coaching promotes a philosophy that emphasizes self-belief and perseverance, aiming to empower clients to lead and inspire others regardless of age and find deep satisfaction in continuous personal achievement. This coaching service is positioned as a crucial investment in personal growth, helping clients discover and harness strengths they never knew they possessed. About Hour of Champions Coaching: Hour of Champions Coaching offers transformative coaching services designed to empower individuals in the latter stages of their careers to capitalize on their accumulated wisdom and experience. This program encourages participants to recognize and harness their inherent talents and skills as tools for success, ensuring they enter the second act of their careers with confidence and a clear vision. The...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Interleap, Leslie Galloway. Leslie’s journey as the founder and CEO of Interleap Group mirrors the experiences of many in the startup and business development sectors. The formation of Interleap Group represented a significant shift, focusing on addressing real-world issues with innovative solutions. Leslie covered the necessity of maintaining agility in a swiftly evolving market and Interleap’s methods for staying competitive. Leslie’s approach to business growth combines systematic planning with creativity, a blend entrepreneurs often seek. She delved into the essential function of effective leadership in expanding a business. Leslie provided examples of how to cultivate a culture of innovation and accountability within a team. Leslie also recounted the company’s origins, highlighting the achievements and the obstacles encountered that have defined its path. The discussion included strategies to navigate these obstacles and the mindset required to adapt to change. Leslie’s resilience and adaptability stand as lessons for all entrepreneurs. Key Points from the Episode: Strategies for successful entrepreneurship Importance of thoughtful and intentional business practices Navigating challenges and obstacles in business Building a successful business from the ground up Leveraging technology and innovation for business growth About Leslie Galloway: Leslie Galloway is the visionary Founder and CEO of Interleap, a company she started to revolutionize how leaders approach the development of their teams and staff. With a profound belief in the power of influential people strategy to balance workplace dynamics and enhance profitability, Leslie's inspiration stemmed from observing successful leaders who prioritized interpersonal skills in business. Her professional journey includes a comprehensive background in leadership roles within the branding industry and partnership at Capacity7, where she honed her expertise in organizational design and leadership programs. Holding a B.A. in Psychology from the University of North Carolina, a CCIM Coaching designation and various certifications in personality and behavioral assessments, Leslie has built a reputation for turning around projects and boosting team dynamics. Her unique approach combines leadership experience with emotional intelligence, enabling her to effectively foster trust, navigate challenging conversations, and drive leadership transformation. Leslie is deeply committed to personal growth and community service, leading educational sessions for women and serving as a Starting Point Leader at Buckhead Church. Leslie enjoys tennis, workouts, and walks with friends and family, residing in Brookhaven with her husband, Woody, their daughter, Grace, and their golden retriever, Winnie. About Interleap: Interleap is a transformative platform for leaders and teams, focusing on personal development and organizational growth through strategic coaching and collaboration. The company provides a unique framework designed to guide leaders on their journeys, offering tools and support to navigate the complexities of modern leadership roles. As the nature of the workplace evolves, Interleap emphasizes the necessity of clarity, guidance, and collaboration to achieve desired outcomes, ensuring leaders are not isolated but supported throughout their careers. Their philosophy emphasizes that effective leadership is founded on strong, healthy relationships, which are more crucial than traditional business strategies. This approach challenges and changes traditional leadership paradigms...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Psychotherapist and Coach for solo and small business owners, Steve McCready. Steve McCready is a former psychotherapist and marriage and family therapist who has transitioned to coaching, leveraging his extensive background in mental health. Through his website, stevemccready.com, he offers guidance to individuals navigating the challenges of entrepreneurship. His coaching emphasizes mental wellness, recognizing the high stress and potential for burnout in the entrepreneurial journey. Steve provides practical strategies for managing stress, preventing burnout, and maintaining a positive mental environment, focusing on helping entrepreneurs thrive amidst the challenges. Key Points from the Episode: Steve McCready's transition from psychotherapy to coaching Insights and expertise on coaching and mental wellness for entrepreneurs The impact of mental wellness on entrepreneurship Strategies for entrepreneurs to maintain mental wellness The role of coaching in supporting entrepreneurs The challenges and opportunities in coaching for entrepreneurs The importance of mental wellness for business success About Steve McCready: Steve McCready leverages his extensive background in psychotherapy and his profound understanding of the human brain to offer specialized coaching for small business owners. With over two decades of experience helping individuals learn, grow, and enhance their performance, he focuses on empowering entrepreneurs to use their businesses as tools for positive impact. His approach is tailored to boost their focus, productivity, and confidence, enabling them to become exemplary leaders in their respective fields. Steve aims to transform business owners into exceptional performers, adept at overcoming mental and emotional hurdles that may impede their success. He provides insightful guidance to help them navigate challenges, avoid common pitfalls, and achieve their ambitious goals. Steve's method is particularly effective for those looking to make significant changes or undertake major projects they've previously struggled to accomplish. His support helps clients break through personal barriers and realize their full potential, making what once seemed unattainable a tangible reality. Coaching Services: Steve McCready leverages his extensive background in psychotherapy and his profound understanding of the human brain to offer specialized coaching for small business owners. With over two decades of experience helping individuals learn, grow, and enhance their performance, he focuses on empowering entrepreneurs to use their businesses as tools for positive impact. His approach is tailored to boost their focus, productivity, and confidence, enabling them to become exemplary leaders in their respective fields. Steve aims to transform business owners into exceptional performers, adept at overcoming mental and emotional hurdles that may impede their success. He provides insightful guidance to help them navigate challenges, avoid common pitfalls, and achieve their ambitious goals. Steve's method is particularly effective for those looking to make significant changes or undertake major projects they've previously struggled to accomplish. His support helps clients break through personal barriers and realize their full potential, making what once seemed unattainable a tangible reality. Tweetable Moments: 02:20 - "I know I can help other people become more empowered and bigger, stronger, better versions of themselves, and that's how I'm trying to do my part to help things move forward in the world." Links Mentioned in this Episode: Want to learn more? Check out...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the COO of Duct Tape Marketing, Sara Nay. Sara's expertise in marketing strategies for small businesses is unparalleled, offering valuable insights crucial for entrepreneurs. She emphasizes the importance of establishing a solid marketing strategy before implementing any tactics. Small businesses often need a clear plan to dive into marketing, resulting in wasted resources and poor outcomes. Sara advises laying a solid strategic foundation to guide marketing tactics and align them with business goals. Sara highlights the evolving nature of marketing, especially with the integration of artificial intelligence (AI) tools. These tools are transforming productivity and content creation. She underscores the importance of research and planning in developing thought leadership content and leveraging AI to repurpose this content across various platforms, maximizing reach and engagement. Sara stresses the significance of continuous lead generation for sustained business growth. Without a consistent flow of quality leads, even the best marketing strategies can falter. She recommends creating a system that consistently attracts and nurtures potential customers, turning them into loyal brand advocates. Key Points from the Episode: Services offered by Duct Tape Marketing Importance of strategy before tactics in marketing Evolving landscape of marketing with AI integration Advantages of working with a fractional CMO certified through Duct Tape Marketing Potential pitfalls for small businesses in marketing without a clear plan Continuous focus on lead generation for sustained business growth Incorporation of AI tools to enhance productivity and content creation Two sides of Duct Tape Marketing's business: catering to small businesses and marketing professionals Valuable resources available on the Duct Tape Marketing website for business owners and marketing professionals About Sara Nay: Sara Nay serves as the Chief Operating Officer at Duct Tape Marketing, where she has been instrumental since starting as an intern in December 2010. Over her 13+ years in the small business arena, Sara has held multiple roles within the company, progressing from community manager to account manager, consultant, salesperson, and now to operations. This breadth of experience underpins her expertise in systematically enhancing marketing and operational processes, ensuring that small business owners gain clarity and control to foster growth. Sara co-founded Spark Lab Consulting in 2021 to address operational challenges faced by small businesses after initial marketing successes. The consultancy aims to streamline operations and scalability, complementing the marketing solutions provided by Duct Tape Marketing. Outside of her career, Sara is deeply committed to an active outdoor lifestyle in Boise, Idaho, where she enjoys skiing, biking, and hiking with her husband and two daughters. Her leadership and strategic acumen are further evidenced by her top strengths: Achiever, Focus, Individualization, Strategic, and Futuristic. About Duct Tape Marketing: Duct Tape Marketing specializes in serving small to medium-sized businesses and marketing agencies by offering a unique marketing system known as the Fractional CMO+ system. This system fosters growth through streamlined marketing operations and emphasizes sustainable, strategic marketing solutions that prevent businesses from falling into the trap of short-lived tactics. With over 30 years of experience, Duct Tape Marketing has proven its approach by implementing its strategies in...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of 100 Degrees Consulting, Stephanie Skryzowski. Stephanie Skryzowski, Chief Financial Officer for nonprofits and founder and CEO of 100 Degrees Consulting, specializes in leveraging financial strategy to amplify impact in the nonprofit sector. Her mission is to help nonprofit organizations harness their financial data to make informed decisions that grow their bottom line and impact. 100 Degrees Consulting specializes in the nonprofit sector, with a dedicated team of 15 full-time employees. Their remote presence across the United States and beyond allows them to serve a diverse range of organizations with a personal touch. Through Stephanie's CFO financial strategy and bookkeeping services, she confidently empowers nonprofits to navigate their financial landscapes. While her expertise is tailored to nonprofits, the financial principles she discusses—covering cash flow management, forecasting, and budgeting—are universally applicable to charitable and for-profit organizations. Her deep understanding of the nonprofit sector, including accounting and tax nuances, makes her a valuable resource for optimizing financial operations. Key Points from the Episode: Stephanie Skryzowski's work with nonprofit organizations The universal principles of financial strategy applicable to both nonprofits and for-profit organizations Unique accounting nuances for nonprofits Trends in nonprofit space, including transformational gifts and their financial management Strategic use of windfall cash in nonprofits and small businesses Increasing revenue in nonprofits through earned income streams 100 Degrees Consulting's team and expertise in serving nonprofits Trend of fractional CFOs in small businesses and the shortage of nonprofit CFOs About Stephanie Skryzowski: Stephanie Skryzowski is a dedicated Chief Financial Officer renowned for her global commitment to enhancing nonprofit organizations. Through her company, 100 Degrees Consulting, she offers CFO strategy and bookkeeping services to numerous nonprofits worldwide, aiming to boost their operational success and financial stability. Stephanie holds a Master’s degree in Public Administration focusing on nonprofit finance from New York University, equipping her with the expertise to lead organizations towards prosperous futures. Stephanie actively contributes to the nonprofit community by sharing her knowledge through speaking engagements and educational content. She has been a featured speaker at prestigious events such as Blackbaud, Grants Professionals Association, and ROI: The Millionaire’s Summit. Stephanie also hosts a podcast, “The Prosperous Nonprofit,” and offers an online course, “Master Your Nonprofit Numbers,” which guides nonprofit leaders in achieving financial health and sustainable growth. Her free time is often spent enjoying lake activities with her husband and two daughters. About 100 Degrees Consulting: 100 Degrees Consulting is a specialized firm that empowers nonprofit leaders to harness the power of their financial data to expand their influence and resources. The organization provides fractional CFO and bookkeeping services tailored to enhance financial understanding and management. Focusing on key areas such as budgeting, cash flow forecasting, financial reporting, analysis, and leadership coaching, 100 Degrees Consulting is committed to helping leaders make informed decisions that foster long-term sustainability and growth. The belief that enduring change requires financial sustainability is central to 100 Degrees...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Business Coach of PRIME Consulting, Matthew Sanjari. Matthew Sanjari is a seasoned business coach, optimization consultant, and founder of Prime Consulting. He specializes in helping entrepreneurs overcome obstacles and scale their businesses effectively. He works closely with business owners, entrepreneurs, and high-level leaders to address their challenges, often stemming from overreliance on the owner's constant involvement. Matthew's ideal clients are established business owners overwhelmed with operational tasks. He helps them create businesses that can operate independently, freeing them to concentrate on growth and strategy. His mission is to guide them in shifting focus to revenue-generating activities, leadership, and team development. He frequently addresses concerns around budget constraints for replacing the owner's role with employees by demonstrating how margin can be created through automation, delegation, or eliminating inefficiencies. He emphasizes the importance of aligning the owner's time with their strengths and the business vision. Key Points from the Episode: Overview of Matthew Sanjari’s work as a business coach and strategic consultant Identifying reliance on the business owner and transforming it into a sustainable and predictable business Ideal clients for Matthew's services and the impact he aims to make with them Addressing objections from clients, particularly related to budget constraints Guiding clients through the process of transformation and delegation The role of technology and automation in freeing up time and increasing efficiency A case study or success story from Matthew's work with a client Addressing the fear of delegating tasks and responsibilities About Matthew Sanjari: Matthew Sanjari has turned his formidable challenges into a foundation for a thriving entrepreneurship and business consulting career. After a severe accident that significantly impacted his life and career, Matthew spent much of the next decade battling through chronic pain, depression, and disability. His resilience has culminated in his role as a serial entrepreneur and an influential figure in the business world. He founded PRIME Consulting, where he utilizes his extensive experience in business ownership and public speaking to guide and uplift other entrepreneurs and business leaders. Matthew's approach in consulting is holistic, combining operational strategy with personal development to help clients transition from daily operations to executive roles. His methods have proven successful, with numerous brands exceeding their perceived limits under his mentorship.  He has a commendable track record in business, including negotiating a successful exit from a marketing consulting agency in 2022. He now consults for diverse clients across Canada, the US, and Europe, helping them enhance their organizational culture, clarify their strategy, and achieve sustainable growth and profitability. His philosophy is simple yet powerful: "Build people, build business." About PRIME Consulting: PRIME Consulting emerged from a rich background of entrepreneurial experiences, including successful business ventures and an insightful exit. This boutique consulting firm was established to tackle common challenges businesses face: overcoming growth plateaus, escaping survival mode, and optimizing operations for peak efficiency and expansion. PRIME Consulting's dual approach serves businesses and entrepreneurs by coaching them towards profound self-awareness and strategic clarity, fostering a...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & President of Smart Advantage Inc.,Jaynie Smith. Jaynie Smith, CEO of Smart Advantage and author of Creating Competitive Advantage, shared her expertise on gaining a competitive edge in today's crowded marketplace. She emphasized that differentiation is not merely about being different but strategically different in ways that matter to customers. Jaynie's approach, foundational to Smart Advantage, focuses on identifying what a company does better than anyone else. It's about having a clear, measurable value proposition that resonates with the target audience. Through anecdotes and examples, Jaynie illustrated how businesses often overlook their inherent strengths and fail to communicate them effectively. Her insights provided a clear path for identifying and leveraging these unique attributes. Key Points from the Episode: Importance of creating competitive advantage Strategies for differentiating a business in the market Leveraging unique selling propositions The role of customer value in competitive advantage Identifying and communicating a company's competitive advantage Case studies and examples of successful competitive advantage implementation The impact of competitive advantage on business growth and success The relationship between competitive advantage and customer loyalty The connection between competitive advantage and profitability The future of competitive advantage in the business landscape About Jaynie Smith Jaynie L. Smith is a distinguished business consultant and CEO of Smart Advantage, Inc. This consultancy firm focuses on enhancing its clients' sales, marketing, and management strategies, which include mid-sized to Fortune 100 companies. Internationally recognized for her expertise, Jaynie leverages her knowledge to help companies identify and articulate their competitive advantages, thereby boosting their financial performance. Her role as a consultant extends globally, demonstrating her wide-reaching influence in the corporate world. In addition to her consultancy work, Jaynie Smith is a prolific author and influential speaker. Her book, Creating Competitive Advantage, is particularly noteworthy, having achieved significant success with its 19th printing and securing a place in the top 1% of books sold on Amazon.com. She also authored Relevant Selling. Her thought leadership has earned her features in top publications like The New York Times and Entrepreneur, and she has made numerous appearances on television networks such as ABC and MSNBC. Her contributions to the business community are further highlighted by hosting the radio show Mind Your Biz Today, where she engaged with CEOs and business leaders to discuss key industry insights. About Smart Advantage Inc.: Smart Advantage, Inc. is a strategic consultancy firm that helps organizations stand out by improving their differentiation strategies. Founded by Jaynie L. Smith, the company has expanded significantly since publishing Smith’s book, Creating Competitive Advantage. This book details the benefits organizations experience when effectively distinguishing themselves from buyers by focusing their messaging and operational efforts on their competitive strengths. Over the years, Smart Advantage has assembled a team of presenters, consultants, and market research experts

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Founder of Soloquent Inc.,Greg Nutter. Greg Nutter, a seasoned management consultant and the founder of Soloquent, is also the author of “P3 Selling: The Essentials of B2B Sales Success.” The discussion explored the complexities of B2B sales, common mistakes to avoid, and practical strategies for elevating a business. Greg’s expertise is in helping small and medium-sized enterprises (SMEs) enhance their revenue performance. He works closely with owners and business leaders, who often need more sales expertise, to improve their sales capabilities and expand their businesses. His approach is hands-on and customized to address each company’s specific challenges. Greg pointed out a standard error in B2B sales: the tendency to prioritize a sales-centric approach over a buyer-centric one. Many sellers erroneously concentrate on product features and completing the sale instead of solving the client’s problems and seizing opportunities. He stressed the importance of understanding the client’s needs before making a product pitch. His book, “P3 Selling: The Essentials of B2B Sales Success,” is well-regarded for its practical insights into the B2B sales process. Greg’s consulting experience includes working with industry giants like Microsoft, SAP, and Michelin, as well as smaller, specialized firms. His extensive expertise demonstrates that practical B2B selling skills are crucial, regardless of one’s role in influencing decisions. Key Points from the Episode: Overview of P3 selling methodology Fundamentals of P3 selling Common mistakes in B2B sales Greg's consulting experience and clients Consulting approach and services offered by Soloquent Recommendations for business owners and entrepreneurs About Greg Nutter: Greg Nutter is the president and founder of Soloquent, Inc., specializing in assisting business owners and senior sales executives with revenue growth challenges. His company provides targeted solutions that enhance sales performance through strategic consulting and innovative sales training methods. He is also the acclaimed author of "P3 Selling: The Essentials of B2B Sales Success" a comprehensive B2B sales and sales management guide designed to help sales professionals excel in today's complex selling environment. With over thirty-five years of experience, Greg has coached over 1,000 sales professionals. His expertise is frequently sought for executive briefings, workshops, and global keynote speeches. His approach is centered on practical, real-world applications of sales theories to drive performance improvement across various industries and markets. This experience has enabled him to contribute significantly to the sales strategies of numerous multinational corporations. About Soloquent Inc.: Soloquent Inc. is a management consulting firm dedicated to helping CEOs and business owners tackle challenges associated with revenue growth. The firm primarily serves small to mid-sized companies engaged in consultative selling through direct, indirect, or multi-channel sales approaches. Soloquent addresses common issues such as anemic growth, market expansion struggles, high staff turnover, and ineffective sales and marketing investment returns. The company distinguishes itself through a diverse team of highly skilled consultants who bring a wealth of experience from large corporations and start-ups. Soloquent's comprehensive services include situational analysis, refinement of sales strategies, and development of sales tools and processes. The firm offers hands-on execution support to implement strategic plans...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Senior Account Executive of FreeUp, Brittany Brewer. Brittany Brewer plays a crucial role in enhancing business operations and efficiency at FreeUp. She has established herself as a leader in operational excellence, leading efforts to optimize business processes. In her role, Brittany focuses on the critical importance of operations management in maintaining smooth business functions. She offers insights into identifying and resolving process bottlenecks, employing strategies that aim for continual improvement rather than merely maintaining the status quo. Brittany shares the practical tools and techniques that have benefited FreeUp. The discussion covers various software and platforms that support project management, communication, and time tracking, emphasizing the importance of leveraging technology to remain competitive in today's dynamic business landscape. Key Points from the Episode: Operations management at FreeUp Insights from Josh Elledge and Brittany Brewer Strategies for effective operations management Entrepreneurship and business growth Tips for successful business operations Challenges and solutions in managing operations Innovations in business operations The role of operations in business success Practical advice for entrepreneurs and business owners About Brittany Brewer Brittany Brewer is a distinguished professional in the freelancing industry. She currently excels as the Senior Account Executive at FreeUp. With over five years of experience, her career has traversed various roles within freelance coordination and client support. She specializes in developing long-lasting relationships and ensuring client success, which enhances their engagement with FreeUp's services. At FreeUp, a platform known for representing the top 1% of freelancers, Brittany plays a critical role. Her broad understanding of freelancing allows her to provide unmatched client service. She and her team are committed to offering 24-hour support, ensuring that clients can swiftly connect with the right freelancers for their projects, usually within a day. Her extensive experience and client-focused approach make her a key contributor to the company's success. About FreeUp: FreeUp Marketplace is an innovative platform that connects business owners with elite virtual assistants, freelancers, and agencies specializing in eCommerce, digital marketing, and web development. The marketplace rigorously vets thousands of weekly applicants through a detailed interview process, selecting only the top 1% to join their network. This ensures clients can access highly qualified professionals ready to tackle diverse business challenges. The platform offers a unique service model where clients can submit a request and be quickly matched with a freelancer who fits their specific needs, often within just a few hours. FreeUp supports a wide range of pricing, with rates varying from $5 to over $75 per hour, catering to different budget requirements. Additionally, FreeUp guarantees quality and reliability; if a freelancer cannot continue, the platform promises to find a suitable replacement and cover any related costs, thus protecting clients against turnover and ensuring a seamless service experience. Tweetable Moments: 01:22 - "Our model is definitely to push quality over quantity." Links Mentioned in this Episode: Want to learn more? Check out FreeUp at https://freeup.net/ Check out FreeUp  on

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-founder of Neocore and Author of Content Capitalist, Michael Becker. Michael Becker is involved with NeoCore, a pioneering technology company based in Dubai, as part of the Antler pre-launch accelerator program. The company is developing earbuds that can detect brainwaves to tailor content experiences innovatively. Their team, including a physicist and a neuroscientist, aims to make advanced technology accessible to consumers. Michael discussed the evolution of technology through various "epochs of computing," from the invention of the microchip to the advent of the iPhone. He described NeoCore's mission to lead the next technological phase, focusing on integrating AI and brain-computer interfaces. This could transform our interactions with technology by making it more intuitive and attuned to our cognitive states. He also stressed the importance of creating high-quality content in different formats, such as blogs and videos. Michael advocates treating content creators like brand journalists and using multimedia to enhance visibility. He believes adopting a sophisticated content and outreach approach is essential for effective lead generation. Key Points from the Episode: Michael Becker and his company NeoCore Explanation of the brainwave-detecting earbuds and their connection to personalized content Vision and goals for NeoCore in the future of technology and AI Overview of Michael Becker's book "Content Capitalist" and its relevance to B2B SaaS and content strategy Importance of high-quality content creation and its impact on inbound lead generation Future trends in content marketing, including the use of AI and personalized content Examples and case studies of successful content strategies and their impact on businesses Michael’s book "Content Capitalist" and its potential transformational impact About Michael Becker Michael Becker is a versatile professional whose career spans corporate achievements and personal growth. Initially, he contributed significantly to Teradata, playing a vital role in a $90 million sale in 2016. He then moved to Emarsys, where his efforts in expanding the branded media program were instrumental in SAP's acquisition of $500 million in 2019. His early work also includes being the first content hire at Sharpen, although specific achievements at this company need to be detailed. In parallel to his corporate success, Michael experienced a profound spiritual awakening in 2018, which marked a pivotal shift in his life. Motivated to share his new-found insights, he established a theme page that quickly grew to 60,000 followers. Leveraging this platform, he transitioned into mentoring, coaching over 30 conscious entrepreneurs and launching an eLearning program. His international lifestyle as a digital nomad in Mexico and Costa Rica culminated in the successful sale of his brand in 2023, setting the stage for his next entrepreneurial endeavors. About Neocore: Neocore is a pioneering startup that develops consumer-grade brain-computer interface (BCI) technology, specifically through EEG-detecting earbuds paired with a connected mobile app. Their technology aims to transform how users interact with digital devices by utilizing cognitive data to enhance user experiences. Neocore's innovations are designed to elevate human agency through cognitively guided device interfacing and amplify neural potential with a chat interface that adapts to individual cognitive patterns. The...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Chief Strategist of Hustling Writers, Alice Draper. Alice Draper, the founder and chief strategist of Hustling Writers, focuses on making publicity more accessible for under-recognized entrepreneurs. Her background as a self-pitching journalist who transitioned into a publicity strategist provides deep insights into media pitching. Alice's professional journey began in journalism, where she developed her skills in writing compelling pitches that secured her features in prominent magazines such as Post and Business Insider. Her experiences underscore the importance of visibility and communication in the entrepreneurial landscape. Alice discussed the concept of rejection. She views rejections as crucial learning opportunities. She has shifted her focus from crafting perfect pitches to increasing the quantity and quality of her submissions. This approach has helped her build resilience and refine her pitching techniques. Alice also emphasizes the importance of feedback, viewing it as essential for improvement. By understanding the perspectives of journalists and producers, entrepreneurs can significantly enhance their chances of pitch acceptance. She advocates for personalizing pitches to establish a connection with recipients, which she believes is more effective than sending generic, self-centered pitches. Key Points from the Episode: Making publicity accessible for under-recognized entrepreneurs Background in pitching as a journalist Experience with rejection and shifting pitching approach Importance of building resilience and learning from rejections Asking for feedback and understanding journalists' perspective Personalizing pitches and creating warm connections Company's day-to-day work and Pitcher Power course Importance of building warm relationships with journalists and influencers Working with clients to share transformation stories Emphasizing resilience, empathy, and personalized communication in gaining visibility About Alice Draper: Alice Draper has dedicated her career to enhancing visibility for women entrepreneurs who often lack recognition. She established her own business with the aim of mastering publicity to elevate her profile as a premium copywriter. As she adeptly pitched to prominent magazines such as VICE, Refinery29, HuffPost, and Business Insider, Alice discovered and honed her pitching skills, which later led her to shift her focus towards providing publicity services. Now, with over two years at the helm of Hustling Writers, she has successfully placed her clients in over 500 podcast features, including many within the top 1% and top 0.5% of podcasts.Alice also focuses on the emotional challenges associated with public relations work, particularly handling rejection. Through her weekly newsletter, The Rejection Chronicles, she addresses topics such as coping with rejection sensitivity, fostering resilient outreach practices, and normalizing the emotional impact of rejection. This aspect of her work supports her clients' publicity efforts and strengthens their overall resilience and adaptability in their entrepreneurial journeys. About Hustling Writers: Hustling Writers is a public relations firm dedicated to amplifying the voices of underrepresented entrepreneurs by securing them authoritative media placements. Established by Alice Draper in 2020, the firm operates on the principle that effective publicity stems from empathetic storytelling. Hustling Writers aims to shift the business landscape towards more significant equity,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of Small Business Bonfire, AJ Silber. AJ Silber, a distinguished coach and consultant known for his commitment to empowering CEOs of small and medium-sized businesses (SMBs), shared insights on the challenges and successes of leading an SMB in today's competitive environment. Silver highlighted that the role of a CEO in such settings is complex. They must be strategic thinkers focusing on long-term objectives while being agile enough to tackle immediate challenges and seize opportunities. The discussion also covered the CEO's journey through various stages of business growth. AJ stressed the importance of recognizing when to alter strategies and how to manage organizational change effectively. This is where the role of a coach or consultant becomes critical, as they provide an external perspective and seasoned advice to assist the CEO during these crucial transitions. AJ's expertise as a consultant was evident as he discussed the foundational elements crucial for a successful SMB. The conversation focused on essential factors such as establishing a clear mission and values and implementing solid systems and processes. The role of a consultant is to guide the CEO in setting up these fundamentals, ensuring the business has a robust foundation to support sustainable growth. Key Points from the Episode: Insights and advice for small and medium-sized business CEOs The CEO's Journey: Navigating Growth and Change Harnessing the Power of Coaching Strategies for success in the business world Tips for effective leadership and management About AJ Silber: AJ Silber is a visionary entrepreneur renowned for his expertise in digital marketing and organic lead generation, with a successful track record of launching and scaling ventures. After obtaining a BA in entrepreneurship from The University of St. Thomas, AJ founded The Guerrilla Agency, a Minneapolis-based firm specializing in SEO/SEM and web design services. His strategic leadership rapidly propelled the agency to the forefront of the SEO industry, culminating in a lucrative multi-million dollar acquisition by Kansas City Web Design & SEO after just four years. This accomplishment underscored his ability to create and grow businesses with precision and innovation. Currently, AJ Silber spearheads Small Business Bonfire (SBB), a platform dedicated to supporting entrepreneurs through a wealth of free resources, actionable advice, and cost-effective educational courses. SBB is a testament to AJ's commitment to empowering small business owners and solopreneurs, offering them the tools needed for success in today's competitive landscape. When not immersed in his entrepreneurial endeavors, AJ indulges in his passion for motorcycles, snow sports, and quality time with loved ones, reflecting a well-rounded life that balances professional achievements with personal interests. About Small Business Bonfire: Small Business Bonfire (SBB) serves as an essential online resource for small business owners seeking to amplify their lead generation and sales. The platform offers an extensive collection of free materials, actionable business advice, and affordable courses designed to empower entrepreneurs to scale their operations effectively. By focusing on a wide array of topics, including startup strategies, work-from-home practices, productivity enhancements, social media marketing (SMM), content creation, finance, and overall business management, SBB positions itself as a comprehensive guide for business growth and sustainability. At its core, Small Business Bonfire...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founders of Agency Coach, AJ Rivera and Mike Schmidt. Mike Schmidt and AJ Rivera, the CMO and CEO of Agency Coach, discussed their evolution from managing a web design and digital marketing company in 2003 to establishing Agency Coach. Their objective is to assist digital marketing agencies in achieving more time and financial freedom, a goal rooted in their personal experiences and the obstacles they overcame during their entrepreneurial journey. Agency Coach provides a variety of programs and coaching services designed to deliver practical strategies for agency owners. Mike and AJ shared success stories from agency owners who have experienced significant growth and financial success by applying their guidance. These success stories highlight the effectiveness of their coaching and the potential for transformation within the agency space. Their discussion also covered typical challenges faced by agency owners, such as the urge to accept a broad range of projects and the difficulty in securing recurring revenue. Mike and AJ provided solutions to these problems, emphasizing the importance of selecting projects that support long-term objectives and focusing on high-ticket services that generate recurring revenue. Key Points from the Episode: Mission of Agency Coach Distinguishing between freelancer and agency owner Common challenges faced by agency owners Strategies and principles for agency owners to overcome challenges Importance of saying no to projects not aligned with long-term goals Nurturing and warming up leads Value of review and reputation management in attracting and retaining clients Programs and coaching services offered by Agency Coach Success stories of agency owners who achieved growth and financial success Importance of community and collaboration in agency ownership journey About AJ Rivera: AJ Rivera is a distinguished figure in the digital marketing world, renowned for his role as a #FunnelHacker, entrepreneur, and co-founder of Agency Coach. As a multiple 2 Comma Club award winner and a successful digital agency owner, AJ has significantly impacted the #FunnelHacking community by creating the FunnelHub movement. His prior experience with Intuit, managing online communities for products like QuickBooks and TurboTax, has provided him with a robust foundation in digital marketing strategies. This background fuels his passion for assisting small businesses to thrive in a competitive digital landscape. Beyond his entrepreneurial ventures, AJ Rivera has co-owned a 7-figure digital agency, showcasing his expertise and dedication to the digital marketing sector. His agency, Anchor Wave, is a pivotal example for many digital agencies worldwide, offering vital frameworks and strategies for achieving time and financial freedom. AJ’s commitment to empowering digital agency owners is evident through his extensive work in online courses, coaching programs, and private consulting. He collaborates with industry giants such as Russell Brunson. He speaks at notable events like Funnel Hacking Live, further cementing his influence and contribution to the digital marketing and funnel hacking communities. About Mike Schmidt: Mike Schmidt launched Anchor Wave in 2003, recognizing the nascent potential of digital marketing long before it became a cornerstone of business strategy. His foresight and leadership have guided the agency to become a significant player in the industry, boasting a...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder and Co-CEO of Ameetee, Mila Khrapchenko. Mila Khrapchenko discussed how Ameetee serves primarily institutional market players such as brokers, wealth managers, banks, and family offices, rather than individual investors. She elaborated on the types of companies and startups featured on Ameetee. According to Mila, Ameetee's investment team carefully vets companies from round B and onwards, up to series E and beyond, ensuring that only well-evaluated investment opportunities are available to investors. Companies like Telegram and other promising startups across various industries and regions exemplify the offerings on Ameetee. Mila also highlighted the extensive resources Ameetee provides, including investor materials and data rooms for each investment opportunity. These resources, which are not readily available under prominent names, are made accessible through Ameetee’s rigorous due diligence process. Ameetee offers alternative asset allocation for underbanked clients and a platform for companies seeking capital. Mila noted that Ameetee facilitates deal syndication, investment trimming, and access to the secondary market for funds. This enables medium-sized banks and small brokers to offer alternative investments, thus reaching new investor demographics and enhancing the capacity for financial institutions to facilitate investment opportunities. Key Points from the Episode: Ameetee's role as a bridge between private market investments and financial institutions' clients Types of companies and startups listed on Ameetee Benefits of Ameetee for the investment community Ameetee's focus on partnering with financial institutions, not individual investors Ameetee's investment team's vetting process for listed companies Benefits of Ameetee for financial institutions, including syndicating deals and accessing the secondary market Current landscape and challenges faced by startups and the VC industry The potential resurgence of specific industries such as AI, fintech, and e-commerce Ameetee's plans to implement AI technologies to streamline investment processes About Mila Khrapchenko: Mila Khrapchenko is a distinguished figure in the investment banking sector, boasting over two decades of expertise, particularly in cross-border transactions. Her tenure as Managing Director of Structured Products at a prominent emerging market private bank underscores her adeptness. She spearheaded a team of 13 experts there, overseeing a substantial $2 billion portfolio. Her endeavors extended to founding a venture business line at BCS Financial Group in 2020 alongside Sergey Shlyuger, achieving remarkable early success and efficiency in operations. Beyond her corporate achievements, Mila is a notable angel investor with over 30 early-stage venture capital investments worldwide. She actively contributes to the entrepreneurial ecosystem, offering valuable fundraising, networking, and strategic guidance within various angel investor communities. Mila's latest initiative, Ameetee, embodies her innovative spirit. This B2B fintech platform revolutionizes how financial institutions present investment opportunities in private companies to their clients, making equity in private enterprises accessible to a broader range of economic organizations, thereby democratizing the market. About Ameetee: Ameetee is an innovative B2B fintech platform transforming how financial institutions of all sizes offer investment opportunities in private companies. By providing a white-label solution, Ameetee enables these...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Matureprenuer World, Jannette Anderson Jannette Anderson, known as the "MaturePreneur Maverick" and the founder of MaturePreneurWorld, discussed the emergence of the mature entrepreneur and the unique opportunities and challenges associated with aging in the entrepreneurial realm. The discussion began with admiration for Jannette's message, which resonates with those at a life stage brimming with new possibilities. Jannette covered the valuable attributes older individuals bring, such as emotional intelligence and accumulated wisdom, which can enhance an organization's culture and create a more grounded work environment. Despite the difficulties in obtaining funding and support, she provided inspiring examples of mature entrepreneurs who have overcome age-related stereotypes to achieve success. Jannette highlighted the significant context and big-picture thinking that mature individuals offer, which are essential for innovation and problem-solving in various roles. Jannette passionately outlined the potential of individuals in their 50s, 60s, and 70s, emphasizing that this demographic, often eager to start new ventures and work on their terms, should be noticed. Key Points from the Episode: Rise of the mature entrepreneur Opportunities and challenges faced by older individuals in the entrepreneurial marketplace Value of experience, emotional intelligence, and wisdom of older individuals Upcoming conference for individuals aged 55 and above Importance of recognizing the potential of older individuals seeking new opportunities Challenges faced by older entrepreneurs, including invisibility and ageism The value that older individuals bring to the workplace, including emotional intelligence and experience Importance of tapping into the underutilized talent, wisdom, and experience of older individuals in the workforce Details about the "Unconventional Convention" for individuals aged 55 and above Need for events and conversations focused on "refiring" rather than retiring About Jannette Anderson: Jannette Anderson is a distinguished figure in business development, with vast experience spanning over 35 years in strategic planning, sales, and marketing. Her career began at the tender age of 7, demonstrating her early dedication and passion for the field. Throughout her career, Anderson has held various significant roles, from being a corporate trainer to teaching marketing and entrepreneurship at universities and colleges. Moreover, she has easily navigated the corporate sector, occupying positions from a print-shop press operator to V.P. Professional Services for a leading Canadian Fortune 500 company. Despite her success in corporate roles, she has found her true calling in aiding entrepreneurs to unveil and articulate their value, enabling them to achieve substantial impact and financial success. Beyond her professional achievements, Jannette harbors a deep passion for facilitating personal transformation. She has been instrumental in certifying coaches and leading transformative personal development workshops for over three decades. Her commitment extends to aiding experts and business owners to optimize their mindset for business success. Jannette adopts a contrarian approach, focusing on practical strategies over theoretical knowledge, ensuring her clients achieve the positive outcomes they seek. This unique blend of professional acumen and personal development expertise makes Jannette a profound influence on those looking to navigate the complexities of...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Maple Tree Marketing, Roger Littlepage. Roger Littlepage shared insights from his career in the marketing industry. He explained how his hospitality and hotel marketing background established a solid foundation in customer service and relationship building. Faced with the challenges of the COVID-19 pandemic, Roger initiated Maple Tree Marketing during significant industry disruption. Roger emphasized the significance of fostering meaningful relationships, stating that cultivating these connections is crucial for long-term success and growth. He emphasized the role of targeted advertising and data-driven decisions in today’s digital landscape, advising business owners to focus on revenue-enhancing activities and seek professional expertise to optimize efforts. Roger also highlighted the dynamic nature of the marketing field, urging leaders to stay informed and adaptable by engaging with peer groups and utilizing educational resources. This approach, he suggested, is vital for maintaining a competitive edge. Key Points from the Episode: Roger Littlepage's journey in the marketing industry Challenges faced during the COVID-19 pandemic Importance of building meaningful relationships for success Strategic approach to marketing, including targeted advertising and data-driven decision-making Advice for business owners to focus on money-making activities and seek professional expertise Continuous learning and adaptation in the marketing landscape Practical advice for engaging the services of a marketing professional Importance of learning from mistakes and surrounding oneself with knowledgeable individuals Invitation to explore Maple Tree Marketing's website for further assistance Overall insights into effective marketing strategies and the importance of staying informed and adaptable in the business world About Roger Littlepage: Roger Littlepage is a dynamic entrepreneur with a rich background across multiple industries, including hospitality, automotive, real estate, and retail. His adeptness at nurturing relationships, generating innovative ideas, and crafting long-term strategic plans has propelled significant growth for numerous client companies. Starting his career at Booking.com as a customer service night shift worker, Roger quickly ascended to senior account management, establishing offices in Orlando and Miami within five years. His pivotal role at Marriott International, especially as a founding eChannels & eCommerce team member, underscores his substantial impact on digital and franchise portfolio marketing across North...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chairman and Founder of Entelechy Academy, David Carter. David Carter, the Chairman and Founder of Entelechy Academy, discussed the creation and evolution of his educational institution. He spoke about the challenges and victories of establishing a school to transform learning and professional development. David's enthusiasm for education was evident as he discussed the initial phases of establishing what would later become a pioneering force in the industry. David also stressed the value of acknowledging every success, big or small, as each is a step toward more significant accomplishments. David openly discussed his obstacles and shared insights on overcoming them, highlighting the significance of resilience and adaptability. He also focused on the role of technology in contemporary education and pointed out how Entelechy Academy utilizes advanced tools to improve the educational experience. He mentioned specific platforms and software that have made a significant impact, along with examples of their implementation at the academy. Key Points from the Episode: Entelechy Academy Entrepreneurship Business strategies Leadership Innovation Success stories Personal development Industry insights About David Carter: David Carter, renowned as 'the World's Leading CEO Mentor', is a distinguished serial entrepreneur with over 40 years of experience pioneering innovative businesses and guiding leaders and influencers worldwide. His crowning achievement, Entelechy Academy, embodies the culmination of his career and his most significant legacy project. By uniting exceptional educators, coaches, and professional organizations, David has created a platform aimed at aiding millions in realizing their utmost potential and becoming the best versions of themselves. His career is marked by a consistent theme of conceiving novel business ideas and tirelessly working to turn them into reality, often overcoming skepticism and doubts from others about the feasibility of his visions. From his early years in investment banking and private equity across diverse global markets to his ventures in the UK leisure sector and leadership at Merryck & Co.,David has demonstrated an unyielding commitment to personal and professional growth. Notably, his work has significantly contributed to the understanding and application of character qualities essential for success, offering a unique framework that links these qualities to necessary skills. Through his ventures, writings, and the foundation of Entelechy Academy, David showcases his profound belief in the untapped potential within individuals and his dedication to unlocking it for the greater good of society. His journey reflects resilience, creativity, and a deep-seated belief in the power of mentoring to effect substantial change, both personally and in the broader world. About Entelechy Academy: Entelechy Academy distinguishes itself as the sole provider of ongoing personal and professional development with a focus on Character Development, incorporating both human qualities and skills. This unique educational platform serves as a bridge linking personal growth with professional advancement and overall human satisfaction. It aims to unveil the latent potential within individuals and teams, especially in the context of remote and hybrid working environments where understanding your workforce has become more challenging than ever. By addressing the unseen aspects of workforce dynamics, Entelechy Academy offers solutions to enhance engagement and align growth strategies even in...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Veztek USA, Sani Abdul-Jabbar. Sani Abdul-Jabbar, the founder and CEO of VezTek USA, shared insights into his entrepreneurial journey and the principles guiding his leadership. Sani's experience is particularly instructive for aspiring entrepreneurs, demonstrating the potential of innovation, dedication, and strategic thinking in business success. He discussed the critical roles of resilience and adaptability in his ascent in the tech industry, highlighting these traits as essential for navigating the challenges of entrepreneurship. Sani's approach transforms obstacles into opportunities, providing valuable lessons for others. Innovation is central to VezTek USA. Sani explained how his company remains at the forefront of technology, pushing boundaries and fostering a culture of innovation among his team. This commitment to continual improvement is a cornerstone of their success. Key Points from the Episode: Entrepreneurship Business strategies Innovation in technology Success stories Industry insights Leadership and management advice About Sani Abdul-Jabbar: Sani Abdul-Jabbar stands at the forefront of technological innovation as the Founder and CEO of VezTek, a Los Angeles-based tech consultancy. Under his leadership, VezTek has become a beacon for businesses seeking expert guidance and on-demand technology teams. The company prides itself on specializing in groundbreaking technologies such as artificial intelligence and blockchain, aiming to revolutionize how these tools are integrated into business solutions. In addition to his entrepreneurial ventures, Sani has made significant contributions to the literary world with his best-selling book, 'Makers.' Available on major platforms like Amazon and Barnes & Noble, 'Makers delves into the critical importance of embedding human values within AI technology. Through his writings, Sani advocates for a future where humans and machines coexist harmoniously, emphasizing the need for mindful development in the tech sector. His two decades of experience have shaped his vision and influenced the broader conversation on technology's ethical integration into society. About VezTek USA: VezTek stands out as an award-winning consultancy specializing in innovation and providing on-demand talent within emerging technologies such as Blockchain and the Metaverse. By integrating skilled tech talent with established brands, forward-thinking entrepreneurs, and dynamic scale-ups, VezTek plays a pivotal role in shaping the future of these sectors. The company's unique approach ensures that it not only understands the technological landscape but also expertly navigates it to meet the specific needs of its clients. At the heart of VezTek's mission is transforming innovative ideas into tangible realities across diverse industries, including DeFi, DAOs, FinTech, Healthcare, and more. Through strategically locating new technologies, innovating products atop these platforms, equipping clients with dedicated teams, and scaling product delivery to enhance consumer adoption, VezTek has mastered the art of turning visions into successful, market-ready solutions. This comprehensive strategy underscores VezTek's commitment to excellence and significant contribution to technological advancement and innovation. Tweetable Moments: 05:14 - "Fear is the hurdle. The difference between 78 to 80% of the leaders saying that we're not going to exist in ten years if we don't use AI, and only 4% actually significantly investing in it, is fear." Links Mentioned in this...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Graphite Financial, Paul Bianco. Paul Bianco, founder and CEO of Graphite Financial, discussed the financial challenges and prospects for early-stage companies, startups, and SMEs. He highlighted critical insights into finance and accounting support for emerging businesses. Graphite Financial provides vital services to companies facing the complex financial landscape of the business world. They offer extensive services, from basic bookkeeping to advanced financial reporting, as a complete substitute or complement to internal accounting teams. Paul focused on the indicators of a company's readiness to enhance its financial leadership. He advised company founders to understand what potential buyers might look for in their financial records and emphasized the importance of proactive financial planning. Key Points from the Episode: Services provided by Graphite Financial for early-stage companies and SMEs Target clients of Graphite Financial Importance of being less reliant on outside capital markets Indicators for upgrading financial leadership role Common misconceptions and myths about financial models and budgeting Considerations for hiring a financial service provider Tiered services offered by Graphite Financial Invitation to visit the Graphite Financial website and resources available Insights into financial and accounting considerations for early-stage and SME companies About Paul Bianco: Paul Bianco embarked on his entrepreneurial journey at the tender age of nineteen, setting the stage for a career defined by innovation and the relentless pursuit of growth. His early foray into the world of business during his college days involved the creation of an affiliate marketing website, a venture that saw him blending online strategies with grassroots efforts—distributing thousands of flyers across his campus to boost traffic. This blend of digital savvy and real-world hustle marked the beginning of a career that would later see him pivot from a promising start at Protiviti, a prestigious consulting firm, to the dynamic and challenging realm of venture capital. At FF Venture Capital, Paul dedicated years to mastering the intricacies of VC funding, a period that refined his business skills and shaped his future entrepreneurial ethos. Despite the allure of venture capital and its manifold benefits for startups, Paul’s experiences made him realize the path he wished to carve for his ventures. In 2016, he founded Graphite, a groundbreaking platform offering fractional finance and accounting services to support founders in managing their finances efficiently without resorting to external investment. This decision underscored his commitment to sustainable, self-fueled growth—a philosophy that set Graphite apart in a landscape dominated by VC-backed startups. Under Bianco’s leadership, Graphite democratized access to premier financial services for entrepreneurs and achieved a landmark merger with CPM Advisory Group in 2023. This milestone heralds a new chapter for Paul, who is poised to lead the combined entity toward realizing its vision of enabling early and growth-stage companies to attain financial excellence with minimal overhead. About Graphite Financial: Graphite is a cornerstone in the startup ecosystem, offering a comprehensive suite of accounting, finance, and tax services tailored specifically for startups. It stands out as the go-to accounting firm for startups, providing top-notch bookkeeping and Fractional CFO services and industry-specific support, ensuring that startups have

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Serene DataOps, Abdullah Ahmed. Abdullah Ahmed discussed the pivotal role of data operations (Data Ops) in the current data-centric environment. He revealed the importance of Data Ops for businesses aiming to succeed in a data-dominated era, emphasizing that adopting Data Ops is essential, not optional. Data Ops represents a significant shift in organizational approaches to data science and automation. Abdullah described how Serene Data Ops leads this transformation by helping companies speed up their data initiatives. The company facilitates a more efficient data lifecycle, from collection to analysis, enabling quicker and more informed business decision-making. Abdullah also covered recent advancements in AI and analytics. He provided insights into how machine learning and predictive analytics integration are increasingly accessible, allowing even smaller companies to compete with more giant corporations. This trend is leveling the playing field across industries. Key Points from the Episode: Interview with Abdullah Ahmed of Serene Data Ops The work of Serene Data Ops in accelerating data science and automation journey for organizations Importance of data ops Examples of client projects Insights on trends in AI and analytics About Abdullah Ahmed: Abdullah Ahmed is a prominent figure in the realm of data science and SAP leadership, and he is celebrated for driving efficiency in supply chains with his data-centric innovations. His career highlights a commitment to strategic innovation and a knack for devising solutions that yield significant cost savings, underlining his ability to tackle complex challenges with unique approaches. His efforts have consistently enhanced the value of his organizations, thanks to his visionary insights and steadfast resilience. Educated at Texas A&M and the University of Texas, Abdullah has sharpened his analytical skills to craft transformative AI solutions, earning acclaim for the projects themselves and their impactful narratives of success. His achievements include developing a cost-saving RPA system and strategically centralizing data across numerous locations, enhancing global decision-making processes. Through his founding of Serene DataOps, Abdullah has also redefined Data and Operations consulting, blending the best practices from Data Science, Software Engineering, and Lean Process Improvement to expedite the analytics development cycle, facilitating swift value delivery to businesses. About Serene DataOps: Serene DataOps specializes in enhancing the capabilities of Data Science teams, enabling them to develop and implement data-driven business processes rapidly. Recognizing that the success of process savings extends beyond just creating a good model, the company tackles common challenges customers face. These challenges often include converting robust proof of concept AI models into seamless data-driven processes and overcoming deployment delays caused by cloud migrations and code optimizations for scalability, ensuring the data perfectly aligns with the intended processes. Serene DataOps ensures production-ready code from day one by offering a suite of services to bridge the gap between Data and Operational teams. The company focuses on closing the loop of data-driven process reengineering and benchmarking existing data engineering, data science, agile, and continuous improvement practices. By establishing foundational processes for high-quality code development, managing process reengineering projects, and designing and implementing Data Lakes/Lakehouses as...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of The Brand Sensei, G. Kofi Annan. Kofi Annan engaged in a detailed discussion about the branding landscape of 2024, emphasizing the profound impact of artificial intelligence (AI) on marketing strategies. Kofi's deep understanding of branding dynamics, especially AI's transformative role, provided valuable insights during the conversation. Kofi shared practical strategies for businesses to realign their branding efforts with core values and customer expectations. He emphasized the importance of revisiting the brand's mission, vision, and values to ensure all communications are rooted in these foundational elements, fostering a cohesive brand narrative. Kofi discussed his approach to client work, including oversized, established brands and smaller, emerging entities. His customized strategies cater to each brand's specific challenges and opportunities, showcasing his adaptability and expertise across various industries. Key Points from the Episode: Kofi Annan's expertise as a branding expert working with large and small brands Discussion on the rapidly changing landscape of branding in 2024 Impact of AI on branding strategies Understanding the gap between internal brand identity and external communication with customers Practical exercises for leaders to improve their branding strategies Insights into Kofi Annan's work with clients Offer of a free tool on The Brand Sensei website to evaluate readiness for AI in marketing Valuable insights for business owners and professionals looking to enhance their branding strategies  Practical and actionable advice for branding in the evolving market About G. Kofi Annan: Kofi Annan has distinguished himself in the marketing and branding industry through a career spanning two decades, during which he has consistently driven innovation and growth for both multinational corporations and startups. His leadership roles at premier advertising agencies, including Saatchi & Saatchi and Ogilvy, have allowed him to leave a significant imprint on over 200 brands worldwide. Among these, notable names like PUMA and Mercedes Benz stand out, showcasing his ability to navigate and succeed in the complex landscape of global marketing. Beyond his professional achievements, Kofi Annan is recognized for his thought leadership and contributions to the discourse on marketing in a technological era. His insights have been sought after and featured in prestigious media outlets such as The Wall Street Journal and Entrepreneur magazine. Kofi, a sought-after keynote speaker, has shared his vision and strategies for branding success at high-profile venues like Harvard, SXSW Interactive, and the United Nations. He is also the visionary behind The Brand Sensei, an innovative AI-powered marketing firm aimed at launching and nurturing smarter, more adaptive brands in today's fast-paced market. About The Brand Sensei: The Brand Sensei offers innovative solutions for brands at the cusp of launching or scaling, employing an AI-powered approach to marketing that demystifies technology used for business growth. Their SMTR BRND™️ methodology empowers brands to achieve more impactful, innovative, and quicker results without compromising their unique identity or authenticity. The service is tailored to provide scalable solutions that capture but inspire and convert audiences into loyal brand advocates, effectively addressing the challenge of maintaining relevance and engagement in a rapidly evolving market landscape. Addressing common hurdles businesses face today, such as...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Lead Coach of Oak Bay Coaching and Consulting, Jennifer Wilson. Jennifer Wilson is a leadership coach and the founder of Oak Bay Coaching and Consulting. Transitioning from a ski instructor and midwife to a family business leader and coach, Jennifer brings valuable insights to entrepreneurs and leaders. Her background in guiding skiers and assisting in childbirth has given her a deep understanding of human potential and the nuances of leading individuals through difficult transitions. This wealth of experience has propelled her into leadership coaching. In discussions, Jennifer describes herself as a "thinking partner" to her clients. She adopts a non-directive role, encouraging clients to explore their solutions through introspective and powerful questions. This method promotes client autonomy and instill a sense of responsibility for their decisions and consequences. A key focus of the discussion was Kolbe, a tool that Jennifer Wilson uses to assess individual strengths and problem-solving styles. She highlighted the importance of recognizing and utilizing these strengths and acknowledging the diversity within a team. This understanding is essential for entrepreneurs dealing with complex team dynamics. Key Points from the Episode: Jennifer Wilson's journey and transition to becoming a leadership coach Her role as a thinking partner and guiding clients to solve their own problems Working with clients in family businesses and women in leadership Coaching framework as a passenger in the car while clients are in the driver's seat The value of Kolbe in understanding problem-solving strengths Challenges that entrepreneurs face, including effective delegation Addressing burnout and the importance of self-reflection and leveraging strengths Resources available on oakbaycoaching.com for new leaders and preserving organizational culture Encouragement to join the Thoughtful Entrepreneur community Promise to continue bringing positivity and inspiration to listeners' daily lives About Jennifer Wilson: Jennifer Wilson is a dedicated coach and mentor who fosters personal transformation and resilience in her clients. She perceives challenges as hidden opportunities and emphasizes the importance of understanding and utilizing one's innate talents. With a coaching career that began in earnest in 2022, Jennifer brings a wealth of experience from her diverse background, including significant roles in business, education, healthcare, and, notably, as a CEO in the family business specializing in Homestay placements for international students. Her approach is characterized by a blend of non-directive coaching and mentoring tailored to individual client needs, making her a compassionate and practical personal and professional development guide. Jennifer's qualifications and experiences are extensive, covering a spectrum from a Bachelor of Science in Anatomy to an MBA in leadership, alongside certifications in coaching and the Kolbe Index, which she utilizes to enhance team productivity and stress management. Her life experiences, including overcoming burnout, career shifts, and personal trials, equip her with unique insights into life's complexities. Beyond her professional achievements, Jennifer is a dedicated mother, an avid mindfulness and yoga practitioner, and an enthusiast of Vancouver Island's outdoor adventures, embodying the balance and growth she encourages in her clients. About Oak Bay Coaching and Consulting: Oak Bay Coaching and Consulting is dedicated

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO Advisor and Founder of Quantum Evolution Corp, Mariana Lacombe. Mariana Lacombe, founder and CEO of Evolve with Quantum, specializes in helping CEO founders enhance their profits and net worth. Her unique approach combines personal growth with business success, which she believes is essential for effective leadership. Mariana's work focuses on helping founders realize the importance of personal development in translating business success into increased personal wealth. She has committed her career to assisting founders in translating business growth into personal net worth. She believes that while leaders frequently prioritize the needs of others, personal development is essential for serving more effectively. This principle forms the foundation of her work at Evolve with Quantum. Mariana also introduced her "profitability multiplier method," aimed at identifying and addressing profit losses within a company. This method may involve reevaluating expenses, modifying pricing strategies, or broadening services offered to existing clients. According to her, even minor adjustments in these areas can significantly boost profitability. Key Points from the Episode: Importance of balancing personal growth and wealth with business growth Identifying and addressing blind spots that may be sabotaging financial growth Free masterclass and routine checklist to help business owners streamline processes and maximize financial exit Helping CEO founders maximize profits and grow net worth Focusing on translating business growth into personal net worth Challenges faced by business owners in growing personal net worth while scaling their businesses Impact of business decisions on personal growth and wealth Psychological aspects of business and personal decision-making Action items for assessing and addressing energy drains and business growth ceilings Profitability multiplier method for identifying and addressing profit-draining factors in the company About Mariana Lacombe: Mariana Lacombe is a distinguished entrepreneur and authority in business development, with over twenty years of experience assisting a diverse range of coaching and consulting clients globally to expand their influence and profitability. Her tailored advice and coaching methods empower entrepreneurs to refine their operations, boost revenues, and establish enduring strategies for sustained achievement. Mariana's effectiveness is evidenced by her clients, who not only have seen their net worth double but also have broken free from the relentless grind by adopting her systematic approaches. With an eclectic educational background and extensive professional experience, Mariana is uniquely equipped to guide ambitious leaders to surpass their growth plateaus. She holds degrees in Psychology, Service Management, and an Executive MBA with a concentration in International Business and Finance, alongside certifications from the Harvard Coaching Institute and as a Certified Board Member. Before establishing her consultancy, she contributed her expertise to leading coaching organizations, including those of Tony Robbins and Clients on Demand. She successfully grew her ventures, demonstrating her capacity to drive significant business success and client transformation. About Quantum Evolution: Quantum Evolution is a transformative force for business owners aiming to transcend conventional operational or sale objectives. Leveraging vast international expertise in corporate finance, leadership performance, and innovative funding...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of The Folson Group, Tina Larsson. Tina Larsson, co-founder of The Folson Group, explored the complexities of HOA, co-op, and condo boards. Her insights proved invaluable to those managing or residing in these communities. Tina and her team specialize in consulting for volunteer-led boards in these sectors, mainly in New York City and nationwide. Volunteers face challenges in balancing board duties with personal and professional commitments. A significant challenge for these board members is maintaining and upgrading outdated infrastructure. Tina emphasized the importance of addressing emergency repairs and initiating major projects like facade, roof, and elevator replacements. She advocated for a proactive approach to management, which involves anticipating and resolving potential issues before they become emergencies, thus saving time and resources and reducing stress. The Folson Group's growth has been fueled by word of mouth, networking, and the influence of Tina's book. She invites anyone facing community-related issues to seek their support, highlighting their dedication to assisting boards in overcoming unique challenges. Key Points from the Episode: The Folson Group's consulting services for HOA, co-op, and condo boards Challenges faced by board members, such as aging infrastructure and emergency repairs Transitioning from a reactive to a proactive approach Dynamics within the boards and making tough decisions The role of The Folson Group as coaches and therapists for boards Tina Larsson's book, "Living the High Life," as a guidebook for community owners Positive feedback and impact of the book Attracting clients through word of mouth and networking The importance of proactive solutions for community-related challenges Encouragement to reach out to The Folson Group for assistance About Tina Larsson: Tina Larsson is a multifaceted entrepreneur known for her expertise in real estate and commitment to sustainability. Originally hailing from Sweden, Tina has significantly impacted New York City, transitioning from a successful career on Wall Street to revolutionizing the real estate industry. Her journey began with a remarkable achievement: saving her own cooperative housing (coop) $340,000, which laid the groundwork for her consultancy services. Tina's consultancy focuses on aiding cooperative and condominium boards to enhance their property values through strategic advice and innovative solutions. She holds a LEED Green Associate designation and is a recognized author and speaker, with works such as "Living the High Life" under her belt. With her venture, The Folson Group, Tina has established herself as a key figure in encouraging sustainable and efficient management practices within the cooperative and condominium communities. By co-founding this consultancy firm, she has dedicated her expertise to guiding boards toward managing their buildings like businesses, emphasizing sustainability and affordability. The Folson Group's mission aligns with Tina's personal and professional ethos, offering tailored solutions that promote environmental responsibility while ensuring financial savings for their clients. Through her efforts, Tina has influenced the real estate sector and positioned herself as a leading "Green Queen" in the industry, advocating for a more sustainable and economically savvy approach to property management. About The Folson Group: The Folson Group is a pivotal ally for New York City cooperative (coop) and condominium owners aiming to maximize...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Kingdom Marketing, William Reagan. William Reagan, co-founder of Kingdom Marketing, provided an in-depth exploration of his journey in marketing and entrepreneurship. During the discussion, he recounted the founding of Kingdom Marketing, highlighting the challenges and achievements encountered while establishing the company. He emphasized the company's mission, which focuses on passion, perseverance, and a vision that transcends profit. William also discussed the importance of building a brand to create a lasting legacy, not just selling products or services. He explained how Kingdom Marketing integrates purpose into its branding, effectively connecting with its audience. William's insight into the marketing strategies that have driven the company's success was a key highlight of the conversation. He offered specific tactics, tools, and approaches for entrepreneurs looking to enhance their business strategies. Key Points from the Episode: Entrepreneurship Marketing strategies Business growth Innovative approaches Success stories Industry insights Thoughtful leadership Impactful strategies About William Reagan: William Reagan stands at the forefront of Kingdom Marketing, a full-suite marketing agency he co-founded to bridge the gap between faith and business. Under his leadership, the agency has carved a niche by aligning with businesses and entrepreneurs who share a commitment to faith-oriented values. By specializing in a wide array of services, including SEO, web design, graphic design, and digital content creation, William’s enterprise strives to make a meaningful difference in the marketplace. Their unique approach to integrating biblical principles with business practices distinguishes William and his agency. Drawing inspiration from the parable of the talents in Matthew 25, Kingdom Marketing focuses on talent optimization. This philosophy guides their business strategies and helps foster a community of like-minded individuals and businesses. Through William’s vision, Kingdom Marketing endeavors to expand its reach, contributing to the growth of a market ecosystem where faith and entrepreneurship flourish together. About Kingdom Marketing: Kingdom Marketing emerges as a beacon for businesses rooted in faith and purpose, championing each enterprise's unique stories, dreams, and aspirations. This marketing agency is dedicated to amplifying the distinctive melodies of businesses, ensuring they cut through the digital noise to touch the hearts and minds of customers. Kingdom Marketing seeks to elevate these narratives with a focus on the untapped potential within kingdom businesses, enabling them to resonate globally. Navigating the digital landscape can be daunting, but Kingdom Marketing simplifies this journey with bespoke marketing solutions that transcend mere algorithms and strategies. Their approach is deeply personal and centered on understanding each client's vision, passion, and journey. This partnership philosophy extends to their commitment to community and faith-based initiatives, making Kingdom Marketing a service provider and a partner in creating lasting impact. By aligning with Kingdom Marketing, businesses do more than grow—they contribute to a larger purpose, supporting community and faith-based projects that make a difference in the world. Tweetable Moments: 07:21 -  "To be an entrepreneur, you have to be a man of faith in something." Links Mentioned in this Episode: Want to learn more? Check out Kingdom Marketing’s

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Custom Creatives, Rahul Alim. Rahul Alim, the founder of GSD (Get Stuff Done) and president of Custom Creatives, embarked on a journey that transformed him into a leader within the digital marketing industry. His agency, Custom Creatives, was established with a clear mission to significantly impact the digital marketing space. Rahul targeted businesses aiming to enhance their online presence with innovative and effective marketing strategies, focusing on delivering services and creating lasting impacts that would drive his clients' success. The inception of the GSD program marked a significant milestone in Rahul's career. GSD is his initiative designed to empower agency owners at various stages of their business development. The program provides a structured path to achieve business goals, emphasizing the importance of action over planning, a principle that aligns closely with entrepreneurial values. The conversation with Rahul Alim revealed key insights into his strategies and tactics for fostering agency success. From establishing Custom Creatives to launching the transformative GSD program, Rahul's story is a testament to the power of vision and determination in the competitive realm of digital marketing. Key Points from the Episode: Rahul's journey in starting an agency Impact of Rahul's work Target audience for Custom Creatives GSD program for agency owners Insights on tactics and strategies for agency owners and consultants About Rahul Alim: Rahul Alim is the driving force behind Custom Creatives, serving as its CEO with over 16 years of experience in the digital marketing landscape. Beginning his entrepreneurial journey in 2004, Rahul has demonstrated a deep-rooted passion for entrepreneurship, a trait inspired by his family's business background. His leadership has steered Custom Creatives through the evolving digital marketing industry, focusing on innovative strategies and prioritizing impactful results for their clients. Rahul's approach to business and digital marketing is characterized by his dedication to helping clients attract more customers, embodying the roles of a doer, a go-getter, a straight talker, and a connector. Under his guidance, Custom Creatives has specialized in delivering high-impact digital marketing solutions tailored for local businesses and attorneys, aiming to enhance their online presence and convert online engagement into tangible sales. Moreover, Custom Creatives extends its expertise to support digital marketing agencies in managing their client portfolios and ensuring quality service delivery across the board. About Custom Creatives: Custom Creatives, founded in 2004, has established itself as a comprehensive graphic design and internet marketing firm dedicated to enhancing brand visibility and engagement through a holistic digital media strategy. Their commitment lies in delivering products and services that are not only innovative and intuitive but also intelligent, interactive, inspiring, and impactful. This focus has enabled Custom Creatives to craft solutions that adeptly transform website visitors into customers, leveraging the power of effective graphic and web design alongside a robust suite of internet marketing services, including search engine optimization and social media management. Recognized twice as the #1 Digital Marketing Agency in Los Angeles by Clutch Agency in 2017 and 2018, Custom Creatives prides itself on a limitless capacity for innovation and creativity. Their team of dedicated and enthusiastic professionals is well-versed in various digital marketing disciplines,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Infragistics, Dean Guida. Dean Guida discussed the limitations and challenges of perseverance, leadership nuances, and the elements essential for a successful entrepreneurial career. Dean Guida, who is also the author of the book "When Grit is Not Enough," proposes a critical view on the traditional concept of grit as the sole key to success, suggesting significant limitations to this belief. He highlights the importance of recognizing the fine line where perseverance may turn into stubbornness. As a company leader at the forefront of design and development tools, Dean brings extensive experience in navigating the dynamic tech landscape. He recounted how Infragistics has maintained its relevance and innovative edge by emphasizing adaptability and the readiness to make strategic shifts when necessary. The conversation further delved into the importance of strategic thinking, understanding market dynamics, and leveraging a team's collective intelligence. Dean discussed the vital role of emotional intelligence in leadership, stressing the need for leaders to inspire and motivate, complementing personal determination with the capacity to engage and energize others. Key Points from the Episode: Challenging the Grit Myth Infragistics as an Innovation Model Identifying True Success Drivers Practical Lessons for Entrepreneurs: "When Grit is Not Enough" book by Dean Guida About Dean Guida: Dean Guida, an internationally recognized entrepreneur, stands out as a testament to the power of innovative thinking and strategic leadership in the tech industry. Before the internet became ubiquitous, Dean embarked on a journey that led to the creation of Infragistics, a global technology company. His transition from a coder on Wall Street to a pioneer in the software industry was marked by a significant early victory against Microsoft in 1992, securing a $300k deal for his then-small startup. This pivotal moment underscored the potential of his proprietary software and set the stage for the company's future successes. Under Dean's stewardship, Infragistics evolved from a modest operation into a multinational corporation with a significant footprint in the tech landscape. The company's resilience through various economic downturns, including the dot-com bubble and the 2008 recession, is a testament to Dean’s leadership and the robust culture he fostered. Today, Infragistics serves a global client base, including the entirety of the S&P 500, without ever seeking external investment. Dean's journey from an early internet coder to a business visionary illustrates the importance of adapting to challenges and leveraging critical insights into a philosophy that guides leadership, innovation, and growth. About Infragistics: Infragistics stands at the forefront of the tech industry, revolutionizing how...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez. Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population. Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing. In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill. About Hugo Gomez: Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked. Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need. Key Points from the Episode: Evolution of the Hispanic marketing world Services provided by Abogados Now and Hyundai Now Rapid growth of the Hispanic population in the US Importance of understanding the demographic shift Hispanic market's digital media consumption Potential partnerships with other marketing agencies Tailoring marketing strategies to local Hispanic markets Focus on medical and financial sectors Influence of historical country of origin on personal finance Competitive edge in targeting Spanish-speaking clients About Abogados Now: Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Simplero, Calvin Correli. Simplero is a platform designed to streamline the use of multiple tools needed to operate a business. Calvin discussed how coaches, course creators, and members of the info business community often manage up to nine different platforms for their website, email marketing, shopping cart, funnels, and more. Simplero consolidates these services into a single, user-friendly platform, enabling users to focus on client engagement and impact. Calvin emphasized that while other platforms might specialize in marketing or content and community separately, Simplero excels in both, offering marketing flexibility and strong content and community management in a simple interface. He is dedicated to helping entrepreneurs achieve self-awareness and purpose. He notes that business challenges often mirror personal issues. By confronting these personal challenges, entrepreneurs can grow and realize their potential. Key Points from the Episode: How to achieve consistent and predictable sales activity without spam and ads Overview of Simplero and its services for coaches, course creators, and info business owners Differentiation of Simplero from other all-in-one platforms Simplero's suitability for higher ticket engagement and clients Calvin Correli's vision for personal impact in the business owner community Resources available on Calvin Correli's personal website and Instagram Getting started process for investigating Simplero Calvin Correli's book "Show Up and Serve" and its message About Calvin Correli: Calvin Correli is the innovative mind behind Simplero, a comprehensive platform designed specifically for coaches to transform lives on a large scale effectively. As the founder and CEO, his unique journey began at the age of 5, when he first delved into coding, which laid the foundation for his future endeavors. Correli's ability to think in systems and his pursuit to simplify complex processes have been central to his success, enabling him to create a tool that integrates multiple aspects of online coaching business management into one seamless service. Beyond his entrepreneurial achievements, Correli is recognized for his contributions as a speaker, author, investor, and spiritual business coach, focusing on personal and spiritual growth. His expertise in these areas has positioned him as a future special advisor to the President of the United States on conscious nation-building. This role underscores his vision of leveraging technology and spirituality to create impactful societal changes, embodying his commitment to technological innovation and personal development. About Simplero: Simplero addresses a common pain point for small business owners: the struggle of juggling multiple pieces of software to run an online business. This often leads to unnecessary complexity, high costs, and significant time investment, which are particularly challenging for small enterprises. By consolidating marketing, sales, and business management tools into a single, integrated platform, Simplero aims to eliminate these issues, allowing business owners to focus on growth rather than managing technology. With Simplero, entrepreneurs can effortlessly create and manage their websites, email lists, and online products, including courses and memberships. Its all-in-one solution facilitates the automation of business processes, from marketing to sales and customer management. This simplifies the technological demands of running an online business and provides a more streamlined and efficient approach to business management. By...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of RELENTLESS Venture Studio LLC, Alex Minicucci. Alex introduced the concept of Relentless Venture Studio as a partner that provides more than financial support. They offer a comprehensive package that includes financial management, sales process development, and technology oversight. This holistic approach helps entrepreneurs thrive, not just survive. Alex's enthusiasm for SaaS businesses was evident, highlighting their scalability and long-term engagement. He emphasized that beyond the business model, Relentless Venture Studio is defined by the philosophy of building relationships and fostering community-oriented values. Their approach centers on investing in the success of others. Alex also discussed their equity-sharing model, where Relentless Venture Studio takes a minority stake in the companies they support. This arrangement aligns their success with that of the entrepreneurs. Additionally, they utilize an extensive network of partners, service providers, and private equity connections to facilitate growth and potential exit strategies. Key Points from the Episode: Relentless Venture Studio's specialization in buying and selling SaaS companies Alex Cook's background in building and selling software companies Challenges faced by entrepreneurs in building and scaling their businesses Relentless Venture Studio's support in finance management, sales process development, and technology oversight The unique model of offering both capital and sweat equity to partner with entrepreneurs Targeting companies with momentum in the market, typically at around a million in annual recurring revenue (ARR) Passion for SaaS businesses and the scalability and long-term engagement aspects of the model Equity-sharing model and minority stake in the companies they partner with About Alex Minicucci: Alex Minicucci is a notable figure in the tech entrepreneurship scene, originating from San Luis Obispo, California. His journey began with an ambitious leap, leaving his mechanical engineering studies at Cal Poly merely six months in to venture into the technological realm. This daring move proved fruitful as Alex sold his first business within 18 months, embarking on self-employment and successful ventures in the tech industry. His dedication and innovative spirit have not gone unnoticed, as he achieved a position on the INC5000 list, a remarkable feat he accomplished while managing the responsibilities of a full-time single father to two daughters. Beyond his personal business triumphs, Alex has significantly contributed to the broader tech entrepreneurial community. Recognizing the challenges and opportunities in the startup landscape, he authored the SaaS Startup Playbook to guide growth-stage companies towards successful exits. His commitment to fostering entrepreneurial success led to the creation of RELENTLESS Venture Studio. This initiative serves as a centralized resource and advisory hub, offering partnership opportunities and expert advice to aspiring entrepreneurs and established businesses, further cementing his impact on the industry. About RELENTLESS Venture Studio LLC: RELENTLESS Venture Studio, based in San Luis Obispo, California, stands out as a beacon for entrepreneurs and subject-matter experts within the Software as a Service (SaaS) sector. By adopting a hands-on approach, RELENTLESS offers more than just financial investment; it provides comprehensive mentorship and access to essential in-house...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Criya, Deboshree Dutta. Personal branding is essential for professional success. Deb explored this topic in-depth, focusing on the importance of a personal website. She discussed how Criya's AI-driven platform simplifies the creation of a compelling online persona. Deb described Criya as being tailored to meet the specific needs of solopreneurs, consultants, coaches, and others striving to establish their presence in their fields. Criya offers more than just templates; it provides a personalized digital representation of one's professional journey. The conversation also covered the vital role of first impressions in the digital world. Criya enables users to immediately engage potential employers, clients, or investors with a website that showcases their professional quality. Deb stressed that in a competitive market, distinguishing oneself goes beyond daily tasks and highlights the unique value one offers. Key Points from the Episode: Importance of personal branding Significance of having a personal website How Criya uses AI to create personal brand websites Deb Dutta's personal journey and inspiration behind creating Criya Making personal branding accessible for others Challenges faced by professionals transitioning to independent work Differences between Criya and traditional website builders The need for a personal website in today's professional landscape About Deboshree Dutta: Deboshree Dutta, commonly called Deb Dutta, stands at the helm of Criya, an AI tech startup receiving accolades and support from the esteemed Y Combinator and a cohort of top-tier venture capitalists. With over a decade of experience, her journey traverses through pivotal roles at global giants such as PayPal, Microsoft, and Hitachi, underpinned by a Master’s degree in computer science from the prestigious Carnegie Mellon University. Her leadership at Criya is marked by a vision to revolutionize how professionals, executives, and entrepreneurs amplify their Professional Brand using AI technology, enabling the creation of a professional website in mere seconds. Beyond her entrepreneurial endeavors, Deb Dutta is recognized for her influential voice in technology and entrepreneurship, as evidenced by features in Forbes, TechCrunch, and the New York Times. A sought-after keynote speaker and a contributor for Forbes, she leads the Women in Product chapter, dedicating her efforts to mentoring women in product management, entrepreneurship, and fundraising. Her work exemplifies her commitment to innovation and leadership and her dedication to fostering inclusivity and empowerment in the tech industry. About Criya: Criya...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Jake Stahl Consulting, Jake Stahl. Jake Stahl's role as a fractional chief learning officer provides a strategic advantage for companies that value employee development but lack the resources for a full-time CLO. His method offers access to high-level learning strategies without needing a full-time executive, providing essential flexibility for scaling and adapting in a rapidly changing business landscape. He emphasizes the importance of thorough training and development to ensure a substantial return on workforce investment. Jake points out that inadequate training can result in higher turnover rates, which are costly and disruptive. By prioritizing quality training programs, companies can increase employee engagement, boost performance, and drive business success. Jake highlights the importance of interactive learning experiences in response to the expectations of today's workforce. Employees seek active involvement in their learning beyond passive lectures. Using technology and innovative teaching techniques, he crafts immersive learning environments that engage employees and promote more profound understanding. Key Points from the Episode: Role of a fractional chief learning officer Importance of effective onboarding and training for new employees Investment in proper training and development for high return on investment and reduced turnover Expertise in instructional design and psychology of learning Understanding the learner's perspective and customizing training programs Creating interactive and engaging learning experiences for employees Approach to thought leadership in the learning and development industry Practical advice for businesses to improve training and development processes About Jake Stahl: Jake Stahl stands at the forefront of conversational dynamics, earning widespread acclaim as a fractional Chief Learning Officer. His innovative 'Adaptive Conversational Blueprint' is transforming the landscape of sales, equipping sales professionals with the skills to become relational architects who build deep connections with their prospects. This groundbreaking approach is further enhanced by his development of the 2/10 Rule, which upends conventional views on the flow of conversation by prioritizing rhythm and cadence. With an illustrious career spanning over three decades, Jake has made significant contributions to the field of training and development, sharing his profound knowledge and expertise across six countries and positively impacting the lives of more than 10,000 individuals. Beyond his professional achievements, Jake is a master mason and a devoted father to four children, seamlessly integrating his vast practical experience with his deep insight into human...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of MJ Media Group, LLC, Marilyn Jenkins. Marilyn Jenkins provided insights into the transformative effects of media and branding. With extensive experience, she highlighted the importance of creating a compelling brand narrative that connects with the audience and the impact of strategic media placements on credibility and authority within an industry. Optimizing the Google Business Profile (GBP) was a key point discussed. As the founder of MaximizeYourGBP.com, Jenkins offered practical tips on using GBP effectively to improve online visibility and attract customers. She stressed the need for accurate, up-to-date information, fully utilizing available features, and active engagement with customer reviews. The discussion yielded several valuable lessons for entrepreneurs, including the need for consistency, authenticity, and openness in building influence. Additionally, a strategic media approach can significantly enhance a brand's visibility and facilitate new opportunities, emphasizing the importance of context in media appearances. Key Points from the Episode: Marilyn Jenkins Introduction Google Business Profile (GBP) Overview Importance of Accurate GBP Details Misconceptions about Google Business Profiles Closure The Intersection of Google Rankings and GBP Activity Future Trends in Google Searches and GBPs About Marilyn Jenkins: Marilyn Jenkins is a renowned figure in the digital marketing sphere, bringing over sixteen years of experience to the table as the mastermind behind MJ Media Group, LLC, and Law Marketing Zone. Her expertise primarily focuses on utilizing paid advertising and search engine optimization to enhance Google Business Profiles. This strategy has been pivotal in driving business growth. Her comprehensive approach and deep understanding of digital landscapes have established her as a go-to professional for businesses aiming to leverage online platforms for expansion. Her achievements in the field are underscored by her clients' success stories, many of whom have seen their sales soar past the seven-figure threshold, thanks in part to Jenkins' innovative marketing strategies. Some clients have reported staggering returns on investment, reaching as high as 14 times their initial spend. Jenkins' recent publication, "The Google Business Profile Training Guide," further cements her authority in the industry. The book offers an in-depth look at dominating local search results by optimizing Google Business Profiles, providing businesses with the tools to enhance their online visibility and attract more qualified leads. About MJ Media Group, LLC: MJ Media Group, LLC specializes in harnessing the power of social media marketing to help businesses expand their audience, generate more leads, and maintain a solid online presence. By continuously developing new systems and technologies, they offer innovative solutions that promote growth in both personal and professional spheres. Their strategies not only capitalize on what businesses already know but also emphasize the uniqueness of each brand's story, ensuring they stand out in a crowded marketplace. With a commitment to delivering profitable, results-driven digital marketing, MJ Media Group, LLC understands the importance of internet visibility in today's digital age. They ensure their clients' messages reach the appropriate audience at the optimal time, utilizing a range of tools from Google PPC and Facebook ads to SEO and Google Business Profile optimization. Their highly results-oriented approach aims to convert online traffic into valuable customer opportunities. Since 2017, they have generated millions in digital marketing revenue for their clients,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Futurist and Executive Sustainability Officer, Tabitha Scott. The conversation with Tabitha A. Scott, a distinguished business futurist, change advisor, and bestselling author, unfolded her significant contributions to business strategy and personal development.  Tabitha's journey spans various sectors: e-payments, banking, finance, and sustainability. Her approach to innovation and transformation is notable for its grounding in natural laws. She argues that understanding these principles enables businesses to advance and address issues like burnout and imbalance. She highlights the necessity of recognizing one's position on the growth curve, both individually and within organizations, to avert burnout and enhance productivity by aligning roles and responsibilities accordingly. Tabitha's consulting work emphasizes tech strategy, diversity, and innovation, highlighting the importance of cognitive diversity in stimulating innovation and increasing team productivity. She advocates for inclusion of diverse perspectives to cultivate a creative and problem-solving culture, crucial for thriving in the contemporary business landscape. Key Points from the Episode: Background and work in innovation and transformation The importance of understanding the laws of nature in driving business forward Correlation between nature and human experiences Tabitha's books "Powering Change: The Hidden Resource to Unleash Potential Productivity and Profits" and "Trust Your Animal Instincts: Recharge Your Life and Ignite Your Power" Tabitha's role as a futurist and her approach to helping organizations navigate growth cycles and innovation Consulting work in tech strategy, diversity, and innovation Emphasis on cognitive diversity and its impact on innovation and productivity About Tabitha Scott: Tabitha Scott is a prominent figure renowned for her innovative approach to business and leadership. As a business futurist and catalyst for positive change, she leverages her expertise to drive sustainable growth and success in organizations. Her global speaker and bestselling author role, coupled with her membership in the Forbes Business Council, underscores her influence and commitment to fostering engagement, innovation, and advanced leadership practices. In 2023, she was highlighted as one of the Top 10 Most Inspiring Women Leaders, a testament to her impactful contributions across industries. Tabitha's professional journey is marked by significant achievements, including leading IT Strategy for a Fortune 400 company during its record growth and holding executive positions at notable firms such as Cole Scott Group, Military Assistance Company, Balfour Beatty Investments, and Lend Lease Americas. Her efforts in creating the world's largest solar-powered community, recognized at the White House, and her extensive publications in...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Creator of Focused Funnel Builders, Matt Peet. Matt highlighted the importance of video storytelling not only for capturing personal milestones but also as a vital tool for business engagement. He pointed out that through authentic storytelling, businesses can create a deep connection with their audience, fostering loyalty that transcends mere transactions. Matt introduced the transformative impact of artificial intelligence in marketing, focusing on Napoleon, an AI tool by ClickFunnels. This tool is revolutionizing the way headlines and copy are crafted within sales funnels, making the process more efficient and allowing entrepreneurs to concentrate on strategic and creative aspects of their business. He also emphasized the need for a comprehensive approach to business growth, underlining the importance of attracting traffic and converting it effectively. This insight is crucial for entrepreneurs looking to broaden their reach and make a significant impact. Key Points from the Episode: Matt Peet's expertise in video production and sales funnels Matt's journey in video production and working with entrepreneurs and conferences Importance of creating emotional connections through timely video content Role of AI in streamlining the funnel-building process ClickFunnels' AI tool, Napoleon, and its impact on rewriting headlines and copy Misconceptions about easy success in funnel building and caution against lazy marketing tactics Significance of marketing funnels in driving traffic to sales funnels About Matt Peet: Matt Peet is an entrepreneur with a diverse background who seamlessly transitioned from videography to digital marketing, specifically in funnel building, over the past decade. His journey began in high school in 2009, leading him to establish a wedding video business in 2013, which he transitioned to a full-time career after graduating college in 2014. His innovative marketing approach caught John Lee Dumas's attention in 2015, allowing him to expand his portfolio by shooting videos for notable figures over the years. This experience catalyzed his pivot towards leveraging funnels in his wedding video business, generating substantial revenue through this method. In 2020, Peet's career took a significant turn after participating in the One Funnel Away Challenge, which deepened his understanding of digital funnels and their underlying psychology. The first funnel he designed post-challenge generated $20k on its initial launch, marking the beginning of his focused venture into funnel building for entrepreneurs. Recognizing the power of funnels to transform businesses, Peet founded a mastermind group aimed at entrepreneurs seeking to enhance their business growth and personal freedom through effective funnel strategies, showcasing his commitment to sharing his expertise and fostering a community of like-minded individuals. About Focused Funnel Builders: Focused Funnel Builders is a vibrant community designed for digital entrepreneurs who aspire to create both freedom and success professionally. The group emphasizes the importance of utilizing technological tools and resources, such as Clickfunnels and Canva, to make a significant impact online. They aim to demystify the digital tools necessary for online sales and marketing, ensuring that even those with extensive technical knowledge can thrive. By offering educational content on these platforms, they empower members to sell effectively online. In addition to technical training, Focused Funnel Builders strongly emphasizes business development and...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of LABOV, Barry LaBov. Barry, the owner of Labov and Beyond, has established himself in the competitive marketing communications industry. His journey to success involved overcoming numerous challenges and achieving significant milestones, making his story compelling for anyone interested in the field. Barry emphasized the importance of creating messages that not only reach but also resonate with audiences. He highlighted the psychological triggers that drive people to take action and the ways in which brands can form authentic connections with their customers. Barry also outlined the key factors that contribute to a brand's longevity, including consistent messaging and the ability to adapt. He provided practical advice for business owners looking to strengthen their brand's market presence. Barry shared his predictions for future marketing strategies, offering a valuable perspective for those aiming to keep their marketing efforts relevant in the years ahead. Key Points from the Episode: The Thoughtful Entrepreneur Show Labov and Beyond Marketing Communications Marketing strategies and communications Entrepreneurship Business growth Thoughtful approaches to business Insights and advice for entrepreneurs Success stories Tips for effective marketing and communication About Barry LaBov: Barry LaBov is a distinguished figure in the entrepreneurial and marketing sphere, celebrated for his dual achievements as a two-time Ernst & Young Entrepreneur of the Year and an inductee into the Entrepreneur Hall of Fame. His expertise extends beyond accolades, as he is a recognized author, speaker, and brand strategist focusing on channel engagement. As the visionary founder, President, and CEO of LABOV Marketing, Communications and Training, LaBov leads a full-service agency adept at bolstering corporations with dealer/distributor or sales channel networks, serving prestigious national and international clients across diverse sectors such as automotive, recreational products, and premium spirits. In addition to his entrepreneurial endeavors, LaBov is a prolific writer and thought leader in the business community. He has authored or co-authored over a dozen business books and numerous articles on pivotal topics like brand re-engineering, customer loyalty, and employee engagement. His latest work, "The Power of Differentiation," promises to equip leaders with the insights to distinguish their brands and products in competitive markets. LaBov's expertise is regularly sought by major media outlets, including CNBC and Fox Business, where he shares his insights on brand strategy and market differentiation, further solidifying his position as an influential figure in marketing and communication. About LABOV: LABOV Marketing, Communications and Training excel in a unique niche, assisting companies operating through dealer or distributor networks. Recognizing the crucial role of belief and engagement in a brand's success, LABOV is dedicated to training and inspiring its clients' sales networks. This commitment has led LABOV to collaborate with some of the most prestigious names in the automotive, luxury, and B2B manufacturing sectors, significantly elevating their brands, products, and personnel. With a legacy spanning over thirty years, LABOV has amassed extensive experience in launching brands and products, engaging with dealer networks and customers, providing leadership advice, and crafting sales channel strategies, among other services. This entrepreneurial firm starts with a deep...