Gender Equity in the Workplace In a recent episode of the Thoughtful Entrepreneur podcast, the host engages in a profound conversation with Kim Jones, the founder and CEO of the Kim Jones Alliance. The episode delves into the critical issue of gender equity in the workplace, particularly focusing on the challenges and opportunities for women in male-dominated industries like technology. This blog post will break down the key insights and actionable advice shared by Kim Jones, providing a comprehensive guide for listeners and readers alike. Kim Jones boasts a 25-year corporate career, having ascended to senior executive roles in the information technology sector. As a former divisional CIO at a Fortune 250 company, Kim witnessed firsthand the underrepresentation of women in leadership positions, particularly in tech. This experience ignited her passion for elevating women in the workplace, leading her to establish the Kim Jones Alliance. Her organization is dedicated to empowering women to reach their highest potential through coaching, consulting, education, and workshops, creating a supportive environment where women can thrive, especially in industries where they are significantly underrepresented. Despite positive developments over the past two decades, such as increased conversations about gender equity and evolving leadership models, significant gaps remain. Women continue to be underrepresented in leadership roles, particularly in Fortune 500 companies, and hold only 25% to 35% of positions in the tech industry. Kim emphasizes the need for organizations to turn their intentions into actions to create more diverse and inclusive workplaces. She encourages women to recognize systemic bias, find allies, promote visibility, and prepare to use their voices. Additionally, she urges men to understand women's experiences, avoid assumptions, and become allies by recognizing biases and uplifting others.   About Kim Jones: Kim Jones draws on her 25 years of combined corporate and C-suite experience, coupled with her deep knowledge of leadership norms and best practices in corporate America, to develop a leading resource for women who want to advance their careers and create maximum workplace impact. She created Kim Jones Alliance (KJA) for individuals and companies looking to accelerate the progression of women in their work and careers. As part of this work, she partners with her clients to examine the structures that exist in their organizations and identify and implement solutions that create more equitable outcomes for women and other underrepresented groups, whether they be through leadership development or culture change. KJA’s chief objective is working in traditionally male-dominated fields—especially technology -- to assist them with becoming more hospitable for women while retaining the female talent already there. As such, KJA has developed courses and products that are designed to provide an equalizer for women seeking to climb the corporate ladder and reach their highest leadership potential. Through the trifecta of education, coaching, and consultancy, KJA empowers women in male prevalent fields like technology and leadership to shift both their mindsets and their behaviors to attain their professional goals. Furthermore, by embedding research and data on the ways that systemic bias shows up in companies and the strategies that effectively counteract them, Kim helps her clients examine and understand the systems of which they are a part and the actions that will best enable them to make meaningful changes within them. By doing so, she goes beyond merely highlighting the shortcomings in diversity and inclusion practices...

Navigating the Gym Industry: Addressing Industry Trends and Strategies   In the latest episode of "The Thoughtful Entrepreneur," we had the pleasure of hosting JP Levesque, the founder of Profitable Gyms. JP shared his invaluable insights into the gym industry, drawing from his extensive experience in both gym ownership and ultra-endurance sports. This blog post will delve into the key themes discussed in the episode, providing actionable advice and detailed explanations to help gym owners navigate the challenges and seize the opportunities in this competitive landscape. The episode kicks off with an introduction to JP Levesque, highlighting his background in ultra-endurance events and his goal of completing a 100k race. This experience serves as a powerful metaphor for the entrepreneurial journey, emphasizing the importance of perseverance and mental toughness. JP draws compelling parallels between endurance sports and entrepreneurship, underscoring the significance of mental resilience, strategic planning, and long-term vision. Just as athletes push through physical and mental barriers during a race, entrepreneurs must navigate the ups and downs of running a business. The conversation shifts to the current state of the gym industry, particularly during the summer season. JP provides valuable insights into seasonal trends, marketing strategies, and industry trends. He stresses the importance of marketing during the summer, suggesting short-term offers that appeal to potential members looking for quick results. JP also addresses the impact of weight loss drugs on the gym industry and explains how Profitable Gyms assists gym owners in overcoming common challenges. He advocates for a sales approach rooted in integrity, focusing on providing value and building trust. About JP Levesque: JP Levesque is a fitness industry veteran of 15+ years. Starting out as a personal trainer in 2008 and working his way to gym ownership in 2017. He owned and operated a successful Crossfit gym for 6 years before selling it and going online to help gym owners grow their business. He is married to a naturopath, has two daughters ages 2 and 6, is an ultra runner, practices Brazilian Jiu Jitsu, and is an all around fitness enthusiast. About Profitable Gym: They helps gym owners sign up and retain new high-paying members every single week. They will get more leads, make more sales, and truly see the growth they've been looking for with his powerful growth engine. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Profitable Gym website at https://profitablegyms.com/ Check out JP Levesque on LinkedIn at https://ca.linkedin.com/in/jp-levesque-782331255 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Value of Podcasting for Business Podcasting has become a powerful medium for businesses and individuals to connect with their audiences, share valuable content, and establish authority in their fields. In a recent episode of the Thoughtful Entrepreneur Show, Dave Jackson, a renowned podcast consultant and founder of the School of Podcasting, shared his expertise on the state of podcasting, the value it brings to businesses, and common pitfalls aspiring podcasters should avoid. This blog post delves into the key takeaways from the episode, offering actionable advice and in-depth insights to help you navigate the podcasting landscape successfully. Podcasting offers a unique platform for businesses to engage with their audience in a more personal and impactful way. Dave Jackson highlighted several benefits, including building authority and trust by consistently sharing valuable content, which positions businesses as thought leaders. The intimate nature of podcasting fosters a personal connection with listeners, enhancing trust and loyalty. Additionally, podcasts can reach a global audience through diverse platforms like Apple Podcasts, Spotify, and Google Podcasts, making it a cost-effective marketing tool with high engagement rates. Starting a podcast can be daunting, and many aspiring podcasters fall into common traps. Dave Jackson shared some frequent pitfalls and how to avoid them, such as the importance of having a clear focus and target audience, investing in good equipment for better audio quality, and maintaining a consistent publishing schedule. He also emphasized the value of understanding your audience and delivering great content through storytelling and value-driven episodes. Consulting services, like those offered by Dave Jackson, can provide personalized guidance, technical support, and expert insights to help podcasters avoid common mistakes and optimize their shows. For more information and resources, visit the School of Podcasting and explore the wealth of support available to aspiring podcasters. &nbsp; &nbsp; About Dave Jackson: &nbsp; Dave Jackson began podcasting in 2005 and launched the School of Podcasting. His School of Podcasting show has over 3.2 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood, and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame. Find him at www.schoolofpodcasting.com &nbsp; About School of Podcasting: &nbsp; The School of Podcasting is for the person looking to launch their own podcast. They want to do it right the first time. They want to be seen as an expert, reach a global audience, make more sales, know their audience, meet like-minded people, and grow their community. I have great step-by-step tutorials that will show you how to use podcast software titles like Audacity (a free software package), Adobe Audition, Sound Forge, and more. These tutorials walk you through the entire podcasting process. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; &nbsp; Links Mentioned in this Episode: &nbsp; Want to learn more? Check out School of Podcasting website at www.schoolofpodcasting.com Check out School of Podcasting on LinkedIn at Check out Dave Jackson on LinkedIn at <a href="http://www.linkedin.com/in/davejackson/" target="_blank"...

Elevating Your Brand: The Impact of Hiring a Fractional CMO &nbsp; In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge engaged in a compelling conversation with Jessica Shirra, a fractional CMO for seven-figure brands and the founder of Navi, a boutique fractional CMO agency. They explored the unique advantages of hiring a fractional CMO, the specialized services provided by Navi, and the transformative impact these services have on businesses. This blog post distills the key insights from the episode, offering actionable advice and detailed explanations to guide listeners and readers alike. A fractional CMO (Chief Marketing Officer) is a marketing executive who works with companies on a part-time basis, providing high-level strategic guidance without the full-time commitment. This role is particularly beneficial for businesses that need expert marketing leadership but may not have the resources to hire a full-time CMO. Jessica Shirra's agency, Navi, specializes in working with six and seven-figure brands, particularly those with digital products such as membership subscriptions, courses, and e-commerce. Navi's approach emphasizes data-driven decision-making and comprehensive business assessments, ensuring that marketing strategies are tailored to align with the business's goals and resources. One of the significant benefits of hiring a fractional CMO, as shared by Jessica, is the relief it provides to founders and CEOs, allowing them to focus on other critical aspects of their business. Navi's professionalism and elevated standards have been praised by clients, resulting in overall business improvement. Ideal clients for Navi are established businesses with sufficient revenue or funding, an adequate marketing budget, and existing marketing support to implement the strategies developed by the fractional CMO. For businesses looking to elevate their marketing efforts without the commitment of a full-time executive, exploring the services of a fractional CMO like Jessica Shirra from Navi could be a transformative step in their growth journey. &nbsp; About Jessica Shirra: Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well. About Navi: Navi is a boutique agency offering Fractional CMO and contract marketing services to high-growth D2C brands on a fractional and project basis. We specialize in marketing for memberships, online education, high-ticket digital offerings, and e-commerce. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Navi website at https://www.jessicashirra.com/ Check out Navi on LinkedIn at https://www.linkedin.com/company/hire-a-cmo Check out Jessica Shirra on LinkedIn at https://ca.linkedin.com/in/jessicashirra Don’t forget to subscribe to The Thoughtful Entrepreneur and...

Mastering the Art of Business Exit Planning &nbsp; In a recent episode of the UpMyInfluence podcast, host Josh had an enlightening conversation with Len Bruskiewitz, a certified business and executive coach and certified exit planning advisor. Len specializes in helping business owners, particularly those with revenues between $1 million and $10 million, prepare for a successful transition out of their businesses. This blog post delves into the key themes and actionable advice shared during the episode, providing a comprehensive guide for business owners looking to master the art of exit planning. One of the most striking statistics shared by Len is that only about 20 to 25% of businesses that go up for sale actually sell. This low success rate underscores the critical need for meticulous exit planning. Len emphasizes that business owners should start thinking about their exit strategy well in advance—ideally, from day one. Key considerations include having a clear post-exit plan, developing a robust growth strategy, maintaining accurate accounting records, and creating distance from the business to make it more attractive to buyers. Josh and Len also discuss the emotional challenges that many business owners face when planning their exit. For many, their business is a significant part of their identity and purpose. Strategies to address these emotional hurdles include seeking professional guidance, focusing on legacy, and planning for an exciting future post-exit. Len shares examples of both successful and unsuccessful exit plans, highlighting the importance of starting early, improving business operations, and engaging potential successors. &nbsp; About Len Bruskiewitz: &nbsp; As a Business Coach &amp; Certified Exit Planning Advisor, he specializes in assisting business owners generating $1-10M in revenue to plan and execute successful transitions of their companies to family members, third parties, or employees, all according to their specific timelines and terms. In the US, over 3 million of the 6 million companies with 1-19 employees are owned by individuals aged 55 and older, with most lacking any form of transition plan. His services provide them with two primary benefits: a substantial reduction in stress and a noteworthy increase in their company's value. &nbsp; About FocalPoint Coaching: &nbsp; Focal Point Business Coaching is the world’s premier Coaching and business skills training organization. We provide business performance coaching and training to business owners and executives. This is accomplished through one-on-one coaching in an environment of continuous learning, positive support and results-driven accountability. Everything is here: Worldwide BRAND, World class CONTENT, A proven SYSTEM, Innovative use of TECHNOLOGY, Unparalleled SUPPORT and an unmatched TEAM of Business Coaches around the world. We are experts at business growth, showing business leaders how to become more profitable, work less and ultimately, enjoy their lives more. Focal Point Business Coaching is powered by Brian Tracy. We use Brian's business building tools, systems and methodology and we are an extension of Brian's goal to help business owners and executives achieve greater success. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: &nbsp; Want to learn more? Check out Focal Point Business Coaching website at https://focalpointcoaching.com/ Check out Focal Point Business Coaching on LinkedIn at https://www.linkedin.com/company/focalpoint/ Check out Len Bruskiewitz's website at <a...

Transforming and Understanding Lazy Leadership &nbsp; In a recent episode of "The Thoughtful Entrepreneur Show," host Josh engaged in a compelling conversation with Holunga, a distinguished leadership trainer, TEDx speaker, coach, and author. As the principal and executive coach at Chinook Executive Solutions, Julie is dedicated to eradicating lazy leadership and promoting impactful leadership practices. This blog post explores the key themes and actionable insights from their discussion, offering valuable guidance for leaders and organizations aiming for excellence. Lazy leadership, as defined by Julie, refers to a lack of proactive, engaged, and effective leadership. It can manifest in several ways, such as micromanagement, lack of vision, and poor communication. These behaviors can lead to decreased employee morale, reduced productivity, and high turnover rates, as employees feel undervalued and unmotivated. Julie's approach to combating lazy leadership involves fostering self-awareness, developing emotional intelligence, and ensuring clear vision and communication within organizations. Julie’s comprehensive leadership training is tailored to meet the unique needs of each leader and organization. Her methodology emphasizes self-awareness and reflection, developing emotional intelligence, and empowering and delegating tasks effectively. By promoting continuous learning and development, Julie helps leaders stay relevant and effective. Her services include one-on-one coaching, workshops, training programs, and a wealth of online resources. For those seeking to elevate their leadership skills, Julie’s programs offer invaluable support and guidance. &nbsp; About Julie Holunga: &nbsp; Julie Holunga is a Leadership Trainer and Executive Coach developing professionals to amplify their influence and impact. She works with Attorneys, CPAs, and Business Leaders, with an expertise in the careers of female professionals. Julie’s clients excelled in their careers with her proven communication strategies, honed their leadership skills, built increased visibility, and heightened confidence. Julie works with highly driven teams to instill the Trusted Voice Paradigm to develop collaborative patterns that deliver value. Through these programs, leaders learn to get out of their own way, develop trusting relationships with key stakeholders, and have a positive impact on the organization's bottom line. Prior to starting her own consulting practice, Julie served as Project Manager for Alumni Career Services at Harvard Business School, where she focused on advancing the careers of female alumni. She worked with F500 companies to retain and advance women into positions of leadership. Julie is one of thirty Global Master Trainers with Emergenetics®, teaching leaders, teams, and global organizations to align their communication for positive impact. Julie gave her first TEDx Talk in 2020: Don't Let Your Words Sabotage Your Career. She is a contributing author to the leadership book for women, On the Rise. Julie earned her BA at Union College and her MBA at Boston College. She spent seven years living and attending school in France, India, and Hong Kong. Julie and her family moved from Boston to Calgary, Canada, and are now settled in the beautiful foothills of Denver. &nbsp; About Chinook Executive Solutions: &nbsp; &nbsp; Chinook Executive Solutions is a Denver-based training and coaching firm serving mid-career attorneys, CPAs, and female business leaders. We help ambitious professionals reduce stress, manage their time, lead with confidence, and build their businesses. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: &nbsp; &nbsp; Want to learn more? Check out Julie...

Understanding the Current Challenges in Sustainability &nbsp; In a recent podcast episode, we had the pleasure of hosting Rajeev Peshawaria, the president and founder of Leadership Energy Consulting and the CEO of Stewardship Asia Center. Rajeev, also the author of "Sustainable Sustainability," shared his profound insights on the need for a paradigm shift in how businesses approach sustainability. This blog post delves into the key themes discussed during the episode, offering actionable advice and detailed explanations to guide our listeners towards embracing steward leadership and achieving sustainable success. Rajeev highlighted significant issues in the current landscape of sustainability, such as the gap between rhetoric and real action, often resulting in greenwashing rather than genuine impact. He also addressed the common misconception that sustainability is a cost or compliance problem, which limits the potential for businesses to see it as an opportunity for innovation and growth. By shifting this perspective, companies can unlock new avenues for creating value while addressing social and environmental challenges. At the heart of Rajeev's message is the concept of steward leadership, which emphasizes the importance of considering the broader impact of business decisions on society and the environment. Rajeev outlined several core principles that define steward leadership, including interdependence, a long-term view, taking ownership, and creative resilience. He shared real-world examples like the Tata Group and Faber-Castell, which have integrated sustainability into their core business models, demonstrating that ethical practices can coexist with commercial success. Rajeev emphasized the need to change the narrative around sustainability, viewing it as an opportunity to innovate and differentiate in the market. By declaring a collective purpose, integrating sustainability into business strategy, fostering a culture of ownership and accountability, and innovating for sustainable solutions, businesses can achieve superior shareholder returns while making a positive impact on society and the environment. For more in-depth discussions and inspiring stories of steward leadership, be sure to tune into Rajeev's podcast, "Sustainable Sustainability." &nbsp; About Rajeev Peshawaria: He is the CEO of Stewardship Asia Center (SAC) in Singapore and the Founder President of the Leadership Energy Consulting Company based in Seattle, WA. He is also the author of several books including "Too Many Bosses, Too Few Leaders," "Be the Change," and "Open Source Leadership." With extensive global experience in Leadership Development and Corporate Governance, his focus lies in streamlining business strategy, organizational architecture, and culture. Previously, he served as the CEO of the Asia-based Iclif Leadership &amp; Governance Center, and held roles as the global Chief Learning Officer at Morgan Stanley and The Coca-Cola Company. He has also held senior positions at American Express, HSBC, and Goldman Sachs. He holds an MBA from Webster University in Vienna, Austria, and a Bachelor of Commerce from the University of Bombay, India. &nbsp; About Stewardship Asia Center: We help business and government leaders, investors, and individuals accelerate leadership action on environmental and social challenges through catalytic knowledge and advisory. We are part of the Temasek Trust ecosystem with a shared purpose of building a better future for every generation. Temasek Trust is the philanthropic arm of Singapore­ based global investor Temasek Holdings. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links...

The Branding Blueprint: Transforming Values into Profitable Businesses In the latest episode of our podcast, Rachel Allen and Solveig Petch, co-founders of Triple Diamond, delve into the intricacies of branding and share their expertise on building legacy brands. Their discussion is a treasure trove of insights for businesses aiming to create a brand that not only stands out in a crowded market but also resonates deeply with their target audience. Here, we break down the key takeaways from their conversation, offering actionable advice and detailed explanations to guide you in your branding journey. Rachel and Solveig emphasize that a brand should be a reflection of the business's core values and beliefs, rather than just a vehicle for profit. This approach ensures that the brand resonates authentically with its audience and stands the test of time. They highlight the importance of creating a unique value proposition that sets your brand apart from the competition and share a compelling case study of a client who successfully transitioned their expertise into a new field with the help of Triple Diamond. This underscores the importance of leveraging your unique strengths to create a brand that stands out. Understanding consumer behavior and building trust with your audience are critical components of a successful brand. Rachel and Solveig stress the importance of market research, creating detailed customer personas, and utilizing behavioral analytics to refine your branding strategy. They also highlight the importance of working with clients who are willing to self-reflect and trust the expertise of branding professionals. By following the insights and actionable tips shared by Rachel and Solveig, you can build a brand that not only stands out in a crowded market but also resonates deeply with your target audience. About Rachel Allen: Rachel Allen is a fast-thinking, deeply nerdy marketer with 15+ years’ broad-ranging experience providing heart-led, data-driven outreach for businesses and nonprofs. About Solveig Petch: Solveig Petch, aka Petchy, is a values-centered, whip-smart brand strategist who’s spent the past 20+ years creating remarkable branding for the quietly rebellious for businesses all over the world. About Triple Diamond: We’ve built brands for some of the biggest (and smallest) businesses on the internet. Now, we’re combining our powers to create the Triple Diamond Brand package, where we take our 3+ decades of combined expertise, our deep commitment to human-first values, and our master craftsmanship to build your bigger picture business brand. If you’re looking for something that goes beyond the typical “7 Days to a Brand You LOVE!”, or some disposable branding you buy off Fiverr, we’re the people you want in your corner. You want to make an impact beyond your bank account. We want to partner with you to make it happen. Links Mentioned in this Episode: Want to learn more? Check out Triple Diamond's website at https://petchy.co/triple-diamond Check out Triple Diamond on LinkedIn at https://www.linkedin.com/company/triplediamond/ Check out Rachel Allen on LinkedIn at https://www.linkedin.com/in/rcallenwriter Check out Solveig Petch on LinkedIn at https://www.linkedin.com/in/petchy/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest More from...

Mastering Business Growth and Understanding the Core of Business Alignment In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Ali Cudby, the founder and CEO of Alignmint Growth Strategies, to explore actionable strategies for business growth. This blog post highlights the key themes and insights from their conversation, offering a comprehensive guide to scaling your business effectively. Business alignment involves the strategic synchronization of all company aspects to ensure every department and team member works towards the same goals. Ali Cudby emphasizes that alignment is crucial for sustainable growth and long-term success. When a company is aligned, team members understand the overarching vision and goals, leading to cohesive efforts, improved efficiency, and enhanced employee engagement. Achieving business alignment requires clear communication of vision and goals, fostering a culture of collaboration, investing in employee development, leveraging data and analytics, and embracing adaptability and continuous improvement. By implementing these strategies, you can create a cohesive and motivated team well-equipped to drive sustainable growth. For more insights and expert advice, tune into The Thoughtful Entrepreneur Show and explore the wealth of knowledge shared by industry leaders like Ali Cudby. About Ali Cudby: Ali Cudby is the CEO of Alignmint Growth Strategies, a company she founded in 2014 as Your Iconic Brand. Ali also wrote the book on customer experience – literally. That’s because Ali is the author of the bestseller, Keep Your Customers. From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies that want the know-how to grow. These days, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide. When she’s not working, you’ll probably find her in the pottery studio or valiantly trying to tire out her two dogs. About Alignmint Growth Strategies: Alignmint Growth Strategies helps companies develop customer relationships that drive long-term loyalty. We deliver your process for growth through alignment applying our proven MINT Method. When companies apply the MINT Method, growth doesn’t have to be hard. What can feel like a barrier to reaching your next level simply needs a clear path that aligns your team and inspires your customers. Our process had been adopted successfully by companies around the world, and is the foundation of Founder &amp; CEO Ali Cudby’s #1 bestselling book, “Keep Your Customers.” With Alignmint you get the know-how to grow. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: Want to learn more? Check out Alignmint Growth Strategies website at https://alignmintforgrowth.com/ Check out Alignmint Growth Strategies on LinkedIn at https://www.linkedin.com/company/alignmint Check out Ali Cudby on LinkedIn at https://www.linkedin.com/in/alicudby Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are...

Protecting Your Brand: Essential Intellectual Property Insights for Influencers and Entrepreneurs In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Ana Juneja, an intellectual property attorney and the founder of Ana Law®. The discussion provided a wealth of information on the importance of intellectual property (IP) protection for influencers, entrepreneurs, and businesses of all sizes. This blog post will break down the key points from their conversation, offering actionable advice and detailed insights to help you safeguard your brand and navigate the complex world of IP law. Ana Juneja specializes in intellectual property law, which encompasses patents, trademarks, and copyrights. Patents protect inventions and processes, granting the inventor exclusive rights to use and commercialize their creation for a certain period. Trademarks protect brand names, logos, and slogans that distinguish goods or services in the marketplace. Copyrights protect original works of authorship, such as books, music, and art, giving the creator exclusive rights to use and distribute their work. One of the most critical points Ana emphasized is the importance of trademark protection for influencers and celebrities. Your name and brand are your identity in the marketplace, and without trademark protection, you risk losing control over how your brand is used. Ana stressed the importance of timing when it comes to setting up legal structures and obtaining IP protection. Establish the right legal structure for your business early on, whether it’s an LLC, corporation, or another entity. File for trademark protection as soon as you have a distinctive name or logo to prevent others from using your brand and give you legal standing in case of disputes. If you have an invention or unique process, file for a patent as soon as possible. While copyrights are automatically granted upon creation of a work, registering your copyright can provide additional legal benefits and make it easier to enforce your rights. About Ana Juneja: As an award-winning intellectual property attorney and the founder of Ana Law®, Ana Juneja helps celebrities, athletes, influencers, start-ups, entrepreneurs, and corporations secure and monetize their brands and ideas in the US and abroad. Ana Law® is the first and only law firm that offers flat-fee, 100% guaranteed patent, trademark, and copyright services. Ana has a 100% success rate and often speaks on important topics such as emerging legal issues surrounding security, AI, and social media.  Additionally, Ana has extensive experience with social media intellectual property infringement issues. Ana’s insider connections with premier media agencies allow her to have direct access to key social media platforms, such as Meta (Facebook/Instagram), TikTok, and Twitter. These essential services are an important component of the brand protection strategy for Ana’s celebrity, athlete, &amp; influencer clients. About Ana Law®: Ana Law® is the first and only law firm that offers flat-fee, 100% guaranteed patent, trademark, and copyright services. Ana has a 100% success rate and often speaks on important topics such as emerging legal issues surrounding security, AI, and social media. Across the country and around the globe, business leaders and innovators look to Ana Law as their trusted legal advisor for excellence, innovation, and superior results. As you look for opportunities to expand and grow your business and revenue, Ana Law is here to help every step of the way. We provide actionable legal &amp; business advice to protect your ideas, products, brands, and revenue. Apply to be a Guest on The Thoughtful Entrepreneur: <a href="https://go.upmyinfluence.com/podcast-guest"...

Mastering the Art of Visual Storytelling In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Emily Schneider, a visual storyteller and freelance PowerPoint designer, to delve into the intricacies of creating compelling presentations. This blog post will break down the key takeaways from their conversation, offering actionable advice and expert insights to help you elevate your presentation game. Emily emphasizes the importance of well-designed presentations, noting that good design can enhance understanding, engage the audience, and reinforce your message. She offers actionable tips such as using high-quality images, maintaining consistent branding, and utilizing whitespace effectively. Additionally, Emily highlights the role of storytelling in corporate presentations, explaining that a good narrative can create emotional connections, simplify complex ideas, and drive action. She advises starting with a hook, structuring your story clearly, and using real-life examples to make your content more relatable. Emily also shares best practices for creating visually appealing slides, including principles of simplicity, consistency, and visual hierarchy. She recommends using templates, incorporating infographics, and using animations sparingly. For those who prefer a DIY approach, Emily suggests tools like Canva, PowerPoint, and Prezi, and encourages leveraging free resources, practicing regularly, and seeking feedback. However, she also notes that hiring a professional can be beneficial for high-stakes presentations or complex projects. &nbsp; About Emily Schneider: &nbsp; Emily Schneider is a visual storyteller specializing in PowerPoint design. Her focus is on enabling business leaders to achieve measurable growth by harnessing the often underestimated power of visual storytelling and presentation design. With a fervor for transforming intricate content into compelling presentations that resonate deeply with audiences, Emily seamlessly blends storytelling with a discerning design sensibility. Her extensive experience has shaped her belief that a well-crafted presentation transcends mere slides and text; it serves as a strategic instrument capable of amplifying impact and driving business success. Emily's expertise lies in intricately weaving narratives into visual aids, crafting narratives that captivate and endure in audience memory. Beyond her role as a designer, she positions herself as a strategic collaborator, partnering closely with businesses to enhance their communication strategies. Together, she endeavors to transform messages into impactful presentations that captivate and inspire intended audiences, guiding them towards informed decisions and empowering storytellers to convey their narratives with confidence. In her podcast appearances, Emily Schneider passionately advocates for the significance of well-designed presentations. She underscores how effectively framing narratives can lead to stronger messages, resulting in increased sales, enhanced relationships, and overall business triumph. Through her insights, listeners gain practical advice on elevating presentations to new heights and forging deeper connections with their audiences. Emily is driven by her passion for storytelling and design, eagerly sharing her expertise to illuminate the transformative potential of design in PowerPoint presentations. She invites discussions on how business leaders can thrive amidst today's competitive landscape by harnessing the magic of storytelling. &nbsp; Links Mentioned in this Episode: Want to learn more? Check out Emily Schneider's website at https://www.iamemilyschneider.com/ Check out Emily Schneider on LinkedIn at <a href="https://www.linkedin.com/in/emilyschneider719" target="_blank"...

Creating a Positive Workplace Culture in the Construction Industry In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Chad Prinkey, the founder and CEO of Welbilt Construction Consulting. Chad, who also hosts "The Morning Huddle Construction Show" and authored "Well Built: How the Top 2% of Construction Contractors Create Superior Value, Profits, and Excellence," shared valuable insights on creating a great workplace culture in the construction industry. This blog post delves into their conversation, highlighting how construction companies can foster a positive work environment that translates into superior business performance. Chad Prinkey emphasizes that actively engaged employees are crucial for the success of any construction company. In an industry characterized by high stress, high demand, and low margins, companies that foster a positive workplace culture can achieve a self-perpetuating cycle of happy employees, happy customers, and higher profits. Key takeaways include the importance of employee engagement, creating a positive atmosphere, and understanding that happy employees lead to happy customers, which in turn leads to higher profits. Leaders can implement practical steps such as seeking feedback, demonstrating that they are listening, and considering flexible work schedules. Chad highlights Block, a general contractor in Texas and Louisiana, as a successful example of improved people leadership. Over the past three years, Block has increased employee engagement scores by adding a dedicated HR professional, implementing ongoing training and development programs, updating the benefits plan, and improving communication. Chad also discusses the significant costs associated with employee turnover in the construction industry, particularly for roles like estimating and project management. To mitigate turnover, companies should focus on becoming training organizations that grow their own talent and implement strategies to retain employees, such as offering competitive benefits and creating a positive work environment. About Chad Prinkey: Chad Prinkey is the Founder and CEO of Well Built Construction Consulting, an organization that has carved out a niche in exclusively serving the small to mid-size commercial general contractors, construction managers, specialty contractors, owners, and developers in the building industry.  Prinkey's approach is hands-on, deeply invested in team skill enhancement, devising effective compensation structures, and fortifying communication within construction teams. His strategic vision goes beyond troubleshooting; it's about nurturing a culture where continuous improvement and leadership excellence are the norms in the building industry. Prinkey's expertise lies in strategically refining construction practices, guiding companies through the complexities of the market, and elevating industry standards. He steers organizations toward enduring success and operational distinction through consulting and facilitation. Prinkey's professional trajectory is defined by a strong focus on enhancing the operational aspects of construction companies and project teams. His extensive experience includes delivering keynotes and programs to over 120 construction companies and multiple associations, emphasizing his influence and reach within the industry. Prinkey is also the host of his weekly podcast, The Morning Huddle. Interviewing experts from across the building industry, Prinkey shares insightful and educational messages with listeners looking to impact the industry positively. Well Built distinguishes itself with a...

Ensuring Work Quality and Safety: The Future of Quality Management &nbsp; In a recent episode of "The Thoughtful Entrepreneur Show," host Josh from UpMyInfluence.com interviewed Matt Kleiman, co-founder and CEO of Cumulus Digital Systems. The discussion highlighted Cumulus's pivotal role in enhancing work quality and safety in mission-critical industries. This blog post distills the key insights and actionable advice shared during the episode, offering a comprehensive guide for those aiming to improve operational efficiency and safety within their organizations. Cumulus Digital Systems is a quality management system tailored for mission-critical facilities, ensuring tasks are performed correctly and safely. Matt Kleiman, inspired by his energy sector background and the lessons from the Deepwater Horizon disaster, developed Cumulus to proactively prevent such incidents. The system has significantly impacted various industries, including energy, data centers, and semiconductor fabrication, by guiding workers through tasks and validating their work to avoid costly and dangerous incidents. One of the standout benefits of Cumulus is cost avoidance, saving companies millions by preventing incidents before they occur. Additionally, Cumulus enhances safety outcomes by reducing the risk of accidents and injuries, fostering a safer work environment. The company is also committed to raising awareness about the importance of work quality and safety, overcoming resistance to change, and leveraging AI for continuous improvement. For organizations seeking to enhance safety and reliability, exploring Cumulus's resources and tools is a crucial step towards achieving these goals. &nbsp; About Matthew Kleiman: Matthew Kleiman serves as co-founder &amp; CEO of Cumulus Digital Systems, an award-winning connected worker platform that ensures mission-critical work is done right the first time, every time. With previous experience leading teams at Shell and Draper, Matt leverages his industry knowledge to build positive, lasting impact in the industry. &nbsp; About Cumulus Digital Systems: Cumulus is a Quality Management System (QMS) that ensures critical construction and maintenance activities are done right the first time, every time. By integrating AI-powered workflows and connected IoT devices, the Cumulus QMS improves the productivity and quality of critical work, such as bolt tightening, welding, and pressure testing. To date, Cumulus has been used to manage over 7,000,0000 work completions across industries such as energy, construction, manufacturing, semiconductors, data centers, transportation, chemicals, renewables, and more. In addition to improving safety and sustainability, our technology also has been proven to reduce costs for quality control and data review by over 60%. Cumulus is headquartered in Waltham, Massachusetts, with additional offices in Houston, Texas, and Kuala Lumpur, Malaysia, and serves customers across the globe Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: &nbsp; Want to learn more? Check out Cumulus Digital Systems website at https://cumulusds.com/ Check out Cumulus Digital Systems LinkedIn at https://www.linkedin.com/company/cumulus-digital-systems Check out Matthew Kleiman on LinkedIn at https://www.linkedin.com/in/kleimanmatthew Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are...

Mastering Digital Marketing: Enhancing Engagement and Brand Identity In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Manish Dudharejia, the Founder and CEO of E2M Solutions, to discuss the intricacies of digital marketing. This episode is packed with valuable insights and actionable tips for entrepreneurs looking to enhance their digital marketing strategies. Here, we break down the key takeaways from their conversation to help you navigate the digital marketing landscape effectively. Manish emphasizes the importance of **Search Engine Optimization (SEO)**, not just focusing on keywords but also on content quality, user experience, and technical aspects. He advises creating high-quality, relevant content, ensuring a user-friendly website, and paying attention to technical SEO elements like site structure and meta tags. Additionally, leveraging data analytics is crucial for understanding your audience and measuring marketing effectiveness. Manish suggests tracking key metrics, using analytics tools like Google Analytics, and conducting A/B tests to optimize strategies. Content marketing and social media are pivotal in engaging your audience. Manish recommends developing a content calendar, creating diverse content types, and using storytelling to make content relatable. On social media, selecting the right platforms, maintaining a consistent posting schedule, and actively engaging with your audience are essential. Building a strong brand identity is also crucial; this involves developing a unique brand voice, creating a consistent visual identity, and crafting a compelling brand story. Investing in paid advertising can further boost your efforts, with targeted ads and careful budget management to ensure a good return on investment. About Manish Dudharejia: Manish Dudharejia is the President and Founder of E2M Solutions Inc, a San Diego Based Digital Agency that specializes in SEO, Content Marketing, and Website Design &amp; Development. With over 10 years of experience in the Technology and Marketing industry, Manish is passionate about helping online businesses to increase their branding on the internet. About E2M Solutions Inc: E2M is a Full Service White Label Digital Agency. We specialise in providing Website Design &amp; Development, WordPress Development, Shopify Development, WooCommerce Development, eCommerce Stores, Digital Marketing Services (SEO, Local SEO, eCommerce SEO, Content Marketing), and Content Writing Services. Our primary business model is to provide white label services to Digital marketing agencies, Website design and development agencies, Branding and digital agencies. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out E2M Solutions Inc. website at https://www.e2msolutions.com/ Check out E2M Solutions Inc. on LinkedIn at https://www.linkedin.com/company/e2m-solutions/ Check out Manish Dudharejia on LinkedIn at https://in.linkedin.com/in/manishdudharejia &nbsp; Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What...

The Power of Improv in Enhancing Communication Skills &nbsp; In a recent episode of the Thoughtful Entrepreneur podcast, host Josh had an engaging conversation with Ross Kimball, the founder of Show Up Better Today. Ross shared his journey from a hesitant improv student to a communication coach for high performers in various fields. This blog post delves into the main themes of their discussion, offering valuable insights and actionable advice on how improv can significantly improve communication skills. Ross Kimball's journey into improv began with a significant delay. He signed up for an improv class but took two years to attend due to fear and self-doubt. This hesitation is common among many individuals who fear stepping out of their comfort zones. Ross's experience highlights the importance of taking that first step, no matter how daunting it may seem. Ross emphasizes that improv is not about being funny or quick-witted. Instead, it's about being present, responding authentically, and making others look good. This mindset shift can be transformative for high performers who often struggle with overthinking and self-editing. One of the most significant benefits of improv is the ability to quiet the self-editor in our minds. Josh shared his personal experience of how improv helped him relax his analytical brain, allowing him to be more comfortable and spontaneous in various situations. This reduction in self-censorship can lead to more authentic and effective communication. Improv also enhances listening skills, builds confidence, reduces performance pressure, and fosters a supportive communication environment. By incorporating practical improv techniques into daily life, individuals can significantly improve their interactions in both personal and professional settings. For more information on Ross Kimball and his work, visit Show Up Better Today. &nbsp; About Ross Kimball: Ross is an actor, writer, and comedian who uses his experience in the entertainment industry to motivate and encourage individuals to become dynamic communicators. Ross is passionate about instilling confidence and giving practical tools to those who want to be more undeniable on stage, in a meeting, or at the next mandatory cocktail hour. Ross lives in Los Angeles with his amazing family and two orange trees. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: Want to learn more? Check out Show Up Better Today website at https://showupbettertoday.com/ Check out Kevin Roy on LinkedIn at https://www.linkedin.com/in/ross-kimball-a354944/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Unlocking Holistic Revenue Growth: The Visionary Entrepreneur's Path &nbsp; In this episode of the Thoughtful Entrepreneur, your host Josh Elledge interviewed Jackson Calame, founder of First Class Business, to explore the nuances of helping visionary entrepreneurs achieve holistic revenue growth and sustainable success. Jackson's methodology is grounded in effective leadership, human connection, and a thorough understanding of business infrastructure. This blog post distills the key insights from their discussion, providing actionable advice and detailed explanations to guide entrepreneurs on their path to success. Jackson Calame compares First Class Business to Alfred, Batman's butler, ensuring that visionary entrepreneurs can concentrate on their strengths without burning out. The company offers a robust support system covering various business operations, including infrastructure and process, vision and culture, leadership and management, marketing and sales, and fulfillment and support operations. Jackson emphasizes the importance of regularly assessing business infrastructure, cultivating a strong organizational culture, and investing in leadership training for sustainable success. Jackson underscores the significance of entrepreneurs focusing on their strengths as visionaries and CEOs. He advocates leveraging resources like webinars and books, such as "The Effective Executive" by Dr. Peter Drucker, to enhance executive effectiveness. Entrepreneurs are encouraged to identify their core competencies, engage in continuous learning, and delegate tasks outside their strengths to capable team members. By doing so, they can maximize their impact and drive their businesses toward holistic growth. &nbsp; About Jackson Calame: Jackson teaches visionary entrepreneurs how to unlock sustainable revenue growth and expand their legacy by becoming a Power Brand in their market. 96% of businesses fail within the first 10 years. Jackson teaches businesses, not only how to avoid failure, but how to win, by becoming a true leader in their market.  Having worked in, launched, and scaled several successful startups in the b2b industry &amp; SaaS space, servicing thousands of SMBs, Jackson has seen firsthand that even the best operators struggle and often fail. The problem begins with poorly managed growth, due to establishing a weak foundation, which inevitably leads to collapse. Jackson and his teams prepare business owners and executives to bridge their growth gaps. Collectively, we often fill the roles of COO, CMO, or CEO during this transformative process. Your key to success as growth occurs and operations shift, will require that you evolve. Developing an incredible culture, built around a clear vision dedicated to customer satisfaction, must be the focal point of a company's mission in order to ultimately thrive. Most operators think they are prepared for this. The truth is, you aren't. Personal growth will be necessary. Personnel shifts will occur. Cuts will likely be made as accountability begins to expose who your contenders are, and who your pretenders are. It’s not personal, it’s business. And in order for everyone to win, a business can only afford to have leaders who pull their own weight, who add value to the mission, not anchors who will hold you back. If your business is ready for a powerful shift that empowers you to maximize your potential, Jackson and his team members are the key players you need on your team, to make it happen. &nbsp; About First Class Business: &nbsp; First Class Business is founded on the principle that we can help you achieve sustainable revenue by partnering with you at a higher...

Embracing the Aliveness Mindset: A Guide to Leading with Passion, Purpose, and Joy In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge conversed with Jack Craven, an executive leadership coach and author of "Aliveness Mindset: Lead and Live with More Passion, Purpose, and Joy." Their discussion explored leadership, emotional intelligence, and living a fulfilling life. This blog post distills key insights from their conversation, offering actionable advice to help you lead with more passion, purpose, and joy. Jack Craven's "Aliveness Mindset" emphasizes living and leading with passion and purpose. It involves reducing reactivity, accessing emotional intelligence, and aligning with true desires. Key themes include reducing reactivity through mindfulness practices, identifying core values by reflecting on peak experiences, and setting intrinsically rewarding goals. Craven also highlights the importance of perseverance, modeling your best self, and taking practical steps to experience more aliveness daily. To experience more aliveness, Jack advises listening to your heart, making heart-centered decisions, and prioritizing activities that make you feel alive. Reframe your perspective on your current role to find meaning, and be open to change if your current path isn't fulfilling. By staying committed to your values, trusting your instincts, and taking small actions daily, you can transform both your personal and professional life, leading with passion, purpose, and joy. About Jack Craven: With a diverse background as a trial lawyer, seasoned CEO, long time member of Young Presidents Organization (YPO) mindset author, distinguished executive coach, and C-Suite team facilitator, Jack Craven has spent the last 9 years leading countless CEOs and their C-Suite teams into more fulfilling, authentic lives. In his work over the past decade, Jack continually found what he personally experienced in his long-term CEO role–executives aren’t necessarily satisfied with their lives but feel guilty asking for more because they know they are privileged and blessed. Through his “Living All In” philosophy, he has helped leaders and their companies reach the pinnacle of their potential. He aids leaders in honing their effectiveness and fulfillment by pinpointing drivers, strengths, and blind spots and helps them discover deeper purpose, joy, and happiness in their lives. Jack seamlessly blends his experience with neuroscience-based practices and insights from the Enneagram personality system to facilitate transformative coaching results. Since 2007, Jack has also been an active member and one of only 120 certified facilitators worldwide for the Young Presidents’ Organization (YPO), the world’s leading community for chief executives, giving him a profound understanding of contemporary leadership dynamics. Prior to his work with executive leadership, Jack was the CEO of his family’s business, Craven Closeouts, for nearly two decades. He began his career as a trial lawyer with the Chicago State’s Attorney’s Office and then moved into private practice. To help executives become fully immersed in their aliveness and live their best professional and personal lives, on April 2, 2024, Jack will launch his first book, Aliveness Mindset: Lead and Live with More Passion, Purpose, and Joy, with publisher Forefront Books. Jack received his J.D. from the Chicago-Kent College of Law, Illinois Institute of Technology, and his B.A. in Political Science, Criminal Justice from Indiana University Bloomington. Just as passionate about his personal pursuits, Jack loves keeping. About Aliveness Mindset (Book): In Aliveness Mindset, Jack explains his groundbreaking method to achieve an “Optimal State,” which provides clarity, confidence, growth, and natural concentration. This is honed through implementing “Living All In Tools” and by first grasping an “Aliveness Mindset” and then putting it into

Scaling Your Agency with a Fractional CFO In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Michael Wark, a fractional CFO and the founder and CEO of Trimline. Michael specializes in helping agency owners scale their businesses, and during the interview, he shared invaluable insights into the challenges agency owners face, the benefits of hiring a fractional CFO, and actionable advice for those looking to grow their agencies. This blog post will delve into the key themes discussed in the episode, breaking down each tip in detail to provide a comprehensive guide for agency owners. A fractional CFO is a part-time Chief Financial Officer who provides financial expertise and leadership to businesses that may not need or cannot afford a full-time CFO. This role is particularly beneficial for small to mid-sized businesses, including agencies, that are in the growth phase and need strategic financial guidance. Michael Wark suggests that agency owners typically consider hiring a fractional CFO when they have a team of at least 2-3 people and are generating revenue between $500,000 to $5 million. At this stage, businesses are navigating the "valley of death" in their growth curve, where financial missteps can be particularly costly. One of the first areas Michael addresses with his clients is their profit margins. Many agencies struggle with pricing their services correctly, leading to thin margins that can hinder growth. Cash flow is another common challenge for growing agencies, and Michael emphasizes the importance of maintaining a healthy cash flow to support growth. As agencies grow, it's crucial to focus on building long-term value. Michael advises agency owners to think beyond immediate profits and consider the overall value of their business. By focusing on key areas such as fixing margins, solving cash flow issues, and building enterprise value, a fractional CFO can provide the financial leadership needed to navigate the challenges of growth. &nbsp; About Michael Wark: Michael Wark is a qualified Chartered Accountant with over 19 years of commercial experience. He is the founder of Trimline which helps small agency owners achieve an exit through strategic support and coaching. The coaching is anchored in the numbers but expands quickly beyond that to focus on strategy, and unpacking the key pillars of value that you need to be building alongside improving your numbers. With a deep understanding of best practices for agencies small and large, he guides owners through the growth phase to exit with expertise and care. &nbsp; About Trimline: Trimline helps business owners acheive an exit through strategic support and coaching. You get an experienced leader on your team at a fraction of the cost and time. Our regular meetings are designed to give you a deeper insight into your numbers, and help you plan for the future. We are here to build real value in your business, and share our insights into best practices from across our extensive industry experience. Our guaranteed confidentiality is a critical outlet for founders. It means you can work through sensitive ideas or problems you can’t share with your existing team. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: &nbsp; Want to learn more? Check out the Trimline website at https://trimline.co/ Check out Trimline on LinkedIn at https://www.linkedin.com/company/trimline-co/ Check out Michael Wark on LinkedIn at https://au.linkedin.com/in/michael-wark-18627628 Don’t forget to subscribe to The Thoughtful...

Implementing AI in Customer Support In a recent podcast episode, Josh, the host, engaged in an enlightening conversation with Joanne, the CEO of Zingtree. They explored the intricacies of customer support, the role of AI in enhancing customer experiences, and Zingtree's unique approach to ensuring seamless and efficient support for large, complex, and compliant businesses. This blog post breaks down the key insights from their discussion, offering actionable advice and expert recommendations for businesses looking to improve their customer support systems. Joanne emphasized the critical role of customer experience (CX) in business success, noting that poor customer experiences can lead to significant negative impacts such as reduced client retention and lower customer satisfaction. Despite substantial investments in the customer support space, many companies still struggle to provide satisfactory experiences. Joanne highlighted that 85-90% of people report subpar experiences when interacting with customer support lines or chatbots, pointing out that traditional ticket-based systems often lead to prolonged and frustrating processes for customers. Zingtree aims to revolutionize customer support by eliminating the need for tickets, envisioning a future where issues are resolved instantaneously. Joanne shared insights into how AI can be leveraged to provide immediate solutions to customer issues, reducing the need for human intervention and enhancing efficiency. For large, complex enterprises, implementing AI requires a solid foundation, including data cleanliness, workflow optimization, and a phased approach to AI integration. Zingtree's consultative approach ensures they understand the specific goals and pain points of each business, fostering long-term partnerships and providing tailored solutions. About Juan Jaysingh: Juan Jaysingh is President and CEO at Zingtree, leading the company’s mission to transform complex processes into clear actions for businesses around the globe. Since becoming CEO in January 2020, Juan has focused on scaling and expanding Zingtree as a profitable, B2B SaaS organization working with over 700 customers worldwide. Juan’s years of experience in tech entrepreneurship include his time at Universal Tennis, the sports tech startup behind UTR Powered by Oracle. Juan led the GTM strategy and rollout of UTR’s community platform to elite clubs and tennis academies worldwide. Juan also founded ZeeMee, a social media community platform for high school students transitioning to college. Under his leadership, ZeeMee was named to the inaugural CNBC Upstart 25 in 2017. Before ZeeMee, Juan held various technology consulting roles. An accomplished tennis player, Juan immigrated to the United States alone at the age of 14. A chance encounter landed him full tennis scholarships to study and compete at Georgetown Prep and then at American University. Juan says passion and integrity drive his work ethic. As he likes to say, “if it’s too easy, it’s probably not worth it.” Juan and his family reside in Palo Alto, California. About Zingtree: Zingtree is the AI enabled CX automation platform that helps B2C enterprises automate actions, self-service and agent effectiveness. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Zingtree website at https://zingtree.com/ Check out Zingtree on LinkedIn at https://www.linkedin.com/company/zingtree Check out Zingtree on Facebook at <a href="https://www.facebook.com/ZingtreeForBusiness/" target="_blank"...

Mastering Financial Validation: Insights from Chris McCall In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Chris McCall, the co-founder and CEO of Valid8 Financial, to delve into the intricacies of financial validation for businesses. This episode is a treasure trove of insights for entrepreneurs looking to solidify their financial strategies and ensure sustainable growth. Here, we break down the key takeaways and actionable advice shared by Chris McCall. Financial validation is a critical process for any business, ensuring that financial data is accurate, reliable, and aligned with the company’s strategic goals. Chris McCall emphasizes the importance of this process in building investor confidence and guiding business decisions. Key components include the accuracy of financial data through regular audits and automated systems, reliability and consistency via standardized reporting and historical data analysis, and alignment with strategic goals through goal-oriented financial planning and performance metrics. Investors need to trust that a company’s financial data is accurate and that the business is on a solid financial footing. Chris McCall shares several strategies to build and maintain this trust, such as transparent communication with regular updates and open dialogue, demonstrating financial health through strong balance sheets and effective cash flow management, and showcasing a proven track record with consistent performance and case studies. By following these strategies, entrepreneurs can build a robust financial foundation that supports sustainable growth and long-term success. About Chris McCall: As CEO and Cofounder, Chris leads VALID8’s vision, strategy, and execution. Prior to cofounding VALID8, Chris led marketing as Chief Marketing Officer for NexGen Storage where he built a world class marketing team around strategic market analysis and product management. Chris started his career as an Electrical Engineer designing systems forBoeing 747’s. Identifying the need to modernize the engineering design data infrastructure, he revamped how system design software could leverage large datasets more effectively. Passionate about extracting value from big data systems, Chris took on several product roles with start-ups acquired by F500 companies HP and SanDisk. About Valid8 Financial: Valid8 Financial has become the global leader in Verified Financial Intelligence (VFI) and is used on the highest profile, most complex bankruptcy, fraud, and cryptocurrency cases in the world, but it all started with a frustrated team of accountants trying to untangle a Ponzi scheme case in 2017. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Valid8 Financial website at https://www.valid8financial.com/ Check out Valid8 Financial on LinkedIn at https://www.linkedin.com/company/greenbananaseo/ Check out Chris McCall on LinkedIn at https://www.linkedin.com/in/cmccall/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation...

Mastering Business Leadership with Performance Science In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Dr. Carla Fowler, the Managing Director of Thaxa Executive Coaching. Dr. Fowler shared her expertise on leveraging performance science to help business leaders achieve their ambitious goals. This blog post delves into the key themes discussed in the episode, offering actionable advice and in-depth insights for business leaders looking to enhance their performance and achieve success. Dr. Carla Fowler emphasizes the importance of applying performance science principles to business leadership. Performance science, which draws from psychology, neuroscience, and behavioral economics, provides evidence-based strategies to optimize performance and achieve goals. One of the core principles Dr. Fowler advocates is the need for brutal focus. In today's fast-paced business environment, leaders often juggle multiple tasks, leading to burnout and decreased productivity. Dr. Fowler suggests identifying core priorities, time blocking, and regular review to maintain focus and ensure that important tasks receive the attention they deserve. Visibility and reputation play a crucial role in attracting opportunities and building a successful business. Dr. Fowler highlights the importance of building a personal brand, leveraging social media, and showcasing success stories. Additionally, she discusses the superpower of scaling sales conversations to build networks and resilience. Effective sales conversations can lead to increased opportunities and a robust network. Strategies include developing a sales script, practicing active listening, and consistent follow-up. Dr. Fowler's coaching process involves longer initial sessions to establish clarity and focus, followed by ongoing support and coaching sessions to help clients practice skills and work towards their goals. &nbsp; About Carla Fowler, MD PhD: Carla Fowler, MD PhD founded THAXA out of a passion for performance science, where the fields of strategy, productivity, and psychology intersect. Since its inception in 2013, THAXA’s scientific approach to individualized coaching has attracted a devoted client base of dozens of executives at firms ranging from Fortune 500 technology companies to venture-backed startups to innovative nonprofits. Carla’s coaching methods draw upon the multidisciplinary field of performance science to generate the best ideas surrounding strategy, execution, and mindset to assist leaders in their endeavors. Over the past 10 years, she has distilled the key principles of performance into understandable concepts and a method that helps leaders incorporate these ideas into their day-to-day performance, helping them go faster and improving their results. Outside of her coaching, Carla truly enjoys sharing her key performance principles with audiences while engaging in thought-provoking conversations surrounding her passion for performance science. Carla graduated from Brown University magna cum laude, earned her MD and PhD at the University of Washington, and completed her internship in general surgery at Stanford University. About THAXA: THAXA® is a boutique executive coaching firm that leverages the best ideas from performance science to help its clients focus their strategy, execution, and mental state as they pursue ambitious goals. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out THAXA® website at https://www.thaxa.com/ Check out Carla Fowler, MD PhD on LinkedIn at <a href="https://www.linkedin.com/in/carla-fowler/" target="_blank"...

The Value of Experience in Executive Coaching In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a compelling conversation with Gary Cohen, the managing partner and executive coach at CO2 Coaching. The discussion delved into the nuances of executive coaching, particularly for CEOs and company presidents. Gary Cohen shared his wealth of leadership, coaching, and business strategy knowledge, offering listeners practical advice and profound insights. This blog post will distill the key themes and tips from the episode, providing a valuable guide for business leaders and entrepreneurs. Gary Cohen highlighted the significance of practical experience in executive coaching, stressing that coaches who have held similar leadership roles can offer more relevant and actionable advice. He also introduced the CO2 Coaching framework, which focuses on helping clients reclaim their time by delegating or streamlining tasks. Additionally, Gary emphasized the importance of balancing cost reductions with revenue gains to ensure a sustainable business model. These strategies are crucial for effective time management and financial health, enabling leaders to concentrate on strategic initiatives. The conversation also touched on fostering a culture of accountability and learning from failures. Gary discussed the role of leaders in setting clear expectations and holding team members accountable, which drives performance and alignment with organizational goals. He advocated for a blame-free culture that encourages innovation and continuous improvement. Furthermore, Gary underscored the necessity of emotional detachment in business decisions and the power of asking the right questions to engage and empower team members. By exploring coaching opportunities, business leaders can enhance their skills and drive their organizations to success. About Gary Cohen: Gary is famous for asking; he wrote the book on it. He probes his clients with the only kind of questions that can produce change: unexpected ones. From the client’s answers, this dedicated Minneapolis leadership coach offers not just insights but alternative courses of action. “There always are several good roads to Rome,” he says. “The key is to identify the one that best fits both your head and heart.” He focuses on the destination–and not the possible curves in the road–for a simple reason: most obstacles are artificial, and the rest are in our heads. “Clear your head,” he believes, “and the obstacles disappear.” This may explain why Gary’s clients call him “eccentric in exactly the right way.” Gary has yet to meet a client who wants to be ordinary, and he helps them enjoy unusual success by employing unusual approaches. CEO experience: Managing Partner and Co-founder of CO2 Partners, LLC (2004), an Executive Coaching and Leadership Development Firm. Founded ACI in 1989 with $4,000 and two employees, then grew 48 percent compounded annually for 12 years to over 2,200 employees and went public on the NASDAQ. ACI was one of Venture Magazine’s Top 10 Best Performing Businesses and Business Journal’s 25 Fastest Growing Small Public Companies, and Gary was an Entrepreneur of the Year finalist. Board memberships: All Kinds of Minds, Harvard Alumni Club of Minnesota, IC Systems, Inc., Richfield Bank, ACI, Telecentrics,, Outward Bound National Advisory, HBS Alumni Club of Minnesota (Past President), Minnesota Zoo Foundation among others. Author: Just Ask Leadership: Why Great Managers Always Ask the Right Questions (McGraw Hill 2009); articles for Business Week, Leader to Leader, and Forbes. Clients: Unilever, Intel, Genentech, MetLife, Thermo-Fisher, and 100-plus entrepreneur-led businesses. <strong...

Embracing Innovation, Technology, and Customer-Centric Strategies In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge, founder of UpMyInfluence.com, engaged in a compelling conversation with Dawid Sobieski, the creative force behind Plumcat Studio and Flux Verse. Their discussion explored the intricacies of entrepreneurship, offering listeners a wealth of actionable advice and expert insights. This blog post distills the key takeaways from their dialogue, providing a detailed guide to thoughtful entrepreneurship. Josh and Dawid underscored the importance of authenticity in building a personal brand, emphasizing that your brand should genuinely reflect your values and mission. Consistency across all platforms is crucial for building trust and recognition. They also highlighted the significance of quality over quantity in networking, advocating for meaningful relationships over superficial connections. Offering value to your network without expecting immediate returns fosters goodwill and trust. Actionable tips include defining your core values, auditing your online presence, attending industry events, and engaging actively on social media. Dawid stressed the need for adaptability and innovative thinking in the ever-evolving business landscape. Encouraging creativity within your team can lead to groundbreaking ideas and solutions. Both speakers discussed the effective use of technology to streamline operations and enhance productivity, advising entrepreneurs to stay updated with new tools and platforms. Additionally, understanding your audience and delivering exceptional value are pivotal for a customer-centric approach. Regularly conducting surveys and personalizing services based on customer data can significantly improve your offerings. About Dawid Sobieski: Dawid Sobieski, born in 1990 in Szczecin, Poland, grew up amid the transformative aftermath of communism's collapse. Inspired by his father's entrepreneurial spirit, Dawid pursued a Master's in Law before founding Plumcat during university. Starting with animation tutorials and a small ad project, his passion for creative storytelling blossomed into an international success story. Together with his wife, Dawid navigated early challenges in Barcelona, establishing Plumcat as a pioneer in remote work. Now based in Bansko, Bulgaria, Dawid leads Plumcat's global team, shaping its innovative animation and marketing ventures while indulging in hobbies like surfing and mountain biking. Dawid Sobieski, co-founder of Plumcat, embarked on a journey from Poland's post-communist era to becoming a leader in animation and video marketing. Beginning with a humble animated ad in Szczecin, Dawid's dedication to creative excellence and remote work innovation propelled Plumcat onto the global stage. From Barcelona to Bansko, he and his wife have cultivated a diverse team across continents, delivering cutting-edge solutions to clients worldwide. Beyond business, Dawid finds joy in surfing, mountain biking, and composing music, embodying his lifelong passion for creativity and adventure. About Plumcat Studio: Fully remote design &amp; animation studio that produces original content for international clients from various industries. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Plumcat Studio website at https://plumcatstudio.com/ Check out Plumcat Studio on LinkedIn at https://www.linkedin.com/company/plumcat/ Check out Dawid Sobieski on LinkedIn at <a href="https://pl.linkedin.com/in/dawid-sobieski-350b12109" target="_blank"...

The Power of Print in a Digital World &nbsp; In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Alysha Burch, the founder and creative director of Square Root Creative, to explore the often-overlooked power of print in today's digital-centric marketing landscape. Alysha shared valuable insights into how print can complement digital strategies, the nuances of effective print marketing, and best practices for creating impactful print materials. This blog post delves into the key takeaways from their conversation, offering actionable advice for businesses looking to leverage print in their marketing efforts. Despite the dominance of digital marketing, print remains a powerful tool for engaging consumers. Alysha highlighted several reasons why print should not be overlooked: it provides a tactile experience that digital cannot replicate, offers longevity as print materials often stay in homes for days or weeks, and garners more trust from consumers who may perceive digital content as less reliable due to online scams and misinformation. Alysha emphasized that print and digital should be seen as complementary, with print reinforcing digital messages to enhance overall marketing effectiveness. Alysha shared several best practices for effective print marketing. Choosing the right paper is crucial; it should match the message and audience, with high-end paper for luxury products and more approachable paper for everyday items. Color psychology is also important, as different colors evoke different emotions and should align with the brand's overall color scheme. The layout and design should guide the reader's eye logically, with clear headlines and engaging visuals. Specialty embellishments like gold foil can add a touch of luxury, and testing and iteration are essential to refine materials before a full rollout. Leveraging data for targeted print campaigns and integrating print with digital strategies can further enhance the impact of print marketing. &nbsp; About Alysha Burch: &nbsp; Square Root Creative is the brainchild of Alysha Burch, a 30-year industry veteran. This full-service agency was established in 2002, when Alysha saw the need for a creative house that delivered effective messaging across all marketing mediums. Her vision was to form a group that could think conceptually, act strategically, and design with purpose. 20 years later, the agency remains independent and solely owned, an inspiration for women entrepreneurs worldwide. A native New Yorker, Alysha utilized her connections and resources to build “a rock-star team of talented individuals.” Together this group of innovative thinkers, master storytellers, daring designers, video mavens, and tech sensations rise to any creative challenge-–pushing the boundaries of every project to deliver work that exceeds expectations. While Alysha’s passion, talent, and dedication are the foundation for “the Root,” she’s the first to say that teamwork keeps the agency moving forward. This emphasis on a collective spirit has earned her the affectionate title of “Mama Root” – a nod to the family this fearless leader has built. Prior to opening SRC, Alysha worked at top advertising and marketing agencies on Fortune 500 clients including Nestle, Panasonic, and Hasbro. When not running the Root, she can be found downtown with Mylo, her French bulldog (and the office mascot) looking at street art and discovering emerging designers, jamming to old-school hip-hop during boxing class, or enjoying a late-night meal with friends–– that is, if they will wait for her to get out of the office. &nbsp; About Square Root Creative: &nbsp; We are a full-service agency passionate about design and its ability to provoke, inspire and energize. We build strong brands with fresh ideas, engaging creative and the right mix of technology. Our agency is built on integrity, trust and teamwork. We’re independent,...

Unlocking Success for Non-Profits and Purpose-Driven Businesses &nbsp; In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Kenny Lange, a coach for non-profits and purpose-driven businesses, and the founder of Kenny Lange Coaching. Their conversation delved into the unique challenges and trends within the non-profit sector, the essence of purpose-driven companies, and practical strategies for organizations to authentically practice their core values. Kenny also highlighted valuable resources available on his website to help organizations assess their health and create a roadmap for their vision and goals. This blog post will break down the key insights and actionable advice shared during the episode. Non-profits face a myriad of challenges that can hinder their ability to achieve their missions. Kenny Lange identifies several key issues: resource constraints, including financial limitations and reliance on volunteers; leadership and governance challenges, such as board dynamics and the need for leadership development; and sustainability and impact concerns, including the complexity of measuring social impact and balancing short-term needs with long-term goals. Understanding these challenges is crucial for non-profits to navigate their unique landscape effectively. Purpose-driven companies prioritize their mission and values alongside profitability. Kenny Lange emphasizes the importance of authenticity in this approach, suggesting organizations clearly define and consistently communicate their core values, embed these values into operations, and maintain transparency and accountability. Practical strategies include conducting a values audit, developing a roadmap for vision and goals, and investing in training and development. Kenny Lange's website offers resources like health assessment tools, strategic planning resources, and leadership development programs to support non-profits and purpose-driven businesses in their journey towards impactful and sustainable success. &nbsp; About Kenny Lange: &nbsp; After selling his company that he started in his late 20s to another agency, he served as its second-in-command and helped grow their revenue by almost double in 2 years. During that time, he self-implemented a framework at that other agency and saw its impact was huge! However, he later found the System &amp; Soul Framework and wished he had found it earlier because he would have been able to help those organizations achieve more growth with less pain. Now, as a coach, he helps nonprofits and purpose-driven businesses scale by helping them focus the organization, fuel high-performance teams, and create leaders worth following. He and his wife, Rebekah, have fostered 18 kids and counting and adopted 2 in addition to their 3 biological children. They are on a mission to positively impact 10,000 kids by December 31, 2033, because kids from hard places deserve to be seen, heard, and know someone is coming to help them. &nbsp; About Kenny Lange Coaching: &nbsp; Help leaders achieve breakthrough with the System &amp; Soul Framework + The 4 Stages of Psychological Safety. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: Want to learn more? Check out Kenny Lange Coaching website at https://kennylange.com/ Check out Kenny Lange Coaching on LinkedIn at https://www.linkedin.com/company/kennylangecoaching/ Check out Kenny Lange on LinkedIn at https://www.linkedin.com/in/kennylange/

The Importance of Marketing in Podcasting In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge interviewed Lorraine Ball, a seasoned podcast host, marketing strategist, and the founder of "More Than a Few Words." Their discussion explored the nuances of podcast marketing, industry trends, and practical strategies for businesses aiming to boost their marketing efforts. This blog post will distill the key insights and tips shared by Lorraine Ball, offering a comprehensive guide for podcasters and marketers alike. Lorraine emphasized the critical importance of understanding your audience as a foundation for any successful podcast marketing strategy. Conducting audience research through surveys, social media polls, and analytics tools can help gather data on your audience's demographics, interests, and listening habits. Building a strong, recognizable brand for your podcast is also essential. This involves developing a unique value proposition and ensuring consistent branding elements like podcast artwork, intro music, and episode format align with your brand identity. Lorraine discussed leveraging social media and the rise of video content as powerful tools for promoting podcasts. Tailoring content for each social media platform and engaging with your audience through comments, discussions, and interactive content like polls and Q&amp;A sessions can significantly boost your reach. Additionally, incorporating video by recording video versions of episodes and creating short clips for social media can increase engagement. Lorraine also highlighted the importance of SEO for podcasts and email marketing, suggesting keyword research, providing transcriptions, building an email list, and sending regular newsletters to keep your audience engaged. About Lorraine Ball: After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed. As an entrepreneur, author, and professional speaker, she shares what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. Every conversation is filled with creative ideas, practical tips, and decades of real-world experience. &nbsp; About More Than A Few Words Podcast: It started as a conversation with friends. When someone would drop by the office, I would pull out my iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born. Over the last fourteen years, there have been conversations with marketing celebrities, professionals and business owners like you. There were some laughs and lots of good information along the way. Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration. And now, there is a book. More than a Few Written Words is extension of those conversations with some of my favorites guests from around the globe, sharing their expertise in a new format. I hope you enjoy reading this essay collection as much as I enjoyed assembling it. &nbsp; Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Lorraine Ball at https://morethanafewwords.com/host-lorraine-ball/ Check out Lorraine Ball on LinkedIn at https://www.linkedin.com/in/lorraineball/ Don’t forget to subscribe to The Thoughtful...

The Impact of AI on the Software Development Industry In a recent episode of our podcast, we had the pleasure of speaking with Marc Karasu, the Chief Marketing Officer of Vention, a leading software engineering company. The conversation delved into various aspects of Vention's services, the intricacies of hiring a developer, the transformative impact of AI on the industry, and much more. This blog post aims to break down the key insights from the episode, providing actionable advice and thorough explanations to guide our listeners. Vention offers a wide range of software engineering services tailored to meet the unique needs of their clients, including custom software development, mobile app development, web development, and cloud solutions. Their approach is highly client-centric, focusing on understanding the unique requirements of each business and delivering customized solutions that drive growth and efficiency. Marc also shared invaluable tips for hiring the right developer, emphasizing the importance of defining project needs clearly, evaluating both technical skills and cultural fit, and leveraging professional networks and platforms like LinkedIn and GitHub. Artificial Intelligence (AI) is revolutionizing the software development industry, and Marc highlighted several key areas where AI is making a significant impact. AI-powered tools are streamlining various aspects of the development process, such as automated code generation, bug detection, and predictive analytics, thereby enhancing efficiency and quality. Additionally, AI is improving user experience through personalization and natural language processing. Vention’s growth story and their incubator for startups further underscore their commitment to innovation and support for the entrepreneurial ecosystem, making them a valuable partner for businesses and entrepreneurs looking to leverage cutting-edge software solutions. &nbsp; About Marc Karasu: Marc Karasu, Chief Marketing Officer at Vention, holds more than 20 years of experience as a growth marketer at both B2B and B2C companies - transforming brands, scaling disruptive companies, and shaping dynamic cultures. He specializes in translating customer insights into authentic and compelling messaging and has played a crucial role in the development of Vention’s 2023 rebrand. As CMO, Marc leads Vention’s three marketing divisions — Growth, Design, and Brand. He is integral in defining the department’s collective strategy and associated goals on a global scale. His diverse background in marketing leadership roles with companies such as Yahoo!, Betterment, and Ellevest, coupled with his high EQ shape Marc’s strategic approach to marketing objectives, consistently resulting in the generation of efficient user growth; brand awareness; engagement; and revenue. His early experience also extends to some of the world’s most respected creative agencies such as Chiat/Day and BBH, where he worked hands-on in creative development, media buying, and channel optimization. &nbsp; About Vention: Vention is a worldwide team of engineers and innovators, who partner with clients to transform entire industries. Our dedication and technical skill sets us apart as a true partner, capable of taking a company's vision from inception, all the way through to IPO, and even define new industry best practices. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Vention website at https://ventionteams.com/ Check out Vention on LinkedIn at https://www.linkedin.com/company/ventionteams/ Check out Marc Karasu on

Enhancing Online Presence Through Comprehensive Website Content In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Michael Chagala, the Founder and CEO of Rank Harvest Digital Marketing. The conversation delved into the intricacies of digital marketing, focusing on the evolving landscape of SEO, the role of AI in content creation, and the importance of quality content. This blog post will break down the key insights from their discussion, providing actionable advice for businesses looking to enhance their online presence. Michael Chagala emphasized the importance of staying updated with Google's algorithm changes. These updates can significantly impact search rankings, making it crucial for businesses to adapt their SEO strategies accordingly. He highlighted that quality content is king, with Google's recent updates prioritizing high-quality, relevant content. Additionally, user experience factors such as page load speed, mobile-friendliness, and easy navigation are increasingly important for SEO. Businesses should conduct regular content audits, focus on E-A-T (Expertise, Authoritativeness, Trustworthiness), and leverage analytics tools to monitor performance and identify areas for improvement. AI has revolutionized content creation, but Michael Chagala stressed the importance of humanizing AI-generated content to maintain authenticity and engagement. While AI can generate content quickly, it often lacks the nuance and emotional connection that human writers provide. Businesses should blend AI with a human touch, using AI for specific tasks like product descriptions while maintaining editorial oversight for more complex content. By identifying suitable tasks for AI, maintaining editorial oversight, and continuously experimenting and iterating, businesses can effectively leverage AI in content creation. About Michael Chagala: Michael Chagala is the founder and CEO of Rank Harvest, LLC. Rank Harvest offers premium search engine optimization services to local and national businesses in competitive markets, difficult niche ranking challenges, product launches and repairing damaged SEO. Michael’s career began sweeping the server room floor as an unpaid intern at a software development company, later progressing from software engineer to digital marketing then leadership. Michael was an executive at one of the fastest growing companies in the United States helping bring a small energy company from $20 million annual revenue to nearly $70 as part of a small team of Directors. About Rank Harvest Digital Marketing: Rank Harvest is a premium search engine optimization agency specializing in driving traffic to corporate and enterprise-level brands. We use a modern distributed workforce model without a physical office allowing for low overhead and to hire the top talent around the world. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: Want to learn more? Rank Harvest Digital Marketing website at https://rankharvest.com/ Check out Rank Harvest Digital Marketing on LinkedIn at https://www.linkedin.com/company/rank-harvest/ Check out Michael Chagala on LinkedIn at https://www.linkedin.com/in/michaelchagala/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur....

Overcoming Burnout and Fueling Success In a recent podcast episode, Julie Bee, a renowned burnout strategist, author, speaker, and coach, shared her expertise on how business owners can overcome burnout and fuel success. Julie, the author of "Burned: How Business Owners Can Overcome Burnout and Fuel Success," primarily works with B2B service providers and has a rich background in accounting and 15 years of experience running businesses. The host, Josh, delved into various aspects of burnout, including its causes, financial stress, time management, self-care routines, and leadership roles in preventing burnout. This blog post will break down each tip Julie shared, offering actionable advice and thorough explanations to guide business owners and leaders. Julie emphasized the importance of identifying the root causes of burnout, such as excessive workload, lack of control, insufficient rewards, and poor work relationships. To address these issues, she advised conducting regular assessments to ensure workloads are manageable, empowering employees by giving them more control over their tasks, recognizing and rewarding their efforts, and fostering a supportive environment with open communication. Financial stress is another significant contributor to burnout, and Julie highlighted the importance of effective financial planning and management. She recommended creating a detailed budget, monitoring cash flow, and using financial forecasting to anticipate future needs. Hiring a financial advisor and utilizing financial software can also help streamline these processes. Effective time management is crucial in preventing burnout, and Julie shared strategies like prioritizing tasks, delegating responsibilities, and setting boundaries between work and personal life. She suggested using time management tools, time blocking, and scheduling regular breaks to maintain energy levels. Additionally, Julie stressed the importance of self-care routines, including physical exercise, mindfulness practices, and healthy eating. Leaders play a crucial role in preventing burnout by promoting work-life balance, providing support, and leading by example. Regular check-ins, offering training on stress management, and fostering a positive work environment are essential strategies for leaders. Julie Bee's insights provide valuable guidance for business owners and leaders looking to overcome burnout and fuel success. For more in-depth strategies and insights, consider reading her book and exploring her coaching services. About Julie Bee: Julie Bee is the business owner burnout strategist, author, and speaker. She’s been dubbed the “small business fixer" by her clients and peers. Her book, Burned: How Business Owners Can Overcome Burnout and FUEL Success, is available for pre-order now, and will drop on June 18, 2024.  With over 15 years in the entrepreneurial field, Julie has solidified her reputation as a dynamic consultant, a riveting speaker, and a leader who sheds light on the darker side of business ownership. She has a knack for transforming businesses from the ground up. Whether it's reshaping workplace cultures or empowering leaders, her influence proves game-changing for those who collaborate with her. Having been celebrated by Fast Company and Forbes, her insights are in high demand across the industry. About TJB Media: Successful email marketing programs are built on meeting the expectations of consumers — delivering what they want, when they want, and how they want it — and aligning those expectations with the economic interests of the enterprise. At TJB Media we combine deep expertise in all aspects of email marketing, from ESP consulting, strategy, creative, and client services to platform management,...

Leadership in High-Stakes Environments In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge conversed with Anthony "AB" Bourke, the founder and CEO of Mach 2 Consulting. AB, a former fighter pilot, keynote speaker, and entrepreneur, shared profound insights on achieving peak performance and leadership skills. Drawing from his military experience, AB provided valuable lessons applicable to both personal and professional development. This blog post delves into the key themes discussed in the episode, offering actionable advice and detailed explanations to guide listeners in their journey toward excellence. AB emphasized that leadership in high-stakes environments, such as the military, requires a unique set of skills that are equally applicable in the business world. Effective leaders must balance humility with confidence, make rapid decisions, and be adaptable to changing circumstances. Teamwork is another critical component of success, with clear communication, a safe environment for feedback, and disciplined execution being essential strategies for building a cohesive team. AB also introduced the practice of briefing and debriefing, integral to military operations and highly beneficial in business settings, ensuring clear objectives, identifying potential challenges, and reviewing performance. Josh inquired about the traits and skills required to excel as a fighter pilot, and AB provided insights that are equally relevant to business leaders. The selection process for fighter pilots is rigorous, ensuring only the best candidates are chosen, and continuous training is essential for maintaining peak performance. AB also discussed current challenges faced by leaders, such as hiring and retaining talent, adapting to a rapidly changing global economy, and integrating artificial intelligence. Through Mach 2 Consulting, AB offers interactive programs and consulting engagements designed to help organizations implement principles of peak performance and leadership, making this episode a compelling resource for aspiring entrepreneurs and business leaders. About Anthony Bourke: Major Anthony “AB” Bourke is a highly experienced F-16 fighter pilot who has flown tactical missions in countries all over the world. He has accumulated more than 2,700 hours of flight time in numerous high-performance aircraft and was one of the first pilots to fly his F-16 over New York City in the homeland defense efforts on September 11th. “AB” has added to his combat experience in the business world. He ascended early in his career to become the top-producing mortgage banker in the Western US for a prominent mortgage bank. From there he helped build a low-tech startup which grew from $500K to $65M in revenue over 3 years. Following these two endeavors, AB combined his love of business with his passion for tactical aviation to build a global training company based on the lessons he learned in the military. As CEO he has shared his message of peak performance to over 50,000 people in 9 different countries. In his latest venture called Mach 2 Consulting, Bourke shares how fighter pilots, and other organizations where performance truly matters, have developed a feedback system to ensure continuous improvement and peak performance. He challenges businesses to employ similar systems in their own organizations, and teaches them how to incorporate these invaluable techniques to achieve their full potential as individuals and as a team. About Mach 2 Consulting: Mach 2 Consulting is an independent consultancy established to deliver specialist business innovation, technical and project management consultancy services for the Aerospace and Defence sector. Providing critical support to meet our customers’ time, costs and quality requirements is our primary focus. Contact our friendly and professional team here or continue to browse our website for further information on how we can help you succeed....

Strategic Marketing, Financial Management, and Innovation In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Danny Nathan, the founder and CEO of Apollo 21, to discuss the intricacies of entrepreneurial success. This episode is packed with valuable insights and actionable advice for entrepreneurs at all stages of their journey. Below, we break down the key themes and tips from their conversation, providing you with a detailed guide to mastering your entrepreneurial endeavors. Danny Nathan emphasizes the importance of a growth mindset. Entrepreneurs must be willing to learn, adapt, and grow continuously. This mindset allows you to see challenges as opportunities rather than obstacles. Actionable advice includes investing time in continuous learning, being open to pivoting your business model based on market feedback, and developing resilience to bounce back from failures. In today’s digital age, having a robust online presence is non-negotiable. Danny Nathan highlights the importance of leveraging digital marketing strategies to reach and engage your target audience. Effective financial management is also critical for the sustainability of your business. Monitoring cash flow and financial health, creating a budget, and using financial management tools are essential practices. Staying ahead of industry trends through market research and customer feedback, and building strategic relationships through networking and partnerships, can open doors to new opportunities and resources. Implement these actionable tips and insights to navigate the entrepreneurial landscape with confidence and achieve your business goals. About Danny Nathan: After 20 years of product and technology experience, Danny has developed a habit of helping companies create new products &amp; services and launch new ventures. In the past, he’s been called a product person, a UX guy, a designer, a strategist, a marketer, a creative (and a few other choice names like “The Cleaner”). Danny has led product build and launch efforts at an international scale, run countless design sprints, and founded multiple companies. He’s applied his expertise to a variety of companies ranging from pre-seed startups to Fortune 100 corporations, including: American Express, Dyson, General Mills, the MoMA, Getty Images, Legendary Pictures, and many more. About Apollo 21: Apollo 21 helps organizations leverage venture driven growth and removes barriers to scale by building technology that solves complex business and operational challenges. We sit at the intersection of a product design studio, a venture studio, and a management consultancy. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Apollo 21 website at https://www.apollo21.io/ Check out Apollo 21 on LinkedIn at https://www.linkedin.com/company/apollo21io/ Check out Danny Nathan on LinkedIn at https://www.linkedin.com/in/amongmany/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? <a href="https://upmyinfluence.com/quiz"...

The Importance of Self-Awareness in Leadership In a recent episode of "The Thoughtful Entrepreneur Show," host Josh engaged in a compelling conversation with Kirsten Yurich, an executive mentor and vintage chair, to explore the nuances of effective leadership. Kirsten shared her extensive knowledge on leadership dynamics, the critical role of self-awareness, and the evolving trends in the corporate world. This blog post will distill the key takeaways from their discussion, providing actionable advice and deep insights for both current and aspiring leaders. Kirsten underscored that self-awareness is fundamental to effective leadership. Leaders who are attuned to their strengths, weaknesses, and emotional triggers are better positioned to manage their teams and make sound decisions. She offered practical tips such as regular self-reflection, seeking feedback, and investing in emotional intelligence training to enhance self-awareness. These strategies help leaders understand and manage their emotions and those of their team members, fostering a more cohesive and productive work environment. A positive work environment is essential for employee satisfaction and productivity, and Kirsten highlighted the leader's role in shaping workplace culture. She emphasized leading by example, fostering open communication, and recognizing team members' efforts. By demonstrating respect, approachability, and a positive attitude, leaders can cultivate a supportive and engaging work atmosphere. Regular team meetings, one-on-one check-ins, and various forms of recognition can further reinforce a positive culture, driving both individual and organizational success. About Kirsten Yurich: A former CEO and dynamic executive with successful track record of developing leaders, delivering results, and bringing together individuals, teams, and stakeholders to create high-performing cultures that perform past mission. With a clinical background and advanced training I create safe and challenging environments for people to transform into their best selves in life and work. Maximizing their talents so their families and companies are successful. I practice my own personal values of candor, integrity, humanity, and presence on a daily basis in order to be worthy of my clients. About Vistage: Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business leaders. We offer the most effective approach to achieve better results, grow your company faster and maximize your impact as a leader. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Vistage website at https://www.vistage.com/ Check out Kirsten Yurich website at http://kirstenyurich.com/ Check out Kirsten Yurich on LinkedIn at https://www.linkedin.com/in/kirsten-yurich/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? <a...

Unleashing Your Coaching Business Potential In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a rich conversation with Zammy Mustaq, a distinguished marketing and sales mentor and strategist for coaches. The episode brimmed with valuable insights and actionable advice aimed at enhancing marketing and sales strategies. This blog post will explore the key themes discussed, offering a comprehensive guide to mastering these crucial business areas. A deep understanding of your ideal client is foundational to effective marketing and sales. Sammy emphasized the importance of truly grasping your client's pain points, desires, and motivations. To achieve this, create detailed client avatars, conduct thorough market research, and use empathy mapping to visualize your clients' experiences and emotions. These steps will help tailor your messaging more effectively, ensuring it resonates with your target audience. Crafting a compelling value proposition is essential for capturing your ideal clients' attention and standing out from the competition. Focus on the benefits your clients will experience, use clear and concise language, and continuously refine your value proposition based on feedback. Additionally, building trust and credibility is crucial for converting prospects into clients. Leverage testimonials and case studies, provide value upfront through free resources, and maintain consistency in your messaging and branding to establish a reliable and trustworthy image. About Zammy Mustaq: I help coaches, therapists &amp; practitioners scale their business through client attraction and heart-centred sales. After spending 5 years at Canada's largest bank, navigating the world of Sales &amp; Marketing and hosting International Business Retreats, I uncovered a universal truth: You can have the most EPIC services, but without an online spotlight, you're the world's best-kept secret. That’s why I’m so passionate about helping business owners increase their visibility online to create massive income &amp; impact while building a freedom based lifestyle. About Zammy Mustaq Consulting: One of the most sought after Marketing &amp; Sales Strategists in the online coaching space. She is known for helping business owners double their income in less than 90 days. She helps her clients master the art of predictable heartcentred marketing &amp; sales so they never have to worry where their next client is coming from. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Zammy Mustaq Consulting website at https://www.zammymustaq.com/ Check out Zammy Mustaq on Facebook at https://www.facebook.com/zammy.mustaq Check out Zammy Mustaq on Instagram at https://www.instagram.com/zammymustaq/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? <a href="https://upmyinfluence.com/book-podcast/"...

Understanding the Importance of Financial Management In a recent episode of "The Thoughtful Entrepreneur Show," host Josh sat down with Tom Griffiths, the founder and CEO of Synergy CFO Solutions, to delve into the critical role of financial management in small businesses. Tom's expertise in helping business owners understand their numbers, improve profits, and manage cash flow is invaluable for anyone looking to achieve long-term business success. This blog post will break down the key insights from their conversation, offering actionable advice and detailed explanations to guide you in optimizing your financial performance. Many business owners gauge their success by looking at their bank account balances or growth metrics. However, Tom Griffiths emphasizes that these indicators can be misleading. A healthy bank balance does not necessarily mean a business is profitable or has a stable cash flow. Tom suggests that businesses generating $1 to $4 million in revenue are typically ready for the level of financial guidance a fractional CFO can provide. This is the stage where financial complexity increases, and professional expertise becomes crucial. Evaluate your current financial management practices and identify gaps. If you find that financial tasks are becoming overwhelming or you're not making informed decisions, it might be time to bring in a fractional CFO. Synergy CFO Solutions offers a range of free resources on their website, including a cash flow forecast, webinars, and a report on the 16 drivers of revenue, profit, and cash flow. These resources are designed to help business owners gain clarity on their financial situation and make informed decisions. Take advantage of the free cash flow forecast tool to get a better understanding of your cash flow situation. Participate in webinars to learn from experts and gain new insights into financial management. For more insights and to access these valuable resources, visit [Synergy CFO Solutions](https://www.synergycfosolutions.com). About Tom Griffiths: He founded Synergy CFO Solutions because he realized how many small business owners need a financial guide to help them have a growing, successful business. Due to his financial background following the first eight years of his career in banking, he can look at a business and spot the underlying reasons why a business is not profitable and has poor cash flow. He understand both sides of a business (the financial side and the business ownership side). More importantly, he know how to fix it so that the business can grow and become more profitable. About Synergy CFO Solutions: Helps small business owners have a growing and more profitable business so they can achieve their personal and professional goals. The goal is simple: to help clients go from feeling overwhelmed, stressed about the finances, wondering "where did all the money go", to feeling confident, knowing that they're running their business like a CEO, with the numbers driving sound decision making. Done through a unique yet simple process, taking on the role of ‘financial guide’, meeting the business owner on a regular basis. The process identifies the key drivers of the business, which are then used to help make decisions to grow profit and cash flow, in turn allowing the owner to achieve their goals. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Synergy CFO Solutions website at https://synergycfosolutions.co/ Check out Synergy CFO Solutions on LinkedIn at <a href="https://uk.linkedin.com/company/synergycfosolutions" target="_blank"...

Unleashing Potential: Transforming Mid-Career Stagnation into Success In a recent episode of Josh's podcast, he sat down with Anna Urnova, a career coach helping mid-career men pivot to thrive. Anna, who has worked with executives and leaders at top companies like PwC, Siemens, Visa, and Unilever, shared her expertise on how professionals can navigate the often challenging mid-career phase. This blog post delves into the key themes and actionable advice from their conversation, providing a comprehensive guide for mid-career professionals looking to make a meaningful change. Anna explains that many of her clients, typically men aged 35 to 55, experience a sense of stagnation and lack of motivation, often referred to as the mid-career plateau. This period can be characterized by feeling stuck, a lack of energy, and a desire for change. One of the central themes Anna emphasizes is the importance of aligning one's work with their purpose. She argues that this alignment can be a powerful remedy for burnout and lack of energy, as professionals who find work that resonates with their core values and passions are more likely to feel invigorated and motivated. Anna's approach to helping mid-career professionals pivot involves a structured system that she outlines in her free masterclass, "Do What You Love: 5-Step Formula." The steps include gaining clarity about one's strengths, values, and passions, exploring new career possibilities, repurposing existing skills, creating a strategic plan, and executing with adaptability. By following these steps, mid-career professionals can find renewed purpose and energy in their careers. For more detailed guidance, consider exploring Anna's free masterclass and take advantage of her free calls to discuss how the system can be applied to your individual situation. About Anna Urnova: An award-winning Career Coach dedicates herself to helping professional mid-career men break free from feeling stuck, stagnant, undervalued, and burned out in soul-sucking jobs. Her mission is to guide them toward discovering their purpose and successfully pivoting to thrive without having to start over or return to school, even if they've attempted and failed before. Running her online coaching business marks her third career endeavor. Previously, she served as a high-profile executive coach, collaborating with esteemed institutions like INSEAD, The London School of Economics, ESMT Berlin, and the Centre for Creative Leadership. Prior to that, she accumulated over 15 years of corporate HR experience with Fortune 500 companies. Her coaching successes have earned awards and recognition, with her groundbreaking research on family patterns affecting careers frequently cited in publications like Harvard Business Review, Quartz at Work, and many other global business periodicals. She holds an MSc Degree from the London School of Economics (1996), a Diploma in Clinical Organizational Psychology (2008), and an Executive Master’s Degree in Consulting and Coaching for Change from INSEAD (2014). Currently residing in Berlin, Germany, she works globally while cherishing time spent with her family. About Anna Urnova Coaching: Our company specializes in facilitating transformative career changes for our clients. We have a proven track record of helping individuals achieve significant milestones in their professional lives, such as: Securing a larger role and a 50% salary increase after experiencing redundancy twice within the same industry. Attaining a coveted promotion to the C-suite level. Relocating to work in a new country, fulfilling a long-held dream. Leveraging sabbaticals or parental leave to reinvent and propel their careers to new heights. Successfully launching a start-up from scratch, even after years of previous attempts and failures. Transitioning from a traditional 9-to-5 job to running a...

Mastering the Art of Public Relations: Understanding the Essence of a Compelling Story &nbsp; In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Megan Bennett, CEO of Light Years Ahead, to explore the nuances of public relations (PR) and the art of crafting and pitching compelling stories to the media. Megan shared invaluable insights from her extensive PR experience, offering actionable advice on elevating a brand's visibility and authenticity. This blog post distills the key takeaways from their conversation, providing a comprehensive guide for anyone looking to master PR. One of the primary challenges in PR is transforming a seemingly mundane product into a newsworthy story. Megan emphasized the importance of finding a unique angle or hook that sets a brand apart. This involves deep diving into the founder’s background to uncover compelling narratives and highlighting unique selling points like innovative ingredients or social causes. Megan shared a success story of Kansas City Cattle Company, a Wagyu beef brand founded by a combat veteran, whose compelling narrative and superior product quality led to significant media coverage and increased sales. Megan stressed that mass-distributed press releases are often ineffective. Instead, personalized pitches tailored to specific media outlets and journalists are far more impactful. Key elements of a successful pitch include compelling subject lines, engaging first paragraphs, and high-quality visuals. Persistence is crucial in PR, and Megan highlighted the importance of following up multiple times and being prepared to tweak the pitch if it’s not resonating. Authenticity over paid coverage and continuous engagement with media contacts are essential for building lasting relationships and achieving successful PR outcomes. About Megan Bennett: &nbsp; Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. Megan's forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online, and broadcast media contacts. She understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen. Megan lives outside of Kansas City. She is married and has two daughters. She holds a Bachelor of Science Degree in Communications from Skidmore College. &nbsp; About Light Years Ahead PR: &nbsp; We are a cutting-edge public relations agency dedicated to propelling your brand beyond the competition and into the stratosphere of success. With a team of skilled strategists, creative visionaries, and media mavens, we craft personalized PR solutions that ignite your brand's brilliance. Proudly providing high-level PR services across the nation since 1995. At Light Years Ahead PR, we understand that every client is unique, and that's why we tailor our services to align perfectly with your specific goals and aspirations. Whether you're a startup seeking to establish a powerful presence or an established brand aiming to reach new heights, we've got the expertise to make it happen. &nbsp; Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp;...

The Future of Restaurant Technology In a recent episode of "The Thoughtful Entrepreneur Show," hosted by Josh Elledge, the CEO of PAR Technology Corporation, Savneet Singh. He shared valuable insights into the evolving landscape of technology in the restaurant industry. ParTech, a leading provider of software, hardware, and services to fast-growing or large restaurant chains, is at the forefront of this transformation. This episode delves into the key themes discussed in the episode, offering actionable advice and expert insights for restaurant owners, CIOs, and marketing officers looking to leverage technology to enhance the consumer experience. ParTech specializes in providing comprehensive technology solutions tailored for restaurant chains. Their offerings include streamlined and efficient Point of Sale (POS) systems, customized loyalty programs designed to increase customer retention and engagement, and robust online ordering platforms that cater to the growing demand for digital convenience. Savneet emphasized the critical role of technology in bridging the gap between consumers and the brands they love, highlighting how advanced technological solutions can enhance customer engagement, improve operational efficiency, and enable restaurants to quickly adapt to changing consumer behaviors and preferences. The conversation also touched on the future of self-checkout and the increasing role of mobile phones, emphasizing their convenience, speed, and ability to provide personalized recommendations and offers. Additionally, the potential advancements and challenges in the use of AI and robotics in the restaurant industry were discussed, noting how automation of routine tasks can enhance accuracy and efficiency, despite the challenges in implementation. About Savneet Singh: Savneet Singh is an award-winning software / SaaS CEO with deep expertise across the retail, fintech and payments industries. Savneet is currently CEO of PAR Technology Corporation, a provider of point of sale software to the retail industry. Under his tenure, the Company has transformed from a distressed provider of hardware to a fast-growing SaaS business. This work has included two significant capital raises, two large acquisitions and a dramatic change in workplace culture. Prior to PAR, Savneet has extensive experience as both an investor and Board Member, having served on a number of both public and private Boards, including a listed SPAC. About PAR Technology Corporation: PAR Technology Corporation develops and markets products that assist hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided solutions, including software, hardware and services to the world’s largest restaurant chains and their franchisees for 40 years. Today our extensive offering includes technology applications for the full spectrum of hospitality and restaurant operations, from independent table service restaurants to international QSR chains and five-star destination resorts, all backed by PAR’s global service network. The Company has nearly 100,000 installations in 110 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. Links Mentioned in this Episode: Want to learn more? Check out PAR Technology Corporation website at https://partech.com/ Check out PAR Technology Corporation on LinkedIn at https://www.linkedin.com/company/partechnology Check out Savneet Singh on LinkedIn at https://www.linkedin.com/in/savneetsingh/ &nbsp; Don’t forget to subscribe to The Thoughtful...

Navigating Leadership and Culture Transformation in the Post-Pandemic Era In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged with Jahmad Canley, CEO of Potential Unleashed Consulting, to explore the shifting dynamics of leadership and organizational culture in the post-pandemic era. Potential Unleashed collaborates with a diverse clientele, including Fortune 500 companies, nonprofits, educational institutions, and athletic teams, to drive leadership development and culture transformation. Their discussion highlighted the emerging trends, challenges, and strategies for fostering adaptive, inclusive, and high-performing work environments in today's evolving landscape. One significant trend Jahmad pointed out is the balance between in-office and remote work, which has become a pivotal aspect of organizational culture post-pandemic. Companies are now tasked with creating environments that support both remote and in-office employees. Actionable strategies include developing flexible work policies, investing in technology for seamless communication, and scheduling regular check-ins to maintain team cohesion. Additionally, Jahmad emphasized the importance of creating adaptive cultures that can evolve with new challenges while retaining their core strengths. This involves continuous feedback loops, leadership training, and celebrating organizational successes to reinforce positive behaviors and morale. Jahmad also discussed the impact of remote work on diversity and inclusion, noting that it can remove geographical barriers and create a more diverse workforce. However, leaders must be equitable and considerate of individual situations to foster an inclusive environment. Actionable tips include developing inclusive policies, providing diversity training, and encouraging employee resource groups. Creating a culture of belonging through proactive DEI assessments, coaching, and inclusive practices is crucial for fostering a high-performing and inclusive work environment. Jamal's insights underscore the importance of proactive assessment and support for leaders to navigate the post-pandemic landscape successfully. About Jahmad Canley: Jahmad Canley has an endless dedication to empowerment and education for all people. He is internationally known as a top level culture transformation consultant, peak performance coach, author and masterful story teller. Jahmad focuses on helping people and organizations accomplish their goals and fulfill their potential in their personal, professional, and organizational lives. His passion for helping others unleash their potential has provided him the privilege of working with top organizations such as Microsoft, Amazon, Western Union, LA Phil Harmonic Symphony, USA Swimming and many more. About Potential Unleashed Consulting: Potential Unleashed is a business coaching company specializing in providing solutions to companies, teams, and individuals of every description through improved performance and increased human effectiveness. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Potential Unleashed Consulting website at https://potential-unleashed.com/ Check out Potential Unleashed Consulting on LinkedIn at https://www.linkedin.com/company/potential-unleashed-consulting Check out Jahmad Canley on LinkedIn at https://www.linkedin.com/in/jahmad-canley-he-him-his-b70ba9a Don’t forget to subscribe to The...

Mastering Digital Marketing: Understanding Your Audience and Crafting Compelling Content In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a deep dive into digital marketing with Kris Britton, the founder of KAYBE Mega Marketing. This episode is packed with valuable insights for anyone aiming to enhance their marketing strategies. Below, we summarize the key takeaways and actionable advice shared by Kris Britton, offering a detailed guide to mastering digital marketing. Kris emphasizes the importance of understanding your target audience through detailed buyer personas and market research. Creating comprehensive profiles of your ideal customers and utilizing tools like surveys and social media listening can help tailor your marketing messages effectively. Additionally, Kris highlights the significance of crafting compelling content through storytelling, value-driven posts, and SEO optimization. Engaging narratives and educational content can significantly boost your brand’s connection with its audience. Social media platforms are crucial for audience engagement, and Kris advises selecting the right platforms, maintaining a consistent posting schedule, and actively engaging with followers. Paid advertising, with targeted ads, A/B testing, and retargeting, can amplify your reach and conversions. Finally, building strong relationships through personalized email marketing, customer feedback, and community building is essential for long-term success. By following these strategies, you can elevate your digital marketing efforts and achieve remarkable results. For more expert advice, tune into The Thoughtful Entrepreneur Show. &nbsp; About Kris Britton: Kris Britton is the CEO and founder of international ‘mega-marketing’ company, KAYBE. A serial entrepreneur, with more than 10 years’ experience in digital marketing, Kris heads up an ever-growing team of experts who help hundreds of brands around the world drive revenue through innovative marketing strategies. &nbsp; About KAYBE: KAYBE are an award-winning marketing agency, with clients across Europe, the USA and Australia. We deliver comprehensive marketing strategies and activities, designed to deliver true, tangible growth for a wide range of businesses, from small side hustles through to blue chip enterprises. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: Want to learn more? Check out KAYBE website at https://marketing.kaybe.co.uk/ Check out KAYBE on LinkedIn at https://www.linkedin.com/company/homeofkaybe/ Check out Kris Britton on LinkedIn at https://www.linkedin.com/in/krisbritton/ &nbsp; Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: &nbsp; We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. &nbsp;

Unveiling the Legal Landscape of Entrepreneurship In this episode of The Thoughtful Entrepreneur Show, host Josh Elledge speaks with Seth Kugler, a legal expert from the renowned law firm Grellas Shah LLP. They explore the intimidating legal challenges entrepreneurs face and offer guidance for navigating these complexities with confidence. Seth's experience provides listeners with a unique perspective on the legalities of starting and running a business. Seth delves into the critical importance of protecting intellectual property, understanding contracts, and ensuring compliance with industry regulations. He shares strategies for safeguarding ideas and services, highlights what to look for in contracts, and discusses how to avoid common pitfalls. Seth also emphasizes the necessity of staying current with legal requirements to prevent costly penalties and ensure the longevity of a business. The conversation with Seth Kugler leaves entrepreneurs with valuable lessons: prioritize IP protection, carefully negotiate contracts, and maintain compliance with laws. His insights demystify legal concepts and empower entrepreneurs to approach legal matters with greater assurance. The legal side of entrepreneurship, while complex, can be navigated successfully with the right guidance and resources. &nbsp; About Seth Kugler: Seth Kugler is an experienced business litigator in the tech space with focuses on corporate governance and fiduciary duties, unfair competition and the developing law surrounding the business of artificial intelligence. &nbsp; About Grellas Shah LLP: Grellas Shah is a founder-focused law firm, dedicated to providing legal services to emerging ventures and other early stage and middle-market businesses, as well as founders, entrepreneurs, executives, directors, officers, key employees, and others associated with such business clients. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: &nbsp; Want to learn more? Check out Grellas Shah LLP website at https://grellas.com/ Check out Grellas Shah LLP on LinkedIn at https://www.linkedin.com/company/grellas-shah-llp Check out Seth Kugler on LinkedIn at https://www.linkedin.com/in/seth-kugler-2218747 &nbsp; Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: &nbsp; We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Embracing Excellence: The Path to Transformative Leadership and Organizational Success I recently had the pleasure of speaking with Hugh Blane, the founder and president of Claris Consulting, on The Thoughtful Entrepreneur Show. We explored the crucial roles that passion, innovation, and growth play in meeting strategic goals in the business realm, particularly in the wake of the pandemic. Blane, with his extensive experience advising top organizations like Microsoft and Starbucks, highlighted the importance of aligning strategy, execution, talent, and mindset to set a high bar for excellence and commitment in both personal and professional pursuits. He also stressed the transformative power of love in leadership—not romantic love, but a deep care for our work and those we lead. In our dynamic business environment, leaders must be adaptable and attentive to the needs of their teams and clients. Blane passionately argued for the abandonment of obsolete practices and redefined leadership as a source of inspiration and a path to greatness for others. His upcoming book, "Lead Boldly: How to Coach Others to Greatness," is set to offer a blueprint for leadership transformation, targeting senior leaders and middle managers to reshape not just individual leaders but entire organizations. The book promises to catalyze learning and create a space where leaders and their teams can excel. To conclude our conversation, I pointed our listeners to the resources and self-assessment tools available on the Claris Consulting website, which can help refine strategic priorities. Blane invited anyone seeking further insight or assistance to reach out to Claris Consulting for their expertise. His insights are a treasure for those aiming to enhance their leadership capabilities and organizational success. Embracing a mindset of passion, innovation, and growth, and aligning our strategies to these values, is essential for transformative leadership. I urge you to ponder your leadership path and how you can apply these principles to become a revered leader. The journey to greatness starts with you. About Hugh Blane: Hugh Blane is a renowned leadership, athletic, and financial coach with over forty years of coaching experience. Hugh, the founder and principal of Claris Consulting, has coached successful CEOs to transform their leadership, which transforms their culture and results. As a coach, Hugh has generated over $75 million of client and enterprise value over the last ten years, and clients include Sony Pictures, Starbucks, Costco, Stanford University, Nordstrom, REI Co-op, and Wells Fargo. About Claris Consulting: We help executives, entrepreneurs, and investors accelerate business value by transforming human potential into inspired performance. About Lead Boldly: How to Coach Others to Greatness: This book has the potential to transform leadership and the results leaders achieve in unprecedented ways. Specifically, this book makes the case that there is a vast level of untapped potential in every nook and cranny of our personal and professional lives. Many leaders have employees on their teams or organizations who have great potential but do not perform at their peak abilities. When a reader internalizes the content of Lead Boldly with courage, humility, and discipline, they will coach themselves and others to deeply love the work they do, learn daily how to master their talent and mindset and lead boldly in a world of lukewarm and milquetoast ideas and aspirations.  Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest &nbsp; Links Mentioned in this Episode: &nbsp; Want to learn...

Harnessing Intuition for Entrepreneurial Success In a riveting episode of The Thoughtful Entrepreneur Show, I had the opportunity to converse with Simone Wright, a leading expert on intuition and its role in entrepreneurship. Simone, who has always been attuned to her intuitive intelligence, shared valuable insights from her book "First Intelligence: Using the Science and Spirit of Intuition," highlighting how intuition can be a powerful asset in business. She emphasized the concept of intuition as a muscle that can be developed, and the necessity of being in a state of flow to enhance leadership skills. Simone Wright's perspective on creating mental space to foster flow was particularly impactful. She suggested that engaging in activities that relax the mind, such as walking or meditating, can unlock our intuitive insights. Moreover, she drew a parallel between the intuitive and innovative mind, suggesting that innovation stems from giving our intuition the space to process information. Our discussion also explored the intuitive abilities of animals and their natural disaster awareness, underscoring the widespread presence of intuitive intelligence. Wrapping up our enlightening discussion, Simone Wright offered guidance for entrepreneurs looking to strengthen their intuitive fitness, sharing a success story of a client who achieved remarkable business growth by tapping into their intuitive potential. For those seeking to delve deeper, Simone recommends her master class and book on entrepreneurial intuition, along with one-on-one coaching. As we concluded, I encouraged listeners to explore Simone's resources for further inspiration and to subscribe to our show for ongoing motivation in their entrepreneurial endeavors. About Simone Wright: Simone Wright is an internationally respected authority on Intuition, Evolutionary Creativity and Entrepreneurship. She started her first business at the age of 9 and has used her understanding of Intuition, Creativity and entrepreneurial focus to build a globally respected coaching and education business – and to become an internationally collected artist, who has become the highest selling artist of her kind in the world. Simone developed her Intuition ‘street cred’ by using her skills to successfully assist law enforcement in missing children’s cases and other criminal investigations. Her groundbreaking Intuition training program, and book, First Intelligence, have helped people from all walks of life (including established and emerging entrepreneurs, multi-million-dollar CEO’s and every level in between) develop profound Intuitive clarity, and Vision to help them expand their businesses in ways that are in alignment with the individual, not the crowd. She helps people SET the trends in their life and in business … not follow them. She has appeared in over 100 media outlets and been featured on The Oprah Winfrey Show. About First Intelligence (Book): First Intelligence is a multifaceted language that communicates with and through us in a number of sophisticated yet elegant ways. The third P in the Peace/Perception/Precision triad ~ Precision ~ plays the strongest role in how we begin to effectively and consistently recognize the voice of our higher wisdom. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Simone Wright's website at https://simonewright.com/ Check out First Intelligence Book website at https://simonewright.com/programs/first-intelligence-the-book/ Check out Simone Wright on YouTube at <a...

Embracing the Marketing Revolution: Using an AI-powered business growth tool Welcome to another insightful entry on my blog, where I, Josh Elledge, bring you the latest from The Thoughtful Entrepreneur Show. In a recent episode, we had the honor of hosting Menekse Stewart, the mastermind behind Marketing Magic, and I'm eager to share the valuable insights gleaned from our conversation. Menekse story is a beacon of inspiration, showcasing her dedication to redefining marketing strategies with her innovative company. Throughout our talk, she highlighted the critical need for businesses to evolve with the digital era, utilizing new tools and technologies to stay competitive. Delving into the core of Menekse's marketing philosophy, we uncovered the foundational pillars that underpin her successful approach. She emphasized the significance of audience understanding, the art of storytelling, and the crafting of a resonant brand identity. Menekse deep dive into these principles provided a wealth of knowledge for entrepreneurs and marketers. Furthermore, she generously offered actionable strategies that businesses of any size can immediately apply to spur growth and success, drawing from her extensive experience and impressive track record. As our episode neared its end, Menekse and I tackled the challenges inherent in marketing, discussing strategies to surmount common obstacles such as budget limitations and fierce competition. Menekse's forward-looking insights into the future of marketing and emerging industry trends equipped listeners with guidance to future-proof their marketing strategies. To summarize the key takeaways: adaptability to change, deep audience insights, the power of storytelling, a blend of traditional and innovative tactics, and anticipation of future trends are essential for marketing success. I hope these lessons from Menekse Stewart will inspire and guide you as much as they have me. Remember to catch more episodes of The Thoughtful Entrepreneur Show for continued inspiration and guidance. Keep marketing thoughtfully and magically until our next thought-provoking session! About Menekse Stewart: Menekse Stewart is an award-winning AI &amp; marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. About Marketing Magic: Marketing Magic is an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists. Craft ready-to-use sales and marketing assets that use your brand’s tone of voice in minutes, with over 62 tools that will help you create things Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Marketing Magic website at https://marketingmagic.app/trial-sign-up Check out Menekse Stewart on Instagram at https://www.instagram.com/menekse.stewart/ Check out Menekse Stewart on LinkedIn at https://www.linkedin.com/in/meneksestewart/ Check out Menekse Stewart on YouTube at https://www.youtube.com/channel/UCmX2qzZ3u1R6gqB-NC0NDkg Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE....

Real Estate Syndication: A Golden Opportunity for Diversifying Your Portfolio In my role as the host of "The Thoughtful Entrepreneur," I had the opportunity to delve into the world of real estate syndication with Emma Powell, the driving force behind Rise Capital Investments and High Rise Group. Emma's journey began with a single-handed effort to syndicate commercial real estate deals, which quickly grew into a collective of investors forming Rise Capital Investments, while High Rise Group concentrated on investor marketing. Her insights are particularly valuable for business owners and leaders looking to add passive income through stable, risk-adjusted real estate investments, offering an alternative to the stock market's fluctuations. Emma Powell highlights the potential for real estate syndication to deliver returns between 10% to 30%, emphasizing the need to outperform the stock market and the importance of being prepared for the associated risks, such as undercapitalization. Her expertise extends to the art of attracting investment through well-crafted pitch decks, leveraging her background in graphic and information design. Emma believes in building trust through personal connections and recommends taking proactive steps, such as signing up for email lists and booking calls to explore investment opportunities more deeply. To conclude, Emma Powell's insights into real estate syndication serve as a guide for those aiming to diversify their portfolios and secure their financial futures. She underscores the importance of personalized engagement and the courage to take the first step towards investing. As a gesture of gratitude for her contributions, I invite listeners to access a free video on creating high-ticket sales appointments and encourage them to subscribe to "The Thoughtful Entrepreneur" for ongoing inspiration and empowerment in the world of business and investment. About Emma Powell: Emma Powell is a seasoned commercial real estate investor specializing in multifamily properties. With a strong belief in the importance of knowledge and risk mitigation in investments, Emma has dedicated their career to mastering the art of passive real estate investing. Leveraging various financial tools, such as self-directed IRAs, 401(k)s, 1031 exchanges, dividend-paying whole life insurance, HELOCs, and discretionary income, Emma has successfully built a diverse portfolio while enjoying passive cash flow, tax advantages, and substantial returns. About Rise Capital Investments: Rise Capital Investments is a pioneering, primarily women-owned investment firm specializing in real estate investments, with a primary focus on delivering exceptional returns for our clients. Our firm is committed to empowering individuals and businesses to achieve their financial goals by providing access to unique debt and equity investment opportunities in the real estate sector. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Rise Capital Investments website at https://risecapitalinvestments.co/home Check out Rise Capital Investments on LinkedIn at https://www.linkedin.com/company/rise-capital-investments/ Check out Emma Powell on LinkedIn at https://www.linkedin.com/in/emmapowell28/ &nbsp; Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! &nbsp; More from UpMyInfluence: We are actively booking guests for our The Thoughtful...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO and Founder of TRANSDEFY, Leenna Jayachaandran. Leenna Jayachaandran, the CEO and founder of the innovative company TransDefy, shared insights into sales performance improvement, the critical role of perspective in sales, and the dynamic shifts in B2B sales. This blog post highlights the valuable advice Leenna provided, which could transform sales strategies for organizations. TransDefy is not just another sales consultancy. Under Leenna's leadership, the company excels at transforming sales teams into high-performing units. Their approach transcends traditional training methods by instilling a deeper understanding of the sales process and its psychology, enabling sales teams to adapt to various scenarios and customer needs. Leenna emphasized how salespeople view their roles and how client interactions can significantly impact their success. Salespeople who see themselves as problem-solvers and partners with their clients rather than just vendors are more likely to build trust and long-term relationships. This shift in perspective leads to more meaningful engagements and better sales outcomes. Leenna also discussed the challenges sales teams face in the current environment, noting that resistance to change within sales organizations is a significant hurdle. However, she highlighted that these challenges present opportunities for growth and innovation. By embracing new technologies and methodologies, sales teams can differentiate themselves and deliver exceptional value to their clients. Key Points from the Episode: TransDefy's work in sales performance improvement The importance of perspective in sales Changing dynamics of B2B sales Challenges and opportunities in the sales environment Recommendations for organizations to upskill their sales teams About Leenna Jayachaandran: Leenna Jayachaandran is a distinguished CEO at TRANSDEFY and a consummate sales and transformation leader with deep-seated expertise in strategic planning and client relations across top-tier Fortune 500 companies like Microsoft, IBM, and Dell. With over 25 years of experience in sales leadership, career coaching, and mentoring, Leenna has driven substantial revenue growth and enhanced service excellence. Her approach combines a rigorous methodological discipline, including Miller Heiman’s Strategic Selling, and a keen focus on building robust global teams, consistently leading to strong ROI and improved bottom lines for her clients. Leenna’s recognition as a leading Sales Consultant and a member of CHRO Asia’s “100 Best Global Coaches” underscores her ability to exceed client expectations and foster competitive success in fast-paced environments. Her awards in “Execution Excellence” and “Excellence in increasing the Market share” are testaments to her proficiency in turning around sales strategies and winning back crucial accounts. Beyond her professional accomplishments, Leenna is passionate about painting and reading leadership books, activities that enhance her creative and strategic thinking. About TRANSDEFY: TRANSDEFY is dedicated to redefining the sales landscape by focusing on boosting numbers and transforming the entire sales ecosystem. With deep insights into the complexities of the sales process, TRANSDEFY provides a tailored suite of solutions to optimize performance, enhance sales skills, and foster a culture of sales excellence. Their holistic approach ensures that every aspect of an organization’s sales operations is addressed, from skills training to strategic planning, providing a comprehensive enhancement of sales capabilities.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Owner of Zelen Communications, Terry Zelen. Terry Zelen, President of Zelen Communications, explores the intersection of technology and marketing. With over three decades of experience, Zelen Communications has established itself as a leader in the digital space. Zelen Communications has pioneered leveraging technology to drive marketing success, excelling in website development, online marketing tools, and artificial intelligence (AI). Serving a diverse client base, including startups and Fortune 500 companies, they have impacted various industries, such as restaurants, medical, builder development, and education. Terry Zelen highlighted the role of AI in Zelen Communications' strategy. AI is integrated into their ideation, analytics, and concepting processes. However, quality control is crucial to ensure AI-generated content aligns with a brand's standards and voice. This balance between innovation and oversight distinguishes their agency. Terry provided insights into the evolving landscape of branding and marketing, emphasizing the importance of maintaining brand integrity amid AI's growing influence. Zelen Communications' recent rebranding initiative reflects its commitment to evolving while staying true to its core values. Key Points from the Episode: Zelen Communications' expertise in technology and website development Use of AI in various aspects of their work Services offered by Zelen Communications, including custom website development and e-commerce solutions Insights into current trends in branding and marketing The agency's recent rebranding efforts Importance of maintaining brand integrity in the age of AI-generated content Commitment to community involvement and giving back Encouragement for potential clients to explore the agency's website and social media accounts Emphasis on providing in-depth reporting and tracking for marketing efforts Overall dedication to client satisfaction and transparency About Terry Zelen: Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc., based in Tampa, FL. At Zelen Communications, he manages a team of strategic professionals dedicated to ensuring the highest quality in their creative and marketing efforts for their clientele. A true marketing trailblazer, Terry thrives on embracing cutting-edge technology, earning his reputation as an innovative thinker who seamlessly merges creativity with strategy. His firm specializes in real estate, medical, and restaurant marketing both locally and nationally, with clients including Outback Steakhouse, Sykes Global Communication, and HCA Hospital. Beyond his professional endeavors, Terry is active in the community, participating in various organizations and serving on several boards. About Zelen Communications: Zelen Communications is a forward-thinking marketing agency specializing in web design, creative services, SEO/digital marketing, and AI integration. They are dedicated to building true partnerships and tailored solutions to meet each business's unique needs, emphasizing client success as their own. Zelen Communications prides itself on putting clients first and focusing on how they can assist in achieving goals and growing businesses. Their services include traditional and digital advertising, custom website design, AI integration, SEO, social media, branding, photography, video production, and public relations. They have particular expertise in marketing for

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Co-Founder of eBusiness Institute, Matt Raad. &nbsp; Matt Raad, a leading authority on buying and selling online businesses, provides insights into the complexities and opportunities of digital entrepreneurship. Matt Raad is a seasoned expert in online business transactions. His extensive knowledge of the digital marketplace has guided many to achieve financial success through strategic acquisitions. Matt highlighted the significant potential for wealth generation in online business acquisitions. He emphasized that the digital age has made entrepreneurship more accessible, enabling individuals to own and operate businesses without the traditional constraints of brick-and-mortar establishments. According to Matt, acquiring an online business with the right approach can be transformative for aspiring entrepreneurs. For those interested in digital investment, Matt prioritized education and mentorship to build a solid foundation of knowledge. He also recommended starting small to facilitate hands-on learning with manageable risks. Key Points from the Episode: Process of buying and selling online businesses Potential for generating wealth through online business acquisitions Strategies and opportunities in the online business acquisition field Expertise and insights from Matt Raad Identifying, renovating, and selling online businesses Opportunities and challenges in the online business acquisition industry Importance of due diligence Advice for those interested in getting started in online business acquisition About Matt Raad: Matt Raad is a business and website investor, angel investor, and a leading educator in digital investments. Alongside his wife, Liz Raad, Matt is recognized as an Australian expert in buying, renovating, and selling profitable websites and businesses. They have successfully trained thousands across Australia in digital marketing and online business success and are sought-after public speakers. Matt and Liz Raad began their careers buying and selling traditional offline businesses but shifted their focus to online businesses' high returns and growth potential. They now own a portfolio of websites and advise clients on buying and building website portfolios valued at up to $20 million. Through their eBusiness Institute, they help people gain digital skills. They offer practical courses on digital marketing and website investment strategies, ensuring their students can secure their futures in the digital age. About eBusiness Institute: The eBusiness Institute is a private digital education company dedicated to helping Australians and international students upskill or retrain with high-demand digital-focused skills. They offer comprehensive digital marketing training courses, certifications, and micro-credentials tailored for various skill levels, including complete beginners. Founded by successful online entrepreneurs Matt and Liz Raad, the eBusiness Institute provides practical and profitable digital marketing skills. Their mission is to equip students with skills that enable them to generate income from anywhere, ensuring they are well-prepared for the evolving digital landscape. By focusing on real-world applications and industry-relevant training, the eBusiness Institute aims to create a workforce adept at navigating and succeeding in the digital economy. Tweetable Moments: 04:24 - "We live on a beautiful property, and next thing you know, we're effectively exporting to America with no geographical barriers. It's the ultimate location freedom...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of ProcureAbility, Conrad Snover.Conrad Snover, the CEO of ProcureAbility, discussed the pivotal role of procurement in business success and how ProcureAbility is revolutionizing this function. It assists organizations in acquiring essential services and materials, handling technology upgrades and process improvements, enhancing supplier performance, and optimizing logistics.&nbsp;Conrad highlighted ProcureAbility's journey from a consulting firm to a comprehensive procurement services provider, emphasizing their adaptability and customized solutions for clients. This flexibility helps businesses streamline their procurement processes.He also discussed the evolving dynamics between suppliers and customers, noting that suppliers now need to provide value-added services and foster collaborative relationships to meet the changing needs of their customers and achieve shared success.Key Points from the Episode:Overview of ProcureAbility's work in assisting companies with procurement needsChallenges of procurement, including underfunding, lack of training, and underutilizationImportance of efficient procurement practices in saving money for large companiesEvolving role of suppliers in providing value-added services to customersInsights from Conrad's experience as a professional cyclist and their relevance to business mindsetProcureAbility's evolution from a consulting firm to a comprehensive procurement services providerEmphasis on the importance of collaborative relationships between suppliers and customersNeed for procurement organizations to upgrade skills, platforms, and processesAbout Conrad Snover:Conrad Snover, CEO of ProcureAbility, has over 25 years of experience in strategic procurement and supply chain management. He excels in client success, employee engagement, and product innovation. He has launched and managed numerous programs focusing on strategy design, procurement transformation, category management, strategic sourcing, supplier development, and organizational sustainability.Conrad has consulted for Fortune 1000 companies across various industries, including oil and gas, utilities, technology, banking and insurance, hospitality, and healthcare. He serves on the Board of Directors for the Utility Supply Management Alliance (USMA) and the Utility Purchasing Management Group (UPMG). He is a sought-after presenter at national supply chain conferences. Conrad holds a bachelor's degree in business from the University of Washington. In his free time, he enjoys adventuring outdoors with his family and is a retired sponsored athlete and aspiring ski mountaineer.About ProcureAbility:ProcureAbility is a leading provider of procurement services, offering a comprehensive suite of solutions that include advisory, managed services, digital, staffing, and recruiting. ProcureAbility has focused exclusively on procurement organizations’ success for over 25 years, helping clients transform their operations and drive growth.Combining leading methodologies, analytics, market intelligence, and industry benchmarks, ProcureAbility employs a uniquely flexible and customizable service delivery model. Trusted by global organizations of all sizes, ProcureAbility excels in elevating procurement functions and enabling clients to reimagine what’s possible.Tweetable Moments:14:49 - "The most powerful lesson for me is to focus on being in the now, to be present and not overly concerned with what happened yesterday or what might happen tomorrow."Links Mentioned in this...