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Kyle Gray
The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
Redefining Entrepreneurial Grit with Ron Nussbaum
Today on the show I have Ron Nussbaum. Ron is the founder of BuilderComs which is a communication platform that is set to disrupt one of the biggest industries in the United States - the construction industry. We will talk about in this episode some of the biggest problems with communication. Sometimes up to a third of the money and time invested in a construction project can be wasted due to poor communication. This is a massive problem and a massive opportunity and we are going to talk about Ron’s personal philosophy that has led him to this moment, how he sees himself in this big opportunity, and what purpose he serves moving forward. This is a great episode to explore what high-level leadership looks like and what is necessary to make big changes in the world. In This Episode: It is not just the long-term vision. It is also the short term and what can happen. You just got to make it happen 90 days at a time. You always have to be willing to change your perspective. Every time we summit something there is typically another mountain. Too many people have that one defining moment and they rest their heads on that for the rest of their lives. If you are capable of one defining moment you are capable of a thousand. We need to continue to chase those and not just be fine with that one defining moment. And so much more! Connect with Ron Nussbaum: Ron’s Website Ron on Linkedin Ron on Instagram
28:2105/12/2023
The Secret Drunk Driving of Entrepreneurs with Jeff Schiefelbein
Today on the show I have Jeff Schiefelbein. Jeff is a successful serial entrepreneur who has been running many different businesses and ventures for twenty years. Today we are going to dive into his story of how an unexpected dark moment became one of the most important in his life. This was when he was pulled over for a DUI. We are going to talk about that turning point in his life and we are going to talk about a lot of the ways that many entrepreneurs and visionaries are drunk driving in their businesses right now, not necessarily literally drunk driving but are going through the same process that is equally as dangerous at the helm of their businesses. There is a ton of great information that Jeff is going to share whether you are just starting out as an entrepreneur or have been at this for many years. In This Episode: People have become victims of their surroundings. People are all driven by the same fundamentals of human nature and when they feel respected, seen, and heard you get a lot of really great things done together. Recognize the blessing of life. Every single part of my life is a blessing and yours and you can completely change and see the world in a brighter light, more abundance, and less fear because you get to, you don’t have to. And so much more!!! Connect with Jeff Schiefelbein: Jeff’s Website Jeff on LinkedIn
35:3928/11/2023
The Magic of a Mastermind
Today on the show coming up I have a really exciting offer to share with you. Since this is The Story Engine, I want to share a story about one of my origins as an entrepreneur nearly ten years ago, my first opportunity to engage with entrepreneurship, The Foundry. In this episode, I share the key components and the huge impact a mastermind can make in your life and your business. In This Episode: The measure of your integrity is your ability to do what you say you will do. Learning from peers is faster than learning from gurus. There is a certain magic to learning and growing alongside others. And so much more!!!
21:4321/11/2023
The Art of Referral Parties and High Ticket Coaching with Mike Koenigs
Today on the show I have Mike Koenigs. Mike is a long-time veteran in the entrepreneurship space, author of many books, and on a first-name basis with almost any heavy hitter well-known entrepreneur, or personality that you can think of. Today on the show we are going to start with Mike’s story which really leads into a bigger philosophical discussion around leadership. Then we will transition into the art of the referral party which has been one of my favorite tools to develop new connections and build new relationships that I have been using in the last year that has absolutely transformed my business and Mike is the mastermind behind it all. It is a huge honor to have him on the podcast. In This Episode: Great marketing is just great storytelling where we are triggering feelings, words, and meaningful things that we have shared amongst us. The best thing you can do is start building a network and find effective ways to connect people expecting nothing. If you want to really accelerate your super powers right now, spending a little time with AI is going to make you even more effective at everything you do. And so much more!!! Connect with Mike Koenigs: Mike’s Website Referral Party Your Next Act Punch the Elephant Mike on Instagram Mike on Twitter Mike on LinkedIn
46:4314/11/2023
Transform Your Communication with Kyle Gray on She's Busy AF Podcast
I have something a little bit different for you today. A few weeks back I was featured on the She’s Busy AF Podcast hosted by Lauren Loreto and it was an incredible experience. First of all, it was a huge honor to be the first male guest on a podcast for women business leaders by women business leaders. It was an honor to be able to help with some of the key points that all entrepreneurs face in communicating their value and attracting their clients. This was an action packed episode so I wanted to share this interview with my listeners so you can get a little bit of a taste of what it is like when I am being interviewed. In This Episode: One of the biggest differences and shifts you can make is moving from a passive voice to an active voice. Changing your story and clarifying your story as a leader changes who you are, and how you show up in this world and creates a bigger context for the things that you want to do. Being able to have a vision that lines up your team that you can communicate with your team is so essential. And so much more!!! Connect with Lauren Loreto: Lauren’s Website How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray
45:3307/11/2023
Vision, Value, and Masterful Sales Techniques with Armin Sharfee
Today on the show we have Armin Sharfee. Armin is a master at all things high ticket coaching from marketing and messaging to premium clients to delivering incredible experiences and scaling up a high ticket coaching business. Today on the show we are going to be talking about creating a powerful vision that drives an increased value for your product and masterful sales techniques that you can use to attract and enroll premium clients into your newly upgraded programs. In this Episode: Great sales doesn’t feel like sales. It feels like a conversation. Stories plant the seeds, beliefs, and ideas in people’s minds. Real good salespeople are good storytellers. The core framework of getting people to make decisions is mirroring, seeding, and framing. And so much more!!! Connect with Armin Sharfee: Armin’s Website Armin on Instagram Armin on YouTube
39:0731/10/2023
The Bright Future of Plant Medicine with Hamilton Souther
Today on the show we have Hamilton Souther. Hamilton is the founder of the Blue Morpho Organization and Retreat Center. He helps facilitate and certify those who want to go through psychedelic experiences, particularly with Ayahuasca. Today Hamilton is coming to us from his retreat center in the heart of the Amazon Rainforest in Peru. We are going to have an amazing conversation that encompasses a lot of the business of psychedelics, the impact that it has had on places like Peru and South America, the future of psychedelic plant medicine work, and how it is tied in with the convergence of AI and people waking up and increasing their emotional intelligence. We cover a ton of ground in this conversation and I wish I could have gone for an extra hour. In This Episode: The plant medicine space is evolving rapidly. There is a tremendous growing interest, and because of that there is a willingness and desire to learn. The plant medicine experience is an opportunity to make new choices and decisions. Based on the changes that happen in the ceremony you get a window of opportunity to make new choices and decisions. Artificial intelligence will touch everything that everybody does even if they don’t know it. And so much more!!! Connect with Hamilton Souther: Blue Morpho Academy Blue Morpho Tours Hamilton on Instagram Hamilton on Facebook
42:1624/10/2023
Mastering Intuition Over AI with Dan Goodwin
Today on the show we have Dan Goodwin. Dan got his start as an investigator and interrogator and now applies his question asking prowess and curiosity to help thought leaders access and leverage their own unique visions, abilities, perspectives, and most of all their intuition to get great results. In this episode, we are going to talk about a lot of the applications of intuition including when we should use intuition over AI and how we can use both of them together to create great results. We also take a deep look at how Dan listens in many different ways and on many different levels to his audience and his clients and creates incredible experiences even if it is a simple one on one Zoom connection call. In This Episode: It is important to look back and help people that are behind us. Human intuition will always trump AI. AI is a good starting point and ideas generator. You find out the best information to exercise your critical thinking when you stay eternally curious. Ask the next best question. And so much more!!! Connect with Dan Goodwin: Dan on LinkedIn
29:3717/10/2023
Building a Business That's Enjoyable to Run with Mike Moll
Today on the show we have Mike Moll. Mike is a master at helping agency owners build businesses they actually enjoy running through great systems that are aligned with your core values and attract just the right people to work with you. Today on the show we are going to talk about all kinds of systems and methods to build that business whether you are just starting out and starting on your own or whether you are scaling up and growing a team and want to bring in more of a team to help support you so you can be in your visionary role. In This Episode: Entrepreneurs should think about building a system for everything as soon as possible. It is also building systems in your personal life. Building a system for everything in your life regardless of if you are going to outsource it is a really smart way to do it. Nothing can be perfect. Done is better than perfect. Give yourself permission to be imperfect. It will be messy at first. And so much more!!! Connect with Mike Moll: Mike’s Website Mike on Instagram
31:4010/10/2023
4 Ingredients for More Presence in Your Storytelling
Today on the show we are going to be talking about 4 ingredients for more presence in your storytelling. Presence is the hidden magic between your words, the tone, and the rhythm and mastery that inspires trust. It conveys the energy and the passion that you have and you feel before you even start speaking and it is the subtle ability to make your audience feel that same energy. In This Episode: Presence is a process that needs to be fostered and integrated over a long period of time. Ingredient #1: Listening - The Art of Silent Connection Ingredient #2: Empathy And so much more!!!
18:4903/10/2023
Hidden Keys to High Ticket Coaching with Shannon Graham
Today on the show we have Shannon Graham returning for a second time. Shannon is a really inspiring figure in my life and one of the first people to open me up to the possibilities of very high ticket sales. Shannon loves to do sales of six figures or larger. So today we are going to talk about exactly what it takes to create a six figure plus offer and how to lead and grow a business with your imagination and creativity rather than your own personal experience. In This Episode: The Future Self exercise can be used to shake yourself out of the pattern you have been in so you can embrace this new and different way of being. Everyone has a higher version of themselves. Elevating the conversation is taking what you have been doing and how you have been speaking about it and elevating that conversation so that it resonates with a different crowd of people. We all desire to some degree to be more, to do more, to have more, and to give more. Be honest about that and what you want. Just that honestly alone can be very empowering and illuminating. And so much more!!! Connect with Shannon Graham: Shannon’s Website Shannon on Facebook Shannon on Instagram
36:5926/09/2023
Finding the Gold In Your Red Chair Moment with Chris Michel
Today on the show we have Chris Michel. Chris is the author of The Red Chair Experience and he defines a Red Chair Experience as a powerful moment in your life, usually painful that inspires a very big shift. We are going to hear from Chris about the many Red Chair Experiences that have defined him in the last few years and the legacy that he is leaving because of it. He has an incredible story and this is going to be a great one for many different leaders who are facing challenges right now. In This Episode: When you survive this, what a great story you are going to have to tell. It is focusing back on the little positives and it’s the little things that count. It is the little things that get us through to the next step. Too often we think that we are too broken and we get focused on ourselves instead of looking at someone else and asking how we can help them. And so much more!!! Connect with Chris Michel: Chris’ Website The Red Chair Experience Chris on LinkedIn Chris on Twitter Chris on YouTube
37:0919/09/2023
3 Silent Sales Killers and 3 Storytelling Solutions
Today on the show we are going to be talking about three silent sales killers that are holding you back from scaling your business from the low six figures to the high six or seven figures and really getting the results that you want from your team, experiencing the freedom that you sought out when you created your business and when you stepped into the role as the visionary. These sales killers are some of the biggest problems I solve with my clients but the problem is that a lot of people that I work with aren’t aware of these problems until they start working with me which is exactly why I am creating this episode. I want to shed light on these sales killers and give you simple storytelling solutions so that you can fix them or maybe even stop them before they start in your business. In This Episode: Teaching to Sell is a style of teaching that is meant to overcome objections and change beliefs. There is a big difference between what feels good to teach and what the audience needs to move forward with you. When everybody is aligned under this same vision it allows you to finally create the space and support to be in your zone of genius as a leader. And so much more!!!
28:3912/09/2023
Social Media Secrets of Big Brands with George Huff
Today on the show we have George Huff the founder of the Opal Marketing Software which is the software designed to answer the questions of what huge brands need to measure and do to be successful in social media. Even if you aren’t the owner of a giant brand as big as Target there are a lot of timeless marketing nuggets in this episode as well as great stories and ideas from George. In This Episode: Creating healthy space as a leader to think about how all the dots connect and developing a vision is important. Company culture is important too. There is a shift that happens when you go from being that grinding work to a visionary. When you have to do both at the same time, that is really hard for people. The stories that we want to tell are out there but they are in the ether. Spending time with yourself, having solitude, thinking and not trying to do anything is really how we pull it out of the ether and make it a reality. And so much more!!! Connect with George Huff: George’s Website George on LinkedIn Opal Software on LinkedIn Opal Software Website
32:5505/09/2023
How to Make Your Executive Assistant Your Secret Weapon with Ethan Bull
Today on the show we have Ethan Bull. Ethan is one of the most experienced and effective executive assistants in the world and has now built a distributive team of executive assistants all over the country to serve many different visionaries at just the right capacity they need. Most visionaries don’t really know that it is possible to have a fractional assistant or know what’s possible when you have someone like this on your team. We are going to talk about that today on the podcast with Ethan and we are going to get a lot of great information on how to be a better executive assistant and how to be a better principal or boss. So whether you want to be an executive assistant or would like an executive assistant in your world, this episode is going to be great for you. In This Episode: The opportunities are endless but it is all about matching the person, what are their needs, and how they want to leverage the support. For a CEO to be able to take an idea, question, or task and be able to get it out of his brain and forwarded it to someone he knows, likes, and trusts and knows it will get done and never think about it again. There is a huge value there. The goal or purpose in life is to meet all of your responsibilities yet have as much fun as possible. If you are not having as much fun as you possibly think, maybe a change is needed. And so much more!!! Connect with Ethan Bull: Ethan’s Website Ethan on LinkedIn Stephanie on LinkedIn
34:0129/08/2023
How to Win 32X More with Winback Marketing with Dan Pfister
Today on the show we have Dan Pfister. Dan is going to teach us the secrets of one of the most powerful forms of marketing sales and one of the most valuable opportunities that you have in your business which is winning back the customers that you have already converted. This is the lowest-hanging fruit for almost everybody and can lead to incredible life-changing growth. We are going to talk to Dan about how to do that and what is possible with Winback Marketing. In This Episode: Winback Marketing is taking advantage of everything we have with these past customers. There is so much that you know about a past customer that you don’t know about a new prospect. All that knowledge is pure gold. Your past customers are some of the lowest hanging fruit in your business. Don’t be afraid of reaching out to them. And so much more!!! Connect with Dan Pfister: Dan’s Website Dan on LinkedIn Winback Podcast
26:4922/08/2023
The Art of Magnetic Storytelling with Kylie Slavik
Today on the show we have Kylie Slavik. Kylie is an expert in helping big brands, authorities, and leaders create incredible stories and messaging in many different areas of their brand from emails to landing pages to ad campaigns. She is an expert in digital marketing and messaging. We are going to hear her story and her evolution as a marketer going from a broke struggling healer to one of the leading authorities in the spiritual transformation space on storytelling. We are going to break down exactly what makes a magnetic story and magnetic storyteller in this episode. In This Episode: Somebody has to have real magnetism in their personality, spirituality, soul, and their emotions. They have to be a magnetic person in order to make everything work. There is a certain degree of wisdom and expertise. Alignment is really important. Taking care of your physical and emotional health is part of magnetism. You have to do what your soul is wanting you to do or there is going to be a lot of suffering, pain, or moving in the wrong direction. Listen to the soul and follow the soul. The soul and storytelling go hand to hand. And so much more!!! Connect with Kylie Slavik: Kylie’s Website Conscious Marketer Website Winning the Story Wars
25:2715/08/2023
The Amazing Art of Naming with Alexandra Watkins
Today on the show we have Alexandra Watkins. Alexandra has my dream job which is a professional namer. People pay her top dollar to come up with clever, catchy, and memorable names that instantly make you smile. We are going to break down some of the secrets of her process in this episode and learn a little bit more about how she sees her art beyond just naming. We also talk about how she lives a full life that is a brand and power essence of who she is and how she commands these very high value prices for her work. Show Notes: A name should make you smile instead of scratch your head. Find unexpected ways to express your creativity and create your own life how you want to live. Anytime you can use humor to get your message across, it is going to have a better result for you. And so much more!!! Connect with Alexandra Watkins: Alexandra’s Website Alexandra on LinkedIn Hello, My Name Is Awesome: How to Create Brand Names That Stick
32:0508/08/2023
Mastering Yourself and AI with Brad Costanzo
Today on the show we have Brad Costanzo. Brad is somebody I really admire as an expert marketer that has been working in the digital marketing space for a very long time and has worked with some incredible leaders and brands. In this episode, we really drop in on the power of storytelling and how it can influence your audience and attract your clients, but also how it can influence and transform you. We are going to hear some of Brad’s most transformative moments that have been created and worked through storytelling. We are also going to lay out a special framework that is going to help you get the most out of the AI tools that you are using or want to start using. It is going to make it a lot more accessible and approachable for you. In This Episode: Life happens for us. It doesn’t happen to us. It doesn’t matter what happened. You get to choose the reason it happened and you get to choose the reaction you get. You get a chance to act and then react. That is how you make a really great life. Artificial intelligence helps accelerate your intelligence and productivity. And so much more!!! Connect with Brad Costanzo: Brad’s Website Accelerated Intelligence Website Bacon Wrapped Business Podcast
39:0501/08/2023
How Can A Pilot Teach You To Be A Better Entrepreneur With Gabe Muller
Today on the show we have Gabe Muller. Gabe is a pilot and an EOS implementer. The EOS is the Entrepreneurial Operating System and is an incredible framework to help manage your business, set goals and communicate with your team. It can be very powerful and transformative to implement the EOS especially when you're starting to get a larger organization beyond five or six people. Gabe is also a passionate pilot, and has developed an incredible community of pilots and aviators and has a phenomenal event that we are going to hear about the special moments that come when you combine one area of your life that you're passionate about and entrepreneurship. In This Episode: [02:05] Gabe shares his defining moment of flying an airplane solo for the first time. [04:13] How Gabe’s training as a pilot informs what he does in working with EOS [07:36] The importance of getting clarity and communication to help achieve your goals [10:05] Where Gabe sees “soft talk” within the aviation space in addition to other types of visionaries he works with [12:35] Why Gabe recommends traction before vision and how to maintain balance between the two [17:56] How Gabe intentionally crafted Smokehouse Pilots Club to bring people together and his goals surrounding the event [22:56] How Gabe articulated his vision for the event [25:16] Why Kyle believes EOS is so successful [26:34] How Gabe creates outside of the professional world and what he’s currently excited about creating [30:09] Gabe’s closing thoughts Connect with Gabe Muller: Smokehouse Pilots Club Website Instagram EOS Worldwide
32:1525/07/2023
How Taking a Sabbatical Can Make You a Better Leader with Alyson Caffrey
Today on the show we have Alyson Caffrey. Alyson has been one of my favorite people to work with and collaborate with over my many years of entrepreneurship. She has just completed an incredible legacy project of a book called The Sabbatical Method. The Sabbatical Method is a powerful formula to set yourself up to take weeks, months, or maybe longer away from your business and ensure that your business still continues to grow and thrive while you are away and the actual process of going on a sabbatical turns you into a better leader, parent, partner, and human overall. We are going to dive into how we set ourselves up to create these sabbaticals and what benefits can we expect from them. In This Episode: We are taught in order to be successful we need to make ourselves irreplaceable at work but what we don’t learn is that in order to run a successful business our job is to make ourselves replaceable in the business. If we can be able to give ourselves small doses of strategic rest, it will unlock a lot of challenges that entrepreneurs and small business owners face. Being intentional about scheduling breaks can help you recharge for the rest of your day. And so much more!!! Connect with Alyson Caffrey: Alyson’s Website The Sabbatical Method: How to Leverage Rest and Grow Your Business
31:0718/07/2023
How to Create Life Changing Moments at Events and in Yourself with Miro Heyink
Today on the show we have Miro Heyink. Miro is an expert in creating moments of deep transformation and deep decisions that change the course of your life. He provides that in clarity and one on one sessions with entrepreneurs and he provides that as a philanthropy to many youths growing up around the world and in the United States who need an extra hand. We are going to talk to him today about how to create moments like that. If you love creating and hosting events we are going to talk about how to bake that kind of impact and effects into your events and retreats. This is going to be a really great episode for anybody who is running retreats, interested in retreats, or wants to put on an event. In This Episode: In life, we have these moments where we get to listen to this inner whisper. When we listen to this inner whisper we can actually have this elevator moment right now. Stretching your trust, interrupting your patterns, and being surrounded by people that care about you and what to see you win is key. Make a commitment to find your superpower, go all the way, and never stop. Connect with Miro Heyink: Miro’s Website
35:0611/07/2023
Unlocking Team Performance At Scale With Bryan Howard
Today on the show we have Bryan Howard. Bryan is an expert in helping leaders influence large teams of hundreds or thousands of people effectively and creating the freedom in their own lives to really do what is important to them. Today we are going to hear Bryan’s story about a big life change that really had him think really hard about how he was spending his time, how he was working, and what he was valuing, the incredible transformation in his own life, and the impact that he is making in other people’s lives as a result. This is a great episode for anyone leading teams or wanting to grow their teams and especially if you want to grow your teams to a very large scale. In This Episode: It is really all about putting people first and putting employees first. Happy employees make happy customers make happy stakeholders and stockholders. Embrace all five E’s: empathy, emotional intelligence, effective communication, empowerment, and ethical actions. The three ways to engage employees and retain them are a way to grow, a chance to show, and a place to go. And so much more!!! Connect with Bryan Howard: Bryan’s Website Free Resources
33:0304/07/2023
What Comes After Energy Rich Recurring Revenue with Michelle Villalobos
Today on the show we have Michelle Villalobos. Michelle is an expert in helping coaches and entrepreneurs create energy rich recurring revenue. We are going to break down exactly what that is and what that means. Most importantly and excitingly we are going to talk about what happens once you have energy rich recurring revenue and once you have a business that supports you and you have extra energy left over for art, philanthropy, and making an impact in the world. We are going to talk about how Michelle does that, how Kyle has been doing that, and a lot of people in her community doing it. This is a very fun episode to see what happens once your business has reached a certain level to allow you some freedom of creativity and just what can happen when you do that. In This Episode: Optimize for alignment over achievement. The more aligned you are the more energy that you have and the more energy that you have the easier things are. In every area, there is a way to add more free energy to the system so that you have more to give and it is much easier to emit light to the world. Magic happens when we listen to our hearts and we dive into our desire. Where we feel deep desire is where destiny is calling us. And so much more!!! Connect with Michelle Villalobos: Michelle’s Website Michelle on Facebook Michelle on LinkedIn Michelle on YouTube But I Want to Fly Book a Call with Michelle
40:5927/06/2023
Staffing All Over the World with Frank Salas
Today on the show we have Frank Salas. Frank is an expert at finding incredibly talented people to work in your business from all over the world. He is an expert at helping leaders scale their businesses with outsourced talent. Today on the show we are going to be learning how he does that, how he develops his teams, how he works with his teams, and how he can help people just like you build incredibly talented teams on a budget I don’t think you thought was possible. In This Episode: It all starts with your centralized communication. You have to have a way internally to communicate with your team and externally to communicate to your clients, service providers, vendors, and other partners you may have in the business. If you create a career path for your talent inside your business you can actually retain talent long-term and force them to level up. If you build systems, processes, workflows, and a position then that is what allows you to have people join your mission and allows you to attract the right people. And so much more!!! Connect with Frank Salas: Frank on Instagram Frank on Twitter
29:3320/06/2023
What Would Your Life Be Like As A Master Communicator with Brenden Kumarasamy
Today on the show we have Brenden Kumarasamy. Brenden is the founder of Master Talk, an engaging YouTube channel teaching people how to be better communicators both on stage and in all areas of their lives. He is also a coach to many of the greatest thought leaders in technology and business right now with some of the biggest ideas. He is helping them formulate their talks, ideas, and communication. In this episode. I get to ask my questions that I would have paid a lot of money for answers to and get really cool insights into my own business. I hope that you get the same eye-opening insights from the answers to these questions and from some of the reflections that Brenden has during all of this. This is an action-packed episode for those who appreciate the art of communication executed at an Olympic level. In This Episode: We are not coaching our clients on everything. We are just coaching them on the one thing that we are better at. Everything that you have done in your life that you are proud of has some fear attached to it. It is just that the motivation is greater than the fear. Communication is an acceleration of dreams. It doesn’t matter what you want in your life, communication helps you get there faster. And so much more!!! Connect with Brenden Kumarasamy: Brenden’s Website MasterTalk on YouTube Free Workshop to Improve Your Communication Skills
43:0313/06/2023
Scaling Up Your Freedom with Ryan Crownholm
Today on the show we have Ryan Crownholm. Ryan is a veteran, investor, and serial entrepreneur. Today we are going to be exploring his journey from truly being the worker and the big change that really led him to thinking strategically and growing beyond himself and his abilities to scaling his business, business, systems, and team. We are also going to talk about how he helps other business owners do just that. We have some incredible stories and some really great leadership tactics to explore with you today. In This Episode: In the beginning, you need to find what your strengths are, leverage those strengths, and work as hard as you can possibly to get you from zero to one. You need to set your business up to serve yourself and give yourself space. Find areas to spark new ideas. If it is reading books for you, make sure you make time every day to read books. If it is podcasts, listen to podcasts. Have a place to feed your ideas. And so much more!!! Connect with Ryan Crownholm: Ryan’s Website Ryan on LinkedIn Ryan on Instagram Ryan on Twitter
34:1606/06/2023
Creating Financial Freedom with Complex Trusts with Daniel Bishop
Today on the show we have Daniel Bishop. Daniel is an expert in many fields such as marketing, finance, and sales. In this interview today we are going to explore all of them but one of the core topics that Daniel is particularly excited about is making the most out of all the money that we bring in and not losing a lot of it to taxes or other inefficiencies. The complex trusts that Daniel works with are an excellent tool to use to escape a lot of the common pitfalls that end up sucking away a lot of profit from a business and a lot of freedom from your life. So we are going to talk about Daniel’s process for using complex trusts to minimize things like taxes and maximize freedom in your business. In This Episode: Communication is everything. If we can’t clearly communicate what we do to the people that may be ideal clients for us then we will never have a sale. Clear communication is good in every single relationship we have. If you want to make more money you have to work on your mindset around money and beliefs. You create your reality. In a complex trust when I don’t create and I am appointed as a trustee, it becomes a separate entity of its own. It is totally unaffiliated with myself, my business, and my assets. And so much more!!!
38:4130/05/2023
The Art of Customer Driven Leadership with Daniel Hammond
Today on the show we have Daniel Hammond. Daniel has an incredible constellation of experiences, backgrounds, and interesting stories to tell. We are blessed with the opportunity to explore quite a few of those around the world and in very unexpected places and professions. The main thing that we are going to be talking about today is operating systems for your business. How does your business operate as a whole? This is a really important system and culture and thing to install as you start to grow beyond being able to influence everybody directly and manage everybody directly in a small business. We are going to be talking about the counterintuitive nature that is customer-driven leadership as opposed to leader driven. The difference is in how you approach and solve problems in your business. In This Episode: Customer-driven leadership is an operating system. It creates checks and balances on a team level. It starts with a big vision. A big lie of entrepreneurship is that as the leader of the organization, it is our job to solve all the problems. At the team level, it is really increasing the understanding of how the different teams all serve to deliver for the end customers. And so much more!!! Connect with Daniel Hammond: Daniel’s Website Daniel on LinkedIn
45:5523/05/2023
Awakening the Rebel with Dr. Gigi Abel Samed
Today on the podcast we have Dr. Gigi Abel Samed. We have an incredible array of stories, insights, and wisdom to explore with her today. Starting with a story that she derived a deep meaning from a young age that has really shaped her life and her purpose and we get to see how that plays out in many different forms. She spent a long time working in the health system and had many different personal struggles through that and is now on the verge of serving a brand new audience that she defines as the rebels and changemakers that we were ultimately here about at the end of this episode. In This Episode: Leave every life better for having been in it. Rebels don’t fight the old paradigm, they create a new one that makes the old one obsolete. Play, have fun, and allow yourself to be childlike. And so much more!!! Connect with Dr. Gigi Abel Samed: Gigi on Instagram Gigi on Facebook
34:1016/05/2023
The Secret to Making It Happen with Mike Malatesta
Today on the show we have Mike Malatesta. Mike is a high performance coach helping people unlock inspiration and creativity and has a podcast called How’d It Happen where he breaks down the magical turning points in many different entrepreneurs' and creators' lives. Mike is an excellent thought leader and has a lot of experience working with similar people to what I have done. When I set out to have this interview. I wanted to talk to him about the many different things he uncovered in the How’d It Happen Podcast, and the things that he learned over the many different interviews. The actual interview took a very different turn and we both shared different perspectives on things like creating pattern breaks to open up new possibilities, connecting with the inner child and using that as a powerful source of energy in your business and your creativity, and many other topics that I feel are very high impact, especially for those whose who are really at the top of their game. This is a really fun-filled, unexpected, and magical episode that I am excited to share with you. In This Episode: People are afraid to really think about and ask for what they actually want. To be able to take a step towards what you want every day requires you to know what you want to take a step towards every day. If you just approach things with curiosity and nothing else then it seems like it is easier because the only way you can be disappointed is if you want something out of something. And so much more!!! Connect with Mike Malatesta: Mike’s Website How’d It Happen Podcast Mike on LinkedIn
31:5109/05/2023
5 Steps to Sell a $100,000 Offer
Today we are going to be asking an important question. What is the difference between a $1,000 offer, a $10,000 offer, or a $100,000 offer? There is a skill that I see that separates an exceptional few with the ability to command high ticket prices for their services but really makes the difference between selling a $1,000 or $10,000, or $100,000 offer. The answer might surprise you. It’s not the fanciest branding. It’s not the most prestigious certification. In fact, the most important part is simply to make the choice to start charging those prices while most constantly defer the idea of making offers like that to someday in the future. This is entirely an internal restriction that they put on themselves. Most give up before they even start but the one essential ingredient that this all boils down to is a choice. Today I am going to share five steps to make your first $100,000 offer. In This Episode: Nobody starts with it all figured out or naturally able to sell a six-figure offer and the only way to start learning at all is to first believe that it is possible for you. Investments on this level unlock whole new levels of possibilities. When it comes to making deals on a $100,000 level relationships play a really big role in this. And so much more!!!
26:1502/05/2023
Measuring A Visionary’s Mindset with Justin Breen
Today on the show we have Justin Breen. Justin is a PR expert for visionaries and is a master connector of people. He has a very unique system that he uses to assess people and understand people very early on in the conversations which allows him to make very interesting and insightful decisions. You are going to notice right away that Justin is a very unique character. He has a unique point of view and he is very straightforward and honest in his thinking and he is very frank. In this episode, he is going to break down that he is a specific type of entrepreneur using a score or a framework called the Kolbe Score. He alludes to me being a different archetype of an entrepreneur and several other entrepreneurs. He is going to go into detail about what the Kolbe Score is, how it applies to entrepreneurs, what makes a visionary, what defines a visionary, what are some of the biggest challenges that these entrepreneurs can face, and how he uses this knowledge of the Kolbe Score to make connections and fulfill his vision of leaving the world a better place by serving the very highest change makers. I hope you enjoy this very interesting and unique conversation with Justin. In This Episode: If you are not expanding and challenging yourself then usually you are stagnating. There are 4 types of entrepreneurs. You write bigger checks to be in smaller rooms but the people in those rooms are making bigger impacts. That is the key to evolving and not getting stagnant as a visionary. And so much more!!! Connect with Justin Breen: Justin’s Website Kolbe A Index
37:1525/04/2023
The Life Cycle of a Great Story
Today we are going to be talking about a really important aspect of great stories that many people don’t consider or think about when they first start telling stories or even after a very long time speaking and sharing their story. Stories have a life cycle. They are like living creatures and have a certain life span. The same story at different points in your life and your journey may be too tender to share, a north star and inspiration for your business or it may be something that bores you. It happens to all creators and it happens to all the great stories they tell. A wise visionary with a powerful message can recognize these stages of their stories and use this to a great advantage. We are going to break down the three stages of a story’s life. In This Episode: Stories have a life cycle. They are like living creatures and have a certain life span. There is a certain magic to being able to tell a story that you were once ashamed of or was once a painful moment in your life and turn it into a tool that you can proudly use to make an impact and create abundance for yourself. Even though this golden age can’t last forever for one story. You will always have stories in your life that are in this sweet spot if you know how and where to look for them. And so much more!!!
16:3518/04/2023
Story Roadmap Session with Beth Berry
Today on the show we have Beth Berry. This is going to be a little bit different than my typical podcast interviews. This is actually a recording of a coaching session that I did with Beth Berry. Beth recently reached out after I was doing a flash sale on my Story Roadmap Sessions and booked a session to talk about the origin story for Revolution From Home. One of her offers in Revolution From Home is a year-long transformational program for mothers. We are going to get into a lot of the details of what that is and what that looks like. You are going to get to be a fly on the wall in me coaching Beth, asking her questions about her ideal clients, what her offer is like, and different moments in her life, and gathering information to then create a story that she can use. In about 20-30 minutes you are going to get to see how I go through this process of asking them all of these questions to create a powerful story and you will get to hear Beth’s story told through my words at the end of the episode. In This Episode: Motherhood is one of the most important roles on the planet but it is valued as if it is one of the least important roles. Kyle shares the story he crafted for Beth. So much of the power of a sales page is in storytelling. Really getting to the heart of what these women are struggling with and longing for is key. And so much more!!! Connect with Beth Berry: Beth’s Website Beth on Facebook Beth on Instagram Beth on Pinterest
34:2711/04/2023
The Deadly Mirage of Mastery
Today we are going to be talking about the deadly mirage of mastery. Many entrepreneurs and leaders have this mirage-like idea where they chase some sort of milestone that marks finally making it. A sense of mastery where we can feel completely aware and in control of everything that has made us successful to this point but this is a very deadly mirage to chase. We live in a time where the pace of information and change is faster than we have ever experienced before and in an environment like this one of the two most valuable skills you can have is your capacity to adapt to the world around you and I will tell you a little bit more about the second layer. The “I’ve finally made it” mentality shuts both of these down. In This Episode: True masters stay masters by surrounding themselves with great coaches and the world is filled with stories that support this. Often the wisest leaders get to the top of their field by recognizing their limitations and surrounding themselves with those who have different talents and perspectives If you ignore the opportunities that the beginner’s mindset has to offer then you are leaving impact on the table. There is no bigger opportunity and better investment than getting support and coaching on your communication and storytelling. And so much more!!!
11:0104/04/2023
Discover Your Why in 8 Minutes with Gary Sanchez
Today on the show we have Gary Sanchez. Gary is the founder of the WHY Institute and has dedicated his career to understanding people’s why and what drives them. This is such an essential component of your messaging, marketing, and even of your reasoning for why you are doing what you are doing. When you can get in better touch with your why incredible things start to happen in your business. So today we are going to learn about what your why is and what happens once you discover it and you are clear on it. In This Episode: When you know your why what you do has more impact. When you talk about what you do, you blend in with everybody who does what you do. When you focus on why you do what you do, you stand out from everybody else who does what you do. The earlier you can figure out your why, the earlier you can figure out your passion the longer your runaway is going to be to have a bigger impact in your life. And so much more! Connect with Gary Sanchez: WHY Institute Website
39:5328/03/2023
The Art of Workflow with Andy Hickman
Today on the show we have Andy Hickman. I am very excited to share Andy with you today. He has been a private client of mine over the last six months and I recently joined his program The Art of Workflow because I was so impressed with his ideas while we were working together that I wanted to learn more about it. I have been in his program for a couple of months and I am starting to discover the power that his process and systems have in creating clarity and figuring out the right actions to take and restoring the connection to your life through these simple habits and behaviors that are very different from your typical productivity gurus out there. Today we are going to talk with Andy and discover his process for The Art of Workflow. In This Episode: There is an innate brilliance to how humans are designed and when we tap into that then we can create that sense of creativity, order, and flow using something that will always be part of us. If you have a limited amount of time, that is only a greater reason to learn how to get back in touch with what the right things are for you to do. You have a unique perspective that the universe wants to engage with and you can not share that if you are out of touch with your own thoughts. And so much more!!! Connect with Andy Hickman: Andy’s Website
01:09:3321/03/2023
I'm Already A Great Speaker, I Have A TED Talk, Why Do I Need A Presentation Coach
Today we are going to be answering one of my favorite questions of all time. I’m already a great speaker. I have a successful TED Talk, a successful podcast, and a successful keynote speech. Why do I need a presentation coach? Over the last few years, I have worked with hundreds of thought leaders in health, entrepreneurship, and transformation, and my favorite group to work with are experienced speakers who have established businesses. I can get the very best results the fastest with this group of people but there is an elephant in the room as they are not sure they need this kind of help. If you ever found yourself wondering do I need help if I am already a successful speaker I am sharing five reasons why you do. In This Episode: Success often comes with its own set of challenges. You have demands on your time, your critical thinking, and your focus. If you are at this point with a great product or service, an established brand, and experienced speaking then you need someone to help access the very best of your message and your knowledge without it taking all of your time and energy. As a leader, it is your most important job and responsibility to connect that vision and energy and lead from that inspiration. The greatest speakers and leaders have coaches helping them and supporting them to communicate their message and you need that help too. And so much more!!!
20:2914/03/2023
Walking the Lyme - Running a 7-Figure Business While Living with Lyme with TJ Nelson
Today on the show we have an old friend, TJ Nelson. TJ and I both got our start building online businesses, wanting to move out to Thailand to grow our online businesses and travel the world. Over the last 8 years, I have had the opportunity to witness TJ grow a business online and begin to start suffering from a chronic disease. Despite going through some of the hardest challenges I have seen almost anyone go through, he’s been able to grow a thriving 7-figure business. Leading teams, inspiring people, and most recently in his book, Walk the Lyme. In his book, he shares some of the hardest and most challenging moments from this misunderstood condition and how he got through some of the darkest moments in his life. In This Episode: With habits, it is really important to not skip it for a single day. Your habits define your behaviors which define your life. If you skip one time, you are going to skip two times. The most important time to do the behavior is when you don’t want to do it. You are training your brain to do things you don’t want to do. If you have your habits right you’re doing the behaviors right and success is really just a bunch of small actions repeated over time. No leverage, no accountability, no chance. And so much more! Connect with TJ Nelson: Walk the Lyme TJ on Facebook TJ on Instagram TJ on YouTube TJ on LinkedIn
33:1307/03/2023
Understanding the Subtle Self-Sabotage of High-Achievers with Celinne Da Costa
Today on the show we have Celinee Da Costa. She has been featured on this podcast, a few summits, and online events. She has been an amazing friend in this adventure of business over the last few years. She works with some of the high-level thinkers in corporate, coaching, and leadership and is at the very top of her game in high-ticket coaching. Today on the show she is going to share some intimate and powerful stories of the subtle self-sabotage that many of her coaching clients experience and she is going to share some similar stories from her own life. There is a ton of great insight. Whether you are a leader in your field or a coach who is aspiring to serve very high-level clients this is going to be an action-packed episode for you. In This Episode: The way you feel and who you are as you are creating it deeply matters and it will translate into whatever it is you do. Our story is worth telling and our voice is important. You need to get clear on your soul purpose, what it means for you, who you want to serve, and how you want to serve them. And so much more!!!! Connect with Celinne Da Costa: Celinne’s Website Celinne on Facebook Celinne on Instagram Celinne on Twitter Celinne on LinkedIn Celinne on YouTube
54:4928/02/2023
What Salsa Can Teach You About High-Ticket Sales
Today we are going to talk about what salsa can teach you about high-ticket sales. Several times in my life I have taken dancing classes. Partner dancing is not something that comes naturally to me. In fact, it is pretty stressful and awkward. With a partner, I am pretty stiff when I am dancing but I am the lead so I have to indicate when we are starting and where we are going. It is a lot of responsibility to be the lead and if you are not clear and confident it is hard for your partner to respond to your movement. A good lead can subtly guide a follower and instantly make them better. Wouldn’t it be good to have a lead like this in dancing and other situations like finances, sales, and eating right? What would you want to instantly and clearly be better at? In This Episode: A good lead in storytelling will help you shine on the stage. With a few good prompt questions, a simple storytelling framework, and the experience of a trained ear, we can create a story that can fix in a day what has been a problem for years or create an entirely new presentation. For new and aspiring speakers a good lead can cut the learning curve from years to weeks maybe days crafting a message that resonates with your audience, and your ideal clients, and supports your vision and business goals. And so much more!!!
13:4121/02/2023
When is the Right Time to Create a New Keynote or Presentation
Today we are going to be answering a very important question. Should we create a new keynote speech or signature talk? There are certain crossroads at every entrepreneur’s, coach's, and visionary’s journey where this may or may not be necessary. It takes a lot of energy to create a new presentation to spill your thoughts down to something you can use reliably in about 30-45 minutes over and over again to be a high-converting tool. There is a certain lifespan to a good presentation or keynote and many great coaches, visionaries, and leaders are not quite aware of this lifespan. I am going to break down four different key moments when it is time to decide if you should create a new presentation. In This Episode: There is a certain lifespan to a good presentation or keynote. It can be difficult for new and experienced speakers alike to know when is the right time to create something new. The origin story is about the problem that your offer solves. So if you have a new offer you are solving a new problem and you need to describe the origin of that problem in your life. And so much more!!!
24:5514/02/2023
How I Helped a Client Create 17 YouTube Videos in One Day
Today I am going to tell you how I helped a client of mine create 17 YouTube videos in one day. So what does it take to create over four months of content in a single day and how would it feel knowing that is all scheduled out and planned for you? Sure sounds nice, right? Where would you even start? For most, the idea of sitting in front of a camera for a few hours to create, talk, and share your knowledge is both intimidating and overwhelming. Content takes time! But with the right help and strategy, it can happen. Listen in to hear what we did! In This Episode: Content takes time! With the right help and strategy, the obstacles can quickly disappear. Having somebody else to be able to guide his attention and energy and allow him to flow as best as possible created an environment where he could have a lot of videos done and start integrating them into his business. Things that you thought would take months to create can be done in a day and a matter of hours. This is what I do in my VIP days. And so much more!!!
13:2707/02/2023
The Wisdom of Your Ideal Worst Day with George Bryant
Today on the show we have George Bryant. This has been one of my favorite interviews of the last couple of months. George is an excellent guest. He has a ton of experience being an influencer in the health space for a long time and he has grown many different six and seven-figure companies and simultaneously is a world-class coach and somehow does this all in just a few hours a day to make plenty of time for his family. It wasn’t exactly an easy road to get here and he has a ton of stories to share about how that process has gone. George has a ton of gems to share about facing your fears, your hardest moments, and really leaning into the resistance. We are going to dive into a particularly interesting idea he has about how to define your ideal worst day. What are the baseline things that you can do if you can do these things even on your worst day then you still will be making progress toward your goals? We are going to explore what that looks like on the podcast today. In This Episode: Play is the most underrated secret weapon of any human being that wants to be successful. The intention is everything. Intentionality everywhere in our lives especially with where we choose to spend our time is probably one of the greatest resources people have at their disposal when they start using it. All too often we allow outside circumstances to dictate our actions and behaviors which prevent us from winning in most areas of life. Every opportunity is a chance at bat. And so much more! Connect with George Bryant: George’s Website George’s Podcast
01:00:2531/01/2023
4 Ways You're Leaving Your Best Stories and Money on the Table
We are going to be going over some hard truths today. It may not feel good to hear but once you know about them you will be better off. We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could. The problem of having your best, most useful stories hidden in plain sight impacts leaders at every level of success whether you are just starting out and crafting your offer for the first time or you have been doing this for a long time and you have really good systems and ways of doing things. No matter what stage of your career you are in means missing out on these stories and leaving money and impact on the table. Discovering the right stories to tell and finding these stories that are hidden in plain sight is one of my favorite things to help my clients with. Over the course of working with hundreds of entrepreneurs, coaches, and leaders to craft stories that get results I have started to notice some common roadblocks that keep people from recalling these great powerful stories that they can use right away. So let's dig into the 4 story blindspots. In This Episode: We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could. Not every story serves the same purpose. If you start with the end in mind and the destination or effect that you want your story to have then it becomes a lot easier to pick out the right stories. If you understand the frameworks of good storytelling and how they fit together strategically into a good talk then your talk and content become easy to adapt. And so much more!!!
23:3524/01/2023
Why Your Origin Story is Not Enough
Today on the show we are going to be talking about one of my favorite topics - origin stories but there is a twist. We are going to be talking about why your origin story is not enough. Not enough to succeed, not enough to carry your message to the goals you want to achieve. An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat. These stories are memorable and have a cinematic feel to them and everybody wants to have one. These are also one of my favorite kinds of stories to work with people on. I love seeing how people light up when they get clear on this story and they are excited to share it. So much opportunity opens up for them. They are so thrilled to put the story into action. They feel a sense of completion but really there is a whole new world to explore. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning. In This Episode: An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning. Storytelling is a deep, diverse, and incredible world that allows you to be a martial artist of the mind. Starting with the origin story is the perfect springboard but there is so much more beyond that. And so much more!!!
17:1117/01/2023
How to Use Storytelling to Predict Your Future
Today on the show we are going to be talking about how to use storytelling to predict the future. It is a brand new year at the recording of this episode and I am hearing lots of people trashing New Year’s resolutions. They talk about them like New Year’s resolutions are the mean teacher that would scold them in class when they were a bad kid. I think people hate New Year’s resolutions because 99% of the time they are based on whatever inadequacies or insecurities you are feeling right around the new year. It is always based on something bad about yourself. Over the last few years, I found something to replace New Year’s resolutions that is more effective and more successful. It even feels good. Listen in to hear all about it! In This Episode: A great story is structured in a way that sweeps you from the present moment you are in and immerses you in another essential moment in time. As the story is being told unfolds you feel like you are living attuned. The same techniques that you can use to create a great story for a keynote speech, content, or a sales call are the same techniques you can use to write your future. When you bring these same storytelling elements into this process you can become the author of your own life. And so much more!!!
11:5110/01/2023
The Wisdom Of Selfishness with Jessica Dennehy
Today on the show we have Jessica Dennehy. Jessica is a coach that helps women leaders tap into their selfishness to take better care of themselves to lift themselves up so that through this they can serve their business and family better and show up as the best version of themselves. In our conversation, we dive into selfishness in the life of an entrepreneur, leader, and parent and why it is an essential ingredient for success in what you do. Connect with Jessica: Instagram Website
32:1103/01/2023
How To Get Out Of Your Own Way With Goal Setting With Scarlett Stanhope
Today on the show we have Scarlett Stanhope. Scarlett is a coach who blends highly practical and tactical business strategy with some mystical hippy abundance mindset and coaching work and blends both of them together to help people not only create goals that they can achieve, and that will advance them in their life but goals that get them excited to be awake every day. Since 2023 is right around the corner, we dive deep into goal setting in this episode so press play and learn how to start setting better goals. Make sure you listen until the very end as there will be a special segment of Scarlett’s story roadmap session. In this episode, we discuss: How Scarlett leaned into her perfectionism when pivoting to life coaching How we can get out of our own way when it comes to goal setting Best ways to get into the mindset of envisioning a goal and seeing it through and so much more
47:5127/12/2022