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Nick Loper of Side Hustle Nation | YAP Media
The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
216: Merch by Amazon: $53k in T-Shirt Profits in 10 Hours a Week
I’m excited to introduce you to a new Buy Buttons opportunity under the Amazon ecommerce umbrella called Merch by Amazon: it’s a print-on-demand service for t-shirts now (and perhaps other merchandise in the future).
My wife and I have already made our first sales on this platform and it's become our latest side hustle obsession.
To help me explore this business model, I invited Elaine Heney on the program. She’s an app entrepreneur, a former Amazon FBA seller (a biz she actually sold), and last year she sold over $128,000 worth of t-shirts through Merch by Amazon program, of which $53k was profit. You can follow along with Elaine's Merch adventures at MerchEntrepreneur.com.
The advantage Amazon has over other print-on-demand sites is their massive daily organic traffic. Elaine doesn’t even need to do any marketing to promote her shirts, and using their interface is as easy as uploading a design, choosing colors, and clicking a button to list your shirts.
There are no monthly fees, and no inventory risk.
In this episode, Elaine takes you through the steps you need to take to start an account on the Merch by Amazon program. She shares how she finds graphic designers to help with her t-shirt designs, how to use the Merch by Amazon platform, and some of her best tips for creating designs that will sell well.
Full Show Notes and PDF Highlight Reel: Merch by Amazon: $53k in T-Shirt Profits in 10 Hours a Week
35:0909/02/2017
215: How to Quickly Build an Online Business When You Don't Have an Audience
Mark Wills is a professional notary public loan signing agent. It's something he started doing as a side hustle that eventually turned into a full-time business.
While his friend Roman Rosario was between startups, Mark showed him how to do loan signings to make extra money.
Loan signing agents are the people who walk you through the final paperwork when you are buying or refinancing a home. The signing agent is required to make sure you understand all the paperwork, answer any questions you have, and sign off the documents.
These appointments take around 1-2 hours and the signing agent can earn anywhere between $75 and $200.
Mark's system worked and Roman had his first signing -- and his first payday -- right away.
And that sparked an entirely new business idea. If Mark could teach him how to do this in just a few hours, he could probably teach others online as well.
Although Mark had no online or social media presence or audience to speak of, he and Roman set out to validate, create, and sell an online course teaching other people to do what he does. That became LoanSigningSystem.com.
Fast forward a year and the guys are making $4k a month selling their course. In this episode they talk you through the steps they took to validate their idea, how they built their course using content from free webinars, their marketing techniques, email responder series, and more.
Full Show Notes and PDF Highlight Reel: How to Quickly Build an Online Business When You Don't Have an Audience
40:5002/02/2017
214: Become a Master of Productivity, Discipline, and Focus
John Lee Dumas is the undisputed king of productivity, discipline, and focus--the guy is a machine!
John is the host of EOFire, where he interviews today’s most successful entrepreneurs 7-days a week.
(I was a guest on episode 932!)
JLD has grown EOFire into a multi-million dollar a year business with over 1,500 interviews and 1.5 million monthly listens. His latest project is The Mastery Journal: Master productivity, discipline, and focus in 100 days. You can learn more at TheMasteryJournal.com.
Longtime listeners may remember hearing John way back on episode 15 of The Side Hustle Show. Three and a half years and 199 episodes later, I’m excited and honored to have him back on the show.
In this episode, John takes you through some of his top productivity, discipline, and focus tips that anyone can incorporate into their day, business, and lifestyle. He explains why planning your day helps you avoid OPA (Other People’s Agenda) and keeps you on a productive and focused path.
These are the things I struggle with at times--especially focus--and things I constantly hear as challenges from Side Hustle Nation. In fact, I’ve asked thousands of subscribers “what’s holding you back?”, and the lack of time and focus are among the most popular responses.
John has developed The Mastery Journal based on his own success building his 7-figure business, and in this episode he shares some of his top tips and gives an insight into the habits and routines that got him where he is today.
Full Show Notes and PDF Highlight Reel: Become a Master of Productivity, Discipline, and Focus
36:5826/01/2017
213: How to Avoid Conflict of Interest Between Your Side Hustle and Your Day Job
Possessing creative powers beyond those of mere mortals, Don "The Idea Guy" is back to help talk through a common but tricky situation side hustlers run into.
You might remember Don from episode 170 of the show, where he gave us his 7 rules for business idea brainstorming and took a few live listener calls as well.
This week I invited Don back to help wrestle with the dreaded "conflict of interest" that might arise between your day job and your side hustle.
Inspired by an email from someone in the Side Hustle Nation Community, Don offers some suggestions on how to deal with this at your place of work. He covers how you can test ideas in your day job within a lower risk environment, and perhaps even leverage a raise from your boss based on the results.
Tune in to hear what options you have if your side hustle overlaps a little too closely with your day job.
It's a little bit of a different style of episode, so I'm curious to hear what you think? Would you like to hear more of this "talk show" style show? Or should I stick with the regular interview format?
Full Show Notes: How to Avoid Conflict of Interest Between Your Side Hustle and Your Day Job
25:3820/01/2017
212: Micro Habits: The Too-Small-to-Fail Plan for Big Results
"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
That line from Aristotle may be one of the most overused quotes in history.
But it's overused for good reason; it's a good quote. At least the first part. Aristotle was onto something for sure: we are what we repeatedly do.
I agree with that 100%.
The issue I have is with the second part: Excellence, then, is not an act, but a habit.
There’s no such habit called excellence; you can’t wake up tomorrow and start your morning routine with a quick session of excellence before you go grab breakfast.
I’ve been doing a lot of thinking lately about setting new year’s resolutions or goals for the year, which I think is only natural when the calendar flips, but I’m had a hard time coming up with a SMART goal or set of SMART goals for the year I was really excited about.
It’s easy to pick a number out of the sky, like I want to make $1 million, or I want to reach 100,000 subscribers, or I want to become a #1 New York Times Bestseller, and those kinds of goals are great -- if they motivate you and you can reverse engineer a path to get there.
But on the flipside of Big Hairy Audacious Goals like these, to borrow a phrase from Jim Collins, is the micro habit. And that brings us back to Aristotle: we are what we repeatedly do.
I’ve seen the power of consistent execution first-hand; this podcast is probably my best most recent example of that. It started out as an experiment, it cost less than $100, and over the last 3.5 years, I’m not exaggerating when I say it’s been life-changing.
So if you’ve found yourself in kind of the same boat, with everyone around you sharing their resolutions and their ambitious goals for the year and not quite knowing what you should be aiming for yourself, I invite you to consider the micro habit as an alternative.
Full Show Notes: Micro Habits: The Too-Small-to-Fail Plan for Big Results
13:1219/01/2017
211: Double Your Energy in 7 Days
Perhaps what we need isn't more hours in the day, but more energy in our hours. That's ultimately what this episode is about: feeling better and more alive so we can get more results from our businesses.
Yuri Elkaim is a former professional soccer player, a Registered Holistic Nutritionist, the author of The All-Day Energy Diet, several other books, and you can find out more about Yuri and his health adventures at YuriElkaim.com.
Yuri promotes "energy through tranquility rather than stimulation," which is an ideal that resonated with me.
In this episode, Yuri runs through 7 energy commandments to be aware of going into 2017 if you want to be your most energized self to-date.
Full Show Notes and PDF Highlight Reel: Double Your Energy in 7 Days
39:2312/01/2017
210: Steal This Process: A Step-by-Step System to Consistent $10k Months
Nagina Abdullah turned her weight loss blog, MasalaBody.com, into a 6-figure side business. By day, she works for a large consulting company, and with a busy work schedule, a young family, and limited time to work on her side hustle, Nagina has been very smart about her marketing and pricing.
After struggling with her weight for all of her adult life, she finally hit on something that worked and dropped 40 pounds! With friends, colleagues, and neighbors asking how she did it, she started her blog to share recipes and tips.
But she soon discovered that people didn't want recipes; they wanted to lose weight! Quickly, Nagina adapted and used her own success story as a catalyst to begin helping other women make some serious lifestyle changes.
Her sales funnel process is applicable across a broad range of industries and business models, and I think you'll find a way to put some of her tactics and strategies into practice for your own hustle.
Full Show Notes and PDF Highlight Reel: Steal This Process: A Step-by-Step System to Consistent $10k Months
51:5305/01/2017
209: Amazon FBA Private Label Strategies for 2017 – Featuring Two 7-Figure Sellers
As a private label seller on Amazon, Andy has seen his revenue grow from $400k in year one, to $900k in year two, and he is closing in on $1.8 million for year three!
I last spoke with Andy "Slamazon" Slamans on episode 84 of The Side Hustle Show. Back in 2014, Andy was wrapping up his first year as a full-time Amazon seller and on the podcast he shared all his best tips for product research and getting started as an FBA private label seller.
I was excited to have Andy back on the show along with his Amazon FBA business partner Liran Hirschkorn. Both Andy and Liran are now running 7-figure Amazon private label businesses!
In this episode, they share how the FBA landscape has changed over the last couple of years, and how they have moved with the changes to build successful businesses.
Tune in to hear Andy and Liran explain the process they are currently using to perform product research so they know they are sourcing products that will sell. You'll also learn how they create “bundles” and unique products that separate them from their competitors, and how they launch their products and gain initial traction within the Amazon search engine.
Full Show Notes and PDF Highlight Reel: Amazon FBA Private Label Strategies for 2017 – Featuring Two 7-Figure Sellers
This episode is packed with everything you need to know to start your own FBA private labeling business or start taking your business to the heights that these guys are at.
You can find out more about how they run their businesses at AmazingFreedom.com/hustle.
37:5629/12/2016
208: Pay Less Taxes - Your Side Hustle Tax Questions Answered
Josh Bauerle is the CPA on fire at cpaonfire.com. Josh specializes in tax preparation, tax planning, booking keeping, and general consulting services to take the accounting side of your business to the next level.
Just 30 minutes with Josh about a month ago saved me thousands of dollars, so you owe it to yourself to listen to this episode and see if you can put some money back in your pocket too.
In this episode, Josh goes into detail about the tax implications with each type of business entity you can form, as well as how you can potentially save thousands of dollars by registering as an S-Corp.
Josh also covers which expenses are deductible to your business, how to include health insurance as a tax-deductible, and how you can reduce your tax bill by investing more into retirement accounts. He also spends some time explaining the often confusing issue of how much sales tax FBA sellers should be paying and under which state tax laws, as well as recommending a service to automate the process.
Tune in as Josh answers several questions from the Side Hustle Nation community and shares some of his best tax saving tips and advice. This isn’t another one of those dry conversations around tax, it’s packed with actionable tips and advice to help you put more money back into your pocket.
Full Show Notes and PDF Highlight Reel: Pay Less Taxes - Your Side Hustle Tax Questions Answered
37:2223/12/2016
207: How to Use Video and YouTube to Grow Your Business
Thomas Frank is the College Info Geek and you can find him at collegeinfogeek.com.
Thomas also has a podcast, and a YouTube channel with an impressive following of over 400,000 subscribers and over 14 million views.
Thomas’ blogging journey started back in 2010 when he applied to join a team of writers working on a blog in the college/student niche - but he was unsuccessful. He decided to publish his post on his own site, started introducing different forms of multimedia over the years, and stumbled across a love for producing entertaining YouTube videos.
“There wasn’t a whole lot of really compelling content for how to study, how to take tests, how to read text books, all the kinds of questions students were asking me about as a blogger.” Thomas told me. This was an open door for him to produce high-quality informational videos in his niche and provide the kind of content his audience wanted.
Thomas is now a “YouTuber”, and although he has many income streams his YouTube channel ad revenue makes up a large portion of his monthly income.
Tune in to hear how Thomas grew his YouTube channel to 400k subscribers in 2.5 years. He shares his marketing hacks, tips he used to write more compelling titles that perform well in YouTube’s search algorithm and attracts more clicks, and how he developed a lead magnet that not only attracts email subscribers but earns decent revenue too.
Full Show Notes and PDF Highlight Reel: How to Use Video and YouTube to Grow Your Business
44:3722/12/2016
206: Go Where the Cash is Already Flowing
I’d like to introduce some of the characters in my latest book Buy Buttons, and also give you a sample of the audiobook version I recorded.
I knew I wanted to create an audiobook for this title, because Audible is yet another “Buy Button” marketplace for me to test out, and because I’ve heard audiobooks can actually perform really well for authors.
Note: If you’re new to Audible, you can get Buy Buttons and another title of your choosing free!
But even for someone who’s been editing audio for the last 3.5 years on this podcast, it was quite a challenge to get the book recorded and approved for sale. In fact, it was rejected by Audible 4 or 5 different times for various reasons.
Just reading my own words without messing up and with intonations that made sense was hard enough!
That put a little damper on my timeline, as I’d hoped to get it out much closer to the launch date of the Kindle and paperback editions. Still, now that the audiobook is approved, it’s already been selling well with very little promotion.
In this episode I share the full introduction to Buy Buttons plus you’ll meet a few of the side hustlers I connected with during the writing process.
As you know, most business books follow a familiar format: big picture thesis, supported by case studies and examples. Feeling no need to reinvent the wheel, Buy Buttons follows this formula as well. The big picture thesis is that the fastest way to earn extra money is to go where money is already being spent: the hundreds of peer-to-peer marketplaces.
I was able to source several stories from The Side Hustle Show archives and the blog archives to back that thesis up, but still had a bunch of gaps to fill in.
For those, I turned to HARO, the Side Hustle Nation Facebook group and email list, and even reaching out to the marketplaces directly to see if they had any successful sellers I could potentially feature.
Full Show Notes: Go Where the Cash is Already Flowing
25:4515/12/2016
205: From a $1 Million Bankruptcy to $20k in Monthly Recurring Revenue: A Productized Service Case Study
Gabe Arnold is the founder and chief pencil sharpener at CopywriterToday.net, a subscription based article writing service. In his early 20’s Gabe saw his construction business hit by the downturn in the property market to the tune of a $1 million bankruptcy, and began freelancing to support his family. One common hold-up on his website projects was the words to paste into the pages, which gave him an idea. Tune in to hear how he took that idea from zero customers to $20k in monthly recurring revenue.
Full Show Notes and PDF Highlight Reel: From a $1 Million Bankruptcy to $20k in Monthly Recurring Revenue: A Productized Service Case Study
44:4908/12/2016
204: Your Legal Questions Answered
As a small business attorney, Elizabeth Potts Weinstein helps entrepreneurs, small business owners, coaches, artists, etc, get all their legal affairs in order so they can focus on their businesses. In this episode, Elizabeth agreed to answer some legal questions from members of the Side Hustle Nation Facebook Group. We cover disclaimers, business registration requirements, entity selection pros and cons, trademarks and copyrights, and licensing.
Full Show Notes and PDF Highlight Reel: Your Legal Questions Answered
49:0901/12/2016
203: How to Stop Just Listening to The Side Hustle Show and Start Taking Action
Nothing gives me a shot of inspiration more than when I look at my podcast feed and see episodes like “Zero to 20K a Month” or “Building a Multi-Million Dollar Ecommerce Brand on the Side.” Those are some incredibly sexy and enticing titles, aren’t they? Then, you dive deep and you listen in. You hear Jon Haws say, “Once a book is out there, you’re always making money,” and think to yourself, “Damn, Why aren’t I doing that? Why him and not me?”
Full Show Notes: How to Stop Just Listening to The Side Hustle Show and Start Taking Action
15:5824/11/2016
201: The OPA Plan: How to Borrow Other People’s Audiences to Explode Your Sales
In 2011, Joshua Lisec landed his first freelance gig--on Fiverr of all places. He said he wound up making $1.67 an hour from that job, but it sparked his entrepreneurial journey. Since then, he's gone from "dumpster-diving for clients" to consistently landing 4- and 5-figure contracts and earning $167 an hour on one recent project, effectively 100x-ing his hourly rate. In this episode, we take a deep dive into what I'll call the OPA Plan: borrowing other people's audiences to grow your business, a strategy that's earned Joshua $9000 in just the last couple of months.
Full Show Notes and PDF Highlight Reel: The OPA Plan: How to Borrow Other People’s Audiences to Explode Your Sales
39:5710/11/2016
200: From Content to Cash Flow – Affiliate Marketing and Automated Sales Funnels
As co-host of the #1 marriage podcast in iTunes, the ONE Extraordinary Marriage show, Tony DiLorenzo speaks to a worldwide audience about sex, love, and commitment. Along with his wife Alisa, their goal is to reach as many couples around the world as they can, equipping them with the tools and strategies they need to create an extraordinary marriage.
With a hugely popular blog and podcast, Tony is a little modest in saying, “that’s consistency over 7 years.” Tony and Alisa sell coaching services, their own products, promote affiliate products, and have sponsorships as some of their income streams. Over the last 7 years they have come a long way with their brand from a side hustle hobby to a full-time business.
Want to start an online business of your own? It starts with a website, and my free 6-part video series walks you through how to set it up without breaking the bank.
Tune in to hear Tony taking me through the steps he took to build up his podcast to over 150k downloads a month, the tools and techniques he uses to drive traffic to his lead magnets, how he has a tiered upsell funnel, and how he and his wife have built up profitable and diverse income streams.
Full Show Notes and PDF Highlight Reel: From Content to Cash Flow – Affiliate Marketing and Automated Sales Funnels
50:3203/11/2016
199: Building a Blog to $20k a Month and Beyond
You may remember Rosemarie Groner from episode 142 of the Side Hustle Show last year. She revealed how her blog Busy Budgeter was just a year old and receiving around 400,000 pageviews and making around $5k a month — primarily through Pinterest traffic.
It’s almost a year later now and I had to have her back to see how things were progressing. Rosemarie is now regularly making more than $20k a month, and while her pageviews are still at a similar number she has improved her ROI and diversified her traffic and income sources.
Rosemarie is still getting a ton of traffic from Pinterest and explains how she has moved with the changes on the platform to maintain her numbers. She also talks about how she has started focusing on SEO, has built different email lists to sell different products to, and why calculating the ROI on a project should be one of your first considerations.
Her first appearance on episode 142 was one of the most popular shows of last year and I expect this episode to be just as popular. It’s packed with actionable tips and information you can use to increase your own traffic numbers and earnings, along with some of the new tips and tricks Rosemarie has implemented in the last year.
Full Show Notes and PDF Highlight Reel: Building a Blog to $20k a Month and Beyond
Related: Want to start a blog of your own? Check out my free step-by-step tutorial series on how you can get up and running in no time.
39:4427/10/2016
198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You: 20 Questions with Nick
It’s time to dive into the ol’ listener mailbag and answer a few questions in this week's edition of The Side Hustle Show. It's been 3 months since the last Q&A show I did and I’ve had quite a few interesting questions come in since then. A common piece of advice you'll hear is to take audience questions and turn them into content, so here's a meta example of that in action.
Full Show Notes: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You: 20 Questions with Nick
30:1320/10/2016
197: Prioritization, Elimination, Automation, and Delegation for Side Hustle Nation: A Productivity Roundtable
This week’s episode was something a little different as I was joined by three of my favorite productivity podcasters, Erik Fisher, Mike Vardy, and Paul Minors. Combined they have more than 300 productivity-themed podcasts under their belts and represent 3 different countries! Since getting the most out of our limited time is a ongoing struggle for side hustlers, I invited them on the show for a unique roundtable format to see what's working today and what wisdom we can glean from their archives.
Full Show Notes and PDF Highlight Reel: Prioritization, Elimination, Automation, and Delegation for Side Hustle Nation: A Productivity Roundtable
58:1413/10/2016
195: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author
Last month I compiled a killer round-up post with book launch and marketing tips from 25 authors, entrepreneurs, and leaders in the self-publishing space. When I sent my weekly newsletter out about it, one subscriber replied and said something to the effect of, "That's cute, but let me show you how it really works." As you might have guessed, that subscriber was this week's guest, Adam Houge.
Full Show Notes and PDF Highlight Reel: How Book Marketing Really Works: Tips from a 6-Figure Self-Published Author
39:5229/09/2016
194: A 6-Figure Amazon FBA Business in 7 Months
"Find a hot trend and piggyback on it," Toni Anderson told me. And that's exactly what she did in launching her ecommerce business last year in the jewelry niche. It's not just generic jewelry, but jewelry designed to specifically ride on the "essential oils" trend. Toni said 90% of her business comes through Amazon vs. her own storefront, but that she and her partner did $190k in sales in their first 7 months!
Full Show Notes and PDF Highlight Reel: A 6-Figure Amazon FBA Business in 7 Months
39:4422/09/2016
193: Getting Paid to Show Off Your City: How to Start a Tour Guide Side Hustle
On any given weekend in San Francisco, out of earshot from the barking harbor seals at Pier 39 and the clang of the cable cars, a small group of urban hikers are exploring the city from a different vantage point. For three hours, they walk, climb, and even slide their way through historic neighborhoods and scenic outlooks. They’re led by Alexandra Kenin, or one of her carefully selected guides, and have paid $49 apiece for this unique travel experience. Alexandra runs UrbanHikerSF.com on the side from her day job as a content writer and editor. More than 1000 people take her urban hikes each year, and she now oversees a team of 4-5 guides that can lead the hikes in her place.
Full Show Notes and PDF Highlight Reel: Getting Paid to Show Off Your City: How to Start a Tour Guide Side Hustle
36:3415/09/2016
192: Starting an Ecommerce Empire on Etsy
Kara Lamerato is a work-at-home-mom of 2, but runs a successful business in her spare time. Kara's Vineyard Wedding supplies brides with wine-themed wedding decorations, and has shipped thousands of orders. Kara started the business before having kids while she was still working full-time in private banking. The idea came from her own wedding and thinking there might be other brides out there looking for similar DIY-style items. She put a listing up on Etsy, and a couple of weeks later, she had her first order!
Full Show Notes and PDF Highlight Reel: Starting an Ecommerce Empire on Etsy
39:2008/09/2016
191: Reverse-Engineering a Bestselling Book Launch
Tom Morkes has worked on the book launches for a number of previous Side Hustle Show guests, including John Lee Dumas, Dan Norris, Taylor Pearson, and Neil Patel. What I wanted to do in this conversation was reverse engineer some of the steps that go into producing, launching, and marketing a bestselling book, even if you don't have thousands of fans waiting for it. And selfishly, I wanted to get some insight on what I could do to make my latest book project, Buy Buttons, hit the top of the charts. Tune in to hear Tom's top tips from more than a dozen different bestselling launches.
Full Show Notes and PDF Highlight Reel: Reverse-Engineering a Bestselling Book Launch
33:3701/09/2016
190: How a Former Hairdresser Turned Her Side Hustle Into a 6-Figure Business, with Rachel Pedersen
Rachel Pedersen was using social media to bring customers to her hairdressing chair, but never really imagined it would turn into a full-time business of its own. One of her hairdressing clients owned a popular restaurant chain, but was struggling with online marketing and social media. Rachel offered to help and the rest is history. Today her little social media management side hustle is a 6-figure business and she has even built a training program to help other people follow in her footsteps.
Full Show Notes and PDF Highlight Reel: How a Former Hairdresser Turned Her Side Hustle Into a 6-Figure Business, with Rachel Pedersen
36:0425/08/2016
189: How to Start an Online Store – Without Touching Any Inventory (Drop Shipping 101)
Dropshipping is also a topic we haven't really covered in depth in the past, but many listeners have been requesting to learn more about it. I reached out to Anton Kraly, who's one of the most successful people I know in this space. He's been selling online for almost 10 years and he and his team have built out an impressive portfolio of drop-ship stores. Dropshipping is where you sell a product and the manufacturer or supplier ships it directly to your customer.
Full Show Notes and PDF Highlight Reel: How to Start an Online Store – Without Touching Any Inventory (Drop Shipping 101)
39:3118/08/2016
188: Matt’s Passive Income Empire Started With Just $36 … and a Bag of Gumballs
Matt is a former Air Force pilot who was looking into various side hustles to support his family after some salary cuts at work. After hustling and selling used books (among other things), he realized it really wasn't sustainable and took up too much of his time. That's when he found a gumball vending machine for sale on eBay for $36. The seller was local in Houston so he drove over with two of his kids and picked it up. Filling it with candy from Sam's Club, he knocked on doors of businesses until he found a home for it at a local karate studio. A couple weeks later, he went back and it was filled with quarters!
Full Show Notes and PDF Highlight Reel: Matt’s Passive Income Empire Started With Just $36 … and a Bag of Gumballs
35:3511/08/2016
187: Traffic Hacks for 2016 and Beyond, with Neil Patel
Before people can do business with you, they have to know about you, and before they know about you, they have to find you.
And that’s universal, whether you’re running a brick-and-mortar shop, an ecommerce store, a blog, or a virtual consulting business.
Neil Patel is a master at solving the first step in that equation: getting people to find you. Through SEO, content marketing, and social media, we go through the traffic generation tactics that are working today.
Neil runs a handful of online projects, including NeilPatel.com, QuickSprout.com, and the heatmap software tool CrazyEgg.com. His latest project is a book called HUSTLE (a title I can definitely get behind), due out in September and all about how you can (and must) make your own luck in an economy rigged against you.
This episode is all about how new and experienced content creators can get more visitors to their work.
Don’t have a blog yet? My free blogging course shows you step-by-step how to get started.
Full Show Notes and PDF Highlight Reel: Traffic Hacks for 2016 and Beyond, with Neil Patel
27:4104/08/2016
186: Happiness is a Skill, and This 5-Minute Habit Can Help You Get Better at It
Dan Harris had me at "meditation for skeptics." In the last 5 years, it seems like meditation has gone from a weird woowoo practice to a daily staple of most top entrepreneurs, executives, and leaders. But so far, I haven't been able to get into it. Have you? I've tried a few of the guided meditation apps, including Headspace and Calm, but when I tried meditating in the morning, I had this impatient feeling like I should just get on with my day and start work.
Full Show Notes: Happiness is a Skill, and This 5-Minute Habit Can Help You Get Better at It
27:2128/07/2016
185: I Quit My Job 8 Years Ago! Here Are 8 Lessons I’ve Learned Since Then That You Can Apply Today
Eight years ago this month I pulled out of the parking lot of my corporate job for the last time. It was a weird moment, filled with hope and excitement, but also nervousness. Sure, I'd built my side hustle to the point I was comfortable taking the leap, but it was still a leap. The responsibility of cutting your own paycheck each month is stressful! In this episode I attempt to pull out 8 of the most important takeaways from the last 8 years.
Full Show Notes: I Quit My Job 8 Years Ago! Here Are 8 Lessons I’ve Learned Since Then That You Can Apply Today
22:5822/07/2016
184: How to Create, Market, and Sell Your First Online Course – Even With a Small Audience
Teaching what you know in the form of an online course has become the bread and butter for many online entrepreneurs. You can see the appeal: package all your best stuff into a logical and well-presented lesson plan, record it, and sell it over and over again.
Course creation has the potential to be a fantastic passive income business, just like book sales or software. Build an asset that has low-to-zero incremental costs, and sell as many copies as you can — sometimes for $1000 or more.
In this episode I’m chatting with Bailey Richert and her advice for budding “infopreneurs.” In her words, you don’t need a huge audience to start building a successful business, but you would be wise to follow a few important steps.
Related: To build an online business, you need to get online. My free video course will show you how to quickly and affordably set up your first website.
Full Show Notes and PDF Highlight Reel: How to Create, Market, and Sell Your First Online Course – Even With a Small Audience
39:1821/07/2016
183: Zero to $30k on the Side in 6 Months
Last fall, Chris Deardorff had a passion for startups and entrepreneurship, but wasn't sure which direction to go. He had -- and still has -- a good job doing product marketing. But as he studied the local startup scene, he noticed a common problem. Many startups struggled to gain traction for the products and services; a problem an experienced product marketer could solve. In this episode, you'll hear how Chris landed his first clients, the suite of services he decided to offer, and how he's delivering the work in addition to his full-time job.
Full Show Notes and PDF Highlight Reel: Zero to $30k on the Side in 6 Months
30:3214/07/2016
182: Digital Real Estate Investing for Cash Flow
As you know, I'm excited about alternative investments like peer-to-peer lending. And if your aim is to replace your income, I think it makes sense to invest for cash flow. This week's Side Hustle Show guest argues when you want something in other areas of your life, you go out and buy it: a pair of shoes, a computer, a new car. You don't make it from scratch! So why are we so insistent on building income from scratch? He says there's a faster way, and that's to "buy" assets that are already generating positive cash flow.
Full Show Notes and PDF Highlight Reel: Digital Real Estate Investing for Cash Flow
42:1307/07/2016
181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More: 20 Questions with Nick
It's time to dive into the ol' listener mailbag and answer a few questions in this special Friday edition of The Side Hustle Show. The last Q&A show I did was back in November and I've had quite a few interesting questions come in since then. Today we're chatting about SEO tools and strategies, affiliate marketing, self-publishing, Udemy, real estate, taxes, consulting, and more.
Full Show Notes: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More: 20 Questions with Nick
29:5801/07/2016
180: Listener Success Story: From Zero Customers to Full-Time Business
Scott Tarcy reached out to me with a listener success story of taking some of his on-the-job skills and turning them into a business on the side. Scott's a mechanical engineer by trade, and his job involved lots of product design work, including computer aided drafting and 3D modeling. Recognizing that other individuals and companies might have a need for those skills, he took to the interwebs.
Full Show Notes and PDF Highlight Reel: Listener Success Story: From Zero Customers to Full-Time Business
32:2230/06/2016
179: How a Free Challenge Turned into a $500,000 a Year Business
More than 150,000 women have completed Tiffany “The Budgetnetista” Aliche’s Live Richer Challenge. The roughly 30-day challenge participants step-by-step instructions on how to get their financial lives in order, get out of debt, and start saving money.
Collectively, Tiffany’s tribe has saved $17 million and paid off $1.5 in debt!
I first heard Tiffany tell the story of how she started the challenge and how that’s turned into a thriving business at FinCon last year, and am excited to share it with you this week.
This year, The Budgetnetista expects to bring in more than $500,000 from speaking, book sales, sponsors and affiliate relationships, and a new private membership academy.
I think her model can be replicated across a number of different niches and industries so you can apply these same strategies and tactics in your business.
Tune in to hear how she came up with the idea for the challenge, the innovative way she grew her tribe, and how giving it all away for free turned into a very profitable venture.
Full Show Notes and PDF Highlight Reel: How a Free Challenge Turned into a $500,000 a Year Business
33:0023/06/2016
178: How To Build a 6-Figure eBay Business Part-Time
Darrel is a full-time Operations Manager for a startup in Atlanta, but has built a sizable side hustle on eBay. In the last 12 months, he's sold over 6-figures worth of merchandise. eBay still gets massive traffic; it's currently the 7th most popular site in the US and 26th most popular in the world. That's a lot of eyeballs, and more importantly, that's a lot of buyers! In this conversation, Darrel breaks down his inventory acquisition strategies, his step-by-step auction strategy, and how he batches packing and shipping to make the most of his time.
Full Show Notes and PDF Highlight Reel: How To Build a 6-Figure eBay Business Part-Time
36:4716/06/2016
177: What I’ve Learned and Applied from 49 Awesome Entrepreneurs – Part 3
At the end of nearly every episode of The Side Hustle Show, I ask my guests for their #1 tip for Side Hustle Nation. There’s always a great variety of responses, and I wanted to take some time today to go through some of my favorites from the past 50-ish interviews. My #1 Tip? Find your WHY. Why side hustle? What are you trying to build? What will that afford you?
Full Show Notes: What I’ve Learned and Applied from 49 Awesome Entrepreneurs – Part 3
23:5909/06/2016
176: Freelance Transformation: From $300 Technician to $20,000 Consultant, with Matt Inglot
Matt Inglot was following the hustler's path. He built some skills on his spare time, and began selling those skills as a freelancer. The first project he sold was to build a website for $300. Soon, he had a full-time freelance business, and decided to grow into an agency. But before long, Matt found himself working 80 hour weeks and stressed out during down months about covering rent and payroll. While outwardly successful, Matt knew the business was broken.
Full Show Notes and PDF Highlight Reel: Freelance Transformation: From $300 Technician to $20,000 Consultant, with Matt Inglot
36:0002/06/2016
175: YouTube Marketing: How to Use Free Videos to Build a Full-Time Online Business
If you want to learn English, you may have come across one of Gabby Wallace's hundreds of YouTube videos on the subject. Her channel, which started only because the video she recorded for her classroom students was too big to email, has grown to more than 170,000 subscribers and nearly 9 million views. Gabby is a long-time teacher and found a way to turn her subject matter expertise into a business.
Full Show Notes and PDF Highlight Reel: YouTube Marketing: How to Use Free Videos to Build a Full-Time Online Business
35:1926/05/2016
174: How to Get Freelance Jobs (Tips from a Professional Hypnotist)
Jesse Gernigin is a professional stage hypnotist and online freelancer. He used to do up to 200 shows a year and even sold his own products, but realized there was always going to be a ceiling to his earning power. Turning to the world of online work, Jesse applied his performance and sales skills to land freelance work in his spare time. Today he specializes in copywriting for email sequences, sales letters, and crowdfunding campaigns. He shares some of his favorite tactics for figuring out what type of service you can offer, identifying high-value clients, and writing winning proposals.
Full Show Notes and PDF Highlight Reel: How to Get Freelance Jobs (Tips from a Professional Hypnotist)
46:2519/05/2016
173: How to Turn Your Ideas Into Recurring Revenue, with Stephen Key
"To build income you can hustle, but to build wealth you need to build something that doesn’t require your hands." That's what this week's guest told me, and then walked me down an interesting path in building that elusive "hands-free" business. His angle? Product licensing.
Full Show Notes and PDF Highlight Reel: How to Turn Your Ideas Into Recurring Revenue, with Stephen Key
33:5112/05/2016
172: Case Study: Creating a $1k per Week Online Authority Business and a Service Business From Scratch
Carey Green had spent the last 20 years as a pastor, before making the leap into entrepreneurship. As he studied to become a licensed mortgage broker, an idea took hold to put his study notes online. Today Carey helps other aspiring mortgage brokers pass their certification exam, a test he says was the hardest he ever took. That business, which actually derives most of its traffic from YouTube, generates $1000 a week! But Carey didn't stop there.
Full Show Notes and PDF Highlight Reel: Case Study: Creating a $1k per Week Online Authority Business and a Service Business From Scratch
36:4905/05/2016
171: How to Get Paid to Create Content – Even When You’re Just Starting Out
Want to get paid to create content? Jason Zook is the undisputed king when it comes to sponsored content. You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. He's even sold his last name (twice -- each for $40k+), formerly going as Jason Surfrapp and Jason Headsetsdotcom. In this episode, he shares his tips for getting sponsors for your work, even if you're just starting out. I think you'll like it!
Full Show Notes and PDF Highlight Reel: How to Get Paid to Create Content – Even When You’re Just Starting Out
38:3228/04/2016
170: Side Hustle Idea Brainstorming: The 7 Rules of Business Idea Generation Plus Live Listener Feedback
In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea. Over the years, I've been on both ends of the idea spectrum: feeling hopeless in search of a business idea, and (more recently) feeling like there are more ideas than I could ever hope to tackle. Still, if you're in the brainstorming stage, I think this week's podcast session with Don "The Idea Guy" Holliday will help.
Full Show Notes and PDF Highlight Reel: Side Hustle Idea Brainstorming: The 7 Rules of Business Idea Generation Plus Live Listener Feedback
50:5421/04/2016
169: The Best Passive Income Model: Raw Land Investing Update (Part 2)
This is the second in what will (at least) be a 2-part series on side hustlers earning income from their land investment endeavors. In this special Friday edition of the show, I'm joined by Chris Pritchard. Chris is a software developer by day, but has built his land investing business up to $1500/mo in recurring revenue. In addition, Chris does the occasional cash flip and also has more than $70,000 worth of land payments under contract. Not bad for a year of dedicated focus and effort!
Full Show Notes and PDF Highlight Reel: The Best Passive Income Model: Raw Land INvesting Update (Part 2)
22:5315/04/2016
168: The Best Passive Income Model: Raw Land Investing Update (Part 1)
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. He called it "The Best Passive Income Model," because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment. This year, I wanted to feature a couple of listeners who took action based on that episode. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation.
Full Show Notes and PDF Highlight Reel: The Best Passive Income Model: Raw Land Investing Update (Part 1)
27:1814/04/2016
166: $10k a Month Blogging Part-Time
We first heard from Robert Farrington back in 2013, on episode 10 of The Side Hustle Show. At that time, he was earning $3-4k a month from a portfolio of different sites, and looking to expand his online empire.
This week, we catch up on what’s changed since then. Robert’s doubled down on his main site, TheCollegeInvestor.com, narrowed his focus, and roughly tripled his earnings.
Oh, and he’s still working full-time too.
We chat content, traffic, and monetization strategies, as well as how he manages the business in his spare time.
Full Show Notes and PDF Highlight Reel: $10k a Month Blogging Part-Time
I think you’ll like it!
If you don’t have a blog of your own yet, use my free 6-part video course to get started today.
35:3231/03/2016
165: How to Earn an Extra $1000 a Month as a Brand Ambassador
Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he's not an ad agency or a top secret marketing mogul. He's a professional brand ambassador, "someone who is temporarily hired to represent a brand in a positive light, and provide consumers with a memorable face-to-face experience." I think this in an interesting side hustle, and one we haven't covered on the site before, because as Kenny explains, there are always gigs nearby, they're fun, and they can actually pay pretty well.
Full Show Notes and PDF Highlight Reel: How to Become a Brand Ambassador
22:1224/03/2016
164: $4k a Month within 6 Months: Marketing and Growing a Freelance Side Hustle, with Gina Horkey
Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show. She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps. Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time.
Full Show Notes and PDF Highlight Reel: How to Start a Freelance Business
33:3617/03/2016