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Ryan R. Sullivan
The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators.
Subscribe and follow on your favorite platform to catch our weekly episodes.
To listen, watch and discover more, visit www.podcastprinciples.com
The Most Detailed Playbook for 100,000 Podcast Downloads
Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-weekIf you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions.How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence.In this special sneak-peek into our paid LaunchPad coaching system, we examine Wealth Warehouse and what they've done to grow their podcast, brand and content.🔎 Navigate Here:(0:00) - Introduction(0:52) - Beginning of Wealth Warehouse case study(4:28) - The pros of selling your own services(6:14) - Niche within a niche(7:52) - Consistency(9:08) - Political and psychological angle(29:59) - Philosophical takes mixed with tactics(35:17) - Another look at the data(38:40) - 'Titlecraft'(41:24) - "How are they getting these views?"(48:26) - The secret behind big (or small) numbers(53:52) - Closing thoughts__________________________________________________Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
54:2525/11/2024
Best Podcast Titles from 100,000 Downloads (no guessing, just data)
Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week(with 30+episode title ideas) Podcasting is a war of ideas. In this episode, I’ll give you the shortcuts to the best formats for any podcast.These titles, and essentially, episode concepts, gets you started fast with proven angles that have been executed by our very own clients.Tune in to get your killer episode idea!🔎 Navigate Here:(0:00) - Introduction(0:59) - Analyzing the best performing episodes(1:58) - Title #1(2:21) - Title #2(3:10) - Title #3(4:01) - Title #4(4:51) - Topic #5: "The Special"(5:29) - Topic #6: Objections and Addressing Friction(6:29) - Topic #7: "People think I'm crazy for.."(7:16) - Topic #8: "Unseen Advantages"(7:57) - Topic #9: Case Study(8:36) - Episode wrap-up__________________________________________________Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/
10:1718/11/2024
4 Ways to Monetize Any Podcast (after launching 200+ podcasts)
It’s the holy grail in podcasting.. Monetization. Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work.Tune in and see what we’ve learned.🔎 Navigate Here:(0:00) - Introduction(0:41) - Figuring out what your podcast is..(2:30) - First way: Affiliates(4:01) - Second way: Sponsorships(6:29) - Third way: Selling your products and services(8:24) - Fourth way: Charging your guests(11:55) - Episode wrap-up__________________________________________________Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________
13:0911/11/2024
5 Lead Generation Mistakes that Ruin Your Chances with Potential Clients (+2 Bonus Hacks to Get People to Buy)
Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week(the one I used to create this episode) Every business owner dreams of having more qualified, warm leads.The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting. That’s where video content comes in – but we’re not finished there.Make sure you’re avoiding these three critical mistakes..Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________🔎 Navigate Here:(0:00) - Introduction(1:04) - Using podcasting to generate leads(2:07) - "You don't want leads"(2:58) - It takes time(4:28) - Hire help(7:31) - Not creating video in the first place(9:53) - Start video now(10:20) - 2 bonus hacks(11:57) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
12:5104/11/2024
3 Mistakes All Beginner Podcasters Make - Avoid These If You Want to Grow
Just like any other marketing activity – the beginning sucks. And podcasting is no different.There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse.This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making.Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________🔎 Navigate Here:(0:00) - Teaser(0:32) - Some background(1:44) - Don't just rely on social media(2:51) - Don't get sucked into showcasing guests(4:25) - Lack of consistency(5:54) - Interview your clients(7:39) - Episode wrap-upAdd Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
08:3328/10/2024
If I Had 1 Podcast Strategy for 2025...(Entrepreneurs Edition)
Podcast strategies are cool, but what about the ones that actually work?And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads.Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________🔎 Navigate Here:(0:00) - Teaser(0:28) - The Client Interview(1:17) - What does this content ‘solve’?(3:01) - The company that speaks to the prospect directly..(3:06) - Imagine this..(4:01) - Episode wrap-upAdd Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
04:1921/10/2024
99% of podcasters make this mistake
It’s one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money’.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let’s sort this all out!Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/aboutMore Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24sGet More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQFree Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing__________________________________________________🔎 Navigate Here:(0:00) - Intro(0:31) - Episode beginning(1:41) - How do we know how to do this?(2:35) - Two types of podcast(3:57) - Sponsors(5:41) - Don't take away time from listeners(7:16) - Charging your guests(9:02) - Promoting YOU(11:59) - Recap(13:05) - How do we do this?!(13:56) - Episode wrap-upAdd Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
16:5914/10/2024
How to Get too Many Clients from Your Podcast
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s episode, I give you a look inside, a living, breathing podcast system.My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things.Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits that Harry has experienced in his own podcast journey.Tune in to see if it’s worth it for you!🔎 Navigate Here:0:00 - Intro0:51 - “Did you start a podcast to be different?”2:16 - What Harry’s podcast ‘does’ for his content5:16 - Harry’s podcast page experience11:16 - Zeroing into what the podcast can do14:14 - “Is your podcast where you want it to be?”16:18 - What is going to help you/your business?18:02 - The podcast lives forever19:05 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
30:3107/10/2024
It Took me 5 Years to Learn these 3 Controversial LinkedIn Hacks
If you own a business, you NEED to be on LinkedIn...and not just passively. You have to be an active, in-your-face advocate for your service, product or brand?Not in your nature?Outsource it.Don’t have the time?Get help.There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn.In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name creators use – because at the end of the day, people like Alex Hormozi are a team, not necessarily a person.🔎 Navigate Here:(0:00) - Intro(1:42) - My journey on LinkedIn(2:12) - Don’t go viral(6:39) - Don’t “do LinkedIn” by yourself(9:20) - START with video, don’t start w/ text(11:24) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
13:2030/09/2024
How to Manage Your Podcast Team...Copy Our Form
🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharingYou’ve heard it a million times before: “everyone has a podcast”And to a degree, it’s true.Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now.That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent.This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode.If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode.🔎 Navigate Here:(0:00) - Teaser(1:01) - Episode beginning(1:43) - Our client portal(3:01) - “Talent vs. time” decisions, using forms(4:33) - Distribution(5:26) - Filling out the rest of the form(6:47) - Using title and thumbnail variations(9:05) - The finished product(10:34) - Organizing your organic content(11:39) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
13:0923/09/2024
LinkedIn's New Video Feed → How to Get Access, Post and Increase Your Views
For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍And guess what?!LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place.Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it.🔎 Navigate Here:(0:00) - Teaser(1:22) - Intro to video(3:12) - How do you know if you have the feed?(4:10) - Uploading videos to the feed(5:09) - Do I need to just post vertical videos?(5:44) - Where does the video live?(6:32) - Increasing our reach(8:48) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
11:4516/09/2024
How to Grow Your Podcast without Social Media, Ads or Big Guests
Dialing in your SEO is one of the strongest investments you can make in your marketing efforts.Is the same true for your podcast?Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic.In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can help your podcast get to the next level.📌 Jump In Here:(0:00) - Teaser(1:01) - Episode beginning(2:03) - Start of presentation(4:16) - Intro to podcast SEO(7:04) - Podcast SEO has nothing to do with..(8:42) - “Discoverablility”(10:33) - “Visibility”(13:04) - Listener engagement(17:41) - Retention(21:39) - Building high relevancy(26:05) - Q/A, getting engagement(28:03) - Q/A, canned intro vs. a trailer(31:30) - Keep it simple(39:03) - Analyzing podcast keywords(41:37) - Keyword stuffing for podcasts(47:53) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
49:2709/09/2024
Steven Bartletts Unique Podcast Strategy (Live from Podcast Movement 2024)
🎙️ Ready to kickstart your podcast journey? Let’s chat! →https://calendly.com/podcastprinciples/discoverWe're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024.In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into one power-packed 30-minute talk. We're breaking down everything you need to know—from his biggest strategies to the smallest details, like the CO2 levels in the room.Trust us, it doesn’t get more in-depth than this. Let's roll.📌 Jump In Here:(0:00) - Teaser(0:41) - High demand/least supply(3:36) - Consistency(4:15) - Entertainment value(7:18) - Don’t romanticize your podcast(11:07) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
12:1002/09/2024
social media management is dead unless you do this instead
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhen you want your content to “grow up”, you may think of hiring a social media manager.But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go.📌 Jump In Here:(0:00) - Social media management is DEAD(1:31) - Delivering results vs. organization(3:09) - Social media management is.. Managing(5:31) - Curation and RESULTS(7:14) - Managerial waste and marketing waste(8:53) - You’re missing out on collaboration(13:56) - Social media management isn’t built to last(14:46) - Why is media management brought in?(17:32) - VAs, marketing assistants, what does it mean?(19:36) - How involved do you want to be?(23:45) - Marketing has been democratized(25:48) - “Don’t do the middle ground”(27:27) - Are you the maestro?(28:49) - Your competitors aren’t willing to do this(32:15) - A strategy vs. a tactic(34:05) - The “feel” of promoting and finding clips(39:35) - Do founders need to suffer?(41:31) - How good is your ‘done-for-you’ content?__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
49:3926/08/2024
How to Create Video Content for LinkedIn (If You Want 5000+ Views)
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s one of the hardest things to do with video creation..Starting!But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust.But maybe it doesn't have to be that way..📌 Jump In Here:0:00 - Teaser0:15 - What will video do?1:35 - Hire a professional2:21 - Do what you KNOW how to do2:55 - Find the format that works for you!4:10 - Everything mixes now4:40 - Have a certain level of quality4:49 - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
07:1819/08/2024
How to Know If You're the Problem — The B2B Marketing Strategy for Founders
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhen it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to.This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content.Does it work?That’s where strategy and planning comes in.Tune in to see the three major areas you should be focusing in on.📌 Jump In Here:(0:00) - Teaser(0:51) - Episode beginning(1:57) - Here’s where it went south(2:30) - The podcast wasn’t the problem..(3:14) - Considering the commitment vs. results(4:12) - “Signals”(4:57) - “Consistency”(5:30) - “Predictability” (6:22) - The “eventuallys” of business(7:36) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
10:0612/08/2024
Shelby Shares Her Strategy to Reach 10,000 Downloads in 1 Year
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverShelby Clement is a Podcast Principles legend.One of our most successful podcast launches in our history.But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic.Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast.📌 Jump In Here:(0:00) - Teaser(0:47) - Introduction to Shelby Clement(1:46) - The podcast experience for Shelby(3:14) - What has really “clicked” on the promotion side?(6:52) - “Everything is content”, importance of research(8:49) - Brand integrity + humanizing your brand(13:21) - Your personal brand helps for EVERY product and service(16:38) - You can grow faster if…(17:57) - A year in, what is your experience w/ podcasting?(20:51) - Marketing vs. production (for founders)(23:12) - When Shelby first started..(26:26) - Do your research (x2), vanity metrics(29:26) - You have to put in the work..(30:12) - Final thoughts(32:18) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
35:0805/08/2024
Do I Need a Social Media Manager?
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s time. We need to change what the title “Social Media Manager” means.Why? Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level.But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so little?In this episode, I’m going to explain to you the difference between having legit content strategy – and simply checking the boxes..📌 Jump In Here:(0:00) - The “manager revolution”(0:48) - Identifying “what doesn’t work”(1:38) - You need creation + curation(3:48) - Creation(4:21) - Curation(5:46) - The big problem here(7:25) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
09:1529/07/2024
I Asked Rob Dyrdek How to Grow My B2B Business (Throwback)
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverOnce upon a time, I got a little bit of business advice from the man himself, host of 'Ridiculousness', Rob Dyrdek's Fantasy Factory and Rob and Big -- Rob Dyrdek!What you may not know .. In addition to his television ventures, Dyrdek is a serial entrepreneur, founding several businesses through his venture studio, Dyrdek Machine, including Street League Skateboarding and Superjacket Productions (now Thrill One Media).He sits down with me briefly to discuss Podcast Principles, delivering creative services and more..📌 Jump In Here:(0:00) - Teaser(1:19) - Start of the interview(4:21) - “What’s been your biggest challenge?”(5:08) - “It’s a personal business”(7:17) - Creative services point back to the founder(11:07) - In business, you don’t know what you don’t know(18:02) - “Defining” your life and “envisioning your next version”(19:58) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
21:3222/07/2024
The Secret to Criticism that 5x'd My Business
Rome wasn’t built in a day – and neither was your brand or business. Guess what?Your podcast or video content is no different.Look, we’re all on this journey to establish more authority for our brand or business, to drive more leads and extend our influence further and further. The how? That’s the difficult part and something that I’m trying to figure out myself on my own content journey.There were plenty of times I thought my podcast content made me look like the man, when it really didn’t. I thought I was really standing out, but I wasn’t.What changed?I got a bit of feedback – well, some harsh criticism that sent me down a little path of self-reflection. Criticism is crucial, lemme tell you why 👇📌 Jump In Here:(0:00) - Teaser(1:01) - The best piece of business advice I’ve ever gotten(3:52) - Why video quality is so important(5:35) - This doesn’t happen overnight(7:23) - What do the professionals think?(9:28) - It’s all about how you process feedback(10:12) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
11:5315/07/2024
Double Your Clientele With This Video Strategy (All You Need is 1 Client)
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales.This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business.📌 Jump In Here:(0:00) - Teaser(1:13) - Using case studies to BOOK calls(2:38) - 1st step, client selection(3:32) - “More case, less study”(4:17) - The before and after story(6:01) - Drop the “company mentality”(7:14) - Use this content in multiple forms(8:29) - What will this content do?(11:58) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
13:1808/07/2024
Turn Any Blog Into a Content Machine
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn today’s digital world, blogs are becoming less and less effective for B2B content marketing.Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way?You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video!People often don’t realize that blog posts are fantastic starters for a podcast episode, or even a short video on the topic you choose.In this second installment of my three-part series on how to turn text content into video content – I dive into why you should be making this transition with your blog and what benefits it will bring you in the future.📌 Jump In Here:(0:00) - Teaser(0:56) - Blogs and being a B2B consumer(1:53) - Reason #1, it works!(2:53) - Reason #2, it reflects modern consumer behavior(3:21) - We’re all B2C consumers(5:01) - Reason #3, repurposing(7:41) - Getting your production(8:28) - The last crucial step..(9:31) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
11:3501/07/2024
We Created the Most INSANE FAQ Section (Use this to Get Leads)
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s that classic problem that B2B content suffers from.. It’s a bit boring.This week’s episode is the first of a three-part series on how to turn text content into video content.To start, I’m going to show you how you can turn your FAQ section into content that will not only drive leads – but also content that your prospects and clients will actually consume.📌 Jump In Here:(0:00) - Teaser(1:01) - The B2B problem(2:20) - How to take your FAQ section to the next level(3:03) - Implementing a video FAQ section(4:48) - Step one…(6:11) - Your FAQ can be content(7:17) - Reaching people where they’re at(9:34) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
10:5924/06/2024
How to Generate 30 Leads Per Month Without Sending Any Messages
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhen it comes to coaching, consulting, B2B and small business – LinkedIn is undoubtedly the king.Here’s the issue though: Nobody agrees on how to leverage and utilize it for maximum success.In this week’s solo episode, I dive into my LinkedIn strategy – how I bring leads in, use video and most importantly – how you can do it, or even get started yourself.Yes, that’s right, a podcast or even simple clip content doesn’t need to be a mirage anymore. It’s within your grasp.. And I break it down for you in this short little video!📌 Jump In Here:(0:00) - Introduction(0:52) - How should you do LinkedIn lead gen?(2:59) - What do you need?(3:45) - Engagement(4:48) - The podcast effect(5:28) - How do you bring leads in?(6:42) - Three big factors(9:49) - Just start with this…(10:47) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
12:0717/06/2024
I Asked Our Client If I Could Release This Coaching Call to the Public
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s episode, I’m giving you a special sneak-peek into one of my coaching session w/ Gabe, one of my clients.If you’re a founder, coach or consultant you’ll see what we offer and what podcast coaching actually looks like.Best of all, you get some tips tricks and actionable advice if you’re looking for some extra game 😉📌 Jump In Here:(0:00) - Introduction(0:33) - Outsourcing editing(5:07) - The value of alignment(6:25) - Interview and guest quality(12:36) - Hiring and establishing your system(15:11) - Delegation, running your production team(21:33) - Data and analytics(27:43) - Solo and clip content(32:42) - SEO, having a website for your podcast(40:08) - Vetting editors(45:49) - Call wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
47:1010/06/2024
How to Calculate the ROI of a Podcast (The Easy Way)
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt's a question that never goes out of style in podcasting: "What ROI can I expect on this?"And it isn’t that it’s necessarily a bad question to ask - or even a bad consideration to have when you start a podcast.Here’s the rub: It’s not a good perspective to START with when you first launch your podcast, and in this episode, I’ll tell you why.📌 Jump In Here:(0:00) - Teaser(0:42) - Will I be Joe Rogan and how much money will I make?(2:59) - Marketing is an investment, podcasting is not(5:14) - What do you want the podcast to do for you?(6:40) - A podcast is art(7:38) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
09:3303/06/2024
AI Will Change Podcasting Forever (just not how you think)
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverI'm joined once again by my business partner Jack to discuss podcasting and the rise of A.I.Where is it going? Is it replacing podcast content - or is it merely a way to save time and money? Tune in to find out!📌 Jump In Here:(0:00) - Introduction(0:51) - We’ve never explained what podcasting “is”(2:06) - A podcast is slang for jumping into video(3:19) - Exploring video content without restriction(10:50) - A.I. supporting content, not driving it(14:08) - Saving time(15:58) - Robots can’t be trusted, but their good for bulk work(17:04) - Automation and authenticity(21:03) - Don’t replace everything…(23:16) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
25:3227/05/2024
"What if your personality doesn't work for podcasting?" + Answering Your Questions for $500 Off
🚀 Ready to start your podcast? Chat with me →https://calendly.com/podcastprinciples/discoverHe’s back! My business partner, right-hand man, and podcast coach Jack Gallagher is returning for a fun little Q/A video where we answer questions from our LinkedIn audience!We discuss a big misconception with getting “the perfect guest”, what strengths you need to develop for podcasting, what to expect when starting out and some more that you’re going to need to watch the whole video to see :)📌 Jump In Here:(0:00) - Introduction and a special announcement (0:51) - Personality and podcasting(5:24) - Brief segue into cars(6:21) - What strengths do you need for a podcast?(10:31) - Acclimation starting out(13:21) - Guest quality vs. content value(24:24) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
25:1820/05/2024
This LinkedIn Podcast Strategy Generates 50,000 Views Per Month
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverCreating successful content with your audience is never a simple thing - and don’t believe anybody that tells you otherwise.In this week’s episode, I break down how my company’s own strategy to content creation and marketing has evolved over time. I also talk about repurposing smarter and what you can do to get the most out of your content – from saving you time, to growing your audience share.📌 Jump In Here:(0:00) - Introduction(0:30) - Repurposing and what makes it successful(1:13) - Pick your platforms(2:32) - Using content in more than one way(3:36) - What it all comes down to(4:18) - How we do it(6:13) - The best repurposing strategy(7:10) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
08:5013/05/2024
This is the Easiest B2B Podcast Strategy that Nobody is Doing
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s one of the best kept secrets when it comes to using your podcast to sell..The headline here is: B2B podcasts are dead.1) They are boring2) They don’t help you sellThis format is a great way to promote your business – and more importantly, your skills and expertise – while also creating valuable content for your audience and network.📌 Jump In Here:(0:00) - Teaser(0:54) - B2B podcasts are dead(1:18) - The easiest way to create a B2B podcast(2:12) - Featuring the “big 3”(3:52) - Interview your clients(5:09) - The difference(6:51) - Our OWN content strategy(7:35) - Prospect education at scale(8:23) - The point of it…(8:53) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
10:1906/05/2024
How to Take a Podcast Full Time in 12 Months | Elena Ciccotelli on Podcast Secrets
🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week's episode, I sit down with my client, Elena Ciccotelli to chat about her podcast "EVs For Everyone" -- and how she's utilizing her podcast to level up her digital presence and content!Elena runs an interview-based podcast -- which gives her a unique perspective on what it takes to create an episode -- as well as the value that guests can bring to your program.Elena also dives into her podcasting journey and shares why she left her 9-to-5 to pursue her project full time!Additionally, we dive into what it takes to make a successful B2B podcast, how to make interview-based content work, how you can "cut out the noise" and much more!📌 Jump In Here:(0:00) - Introduction(0:50) - Episode beginning(1:10) - What is your podcast? What is it about?(4:24) - How do you look at podcasting for a business?(5:56) - “Collaboration is mission critical”(10:01) - The key to “cutting out the noise” in B2B(11:51) - Podcasting’s “time element”, legacy-building(13:09) - Podcast KPIs(14:42) - You have to be willing to reinvent yourself(15:47) - Taking the next step with your content(17:24) - Episode wrap-up and where you can find Elena__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
19:3429/04/2024
Jake's Podcast Strategy for 3000+ YouTube Subscribers | Turning Your Podcast into a YouTube Channel
🚀 Ready to get on video? Chat with me: https://calendly.com/podcastprinciples/discoverMeet my good friend, Jake Alexander! Him and I have been working together for the better part of a year on his podcast, “Bizpirations”.Jake followed our strategy to a tee – and right now, is already quickly approaching 1,000 subscribers.This episode gives you a sneak peek into his process as well as a behind-the-scenes look at his YouTube strategy that has grown his profile substantially in just a short amount of time.📌 Jump In Here:(0:00) - Introduction(1:24) - Episode beginning(2:48) - Why was the visual component so important to you?(6:42) - What made you want to start?(9:03) - Investing in some help for your podcast(11:15) - Figuring out who you’re right for(12:45) - Jake’s POV on focusing more on the guest(15:46) - Learning about post production and interviewing(20:04) - Jake’s expectations for YouTube initially(22:55) - “Zoom podcasts”(25:46) - The internet is video-driven now(26:39) - Jake’s level of quality(28:29) - Tips for YouTube(30:36) - Issues with guest promotion(35:13) - Jake’s business evolution + the podcast’s impact(38:48) - Some final thoughts(40:03) - “Was starting the podcast worth it?”(41:15) - Where you can find Jake and how to connect w/ him__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
43:0122/04/2024
WAKE UP CALL — If You're Posting Text, You'll Want to Hear This
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverIf you are selling online - you need you get your a** on camera.Not only is it going to help you convert - it's going to put you head and shoulders above the competition - you know, everyone else that is too scared to put their face (and their personality) out there.Give people more to chew on when they are shopping around.. don't leave any question marks about your expertise, or who you are..🔎 Navigate Here:(0:00) - Teaser(1:08) - How soon can I start a podcast? (The benefits)(2:36) - If you sell something on the internet..(4:21) - What do people want??(5:09) - Look at the biggest personal brands in the world(6:21) - Create transformations without you even being there..(7:04) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
09:1115/04/2024
Live Podcast Strategy Coaching - How to Launch a Podcast for Business Owners
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverIn addition to being the founder of Podcast Principles, I’m a podcast coach.It’s a new (but sometimes necessary) service that aims towards educating and informing clients on how this relatively new media works – how to manage a podcast, run it week in, week and most importantly: how to make it successful.In this short excerpt from my conversation with Matt Farnsworth, I give a little insight into what I do for my clients and how a podcast coach can help you make your project a reality.Check out more from Matt Farnsworth here 👉 https://www.youtube.com/@MattFarnsworth🔎 Navigate Here:(0:00) - Teaser(0:53) - What are the best practices for a new podcaster?(1:59) - How podcasts build touchpoints, storytelling(4:41) - Your audience’s funnel(5:38) - Content is the future(8:41) - The power of niche(10:42) - Leveraging personality and being “face to face”(12:15) - Should you give away info for free?(14:53) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
17:0408/04/2024
![[NEW] B2B Podcast Coaching Masterclass — Don't Do Interviews, Try This Instead w/ Jack and Ryan](https://artwork.captivate.fm/e21381a3-5fe4-4b48-8cba-edaf256e1e89/07fxrckS3jkYrSS9-bqRsCnJ.jpg "[NEW] B2B Podcast Coaching Masterclass — Don't Do Interviews, Try This Instead w/ Jack and Ryan")
[NEW] B2B Podcast Coaching Masterclass — Don't Do Interviews, Try This Instead w/ Jack and Ryan
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverIt’s one of the most foundational questions creators ask themselves before they launch: should I even start?And look, we get it.But there shouldn’t be a thick fog-of-war when it comes to undertaking a project like this..This episode gives you a sneak peek into what we see as podcast coaches – how to be effective with your content – save time, and MONEY!🔎 Navigate Here:(0:00) - Teaser(0:57) - Is the “interview podcast” dead?(1:54) - Introduce.. Co-hosting(6:23) - Using your podcast to grow your business(9:13) - Sully’s experience with business development podcasts(14:44) - How do you actually start your podcast?(17:51) - Perfectionism(24:19) - “Try before you buy”(27:12) - Rushing your podcast launch(29:34) - Experience before paying for a coach(32:47) - Your podcast goals and the parasocial power of a pod(36:35) - Building your recording “tolerance”(37:42) - Don’t be scared(41:34) - You never know, the importance of video(43:45) - Get your head out of your butt!(45:19) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
50:1801/04/2024
This is When You Should Launch a Podcast
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverIt’s one of the biggest questions that creators we work with face: “Should I start?”And guess what? That answer may be “no”.Regardless, I set the table for what it looks like when you’re in a good position to start a podcast (and there are a few different situations I look into).🔎 Navigate Here:(0:00) - Introduction(1:04) - How do you know when to start your podcast?(2:08) - The “audience first” approach(3:28) - The “podcast first” approach(4:30) - Develop your audience AND podcast(6:20) - BOTH(7:01) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
08:2425/03/2024
Podcasters Get You to Love them with This Trick - Parasocial Relationships Explained
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverOne of the biggest advantages that having a podcast (or even video content) brings is it's ability to build "parasocial relationships".Similar to the affection you may feel for Brad Pitt, Jennifer Lawrence or Pedro Pascal -- this ability to get close to your audience *without even being there* is the main value-add that I'm exploring in this episode.As usual, I'm keeping this short and sweet - so at least tune in to get a better understanding of this dynamic and how it can save you time and effort - if you have an personal brand or an online business.🔎 Navigate Here:(0:00) - Teaser(0:59) - Introduction to “parasocial relationships”(2:20) - This is what makes people buy(3:03) - Find your opinions(3:58) - If you’re already creating content…(6:12) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
07:3818/03/2024
"Should I Start a Podcast or a YouTube Channel?"
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverWhen you’re looking to create a dynamic, successful online presence – you simply have to consider a podcast or YouTube channel.In today’s digital marketplace – selling “you” and your expertise – is more complex than just a collection of testimonials.But how do you know if you should even start? And if so.. Should it be a podcast? Or a YouTube channel?This week I outline the pros and cons of both, as well as what each can get for your brand or business – and whether you’re a good fit for one, the other, or neither!🔎 Navigate Here:(0:00) - Introduction(0:39) - Starting a podcast vs. starting a YouTube channel(1:06) - What do you want to become?(1:43) - Video content styles and how they work(2:27) - Do you need something else?(3:15) - Your podcast funnel(4:02) - Starting a YouTube channel(5:01) - Where do you fall?(6:35) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
08:2011/03/2024
The Best and the Worst AI Podcast Tools
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverThe same thing happens anytime you have a technical question about.. well, anything! Endless forum scrolling, searching reddit and Youtube and the result is mixed at best.After 5+ years, hundreds of thousands of downloads and launching over 100 podcasts – I’m sharing all of my favorite tools with my good friend - branding consultant Natalie Nadeau!From organizational software to shownote support and editing programs, I share my love/hate list on all of my podcasting tools.Save yourself the time if you're a new creator - and tune into this episode ;)Subscribe to Natalie's Channel🔎 Navigate Here:(0:00) - Teaser(1:09) - Podcasting tools that I love/hate(3:18) - Some beginner software worth checking out(4:53) - The issue with podcasting platforms(5:34) - Audience targeting and listening platforms(8:40) - Castmagic and Natalie's own podcasting love/hate(11:17) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
12:2204/03/2024
How to Became an Online Consultant without Spending $1
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverThere are some days where all I wished I did was produce podcasts.. But that’s not the nature of most modern small businesses – you need a consistent digital presence and effective, optimized content so that people can know, like and eventually trust you.And why is it important to get strangers to know, like and trust you? Because that’s what leads to purchasing decisions.If you’re a coach, CEO or content creator, this week’s episode will be perfect for you.Tune in to see how you can kick-start your personal brand with my “Reciprocity System”!Download the Reciprocity System 👇https://docs.google.com/document/d/1lypAV6qGcMVLRDRGse8OYixihlZsO4BHvxfd50KYbWY/edit?usp=sharing🔎 Navigate Here:(0:00) - Teaser(1:01) - Intro to the “Reciprocity System”(2:21) - Why me?(2:44) - Set your goals(3:01) - How do I start?(3:33) - What do you charge?(3:55) - How do I increase the value?(4:08) - What is my funnel / how do I create content?(5:05) - How do I make it unique?(5:25) - Next steps__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
06:4226/02/2024
Podcast Nightmares | The Time Gary Busey Asked Me About My Sex Life
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverWhen you’re producing podcasts, or collaborating with creatives in some form or another – you’re bound to meet a few characters..Now there is nothing wrong with a good character. In fact, they usually are responsible for some of the most interesting and comical moments you could possibly have while working.This week, I’m sharing a little story of mine with an oft-forgotten, literal character (because he’s a famous character actor), the one and only Gary Busey.I also reflect on some more of my production career with questions from a special guest..🔎 Navigate Here:(0:00) - Teaser(1:12) - Some background(2:44) - My craziest moment as a podcast producer(3:37) - What I’m most proud of in podcasting(5:12) - My favorite people to work with in my career(6:38) - The key to maintaining your podcast(7:18) - How will podcasts evolve 10 years from now(9:10) - Can anybody start a podcast?(11:31) - Do you need confidence to start a podcast?(14:12) - Does podcasting need to be expensive?(15:49) - The hardest vs. the easiest things to do in podcasting(16:37) - Podcast regrets(17:36) - did you anticipate ending up in this line of work?(18:17) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
18:5719/02/2024
How to Avoid Podcast Failure Before You Begin (+ Make Money at the Same Time)
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverI’ve oftentimes gone into specifics for how you can make your podcast more successful – or how you can grow your audience. I’ve even gone into the complexities of content creation and how to optimize for your brand or small business.But it can be easy to forget how many would-be creators are out there.. Still mulling over whether or not they should explore content creation, let alone a podcast.In this week’s BopCast, I discuss one of the more foundational aspects of podcasting: launching.Not just brainstorming and forging your concept – but the actual “why” for podcasting. What does it do for you? What does it provide? And most importantly – what will it cost?I cover the 30,000 ft. view of podcasting to give you a better feel for the landscape at large, as well as the considerations and decisions you’ll need to make concerning your own objectives, audience and overall concept.🔎 Navigate Here:(0:00) - Teaser(1:07) - The problem(5:24) - “The time for podcasting is now”(11:05) - The audio and video split in podcasting(14:00) - The “why” for podcasting(17:08) - The “shift”(18:17) - Your podcast funnel(19:44) - Different types of podcasts(23:32) - The framework(28:39) - The options(29:28) - Driving viewership with your content(32:07) - How often you release and how long you record for(33:12) - Ad revenue(35:22) - Being a guest vs. running a podcast (with help)(38:27) - Wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop
41:1212/02/2024
How to Start a Podcast Based on What You Already Know (No Experience Required)
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverDespite the rise in podcast listenership and record highs in audience size, most podcasts still fail to make it past a couple dozen episodes – at a rate of nearly 70%.In this video, I briefly breakdown how to avoid podcast failure for new creators looking to make an impact either as a personal brand, industry authority, or even if they’re making content just for fun.🔎 Navigate Here:(0:00) - Teaser(1:30) - How to avoid podcast failure(4:21) - A lot of people copy content creators(5:20) - Episode wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybopFrom my Episode w/ Adam CostaYouTube Link: https://youtu.be/gR1OWQ2Uz-I?si=hJKw1-gBJIvR8NFD
16:3605/02/2024
These Guys Gained 50,000 Podcast Downloads in 24 Months - Wealth Warehouse Live Case Study and Interview
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverYou can talk and talk about the values and benefits of podcasting. But, you can only go so far before people start looking for hard results.…and the truth is, that’s difficult for this type of product. It takes lots of ingredients and lots of time to create a delicious chili – and the same principle is true for podcasts.This week, I sit down with a couple early clients of mine (and fellow podcasters) Dave Befort and Paul Fugere, hosts of Wealth Warehouse.I’m hoping this episode hopefully scratches that itch for any would-be creators out there as we dive into what Dave and Paul’s POV and experience has been. From the show’s inception and building out their production process, to the impact on their weekly schedule, relationships and most importantly: their bottom line.🔎 Navigate Here:(0:00) - Teaser(1:14) - Episode beginning(1:50) - Some background on Dave, Paul and “Wealth Warehouse”(4:51) - What content were you doing before?(10:37) - “It serves so many different purposes”(12:37) - Your prospects are watching somebody(13:35) - Having a co-host(18:12) - Involving other people in your project(23:51) - Podcasts are “evergreen” content(25:06) - How Wealth Warehouse started(29:53) - “Don’t quit after the first month”(31:01) - Another metric you can calculate(34:05) - The value of coaching(37:26) - Wrap-up__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop__________________________________________________Check out Wealth WarehouseSpotify: https://open.spotify.com/show/1FuWQI9s6RneSAYpaC42k1Apple: https://podcasts.apple.com/us/podcast/wealth-warehouse/id1606953295YouTube: https://www.youtube.com/@wealthwarehouse342
39:0029/01/2024
How to Grow to 15,000 Followers on LinkedIn | My Simple LinkedIn Strategy to 15k
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverIn this week’s episode, I sit down on the “Must Be Nice” podcast to discuss the strange existence that is being a young entrepreneur. I thought this interview was really important not only for my own self-reflection – but for other would-be business owners out there. Too often, I see the gritty reality of being an entrepreneur being white-washed by influencers and successful creators that have already made it. It’s hard to know what to expect, especially when it comes to obstacles and challenges you face.I open up and share my experiences, my ups and downs – and even some tips and tricks I’ve picked up along the way – especially when it comes to growing and developing your LinkedIn audience. 🔎 Navigate Here:(0:00) - Sharing tactics(1:45) - Developing your audience(2:52) - The comment marketing strategy(8:06) - Copywriting essentials(9:22) - Having a life coach(12:31) - My routine(16:31) - “Where are you headed?”(19:58) - Advice to would-be business owners(22:27) - The importance of trying(26:10) - Setbacks and obstacles__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop__________________________________________________👂Listen to the full episode here: https://open.spotify.com/episode/1KQOBzi5foud6dC9Ohz3V6?si=3430747f493440f7&nd=1&dlsi=b032326962054b8b🔗 Connect with the Must Be Nice Podcast:https://www.instagram.com/mustbenice.news/
30:0522/01/2024
Does Joe Rogan's Podcast Strategy Work? We Put it to the Test and His Fans Came at Me
🎙️ Start Your Podcast TodayThe last time that I critiqued Joe Rogan’s podcast on my channel – things got a little heated..But this time around, I’m clarifying my position a little bit when it comes to using big podcasts like “The Joe Rogan Experience” as a roadmap for general podcasting success.For new creators or prospective podcasters, you need to hear what I have to say on emulation and how well it can mix with creation.I also take a look at some of what Rogan capitalized on in the first place and where that strategy leaves you in 2024… Joe Rogan's Podcast Strategy Doesn't Work [video] How to Create Video Content [video] 🔎 Navigate Here:(0:00) - Teaser(0:49) - A little recap and a little clarification(1:59) - Analyzing Joe Rogan's Podcast Strategy and Dominance (2:57) - What Joe Rogan’s influence has done to podcasting…(3:48) - The good and bad with “inspiration”(5:01) - What can we learn from Joe Rogan?(7:13) - Rogan’s strategy..(7:51) - If you’re starting your own podcast, try this. __________________________________________________👉 Why 70% of Podcasts Fail 👉 Start Your Podcast Today🎤 Podcast Links ▶️ LinkedIn 📸 Instagram Thank you for helping us become a top 10% podcast in the world! Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more. Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This PageLinks Below:_Watch the Video Version on YouTube@sullybop on InstagramSearch 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)Visit SullyBop.com for more information.Big shouts to the folks...
09:1915/01/2024
Jason Nelson | Marketing Manager to Celebrity Sax Player - Unveiling the Strategy from 9-5 to Full-time Business Owner
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discoverIt’s the sexiest instrument you could ever hope to play. My next guest, Jason Nelson is a pure performer who has helped pump up the party in countless events, weddings, bar mitzvahs, and even Fox News and the Real House Wives of New Jersey...But why should you care? Well, Jason left his 9-5 as an email marketer at Barnes and Noble Books to pursue his dream. If you're looking to either start something on the side or turn the side thing into a business, this is the exact episode you need. We cover about Jason’s abnormal career, how he does it so well, and much more!__________________________________________________👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discove🎤 Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybopThank you for helping us become a top 10% podcast in the world! Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more. Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This PageLinks Below:_Watch the Video Version on YouTube@sullybop on InstagramSearch 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)Visit SullyBop.com for more information.Big shouts to the folks who make this possible:Video - @ferrarib98Logo - @ryannkelly20Producer - @minishep13Theme Song - @jello.wav
01:24:5308/01/2024
How to Start a Podcast in 2024 - Unique Podcast Strategies That Sell For You w/ Oana Leonte of UNMTCH
🎙️ Start Your Podcast TodayIt’s the podcast that most new creators want to emulate: The Joe Rogan Experience.And as a fan myself, I don’t blame them. However, substituting your original, unique concept for someone else’s is rarely the path to success.While we can take valuable insights through examining massively successful podcasts, we need to be careful that it doesn’t spoil your own creative journey.This week’s episode highlights a portion of my conversation with Oana Leonte on this exact topic in podcast strategy.▶️ Check out the full episode here 🔎 Navigate Here:(0:00) - Exploring the Importance of Podcasting(9:47) - Podcast Listenership and Launches(13:46) - Evolution of Podcast Formats(20:16) - Podcasting insights(25:07) - Podcast Monetization and Content Strategy(38:25) - Podcasting's Value and Future Business(45:03) - Discussion on Online Platforms and Podcasting __________________________________________________ 👉 Why 70% of Podcasts Fail 👉 Start Your Podcast Today🎤 Podcast Links ▶️ LinkedIn 📸 Instagram ▶️ FacebookThank you for helping us become a top 10% podcast in the world! Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more. Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This PageLinks Below:_Watch the Video Version on YouTube@sullybop on InstagramSearch 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)Visit SullyBop.com for more information.Big shouts to the folks who make this possible:Video - <a...
48:0001/01/2024
![MTV's Rob Dyrdek Schools Me on Life, Business and Balance [Flashback]](https://artwork.captivate.fm/a6fe3deb-5ca3-4637-bae3-561ba5b6e3dd/FfNt-fvLXfYW5Nt2GNWt5mYw.jpg "MTV's Rob Dyrdek Schools Me on Life, Business and Balance [Flashback]")
MTV's Rob Dyrdek Schools Me on Life, Business and Balance [Flashback]
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover Rob and Big, Fantasy Factory, Ridiculousness.You can’t tell me that you haven’t heard of Rob Dyrdek.I got the unique opportunity to sit down with him on his show, “Build With Rob” and discuss my business, Podcast Principles. 🔎 Navigate Here: (0:00) - Teaser(0:55) - Beginning of the interview(2:19) - “What’s been your biggest challenge?”(4:45) - The struggles of being in creative services(5:40) - Quality vs. quantity in your clients(8:31) - The “cycle” for young entrepreneurs(12:37) - Life design and strategy(15:37) - “Every decision matters”(17:54) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail (Video) - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybopThank you for helping us become a top 10% podcast in the world! Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more. Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This PageLinks Below:_Watch the Video Version on YouTube@sullybop on InstagramSearch 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)Visit SullyBop.com for more information.Big shouts to the folks who make this possible:Video - @ferrarib98Logo - @ryannkelly20Producer - @minishep13Theme Song - @jello.wav
21:0725/12/2023
How to Get 500 Podcast Downloads in 5 Days | Shelby Clement Reveals Her Unique Social Strategy
🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover“How can I get the most downloads possible?”It's one of the most commonly asked questions in podcasting..What makes it tricky is that there isn't just one answer – and today’s guest demonstrates that perfectly.Shelby Clement is a marketer, entrepreneur and business owner. Her company, Shelby Clement Marketing, helps their clients with expert social media marketing, website design, SEO strategies and a highly-personalized approach.Shelby recently completed Podcast Principle’s Launch Accelerator this past year and subsequently released her podcast, “Damn Good Content”. I sat down with her to discuss her podcasting journey and most importantly, what led to her incredibly successful launch. From her approach to scripting and the tactics that support effective promotion, to her podcasting process and how she was able to craft organic conversations – you won’t want to miss this episode, especially if you’re a new creator.🔎 Navigate Here:(0:00) - Teaser(0:48) - Some background on Shelby Clement(3:24) - One aspect of Shelby’s success(6:02) - Shelby’s philosophy for promotion(11:11) - “You have to believe in what you’re doing”(13:34) - Scripting for your podcast(17:56) - Having an organic conversation(21:07) - How Shelby broke our launch record(24:09) - Social media is a HUGE asset__________________________________________________🎙️ Podcast Links - https://linktr.ee/sullybop▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/📸 Instagram: https://www.instagram.com/sullybop/▶️ Facebook: http://www.facebook.com/sullybop Thank you for helping us become a top 10% podcast in the world! Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more. Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This PageLinks Below:_Watch the Video Version on YouTube@sullybop on InstagramSearch 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)Visit SullyBop.com for more information.Big shouts to the folks who make this possible:Video - @ferrarib98Logo...
34:1618/12/2023