Join us as we explore the remarkable career of Katie McAlister, CMO of TUI, in the world of travel marketing. Discover the challenges and strategies she encountered while overseeing one of the leading travel companies. Don't miss this engaging episode on navigating a career in planes, ships, and travel.

Discover the remarkable story of Patricia Corsi, Chief Marketing, Digital, and Information Officer at Bayer Consumer Health, as she shares her journey of turning frustration into inspiration.    Join us as Patricia reveals how she overcame challenges and used them as catalysts for innovation.    One example she is most proud of is the launch of the Vaginacademy, so do tune in to learn more about it. Don't miss this captivating episode with one of the industry's most influential leaders in the industry.

In this episode, we speak with Antonia Wade, a marketing pioneer who has been at the forefront of B2B marketing for over a decade. Antonia shares with us her insights on how businesses can adopt a new approach to B2B marketing, one that is more customer-centric and focused on creating personalized experiences for their clients. As the CEO of a successful B2B marketing agency, Antonia has worked with some of the biggest names in tech and has helped them drive growth through innovative marketing strategies. She shares some of her success stories and provides tips on how businesses of all sizes can implement a customer-centric marketing approach.

In this episode of The Places We'll Go Show, we sit down with Ben Rhodes, Brand Director at Phoenix Group, to discuss his personal development journey and how it has influenced his approach to marketing. Ben shares insights into his early career experiences, including the challenges he faced and the lessons he learned along the way. He also talks about the importance of continuous learning and personal growth, and how he has made it a priority throughout his career.

In this episode of our marketing podcast, we sit down with Larissa Vince, CEO at TBWA, a disruptive advertising agency known for its innovative and unconventional approach to marketing. Larissa shares with us her insights on what it takes to be a successful leader in today's ever-changing business landscape. With over two decades of experience in the advertising industry, Larissa has witnessed first-hand how technology and cultural shifts have transformed the way we approach marketing. She discusses how disruptive thinking can help companies stand out in a crowded market and the importance of embracing change and taking risks in order to succeed.

In this episode, join us as we sit down with David Wheldon, an accomplished marketing leader with over three decades of experience. David has served as CMO for several major brands, including Coca-Cola and Barclays, and has been recognized with numerous industry awards, including an OBE for his contributions to advertising. In this episode, we'll delve into David's journey, uncovering the pivotal moments, challenges, and insights that have shaped his career. Hosted by industry veterans Ritchie Mehta and Mark Evans , we'll explore David's early career experiences and how they led to his eventual success as a CMO. We'll discuss his approach to building global brands and his strategies for navigating the complex and ever-evolving advertising world.

In this podcast listeners can tap into the vast experience and knowledge of Gareth Helm, a highly accomplished NED, Marketing Academy Fellow, and Top 100 Most Effective Marketer. With his extensive background in various marketing leadership positions, Gareth has gained a unique perspective on the industry and how to overcome its challenges.   In this podcast, Gareth 'Goose' Helm shares his experience and expertise, providing practical advice on how to unlock your potential and achieve success in the marketing industry. And, just like Goose from Top Gun, Gareth is a supportive wingman, offering guidance and inspiration to help listeners reach new heights in their marketing careers.   In addition to his podcast, Gareth has recently published a new book that further explores his insights on unlocking potential in the marketing industry. Whether you prefer to listen or read, Gareth's wealth of knowledge and experience will help you take your marketing skills and career to the next level.

Philippa has worked in the tech industry for over 25 years, is a qualified web developer and MBA Graduate. She began at Scoot, building a dotcom business growing £100M in Classified Ads and then Yell as Business Development focusing on distribution with multi-national and global partners. In 2000, Philippa joined Microsoft in MSN and grew online Services by 300% in advertising revenue. In 2016, Philippa joined Facebook where she continued her passion for building extraordinary future digital marketing and thought leadership, while driving positive change. Philippa is currently Senior Vice President of EMEA at The Trade Desk, responsible for leading the EMEA operational headquarters, driving revenue generation and new client acquisition strategy across the region.  In this episode, Philippa shared where passion for demonstrating how the internet can be used for good, how uses her superpower, dyslexia, to fuel her growth and what is has taken to build such a powerful career. 

Join John Sills, a seasoned marketing expert with over 20 years of experience, as he shares his personal journey and insights on how to create a customer-focused marketing strategy. In this podcast, John draws on his extensive experience working with a wide range of clients, from startups to Fortune 500 companies, to offer practical tips and real-world examples that you can apply to your own marketing efforts. In addition, John is a recently published author of the book, The Human Experience. A fascinating read about how organizations can become more customer-focused.   Through his engaging storytelling and candid advice, John reveals how he transformed his own marketing approach to put the customer at the center of everything he does. Whether you're a marketer looking to refine your skills or a business owner seeking to build stronger customer relationships, John's experience and expertise make this podcast a valuable resource for anyone looking to improve their marketing strategy.

Dan Knowlton is the founder of Knowlton, a social media and video production agency that he runs alongside his brother, Lloyd. With over a decade of experience in the digital marketing industry, Dan has established himself as a leading expert in the field of social media marketing and video production. Knowlton has grown from strength to strength, working with clients from a diverse range of industries and helping them to achieve their digital marketing goals. Dan and Lloyd, have worked tirelessly to build a team of talented professionals who share their passion for digital marketing and are dedicated to delivering outstanding results for their clients. In his podcast, Dan shares his insights and experiences on how he has successfully scaled his agency with his brother. Listeners can expect to gain valuable tips and strategies on how to grow their own businesses, as well as insights into the challenges and opportunities that come with running a successful social media and video production agency.

Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard Business Review (HBR) cover-articles (in 2014 and 2017), and most recently, his article on the Da Vinci CMO article was published by FAST Company. Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences. Sponsored by School of Marketing.

In what has to be one of our most special epsiode’s we welcomed the formidable Professor John Amaechi OBE to The Places We’ll Go Show, sponsored by The Marketing Skills Trust. In this interview, John shared his insights on leadership, management, diversity and his journey.

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it comes to completely transforming lead generation.  Topics: The progression of the gambling industry Promotional psychology Leadership Brand assets Understanding the customer Sponsored by The Marketing Society.

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing. In this episode, we had the privilege of hearing first hand how the 4 P's of marketing were developed, the irrationality of consumer behaviour, the work Phillip is doing with the World Happiness Foundation and the evolution of marketing.  Sponsored by School of Marketing. 

Founder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good.    In this episode, Paul discusses the reduction of change within our society and the ways in which we can start to drive more change, the reality of what success looks like and how public speaking takes more introversion that you may first realise. Key topics: Th reduction of change Harnessing the power of marketing re-write societal narratives Problem solving throughout history  Public speaking Harnessing your introversion Sponsored by School of Marketing.

Kerris Bright, Chief Customer Officer at the BBC, started her marketing career after completing her PhD in Molecular Neuroscience which set her in great stead. The combination of science and creativity has been crucial throughout her marketing career. Kerris has the desire to become a leader that listens more and has the ability to recognise potential in more people, despite already becoming a very genuine honest, caring leader. She is very honest and mentions that her biggest regret is not recognising potential sooner. Kerris refers to her three C's; curiosity, clarity and certainty, as pillars to support her as she takes on each challenge. She is a naturally curious person that is passionate about understanding how people work and how things work demonstrating that her background in science and transition to marketing may not be so random after all.  Topics: Curiosity, certainty, clarity Life at the BBC Recognising potential Leadership Transitioning from science to marketing Sponsored by School of Marketing. 

Cindy really needs no introduction. She describes herself as 'The Michael Bay of Business' and coined the motto 'I like to blow shit up', which sums up just how confident, ground-breaking and innovative Cindy and her work is. She is a professional speaker, who has had an incredible career in brand building, advertising and marketing, and has racked up an incredible 2.4million views on her Ted Talk in 2014. As Founder of Make Love, Not Porn, Cindy is on a mission to transform the way we view and interact in sexual relationships, destroy rape culture, educate people about consent, sexual values and healthy sexual behaviour.  Topics: Breaking down rape culture Creating healthy sexual relationships Confidence comes from values Avoiding the status quo Ageism Be your own filter Taking ownership Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode we were joined by the previous corporate HR professional, turned coach and Founder of Space Within, Laura Beckingham, and hosts the 'Calm Down, Wake Up' podcast. After recognising her desire to lead a completely different life, Laura left her last corporate role as Head of Learning and Development Centrica to pursue her dream to bring spirit and presence to the commercial world.  Laura joined us on The Places We'll Go Show to share her passion for supporting people on their journey to improve their outlook on life, harness the power of optimism, embrace the uncomfortable and, as Laura puts it, 'find the juice in life'. She really was the perfect guest to have join us and share her positivity on Blue Monday. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Ali Parsa is a serial healthcare entrepreneur, Founder of Circle and Babylon Health, and has made it his life's mission to transform the healthcare industry and make healthcare accessible to everyone around the globe.   The unicorn entrepreneur was listed in The Times 100 people to watch, and was featured in the Maserati 100. Ali also won the CEO Award by Finance Monthly and ACQ5's UK Game Changer of the Year. He was formerly a UK Cabinet Office Ambassador for Mutuals and the Chair of the Confederation of British Industry (CBI) Tech Forum. He has a PhD in Engineering Physics.   This was an absolutely profound episode. Ali's story from going from a refugee status to becoming a trailblazing health-tech entrepreneur is simply inspiring. In this episode, he revealed what his life was like before and after moving to the UK as a 16 year old boy, the loneliness of becoming a refugee, as well as the drive it gave him to build the life he dreamt of. Ali also gave us a look into his passion for healthcare, his secrets to becoming so successful in this market, and how his long-term mindset has allowed him to stay so focused.    Topics:  The role destiny plays in shaping your future  The power you have to be the best version of yourself  The UK vs US healthcare market and culture  Desirable disadvantages  Convincing investors to focus on long-term return  Adopting a growth mindset   Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

From selling sweets behind his school canteen, to building UK Net Guide up to 2 million users a month, and eventually founding VCCP Media, Paul has done it all. He's a marketing expert who has been in digital realm since it began just after the dotcom boom. In this episode, Paul divulges exactly how he got into marketing, his advice to business owners that feel like they're bubbling along, the power of a growth mindset and his fascination of the psychology of marketing.  Topics: Growth mindset How grades have a negative effect on young people Becoming an entrepreneur  Growing VCCP Media Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Chris Duncan, the CEO UK Publishing at Bauer Media Group, has had an adventure throughout his career, launching parties, building a network like no other, working on his passions every single day and finding joy through it all. In this episode, Chris shares his secrets to building such a successful, and more importantly, an enjoyable career. We'll uncover having a entrepreneur mindset vs a CEO mindset, how Chris has stayed so passionate, his curious nature that has led him to work on some fantastic projects and the setbacks Chris has had along the way.  Topics: Working your ass off Networking  Passion and curiosity Building a team that shares the same passion Adventure Finding joy throughout your whole journey Trusting your instinct  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.

You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple celebrities, to even re-inventing the Dallas Mavericks! Zoe describes herself as a "Swiss Army Knife" and we cannot dispute that by any means. She is a true inspiration for so many people across the globe and has a energy that is contagious. It's impossible to hear Zoe talk and not want to instantly get up and take life by the horns. Topics: The concept of fandom Cynicism in the marketing world Her "troublesome" childhood Navigating her next chapter as a mother Where Zoe gets her motivation from Pushing the boundaries Her network of "avengers" Her hopes for her newborn Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men.  Topics: A brand's responsibility to break down stereotypes in society Jason's mischievous nature Curiosity Becoming commercially credible New macho Founder vs CEO Becoming a BCORP company Greenwashing Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.

The beauty of working with different cultures, having an optimistic outlook, her passion for the Jack Daniels brand and how her career in marketing was a "happy accident", are just some of the topics we dove into in this episode of The Places We'll Go Show with Sophia Angelis. Sophia is the SVP Managing Director, Jack Daniel's Brands at Brown-Forman and has over 25 years of experience in local, regional, and global marketing roles in premium, lifestyle brands. We also had the pleasure of learning about Sophia's inspirations along the way - a big shoutout to Maureen! Topics: Working with different cultures Diversity of thought How Sophia started her marketing career Her passion for the Jack Daniels brand Optimism The power of mentoring Networking Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own.  Topics Intuitive decisions Distinctive brand assets  The power of being you Always have a marketing toolkit  Leadership Board influence Judgement No substitute for experience  Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.

In this episode, Scarlett Allen-Horton talks about working hard not smart, trusting yourself and having faith that you are where you are meant to be. Who is Scarlett? Scarlett Allen-Horton is a top-performing International Executive Search Recruiter, finalist of acclaimed BBC's The Apprentice, Business Partner to British business magnate Lord Sugar and founder of Harper Fox Search Partners, providing diverse executive search solutions for the global energy and engineering sectors. Scarlett is a devoted advocate of equality and is passionate about the elevation of senior female and ethnic minority talent within the business world. In December 2019 Scarlett became a finalist on the acclaimed BBC TV show 'The Apprentice', having recently set up Harper Fox Partners, this was a fantastic achievement and a great opportunity to raise awareness of Diversity and Inclusion within the STEM sectors.

In this episode Lex talks about the importance of brand purpose, how to stay two steps ahead and what it took for Lex to get to his current position.   Who is Lex Bradshaw-Zanger?   Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East.  He is currently the Chief Marketing Officer for L'Oréal UK & Ireland; he has been part of the group since 2016 with roles in the Middle East, Africa and Western Europe.   Before joining L'Oréal, Lex was head of digital marketing for McDonald's Europe and part of the Business Partnerships team at Facebook where he worked with a select group of clients to drive better ROI on their marketing investments.   He is a 'recovered' ad-man having spent the first part of his career in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.  Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone.

In this episode, Richard talks about his hopes for the future of Iceland Foods, the importance of sustainability and how his career journey led him to become Managing Director of Iceland Foods.   Who is Richard Walker?   Richard is Managing Director at Iceland Foods, the company established by his mother and father in 1970.  Iceland Foods has mostly recently become known for driving forward the sustainability agenda for UK and global retailers – successfully removing palm oil from all our food and pledging to remove 13,000 tons of plastic from our own-brand products by 2023.   He is a proud Trustee of the ‘Iceland Foods Charitable Foundation’, and the conservation groups ‘Fauna & Flora International’ and ‘Surfers Against Sewage’. Richard also sits on DEFRA’s ‘Council for Sustainable Business’ and Greenpeace’s ‘Ocean Advisory Board’. In 2019 he was selected as a Young Global Leader by the World Economic Forum.   Richard worked full-time as a shelf-stacker and cashier in London for a year, before becoming a store manager and then moving to Iceland’s head office at Deeside, Flintshire, in 2013. After various head office roles, he became Managing Director of The Food Warehouse, Iceland’s sister chain now with over 130 larger format stores, in 2015.  He was promoted to his current role as Managing Director of the Iceland Foods Group in August 2018, overseeing almost 1,000 stores, 25,000 staff and 5 million customers per week.  Outside family and business, Richard's greatest passions are trail running, skiing, surfing and climbing all over the world.

In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop.   Who is Meghan Farren?   While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work. Before her appointment as CMO at KFC UK & Ireland, Meg held various leadership roles in insight, innovation and communications.   Prior to her ten years at KFC, Meg had a track record of driving growth and business change across a broad range of consumer businesses. She began her career at JPMorganChase, then spent five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at Gu Puds.   She is now taking over as Chief Customer Officer for Asda where she will lead the development and strategy of Asda’s total customer proposition, marketing and management of its brands.

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London. In this episode of The Places We'll Go Marketing Show Helen, talks about how Amazing If has developed from a small side hustle to a completely new way of transforming the world of work, advice she would give those that are too scared to start their own side hustle and how sticking to her values has led her to where she is today. 

After two and a half decades of being Group CEO at one of the largest Creative Agencies in the UK, AMV BBDO, Dame Cilla Snowball CBE took a step back to focus on her Grandmother duties with her new Grandson, and explore different opportunities in Science and Property. In this episode, Cilla reflects on her incredible career journey and shares how she became so successful. Cilla continuously gives credit to the opportunities that her peers gave her, despite her incredible talent and passion for the industry, she is a truly humble and inspirational leader that sees the importance of "collaborating like scientists".  Cilla also spoke about the reality of being CEO of such a large company and the pressures that come with it, especially while balancing becoming a new mother. She mentions the need to always be plausibly optimistic to support and motivate your employees, as well as, the need to admit mistakes as a leader. But what is clearer than anything is Cilla's values, her family comes before everything... Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read? Mark was appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership positions across the company including Head of Strategy and then CEO of WPP Digital where he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies. Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. Mark was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020.

The power of trust became incredibly clear in this episode of The Places We'll Go Marketing show with Dan Sherwood, the Marketing Director at Santander. Whether it be in terms of stakeholder management, campaign creation, relationship building and even trusting that you are enough physically, the power of forming relationships that are built on trust is key to building a successful career and this has been proven through Dan's journey.    Dan shared his journey of recognising that he is enough and trusting his intuition, we took a dive into the reality of building Santander's campaign and partnership with Ant and Dec, and he shared his thoughts on giving everyone a second chance.   Topics:   Get comfortable with making yourself known  Battling imposter syndrome with work and personal insecurities   Trusting your instinct  Building meaningful relationships  Reverting to data  The power of trust  Second chances  Stakeholder management   Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.

Sophie Neary, the Group Director at Meta, joined us for an incredibly inspiring episode in which her "sunniness", energy and excitement for life was clear. She has been on a journey of accepting that you can't always be perfect but you can always find the beauty in where you are in the moment, without worrying about the future. She is a true activist that encourages others to find the bravery inside of them to also fight for what they believe in. Sophie powerfully ended this episode on the note of "never self reject". Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for understating the psychology of what makes people tick and utilises this knowledge throughout all his marketing efforts.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

This was an incredibly inspirational episode with Annabel Venner, Chair of The Marketing Society Fellows, who has had a whirlwind of a career with over 20 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and ecommerce sectors, and an outstanding record of driving business growth and profitability. In this episode we get to see Annabel's fierce, strong and spirited character that has got her through some incredibly heart-breaking times, and is part of what makes her an amazing mother to her two boys, and a respected leader in our industry. We also touch on the power of connections, why she is passionate about mentoring, and why her 18 year-old self wouldn't recognise her now... Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Director Ehrenberg-Bass Institute, joined us on The Places We'll Go Show. From the reality of how brands grow, to cocaine and prostitutes this episode was an absolute whirlwind. Listen now to hear about Byron's passion for discovery and the importance of it, how he became the leader he is today and the power of having an open mind.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.  

In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understanding your objectives, as well as how to allow yourself to flourish by resetting and enjoying the journey.  Topics:  - Being deliberate - Make yourself relevant - Resetting in South Africa - Stop getting in the way of yourself - Enjoying PR and communications - How portray the value of marketing - Climbing to the top of industry Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

This week on The Places We'll Go Marketing Show, we were joined by Annette King, CEO of Publicis Groupe. Annette's self-empowerment and resilience shines through as she speaks about how she bagged her first role in the advertising world and how she preserved at a time when the war of jobs was ever-present. Annette is a true inspirational leader for all, her caring yet hard working nature simply explains how she has built such a successful career for herself. Whether you are already a business leader, or you aspiring to be one, Annette is someone we can all learn from. 

In this episode, Ash talks about the importance of community, what it was like transitioning from CMO to CEO and how his childhood influenced him to be the leader he now is.   Who is Ashley Schofield?   Ash began his early career days working as a marketing analyst for a distribution company, before switching to the telecoms sector in 1999. He attained roles at BT Cellnet, Genie and O2 before leading the entire marketing team at Tesco Mobile. Six years later, Ash joined giffgaff as Chief Experience Officer and was later appointed as Chief Marketing Officer. Following an outstanding recommendation, Ash was later asked to become CEO of giffgaff, honouring his 13-years of outstanding performance in the telecoms sector.   Since joining giffgaff, they have been awarded the uSwitch Network of the Year award for the last 4 years running for their exceptional customer experience, or should I say "member experience".

In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans love you as much as you love them. He is an extraordinary marketer with a fire of determination and passion inside of him that we can all admire. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show! Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely our of passion for the craft of brand building. As part of Sidemen's audience when he was younger, and a passionate marketer, he was the perfect person for helping grow the "biggest British cultural export of this generation".  In this episode, he shares his views on what it takes to be the best version of yourself, somewhat controversial views on University and the power of exploring different options and avoiding a fear of moving around, especially when you are young.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training. 

In this episode we were joined by Rebecca Brock, Commercial & Customer Director at Costa Coffee. Rebecca started this episode by talking her rooted ambition to succeed and eagerness to continuously challenge herself and her thinking. This has been reflected many time throughout her career like moving to Canada and changing sectors. She is an incredibly strong leader who is proud of her team and always find ways to help progress them, even if she sometimes has to recognise the "ying to her yang" and take a step back.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat "atypical" CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the reality of being a CMO compared to what most people would assume it is like to be one.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most.  Throughout this episode, it becomes clear that Tom is go-getter by nature, a trait he is noticing he passed down to his son, and is continuously looking for new experiences, new connections and new discussions that he can get involved in. He believes this is the key to career building - how do you expect anything exciting to come your way, if you are not doing exciting things? Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis.  Mel has had an incredible career in retail marketing that has allowed her to work in nearly all the top supermarket retailers in the UK, and started from her part-time role in M&S during her teenage years. She also talks about how her childhood has shaped her into the adaptable marketing leader that she is today.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training. 

In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Throughout the call he continuously understates how successful he is and mentions how he is privileged to be able to work at HSBC and previous companies.  Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training programmes.

Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and overthinking which we can all relate to at times. But most of all, Simon is genuine person who has a career we all dream of, yet is still so humble.