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The Places We'll Go Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
is Marketing Broken? - Sir John Hegarty
Discover the secrets of iconic advertising with Sir John Hegarty, founder of BBH and a creative industry legend. From Levi’s to Taylor Swift, Sir John shares how bold ideas shape brands and why creativity triumphs over data-driven strategies. Learn his take on marketing, the role of empathy in AI, and why great communication starts with understanding the problem. Packed with insights and inspiration, this episode is a must-listen for anyone passionate about creativity and innovation.
50:4219/11/2024
Learn the Power of Leadership from All Blacks Captain Sean Fitzpatrick
In this episode, we sit down with rugby icon and former All Blacks captain Sean Fitzpatrick—World Cup champion, Rugby Hall of Famer, and one of the most capped players in All Blacks history. Sean shares how he turned his legendary rugby career into a powerful force for global impact. Discover the surprising lessons he's learned about resilience, leadership, and the relentless pursuit of greatness. Plus, get the inside scoop on his transformative work as Chairman of Laureus Sport for Good, where he’s changing the lives of at-risk youth worldwide through the power of sports. This is an episode packed with insights from a true legend you don’t want to miss!
37:4106/11/2024
Meet the Man Behind EE & BT’s Rebrand - Christian Thrane, MD of Marketing at EE & BT
Get ready for a game-changing episode with Christian Thrane, MD of EE and BT, as he unveils the bold rebrand that’s transforming telecom! Discover how EE and BT are moving from just providers to essential parts of your life, with innovations in connectivity, creative campaigns, and even gaming. Christian’s journey is packed with insights on what it takes to build a powerhouse brand, inspire customers, and stay ahead in a fast-paced industry. Don’t miss this peek into the future of staying connected!
41:0328/10/2024
Disrupting Education through Entrepreneurship with Simon Squibb and Andrew Bloch
In this episode, Andrew Bloch, a renowned PR expert, and Simon Squibb, an entrepreneur and influencer, discuss the disconnect between traditional education and real-world skills. They share stories of overcoming challenges and finding success, offering insights on resilience, embracing failure, and navigating risks. Tune in for practical advice on rethinking learning, career growth, and pursuing your dreams in today’s evolving entrepreneurial landscape.
01:01:4214/10/2024
The BIGGEST Leadership Hacks from a Media CEO - Natalie Bell
Get ready for an exclusive deep dive with Natalie Bell, CEO of Manning Gottlieb OMD, as she reveals her secrets to dominating the media world! Discover how Natalie turned her passion for media into award-winning success and transformed company culture, while navigating the fast-evolving landscape of marketing. Packed with leadership tips and industry insights, this episode will leave you inspired and ready to take your career to the next level. Don’t miss out—listen now!
41:0303/10/2024
This Simple Leadership Strategy Will Change Your Career with Chris Hirst
In this episode, we talk with Chris Hirst, former CEO of Havas Creative and author of No Bullsh*t Leadership. Chris redefines leadership as a learnable skill, challenging the myths that surround it. He shares insights on building high-performing teams, the power of culture, and transforming failures into opportunities. Whether you're leading a team or aspiring to, Chris offers practical advice on how to lead effectively and unlock potential in any context.
47:2313/09/2024
Mind-Blowing Marketing Tips from Behavioral Scientist Richard Shotton!
Join us on the Places We'll Go Show as we welcome Richard Shotton, a renowned behavioral scientist and author. Richard shares insights from his bestselling books, "The Choice Factory" and "The Illusion of Choice," exploring consumer behavior and effective marketing strategies. Learn about biases like the sunk cost fallacy, social proof, the pratfall effect, and the Ikea effect, with real-world applications for marketers. Don’t miss this masterclass in behavioral science!
43:0226/07/2024
How a Simple Idea Became Shazam With Dhiraj Mukherjee Co - Founder of Shazam
In this episode, we sit down with Dhiraj Mukherjee, the brilliant mind behind Shazam. Dhiraj takes us through his colourful childhood, hopping from Delhi to Athens and beyond, before landing at Dartmouth. He shares the rollercoaster ride of creating Shazam, from late-night brainstorms to the game-changing iPhone App Store launch, and finally, the dream-come-true acquisition by Apple. Dhiraj also chats about his passion for climate action and supporting new entrepreneurs. Tune in for a lively conversation packed with insights on tech, tenacity, and making a difference.
43:0619/07/2024
Behind Apple’s Greatest Ads: Guy Kawasaki’s Steve Jobs Stories
Join us for an insightful chat with the legendary Guy Kawasaki! From his time with Steve Jobs at Apple to driving Canva’s massive success, Guy shares behind-the-scenes stories and wisdom from his book "Think Remarkable." Learn how grit, growth, and great leadership can transform your life. This episode is packed with practical tips and unforgettable anecdotes. Tune in and get inspired!
30:5510/07/2024
From Marketing Team to CEO: Heather Reveals How She Did It!
Join our marketing podcast as we explore Heather's remarkable transition from marketing to CEO of AXA Health. Discover her customer-centric strategies, leadership insights, and how she navigates the complexities of the health industry. Heather shares her journey, the importance of a strong brand, and her approach to innovation and customer service. Tune in for an inspiring discussion packed with valuable business strategies and lessons from her extensive career. Don't miss out on this expert advice!
37:0505/07/2024
The Godfather of Influence: Dr. Robert Cialdini
Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to create lasting influence. Whether you’re in marketing, leadership, or just curious about persuasion, this episode is packed with valuable takeaways. Tune in! 📚✨
37:3026/06/2024
How to make it to the top of the UK’s largest supermarket Alessandra Bellini, former CCO at Tesco
Join us as we welcome Alessandra Bellini, former Chief Customer Officer at Tesco, who shares her journey of grit and ambition.
Alessandra discusses championing customers, disruption through rigor, and the importance of other marketing levers beyond advertising.
She also shares personal stories, including her unconventional entry into the industry, and offers advice on blending instinct, science, and art in marketing. Tune in for invaluable insights from a top industry leader.
27:5519/06/2024
Dominic Grounsell, former Chief Commercial Officer of Entain Group - Convince anyone of your marketing plan
In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills.
Dominic discusses the critical role of data in the gaming industry for both commercial decisions and responsible gambling. He highlights the importance of bravery in marketing through informed, bold moves, exemplified by Ladbrokes' shift to high-production lifestyle ads.
Reflecting on his personal values and upbringing, he advocates for social mobility and providing opportunities to diverse talent. Ultimately, Dominic focuses on making incremental improvements in business practices and contributing to the development of colleagues.
28:4414/06/2024
Mike Soutar's Journey Beyond Reality TV : The Apprentice Effect
Step into the boardroom with Mike Soutar, renowned for his role on The Apprentice, as we explore his dynamic journey through technology, media, the arts, and sport. From his pivotal move to London at 19 to navigating the high-stakes world of The Apprentice, Mike shares insights on resilience, innovation, and strategic decision-making. Delve into his experiences on the show, his approach to challenges, and how they shaped his entrepreneurial path. Join us for a captivating conversation on seizing opportunities, embracing change, and crafting success beyond the boardroom.
49:4507/06/2024
Nicky Badenoch - AI Meets Human Ingenuity: A Conversation with Genie's Co-Founder
Join us as we chat with Nikki, Co-Founder and Chief Growth Officer at Genie. Discover how Genie uses AI to revolutionize organizational growth by finding the right talent for the right roles at the right time. Nikki shares insights on overcoming challenges, the evolution from "Friday night problems" to "Monday morning problems," and empowering leadership to avoid becoming "wizards without wands." This episode is a must-listen for those interested in the future of work and AI-driven transformation.
49:0428/05/2024
Jon Marchant of MOJU : Revolutionizing Morning Routines
In this episode, we chat with Jon Marchant, Marketing Director at MOJU. Jon shares insights on finding your tribe, fitting into the right culture, and aligning with a meaningful mission. He discusses MOJU’s innovative approach to revolutionizing morning routines with health-boosting products. Learn how MOJU is challenging norms, building market presence, and educating consumers on healthier alternatives. Jon’s expertise offers valuable takeaways for marketers at any stage of their career.
46:0924/05/2024
Karen Wilkinson’s Marketing Journey: Changing colours
In this episode, Karen Wilkinson, Marketing Director for UK & Ireland at Evergreen Garden Care, shares her inspiring career journey and insights into the evolving marketing landscape. Discover how embracing change and lifelong learning drive personal and organizational growth. From navigating emerging trends like Gen .ai to unlocking the power of passion in marketing, Karen offers valuable lessons for marketers at all levels. Tune in to explore Karen's colorful career path, her tips for overcoming fear, and the importance of building meaningful connections in marketing. Join us as we uncover the transformative potential of embracing change and seizing opportunities in the world of marketing.
42:4516/05/2024
Margaret Molloy on Branding, Leadership, and the Power of Listening : Simplifying Success
Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.
41:3409/05/2024
Zoe Harris CMO at On The Beach - Balls out brilliance
In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe's passion and joy shine through as she delves into the intricacies of marketing strategy and leadership. Throughout the discussion, key themes emerge, painting a picture of bravery, clarity, and impactful decision-making. From the notion of always being in peak performance to the importance of reframing and thinking counterintuitively, Zoe's approach challenges norms and embraces innovation. The conversation highlights the significance of holding firm to principles while remaining open to doing things differently. Zoe's anecdotes about "fuck it" moments and backing oneself underscore the essence of bold leadership and self-belief. Furthermore, her insights on leadership, confidence, and the power of small gestures leave a lasting impression. This episode is a testament to Zoe's remarkable journey and serves as a beacon of inspiration for marketers seeking to make waves in their respective industries.
42:4001/05/2024
Insights from Toby Horry, Global Brand and Content Director : Creating Happiness Through Travel
In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success.
We discuss the changing landscape of travel and its impact on people's happiness, along with Toby's personal purpose in spreading joy through his work. Discover how Toby finds balance between work and personal life, and gain insights into the big questions driving his career forward.
Join us for an inspiring conversation with Toby Horry, where we uncover the essence of creating happiness in both marketing and life.
44:3926/04/2024
Ash Jones, Founder of Great Influence - Self-promotion vs Idea-promotion: Lessons in Personal Branding
Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't miss this engaging episode filled with practical advice and memorable stories.
48:0418/04/2024
Nina Holdaway, MD at Accenture Song - Investing in Yourself: Strategies for Marketing Professionals
Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to thrive amidst challenges. Tune in as we explore strategies for success and the power of optimism in shaping the future of marketing.
43:1103/04/2024
Catherine Newman, exEVP of Marketing at WWE & exCMO of Man United - From Subscribers to Fans
Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode offers invaluable insights for marketers seeking to make a lasting impact. Tune in to elevate your marketing know-how with Catherine Newman's wealth of experience and expertise.
47:2726/03/2024
Tom Lewis, Finance Director - Decoding Advertising's Commercial Realities
Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.
44:2421/03/2024
Suresh Balaji, CMO at Lloyds Banking Group - Marketing Superpowers
Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen, promising an enthralling mix of insights, inspiration, and a touch of marketing magic.
54:0113/03/2024
Cristina Diezhandino, Global CMO of Diageo - Speaks Sustainability and Spirits
Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo leads in sustainability, from circular packaging to paper bottles. Join us for a journey through the strategic and innovative landscape of Diageo's marketing under Cristina's visionary leadership.
45:3210/03/2024
Dan Ariely, Professor of Behavioural Economics - Beyond Pain: Revealing secrets of resilience and human irrationality
Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to contemplating the essence of a good end, Ariely touches on generosity, fairness, and enduring the human spirit. Ariely's shared insights offer hope for positive change, making this episode an unmissable exploration of transformative resilience.
54:0807/03/2024
Seth Godin - The Marketing Seminar
Who is Seth Godin?
For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers.
In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame.
Our brand new Giants Marketing Masterclass, has been developed in conjunction with over 25 CEOS and CMOs of major companies, to create a unique and relevant learning experience to give you access to a rich knowledge and skills base in the 6 most critical areas of marketing. Click here for more details.
Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
45:5105/03/2024
Naomi Walkland VP at Bumble - Love, Empowerment, and Marketing
Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing success: being people-first and investing in teams. Join us for a brief but impactful exploration of Bumble's marketing triumphs and insightful strategies.
45:1122/02/2024
Marc Nohr, Chairman - Under Pressure: A Creative Entrepreneur's Guide
Embark on a captivating exploration of creativity, leadership, and personal growth with Marc Nohr, a distinguished creative entrepreneur and current Fellow at The Marketing Society. In this episode, Marc shares his transformative journey from uncertainty to mastery, delving into the crucial role of pressure and the delicate balance of authenticity in challenging situations. Trace the unconventional path that led Marc to the role of Managing Director, unravelling the secrets of discipline and creativity. Gain valuable insights into leadership, experimentation, and the unwavering pursuit of excellence. This episode offers a profound glimpse into Marc Nohr's inspiring narrative, enriched by practical advice, wisdom, and a touch of humility.
42:0921/02/2024
Jane Stiller CMO at ITV - The Art of Risk: Mastery in Strategic Decision-Making
In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover the nuanced approach to risk-taking and the profound impact it has had on ITV's strategic imperatives. Jane Stiller's expertise in turning risks into opportunities makes this episode an invaluable resource for marketers navigating the dynamic landscape of the business world. Tune in to uncover the art of risk through the lens of a seasoned marketing leader.
39:1815/02/2024
David Aaker, Vice Chairman at Prophet - Lessons from the Father of Modern Branding
Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins of ground-breaking concepts that now shape the mainstream branding landscape. A privilege to learn from a true visionary!
33:4523/01/2024
Oliver Yonchev, the Founder of Flight Story - How to Embrace Exponential Change
In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI.
Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and business. We learn from his insights and stories on topics such as the psychological impact of the subliminal messages we receive as children, the difference between being comfortable and being uncomfortable, and the evolution of artificial intelligence from curation to creation. This episode will inspire you to think differently and seize the exponential opportunity that artificial intelligence offers. Tune in and enjoy!
46:4216/01/2024
Michelle McEttrick, CMO of Primark - Beyond Constraints: Insights on Varied Career Paths and Sustainability
Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability, and insights into cultivating a customer-centric market approach. Michelle concludes the discussion with a call for a kinder world, leaving listeners with both insightful and motivational takeaways. Tune in for valuable perspectives on career development and sustainability leadership.
38:4409/01/2024
Martin Troughton, Chairman of Marketing Skills Trust - Beyond the Brief: Navigating Marketing Realities
Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton.
Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing.
Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic contributions, making it a valuable listen for anyone navigating the complex world of marketing.
38:0408/01/2024
Jamie Masraff, CEO at Onside - Empowering Youth: Transformative Insights
Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into 2024, where positive change and youth empowerment take centre stage.
44:5613/12/2023
Paul Kemp-Robertson, Chief Content Officer at Lions - The Power of Contagious Content
Join us in this captivating episode as we sit down with Paul Kemp-Robertson, Co-Founder at Contagious and Co-author of 'The Contagious Commandments.' Paul has recently taken on a new role as Chief Content Officer at WARK and LIONS. Delve into the pages of his remarkable journey into publishing, exploring the intersections of creativity, marketing, and contagious ideas. Gain valuable insights into the process of co-authoring a compelling work and discover the secrets behind the success of Contagious, a trailblazing platform in the world of marketing. Tune in for a behind-the-scenes glimpse into the contagious creativity that has made Paul a driving force in the industry.
40:3805/12/2023
Caspar Lee, Influencer - From YouTube Star to Marketing Maven
Join us for an enlightening episode as we engage in a conversation with the renowned Caspar Lee, once a YouTube sensation and now a leading figure in the realm of influencer marketing. Caspar takes us through his compelling journey, shedding light on his transition from a celebrated content creator to a key player in the world of influencer marketing. Explore Caspar's remarkable insights as he delves into the intricacies of influencer marketing, offering invaluable wisdom and practical advice. Gain firsthand knowledge on how he utilized his background as an influencer to carve a path in marketing, leveraging his expertise to establish successful collaborations between brands and digital content creators.
35:4603/11/2023
Emma Harris, CEO of Glow London - Slow the F*ck Down
In this episode, we sit down with Emma Harris, the visionary CEO of Glow London. Emma's journey is nothing short of inspiring.
Emma's perspective on manifestation goes beyond the ordinary, emphasizing belief, mindset, and conscious thoughts. Her journey, from this unique approach, has led to incredible outcomes, shaping the life she envisioned. We also explore her movement, "Slow the F*ck Down," redefining success as a balance of well-being.
Tune in to discover Emma's formula for success and her aspiration to create a lasting impact beyond material gains. Emma's story is a testament to the power of belief, manifestation, and a holistic view of success.
46:1715/09/2023
Jeremy Gilley MBE, Founder of Peace One Day - Marketing for a Better World
In this episode, we embark on an inspirational journey with Jeremy Gilley, MBE, the Founder of Peace One Day, as he shares his extraordinary vision for a world filled with inspiration and positivity.
Jeremy not only champions peace but also seeks to uplift spirits through a unique video platform dedicated to showcasing inspiring content. Join us as he unveils his vision for this platform and explains how it aligns with the broader mission of spreading hope and unity.
Discover how Jeremy's awe-inspiring campaigns, influential partnerships, and the annual Peace Day have solidified Peace One Day's brand as a beacon of positivity. His emphasis on measurable impact and passionate advocacy makes the dream of a better world through inspiration an attainable and motivating goal.
Join us for an uplifting exploration of how Jeremy Gilley, a true visionary, is not only branding peace but also creating a platform that radiates positivity and empowers individuals to make a meaningful impact on the world. This episode is a reminder that inspiration can be a powerful catalyst for change.
Check out it out: https://peaceoneday.org/
39:2301/09/2023
Pip Jamieson, Founder of The Dots - Bright ideas, Built to Scale
Discover the genius behind creative networking in our episode, "Bright Ideas, Built to Scale." Join Ritchie and Mark as we chat with Pip Jamieson, Founder of The Dots. Unveil the journey of turning a spark of innovation into a thriving platform connecting creative professionals and beyond. Dive into Pip's design-inspired origins, and learn how she reshapes collaboration and community. Get inspired by insights on diversity, inclusion, and breaking industry norms. Tune in for a dose of entrepreneurial wisdom and fuel your own bright ideas. Subscribe now for an illuminating conversation that's all about creativity, growth, and the art of scaling success.
42:0618/08/2023
Nathan Ansell, Customer Director at Waitrose - Listening to the voice of Britain
In this captivating episode, we sit down with Nathan Ansell, Customer Director at Waitrose, an esteemed British supermarket chain.
Discover the secrets behind Nathan's exceptional team leadership as he guides his colleagues to marketing excellence.
Explore the significance of seeking help from others, as Nathan believes in the power of collaboration. He wisely puts it, "Dreams are not microwaveable," emphasizing the importance of patience and seeking support from peers in achieving long-term success.
As Nathan often reminds his team, "If you fail to plan, you plan to fail." Strategic planning, coupled with mutual support, is the cornerstone of his approach.
Tune in to be inspired by Nathan Ansell's journey, truly listening to the voice of Britain. Subscribe now to elevate your marketing and leadership skills.
42:1904/08/2023
Crystal Eisinger, Google, Ex-CEO, Forbes 30 Under 30 - Marketing Career Makeover: Insights with
In this captivating episode, we delve into the remarkable journey of Crystal Eisinger, a Forbes 30 Under 30 awardee and prominent figure in the marketing world. From a career at Google to becoming a start-up CEO she has learnt a huge number of lessons along the way.
The episode takes a fascinating turn as Crystal reflects on her career transformation during the challenging times of COVID. From being a start-up CEO to owning a coffee shop, she fearlessly embraced change, gaining invaluable experiences along the way.
Today, Crystal is back at Google as a consultant, and her career values have evolved significantly. Discover her insightful perspective on personal growth and how it aligns with her professional goals.
As the episode draws to a close, Crystal generously imparts two precious nuggets of advice for aspiring marketers, offering wisdom gained from her extraordinary journey.
Tune in to this inspiring episode and learn from the exceptional career makeover journey of Crystal Eisinger, gaining valuable insights to enhance your own marketing career.
51:1028/07/2023
Victoria Gosling OBE, CEO of Team GB Snowsport - Importance of Team Purpose
In this episode, Victoria talks about how her upbringing influenced her career journey, how she has achieved so much and what motivates her.
Who is Victoria Gosling OBE?
Victoria has had an outstanding career to date with many achievements, including being the Chief Executive Officer for Invictus Games 2016 in Orlando and the Military Project Lead for the first Invictus Games (London 2014), inspiring 14 nations and over 400 athletes to compete. She has completed 21 years’ service within the Royal Air Force culminating with the prestigious rank of Group Captain.
Victoria has served on numerous deployments around the world and prior to the inaugural Invictus Games she was the Base Support Commander for a Support Helicopter Base of 2000 personnel, which provided support to Operation Herrick, Afghanistan. Victoria is a passionate sportswoman and dedicates most of her spare time promoting sport across various sectors.
She is Chief Executive for GB Snowsport; Custodian for the Rugby Centurions, responsible for creating Social Impact on a global platform through the rollout of the Centurions Future Leaders Course for children aged between 11 and 18; Invictus Games Strategic Advisor for the UK Delegation Board; and she is a Board Director and Head of Social Impact for a flourishing FinTech Business with a mission to provide solutions at scale, for those who are under served, over charged or excluded by main stream financial services.
In addition, Victoria is a Newspaper Reviewer for the BBC; a motivational speaker for Inspiring Women; a Senior Military Advisor/Ambassador for the Jockey Club and Sage Global.
43:2520/07/2023
Dino Myers-Lamptey, Founder of The Barber Shop - Driving Change through Marketing
Dino Myers-Lamptey, Founder of The Barber Shop, has an immense amount of experience with media strategy. As a former MD of MullenLowe’s MediaHub he’s come across a variety of challenges managing large media accounts, while staying innovative. Dino's passion for using marketing to drive positive change is admirable, throughout this episode he mentions that 'if diversity and inclusion was a marketing brief, it wouldn't been solved by now' demonstrating huge true passion.
Sponsored by Marketing Skills Trust and The Marketing Lounge Partnership.
49:2014/07/2023
Kate Mackie, Global iGTM Lead at EY - The Road to Being Made Partner
Join us in this insightful episode of The Places We'll Go Show as we sit down with Kate Mackie, Global Marketing Director at EY, to explore the journey towards becoming a partner in marketing. Kate shares her personal experiences, challenges, and triumphs, offering valuable insights into navigating the corporate landscape and attaining one of the highest leadership positions. From her early days as a marketer to her current role, Kate discusses the strategic approach that has helped her thrive in a competitive industry. She highlights critical skills and qualities needed for success, such as relationship-building, credibility establishment, and seizing opportunities for growth. Emphasizing the importance of mentorship, networking, and continuous learning, Kate provides practical advice to aspiring professionals. Whether you're aiming for the partnership track or interested in the journey of a marketing leader, this episode will inspire and empower you. Gain invaluable insights from Kate Mackie as she reveals the strategies and mindset required on the road to becoming a partner.
39:0430/06/2023
Andy Fowler, Founder and Chief Creative Officer at Brothers and Sisters - Building advertising that moves a nation with
Join us as we dive into the world of advertising that moves a nation with Andy Fowler, Founder and Chief Creative Officer at Brothers and Sisters. Discover the secrets behind crafting campaigns that evoke emotions, spark conversations, and ignite movements. Andy, a visionary in the industry, shares his journey and the strategies behind Brothers and Sisters' award-winning work. We also explore his transition to running a non-profit organization, where he continues to use his creative talents for positive change. Whether you're a marketer, advertiser, or intrigued by impactful advertising, this episode unveils the magic of building campaigns that leave a lasting impression on a nation. Tune in to learn from Andy Fowler's expertise and his inspiring journey from advertising to non-profit work.
49:0223/06/2023
Katie Wadey, CPO of Simply Health - Carving out a Third Way in Healthcare
Join us for a captivating episode featuring Katie Wadey, CPO of Simply Health. Dive into the innovative strategies and disruptive approaches reshaping the healthcare industry as Katie shares her insights. Learn how bridging the gap between traditional healthcare and emerging technologies can improve patient care. Explore the transformative role of digital health solutions, data analytics, and personalized experiences in driving positive change. Hear Katie's call to action as she encourages listeners to take a chance and embrace new possibilities. Don't miss this thought-provoking episode, as we unravel the complexities of healthcare and explore a more accessible, efficient, and patient-centric future.
50:4415/06/2023
Jeff Dodds CEO at Formula E - Building Culture from the Bottom Up
Join us in this dynamic marketing podcast episode as we delve into the world of telecommunications with Jeff Dodds, the former COO of Virgin Media. Discover the secrets behind building a transformative culture from the ground up. Jeff shares his journey, from his marketing background to leading Virgin Media's innovative brand. Uncover the strategies that enabled him to foster an engaged workforce and cultivate a customer-centric environment. Gain insights into the role of values, collaboration, and innovation in driving business success. Whether you're a marketing professional or a business leader, this episode offers invaluable lessons in building a vibrant organizational culture from the exceptional Jeff Dodds.
38:5309/06/2023
Leo Rayman Founder & CEO at EdenLab - Leading the Sustainability Conversation
Join us for an enlightening episode as we engage in a conversation with Leo Rayman, a renowned industry expert, to delve into the important topic of sustainability and its relevance across various industries. Leo shares valuable insights on how organizations can effectively embrace sustainability and drive positive change. Explore the power of sustainability as a driving force in marketing, and learn how to navigate the evolving landscape of consumer expectations. Gain inspiration and practical knowledge that will help you become a leader in the sustainability conversation within your industry, driving meaningful change and contributing to a brighter, more sustainable future.
41:0202/06/2023