"Experience creates connections between us and the consumer. It’s all about the experience." - Tom Nguyen Tom Nguyen is a seasoned marketing expert with a proven track record of success in the industry. As the Chief Marketing Officer of JOOLA, Tom is responsible for driving the company’s marketing strategy and growth. With his deep understanding of the market and his passion for the sports of table tennis and pickleball, Tom has played a key role in establishing JOOLA as a leading brand in both sports. Tom’s past work experiences include lead marketing roles for several successful tech startups, where he honed his skills in digital marketing, brand building, and product development. His experience in these areas has been instrumental in JOOLA’s growth, as he has successfully implemented innovative marketing campaigns and brought new and exciting products to market. In this interview we contemplate the rising popularity of pickleball and Tom’s experience in digital marketing for the rapidly growing market.  Website: https://joolausa.com/ LinkedIn: https://www.linkedin.com/in/envizion/ Instagram: https://www.instagram.com/envizion Facebook: https://www.facebook.com/envizion

"In order for a message to land with another person, you have to be able to put yourself in their shoes in some form or fashion… When we’re not engaging our empathetic selves, that’s when the copy feels flat." - Morgan Gist MacDonald Morgan Gist MacDonald is an author, speaker, and the founder of Paper Raven Books, an innovative publishing company designed to help first-time and experienced authors alike through the writing, publishing, and marketing process so they can get their books published and build a loyal readership and a long-term career as an author. Morgan believes that even an unknown debut author with no connections, platform, or following truly can sell tens of thousands of copies of a book, gather thousands of reviews, and attract fans of their work that will come back for more, year-after-year. In this interview we discuss Morgan’s passion and her journey to get where she’s at now in this industry.  Website: https://paperravenbooks.com/ LinkedIn: https://www.linkedin.com/in/morgan-gist-macdonald/ Instagram: https://www.instagram.com/paperravenbooksllc/?igshid=YmMyMTA2M2Y%3D Facebook: https://www.facebook.com/PaperRavenBooks

This week's episode is an audio replay of our recent webinar about the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts share valuable insights, best practices, and real-world examples to inspire and guide your AI journey.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don’t hesitate to email: [email protected]   Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“[Success comes from] being content with where things are right now… and not always looking into the future.” -Sean Conley Ex-NFL Kicker, Sean Conley (Detroit Lions, Indianapolis Colts, New York Jets), suffered career-ending injuries from overtraining. He began practicing yoga as part of his rehabilitation and soon embraced yoga’s mindfulness, meditation, and philosophy as a new life direction. Now a yoga instructor himself, he owns Amazing Yoga in Pittsburgh, Pennsylvania with his wife. In this interview we discuss this journey and his book, The Point After: How One Resilient Kicker Learned There Was More to Life Than the NFL. Website: https://www.seanconley.net/the-point-after LinkedIn: https://www.linkedin.com/in/sean-conley-870307201/ Instagram: https://www.instagram.com/amazingyoga/ Facebook: https://www.facebook.com/profile.php?id=100062113281026

“When you learn to be aware of the possibilities that could flow to you from a place of less stress and struggle, then far more incredible things will happen.” -Janet McKee Janet McKee is a speaker, bestselling author, and high performance consultant and CEO of SanaView. She is one of only 200 elite coaches in the World Certified in High Performance by the High Performance Institute and is inducted as a member of the National Association of Experts, Writers, and Speakers. She is the author of the book Stressless Success: The Surprising Secrets to a Life of Passion, Purpose and Prosperity. Janet created the acclaimed Accelerated High Performance Program and the emPower3 Leadership + Lifestyle Retreats to empower others to break negative patterns and achieve greater success. In this interview we discuss Janet’s journey and her motivations to get to this point. Website: https://www.sanaview.com/meet-janet/ LinkedIn: https://www.linkedin.com/in/janetmckee/ Facebook: https://www.facebook.com/JanetMcKeefan

“When you’re successful, you can open up doors for other people, you can encourage young people… the sky is really the limit.” -Carrie Melissa Jones Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. She is the co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging. In this interview, we will cover Carrie’s book, her inspiration for it, and a lot of industry questions. Website: https://www.buildingbrandcommunities.com/ LinkedIn: https://www.linkedin.com/in/carriemelissajones/

“I think there’s so many ways that we’re going to find that [AI] augments things versus takes people out of jobs.” -Kris Palouda In this interview, Kris Palouda, a Fractional CMO and Strategist at No Typical Moments, speaks with Andrew about new AI tools such as ReadAI for meeting annotations and analytics, Qlip.ai for editing audio and video recordings into clips, Midjourney, and new ways to use ChatGPT in business including the differences between ChatGPT and ChatGPT 4. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/krispalouda/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“You are your asset and if you don’t build on that asset and make it more interesting, more creative, more valuable… you will have atrophy in your career and in your life.” -Mark DeLuzio Mark DeLuzio, President & CEO of Lean Horizons Consulting, LLC is known as a pioneer of Lean and the principal architect of the Danaher Business System (DBS). He serves as a trusted advisor to senior leaders in global organizations whose financial and operational metrics have flatlined. Leveraging his unmatched and inventive experience, DeLuzio helps them think differently about how to optimize their approach system-wide. In this interview, we discuss his book, Flatlined: Why Lean Transformations Fail and What To Do About It, the topics it covers, and how Mark got to where he is today. Website: https://markdeluzio.com/

“The question is: Can you have a model that gives control and ownership back to the individual?” -Shane Mac Shane Mac is the CEO & Co-Founder of XMTP Labs, a company working on XMTP, the largest open protocol and network for secure Web3 messaging. With XMTP and over the last decade and a half, Shane has focused on improving communications technology and leading companies that constructively challenge how we work. Through his career, Shane has been working to reconcile the inevitable boundaries between being a founder, executive, investor, mentor, and friend. These days, he believes life works best by knowing there’s always more to learn, being aware of what he doesn’t know, and always challenging himself to ask better questions. In this interview, we discuss the important functionality XMTP brings to Web3, how the idea came to be, the journey to get to where they’re at now, and goals for the future. Website: https://xmtp.org/ LinkedIn: https://www.linkedin.com/in/shanemacsays/ Instagram: https://www.instagram.com/shanemacinstas/?hl=en

“We need to allow people to categorize themselves as a form of identity if that’s useful to them but they get to choose. We don’t get to choose and we should not choose. Yet, our brains are constantly doing that.” -Bob Johansen Bob Johansen is a distinguished fellow at the Institute for the Future (IFTF), the world’s leading futures organization, where he served as president from 1996 to 2004. He has written ten previous books on leadership and change management, including the bestselling Leaders Make the Future and The Reciprocity Advantage, and led workshops at global corporations from Intel to P&G as well as universities and nonprofits. Learn more about his decades of helping organizations prepare for the future and his latest book, Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World by clicking the website link below. In this interview, we dive into Bob’s past and some fascinating discussions surrounding Full-Spectrum Thinking. Website: https://legacy.iftf.org/fullspectrumthinkingbook/ LinkedIn: https://www.linkedin.com/in/bob-johansen/

“In Web3, the customer, you’re not listening to them. They’re actually part of your community, so you’re co-creating with them.” -Sandy Carter Sandy Carter is Chief Operating Officer and Head of Business Development at Unstoppable Domains, a platform for user-owned digital identity. As COO, she is responsible for driving growth and developing business strategies in pursuit of the company’s mission to provide user-owned identity for the world. She also drives partnerships and integrations for Web3 and the Metaverse. Prior to Unstoppable Domains, Sandy was a VP at AWS where she created and grew businesses. Sandy is a leading voice in technology, social media, Web3, and the Metaverse who has been recognized as Top 10 Most Powerful Women in Tech by CNN. She is fluent in eight programming languages and is the author of five books, which won the Platinum MarCom Award and the Silver Marketing Sherpa award. In this interview, we dive into Web3, digital identities, and Sandy’s role at Unstoppable Domains. Website: https://unstoppabledomains.com/ LinkedIn: https://www.linkedin.com/in/sandyacarter/ Instagram: https://www.instagram.com/sandy_carterfounder/

“It’s really important that any of this [AI] technology is adopted with a human at the helm reviewing, editing, and overseeing to make sure it’s adopted in a way that’s smooth.” -Alyssa Brooke-Gay In this interview, Alyssa Brooke-Gay, a project manager of four years at No Typical Moments, speaks with Andrew about some hot-topic trends in marketing currently. She discusses how to use AI technologies like ChatGPT to improve business efficiency, the power in marketing to a GenZ audience effectively, and highly customizable bespoke marketing offerings. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/alyssa-brooke-gay-2514a816/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“A good marketer has to be able to discover what the essence of an organization or market is… Once you have that… How do you take that and package it in a way that’s compelling?” -Ricky McRoskey Ricky McRoskey is Head of Creative and Content Marketing at Bitwise Asset Management– one of the world’s largest leading crypto asset managers. Previously, he worked for twelve years as a communications strategist and creative director at Bessemer Trust. At Bessemer, Ricky led the firm’s efforts in video and creative media, internal communications, and financial education. Ricky holds a BA in History from the University of Notre Dame and a Masters in Science from the Columbia Graduate School of Journalism. In this interview, we explore the dynamacy of Ricky’s position at Bitwise and the various assets of the crypto industry.  Website: https://bitwiseinvestments.com/ LinkedIn: https://www.linkedin.com/in/rickymcroskey/

“If you’re diving into the [Web3] space for the first time, yes, the culture is important… but it’s going to be more value-add if you learn the technical.” -Lacey Kaelani Lacey Kaelani is a two-time startup founder in the HR Tech Space. She is currently building Metaintro– the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro is also the largest Discord Community dedicated to Web3 jobs. Metaintro just raised $5.6M. It’s the largest seed round led by a female founder in the Web3 HR Tech Space. Having built Metaintro, Lacey has helped thousands of people make the professional career transition into Web3. In this interview, we discuss all things Web3 and the value Metaintro brings to the table within the space.   Website: www.metaintro.com Facebook: https://www.facebook.com/laceykaelani LinkedIn: https://www.linkedin.com/in/laceykaelani Instagram: https://www.instagram.com/metaintro/

“The goal of Web3 marketing is to create more direct and engaging interactions between brands and their target audiences without the middleman.” -Shae Biron Shae Biron is an award-winning, ABM-certified marketer with a passion for decentralized technologies and extensive experience developing data-driven marketing campaigns. She has achieved significant success in brand awareness and revenue growth through a variety of industries. Shae has earned herself the reputation as a skilled storyteller with the ability to captivate an audience and transform engagement for any brand. Dedicated to staying ahead of industry trends within the Web3 space, Shae’s mission is set on propelling innovation forward in a rapidly evolving space. In this interview, we dive into Shae’s experience in both Web2 and Web3 marketing and the unique experiences brought forth with Palm NFT Studio. Website: https://palmnftstudio.com/Facebook: https://www.facebook.com/bShae526 LinkedIn: https://www.linkedin.com/in/shaebiron/ Instagram: https://www.instagram.com/palmnft/

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don’t hesitate to email: [email protected]

“We’ve got a bigger mission at our corporation than simply maximizing shareholder return. We’re very much a values-driven organization.” -Gabe Wing   Gabe Wing is the Vice President of Sustainability for Miller Knoll and Herman Miller. The idea of being able to change the world and make it better is why Gabe enjoys going to work every day. A key member of their sustainable design legacy, he fundamentally reimagined the way their products are designed and today leads their sustainability strategy globally with a continued focus on positively impacting our planet. In this interview, Gabe discusses Herman Miller’s values, goals, and efforts and how they align with his own.    Website: https://www.hermanmiller.com/Facebook: https://www.facebook.com/HermanMiller LinkedIn: https://www.linkedin.com/in/gabe-wing-7488625/ Instagram: https://www.instagram.com/hermanmiller/

“What if we didn’t have limitations? What would our experience be? What would we be creating? How would we show up with each other?” -Mickra Hamilton   Dr. Mickra Hamilton is Co-Founder and Chief Strategy Officer for Human Potential. Apeiron Academy, and a Colonel and Human Performance Subject Matter Expert in the United States Air Force Reserves. She skillfully works with a systems-based precision approach to optimize the performance and potential of the human system by leveraging genomic and epigenetic lifestyle strategies along with leading edge research and technologies. Dr. Hamilton knows that homeostatic balance and thriving well-being is the very scaffolding of a life well lived and the beginning of a remarkable journey into the realms of limitless human potential. In this interview, we discuss Apeiron, the game-changing benefits it’s introduced, and the impact it has on lives.    Website: https://apeironzoh.com/Facebook: https://www.facebook.com/ApeironCenter/ LinkedIn: https://www.linkedin.com/in/mickra-hamilton-a772684a/ Instagram: https://www.instagram.com/apeironzoh/ YouTube: https://www.youtube.com/channel/UC1D2PHjaxouPD3KdBVAzJiQ

“We’re working with residents in Cleveland that may be having trouble paying their bills… We need to make sure it’s not disproportionately affecting those from low to moderate income.” -Bryan Stubbs   Bryan Stubbs is a nationally recognized, innovative, and visionary Executive Director & President with 20+ years of experience leading teams, operations, and programs to maximize organizational effectiveness, productivity, and financial sustainability. His expertise is in utilizing policy in partnership with governmental, industry, and academic organizations to drive desired change. Although he has many accomplishments under his belt, changing how we value water through innovation is one of the major ones to note, designing and managing leading water innovation clusters through unique partnerships with diverse stakeholders from governmental through to industry and academic partnerships. In this interview, Bryan discusses how he got into a career that changes the world for the better and how Cleveland Water Alliance impacts his community.    Website: https://www.clevelandwateralliance.org/ Facebook: https://www.facebook.com/clevelandwateralliance LinkedIn: https://www.linkedin.com/in/stubbsbryan/ YouTube: https://www.youtube.com/@clevelandwateralliance

"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin   Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Art is everything. Art is creativity and problem solving… I believe that being artistic is being overtly creative in different ways and that means it touches everything.”   Evan Meyer is a serial entrepreneur with a passion for artfully revitalizing urban settings, civic service, and for building thoughtful organizations, communities, and cultures. Evan is the Founder of BeautifyEarth.com, a tech platform and marketplace that speed tracks the urban beautification process through art, as well as BeautifyEarth.org, a 501(c)3, the sister organization and public charity that Beautifies schools in the communities that need it most. Beautify has now facilitated thousands of murals around the planet, working with hundreds of communities, community organizations, cities and national brands. In this CEO Spotlight, I speak with Evan about art and his Beautify projects and how they came to be.    Website: https://www.beautifyearth.com/  Facebook: https://www.facebook.com/BeautifyEarth LinkedIn: https://www.linkedin.com/in/evan-meyer/ Instagram: https://www.instagram.com/beautifyearth YouTube: https://www.youtube.com/channel/UCYjz1FFe9MuyunPcL5770Kw

"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb   Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Marketing is that opportunity to find a way to connect… Immediately. I think that’s one of the greatest challenges is figuring out, based on whatever your particular goal might be, who do you need to reach, first and foremost, and then, what do they need to hear from you?" - Lynn Leclerc   Lynn Leclerc is Vice President, Digital Strategy for Strategic Elements, building on her immense practical experience leading cross-channel, high-profile public affairs, political, and advocacy campaigns. Leveraging her expertise across social, digital, and traditional communication channels, she engages a comprehensive yet targeted strategy to achieve client legislative and regulatory goals at all levels of government. With access to social listening, media monitoring, web and social analytics, and research, she utilizes data and metrics at every turn to uncover the best way to reach and influence key audiences and decision-makers, such as voters, constituents, and legislators. Lynn holds a bachelor’s degree in Political Science from Allegheny College and a master’s degree in Political Management from George Washington University, focusing on skills in political writing, fundraising, online organizing, and activation tactics. In this interview, Lynn maps out her marketing journey and shares her most impactful experiences along the way.    Website: www.strategicelements.com LinkedIn: https://www.linkedin.com/in/lynnleclerc/ Instagram: https://www.instagram.com/lynnmleclerc/ Facebook: https://www.facebook.com/lynnstinson/

"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin   Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Knowing your data and really being able to analyze and assess what your customer lifetime journey looks like is really important to the success of launches as you move forward." - Lindsey Bast   In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about how to best approach launches with limited time offers, the importance of omnichannel marketing and the best tactics to utilize it to the client’s advantage, and the overflow of data attribution that comes with omnichannel strategies.    Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc Instagram: https://www.instagram.com/notypicalmoments/ Facebook: https://www.facebook.com/NTMoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin   Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"I think Augmented Reality is very close in our near future… AR might be one of those items where consumers are adopting fully as their day-to-day." - Kenneth Chong   Kenneth is a native New Yorker who is Growth Marketing Lead at Mona. Prior to Web3, Kenneth was doing growth marketing at ecommerce companies like Rent the Runway, Walmart Ecommerce, and Jet.com. He started out his career in marketing with a Paid Search role at Razorfish and has climbed his way up to his current position with Mona. In this interview, we discuss many varying topics with Kenneth… from digital marketing to Twitter, Discord Servers, and their relationship to Web3.    Website: https://monaverse.com/ LinkedIn: https://www.linkedin.com/in/kennethchong/ Instagram: https://www.instagram.com/monaverse/

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin   This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"When you’re selling something that has higher stakes, in other words– there’s a higher investment or there’s more work involved… you’re going to have to do more friction removal." - Hailey Rowe   Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider. She helps service-based business owners, especially coaches, get clients & sales consistently, save time in their business, & overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in the Health Coach Nation Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago & one of the top 10 podcasts for coaches. Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups with her philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. In this interview, Hailey dives into everything she loves about marketing and gives some great insight into bits of her thoughts and processes in both the marketing and coaching industry.   Website: https://www.haileyrowe.com LinkedIn: https://www.linkedin.com/in/haileyr Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/officialhaileyrowe YouTube: https://www.youtube.com/@HaileyRowe

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb   This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"Marketing is a lot of different jobs, it’s a lot of different skills. It’s a very different skill-set to be able to craft and deliver a PR pitch that will resonate with The Wall Street Journal… from being able to implement Marketo on top of Salesforce.com… to automate customer communication." - Dave Mountain Dave is a career B2B software marketer who has held leadership roles at startups and with Fortune500 companies. Most recently, he ran global field marketing for a European-based software growth company in the industrial aftermarket parts and service space. In this interview, Dave dives into his journey that got him into the marketing industry and shares his experiences, both wins and fails, since.    LinkedIn: https://www.linkedin.com/in/davidmountain/ 

In today’s episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage. 

"I actually kind of like when we’re not meeting, not achieving certain things we’ve set out to do because it just gives us an opportunity to improve." - Milena Rimassa   Milena has melded her experience as a journalist, her passion for filmmaking and community building into a growth-focused storytelling skill set that supports achievement of brand goals, and value-driven initiatives resulting in measurable growth. Now Director of Marketing and Growth for Apto Global, earlier in her career, Milena was the Head of Global Distribution and Marketing for notable independent film companies where she marketed content to 120 countries across multiple platforms. In this interview, Milena dives into how she learned marketing the old-school way and shares with us all of the lessons she learned along the way.   Website: https://www.aptoglobal.com/ LinkedIn: https://www.linkedin.com/in/milenamerrill/ Instagram: https://www.instagram.com/aptoglobal/ Facebook: https://www.facebook.com/aptoglobal/

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin   This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it.    In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon.    We hope you enjoy this new segment of our podcast! 

"You have to continue to sell that value confidently because people want to buy that value, they want to buy the outcomes and having that why in their painpoint will always help you sell at a higher price point." - Danny McElhinny   In this interview, Danny McElhinny, Advisor and Fractional CRO at NTM, speaks with Andrew about his observations and how to navigate marketing and business in today’s economy being on the brink of a recession. He discusses how to handle pipeline slippage, why a higher number of executive team members are getting more involved in the sales process, and how to stand out and land your sales while the economy is shifting.   Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"The element that I enjoy most out of anything is the marriage of creativity and data, and I think that’s the thing that digital marketing does better than anything else." - Jon Norris   Jon Norris is the Marketing Lead for Codeworks, an intensive coding bootcamp built to nurture creative talent and empower their students to find success through their courses. Jon is a digitally-native marketer with experience in growth roles across tech, finance, B2B and B2C. He is passionate about emerging technologies and how they can be used to improve lives and is always working towards the greatest impact. In this interview, Jon discusses how he began working for Codeworks and shares some wonderful stories and insight related to marketing.   Website: www.codeworks.me LinkedIn: https://www.linkedin.com/in/norrisjon Instagram: https://www.instagram.com/codeworks/ Facebook: https://www.facebook.com/Codeworks

"Community is the best way to just get better results in your own life. For anybody, community is essential. When you’re thinking about building a business, communities are the best businesses to build." - Jane Stecyk   Jane is a manager and strategist who's focused on creating content that converts, and a life-long learner who's eager to take on new challenges. Her natural habitat is a collaborative environment that's looking for listeners who lead and leaders who listen. Currently, she is the VP of Marketing at Mighty Networks where she is building the creator middle class. In this interview, we learn how Jane landed her career as a marketer and go along on a journey as she tells us about the different roles she’s played at some amazing companies along the way.    Website: https://www.mightynetworks.com/ LinkedIn: https://www.linkedin.com/in/janestecyk/ YouTube: https://www.youtube.com/channel/UC0kOOsZ55RofRas1uPIEZmg Instagram: https://www.instagram.com/mightynetworks/ Facebook: https://www.facebook.com/mightynetworks/

"If you’re able to have a story that is impactful enough, people are going to remember it. They’re going to remember what the problem was and they’re going to remember how you solved the problem… using your product." - Lisa Roane   Lisa is the Manager of Marketing Events at InVision, the online whiteboard and productivity platform powering the future of work. With over 8 years experience as an events and marketing professional across the non-profit and tech industries, Lisa's expertise is planning and executing virtual and in-person events that inspire collaboration in others. She currently lives in Indianapolis, Indiana with her husband Thomas, and their two dogs, Sophie and Lucy. In this interview, Lisa takes us on the wild journey that ended with her being a successful marketing professional and provides some excellent insight she’s learned from her marketing career.   Website: https://www.invisionapp.com/ LinkedIn: https://www.linkedin.com/in/lisa-roane-767a4495/ Instagram: https://www.instagram.com/lisaroane/

"Whether you’re here just to make money at the expense of the customer or whether you’re really trying to have a win-win situation, you have to establish trust because if you don’t trust the company, you’re not going to buy from them." - Steven Lockwood   Steven Lockwood has been in sales and marketing for 10 years in the EdTech space. Now he is running a K-12 marketing company called Market K12 which helps private K-12 schools with their marketing funnels. In his free-time, Steven enjoys biking, playing guitar and spending time with his family. In this interview, Steven dives into his background, what inspired him to start his own marketing company, and why he decided to center it around private K-12 schools.   Website: https://www.marketk12.com/

This week, we have a "throwback" episode from before we rebranded to The NTM Growth Marketing Podcast. Previously, this podcast was "School for Humanity" and this interview with Dr. Bronner was one of our favorites, too good not to re-share with our expanding audience. If you have ever been lucky enough to participate in an eco-friendly foam party, you have probably heard of Dr. Bronner’s - the top-selling brand of natural soaps in North America and producer of other organic body care and food products. In this episode, we get to chat about said foam parties, and the cosmic principles of soap-making to peace-making with the President of this heart-led company, Michael Bronner.  (The first ingredient for each of their products is: LOVE!) As a philanthropist and activist, Michael is an advocate for many social and environmental justice causes including Fair Trade, organic standards, farm animal protection and ocean conservation as well as GMO labeling. Stay tuned as we dive into the “All-One” vision!  It’s going to be a great time.

"If you’re not invested in platform diversification and your Facebook goes down, you’ve lost your lead source." - Derek Gales   In this interview, Derek Gales, Facebook Traffic Specialist at NTM, speaks with Andrew about the importance of platform diversification. He touches on some of the difficulties that many people have been experiencing with Facebook visibility and other hiccups with the platform recently and why it’s important to have a presence on other platforms in the case of those hiccups becoming unmanageable or detrimental to their business.    Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf   Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educational resources to underserved communities. From helping schools secure musical instruments, to immersing youth in theater and Shakespeare, to providing hospitals and literacy initiatives with children's books, to preparing students for higher education and careers through Adopt A Class's group mentoring program, Courtney believes that marketing is about getting in front of the right people at the right time and celebrating wins along the way. In this interview, Courtney Burgtorf discusses her passion for her work and how she’s able to help others through her career in marketing.    Website: https://aacmentors.org/ LinkedIn: https://www.linkedin.com/company/adopt-a-class-foundation/ YouTube: https://www.youtube.com/channel/UCyRNsmLDFpXzHP3J2UqyOuA Instagram: https://www.instagram.com/adoptaclass/ Facebook: https://www.facebook.com/AdoptAClass

The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"   "Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards   Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU’s Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom’s career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service.    Website: https://ninjio.com/ LinkedIn: https://www.linkedin.com/in/tomrichardshaverty/  Instagram: https://www.instagram.com/trichards777/ Facebook: www.facebook.com/trichards777

"Being wrong is okay. The whole point of marketing is you’re testing… it’s an immediate thing so you’re able to see almost in real time what’s working and what’s not." - Rebecca Ledbetter   Rebecca Ledbetter is the Director of Marketing at NextFab, a network of collaborative makerspaces for creators of any skill level or interest. As head of the marketing team, she facilitates the day-to-day marketing initiatives, as well as is responsible for the strategic shift with NextFab's branding, website, social media, and digital advertising to increase their 800-membership base. Prior to joining NextFab, she worked in marketing with national franchises, hotels, and website domains. With her ten years of marketing and sales experience, her greatest strengths come in creative storytelling combined with metric-driven research, to execute marketing strategies that heighten brands' exposure and revenue. She holds a double bachelor of arts degree in Communications and Studio Art from Denison University. When she's not immersed in marketing channels, she can be found painting in her studio, exploring Philly's food scene, or petting strangers' dogs. In this interview, Rebecca Ledbetter discusses her day-to-day as a Director of Marketing, her successes and duds in marketing at NextFab, and her journey getting to where she’s at today.   Website: https://nextfab.com/ LinkedIn: https://www.linkedin.com/in/rebecca-ledbetter-55a42458/  Instagram: https://www.instagram.com/nextfab_phl/  Facebook: https://www.facebook.com/NextFabStudio

"Documenting, not creating… A lot of the content just comes from living what you’re doing." - Angela Gargano   Angela Gargano is a fierce athlete, coach, international fitness model, and speaker. Before becoming a full-time multi-passionate entrepreneur, Angela worked as a biochemist at Brown University. Since throwing in the lab coat and goggles in 2013 to open her own gym in Cranston, Rhode Island, Angela has truly lived multiple lives in the athletic and entrepreneurial space, defying odds and setbacks to become an authentic and relatable voice to the public eye. Angela has now competed on American Ninja Warrior 4x, won the Title of Miss Fitness America 2016, and created an online fitness empire for women called Strong Feels Good where she teaches women to ditch the scale and focus on strength and feeling as a way to measure progress. In this interview, Angela Gargano shares with us her fascinating background, how she got into fitness, and how she’s grown her online presence through digital marketing.   Website: http://www.angela-gargano.com  LinkedIn: https://www.linkedin.com/in/angela-gargano/  YouTube: https://www.youtube.com/c/AngelaGarganoFitness Instagram: https://www.instagram.com/angela_gargano/ Facebook: http://facebook.com/groups/strongfeelsgood

"One of the things people do a lot in education is repetition because repetition helps it stick, but if you’re losing people through the repetition and they’re not continuing on, that’s not necessarily an essential tool." - Kris Palouda   In this interview, Kris Palouda, a Fractional CMO and Strategist at NTM, we speak about “bite-sized pieces” of content creation and the way humans interact with information. She dives into how copywriting has developed into shorter bits rather than blocks of text, the evolution into much smaller lead magnets, and the necessity for short-form education programs.    Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"Entrepreneurship is really much more similar to marketing than I had realized, it’s really a whole lot of getting to know your customer and understanding the problem you’re solving and why people would want a solution for it and what that solution might be.” - Brianna Bannach   Brianna Bannach is the Marketing Team Lead at Yellowdig, an education company working to transform education through connected learning. She also is currently in the 2nd year of her Venture for America fellowship. She graduated from the University of Delaware with a degree in Entrepreneurship + Technology Innovation, a Minor in Social Entrepreneurship, and a concentration in Restaurant Management. In this interview, Brianna explores her passions and the path that took her into this field.   Website: https://www.yellowdig.co/ YouTube: https://www.youtube.com/c/Yellowdig LinkedIn: https://www.linkedin.com/in/brianna-bannach/ Instagram: https://www.instagram.com/brilea7/

"All of these social [media platforms], it’s all about content and it’s constant and you have to keep feeding the beast.” - Tricia Sacchetti   Tricia Sacchetti is the Director of Marketing for National Cyber Group. Tricia has 25+ years of tech marketing experience, 14 specifically in IT education having led marketing for organizations such as Learning Tree International. Tricia earned her BS in Communications at Castleton University. Tricia's social motto is #B2H (Business to Human) and #ABL (Always Be Learning). In this interview, Tricia discusses her history in marketing and how it led into an important and fulfilling marketing career centered around helping others.    Website: https://www.nationalcyber.com/ LinkedIn: https://www.linkedin.com/in/triciasacchetti/ Instagram: https://www.instagram.com/piscestls/ Facebook: https://www.facebook.com/piscestls