"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"The convergence of strategy and storytelling can redefine market narratives and propel technological innovations to new heights." - Amit Aliman   Amit Aliman is a hands-on marketing strategist and expert storyteller. He is a proven expert in crafting and executing positioning, narratives, and go-to-market strategies, having done so for over 25+ B2B tech companies. In this interview, we dive into the dynamic world of marketing with Amit as we uncover his unique journey and insights on cybersecurity, storytelling, and tech challenges.   Website: https://infinipoint.io/  LinkedIn: https://www.linkedin.com/in/amitaliman/ YouTube: https://www.youtube.com/@infinipoint

"The emails are getting worse and worse and less personal, so it creates an opportunity for true differentiation with personalization." - Greg Grand   Greg Grand brings decades of experience to help businesses run and grow their sales. He manages your entire sales function on a fractional or virtual basis, developing and enhancing processes and structures, as well as building and implementing all the necessary tactical components and teams. In this interview, we discuss bridging marketing and sales gaps, tips on AI tools, and boosting collaboration.    Website: https://gsquaredadvisors.com/ LinkedIn: https://www.linkedin.com/in/greggrand

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal   Yaron Bartal’s passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv’s tech hub.    Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/

"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz   Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.   Website: https://infinigrow.com/ LinkedIn: https://www.linkedin.com/in/ilanhertz/ Facebook: https://www.facebook.com/ilan.hertz/

"Adopt a fail-fast mentality. You don’t have time for five-year plans. You can plan for a year, but be prepared to pivot quickly." - Amotz Harari   Amotz Harari leads a team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Their mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide. With years of intensive marketing experience, Amotz merges a well-rounded background in SEO, content development, social, outreach, SEM, and analytics, with knowledge in UI/UX, consumer psychology, product, and competitive research. In this interview, Amotz teaches us how Storydoc uses AI and innovative marketing strategies to create compelling business presentations.   Website: www.storydoc.com  LinkedIn: https://www.linkedin.com/in/amotz-harari/

"I threw some money down the toilet because I had no idea what I was doing." - Paul Stanford   Dr. Stanford is a Licensed Marriage and Family Therapist Supervisor in Texas. He graduated from Texas A&M University with a Bachelor’s degree in Psychology, Nova Southeastern University with a Master’s in Marriage and Family Therapy, and from Florida State University with a Ph.D. in Marriage and Family Therapy. Dr. Stanford is an adjunct professor for the marriage and family therapy program at Texas A&M – Central Texas and Pepperdine University, teaching courses in family theory and couples therapy among others. In this interview Paul shares insights on growing a therapy practice, marketing strategies, and destigmatizing mental health. Tune in for valuable tips and Paul's personal journey.   Website: www.stanfordcouplescounseling.com  LinkedIn: https://www.linkedin.com/in/dr-paul-stanford/  Instagram: https://www.instagram.com/stanfordcouplescounseling/ Facebook: https://www.facebook.com/StanfordCouples/

"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg   As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among diverse stakeholders, from college students to agriculture industry leaders. With nearly a decade of experience in communications and marketing roles, she has a passion for compelling content and strategies that add value and showcase the impact of agriculture and food systems. In this interview, Nicole shares her journey, experiences, and future predictions for marketing in agriculture.    Website: https://www.agfuture.org/ LinkedIn: https://www.linkedin.com/in/nicoleerceg/ YouTube: https://www.youtube.com/user/AgFuture Instagram: https://www.instagram.com/agfutureamerica/ Facebook: https://www.facebook.com/agriculturefutureofamerica

"A podcast is a great way of getting fresh content from experts who are passionate about what they’re talking about." - Joana Ymeraj   Joana Eltjona Ymeraj is a seasoned content marketing professional with extensive experience in SaaS and B2B marketing. She is currently the Head of Podcast Marketing at Entail AI, where she leads content strategies, and as a Senior Content Manager, focusing on content optimization and editorial leadership. Her work emphasizes the creation and management of high-quality, engaging content tailored to diverse audiences, showcasing her capacity to drive marketing success and audience growth in competitive environments. In this interview, Joanna discusses Entail AI, its evolution, her role, and the power of podcasts in content marketing. Don't miss her insights on AI tools and marketing strategies!   Website: https://entail.ai/  LinkedIn: https://www.linkedin.com/in/joana-eltjona-ymeraj-a9728a121/

“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins   Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, helping them grow their marketing department and sales team. He loves mentoring and would be a great mentor to any digital marketer looking to grow or build a digital program in a B2B startup or any sales executive looking to grow their sales team. In this interview, Thom discusses marketing strategies, AI in the workplace, and building thought leadership.   Website: https://peoplereign.io/ LinkedIn: https://www.linkedin.com/in/thomrobbins/

“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain   Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, and social capital. With over a decade of international experience, she combines data-driven decisions with human insights to guide Solve Next’s marketing efforts, promoting Next tools and Know-How that empower organizations to move from uncertainty to certainty. Fluent in three languages and with a passion for creating conscious and purpose-driven business methodologies, Cristina is a dynamic leader in the marketing industry, driving innovation and building capital that matters. In this interview, Cristina takes a deep dive into innovation, marketing strategies, and the future of AI.   Website: https://solvenext.com/ LinkedIn: https://www.linkedin.com/in/cristinaconstain/ Instagram: https://www.instagram.com/solve.next/

“Broadly, I think we’ve become more honest about the amount of human suffering that is happening around the globe, which is great.” -Glen Moriarty   Glen Moriarty is the Founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. Launched in 2013, 7 Cups now draws millions of monthly visitors and utilizes the services of 320,000 trained “listeners” in 189 countries and 140 languages. Glen is a psychologist who is passionate about the internet’s power to help people lead healthier lives. His first startup focused on scaling up online learning and free access to education. 7 Cups is his most recent endeavor, marrying his background in psychology with his love of technology. He lives with his wife and four children in Southern California. In this interview, discover how 7 Cups provides free global emotional support.    Website: https://www.7cups.com/ LinkedIn: https://www.linkedin.com/in/glen-moriarty/ Instagram: https://www.instagram.com/7cups/ YouTube: https://www.youtube.com/@7CupsofteaGM

“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances   Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor’s office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He’s based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.   Website: https://zencity.io/ LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/ Instagram: https://www.instagram.com/assaffrances/

“To help a company create a workplace culture where employees love to come to work… you’ve got to tap into their emotions and sentiments.” -Kerry Gilliam   Kerry Gilliam has more than 25 years of experience in enterprise technology and is currently the Head of Customer Success & Marketing at Most Loved Workplace. She is passionate about crafting solutions that solve real-world business problems. During her career, she has also held leadership roles at Jobvite, Talemetry, Page Up, PeopleFluent, Infor, Dun & Bradstreet Software, and Navigar Consulting across marketing, product management, and customer support. She holds an MBA and is also PMP certified. Join us as we delve into leadership training, customer success, and authentic marketing strategies in this interview.     Website: https://mostlovedworkplace.com/ LinkedIn: https://www.linkedin.com/in/kerrygilliam/

“It’s not about just differentiating our technology, but communicating why such technology is needed in the first place.” -Ashley Rose   Ashley Rose is a seasoned marketing professional known for her innovative strategies and impactful leadership in Fortune 500 companies. As the Head of Marketing at i-BrainTech, she pioneers the integration of neuroscience technology into sports, driving performance optimization. With expertise in consumer psychology, she ensures authentic connections through customer-centric approaches. Ashley is dedicated to democratizing brain training and data accessibility across industries for transformative impact. She advocates for efficiency through technology and streamlined processes, maximizing productivity and organizational success. In this interview, Ashley shares i-BrainTech’s amazing brain-training technology and its benefits along with her journey in marketing.    Website: https://www.i-brain.tech Facebook: https://www.facebook.com/iBrainTechOfficial LinkedIn: https://www.linkedin.com/in/ashleydeniserose/  Instagram: https://www.instagram.com/ibraintech

“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero   Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.    Website: https://www.healthway.com/ Facebook: https://www.facebook.com/colleenromero LinkedIn: https://www.linkedin.com/in/colleenromero/  Instagram: https://www.instagram.com/colleeninatlanta/

“Marketers that use AI smartly are going to replace marketers that don’t use AI at all.” -Michael Dillon   Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this interview, Michael shares his marketing journey and expertise, from the music industry to becoming a Fractional CMO. Join us for insights on marketing strategies and AI integration.    Website: https://askmichaeldillon.com/ LinkedIn: https://www.linkedin.com/in/michaelthomasdillon/

“Sales and Marketing must work together seamlessly to create a unified experience for the prospect and customer. It’s rocket fuel for results.” -Matt Heinz   Matt Heinz is a prolific author and nationally recognized, award-winning blogger. With 15+ years experience in marketing, business development, and sales experience from a variety of organizations and industries, he is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. In this interview, Matt dives into Heinz marketing strategies, team collaboration, and winning approaches for 2024. Don’t miss out on these valuable insights!   Website: https://www.heinzmarketing.com/ LinkedIn: https://www.linkedin.com/in/mattheinz/ Instagram: https://www.instagram.com/mattheinz/

“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison   Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her journey in Corporate America following the attainment of a Bachelor of Science in Business Administration, Jessica's early career was characterized by a blend of achievements and setbacks, each serving as a catalyst for her eventual transition. In this interview, Jessica and Andrew explore her insights on marketing strategies, storytelling, and more.    Website: www.JLHutchison.com Facebook: https://www.facebook.com/JHutchison888 LinkedIn: https://www.linkedin.com/in/jessicahutchisonlcpc/ Instagram: https://www.instagram.com/jlhutchisonlcpc/

“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni   Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti’s innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.    Website: https://arti.ar/ Facebook: https://www.facebook.com/gil.aloni.7 LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/  Instagram: https://www.instagram.com/gilaloni/

“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena   Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, developing, and executing digital marketing strategies in pursuit of growth, retention, and decreased attrition goals and objectives. In this interview, Fernando dives into financial services marketing, innovation, and leveraging AI in business.   Website: https://rokture.com LinkedIn: https://www.linkedin.com/in/fernandoapenajr/

“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni   Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.   Website: https://www.nu.edu/ LinkedIn: https://www.linkedin.com/in/timothyprestianni/

“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson   Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating “wow!” experiences over the phone. Brigham started Power Selling Pros in 2009 when he saw that call handlers needed assistance to consistently convert calls to bookings. As a result, Dickinson answered the need and created the Power Certification Program to effect change in his industry’s call centers in the United States, Canada, and Australia. Dickinson’s company holds teams accountable with a combination of online training, call monitoring, regular one-on-one phone-based coaching, and in-person training—all supported by a vast library of prerecorded calls that showcase best practices. In this episode, Brigham shares his journey going from broke to building a million dollar training company. Learn the key principles he’s used to empower HVAC and plumbing technicians to convert 85% of their sales calls by delivering “wow!” customer experiences.   Website: https://powersellingpros.com/ Facebook: https://www.facebook.com/BrighamDickinsonPSP LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ Instagram: https://www.instagram.com/power.sellingpros/

“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley   Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's strategic direction, GoSkills has repositioned itself from being known for its courses for individuals, to competing with large players in the SaaS space, offering learning solutions that are tailored to meet the evolving needs of today's businesses. In this episode, Claudia and Andrew discuss engaging edtech audiences through innovative formats like microlearning videos, AI chatbots, and more.    Website: https://www.goskills.com/ Facebook: https://www.facebook.com/GoSkills/ LinkedIn: https://www.linkedin.com/in/claudia-buckley-mba/  Instagram: https://www.instagram.com/goskills/

“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer   Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education and research community focused on empowering customer-centric professionals in their career development. Adrian has successfully collaborated with global brands such as Qualtrics, IBM, Acer, TeamViewer, D2L, Smartsheet, SmartRecruiter, and TSIA to enhance their community programs. Adrian is author of "The Accidental Community Manager," a comprehensive guide for first-time B2B community builders. In this episode, Adrian and Andrew have a candid discussion on content strategies to engage modern audiences. Listen to this episode to gain insider tips from a marketing leader on trends like shorter formats, AI newsletters, and leveraging online communities.   Website: https://mycli.co/ Facebook: https://www.facebook.com/customerleadersinstitute LinkedIn: https://www.linkedin.com/in/adrianspeyer/ Instagram: https://www.instagram.com/customerleadersinstitute/

“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle   Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instructional Design from Northeastern University and  certifications in Managing Learning Programs and Adult and Organizational Learning. For two years, Heather has served as the VP of Marketing on the Board of Directors for ATD Bay Colonies, a local chapter of The Association for Talent Development, a non-profit organization serving learning and talent development professionals. Heather believes selling is helping, and when it comes to selling learning, there is no greater truth. In this episode, learn how a nonprofit organization leverages organic marketing on LinkedIn and email to engage members without a large budget and discover scrappy marketing tactics that drive growth.   Website: https://atdbaycolonies.org/ YouTube: https://www.youtube.com/channel/UC4lcA46CgDAntdvzoMusetg LinkedIn: https://www.linkedin.com/in/heatherforbesboyle/  Instagram: https://www.instagram.com/atdrhodeisland

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/augusto-vilchez-a73062216/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina   Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.   Website: https://www.orbitmedia.com/ LinkedIn: https://www.linkedin.com/in/andycrestodina/ Instagram: https://www.instagram.com/crestodina/

“I learned about web design while I was trying to pick up a woman in a bar in front of the Blue Chalk Cafe in Palo Alto.” -Devin McKinney   Devin McKinney helps people start and grow companies. He was with SoftBook Press in the 90s when they built the first ebook, ran his own web agency in Rome from 2000 to 2003, and has since been involved in over 35 startups as founder or contributor. He is also a mentor and a coach at the RAIN startup incubator in Eugene, Oregon. He wants to bring his passion for coaching and teaching startups to help change how people travel. In this episode, Devin dives into lessons from an unexpected Twitch streaming journey, provides insights on the evolution of web development over decades, and discusses strategies for niche travel marketing through his organization: Travel Beyond The Obvious.   Website: https://www.travelbeyondtheobvious.com/ Facebook: https://www.facebook.com/TravelBtO LinkedIn: www.linkedin.com/in/devinpmckinney Instagram: https://www.instagram.com/travelbeyondtheobvious/

“Marketing… is all about trying new ideas. A lot of times there’s analytics to show progress or what’s working, what’s not. At the same time, it also is just throwing spaghetti on the wall and seeing what sticks.” -Jesse Dorman   Jesse Dorman is an experienced digital marketing professional with a demonstrated history of leading countless marketing campaigns. He is skilled in funnel and conversion strategy, content creation, SEO, software development, product development, brand development, negotiation, sales, ad services, and e-commerce. In this episode, Jesse sheds light on his marketing expertise, the dynamics of navigating niche markets, and some trade secrets in the world of B2B marketing.   Website: https://billment.com/ Facebook: https://www.facebook.com/BillmentPlatform LinkedIn: https://www.linkedin.com/company/billment/ Instagram: https://www.instagram.com/billmentplatform/

“The most successful element has been keeping our message simple and consistent.” -Nate Workman   Nate Workman has been an integral part of Workman Success Systems since its inception, joining the pioneering team during its formative years. In the early days, when systems and support were scarce, Nate embraced the challenge of building a robust and high-performing sales department from the ground up. His leadership and determination laid the foundation for enduring success. Over time, Nate has expanded his role, taking charge of the Marketing and Events team to foster synergy across departments and amplify impact on both the company and clients they serve. His strategic vision and collaborative approach have been instrumental in driving growth and enhancing brand presence in the marketplace. In this episode, we explore an insider’s take on crafting standout marketing campaigns.   Website: https://workmansuccess.com/ Facebook: https://www.facebook.com/n8.workman/ LinkedIn: https://www.linkedin.com/in/nate-workman-20a28359/  Instagram: https://www.instagram.com/therealn8workman/

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo stands as the visionary Founder and CEO of MarketingOps, MO Pros, and MartechGuru, platforms renowned for their focus on empowering Marketing Operations professionals. His journey in marketing is marked by a rich tapestry of experiences across ad tech, growth hacking, and various other domains. In addition to his work, Mike co-hosts Ops Cast, a podcast that serves as a vital resource for industry insights and trends. His community-led philosophy is evident in his commitment to creating resources that are not only innovative, but also specifically tailored to enhance the professional growth and development of Marketing Operations practitioners.Through his efforts, Mike Rizzo has established a legacy of fostering a collaborative, supportive, and inclusive environment that encourages knowledge sharing and professional advancement within the broader Revenue Operations sphere. In this episode, we discuss strategies and personal aspects of what branding means to Mike.    Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo  Instagram: https://www.instagram.com/marketingopscom

“We wanted to do great work that works great.” -Jim Rowe   Jim Rowe has over 45 years in marketing on both the client side and agency side, and over 30 years as an agency owner. He served as both an outsourced CMO for smaller firms and a vital marketing team member for larger corporations, helping correctly position and grow dozens of diverse companies. Since COVID, Jim leveraged his marketing expertise to address the top two issues facing all corporations– Poor Critical Thinking and Communication Skills among recent graduates. Realizing students weren’t learning these skills in school, he authored an innovative 2-Book FABLE series after his last name– “Get Your Ducks In A Rowe” to teach simple approaches he used to train young executives to think and communicate. In this episode, we dive into an incredibly insightful conversation with Jim about his journey into the heart of branding and marketing.    Website: https://www.jimrowemarketing.com/ Facebook: https://www.facebook.com/jimrowemarketing/ LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/

“I was inspired by The Practice Space’s mission, which is about helping people communicate authentically in a way that celebrates their identity.” -Diana Medina   Diana Medina is a first-generation Mexican-American, born and raised in Los Angeles. Throughout her career, she has been unwavering in her commitment to championing causes that fortify, empower, and educate communities of color. Currently, she serves as the Head of Storytelling and Marketing at The Practice Space, a nonprofit organization in the Bay Area dedicated to advancing inclusion, developing empathy, and amplifying underrepresented voices through public speaking education for both youth and adults. In this episode, we delve into a riveting discussion with Diana about The Practice Space and her experiences leading up to her role with the company.   Website: https://www.practice-space.org/about-us/ Facebook: https://www.facebook.com/TPSnonprofit LinkedIn: www.linkedin.com/in/dianamedina8327 Instagram: https://www.instagram.com/tpsnonprofit/

“The ability to adapt, whether it’s to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you.” -Sam Nehme   Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was serendipitous, an “accident” fueled by a referral from his sister. Fresh out of college with a degree that blended business, theater, psychology, and philosophy, he found these disciplines– seemingly disparate– naturally converging into the multifaceted landscape of marketing. In this episode, Sam shares his tale of how he charted a course through the world of marketing.   LinkedIn: https://www.linkedin.com/in/samnehme 

“The riches are in the niches.” -Ryan Englin   Ryan Englin is passionate about supporting growing businesses, particularly in the blue-collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock-star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people. In this interview, Ryan brings a refreshingly authentic perspective to an often misconstrued process.    Website: https://corematters.com/ Facebook: https://www.facebook.com/thecorematters LinkedIn: https://www.linkedin.com/company/corematters/ Instagram: https://www.instagram.com/thecorematters/

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interactive theater, she transforms learning experiences for corporations, schools, and non-profit organizations. Her work has been awarded with a Colin Powell Fellowship for Policy Study and numerous published contributions and speaking engagements on equity and the future of work. As the AI Integrations Manager for DEIGPT, an ethical and inclusive AI model, Kanene empowers individuals and companies to develop effective, responsible AI strategies. She is excited to leverage her expertise to bridge the worlds of marketing, AI, and diversity, shaping the future of inclusion. Recently, Kanene launched FutureFixer (futurefixer.ai) to support companies and leaders be more inclusive by leveraging her academic and anecdotal research across sectors and industries to accelerate innovation informed by inclusion. In this episode, we see Kanene unravel the essence of making AI, Marketing, HR, and everything in between as inclusive and prepared for what lies ahead.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/

“Personalization is labor-intensive, yet it’s an area where we excel, offering an undeniable added value.” -Amire Saade   Amire Saade is a passionate graphic designer who has ventured into the dynamic world of marketing. Having worked in various industries, she has honed the ability to adjust to new challenges. Currently, she is the Head of Marketing at CGBot, finding joy blending aesthetics with strategy. Amire’s journey is defined by a love for digital marketing, effective communication, and the art of employer branding. In each project, she strives to create visually compelling narratives that resonate and leave a lasting impact. In this interview, we discuss the intersection of passion and strategy that’s reshaping the landscape of digital art and video game development.    Website: https://cgbot.com/ Facebook: https://www.facebook.com/CGBot/ LinkedIn: https://www.linkedin.com/company/cgbot/ Instagram: https://www.instagram.com/cgbotofficial/

“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female executives in advertising (named the 11th Most Powerful Woman in Advertising by Business Insider, among other accolades,) Shelley has helped champion marketing transformation for domestic and global clients in both the consumer and B-to-B spaces. In this interview, Shelley emphasizes that marketing should be viewed as an investment, integral to achieving impact through advocacy and program success, not just as an expense on the balance sheet. For innovation, UNICEF focuses on program effectiveness, leveraging technology, partnerships, and bold actions to further children's rights, education, and well-being, and to adapt to challenges like misinformation and difficult terrains for vaccine delivery. The organization integrates brand and performance marketing, identifying and targeting audiences likely to engage with and support UNICEF's mission. They aim to expand their reach and tailor their approach based on audience interests and advocacy, all while navigating the nonprofit sector's focus on expense versus program ratio. Shelley encourages visiting UNICEF's website to see their innovative marketing efforts and learn more about how they maintain relevance with real-time content sharing and amplification across channels. Website: https://www.unicefusa.org/Facebook: https://www.facebook.com/UNICEF-USA/ LinkedIn: https://www.linkedin.com/in/shelley-diamond/ Instagram: https://www.instagram.com/unicefusa/

“We have to make sure that we’re helping everybody, not just holding their hand, but not walking them into danger, either. That they really feel safe, that they’re in the right place, doing the right thing at the right time.” -Fiona Naughton Adrianne is passionate about storytelling and loves helping brands effectively showcase their value and mission through the power of compelling content. She is a seasoned content creator and has experience managing digital copy, social media, email marketing and public relations campaigns to help nonprofits, corporations and startups successfully grow their organization. Fiona is a seasoned, international marketer who has thrived at the intersection of money and tech for over thirty years and loves new things. In this interview, we explore the stark contrasts between marketing in Web 2.0 and Web 3.0, mentioning the allure of Web 3.0's uncharted opportunities. Fiona notes a one-way door effect—once individuals engage deeply in Web 3.0, they're unlikely to return to Web 2.0. Adrianne highlights the educational aspects required for onboarding new users into Web 3.0. They also discuss their success with content differentiation, customer activations, and outreach through Discord, where they have built an engaged community. Finally, they share how CoinZoom handles Crypto's rapid pace and the continuous education required for users. Website: https://www.coinzoom.com/Facebook: https://www.facebook.com/CoinZoom LinkedIn: https://www.linkedin.com/company/coinzoomhq/ Instagram: https://www.instagram.com/coinzoom/

"A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic Lindsey is driven by tenacity, she is a multi-faceted marketing leader and “fixer” – adept at auditing businesses, pinpointing gaps and opportunities to accelerate growth. With expertise spanning digital media, emerging tech, entertainment partnerships, and innovative product launches, Lindsey embraces unique perspectives to tackle marketing challenges. In this interview, Lindsey discusses the evolving nature of the Chief Marketing Officer (CMO) role and the importance of adapting to changes in the industry. She coined the term "CMO sidekick" to describe the central idea behind her business model: providing a strategic support system for overburdened senior marketing leaders. According to Lindsey, the responsibilities of modern CMOs have expanded to include brand health, driving growth, as well as utilizing new technologies like AI and automation for resource efficiency and better strategy development. Website: https://thecmosidekick.com/LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

“We’re not just building a product that the market needs; we’re building a product that the market already has, technically. But… we’re taking it a step further and we’re actually caring about the customer beyond the sale of the product.” -Joe Mehl With over a decade of experience in marketing, Joe Mehl stands out as a seasoned professional in the field. His expertise lies in social media branding and growth, making him a key player in the ever-evolving landscape of digital marketing. Joe’s journey in marketing reflects not only a commitment to professional growth, but also a deep appreciation for the personal connections that make life truly meaningful. In this interview, Joe discusses the company's growth, which is attributed to listening to customers and delivering an RV ownership experience that truly supports them beyond the sale, especially when issues arise. Joe’s marketing approach for RVs taps into the emotional connections people make with the vehicles and the experiences they enable, such as travel and family time. He utilizes various social media platforms for brand awareness and engagement, depending on where the audience's attention is found, with YouTube catering to an older demographic and quick videos aimed at a broader audience. Website: https://alliancerv.com/Facebook: https://www.facebook.com/AllianceRVs LinkedIn: https://www.linkedin.com/in/joe-mehl-a0498832/ Instagram: https://www.instagram.com/alliance_rv/

"Once you understand that AI can be used as a tool and leveraged, it becomes less intimidating." -Kent Martin Kent, a fractional CMO at No Typical Moments, discusses the importance of AI in digital marketing and organic content strategy. His three key points include: 1. The vital role of curating AI in the future and leveraging it as a tool rather than fearing job replacement. AI, as it stands, is a complex algorithm and hasn't achieved true intelligence or passed the Turing Test. Kent uses AI tools like ChatGPT regularly to summarize information, understand market trends, and formulate better prompts over time by applying logical questions and learning from the output. 2. The value of organic digital content in improving conversion rates and shortening sales cycles. Kent emphasizes nurturing an audience with organic content in tandem with paid campaigns, helping prospects reach a level of trust before they interact with calls to action. He cites Linktree and digital influencers as examples of successful content curation, focused on resonating with social algorithms. 3. The consistency of digital marketing principles such as providing value, despite changing strategies and tactics. Kent advocates for an "always be content" approach, making sure content aligns with business value propositions. He warns against attempting to game algorithms with fake followers or untested campaigns, highlighting the long-term effects of focusing on substance and value. Kent concludes by reiterating the importance of providing value to the audience, reverse engineering content from the desired customer journey outcome, and building sustainable success through valuable content and strong marketing foundations.   Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Kris discusses the benefits and uses of innovative AI tools in digital marketing with Andrew. She introduces "add creative AI," likening it to an advanced Canva, which automates the creation of numerous ad variations. Kris has found success using this tool in campaigns, noting it significantly reduces costs and time compared to traditional design workflows.  Kris also touches on eye-tracking and color trends for optimizing ad impact on platforms like Facebook. Despite potential efficiency gains, she emphasizes the importance of human oversight in finalizing ad creatives, especially for checking nuances like spelling errors. She also discusses "midjourney," an AI that customizes images to a user's specific style, and she highlights its superiority to Dolly for creating realistic images suitable for advertising. She expresses her preference for midjourney due to better detail in images and a wider range of editing features.  Website: https://notypicalmoments.com/  Facebook: https://www.facebook.com/NTMoments Instagram: https://www.instagram.com/notypicalmoments TikTok: https://vm.tiktok.com/ZTduwDLJt Podcast: https://notypicalmoments.com/podcast/

"What it does is, it can match the individual that is coming to your website, knows what companies they're coming from, and automatically changes the web page." -Chris d'Eon In this podcast episode on "What's New in Digital," Chris d'Eon presents various AI technologies and marketing strategies and their applications. Chris emphasizes the value of using AI to enhance content distribution and marketing, particularly focusing on video content. He introduces video editing software Descript, which enables users to edit their videos using text, and Headliner, that facilitates easy conversion of podcasts into videos or webinars. The guest also talks about VideoTap, which can transform webinars into blog posts, and Synthesia and Hey Gen, in creating avatars for personalized content. Dion then discusses advanced AI software for Account-Based Marketing (ABM), particularly $0.06 and Mutiny, stating that the high price is justified by the personalized content and conversion rates. Dion highlights the need for companies to reconsider their marketing strategies by focusing on a one-year payback to account for uncertainties in the economic environment. To conclude, he underscores the importance of securing financing for sustained growth. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"Some CMOs are only focused on the shiny little object. They're only focused on the newest idea and forgetting that some of the traditional things are probably just as effective, if not even more effective." CMOs play a crucial role in driving growth for companies, but they also face immense pressure to deliver results. In this transcript, two experienced CMOs, Chris d'Eon and Kris Palouda, discuss seven common mistakes that can get CMOs fired. They emphasize the importance of focusing on pricing, staying updated on modern best practices, and not neglecting traditional marketing strategies. They also highlight the need to implement AI technology, understand the difference between cash flow, revenue, and profit, build a flexible and scalable marketing team, and diversify marketing channels. The CMOs stress the importance of effective communication with CEOs and the benefits of implementing the traction model for marketing. Overall, the CMOs provide practical advice and strategies for achieving marketing success.   Website: https://notypicalmoments.com/ Facebook: https://www.facebook.com/NTMoments Instagram: https://www.instagram.com/notypicalmoments  TikTok: https://vm.tiktok.com/ZTduwDLJt Podcast: https://notypicalmoments.com/podcast/

"The growth is huge now, and it's primatily always been more of a senior sport over time, but now that is not the case." -Teresa Jungling Teresa is the co-founder of Pickleball Max, a business focused on promoting and growing the sport of pickleball. She and her husband started the business in 2015 and have since grown it through their blog, offering lessons and running tournaments. Pickleball is experiencing rapid growth in Ohio and across the Midwest, with new dedicated indoor pickleball facilities being built and increasing interest from players of all ages. The sport is also gaining recognition on mainstream channels like ESPN. Teresa discusses the importance of effective marketing, including storytelling and copywriting, to engage and educate their audience. She also shares insights on how they understand and cater to the needs of beginner pickleball players, as well as their efforts to build their email newsletter and gain subscribers. Teresa mentions some offline marketing strategies that have been effective for them, such as handing out cards and attending networking events. She acknowledges the challenges of keeping up with the rapid growth of the sport and staying on top of changes in the industry. Despite the challenges, she sees a bright future for pickleball, with more courts being built and the potential for college and Olympic involvement. Teresa advises those looking to turn their passion for pickleball into a business to identify a specific niche within the sport and focus their efforts there. To learn more about Pickleball Max, visit their website and follow them on social media platforms, listed below. Website: https://www.pickleballmax.com/ LinkedIn: https://www.linkedin.com/in/teresajungling/ Facebook: https://www.facebook.com/pickleballmax