Scott MacKenzie interviews Justin Sirotin from OCTO, a company that designs complete customer experiences across various industries. OCTO, named after the octopus's adaptability, has been in operation for 15 years. Justin, with nearly 30 years in industrial design, emphasizes the importance of usability in technology. They discuss the challenges of integrating edge technology with utility grids to improve efficiency and user experience. Justin highlights the need for seamless, user-friendly designs to avoid user frustration. They also touch on the rapid prototyping and testing approach of companies like SpaceX and Formula One, which emphasize real-world testing and continuous improvement. Action Items [ ] Reach out to Justin on LinkedIn or through the Octo website to discuss further. Outline Introduction and Purpose of Industrial Talk Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations. Scott highlights the platform's mission to amplify messages and support industry professionals worldwide. He expresses his admiration for industry professionals who solve problems and make the world a better place. Scott mentions the ease of getting involved with Industrial Talk for those interested in amplifying their message or technology. Introduction of Justin and OCTO Scott introduces Justin and his company, OCTO, and explains the company's name and its origin. Justin shares the story behind the name OCTO, which was inspired by the adaptability of an octopus. Justin explains that the name OCTO is a shortened version of octopus, as the full name was unavailable. Scott and Justin engage in a light-hearted discussion about the name and its superhero-like connotations. Justin's Background and OCTO's Services Justin provides a brief overview of his background in industrial design and his nearly 30 years of experience in the field. He explains that OCTO designs complete customer experiences, including pre-product, product, and post-product services. Justin mentions that he has started several companies and also teaches manufacturing techniques at the Rhode Island School of Design. He emphasizes the importance of embracing constraints and building market-validated creative solutions. Challenges and Insights from Teaching Industrial Design Justin discusses the challenges of staying current in the industry and the impact of his students on his learning. He shares his experiences visiting factories in Vietnam and China to stay informed about production processes. Justin highlights the generational differences in attitudes towards consumption and the environment. He emphasizes the importance of efficiency and zero waste in the manufacturing sector. The Role of Design in Technology and User Experience Scott and Justin discuss the importance of designing technology that is user-friendly and meets the needs of end-users. Justin explains that OCTO's role is to connect technology with user needs, ensuring seamless integration and usability. They discuss the evolution of the design field from being seen as just making things pretty to being integral to functionality. Justin shares an anecdote about a client who believed that complex software should be hard to use, illustrating the shift in thinking. Designing for the Utility Grid and User Experience Scott and Justin delve into the complexities of designing for the utility grid and the challenges of integrating new technologies. Justin explains the role of OCTO in...

Industrial Talk is onsite at IoT Solutions World Congress and talking to Tom Mack and Darin Briskman with Imply about "Your IoT strategy begins and ends with data and ability to access the insights". Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems. Action Items [ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings. [ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions. [ ] Visit Imply's website (imply.io) to download whitepapers and case studies. Outline Overview of Imply and IoT Data Analytics Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets. The discussion highlights the two main challenges: acquiring data and utilizing it effectively. Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution. Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships. Tom's Role and Use Cases Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa. Scott inquires about the use cases and how Imply's solutions can benefit manufacturers. Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making. The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts. Normalizing and Utilizing Data Scott asks about normalizing data from multiple vendors and relationships. Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains. The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation. Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods. Historical vs. Real-Time Data Scott and Darin discuss the importance of real-time data over historical data for decision-making. Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues. Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis. The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis. IoT and SCADA Systems Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems....

Industrial Talk is onsite at Accruent Insights and talking to Brooke Huling, Chief Product Officer at Accruent about "Developing a strategic North Star for your technology". Brooke Huling, Chief Product Officer at Accruent, discussed the company's customer-centric approach and strategic direction. Accruent's portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent's engineering document management solution. Action Items [ ] Connect with Brooke on LinkedIn to discuss Accruent's products and solutions further. [ ] Attend the Accruent Insights 2025 conference to learn more about the company's future plans. Outline Introduction of Brooke Huling and Her Role Brooke Huling explains her role as Chief Product Officer (CPO) and her extensive experience in product management. She shares her background, including working at Dell and various startups, and her passion for solving global problems with software. Brooke emphasizes the importance of customer conversations and collaboration with her team and executives. Scott MacKenzie asks Brooke about her strategy for keeping products relevant and moving forward. Product Strategy and Customer-Centric Approach Brooke discusses the different approaches needed for various products, from large, complex use cases to SaaS, cloud-based solutions. She highlights the importance of listening to customers and adapting strategies based on their needs. Brooke introduces the concept of the "North Star" as a guiding vision for the company's products and strategy. She explains that the North Star involves moving products forward with a unified approach, including access to data, modern APIs, and common reporting. 2025 Plans and Integration Hub Brooke outlines the company's plans for 2025, including the development of an integration hub for easier product integration. She mentions the use of Snowflake as a data repository to enhance integration and data accessibility. Scott and Brooke discuss the challenges and benefits of APIs in connecting different applications and customer needs. Brooke emphasizes the importance of a common API framework and data lake for seamless connectivity across products. Connectivity and AI Integration Brooke talks about the company's efforts to achieve connectivity across their 14+ products and partner products. She highlights the integration of various products, such as Service Channel, Lucerne, and Observe Red Eye, and the future plans for 2025. Brooke discusses the role of AI in their products, including anomaly detection in refrigeration and predicting leaks. She shares her personal interest in AI and the company's approach to integrating AI in a secure and meaningful way. Sustainability and AI Use Cases Brooke shares a story about a customer in Houston using their products to build a large carbon recapture plant. She explains how the plant recaptures carbon from the air and converts it into a powder for use in wells, helping...

Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships. Action Items [ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies. [ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations. [ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing. [ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers. Outline FABTECH Event Overview and Introduction Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals. Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses. Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing. Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago. The Importance of AI in Marketing Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI. Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing. Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages. Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals. Challenges and Strategies in Email Marketing Donna shares her company's history and evolution from a list company to an email marketing company. She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content. Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines. Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns. The Role of AI in Marketing and Content Creation Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch. Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction. Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment. Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts. Building Relationships and Humanizing Brands Donna shares her experience with public speaking and the benefits of joining Toastmasters. She emphasizes the importance of humanizing B2B brands and showing the human side of companies. Scott and Donna...

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chuck Byers, CTO with Industry IoT Consortium  about "Developing AI standards to insure market trustworthiness!" Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers. Action Items [ ] Explore ways to detect when AI results are not as trustworthy as they need to be, and develop methods to validate AI outputs [ ] Investigate the use of small modular nuclear reactors to power data centers for AI model training [ ] Promote the work of OMG and the Digital Twin Consortium in addressing the challenges of AI and the Internet of Things Outline Introduction and Welcome Scott MacKenzie introduces the podcast and its focus on industry innovations and trends. Scott welcomes listeners and mentions the broadcasting location at the OMG SQ1 meeting in Reston, Virginia. Scott introduces Chuck Byers, highlighting his extensive background in electrical engineering and his contributions to Bell Labs and Cisco. Chuck Byers joins the conversation, expressing his pleasure in being invited and his admiration for Scott's hosting style. Chuck Byers' Background and Contributions Chuck Byers shares his educational background, including a Master's degree in electrical engineering and teaching at the University of Wisconsin. He discusses his work at Bell Labs and his invention of a US patent for a device that alerts users to approaching badness. Chuck talks about his tenure at Cisco, where he worked on computer control, IoT, edge computing, and drone technology. He mentions his current role as Chief Technical Officer of the Industry IoT Consortium and its recent integration into the Digital Twin Consortium. Digital Twin Consortium and Industry IoT Consortium Chuck explains the Digital Twin Consortium's focus on pairing simulation models with real-time physical systems. He describes the Industry IoT Consortium's focus on sensors, actuators, and the computation necessary for IoT systems. Chuck highlights the synergy between the two consortiums, emphasizing their combined potential to sense, network, and actuate the physical world into the digital world. He provides an example of using simulation models to optimize oil refinery processes without physical experimentation. Challenges and Opportunities in AI Scott MacKenzie and Chuck Byers discuss the challenges of AI, particularly the lack of standards and trustworthiness. Chuck explains the different types of AI, including machine vision and generative AI, and the unique challenges of generative AI. He describes the use of large language models in generative AI and their applications in tools like ChatGPT and Microsoft 365. Chuck emphasizes the importance of prompt engineering and fact-checking to ensure the accuracy

Industrial Talk is onsite at IoT Solutions World Congress and talking to Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity about "The human solution to cybersecurity". Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats. Action Items [ ] Promote the webinar and encourage attendance. [ ] Provide tips on things to do and places to go in Barcelona. [ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security. Outline Webinar Announcement and Introduction Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" featuring Eric Millinger and Jorge Filio. The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time. Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market. The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing. Introduction to Industrial Talk Podcast Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing. Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills. The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity. Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona. Laia Ackcent's Background and Role Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity. She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors. Scott and Laia discuss the human component in technology and its significance in the manufacturing industry. Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years. The Human Component in Cybersecurity Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect. Laia explains that early integration of security measures is crucial to avoid complications later on. They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution. Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats. Educating and Training Employees Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents....

Industrial Talk is onsite at Accruent Insights and talking to Israel Ortiz, VP and GM at Accruent about "Accruent's Space Intelligence Platform for optimizing building assets". Scott MacKenzie and Israel Ortiz discuss the evolution of Accruent's Space Intelligence (ASI) platform, which helps organizations optimize their workplace utilization and property management. ASI integrates data from various sources, including booking information, facility costs, and leasing data, to provide comprehensive insights. This enables decision-making on space consolidation, expansion, and energy management. Future plans include AI enhancements for scenario planning and recommendations. The platform aims to improve employee experience, collaboration, and cost efficiency by providing visual tools and data-driven suggestions. Ortiz emphasizes the importance of customer feedback in driving product development and staying ahead in the fast-evolving technology landscape. Action Items [ ] Reach out to Israel Ortiz ([email protected]) to learn more about Accruent's Space Intelligence solution. [ ] Connect with Israel Ortiz on LinkedIn. Outline Accruent Insights Event Introduction Scott MacKenzie introduces the podcast and the event, highlighting its importance and the presence of industrial professionals. Scott mentions the location of the event in San Antonio, Texas, and the excitement surrounding it. The platform is described as celebrating industrial professionals and their contributions to solving problems and changing the world. Scott introduces Israel Ortiz, who is in the "hot seat" to discuss the event and his role. Introduction to Israel Ortiz and ASI Israel Ortiz explains the changes in his life since the previous year, including a shift in focus to ASI (Accruent Space Intelligence). Israel describes ASI as a tool that helps workplaces function better, whether in higher education or corporate settings. Scott inquires about the relevance of ASI in managing property vacancy, especially in the current real estate market. Israel clarifies the concept of an asset, differentiating between industrial and building assets, and discusses the impact of COVID-19 on workplace utilization. Challenges in Property Management and ASI Solutions Israel discusses the challenges faced by property managers in determining the right portfolio of properties and the utilization of spaces. He explains how ASI helps by providing a better snapshot of space utilization and occupancy, aiding in decision-making. Scott asks for more details on how ASI works, prompting Israel to explain the manual processes previously used and how ASI streamlines these processes. Israel highlights the integration of various data sources within ASI, including booking information, facility costs, and leasing data, to provide comprehensive insights. AI and Future Enhancements in ASI Israel mentions the future integration of AI in ASI to automate scenario planning and decision-making. Scott inquires about the potential for digital twins, and Israel explains the current and future capabilities of interactive maps and Wi-Fi data gathering. Israel shares examples of how ASI helps in reimagining office spaces for better collaboration and employee engagement. The discussion touches on the importance of employee experience and how ASI can enhance it by providing insights into space utilization and employee behavior. Energy Management and Customer Collaboration

Scott MacKenzie hosts an industrial podcast, emphasizing education, collaboration, and innovation. He interviews Kieran Gilmurray, an expert in business technology with 30 years of experience. They discuss generative AI, highlighting its potential in industries like manufacturing. Kieran explains that generative AI, unlike traditional AI, allows for natural language queries and is more accessible and cost-effective. He stresses the importance of AI literacy, change management, and strategic business planning. Despite the hype, Kieran advises focusing on practical applications and ensuring AI is tied to business goals. He encourages continuous learning and collaboration to stay ahead in the rapidly evolving tech landscape. Action Items [ ] Reach out to Kieran Gilmurray on his website KieranGilmurray.com or on LinkedIn to learn more about generative AI and its applications. [ ] Explore ways to incorporate generative AI into your manufacturing or business processes, focusing on automating mundane tasks and improving decision-making. [ ] Implement a comprehensive education and change management program to help your team understand the benefits and risks of generative AI and how to use it effectively. Outline Introduction to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott thanks listeners for their support and highlights the importance of education, collaboration, and innovation in the industry. The podcast is described as the "Spotify for industry," aiming to amplify conversations and content related to industrial trends and innovations. Scott mentions the importance of trusted professionals and the need for companies to be resilient and successful through innovation. Announcement of Upcoming Event and Generative AI Discussion Scott promotes an upcoming event by Iris, focusing on thermographic sustainability and factory tours. He encourages listeners to sign up for the event, which will be available on demand. Scott introduces the main topic of the episode: a conversation with Kieran Gil Murray about generative AI. Kieran is described as a professional with extensive experience in business technology, automation, AI, and data analytics. Kieran Gil Murray's Background and Experience Kieran shares his background, mentioning his 30 years of experience in various roles and industries. He emphasizes the importance of automation, AI, and data analytics in business transformation. Kieran discusses his experience working with top organizations and the challenges of implementing technology in businesses. He highlights the need for a balanced approach to technology, including running businesses during good and bad times to understand leadership effectively. Understanding Generative AI Kieran explains generative AI as a subset of artificial intelligence that mimics human skills and intellect. He contrasts generative AI with traditional AI, which required significant resources and time to build and maintain. Kieran describes how generative AI models like GPT-3 can provide answers to a wide variety of questions in human-like language. He emphasizes the accessibility and cost-effectiveness of generative AI, making it a democratized technology. Challenges and Accuracy of Generative AI Scott asks about ensuring the accuracy of generative AI answers. Kieran explains the concept of hallucinations in generative AI, where the model provides plausible but incorrect answers. He shares examples of AI-generated content

Industrial Talk is onsite at FABTECH and talking to Doug Trout, Director of Exhibitions at Precision Metalforming Association (PMA) about "PMA providing tools for manufacturing success". Scott MacKenzie and Doug Trout discuss the importance of collaboration and innovation in the manufacturing industry, highlighting the Precision Metalforming Association (PMA) and its role in supporting industry professionals. They emphasize the value of trade shows like Fabtech, where exhibitors and attendees can connect, share knowledge, and showcase the latest technologies. Trout, the director of exhibitions, explains his role in organizing the metal forming section of FABTECH, which includes metal stamping, tool and die press automation, and robotics. He underscores the significance of having demonstrable products and the power of face-to-face interactions in fostering business relationships. Action Items [ ] Get in touch with Doug Trout at PMA ([email protected]) to learn more about exhibiting at Fabtech. [ ] Check out the FABTECH website at fabtech-expo.com for information and resources on exhibiting. [ ] Connect with Doug Trout on LinkedIn to stay updated on Fabtech and PMA. Outline Welcome to Industrial Talk Podcast Scott MacKenzie welcomes listeners and celebrates industry professionals for their boldness, bravery, innovation, collaboration, and problem-solving skills. Scott MacKenzie mentions the sponsorship by PMA and encourages listeners to visit pma.org. Scott MacKenzie highlights the excitement and passion at Fabtech in Orlando, Florida, emphasizing the vast technology on display. Introduction of Doug Trout Scott MacKenzie introduces Doug Trout, the director of exhibitions, and expresses excitement about the event. Doug Trout shares his positive experience at FABTECH, despite initial concerns about the hurricane. Doug Trout describes the success of the event, with exhibitors and attendees being extremely excited. Scott MacKenzie and Doug Trout discuss the criteria for determining success at the event, focusing on interactions and solutions provided. Collaboration and Technology at FABTECH Doug Trout emphasizes the collegial and collaborative nature of the event, where exhibitors are open to helping attendees. Scott MacKenzie and Doug Trout discuss the importance of finding trusted individuals to help with manufacturing challenges. Doug Trout highlights the collaboration among exhibitors, with each contributing to the overall success of the event. Scott MacKenzie and Doug Trout discuss the wide range of technologies and solutions available at FABTECH, from metal stamping to robotics. Innovation and Evolution at FABTECH Scott MacKenzie and Doug Trout discuss the evolution of technology and innovation at Fabtech, with a focus on precision and automation. Doug Trout shares his experience of being amazed by the latest technologies and the genius behind them. Scott MacKenzie and Doug Trout discuss the role of AI and data analysis in enhancing manufacturing processes. Doug Trout explains his role as the director of exhibitions, overseeing the metal forming section of the show. Support and Resources for Exhibitors Doug Trout describes the strategic management team responsible for organizing FABTECH and their respective responsibilities. Scott MacKenzie and Doug Trout discuss the importance of having demonstrable products and starting conversations with attendees. Doug Trout...

Industrial Talk is onsite at Accruent Insights and talking to Gilles Mepossi Noutcha, Vice President at Accruent about "Comprehensive solutions for managing telcom assets". Scott MacKenzie hosts an industrial talk podcast episode featuring Gilles Mepossi Noutcha, General Manager for the Sites Portfolio at Accruent. Mepossi discusses two of Accruent's products: Lucernex, a real estate management software for retailers, and Siterra, which manages telco tower assets. Lucernex helps retailers optimize their real estate portfolios by managing lease terms, project management, and lease accounting. Siterra assists telco companies in managing their tower assets, including lease management and joint usage. Mepossi also highlights Accruent's compliance with international lease accounting standards and their customer-centric approach, emphasizing global market knowledge and post-sale support. Action Items [ ] Connect with Gilles Mepossi Noutcha on LinkedIn. [ ] Explore Accruent's solutions for managing real estate assets, especially in the telecom and retail sectors. [ ] Investigate how Accruent's products can help with integrating document management capabilities. [ ] Follow up on Accruent's plans to incorporate AI into their real estate portfolio management solutions. Outline Introduction and Welcome Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the platform's focus on celebrating industry professionals. Scott introduces the event, Insights on Site, highlighting the presence of problem solvers and the lively atmosphere. Scott introduces the guest, Mepossi, who will be the main speaker for the session. Mepossi greets the audience and confirms his home base is Houston, despite previous discussions about the UK. Mepossi's Background and Role Mepossi introduces himself as Gilles Mepossi Noutcha, generally known as Mepossi. He explains his role as the General Manager for the Sites Portfolio at Accruent, overseeing two products: Lucernex and Siterra. Lucernex is a real estate management software for diverse clientele, including dialysis centers and corporate clients. Siterra manages real estate for telco companies, helping them maintain their network infrastructure. Overview of Lucernex and Its Functionality Mepossi describes Lucernex as a solution for managing the real estate portfolio of retailers, from planning and site selection to operations and optimization. The software helps manage lease terms and critical dates, providing a one-stop shop for all real estate-related information. Mepossi explains the importance of project management and lease administration in the retail industry. He highlights the configurability of Lucernex, allowing it to customize to unique business use cases. Data Population and Integration with Red Eye Scott inquires about how Lucernex populates data for both Greenfield and Brownfield locations. Mepossi explains the straightforward process for Greenfield locations, involving uploading site information and configuring workflows. For Brownfield locations, Lucernex can migrate data from existing systems, ensuring a smooth transition. Mepossi mentions the recent acquisition of Red Eye, which will integrate with Lucernex to enhance document management capabilities. Introduction to Cytera and Telco Management Scott shifts the conversation to Siterra, the second product in Mepossi's portfolio, focusing on telco tower

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Carlos Toro and Claudio Soarzo Cataldo with NTT Data  about "Data and Analytics solutions that drive insights and operational success." Scott MacKenzie hosts an industrial podcast featuring Claudio and Carlos from NTT DATA, discussing their work on digital twins and micro factories. Claudio, head of digital technology in Entity Data Chile, and Carlos, head of data and analytics, explain how digital twins enhance efficiency and safety in industries like mining. They highlight the importance of data management and the development of a composable digital twin methodology. Carlos introduces the concept of micro factories as training and showcasing tools, which can be used for remote monitoring and supply chain optimization. The conversation emphasizes the role of data analytics in driving industrial innovation and efficiency. Action Items [ ] Explore the possibility of bringing the micro factory to the OMG event in Las Vegas. [ ] Investigate the feasibility of remotely monitoring the micro factory located in Chile from other locations. [ ] Create a dynamic, web-based application for the OMG Capabilities Periodic Table, building on the micro factory project. [ ] Investigate the capability to optimize operations across multiple micro factory locations. Outline Introduction and Welcome Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations. Scott welcomes listeners and highlights the importance of industry professionals in solving global problems. The podcast is broadcasting live from the OMG Q1 meeting in Reston, Virginia, with potential background noise from the event. Scott sets the stage for the conversation with Claudio and Carlos from NTT, hinting at their significant contributions to the industry. Background of Claudio and Carlos Claudio introduces himself as the head of the digital technology unit in NTT Data Chile, overseeing four foundations: data and analytics, digital architecture, cybersecurity, and digital experience. Claudio mentions the importance of digital twins and the role of Carlos in enhancing their maturity level over the past year. Carlos provides his background, detailing his role in heading the data and analytics unit and supporting Latin region operations in various countries. Both Claudio and Carlos emphasize the importance of digital twins as a new value offer for the company, bringing faster and better solutions to customers. Overview of NTT DATA and Digital Twins Claudio explains that NTT DATA is part of the Japanese entity group, originally a telecommunications company that expanded into consultancy. The company helps clients define, implement, and transform digital transformation processes end-to-end. Carlos discusses the importance of user needs in driving digital twin projects and the need for a composable approach to build digital twins quickly and effectively. The conversation touches on the challenges of developing digital twins in different industries and the importance of data management and machine learning. Challenges and Benefits of Digital Twins Claudio shares the Chilean experience with digital twins, highlighting the benefits for mining processes, such as reducing friction, work accidents, and improving efficiency. Scott acknowledges the...

Industrial Talk is onsite at IoT Solutions World Congress and talking to Stan Schneider, CEO at Real-Time Innovations (RTI) about "Autonomous vehicles and real solutions for the future". Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges. Action Items [ ] Connect with Stan Schneider on LinkedIn. [ ] Follow up with Stan via email at [email protected]. Outline IoT Solutions World Congress Introduction Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations. The podcast is broadcasting live from IoT Solutions World Congress in Barcelona, Spain, highlighting the importance of attending the event. Scott introduces Stan Schneider, a frequent guest on the podcast, and sets the stage for their discussion. Stan acknowledges the invitation and expresses his appreciation for being on the podcast. Discussion on Autonomous Vehicles and Teleoperation Stan mentions his session on data-centric technology for teleoperation, focusing on automotive systems and autonomous vehicles. Scott and Stan discuss the complexity and sophistication of autonomous vehicle code and the importance of cybersecurity. Stan explains the concept of autonomous vehicles and the varying levels of autonomy, using the example of different environments like snow or dirt roads. They delve into the challenges of achieving full autonomy and the consumer's perspective on autonomous vehicles. Challenges and Future of Autonomous Vehicles Stan emphasizes that true full autonomy may take years to achieve, depending on the environment and specific use cases. He highlights the variety of autonomous vehicles his company works on, including flying, underwater, surface, mining, construction, and delivery robots. The conversation touches on the importance of teleoperation and the challenges of handing off control between autonomous and human-driven segments. Scott and Stan agree that autonomous vehicles are happening and are already in commercial operations, though not yet profitable. Software-Defined Vehicles and Industry Disruption Stan explains the concept of software-defined vehicles, which involve reducing the number of electronic control units (ECUs) and increasing centralized computing power. He describes the traditional ECU-based architecture and its limitations, contrasting it with the new software-defined approach. The discussion covers the benefits of software-defined vehicles, including reduced wiring, higher performance, and the ability to update software without hardware recalls. Stan mentions that most of their customers are focusing on new architectures for vehicles, rather than autonomous driving. RTI's Role in the Smart World Stan introduces RTI, the largest infrastructure...

Industrial Talk is onsite at Accruent Insights and talking to Pete Mansel, CSO at Accruent about "Providing a comprehensive technology suite to address today’s asset challenges". Pete Mansel, Chief Sales Officer at Accruent, discussed the evolution of their global sales strategy, emphasizing integrated solutions to meet client needs. He highlighted the importance of connected workflows and reducing vendor reliance. Mansel shared a success story of a pipeline company centralizing their engineering documents, which took nine months and continues with ongoing enhancements. He noted trends such as digital transformation, cloud adoption, and the regulatory landscape, particularly in Australia and New Zealand. Mansel also touched on the application of AI in predictive maintenance and the need for automation due to labor market challenges. Action Items [ ] Connect with Pete Mansell on LinkedIn or email him at [email protected]. Outline Introduction and Welcome Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the platform's celebration of industrial professionals. Scott mentions the event location in San Antonio, Texas, and notes the lively atmosphere. Scott introduces Pete Mansel, Chief Sales Officer at Crew, and sets the stage for discussing sales trends. Pete Mansel's Background and Role Pete Mansell provides a brief background, mentioning his six-year tenure at Crew and the transformation of the company into an enterprise software company. Pete elaborates on the global nature of his role, mentioning teams in North America, Europe, Latin America, Australia, and New Zealand. He discusses the collaboration required across different time zones and the importance of unifying the global team. Pete highlights the diverse portfolio of solutions offered by Crew, including asset management and workplace solutions. Strategic Approach to Integrated Solutions Scott and Pete discuss the strategic goal of providing comprehensive, integrated solutions rather than point solutions. Pete explains that many clients prefer integrated suites to reduce the number of vendors and drive greater efficiencies. He emphasizes the importance of connected workflows and bringing together best-of-breed technologies to provide a common platform. Pete mentions the role of change management in helping clients transition to integrated solutions. Customer Relationships and Value Propositions Pete discusses the importance of understanding customer pain points and developing a vision for their future needs. He explains the process of collaborating with customers to create project plans and develop value propositions. Pete highlights the importance of demonstrating quantifiable ROI and working with customers to refine business models. He shares an example of a large pipeline company that centralized their engineering documents to improve efficiency and safety. Success Stories and Customer Partnerships Pete shares a success story about a pipeline company that centralized their engineering documents using Crew's solutions. He explains how the company standardized on a common platform, improving training, knowledge sharing, and maintenance. Pete mentions the nine-month initial project and the ongoing partnership with the company for continuous improvement. He discusses the importance of staying ahead of the curve with new capabilities and innovations. ...

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website. Action Items [ ] Download the 5-step SEO checklist from the speaker's website SEOwithsenthil.com [ ] Implement the 5-step SEO process to rank for less competitive keywords and build authority [ ] Focus on creating high-quality, valuable content that meets the needs of the target audience [ ] Avoid going after highly competitive keywords right away and instead start with less competitive ones [ ] Understand the fundamentals of how Google works and what it values in order to improve SEO efforts Outline Introduction and Speaker Background Linda Fanaras introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency. Linda introduces Senthil Kumar, founder of SEO with Sentl, who will discuss his Five Step Jump Start SEO system. Senthil shares his key achievement of ranking for over 100 keywords on Google's first page and making over a million in revenue using SEO and word of mouth. Senthil confirms his success in his printing company and art studio without using any other marketing besides SEO and word of mouth. Importance of Ranking on Top Google Pages Linda asks Senthil why ranking on the top Google pages is important. Senthil explains that targeted traffic from SEO has a stronger buying intent compared to social media traffic. He emphasizes that SEO is cost-effective and less time-consuming once initial rankings are established. Senthil highlights the long-term benefits of SEO, which can continue to bring results even after reducing efforts. Strategies for Competitive Keywords Linda inquires about strategies for companies facing competition in highly competitive keywords. Senthil advises starting with less competitive keywords to build a foundation before targeting more competitive ones. He compares this approach to starting in local leagues before competing in international competitions. Senthil explains that less competitive keywords can provide baseline traffic and authority, which is crucial for future success. Understanding SEO Fundamentals Linda asks Senthil what the first step is for businesses to rank on Google's first page. Senthil emphasizes the importance of understanding SEO fundamentals and thinking from Google's perspective. He explains that Google aims to show the most relevant and engaging content to attract more users and advertisers. Senthil advises businesses to focus on creating high-quality content that meets the needs of users and aligns with Google's standards. Common SEO Mistakes and Keyword Research Linda asks Senthil about common mistakes businesses make in SEO. Senthil identifies keyword research as a critical step often overlooked by businesses. He explains the importance of understanding keyword demand, competition, and profitability. Senthil highlights the need to understand the intent behind keyword searches and create content that meets user needs. Creating

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Justin Wilson and Erik Hendriks  about "Data Distribution Service (DDS) the middleware that enables the free flow of data". Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. At the OMG SQ1 meeting in Reston, Virginia, he interviews Erik Hendriks and Justin Wilson about DDS (Data Distribution System). Erik, a senior architect at ZettaScale, has been involved with DDS for 20 years. Justin, a principal software engineer at Unity Foundation, explains the open-source implementation of DDS. DDS enables efficient data transfer without the need for applications to know the transport details. It supports a publish-subscribe model, ensuring data reliability and scalability. The conversation highlights DDS's role in modern data-intensive applications and its future focus on scalability, big data, and security. Action Items [ ] Explore the open DDS foundation website (open-dds.org) to learn more about the technology. [ ] Connect with Erik Hendriks on LinkedIn to discuss DDS and ZettaScale's other products. Outline Introduction and Purpose of the Podcast Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their bold and innovative work. The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, focusing on solving today's challenges. Scott MacKenzie introduces Erik Hendriks and Justin Wilson, who will discuss DDS (Data Distribution System). Background of Eric and Justin Erik Hendriks has been involved with DDS for 20 years and joined OMG during the standardization of DDS. Justin Wilson is attending his first OMG meeting and has a background in IoT applications involving DDS. Erik Hendricks is a senior architect at ZettaScale, fully involved in DDS for the last 20 years. Justin Wilson is a principal software engineer at Unity Foundation and Open DDS Foundation, previously involved with Object Computing. Explanation of DDS (Data Distribution System) DDS stands for Data Distribution System, which helps get data from its source to its destination efficiently. DDS decouples applications to such an extent that they don't need to know about each other's existence. DDS is unique compared to other middlewares due to its ability to efficiently and reliably distribute data. Justin Wilson explains the open-source implementation of DDS and its benefits, including efficiency and productivity. How DDS Works and Its Benefits DDS uses a data-centric approach, allowing applications to specify what data they need without knowing the source. DDS middleware handles the discovery and delivery of data, making applications simpler and more efficient. DDS can handle both unicast and multicast data delivery, optimizing data transmission based on the number of subscribers. DDS contracts specify the quality and reliability of data, ensuring consistent and efficient data flow. Real-World Applications and Implementation DDS is used in various industries, including manufacturing, where it simplifies data collection and distribution. DDS can be integrated into existing systems, reducing the need for custom solutions and ongoing maintenance. DDS offers flexibility in data collection, allowing for easy integration of new data sources and...

Industrial Talk is onsite at Accruent Insights and talking to Kristi Flores, CMO at Accruent about "It’s all about listening and solving today’s customer’s challenges". Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of customer engagement and collaboration at the Accruent Insights 2024 conference in San Antonio, highlighting the event's significance for the company and its 500 attendees. She emphasizes the company's focus on innovation, user-friendly products, and cloud-first strategy. Christie also mentions the integration of AI and machine learning, supported by Ford of, to enhance business operations across various departments. The conversation underscores the value of community, networking, and continuous improvement in technology. Action Items [ ] Connect with Kristi Flores, SVP of Marketing and Partner Programs at Accruent, on LinkedIn or through the company website to discuss Accruent's solutions and how they can help your business. [ ] Explore how Accruent is leveraging AI and cloud technology to enhance their products and services, and understand how these capabilities can benefit your organization. [ ] Participate in Accruent's future user conferences and events to stay engaged with the company's product roadmap, provide feedback, and collaborate with other customers. Outline Accruent Insights 2024 Overview Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of industrial professionals and their contributions. Scott mentions the current event, Accruent Insights 2024, held in San Antonio, Texas, highlighting its significance and the company's impact. Kristi Flores, the head of marketing and SVP of partner programs, joins the conversation, expressing her excitement about the event. Scott and Kristi discuss the venue's suitability for bringing people together, contrasting it with last year's venue at the Gaylord. Kristi Flores' Role and Event Importance Kristi introduces herself, detailing her responsibilities as the head of marketing and SVP of partner programs. Scott inquires about how Christie and her team distill the insights from the event into actionable items for customers. Kristi explains the various ways information is gathered, including one-on-one meetings and larger conferences, emphasizing the value of customer feedback. Kristi shares an example of a meeting where customer ideas sparked significant breakthroughs, highlighting the power of collaboration. Roadmaps and Innovation Scott asks about the roadmaps for each platform and solution, seeking clarification on how they are communicated to customers. Kristi describes the holistic vision for the company, focusing on connected ecosystems and efficient workflows. She provides examples of how products like Red Eye Maintenance are integrated to enhance customer experience. Kristi emphasizes the company's commitment to innovation, mentioning disruptive technologies like current space intelligence. User Experience and Cloud Strategy Scott and Kristi discuss the importance of user experience, aiming for intuitive interfaces that minimize clicks and provide immediate insights. Kristi highlights the company's focus on making products user-friendly and predictive, enhancing customer efficiency. Scott inquires about the company's transition to a cloud-first strategy, and Kristi confirms the...

Industrial Talk is onsite at FABTECH and talking to David Klotz, President at Precision Metalforming Association (PMA) about "Supporting the metalforming community for manufacturing success". Scott MacKenzie and David Klotz discuss the Precision Metalforming Association (PMA) and its role in the manufacturing industry. They highlight the impact of Hurricane Milton on Fabtech Orlando, noting a strong turnout of 16,000 attendees on the first day, with a total expected attendance of 30,000. PMA represents over 1,000 member companies, focusing on metalforming, fabrication, and AI integration. They emphasize the importance of AI in reducing quoting times and the role of PMA in providing training and networking opportunities. PMA also publishes a magazine and offers various resources to its members. Action Items [ ] Reach out to Diana Novak and the PMA membership team to discuss membership options. [ ] Follow up on getting a digital subscription to the Metalforming magazine. [ ] Explore PMA's online training platform, Metalform Edu, and how it can incorporate AI tools. Outline Welcome to Industrial Talk Podcast Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations. Scott thanks the listeners for their support and highlights the platform's dedication to industrial professionals worldwide. The podcast is sponsored by the Precision Metalforming Association (PMA). Scott mentions the current broadcasting location, FABTECH Orlando, and its significance. Introduction to David and FABTECH Orlando Scott introduces David, who is knowledgeable about PMA and its activities. David shares his excitement about the conference and mentions the impact of Hurricane Milton on the event. PMA and FABTECH partners are contributing to a relief fund for affected areas. David provides a QR code for attendees to contribute to the relief fund. FABTECH Orlando Attendance and Exhibitors David discusses the attendance and exhibitor numbers at FABTECH Orlando. Despite the hurricane, 2800 people registered for the show, and 16,000 attended the first day. The total expected attendance is around 30,000, with 1500 exhibitors and over 300 in the metalforming area. Scott praises the show for its variety of solutions and opportunities to "kick the tires" on new equipment. Explanation of Metalforming and Fabrication David explains the difference between metalforming and fabrication. Metalforming involves making parts using dies, often for high-volume production. Fabrication is for low-volume parts, typically using lasers to cut sheets of metal. PMA members often engage in both metal forming and fabrication, catering to various customer needs. Impact of AI on Manufacturing David highlights the growing interest in AI among PMA members. AI tools are being used for tasks like quoting, reducing the time from days to minutes. PMA is exploring AI training for members to help retain and transfer valuable knowledge. Scott and David discuss the hype around AI and the importance of practical training. PMA's Training and Networking Efforts PMA offers various training programs, including assessments and on-demand training through Metalform Edu. Training is a significant focus

Industrial Talk is onsite at IoT Solutions World Congress and talking to Yasmin Cofan, Marketing Specialist at PAL Robotics about "How robotics are deployed to improve efficiency and address the mundane". Scott MacKenzie interviews Yasmin Cofan from PAL Robotics at the IoT Solutions World Congress in Barcelona. Yasmin, originally from Brazil, has been with Pal for two years and is based in Barcelona. Pal Robotics, celebrating its 20th anniversary, designs and manufactures robots in Barcelona, with offices in France and Italy. They have three business units: intra logistics, mobile interaction, and select. Their retail solution, Stockbot, uses RFID technology to count and track stock, and can be deployed in one day. Pal Robotics employs around 100 people and is growing rapidly. Yasmin emphasizes the company's commitment to enhancing human life through robotics. Action Items [ ] Connect with Yasmin on LinkedIn [ ] Reach out to PAL Robotics to learn more about their robotics solutions Outline Introduction and Welcome Speaker 1 introduces Scott MacKenzie, highlighting his role in the industrial talk podcast. Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the importance of industrial professionals. The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain. Scott MacKenzie introduces Yasmin from PAL Robotics, setting the stage for the discussion about robotics. Yasmin's Background and Role Yasmin shares her background, mentioning she is from Brazil and has been working at PAL for two years. She is in the marketing department and has been living in Barcelona for about four years. Yasmin expresses her love for Barcelona, mentioning the weather and food. Scott MacKenzie and Yasmin discuss the importance of not eating paella for dinner, as it is traditionally a lunchtime dish. Overview of PAL Robotics Yasmin provides an overview of PAL Robotics, mentioning that the company is based in Barcelona and has offices in France and Italy. PAL Robotics was founded in 2004 and is celebrating its 20th anniversary. The company started with the first humanoid biped in Europe, designed to play chess. Yasmin explains that PAL Robotics has three business units: intra logistics, mobile interaction, and select. PAL Robotics' Retail Solution Yasmin discusses Stockbot, PAL Robotics' retail solution, which uses RFID technology to count and track stock. Stockbot can map out store settings and identify the most profitable areas. The robot can locate misplaced or missing items and provide accurate stock information. Scott MacKenzie inquires about the deployment time for Stockbot, and Yasmin explains it takes one day to install and can work autonomously in a store environment. Technology and Compliance at PAL Robotics Yasmin highlights that PAL Robotics is almost 90% engineers, making it a technology-oriented company. The company designs and manufactures its robots in-house, ensuring full integration and control. Yasmin mentions the challenges of obtaining CE marking for their robots and the importance of compliance with standards. Scott MacKenzie and Yasmin discuss the evolution of robots and their increasing integration into various industries. Future of Robotics and PAL Robotics Yasmin talks about the future of robotics, mentioning the advancements in humanoid robots and their applications in...

Industrial Talk is onsite at Accruent Insights and talking to Marvin Clark, CIO at Accruent about "Customer centric innovation to solve today’s industrial challenges". Scott MacKenzie interviews Marvin Clark, CIO of Accruent, at the Accruent Insights 2024 conference in San Antonio. Clark discusses his background in financial services and his current role at Accruent, emphasizing the company's focus on innovation, customer experience, and employee success. Accruent offers 14 products, with a focus on eight, and is working on integrating them further. Clark highlights the importance of big data, AI, and modern user interfaces, stressing the need for robust infrastructure to support these advancements. He advocates for cloud solutions over on-premises systems for better security and scalability. Clark can be contacted at [email protected]. Action Items [ ] Connect with Marvin Clark at [email protected] or on LinkedIn. [ ] Explore Accruent's product offerings and their approach to delivering innovative solutions to customers. [ ] Understand how Accruent is leveraging cloud technologies and data analytics to enhance the customer experience. Outline Introduction and Welcome Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and the people behind them. Scott welcomes listeners and thanks them for their support, highlighting the platform's mission to celebrate industry professionals. Scott describes the lively atmosphere at the conference in San Antonio, noting the buzz of people solving problems. Scott introduces Marvin Clark, CIO of Accruent, and sets the stage for the interview. Barbara Clark's Passion for Customer Engagement Marvin expresses his love for being around customers, enjoying the opportunity to hear about their struggles and successes. Scott notes the high level of engagement and energy among attendees, describing the atmosphere as infectious. Marvin appreciates the hard work and energy of the Accruent team, contributing to the positive vibe at the conference. Scott and Barbara engage in a light-hearted exchange about the love fest atmosphere. Marvin Clark's Background and Role at Accruent Marvin shares his background, detailing his 30 years in financial services before joining Accruent. He expresses his enthusiasm for facility management and Accruent's product offerings. Marvin highlights the support he receives from Accruent's parent company, Afford, and his positive experience working for the company. Scott inquires about the number of solutions Accruent offers, and Marvin explains they focus on their top eight products out of 14. Prioritizing Initiatives and Focusing on the Critical Few Scott asks Marvin about prioritizing initiatives as the CIO, given the numerous customer requests and internal strategies. Marvin explains Accruent's approach of focusing on the critical few, building a clear roadmap for the year, and sticking to it. He emphasizes the importance of delivering on promises to customers and improving the back office and employee experience. Marvin outlines the three pillars of Accruent's mission: innovation, customer experience, and employee success. Customer Feedback and Focus Areas Marvin discusses the feedback from the user community, highlighting their interest in big data, AI, and modern user interfaces. He stresses the importance of protecting customer data and...

Industrial Talk is onsite at DistribuTech and talking to Kevin Kucera with NW Signal Maintenance about "Ultra-Rapid Surge Arrester". Scott MacKenzie interviews Kevin Kucera from NW Signal Maintenance at Distribute Tech in Orlando, Florida. Kevin, a 34-year veteran in the electrical industry, discusses their niche services, including rail services and ultra-fast surge arresters. These arresters, developed in collaboration with Advanced Fusion Systems, operate in 300 nanoseconds and prevent electromagnetic pulse damage. They are compact, with a current range of 4-18 kV, and are designed to extend the life of lightning arrestor systems. Kevin emphasizes their importance in preventing equipment failures and reducing operational expenses. Contact details for NW Signal Maintenance are provided for those interested in their products. Action Items [ ] Reach out to Kevin Kucera to learn more about the ultra-fast surge arrester product. [ ] Connect with Kevin Kucera on LinkedIn to stay updated on the EMP protection technology. Outline Introduction and Welcome Scott MacKenzie introduces the podcast, emphasizing its focus on industrial innovations and professionals. Scott welcomes listeners and highlights the importance of celebrating industry professionals. The podcast is broadcasting live from Distribute Tech in Orlando, Florida, with around 17,000 attendees. Scott introduces Kevin Kucera, the guest, and mentions his company, NW Signal Maintenance. Kevin Kucera's Background Kevin shares his background, mentioning his 34-year career in the electrical industry and his experience in electrified transportation. He holds master electrical licenses in seven states and general engineering and contractor licenses in California. Kevin humorously recounts a story about meeting the president of the IBEW, Lonnie Stevenson, during a teacher training event in Ann Arbor. The story involves Kevin singing the national anthem and receiving a pen from Lonnie Stevenson. NW Signal Maintenance Overview Kevin provides an overview of NW Signal Maintenance, focusing on their rail services contract and specialized equipment. The company installs cell phone systems and tunnels, and they perform wheel flat detection and under-bridge truck equipment maintenance. NW Signal Maintenance is also developing a new business unit around ultra-fast surge arresters in collaboration with Advanced Fusion Systems. Scott and Kevin discuss the importance of ultra-fast surge arresters, which operate in 300 nanoseconds and prevent electromagnetic pulse damage. Technical Details of Ultra-Fast Surge Arresters Kevin explains that ultra-fast surge arresters extend the life of lightning arrestor systems and reduce operational expenses by minimizing equipment failures. The arresters shunt transients to Earth without interrupting the system, meeting and exceeding Mil Spec requirements. The technology is relatively new, with a low end of 4000 volts and an upper end of 18 KV, aiming to reach 72 KV in the future. Installation varies depending on whether it's done in an OEM switchgear or in the field, with live installations requiring shutdown procedures. Applications and Future Prospects Kevin sees the ultra-fast surge arresters being integrated into the grid to protect medium voltage equipment over the next 50 to 100 years. He compares the size of their product to a large coffee

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Greg Porter and Chris Tranchina with Sev1Tech about "Digital Twin solutions applied to the manufacturing of rockets". Scott MacKenzie hosts the Industrial Talk podcast, celebrating industry professionals and their innovations. At the OMG q1 meeting, Greg Porter and Chris Tranchina from Sev1Tech discuss their work on a digital twin of the Michoud Assembly Facility, funded by a NASA grant through LSU. The digital twin aims to simulate the manufacturing process of rockets for the Artemis program, using 3D laser scanning to capture the facility's current state. The project, still in progress, has scanned half the facility and is addressing issues like equipment tracking and optimizing crane operations. The ultimate goal is to simulate rocket builds, enhancing efficiency and reducing errors. Action Items [ ] Reach out to Greg Porter ([email protected]) to learn more about the project. [ ] Reach out to Chris Tranchina ([email protected]) to learn more about the project. [ ] Connect with Greg and Chris on LinkedIn to stay updated on their work. Outline Introduction and Welcome Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes listeners and highlights the passion and dedication of industry professionals. The podcast is broadcasting from the OMG q1 meeting, a gathering of problem solvers passionate about education, collaboration, and innovation. Scott introduces Greg Porter and Chris Tranchina, who are part of the digital twin Consortium and have presented earlier at the meeting. Background of Greg Porter and Chris Tranchina Greg Porter introduces himself as a senior systems architect with Sev1Tech. Chris Tranchina describes himself as a 3D animator and modeler, brought in for real-time expertise in rendering the digital twin. Scott MacKenzie asks about the digital thread and how it ensures data trust by leaving data in its authoritative system. Greg explains the digital thread's role in connecting source systems through APIs and exposing metadata to understand data relationships. Collaboration with LSU and NASA Greg discusses the partnership with LSU to build a digital twin of the Michoud Assembly Facility, funded by a NASA grant. The facility is used for assembling rockets for the Artemis program, including the Space Launch System, the Exploration Upper Stage, and the Orion spacecraft. The objective is to simulate the build of the rockets by understanding the current state of the facility through 3D laser scanning. The project is still a work in progress, with roughly half of the facility scanned so far. Challenges and Progress in the Digital Twin Project Scott MacKenzie inquires about the challenges faced in digitizing the facility without existing blueprints. Greg explains the importance of understanding the current state of the building to simulate the build process. The project includes scanning platforms, tooling, flight hardware, and the building itself to create a detailed digital model. Chris adds that the digital twin helps in optimizing manufacturing processes and addressing issues like...

Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM and integrating data from various sources like reality capture. Turner explains the benefits of a digital twin, including predictability in safety, cost, and schedule, and mentions that buildings consume 41% of the energy in the US. He advocates for a transformational approach to organizational change management to achieve these efficiencies. Action Items [ ] Send paper on digital twins and building energy usage. [ ] Reach out to John Turner at [email protected] to discuss further. Outline Introduction and Overview of Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends. Scott highlights the importance of the podcast in educating and collaborating within the industrial community. The episode features John Turner, CEO of Gafcon Digital, who is a leading voice in the world of digital twins. Scott encourages listeners to visit the Industrial Talk YouTube channel for additional slides and information. Introduction of John Turner and Gafcon Digital Scott MacKenzie welcomes John Turner to the podcast and asks for a brief introduction about himself and his company. John explains that Gafcon Digital focuses on developing a digital building lifecycle to improve efficiency in design, construction, and operations. John emphasizes the inefficiencies in the current design-construction-operational process due to silos and legal enforcement. Gafcon Digital targets serial builder-owner operators, particularly hyperscalers, retail, and life science sectors. Standardization and Efficiency in Construction Scott and John discuss the concept of standardizing construction processes, using McDonald's as an analogy for optimized design and building processes. John compares the construction industry's lack of standardization to the automotive industry's use of lean techniques. Scott and John explore the potential for standardizing data centers and other large-scale construction projects. John introduces the idea of digitizing the construction process to create a foundational data model using BIM (Building Information Modeling). Digital Twin and Reality Capture John explains the importance of digitizing the construction process to create a foundational data model using BIM. He discusses the role of BIM in integrating 2D, 3D, cost, schedule, embodied carbon, and document properties. John introduces the concept of reality capture, including 360 cameras, photogrammetry, laser scanning, and LIDAR, to bring real-time data into the design process. John differentiates between a visual twin and a digital twin, explaining the real-time monitoring and control capabilities of a digital twin. Challenges and Organizational Change Management Scott and John discuss the challenges of shifting the construction industry to a more efficient, digital-twin-based approach. John emphasizes that the transformation has more to do with organizational change management than technology. He explains the need for serial builders to change their processes to scale efficiently, especially for data centers. John outlines the three-step evolution of the construction process: planning, design, construction, and operation, with

Industrial Talk is onsite at IoT Solutions World Congress and talking to Giuseppe Serio, Vice President at Upstream Security about "Active cybersecurity visibility into your connected assets!". Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security. Action Items [ ] Connect with Giuseppe Serio on LinkedIn to further discuss cybersecurity in the automotive and IoT industries. [ ] Explore the services and solutions offered by Upstream.auto to address cybersecurity challenges. Outline Welcome and Introduction to Industrial Talk Podcast Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations. Scott MacKenzie thanks listeners and highlights the importance of industrial professionals in solving global problems. The podcast is being recorded at the IoT Solutions World Congress in Barcelona, Spain, with a strong recommendation for attendees to mark their calendars for the next event. Scott MacKenzie introduces Giuseppe from Upstream Security, focusing on cybersecurity in the automotive industry. Giuseppe's Background and Role in Cybersecurity Giuseppe introduces himself, mentioning his work with Upstream Security in Frankfurt, Germany, and their focus on making mobility safe and secure. Giuseppe explains his 20-year background in the automotive industry, including roles at IBM and consulting. The conversation shifts to the complexity of modern vehicles, with up to 100 million lines of code, compared to the 2 million lines in an F-15 fighter jet. Giuseppe emphasizes the importance of cybersecurity in the context of autonomous vehicles, given their increasing complexity and potential vulnerabilities. The Necessity of Cybersecurity in Autonomous Vehicles Scott MacKenzie and Giuseppe discuss the sophistication of autonomous vehicles and the need for robust cybersecurity measures. Giuseppe highlights the potential risks associated with cyber attacks on autonomous vehicles, including the possibility of causing widespread congestion or harm. The conversation touches on the importance of continuous monitoring and understanding of cyber threats to ensure vehicle safety. Giuseppe mentions the regulatory changes in 2022 and 2024, requiring compliance and risk management in the automotive industry. Approaches to Cybersecurity in the Automotive Industry Giuseppe outlines the steps for building resiliency against cyber attacks, including raising the bar, building secure by design, and constant monitoring. The discussion includes the importance of understanding and addressing anomalies, as sophisticated cyber attacks can be difficult to distinguish from normal vehicle behavior. Giuseppe provides examples of how cyber attacks can manifest in real-world scenarios, such as remote car control and the potential for misuse. The conversation emphasizes the need for a proactive approach to cybersecurity,...

Industrial Talk is onsite at Accruent Insights and talking to Richard Leurig, President of Accruent about "A comprehensive connected asset management solution". Scott MacKenzie and Richard Leurig discuss the Accruent Insights 2024 conference in San Antonio, emphasizing the importance of customer feedback and innovation. Richard, the new president of Accruent, highlights the company's shift from individual products to interconnected ecosystems, known as the "better everyday way." Accruent serves diverse industries, including higher education and asset management, offering solutions for space planning, facilities maintenance, and asset management. The conversation also touches on the rapid pace of technological change, the role of AI, and the importance of cybersecurity. Richard emphasizes Accruent's commitment to continuous improvement and customer-centric innovation. Action Items [ ] Connect with Richard Leurig on LinkedIn or email him at [email protected] to learn more about Accruent. [ ] Explore Accruent's solutions and how they can help manage facilities and assets across the entire lifecycle. Outline Welcome and Introduction to the Event Scott MacKenzie welcomes listeners to the Industrial Talk podcast and introduces the event, Accruent Insights 2024, being held in San Antonio. Scott and Richard discuss the Riverwalk in San Antonio, expressing their admiration for the area. Scott sets the stage for the podcast, mentioning the focus on Accruent and the users at the event. Richard shares his excitement about the conference and its purpose. Insights from the Conference Richard explains that the conference is not just about roadmaps but also about gathering insights from customers. He mentions that feedback from the previous year's conference significantly influenced their innovation. The conference aims to understand common trends across different customer segments. Scott acknowledges the importance of customer feedback and insights in driving innovation. Richard's Role and Vision for Accruent Scott asks Richard about his role as the new president of Accruent and his vision for the company. Richard emphasizes building an innovation culture and maintaining a customer-first approach. He discusses the transition from individual point products to interconnected ecosystems, known as the "better everyday way." Richard highlights the importance of continuous improvement and adapting to the ever-changing needs of their customers. Overview of Accruent's Products and Services Scott inquires about Accruent and the technologies that make up the company. Richard explains that Accruent serves a diverse group of customers, primarily in workplace and higher education. He details the various products and services offered, including space planning, facilities maintenance, lease administration, and asset management. Richard mentions the integration of IoT, predictive maintenance, and anomaly detection in their solutions. Change Management and Internal Transformation Scott asks how Accruent helps companies transition to their comprehensive solutions. Richard describes the internal transformation process, which involved combining best-in-class products into cohesive solutions. He explains the concept of "de-silification" and the importance of serving customers with a full set of solutions. Richard notes that the momentum behind this transformation was...

Industrial Talk is talking to Abby Smith with Team Pennsylvania and Ronn Cort with Dunmore about "Team PA's Factory of the Future resource". Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses with Abby Kantor and Ronn Cort from Team Pennsylvania the importance of collaboration in manufacturing. Team Pennsylvania, a nonprofit since 1997, fosters collaboration between government, business, and education to support Pennsylvania's economy, particularly in manufacturing. They offer resources like the "Factory of the Future" website, which helps manufacturers integrate technology and connect with local support. Ronn shares how his company, Dunmore, restructured its maintenance and engineering teams using these resources. The conversation emphasizes the need for actionable, long-term strategies to support manufacturers' digital transformation. Action Items [ ] Manufacturers can visit PAmanufacturingfuture.com to take a quiz and identify where they are on their technology integration journey and find local resources to help them. [ ] Dunmore will continue working to restructure their organization to better focus on automation, including potentially creating an on-site training center. [ ] Manufacturers can contact Team Pennsylvania via their website or email if interested in getting involved. Outline Introduction to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott highlights the importance of manufacturing and the platform's goal to celebrate industrial professionals. The episode features Abby and Ronn from Team Pennsylvania, an organization dedicated to manufacturing solutions. Scott encourages listeners to visit the Team Pennsylvania website and reach out for collaboration opportunities. Introduction of Abby and Ronn Scott MacKenzie welcomes Abby and Ronn to the podcast, emphasizing their roles at Team Pennsylvania. Abby introduces herself as the President and CEO of Team Pennsylvania, a nonprofit organization focused on collaboration for Pennsylvania's economy. Ronn introduces himself as the President of Dunmore, a mid-sized manufacturer specializing in specialty films, foils, tapes, textiles, and specialized coatings. Scott and Ronn discuss the importance of collaboration and the role of Team Pennsylvania in supporting manufacturers. Overview of Team Pennsylvania Abby explains that Team Pennsylvania was founded in 1997 and focuses on collaboration between government, business, and education for Pennsylvania's economy. The organization hosts the Manufacturing Competitiveness Collaborative, involving manufacturers, business leaders, government leaders, organized labor, and education institutions. The goal is to ensure the health of manufacturing in Pennsylvania through collaboration and technology integration. Ronn shares his experience with Team Pennsylvania, highlighting the organization's role in supporting manufacturers and its public-private partnership model. Manufacturing Competitiveness Collaborative Abby describes the Manufacturing Competitiveness Collaborative as a platform for manufacturers to work together on common challenges. The collaborative focuses on integrating technology into manufacturing and ensuring that manufacturers have the resources they need. Ronn emphasizes the...

Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasized OMG's open process for determining standards through RFIs, contrasting it with ISO's more guideline-focused approach. He encouraged active participation in OMG to shape standards, offering a competitive advantage in the market. OMG's efforts aim to provide concrete, technical standards, unlike ISO's general advice. Action Items [ ] Issue a request for information to determine needed AI standards. [ ] Get involved in OMG's standards development process by becoming a member and attending meetings. Outline Introduction and Participant Roles Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman, the OMG CEO and chairman. Claude Baudoin introduces himself as the owner and principal at cebe IT and Knowledge Management, based in San Rafael, California. Claude mentions his extensive background in software engineering, IT management, and his long association with OMG, including his roles in various task forces and working groups. The focus of the podcast is on AI standards, and Claude is co-chairing the AI Platform Task Force for OMG. Timing of AI Standards Bill Hoffman discusses the rapid evolution of AI and the timeliness of discussing AI standards. Claude shares an anecdote from 1993 about the premature standardization debate and how it eventually led to the development of the Unified Modeling Language (UML). The fundamental issue is that lack of standards can lead to significant time wasted on interoperability and portability issues, hindering innovation. The goal is to identify when standards are needed to allow developers to focus more on innovation rather than technical challenges. Examples of AI Standards Needed Claude explains the current work on portability of neural network models with the help of Zephyr Solutions. The challenge is that neural network models cannot be easily moved from one platform to another due to the lack of a standard representation. Another area of interest is image classifiers, where there is a need for a standard to handle large datasets and descriptions of images. Other potential standards include metadata for data sets and semantic tagging of information, which are widely needed. Determining AI Standards Bill asks how OMG determines which AI standards are needed. OMG has an open process that involves issuing requests for information (RFIs) to gather input from the general public, not just OMG members. In 2019, NIST issued an RFI, but it was five years old and did not address the current landscape, including the rise of large language models. OMG is considering issuing a new RFI to gather more up-to-date input on needed standards. OMG's Approach to AI Standards Bill inquires about how OMG's efforts differ from other organizations like ISO and IEEE. ISO's standards are more like guidelines, while OMG focuses on more precise, technically detailed standards. OMG collaborates with ISO and IEEE, feeding specifications to ISO and having a liaison with IEEE's project group on AI terminology and data formats. OMG's work is more concrete and provides specific models and formats for users and developers. Getting Involved in OMG ...

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chris Ganacoplos with Preforce and Tim Schilbach with Penacity about "A connected industrial world requires sound cyber protection and compliance". Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and continuous compliance standards, emphasizing the importance of secure infrastructure and policy frameworks like NIST 800-171. Tim, from Penacity, highlights the Cybersecurity Maturity Model Certification (CMMC) designed to protect industrial secrets from adversaries. They stress the need for dynamic, adaptive security measures that balance innovation with compliance. Both experts advise businesses to seek professional help, consult authoritative sources, and establish a robust corporate governance program to navigate cybersecurity effectively. Action Items [ ] Educate yourself on applicable frameworks like NIST SP 800-171. [ ] Consult with certified professionals to assess your organization's security gaps and develop a roadmap. [ ] Reach out to Chris and Tim on LinkedIn for cybersecurity guidance. Outline Introduction and Meeting Setup Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations. The meeting is held at OMG Reston, Virginia, and is the Q1 meeting with a focus on problem solvers. Scott introduces Chris and Tim, who are in the hot seat for the discussion. Chris and Tim share their backgrounds: Chris from Perforce, focusing on DevSecOps and continuous compliance, and Tim from Penacity, specializing in industrial security and critical infrastructure. Background on DevSecOps and CMMC Chris explains his role at Perforce, focusing on DevSecOps and continuous compliance standards. Tim provides a detailed background on CMMC (Cybersecurity Maturity Model Certification), its purpose, and its relevance to the defense industrial base. Tim highlights the importance of CMMC in protecting industrial secrets and the implications for national security. The discussion touches on the dynamic nature of cybersecurity standards and the need for continuous compliance. Challenges in Maintaining Compliance Chris discusses the importance of securing infrastructure and the role of policies in maintaining compliance. Tim explains the complexity of dynamic environments and the need for continuous documentation and monitoring. The conversation covers the challenges of ensuring compliance in rapidly changing environments and the importance of having a robust change control process. Tim emphasizes the role of technology platforms like Puppet in automating compliance checks and maintaining security baselines. Creating a Culture of Compliance Scott and Tim discuss the importance of creating a culture of compliance within organizations. Tim highlights the role of leadership in driving a culture of compliance and the need for effective communication and collaboration. The conversation touches on the importance of automation in reducing costs and improving compliance. Tim shares insights on the role of consultants and technology partners in helping organizations navigate compliance challenges. Practical Steps for Small Businesses Scott asks about practical steps for...

Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combines elements of condition-based and preventive maintenance, emphasizing operator involvement over traditional maintenance programs. Training for ODSR includes safety protocols, environmental awareness, communication skills, and continuous process improvements. Resistance to ODSR stems from a shift in mindset and management practices. Safety devices are crucial for maintaining safety and reliability in ODSR. Action Items [ ] Address potential sources of resistance to ODSR like changing traditional mindsets. [ ] Discuss how electrical safety devices factor into ODSR. [ ] Continue future podcast discussions on ODSR in more detail. Outline Introduction to Operator Driven Safety and Reliability (ODSR) Lee Murray introduces the podcast episode, focusing on operator-driven safety and reliability (ODSR). Lee welcomes Brad Nanna, Senior Vice President of Sales and Marketing for IRISS, to discuss ODSR. Brad Nanna explains that ODSR is about empowering operators to take ownership of equipment and processes. The goal is to allow operators to identify potential issues and implement corrective action plans before problems occur. Empowering Operators Over Traditional Maintenance Approaches Lee compares the operator's close relationship with equipment to a car owner's familiarity with their vehicle. Brad Nanna discusses the traditional maintenance programs: break-fix, time-based, and condition-based maintenance. He explains that ODSR combines elements of condition-based maintenance and empowers operators to act on issues. The focus is on operators, who are closest to the equipment and best suited to address issues efficiently. Training and Skills for ODSR Lee inquires about the specialized training required for operators involved in ODSR. Brad Nanna outlines the training needed, including safety protocols, environmental awareness, and communication skills. He emphasizes the importance of continuous process improvements to enhance safety and reliability. The training program aims to save time, resources, and money while ensuring safety and reliability. Challenges and Resistance in Implementing ODSR Lee asks about potential sources of resistance when implementing ODSR. Brad Nanna identifies a change in mindset as the primary challenge, requiring a shift from traditional maintenance approaches. He stresses the importance of involving operators, who are often overlooked in traditional programs. The goal is to help facilities and plant managers think differently about safety and preventive maintenance programs. Integration of Safety Devices in ODSR Lee asks how electrical maintenance safety devices fit into the ODSR concept. Brad Nanna explains the importance of safety equipment and protocols in ensuring safety at work and home. He mentions various associations, such as NEC, NFPA, IEEE, and NESA, that provide safety standards. The focus is on keeping people safe while maintaining facility uptime and protecting mechanical and electrical assets. Conclusion and Future Discussions Lee thanks Brad Nanna for the overview of ODSR and expresses interest in discussing it further in future podcasts. Brad Nanna encourages listeners to

Industrial Talk is onsite at PowerGen 24 and talking to Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering about "Carbon Capture Sequestration for Enhanced Oil Recovery". Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin DeBoer from Gas Liquid Engineering discuss their work in carbon capture, emphasizing the need for reliable and affordable energy. They explain the process of capturing CO2 from flue gas using amine solutions, purifying it, and either sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The conversation also touches on the challenges and potential of renewable energy, particularly sustainable aviation fuel and renewable diesel from canola oil. Gas Liquid Engineering's EPCM services span various energy sectors, including oil and gas, power generation, and renewables. Action Items [ ] Contact Clarke or Caitlin through Gas Liquid Engineering's website or booth at Power Gen for more information. [ ] Visit Power Gen 2025 to learn more about developments in the power generation industry. [ ] Continue innovation efforts to improve carbon capture technologies and find commercial applications for captured carbon. Outline PowerGen 24 and Conference Introduction Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the event's focus on industry professionals and innovations. The podcast is broadcasting live from PowerGen 24 in New Orleans, Louisiana, with a reminder to mark Power Gen 25 on the calendar. Scott introduces Clarke Ellis and Caitlin DeBoer, who are attending the conference to discuss carbon capture in power generation projects. Caitlin and Clark share their positive experiences at the conference, noting the busy schedule and industry support. Discussion on Reliable and Affordable Energy Scott MacKenzie asks Caitlin about the goal of having both reliable and affordable energy. Caitlin emphasizes the importance of consumers not having to sacrifice essentials like groceries or sports for affordable energy. Clarke adds that the goal is to provide energy that doesn't cost more than necessary. The conversation highlights the challenges and consumer perspectives on energy costs. Carbon Capture Technologies and Applications Scott MacKenzie transitions to discussing carbon capture with Clark Ellis. Clarke explains the high-level process of capturing CO2 from flue gas, including the use of amine solutions and the need to purify and dehydrate the captured gas. Caitlin elaborates on the options for carbon utilization, including sequestering it or selling it for commercial use, such as enhanced oil recovery or industrial applications. The discussion covers the various applications and commercial partnerships for carbon utilization. Challenges and Improvements in Carbon Capture Scott MacKenzie inquires about the current state of carbon capture technology and its impact. Clarke mentions a large project sequestering 2 million tons of CO2 per year, emphasizing the need for continuous improvement and economic viability. The conversation touches on the challenges of making carbon capture economically feasible for power producers. Clarke highlights the ongoing efforts of bright minds globally to solve these challenges. Gas Liquid...

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies. Action Items [ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies. [ ] Purchase and read Barry's book on differentiation on Amazon and leave a review. [ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie. Outline Introduction to Industrial Talk Podcast Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals. The episode's theme is introduced: differentiation and its importance in business success. Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation. Barry LeBeau's Introduction and Background Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications. He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves. Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP. He highlights the importance of finding and promoting what makes a company unique. Defining Differentiation Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors. He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees. Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability. Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch. Implementing Differentiation in Manufacturing Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery. He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention. Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation. Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement. Challenges and Roadblocks in Implementing Differentiation Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out. Barry shares that clients must be willing to be vulnerable and open to new ideas to...

Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the formation of the Disruptive/Transformative Technologies team, and the drivers for digital twin technology in pharma, including industry trajectory and regulatory expectations. He highlights the importance of cross-industry collaboration and the potential of digital twins in manufacturing, compliance, and process validation, emphasizing their role in expediting product development and improving patient outcomes. Action Items [ ] Attract other pharmaceutical companies to join the Digital Twin Consortium and contribute to working group efforts. [ ] Develop a charter and focus areas for the Pharma and Regulatory Working Group. [ ] Explore applications of digital twins across the pharmaceutical product development and manufacturing lifecycle. Outline Introduction and Welcome Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes Bill Hoffman and Doug Kiehl to the OMG podcast series. Karen highlights OMG's role in driving industry standards and building tech communities, and introduces the focus on the Digital Twin Consortium (DTC). Bill Hoffman introduces Doug Kiehl, Senior Director at Eli Lilly and Company's Disruptive/Transformative Team and Digital Twin Center of Excellence, and chair of the DTC's new pharma and regulatory Working Group. Doug Kiehl thanks Karen and Bill for the introduction and expresses his gratitude for organizing the podcast. Doug Kiehl's Background and Role at Eli Lilly Doug Kiehl shares his 30-year tenure at Eli Lilly, his experience in product development, and his roles in various capacities with government and private industry. He mentions his background as a mass spectrometrist and analytical chemist, and his role in forming the Disruptive/Transformative Technologies team at Eli Lilly. Doug explains the two main drivers for forming the Disruptive/Transformative Technologies team: industry trajectory and regulatory expectations. He highlights his involvement with the Product Quality Research Institute (PQRI) and his role as the chair for the PQRI steering committee, which includes FDA and Health Canada stakeholders. Formation of the Disruptive/Transformative Technologies Team Doug discusses the formation of the Disruptive/Transformative Technologies team one year ago, driven by the need for digital transformation in the pharmaceutical industry. He emphasizes the importance of cross-collaborative partnerships, mentioning his liaison with various industries, including defense, Air Force Research Labs, Army Research Labs, and NASA. Doug expresses his satisfaction with the Digital Twin Consortium for enabling access to these partnerships and advancing their goals. Bill Hoffman acknowledges Doug's impressive background and the strong connection between different industries applying digital twin technology. Charter and Importance of Digital Twins in Pharma Doug outlines the charter of the new working group, focusing on attracting other pharmaceutical companies to join the Digital Twin Consortium. He highlights the broad application of digital twin technology throughout the pharmaceutical product development and manufacturing life cycle, including supply chain and post-launch life cycle management. Doug mentions the importance of modeling clinical trials to minimize...

Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!". Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events. Action Items [ ] Analyze trends and technologies to cover for next year's event. [ ] Look into potentially adding healthcare as a focus vertical. [ ] Promote and provide information on next year's event. Outline Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations. The podcast aims to highlight the efforts of men and women in various industries. Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place. The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain. Introduction of Mark and Event Overview Scott introduces Mark, the head of the event, and asks him about his experience. Marc expresses excitement and satisfaction with the event, noting its success and positive feedback. Scott mentions the shift from theoretical AI discussions to practical applications. Mark highlights the international focus of the event, with delegations from China, India, and the US. International Focus and Program Changes Marc explains the effort to make the event more international, including bringing in delegations from various countries. The program direction has shifted from the IIC to the International Society of Automation (ISA). Scott praises the event's layout and the level of knowledge gained from attending. Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security. Digital Transformation and Cybersecurity Scott discusses the importance of digital transformation and connected strategies in manufacturing. Marc emphasizes the connection between IoT devices, data collection, and cybersecurity. The event aims to address the growing number of connected devices and the need for robust cybersecurity measures. Scott appreciates the comprehensive approach to cybersecurity at the event. Disruptive Technologies and Future Trends Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event. Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits. Scott praises the team's efforts in organizing the event and the positive feedback from participants.

Optimize B2B Email Messaging Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market. Action Items [ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas. [ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails. [ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach. Outline Introduction and Guest Background Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency. Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth. Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing. Naomi thanks Linda for having her and expresses her excitement for the conversation. Addressing Email Marketing Misconceptions Linda asks Naomi to address common misconceptions about email marketing in the B2B space. Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text. She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks. Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging. Email Marketing Funnel and Techniques Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it. Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails. She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted. Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users. Personalizing Email Campaigns Linda asks Naomi about the number of emails to send and how to personalize them effectively. Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority. She recommends including details like their location, university, and relevant business news to make the emails more personal. Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate. Building Buyer Personas and Research Methods Linda asks Naomi about research methods for building accurate buyer personas. Naomi explains the challenges of B2B research and...

Industrial Talk is onsite at Xcelerate 24 and talking to Jay Hack, Vice President of Operations with Fluke Reliability about "Investing in innovation to significantly improve asset reliability". Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company's non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima's technology with Fluke's existing solutions and explore new partnerships to expand their connected reliability ecosystem. Action Items [ ] Integrate Azima acquisition more fully within 1 year to allow seamless data integration between Fluke's existing solutions and Azima's AI capabilities. [ ] Continue exploring partnerships around areas like spare parts management, connected worker solutions, and other modalities to expand Fluke's predictive maintenance offerings. [ ] Connect with Jay Hack via email ([email protected]) or LinkedIn to learn more about Fluke reliability's solutions. Outline Introduction and Welcome to Accelerate 2024 Scott MacKenzie welcomes listeners to the Industrial Talk podcast, highlighting the event's focus on industry professionals and their contributions. Scott introduces the guest, Jay Hack, and mentions Jay's role as Vice President of Business Operations for Fluke Reliability. Jay shares his experience from the previous year's event, where he lost his voice due to excessive celebrating. Scott and Jay engage in small talk about the event's atmosphere and the busy schedule. Jay Hack's Role and Fluke Reliability Overview Jay provides a background on his role, including leading MNA and partnerships, general management of the non-destructive testing (NDT) business, and overseeing the Florida Business System (FBS). Scott asks Jay to explain NDT, and Jay describes it as non-destructive testing, focusing on eddy current inspection of steel rods. Jay explains the niche market of NDT and its importance in the steel production process. Jay mentions that Fluke Reliability is a global leader in this niche market, with a long-standing business model. Discussion on AI and Azima Acquisition Scott shifts the conversation to AI, noting its ubiquity and the challenges in applying it across various applications. Jay explains the acquisition of Azima and its integration with Fluke Reliability's existing offerings. Jay describes how Azima's AI technology enhances predictive maintenance by making vibration analysts more efficient. Jay highlights the benefits of Azima's business processes and AI architecture in improving maintenance efficiency. Integration of Azima and Future Expectations Scott inquires about the integration of Azima with Fluke Reliability's existing solutions. Jay explains that the integration is still in progress but is ahead of expectations, with a focus on enhancing current offerings. Jay discusses the future expectations of Azima, including expanding and deepening predictive maintenance capabilities. Jay mentions the exploration of new partnerships and categories, such as spare parts management and connected worker solutions. ...

Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics' unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices. Action Items [ ] James to speak at an upcoming outage conference in Calgary on downtime and reliability. [ ] CAP Logistics to help customers with rapid response for emergencies like a $20k/minute well outage. [ ] Listeners to connect with James on LinkedIn to learn more about CAP Logistics. Outline Introduction and Overview of Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. Scott highlights the importance of integrating uptime solutions to improve reliability and minimize downtime. Scott encourages listeners to use the Industrial Talk platform to amplify their messages and connect with the industrial community. Introduction of James Mickle and CAP Logistics Scott MacKenzie asks James Smejkal about his background and current role at CAP Logistics. James shares his 28-year tenure at CAP Logistics, starting as a salesperson and rising to his current position. James explains CAP Logistics' approach to transportation, emphasizing their customized solutions and long-term employee tenure. James discusses the company's focus on technology and understanding customer needs to provide personalized service. CAP Logistics' Unique Approach to Logistics James elaborates on CAP Logistics' technology-driven approach, developed by their in-house IT team. He emphasizes the importance of understanding customer needs and integrating with their operations to provide seamless service. James mentions the company's commitment to continuous improvement and innovation in the logistics industry. Scott and James discuss the concept of "logistics as a service" and how CAP Logistics provides comprehensive solutions to address customer pain points. Challenges and Opportunities in the Logistics Industry James talks about the dynamic nature of the logistics industry and the impact of technology on business practices. He highlights the importance of having a reliable logistics partner to ensure timely delivery and minimize downtime. James mentions the upcoming Outages Conference in Calgary, where he will speak on downtime and reliability. Scott and James discuss the critical role of logistics in maintaining business continuity and the importance of planning for outages. Planning for Outages and Reliability Strategies James outlines the importance of having a plan for outages to minimize downtime and maximize efficiency. He shares statistics on the prevalence of unplanned outages in industrial companies and their financial impact. James emphasizes the need for proactive maintenance and monitoring to prevent unplanned outages. Scott and James discuss the role of diagnostic equipment

Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens' Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications. Action Items [ ] Develop alternative modules and form factors beyond the Argo platform to serve diverse verticals and use cases. [ ] Integrate additional sensors like pressure sensors, microphones, and cameras optimized for different environments into Argo and partner devices. [ ] Focus on building enterprise-grade solutions from the start with considerations for durability, safety, and workforce needs. Outline Introduction and Overview of the Meeting Karen Quatromoni introduces herself as the Director of Public Relations for Object Management Group (OMG) and welcomes the participants to the OMG podcast series. The focus of the meeting is on the augmented reality for enterprise Alliance (AREA), an OMG program aimed at accelerating AR adoption. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, particularly focusing on hardware. Brian Hamilton and Nima Shams are introduced as key speakers, with Brian being the Head of Marketing and Sales for DigiLens and Nima the Vice President and GM of DigiLens. Discussion on Augmented Reality and Video Pass-Through Christine Paray discusses the importance of seeing the real world in AR and questions the relevance of video pass-through in industrial environments. Brian Hamilton emphasizes that there is no one-size-fits-all approach in AR and VR, highlighting the diverse use cases in industrial and enterprise settings. Brian mentions the impact of the Apple Vision Pro and other products on the AR space, noting the importance of spatial computing and the need for true AR in real-world applications. Nima Shams elaborates on the concept of synthetic AR, contrasting it with true AR, and discusses the limitations of video pass-through in industrial settings. Sensors and Sensory Capabilities in AR Devices Christine Paray shifts the conversation to the importance of sensors in AR devices, comparing the evolution of cell phones to the current state of AR eyewear. Nima Shams explains the role of sensors in the Argo platform, including multiple cameras, GNSS radio, pressure sensors, and microphones, to ensure ambient awareness and spatial computing. The discussion highlights the need for devices to be aware of the user's environment and present information at the right time without distracting from reality. Brian Hamilton adds that sensors are use case-specific and need to be vertically focused, emphasizing the importance of integrating sensors for different industries and applications. Diversity of Devices and Customization Christine Paray discusses the need for a diverse range of devices and displays in AR, noting that current offerings tend to be limited to specific form factors. Brian Hamilton outlines DigiLens' three lines of business: manufacturing waveguides, partnering with other companies, and developing their own products like the Argo...

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about "Digital Twin - Real efficiency, real savings to optimizing your building assets". Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry. Action Items [ ] Reach out to Sarah Causey at [email protected] for more information about Implexus Labs and digital twins. Outline Introduction and Welcome to the Podcast Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and their innovations. The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, highlighting the attendees as problem solvers. Scott MacKenzie introduces Sarah Causey from Implexus Labs, who will discuss digital twins and her involvement in the consortium. Sarah Causey humorously mentions feeling comfortable being the "dumbest fish in the pond" and shares her background. Sarah Causey's Background and Career Journey Sarah Causey shares her background, including her upbringing in the South, living in Houston, Texas, and now residing in Raleigh, North Carolina. She discusses her transition from the architecture and design industry to working as a design technology expert, focusing on BIM, VR, AR, and animations. Sarah mentions her drone pilot license and her natural transition into digital twins, given her experience in various design fields. She explains the evolution of design from pen and paper to 3D models and the integration of live data from IoT. Joining the Digital Twin Consortium Scott MacKenzie appreciates Sarah's involvement in the digital twin consortium and acknowledges the rapid pace of market changes. Sarah explains that Implexus Labs, founded in 2023, is a startup with a team of experienced professionals in visualization, gaming, and virtual design. The consortium offers a platform for young professionals to contribute to the future of the industry without dominating it. Sarah emphasizes the passion and belief within the team about the potential of digital twins. Passion for Digital Twins and Energy Efficiency Scott MacKenzie questions the necessity of digital twins and their potential to create problems or solve them. Sarah shares her passion for digital twins, citing the misconception that energy consumption decreased during the pandemic due to remote work. She explains that buildings still operated on mechanical schedules, leading to increased energy consumption. Sarah believes digital twins can help facilities operate more efficiently and effectively through AI and real-time data collection. Financial ROI and Practical Implementation Scott MacKenzie and Sarah discuss the financial return on investment (ROI) of digital twins,...

The discussion with Todd Beckerdite, a Senior Manager of Maintenance Foundation at Ajinomoto Foods, focused on the integration of AI in maintenance and reliability. Richard Leurig highlighted the evolution of generative AI, emphasizing its seamless integration into workflows. Todd discussed the potential of AI in creating decision trees for maintenance, reducing downtime, and predictive maintenance. He also mentioned the importance of connecting older equipment to modern communication devices for data collection. The conversation also touched on the interplay of AI, IoT, and sustainability, and the need for accurate data gathering for regulatory reporting and energy efficiency. Action Items [ ] Investigate adopting AI technologies to help with maintenance tasks like decision trees for troubleshooting [ ] Continue conversations on how emerging AI capabilities can be integrated into day-to-day work without users knowing they interact with AI [ ] Evaluate ability to connect existing equipment sensors to gather more operational data for predictive maintenance Outline In the News: AI and Facilities Management Eric Cook introduces the episode and the guest, Todd Beckerdite, who is an expert in maintenance and operations. Richard Leurig discusses the evolution of generative AI (Gen AI) and its seamless integration into workflows. Richard inquires if AI will become so commonplace that users won't know they're interacting with it. Eric believes AI will become part of daily life, with future developments still to be seen. Challenges and Accuracy of AI in Maintenance Richard mentions issues with AI tools like ChatGPT and Google Bard, questioning how to ensure accuracy. Eric explains the evolution of AI models towards accuracy and the importance of getting information right in facilities management. Richard imagines AI tools helping with factory floor repairs, referencing Microsoft HoloLens. Eric agrees, noting AI's potential to summarize information from multiple sources and guide technicians. Todd Beckerdite on AI Adoption in Maintenance Richard introduces Todd Beckerdite and asks about AI adoption in maintenance and reliability. Todd Beckerdite mentions limited AI use in his company but expresses interest in AI for decision trees and troubleshooting. Todd discusses the potential for AI to reduce downtime by eliminating guesswork in maintenance. Todd also mentions VR in oil and gas and the military, suggesting AI could interface with VR for maintenance. Predictive Maintenance and IoT Integration Eric asks Todd about the interplay of AI, IoT, and other automation in predictive maintenance. Todd discusses the goal of true predictive maintenance and the current state of predictive technologies like SCADA, oil analysis, and vibration analysis. Todd emphasizes the need for AI to build its own upper and lower limits for alerts based on equipment performance. Todd highlights the importance of connecting older equipment to modern communication devices for data collection. Sustainability and Energy Efficiency in Manufacturing Richard and Todd discuss the integration of sustainability initiatives with predictive maintenance and energy usage. Todd explains Ajinomoto's initiatives to reduce energy footprint and waste, including recycling and optimizing utility bills. Todd inquires about the impact of equipment failures and replacements on sustainability. Todd mentions the company's efforts to recycle materials and reduce wastewater and food solids. Regulatory Reporting and Energy...

Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication. Action Items [ ] Reach out to Linda Fanaras and her agency Millennium for marketing support. [ ] Listen to Linda's B2B Brand 180 podcast for educational content. [ ] Connect with Linda on LinkedIn or via her website for further discussions. Outline Introduction to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market. Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories. Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions. Introduction of Linda Fanaras Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast. Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her. Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success. Scott expresses his excitement about the upcoming conversation with Linda. Linda Fanaras' Background and Millennium Agency Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm. Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue. Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts. Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website. The Importance of a Responsive Website Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google. Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers. Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines. Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads. The Role of Social Media and Public Relations Linda discusses the importance of social media, especially LinkedIn, for B to B marketing. Linda explains that social media can help companies build a strong online presence and engage with their audience. Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively. Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking...

Industrial Talk is onsite at DistribuTech and talking to Bill Cappel and Kyle Slagle with Cross Discipline Engineering about "In a rapidly changing utility market, listening and driving to a solution is key". Scott MacKenzie hosts an industrial podcast from Distribute Tech in Orlando, highlighting the importance of innovation and problem-solving in the utility and power industries. Bill Cappel and Kyle Slagle from Cross Discipline Engineering discuss their roles in addressing complex challenges such as achieving carbon neutrality without sacrificing reliability. They emphasize the need for prioritizing goals, understanding client needs, and staying updated with regulatory changes. They also stress the importance of standardization and updating outdated standards. Bill and Kyle share their backgrounds in military and utility operations, respectively, and offer their services through Cross Discipline Engineering, encouraging listeners to reach out for solutions. Action Items [ ] Reach out to Cross Discipline Engineering through their website at crossdiscipline.com or on LinkedIn. [ ] Contact Scott MacKenzie on the Industrial Talk podcast platform to promote technologies, solutions, or events. [ ] Attend conferences like Distributech and PowerGen to see innovations and network with others in the utility and energy industries. Outline Introduction and Conference Overview Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the focus on industry professionals and innovations. Scott MacKenzie mentions the current location at Distribute Tech in Orlando, Florida, and introduces the guests, Bill Cappel and Kyle Slagle. Bill and Kyle discuss their experiences at the conference, emphasizing the importance of networking and innovation. Scott MacKenzie shares a conversation with a fellow attendee, Jim, about the rapid pace of technological advancements in the industry. Kyle Slagle's Background and Role Kyle Slagle introduces himself as a Solutions Expert, focusing on partnering with clients to find solutions to their problems in the power industry. Kyle explains his background in the power industry, including his 14 years with an IOU and his role as Director of Engineering. Scott MacKenzie and Kyle discuss the evolving nature of the utility industry, particularly in grid management and matching supply and demand. Bill Cappel shares his background, detailing his 21 years in the military and his current role as Director of Field Services at Cross Discipline Engineering. Challenges in Achieving Carbon Neutrality Scott MacKenzie and Kyle discuss the challenges of achieving carbon neutrality while maintaining reliability and avoiding excessive costs. Kyle emphasizes the importance of prioritizing goals and addressing them progressively to avoid overwhelming clients. Bill Cappel highlights the need for utilities to identify their main problems and work towards solving them without sacrificing reliability. Scott MacKenzie and Kyle agree on the importance of understanding market demands and guiding clients towards long-term solutions. Cross Discipline Engineering's Approach Bill Cappel outlines Cross Discipline Engineering's four-step process: understanding client needs, anticipating solutions, communicating expectations, and executing the...

Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling, Solutions Architect at Wabtec Corporation about "Achieving sustainable solutions in transportation with data!". Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company's role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech's products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds. Action Items [ ] Reach out to Mark Kraeling on LinkedIn to learn more about Wabtec's projects. [ ] Promote industrial talk podcast and services to find guests and sponsors. Mention it is a central location. [ ] Consider attending next year's IoT Solutions World Congress in Barcelona for great content and people. Outline Introduction and Welcome to Industrial Talk Podcast Mark introduces Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations. Scott MacKenzie thanks listeners for their support and mentions the current broadcast location at IoT Solutions World Congress in Barcelona. Scott MacKenzie introduces the guest, Mark Kraeling, and mentions his previous appearances on the show. Mark acknowledges the introduction and expresses his appreciation for being on the show again. Discussion on Sustainability and Conference Content Scott MacKenzie and Mark Kraeling discuss the evolution of the conference, noting a shift towards sustainability and environmental impact. Mark Kraeling highlights the importance of doing something positive for the environment, beyond just collecting data. Scott MacKenzie reflects on the rapid technological advancements and the challenges of keeping up with them. Mark Kraeling agrees, emphasizing the positive changes in the conference's focus and content. Introduction of Mark Kraeling and Wabtec Scott MacKenzie asks Mark Kraeling to provide a background on himself and Wabtec. Mark Kraeling introduces himself as a solutions architect at Wabtec, based in Melbourne, Florida, with 27,000 employees worldwide. Mark Kraeling explains Wabtec's role in various industries, including transportation and mining, and its global presence. Scott MacKenzie recalls their previous conversation and mentions Wabtec's acquisitions, including Favela Corporation and GE Transportation. Wabtec's Focus on Sustainability and Efficiency Scott MacKenzie inquires about changes in Wabtec's approach since their last conversation. Mark Kraeling explains that Wabtec is now working closely with customers to meet sustainability goals, particularly in fuel savings. Mark Kraeling provides statistics on the efficiency of rail transportation in the United States, highlighting its environmental benefits. Scott MacKenzie is surprised by the efficiency of rail transportation, noting the significant amount of freight it can move with less fuel consumption. Coordination and Efficiency in Rail Transportation Mark Kraeling describes the logistics involved in moving freight by rail, including the coordination of

Industrial Talk is onsite at SMRP 31 and talking to Brian Hronchek, Principal Trainer at Eruditio about "In the oversaturated world of Technology it always gets down to the people". Scott MacKenzie and Brian Hronchek discuss the importance of people in industrial innovation and the challenges faced in the reliability, maintenance, and asset management sectors. Brian shares his background, including his service in the Marines and transition to the reliability field at US Steel. They highlight the disconnect between the availability of technology and the lack of trained personnel, attributing it to a shift in corporate focus from employees and customers to shareholders in the 1970s. Brian emphasizes that investing in employee training and development can increase retention and productivity. They conclude that a cultural shift towards valuing people is crucial for long-term success in industry. Action Items [ ] Connect with Brian Hronchek on LinkedIn. [ ] Highlight Brian's company Eruditio or solutions on the industrial talk podcast. [ ] Attend the next SMRP conference for asset management, maintenance, and reliability professionals. Outline Introduction and Conference Overview Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industrial professionals and their innovations. Scott highlights the current location at SMRP's 31st annual conference, noting the significant presence of technology and people. Scott encourages listeners to visit smrp.org for resources related to reliability, maintenance, and asset management. Scott introduces Brian Hronchek, who is attending the conference for the first time, and asks for his first impression. Brian Hronchek's Background and Military Experience Brian shares his professional journey, starting with his service in the Marines from 1997 to 2007, where he worked on F-18 aircraft. Brian met his wife, an engine mechanic, during his time in the Marines, and they started a family in 2000. Brian was selected for an officer program and attended Purdue University, where he earned an aerospace engineering degree. Brian's military experience, particularly in the infantry, helped him develop strong people skills, which he later applied in the reliability profession. Transition to Reliability and Industry Challenges Brian discusses his transition to Exelon as a maintenance manager, where he was introduced to reliability but found it poorly implemented. Brian applied for a reliability position at US Steel and quickly realized the importance of reliability principles, which aligned with his military experience. Scott and Brian discuss the challenges of embracing reliability and asset management within organizations, emphasizing the need for continuous education. Brian explains the root cause of these challenges, tracing it back to the shift in corporate focus from employees and customers to shareholders in the 1970s. Impact of Corporate Focus on Training and Maintenance Brian attributes the decline in training and maintenance to the influence of Milton Friedman and the shift towards shareholder focus. Scott shares a personal experience of a company going public and the immediate change in focus from customers to shareholders. Brian and Scott discuss the disconnect between the need for trained personnel and the reluctance of organizations to invest in training and retention. Brian emphasizes the importance of understanding where real value is created, such as job planning

Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about "Customized IoT touchpoints for electric signage and smart stores". Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry. Action Items [ ] Explore more sustainable power solutions for ESL to add more features. [ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow's ESL solutions. [ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display. Outline E-paper technology for retail pricing and management. Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe. Sally discusses her experience in the industry and the company's innovations. Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology. Sally explains how ESL signage is managed through software dashboards. Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology. Electronic shelf labeling technology and its future potential. Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology. Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company's efforts to make it more sustainable. Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! SALLY LIANG'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/亚苑-梁-82b699130/ Company LinkedIn: https://www.linkedin.com/company/hanshow/ Company Website: https://www.hanshow.com/en PODCAST VIDEO: https://youtu.be/jJnTyDGJUOQ THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/...

Industrial Talk is onsite at PowerGen and talking to Vince Marino, President with Empowering Pumps and Equipment about "Real marketing solutions to amplify your message and opportunities". Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one's immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition. Action Items [ ] Reach out to Vince Marino about amplifying your company's voice. [ ] Connect with Vince for his contact information and insights on success. [ ] Consider putting your podcast on the Industrial Talk platform. Outline Industrial innovations and marketing strategies with a guest speaker. Vince Moreno discusses digital media marketing for empowering pumps and equipment. Vince discusses their experience in the pump industry, mentioning their role at a company called Midden Dwarfs and their involvement in a trade show in Chicago. Marketing and advertising strategies for businesses. Vince Marino discusses the importance of brand recognition and how it can be achieved through digital marketing campaigns. Marino provides examples of small and large companies, highlighting their different marketing needs and strategies. Vince shares their experience in transitioning from print to digital media, finding it not that bad. Vince's company provides valuable information to engineers through their website, helping them quickly find relevant data. Digital marketing, lead generation, and ROI tracking. Vince emphasizes the tactical nature of digital advertising, providing data-driven results. Vince emphasizes the importance of tracking leads and their sources to understand their effectiveness. Vince highlights the value of providing evidence of leads and their impact on business, such as a 5% increase in revenue. Speaker invites existing customers to virtual meetup during COVID-19 pandemic. Marketing and sales strategies, emphasizing the importance of building relationships and providing value to potential customers. Vince emphasizes the importance of repetition in building credibility and respect. Vince and Scott MacKenzie discuss the value of giving without expecting anything in return. Speaker encourages others to break out of their comfort zones and try new approaches to reach a wider audience. Vince Marino is a must-connect person for podcast success. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get...

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Dennis Dokter, Smart City Lead with Nexus Leeds about "Smart City - A journey to improving the quality of life". Scott MacKenzie and Dennis Dokter discussed the evolution of smart cities beyond digitization, emphasizing the importance of prioritizing quality of life and involving the community in the development process. Later, they explored the role of Nexus and White Rose Park in fostering innovation and making cities smarter, with a focus on partnerships with universities and businesses. They also discussed the importance of scaling innovation in local communities, highlighting the need for trust, public engagement, and policy considerations. Finally, they emphasized the importance of measuring the impact of new technologies and interventions in real-life settings. Action Items [ ] Interested parties can contact Dennis via the Nexus Leeds website or LinkedIn to learn more about opportunities to get involved. [ ] Scott will provide all contact details for Dennis in the podcast for listeners interested in learning more. Outline "Smart Cities" and its development with a focus on improving quality of life. Scott MacKenzie welcomes listeners to Industrial Talk Podcast, discusses Smart Cities with Dennis Dokter from University of Leeds. Dennis: Community is passionate about their work, and Scott MacKenzie is impressed by their dedication. Scott MacKenzie: Smart cities are about improving quality of life, not just digitizing products and services. Using technology to improve city infrastructure and quality of life. Scott MacKenzie and Dennis discuss the importance of engaging citizens in the development of new technologies. Dennis explains how Nexus and White Rose Park can be used as test beds and living labs for new technologies. Companies developing innovative solutions for carbon accounting, air quality, and mental stress in the veterinary industry. Innovation, smart cities, and economic growth. Dennis discusses the criteria for becoming a member of Nexus, which includes innovation and collaboration with the university. Dennis showcases a smart city project in partnership with White Rose Park and Morley in Leeds, using data sets to measure the impact of interventions. Dennis discusses how people's behavior around delivery robots is changing, from initial skepticism to normalization. Research shows that as people become more accustomed to seeing delivery robots, they begin to adapt their behavior around them. Dennis hopes to gain trust from industry, policy makers, and society through collaboration. Innovation is core to economic growth, as every job in R&amp;D needs jobs in the periphery, leading to increased jobs and economic activity. Using public engagement to improve urban planning. Dennis emphasizes the importance of public engagement and trust in the development of new technologies. Dennis discusses the potential for scaling the concept of random control groups within the region and beyond. Dennis Dokter talks about Nexus Leeds and their mission to impact the future positively. Scott MacKenzie encourages listeners to engage with OMG's Q1 meeting and Industrial Talk platform. If interested in being on the Industrial Talk show, simply <a href="https://industrialtalk.com/contact/"...

Industrial Talk is onsite at Xcelerate 24 and talking to Steven Hudson, Director of Professional Services with Fluke Reliability about "Vibration solutions to effectively and efficiently monitor your assets". Scott MacKenzie and Steven Hudson discussed the use of advanced vibration monitoring and analytics in industrial settings, while Stephen Hudson emphasized the importance of vibration analysis in asset management. They highlighted the benefits of wireless sensors, automated diagnostics, and real-time monitoring, with Hudson emphasizing the value of high-quality data and accurate analysis. Action Items [ ] Contact Steven Hudson via LinkedIn or email at [email protected] for more information about Fluke Reliability's vibration monitoring solutions. [ ] Attend Fluke Reliability's Accelerate conference in 2024 to learn more about their offerings. [ ] Consider partnering with Fluke Reliability to implement their wireless monitoring and automated diagnostic services. (Potential customers) [Throughout] Outline Vibration analysis and automation in industrial settings. Stephen Hudson, 35-year vibration analysis veteran, discusses asset management. Steven focuses on automated diagnostics with azimuth DLI wireless sensor. Vibration monitoring technology for industrial machines, including device attachment, communication, and data analysis. Steven explains that the device is attached to the asset using adhesives and wire pass mesh network. Steven praises the ease of use and robustness of the devices, with one instance of a device reporting to the wrong gateway. Steven explains how Azima Connect works, including device-to-gateway-to-cloud connection and data analysis by a group of 30 analysts. Azima Connect sends faulty data to human analysts for final review and sends results back to customers in a timely manner. Vibration analysis and predictive maintenance with Fluke Reliability. Wireless sensors simplify vibration analysis for new customers, while experienced analysts struggle with data overload. Steven advocates for preserving historical data to inform predictive maintenance decisions (12 words) Steven believes that relevant data is data that indicates machine condition at time of diagnostic (13 words) Steven Hudson of Fluke Reliability discusses vibration solutions for maintenance and asset management. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! STEVEN HUDSON'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/steven-hudson/ Company LinkedIn: <a href="https://www.linkedin.com/company/fluke-reliability/"

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority. Action Items [ ] Conduct video interviews to capture authentic language for more engaging AI-generated content. [ ] Build out target personas using Chuck's online persona building tool. [ ] Schedule a 90-minute Title Wave content strategy session with Chuck. [ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information. Outline Using AI for content marketing, with a focus on foundational documents and target audience. Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively. Chuck: Identify target audience before using AI tools (0:01:41) Linda: Micro-segment audience for tailored content (0:03:56) Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity. Chuck suggests using AI to create page titles and metadata that accurately reflect content. Chuck recommends using AI to analyze content and make it more helpful and comprehensive. Chuck suggests using video interviews to capture authentic language and nuances of a brand's voice. Starting with authentic content created by humans can result in more authentic and real content, according to Chuck. Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data. Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook. Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props. Speaker suggests using AI to analyze competitors' content and establish topical authority in industry. Using AI for content creation, including tips for long-form content and strategies for effective content waves. Chuck: Start with outline, write individual topics, then build long-form content. Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together. Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand. Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation. AI can be used to create high-quality content, but it's important to have a strategy and commitment to see it through.

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Jorge Maia and Rebeca Sousa with Crazy Tech Labs about "Merging AI with Digital Twin, IoT, IIoT to solve real problems". The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approaches. Key arguments included the transformative impact of digital twins, the challenges of device authentication and security, and the significance of contextualization in IoT data quality. The speakers emphasized the importance of aligning AI and IoT innovations in industry, while also highlighting the challenges of leveraging AI in IoT and digital twin. The potential of merging AI and digital twins to solve real-world problems in industry was also discussed, with a focus on the importance of collaboration, education, and having the right people with the right skills to innovate and create resilience in business. Action Items [ ] Look into security practices for IoT devices on customer sites. [ ] Share contact details (LinkedIn, Instagram) with the host. [ ] Promote Crazy Tech Labs services and technology solutions on the Industrial Talk Podcast. Outline IoT, digital twins, AI, and problem-solving in industry. Scott MacKenzie welcomes Jorge to the podcast and praises his problem-solving skills. Jorge shares his experience at the OMG q1 meeting in Reston, Virginia, where he learned about AI, IoT, and digital twins. Rebecca, a computer scientist and PhD candidate, discusses IoT, digital twins, and AI projects in Brazil and the US. Jorge, a mechatronic engineer, shares his experience working with IoT and digital twins at Crazy Tech Labs, and how he met Dan in a conference in San Francisco. AI, IoT, and digital twin technology, with a focus on practical applications and the importance of understanding AI. Jorge emphasizes the importance of researching the market and listening to others before solving a problem. Jorge and Scott MacKenzie discuss the potential of edge computing and AI inference in solving real-world problems. Jorge: Solving problems without putting costs ahead, looking into clients' needs, and using technology that's already available. Rebeca: Importance of standardizations in AI to avoid dangerous situations where people say whatever they want. Rebeca emphasizes the practical applications of AI, such as saving time and providing insights, while Speaker 2 highlights the importance of understanding the problem and using the right tools. AI and IoT, data quality, and digital twins. Scott and Speaker 2 discuss AI's impact on IoT and digital twin, with Speaker 2 viewing it as a tool for composing solutions. Jorge emphasizes the importance of context in AI and IoT, citing the need for accurate data to create a digital twin. Rebeca discusses various approaches to ensuring data accuracy in IoT, including using AI to identify patterns and detect deviations in time series data. AI, digital twins, and IoT solutions for industrial efficiency. Digital twins provide contextualization to identify security issues in IoT devices. Rebeca discussed the importance of AI in detecting inconsistencies in data and improving confidence in results. Jorge highlighted the challenges of choosing the right IoT solutions in a rapidly evolving market. Scott...

Industrial Talk is onsite at DistribuTech and talking to Bill Johnson, President and CEO of  TDi Technologies about "Protecting your connected assets with Console Works". Scott MacKenzie and Bill Johnson discussed the challenges of remote access in industrial environments, particularly in terms of cybersecurity. Bill explained how his company's product, Console Works, provides secure remote access to assets while controlling who can access them. Scott emphasized the importance of separating insiders and vendors, and Bill highlighted the need to validate users and keep the platform free of viruses and malware. The speakers also discussed the importance of directly connecting to industrial control systems for security and accuracy, and the need for zero trust foundations in critical infrastructure security. They stressed the value of validating information from multiple sources to ensure accuracy and security. Action Items [ ] Contact Bill Johnson or visit consoleworks.com to learn more about ConsoleWorks and how it can provide secure remote access for industrial control systems. [ ] Share the Industrial Talk Podcast on other platforms to continue educating others, collaborating on innovations, and changing the world securely. [ ] Consider attending Distributech next year for more conversations on connecting industrial systems securely. Outline Remote access security in industrial environments. Bill Johnson, industry expert on remote access and cybersecurity, joins the show. Speaker discusses TDI Technologies' unique remote access solution for industrial environments. Remote access security and asset management. Scott MacKenzie explains how their product validates users and controls access to assets. Product acts as a "man in the middle" to ensure secure connections and logging of unencrypted traffic. Bill explains how to set up the product to monitor and analyze endpoints, with onboarding assets from integrations with tools like Dragos or Nozomi. Bill discusses how to provide credentials for endpoints, with options for either product ownership or business choice, and setting up taking a day's time. Securing remote access to critical infrastructure. Speaker explains how product simplifies network access for end users. Bill emphasizes data security and automation in connected infrastructure. Cybersecurity for critical infrastructure using data and AI. Bill explains how their product collects device configuration settings directly from the endpoint. Bill highlights the benefits of validating information from multiple sources, including devices, tools, and vendors. Ralph wants Scott to use data from multiple sources to build a trusted picture of a device. Bill Johnson from TDI Technologies discusses cybersecurity and remote access solutions. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “<a...