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Greg Bray and Kevin Weitzel
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world.
Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.
Learn more at https://www.buildermarketingpodcast.com.
Episode #244: Digital Transformation for Home Builders - Brent Bommes
This week on The Home Builder Digital Marketing Podcast, Brent Bommes of RCT Built joins Greg and Kevin to discuss how home builders can transform business with technology and innovation. https://www.buildermarketingpodcast.com/episodes/244-digital-transformation-for-home-builders-brent-bommes
26:5620/11/2024
Episode #243: Driving More Qualified Home Buyer Traffic - Erin Yarbrough
This week on The Home Builder Digital Marketing Podcast, Erin Yarbrough of Ideal Homes and Neighborhoods joins Greg and Kevin to discuss the home builder digital marketer’s role in driving more qualified home buyer traffic. https://www.buildermarketingpodcast.com/episodes/243-driving-more-qualified-home-buyer-traffic-erin-yarbrough
26:4513/11/2024
Episode #242: 2024 Home Builder Digital Marketing Summit Recap - Greg Bray and Kevin Weitzel
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin recapture moments from the 2024 Home Builder Digital Marketing Summit. They give a synopsis of the speakers, roundtable discussions, and the marketing and OSC education tracks. If you could not make it this year, listen to this week's episode to learn more about what you missed. Don't forget to mark your calendars for the 2025 Home Builder Digital Marketing Summit coming in September in Atlanta, Georgia. https://www.buildermarketingpodcast.com/episodes/242-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel
31:3006/11/2024
Episode #241: The Value of Data Management - Kyle Lintala
This week on The Home Builder Digital Marketing Podcast, Kyle Lintala of BILT Solutions joins Greg and Kevin to discuss the value of data management systems for home builders. https://www.buildermarketingpodcast.com/episodes/241-the-value-of-data-management-kyle-lintala
24:2430/10/2024
Episode #240: Becoming a Golden Online Sales Counselor - Terrell Turner
This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder. https://www.buildermarketingpodcast.com/episodes/240-becoming-a-golden-online-sales-counselor-terrell-turner
32:0323/10/2024
Episode #239: Examining the Economics of Home Building - Joel Berner
This week on The Home Builder Digital Marketing Podcast, Joel Berner of realtor.com joins Greg and Kevin to discuss how examining current economics can help home builders understand new construction market conditions. https://www.buildermarketingpodcast.com/episodes/239-examining-the-economics-of-home-building-joel-berner
31:0316/10/2024
Episode #238: Got an Online Sales Counselor? - Rachel Starratt
This week on The Home Builder Digital Marketing Podcast, Rachel Starratt of Red Door Homes joins Greg and Kevin to discuss why every home builder should have an online sales counselor. https://www.buildermarketingpodcast.com/episodes/238-got-an-online-sales-counselor-rachel-starratt
28:3909/10/2024
Episode #237: Leveraging AI in Home Building Marketing - Jason Rhoads
This week on The Home Builder Digital Marketing Podcast, Jason Rhoads of Rhoads Creative joins Greg and Kevin to discuss how home builders can leverage AI in digital marketing to gain insights and improve efficiency. https://www.buildermarketingpodcast.com/episodes/237-leveraging-ai-in-home-building-marketing-jason-rhoads
25:2302/10/2024
Bonus Episode : 2024 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and peers, good food, and fun. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel
16:5730/09/2024
Episode #236: The Power of Content Marketing - Spencer Powell
This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell
34:2925/09/2024
Episode #235: Connecting Builders With New Home Buyers - Sarah Cook
This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Home Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers. https://www.buildermarketingpodcast.com/episodes/235-connecting-builders-with-new-home-buyers-sarah-cook
23:2018/09/2024
Episode #234: New Construction Home Buyer Trends - Qadra Evans
This week on The Home Builder Digital Marketing Podcast, Qadra Evans of Zillow New Construction joins Greg and Kevin to discuss the 2024 Zillow New Construction Consumer Housing Trends Report and what the results reveal about new construction buyers. https://www.buildermarketingpodcast.com/episodes/234-new-construction-home-buyer-trends-qadra-evans
23:4011/09/2024
Episode #233: Online Homebuyer Mystery Shopping Results - Leah Fellows and Carol Morgan
This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process. https://www.buildermarketingpodcast.com/episodes/233-online-homebuyer-mystery-shop-results-leah-fellows-and-carol-morgan
38:0704/09/2024
Episode #232: Generational Marketing in Home Building - Sara Gutterman
This week on The Home Builder Digital Marketing Podcast, Sara Gutterman of Green Builder Media joins Greg and Kevin to discuss how generational marketing can help home builders attract and engage the right home buyer with the right message at the right time. https://www.buildermarketingpodcast.com/episodes/generational-marketing-in-home-building-sara-gutterman
37:1528/08/2024
Episode #231: Leveraging Automation and AI for Growth - Jason Benedict
This week on The Home Builder Digital Marketing Podcast, Jason Benedict of Automation Agency joins Greg and Kevin to discuss how home builders can leverage automation and AI to improve efficiency and grow business. https://www.buildermarketingpodcast.com/episodes/231-leverating-auotmation-and-ai-for-growth-jason-benedict
25:3121/08/2024
Episode #230: Returning to Home Builder Marketing Basics - Jake Kaplan
This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing. https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan
27:3614/08/2024
Episode #229: Advocating for Housing Affordability - David Belman
This week on The Home Builder Digital Marketing Podcast, David Belman of Belman Homes joins Greg and Kevin to discuss how home builders can advocate for housing affordability. https://www.buildermarketingpodcast.com/episodes/229-advocating-for-housing-affordability-david-belman
32:0107/08/2024
Episode #228: Building Connection With Home Buyers - Christopher Brown
This week on The Home Builder Digital Marketing Podcast, Christopher Brown of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey. https://www.buildermarketingpodcast.com/episodes/228-building-connection-with-home-buyers-christopher-brown
27:1831/07/2024
Bonus Episode: AI in Home Building: A Practical Approach - Bill Gelbaugh and Al Trellis
On this bonus episode of The Home Builder Digital Marketing Podcast, Al Trellis of The Home Builder’s Network and Bill Gelbaugh of OutHouse join Kevin to discuss the practical applications of AI in home building. https://www.buildermarketingpodcast.com/episodes/bonus-episode-ai-in-home-building-a-practical-approach-bill-gelbaugh-and-al-trellis
53:2829/07/2024
Episode #227: Customer-Focused Home Builder Teams - Craig Neal
This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams. https://www.buildermarketingpodcast.com/episodes/227-customer-focused-home-builder-teams-craig-neal
28:1824/07/2024
Episode #226: Home Builder Marketing is All About the Math - Renee Stowe
This week on The Home Builder Digital Marketing Podcast, Renee Stowe of Renee Stowed Marketing Solutions joins Greg and Kevin to discuss how consistently collecting and analyzing data can boost home builder digital marketing efforts. https://www.buildermarketingpodcast.com/episodes/226-home-builder-marketing-is-all-about-the-math-renee-stowe
23:5717/07/2024
Episode #225: Female Perspectives in Home Building - Jennifer Johnson
This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of Olivia Clarke Homes joins Greg and Kevin to discuss the value female perspectives bring to the home building industry. https://www.buildermarketingpodcast.com/episodes/225-female-perspectives-in-home-building-jennifer-johnson
26:1810/07/2024
Episode #224: Creating Compelling Copywriting - Ben Culbreth
This week on The Home Builder Digital Marketing Podcast, Ben Culbreth of Culbreth Copywriting joins Greg and Kevin to discuss how home builders can create compelling copywriting that connects with potential home buyers. https://www.buildermarketingpodcast.com/episodes/224-creating-compelling-copywriting-ben-culbreth
28:0603/07/2024
Episode #223: Creating a Stellar Home Buyer Experience - Shawn McGuire
This week on The Home Builder Digital Marketing Podcast, Shawn McGuire of Celebrity Homes joins Greg and Kevin to discuss why home builders must create a stellar home buyer experience, especially in the current housing market. https://www.buildermarketingpodcast.com/episodes/223-creating-a-stellar-home-buyer-experience-shawn-mcguire
27:1026/06/2024
Episode #222: Creating Impactful Visual Content - Jacob Bettis
This week on The Home Builder Digital Marketing Podcast, Jacob Bettis of Insignia Studios joins Greg and Kevin to discuss how strategic planning can help home builders create, share, and track impactful visual content. https://www.buildermarketingpodcast.com/episodes/222-creating-impactful-visual-content-jacob-bettis
31:0219/06/2024
Episode #221: Being an AI-Ready Home Builder Marketer - Matt Brutsche
This week on The Home Builder Digital Marketing Podcast, Matt Brutshe of 500 Rockets Marketing joins Greg and Kevin to discuss how home builder digital marketers can become AI-ready. https://www.buildermarketingpodcast.com/episodes/221-being-an-ai-ready-home-builder-marketer-matt-brutsche
32:5412/06/2024
Episode #220: Utilizing AI in Home Building Processes - Doug Newell
This week on The Home Builder Digital Marketing Podcast, Doug Newell of Swarmalytics joins Greg and Kevin to discuss how home builders can use AI to optimize building processes and make accurate sales predictions. https://www.buildermarketingpodcast.com/episodes/220-utilizing-ai-in-home-building-processes-doug-newell
30:5205/06/2024
Episode #219: Sales and Marketing: Whose Job Is It? - Part 1 - Carol Morgan and Kimberly Mackey
This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing and Kimberly Mackey join Greg and Kevin to discuss the roles of home builder sales and marketing teams and how they can work together to drive success. https://www.buildermarketingpodcast.com/episodes/219-sales-and-marketing-whose-job-is-it-part-1-carol-morgan-and-kimberly-mackey
32:5329/05/2024
Episode #218: Successful Online Sales Counselors - Amberly Mioduszewski
This week on The Home Builder Digital Marketing Podcast, Amberly Mioduszewski of Melia Homes Joins Greg and Kevin to discuss how home builders can ensure the success of their Online Sales Counselors. https://www.buildermarketingpodcast.com/episodes/218-successful-online-sales-counselors-amberly-mioduszewski
29:4522/05/2024
Episode #217: Social Media Strategies for Home Builders - Courtney Stewart
This week on The Home Builder Digital Marketing Podcast, Courtney Stewart of Demin Marketing joins Greg and Kevin to discuss the most effective social media strategies and platforms for home builders. https://www.buildermarketingpodcast.com/episodes/217-social-media-strategies-for-home-builders-courtney-stewart
39:1715/05/2024
Episode #216: No Leads Left Behind With an OSC - Felicia Berry
This week on The Home Builder Digital Marketing Podcast, Felicia Berry of Viera Builders joins Greg and Kevin to discuss how online sales counselors can bridge the gap between home builder sales and marketing teams to ensure no leads are left behind. https://www.buildermarketingpodcast.com/episodes/216-no-leads-left-behind-with-an-osc-felicia-berry
28:1608/05/2024
Episode #215: Maintaining a Strong Home Builder Website - Dennis O'Neil
This week on The Home Builder Digital Marketing Podcast, Dennis O’Neil of Oneil Interactive joins Greg and Kevin to discuss how important maintenance is in creating a strong and successful home builder website. https://www.buildermarketingpodcast.com/episodes/215-maintaining-a-strong-home-builder-website-dennis-oneil
36:3901/05/2024
Episode #214: The Benefits of Outsourcing Digital Marketing - Mindy Lepp
This week on The Home Builder Digital Marketing Podcast, Mindy Lepp of LEPPDESIGN joins Greg and Kevin to discuss the benefits of outsourcing home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/214-the-benefits-of-outsourcing-digital-marketing-mindy-lepp
28:1024/04/2024
Episode #213: Learning From Other Home Builder Experts - Jim Work
This week on The Home Builder Digital Marketing Podcast, Jim Work of Silverthorne Homebuilders joins Greg and Kevin to discuss how learning from other home builders’ knowledge and experience can improve business. https://www.buildermarketingpodcast.com/episodes/213-learning-from-other-home-builder-experts-jim-work
29:5017/04/2024
Episode #212: Fostering Trust With Homebuyers - Hayley Selden
This week on The Home Builder Digital Marketing Podcast, Hayley Selden of Valiant Spaces joins Greg and Kevin to discuss how home builders and remodelers can foster trust with homebuyers. https://www.buildermarketingpodcast.com/episodes/212-fostering-trust-with-homebuyers-hayley-selden
24:4610/04/2024
Episode #211: Expanding Social Media Marketing - Bridget Cramer
This week on The Home Builder Digital Marketing Podcast, Bridget Cramer of Lindus Construction joins Greg and Kevin to discuss how home builders and remodelers can use social media to expand marketing efforts. https://www.buildermarketingpodcast.com/episodes/211-expanding-social-media-marketing-bridget-cramer
24:0003/04/2024
Episode #210: Creating Connection With Homebuyers - Jessica Fritz
This week on The Home Builder Digital Marketing Podcast, Jessica Fritz of J.Cor Architecture joins Greg and Kevin to discuss how home builders can connect with homebuyers by creating unique home buying experiences. https://www.buildermarketingpodcast.com/episodes/210-creating-connections-with-homebuyers-jessica-fritz
26:3527/03/2024
Episode #209: Providing an Excellent Homebuyer Experience - Derek Schairer and Luke Groesbeck
This week on The Home Builder Digital Marketing Podcast, Derek Schairer and Luke Groesbeck of Foundation join Greg and Kevin to discuss how to provide an excellent homebuyer experience that creates happier homeowners and more efficient and profitable home builder teams. https://www.buildermarketingpodcast.com/episodes/209-providing-an-excellent-homebuyer-experience-derek-schairer-and-luke-groesbeck
30:1120/03/2024
Episode #208: Growing Your Home Builder Business - Randy Stanbury
This week on The Home Builder Digital Marketing Podcast, Randy Stanbury of 4 Level Coach joins Greg and Kevin to discuss how to successfully grow your home builder business. https://www.buildermarketingpodcast.com/episodes/208-growing-your-home-builder-business-randy-stanbury
26:1013/03/2024
Episode #207: The Power a CRM Can Offer Home Builders - Tyler Stouder
This week on The Home Builder Digital Marketing Podcast, Tyler Stouder of Homebuilder Ops joins Greg and Kevin to discuss the power a CRM can offer home builders through tracking, managing, and analyzing customer interactions and data. https://www.buildermarketingpodcast.com/episodes/207-the-power-a-crm-can-offer-home-builders-tyler-stouder
23:3406/03/2024
Bonus Episode: 2024 IBS Best Sales and Marketing Tips - Greg Bray and Kevin Weitzel
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin share brief but valuable sales and marketing tips from experts at the 2024 International Builders' Show. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-ibs-best-sales-and-marketing-tips-greg-bray-and-kevin-weitzel
10:3504/03/2024
Episode #206: Integrating New Home Builder Technology - Melissa Morman
This week on The Home Builder Digital Marketing Podcast, Melissa Morman of Built4f joins Greg and Kevin to discuss how home builders can successfully integrate new technology into their businesses. https://www.buildermarketingpodcast.com/episodes/206-integrating-new-home-builder-technology-melissa-morman
28:1228/02/2024
Episode #205: Simple Video Messaging for Home Builders - Justin Doornbos
This week on The Home Builder Digital Marketing Podcast, Justin Doornbos of BombBomb joins Greg and Kevin to discuss how home builders can use simple video messaging to elevate communication with home buyers. https://www.buildermarketingpodcast.com/episodes/205-simple-video-messaging-for-home-builders-justin-doornbos
28:2321/02/2024
Episode #204: Nurturing Relationships With Homebuyers - Bryan Keve
This week on The Home Builder Digital Marketing Podcast, Bryan Keve of Traditions Custom Builders joins Greg and Kevin to discuss how home builders can nurture lasting relationships with homebuyers. https://www.buildermarketingpodcast.com/episodes/204-nurturing-relationships-with-homebuyers-bryan-keve
32:5914/02/2024
Episode #203: Building Trust With Homebuyers - Barbara Wray
This week on The Home Builder Digital Marketing Podcast, Barbara Wray of Wick Marketing joins Greg and Kevin to discuss how critical it is for home builders to build trust with homebuyers. https://www.buildermarketingpodcast.com/episodes/203-building-trust-with-homebuyers-barbara-wray
31:2207/02/2024
Episode #202: Building an Effective Online Sales Team - Reyna Estrada
This week on The Home Builder Digital Marketing Podcast, Reyna Estrada of M/I Homes joins Greg and Kevin to discuss how home builders can build an effective online sales team. https://www.buildermarketingpodcast.com/episodes/202-building-an-effective-online-sales-team-reyna-estrada
29:5431/01/2024
Episode #201: Creating Solutions to Marketing Challenges - Christine Vangsness
This week on The Home Builder Digital Marketing Podcast, Christine Vangsness of Dabbert Custom Homes joins Greg and Kevin to discuss the importance of creating solutions to home builder digital marketing challenges. https://www.buildermarketingpodcast.com/episodes/210-creating-solutions-to-marketing-challenges-christine-vangsness
30:5124/01/2024
Episode #200: Keeping Home Builder Digital Marketing Fresh - Kellie Little
This week on The Home Builder Digital Marketing Podcast, Kellie Little of FieldStone Homes joins Greg and Kevin to discuss how home builders can keep digital marketing fresh by learning and implementing new technology. https://www.buildermarketingpodcast.com/episodes/200-keeping-home-builder-digital-marketing-fresh-kellie-little
24:1917/01/2024
Episode #199: The Power of Good Interior Design - Lori Ann Dinkins
This week on The Home Builder Digital Marketing Podcast, Lori Ann Dinkins of Mood Interior Designs joins Greg and Kevin to discuss the power of good interior design can have in helping home builders connect with home buyers and sell more homes. https://www.buildermarketingpodcast.com/episodes/199-the-power-of-good-interior-design-lori-ann-dinkins
27:4210/01/2024
Episode #198: Customizing the Home Buyer Experience - Haley Naebig
This week on The Home Builder Digital Marketing Podcast, Haley Naebig of NoviHome joins Greg and Kevin to discuss how home builders can enhance customer engagement and increase sales through customizing the home buyer experience. https://www.buildermarketingpodcast.com/episodes/198-customizing-the-home-buyer-experience-haley-naebig
24:1203/01/2024