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Greg Bray and Kevin Weitzel
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world.
Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.
Learn more at https://www.buildermarketingpodcast.com.
Episode #102: Dealing with Difficult Buyers - Bob Mirman
In this week’s episode of The Home Builder Digital Marketing Podcast, Bob Mirman of Eliant joins Greg and Kevin to discuss dealing with difficult buyers and how managing expectations is a key factor in doing that. https://www.buildermarketingpodcast.com/episodes/102-dealing-with-difficult-buyers-bob-mirman
34:4302/03/2022
Episode #101: Got a Quality Paid Search Program? - Phillip Mejia
This week on The Home Builder Digital Marketing Podcast, Phillip Mejia of Blue Tangerine joins Greg and Kevin to discuss the basics of paid search and why it should be an important part of every home builder’s digital toolbox. https://www.buildermarketingpodcast.com/episodes/101-got-a-quality-paid-search-program-phillip-mejia
29:3423/02/2022
Episode #100: Where Financing Fits in Marketing - Anthony Grasst
Anthony Grasst of Homebridge Financial joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to educate builders about why financing should be an integral part of marketing. https://www.buildermarketingpodcast.com/episodes/100-where-financing-fits-in-marketing-anthony-grasst
38:5416/02/2022
Episode #99: Enriching Customer Experience with Technology - Amanda Kruit
This week on The Home Builder Digital Marketing Podcast Amanda Kruit of Hayden Homes joins Greg and Kevin to discuss using technology to enrich the customer home buying experience. https://www.buildermarketingpodcast.com/episodes/99-enriching-customer-experience-with-technology-amanda-kruit
28:5709/02/2022
Episode #98: The Biggest X Factor to Home Buying Online - Stephanie McCarty
Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process. https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty
38:2302/02/2022
Episode #97: Customer Expectation and Engagement Online - Mollie Carmichael
This week on The Home Builder Digital Marketing Podcast Mollie Carmichael of Zonda joins Greg and Kevin to talk about research on customer expectations, especially related to customers’ willingness to engage online during the home buying process. https://www.buildermarketingpodcast.com/episodes/97-customer-expectation-and-engagement-online-mollie-carmichael
28:3326/01/2022
Bonus Episode: 2022 International Builders' Show Preview - Greg Bray and Kevin Weitzel
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the 2022 International Builders' Show and share information about the experienced presenters and informative sessions to look forward to. https://www.buildermarketingpodcast.com/episodes/bonus-episode-international-builders-show-greg-bray-and-kevin-weitzel
08:3024/01/2022
Episode #96: Making Analytics Cool Again - Mila Sorenson
This week on The Home Builder Digital Marketing Podcast, Mila Sorenson of Blue Tangerine joins Greg and Kevin to discuss the ins and outs of analytics and why analytics should be an essential part of every digital marketing strategy. https://www.buildermarketingpodcast.com/episodes/96-making-analytics-cool-again-mila-sorenson
29:1419/01/2022
Episode #95: Product Is Not What Makes the Difference - Maurie Jones
Maurie Jones of Wayne Homes joins Greg and Kevin this week on The Home Builder Digital Marketing podcast to discuss why home builders should be focusing on so much more than just their finished product. https://www.buildermarketingpodcast.com/episodes/95-product-is-not-what-makes-the-difference
25:2912/01/2022
Episode #94: Is Your Content Running and Groovy? - Tess Wittler
Tess Wittler, a home builder content marketing consultant, joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how content fits in a home builder’s marketing plan and where to focus your efforts. https://www.buildermarketingpodcast.com/episodes/94-is-your-content-running-and-groovy-tess-wittler
29:5205/01/2022
Episode #93: Shake Up Your Digital Marketing Team - Lindsay Haltom
Join us this week on The Home Builder Digital Marketing Podcast when Greg and Kevin talk to Lindsay Haltom of Homes by Taber about shaking up your digital marketing team with the right tools, processes, and technologies that will be both useful to your team and beneficial to your customers. https://www.buildermarketingpodcast.com/episodes/93-shake-up-your-digital-marketing-team-lindsay-haltom
28:2829/12/2021
Episode #92: Building a Rock Star Digital Marketing Team - Kim Ross
Kim Ross joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how to build a rock star home builder digital marketing team. https://www.buildermarketingpodcast.com/episodes/92-building-a-rock-star-digital-marketing-team-kim-ross
29:1622/12/2021
Episode #91: Making Sales and Marketing a Team Effort - Wade Hiner
Join us this week on The Home Builder Digital Marketing Podcast as Wade Hiner of Destiny Homes talks with Greg and Kevin about making sales and marketing a team effort. https://www.buildermarketingpodcast.com/episodes/91-making-your-sales-and-marketing-a-team-effort-wade-hiner
24:5215/12/2021
Episode #90: Through the Customer Journey and Beyond - Alex Akel
Alex Akel of Akel Homes joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss how marketing throughout the entire customer journey can help differentiate home builders. https://www.buildermarketingpodcast.com/episodes/90-through-the-customer-journey-and-beyond-alex-akel
30:1508/12/2021
Episode #89: Understanding Houzz for Home Builders - Liza Hausman
This week on The Home Builder Digital Marketing Podcast Liza Hausman from Houzz joins Greg and Kevin to explain the purposes of Houzz and the many tools it has for home builders. https://www.buildermarketingpodcast.com/episodes/89-understanding-houzz-for-home-builders-liza-hausman
34:4501/12/2021
Episode #88: The Generosity of the Home Building Industry - Matthew Baehr
Matthew Baehr joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss his charity work with Homes for HOPE, a nonprofit organization that partners with the building industry to invest in underserved families around the world and he explains how builders can get involved. https://www.buildermarketingpodcast.com/episodes/88-the-generosity-of-the-home-building-industry-matthew-baehr
29:3024/11/2021
Episode #87: Is It Time to Bulldoze Your Website? - Cory Dotson
Cory Dotson of Blue Tangerine joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to explain how builders can identify if or when they need a new website. Cory also details the process of building a new website and what builders can expect during that journey. https://www.buildermarketingpodcast.com/episodes/87-is-it-time-to-bulldoze-your-website-cory-dotson
34:2817/11/2021
Episode #86: Buckets to Making Your Builder Business Better - Will Duderstadt
On this week’s episode of The Home Builder Digital Marketing Podcast, Will Duderstadt of M/I Homes shares his wealth of knowledge and experience as he joins Greg and Kevin to discuss the three main categories or “buckets” that are important to buyers and how builders can appeal to these buckets through messaging and implementation. https://www.buildermarketingpodcast.com/episodes/86-buckets-to-making-your-builder-business-better-will-duderstadt
35:2410/11/2021
Episode #85: Digital Tools That Enhance Customer Experience - Linnea Chapman
This week on The Home Builder Digital Marketing Podcast, Linnea Chapman of Trumark Homex joins Greg and Kevin to discuss digital tools that every home builder should leverage to enhance customer experience from start to finish. https://www.buildermarketingpodcast.com/episodes/85-digital-tools-that-enhance-customer-experience-linnea-chapman
27:4903/11/2021
Episode #84: Making Your Brand Experience Gold - Melissa Galland
In this week’s episode of The Home Builder Digital Marketing Podcast, Melissa Galland of Ginn Group strikes gold when she joins Greg and Kevin to discuss the key elements of home builder brand experience. https://www.buildermarketingpodcast.com/episodes/84-making-your-brand-experience-gold-melissa-galland
26:0427/10/2021
Episode #83: Creating a Digital Marketing Strategy - Vithya Kuckreja
Vithya Kuckreja of Blue Tangerine shares her expertise on this week’s episode of The Home Builder Digital Marketing Podcast as she joins Greg and Kevin to discuss the importance of creating a digital marketing strategy and she even reveals some dating tips too. https://www.buildermarketingpodcast.com/episodes/83-creating-a-digital-marketing-strategy-vithya-kuckreja
33:1820/10/2021
Episode #82: The Benefits of Outsourcing Sales - Melanie Mickie
This week on The Home Builder Digital Marketing Podcast, Melanie Mickie of Engel & Völkers joins Greg and Kevin to discuss the benefits home builders gain by outsourcing sales. https://www.buildermarketingpodcast.com/episodes/82-the-benefits-of-outsourcing-sales-melanie-mickie
24:2913/10/2021
Episode #81: The Expanding Roles of OSCs - Shari Morton
This week Shari Morton of Shared Drive joins Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online. https://www.buildermarketingpodcast.com/episodes/81-the-expanding-roles-of-oscs-shari-morton
30:5106/10/2021
Episode #80: It's Not Just About Selling Homes - Dana Spencer
On this week’s episode of The Home Builder Digital Marketing Podcast, Dana Spencer of K. Hovnanian Homes joins Greg and Kevin to discuss why home building is much more than just about selling homes, it’s about emotionally connecting with the home buyer and helping them find the right home for the right reasons. https://www.buildermarketingpodcast.com/episodes/80-its-not-just-about-selling-homes-dana-spencer
27:0229/09/2021
Episode #79: Examining Your Home Builder Business - Erik Cofield
Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions. https://www.buildermarketingpodcast.com/episodes/79-examining-your-home-builder-business-erik-cofield
27:5022/09/2021
Episode #78: Navigating the Buy Online Experience - Kevin Oakley
Join Greg Bray and Kevin Weitzel for this week's episode of the Home Builder Digital Marketing Podcast, featuring Kevin Oakley from Do You Convert. They discuss a wide variety of topics including tips and tricks to navigating the home buy online experience. If you want to sell homes on your website this is the episode to listen to. Show Notes: https://www.buildermarketingpodcast.com/episodes/78-navigating-the-buy-online-experience-kevin-oakley
35:4615/09/2021
Episode #77: Builders Should Care About Third Party Listing Sites - Bob Seeman
This week on the Home Builder Digital Marketing Podcast, Bob Seeman of Realtor.com joined Greg and Kevin to discuss why third-party listing sites are valuable to home builders and how they can improve your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/77-builders-should-care-about-third-party-listing-sites-bob-seeman
24:2808/09/2021
Episode #76: NAHB’s The Nationals: Every Home Builder Should Enter - Lisa Parrish
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Lisa Parrish of Team PMP. They discuss the upcoming application process for NAHB's Nationals Awards and tips and tricks on how to improve your company's entry. Show Notes: https://www.buildermarketingpodcast.com/episodes/76-nahbs-the-nationals-every-home-builder-should-enter-lisa-parrish
21:4901/09/2021
Episode #75: Marketing and Sales Team Collaboration: A Strong Foundation - Lindsey Tapscott
Join Lindsey Tapscott of Davidson Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Lindsey deep dive into how collaboration between your marketing and sales teams creates a strong foundation. Lindsey's juicy fun fact single-handedly renders both Greg and Kevin speechless. Listen now to learn more! Show Notes: https://www.buildermarketingpodcast.com/episodes/75-marketing-and-sales-team-collaboration-a-strong-foundation-lindsey-tapscott
31:3325/08/2021
Episode #74: Innovation and Preparing for the Future - Laura Ownbey
Laura Ownbey of Landmark Homes joins Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast. They discuss preparing for the future in a fluctuating and unpredictable marketplace and innovative technologies that support home buyers throughout the home buying journey. Show Notes: https://www.buildermarketingpodcast.com/episodes/74-innovation-and-preparing-for-the-future-laura-ownbey
29:0218/08/2021
Episode #73: The Importance of Nurturing Leads Long Term - Matthew Slutsky
Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/73-the-importance-of-nurturing-leads-long-term-matthew-slutsky
31:3111/08/2021
Episode #72: The Rise of Customer Expectations - Ben Smith
Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/72-the-rise-of-customer-expectations-ben-smith
32:4404/08/2021
Episode #71: Adapting Across Cultures for OSCs - Cori Masters
This week on the Home Builder Digital Marketing Podcast, Cori Masters of Beacon Homes joined Greg and Kevin to discuss how you can differentiate your company from the other builders by having an OSC with the ability to adapt across cultures. Show Notes: https://www.buildermarketingpodcast.com/episodes/71-adapting-across-cultures-for-oscs-cori-masters
34:4828/07/2021
Episode #70: Selling Emotionally, Not Circumstantially - Jason Forrest
In this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin chat with Jason Forrest of Forrest Performance Group. They discuss his method of 'Survive, Thrive and Win' and how to sell emotionally, not circumstantially. Show Notes: https://www.buildermarketingpodcast.com/episodes/70-selling-emotionally-not-circumstantially-jason-forrest
32:5821/07/2021
Episode #69: Empowered Buyers' Influence in the Digital World - Tim Bailey
Join Tim Bailey, Chief Strategy Officer of Avid Ratings, this week on the Home Builder Digital Marketing Podcast. He joins Greg Bray and Kevin Weitzel to discuss how empowered buyers are the driving influence in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/69-empowered-buyers-influence-in-the-digital-world
34:1714/07/2021
Episode #68: Spring 2021 Home Builder Digital Marketing Summit - Virtual Events Builder Panel
Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the second builder panel of the summit, 'Virtual Events Builder Panel.' Show Notes: https://www.buildermarketingpodcast.com/episodes/68-spring-2021-home-builder-digital-marketing-summit-virtual-events-builder-panel
55:0207/07/2021
Episode #67: Understanding Programmatic Marketing Tools and Optimization - Justin Croxton
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Geofencing Specialist, Justin Croxton of Propellant Media. The three sit down to take a deep dive into a greater understanding of programmatic marketing tools. Show Notes: https://www.buildermarketingpodcast.com/episodes/67-understanding-programmatic-marketing-tools%20and-optimization-justin-croxton
34:3030/06/2021
Episode #66: Spring 2021 Home Builder Digital Marketing Summit - Adjusting to Buyers - Builder Panel
Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the first builder panel of the summit, 'Adjusting to Buyers.' Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-21-home-builder-digital-marketing-summit-adjusting-to-buyer-builder-panel
59:3523/06/2021
Episode #65: Spring 2021 Home Builder Digital Marketing Summit - Recap
Join Greg and Kevin as they recap the recent Spring 21' Home Builder Digital Marketing Summit week on the Home Builder Digital Marketing Podcast. If you missed the Spring Summit, this is the perfect episode for a bite-size recap from each of our amazing speakers Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-2021-home-builder-digital-marketing-summit-recap
25:4516/06/2021
Bonus Episode: A Buy Now Button Coming to a Website Near You - Sales and Marketing Power Hour - Hosted by Carol Morgan and Kimberly Mackey
Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021. Shownotes: https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you
01:01:3914/06/2021
Episode #64: Mending the Disconnect Between Sales and Marketing - Roland Nairnsy
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing. Show Notes: https://www.buildermarketingpodcast.com/episodes/64-mending-the-disconnect-between-sales-and-marketing-roland-nairnsy
38:2109/06/2021
Episode #63: Identifying Touch Points to Boost Customer Service - Debra Wyatte
Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying the ways to boost customer service, as well as others ways to improve your home builder marketing. Shownotes: https://www.buildermarketingpodcast.com/episodes/63-identifying-touch-points-to-boost-customer-service-debra-wyatte
33:0402/06/2021
Episode #62: Recruiting Builder Executives & Matching Culture - Erica Lockwood
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture. Show Notes: https://www.buildermarketingpodcast.com/episodes/62-recruiting-builder-executives-and-matching-culture-erica-lockwood
40:4326/05/2021
Episode #61: The Winning Formula for Home Builder Marketing - Rob Krohn
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads. Show Notes: https://www.buildermarketingpodcast.com/episodes/61-the-winning-formula-for-home-builder-marketing-rob-krohn
29:1719/05/2021
Episode #60: Flexibility to Meet Home Buyer Expectations - Ananth Rao
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss how to improve your company's flexibility to meet home buyer expectations. Show Notes: https://www.buildermarketingpodcast.com/episodes/60-flexibility-to-meet-home-buyer-expectations-ananth-rao
23:4412/05/2021
Episode #59: Pinteresting Your Way to Selling Homes - Alisa Meredith
On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan. Show Notes: https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way-to-selling-home-alisa-meredith
34:0805/05/2021
Episode #58: Engaging Home Buyers with Video Storytelling - Shane Austin
During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. Show Notes: https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin
32:0428/04/2021
Episode #57: Focusing on How People Want to Shop - Beth Byrd
On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration. Show Notes: https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd
29:2221/04/2021
Bonus Episode: Spring 2021 Home Builder Digital Marketing Summit: Sneak Peek
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Register Now : https://www.buildermarketingsummit.com/register Show Notes: https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-marketing-summit-spring-2021
10:3419/04/2021
Episode #56: Using AI & Data to Nurture the Home Buyer Journey - John Hiscox
In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox
33:1014/04/2021