In this episode, we have an amazing guest who has had a profound impact on my life in just six months. Oonagh Duncan, a multi-award-winning fitness expert, bestselling author, and speaker, specializes in helping people achieve health and happiness through a habits-based approach.    Her unique formula has garnered international media attention and five-star reviews from thousands of people whose lives have been transformed by her program. In this episode, Oonagh will share her expertise on the following topics: Following your intuition Building habits that support your goals Breaking up with your bullshit and the importance of self-awareness Although you're a hairstylist, you're more than your career. Oonagh will share how health and fitness can teach you about business, and how mastery in one area of your life can positively impact the rest of it with intentionality. Oonagh is the founder of the Feel Good Movement, which recognizes that fitness is not about a number on a scale, but feeling good. She's also a total genius when it comes to habits in general, life, and business. As Oonagh says, if you want to reach your highest potential and kick ass in life, it starts with feeling good right now. But, a warning - this episode is labeled explicit for a reason. So, buckle up and get ready to learn from one of the best in the business Links: www.fitfeelsgood.com www.instagram.com/oonaghduncan  Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

In this episode, we're going to be exploring the many different paths available in the beauty industry with a focus on independent hairstylists and educators. Our guest Jamie Dana is a successful salon owner, Youtuber, speaker and an online influencer who has built a six-figure business behind the chair and runs a thriving online education company. She has worked as a consultant and collaborator with major brands and is definitely creating a ripple effect in the beauty industry.   We'll be discussing how she made the transition from working behind the chair to becoming a full-time educator and content creator. We'll dive into the challenges she faced when she decided to step away fully from her clientele, and the risks involved in giving up a six-figure salary to focus on education. Jamie will also talk about how she got into influencer marketing, starting as a consultant for brands and then moving into content creation for brands such as Biolage & more. We'll be discussing the importance of education in the beauty industry and the different paths hairstylists can take in creating a business for themselves. Jamie will share her experience as an independent educator and the different opportunities available to stylists in this ever-evolving area. We'll explore the role of social media in the beauty industry and how independent hairstylists can leverage platforms like Instagram and YouTube to grow their businesses and attract brand partnerships. You can expect to gain valuable insights and inspiration from our guest's journey and learn about the different paths available to hairstylists in the beauty industry. If you’ve been drawn to think outside the services you’re providing in the salon… I hope this episode will empower hairstylists to explore different ways of creating a successful business and embrace the power of education and social media in their careers. Links mentioned in today’s episode: Send Jodie a DM on IG Send Jamie a DM on IG ✨⁠ 10 free Instagram captions: http://www.jamiedana.com/freecaptions ✨⁠ Social Stylist Plan: http://www.socialstylistplan.com ✨⁠ The Social Suite Membership: http://www.thesocialsuiteforhairstylists.com ✨⁠ RISE Social Academy: http://www.risesocialacademy.com Jamie’s also teaching a free class Thursday May 4th & Sunday May 7th: How to make $1,000/day in the salon while working just 3 days a week with clients you loved!…without working 12 hour days OR having insanely expensive services! Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

In today’s episode we discuss branding and marketing for luxury services. As hairstylists, independent stylists and salon owners… we need to know that luxury services require specific messaging and creating a transformational experience.    We’re going to touch on three main points to elevate branding for luxury services.  Communicating value and transformation by focusing on what is in it for the client.  Consistency in messaging and branding to build trust with clients.  Customization to create a unique experience for each client.  We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today. This is Part 3 of a 4 Part Series Check out our collaborators: Misty Jayne - The Cash Confident Stylist Podcast Lindsey Means - The Find Your Wai Podcast Anna Lamber - The Woo Woo Hairstylist Podcast Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

The journey to making your dreams come true isn’t always easy. My guest today is Virginia Beach salon owner and a former student of mine, Kristen Bacon.   We’re talking about the journey of being in the beauty industry, how to overcome self doubt, how a retreat led to a spiritual awakening as a hairstylist, Kristens take on being guided by the universe and manifesting your dreams and a whole lots more. I’ve always said even with aligned intentions and having the knowledge you need, the magic happens when you put in the work. I’m sharing my unpopular opinion on that in today’s episode so let’s dive in. “Nothing worth it is ever just handed to you.” Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸   🌸Learn more about Beauty Biz Brand Academy🌸 In this episode, we discuss how marketing is an essential skill that every business owner should learn. Marketing is not just about attracting new clients, but also about potentially increasing monetization from your existing clients. If you have a solid relationship with your clients and provide them with an incredible guest experience, there are so many ways to monetize your email list in the next couple of weeks. It's crucial to feel confident that you can pivot with limited drama, even if Instagram ceases to exist tomorrow. You need to be able to sustain the business that you're working to build, and marketing is not a skill you can afford to opt out of. Think about the fundamentals of haircare, for instance. These are foundational skills that you learn once and then continue to develop through continuing education. You can learn the foundational skills of marketing, too, and I know that you have what it takes to do so. You've learned harder things than this before. It's essential to learn these skills one time so that you have that foundational knowledge when things change in the future, which they will. You can pivot and take what you're doing to the next level. Having foundational marketing skills will help you avoid reckless decision-making that doesn't align with your brand and could alienate potential clients.  If Instagram were to shut down tomorrow, you would have a deep understanding of your ideal client and where they are hanging out. You would be able to choose platforms strategically and think analytically. Marketing is the best way to take control over your business and attract clients, but it's also crucial to sustain it. It's not something you should be scared of learning because it's a fundamental skill that every beauty business owner needs to understand… and it’s going to give you the skills to conquer whatever may come in the business world. Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

As a micro salon owner and mindset coach for stylists, my guest Laura Symons is shedding some light on exactly what goes into a Micro Salon business model.   A micro salon typically consists of a suite or studio with 2-5 chairs, which provides the same salon experience as a larger establishment. It's an alternative option for those who may not be interested in owning a traditional salon business. One of the benefits of the micro-salon model is that it comes with lower overhead costs. Additionally, it allows the owner to help build the lives and careers of others. However, it's important to note that there are still expenses associated with running a business, and budgeting is crucial for success. If a stylist chooses to open a micro salon, they should keep in mind that they will be responsible for leading a team of stylists and assistants. It's essential to develop leadership skills and learn how to run a successful business. Owning a micro-salon is just one of many paths to becoming a business owner. With dedication and hard work, it's possible to achieve success. Laura, for example, was able to generate a quarter million dollars in revenue in her first year of operating two studios with five chairs and four employees. Grab The Micro Salon Checklist Visit Laura on Instagram Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Listen to Part 1 of the Hairstylist Rising Podcast   In this episode Lindsey Means talks about using Human Design in a way that instantly elevates your clients experience making it feel like luxury. This is Part 2 of a 4 Part Series.  In Part 1,  we dive into building a business as a luxury hair extension provider. Learn more about Lindsey   Lindsey Means - Human Design Expert & Guide Freebie: https://lindseymeans.podia.com/33ways   🤳Instagram: https://www.instagram.com/lindseymeans_/   💻Website: https://www.lindseymeans.com   👑Find Your WAI Podcast: https://www.findyourwai.com   🧘🏻‍♀️Link to get Human Design Chart: https://www.jovianarchive.com/Get_Your_Chart      Anna Lamber - The Woo Woo Hairstylist     Misty Jayne - The Cash Confident Stylist     Get ready to have a breakthrough year around luxury services and experiences. Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

✈️ Get more information about the Align & Elevate Retreat in Italy this October 🇮🇹   In today’s episode I am interviewing Kristina Russel who is a renowned global educator, podcast host and hairstylist from Sydney, Australia. We’re talking about… Finding a niche Becoming an educator Messaging to attract the perfect clients Building a brand as a hairstylist and then moving into building a brand as an educator Finding out what makes you feel successful Paid consultations Listen to Colour Kristina Talks Visit Kristina on Instagram Visit Kristina’s websiteMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

In this episode of the Hairstylist Rising Podcast, we dive into the topic of discounting and promotions in the hair industry. Our inspiration for this discussion comes from a post by Nina Tulio, a frequent guest on the show. We are discussing the difference between discounting and well-thought-out promotions. While promotions can be an effective marketing strategy to attract new clients and offer value, discounting can have negative long-term consequences for a stylist's brand and reputation. Next, we explore the reasons why hair stylists might be tempted to offer discounts, such as slow business or competition. However, we caution against relying on discounting as a long-term strategy and discuss alternative ways to add value without devaluing our work. We tackle the topic of "charge your worth," a popular phrase on social media.  We are sharing insights on attracting new clients. We discuss the importance of building a strong online presence, delivering exceptional service, and leveraging referrals. We also offer tips for using promotions to attract new clients without sacrificing our value. Overall, we hope this episode encourages hair stylists to prioritize their value and worth in their pricing strategies and promotions. By focusing on building a strong reputation and delivering exceptional service, we can attract and retain clients in the long term. 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸 🌸Learn more about Beauty Biz Brand Academy🌸 Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸Learn more about Beauty Biz Brand Academy🌸The ultimate branding & marketing accelerator for beauty entrepreneurs.   In today’s episode, I’m going to share a masterclass I taught all about how to build your brand & elevate your beauty biz in 2023. Every hairstylist, esthetician, salon owner & beauty biz owner needs to listen to this. After this class you'll understand: The biggest mistakes beauty pros are making in terms of building their brands How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media What today’s most trusted & profitable brands are based on (and how to translate it for your beauty business) 🌸Join Beauty Biz Brand Academy🌸 Want more FREE education? 🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸 Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

This is the first episode of our four-part series on the luxury hair service market. In collaboration with three other podcasters in the hair industry, we'll be sharing insights and strategies to help you elevate your business and command luxury prices.   In this episode, we'll be talking about luxury hair extensions and what makes a service truly luxurious. Whether you're a seasoned hairstylist or just starting your journey, you'll find plenty of valuable tips and information to help you grow your business. My guests for this series are three soul-led entrepreneurs who are making a big impact in the hair industry. They'll be sharing their experiences and insights on topics that can help you stand out in a competitive market. Join us for the rest of this series as we dive deeper into creating a luxury brand as a hairstylist, how to get real with your money and your mindset and share our best practices for success. Whether you're looking to attract high-end clients or take your business to the next level, this series is for you. Connect with Anna Lamber Freebie:  How To Grow Your Extension Clientele Instagram:  @woowoohairstylist Web-Site: www.woowoohairstylist.com Woo-Woo Hairstylist Podcast:  Woo-Woo Hairstylist PodcastMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Focusing on what you do have power over vs. what you don’t… will have an immense amount of impact on your fulfillment in your life and business. This looks like:   Redefining the way you think of success and failure.  How to deal with and even see the opportunity in difficult situations.  Looking for lessons & practicing self-awareness Setting healthy boundaries in your business Keep the promises you make to yourself We even dive into how to balance earning money and keeping the time in life for the things you truly value. Say hi to Laura on Instagram Say hi to Jodie on Instagram Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free. Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Get your ticket for Social Pop Party   Calling all hairstylists, salon owners, estheticians, facialist, waxers, lash & makeup artists… basically all beauty pros: you CAN use social media to increase your income, not just chase engagement. In today’s bonus episode I’m chatting with Stephanie Mitchell about her upcoming event social pop party and how she’s curated the speakers to give you the ultimate experience. We’re also talking about certain features on Instagram that can help you start conversations with your audience and build the kind of connections that lead to booking. Get your ticket for Social Pop Party Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Can cleaner products help grow your beauty business? Let’s explore.   My guest Jacqueline Rodriguez is a hairstylist and salon owner who was an early adopter of the clean beauty movement.  🌸What to look for in clean beauty products  🌸The importance of embodying your values as a beauty entrepreneur  🌸The process of switching out your current products  If you’ve been curious about leading with sustainability or clean beauty in your business, this is an episode that you don’t want to miss. 💖Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free. Visit Jodie on Instagram Visit Jacquelyn on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Amy McManus (you may know her as @camoflaugeandbalayage on Instagram) is spilling her journey as a balayage educator in the industry. This episode is an unfiltered look inside the world of one of our industry's biggest names. Amy has been featured by industry publications such as Behind The Chair & Beauty Launchpad and has also worked for huge brands like Wella and Schwarzkopf. Amy will share a different side to the industry and she will inspire you to to go for your dreams and take advantage of the oppurtunities that land in your lap. Start afraid... just start. Say hi to AmyMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

My guest Anna Lamber is the east coast hair extension & manifestation queen who has transformed her career from working multiple jobs, 7 days a week to 6 days every two months while maintaining a beautiful lifestyle.   If you’re a hair extensionist this will resonate with you but I believe there are valuable takeaways for any hairstylist.   Key Takeaways from this episode:   Discounting your services is often a sign you’re discounting yourself   The first step towards turning things around if you’re unhappy with where you are   What to instead of hustling   Visit Jodie on Instagram Visit Anna on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸BUILD YOUR BRAND AND ELEVATE YOUR BEAUTY BUSINESS IN 2023🌸   FREE LIVE MASTERCLASS ON JANUARY 30th, 2023 @ 10AM MST After this class you'll understand: The biggest mistakes beauty pros are making in terms of building their brands How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)   Today’s episode   Why do you need to think about branding for your beauty business? Your brand as a hairstylist, salon owner or beauty professional goes so much deeper than social media or marketing. It’s about your guest experience and how you communicate that before someone even walks through your door.   We will be discussing Kia’s journey in the beauty industry and as a business owner and some key points are:   💎Operating with integrity   💎How to honor the customer experience   💎Infusing your values into the salon experience   💎Communicating the guest experience   💎The magic of specificity    … and so much more. Kia is sharing what happened in her business in REAL time when she got intentional about her branding and it will blow your mind. Sometimes we    Check out Kia on Instagram Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸BUILD YOUR BRAND AND ELEVATE YOUR BEAUTY BUSINESS IN 2023🌸 FREE LIVE MASTERCLASS ON JANUARY 30th, 2023 @ 10AM MST After this class you'll understand: The biggest mistakes beauty pros are making in terms of building their brands How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)   In today's episode of Hairstylist Rising: I wanna shift your mindset around a few things when it comes to being a hair stylist, being a service provider in the beauty industry. The impact that hairstylists and beauty professionals and service providers can have on this world goes so far beyond what it is that we create behind the chair. Listen in for a dose of inspiration, motivation & encouragement 🌸Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸   🌸Learn more about Beauty Biz Brand Academy🌸   Want to market your beauty business? Well, as the face of that business… you’re going to want to allow potential clients to put a face to the name. I’ve invited brand photographer & marketing agency owner Jamie Cornish on the podcast today to share her knowledge so you can decide how to: Find the perfect photographer for you   Get the most out of your shoot: including what to wear, what to bring, how to prepare and what shots to ask for   What to do with your photos once you have themMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

A brief summary of this episodeMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸Learn more about Beauty Biz Brand Academy🌸   🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸   Today we are talking Instagram marketing for your hair of beauty business.    We're going to take a slightly different approach and talk about the things that we should be letting go of in 2023. So essentially I'm going to give you “what not to do on Instagram to attract clients as a hairstylist” in today's episode.    This gets really specific and make sure you listen till the end, because in the fifth point, I'm actually going to give you three action items that you can implement in 10 minutes or less, that will help you get better results from your Instagram marketing starting today.    If you are wanting to learn how to better use Instagram to market your salon, suite, chair or business as a hairdresser in 2023 this is an episode that you definitely do not want to missMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🌸 Grab your free 2023 worksheet 🌸   It’s ALWAYS the right time to reflect & set goals for your beauty biz and your life… but there’s something a little magical about a new year so let’s take advantage of it.   We’re going to talk about the power of belief, the crazy phenomenon that happens once you see something is possible… and I’m going to walk you through setting a vision for 2023.   I’m not going to leave it there though, we are going to break it down into action steps, practice gratitude, release the things that are no longer working and together create a game plan for the best year of your life.   My mission is making sure no hairstylist is stuck working with the wrong clients, in environments that don’t light them up or hours that don’t allow them a life outside the salon.   I want you to have freedom AND options in your career, both behind the chair and online.   💖Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.   Visit Jodie on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Want to build an aligned clientele as a hairstylist? I’ve got you covered. Click here to watch my on-demand masterclass… for free.   Shelby Bettencourt is a salon owner, educator and host of The Healthy Wealthy Stylist.   As a hairstylist, we all know that this can be a very physically draining job.    During today’s episode Shelby is sharing the tools she used to take care of herself during her career. She’s going to talk you through:   How she transformed her relationship with food to heal her body The power of movement Breathwork   Shelby guides us through a breathwork exercise in practice so make sure you listen till the end!   Visit Jodie on Instagram Learn more about ShelbyMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

We’re talking about outsourcing and bringing on a virtual team member.    We’re answering the big questions like…   What is a virtual assistant?   How can a virtual front desk team take client communication off your plate & to the next level?   Lastly, we’ll talk about whether or not a VA or online salon receptionist is right for you and where you are in your business right now because let’s be honest…    When you go independent as a beauty professional or open a salon… you’re really just hoping to make it work a lot of the time.    The extra tasks and job descriptions don’t get to you right away because your business is your baby! You are inspired and ready to go and you feel like this limitless energy and excitement will be around forever, amiright?! You may… have created some habits that after a few months you aren’t exactly thrilled to upkeep.    Adding a team member or systems to support you is the best way to combat this and today’s episode will help answer whether the first option is a good fit.   💖Visit Jodie’s Website 💖 ✨Say hi on Instagram ✨   💆‍♀️Learn more about StyleSmart VAMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Money coach for hairstylists and my dear friend Misty Jayne is sharing some tough love & important lessons on the podcast today.   As a beauty professional your relationship with your clients is paramount… and you might be surprised to learn that growth in your salon business starts with YOU.   This thought provoking episode is a mix of tough love & inspiration that will show you how powerful it can be to drop the ego and dig deep.   Not only will you grow your business behind the chair and increase your client retention… but you will be a happier person.   Misty is sharing the 3 shifts that she made behind the chair that made a huge difference in how she feels, how she works and the bottom line in her business.Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Today’s episode is one that’s going to give you quick and actionable tips about your social media marketing that will help you get the best results for the time you’re putting into creating video content.   Grab “5 Easy Instagram Reels Prompts For Hairstylists”   Check out Simple Salon Reels   Creating reels that help you reach your business goals doesn’t actually have to be that hard.   Video content is here to stay BUT you can incorporate reels without dancing on camera or becoming a professional videographer I promise.   Now, In today’s episode all about Instagram reels… We’re going to talk about common mistakes, best practices and the recents updates instagram has made concerning reels and content in general.    We are talking about:   Mistakes to avoid when creating reels for your beauty business Best practices to get results with video content as a hairstylist New Instagram updates that make reels easier and more fun   Thanks for listening to the Hairstylist Rising podcast!Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

As a beauty biz entrepreneur you likely have friends or acquaintances in other areas of the beauty industry. Esthetics, makeup & hair services pair beautifully…. But you can also think outside the box. Med spas, permanent makeup, Clothing or beauty boutiques, maybe even yoga studios for wellness stylists. There are three strategies we are going to talk about today to help you think outside the box and grow your business and they are in order of speed. Make sure you listen all the way to the end because the third strategy is akin to turning on the taps for new clients. Partner with another business to boost visibility Referral incentives Use Facebook & Instagram ads Maybe you’re moving cities, opening a new location, introducing a brand new service that you want to promote or you’re coming back from a maternity leave. You need to increase the cash flow and fill gaps in your schedule fast. Needing to attract new clients to your beauty biz? Listen in. Find Jodie on Instagram Find Hairstylist Rising on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram Ads   Beauty industry advertising queen Stephanie Mitchell is back on the podcast today and we’re diving into what’s new for Facebook & Instagram ads as well as how you can use paid advertising to attract clients or increase your retails sales.   Stephanie teaches hairstylists, salon owners, estheticians, permanent makeup artists and all other beauty professionals how to use paid advertising to grow their businesses.   We are talking about holiday promotions, salon gift cards, spa treatments and more.    Don’t miss this episode!   Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram AdsMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Today's episode is all about social media habits that you should adopt right now as a beauty pro. This is a mixture of actionable tips that you can apply that will help you attract more of your dream clients, as well as a breakdown of some of the things that I see in our industry happening right now in the social media space that are not altogether healthy and are probably contributing to some of the burnout and this epidemic of feeling like you're not good enough.    It doesn't have to be this way. I know that for myself and for many of my students, social media has allowed us to build businesses that we love and work with and connect with people that really align with our goals as business owners and as human beings.   So there is a really positive side to learning how to properly use social media. There's also a dark side, which I am going to be addressing today, as well as giving you some actionable solutions so that you can continue to market your business without the feeling of burnout and stress.    I'm gonna give you a combination of some tough love, some actionable steps, and some mindset tricks today, and I am really, really excited for the impact that this episode is gonna have on your business and your wellbeing because both of those things are important and really can't exist without one.   Every salon owner, esthetician, suite owner, commission stylist and independent hairdresser should listen to this.   Come say hi on Instagram Grab the FREE Instagram Visibility Challenge Mini CourseMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

As hairstylists we can take on a lot of energy from our clients and as service providers it’s easy to focus outside of ourselves.   Brittany Carmicheal is focused on changing the industry (and through that, the world) one hairstylist at a time.   Today’s episode is all about finding your joy, finding fulfillment and protecting your energy in the modern world.   Every hairstylist, salon owner, esthetician, makeup artist and beauty professional needs to listen to this episode.Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Misty Jayne is back on the show and this time she’s teaching you how to build confidence with your money!   Links mentioned in the show:   Sign up for her free class! Grab her guide “5 Ways To Find More Money”Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🎉Sign up for the How To Build An Aligned Clientele Masterclass🎉   What is the difference between branding and marketing as a hairstylist or beauty professional? Ren Jones said this “​​Marketing is the equivalent of asking someone on a date. Branding is why they say yes” In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture. Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about. In today’s episode we will talk about both. You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients. Find me on Instagram and come say hi!Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

🎉Sign up for the How To Build An Aligned Clientele Masterclass🎉 The three most important things that you can do as a hairstylist to elevate your brand. You know, and I know a brand is one of the most valuable things that you can spend your time creating for your beauty business.    👉🏼 Clarity   👉🏼 Connection   👉🏼Consistency   Dialing in and elevating your brand as a hairstylist is something that's going to serve you for the months and years to come. Creating a captivating brand for your beauty business is one of the most important things you can do.    Examining these three areas will help you elevate your brand & guest experience and lead to forever loyalty and ultimate trust with your guests.   The best way to support this podcast is to share with a friend & leave a rating or review on Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Today’s episode is special because my guest today is a stylist who has accomplished so many incredible things in the few short years she’s been a part of the beauty industry… and she’s also a BBB alumni, so extra close to my heart.   Carli Burton had to overcome some major challenges ( Workplace discrimination & a worldwide shutdown to name a couple) to get where she is today and she’s sharing about her journey to inspire you to find your purpose during difficult times and keep going.   We’re also talking about how getting clarity on her brand enabled Carli to open, grow and then MOVE a salon suite successfully during her first 3 years in the industry.   No matter where in your journey as a hairstylist or beauty pro you are, you definitely want to tune into this episode.Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

You know that I believe with all my heart that ANYTHING is possible for you as a hairstylist. My guest today is Ebony Nelson in a hairstylist turned intuitive business coach and I asked her to come back on the show for two reasons…   One. She is the concrete proof that as a hairstylist and visionary you can do ANYTHING   Two. As an intuitive business coach ebony is the perfect person to discuss big dreams, fear, taking risks as a beauty business owner and how your energy and personal growth with change your business.    We discuss:   How to face your fears and finally chase your dreams Assessing and raising your vibration The true cost of hustle culture Nurturing your dreams Self care & sustainability in your business practices   This conversation was so deep and beautiful that I believe you’ll feel inspired, transformed and lit up by the end of it.    I can’t wait to get started to without further ado… let’s chat with EbonyMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Hairstylist, the things you tell yourself: are they mostly positive or negative?⁠✨⁠ ⁠ In today's episode we are having an important conversation even if it's a little uncomfortable on ways you may be self-sabotaging. ⁠ ⁠ I’ll get into some details of how some of these things have affected me and those close to me in the episode because I want you to know if you’re here right now… you’re not alone and I don’t want there to be any shame or guilt surrounding it.⁠   The reality is that whatever you've done up until this point... has led you to where you are. ⁠ That means, if you want something to change in your career or your life… something has GOT to change with the way you approach it. ⁠ 👉🏼Sometimes when you're too close to the problem though... the solution feels impossible to see, so I'm going to help you out.⁠ ⁠ You'll leave this episode with the tools and consciousness you need to turn things around.⁠ ⁠ If you're a hairstylist who isn't happy with their career right now... OR if you’ve had a bigger vision or dream inside you that you’ve shied away from… this episode is for you, friend.⁠Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

The idea of change and growth can be a little scary… especially as a hairstylists who’s been conditioned that build a clientele has to be hard and take a really long time. What if you could move to a new city and fully rebuild in 4 months? What if you could bring in aligned clients who trust and respect you? What if you could do it all with ease and flow?   My guest today did just that and she’s going to share some of her secrets and tricks to empower you to live life on your own terms and alleviate the fear of change.   Today’s episode is extra special to me because my guest today is ALSO one of my amazing BBB alumni. She’s done amazing things and I can’t wait to share her journey with you.   This conversation is so inspiring and if you are a visionary stylist it will resonate with you on a really deep level.   I spent a lot of my career feeling misunderstood or like I didn’t quite fit in and we are going to dive into how creativity and vision can feel like a burden… and how life changing it is when you learn how to channel it.   We’re diving into:   💖⁠ Rebuilding a dream clientele at lightening speed 💖 What to do when you aren’t content with where you’re at 💖 What really matters when building and rebuilding a business 💖 How hairstylists and beauty pros can create lives of freedom 💖 What it actually looks like to take a leap of faith   If YOU are a visionary stylist who wants to build a brand and marketing plan that will allow you to create your dream business… the waitlist for my group coaching program is now open and you can get on the waitlist.    Some huge changes are coming… BBB is going to have even more support and evolve into the complete branding and marketing resource for hairstylist and that means the investment will be changing, being on the waitlist is the only way to get the current pricing when we open our doors for the presale. Head to www.jodiebrown.ca/bbbwaitlist now to be notified.   Get on the waitlist for BBB now Say hi to Sam on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Calling all beauty bosses who want to make a massive impact and massive income: putting your focus into your brand is the move. Today we are going to hit the branding conversation from a different angle and discuss how your salon decor can reinforce your visual brand identity, build trust and loyalty with your clients and establish the kind of consistency that leads to a sustainable and successful business.   I’ve said it before and I’ll say it again… your visual branding is a vital part of communicating what you do, who you serve & who you are to ideal clients but I still encourage you to do the foundation work first so you can be sure your branding hits all the right notes and speaks directly to those dream clients.    With that being said I want to introduce you to my guest!   Aly McKinnon is a hairstylist, salon suite owner and interior designer enthusiast who has taken all her passions and fused them together to create The Organized Hairstylist, a brand that’s purpose is helping hair pros get organized in their physical space and create salon suites they love.   Today we are talking about which pieces are worth investing in, how to make a big impact on a small budget and what the costs actually look like to go majorly custom… that part is going to really surprise you because it definitely was a way different number than I was expecting.   Remember hair pros…   “Your brand is the single most important investment you can make in your business.” - Steve Forbes @citrine.hair @theorganizedhairstylistMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Want to create engaging reels to market your beauty business on Instagram in less time than it takes to get your Starbucks® order? Major announcement for stylists who want to create reels in MINUTES that actually connect with dream clients: Simple Salon Reels is here! ✨ ⁠ ⁠ Stop spinning your wheels & wasting precious time scrolling the reels tab for inspo... especially when you can spend $37 (if you join today) instead 💖⁠ ⁠ You can get instant access to Simple Salon Reels now, click here🎉⁠ ⁠ Why am I so excited about this? It's a fast & easy solution to take the stress out of video content for hairstylists.⁠ ⁠ Simple Salon Reels gets you:⁠ ⁠ ✨Customizable Done For You Canva Reels Templates ⁠ ✨50 Ready To Use Reels Prompts⁠ ✨Video lessons walking you through everything from capturing video content to creating reels in minutes⁠ ✨ Reels That Grow Your Clientele⁠ ✨ Simple Salon Reels Planner⁠ ⁠ I wanted this to be accessible to ALL hairstylists because you've spent enough time stressing over Instagram updates! The early bird price of $37 goes away tonight.   Learn more about Simple Salon Reels hereMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Do you find yourself totally exhausted with running your business as an independent hair stylist or beauty business entrepreneur? You’re not alone, friend.   The requirement to be “on” all the time is one of the biggest challenges business owners face, particularly within the service industry. The relationship between beauty pros and their guests is unlike any other but you can’t pour from an empty cup.   Time is a non-renewable resource and my guest Hunter Donia is helping hairstylists take theirs back. On today’s episode we are going all in on:   Implementing boundaries Automation Using technology to save you time Effective client communication Making sure the “success” you are chasing is aligned with what you truly want   Get ready to be inspired!   Find Hunter on Instagram   Grab 5 Ways To Automate Your BusinessMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Reonna Green is a hairstylist turned attorney and since she finished law school she has devoted her career to helping beautypreneurs and service providers protect their business assets.   In this episode Reonna is going all in on contracts and consents as well as giving actionable advice you can apply to your business today.   Two of the major takeaways from today’s episode are how to make sure that your cancellation policy is ACTUALLY legit and enforceable (it’s not hard but you may be skipping this step) and how to make sure your insurance is covering everything you think it is.   This episode taught me a lot about protecting time and money as a hairstylist, salon owner or beauty entrepreneur and you don’t want to miss it!   Check out Reonna on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Hairstylists know: It’s about so much more than doing hair. Kelly Cahen is a published author and seven figure salon owner that is dedicated to helping hairstylists step into the CEO role in their businesses.   Whether you are an independent stylist, you rent a booth or work in a suite, you’re a beauty industry entrepreneur or you run a team based salon… the lessons in this episode will help you thrive in your business.   One of my favorite takeaways is this: Your work as a hairstylist or beauty entrepreneur is more than your revenue generating hours… and we’re going to walk that through how you can free up white space in your calendar so you can work on your business instead of just in it.   Ps. You know that my favorite topics, branding and marketing, make an appearance in this episode too! Say hi to KellyMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Misty Jayne and I are talking about a hot topic today... but not in the way you may think. With a recession looming we want to empower stylists, beauty pros and salon owners to release the fear that the outside world maybe creating. We're walking you through where you should focus and what you CAN control... as well as some statistics that may surprise you.Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Brianna Michelle AKA the millionaire babe is joining me on today’s episode for a raw & real conversation about manifestation, money, goals and leadership both as a beauty or bridal pro or artist.   We talk about taking responsibility and planning your future, deciding what’s important to you and how to face your fears and not let them stop you. We talk about imposter syndrome, manifestation, mindset, limiting beliefs and letting go.   You’ll also get TACTICAL steps to work through limiting beliefs and fear that could be holding you back from achieving your goals.   We talk about building a lifestyle business and visualizing exactly who you want to be… then designing your business to help you get it.   Hint: there’s one practice that is basically guaranteed to get you clarity.   Whether you’re a hairstylist, salon owner, bridal beauty pro, makeup a   Find Jodie on Instagram  Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

My guest today is Elisha Monique, salon coach and product development consultant. She teaches solid business foundations and structure so that you can hire a salon manager, open multiple locations and retire from the chair with ease and profitability. Today on the show Elisha is going to teach on: Different paths in the beauty industry The top 3 systems to introduce as soon as possible Connecting with your vision How getting specific will change your life We’re also going to touch on how to take the first step if you have dreams of creating your own product line! So, we’re just about to dive into today’s episode but before we do: I have to ask something of you.    If you love the hairstylist rising podcast and you’re listening on Apple Podcasts, please leave a rating and a review.     Tell me what you love, your favorite topics and anything you want me to cover on the podcast!    Your reviews help more stylists discover Hairstylist Rising!   Find Jodie on Instagram Find Hairstylist Rising on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

I have a confession to make, and that is that work has always been something that I either tend to over prioritize and even in some seasons under prioritize... ...or at least that is what I thought when I was chasing this unrealistic idea of "work life balance." I think that for so many of us, the idea of work-life balance is just another goal to hit or something unattainable that we have to chase.  On today's episode, I have brought on Kim Kennedy, who is a stylist and a business coach for hairstylists. And we are going to talk all about what Kim likes to call salon life harmony. So we're no longer trying to. Achieve some sort of balance. We are honoring ebbs and flows and really working on how we can incorporate boundaries that let us enjoy our lives and thrive in business. I am really excited for this conversation and I think that you are going to love it.  Find Kim on InstagramMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

Hey, beauty pros. What, if you could see more engagement, new client requests and followers in just three days. Well, I have good news.   I'm hosting a FREE three-day challenge just for hairstylists starting on June 5th. That will help you do exactly that. Here's something you might be surprised to hear a lot of hairstylists  are actually missing some of the key elements on their Instagram pages and posts that are keeping their beautiful work and amazing personalities hidden from potential clients. So I want you to stop posting and praying people will find your stuff or blaming the algorithm for your lack of clients and engagement. I'm going to help you fix it. I want to make sure that your page is set up for success and increase your visibility, engagement, and client requests using Instagram. How are we going to do this? Well, you can register for the free Instagram visibility challenge just for hairstylists. There is zero fluff, all action. And I'm going to teach you how there's a few things that you can adjust really easily on your Instagram page that will help make you more searchable and more visible to your dream clients. They can see all the fabulous and amazing, valuable content that you're creating for them. And you can actually turn them into clients in your chair. Click here or head to www.jodiebrown.ca/visibility   Today we are talking about marketing your business and the Instagram advice you should totally ignore!   I'm covering controversial topics like: are photos dead, will a reels only strategy actually work, the surprising metric that can hurt your business and what you truly need to understand to build a foundation for your business.Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

I’m answering some of the top & most frequently asked questions from my community that my team has gathered in this episode, so if you’ve had a burning question as a beauty pro… you may well be about to get your answer! Also, I’ve got some exciting news for hairstylists, salon owners, beauty pros & suite stylists: The Instagram Visibility Challenge for Beauty Pros is BAAAACKKKK! Click here to sign up. You can grab your free ticket at jodiebrown.ca/visibility After this challenge, you will know... Why your Instagram page isn't gaining new followers and find the three key elements your missing to make someone stick around (which allows you to nurture and turn them into clients) How to stay consistent and come up with new content ideas, and there is one thing that you can master to maximize the amount of potential dream clients that see your content... you'll learn it on Day 2 How to increase engagement and get more clients using Instagram specific strategy to organically grow on IG, this quick, actionable + to the point challenge will kickstart your success! As you know, I teach stylists how to ditch IG overwhelm, build magnetic personal brands and become confident marketing pros with thriving, fulfilling businesses. I put together this FREE 3 day challenge to help you maximize your visibility and profitability as a hairstylist on Instagram! Grab your ticket here!Mentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie