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Graham Cochrane
Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!
Total 302 episodes
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3 Reasons Slowing Down is the Secret to Business Success

3 Reasons Slowing Down is the Secret to Business Success

In a world that glorifies hustle and speed, many entrepreneurs overlook the benefits of slowing down when it comes to building a successful business. In this episode, we will explore the idea of going slow as a strategy for massive success and business growth. Discover how taking a step back, assessing your direction, and aligning with your season of life can lead to long-term success and sustainability in your entrepreneurial journey. Stay tuned until the end for a key question that will provide you with 100% clarity on your business path. Chapters 00:00 The Myth of Hustle: Why Slowing Down Matters 10:36 The Long Game: Understanding Success Takes Time 17:03 Avoiding Burnout: The Dangers of Speed 21:22 Short-Term Thinking vs. Long-Term Success 29:46 A New Perspective: What If Time Is On Your Side? Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane
33:2919/11/2024
Uncover the TRUTH of Your Business's Finances (with Parker Stevenson)

Uncover the TRUTH of Your Business's Finances (with Parker Stevenson)

If you want your business to become more profitable, stable and predictable without stressing about the numbers, today’s episode is for you. All online business owners deserve this, and this is why my guest today created the Profit Pillars system. This is a step-by-step guide designed to make business finances straightforward and accessible, allowing you to build strong financial systems for your online business. No MBA or CFO required. How profitable should my business be? How much should I pay myself? Which expenses do I need to monitor most as my business grows? How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions? If you, like most online business owners, have struggled with these questions you’re in the right place. My guest today is Parker Stevenson, Chief Executive Officer and co-owner of Evolved Finance, a unique bookkeeping and accounting firm that specializes in supporting the financial needs of online business owners. He’s taught thousands of online business owners like you how to build simple and sustainable financial systems that allow them to make more profitable decisions in their businesses. And he’s actually MY bookkeeper! Order a copy of Parker's book here - https://evolvedfinance.com/book/ Chapters 00:00 Introduction to Profitability and Financial Stability03:58 The Importance of Understanding Your Numbers09:59 Revenue vs. Profit: The Real Metrics14:59 The Unique Needs of Online Business Owners22:00 Creating a Financial Playbook for Success24:18 Introduction to Profit Pillars25:01 The Mindset of Money26:32 Understanding Lead and Conversion Expenses28:19 The Importance of Team Costs30:16 Analyzing Monthly Financial Snapshots34:17 Separating Personal and Business Finances39:58 Trends in Online Business Post-Pandemic45:22 The Golden Rule: Connecting with PeopleExplore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane
50:4312/11/2024
I Called This Business Trend Early! (2025 Prediction)

I Called This Business Trend Early! (2025 Prediction)

Dozens of eight and nine-figure entrepreneurs are making this shift in their business in 2025. And you should pay attention. We're moving into a new era of online business, one in which tactics from 15 years ago when I got started aren't working quite as well, and I think that's a good thing. And in today's episode, I'm gonna open up about this beautiful trend and state of the end where I show you how to apply it to the five key drivers of your business. Chapters 00:00 The Shift in Online Business for 2025 01:09 Celebrating 300 Episodes and Future Trends 04:55 The Power of Simplicity in Business 08:16 Case Studies: Entrepreneurs Embracing Simplicity 12:21 Long-Term Strategies: The Value of Consistency 14:09 The Importance of Focus in Content Creation 21:23 Simplicity in Business Models: A Personal Journey 24:18 Key Drivers of Business Growth 30:27 Final Thoughts: Embracing Simplicity for Success Explore more on my website - https://www.grahamcochrane.com/ Follow me on Instagram: @thegrahamcochrane
31:3005/11/2024
His shocking $100M advice for online creators (Brendon Burchard)

His shocking $100M advice for online creators (Brendon Burchard)

I met a man who made $100 million online and his advice for creators was both shocking and encouraging. Most online business owners I know get overwhelmed with the million conflicting strategies available to them to grow their income. But the good news is you can ignore almost all of it. Because in today's episode, I'm unpacking Brendan Burchard's three part strategy for creating over $100 million in his coaching business. And at the end, I'll reveal the thing he said that gave me the most hope about being an online business owner going into 2025 and beyond.
29:0929/10/2024
Grow your business by telling better stories (with Katie Quesada)

Grow your business by telling better stories (with Katie Quesada)

In this insightful episode, Graham and Katie dive into the art of storytelling and its impact on both personal and professional life. Katie, a former nonprofit leader turned storytelling coach, shares her journey and the transformative power of stories in business. They explore key concepts like micro vs. macro storytelling, the three C’s (context, conflict, conclusion), and how to discover and craft your core story. With an emphasis on authenticity and personal experience, this conversation inspires viewers to embrace their unique narratives and leverage storytelling for meaningful connections. Katie's video course "Story School" https://www.katiequesada.com/speak
50:2022/10/2024
Hit by two hurricanes (thank God for my online business)

Hit by two hurricanes (thank God for my online business)

I am more convinced than ever before that having an online business is the most safe, most strategic, the most incredible gift you could ever have or give yourself or your family. This has always been true in the last 15 years for me, but this has become more pronounced in the last two weeks that we've dealt with two major hurricanes here in the Tampa Bay region and in Florida. In today's episode, I want to give you an update on how the Cochrane's are doing after two hurricanes. But more importantly to you, I want to share with you the three reasons why I'm grateful for my online business and why I want you to keep pressing into yours, building it, making it more life giving and getting it to the place where you want it to be.
24:2515/10/2024
How to become an extraordinary coach (with Rich Litvin)

How to become an extraordinary coach (with Rich Litvin)

In this conversation, Graham Cochrane and Rich Litvin explore the nuances of coaching, the importance of challenging clients' thinking, and the transformative power of provocative questions. Rich shares his personal journey into coaching, emphasizing the significance of confidence, the role of imposter syndrome, and the need for coaches to create clients through meaningful conversations. They discuss the value of intellectual property in coaching, the importance of building an audience, and the impact of generous content creation. The conversation culminates in insights about finding one's own path in business and the power of sharing personal stories.
50:0201/10/2024
How to hit the USA Today Bestseller List (or achieve any dream you have)

How to hit the USA Today Bestseller List (or achieve any dream you have)

In this episode, I share the story of how I hit the USA Today bestseller list with my latest book, Rebel: Find Yourself by Not Following the Crowd. This wasn’t a lucky accident—it was a dream I engineered from day one. 🌟 Join me as I break down the simple but powerful process I used to achieve this long-time goal and how you can apply the same approach to make any of your dreams come true. Whether you're aiming to be a bestselling author or pursue another ambition, the key is to take control and create your dreams, not wait for them to happen.
36:3724/09/2024
Why authenticity is the key to winning in online business right now (w: Jeff Lerner)

Why authenticity is the key to winning in online business right now (w: Jeff Lerner)

In this conversation, Graham Cochrane and Jeff Lerner explore the evolution of digital entrepreneurship, emphasizing the importance of authenticity, value creation, and self-worth. Jeff shares his personal journey from adversity to success, highlighting how embracing one's uniqueness can lead to fulfillment and success in the digital age. They discuss the shifting landscape of online business, the significance of personal branding, and the necessity of delivering genuine value to build trust with audiences. The conversation culminates in a powerful reminder of the importance of self-worth and the impact of personal development on achieving one's dreams.
49:3117/09/2024
Wow! Thank you! (what a launch week for Rebel)

Wow! Thank you! (what a launch week for Rebel)

Wow, what a week last week was. Rebel, my brand new book dropped a week ago. It was a very full week for me and an exciting one. But man, thanks to you, it has been an incredible, incredible launch so far. I just want to take a moment today to thank you and celebrate a little bit about what has happened in the last few days.
14:4110/09/2024
My new book REBEL is here! (sneak peek inside)

My new book REBEL is here! (sneak peek inside)

Today is launch day for my brand new book Rebel: Find Yourself by Not Following The Crowd! In today's episode I give you a sneak peek of the book by reading Chapter 1. Order your copy of the book here: https://www.grahamcochrane.com/rebelbook
25:2203/09/2024
The Best 3 Years of Your Life Framework

The Best 3 Years of Your Life Framework

So many of us want direction and clarity on where to go, what to do next, but we have no clue as to where we want to end up. We have no vision for our lives. Today's episode, I want to walk you through one of the most powerful questions you could ask yourself, and give you a journal prompt that you can noodle on to get more clarity on what you want out of life and where you uniquely and specifically want to go. I call it the best three years of your life framework.
29:1827/08/2024
The Secret To A Better Morning? The WAIT Method

The Secret To A Better Morning? The WAIT Method

If the start of your day is the only part of your day you can control, then how you start matters. Today I want to share with you my WAIT Method for priming my day the right way. This comes from Chapter 6 of my new book Rebel: Find Yourself by Not Following The Crowd which drops Sept 3, 2024. Pre order your copy (with bonuses) here: https://www.grahamcochrane.com/rebelbook Chapters 00:00 Living in Alignment with Your Unique Calling and Purpose 01:25 The WAIT Morning Method 08:55 The Power of Ancient Wisdom and Breaking Free from Modern Thinking 13:30 Reinforcing Faith and Belief in Your Dreams through Affirmations 15:56 Pre-Experiencing and Visualizing Desired Outcomes through Imagination 22:43 The Benefits of Gratitude and Starting the Day with a Positive Mindset
29:0020/08/2024
The Identity Crisis Intersection (What to do when your dream dies)

The Identity Crisis Intersection (What to do when your dream dies)

What do you do when your dream dies? Today I want to talk to you about a simple framework for dealing with disappointment that helps create more joy and success in both life and business! Pre Order my new book Rebel before Sept 3rd and get over $300 worth of bonuses! https://www.grahamcochrane.com/rebelbook Chapters 00:00 Introduction: The Power of Dreams 01:20 Pre-order Bonuses for Graham's Book 06:07 Dreams as Clues to Self-Discovery 10:29 The Identity Crisis Intersection 14:27 Dreaming Again: The Secret to Joy and Success 20:35 Moving from Conformity to Dreaming 23:41 Conclusion: Living Authentically
25:4313/08/2024
Turn obstacles into opportunities and leverage your unfair advantage (with Aaron Burke)

Turn obstacles into opportunities and leverage your unfair advantage (with Aaron Burke)

What if your greatest obstacle and frustration, the thing that seems "unfair" to you, could become your greatest opportunity for growth, success, and fulfillment? That's what today's conversation is all about. Aaron Burke, the author of The Unfair Advantage, shares his journey of starting a church and the principles he learned from the life of Joseph. He emphasizes the importance of constantly adapting and changing in order to stay relevant and fulfill the vision of the organization. He also highlights the need to balance stability and innovation, and the significance of keeping the why and the win in front of people. The book explores how Joseph's unfair and challenging experiences ultimately led to his success, encouraging readers to keep dreaming and pursuing their own unfair advantage. The principal theme of the conversation is the idea that struggles and pain can be leveraged as an advantage to achieve success and fulfill one's purpose. The key takeaway is to embrace and learn from the challenges and setbacks in life, using them as stepping stones to reach greater heights. The conversation also emphasizes the importance of dreaming and continuously pursuing new dreams, even in the face of failure or disappointment. Chapters 00:00 Introduction and Background 06:09 The Importance of Innovation and Change in Leadership 08:58 The Power of the Why and the Win 11:52 Surrounding Yourself with a Dream Team 19:23 Pursuing Your Unfair Advantage 21:52 The Power of Dreaming Again 26:15 Embracing Pain as an Advantage 35:36 Being Present: The Key to a Blessed Future Takeaways Starting a church is like starting a business, and it requires constant adaptation and change to stay relevant. Balancing stability and innovation is crucial for the success of an organization. Keeping the why and the win in front of people helps to maintain motivation and drive. Joseph's story teaches us that unfair and challenging experiences can lead to success and fulfillment of our dreams. It is important to keep dreaming and pursuing our unfair advantage, even in the face of obstacles and setbacks. Struggles and pain can be leveraged as an advantage for success and purpose. Embrace and learn from challenges and setbacks. Continuously pursue new dreams, even in the face of failure. Be fully present and engaged in every moment.
46:2406/08/2024
Peace is the new profit (and how to have both in your business)

Peace is the new profit (and how to have both in your business)

Everybody is so freaking stressed. It seems as if the more money we make, the more stress and the less peace we have. Which leads me to wonder if we're chasing the wrong metric. Is profit in your business really all it's cracked up to be? Is there something else that we should be pursuing in addition to making money? What if peacE in your business and your day-to day life was the ultimate profit? What if peace is the new profit? That's what we're going to discuss today. How to have not just a profitable business, but a peaceful one as well.
35:1030/07/2024
What's missing in your webinars? The secret sauce for killer presentations with Colin Boyd

What's missing in your webinars? The secret sauce for killer presentations with Colin Boyd

What does it take to create a webinar or presentation that sells - all while feeling congruent and authentic? That's what we're discussing today. Summary Colin Boyd shares his journey from being a paid speaker to discovering the power of selling from stage. He emphasizes the importance of telling a conversion story in presentations to increase commitment and align content with the offer. The conversation delves into the value of selling as a pathway to serving and the different currencies of commitment. In this conversation, Colin Boyd shares insights on building high-converting presentations, the importance of storytelling, and the key components of a successful webinar. He also discusses the ideal length of webinars and the value of integrity in life. Chapters 00:00 Understanding the Currencies of Commitment 26:19 Mastering the Art of High-Converting Presentations 33:42 The Power of Valuable Storytelling 45:01 Optimizing Webinar Length for Success 50:37 The Cornerstone Principle: Integrity
54:5923/07/2024
3 Marks of a Life Giving Business

3 Marks of a Life Giving Business

You are living in an incredible age where you can literally build a life -changing business in your spare bedroom or your mom's basement or your local coffee shop. All it takes is an idea and a little bit of intentionality and you can start to put money in your pocket from the comfort of your home. The problem is with these booms of online businesses, knowledge income streams, most people aren't building a life -giving business. And so in today's episode, what I want to do is share with you the three marks or markers of a life -giving business, what they are, how to achieve them, and bust some key business myths that might hold you back from living your full potential and truly having a business that not just puts money in your pocket or changes your life, but gives you more life. Let's discuss.
35:0416/07/2024
Money myths for business owners and building the NEW portfolio (with Garrett Gunderson)

Money myths for business owners and building the NEW portfolio (with Garrett Gunderson)

In this conversation, Graham Cochrane interviews Garrett Gunderson about his book 'Killing Sacred Cows' and his new book 'Money Unmasked'. They discuss different money myths and the importance of having an abundance mindset. They also explore the different money personas, including the miser, the conservative, the striver, and the high roller. Gunderson emphasizes the idea of financial independence rather than retirement and the importance of creating cash flow from assets. He encourages people to focus on value creation and enjoying life along the way. Retirement should be redefined as a process of eliminating the things you hate doing and creating a compelling vision for your life. In the modern age of technology and transformation, staying engaged and finding purpose in your work is possible. The old portfolio mindset, which relies on banks, stocks, bonds, and REITs, is flawed and lacks control. The new portfolio mindset involves investing in yourself, intellectual property, real estate, and businesses that align with your interests and skills. Overcoming fear and investing in yourself can lead to long-term dividends and a more fulfilling life.
46:1309/07/2024
Mr. Beast “doesn’t make money” and is “constantly stressed about money” (reaction to his business model)

Mr. Beast “doesn’t make money” and is “constantly stressed about money” (reaction to his business model)

MrBeast is arguably the biggest content creator on the planet. His videos get more views than the Super Bowl, and yet he is "constantly stressed about money" and "doesn't make money from his videos". If MrBeast isn't making money from his videos and he's stressed about money, what hope do the rest of us have? Today we need to react to a video that I want to show you-and unpack why most content creators have the wrong business model. Let's discuss.
27:1402/07/2024
Beat Insecurity and Change Your Life Now (with Tyler Dickerhoof)

Beat Insecurity and Change Your Life Now (with Tyler Dickerhoof)

Tyler Dickerhoof discusses the importance of self-acceptance and how it impacts our relationships with others. He shares his personal experiences with insecurity and how it affected his interactions with people. Tyler emphasizes the need to be authentic and true to ourselves, rather than trying to be someone else. He also discusses the role of preparation in overcoming nervousness and performing well in public speaking. Graham and Tyler explore the topic of insecurity and provide insights on how to deal with it in a healthy way. The conversation explores the themes of empathy, vulnerability, and bringing out the best in others. Tyler Dickerhoof emphasizes the importance of empathy and vulnerability in overcoming insecurity and connecting with others. He shares stories of Navy SEALs and his own experiences to illustrate the power of linking arms with others and bringing out the best in them. Graham adds that being vulnerable and empathetic in content creation is a superpower that attracts and builds trust with an audience. The conversation concludes with a discussion on the importance of recognizing and embracing one's uniqueness and not trying to please everyone.
44:3125/06/2024
Top 3 reasons most product launches fail

Top 3 reasons most product launches fail

One of the saddest things I deal with as a business coach is hearing from students or clients that launched a product (an online course, membership, group coaching etc) and it failed. Perhaps nobody bought or three people bought or it made only $100. The dream has been dashed because it didn't live up to their expectations. Today, I wanna pull back the curtain on the top three reasons why most product launches fail - so that your next (or first) launch won't!
38:0518/06/2024
Encouragement is the superpower to life and business (with Jordan Montgomery)

Encouragement is the superpower to life and business (with Jordan Montgomery)

In this conversation, Graham and Jordan discuss the power of encouragement and its impact on personal and professional relationships. They explore the concept of encouragement as a transformational tool and how it can make people feel empowered and motivated. Jordan shares his personal journey and how he fell into the work of coaching and encouraging others. They also discuss the 10 arts of encouragement, with a focus on the art of character encouragement and the importance of recognizing and praising someone for who they are, not just what they do. The conversation explores three key arts of encouragement: praising who someone is, elevating encouragement, and authentic encouragement. Praising who someone is involves focusing on their character and qualities rather than just their accomplishments. Elevating encouragement means actively promoting and supporting others, whether through social media, reviews, or nominations for awards. Authentic encouragement involves being genuine and specific in our praise, sharing stories and examples to show that we truly care. The conversation emphasizes the importance of being present and intentional in our encouragement, and reminds us that we all have room for growth in this area. Chapters 00:00 Introduction: The Power of Encouragement 16:09 Chapter 1: The Art of Character Encouragement 21:53 The Art of Praising Who Someone Is 23:25 The Art of Elevating Encouragement 30:53 The Art of Authentic Encouragement Takeaways Encouragement is a universal language that everyone understands and needs. Encouragement is a complex topic that requires understanding the science and art behind it. Encouragement is not just about what you say, but how you make people feel. The art of character encouragement involves recognizing and praising someone for who they are, not just what they do. Encouragement is a powerful tool in building trust and relationships. Praise who someone is, not just what they do. Elevate others by promoting and supporting them. Be authentic and specific in your encouragement. Remember the importance of being present and intentional in your interactions. We all have room for growth in the art of encouragement.
42:1711/06/2024
Online Courses Are Dead?! LOL, Not Even Close! (Pat Flynn reaction)

Online Courses Are Dead?! LOL, Not Even Close! (Pat Flynn reaction)

One of the legends in the online business space, Pat Flynn, says that online courses are dead. This is the end of selling information. It's the end of info marketing as we know it. And he has a pretty convincing case. But I completely disagree. Check out Pat's video here: https://youtu.be/BMndJYa_KbM?si=N4XvUwlAwM4rYRFC
33:4504/06/2024
Win In Relationships, Win In Business with Kathryn Gordon

Win In Relationships, Win In Business with Kathryn Gordon

I believe if your relationships are healthy, the rest of your life will be healthy - especially your business! And the reverse is true. If your marriage is falling apart, it's really hard to have the creativity, drive, and passion to win at business. Today I've brought on my friend Kathryn Gordon, Wall Street Journal bestselling co-author of "Relationship Grit" to unpack the secrets to a thriving marriage, what to do when there are two powerful personalities in a relationship, and the power of generosity in relationships.
45:3628/05/2024
I'm quitting the 52 book challenge (here's why)

I'm quitting the 52 book challenge (here's why)

If I'm being honest, this is an announcement I didn't really want to make, but here we are. I am quitting my 52 book challenge and I wanted to let you know about it for a couple of reasons.
09:1923/05/2024
3 lessons from Alex Hormozi's big content strategy shift

3 lessons from Alex Hormozi's big content strategy shift

One of the biggest and most popular content creators on planet Earth, Alex Hormozi, has made a major shift in his content strategy, moving away from short form content and highly edited content. And we have to talk about it. What we're gonna do in today's episode is unpack his announcement that he posted a couple of weeks ago about his major shift and where he's taking his content and why it's strategic and why I think you need to pay attention. I'm gonna unpack three lessons when it comes to content marketing that's working today that if you're a business owner, you need to understand.
32:4621/05/2024
Rewire your brain for success (with Mike Zeller)

Rewire your brain for success (with Mike Zeller)

Success doesn't begin with our actions it begins with our minds. Today I sit down with my friend (and author and business mentor) Mike Zeller. In this deep dive we cover how our identity and beliefs shape our actions and outcomes, why rewiring the subconscious mind is essential for personal growth and success and how visualization and alter egos can help create new neural pathways.
49:4214/05/2024
Why giving is the most powerful business strategy - The Go Giver by Bob Burg and John David Mann

Why giving is the most powerful business strategy - The Go Giver by Bob Burg and John David Mann

Could it really be that the secret to success is giving? Oh man, you better believe it is. Today, my friend, in the 52 book challenge, I am unpacking my number one most recommended book of all time. That is The Go Giver by Bob Berg and John David Mann. I absolutely adore this book and it's a little book you can read in about an hour. It's a parable. Everyone should read it, no matter if you're in business or not.
09:1409/05/2024
5 limiting beliefs holding back your business

5 limiting beliefs holding back your business

Most people who want to grow their business are looking for a strategy or a hack or some kind of system that they could put into place that will take their business to the next level. Very few people stop to think about the fact that their business is actually limited by their mindset and that they actually self-sabotage. To put it bluntly, you are the ceiling to your own business. In today's episode, what I wanna do is share with you five limiting beliefs that are likely holding back your business. You may not be dealing with all five, but I guarantee you, you're dealing with at least one of these. If you can dismantle one or all of these limiting beliefs, you remove the ceiling, and then your business can naturally grow and expand, because you're probably the bottleneck, my friend. Let's discuss.
49:1507/05/2024
My new book...the wait is over!

My new book...the wait is over!

The wait is officially over. Pre Order Graham's new book Rebel and get $300 worth of instant bonuses: https://www.grahamcochrane.com/rebelbook I am announcing and allowing you to pre -order my brand new book, Rebel: Find Yourself By Not Following The Crowd. In today's special announcement episode, I'm gonna peel back what's inside the book, how you can pre -order the book, including some incredible free bonuses you can get immediately, and why I wrote this book and most importantly, how it's going to help you!
25:1230/04/2024
The key to confidence, clarity, and courage - The One Truth by Jon Gordon

The key to confidence, clarity, and courage - The One Truth by Jon Gordon

Have you ever had this experience where some days you just feel on top of the world, confident, clear, and you're running hard after the things that matter to you, and then a moment later or the next day, you feel completely discouraged, completely down, and you're doubting everything about your existence? Today's book in the 52 Book Challenge, "The One Truth" by Jon Gordon breaks down why this is happening, what it takes to fix it, and how we can better understand our own mind so that we can actually achieve the things that I feel like we're designed to achieve. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=qVus-Pjlu20tBHEy
08:5128/04/2024
How to write books that sell themselves - Write Useful Books by Rob Fitzpatrick

How to write books that sell themselves - Write Useful Books by Rob Fitzpatrick

What's the secret to writing a book that requires little to no marketing to sell hundreds of thousands of copies and put millions of dollars in your pocket? That's what we're talking about today. Today's book on the 52 Book Challenge is Write Useful Books, A Modern Approach to Designing and Refining Recommendable Non -Fiction by Rob Fitzpatrick. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=jNxCzvLdNZ6n-5KC
08:5525/04/2024
How to sell your online course before creating it

How to sell your online course before creating it

Last year I made $30,000 selling a product that didn't exist. And then a few months later I made an additional $100,000 in a period of five days selling the actual product once it came out. Today I wanna unpack how to do just that - to sell your online course before you create it and why, more importantly, would you wanna do such a thing?
33:2323/04/2024
Ignore your competitors (your success depends on it)

Ignore your competitors (your success depends on it)

I've been sent to give you an urgent message. Please stop paying attention to what your competition is doing. Literally, you need to ignore your competitors because your business's success depends on it.
38:5216/04/2024
Achieve more by doing less - 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy

Achieve more by doing less - 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy

When I see a book that says "world -class entrepreneurs can achieve more by doing less" as a subtitle, you know I'm all in. Book 15 of the 52 book challenge this year is 10X is Easier Than 2X by Dan Sullivan from Strategic Coach and Dr. Benjamin Hardy. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=o9B2lq1Ve9yDYDZ3
10:3912/04/2024
7 Mental Shifts To Reach 7 Figures (How we did it)

7 Mental Shifts To Reach 7 Figures (How we did it)

Starting a business is one thing. Scaling it to seven figures of income a year and beyond is an entirely different thing. The world will tell you to push harder, just do more of what you're doing, but eventually you'll tap out. So there's got to be something different to reach those numbers. And the reality is it's not just actions, it starts with different mindsets. And so in today's episode, what I wanna do is unpack seven mindsets that I've curated over the last 14 years. Seven mindset shifts that are important for you to make in order to get over that hump, whether seven figures is the goal or multi -six or eight figures, whatever it is, these are seven growth mindsets that I've stumbled across, fought for, and have slowly figured out. Check out our new Family Goals Podcast https://www.familygoalspodcast.com/ This week, to celebrate the launch, we are giving one lucky winner $2,000 toward a family vacation! To be entered to win, simply help us spread the word about the podcast by completing the following steps: - Subscribe to the show on your preferred platform (Apple, Spotify or YouTube). - Rate the show and leave a review on Apple Podcasts. - Share an episode on social with a link to the show. - Send us an email to [email protected] with screen grabs showing that you completed all 3 entry criteria. All three entry criteria must be completed to qualify. We will randomly draw and announce a $2,000 winner this Friday April 12th!
53:5609/04/2024
Transform your life before 8AM - The Miracle Morning by Hal Elrod

Transform your life before 8AM - The Miracle Morning by Hal Elrod

How you start your day matters because it's the only part of your day that you actually have control over. Think about that. It's the only part of your day you have control over. So why not take control of how you start your mornings? And that's the premise of The Miracle Morning by Hal Elrod. The not so obvious secret guaranteed to transform your life before 8 a .m. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=Sz3CWCqYZp15DOT_
10:3205/04/2024
I took 60 days off and this happened

I took 60 days off and this happened

So I just took 60 days off of work. That's right, I've been gone for 60 days and maybe you didn't even notice. That's okay, I still love you. But on this episode, I wanna talk about why I took a two month break, what the heck happened while I was gone, why I haven't been posting these episodes in the last 60 days and the good and the bad and the ugly of what it looks like to take a two month sabbatical. At the end of the episode, I'm also gonna walk you through three simple steps that I think you can use to apply to yourself to create your own sabbatical experience, even if you feel like time is short and you couldn't even get away for longer than a few days.
34:3202/04/2024
5 Secrets To Lasting Love - The Go-Giver Marriage by John David Mann

5 Secrets To Lasting Love - The Go-Giver Marriage by John David Mann

What is the secret to a great marriage? What does it take to not only stay together, but to grow deeper and deeper in love and have more and more joy and satisfaction and fun and deep friendship in your marriage? That's the question I think every married person should be asking. My second relationship book this year in the 52 Book Challenge is another marriage one. It is The Go -Giver Marriage by John David Mann and his wife, Ana Gabriel Mann. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l_DfpokYWFMEkbLs
09:2529/03/2024
Are you saving too much money? - Die With Zero by Bill Perkins

Are you saving too much money? - Die With Zero by Bill Perkins

Are we missing the point of money? Are we saving too much and not spending enough on the things that matter? That's the premise of this week's book, Die With Zero by Bill Perkins. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=SN8F_Y9kcSehhtW1
09:3322/03/2024
The Reality of Following Your Dreams - The Alchemist by Paulo Coelho

The Reality of Following Your Dreams - The Alchemist by Paulo Coelho

Plenty of people will tell you to follow your dreams. Few people will be honest about just how hard it will be. Today I unpack book 11 in the 52 Book Challenge, the legendary book from Paulo Coelho, The Alchemist. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=exghd7eq-Can316V
09:0119/03/2024
Change your life, 5 seconds at a time - The 5 Second Rule by Mel Robbins

Change your life, 5 seconds at a time - The 5 Second Rule by Mel Robbins

Can you really change your life in just 5 seconds? That's the premise of Mel Robbins' hit book The 5 Second Rule. Based on the latest brain science and habit forming psychology, this simple rule can help you improve just about every area of your life. Let's unpack my biggest takeaway from the book! The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=NcjZCDApwK0hMJDn
09:0208/03/2024
Entrepreneurs aren't happy (how to fix it) - The Gap and The Gain by Dan Sullivan & Benjamin Hardy

Entrepreneurs aren't happy (how to fix it) - The Gap and The Gain by Dan Sullivan & Benjamin Hardy

If you're an entrepreneur or a high achiever or an ambitious person, you might struggle with happiness because you're always chasing the next thing. And I know this from experience.This is the story of my life. And so today's book in the 52 book challenge, The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, we need to unpack this most important issue. This is probably one of the most helpful and honest books I've ever read for entrepreneurs and high achievers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=6sjfSIaV9JOzaIsG
08:2201/03/2024
What does the bible really say about prayer? - If You Will Ask by Oswald Chambers

What does the bible really say about prayer? - If You Will Ask by Oswald Chambers

What is prayer? How does it work? Am I doing it wrong? These are questions that many Christians have had and many people of all kinds of faiths have had. And in today's book, in the 52 -book challenge, book eight, we're going to talk about prayer as unpacked in the book If You Will Ask by Oswald Chambers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=UbSEfzp7IzJ11VUX
06:0223/02/2024
How to speak with more credibility - The 16 Undeniable Laws of Communication by John Maxwell

How to speak with more credibility - The 16 Undeniable Laws of Communication by John Maxwell

I think communication is the most powerful skill you can have because this whole world revolves around people. And the better you can communicate with those people, the better your life will be, whether you're a leader, a speaker, a content creator, or you just interact with humans from day to day. Improving your communication can help a ton. So that's why I dedicated an entire category of the eight categories of books to communication. And today's book is the 16 Undeniable Laws of Communication by none other than John C. Maxwell The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=OQ34_OaiuFInS4Os
07:4316/02/2024
The Thing Blocking All of Your Progress - The War of Art by Steven Pressfield

The Thing Blocking All of Your Progress - The War of Art by Steven Pressfield

If you've ever struggled with writer's block or creativity block or just that inner struggle to bring something to life in the world that you want to see (whether a business, a new workout routine, a new relationship that you know you should pursue) this book is for you. Today in our series of the 52 Book Challenge, we are talking about book six of 52, The War of Art by Steven Pressfield The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l0WqrbEMJEESNCsv
06:5009/02/2024
How to handle stress as a business owner with Justin Rothlingshoefer

How to handle stress as a business owner with Justin Rothlingshoefer

In this conversation, Graham Cochrane interviews Justin Roethlingshoefer about the importance of health for entrepreneurs. Justin shares his early interest in health and how it led him to start his company, Own It. They discuss the meaning of 'Own Your Different' and how it applies to client services. Justin also shares his journey of resisting conformity and stepping into a bigger world. They explore the mind-body connection and the importance of taking a holistic approach to health. Finally, they discuss practical steps that entrepreneurs can take to handle stress and improve their overall health. In this conversation, Justin Roethlingshoefer shares insights on health and productivity. He emphasizes the importance of hydration and movement, recommending drinking half your body weight in ounces of water and engaging in deliberate exercise daily. Justin also discusses the significance of intentional preparation, highlighting the need to build baseline habits and identify controllables. He emphasizes the value of taking time for oneself and engaging in activities that bring joy and rejuvenation. Additionally, Justin explores the productivity benefits of self-care, including meditation and breathwork. The conversation concludes with Justin sharing his golden rule: prepare yourself for what's already prepared for you. Takeaways - Health is crucial for entrepreneurs to create a life they want to live and be able to serve others effectively. - Resisting conformity and embracing a bigger world can lead to personal and professional growth. - Taking a holistic approach to health, considering the mental, physical, spiritual, and emotional aspects, is essential for overall well-being. - Practical steps such as prioritizing sleep, nutrition, self-care, and mindset can help entrepreneurs manage stress and improve their health. Drink half your body weight in ounces of water daily for proper hydration. - Engage in deliberate exercise for at least 30 minutes a day. - Build baseline habits and identify controllables to maintain productivity. - Take time for yourself and engage in activities that bring joy and rejuvenation. - Invest in self-care practices like meditation and breathwork for increased productivity. - Prepare yourself for what's already prepared for you. Pre-order Justin's new book "The Power of Ownership" https://thepowerofownershipbook.com/
51:4706/02/2024
Improve your marriage with brain science - The 4 Habits of Joy-Filled Marriages by Marcus Warner

Improve your marriage with brain science - The 4 Habits of Joy-Filled Marriages by Marcus Warner

What separates a healthy marriage from a miserable one? In this book review, Graham Cochrane discusses 'The Four Habits of Joy-Filled Marriages' by Marcus Warner and Chris Coursey. The book explores how brain science can be used to improve marriages and create a stronger emotional, spiritual, and physical connection. Cochrane highlights the concept of joy as the most powerful motivator in life and emphasizes the importance of shrinking the 'joy gap' in a marriage. The book provides four habits to build joy in a marriage, including playing together and listening for emotion. Cochrane concludes by recommending the book as a quick and actionable read for anyone looking to improve their marriage. Takeaways - Joy and joyful attachment are the most powerful motivators in life. - Love is attachment, and the more joy you build into your marriage, the stronger and more connected your love will be. - The 'joy gap' between moments of joy in a marriage can lead to pessimism, distance, and a vicious cycle of negativity. - The four habits to build joy in a marriage are: playing together, listening for emotion, appreciating daily, and nurturing rhythm. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=7wjaNzIhPdwNQmEh
07:3902/02/2024
The 3 best places to invest (as a business owner)

The 3 best places to invest (as a business owner)

I became a net worth millionaire at age 35. I'm a pretty average guy with pretty average investment knowledge, but I've put it to work and I think that's the good news. In today's episode, what I want to do is share with you the three places you must be investing. I'm going to give you specific details and then open the door wide for you to pick and choose from the sub investments within these three, as you'll see. Once you understand the three places you should be investing your money and the order in which you should invest them, things will continue to snowball for you in the right direction. If you're not already a millionaire, you will be soon. And if you already are, your next million will come faster than imagined. So let's unpack the three places you should invest your money and in which order.
40:3630/01/2024