Money and personal finance is usually thought of as a numbers thing, a math thing, no behavior required. In fact, you should keep your emotions out of it and just follow the numbers. That sounds nice, but in reality, if you've had money and dealt with money, you've realized that success with money is predicated more on your behavior, more on your psychology. And so today's book in the 52 book challenge is the Psychology of Money by Morgan Housel. Here is my biggest takeaway. Book 4 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=1t5AbzpX3xWlACQD

In this conversation, Graham Cochrane interviews Amanda Han, a tax advisor and expert on tax advice for business owners and real estate. They discuss Amanda's journey from working for other firms to starting her own business, the challenges and rewards of working with her husband, and the importance of involving children in business and financial education. They also talk about Amanda's collaboration with Brandon Turner and BiggerPockets, the dangers of misleading tax advice on social media, the tax benefits of running your own business, and the advantages of investing in real estate from a tax savings perspective. In this conversation, Amanda Han discusses the benefits of real estate investing, including passive cash flow and tax advantages. She also explains the pros and cons of syndicated real estate and the tax implications of syndicated real estate profits. Amanda emphasizes the importance of diversifying investments and highlights the tax benefits of charitable planning. The conversation concludes with Amanda sharing her golden rule of imparting confidence to her children. Listeners are directed to visit Amanda's website for more tax resources and to connect with her on Instagram. Takeaways - Consider starting your own business to take advantage of tax benefits and build additional sources of income. - Involve your children in your business and financial education to teach them valuable skills and create quality time together. - Be cautious of misleading tax advice on social media and seek advice from qualified professionals. - Explore the tax benefits of running your own business, such as deducting business expenses and investing in retirement accounts. - Consider incorporating real estate into your investment strategy to benefit from tax advantages like depreciation and tax-deferred appreciation. Real estate investing offers passive cash flow and tax benefits. - Syndicated real estate can be a good option for those who don't have time to manage their own properties. - Syndicated real estate provides tax benefits similar to owning a property directly. - Investing in other asset classes, such as stocks or businesses, can help diversify income and reduce risk. - Charitable planning can provide significant tax write-offs and benefits. Imparting confidence in oneself is a valuable piece of advice for success. Visit Amanda Han's website https://www.keystonecpa.com/ for tax resources and connect with her on Instagram @AmandaHanCPA

My golden nugget takeaway from The Ruthless Elimination of Hurry by John Mark Comer. Book 3 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=9tV6UJi9Hobw5dpr

Do you actually even need a weekend? Well, according to one of the most successful and popular business owners and content creators today, Alex Hormozi, weekends are for the mediocre masses. Oh, you knew we had to discuss this. Let's unpack it.

My golden nugget takeaway from Man's Search For Meaning by Viktor Frankl. Book 2 of 52 in my 52 Book Challenge. Find out more here.

If you want to grow your business, you need to be on YouTube. So to help I wanted to bring on one of the all-time YouTube experts to the show to help you unpack it even more. It's my friend Sean Cannell from Think Media who has one of the best YouTube channels out there on online video, both in how to get started and what kind of content to create, and then the tools and the ways to make your videos look and sound good, he's got it all. In this episode - Sean unpacks what you need to consider with YouTube going into 2024, - Why subscribers no longer matter, consumption does - And the most important things you should focus on when getting started on YouTube to get traction Check out the free web class - "The One YouTube Strategy That Generates 122,490+ Views Per Day" http://GrahamCochrane.com/sean Sean's Channels: https://www.youtube.com/@ThinkMediaTV https://www.youtube.com/@UCKegeYEy0lJxpkjWRthaRMw My episode on Sean's Think Media Podcast: https://youtu.be/-TP64C6pWPM?si=2cM-fvNRyE70K6uz

My golden nugget takeaway from The Dip by Seth Godin. Book 1 of 52 in my 52 Book Challenge. Find out more here.

Have you ever heard the phrase, "new year, new you?" This is the year that I'm gonna be the financially smart version of me or the healthy version of me or the kinder husband version of me. Friend, can I just encourage you, this year don't try to find the new you when you don't even know who the real you is. Takeaways - Don't focus on being a 'new you' in the new year, focus on discovering the real you. - Living out of alignment with your true self can lead to frustration and dissatisfaction. - Being the real you brings more satisfaction in life, more success in business, and allows for greater service to others. - To discover the real you, explore your dreams, create a vision for your life, and identify your values. Also, join me this year in my 52 Book Challenge where I'm reading a book a week. Check out my reading list here: https://www.grahamcochrane.com/52books

Can you read a book a week? In today's episode I'm introducing you to the 52 Book Challenge, where I aim to read 52 books in a year. Want to join me? Here is my current reading list (updates coming): https://www.grahamcochrane.com/52books

I’ve always believed generosity was supremely underrated. There’s something about givers that makes them attractive. There’s something about giving that is magnetic. If you’re a giver, people are just drawn to you. Think about it. The most generous person in your world, what do you think about when they come to mind? It’s probably someone you really admire and want to emulate. This isn’t just a great way to live your life. It’s also a great way to build your business. The truth is, being more generous is a great way to get more clients, increase retention and cut through the noise. In an effort to bring a bit more generosity this holiday season, I decided to bring John Ruhlin onto the podcast. John is the author of the book “Giftology”, and he’s an expert on how we can use generosity to maximize what we get out of our business. So if you’re looking for a strategy that will not only put more money in you pocket, but make you feel good in the process, make sure to give this episode a listen. In this episode you’ll learn: -How John gives gifts strategically. -How to deepen relationships with giving. -The best methodology for gift giving. -And much, much more.

The end of the year is right around the corner. Some people will take this time to celebrate and enjoy the holiday festivities. And while enjoying holiday time with your family is a great thing, you also must do other things if you want to start the new year on the right track. One of the most profound things I do every year is a year-end review. It's a time where I get away from all distractions, go to a beautiful place where I'm inspired, and reflect on the past year. This is a great time to lean into gratitude and reflect on the wins of the past year (we all have them, even if this year was tough). This is also a time where you can see what changes you need to make to make sure next year is even better. So if you want to make sure you start 2024 on the right foot, make sure to give this episode a listen. In this episode you'll learn: -How to do an end-year review. -The 3 things to focus on to make 2024 great. -The questions I ask myself to focus my review. -And much, much more. Enjoy!

More people are afraid of public speaking than dying... Did you know that's actually true? It's like most people have this primal fear of getting up in front of people, talking, and things not going well. But the thing is, even if you're terrified of speaking in public, it's one of the best skills you can learn on your entrepreneurial journey. Being able to communicate effectively, whether on stage, online, or in person, impacts your business more than almost any other activity. Those who do this well almost play the business game on easy mode. While people who struggle with this aspect routinely find themselves hitting roadblocks. That's why I decided to bring on Christy Wright for today's episode. Christy is a master public speaker and helps entrepreneurs communicate their message more effectively. So if you want to learn the most important skill of entrepreneurship, make sure to give this episode a watch. In this episode you'll learn: -Christy's secrets for mastering communication. -How to improve you communication on any platform. -The biggest mistakes speakers make. -And much, much more!

Being able to sell is the most important skill in business. If you’re not confident in your ability to persuade people, it’s paramount that you learn to develop the skill fast. Because being sub par at sales is the fastest way to lose people who would otherwise be great customers. However, if you’re someone who does have the ability to persuade. You have a powerful skill that almost allows you to print money. And any product or service you sell will be much easier to move considering you know exactly how to position it to people. I used to struggle with this skill. Earlier in my career when I started my first business, I had no idea what I was doing when it came to selling. That’s why I decided to record this episode. Because in it, I have 3 questions you can ask yourself that will help you sell anything. So if you’re ready to finally get a grip on the sales process, you should definitel give this episode a watch. In this episode you’ll learn: -3 questions you should ask yourself to sell more. -The big mistakes people make when selling. -How to get clear on what problem you solve. -And much, much more. Enjoy!

A lot of people don't really understand generosity. It's looked at as something you do exclusively for others without gaining much benefit yourself. With this understanding of generosity, it's not surprising why many people don't find themselves being generous often. However, when you truly understand the power of generosity, you'll never look at life the same way again. Being generous has profound impacts on both the giver and receiver. And those who behave more generously often live more successful lives. Obviously, I'm big on generosity (I did a whole TedX talk on the subject). But I wanted to dive deep on the science of the subject so I decided to bring Dr. Nicole Roberts on today's episode. Dr. Roberts is the author of the new book "Generosity Wins". Her book covers every aspect of generosity and why if you want to have a satisfying life, it's a trait you need to cultivate. I'm really excited for this episode so make sure you give it a listen and take notes. In today's episode you'll learn: -Why generosity is a superpower. -How to be generous to yourself. -How the benefits of generosity compound over time. -And much, much more. Enjoy!

Most people never reach the level of success they want. There are many reasons for this. A lack of work ethic. Skill deficits. Not having technical know how. The list goes on and on. But in my years of experience building a business, I've found the most common reason why success avoids most people is simply because... They don't know success has levels. 4 levels to be exact. And if you fail to understand the 4 levels of success and what changes you have to make to get to the next level, you'll continue to hit that dreaded glass ceiling. Never knowing why you can't make it past that point. That's why in today's episode, I'm going to go over each level of success and tell you exactly how to make it through each level. After this episode you should be able to identify which level you're at and what you can do today to start making progress toward the next level. So if you're ready to finally reach a level of success you've only dreamed of, definitely make sure to take notes on this episode. Because we're going to dive deep. In today's episode you'll learn: -Why you have to change your approach if you want bigger wins. -Why focusing on tactics will hold you back in the long run. -The price you'll pay for copy and pasting someone else's strategy. -And much, much more. Enjoy!

Building your small business will come with many challenges. And unfortunately, many small business owners crumble under the pressure. Economic conditions, external factors, and market changes are all things that can threaten your business at any time. If you're not prepared to weather these storms, they can ruin your business before it even gets off the ground. It doesn't have to be this way. In fact, many small business owners have built their business in a way that protects them from these types of issues. Some even thrive during trying times. The question is, how can you build a business like the ones that seem to grow even with all odds agains them? That's exactly why I decided to bring Donald Miller onto today's episode. Donald is the author of many popular books like "Building a Storybrand" and his recent book "How to Grow Your Small Business". In today's episode, he shares his 6 steps for building a thriving business in today's time. That's episode is chocked full of value. So if you're a business owner, or plan to start your own business one day, this conversation with Donald will do more for you than getting an MBA. In today's episode you'll learn: - Why Donald decided to write his new book on small business now. - His 6 steps to build a thriving small business. - How Donald applies the 6 steps to his own thriving businesses. -And much, much more. Enjoy!

There are plenty of online courses nowadays. This may lead some people to believe that getting into the online courses space is a bad idea. The assumption being that the space is too saturated to really make a profit. But nothing could be further from the truth. I truly believe that we're still early in the online course wave. And there's plenty of opportunity for people who have something valuable to teach to their audience. That's why in today's episode, I'll unpack my 5 reasons for why I believe online courses are here to stay. So if you're on the fence about whether or not you should launch your own course, you should definitely give this episode a watch. In this episode you'll learn: -Why I believe we're still early in the online course game. -Why free information cannot compete with courses. -What your course needs to be able to sell in today's time. -And much, much more. Enjoy!

We're all going to have to deal with challenging people in our life. Whether it's a business partner, co-worker, or neighbor, these people exist. And if you don't know how to engage with them in a way that leaves you unscathed, you're going to be in for a rough time. No one knows this better than Rebecca Zung. Rebecca is the worlds foremost expert on negotiating with narcissist and she's helped many people see the light with her book "SLAY the bully". I invited Rebecca on today's podcast not only to talk about her process for dealing with narcissist. But also to talk a bit about how she's been able to successfully pivot so many times in her career. So if you want to learn how to deal with difficult people (or want to know how you can model Rebecca and pivot yourself), you should definitely give this episode a listen. In today's episode you'll learn: -Rebecca's entire SLAY process for high-stakes negotiation. -Why Rebecca decided to leave her successful law career and start a YouTube channel -The mindset to adopt to successful pivot in business. -And much, much more. Enjoy!

Too many coaches are afraid to raise their prices. Listen, I get it. Raising your rates can be scary and a guaranteed trigger for imposter syndrome. But failing to charge what you’re really worth will put you in a worse position over time. The truth is, by not raising your coaching prices you’re leaving a lot of money on the table and making it harder to reach your revenue goals. Trust me friend, charging high ticket prices for your coaching offer is not as difficult as you think. I’ve taught many students how to do just that. And if you have a simple process to follow you’ll quickly learn that raising your prices is something you should’ve done ages ago. That’s why in this episode, I explain exactly how to raise your coaching prices the right way. So if you want to learn how you can dramatically increase your income, I highly recommend giving this episode a watch. In this episode you’ll learn: -How to raise your prices (the right way). -Why many coaches fail to raise their prices. -Why now is the perfect time to raise your rates. -And much, much more! Enjoy!

Are you happy in your business? It might be surprising to hear, but many entrepreneurs would answer “no” to the above question. Which can be baffling considering how much time we spend working endlessly to become successful. But once we achieve what we set out to achieve, we can easily be left feeling empty. Trust me friend, this is not an emotion you want to experience. And it’s not even the only negative emotion that can be tied to success. There’s burnout, overwhelm, anxiety, and a long list filled with emotional experiences that even the most successful among us have to contend with. The question is, how do we avoid it? Well, that’s the reason why I invited Cary Jack onto today’s episode. Cary is the host of the “Happy Hustle” podcast where he reminds listeners to enjoy the journey of building their business instead of focusing on the destination. In my conversation with Cary I go deep on just how he’s been able to avoid the above emotions and instead live a life of joy and fulfillment. So if you want to experience the same, I highly recommend giving this episode a listen. In this episode you’ll learn: How Cary avoids burnout (and how you can too). How to use the 10 alignments to get your life back on track. Why Cary thinks being in nature is a hack to experiencing more joy. And much, much more. Enjoy!

There’s a common misconception circulating about solopreneurs... The idea that solopreneurs can go it alone without any assistance or resources is entirely untrue. Take it from me. I've had to shift this perspective for many of my students. While embarking on the solopreneur journey can be an incredible experience, there are certain essentials needed to excel in this game. With a solid foundation as a solopreneur, scaling becomes much more achievable, and you can finally reach those revenue goals you've always aspired to achieve. You might even find yourself working just 5 hours a week, like me (if that's your choice), and crafting a fulfilling life. However, without building this foundation, you'll remain one step away from that breakthrough, unsure of why you haven't reached it yet. That's why I've dedicated today's podcast episode to the three crucial elements every solopreneur requires. Trust me, mastering these three aspects will revolutionize your entrepreneurial journey. So, if you're determined to navigate your solopreneurial path the right way, be sure to tune in to this episode. In today’s episode you’ll learn: -Why having a community is a great way to stay motivated. -How to use digital tools to save you time, energy and money. -My A.C.E formula for supercharging your business. -And much, much more. Enjoy!

There’s a huge problem with most business advice…   It’s something you won’t hear a lot of success gurus talk about. But most business advice nowadays seems to be all the same. Going down YouTube rabbit business rabbit holes may expose you to different personalities, but you’d be hard pressed to find a novel idea among them.    Now this isn’t  necessarily a bad thing. You often hear cliches because there’s truth to them. However, the problem here is that not everyone in business has the same goals or wants the same outcome. So there definitely should be some diversity of thought.    Which is why I brought Codie Sanchez on today’s podcast episode. Codie has an amazing newsletter called “Contrarian Thinking”. And on it she does exactly what the name suggests – teaches you how to think differently from the masses. One way she does this is by exposing just how profitable it is to start what she calls a “boring business”.    Codie owns multiple businesses such as car washes, laundromats, ice dispensers, etc. And by doing this, she’s created a nice living for herself. So if you want to learn how you can leverage boring businesses to create wealth for you and your family, make sure to give this episode a watch.    In this episode you’ll learn:  Why Codie believes a boring business can free you from the rat race. Easy ways for you to make a boring business profitable.  Her exact process for finding these businesses and turning them around quickly.  And much, much more.    Enjoy!

I do the complete opposite of most other business coaches. Many of them focus on hustling. The idea is if you want more money and success, you should sacrifice sleep and passions until you achieve that goal. But I completely reject that idea, and have ever since the beginning of my business. And if you’ve been following me for some time, you know that I do things completely differently. In fact, I only spend 5 hours per week on my business. Yet I’ve still been able to grow it to 7-figures per year. This is a fact that surprises most people. Which is why, when they learn this about me, they are incredibly curious to know how I pull it off. That’s why I decided to focus today’s episode on exactly how I structure my time to get the most productivity out of a few hours per week. This episode will help you figure out how you can reduce your own work hours (without sacrificing productivity). So if you want to learn how you can finally take control of your time and live a life by your design, definitely give this episode a listen. I promise, once you start to view your business through this lens, you won’t want to go back to doing things the usual way. In this episode you’ll learn: -Why I decided to only spend 5 hours a week on my business. -My exact system for taking my time back. -Questions that will help clarify how to get back more of your time. -And much, much more. Enjoy!

Social media absolutely overwhelms me. If you’ve been following me for some time, you know that I’m mostly hands-off with all things social media. Personally, I’ve found the whole space to be confusing. It’s tough to keep up with what algorithm does what, which platform is hot (and which one has cooled off), and the nuances of how to grow on one platform compared to the other. However, that doesn’t mean that I’m unaware of the power of social media. I have friends who have huge followings, and their business has grown tenfold because of it. That said, I absolutely don’t advise any of my students to shy away from the land of Zuckerberg. What I do advise them to do is to learn how to execute from experts. And when I think of social media experts, the main one that comes to mind is Brock Johnson. Brock has amassed over 600k followers on platforms like Instagram. He’s also helped many other creators learn how to make content that’s engaging and gets people to follow. So if you’ve been wanting to learn how to grow on social media, today’s podcast episode is the answer to your prayers. Because my conversation with Brock will reveal exactly how to grow across platforms in a sustainable way (regardless of what updates the platform makes). In this episode you’ll also learn: How Brock taught middle-aged mothers to master social media. What to do if you think you’re shadowbanned. How frequently you should post. And much, much more. Enjoy!

The Bible has been the most important book in my entrepreneurial journey. If you’ve been following me for a while, you know that I’m a devout Christian. And my faith has a presence in every area of my life, including my business. In fact, my faith is the sole reason why I’m as successful as I am today. The Bible has a lot of wisdom to offer regarding prosperity. However, one of the problems many people have found, including myself, is just how often various verses are misquoted. These errors can cause people to completely miss the beauty of what God is trying to teach us. And when it comes to being successful, if you take one of these misquotes to heart, it can lead you off your path. That’s why I decided to speak on one of the most misquoted Bible verses in today’s episode. After watching it, you’ll discover what the Bible really says about prosperity and hopefully will be inspired to start making more strides in your business. In today’s episode you’ll learn: -What the Bible really says about prosperity. -How misquotes of the Bible happen. -How to apply these lessons from the Bible to become more successful. -And much, much more Enjoy!

A lot of people underestimate what it takes to be in business. This is one of the main things that holds them back. Because the reality is, for you to become successful in any venture, you have to do things you’ve never done. In other words, you have to break free from your comfort zone and become a more capable person. I’ve had to do so many times in the past. And in each phase of my career, I find that this process of shedding one's skin has to be repeated. The problem is, this is much easier said than done (and most people fail to do so entirely). That’s why I brought in Leila Hormozi on today's episode. Leila is the CEO of Acquisition.com and someone who’s had to completely reinvent herself at each stage of her career. Leila has mastered this process of getting out of her comfort zone and it’s one of the biggest contributors to her success. Through her story, you’ll see just how possible it is to achieve your goals if armed with the right mindset. So if you’re looking to finally become the person you’re meant to become, I highly recommend giving this episode a watch. In this episode we cover: -Leila’s recommendation for making great content. -Her view on skills (and why you need more than you think). -Why business owners fail to build teams. -And much, much more. Enjoy!

I could be a lot more successful than I am today. Don’t get me wrong, I’m definitely blessed. I’ve been able to grow multiple businesses to over 7-figures in revenue. Not to mention help many people start the business of their dreams, all while only working a few hours per work. But on this success journey I’ve made many mistakes. Some of which have cost me a lot of time (and money). Every entrepreneur can attest to this. Mistakes are unavoidable. And if you’re in business long enough, you definitely will have your fair share. However, there is a silver lining to me making these mistakes. I now know exactly what I would’ve done differently to make my ascent more smooth. And this knowledge can be passed onto you in order to help you better navigate this entrepreneurial path with fewer hiccups. So if you want to hear exactly what I would do differently if I had to start over from scratch, definitely give this episode a listen. In this episode you’ll learn: -How I got started in online business (I was pretty much forced into it smh). -The exact things I would’ve done differently if I could start from scratch. -How you can learn from my mistakes and shave years off your success timeline. -And much, much more. Enjoy!

So, you want to make money fast? Normally I’m completely opposed to this way of thinking. And that’s because I truly believe that when you build a business that can consistently feed you and your family for years to come, that’s the ideal strategy to follow. That said, sometimes you may not have the luxury to default to a long term strategy. When life happens, you might need to find a way to pay bills quickly without spending a ton of time building a strong foundation that’s required for a robust business. That’s why in today’s podcast, I’ll teach you my best strategy for making money fast. You’ll learn my very simple approach to getting your business up and running and monetizing very quickly. No matter what your background is, you’ll for sure be able to put this lesson into practice. So if you want to learn how to make money fast, today’s lesson is definitely worth sticking around for. In today’s episode you’ll also learn: The way I would make money fast if I absolutely had to. Why starting a service-based business is the best way to make money quickly. How to start getting clients overnight. And much, much more. Enjoy!

Have you ever felt like it’s impossible to have a balanced life as an entrepreneur? If you’re like most business owners, you likely give a ton of time to your business. And while that has provided for you financially, it’s also created a situation where you have neglected other areas of your life. But here’s the thing. Not having the rest of your life in order will definitely take a toll sooner or later. And if you want to avoid living a life of regret, it’s best you figure out how to juggle all of your priorities effectively. I know, easier said than done. That’s why I brought Nicholas Bayerle onto my podcast. Nicholas is one of the rare business owners to have mastered the art of having a balanced life. And it’s something he talks a lot about in his bestselling book “The Modern Day Businessman” and in his mastermind group “The King’s Brotherhood”. Nicholas gives a ton of advice on how you can become what he calls a 4D Businessman in today’s podcast episode. So if you you want to learn how to have a higher quality of life while also taking your business to new heights, make sure to give this episode a listen. In this episode you’ll also learn: -Why Nicholas believe’s all business people are like Joseph from the Bible. -How he finally figured out his purpose after his first business failed. -How he’s able to have a strong family life while running multiple businesses. -And much, much more. Enjoy!

How do you know you have the right business idea? This is something that many entrepreneurs haven’t thought a lot about. In fact, when you ask people this type of question they normally default to answers like “it’s what I’m passionate about”. Let me tell you something, friend. Making a major life decision like starting a business just based on a feeling is the quickest way to falling flat on your face. And it’s likely why so many small businesses fail year after year. But if you’re not supposed to just default to whatever your current obsession is, what are some other signs you’re in the right business? I’m glad you asked. Because that’s exactly what I cover in today’s podcast episode. In this episode I’ll share with you the 5 signs that you’re in the right business. And when you cross reference your business idea with these 5 signs, you’ll be that much closer to not only starting a business you love, but one that will make you prosperous for years to come. And this episode will also cover: How to avoid being trapped in your business. The exact tools I use to automate my business. An exercise that will help you drastically improve your business. And much, much more. Enjoy! -Graham

When’s the last time you actually played? Yes, this is a serious question. I know as business owners we spend so much time being productive and striving to reach our goals that we can forget to actually enjoy ourselves from time to time. Believe it or not, making time to “play” is more important than most realize. It’s been shown to actually help people be more productive and cultivate more life satisfaction (as well as lowering anxiety). That’s why I decided to bring in Charlie Hoehn on today’s podcast. Charlie is a very successful business owner who at one point in his life battled depression and crippling anxiety. That’s when he re-discovered how to play and learned all the benefits associated with it. Now Charlie travels the world and teaches other high achievers how to increase their quality of life by adding more play to it. So if you want to learn how you can start enjoying yourself more, make sure to give this episode a listen. In this episode you’ll learn: -The long list of benefits that come with playing more. -How to actually start playing if you don’t know where to start. -Charlie’s story on how he re-discovered playing and the impact it had on him. Enjoy!

Have you ever wondered how word-class speakers got so good? I certainly used to. And considering that last year I gave my first TedX talk (that you can watch on the TedX YouTube channel), I spent a long time learning the secrets of the best speakers. One of the most important lessons I learned during this time was that the techniques that work well on stage also work for all types of content. Whether you’re writing an email, doing a webinar, or making a TikTok video, these public speaking tips will take your content to the next level. In this podcast episode, I’ll share the top 3 lessons I learned during the preparation period for my TedX Talk. And if you apply these lessons to your own content, no matter what it is, you’ll quickly see that you can make almost any piece of content irresistible. So if you’re ready to learn the presentation secrets of a TedX speaker, make sure to give this episode a listen. In this episode you’ll learn: -Why every piece of content should be a performance. -The mistake most public speakers make. -How to make your content irresistible. -And much, much more. Enjoy!

Have you ever used Facebook ads for your business? If you’ve been in business for a while, you know there was a time when Facebook ads were looked at as the magic solution for getting more customers. Literally everyone wanted to figure out how to run these ads and get in on the gold rush. But now? Things are a bit different. Facebook is nowhere near as magical of a solution as it was during its earlier days. But even with that being the case, Facebook ads are still a great way to get people to your offer. You just have to be a bit more skilled at execution. Which is why I decided to bring today’s guest, Adrienne Richardson, onto the podcast. Adrienne is a Facebook ad expert who’s helped some really big names like x and y run successful campaigns on Facebook. And today, she’s spilling some of her best secrets. So if you want to figure out how a Facebook ad pro uses the platform to print money for her clients, I highly recommend checking this episode out. In this episode you’ll learn: -Why Adrienne hates organic. -How she’s able to get more clients by word of mouth. -Exactly how she thinks through tackling Facebook ads. -And much, much more. Enjoy!

Are AI tools good or bad for solopreneurs? That’s the millionaire dollar question. Everywhere you turn on the internet these days you’ll see people talking about AI. A lot of people seem to see it as a blessing while just as many believe it’s the beginning of the end for their livelihood. But with all of these dramatically different opinions coming from intelligent people, how do you know who to listen to? Will AI help you finally create the business of your dreams, or will it destroy that dream before it’s had a chance to materialize? That’s exactly the question I explore in today’s episode. I’ll share my take on AI and how I belive that most other people talking about tools like ChatGPT are dead wrong (and I’ll back up my opinions with some solid evidence). So if you want to finally have your answer on how AI should fit into your business, I would definitely give this episode a try. And for all of you reading this email thinking that AI wrote it, you’re wrong haha (or are you???) In this episode you’ll also learn: Why I believe the fears around AI or overblown. How I plan to use AI to make my workload easier (and how you can do the same). Why being a human is your greatest gift. And much, much more. Enjoy!

Your brain is A LOT more powerful than you realize. The problem is that most people don’t believe it. Or rather, they fail to understand how to unlock their hidden potential. And the sad thing is, failing to do so leads to many to leave this Earth with their potential unrealized. But for those of us who understand how to properly leverage our genius, the world becomes full of possibilities. We’re able to create the life and do things that few people experience. This alone makes uncovering your hidden genius a worthwhile pursuit. That’s why I decided to bring Polina Pompliano on today’s episode. Polina is the creator of an amazing newsletter called The Profile. In it, she unpacks exactly how the world's most successful people achieve the unimaginable. And in today’s episode, she’ll show you exactly how to unlock your hidden genius. So if you want to learn how to think like your heroes, and unlock your dormant potential, make sure to pay close attention to what Polina shares in this conversation. I’m sure you’ll have a few breakthroughs that will help you tackle your goals like never before. In this episode you’ll also learn: How Polina was able to transform her weaknesses into strengths. How Polina’s new book will help you 10x your results. Why you can make a business out of anything. And much, much more. Enjoy! -Graham

Is your business more suited for the Launch or Evergreen model? If you’ve been in the online business game for as long as I have, you know a thing or two about both approaches. And while some people may lead you to believe that one approach trumps the other, the truth is a lot more complicated. You see, both of these models are great. And both can make you a ton of money. However, both also come with their unique downsides. The trick is to see which downside you can tolerate and which one seems a bit too risky. That's why I decided to make this video to teach you everything I’ve learned about launches and evergreen models so you can make your own decision. I’ve experimented with both over the past 14 years in two different niches, so I definitely have a more in-depth perspective than a lot of people. So if you want to decide once and for all which of these two models is best for your business, make sure to give this episode a watch. I promise you’ll leave it with a bit more clarity. In this episode you’ll learn: -The difference between Launch and Evergreen. -The downside is to both approaches. -What type of person fits both models. -And much, much more. Enjoy! -Graham

Do you have a plan for what to do with your money? If you’re like most people, you’ve probably thought about that question briefly (unless if you’re a personal finance nerd like me). As entrepreneurs, we often spend a ton of time figuring out how to become financially successful, but we don’t put that same effort into financial planning. But if you want to truly master your financial life, then you must put that same degree of effort into setting up a system for your wealth to grow. This is easier said than done. Personal finance advice is a dime a dozen these days and it can be hard to know how to trust with your financial future. That’s why I invited Jim Dew on today’s podcast. Jim is the author of the book “Beyond a Million: The Entrepreneurs Playbook for Expanding Wealth, Freedom and Time”. And in our conversation, Jim shares some of the secrets he’s learned from some of his billionaire clients and how you can make those same strategies work for you (no matter your financial situation). Jim also shares a bit about his story and how he has applied these same practices to his own financial planning strategy. So if you want an easy to follow approach that will protect your money for generations to come, make sure to give this episode a listen! In this episode you’ll also learn: Jim’s secret for avoiding burnout in business. Why being promiscuous with your money is a big problem. The best way you can lower your financial risk.  Enjoy! -Graham

How do you know whether or not you’re on the wrong path? This is a very important question and one that not many people consider before they embark on the road to success. But not taking a second to be thoughtful about the direction you’re heading in can cause you to travel miles in the wrong direction. And ultimately be unfulfilled in life. Believe it or not, you can easily find yourself in this situation if you’re not careful. The world we live in is designed to make you conform instead of encouraging you to find your own path. Parents, friends, and relatives will absolutely try to influence you to take the safe route (even if you have to sacrifice your dreams to do so). That’s why I decided to talk about finding the right path for you on today’s podcast episode. Because I know all too well how hard it is to go against what everyone is telling you to do. When I started my business, I was in this exact situation. And I learned a ton of lessons that can help someone currently going through this save a lot of time and mental anguish. I share a lot about my own personal story in this episode. And I reveal what questions to ask yourself to know whether or not you’re on the right path. This is definitely a must listen for anyone who needs some words of encouragement. In today’s episode you’ll also learn: -Why the world wants you to conform. -How to find the hidden “why” behind your dreams. -What to do if you don’t know what you want. -And much, much more. Enjoy!

If you want to grow your business, the #1 skill you must learn is copywriting. Having the ability to persuade your audience like a pro is truly a game changer. And it’s one area you definitely should be taking seriously if you’re serious about growing your business. Because once you've mastered the art of using words to create desire in your readers, you'll find that you’re able to make money pretty much at will. But considering that a lot of bad information about copywriting has been put out into the world as of late, it can be hard to find a trustworthy source to listen to. That’s why I decided to have copywriting master Neville Medhora on today’s podcast episode. Neville has been the wordsmith behind brands such as AppSumo and his own copywriting training company CopywritingCourse.com. And today he’s going to share his secrets to writing persuasive and attention-grabbing copy every time. Neville doesn’t hold anything back in this episode. So whether you’re looking to improve your own copywriting skills, or you just want to know how to find a good copywriter to write for you, make sure you give this episode a listen. In today’s episode you’ll also learn: -Why Neville believes copywriting is not about writing at all. -How Neville’s Rave company blew up overnight by sending emails. -How to bring out your authentic personality in your writing. -And much, much more. Enjoy! -Graham

Have you ever considered when your pursuit of “more” will end? Whether it's more money, more freedom, or more opportunities, many entrepreneurs find themselves driven by an insatiable ambition. But if you’re not careful, this relentless pursuit of abundance can ultimately lead to your downfall. You see, the problem with constantly chasing after more is that there will always be something else to gain, leaving you stuck on an endless hamster wheel. I don't want that for you. That’s why in today's episode, I delve into the meaning of never having enough and provide actionable steps to help you step off the hamster wheel once and for all. By clearly defining your ultimate goal, you can finally experience the satisfaction of having "enough." I get a bit personal in this episode and share details on my own battle of constantly striving for more (and what I do now to avoid that trap). So make sure you pay close attention to this entire episode so you can avoid the pitfalls of endless ambition. In this episode you’ll also learn: -The sneaky reason why we feel like we never have enough. -How the pursuit of “more” can stop newbie entrepreneurs from getting started. -What it means to have enough. -And much, much more. Hope you enjoy! -Graham

Making the wrong decision on important matters can cost you dearly in life. Let’s be honest, most of us don’t have a framework to help us navigate life’s big decisions. But relying on just your head or your heart when the pressure is on can be a recipe for disaster. However, if you apply the wisdom from today’s episode, you’ll learn how to make these decisions without feeling lost or anxious. In this podcast episode, we're joined by Abby Davisson, the brilliant author of "Money and Love: An Intelligent Roadmap for Life's Biggest Decisions." Abby advocates for a more balanced approach to decision-making by combining logic and emotions. She spills the beans on how to make intentional choices that align with your values, and you'll also learn some cool tips on how to communicate better with your partner to avoid misunderstandings. And that's not all - Abby's 5C Framework for consistent good decision-making is a game-changer! She even shares some personal examples of how she uses it in her own life. So, if you're tired of making rash decisions that you regret later, tune in to this engaging podcast episode with Abby Davisson. In this episode you’ll learn: -How to make big decisions without dealing with regret. -How Abby makes life changing decisions with her husband. -Why being one dimensional in your decision making leads to unwanted outcomes. -Abby’s 5C Framework for consistently making good decisions. -And much, much more! Hope you enjoy! -Graham

One of the biggest myths about entrepreneurs is that we’re all the same. It’s assumed that we all have the same skill set, focus, and even the same motivations. But the problem with this mentality is that it can lead you down the path of copying others to be successful. Doing this can easily end in disaster. Because not knowing what kind of entrepreneur you are robs you of one of the biggest contributors to success – knowledge of self. You see, when you have a clear understanding of what kind of entrepreneur you are, you can tap deeper into your hidden genius (and avoid hard-to-see pitfalls). I’ve come to learn that there are actually 4 different archetypes of entrepreneurs. And they all are drastically different from one another. Once you’re able to find out what type you are, you’ll be armed with immense clarity as to what motivates you and how you should go about reaching your goals. That’s why in today’s episode, I do a deep dive on each of the 4 entrepreneur types and the strengths and weaknesses of each. But in this episode you’ll also learn: How to determine your entrepreneurial type. How to avoid the dark side of each type. If it’s possible to change types. And much more! Hope you enjoy! -Graham

Creating an online course is one of the most powerful things you could do for your business to create passive scalable income. You do the work once, you build an audience and a lead generation machine and then that course can sell automatically to your students day in and day out, which is amazing. It's what set me free financially years ago and I love it. Except for the fact that most courses out there suck. Let’s be honest, they're bland, they're mundane, they're just cobbled together and they're generally not what people paid for and that's not what we want to do. We want to create a powerful experience for them that not only are they happy that they paid for, but really more importantly than their happiness, is that they actually get results. So to talk about this very subject, I brought on my friend Jasmine Jonte to break down how to create a killer course. We’ll break down exactly what makes a good course. What mistakes course creators can make, newbie mistakes and even mistakes that I realized I was making as I was listening to this episode. This is super practical. I think you're going to love Jasmine and enjoy this conversation! In this episode you'll learn: What mistakes most people make when creating an online course Why online courses are so powerful for business growth How Jasmine finally found her success after many years of experimenting with her business Hope you enjoy!- Graham

What business can I start this year? How do I come up with my business idea? Is it possible for me to start a business this year? These are the questions I get all the time and here's the good news. There's never been a better time to create, launch and start a business. It's only getting easier. The tools are getting more accessible. Everything's becoming more democratized because of the internet. This is a whole new world. What I want to do in today's episode is give you three businesses that you can start this year with literally zero dollars. You can start these on the side while you're still working your day job or if you’re busy mom or dad or even you are still full time in school. I'm going to give you three business models and give you real examples of my students so you can see just how crazy and possible this is. We'll get super practical today. Let’s build the business of your dreams! Why you don't need any money to start a business What business models are ultra profitable to start with How to work on your starting your business, even if you literally have NO time to spend Hope you enjoy!- Graham

If you plan on being an entrepreneur for the long haul, you're going to have to pivot at some point in some way. Pivoting doesn't have to be something to be feared. A lot of times there's an identity crisis and maybe you’re thinking, well I was known for this one thing or I had success in this one thing - how could I completely pivot or even evolve slightly into this other thing? There are so many fears related to pivoting and to talk about those fears, I've brought on my friend and former coach Cliff Ravenscraft. Cliff is a master business coach, mentor and speaker and his focus is to help you break free from any beliefs and or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. You're going to hear about how he went from being known as a podcasting coach and podcasting expert to becoming a mindset expert and replaced his income in just 90 days. In this episode we also dove into a lot of the mental scripts, thought patterns, behaviors and mindsets that entrepreneurs get stuck around. Sit back and relax and enjoy my conversation with Cliff Ravenscraft! In this episode you'll learn: Why its so hard to break free from limiting beliefs in entrepreneurship, and how to do so successfully without ever looking back How Cliff replaced his whole income in a new niche, in just 90 days How to deal with and navigate through an identity crisis in your business Hope you enjoy!- Graham

Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business? If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing everything from you. What I want to do for you today is to give you my four lens framework. These are four lenses through which I look at business and make every business decision and analyze every business task that I'm a part of. My hope is that these lenses will help you not just build a profitable business, but a life giving business as well. So let's dive in and let's optimize your business today. In this episode you'll learn: How I look at life and business to achieve the biggest fulfillment When you should start eliminating something inside your business Why you should optimize your business every single year, to achieve optimal growth Hope you enjoy!- Graham

Today, I want to make a confession, actually a few confessions.I want to do another episode taking you behind the scenes into my journey as a business owner and share a little bit of the realities of my accomplishments in business. If you're not as successful as you want to be be yet, don't worry, you will be. But the problem is once you reach new levels of success, you're going to come up against new problems. And so today, I want to prepare you so that you don't run into the same challenges I did mentally. I want to break down some confessions of being a seven figure business owner. And I really want to talk about what happens when you reach all your goals. What happens when you reach the mountain top, that you never thought you would reach anyway?And what if you’re so focused on climbing it that you never asked yourself, what will I do when I reach the top? I'm going to break down the four levels of ambition that I've walked through and share those with you in hopes that this will be helpful to you as you see yourself scale and you see yourself go through this success journey. So if you're ready, buckle up and here are my confessions of being a seven figure business owner. In this episode you'll learn: What mindset you should have in place, once you've reached all your goals The four levels of ambition and what they mean for your business How my personal journey changed after I accomplished everything I set out to do Hope you enjoy!- Graham