What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on personal development."Life lessons are everywhere if we take the time to notice them." - Catryn BeckerIn this heartfelt and insightful episode, Catryn Becker takes a break from interviews to share personal reflections on the books that have profoundly impacted her life and work. From Jen Sincero’s You Are a Bad@ss to the enlightening yet complex Gene Keys by Richard Rudd, Catryn discusses the transformative power of personal development literature. She also introduces a surprising entry: Cary Elwes’ memoir, As You Wish: Inconceivable Tales from the Making of The Princess Bride, which offers rich, unexpected life lessons.Through vivid anecdotes, Catryn uncovers six powerful lessons: embracing individuality, believing in yourself, the value of persistence, the importance of clarity, making every moment count, and owning mistakes. Each lesson is framed with examples from Elwes’ memoir and her own experiences, offering practical takeaways for listeners to apply in their lives.Whether you’re seeking professional growth, personal clarity, or inspiration from unexpected sources, this episode challenges you to rethink how and where you find wisdom. Catryn’s passion for learning and growth shines through, leaving you motivated to explore your own journey with fresh perspective.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. 

Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth."If every addict out there could channel their energy into something positive, they could be amazing." - Celia Anzalone BowersIn this episode, Celia Anzalone Bowers, Mrs. Italy World 2024, author, and mortgage lender, joins host Catryn Becker to discuss her journey from trauma to transformation. Celia’s story is one of profound resilience, having overcome addiction and inner turmoil to emerge as an empowered, influential figure. Initially entering pageantry as a form of validation, Celia found that it revealed hidden layers of herself, helping her confront deep-seated insecurities and feelings of unworthiness. Through dedication to self-healing, Celia learned to embrace her vulnerabilities and rewrite her life story, ultimately finding strength in her scars.Celia also introduces her latest book, You Are a Queen: Transform Your Pain into Power, which reflects her mission to help others channel their past pain into a source of empowerment. The episode delves into how societal pressures, like those seen in pageantry, often mask deeper struggles. By reconnecting with her faith and using tools like cognitive reframing, she shifted her perception of past challenges, transforming them into building blocks for a resilient future. Her story speaks to anyone facing inner battles, reminding us that true strength comes from within and that our worth is far more than skin-deep.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Celia Anzalone BowersWebsite: https://www.celiaanzalonebowers.com/Instagram, personal: https://www.instagram.com/lovewaitsforyouInstagram, nonprofit: https://www.instagram.com/LeadwithloveintlInstagram, mortgages: https://www.instagram.com/CelialendstnFacebook: https://www.facebook.com/celia.anzaloneTedx Talk: https://youtu.be/ewcMHq9SpiE?si=3nQzoh7xVCNjHB10Book: https://www.amazon.com/You-Are-Queen-Transform-Power-ebook/dp/B0DJCQXSB7?ref_=ast_author_dp About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Celia Anzalone BowersCelia Anzalone Bowers is the reigning Mrs. Italy World 2024 competing for Mrs. World at the Westgate in Las Vegas 1/31/25. She is also the Founder and President of the 501(c)(3) nonprofit, Lead with Love International. Through her nonprofit, she has facilitated therapeutic writing workshops in five states and counting since becoming established in August of 2023. During her workshop, she also donates a copy of her first book (Celia’s Eyes, 2011). She shares her raw, authentic story of childhood trauma, addiction, recovery, and ultimately the path that led her to where she is today. She is an entrepreneur in the mortgage industry, mother of five-year-old twin boys, wife to husband, Dr. Dane Bowers (Au. D.), and is a nationally ranked triathlete. She is also the host of her podcast, Love Waits for You, serves on the board for CASA, and holds a Bachelor of Science from Bryan College, while she lives and works in the Nashville, Tennessee area. Her latest book, You Are a Queen: Transform Your Pain into Power is out now.

Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence.“When we believe that we’re limitless, failures become temporary setbacks, not permanent endings.” - LynAnn WeaverIn this episode, host Catryn Becker speaks with LynAnn Weaver, founder and CEO of Healthcare Elevation Partners, about the powerful role of failure in achieving success. LynAnn shares her journey from healthcare administration to launching her own company, revealing how observing high performers and those struggling within her team inspired her to explore resilience and failure. By developing her own framework for overcoming setbacks, LynAnn discovered that embracing failure isn’t a mark of weakness but a foundation for growth and thriving.Together, Catryn and LynAnn unpack the “Four Causes of Failure” — fear, fatigue, frustration, and feeling alone. These common barriers prevent high achievers from reaching their full potential and can spiral into self-doubt. LynAnn discusses how to reshape failure as a “First Attempt In Learning,” turning negative experiences into valuable insights. This conversation sheds light on the resilience necessary for high performance and offers practical tools to help listeners redefine failure, foster self-worth, and cultivate a mindset of continuous improvement.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with LynAnn WeaverWebsite: www.healthcareelevation.comhttps://www.youtube.com/@HealthCAREElevationwww.instagram.com/lynannweaverwww.facebook.com/lynannweaverwww.linkedin.com/in/lynannweaver About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About LynAnn WeaverLynAnn Weaver is a powerhouse in transforming leadership and performance, with more than 15 years of experience in leadership, business development, and high performance coaching. As the founder and CEO of HealthCARE Elevation Partners, she doesn't just aim to change the game for healthcare professionals; her vision encompasses revolutionizing success and equipping her entrepreneurs, leaders, and executives across all industries with the tools and strategies to build their foundation for personal and professional elevation - Health, Community & Communication, Awareness, Relationships, and Execution of bold actions.With an MBA in healthcare administration from the University of Colorado - Denver, a certification from the High Performance Institute as a Certified High Performance Coach™, and a career backed by a track record of steering operational success, fostering strategic expansion, and igniting cultural shifts in a variety of sectors, LynAnn has made a tremendous impact in her relentless pursuit to elevate human potential and achievement. LynAnn’s personal story of overcoming daunting adversities — a near-fatal car accident and the shadows of emotional abuse — mirrors the steadfast resolve she brings to professional realms, effectively leading teams through adversity, financial challenges, and team conflict.LynAnn's sessions, whether keynotes, workshops, or personalized coaching, are not merely educational experiences but transformative journeys for participants as they are guided by her genuine and motivational insights to achieve sustained high performance, while meticulously balancing professional aspirations with essential health and relationship priorities. Her sessions offer more than inspiration; they provide a tangible framework for attaining and maintaining higher levels of success without sacrificing wellbeing or positive relationships. 

Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not."I realized that in trying to be smart and impressive, I was losing the authenticity that makes me who I am." - Catryn Becker"Most people don’t get a coach until after they fail, but by then the damage is done. Success isn’t just about persistence; it’s about learning when to listen and adapt." - JT FoxxIn this episode, Catryn Becker reflects on her interview with world-renowned entrepreneur JT Foxx and how it brought out feelings of imposter syndrome. Catryn shares how nerves and the pressure to impress led her to step outside of her authentic self during the interview. She opens up about the shame and limiting beliefs she carried afterward and how revisiting the interview a year later allowed her to see it as a learning experience.During the interview, JT Foxx shares his thoughts on the balance between persistence and coachability. He challenges the notion that persistence alone is the key to success, emphasizing that true growth comes from learning, adapting, and being coachable. Foxx also discusses the myth of the self-made entrepreneur, explaining how even the most persistent people need guidance and mentorship to reach the next level. The conversation touches on the importance of listening to advice, avoiding unproductive repetition, and understanding when to change course. Catryn and JT’s dynamic discussion offers valuable insights for anyone navigating their own journey of growth, success, and authenticity. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with JT FoxxWebsite: https://www.jtfoxxlive.com/LinkedIn: https://www.linkedin.com/in/jtfoxx1/Instagram: https://www.instagram.com/jtfoxxofficialYouTube: https://www.youtube.com/channel/UCHfXHBOQOIr16ARVdQ6z5wgMega Success:https://megasuccess.com/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About JT FoxxJT Foxx is a well-known entrepreneur, wealth coach, real estate investor, and speaker. He has built a global reputation as a business coach and is often referred to as one of the top wealth coaches in the world. Foxx is the founder of multiple businesses and organizations, including a real estate investment company and a coaching enterprise that operates in over 50 countries.Known for his "Mega Success" events, JT Foxx has shared the stage with some of the most high-profile celebrities, business leaders, and politicians, such as Arnold Schwarzenegger, Al Pacino, and Sylvester Stallone. His events and coaching sessions focus on teaching people how to achieve financial independence, scale their businesses, and master branding and marketing.Foxx is also a published author and has been featured in various media outlets for his success in helping others grow their businesses and build personal wealth. His approach blends persistence, coachability, and networking as core components of his business philosophy, making him a sought-after coach for entrepreneurs worldwide.

Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!"I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable." - Adam CoffeyHost Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a seasoned leader in private equity and consulting, shares his wealth of experience working with 71 different companies, providing a unique perspective on how the right collaborations can accelerate business growth and mitigate risk. They explore the importance of aligning with partners who complement your skill set, the evolving openness of today’s founders to coaching and mentorship, and the crucial role of private equity in scaling companies.Adam discusses how partnerships with private equity firms can help business owners overcome financial and operational challenges, allowing them to focus on what they do best. He emphasizes that private equity is often misunderstood and shares real-life examples of how these partnerships can create lasting success. The episode also highlights the need for founders to diversify their wealth and reduce risk as they grow their businesses, while staying open to new learning and support. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Adam Coffey Buy Adam's latest book: The Private Equity Playbook, second editionPrevious books:The Private Equity PlaybookThe Exit Strategy PlaybookEmpire Builder: The Road to a Billion.Learn more about Adam here:LinkedInWebsiteWikipedia PageAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Adam CoffeyVisionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives.A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home.

Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry."There ain't no business like show business, but it is absolutely a business." - Kerri ZaneIn this episode of The Good, Bad, and Ugly of Business, host Catryn Becker converses with Kerri Zane, an Emmy-winning executive producer and best-selling author, about the realities of working in the entertainment industry. Kerri shares her extensive experience, highlighting both the allure and the challenges of Hollywood. She discusses how the industry has evolved over her 30-year career, becoming more competitive and selective, and how various roles within the industry are crucial yet often overlooked.Kerri also delves into personal stories, such as her experiences with divorce and how it inspired her to write a book to help others navigate similar challenges. The episode explores themes of self-care, personal growth, and the importance of storytelling across different mediums. Kerri emphasizes the satisfaction derived from helping others bring their visions to reality, a testament to her passion for creativity and mentorship. 

Have you ever questioned the care your aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors."Seniors aren’t supposed to be slumped in wheelchairs—yet that’s what’s happening, and it’s literally killing them." - Linda Mac DougallIn this episode, host Catryn Becker speaks with senior health advocate Linda Mac Dougall about the hidden issues facing the elderly community. Linda, a specialized massage therapist and advocate for senior care, sheds light on the systemic challenges in elder care, especially the impact of outdated legislation. From seniors being denied necessary mobility aids to widespread neglect in care homes, Linda shares eye-opening stories that illustrate how broken the current system is.She discusses her mission to bring about legislative reform, drawing from her experiences in both senior and developmental disability care. The episode explores how insurance-driven healthcare decisions leave seniors vulnerable, how mobility device misuse contributes to injuries, and why simple solutions like posture support are often overlooked. Linda also delves into the importance of touch and massage for seniors, emphasizing that small changes in care can dramatically improve quality of life. This episode is a call to action for anyone with aging loved ones to pay attention, get educated, and advocate for better care. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Linda Mac DougallWebsite: www.loveyourlongevity.comEmail: [email protected]: https://www.linkedin.com/in/linda-mac-dougall-984820/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About  Linda Mac DougallAs a licensed massage therapist for over twenty years who has worked with hundreds of seniors, Linda MacDougall sees daily the physical and postural damage inflicted by mobility devices that are incorrectly fitted or used. She is a holistic health practitioner, and a specialized massage therapist for seniors and the disabled.Linda Mac Dougall has been a direct care worker, a mental health care worker, an administrator of two group homes for United Cerebral Palsy, and a federal advocate for the developmentally disabled population of the state of Hawaii and more.Linda holds a M.A. in Counseling Psychology. Seeing the unaddressed needs in senior care led Linda to write her book: The SPIRIT Method of Massage for Seniors: Raising the Bar…A Primer for Massage Therapists and Caregivers now available on amazon.com. A boomer herself, Linda Mac Dougall has a unique and empathetic vantage point. Through her book and media interviews, she is raising her voice for real care in our senior years.  

How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome."Life knocks you down, but you get back up, and that’s what makes you stronger." – Kenneth Hill Sr."No matter how many people are against you, you stand your ground for what you believe in." – Kenneth Hill Jr.In this powerful episode, host Catryn Becker chats with Kenneth Hill Sr., a seasoned Hollywood stuntman, and his son Kenneth Jr., a martial arts master who defied a debilitating medical diagnosis. Kenneth Sr. shares his inspiring journey into stunt work, a career driven by his childhood love for Westerns, and the dangerous, yet thrilling experiences he encountered in films like The Italian Job and Die Hard with a Vengeance. Despite the physical risks, he continued to chase his passion and remained undeterred by naysayers.Meanwhile, Kenneth Jr.'s story of resilience centers on his battle with Charcot-Marie-Tooth disease, a hereditary neuropathy that doctors warned would leave him in a wheelchair by age 35. Ignoring these grim predictions, Kenneth Jr. pursued his love for martial arts, earning five black belts and proving that with determination, anything is possible. Through martial arts, he learned not only discipline but also the importance of humor, self-acceptance, and celebrating the journey rather than just the destination.This episode dives deep into the themes of resilience, persistence, and the power of making a choice to rise above challenges. Whether through high-flying stunts or mastering the art of self-defense, the Hills exemplify what it means to defy the odds and never give up.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Kenneth Hill Sr and Kenneth Hill JrWebsite: https://www.differentpathmartialarts.comFacebook: https://www.facebook.com/profile.php?id=100005963259316&mibextid=ZbWKwlLinkedIn: https://linkedin.com/in/kenneth-hill-jr-3537026aAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Kenneth Hill Sr Mr. Kenneth Hill, Sr. began his career as a township police officer in January of 1967. During his 25-year career, he began his second career as an actor and stuntman. He has appeared in the movies DieHard with a Vengeance and The Italian Job as a stunt driver. His credits also include popular television shows such as Law & Order, NY Undercover, and Magnum, P.I.In May of 1978, he was inducted into the Hollywood Stuntmen’s Hall of Fame. He received another induction from The Masters of the Martial Arts Hall of Fame in June of 2022 followed by a Grandmaster Cynthia Rothrock Hall of Honor Martial Arts Spirit Award. Since June of 1995, he has been working as a stunt performer at Wild West City in Stanhope, NJ. His duties include reenactments of Western movie scenes, shootouts, and horseback riding.He is patiently waiting to start working on his first Western film.About Kenneth Hill JrMaster Kenneth Hill, Jr., has grown from a bullied childhood, suicide attempts, and a diagnosis of Charcot Marie Tooth disease to a multiple-time (16) martial arts Hall of Fame inductee with five black belts across the Hapkido, Tae Kwon Do, and Tang Soo Do disciplines. In 1973, Master Ken got his inspiration from the classic Bruce Lee film Enter the Dragon, meaning he has journeyed across fifty-plus years to master his craft. Master Ken is honored to be the gifted mentor of special needs and disabled children in his quest for mastery. His lifelong dedication to and engagement in the martial arts community cannot be overstated. Master Ken continues to inspire and influence practitioners, special needs community members, and disabled participants worldwide.

Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.“You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Health Insurance, about his dynamic career path, the power of networking, and the complexities of health insurance. Nick shares his fascinating journey from a myriad of career experiences—including fashion consulting, engineering, and dancing—to his current role as a health insurance expert. He emphasizes the importance of networking, especially during the pandemic, which allowed him to connect with people globally and build lasting, intentional relationships.Nick also breaks down the complexities of health insurance, offering insights into how the right plan can drastically affect individuals, particularly entrepreneurs and families. He shares the challenges of navigating open enrollment, the differences between PPO and POS plans, and how his own necessity for quality coverage led him to become an expert in the field. Whether you're a budding entrepreneur worried about health insurance or a networker looking to expand your horizons, Nick’s story is full of lessons about persistence, adaptability, and making the most of unexpected opportunities. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Nick DavisWebsite: www.reclaimyourpremium.comLinkedIn: linkedin.com/in/nicholasdavishoustonFB/IG/Alignable: @reclaimyourpremium About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Nick Davis Nick Davis: Not your average Health Coverage Advisor! In addition to being a dedicated father to his triplet girls, Nick has taken his mission of “Live to Give” and goal of sharing a smile with a new person daily all over the world via networking events, podcasts, hosting television shows, and even taking the stage as an award-winning speaker.His journey in health insurance started out of necessity but quickly became a passion project. As a single father with triplets, Nick found himself in a difficult position when he was laid off due to the pandemic and needed to find PPO health insurance, which wasn’t possible without the support of a large company. This struggle inspired him to become a Health Insurance Advisor and help others in similar situations.As a Health Insurance Advisor, Nick has had the opportunity to change many lives over the years and help people find the right coverage for their unique situations. His focus on providing personalized and quality service has made RYP Insurance a trusted name in the industry with their tagline: Reclaim Your Premium!Nick didn’t stop with just health insurance though. He has also taken to the stage as a speaker helping others with their mindset and overcoming the obstacles that are a part of the entrepreneur’s journey! Nick’s mission of servant leadership has led him to many places such as hosting a television program on a local station for entrepreneurs, being featured on multiple globally distributed podcasts, and hosting networking events worldwide.Whether networking or spending time with his family, Nick’s dedication to helping others shines through in everything he does. So if you or someone you know is looking for your next speaker or the right insurance coverage, Nick and his team at RYP Insurance are ready to help you Reclaim Your Premium!  

Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again."Your competitor can’t tell your story—and that’s your biggest advantage." - Michael DavisIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Michael DavisWebsite (Speaking CPR): https://speakingcpr.com/Email: [email protected] In: www.linkedin.com/in/michaeldavisspeakingcprYouTube: http://bit.ly/SpeakingCPRYouTube About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Michael DavisMichael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua. 

Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy."You have to trust yourself, trust your gut, and become your own best advisor." - Anita HendersonIn this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a book. Anita, known as the "author's midwife," guides professionals through the intricate process of turning their stories into published works. The discussion centers around the importance of understanding your "why," and how this small yet powerful word influences the creative process.Anita shares her insights on the challenges many face when writing, particularly the underestimated role of revisions and the necessity of having a clear strategy. She compares the book-writing journey to the experience of pregnancy and childbirth, emphasizing the emotional highs and lows that come with bringing a book to life. Through her work, Anita not only helps authors realize their dreams but also fulfills her personal passion for travel, illustrating how aligning your work with your personal "why" can lead to a fulfilling and balanced life. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Anita HendersonWebsite: https://writeyourlife.net/Free gift: https://writeyourlife.net/minimalist/LinkedIn: https://www.linkedin.com/in/anitarhenderson/Instagram: https://www.instagram.com/anitatheauthorsmidwife/YouTube: https://www.youtube.com/channel/UCzt7iZLzARDJtglPi_IUArgBook on Amazon: https://www.amazon.com/dp/1961801205About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs including retreats for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Anita HendersonAnita Henderson is known as The Author’s Midwife. She is the Founder and President of The Write Image Consulting, and chief author coach and book publishing strategist with Write Your Life, where she guides corporate executives and entrepreneurs to write, publish, and leverage their memoir, inspirational story, or instructional book to reach their goals.Her superpower is helping with the structure, story, and strategy of book publishing. As a coach, she pushes her clients with tough love and honest critique when needed, and she provides the accountability and expertise to become a bestselling and award-winning author.She is an award-winning and bestselling author and ghostwriter, a sought-after editor, a lifelong book nerd, and an avid traveler. Her memoir, Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More, is her ninth book and chronicles her quarter-century as a business owner and the valuable lessons she learned along the way.She lives near Atlanta, Georgia and travels the world, sometimes working, sometimes not, but always enjoying the freedoms she has earned through her entrepreneurial experiences.

How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences."A peak experience is when time slows down, and everything feels perfect." - Coach Greg HessIn this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic cancer to discovering his life’s purpose through the simple act of giving assists—a realization that has shaped his entire approach to business and life. He explains how his near-death experience led him to embrace the present and focus on helping others, turning his valleys into opportunities for growth and fulfillment.Throughout the conversation, Coach Hess delves into the importance of timing, self-discipline, and understanding one’s “why.” He emphasizes that true fulfillment comes not from comparing ourselves to others, but from becoming the best version of ourselves. The episode also explores the concept of peak experiences—those moments when time seems to stand still and everything feels perfect—and how deliberate practice can help us create more of these transformative moments in our lives. Catryn and Coach Hess reflect on the changing perceptions of age, the pursuit of longevity, and the importance of living life full out, regardless of the number on the calendar.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Coach Greg HessWebsite: https://greghess.actioncoach.com/LinkedIn: https://www.linkedin.com/in/coachhess/Buy His Book: https://www.amazon.com/dp/B0D4JDQKSF?ref=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&ref_=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&social_share=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&skipTwisterOG=2 About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Coach Greg HessGreg Hess, fondly known as “Coach Hess,” boasts a distinguished background both in athletics and in business. A graduate of the University of Calgary in 1978, he excelled as the captain of the basketball team and earned All-Conference honors. His passion for playing basketball continued well into his late 30s, during which he competed against renowned players such as John Stockton and Dennis Rodman. From 1978 to 1991, Coach Hess dedicated himself to educating young minds as a high school Social Science teacher while also holding the role as Head Basketball Coach. His tenure at Westlake Village High School in Southern California began in 1987, where four players from his program received Division I scholarships over three years. He furthered his coaching career at California Lutheran University (CLU), where, alongside managing Magic Johnson’s basketball camps, he completed his MBA in just 18 months. His impressive 14-year coaching record stands at 265-78.

Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process."People buy from people, and people aren't just numbers." - Bryan HayesIn this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers' needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson's understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Bryan HayesWebsite: www.elevatexsales.comPhone: 972-399-6448LinkedIn: www.linkedin.com/in/bryan-hayes1 About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Bryan HayesBryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.Bryan's breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial real estate, becoming a CRE retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real estate lease transactions.In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today's competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property's market presence.

Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra StubbinsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a trusted advisor to celebrities. Tarra reveals the behind-the-scenes world of rock stars and celebrities, offering listeners unique insights into the habits and mindset that drive their success. She discusses her early dreams of fame and how, despite having no musical talent, she found her place helping others achieve their dreams.Tarra emphasizes the importance of personal goals, clarity, and consistent action. She shares anecdotes from her time with the Rolling Stones, highlighting the peculiar habits of Mick Jagger and the significance of creating a sense of normalcy amidst the chaos of a rock and roll lifestyle. Throughout the conversation, Tarra provides valuable advice on forming habits, maintaining motivation, and understanding one's true desires. Listeners will be inspired by her journey and the practical wisdom she offers for achieving success in their own lives. Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Tarra StubbinsWebsite: https://www.takeiteasygroup.com/LinkedIn: https://www.linkedin.com/in/tarrastubbins/Instagram: https://www.instagram.com/tarrastime/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Tarra StubbinsWith an impressive resume spanning over two decades, Tarra Stubbins is not your average CEO / Founder. As a certified Lifestyle Manager, Accountability and Time Management Coach, and Celebrity Concierge, she has mastered the art of helping others achieve their goals and soar to RockStar status. Tarra spent a thrilling decade on the road, supporting legendary musicians like The Rolling Stones, Lady Gaga, The Red Hot Chili Peppers, and even KISS. Her firsthand knowledge comes from managing the chaotic schedules and lives of these rockstars and many 7-figure CEOS and executives. Through many years of being a sponge in the celebrity world, Tarra has honed her expertise and shaped her into a powerhouse of practical time management strategies. This success dynamo has graced the world's largest conference stages and made waves across the media landscape. Her no-nonsense style and purpose driven approach to time management will revolutionise the way you tackle each day. Say goodbye to multitasking madness and hello to a life filled with meaningful moments. 

How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. "The media basically portrays these politicians to be things that they are not." - Thomas BrainskyIn this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner who coordinates complex charter flights for high-profile clients. He describes the meticulous "dance" of managing ground operations for large aircraft, ensuring everything runs smoothly from landing to takeoff, often in remote or unfamiliar locations.Thomas provides an insider's perspective on the human side of politicians, revealing how media portrayals often distort their true personalities. He recounts personal experiences with figures like Mitt Romney, highlighting moments of genuine kindness and humanity that contrast sharply with their media images. Thomas also discusses the challenges and rewards of his unique career, emphasizing the importance of resilience and the ability to learn from failure. Through candid anecdotes and thoughtful insights, he offers a compelling look at the intersection of aviation, politics, and media.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Thomas BrainskyWebsite: https://fixmybiznow.com/LinkedIn: https://www.linkedin.com/in/thomas-brainsky-2453152/Podcast: https://brainsky.com/YouTube: https://www.youtube.com/@brainskyunleashed About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About  

How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them."In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn BeckerIn this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves into the importance of knowing where our food comes from and the broader implications of nourishment beyond just the physical aspect.Lourdes discusses the fascinating world of sustainable aquaculture, focusing on her family's business, Manatee Holdings, and their work with geoducks, a king clam that is both a delicacy and a significant part of their sustainable farming efforts. The episode explores the pillars of sustainability—leadership, partnership, and stewardship—and how these principles guide their operations. Lourdes also touches on the challenges and opportunities of being a woman in a traditionally male-dominated industry and the importance of accepting and respecting each other's contributions to the ecosystem. This insightful episode encourages listeners to think deeply about the sources of their food and the impact of sustainable practices on our planet.Connect with Catryn BeckerWebsite: https://optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Lourdes GantWebsite: https://sustainableaquaculture.ca/LinkedIn: https://www.linkedin.com/in/lourdesegant/Podcast: https://podcasts.apple.com/gb/podcast/the-business-of-aquaculture/id1566335992About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Lourdes GantLourdes Gant is the co-owner of Manatee Holdings Ltd and is ranked by Chatelaine Magazine to be one of Canada’s Top 100 Female Entrepreneurs. She is also one of the Most Influential Sustainable Aquaculture Businesswoman 2023 (Western Canada) organized by Acquisition International that was launched in 2010, it has a circulation of 108,000 people from across 170+ countries. The magazine regularly attracts editorial submissions from some of the biggest players in the global corporate landscape, including KPMG, EY, PwC and Deloitte.) She is a wife, a mother of a teenager, and a Siamese cat and lives in Vancouver Island Canada.

Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career growth and personal development.Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with John Reedwww.linkedin.com/in/johnreedphdmbaexecutivecoachwww.quinnreedassociates.com www.pinpointingexcellence.com   About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About John ReedJohn is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, retail and technology.In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups. Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member. With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights. What John’s clients say about his work:Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTXIndividual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans. John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact.    

Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation."Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachernIn this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by discussing traditional measures of success, like wealth and job titles, and quickly expand into less conventional but vitally important areas such as personal joy, satisfaction, and the impact one has on others. Sherry shares insights from her own journey and the lessons she's learned from helping others redefine what success means to them.Throughout our conversation, we delve into how societal and cultural expectations can skew our understanding of success and discuss the emotional ties we have with money that often go unaddressed. Sherry offers practical advice for anyone looking to redefine their success metrics, align their professional life with personal values, and achieve a more fulfilling and holistic sense of success. Tune in to discover how embracing a broader definition of success can lead to deeper fulfillment and a more balanced life.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Sherry MacEachernYouTube: https://www.youtube.com/@joyfulrootscoaching4944LinkedIn: https://www.linkedin.com/in/sherry-maceachern-12352254/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Sherry MacEachernSherry MacEachern is a certified executive coach, health coach, retirement coach, and success principles trainer. Sherry’s passion and expertise is in helping people overcome barriers, maximize their potential, achieve their personal and professional goals, and create a successful life, on their terms, not based on society's expectations. She has a Bachelor's degree in business administration and 25 years' experience in finance, administration and leadership development. 

Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch."You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. So listen to the signals and follow your feelings." - Morry ZelcovitchIn this episode, we explore the groundbreaking insights of Morry Zelcovitch, the world’s first and only brainwave entrainment engineer. Morry shares his expert knowledge on how our brains function not as compartmentalized units but as a cohesive system, seamlessly integrating conscious and unconscious processes. Through his unique approach, he challenges the traditional psychological models that divide the mind, suggesting instead that our mental states are more interconnected than previously believed.Morry explains how misinterpretations of our brain's operations can lead to ineffective self-help strategies and personal development efforts. By reimagining these concepts, listeners can begin to harness the power of their entire brain, leading to more profound self-awareness and a more fulfilling life. This episode not only demystifies common myths about brain usage but also provides practical advice on how listeners can apply these insights to improve their daily lives. Whether you're struggling with personal limitations or seeking ways to optimize your mental health, Morry’s insights offer valuable guidance for realigning your thoughts and actions to achieve greater harmony and success.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Morry ZelcovitchBrain Entrainment for Business: https://catryn.krtra.com/t/vFdeWMRAStlFBrain Entrainment for Wellness: https://catryn.krtra.com/t/OGw4bRWBPYXcLinkedIn, personal: https://www.linkedin.com/in/morryzelcovitch/Instagram: https://www.instagram.com/themorrymethodAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Morry ZelcovitchFrom a young age, Morry Zelcovitch faced a myriad of challenges, including hearing multiple voices in his head and grappling with severe depression. His innate curiosity led him to explore the field of brainwave entrainment, particularly when he noticed that rhythmic sounds seemed to alter his perception of time and improve his mental state. Dissatisfied with the limited efficacy of existing products, Morry sought the expertise of a leading authority in brainwave entrainment. This pivotal encounter equipped him with invaluable insights that were previously elusive. Armed with this newfound knowledge, Morry successfully mitigated his own mental struggles. Now, as a distinguished brainwave entrainment engineer, he is committed to enhancing the lives of others, offering a safer and more effective alternative to habit-forming medications. His journey from adversity to expertise exemplifies his relentless pursuit of innovation and his unwavering dedication to improving mental well-being.   

Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats."Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." - Paul TraceyIn this episode, host Catryn Becker and cybersecurity expert Paul Tracey discuss the evolving landscape of digital threats and why small businesses are particularly vulnerable. Paul shares his insights on the common misconceptions about cybersecurity, explaining why many small business owners might feel a false sense of security. He emphasizes the importance of proactive measures, illustrating with real-life examples how small businesses are often targeted not despite, but because of their size and presumed lack of sophisticated defenses.Paul also delves into practical steps that businesses can take to enhance their cybersecurity. From understanding the basics of IT security to implementing more advanced protective measures, listeners will learn about the tools and strategies that can shield their businesses from cyber threats. The conversation highlights the necessity of staying informed and prepared in an era where cyber attacks are not a matter of if, but when.This episode is not just about scaring you with potential risks; it’s about empowering you with knowledge and solutions. Whether you’re a small business owner or someone interested in the intricacies of cybersecurity, there's invaluable advice and expert knowledge waiting for you. Tune in to learn how to turn your cybersecurity concerns into confident protection. Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Paul TraceyWebsite: https://www.upstatetechsupport.com/About Us: https://www.upstatetechsupport.com/about-us-media-focus/Facebook: https://www.facebook.com/ITechnologiesLinkedIn, business: https://www.linkedin.com/company/10590816LinkedIn, personal: https://www.linkedin.com/in/paul-tracey-277a9a101/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Paul TraceyPaul P. Tracey II has been recognized for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process. Mr. Tracey serves as the chief executive officer at Innovative Technologies, a role he has held since 2012. In this capacity, he oversees the operations of the company, engaging directly with clients and prospects to assess and mitigate their cybersecurity risks. Mr. Tracey’s leadership has been instrumental in guiding the firm through the challenges of the digital age, particularly in safeguarding against online threats. His expertise in compliance has positioned him as a leading figure in the industry, earning him widespread recognition for his contributions.  Before ascending to his current position, Mr. Tracey embarked on a career journey marked by dedication and a commitment to excellence. His professional path was significantly influenced by his personal experiences and academic pursuits. After becoming injured at work and facing a period of unemployment, Mr. Tracey pursued further education at State University of New York (SUNY) Adirondack. This period of adversity catalyzed his interest in cybersecurity, leading him to roles in enterprise IT within health care organizations before establishing his own firm focused on protecting small businesses from cybercrime. Mr. Tracey’s commitment to his field extends beyond his professional duties. He is an active member of the cybersecurity committee of the National Small Business Association Leadership Council, where he contributes to shaping policies and strategies to bolster cybersecurity defenses among small businesses. This involvement reflects Mr. Tracey’s dedication to community service and advocacy for stronger cybersecurity measures across various sectors. In addition to his professional achievements, Mr. Tracey has made significant contributions to civic organizations and creative projects. He served as the chief technology officer for the Glens Falls Greenjackets football team for five years, demonstrating his commitment to local community initiatives. Furthermore, Mr. Tracey supports St. Jude Children’s Research Hospital through donations, showcasing his philanthropic spirit. His literary contributions include co-authoring Amazon Best Sellers “Cyber Storm” and "Compliance Made Easy" in 2022 and authoring “Delete the Hacker Playbook!,” both of which have established him as a thought leader in cybersecurity literature. He has been featured in various news segments across the United States and online, featured in over 1000 articles written by major news publications and industry leading publications, as well as being featured in multiple Podcasts including MSP Success and B2Beast. Most recently Paul has been working on a movie, 'Cybercrime Investigations ', which had it's L.A premier September 7, 2023 and is now available on Amazon.Outside of his professional endeavors, Mr. Tracey enjoys playing bass, attending live music events, and motorcycling. These hobbies provide him with a balance between his demanding career and personal life. Looking ahead, Mr. Tracey is dedicated to continuing his efforts to educate businesses on cybersecurity compliance and proactive measures against online threats. His ongoing commitment underscores his role as a trusted advisor and expert in the field. 

How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey."Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce BattsIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Bryce Batts, co-founder of Career Collective, to discuss the challenges and strategies for women building careers in the male-dominated AEC (Architecture, Engineering, and Construction) industry. Bryce shares her journey from being the only woman at her previous firm to creating a more inclusive and balanced workforce at Career Collective. She emphasizes the importance of empathy, listening, and developing strong client relationships as key factors in her success. Bryce also sheds light on the unique challenges women face in the AEC field, such as the lack of maternity leave and proper facilities for new mothers, and advocates for creating supportive environments to retain and attract more women in the industry.Throughout the conversation, Bryce offers practical advice for women navigating their careers, including the importance of flexibility, communication, and finding the right cultural fit within a company. She also highlights the significance of having difficult conversations and building partnerships based on mutual respect and shared goals. As a recruiter, Bryce provides insights into the recruitment process, stressing the need for companies to present themselves attractively to potential candidates and the value of long-term placements. This episode is packed with valuable tips and inspiring stories for women looking to break into and thrive in male-dominated industries, making it a must-listen for anyone seeking to advance their career in AEC or similar fields.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Bryce BattsWebsite: https://www.mycareercollective.com/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Bryce BattsBryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo, dedicated to enriching both the careers of individuals and the teams of employers they serve. 

Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art."{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." -  Matt BullochIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Matt Bulloch, the founder and president of TentCraft, a company known for its high-quality printed tents and outdoor advertising materials. Matt shares his journey from investment banking to entrepreneurship, detailing the pivotal moments that shaped his career. He emphasizes the importance of learning from mistakes and fostering a corporate culture that encourages innovation and continuous improvement. With a straightforward philosophy of "make it better," Matt has successfully instilled a culture of empowerment and accountability at TentCraft, ensuring that every employee is invested in the company's growth and success.Matt discusses the challenges and strategies involved in maintaining a startup culture as the company scales. He highlights the significance of simple yet powerful values and the role of continuous improvement in driving TentCraft's success. By implementing practices such as required improvement videos, Matt has created an environment where employees are not only empowered to identify and fix issues but are also celebrated for their contributions. This episode provides valuable insights into balancing growth with a positive work environment, making it a must-listen for anyone looking to cultivate a thriving corporate culture.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Matt Bullock of TentCraftWebsite - www.tentcraft.comInstagram: https://www.instagram.com/tentcraft/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Matt BullochOriginally from Baltimore, Maryland and one of five children, Matt’s family now lives in Orange County, California. Matt took the scenic route through college, finally graduating in 2005 from the University of Virginia. When he wasn’t in class, Matt spent time as a ski bum in Snowbird, Utah, wildland firefighter on the Clearwater National Forest in Idaho and soldier in the Virginia Army National Guard, where he was called to Active Duty service in 2002 and spent a year in Guantanamo Bay, Cuba guarding detainees. After graduation, Matt headed north to New York City and Wall Street, where he served as an analyst in Credit Suisse’s Private Fund Group. Matt started TentCraft after a chance meeting and has since grown it to over 90 employees, with a 1.5-year hiatus to earn a MBA from Stanford University’s Graduate School of Business. Matt is married to his lovely wife Kelly and they have three children - Reagan (11), Charlie (9) and Teddy (6).   

Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere."Time is stolen from you when you live in an abusive environment." - Sabrina OssoIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Sabrina Osso, the founder of OssoSafe, a company dedicated to ensuring that everyone feels safe in their own homes. Sabrina shares her personal journey as a survivor of domestic violence and how it inspired her to create OssoSafe. She discusses the alarming statistics of home violence and emphasizes the importance of addressing this pervasive issue through proactive measures rather than waiting for violent episodes to occur.Sabrina explains the OssoSafe Certification process, which includes a comprehensive package of policies, seminars, apps, and therapists to create a safe living environment. By integrating technology and education, OssoSafe aims to prevent violence before it happens and provide a sense of security for all residents. This episode sheds light on the critical need for safe homes and offers hope through innovative solutions, demonstrating how respect and positivity can transform lives and break the cycle of generational trauma.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Sabrina OssoWebsite - https://www.ossosafe.com/Facebook - http://www.facebook.com/sabrina.osso.1LinkedIn - http://www.linkedin.com/pub/sabrina-osso/75/894/36bTwitter - https://twitter.com/OssoSabrinaInstagram - https://www.instagram.com/ossosafe/YouTube - https://www.youtube.com/channel/UC1od-a0g-dbIkn_glUWkXWwTikTok - https://tiktok.com/@sabrinaosso6TEDx Talk - https://www.youtube.com/watch?v=zyAhN_xwCxs&feature=youtu.beChildren’s Book - http://amazon.com/dp/B0BHLBWMXQ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Sabrina OssoSabrina Osso is Founder and CEO of OSSO SAFE…Feel safe where you live, learn, work, and play. She is a TEDx Speaker, Author, and Real Estate Agent on creating and maintaining respect in homes, workplaces, and schools. Sabrina’s personal and professional experience with the subject allows her to bring a unique and holistic approach as a solution. She is also a professional dancer/teacher who uses her performance abilities to educate on the subject. The Women’s Federation for World Peace awarded Sabrina the March 2024 ‘HerStory’ Award for her commitment to protecting children from home violence and encouraging positive relationships at home. As a real estate agent, Sabrina is bridging the real estate industry with Osso Safe. 

Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate."Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin BuppIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of parking lot investments. Kevin shares his journey from traditional real estate to discovering the untapped potential of parking lots and parking garages. He explains how strategic locations, modernization, and effective management have turned these everyday spaces into highly profitable assets. Listeners will learn about the technological advancements that can transform a simple parking lot into a revenue-generating machine, making this niche market a valuable addition to any real estate portfolio.Kevin also discusses his experience with manufactured housing communities, highlighting the significant opportunities in this sector. He contrasts these investments with more conventional real estate ventures, emphasizing the lower turnover rates and reduced maintenance responsibilities associated with mobile home parks. Throughout the interview, Kevin's passion for providing affordable, high-quality housing and optimizing underutilized assets shines through, offering listeners a fresh perspective on real estate investment strategies. Whether you're an experienced investor or new to the field, this episode is packed with valuable insights and practical advice on diversifying your investment approach. Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Kevin Buppwww.KevinBupp.comwww.SunriseCapitalInvestors.comwww.MySunriseCommunity.comwww.MobileHomeParkAcademy.comAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Kevin BuppKevin Bupp is the Founder & CEO of Sunrise Capital Investors, which invests in mobile home parks, parking lots, apartments, offices, and single family homes all across the US. He has 16 years of experience in educating investors to locate, acquire, and create “higher than average” returns from the widely misunderstood niche of mobile home park investing. He shares his expertise through the Mobile Home Academy and also as the host of The Real Estate Investing for Cash Flow Podcast, which has become one of the hottest real estate podcasts on iTunes. He is the #1 bestselling author of the new book The Cash Flow Investor: How to Create Financial Freedom Investing in Commercial Real Estate.

Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence."What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. FoxIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker engages in a compelling conversation with Christopher G. Fox, founder and managing partner of Ideas Led Growth. They delve into the crucial topic of effective business communication, exploring the fine line between simplicity and depth. Christopher shares his journey of rebranding from Syncresis to Ideas-Led Growth, highlighting the importance of a name that clearly communicates the essence of a business. He explains how maintaining consistency and authenticity in messaging can significantly impact a brand’s perception and success.Christopher emphasizes that simplifying communication does not mean oversimplifying or losing the essence of the message. He argues that while it’s important to make complex ideas accessible, it’s equally vital to retain the sophistication needed for a knowledgeable audience, especially in fields like financial services. They discuss the role of AI tools like ChatGPT in content creation, noting that while these tools can elevate basic writing to a mediocre level, true meaning and connection come from human interaction. This episode is a treasure trove of insights for anyone looking to enhance their communication strategy while maintaining the integrity and authenticity of their message.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Christopher G. FoxWebsite: https://www.ideasledgrowth.com/LinkedIn: https://www.linkedin.com/in/christophergfox/Newsletter: https://the-graceful-thought-leader.syncresis.com/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Christopher G. FoxChristopher G. Fox, PhD, Founder, Ideas-Led Growth. Chris amplifies voices. As a communications and marketing strategist, ghostwriter, and mentor, he helps people who have a passion for change to develop and deliver messages that influence and inspire. He works with founders and C-level executives in fintech and financial services organizations of all sizes. He also helps innovators and entrepreneurs increase their presence and impact in the communities they serve. Prior to his corporate world career, Chris taught literature and culture at the undergraduate and graduate level. He holds a PhD in French Literature from The Johns Hopkins University.

What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success."It's not just about writing; it's about collaboration, communication, and constantly refining our work to make it the best it can be." - Hilary RogersIn this captivating episode of "The Good, Bad, and Ugly of Business," we delve into the enchanting world of children's literature with author Hilary Rogers, one half of the dynamic duo behind the pen name Maddy Mara. Hilary shares the unique story of her partnership with Meredith Badger and how their collaboration has led to the creation of the beloved Dragon Girls series, which has become a global sensation. Through their combined talents and shared vision, they have crafted stories that resonate deeply with young readers around the world.Hilary takes us behind the scenes of their writing process, revealing the magic that happens when two creative minds come together. From brainstorming ideas to refining each chapter, Hilary and Meredith's partnership is a testament to the power of collaboration. They discuss the importance of balancing creativity and business, ensuring their stories are both enchanting and marketable. This episode is a must-listen for anyone interested in the art of storytelling, the dynamics of successful partnerships, and the journey of turning a creative passion into a full-time profession.Tune in to hear how Hilary and Meredith's dedication and teamwork have not only brought Dragon Girls to life but also inspired countless young readers to discover the joy of reading. Whether you're a parent, educator, or aspiring writer, Hilary's insights offer valuable lessons on the impact of collaboration and the magic of children's literature.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Hilary RogersWebsite: https://www.maddymara.com/Books (Amazon): https://www.amazon.com/stores/author/B094MT9S9HBooks (Scholastic): https://www.scholastic.com.au/booksellers/authors-and-illustrators/authors-and-illustrators-m-p/maddy-mara/Instagram: https://www.instagram.com/maddy_mara_authorAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Hilary RogersHilary Rogers is a bestselling Australian author and former publisher. She is best known as half of Maddy Mara, the name she writes under with fellow writer Meredith Badger. After many years working as a successful children's publisher, Hilary left a job she loved for the uncertainty of life as a freelance writer.In 2021 Hilary and Meredith's first series together, Dragon Girls, was published by Scholastic in the US, Australia and now around the world.The Dragon Girls has become an international hit with more two million books sold, and nearly 20 titles commissioned in the series. Their brand new series is just out, and is called Forever Fairies. Hilary prides herself on making books in fresh and unusual ways. 

You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements."I realized that I can take some of what I learned and not just share them and learn for myself, but turn things into products and into things that can help others." - Jean CrissIn this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Jean Criss, founder of Jean Criss Media and the fashion brand CrissCross Intimates. Jean shares her inspiring journey from a successful corporate career in media, publishing, and marketing to becoming a multifaceted entrepreneur. Faced with the challenges of breast cancer, Jean turned her personal struggles into an opportunity for innovation. She began designing comfortable, stylish post-surgical bras and undergarments after experiencing the discomfort of traditional options. Jean's creativity and determination led her to patent over 20 unique designs, revolutionizing post-surgical wear for breast cancer survivors.Jean's entrepreneurial spirit didn't stop there. She recounts how her early passion for fashion and her side business in jewelry design laid the foundation for her future ventures. Despite facing setbacks, including a contentious divorce and career changes, Jean's resilience and willingness to learn propelled her forward. She emphasizes the importance of not getting overwhelmed by the complexities of starting a business and instead taking it one step at a time. Throughout the interview, Jean highlights the significance of her corporate experience in shaping her entrepreneurial journey, the influence of her father's multifaceted career, and her drive to help others through her innovative products. Her story is a testament to turning adversity into opportunity and finding success through creativity and perseverance.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Jean CrissWebsite: www.JeanCrissMedia.comBooks: https://www.amazon.com/stores/author/B0BR2RQTH9Email: [email protected]: https://linkedin.com/in/jean-criss About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. About Jean CrissI became a woman-owned business enterprise in media| tech| fashion| startups with a passion to create content, digital media, and upskill using AI tools to share the art of storytelling. Collaborating to solve biz problems and be the "think tank" driving solutions. With diverse industry expertise I've crafted successful digital media campaigns, launched brand awareness promotions, designed creative marketing/ messaging programs, innovated fashion and mobile brands. I spent 25 years in tech and publishing, leading into the launch at Jean Criss Media. From exec leadership, media, sales, and tech expertise, I took a robust portfolio of creative media and marketing services to businesses, startups, hospitality, fashion, healthcare, e-retail, tech, . . . to new heights with proven successes. Using this expertise, CRISSCROSS Intimates and Beaded Baubles fashion brands launched. Now immersed in upskilling with Web3 and the Metaverse, testing AI tools to increase productivity, advance global learning, female empowerment, women voices, and introduce advanced digital solutions in the market, I thrive on emerging tech. A #changemaker in every sense of the word, sharing best practices, stories, tips, consultation services. 

Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter."On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz BendittIn this episode of "The Good, Bad, and Ugly of Business," we dive into a heartfelt and inspiring conversation with the founder of BalmBox, Liz Benditt. Liz shares her deeply personal journey of surviving multiple cancer diagnoses and how it led her to create BalmBox, a company dedicated to providing thoughtful and practical gifts for cancer patients. Through her experiences, Liz discovered a significant gap between what cancer patients need and what well-meaning friends and family often provide. BalmBox was born out of a desire to bridge this gap and offer meaningful support during one of life's most challenging times.Liz discusses the importance of finding the right medical care team, the resilience and empathy developed through her experiences, and the valuable lessons learned along the way. She highlights the rigorous research and thoughtful curation behind BalmBox’s products, ensuring they meet the unique needs of cancer patients. From practical items like wedge pillows and lip balm to the importance of avoiding overly personal or generic gifts, Liz’s insights are invaluable for anyone looking to provide genuine support to a loved one facing cancer.Tune in to hear Liz's inspiring story, learn about the creation and evolution of BalmBox, and gain practical advice on selecting the perfect gifts for cancer patients. Whether you’re a caregiver, friend, or family member, this episode offers a wealth of knowledge and heartfelt guidance to help you make a positive impact.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn Connect with Liz Benditt of BalmBox.comWebsite: www.TheBalmBox.comFacebook: https://www.facebook.com/TheBalmBoxInstagram: https://www.instagram.com/balmboxig/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Liz BendittLiz Benditt is a senior marketing executive with 25+ years professional experience. After enduring 5 different cancers over the past 14 years, Benditt leveraged her experience as both a marketer and a cancer patient to launch www.TheBalmBox.com – a site featuring functional self-care and gift packages for cancer patients.  In addition to her role as President and CEO of The Balm Box, Liz teachers undergraduate marketing courses at The University of Kansas School of Business. She is a public school and community service advocate, serving on leadership boards for National Charity League for Greater Kansas City and The Mainstream Coalition.  Liz lives in the Kansas City metro with her husband, two teenage kids, and one terrible dog.    

Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull.In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic career coach and Reiki master, Lynn Mull. Together, they delve into the concept of midlife, often feared as a period of crisis but redefined by Lynn as an exciting phase of clarity and self-discovery. Through their discussion, they explore the stereotypes and cultural narratives that shape our understanding of midlife, questioning the notion that it must be a time of existential dread marked by impulsive life changes like buying sports cars or undergoing drastic lifestyle shifts.Lynn brings a unique perspective to the table, drawing from her rich background in finance and her transition to holistic practices. She discusses how midlife can be a pivotal moment for introspection and realignment with one's values, particularly highlighting how energy work like Reiki and the creation of her Oracle deck have influenced her personal and professional transformation. The conversation also touches on the impact of social media on our perception of failure and success, and the importance of embracing life's inevitable ups and downs as learning opportunities.Listeners will find valuable lessons in Lynn's approach to tackling the challenges of midlife with grace and optimism, emphasizing the potential for growth and rejuvenation. This episode is not only a call to rethink the midlife crisis but also an invitation to embrace a more vibrant and purposeful approach to life's second act. Whether you're approaching midlife, in the midst of it, or curious about the future, this episode offers fresh insights and practical wisdom to help navigate this often misunderstood stage of life.Connect with Catryn Becker Website: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Lynn MullWebsite: www.Lynnmull.comEmail: [email protected]: https://www.instagram.com/_lynnmull/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Lynn MullLynn Mull is a Holistic Career Coach, Author, & Facilitator-Speaker. Lynn’s tenured Wall Street career enabled her to lead national operations & service teams, merger integration processes & people development programs at the highest levels. Her work advocates for personally-defined success while accomplishing broader team goals. Her tools help high level executives gain methods with a multitude of personal and professional goals including wellness practices.  Without wellbeing as part of executives equations, there will be a decline in their mental, physical, and spiritual health.

What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business."An entity, in the quantum field, is an actual energy field. When we register a company, we are birthing a new energy." - The Amazing RobynIn this episode of "The Good, Bad, and Ugly of Business," we explore the fascinating concept of hidden energies within businesses. Our guest, The Amazing Robyn, an intuitive healer and expert in quantum physics, reveals how businesses, much like individuals, have their own unique energy fields that significantly impact their success or failure. Robyn explains how these unseen forces, when aligned correctly, can drive a company to new heights, and conversely, how misaligned energies can lead to unexpected challenges and setbacks.Through captivating examples and real-world stories, Robyn demonstrates how she diagnoses and heals the energetic blocks within companies. She shares insights into her unique methods, including how she helped a well-known beverage company reverse its declining sales by identifying and rectifying the negative energy at its manufacturing facility. This episode is a must-listen for anyone looking to understand the deeper, often overlooked factors influencing their business's performance. Prepare to be intrigued and inspired as we uncover the hidden energy behind your business's success and failures.Connect with Catryn Becker Website: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with The Amazing RobynWebsite: Www.amazingrobyn.comPhone: 720.296.9230About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About The Amazing RobynThey don't call her Amazing Robyn for nothing...The clandestine healer whose reputation precedes her. For many years, Robyn has been quietly working behind the scenes as a foresight consultant for high-level government officials, providing guidance and advice in preparation for catastrophic events. Her impressive client roster includes Royal Families, Government officials, Hollywood elites, and global business leaders, all of whom keep her services under wraps like a prized secret.Robyn's journey began as a humble gospel teacher, but she quickly ascended to the ranks of the most revered oracles in the world. She's been featured on globally recognized platforms such as National Geographic, CNN, BBC, and the Discovery Channel, as well as making appearances on news specials in France and Timeline films in the U.K. Thousands of radio shows and podcasts have also featured Robyn's expertise.Robyn is the ultimate secret weapon for both individuals and companies. Hailed as a SEER and divine in her gift, she possesses an unmatched ability to detect past, present, and future blocks that may be affecting people and businesses. Her extensive experience in serial entrepreneurship, education, Holistic medicine, Quantum physics, frequencies, mathematical codes, and energetic medicine, along with her expertise in retraining the brain, has made her transformational breakthroughs legendary. Additionally, she is a trained sniper, NRA-certified firearms instructor, and survival Instructor, in a combination of her oracle abilities sets her apart from the rest. They don't call her Amazing Robyn for nothing... 

Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery."Mushrooms decompose what is no longer necessary. In humans, they help us let go of mental, emotional, and physical baggage, opening us up to new levels of growth." - Rob Grover, The Journeymen CollectiveIn this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Gary Logan and Rob Grover of The Journeymen Collective about the transformative power of guided psilocybin journeys. They explain how their unique approach helps high achievers, executives, and creatives connect more deeply with themselves, expand their awareness, and create greater harmony in their lives. Unlike recreational use, their method involves extensive preparation, personalized guidance, and long-term integration support.Gary and Rob discuss the historical context and current legal status of psilocybin, emphasizing the importance of approaching these experiences with reverence and respect. They highlight the need to blend intellect with heart intelligence, fostering personal growth and addressing mental, emotional, and physical health. This episode challenges listeners to rethink conventional approaches to success and self-discovery, showcasing how magic mushrooms can be a powerful tool for both personal and professional development.Connect with Catryn Becker Website: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Rob and GaryWebsite: https://www.thejourneymencollective.com/Instagram: https://www.instagram.com/thejourneymencollective/About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Rob and GaryRob Grover and Gary Logan are the founders of The Journeymen Collective, the alternative wellness company creating luxury guided magic mushroom retreats at their center in British Columbia, Canada. Since 2018, they’ve hosted CEOs, entrepreneurs, athletes, actors, couples, and small groups invested in the highest level of self-discovery and personal development through sacred plant medicine. Guiding guests through contemporary ceremonies using psilocybin, the pair have a combined 60+ years of education in spiritual and metaphysical training, executive level mindset coaching, energetic healing modalities, Alexander Technique lessons, and provide support preparing for and integrating the transformational retreat. Visitors are immersed in an extraordinary personalized experience that often results in accelerating attendees' success and their intentions to create a conscious impact on the world. Rob and Gary believe that when psychedelics are facilitated in a professional manner, they can help us with our mental, emotional, and spiritual wellness.   

Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential."Ayahuasca deals with all of the big stuff in your life. Once you truly heal your deep-rooted traumas, that's when your manifestations come through." - Ania HalamaIn this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Ania Halama, the founder of Xpansion Alchemy, to delve into the transformative potential of plant medicines. Ania shares her compelling story of leaving behind a stressful corporate career in graphic design and marketing to embark on a journey of healing and self-discovery. Battling severe health issues and burnout, Ania took a leap of faith, moving to Thailand, where she began her exploration into holistic wellness and spiritual coaching.Ania reveals how plant medicines, particularly ayahuasca, played a pivotal role in her recovery and personal growth. She discusses the profound insights and healing she experienced through these natural remedies, which ultimately led her to create Expansion Alchemy, a holistic wellness school. This venture focuses on personal development, health, relationships, spirituality, and financial wealth, offering a comprehensive approach to becoming one's best self. Ania emphasizes the importance of addressing deep-rooted traumas and subconscious beliefs to truly manifest the life you desire.Listeners will be inspired by Ania's resilience and her dedication to helping others heal and transform their lives. The episode provides valuable insights into the power of plant medicines and holistic wellness, encouraging individuals to explore these avenues for their own personal growth and well-being. Tune in to hear Ania's incredible journey and learn how you too might unlock your true potential through the wisdom of nature.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Ania HalamaWebsite: https://xpansionalchemy.com/Website: https://aniahalama.com/ Facebook: https://www.facebook.com/ania.e.halama/LinkedIn: https://www.linkedin.com/in/aniahalamaInstagram: https://www.instagram.com/aniatravels/About Catryn BeckerCatryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.About Ania HalamaAnia Halama is a world traveler who has helped thousands of heart-centered individuals align with their ideal clients to attract wealth, health, love, mental health, and spiritual wealth. Ania started out working a corporate job that left her living paycheck to paycheck. Exhausted and worn out, she was limited to her dreams of a better life. Ania longed for the freedom to live life on her terms and time to enjoy life to the fullest. One day she decided to take a leap of faith, quit her job, and begin a journey of self-discovery. The journey has taken Ania all over the world and helped her create businesses learning new skills and sharing them along the way.Ania is a #MillennialManifestor, Spiritual & Integration Mentor, Plant Medicine Facilitator & Intuitive Digital Artist. She is also an intuitive Healer, Reiki Master, Angel Healer, EFT Certified Practicioner, Ho’oponopono Master, Akashic Records reader and Law of Attraction master.Entrepreneur Magazine listed Ania as a Top Millennial Powerhouse and US Reporter has listed Ania as one of the top 10 entrepreneurs to follow. She has spoken on national stages like the Napolean Hill Foundation and the Women Gone Wild Summit. Her expertise has been featured in media outlets, including Brainz Magazine, Yahoo News, Entrepreneur Magazine, LA Weekly, US Reporter, New York Weekly Times, So Influential, and others. Most recently her work was featured on a New York Times Square billboard.Ania is a two-time best-selling author of the book ‘Rebel’s Guide to Spirituality’ and ‘Women Gone Wild the Wealth Edition’. She is the host of the Awaken Your Inner Alchemy Podcast, and is the founder of Xpansion Alchemy.Her passion is to use her eye for beauty, knowledge for business, and love for self-discovery and healing to impact as many lives as possible!  

Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with vegan health coach Kate Galli to explore the transformative power of compassion and how it can impact both personal health and professional success. Kate shares her journey from being an angry, passionate vegan to embracing a more compassionate and effective approach to advocacy. She discusses the evolution of veganism, from bland and restrictive diets to the current wave of healthy and delicious plant-based options. Kate’s insights on how to meet people where they are, whether in their dietary choices or business practices, provide valuable lessons on leading with empathy and understanding.Kate dives deep into the parallels between adopting a vegan lifestyle and implementing change in a business environment. She emphasizes the importance of aligning actions with values and beliefs, and how this alignment can lead to greater satisfaction and success. Drawing from her extensive experience as a personal trainer and business owner, Kate offers practical advice on how to overcome resistance to change, build resilience, and foster a culture of openness and compassion. Listeners will be inspired by Kate’s journey and gain new perspectives on how to lead with love and create positive transformations in their own lives and careers. Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Kate GalliWebsite: www.strongbodygreenplanet.comPodcast: https://podcasts.apple.com/au/podcast/the-healthification-podcast/id856696884Journal: https://strongbodygreenplanet.lpages.co/plant-positive-journal/Facebook: https://www.facebook.com/StrongBodyGreenPlanet / Instagram: https://www.instagram.com/strongbodygreenplanet/About Catryn BeckerCatryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.About Kate GalliKate is qualified as a Master Personal Trainer, Life Coach, NLP Practitioner and has also completed the eCornell Plant Based Nutrition Certificate program.  Kate first got into fitness as a way to transform her body and confidence. She has spent 18 years helping 1,000's of individuals sculpt a body and life they love  On an actionable level Kate's intention is: to help you create the Mindset that makes your best eating and exercising choices simple and sustainable.  Via the Healthification podcast Kate has interviewed hundreds of passionate and compassionate authors, athletes, doctors and entrepreneurs.   

Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Melissa Snow, a networking expert who believes in the power of authentic connections. Melissa shares her journey from being a dating coach to founding Powerful Women Rising, a community focused on building genuine relationships for sustainable business growth. Together, they discuss the importance of balancing feminine and masculine energies in networking, the pitfalls of cookie-cutter marketing strategies, and how to show up authentically in every interaction.Melissa provides practical tips for overcoming the anxiety and imposter syndrome that often accompany networking, especially for women. She also highlights the benefits of virtual networking, offering a safe and effective way to connect with like-minded professionals from around the globe. Whether you're an introvert who dreads large events or someone looking to refine your networking skills, this episode offers valuable insights and strategies to help you ditch the elevator pitch and start making meaningful connections. Tune in to learn how to network with confidence and authenticity.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Melissa SnowWebsite: www.powerfulwomenrising.com Instagram: www.instagram.com/powerfulwomenrisingAbout Catryn BeckerCatryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.About  Melissa SnowMelissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read. 

Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business!"I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true introverted nature, everything changed." - Inga Faison-CavittIn this engaging episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with authenticity strategist Inga Faison-Cavitt to discuss her unique approach to lead generation. Inga, an engineer turned entrepreneur, shares her personal story of being laid off just before the COVID-19 pandemic and how she used this turning point to pursue her passion for entrepreneurship. As an introvert, Inga struggled with traditional, extroverted methods of networking and sales. Through trial and error, she discovered the power of surveys as a perfect icebreaker, allowing her to connect with clients on a deeper, more authentic level.Inga explains how the shift from faking extroversion to embracing her introverted nature not only made her feel more genuine but also significantly improved her business. She emphasizes the importance of understanding clients' true needs and tailoring her approach accordingly. This episode is packed with valuable insights for anyone looking to build authentic relationships and improve their lead generation strategies, especially introverts who feel out of place in the extroverted world of business.Connect with Catryn Becker  Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Inga Faison-CavittLinkedIn - https://www.linkedin.com/in/ingafay/YouTube - https://youtube.com/@ingafayunpluggedFacebook - https://www.facebook.com/ingafayunpluggedInstagram - https://www.instagram.com/ingafaisoncavittAbout Catryn BeckerCatryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.About  Inga Faison-CavittInga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers.

Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his unique insights on why businesses often struggle to find effective marketing agencies. He explains the critical importance of setting expectations upfront and how understanding both the business and marketing perspectives can bridge the gap that often leads to miscommunication and unmet needs.Listeners will learn about Behdad's rigorous process for vetting marketing agencies, which involves extensive interviews and evaluations to ensure the best fit for his clients. He also discusses the common mistakes businesses make when choosing a marketing partner and offers practical advice on how to avoid them. Whether you're a small business owner looking to boost your marketing efforts or a larger company seeking strategic growth, Behdad's expertise provides valuable guidance to help you navigate the often confusing landscape of marketing partnerships. Tune in to gain actionable insights and elevate your marketing game!Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Behdad JamshidiWebsite: https://cjammarketing.comLinkedIn, Personal: https://www.linkedin.com/in/behdadjamshidi/Instagram: https://www.instagram.com/cjammarketing/YouTube: https://www.youtube.com/@cjammarketingAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About  Behdad JamshidiBehdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 804+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.    

Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can effectively connect with their audience at an emotional level through personalized video content, leveraging both creativity and cutting-edge technology.Josias discusses the evolution of marketing technologies, particularly the role of AI in creating highly personalized and engaging video content. He explains how these advancements are not just changing the marketing landscape but are also setting new standards for customer engagement. Through examples from his own company, Josias illustrates the importance of understanding the emotional triggers of different audiences and how personalized marketing can significantly enhance customer experience and brand loyalty.Tune in to "Marketing to the Heart: Emotional Intelligence in Business" to uncover the hidden dynamics of emotional decision-making in the digital age. Whether you're a marketing professional, business owner, or just curious about the intersection of technology and consumer behavior, this episode offers valuable insights into making more meaningful connections with your audience and harnessing the power of emotions to drive business success.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Josias De La Espada- Linkedin: https://www.linkedin.com/in/josiasdelaespada/- YouTube: https://www.youtube.com/@pirsonal- Company site: https://pirsonal.comAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About Josias De La EspadaFor the past decade, Josías has been a champion of personalized video, helping brands like Weichert, Generali, and BMW Financial Services ditch tired marketing and People Experience tactics. As CEO of Pirsonal, a leading personalized video platform, he's on a mission to empower businesses to forge genuine connections with their audiences through the power of automation and one-to-one video experiences—at scale.

Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testament to the power of perseverance and self-belief. Throughout the episode, she shares how early educational challenges and labels shaped her path, teaching us valuable lessons about resilience and the importance of defining success on our own terms.Rhonda discusses the critical role of mentors and the transformative impact of learning to embrace one's individual strengths rather than conforming to conventional expectations. She also dives into her approach to overcoming personal and professional obstacles, emphasizing the significance of self-reflection and intentional growth. This episode is not just about academic achievements; it's about rewriting your narrative, overcoming the "stories" you've been told about yourself, and emerging stronger on the other side.Whether you're struggling with labels, searching for motivation, or just need a reminder of what's possible, Rhonda's insights will inspire you to take charge of your story and carve out your own path to success. Don't miss this compelling episode of 'The Good, Bad, and Ugly of Business,' where we learn that the true measure of success is how you bounce back from failure and redefine what achievement means to you.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Rhonda Parker TaylorFacebook: https://www.facebook.com/rhondaparkertaylor/Instagram: https://www.instagram.com/rhondaparkertaylor/Twitter: https://twitter.com/RhondaParkerTa1LinkedIn: https://www.linkedin.com/in/rhondaparkertaylor/TikTok: https://www.tiktok.com/@rhondaparkertaylorAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About Rhonda Parker TaylorRhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. Rhonda’s diverse writing spans from educational works to fiction, and she is well-known for her research on emotional intelligence. Her academic achievements extend to being a prominent leader presented at the United Nations Global Compact Committee. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. Endorsed by bestselling author J.J. Hebert and Golden Globe-nominated actress Mariel Hemingway, the novel has been hailed as a captivating crime thriller that keeps readers intrigued from start to finish.

Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding his calling in helping organizations and individuals enhance their workplace environments and career trajectories. His experiences across nine career changes and over 18 different jobs have equipped him with a unique perspective on the essential qualities of effective leadership and the transformative power of understanding one's own career path.Josef delves deep into the mechanics of corporate culture, discussing his role in reshaping companies' approaches to hiring, firing, and everything in between. He talks about the importance of aligning corporate culture with employee well-being and how traditional recruitment strategies are evolving to meet modern needs. Josef’s approach to headhunting and his innovative strategies for guaranteeing successful hires are particularly illuminating. This episode is a must-listen for anyone interested in the intricacies of corporate culture, the impact of thoughtful leadership, and the journey of finding one's passion through a series of career transitions.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Josef StetterWebsite: https://josefstetter.com/Website: https://thecelebrategroup.com/LinkedIn, Personal: https://www.linkedin.com/in/josefstetter/LinkedIn, Business: https://www.linkedin.com/company/the-celebrate-group/Instagram: https://www.instagram.com/josef_stetterFacebook: https://www.facebook.com/josefdstetterAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About Josef StetterJosef Stetter is an award-winning, internationally best-selling author of 11 books and a dynamic speaker who has participated in setting a Guinness World Record. With over 16 years of infusing humor, energy, passion, and full self-expression into his endeavors, Josef has navigated through nine career changes and 18 different job roles. His expertise in recruitment has attracted top-tier clients such as Deloitte & Touche, Aecon Construction, Tata Consulting Services, Canon, Aviva, and Skechers Shoes. Josef has personally assisted over 11,000 individuals in securing jobs they love, boasting a 90% success rate in finding employment in any field within three months. His fastest record for helping someone land their dream job is just two days. Josef is renowned for his unique approach to overcoming the challenges of job searching and hiring, offering advanced strategies that yield exceptional results. His comprehensive program, "Land Your Dream Job Now," leverages 25,000 hours of mastery to guarantee results, providing insider tips, resume templates, and access to top job boards and employment agencies, helping over 25 people get hired in as little as two days.

Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their journey from being labeled ridiculous to achieving remarkable success. They discuss their latest project, a book series that encourages readers to pursue seemingly absurd ideas with the potential to lead to significant breakthroughs.Throughout the conversation, Jeffrey and Mindy highlight their initial struggles and the skepticism they faced when they first proposed the concept of fitness modeling and natural bodybuilding—a niche they passionately helped to mainstream. They recount the laughter and doubts of critics and how these challenges only fueled their determination to succeed. By sharing their personal and professional evolutions, they offer invaluable insights into the resilience and creativity required to turn ridicule into triumph.This episode is a must-listen for anyone who has ever had a bold idea dismissed as impractical or foolish. Catryn, Jeffrey, and Mindy explore how the most groundbreaking achievements often begin with ideas that defy conventional wisdom, urging the audience to reconsider the value of the ridiculous and find the courage to pursue their own path-breaking ventures.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Jeffrey Kippel & Mindy BlackstienWebsite: https://doridiculous.com/homeLinkedIn, Personal: https://www.linkedin.com/in/jeffreykippel/LinkedIn, Business: https://www.linkedin.com/company/serbinand/Instagram: https://www.instagram.com/doridiculousTikTok: https://www.tiktok.com/@jeffreykippelAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About Jeffrey Kippel & Mindy BlackstienAs a dynamic husband and wife duo with over 25 years of experience, we've been at the forefront of revolutionizing the natural bodybuilding and fitness model industries. Our extensive track record includes spearheading numerous events, expos, seminars, television appearances, and social campaigns, all aimed at motivating and empowering millions to embark on transformative journeys. However, our journey didn't stop at physical transformation; we realized the crucial importance of mental and emotional well-being in achieving true fulfillment. Thus, we've embarked on a mission to redefine what it means to be healthy, focusing on not just how one looks, but also how they think, feel, act, function, and dream. Our comprehensive approach includes an innovative accountability network that provides invaluable information, inspiration, and insights. Additionally, we're proud authors of The Ridiculous, a comedy book series that has soared to #1 on Amazon across multiple categories, including Comedy, Self-Help & Psychology Humor, Science Fiction, and Happiness. 

Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him to live in his ideal location—Hawaii—while investing in markets where the numbers make the most sense.Listeners will gain insights into the systematic method Lane has developed for identifying lucrative real estate opportunities that offer consistent returns. He delves into the mechanics of real estate investment, including the four main ways rental property owners earn income: mortgage pay-down, property appreciation, tax benefits, and rental income. Lane also discusses the concept of creating "mini pensions" through strategic property investments, which can serve as a cornerstone for long-term financial security and independence. This episode is a must-listen for anyone curious about stepping outside the conventional path of corporate employment to embrace the opportunities that real estate investing offers.Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Lane KawaokaWebsite: https://thewealthelevator.com/LinkedIn, Personal: https://www.linkedin.com/in/lanekawaoka/LinkedIn, Business: https://www.linkedin.com/company/thewealthelevator/Instagram: https://www.instagram.com/thewealthelevator/Facebook: https://www.facebook.com/TheWealthElevator/YouTube: https://www.youtube.com/@TheWealthElevatorAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About Lane KawaokaLane owns 10,000+ rental units and leads the “Hui Deal Pipeline Club” which has acquired over $2.1B+ of real estate, by syndicating $200 million+ of private equity since 2016. He has returned over $45 million dollars to his investors in distributions.Lane uses his Engineering degree to reverse-engineer wealth building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator.

Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing the strategic parallels between real estate development and building virtual communities, Titus shares his unique journey and the innovative business model that could set a new standard in the esports world.Listeners will gain invaluable insights into how the gaming industry is evolving beyond entertainment into a robust economic sector with significant earning potential. Titus also delves into the challenges he faced while shifting public perception and building a business that caters to a diverse and expansive gaming community. This episode is not just for gaming enthusiasts but for anyone intrigued by the transformation of passion into profit and the future of digital entertainment.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Titus WalkerWebsite: https://ultimateendgamersleague.com/LinkedIn, Personal: https://www.linkedin.com/in/titus-walker/LinkedIn, Business: https://www.linkedin.com/company/uelesports/Instagram: https://www.instagram.com/uelesports/Facebook: https://www.facebook.com/UELesports/YouTube: https://www.youtube.com/channel/UCr1ZWdz_6Q6Q-UFqNkQem9AAbout Catryn BeckerCatryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.About Titus WalkerTitus Walker is the visionary CEO of the Ultimate Endgamers League (UEL), a trailblazing E-Sports organization he founded in 2019, which is swiftly redefining the global gaming landscape. Under his leadership, the UEL has celebrated seven thrilling seasons, captivating over a million viewers each season and distributing over $200,000 in prizes. With a mission to cultivate a vast, inclusive gaming community, the UEL integrates 33 diverse games, catering to a spectrum of gamers, from the casual enthusiast to the competitive professional. 

Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.During the conversation, Diana shares her journey into the electric vehicle industry, a path marked by serendipity and a chance encounter at a conference. With no prior experience in electric vehicles, her transition highlights the accessibility and growing interest in the EV sector. Diana and Catryn delve into the challenges and opportunities presented by electric vehicles, discussing everything from consumer resistance to the technological and infrastructural advancements that make EVs increasingly viable. They address common misconceptions and the profound impact of electric vehicles on both the environment and our everyday lives.Listeners will gain a deeper understanding of why the shift towards electric vehicles is critical, not just from an environmental perspective but also as a necessary evolution in how we think about transportation. Diana's insights from REVS underscore the importance of education and advocacy in overcoming skepticism and fostering a broader acceptance of electric vehicles. This episode is a must-listen for anyone curious about the future of transportation and how innovation is driving us towards a cleaner, more efficient world.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.Connect with Diana CwickWebsite: https://www.refuelevs.com/LinkedIn, Personal: https://www.linkedin.com/in/diana-lynn-cwick-418046281/About Diana Cwick 

Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before. Jim shares how a chance encounter and an innovative mindset led to a solution that not only enhances air quality but also slashes energy costs and carbon emissions. As we uncover the layers of this transformative technology, we also discuss the broader implications for buildings worldwide, from homes to high-rise offices. Tune in to learn how thinking outside the box—literally—can lead to smarter, more sustainable living spaces.About Catryn BeckerCatryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Jim MetropoulosWebsite: https://blueboxair.com/Website: https://kyvos.com/LinkedIn, Personal: https://www.linkedin.com/in/james-p-metropoulos-6ab8542a/About Jim MetropoulosJim Metropoulos is the visionary CEO and founder of Blue Box and Kyvos, companies at the forefront of HVAC innovation. With a background in political science from UCLA and a knack for self-taught engineering, Jim has revolutionized the way we think about air conditioning and heating systems. His accidental discovery, the Blue Box, addresses a century-old inefficiency in HVAC technology—cleaning heat transfer coils in systems large and small. This breakthrough not only improves air quality and system efficiency but also significantly reduces energy consumption and carbon emissions. Jim's commitment to sustainable solutions and healthier environments is driving change across the HVAC industry, leading to collaborations with major hospitals and commercial facilities around the world.

Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges.The conversation takes a compelling turn as Regina introduces the concept of brain training, a cutting-edge neurofeedback technique that has reshaped traditional therapy methods. This non-invasive, engaging treatment allows clients to experience therapy while engaging in everyday activities like watching movies or reading, making mental health support more accessible and less intimidating. Regina’s insights reveal the profound impact of innovative mental health practices on improving life quality, making this episode a must-listen for anyone interested in the future of personal development and therapeutic practices.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.Connect with Regina SpencerWebsite: www.spencertherapies.comCall: 832-756-2749LinkedIn, Personal: https://www.linkedin.com/in/regina-spencer-lcsw-s-b2785957/About Regina SpencerI have served as a Licensed Clinical Social Worker for the past several years, and am currently the Founder and Clinical Director of Spencer and Associates Therapeutic Alliance in the Greater Houston area. I have worked with diverse populations including children, adolescents, adults, couples, families and individuals. In my work I help others help themselves with regard to relationship issues, grief/loss, career exploration, mental health challenges, and overall functioning. In addition, I provide evidence based practices, treatment planning, goal setting, and coping skills within the therapeutic relationship. 

Ever thought about reinventing yourself but didn't know where to start?  From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, relationship-focused networking over transactional interactions. His approach to networking and the use of modern tools like ChatGPT underscore the theme of leveraging personal experience and technology to foster business growth and personal fulfillment. The discussion explores the broader psychological shifts that occur in midlife, shifting away from external expectations to embrace a more authentic self, reflecting a "coming back to center" rather than experiencing a crisis.The episode serves as a reflection on personal growth, the power of networking, and the importance of staying true to oneself while navigating the challenges and opportunities of midlife and professional development.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.Connect with Anthony LindsayWebsite: https://startupsandsidehustlers.com/LinkedIn, Personal: https://www.linkedin.com/in/anthony-lindsay-cemap/Facebook: https://www.facebook.com/startupsandsidehustlers/Instagram: https://www.instagram.com/astorbusinesscenters/LinkedIn, Business: https://www.linkedin.com/company/startups-and-side-hustlers/YouTube: https://www.youtube.com/@startupsandsidehustlersAbout Anthony LindsayAnthony Lindsay is a distinguished figure in the business and finance sector, with a remarkable career spanning over 30 years.  He has held senior managerial positions at leading financial institutions including Capital One Bank, JP Morgan Chase, HSBC, Lloyds Bank, and Citi Bank, across both the US and UK. His vast experience in the finance industry has not only furnished him with a deep pool of knowledge and expertise but also enabled him to significantly contribute to the success of numerous start-ups.Anthony has been the recipient of numerous awards and recognitions, underscoring his commitment to excellence in finance. He has developed an extensive network of funders, consultants, and other key professionals, which has proven invaluable in promoting growth and innovation within the industry.In addition to his substantial contributions to the finance sector, Anthony has leveraged his expertise as an author and radio presenter. Through these platforms, he shares his comprehensive insights and experiences, aiming to illuminate and inspire a broader audience.Anthony is deeply committed to empowering individuals and businesses by providing the necessary encouragement and insights to develop robust and effective business strategies. His work as an author and radio presenter complements his finance career, allowing him to reach a wider audience and impact more lives. 

When was the last time that you made a new friend?  When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend?  That list just got a lot smaller didn't it?  The fact is that for most adults it can be a tricky thing to do.  Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made!  But Catryn, how does this relate to business?  Let me tell you!  Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.Connect with Lori OlsonWebsite: www.Thebeautyboost.netInstagram: www.Instagram.com/thebeautyboosthoustonFacebook:https://www.facebook.com/profile.php?id=100090492791114&mibextid=LQQJ4dLinkedIn: https://www.linkedin.com/in/loribolson/About Lori OlsonLori Olson is a down-to-earth mama of two (+ adorable furbaby), wife and is the vibrant city owner of The Beauty Boost Houston. With a deep love for health & wellness, human connection, and women's empowerment, Lori's journey led her to Houston during the pandemic, where she continues her Isagenix wellness business yet was eager to spice things up and create a vibrant community of like-minded women through The Beauty Boost.At The Beauty Boost Houston, Lori curates transformative events and experiences aimed at empowering women to feel their best – inside and out. With a background in wellness and natural beauty, Lori's vision for The Beauty Boost aligns perfectly with her mission to foster self-love and confidence in every woman she touches.Join Lori Olson and The Beauty Boost Houston on a journey of empowerment, wellness, and community-building. Together, let's create a space where every woman feels confident, connected, and beautifully empowered