What is that big scary goal that has been in your heart?  We all have one.  But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question.  They start asking "how" it is going to happen.  The right question to ask is "why"!  Why do you want to achieve that result?Host Catryn Becker chats about this and so much more with Amazing Race Canada contestant and business coach, Allie Seller."When you sell time, people decide if YOU are worth it.  When you sell a result, people decide if THEY are worth it." - Allie SellerConnect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Allie SellerWebsite: www.healthacademyinc.comInstagram: https://www.instagram.com/allisonseller/LinkedIn: https://www.linkedin.com/in/healthacademyinc/ 

Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success."There’s room for everyone. We just want the most talented people to be seen and to be heard." - Kenneth L. Johnson, CEO of East Coast Executives.In this episode, we explore the transformative power of inclusive recruitment with Kenneth L. Johnson, the president of East Coast Executive Diversity Recruiting Firm and organizer of TEDxHarlem. Kenneth shares his remarkable journey, starting his business just a week before the 9/11 attacks and overcoming the ensuing challenges. He highlights the importance of being intentional and mission-aligned in fostering workplace diversity. By shifting focus to diversity recruitment, Kenneth and his team have successfully partnered with companies committed to workplace diversity, helping them to not only meet their DEI goals but also to create more dynamic and innovative work environments.Kenneth emphasizes the significance of showing up and connecting with talent in unique ways. He believes that storytelling is crucial for organizations to illustrate the success of their diverse employees, thus attracting more diverse talent. Through his insights, Kenneth underscores the need for genuine efforts and commitment from companies to create an inclusive culture where everyone feels valued and has the opportunity to succeed. This episode offers valuable strategies for businesses looking to revolutionize their recruitment practices and build a truly inclusive workplace.Connect with Catryn Becker, serving successful women drowning in regretWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Kenneth L. JohnsonWebsite: www.eastcoastexecutives.comLinkedIn: https://www.linkedin.com/in/kljohnsoninfo/Instagram: https://www.instagram.com/kljohnsoninfo/About Catryn BeckerCatryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.About Kenneth L. JohnsonDistinguished Diversity Recruiter and Career Services professional that drives business results for clients through creative sourcing strategies and global diversity recruiting programs as Founder & President of the premier Diversity Recruitment Firm, East Coast Executives.With an esteemed roster of clients and partnerships my dedication to innovative talent- acquisition strategies and diverse candidates makes me a highly sought-after strategic business partner and consultant.The National Diversity Council 2022 Business Leader of the year award recipient. Selected by Black Enterprise Magazine as a BE Modern Man and Forbes Media as a Forbes Career Coach and Council Member. I’m a TEDx Speaker, Organizer of TEDxHarlem, Google OnAir Career Workshop Facilitator, Indeed.com Job Cast Instructor and serve as Host of The National Urban League Jobs Network Digital Career Success Series.I’m the Developer of blkbox.tech an App designed to support the careers of Black Men.

A resume is simply a piece of paper that says what you are but doesn't convey who you are.  And how could it?  A piece of paper will never tell the full story.  What if there was a different way?  In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together.  Don't know what UseVerb means?  Don't worry, we will cover that in the episode too along with so much more!Try UseVerb for Free - https://useverb.com?ref=catrynConnect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Michael SmithWebsite: https://useverb.comLinkedIn: https://www.linkedin.com/in/michael-smith-9a48126a/Facebook: https://www.facebook.com/useverbInstagram: https://www.instagram.com/useverb/About Michael SmithAfter 20 years of chasing titles and a career for the sake of a nice salary and an inflated ego, I've realised that true success is about more than just material gains. I'm excited to embark on a new chapter in my life and pursue my passion for helping others succeed.I believe in the power of a smile, a confident handshake, and a friendly hello to build meaningful connections and create a positive impact in the world. My new venture, UseVerb.com, is a tech company that prioritises people over resumes and I’m so excited about the potential for growth and change.I urge others to dream big and not settle for the status quo. Opportunities like this come once in a lifetime, a road less travelled, and I'm determined to make the most of mine. Let's work together to bring the magic back to business and remember that it's not about the work-life balance, it's about finding the people you enjoy working with and doing what you love on the journey.

Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Matthew HeathSpotify: https://open.spotify.com/artist/0vcwz5p12IjG28hvDwptptInstagram: https://www.instagram.com/lightsfollow/TikTok: https://www.tiktok.com/@lightsfollowmusicAbout Matthew HeathMatthew Heath is Nashville based Artist, Songwriter, Producer and Multi Instrumentalist. His professional music career started after college as the bass player for, I Nine, a pop-rock band signed to J/RCA Records by Clive Davis. After several years of touring, Matt’s focus shifted to songwriting and production. His music has been prominently featured in numerous television shows, films, and movie trailers including the Theme song for Netflix Original "Terrace House", Theme for Gordon Ramsey's 24 Hrs To Hell and Back, Grey's Anatomy, Undercover Boss and many more. He is a former John Lennon Songwriting Contest winner and has also had cuts with Kpop artists Girls Generation and Got7 among others. In addition to writing & production work, Matt’s main focus is co-front for his band Lights Follow.   

Do you believe the title of this episode?  Do you believe the best version of you already exists?  Are you living that life now?  In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are.  I encourage you to listen with an open mind and an open heart.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Janaki MayhillWebsite: https://www.bhaktilight.comLinktree: https://www.linktree.com/bhaktilightFacebook: https://www.Facebook.com/janakimayhillInstagram: https://www.instagram.com/bhaktilightAbout Janaki MayhillJanaki INbodies the essence of transformation and serves as a conduit for the divine at the deepest level. She stands as a beacon of change, an alchemist of well-being, advocating for the restoration of our innate power rooted in love. As a mother of four, Janaki carries the sacred codes of the divine mother within her DNA, and her very name reflects her profound connection with Mother Earth. Janaki, a multifaceted artist, channels divine inspiration through her music, poetry, and words. She serves as an instrument of God’s grace, committed to dismantling the distortions within societal constructs. Her language is that of love, which unites us all. Raised with the belief that “Truth is one, paths are many,” she lives by the law of ONE.Her mastery extends to the realms of NLP, hypnosis, and Quantum Time Techniques. She facilitates the art of sacred language, both in body and spoken word, bridging the gap between the physical and the spiritual realms. By rewiring the brain and aligning with your heart’s frequency, she brings your head and heart into coherence. 

Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health.In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with tax expert Mike Jesowshek to discuss essential tax strategies for small business owners. Mike shares insights from his popular podcast, the Small Business Tax Savings Podcast, offering practical advice on how to navigate the often confusing world of taxes. From hiring your kids to home office deductions, Mike breaks down the steps you can take to maximize your deductions and keep more of your hard-earned money.Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable tips and strategies that can help you save money and reduce stress during tax season. Join us for an enlightening conversation that will change the way you approach your business taxes, making the process simpler and more efficient. Don’t miss out on this invaluable resource for small business success! Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Mike JesowshekWebsite: https://www.taxsavingspodcast.com/YouTube: http://taxsavingstv.com/Facebook: https://www.facebook.com/TaxPodcast/Twitter: https://twitter.com/tax_podcastInstagram: https://www.instagram.com/taxsavings/LinkedIn: https://www.linkedin.com/in/mikejesowshek/ About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Mike JesowshekDynamic and ambitious, Mike is an accomplished professional dedicated to helping business owners achieve success. With both a Bachelor's degree in Business Administration and a Master's in Accounting, he is well-equipped with the qualifications and expertise necessary to understand the complexities of tax planning. He is also a licensed CPA, providing him with even more insight into this field.Mike has extensive entrepreneurial experience, having been the CFO and co-founder of several companies throughout his career. With a passion for business growth, he has faced many highs and lows – allowing him to develop effective strategies for overcoming any challenge along the way.As the founder and host of The Small Business Tax Savings Podcast, Mike strives to empower business owners by imparting them with the knowledge they need to make wise decisions when it comes to their taxes. His ultimate goal? For every business owner to know the strategies that are available to them to ensure that they are paying the least amount in taxes as legally possible, each and every year!

Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills.In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Cindy McGhee, President and CEO of NextGen Tax Services. Cindy, an expert in transforming the often daunting world of taxes into a strategic advantage, shares invaluable insights on how small business owners can reduce their tax burdens effectively. Drawing from her extensive experience working with both large corporations and small businesses, Cindy discusses how leveraging the tax code can provide significant financial benefits and foster business growth.Cindy delves into the specifics of how her team at NextGen Tax Services demystifies the complexities of the tax code for their clients, ensuring they are well-informed and empowered to make strategic financial decisions. She highlights the importance of education and understanding in overcoming the fear and confusion often associated with taxes. Throughout the conversation, Cindy emphasizes the critical role of strategic tax planning in transforming tax obligations from a burden into a powerful tool for business growth, offering practical examples and success stories that illustrate the profound impact of these strategies. This episode is a must-listen for any business owner looking to optimize their tax planning and drive their business toward greater success.Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Cindy McGheeWebsite: https://nextgenempires.com/LinkedIn, personal: https://www.linkedin.com/in/cindy-mcghee-cpa-b1157714a/LinkedIn, company: https://www.linkedin.com/company/nextgentax/Instagram: https://www.instagram.com/nextgen.tax/Facebook: https://www.facebook.com/nextgentaxservicesAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.  Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.About Cindy McGheeCindy brings the right mix of education, experience and enthusiasm to the firm. She holds a Master’s of Science degree in Accounting, and has been a practicing CPA for over 18 years. Her career began with Ernst & Young LLP, a “Big 4” accounting firm, which laid the foundation for her professionalism and work ethic throughout her career.Cindy has been in private practice for nearly 11 years and attracted a clientele that ranges from Fortune 500 CEOs to NFL athletes to owners of local start-ups. Under her leadership the firm is one of the fastest growing in the area serving clients in 14 states and counting.When not working she spends her time with her husband of 15 years, Dr. Jonathan McGhee and their two kids. She is generous to local charities and faith-based organizations, and can be found enjoying down-time with family and friends and reading a good book.

1974.  That was the year that women were allowed to apply for credit cards in their own name.  Women didn't have that basic right in America before then.  While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation!  Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning!  Kalee Boisvert recognized this and has written books to help women and children learn the fundamentals of finances early. Connect with Catryn BeckerWebsite: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Kalee BoisvertWebsite: https://kaleeboisvert.com/LinkedIn: https://www.linkedin.com/in/kaleeboisvert/Instagram: https://www.instagram.com/kaleeboisvert/Book, Make Money Your Thing: https://www.amazon.com/Make-Money-Your-Thing-Design/dp/1738670287/Book, Moneywise Mabel: https://www.amazon.com/MoneyWise-Mabels-Bursting-Bank-Kalee-Boisvert/dp/1684632285/About Kalee BoisvertKalee Boisvert has been in the financial industry for over 15 years, but her love of money started very young. Growing up in a single parent household, she watched her mom struggle with finances and wished there was something she could do to help. Around this time, she realized she needed to find her own way to save and earn if she wasn’t going to allow her circumstances to define her. And so, her own journey to financial literacy began.Today, as a single mom and financially independent woman, Kalee is called to support women in their financial lives. She felt the pull toward a career that would allow her to pursue this deeply personal goal to advocate for women and their money, which led her on the path to becoming a financial advisor. Being an advisor allows her to work directly with women to empower and support them and help put an end to any money-related stress and doubts.  To further her efforts supporting financial literacy, Kalee has two books being released in 2023 – a children’s picture book called MoneyWise Mabel’s Bursting Bank, and a non-fiction book called Make Money Your Thing! Which aims to build confidence and empower people in their financial lives.   About Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. 

Location, Location, Location!  We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property.  No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug.  This is where Robin Laine and her company Transect come into play.  She pooled the comprehensive knowledge from a team of environmental specialists, data analysts, industry experts, and engineers to create the nation’s most comprehensive, all-in-one, environmental due diligence solution.About Robin LaineRobin Laine is the CEO and Co-founder of Transect.com. She has spent over 15 years managing natural resources compliance and permitting projects across the U.S. Along with navigating federal, state, and local permits for her clients, Robin established in-house natural resource compliance processes for oil and gas companies and gave presentations across the U.S. educating various industries on how to best manage federal and state environmental regulations. After serving as field biologist, then project manager, division director, and finally national program manager for local, regional, and national firms, Robin is now directing her passion towards Transect, an online platform on a mission to balance conservation of the natural world with the needs of the built world by making environmental due diligence easy for those in the energy, infrastructure, and real estate industries.Connect with Robin LaineWebsite: https://www.transect.com/LinkedIn, personal: https://www.linkedin.com/in/robin-laine-transect/LinkedIn, company: https://www.linkedin.com/company/transect/Connect with Catryn Becker Website: https://optimizewe.com/Email: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Catryn BeckerCatryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing. 

A business model that markets to customers is very different from a business that sells to other businesses.  Switching from one to the other is a big choice with complexity and risk.  Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market.  In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the US.About Andres KlaricAndres Klaric is the Co-Founder and Co-CEO of Fuse, a next-gen loan origination system (LOS) that simplifies lending for financial institutions through self-serve customization, a low-code API builder, and a personalized agent portal.Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.Connect with Andres KlaricWebsite: https://www.fusefinance.com/LinkedIn, personal: https://www.linkedin.com/in/klaric/LinkedIn, company: https://www.linkedin.com/company/fusefinance/Connect with Catryn Becker Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn

You've spent years of your life building your business but the day has come and you are ready to sell.  Now what?  Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know.  Guest David Jacobs has learned how to do this and shares some insider tips to help you.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbeckerAbout David JacobsDavid spent over 15 years in various corporate development roles in Silicon Valley early in my career. He held numerous positions in large software companies like Oracle, Siebel Systems, and Suse Linux.  In his late-30s, he transitioned to entrepreneurship. David transformed a five-person commercial printing agency into a thirty-five-person industry leader. He did this through an internally developed software application, a great staff, and contractual relationships with over 40 commercial printers across the USA, Canada, and China.  When it came time to sell his company, it took him almost 24 months to get a deal done. He wasted hundreds of hours pursuing unqualified buyers and not being adequately prepared. He now uses his experience to guide his clients through this complex process to get deals closed at strategic valuations.  His typical clients are business owners with $3m-$20m in revenue and 15-50 employees in the USA.Connect with David Jacobs Website: https://davidjacobsbusinessbroker.com/LinkedIn: https://www.linkedin.com/in/davesjacobs/

 Contact Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbeckerContact Chuck RidgewayWebsite - Automation: https://hornerautomation.com/Website – Solution: https://hornersolution.com/LinkedIn – Horner APG: https://www.linkedin.com/company/horner-apg/LinkedIn – Chuck Ridgeway: https://www.linkedin.com/in/chuck-ridgeway-79993210/YouTube: https://www.youtube.com/@HornerAPGAbout Chuck RidgewayI have served a variety of roles in my 30+ years at Horner - but have always been an Applications Engineer at heart. I graduated (a looooong time ago!) from what is now Kettering University in Flint, MI with a degree in Electrical Engineering. Prior to joining Horner, I worked in the Automotive industry as a Field Applications Engineer for several years in my home state of Michigan.

What's the longest that you have stayed at one company?  Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech.  Definitely check out this inspirational episode.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Ashley SnyderLinkedIn: https://www.linkedin.com/in/ashleybsnyder/ 

 Connect with Bonnie LasloWebsite: http://hobbymillionaire.com/Instagram: https://www.instagram.com/hobbymillionaire/Facebook: https://www.facebook.com/hobbymillionaireLinkedIn: https://www.linkedin.com/in/bonnie-laslo-2844362/Tiktok: https://www.tiktok.com/@bonnielasloConnect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbecker

 About Allyssa Hamel (nee Guerin)Allyssa Hamel (nee Guerin) is a seasoned real estate agent and investor with a deep passion for empowering homebuyers to build wealth through homeownership. She possesses a genuine empathy for those who may feel daunted by the current real estate landscape. Allyssa believes in employing innovative strategies to help individuals find tailored solutions that suit their needs.Moreover, Allyssa is a proud mother of twins and embodies the transformative power of perseverance. Starting from humble beginnings and foregoing college, she has come to exemplify the rewards of hard work. Recently, she achieved financial stability by investing in a multifamily property, affording her significant financial flexibility. Allyssa remains committed to personal growth, cultivating a positive mindset that contributes to her remarkable success in the field.Connect with Allyssa Hamel (nee Guerin)Website: https://www.mkghomesolutions.com/Instagram: https://www.instagram.com/homebuyer_eduFacebook: https://www.facebook.com/allyssaguerinrealtorLinkedIn: https://www.linkedin.com/in/allyssaguerin/ Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynTikTok: https://www.tiktok.com/@catrynbecker

 Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Anthony DiazWebsite: www.AnthonyDiazLaw.comLinkedIn: https://www.linkedin.com/in/the1peacemaker/Email: [email protected]

Death is something we all must face but we only expect it to happen once we are very old.  But that isn't always the case.  If you were to suddenly lose a key business member today, are you prepared?  Guest Rachel Drody wasn't when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody.  Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong network helped her survive such a difficult time.    About Rachel DrodyI’ve been a professional Marketing Consultant since 2010. I have been honored to work at prestigious advertising agencies, billion-dollar industrial suppliers, The Governor’s Office of Homeland Security, million-dollar surgical offices, and a nationwide call center at the Director of Strategic Planning and Corporate Communications.  I have been featured in Voyage Houston Magazine, CEO Power Hour – a national TV broadcast, and nominated for the Houston Business Journal for Women Who Mean Business in 2022. The creative challenges each new client brings is what drives me. I love learning about each client’s passions and helping them build their brand and strategies for success.Connect with Rachel DrodyWebsite: https://www.allofthemarketing.com/LinkedIn, personal: https://www.linkedin.com/in/racheldrody/LinkedIn, business: https://www.linkedin.com/company/harper-grayson/Instagram: https://www.instagram.com/allofthemarketing/Facebook: https://www.facebook.com/allofthemarketingConnect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn 

The world's oldest profession.  There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it.  Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and building trust that can be applied to any and every business.  Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker.  We encourage you to listen in with an open mind.  Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Liv LaRueWebsite: https://www.livlarue.com/YouTube: https://www.youtube.com/channel/UCD2ugE4-oH-pTwySbi0TixA?view_as=subscriberLinkedIn: https://www.linkedin.com/in/olivia-larue-reno/Email: [email protected] Liv LaRueThere are a lot of Courtesans who say they are the best.   I could say that too. But I don't need to. Once a woman knows that she is the best... she no longer needs to tell everyone.The reason I can boast such claims with confidence is simple. One of my purposes on this earth, in this time, is to spread love. The universe tapped me on the shoulder one day and said, "Hey Liv, your job is to make people feel loved, happy, satisfied, seen, heard, and felt."Who am I to deny Fate? 

How often do you talk to your spouse?  Like really talk to them.  Once you have been together for any length of time, many couples stop making time to continue to learn more about each other.  Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth.  The issue she ran into was not finding solutions that met her needs so she set about creating it!  And thus Better Topics Game for Couples was born.  This episode is great because it shows the success that can happen you go after the white space and create solutions for the every day issues in your life.  Additionally, this game enhances your communication skills and emotional intelligence which provide benefits for all facets of life.  Connect with Diana IndriesBuy Better Topics: https://www.amazon.com/Better-Topics-Perfect-Couples-Wedding/dp/B08W4L8G8DYoutube: http://bit.ly/BetterTopics Twitter: https://twitter.com/BetterTopicsOfInstagram: https://www.instagram.com/bettertopics/Facebook: https://www.facebook.com/BetterTopicsOfficialTikTok: https://www.tiktok.com/@bettertopicsLinkedin: https://www.linkedin.com/in/diana-indries-279645112/About Diana Indries From Manager in the corporate world of NHS (National Health System) in the UK to Creator and CEO of Better Topics.Relationships are her long-time passion and over the past few years she has taken this to the next level and is helping thousands of couples in over 176 countries with their relationships issues.   As Fun-education and educating through games is a big passion of hers, she's helped couples improve their relationship and communicate more effectively whilst still having fun by playing the Better Topics Game for Couples. A game that encourages couples to have those much-needed deep conversations, but with the fun and light-heartedness of a game. The best part is that Better Topics is a repeatable game, so couples can play this over and over again.The game also won the Innovative Gaming Product of the Year 2021/22 at the Central England Prestige Awards. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn  

The truth is that we ALL have a story to tell.  But how that story comes into the world can vary from person to person. Storytelling  has been around as long as we've been and one of the most enduring forms is in books.  Is there anything better than cracking that book open for the first time?  Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house.  If you are curious about what it takes to bring a book to life and how writing a book can help position you as a thought leader, then this is the episode for you!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Nicolette HalladyWebsite:www.nicolettehalladay.comFacebook:www.facebook.com/nikki.richardsonhalladayInstagram:www.instagram.com/nicolettehalladay111About Nicolette HalladyMaking waves in the publishing world, bestselling author and publisher Nicolette Halladay is the CEO of Inspired Hearts Publishing. A storyteller, a publisher, a purpose-seeker... She is here to help entrepreneurs, creatives, and changemakers find the courage to be seen and heard.  After spending 5 years behind the scenes supporting other businesses as a virtual assistant, she decided it was time to stop hiding. She felt called to help women, who had stories just like her, take center stage by becoming published authors.She's on a mission to create a world where aspiring leaders can become published authors without gatekeepers—using the pen to empower and amplify women's voices one book at a time!Embracing life's adventures with her three wild and wonderful daughters, this Colorado native is a lover of all things outdoors and is passionate about connecting with others.Follow her journey to inspire, empower, and equip the next generation of thought leaders! 

"Those who cannot learn from history are doomed to repeat it."  There is so much we can learn from those who have come before.  Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations.  While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story.  Listen in for your daily dose of wisdom!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Dick GroveWebsite: www.inkincpr.comBook: https://www.amazon.com/Its-Media-Stupid-Dick-Grove/dp/B09Q1YFTHSLinkedIn:  https://www.linkedin.com/in/dickgrove/ LinkedIn Company: https://www.linkedin.com/company/inkincpr/ About Dick GroveDick Grove is the CEO and founder of the long-established, Kansas City headquartered, INK Inc Public Relations. For over 50 years, Dick has successfully led the PR efforts for hundreds of established organizations, startups, government entities and individuals and is a pioneer for implementing both a "pay for performance" client model as well as one of the first in the industry to utilize a remote workforce. His first book, motivated by his decades in the industry, is titled “It’s the Media, Stupid!  PR Without the BS.” It’s an often irreverent and humorous insider’s look in to the art, science and semi-cosmic ability of gaining positive press.

  Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Travis LeeWebsite: https://3dmailresults.com/Facebook: https://www.facebook.com/3DMailResults/LinkedIn (Personal): https://www.linkedin.com/in/travisalee/LinkedIn (Business Page): https://www.linkedin.com/company/3d-mail-resultsAbout Travis LeeTravis Lee is internationally known as the expert in getting direct mail delivered, opened and read.  As co-founder and president of 3D Mail, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies.  His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year.  His techniques and strategies move seamlessly between the business-to-business and business-to-consumer worlds and consistently provide positive returns of 200% to over 3500% for his clients.Since 2008 he’s created some of the most successful direct mail campaigns, specifically designed to give small businesses and entrepreneurs a leg-up against the competition.  He is the creator of the 3D Mail Direct Marketing System, through which his company provides specialized direct mail and ready-to-use sales letters to thousands of clients around the world.  When he isn’t working, Travis loves spending time with his family (wife Jen, son Carson, daughter Whitney and Gold Retriever Kona), traveling, snow-skiing, camping, and boating around the beautiful Pacific Northwest. 

"Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort.  In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story.  Dmitri also has a great way of looking at advertising as the nexus of mathematics and creativity.  Make sure you listen to the end to hear the key to getting someone to buy!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Dmitri SmirnovWebsite: www.biglifemarketing.comLinkedIn: https://www.linkedin.com/in/dmitri-smirnov/Instagram: https://www.instagram.com/biglifemarketingAbout Dmitri SmirnovDmitri Smirnov is a Google & Youtube Ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency.  He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He’s been a featured speaker at Traffic and Conversion Summit, Ted Ed, NBC, and high-end masterminds nationwide.  Big Life Marketing wants to help coaches looking to make Google & YouTube Ads their new #1 traffic source.

Admit it - you just tried it didn't you?  Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task.  Most people don't even have a succinct 30-second elevator pitch.  In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task!  Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to credibility in all areas of your life.Connect with Catryn Becker:Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Mitchell Levy:LinkedIn: https://Linkedin.com/in/MitchellLevyFacebook: https://Facebook.com/HappyAboutTwitter: https://Twitter.com/HappyAboutPinterest: https://Pinterest.com/THiNKahaInstagram: https://Instagram.com/Mitchell.LevyCredibility Booster: https://www.credibility.university/credibilitybooster-01?am_id=catryn904Mitchell's 65th book Credibility Nation: https://getbook.at/CredibilityNation TEDx “We are losing our humanity and I’m tired of watching it happen”: https://AHA.pub/CredibilityTEDtalk TEDx “BEing Seen and BEing Heard as a Thought Leader”: https://AHA.pub/TEDtalkListen to AHAmessages read by authors 24 hours a day: https://AHAthatRadio.com Get Your Ghostwritten Amazon Bestselling Book in 4-6 months: https://AHAthat.com/Author Get a CredReel (Credibility Shine Video): https://thoughtleaderlife.com/get-your-credreel/About Mitchell Levy:Global Credibility Expert Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey.He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-one years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.

"It takes a Village!"  This is a phrase that we have all heard of but is it something that we believe and embody?  73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between.  So what are employers doing to support this large part of their team?  What would help?  This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company.  Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Claudia Naim-BurtWebsite: www.keep-company.comLinkedIn:  https://www.linkedin.com/in/claudianaimburt/ and https://www.linkedin.com/company/joinkeepcompany/About Claudia Naim-BurtClaudia Naím-Burt is the co-founder and COO of Keep Company, an employer-offered benefit for parents and caregivers that helps solve burnout and prevent attrition.  Previously, Claudia was a member of the leadership team at Framebridge, a direct-to-consumer custom framing company, where she led Brand and Communications. As the 10th employee to join the company, she helped scale the business to over 400 employees, retail locations and past $82M in venture funding.After Framebridge, Claudia served as an entrepreneur in residence at NEA, and as a strategic advisor to several high-growth businesses, including Poppy Flowers.  Claudia has held marketing and communications roles at American Express and Edelman Public Relations. She holds an MBA from NYU Stern School of Business and a BA with honors from Georgetown University's School of Foreign Service. Originally from Caracas, Venezuela, Claudia lives in Washington D.C. with her husband and two boys

Mental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later.  With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system.  Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Dr. Brianna GaynorWebsite: https://www.peaceofmindpsychology.com/dr-brianna-gaynor and https://drbriannagaynor.com/LinkedIn:  https://www.linkedin.com/in/dr-brianna-gaynor-psy-d/Facebook: https://www.facebook.com/peaceofmindpsychologyInstagram:  https://www.instagram.com/drgaynorspeaks/About Dr. Brianna GaynorDr. Brianna Gaynor, Psy.D., is a force to be reckoned with in the field of clinical psychology. As the Director of Peace of Mind Psychological Services in Atlanta, GA, she has dedicated her career to helping individuals of all ages find peace and healing in every situation. With a passion for stopping the stigma around mental health issues, Dr. Gaynor brings inspiration and energy into any room she enters, creating lasting change wherever she goes.Dr. Gaynor has worked in various settings, including outpatient, residential, and a mental health hospital, helping children, teenagers, and their families heal from significant histories of trauma and emotional disorders. Her expertise has been recognized by various national and international entities, including The Culture of Resilience at the University System of Georgia as part of the MHI CE Summer Series, Psych Central, CBS, Authority Magazine, Very Well Mind, The M-Dash MM Lafleur, Ask Men, and Thrive Global, among others.In addition to her clinical work, Dr. Gaynor is also a transformational speaker, sharing her knowledge and experience with others to inspire and motivate them to make positive changes in their lives. Her Dr. Gaynor Speaks Podcast covers a range of mental health topics.   

Can you really balance life and work?  What does it mean to have a work / life balance?  Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area.  Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Leo Simpson IIWebsite: https://www.inspiretheglobe.net/encouragekids/LinkedIn:  https://www.linkedin.com/in/leonardsimpsonii/YouTube: https://www.youtube.com/@leosimpsoniiFacebook: https://www.facebook.com/leoii/Instagram:  https://www.instagram.com/leosimpsonii/Books on Amazon: https://www.amazon.com/Books-Leo-Simpson-II/s?rh=n%3A283155%2Cp_27%3ALeo+Simpson+IIAbout Leo Simpson IILeo Simpson II is positively impacting the future of family and business excellence as the Family Business Life Mastery Coach, a Speaker, an Executive Leadership Expert, a 5-Star Wedding Officiant, and an Adjunct Business Professor with one of the top Community Colleges in America. He has published seven books and has been a featured guest on a platform with an audience of more than 130 million. His distinguished ability to lead leaders and drive business advancement contributed to a Fortune 50 operation achieving over $20 million in cost savings during their peak season. Uniquely, he also boasts the honor of having launched over 70 couples on the beautiful journey of marriage. Leo is renowned for his innovative management skills, empowering people at the level of their potential, and revitalizing the synergy between the two most pivotal areas of life. His transformative insights have a proven track record in advising leaders to initiate and navigate change, marry vision with execution, and drive significant results.

We have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that?  What if the product is even described by some as 'disgusting'?  Seems unsellable right?  Well not for guest Cathy Nesbit!  Cathy has made a name for herself in vermiculture, aka composting with WORMS!  And she has been doing it successfully for the last 20 years.  Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn Becker chats with Cathy about her journey of thinking outside the box and just never giving up! Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Cathy Nesbitthttp://www.cathyscomposters.comhttp://www.cathyssprouters.comhttp://www.cathysclub.com/https://crnesbitt.myorganogold.com/ca-en/About Cathy NesbittCathy Nesbitt is a Health and Wellness Advocate. Founder of Cathy’s Crawly Composters (est 2002), Cathy’s Sprouters and Cathy’s Laughter Club. She is a multi award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified Laughter Yoga Teacher. Appointed Laughter Ambassador in 2017 by Dr. Madan Kataria, founder of Laughter Yoga. Cathy is an avid cyclist and gardener.  

Toxic Masculinity.  Mansplaining.  Unconscious Bias.  Whatever you call it, the vast majority of women have experienced it in some form or another.   For guest, Jessie Easley, it was too much.  Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence.Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Jessie Easley Currently a Account executive with IO within the software industry.  Former automotive industry extraordinaire-BDC manager for fifteen years.  I am currently working towards better work life balance while staying hungry to succeed professionally. I believe mental and physical health don’t have to be given up to have both! I am self made, started from poverty and knew life had more for me, strong believer that a positive mindset can navigate your life. 

"Travel is such a person experience" according to guest Ruksana Hussain, an award winning travel journalist.  In addition to chatting about the amazing power of travel and curating bespoke experiences, Ruksana and host Catryn Becker talk about what it is like to be solopreneur and how Ruksana would have made different choices.  We also look deeper about the challenges Ruksana faced as an Indian immigrating to the United States and how she overcame imposter syndrome and comparing herself to others in a negative way. Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynAbout Ruksana HussainRuksana Hussain is an award-winning freelance journalist, writer, and editor working with print and online outlets covering a variety of topics including lifestyle and travel, diversity and inclusion, business, construction, education, etc. She is also the publisher of Traveler and Tourist magazine. Ruksana brings 20+ years of experience working in communications and editorial for consumer and trade publications. Born in India and raised in Oman, she now calls Los Angeles, California her home base. Connect with Ruksana HussainBlog: www.travelerandtourist.comPortfolio: www.ruksanawrites.comMagazine: Subscribe (Grant funded in 2022 by ICFJ/NAHJ)Latest award: NATJA Gold for cover photographyLatest byline: Natural Habitat AdventuresLatest media mention: Fodor's Travel | Yahoo LifeLatest podcast: Search and ReplaceSchedule a virtual meeting via Calendly

Money can be a big barrier to starting a business and when you get it, it can also hamstring you in ways you can't even imagine.  So what is more important to have when starting a business if not money?  According to guest Chris Joyce, the answer is passion and time!  That is why he created Gusher - a platform to help you get that next big idea off the ground.  Listen in as Chris and host Catryn Becker discuss this and so much more! Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Chris JoyceWebsite:  https://gusher.co/ LinkedIn:  https://www.linkedin.com/in/dealrules/ About Chris JoyceI am founder of 24 companies in high tech, consumer goods, health, and manufacturing. My products have been sold in more than 11,000 stores in 23 countries. I have users of my tech products in 148 countries across the globe.My newest venture is Gusher. Having started many companies I kept running into the same issue over and over...the best ideas and entrepreneurs were not getting funded and their ideas never saw the light of day. These entrepreneurs weren't getting funded for the most idiotic of reasons...they were not in the right city, or they didn't have the right connections, or they didn't attend the right school, they didn't "look" a certain way, they were too old, they were too young, they were the wrong gender or race, they didn't have the right experience, the right team, or or or or or...you name it and they were rejected because of it. But rarely was the true reason they were rejected because of their idea.  So I set out to change this. I believe great ideas can come from anyone anywhere. And I believe the market and not venture capitalists should be the judge of whether or not these ideas see the light of day.  So we created Gusher. Gusher is the simple, quick, and easy way to create and build a startup. Without the need for investors. Without the need for capital. How? Gusher helps Entrepreneurs create and launch startups using performance based equity. Everything from technology, media, and health to design, finance, and gaming.  If you have a great idea and need the expertise of others to help bring it to life, Gusher can help. Go to the Gusher site and get started. We're coming out of beta shortly and are now accepting new startups. www.gusher.co 

"Every day that you don't go for it, you are losing time."  Wise words from a man that went from industrial product salesman to YouTube sensation by creating the kid friendly content that he wished to see for his kids.  Host Catryn Becker sits down with John Havard, better known as Cowboy Jack, to uncover how the unlikely journey began and what John has learned along the way.  If you have ever had "that idea" and been afraid or unsure of how to proceed, then you definitely want to listen to this episode!Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with John HavardYouTube https://www.youtube.com/@CowboyJackShow/featured  Facebook facebook.com/cowboyjackshowGet a Custom Shoutout! cameo.com/cowboyjackshowInstagram instagram.com/cowboyjackshowTikTok vm.tiktok.com/ZMdqLtReRWebsite cowboyjackshow.comAbout John Havard, aka Cowboy JackI make educational and fun videos for kids.  Each week, I hosts a virtual field trip to a new location or new experience and we learn and play as we go!  Do you like science?  Want to learn shapes and colors?  Have you ever explored the inside of a police car?  Every adventure is packed with new educational experiences for kids of all ages!Children are led on each virtual field trip and spoken to peer-to-peer with clearly annunciated words, expanding their vocabulary and knowledge as they laugh and play.Thank you for trusting me to entertain and educate your children with this platform.  I hope that you find the content wholesome, educational, inspirational, motivational, and fun! 

"Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren.  And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances.  Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more.  Connect with Catryn Becker:Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catryn Connect with Renee Warren:https://www.reneewarren.com/press   https://www.instagram.com/renee_warren/https://www.wewildwomen.com/ About Renne Warren:Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, which helps entrepreneurs get the media coverage of their dreams.She's also the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. It's designed to inspire and give actionable advice to women launching or growing their dream business.In 2012, Renée founded a Content Marketing and PR agency, taking it from the ground up to a 7-figure, globally-recognized company with clients from South Africa to San Diego. Today, she has become sought after for her ability to create world-class PR strategies, marketing operations systems, content strategies, and classy media training.She is the co-author of Get Covered! How to craft pitch and tell your startup's story to get more customers, and is always challenging conventional ways to garner media and customer's attention. A billboard for her tagline, "The best advice comes from someone who has successfully done it before," her approach to PR comes from over 25 years of experience as an entrepreneur and is a declaration to be an unapologetic risk-taker. And is a contributor to Entrepreneur.com.When she's not crafting the ultimate PR pitch or podcasting, Renée spends time with her family, working out, enjoying really great business books, or refining her drumming skills.

There is more that unites us than divides us.  At least, that is what guest Rick DellaRatta believes.  Rick is an accomplished jazz musician who has worked tirelessly to reach for peace and teach business owners how to fundraise all with the intention of creating a better world.   Connect with Catryn BeckerWebsite: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Rick DellaRattahttp://rickdellaratta.com https://jazzforpeace.org BBS Radio Page https://bbsradio.com/node/270332https://www.linkedin.com/in/rick-dellaratta-08199818/ 
https://twitter.com/jazzmgmt https://www.instagram.com/jazzforpeace/ https://www.linkedin.com/in/rick-dellaratta-08199818/https://www.facebook.com/JazzforPeaceGrant/About Rick DellaRattaHaving performed with everyone from Dizzy Gillespie to Paquito D' Rivera, Rick DellaRatta is now considered by many to be one of the finest Singer/Pianists performing today and one of only a handful of Jazz Artists who can make a successful musical presentation to a large audience without having to abandon the true art form of Jazz. His unique and original piano playing and composing has been compared in print to Chick Corea, Herbie Hancock, Wayne Shorter, Bill Evans, McCoy Tyner, Keith Jarrett, Joe Zawinul, Horace Silver, Oscar Peterson and Thelonius Monk while his signature vocal sound and style has been likened to Chet Baker, Billie Holiday, Joao Gilberto, Ivan Lins, Michael Franks and Antonio Carlos Jobim.His current "Rick DellaRatta and Jazz for Peace World Tour" has included historic performances in the US, Europe, Africa and Brazil and his landmark Jazz for Peace concert at the United Nations in New York in 2002 uniting Israeli, Palestinian and American musicians in concert is now considered one of the most significant cultural events of our time! This U.N. Concert has led to a benefit concert series that has gone on to raise funds, publicity and awareness for over 700 non-profit organizations, garnered support and praise from distinguished Americans such as President Barack Obama, Secretary of State Hillary Clinton, Senator John McCain, Congressman Dennis Kucinich, activist Noam Chomsky, actor Ed Begley Jr., New York City Mayor Michael Bloomberg and many more; and attended and enjoyed by ambassadors, celebrities, humanitarians, and music lovers worldwide! Jazz pianist, vocalist and composer Rick DellaRatta was included by The Foundation Center in their list of the top musician philanthropists of our time along with Bono (U2), Elton John, Peter Gabriel and Sting.

Would you want to live in a world with no cell phones?  What about your computer?  Maybe, you think, you could live without them.  But what about pharmaceuticals and medical devices like aspirin and heart valves?  Those would literally be hard to live without.  The truth is that there are over 6,000 everyday products that are derived from oil and natural gas.  In this episode, host Catryn Becker chats with natural resources expert Howard Crosby about his experience with oil & gas, rare earth metals, and the negative impact of electric vehicles on the environment.  This is a great episode to hear an alternative view point on the situation.  Connect with Catryn Becker:Website: www.optimizewe.comEmail: [email protected]:  https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram:  https://www.instagram.com/relax_with_catrynConnect with Howard CrosbyWebsite: https://www.lgxenergycorp.com/LinkedIn: https://www.linkedin.com/in/howard-crosby/About Howard CrosbyFrom $1 Million to $400 Million: Founding Cadence Resources in 2001, in just five years, Howard grew a modest oil and gas producer from a $1 million market cap to $400+ million and achieved an uplisting to AMEX. Second Largest Silver Mine in US History: Howard founded the company that acquired the Galena Mine in north Idaho’s historic Silver Valley – the second-largest silver mine in US history.Oil Price Oracle: Howard has a proven track record of correctly calling oil price movements. His 2003-04 CBS Evening News interviews with Anthony Mason attest to this. Howard has also worked in Uranium, consulted on major natural resources project financing, and has successfully listed multiple companies on the TSX that were later sold for significant increases over their original market values.Today, Howard is focused on LGX Energy — his reentry into the oil and gas sector, targeting an underdeveloped resource in the Illinois Basin with major potential amid rising demand and increasing oil prices. As an interesting aside, Howard’s late uncle was the legendary American entertainer Bing Crosby, whom he knew well as a frequent golf companion in the 1970s!

Have you ever been laid off?  It can be a really awful experience, filled with shame, but imagine being fired when you are 8-months pregnant?!?!  That is exactly what guest Lauren Kwedar Cockerell experienced but instead of letting it bring her down, she used it as a springboard to create her own Public Relations (PR) and Marketing Agency in Fort Worth, Texas.Connect with Lauren Cockerellwww.Kwedarco.com LinkedIn - Personal PageLinkedIn - Company PageInstagramFacebookYouTube About Lauren CockerellLauren Kwedar Cockerell is founder and president of Kwedar & Co., a Fort Worth-based PR, marketing, and messaging firm focused on helping small business owners take their companies to the next level. Lauren provides trusted counsel, clear messaging, and impactful strategy to her clients. She is a StoryBrand Certified Guide.Lauren earned a Bachelor of Arts in business administration with emphases in marketing, finance, and English Literature from Rhodes College in Memphis, TN. She started her PR/marketing career with Paige Hendricks Public Relations Inc. as an intern in 2003, where she quickly rose in the ranks and was ultimately promoted to Vice President before departing in 2013 to work as an in-house Director of Public Relations for a local IT company. In 2017, Lauren launched Kwedar PR, LLC, which is now Kwedar & Co.  Lauren is married to Clint Cockerell, and they have two young children. In addition to Kwedar & Co., Lauren is the host of The Impatient Entrepreneur Podcast, and she is a member of the Board of Directors of the Foundation for the Young Women’s Leadership Academy of Fort Worth. 

Get ready to be inspired by Melissa Ricker's incredible journey from a nuclear engineer to a successful online business owner, as she shares the pivotal moments that led her to the prestigious Two-Comma Club through ClickFunnels and Russell Brunson. Learn how she embraced persistence and mastery to conquer obstacles, find success, and scale her business using powerful funnels, automation, and AI. In this captivating episode, host Catryn Becker dives into the remarkable journey of Melissa Ricker, a nuclear engineer who defied convention and found her true calling in the world of online business. Leaving behind a successful corporate career, Melissa launched her venture, Engineer to Scale, with a passion for helping entrepreneurs thrive. She guides her clients through the power of funnels, automation, and AI, enabling them to work smarter, not harder.Melissa's path to success was far from easy, as she candidly shares the challenges she faced. Motherhood became a pivotal turning point, leading her to embrace entrepreneurship while balancing family life. Determined to make a difference, she tried 17 different methods to make money online before encountering a pivotal piece of advice from ClickFunnels' Russell Brunson. Embracing focus and mastery, she honed in on one funnel, facing initial setbacks but ultimately achieving a 6-figure launch and entering the coveted Two-Comma Club.Throughout the episode, Melissa emphasizes the importance of taking responsibility for one's journey, learning from mistakes, and embracing the learning curve. From hiring her first team members to viewing her business as a client with unique needs, she demonstrates a profound understanding of leadership and adaptability. Guided by mentors and coaches, Melissa discovered the true value of seeking guidance and support while navigating the ups and downs of entrepreneurship. Her inspiring story serves as a beacon of hope for aspiring entrepreneurs, encouraging them to persist, master their craft, and ignite their path to success.About Melissa RickerMelissa Ricker is a seasoned expert in helping online entrepreneurs launch and sell out irresistible offers while scaling their businesses with efficient and simplified strategies. With a background in nuclear engineering and a master's degree from Texas A&M University, Melissa's superpower lies in taking complex concepts and making them both approachable and enjoyable.Having achieved a remarkable feat by building a seven-figure business in under a year, Melissa attributes her success to leveraging human connection and simplicity to create a devoted tribe of raving fans. Now, she has extended her knowledge and expertise to assist hundreds of entrepreneurs in achieving their own remarkable growth. Her unique ability to cultivate loyal and engaged communities sets her apart in the industry, and she is dedicated to sharing her wisdom to help others thrive in the competitive world of online business.Melissa's journey is an inspiration for those seeking to navigate the complexities of entrepreneurship. Her passion for empowering others to conquer challenges, embrace simplicity, and achieve their dreams is evident in her guidance and support. If you're looking to transform your business and embrace a new level of success, Melissa Ricker is the mentor you need on your side. Join her in discovering the power of connection and simplicity as you embark on your entrepreneurial journey.—Contact Catryn Becker: Work with CatrynLinkedinFacebookQPYouTubeInstagramEmailContact Melissa Ricker: Work With MelissaFacebook GroupLinkedInInstagramScaling Software - The Champagne Room

Do you know how many companies reach $1 Billion???  It is less than 0.02%.  Why is that?  Most business owners would love to reach that number yet so few do.  Enter Adam E. Coffey, the CEO Whisperer.  With over $2.64 Billion in exits, the man has walked the walk and with his latest book, Empire Builder, he can also talk the talk.  This book is a cliffs note version of Adam's 35 years experience that presents the information in an easy to digest format.  Listen in as host Catryn Becker chats with Adam about his background and further investigation on why he does what he does.  Buy Adam's latest book: Empire Builder: The Road to a Billion.Previous books:The Private Equity PlaybookThe Exit Strategy PlaybookLearn more about Adam here:LinkedInWebsiteWikipedia PageTo connect with Catryn:LinkedInWebsite

America is a patchwork of cultures and nationalities, of immigrants seeking a better life.  Guest Mike Nguyen is a first generation American whose life has been shaped by the experiences of his parents and  ancestors from Vietnam.  Today Mike is the executive director of a non-profit in Houston, Texas created by his father called VN Teamwork, which provides outreach education, social services, and affordable housing for low-income and the underserved.  Listen in to incredible story of the Vietnamese Boat People and the journey that lead Mike to his current position.    Connect with Mike Nguyen:Www.vnteamwork.org

Cancer is awful and negatively affects everyone it touches.  One group particularly affect are children whose parents have cancer.  In this episode, host Catryn Becker speaks with non-profit Executive Director Alicia Kabir about her organization Kesem which offers camps to support those children.  Additionally, Catryn and Alicia discuss some of the business challenges that come with running a non-profit.About Alicia Kabir:Alicia is Kesem’s Chief Executive Officer. She joined Kesem in 2017 as Chief Operating Officer and as a member of Kesem’s Boston Board of Directors. Prior to joining Kesem, she spent over 20 years in environmental compliance and sustainability consulting. Alicia earned her BS in Civil Engineering from Rensselaer Polytechnic Institute and her MS in Environmental Engineering from Tufts University. Alicia believes that every child affected by a parent’s cancer should have the opportunity to simply be a kid and be their best self. She resides outside of Boston, Massachusetts with her husband, two boys, and dog. Alicia loves to travel and enjoys outdoor activities including hiking, skiing, and road biking. About Kesem:5 million children are coping with a parent's cancer diagnosis. That’s 5 million children at risk of experiencing increased anxiety, emotional isolation, loss of social interest, and/or feelings of hopelessness. And that’s why, at Kesem, we are committed to creating a world where every child who has a parent with a cancer diagnosis or has lost a parent to cancer is never alone. We support these children through and beyond their parent’s cancer with free, fun-filled creative programs and a lasting community.Connect with Alicia Kabir and KesemKesem.org FacebookInstagram Twitter/XLinkedIn - Alicia Kabir - @KesemNationwide Tiktok 

Have you ever met someone who just bubbles over with enthusiasm and zest for life? If you haven't yet, get ready - you are about to!  Roland "Gib" Stewart has done so much during his 76 years that he shares with host Catryn Becker in this episode.  He touches on his time in the army to be being a young married couple to his health scares all on his quest for success.  About Gib StewartRoland (Gib) Stewart grew up in apartment complexes in Portland Oregon, Mountain View California and Santa Monica. After serving in the Army he searched for years to find stable employment. In 1977 he and his then wife risked their entire savings of $10,000 and loans from friends totaling more than $18,000 to invest in real estate. He retired from state government service at age 50 and started developing dental/medical office buildings. By 2017 they had assets of $30 million and were managing assets of over $70 million. Gib is now 76 and already this year has started four new initiatives. He recently authored the book: Learn Apply and Grow Rich available on Amazon.Connect with Gib Stewartemail address: [email protected] website: wilderwaymedia.com website: vpfranchises.comPurchase his book "Learn, Apply, and Grow Rich" - https://www.amazon.com/Learn-Apply-Grow-Roland-Stewart/dp/B0BT733BX5 

Do you like hearing the word "No"?  Particularly in the context of getting new business?  Very few of us have the mental and emotional resiliency to hear no over and over without giving up but it is a crucial step to master when climbing the ladder of success.  No is a word that guest Roy Lynam has become comfortable with in his dual career as an actor and realtor.  Listen in as Roy and host Catryn Becker discuss his experience in both roles as well as how to know when you've "made it"! Connect with Roy LynamInstagram - https://www.instagram.com/roylynam_realtor_actor/ TikTok -  https://www.tiktok.com/@therealestatemovieguyConnect with Catryn Becker: Work with CatrynLinkedInFacebookQPYouTubeInstagramEmail

Do you have a fear of public speaking?  If so, you are in good company because 3 out of 4 people experience anxiety or fear to some degree from the thought of speaking in front of a crowd.  But like many fears in life, there are people and tools that can help you to overcome those fears.  Guest Dayna Kneeland shares with host Catryn Becker how she overcame her own bout with stage fright and uses that knowledge to help others feel confident about stepping into the spotlight.About Dayna KneelandDayna Kneeland is a public speaking and storytelling coach. Originally a trained stage actor, she fell in love with helping people feel comfortable being in the spotlight. She helps professionals and entrepreneurs speak confidently so they can grow their careers and inspire their listeners. A passionate educator, she holds her Master's degree in Adult Education and has over 25 years of teaching experience. Connect with Dayna Kneelandhttp://assessment.daynakneeland.com/assessment http://daynakneeland.comConnect with Catryn Becker: Work with CatrynLinkedInFacebookQPYouTubeInstagramEmail

Would you be able to starting a company in an industry that you nothing about in a country where you don't speak the language?  For most of us, this is a nonstarter but not for guest Luciana Passeri.  She shares with host Catryn Becker her journey to do exactly that when she founded slow fashion company Passeri Footwear which encourages its customers to "Step into your power & come walk with us"Join Catryn as Luciana explains the process and purpose behind slow fashion and how wearing natural materials may just give you an extra pep in your step! MEET LUCIANA PASSERIDr. Passeri is an energy worker, entrepreneur, and author. She has been doing Light Body energy work for thirty years helping over 1000 clients connect with their highest selves, identify and clock disempowering narratives, and design and live the lives of their dreams. One of her specialties is as a dream coach. She believes that helping people connect with their dream space, and even become lucid dreamers, can connect people with parts of their highest self’s that is otherwise seemingly inaccessible. As an entrepreneur, Luciana founded and is CEO of PASSERI, a slow fashion company that makes hand-made shoes and bags. Her company’s pillars stem from her personal work connecting with her highest self and navigating a difficult childhood but also from her work with clients which she claims is always a beautiful reciprocal sharing of lives. Her company’s pillars are: Be Beauty, Live Compassionately, Love Everyone, Know Peace, & Be Kind. Giving back is important to Luciana. More than 20 years ago she started two nonprofit foundations, La Paz International and HumanKind, that are designed to support the marginalized and disenfranchised in our world. As part of her philanthropy work, Luciana led over 100 small and large groups on journeys to Thailand, Tanzania, Guatemala, Honduras, Peru, India, and parts of Europe. She believes that expanding ourselves is sometimes best achieved as we humbly travel to cultures, free ourselves from the constraints of everyday life and support us in spiritually, emotionally, and intellectual expanding.Most recently, Dr. Passeri has authored her memoir, "God's in a Box on my Dresser: An Inquiry into the Human Capacity to Thrive" where she takes readers through her relationship with God and religion as she traverses childhood abandonment and abuse, family secrets, and an eating disorder that almost took her life. She finds the secrets to healing and thriving while living 30 days on a little island deep in the Peruvian Amazon Jungle.Connect with Lucianahttps://www.lucianapasseri.com/ https://www.passeri.today/Connect with Catryn Becker: Work with CatrynLinkedInFacebookQPYouTubeInstagramEmail 

Do you live full out?  Do you know what it truly means to be authentic?  For most of us, there is safety in blending in to the crowd but not for this episode's guest.  Jaymes Buckman is the lead singer and front-man for rock band Hot Apollo lives full out as one of the most authentic and unique person I have ever met.  In addition, we discuss how being in a band is like working for a corporation and what you can learn about branding and marketing.About Jaymes Buckman: poet, performer, frontman of Hot Apollo, the sparkliest rock-and-roll band in the galaxyConnect with Jaymes Buckman:https://hotapollo.com/ https://linktr.ee/hotapollo https://www.instagram.com/hotapollo/

"You can't skip the things that don't work" - wise words from author and creativity coach Eric Maisel. In this episode, Eric and host Catryn Becker discuss the idea of creativity and the differing needs of the creative mind as well as heavy subjects such as bullying in the home.   You definitely want to listen to this episode! ABOUT ERIC MAISELEric Maisel is the author of 50+ books. His recent books include The Coach’s Way, Why Smart Teens Hurt, Redesign Your Mind, and The Power of Daily Practice. Among his other books are Coaching the Artist Within, Fearless Creating, Rethinking Depression, The Van Gogh Blues and The Future of Mental Health. He has sold hundreds of thousands of books over a variety of titles and actively markets his books through his personal newsletters, his blogs for Psychology Today, The Good Men Project, and Fine Art America, and through blog tours, conference appearances, and other marketing strategies.In late 2023, a new edition of Why Smart People Hurt will appear, and in 2024 Parents Who Bully will appear. Also happening in 2023 is a new Creativity Coach Certificate and Diploma Program, which Dr. Maisel has created and designed in collaboration with Noble Manhattan Coaching, the world’s leading life and corporate coach training company.Dr. Maisel writes the “Rethinking Mental Health” blog for Psychology Today, with 3,000,000 + views, and is the creator and lead editor for the Ethics International Press Critical Psychology and Critical Psychiatry Series. He has created a series of wellness journals (90 Days of Hope, 90 Days of Inner Peace, etc.) and produced a line of webinars on subjects like The Art of Creativity Coaching and Mastering Creative Anxiety.A retired family therapist and active creativity coach, Dr. Maisel provides workshops, webinars and keynotes nationally and internationally, trains creativity coaches, and facilitates support groups for writers. He has taken his Deep Writing workshop to London, Paris, Rome, Prague, Dublin, New York, San Francisco, the Esalen Institute, the Omega Institute, the Kripalu Yoga and Retreat Center, and many other destinations worldwide. Connect with Eric Maiselhttp://www.ericmaisel.comhttp://www.ericmaiselsolutions.comhttp://www.thefutureofmentalhealth.comAmazon- http://bit.ly/RedesignYourMindChapters-Indigo- http://bit.ly/RedesignYourmindBookshop- http://bit.ly/RedesignyourMindBarnes and Noble- http://bit.ly/redesignYourMindIndiebound- http://bit.ly/redesignyourmind

When you think of sales, what comes to mind?  For many of us, it is the image of the sleezy used car salesman.  But why is that?  In truth, most of us are selling something all the time.  Sales are really what makes the world go round yet the profession can really get a bad rap!  Listen in to this episode as guest Steve Gavatorta and host Catryn Becker discuss all kinds of selling but maybe the most important one, the art of selling yourself!About Steve GavatortaSteve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of industries. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential. Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). He is a two-time published author, and his new book In Defense of Adversity: Turning Your Toughest Challenges Into Your Greatest Success won Richter Publishing’s Amazon Best Seller Award for 2018.Video:Topline Capabilities & Credentials: https://youtu.be/Jl6SAa0niWsConsultant Vs Vendor:https://youtu.be/SXX5YvK5sNsCustomer Engagement – Harley-Davidson:https://youtu.be/ZrSqFyOAjIkLeadership Optimal Thinking: https://youtu.be/8lFW7SAUBeU

Should the "hospitality industry" only apply to bars, restaurants, and hotels?  Hospitality is defined as "the friendly and generous reception and entertainment of guests, visitors, or strangers" so why do we only think about it for one sliver of business and not every aspect?  Author Neil Rogers believes that everything he learned about business and sales he first learned from behind the bar, so much so that he put his nearly four decades of sales and marketing experience into his book "Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar"Neil shares great strategy and tips on how to build relationship that can really help you in business and in life.  Buy his book here - https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1  About Neil RogersNeil Rogers has over 37 years experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns. Working with a wide spectrum of clients from pharmaceutical and biomedical, to manufacturing and logistics, to government defense contractors and financial services companies, Neil and his team have developed a client retention & growth model that delivers tangible results to clients—regardless of industry vertical.Neil has been Owner and VP of Marketing & Sales at Rogers Marketing for nearly 26 years. He serves as lead marketing consultant, business development manager, and trainer & coach on the Positive Activity 11-Step Process.Neil built his career & business leveraging both old school and new school marketing & sales techniques in a personal way that makes every prospect feel important. At Rogers Marketing, he has been making those same techniques available to clients, who, in turn, have followed the process and developed their own marketing & sales success—getting new clients, keeping clients they already have and growing within their current client base.Rogers Marketing has been recognized for leadership & results in the Adventures in Advertising franchise with several years of Million Dollar Sales awards, the Velocity Award for growth, and Heavy Hitter Awards for large accounts. Neil launched his career at athletic apparel and shoe company Kittredge & Associates and was twice named the Salesperson of the Year.