*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop." "And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Give advice to the audience to achieve 80% win for a 90% marketplace.(4:58) - Provide accountability for $3000/month while working from home.(9:01) - Trainers do daily reach-outs, maintain customers, and workout.(10:26) - Work hard to succeed; don't be afraid of change.(11:37) - Remote fulfillment makes more money; take advantage of the opportunity.(12:35) - People want to feel good; make customers feel good.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Reshuffling of demand in recession.(2:19) - Successful companies preserved cash flow.(2:55) - Redefining winning as surviving.(4:36) - Four categories of entrepreneurs in the current market.(11:33) - Losing teaches more than winning.(12:36) - Redefining winning, understanding type, and taking action is key.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Emergence of new challenges in business due to pandemic(1:37) - Choice between imperfect action or no action(3:18) - Utilize existing resources to recalibrate for new market(5:06) - Courage is acting despite fear, take imperfect action(6:24) - Adapt to new circumstances, learn from others' mistakes(9:42) - Provide value in new vehicle, government programs to helpFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - Control what we can, like our health, amidst uncertainty(1:18) - Develop thick skin, as high volume game(2:31) - Some industries had supply and demand disappear overnight(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins(6:11) - Best opportunity to quit, adopt "there's always a way" mindset(9:30) - Lowering prices is an excuse, find a new problem to solveFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Competitors don't steal clients, but you lose clients.(4:58) - Reciprocal relationships elevate both parties and promote growth.(11:56) - Improved headspace leads to helping others indirectly.(12:50) - Best clients share aligned psychological beliefs and values.(16:15) - Tactical abundance: use my resources, don't talk bad, be apathetic.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - Actively testing ads for remote gyms, 3 things being tested.(2:12) - Promise of no sunshine or rainbows, prepare for intensity.(5:32) - Stop the bleeding, transition clients to remote workouts.(7:46) - Business decisions, keep valuable assets, cut costs, provide value.(11:34) - Fill the bucket, run ads, impressions cheaper than ever.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings become." Alex (@AlexHormozi) discusses the benefits of using an initiation fee and how it can make subsequent billings stickier. He also talks about different ways of using discount offers and how to monetize them ethically.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:52) - Benefits of initiation fee: stickier billings, cool discounts(2:55) - Initiation fee allows cool discount offers(5:52) - One-time fee explained: one-on-one help, 80% savingsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:30) - Burning bridges makes you less money.(4:34) - Business mistakes happen; all are imperfect human-based.(6:41) - Have grace in business; don't burn bridges.(8:34) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you just add that extra dollar, like overnight, you have $400 a month that just appears magically to you." Today, Alex (@AlexHormozi) shares four billing tactics to maximize margin, including adding 99 cents to all memberships and purchases, using backup cards to decrease turn, switching to a weekly billing cadence, and using ACH for lower processing fees. These small tweaks can add up to significant increases in profit for gym owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Add 99 cents to purchases/memberships.(3:34) - Get backup cards to decrease turn.(5:05) - Switch to weekly billing cadence for extra cycle/year.(7:01) - Use ACH for lower processing fees.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - The core offer should be exceptional and grow the business.(2:54) - 3 Components of a good offer(4:48) - 1st-3rd Free Offers: bribe, limited, and trial with penalty(8:17) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitmentFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Difference between reinvesting in business versus reinvesting in self(3:00) - Take more money out to need to make more money(6:18) - Losing on profit and valuation of business by keeping money(9:26) - Rip out as much cash as possible every month(12:33) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Tip: ask for a backup card during the signup process. Today, Alex (@AlexHormozi) talks about their social media presence and provide a tactical tip on how to eliminate two-thirds of payment declines for recurring businesses by getting backup cards from customers during the signup process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Sale starts with signup process.(1:29) - Get two cards after backup card request.(1:37) - Swap card and rerun recurring members for fewer declines.(2:22) - Implement to eliminate two-thirds of declines practically overnight.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in order to maximize throughput and revenue in a service-based business. He outlines a sales process that includes anchoring high, working down, and using humor and rapport to sell.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:13) - 4 sales types(2:45) - Service sale process with high anchor and downsell(8:57) - Mastering first sale maximizes throughput with math breakdown(11:46) - Importance of providing value and getting clients invested(13:28) - Start high, work down with rapport and humor to sellFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how to increase the perceived value of a product or service by decreasing the obstacles and friction that a prospect has to go through to achieve the desired outcome. He emphasizes the importance of focusing on the bottom side of the equation and removing pain and decreasing the bottom line for customers to increase the value of the product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Value equation has four pieces.(2:23) - Detractors: delay, pull away from value charged. Actual time/effort.(4:52) - Examples: Xanax vs meditation and Netflix.(8:00) - Decrease time and effort to increase value.(11:39) - Real value is removing pain, decreasing bottom side.(15:04) - Differentiate value and squeeze time to win and keep customers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks about his thoughts on the concept of deserving something and how it bothers him. He also discusses his upcoming vacation and the importance of planning campaigns for the holiday season in order to boost business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:21) - The struggle with the concept of deserving(1:20) - Unpacking the idea of deserving anything(4:15) - The mindset of never feeling deserving(6:52) - A reflection on identity and the fear of getting soft(8:14) - Prepping for the fitness industry's hot seasonFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Ask for the ID first. That's what gets them to take their wallet out. That way they can't say they forgot their wallet." Today, Alex (@AlexHormozi) shares with us sales tips for overcoming the common objection of not having a credit card, including asking for ID to get the customer to take out their wallet and swapping their ID for their card.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - No one leaves home without credit card.(1:39) - Ask for ID to verify info accuracy.(2:39) - Suggest using different card if needed.(3:52) - Walk out together if you have rapport.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework for building excitement and addressing potential customer pain points, and emphasizes the need to follow a deliberate and strategic approach to marketing.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) - Don't just promote, address beliefs and information.(3:58) - Send follow-up emails addressing pain points every other day.(7:43) - The last 48 hours are for sign-up links.(11:16) - Rules of selling don't change.(13:52) - Even with marketing, there will be missed opportunities.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The number one reason that people fail is because they are successful, then they change something." Today, Alex (@AlexHormozi) discusses the biggest mistake that successful entrepreneurs make: not being able to repeat successful actions. He explains that it is important to focus on quality assurance and consistently do the same actions to sustain success, even if it is boring.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Not repeating successful actions leads to common mistakes.(3:22) - Learn to say no, as the temptress of skill increases.(4:10) - Bergman trap: fail and know why you failed correctly.(6:51) - Profit comes from repeating the same actions, entrepreneurs get bored.(8:41) - Quality assurance and consistent actions for continuous successful profit.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Cost per acquisition is the only important marketing metric.(3:58) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.(8:21) - Analyze marketing success based on cost and lifetime value ratios.(10:38) - Lead quality can improve 3-5x based on pre-opt-in information.(11:54) - Non-opt-ins due to program details save time and effort.(12:51) - Measure revenue per show to evaluate campaign success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Talk about in terms of pain avoidance (…) people tend to be more responsive to it." Today, Alex (@AlexHormozi) discusses the importance of availability for making sales and the difference between talking in terms of pain avoidance versus opportunity for gain. He shares a story about reframing his message to gym owners and seeing a huge response as a result, and emphasizes the importance of using math to guide business decisions instead of emotions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Importance of availability for sales; availability impacts marketing throughput.(2:56) - Wasting two-thirds of ad spend.(4:09) - People focus on avoiding pain instead of seeking opportunity for gain.(7:11) - Opportunity for gain and pain avoidance as math.(8:14) - Let the math guide you, not your emotions.(11:10) - Gym owners need availability for business success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Never get too far away that you can't see the problems." Today, Alex (@AlexHormozi) shares his failures and lessons learned in business, people management, and relationships in the year 2019. He emphasizes the importance of focusing on one thing, protecting the core, and balancing comfort and distance in relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:41) - Product must solve pain, not be a gain.(4:44) - Effort is success, not an outcome.(8:50) - Stay close to problems in the organization.(16:20) - Balance comfort and distance for variety.(21:56) - Success created with skills, sustained with traits, beliefs.(28:52) - Time and effort required for success, not outsmarting it.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Normal people have concerns. You need to overcome them." Today, Alex (@AlexHormozi) shares with us how to manage sales conversations and sales teams using the Closer framework, regular communication cadence, call recordings, cutting the bottom 10% of sales team, and keeping the team competitive through leaderboards and competitions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - The C-L-O-S-E-R framework(7:57) - Use Gong for call recordings. Suggested communication cadence.(9:10) - Cut bottom 10% of sales team regularly to increase productivity.(9:37) - Use leaderboards and competitions to keep the sales team competitive.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormozi) discusses the importance of maximizing value extraction from customers by providing multiple revenue streams and upsell opportunities. He uses the example of a rental car company and outlines a choreographed process for upselling and ascending customers in a pipeline.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Enterprise businesses extract and provide value to end users.(1:51) - Goodwill times sales equals revenue.(2:27) - Upselling includes multiple revenue streams and conversations.(6:52) - Upselling for gym owners: sell to goals, multiple revenue streams.(12:22) - Consistent value extraction is key to increasing revenue per customer.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the importance of conviction in sales and how to maintain it even when facing potential failure. He emphasizes the need to compare alternatives and sell in the mind against them.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - Lack conviction, need to believe in results for sign up.(2:23) - How to maintain conviction with potential failure?(4:01) - Highest conviction leads to highest closure(6:36) - Script doesn't matter, conviction does.(11:05) - Increase closure by analyzing alternatives to signing up.(16:11) - One favorite close: "fair enough."Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:26) - People need to see others do it before they comply.(5:22) - Asking what someone wants is the easiest way to sell.(6:55) - Changing variables changes outcomes, the most important sale.(9:28) - Conviction is key in the sale between you and your service.(11:58) - Conviction comes from considering alternatives.(15:18) - Belief in your service overcomes excuses, leading to success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you monetize it properly, it can allow you to get a lot of the things that you normally pay for free." Today, Alex (@AlexHormozi) discusses the concept of monetizing a business's distribution network to generate passive revenue. He uses the example of a gym's members purchasing supplements and food to demonstrate how businesses can capitalize on their clients' purchasing habits to make money without extra effort.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:23) - Distribution base monetization for free products and services.(6:49) - Supplements sold with food covering normal expenses.(8:51) - Take care of your people to take care of customers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You probably think you work harder than your partner does, and your partner's reading this thinking that they work harder than you do…” Today, Alex (@AlexHormozi) talks about the challenges of partnerships in small businesses and the importance of clearly defining roles. He advises against partnerships and suggests that entrepreneurs should develop all the necessary skills to operate a small business or hire someone to do it for a fraction of the cost of a partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - No clarity of roles in partnerships leads to issues.(3:11) - Clear division between entrepreneur and integrator is necessary.(5:14) - Clearly defined roles are key to success in partnerships.(7:25) - Define tasks and acknowledge strengths/weaknesses for success.(10:24) - Small businesses require fundamental skills.(12:26) - Establish buyouts early on to avoid conflict.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@AlexHormozi) discusses how to improve customer lifetime value by focusing on leading indicators of churn, such as customer activation points. He also talks about the importance of properly setting customer expectations and bringing in highly qualified customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Rich people think about what poor people don't.(3:14) - Focus on leading indicators of churn, as it is a late sign of issues.(6:19) - Customer expectations and transparency.(8:35) - Qualifications can change results and require less effort.(11:56) - Onboarding is a leading retention indicator.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on making offers that convert and to not be afraid of upselling. He emphasizes the importance of clarifying customer priorities and providing information so that customers can make informed decisions about the offers that best align with their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Make an offer that converts. Upselling isn't illegal.(3:35) - Inform clients of options to get what they want.(6:23) - Market offers that convert. Sell helpful products. Keep testing.(7:37) - Trainers' poor money mindset; give up morals to make money.(8:43) - Clarify priorities, present information, help make informed decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing well. He emphasizes the importance of understanding cultural fit and provides tips for re-onboarding employees who lack the necessary skills to perform well.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth..Timestamps:(1:45) - Replace poor performers; disrespectful or uncommitted employees should leave.(3:52) - Poor performance is due to communication, skill, or motivation issues(5:44) - Scaling service requires scaling culture and values(7:59) - Respect authority to avoid termination. Communication may not be understood.(12:25) - Clear path to success motivates employees to perform well(14:58) - Team members must consistently perform to earn game time.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers to identify traits of good and bad customers, setting proper expectations to avoid customer disappointment, and focusing on high-lifetime value customers. He also shares insights on how to amplify value and build trust with prospects through expectation management.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Score leads by value-based characteristics and behaviors.(6:08) - Qualify customers to cut inflow and reduce escalations.(10:28) - Analyze data from lost customers to identify traits of good/bad customers.(12:32) - Overdeliver value by demonstrating necessary skills for using your service.(14:07) - Sell towards behavior, sustainability, and long-term change instead of hot selling.(16:08) - Set proper expectations to avoid customer disappointment.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepening skills, as well as developing character traits such as focus, patience, and consistency to consistently execute those skills. He also emphasizes the need to prioritize and say no to shiny objects in order to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) Stack skills in deficiencies, find them, learn new skills.(4:54) - Consistency's not a skill, it's a character trait.(6:59) - Learn character traits to consistently execute acquired skills. Focus & patience.(8:35) - Beware of the woman in the red dress.(13:18) - Successful at anything, not everything.(14:55) - Effort to maintain muscle vs. make muscle increases dramatically.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they discuss the importance of the shared mission, shared values, and complimentary skillsets in successful marriages and business partnerships. They also provide insights on the cheerleader vs fullback concept, making the first dollar together, and the definition of freedom for entrepreneurs.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:06) - 3 things for a successful marriage and business partnership.(6:53) - Cheerleader vs fullback concept by Gary V.(10:29) - First dollar together increases the likelihood of staying married.(12:17) - Society's definition of freedom vs entrepreneur's reality.(16:09) - Marriage is a partnership with priority, a partner in war.(20:26) - Helping partner and telling spouse as you do friends.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid" that combined in-person and online nutrition and accountability coaching. He discusses the importance of effective messaging and understanding the needs and expectations of real business owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) Lesson learned: headline or hook matters.(4:34) Combined service made nutrition and accountability easy to understand.(6:33) Real business owners have real expectations.(8:28) Sell to their goal to solve their problem.(10:45) Hybrid still exists but called one-on-one nutrition accountability.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quote "no one will outwork me", stating that it is ill-informed and unrealistic. He suggests a more productive way to approach work and achieving goals by thinking in terms of sacrifices and personal growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Dislike absolutes; saying no one will outwork is stupid.(1:58) - We underestimate our work capacity.(3:12) - Most hard workers don't think about it.(5:50) - You can accomplish anything when you have no choice.(7:54) - No one will out-sacrifice you to be successful.(10:47) - We make our own identities, which may hold us back.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:31) - Get over it. Accept the marketplace will rise.(1:30) - Focus on monetizing customers you can control.(4:23) - Let math dictate, be less emotional.(5:19) - Make customers more valuable, provide more value.(6:54) - Stop complaining, provide more value, liquidate acquisition costs.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - Formula for fitness ads: duration, benefit, power word(4:12) - Next step: creative design(4:47) - Copy: specify target audience(7:02) - Start with attention-grabbing headline; consider branding and imagery(9:10) - Who it's not for can be more powerful than who it is for(11:38) - Ensure page matches offer, benefits, and results in adFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuable, and encourages listeners to prioritize learning and skill acquisition.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - Information is the best investment for buying time.(7:07) - Spend money to acquire skills until you can't.(10:38) - Take responsibility for income level and become more valuable.(17:37) - Learn from those with talent stacks that surpass you.(24:05) - Need less, not more, things to make more money.(26:59) - Use talent stack to grow and sell business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets(2:14) - News: people change, stories remain, consistency in messaging(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity(4:50) - Stories: fit messaging buckets that the target audience responds to(7:32) - Story believability: personal elements in larger messaging buckets(10:41) - Pain points: hit multiple avatars, salient experiences, story experienceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Clear, simple communication is effective.(3:44) - Address the big, obvious problems in business.(7:13) - Goodwill is important to prevent attrition.(7:50) - Emotionally detach when appraising business.(10:00) - Finish strong to circle back to the beginning(12:34) - Consistency is key to making more money.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - sets winners apart from non-winners. It's about hunger.(4:09) - successful people driven by deep insecurities or fears.(4:48) - do you actually want what you claim to want?(10:02) - you know what to do, figure out why you're not.(12:24) - relief when making money is not champion-like motivation.(14:15) - choose not to make money when knowing how to make.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Good-intentioned advice has a micro-perspective(2:54) - Weigh expected earnings to compare opportunities(4:23) - Decide without emotion, look at realistic mat(7:50) - Weigh decisions and take risks as entrepreneurs(9:20) - Listening to wealthier people can be dangerous, seek relevant adviceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - Find cash flow opportunities that are threats.(3:55) - Experienced coach focuses on best opportunities.(4:56) - The 3 important plays(10:13) - Fixing culture may not provide fast results.(12:20) - Choose the most profitable option with the least resources.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Reaching for growth causes breathlessness.(1:54) - Understand your plan B.(3:39) - As you go higher, competition gets fiercer.(5:24) - Personal problems get in the way of business.(8:35) - List out variables to overcome feeling overwhelmed.(10:19) - Discipline is necessary to implement ideas. Say no.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Salespeople miss the aha moment by not knowing it.(1:50) - Determine the one thing you're driving towards.(3:43) - Ask with childlike curiosity to lower their guard.(6:06) - Lack of accountability is why you failed in the past.(7:55) - Build rapport by making them feel better about themselves.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent results in scaling sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) Clarify objectives of this part of the sale(3:00) Identify and agitate prospect's pain points(4:27) Take prospect through sale before selling again(6:50) Set up pre-selling process and consistent sales approachFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the importance of properly managing and incentivizing employees to avoid losing clients to competitors. He also provides a threefold model for motivating employees and offers tips on how to effectively communicate and train staff.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:44) - People are the problem in scaling a service-based business.(3:16) - Lack of communication or skill hinders compliance.(4:47) - Motivating employees is key to getting work done.(6:14) - Seeing implementation improves learning.(8:05) - Recognition, opportunity, and motivation drive team success.(10:15) - Recognition and opportunity are more important motivators than money.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new stratosphere of buying in retail." Today, Alex (@AlexHormozi) discusses the importance of selling higher ticket items and how to push the price barrier by giving the prospect a "gasp" moment. He also emphasizes the belief that the more someone pays, the more they pay attention, and how to embed this belief in the salespeople.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Explain to salespeople: we know more than incoming staff.(2:38) - If no gasp at price, price not high enough.(5:21) - Get the gasp upfront to make everything else cheaper.(6:09) - People pay for attention; sell to goal, not specific program.(9:24) - Don't be afraid of no to big one.(11:00) - More invested, more successful outcomes.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition