"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Truth accelerates thoughts, dishonesty consumes attention.(2:55) - Lying guarantees failure, honesty leads to success.(5:18) - Truth prevails, lies get exposed and ruin you.(6:32) - Dishonesty erodes character, truthfulness defines integrity.(8:46) - Embrace truth, build trust, and gain respect.(10:44) - Lies weaken you and hinder your dreams.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - Better explanations help more people.(3:27) - Costs of accepting offer: real and opportunity.(4:01) - Less efficient time use, need for customization.(5:07) - Generating more income from main business focus.(6:40) - Considering real income, projected income, market valuation.(7:14) - Distraction vs. focus on revenue-generating business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed as an entrepreneur. He recounts a story of turning down high-paying consulting clients to maintain focus on his main business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Declined clients to focus on own business growth.(2:41) - Repetition and improvement is our business model.(3:49) - Focus and mindset contribute to success, avoid distractions.(4:59) - Your attention is valuable, don't let others take it.(6:33) - Say no to distractions, focus on end goal.(7:33) - Concentrate on one location or business for success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Challenge assumptions for decision time.(2:49) - Address fear of wasting money and value.(3:32) - Offer service guarantee for reassurance.(4:41) - Highlight risk mitigations for decision-making anxieties.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of understanding their decision-making process. He also emphasizes the value of being truthful and making sound decisions based on available information.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Partnership declined due to inconsistent response and respect.(2:48) - Importance of standing by one-time offers and integrity.(9:22) - Dealing with clients with broken decision-making processes.(13:32) - Reflection on honesty and truth in business decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about the importance of consistency in business and how doing the boring stuff, such as providing exceptional customer service and consistency, makes you money. He emphasizes that successful businesses are not necessarily new businesses but those that do what old businesses are supposed to do.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - Equation fun, consistency makes money.(2:57) - Business simple, hard to execute consistently.(4:31) - Most businesses fail due to inconsistency and effort.(6:20) - Consistency challenging, vital for business growth.(7:43) - Stick to what works; resist constant change.(9:07) - Successful businesses provide good service, fulfill promises consistently.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and provides advice for those who may not feel passionate about their customers. He suggests being exceptional at business and positioning oneself as an exceptional business owner to better serve customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Passion for customers is crucial for success.(4:26) - Focus on being exceptional in business.(6:41) - Be passionate about delivering exceptional products.(7:49) - Be honest and focus on running an exceptional business.(8:47) - Admitting lack of passion allows focus on business excellence.(9:06) - Be an exceptional business owner for success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The only thing that differentiates what we get done is our level of skill." Today, Alex discusses the importance of focus and hard work in entrepreneurship. He shares his experience of working hard to work smarter and advises entrepreneurs to focus on one business and acquire the necessary skills to succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Avoid unprofitable partnerships, pay instead of sharing income.(3:24) - Focus on one area to excel and avoid overextension.(6:32) - Core functions are crucial for business success.(8:53) - Hard work and motivation are keys to success.(11:43) - Skills matter more than work-life balance in the market.(15:43) - Successful businesses require skill and hard work.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I'm all about raising prices, but I'm all about being ten times more valuable than my price.” Today, Alex (@AlexHormozi) talks about the importance of fulfilling the needs of customers and employees on a week-to-week basis rather than relying on contracts. He also emphasizes constantly innovating and providing abundant value to stay ahead of competitors.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - Focus on core tenets for consistent decision-making.(3:30) - Consistent effort is key in marriage and business.(5:42) - Create an outstanding customer experience; avoid relying on contracts.(8:33) - Treat customers as if you're only as good as the last interaction.(11:08) - Focus on daily efforts and continuous improvement.(12:51) - Invest in employees' growth to serve customers better.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The culture always has to start at the top, right?" Today, Alex (@AlexHormozi) Today, Alex (@AlexHormozi) emphasizes the importance of setting a positive example and instilling a culture of excellence and world-class support in order to increase productivity and build a successful team. He also encourages listeners to pay it forward and share the podcast with others through word of mouth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Align actions with desired culture.(2:54) - Lead by example, set high standards.(4:54) - Value customers when talking about them.(6:39) - Address disrespect and lead responsibly.(8:17) - Inspire team with exceptional service leadership.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and priorities when selling, and shares a story about how a purchase can mark a transition in identity and priorities. He also encourages listeners to rate, review, and share the podcast to help more entrepreneurs succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(01:32) - Prioritize spending on health, coaching for personal transformation(05:16) - Prioritize health, coaching for best version, identity shift(05:59) - Introduce permanent cost with aligned priorities for successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering prices can lead to decreased perceived value, worse customers, and reduced profits, while raising prices can lead to increased emotional investment, better customers, and increased profits.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Attract better customers, improve service, increase profits.(3:04) - Virtuous vs. vicious cycle in pricing.(5:32) - Higher prices lead to value, better customers, investment.(7:00) - Exceptional support without time constraints due to high prices.(8:07) - Increase prices significantly for better buying decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business at a time in order to achieve success and avoid spreading oneself too thin. He shares personal experiences and advice from a business mentor to emphasize the benefits of this approach for business owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:18) - Solve one business's issues before branching out.(1:10) - Eliminate distractions and give full attention.(2:05) - Don't fear failure; commit and make it work.(2:42) - Focus on one thing to increase productivity and income.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pushy or unprofessional. By using the analogy of a mechanic giving a quote before seeing the car, he explains why a needs assessment is required before determining the price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Agree, explain need for assessment(2:02) - Avoid ranges, emphasize personalized assessment(2:31) - Use "epiphany bridge" to align ethically(2:59) - Never get price over the phone, unethical.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legacy gym members and how to handle the situation with honesty and respect. He emphasizes the need to focus on profitability and offers tips on how to communicate the price increase effectively.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Careful communication for raising gym prices(1:43) - Ethically explain need for profitability with price increase(3:15) - Address concerns and negotiate alternative terms(5:43) - Personally contact customers to discuss pricing changes and benefits.(7:30) - Explain the necessity of raising prices for business growth.(8:51) - Increasing blended average EFT for higher profits and capacity.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worrying about competition. He provides practical tips for gym owners to attract and retain clients, including leveraging referrals, holding events, and providing compelling offers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Prioritize client results and service for competition handling.(2:39) - Shift to abundance mindset, leverage existing customers.(3:42) - Channel attention into better-serving customers.(4:48) - Explore customer acquisition beyond Facebook: referrals, etc.(5:42) - Winners focus on their own success, not competitors'.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and working together with a partner. He also talks about the importance of having a morning routine, separation of roles, and clear boundaries when working with a significant other.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:23) - Trial and error needed for gym scaling(4:41) - Establish boundaries when working with a partner(7:05) - Morning routine, workouts, separation of roles important(9:42) - Clear roles and not controlling everything is key(11:56) - Marry partner with shared goals and vision(12:36) - Grow business by focusing on what's necessaryFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owners, discussing topics such as running a business on autopilot, firing clients, and determining the appropriate continuing education. He also shares personal experiences and insights on the challenges and rewards of running a successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Automate business with efficient systems.(2:46) - Connect with cause and customers for motivation.(4:08) - Use intuition and feedback to let go.(5:17) - Shift to "done with you" for scalability.(7:26) - Invest in continual education for growth.(8:41) - Invest in yourself for long-term security and growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communication cycles, and a daily checklist for team members. He emphasizes the importance of digital training and ClickFunnels membership sites for efficient scaling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - Four Rs document: roles, responsibilities, requirements, results.(3:32) - Use perfect day template or daily checklist for roles.(5:09) - Provide digital training materials for each position.(7:32) - Structure positions with overviews, Four Rs, expertise, cycles, checklists.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the success of a business. He also shares insights on how gym owners can engineer experiences that fulfill the six human needs to retain clients and make fitness a part of their identity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Focus on conviction and fulfillment for differentiation and success.(2:46) - Engineer experiences that fulfill six human needs for success.(5:43) - Conviction and fulfillment determine business success. Make it a lifestyle.(7:43) - Fulfill big promise to build conviction and charge premium.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing on sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - First 4 hires in business(3:32) - Hire trainers, administrative staff to free time(4:38) - Hire 2 assistants, 1 sales manager for location(5:32) - Steps to Freedom: hire trainers, staff, sales managerFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:23) - Two persuasion questions: value and belief in results.(1:43) - Use testimonials and social proof for impact.(4:26) - Overcome limiting beliefs with examples and solutions.(6:43) - Persuasion strategies to sell and impact lives.(9:28) - Selling helps people make the right decision.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Idealize permanent weight loss(2:23) - Demonstrate long-term improvements(4:30) - Explore value of being in great shape(5:42) - Strong body and lifestyle have worth(6:49) - Overcome objections, highlight long-term successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increasing a customer's conviction in the sales process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Sell promise of leads, customers, revenue increase(1:35) - Successful sales deliver on promises(3:35) - Address conviction and belief in promise(5:36) - Sell achievable goal, help prospects believe in abilityFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an automated dialer and modeling organic communication. He also emphasizes the importance of leaving a review and sharing the podcast to help spread the word.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - Make a strong impression early on.(1:37) - Model organic interactions for engagement and rapport.(2:32) - Build rapport with prospect's name and proactive approach.(3:35) - Increase calls and create engaging conversations to enhance sales.(4:38) - Use a dialer and effective communication techniques to boost sales.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners. He emphasizes the need to track retention numbers and offers tips on how to keep customers and grow your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Retention is crucial for gym profitability.(2:33) - Acquire, retain, and increase gym sales.(4:04) - Continually deliver value, not just contracts.(4:35) - Calculate retention rate, focus on satisfaction and loyalty.(6:52) - Track retention numbers, identify patterns, improve retention.(7:32) - Cutting attrition easier than acquiring new customers. Focus on retention.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order to increase the likelihood of them buying your service. He also emphasizes the significance of contacting leads quickly and discusses the impact of speed on closing deals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Contact leads in 30 min for higher sales.(2:43) - Quick response triples sales conversion rate.(5:07) - 10 min for fast contact to payment.(5:54) - Immediate response satisfies customer's need for speed.(7:19) - Call leads immediately to increase chances.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - Wrap what customers need with what they want for success.(2:42) - Market your services with appealing offers to attract customers.(5:16) - Meet customers where they're at and educate them to grow.(7:21) - Offer entry-level services and ascend customers to higher levels.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional customer service in order to increase prices, retain customers, and gain more referrals. By going above and beyond, small businesses can gain a competitive advantage in the marketplace and improve their overall success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - Consider exceptional service for higher prices and retention.(1:14) - Focus on amazing customer service to stand out.(1:58) - Implement low-cost actions for above-and-beyond experiences.(3:33) - Write personalized cards and show genuine care.(4:51) - Track red flags, ask for feedback to improve retention.(5:40) - Elevate customer service for competitive advantage, loyalty.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:13) - Lead generation is important in the business pipeline.(0:45) - Follow lead gen, inquiry, and nurture sequence.(1:26) - Craft a sales process and choreographed experience.(1:42) - Focus on exceptional fulfillment for customer satisfaction.(2:00) - Don't overlook ascension, reselling, and referrals for growth.(2:48) - Upsell and retain customers for higher-priced programs.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing tasks in order to maximize revenue and grow a successful gym business. He emphasizes the need to focus on marketing and sales, and to avoid getting caught up in time-intensive tasks such as training sessions and admin work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Outsource tasks to leverage time.(2:57) - Continually replace yourself as an entrepreneur.(5:02) - Learn marketing, don't rely on agencies.(5:47) - Trainer skills ≠ running a successful gym.(7:16) - Outsource training to focus on revenue.(8:42) - Check case studies, join Gym Launch Secrets community.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Exclusive events for referrals to drive significance and status.(1:32) - Small events for top referrers create scarcity and status.(3:12) - Referrals increase lifetime value and generate more referrals.(4:15) - Host exclusive events to inspire and attract top clients.(4:48) - Direct mail and personalized invitations for big events.(5:32) - Treat best clients to exclusive retreats and leverage referrals.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Challenge belief that broke people can't afford services.(2:56) - Poor people's lack of money management benefits sales.(3:32) - Everyone deserves equal chance to buy services.(5:15) - Avoid self-sabotaging sales by giving equal opportunity.(6:41) - Believe in leading broke individuals to abundance through program.(7:32) - Be an equal opportunity salesman and genuinely help everyone.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Use a simple script for tough decisions(1:43) - Align with vision, explain issues(3:03) - Let go if they understand, else it's their problem(3:43) - Remove cancerous employees to protect, foster growth(4:59) - Focus on finding replacement, don't worry about customersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Maximize revenue with upsell sales pipeline.(2:48) - Spend more on acquiring customers to win.(4:48) - Charge more for better customer experience.(6:17) - Understand customer acquisition costs to strengthen position.(8:24) - Convert process for profitable marketing and lead optimization.(10:34) - Analyze pricing, conversion rates, and acquisition costs for profitability.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.(2:52) - Always offer with a deadline; provide clear instructions.(3:43) - Avoid spending on branding; focus on measurable strategies.(5:21) - Effective follow-up is crucial; measure results for profitability.(7:32) - People need to understand the problem you solve.(8:06) - Strong copy hooks, solves problems, and drives emotions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Stack benefits and bonuses w/ satisfaction guarantee at end.(1:42) - Satisfaction guarantees are effective; be confident in quality.(2:45) - Results-based guarantees with qualifiers for entry offers.(4:05) - Double your money-back guarantee is bold/attention-grabbing.(5:20) - Guarantee helps close sales; few people will take it.(5:42) - Utilize guarantees in marketing materials and equip sales team.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to success in business and sales. He emphasizes the importance of creating actionable tactics and being truly passionate about one's product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:01) - Provide detailed promotion support(4:29) - Create meal plans with videos(6:04) - Stronger sales from better execution(7:37) - Believe in product value through improvementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Focus on one business for better success.(2:45) - Avoid starting new businesses during struggles.(4:29) - Unethical to sell services without achieving success.(5:53) - Comparing it to bikini coach after competition.(7:32) - Focus on understanding marketing fundamentals, not hiring agencies.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a lower cost than acquiring new ones.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Three factors: cold traffic, warm traffic, attrition percentage.(3:18) - Double signups or halve attrition for growth.(4:57) - Retaining members leads to long-term growth.(5:47) - Attrition offsets signups for gym growth.(7:32) - Cut attrition for greater gym growth.(9:12) - Warm traffic contributes to consistent revenue.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Early adoption and learning from other industries.(3:37) - First mover advantage.(4:50) - First adopters benefit most.(6:01) - Experimentation drives gym success.(7:43) - Exploit undervalued platforms to conquer the market.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in gym ownership and implementing high ticket offers to maximize revenue per square foot. He also shares tips on finding and appealing to clients who are willing to pay for premium services.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Low-end offers create buzz and supplement sales.(1:32) - High-ticket offers maximize revenue with fewer clients.(3:32) - Charge more for front-end services to recoup costs.(5:32) - Shorter or longer programs work for high-ticket offers.(8:34) - Different pricing levels increase revenue and differentiation.(11:55) - Rotate offers to guide clients and avoid saturation.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition