The Found Podcast with Molly Knuth all Episodes with AI Transcript | PodExtra.AI

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Molly Knuth

Welcome to The Found Podcast with Molly Knuth, a podcast for women who are founding and getting found with their businesses online. I’m your host Molly Knuth, and my mission is to help women in rewrite how we live and work on our own terms. We want to grow families, impact others for the better, and be a positive force in our communities…but we also want to have a fulfilling life, ya know? In the past 6 years I’ve gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe managing client needs, talented team members, and my husband and four kiddos and our little farm in Eastern Iowa. What I’ve learned in that time is that it’s not just about going full force or any one-size-fits-all strategy a business owner. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way. So come along for lessons and stories from female founders growing and scaling businesses with energetics, tried-and-true tactics, and high-vibe personal growth. Be ready to get found.

Total 205 episodes

5

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Episode 5: Balancing Motherhood and Working From Home

Episode 5: Balancing Motherhood and Working From Home

Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Check out our Business Spotlight www.facebook.com/aquinlittleangels

34:2529/09/2020

Episode 4: Perfection in Small Business

Episode 4: Perfection in Small Business

Perfection. It’s the quality we all strive for, even though we know it’s impossible to attain. Pushing for “perfect” can be a great quality because it motivates us to do better and put forth our very best. But the quest for perfection can paralyze us into inaction, particularly if we are business owners launching something new. Join Molly from the Small-Minded Podcast as she walks listeners through the three-step process she uses to push past her own perfectionist tendencies and take imperfect actionable steps. Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Check out our Business Spotlight www.paintedhorsesaloon.com http://www.facebook.com/paintedhorsesalooniowa http://www.instagram.com/paintedhorsesalooniowa

34:1222/09/2020

Episode 3 - 4 Things you Need to do Today to Get your Small Business Off the Ground

Episode 3 - 4 Things you Need to do Today to Get your Small Business Off the Ground

Also known as how a mom of 4 started a social media marketing business out of her home office while only one kid was old enough to be in school and all the lessons she learned as a result...LOL! Please don’t let that intro scare you off! I open with that anecdote just to say that no matter your dream or your current situation, small towns need the idea you have and the unique skills you offer your community. My favorite thing about small towns are the variety of industries represented. From skilled trades, to remote workers in Fortune 500 companies, to factories that started from small one-stall garages, to a frozen meal delivery service, I’ve seen all of these unfold in recent years in Eastern Iowa. And if you’ve had an idea in your heart about a way you can serve your community and benefit the lives of those around you by starting your own small business, here’s what I recommend you do today to get your small business off the ground: Gather your courage to take your first step.This can be the biggest hurdle you have to leap. Feeling all the fear of other people’s opinions, risks you assume, debt you assume, and constant question of “will this really work?” is real. But I truly believe that at some point you get so uncomfortable where you are that it is more painful to stay stuck than to take that step to your new endeavor. Once you’ve decided on yourself and announced your new move, you will feel such relief and motivation to keep progressing that you’ll wonder what took you so long in the first place! ...Can you tell I have experience in this area? So take my advice and start with one small step. You aren’t required to write a business plan tomorrow or take out an operating line of credit, but you do need to make one move that gets your dream closer to reality. Branding yourself: develop your visual and verbal brand assets. Visual branding assets include your logo, brand colors, and type faces that make up how you want your business to be seen. When developing your logo, I highly recommend working with a professional designer who is in your budget. I always opt to look local first, but if you can’t stretch your dollars Fiverr and Upwork are good options that are more cost-effective. Do not design a logo on Canva, even though I love this website. This will not make yous stand out among your industry. Use your logo and the colors and typefaces that make it everywhere from your IG grid to your outfits to your printed marketing materials. Think about what your looks convey to your audience by researching color psychology and font psychology and use it to your advantage by consistently using it where ever your business shows up to create brand recognition. Verbal: the way you speak to your audience matters. Will you keep a professional tone or do you prefer a more casual method of communication? Make sure you are consistent in the way you write and speak when it comes to your business. Reach out to others Nothing is worse than putting time, money, and faith into something that fails. Many times, we as the business owner think we have the solution to all the world’s problems, but what we really need is to place ourselves in the shoes of our audience. Talk to them, survey them, and make sure that your offer is something people actually want. Ensure that your offer has validity before you get too far in your build. Talk to other business owners and mentors you look up to and see if he/she would be willing to give you some pointers.Business owners learn through experience, and you can set yourself months or years ahead of the learning curve by getting in touch with those who have walked the path before you. Ask for their advice and help. Develop your digital real estate. First, create a website. This is your owned space online,and you can do with as you please. Create an online storefront, a digital portfolio, a treasure trove of resources for your visitors, or whatever you think will most resonate with your ideal customer. Then get on the social media platforms that make sense for your region and industry to help spread the word of you and your new venture. Social is the way to share your products and services and get your ideal audience talking about you in an exponential way. So there you have it. The four things you need to do today to get your small business off the ground and living and breathing in your small town. Remember small steps can lead to big impact. Even the smallest measures of progress are still getting you a little closer to your dream. You can do this. Believe that you have the skills and abilities to make this real. Biz Spotlight: Molly Knuth Media Molly Knuth Media helps small-town small businesses share their products and services online so they can generate leads and then get back to doing what they love.Molly and her team know that being a small business owner requires you to be a trades person, bookkeeper, accountant, HR manager, IT tech, marketer, and 100 other jobs throughout your workday. So MKM is here to help you get your time back by helping you clarify your marketing message, streamline your social marketing, connect with customers, and get back to doing what you love. Let’s help you market your small business better online. Check out mollyknuthmedia.com for her collaborative services, shop full of DIY resources, and registration for the upcoming Instagram Academy, a 5-week Instagram intensive to get your small business groovin’ on the ‘gram.

32:5915/09/2020

Episode 2: The 7 Reasons Your Small-Town Small Business NEEDS to be Online

Episode 2: The 7 Reasons Your Small-Town Small Business NEEDS to be Online

This one is for my small-town small business owners, volunteers, and community organizers, and it’s a topic I’m passionate about. If you have a product to sell, a service that helps somebody, or a mission that the masses need to know about, then you need to get online and share it on social media, my friend. I know that it seems like social media is a dumpster fire at this point of 2020 or that as a busy small-town soul you may not have the time to plan and implement a strategized social media approach, but I promise, people out there on Facebook, Instagram, YouTube, and even TikTok are looking for the unique set of skills and services you provide to your community. And if that’s not enough, here are seven more reasons why your small-town small business (or school or nonprofit or City) needs to be online: Social Media allows your news/updates to spread like wildfire. With a simple press of the SHARE button, your content can be spread exponentially among your target followers. Meeting your target audience where they are at. Social media is where a large demographic of adults spend their downtime. Statistics show that the average Facebook user logs in daily. That’s 365 opportunities to get in touch with your ideal customer. With social media you can meet them where they are at! It’s personal. Your area of the internet is your place to celebrate how your business is unique: ie, the ranch dressing theory. There may be 100,000 other businesses who do the same thing as you do, but I bet there is only one who has your unique processes and team members in your community…and I bet people want to know more about it. Digital marketing is dynamic! Social & websites can easily and quickly be updated or adjusted to reflect new offers, a change in services, correct a typo, and more. It’s versatile and flexible for your ever-changing needs in a small town. You get cold, hard facts & statistics. No more vague answers about readership or listenership. Your social media insights allow you to see exactly how many devices your posts appeared on and how many people clicked over to take action in working with you. This helps you more effectively measure your marketing ROI and budgeting for future advertising campaigns. Cost-effective. If you want to keep this low-budget, you can do so for the easy price of $0. For real. If you handle your own marketing on social and create your own content for Facebook, Instagram, TikTok, and YouTube, you can do so at no cost. How many other marketing avenues can guarantee that price? Customer service. These days, people expect you to have a digital presence, and not only that, but a digital presence that offers customer service follow-through. Make it easy for your clients and customers to ask questions and share their thoughts about your business by having a space on social media. Want more? Listen to Episode 2 of the Small-Minded Podcast for details. And if you need free tools and resources to get your social media going, head over to mollyknuthmedia.com or @mollyknuthmedia on Facebook and Instagram for training videos, free downloads, and more! Our first small business spotlight: McAllister Electrical Services In 2002, electricians Pete and Christine McAllister knew they had a unique skill set that the town of Cascade, Iowa, and the surrounding area could greatly use. Together they created McAllister Electrical Services, providing customers with electrical wiring and servicing for agricultural, commercial and residential buildings. Ability to perform aerial jobs with their bucket truck, leading a home inspection, ordering decorative lamps and fixtures, and increasing efficiency with LED retrofitting and solar systems, are just a few of the services that set our company apart. So whether you are in the market for new construction or maintenance on an existing structure, McAllister Electrical Services has the experience and resources to get the job done right the first time and provide you with service that matters. Contact them today for your free planning and estimates at 563-852-7484 or mcallisterelectricalservices.com. Member American Builders & Contractors (ABC), Better Business Bureau (BBB) & Cascade Area Chamber of Commerce.

19:0204/09/2020

Episode 1 - The Elephant in the Room

Episode 1 - The Elephant in the Room

By definition “small-minded” means having or showing rigid opinions or a narrow outlook; petty. And though this sometimes is associated with tiny towns, I find that in these places you find creativity, volunteerism, and HEART, that make the people in these places full of love, hope, and vision for a better future. So I want to flip the script. I want small-minded to show that playing small can be a good thing. By choosing small-town life we have the ability to create change quicker. We have schools with smaller class sizes. We can see our tax dollars at work. We know our neighbors. We take food to the sick. We can walk down the street and wave to each passing car. We’ve “gravel traveled” and know that sometimes those destinationless car rides are just where you need to be. This is what I think it means to be small-minded. Valuing and celebrating where we came from and all that makes small living a great thing.

13:3904/09/2020