Investing in Your Business Straight up: I feel super uncomfortable and highly unqualified to be speaking on today’s topic, but I thought “If I have questions about when and how to invest in my business, I bet my followers do too.”    So here we are.   With all the promises of making money by taking a workshop with that business coach, or growing by adding on another team member, or simply purchasing a new piece of equipment, it can be hard to know which is right for you and how much is too much to invest.   So in what is likely my most unqualified solocast thus far here on Small-Minded, here are ways I’ve invested in my business so far (both the good and the bad!) and what I’ve learned along the way. Key Takeaways Investing in your business isn’t always about the up-front cost. Think about the return you will get on that investment of your resources.  Ask yourself: How long will it take me to make this money back?  Invest in Education: When I felt unsure, stagnant, or lost professionally in the past, I knew I worked through it best when I focused on growing my knowledge base. So that’s something I’ve come back to time and again as I grew Molly Knuth Media: if I feel adrift or uncomfortable, that’s probably a sign that I have learning to do on that topic. Ask yourself: How will I be able to make money based upon what I learn in this workshop/course/mastermind? Do I vibe with the instructor? Is this presented in a way that fits my learning style? Invest in Tools/Equipment: Sometimes upgrading the tools or equipment you work with can reduce the time and frustration you have to exert. Over the years I’ve brought in softwares that will help my team communicate and track projects better, updated my computer, and purchased entirely new products that I can turn around and monetize via a new offer at MKM. When deciding which tools and equipment to invest in, I ask myself the same questions: How will I pay for this? How long will it take me to get a return on my investment? Will it allow me to better serve my clients? Invest in People: To grow your business, at some point you will likely need to lean on others. Whether it’s bringing in a person on your payroll as a W-2 employee or a skilled independent contractor on a project-by-project or monthly basis or bringing in a Virtual Assistant to complete specific tasks you have lots of options to invest in people.  Trust your gut. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Listeners, welcome today my friend, Janey Stahl! I’m so excited to have Janey here on the podcast to share her journey as a successful entrepreneur.   As a Chief Financial Officer (CFO), Janey helps businesses achieve all of their entrepreneurial goals around finances. While wearing many hats and taking a lot of big risks to make her business successful, Janey uses her strategic strength to provide a comprehensive approach to businesses.    You’ll get a listen into Janey’s driven personality in today’s episode, and I know her story and perspectives on small business finances are going to leave you with desire to organize your business decisions !   Key Takeaways Starting a business takes many risks and everyone’s journey is going to look different.  “You have to start somewhere.” Janey shares that she was in desperation for business and tried many strategies to meet people to become clients.  “You never know that person you randomly meet, how they’re going to serve you later on in life.”  Someone might not take you up on your offer right away, but they could be a customer later on.  The best investment you’re going to make is within your business.  Connect with Janey! Ready to connect with Janey and organize your business financial goals? Check out her website and Facebook! Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Wow, one whole year of Small Minded Podcast! 50 episodes of advice, tips, and milestones of small town business folks. With pride I put out this episode to talk about what I’ve learned in one year of podcasting.    First and foremost if you have an idea, just start. Believe in yourself, flex that muscle of confidence, and lean into your intuition. Listen to others’ strategies and find new ways of doing things.    “In the past year, the thing that keeps me going is sharing stories and sharing expertise of cool people in small towns. That’s what the driver is.”   Make it fun. It takes work. It takes time. It takes research. But if you have a purpose it will keep you motivated to keep you going.    Thank you, thank you, for being here and supporting us throughout the past year!  Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

  Today I welcome my goddaughter and MKM employee, Nora Noonan!    Nora is here today to talk about her public education beginning in Bernard, Iowa. While being the only girl in her class until second grade and having two graduations by sixth grade, Nora reflects on class sizes, activities and trying new things!   Nora has been able to experience many things throughout her high school years and is about to start her college academics at Loras College in Dubuque, Iowa. Nora has taken it upon herself to go after every opportunity that has come her way, getting marketing and hands-on experience at Two Ginger’s Tavern, KDST Radio Station, and MKM. While also getting a taste of the labor intensive side by working for her family’s business, Noonan Fencing.      Key Takeaways  “Public speaking class helped me in life just knowing how to market myself.” Nora talks about  The college credit process at the high school was a great opportunity for high school students like Nora to get a taste of the college course load and jump starting them into what college academics would be like.  “It’s about the people you meet and the connections you establish.” Nora reflects on all of the opportunities she has been given and not being afraid to try out different avenues.  “I’m super grateful I took a chance.”  “Try your own thing.” It’s easy to be associated with what other family has done in a small town. Doing your own thing is    Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Mom of 4. Farmer. Life Coach. Podcaster.    Friends, Addie Yoder comes to the podcast today with so many real tidbits on life. After being up to her elbows in farm life and babies, Addie began to lose touch of who she wanted to be. With the help of a life coach, she was able to make simple steps and move forward to live a life of freedom, purpose, and confidence.     Now, certified herself through John Maxwell, Addie teaches others to do the same! While emphasizing personal growth, Addie guides her clients to find their purpose and make their dream-life a reality!    Aside from life coaching, Addie loves to talk about corn and books. With a passion for corn knowledge, she shares with others facts about how rural agriculture is related to you.    I’m telling you, this is a must listen!   Key Takeaways  “It’s so important to have someone in your corner. Having someone to cheer you on, helps so much” After working with her life coach for three months, her life coach recommended she become a life coach herself. She never viewed herself in that lens, but her husband and friends did. “You have do what works for you.” We have so much at our disposal with books, TED talks, podcasts, etc., but we have to do what works for ourselves. “If I don’t pick up a book and learn for myself, I’m only going to get one tiny piece of the world and I’m never going to get those experiences to keep me well rounded.” When Addie goes to the capital to talk agriculture she realizes the importance of connecting with people of all perspectives and realizing the big picture.  Connect with Addie Yoder! Want more of Addie? Her words of wisdom and life coach tips can be found through her weekly emails, Grace & Growth Podcast, and Instagram.  Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

You guys. Today’s episode is a good one.    Marissa Hoffmann co-owner and co-founder of The Midwest Girl joins me today to share the story of the family brand her sister and her started six years ago.    The passion in Marissa’s voice is enough to know she loves what she does and it’s something magical.    It hasn’t always been easy and the vulnerability Marissa shares throughout today’s episode is so honest and authentic.    The Midwest Girl has so much to offer and I love that she is here today to share her story!   Key Takeaways “You might look back at what you did starting out and cringe a little bit, but it was a start and it’s brought us our success today.” “Good things don’t happen overnight.” It took about four years for Midwest Girl to really take off and Marissa shares the struggles and determination it took to keep going.   “It’s not about reinventing the wheel every time.” You listen to your customers and look at your numbers. A lot of times simple is what people want.  A lot of times business growth starts with an idea that might not come from your own head. Marissa shares how wholesale merchandise has been a great additional income stream for their business.  “You just start and figure it out.” Coming from a town of 1200 people and continuing to remember her roots, Marissa shares how the brand is built on community and being proud of where she comes from.   Check Out The Midwest Girl! Want to shop The Midwest Girl or follow their story? Check them out here: Shop Website, Facebook and Instagram! Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

There are so many reasons to love rural agriculture, and my husband, Ryan Knuth, is one of those reasons…well for me at least! With three decades of farming as a 34 year old, Ryan shares his memories of growing up on their family farm, how their business has evolved, and his love for small-town life.     Even with change, Knuth Farms LLC continues to practice diversified agriculture with being involved in the production of swine, cattle, and row crops. They are a three-generation farm with now having Ryan, his brother Eric, and sister Amanda involved in the day-to-day of the operation.    A few of my takeaways, as I continue to learn about agriculture and modern technology:   There are many seasons to farming, in late July, Knuth’s will do their second cutting of hay and maintenance on the combine, trucks, and chopper to make sure all their equipment is ready for fall. After harvest, they will haul manure, clean/fix equipment, and begin getting ready for the next year.  “Fall is one of my favorite seasons because I like to see how the decisions were made and how they all came together.” Ryan remarks on how it’s exciting to measure and see the progress of the corn from year to year and field to field. When one initially thinks of the benefits of farming you think food. This is an important aspect, but Ryan also acknowledges how in rural areas, businesses survive off each other. When they need a project done or the gas tank filled, they support local. “Anything we send to the food line is antibiotic free at that time.” This is one of the biggest misunderstandings when it comes to food labeling and those shopping at the grocery store.  “It’s a good way to grow up, you learn work ethic, the responsibility to keep things alive. It’s just a good way to grow up.” Ryan appreciates the way he has grown up and it is part of the reason we have chosen to raise our kids the same way.  “People in small-towns help each other out. They don’t even bat an eye; they just show up.” Ryan recognizes the local businesses and people who continue to always be there for eachother.    Connect with Ryan on TikTok and Instagram @easterniowafarmer   Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Today’s episode is full of super awesome advice for Instagram and best practices with the new updates made in 2021. Instagram is full of trendy features to market your business, but with so many options between IGTV, reels, stories, hashtags and photos, it can be hard to know what’s best for your audience. I’m here to share with you practical and SIMPLE social media marketing advice you can apply to your business Instagram today! Instagram Advice: Hashtags.  The goal of hashtags is for people to find what you have to offer and for you to find and interact with other people in your industry and get ideas. In addition, they can give you extra reach and coverage.  5 minutes liking and interacting intentionally with other accounts.  5 minutes looking up your location and seeing if there are any new businesses in the area you can associate and/or work with.  5 minutes to engage bomb another account.  Spend 15 minutes a few times a week engaging with other accounts.  When you’re going to post, share something that is valuable. Second, think of what way you’re going to deliver this content. If you have limited time, I would recommend a story. If you’re going to make a post, put time into your caption. If you’re wanting more reach, I would recommend a video as Instagram is now favoring and rewarding videos by giving you more reach.  Keep it simple. Think of what you needed when you started out your business, create value for that person. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Today, I’m SO honored to welcome my mentor and role model (even if she doesn’t know that yet), Ms. Kelly Jo Simon. Kelly is the Director of Curriculum, Instruction, and Assessment (or the CIA) for Western Dubuque County Community School District in Iowa.   Being the Director of the CIA is no small task. For one, the size of the WDCCSD makes it the largest in the state of Iowa in terms of square miles (555 sq mi). They serve students and families from five counties for a total of over 3000 students. In addition to the logistical challenges that poses for Kelly and her colleagues, her role has her also requires her to lead educators and administrators in each of the district’s eight schools in addition to the students in her charge.   It is truly a feat.   During her time in her role, Kelly has gone from trying to organize schools and curriculum to creating a culture of happiness, success, and opportunity. During her tenure, WDCCSD has become a sought-after district for young families, but also for people looking for a job in education.   I am honored and excited to share this interview with my friend Kelly with all of you here at Small-Minded today.   Key Takeaways The hardest question she’s ever been asked is “what is your role?” “What are you willing to struggle for?” She believes that this is the question we should be asking young people when helping them plan for themselves and their futures. She was told in high school that she wasn’t college material. She said she owned responsibility for the choices she had made to get to that conversation with her guidance counselor, but that helped her forge forward to go to college. “Be careful labelling potential in their high school years.” A student/child cannot have their potential defined in their formative years. “One of the best and most humbling parts of small town living is owning up to your past mistakes…Embrace it, move forward, you don’t run.” Just because it was your story then, doesn’t mean it is your story forever. The faster you own up to it, the faster you can move on. “Our product is people.” In order to provide the best education for all students, Kelly and the district’s admin team have created a culture around The Happiness Advantage. This approach helps teachers and staff find what makes them happy and choose happy, so they can take that into their classrooms and share the same concept with their students. And a TON more. Make sure to listen in to the full episode for all the gold that Kelly shares about her philosophy on education and what WDCCSD is doing right to care for all the kids in their district. Connect with Kelly! Follow all that Kelly, her colleagues, and her students are doing at www.wdbqschools.org or follow Kelly at @kellyjosimon on Twitter.   Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Hi, friends! Welcome back to the Small-Minded Podcast!   Today I’m excited to bring to you episode 3 of my first jobs series. A few weeks ago I shared with you all of the details from one of my first job experiences at the local manufacturing plant. While working at the local manufacturing plant taught me many skills and helped with my high school spending, my university years were upon me and I needed to decide what I’d like to do with the rest of my life. Having no clue what I really wanted to do, I went to the University of Northern Iowa with an open-mind and after a year of completing my general education credits and still having no clue, I took a personality assessment. My personality assessment told me I’d align well with being a teacher, so low and behold I decided to become a middle school and high school language arts teacher!  What I learned in my Teaching Career: I began my teaching career filling long-term substitute positions and then accepted a job at our local private school teaching reading, math, social studies, and religion. After a position opened up at our public school, I was hired and I taught reading/language arts for two years before I became pregnant with our third child in four years and decided to become a stay at home mom.    A few things I learned and loved about teaching: I lived for the lightbulb moment.  I loved making the content relatable and modern for the students.  I wanted the kids to understand learning doesn’t just happen in a classroom, we are at our best when we are lifelong learners.  When you show up to the job, you might not have all the answers.  The energy and confidence I brought into the room set the tone for the kids.  The importance of organization and scheduling. Listen to the podcast to see how I’ve adjusted my strategy and became better at pivoting quickly.  Most importantly, it’s okay to step away from things you love.      Truly, each part of work history comes together to shape who we are as a person, employee, or boss. It is up to us as small business owners to remember those early jobs we held and the people who showed us how to be a leader, both good and bad, as we build missions and teams of our own.   Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

What’s your favorite coffee? If you answered anything other than a Bob & Lou’s salted caramel cold foam cold brew then you’re wrong and we can’t be friends.   Just kidding! But seriously, today’s guest doesn’t just make my favorite cup of coffee, but she has an inspiring story about starting her dream business in a vintage coffee camper. So many times along her journey it seemed like she was faced with a roadblock, like when she was denied a loan from the first bank she approached or when COVID-19 hit and the world shut down. But just as it seemed her luck would run out, the starts aligned and something big would happen for Sarah.   I love that she is only 25 years old and celebrating her first anniversary in business, but that she carries herself and her brand with a maturity that is wise beyond her years.    From her advice about researching your product to serving your ideal market, today’s interview with Sarah Knabel of Bob & Lou’s coffee is one you will NOT want to miss!   Key Takeaways Learning about yourself, your strengths, your setbacks, and what suits and excites YOU is key in finding your business niche. Sometimes serendipity happens. The stars align and luck is on your side as you’re getting the pieces of your business together. Run with it when opportunities present themselves! “Don’t take ‘no’ as an answer.” Silver linings: COVID-19 presented a lot of hardships and struggles in Eastern Iowa, but for Sarah it gave her the gift of time. She was able to step away from her bartending job, get clear on her vision, research and write a business plan, and get her coffee camper started. Family is a cornerstone of her brand and business. Being excited to come to work and sharing that excitement with customers is a tenant of the Bob & Lou’s business. “There are so many amazing women entrepreneurs out there.” Sarah recommends networking to help you grow your brand awareness because these women are willing to share and help you out as you get your start. And tons more stories and insights. Listen to the full episode for all that Sarah has to share! Brew up some love for Bob & Lou’s! Want more of Sarah and my favorite coffee place in the world? You can find her @bobandlous on Facebook and Instagram, or visit www.bobandlous.com to browse the menu, check the camper calendar, or order some of her adorable merch! Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

 In different seasons of life, summer has meant many things, but it always brings me back to simplicity, enjoying the outdoors, and long sunny days.     In this holiday season of 2021, I’m taking it back and sharing all of the small-town traditions from my childhood. Canoe trips, old navy flip flops, and babysitting jobs. Summer brings back so many memories and now as an adult, it’s amazing to see some of those same memories hold true with my kids.     Many of these traditions happen because of the way our small town continues to come together to celebrate. Because of small business support, we’re able to celebrate Independence Day with inflatables, sugary lemonade, fireworks, games, and more!     I hope you take time this summer and holiday season to enjoy the moments and memories to appreciate the smaller things.    Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Today, I introduce to you the newest member of the MKM team, Megan Knapp. Megan grew up in the city, moved to a small town, and now serves small town businesses as a virtual assistant!   Covid-19 hit, schools shut down, and Megan began questioning whether teaching was the right career for her as she balanced being a mother and wife. After reaching out to Molly and seeing if there were any work from home opportunities, Megan jumped on as a virtual assistant for the MKM Team.    In today’s episode you’ll get to listen to Megan’s virtual assistant roles and how her services can better help your business!   Key Takeaways What is it a virtual assistant does? A virtual assistant can be many things, but the biggest thing is they are remote and can help with a variety of tasks from e-mail marketing, organization needs, social media and more.  There are a variety of packages Megan offers. If you only need help with e-mail marketing she can help with that on an hourly basis, or if you need help with a lot of aspects of your business she can create a custom package fit to you.  A discovery call is one way Megan connects with businesses to get to know their needs and how she can support them.  Megan takes a lot of pride in the small town community and atmosphere. The support, connections, and trust is something she forever wants to be part of.  A few important skills Megan has transferred from teaching to her virtual assistant position are: organization, time management, online work, and interpersonal relationships.  “Anything you find yourself doing for your business that doesn’t light you up, a VA can definitely come in and support.” Connect with Megan! Want Megan part of your business? E-mail [email protected] to connect and see where she can help your business expand!   Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Hey business owner! Do you use Facebook for your business? Have you seen the big changes made in 2021 for your business page? Today, at Small-Minded, I’m walking you through the changes, struggles, and positives of the new Facebook layout for your small-town business! Facebook Changes and Features: New layout. You now have to transition from your personal account to your business page. This is a major advantage because you no longer have the confusion of which account is being used for likes, comments, etc. Also, it will only show information from brands and businesses you want to connect with on behalf of your business.  Glitches. I’m an avid user of Creator Studio for planning out posts. However, I have been running into some problems when posting. Keep in mind anytime there is a new rollout there are going to be things that don’t work, often times I wait a day and the problem is fixed. You can always submit a claim to Facebook for constructive points. Lower reach. I’m not sure if it’s algorithm, content, or the season but what I’m doing is taking new risks. Now is a time to stretch and try new things.  Facebook groups. I have joined groups that are specific to my client’s industry. These groups allow you to ask questions, gives you a little extra attention, and drives extra traffic to the Facebook page.  Ads. I have set-up ad campaigns to help increase engagement.   Take pictures of your town and share them out.   Share stories.  Talk about who you help. Show up and share your face! If you want to to return to your roots and grow organic traffic: Step by Step Video from Molly!   New Facebook Page Layout Walkthrough - Watch Video Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Hi friends, I believe so much of who we are as adults is molded by our experiences in our youth, particularly today’s topic of first jobs. I’m excited to bring to you episode 2 of my first jobs series.    A couple of months ago I shared with you all the details from my very first job experience, waitressing. While waitressing taught me many applicable skills needed for the industry like customer service, punctuality, and time management, I was needing a little extra spending cash now that I had a car and I was hanging out with my friends more.  I took a second job at one of our manufacturing facilities doing office work. I took away so much from working at this facility like being relatable, keeping my workspace clean, and all the soft skills.     Job at the Local Manufacturing Facility   Working for the local manufacturing plant brought many new realizations. I could set my own hours and I was now making minimum wage! What I thought was only going to be a job for the school year, turned into summers, holidays, and different positions around the business.    A few things I learned from working for the manufacturing company: People make the place that you work. If you have people who care about the people they work alongside it makes a huge difference. Own your mistakes. Take initiative and be creative and innovative no matter what industry you’re in.  Take the job and do your best.     HOW DO I USE THESE SKILLS TODAY   While I couldn’t know at the time how these jobs as a youth would manifest in an entrepreneurial endeavor, so much of what I do today was learned by doing a job I didn’t love but was vital to get to where I wanted to go.    Truly, each part of work history comes together to shape who we are as a teammate, employee, or boss today. And it is up to us as small business owners to remember those early jobs we held and the people who showed us how to be a leader, both good and bad, as we build missions and teams of our own.   Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

IT’S MAILBAG TIME! Fresh this week is an episode answering all of your questions!   On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segments in Episode 40 of Small-Minded.   Today’s episode is all your small-business questions about donations, Mastermind groups, ambitions and engagement!    If you’d like Molly to answer one of your burning questions about small towns or small business, send us a message on one of the social platforms linked below! We may just use it in a future mailbag episode! Hot links mentioned in the episode: How to handle small town business donations Get clear with yourself on what you’re willing to do. Ask yourself, is it an event/organization I value and love? Don’t be afraid to kindly and clearly tell other sponsorship request it doesn’t fit in your business right now Rural Women Owned Facebook Groups and Masterminds I recommend joining a group where you have to put a little skin in the game When I pay for a Mastermind, I know I’m going to value my belonging and make time for that partnership Start by looking at some rural groups you can belong to.  A few groups I suggest: Rural Revival Co Rural Ideas Network 5 MARYS  Empower Her Co How to stay focused on your own goals without being tempted by other ambitions Outline your goals on paper so you can see how far you’ve come You need to have times where you center yourself, get clear on if it is serving you, and then write down your goals Tips for growing business Instagram engagement Check-in on stories with behind the scenes of your day to day Spend time in your DMs Use Instagram Reels MKM Reels Training Group Be engaging yourself Instagram Episodes of the podcast:  https://mollyknuthmedia.com/2021/03/23/15-minutes-to-better-social-media/ https://mollyknuthmedia.com/2021/02/23/reels-stories-igtv-oh-my/ https://mollyknuthmedia.com/2020/11/10/3-ways-to-improve-your-social-media-marketing-today/ How to price your services To begin I started creating packages with the base of $15 an hour After the first year, reevaluate the prices Let the businesses know you value them and appreciate their business Look at what other businesses in the area are charging Take a deep look on if your prices are serving you and your needs Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Today I welcome Eric Schmechel from Dubuque Soil and Water Conservation District where he serves as the Director of the Watershed Program.  Throughout this interview with Eric, I not only got all the “dirt” on runoff, soil health, and Catfish Creek, but we dig deeper into together, how we can coordinate and collaborate as our rural communities continue to develop.   Eric’s mission is to continue to bring diverse groups of urban and rural community members together. He does this by building relationships and focusing on profitability and return on investment within soil health, conservation, carbon, climate change, and so much more!    One of Eric’s most publicized projects has been the reconstruction of Catfish Creek. Catfish Creek is a naturally producing stream which has been surrounded by urban development. Eric brought citizens together and held many public forums to develop a watershed management plan for the Creek. Today, the plan is being put into action, with soil quality restoration, streambank restoration, and other conservation practices.    Friends, get ready to learn, think GREEN, and expand your knowledge!    Key Takeaways The most important aspect when bringing people together is forming and building relationships. For Eric, this is with farmers, producers, growers, elected officials, and community members.   A balancing act has to take place when forming these relationships, but ultimately for the betterment of the program, it has to be done.  We need to get away from the isolation silos and collectively work together to try and solve some of our challenges as it relates to habitat, ecosystem improvement, etc.  “Roots in the Ground Year Around.” Dubuque Soil and Water Conservation will be focusing on this slogan throughout the summer to focus on the importance of planting cover crops Farmers are willing to share their experience and have field days, the best way is to get together and chat about what's working and what’s not.    Follow along with Dubuque Soil and Water Conservation!   If you want to connect with Eric and the Dubuque Soil and Water Conservation District, visit: www.facebook.com/CatfishCreekWMA  Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

I’ve been a mom for 10 years now and let me tell you a little secret…I still don’t have it all figured out!   But I know that sharing our stories is one of the most important things we can do in this day-and-age on social media. It helps others see themselves in our anecdotes, and it gives them permission and power to find answers for their challenges.   So in today’s episode, I’m answering the following questions:   1.        How do you do it all? I am a wife to a farmer, mom to four kids under the age of ten, a community volunteer, and a small business owner working out of my home office. It’s exhausting. Between the piles of laundry, shoe prints on my hardwood floors, and client task reminders popping up each day, there is no way I can manage it all on my own. So I give you some insight into where and how I outsource some of my responsibilities.  2.        How do you handle the mom guilt? Motherhood is seasonal. When I was a stay-at-home mom in 2015, I had so. much. guilt. about not contributing to our family’s income. But I was able to spend every day with my kids. Fast forward to 2021, and I feel like I’ve done a 180. I’m now contributing financially, but I find myself working well after I’ve picked the kids up from school. In my mind, I’m always going to have mom guilt but I know how to lessen the pressure it can put on my shoulders which leads me into number 3. 3.        What do you do to make the days more efficient? On a perfect day, I would start with making some time for myself. I know that I’m at my best when I have a little quiet time before the kids get up. I read (I love a good fiction page-turner), move my body, and just soak in the silence. I also know that I feel my best when I’m eating high-carb, low-fat diet, which isn’t how it works for everybody. But by paying attention to how I feel physically and mentally at different seasons in my life, I’ve learned a lot about myself. And I know that when I care for myself best, I show up most creative and clear for work and most loving for my family. 4.       This wasn’t a question but I’m sharing it anyway What is one piece of advice you’d give every mom? To see a mental health counselor or therapist at some point. After a major health issue with one of our children in 2018, I thought I was recovering from the trauma pretty well. But a few months in, I realized I was hiding a lot of my feelings and I was a wound-up ball of emotion just ready to burst. It was upon talking to a trusted friend about her mental health counselor that I took the change and made an appointment with a therapist. It felt so good to speak about my feelings without fear of judgment. I could open up and get objective opinions from a professional, and talking through my thoughts just felt so much lighter. If you aren’t feeling yourself, know that it’s ok to seek out professional help. No judgement, no shame.   I really went all over the place in today’s episode in no particular order. I’m not perfect. I’m no parenting expert. I’m not a seasoned business owner. But this is my real-life take at where I’m at in life as of May 2021.   I hope it was helpful and you could find a few pointers inside.     Podcast Summary:     Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook

This week at Small-Minded, a listener request: “How do you balance caring for kids and running a business from home? ”To be honest, I’m not sure I have all the answers... or any, for that matter. But I have learned a thing or two in my almost-decade of parenthood. So in today’s episode, we’ll tackle some of my best tips for handling all the things...as best as possible anyway. 1. Get real with yourself. What are all the things you’re trying to manage? Most people I know in small towns are balancing work, family, hobbies, volunteer commitments, and trying to find a way to keep all these balls in the air. Is doing all these things even possible? Where can you let things slip a little, and where do you need to be fully present?Allot your time where it needs to be.There will be good days and bad. There will be busy seasons and slow season, and neither will last forever. Last tip: use a planner book to keep it all straight. 2. Set expectations. Share your responsibilities with your coworkers, clients, spouse/partner, kids, and yourself. I try to be as transparent as possible about being a mom AND a business owner, with everyone and be open about what’s happening so I and my dependents can plan as-needed. I am my own worst enemy in this area, often putting too many expectations on myself, and it’s something I’m constantly working through. 3. Embrace help.Whether you need help via daycare, a housekeeper, a lawn mower, or an independent contractor/part-time employee, get help if you need it. If help doesn’t fit into your budget right now, see how you can partner up with other parents and switch off childcare or bring in low-cost interns in your business to give you the support you need. 4. Embrace distraction.Don’t feel bad if you need to distract the kids to give yourself some time to work or take time to yourself. At our house, we are cool with screen time (within reason) and we use a locked closet to rotate toys in and out, so the kids can be busy in those times when I have to work while they are home. I still don’t get uninterrupted work time, and you’ll frequently see my kids busting in on my virtual trainings, but I do my best. 5. Don’t compartmentalize your life. Be gentle with yourself and realize that you are multi-faceted. You are trying to do so much, especially in 2020, and it’s hard to find balance in all those responsibilities. Let your responsibilities overlap where they must, and it’s ok if you need to let some things go. As I said at the outset, we really went all over the place in today’s episode in no particular order. I’m not perfect. I’m no parenting expert. I’m not a seasoned business owner. But this is my real-life take at working from home with children present.   I hope it was helpful and you could find a few pointers inside

That’s it. I’ve done it. I’m throwing in the towel. How can I outdo this episode, you guys?   In today’s episode, I’m chatting with our first international guest, Magdalena Schurmann, from a small town in western Germany! She was so gracious and knowledgeable and sweet in our interview, and I’m still pinching myself that we had the opportunity to chat. Plus, I know you will all have at least one good takeaway.   In her business ArbeitsLeben (translated to work/life), Lena helps bring happiness into the work lives of business owners and entrepreneurs. With her tactical tips, she works one on one with her clients to improve their communication skills, clarify their goals, reduce stress, and enjoy what they do every day.   Throughout the episode, Lena shares some of her best tips with us for managing work and life in 2021. She goes into managing expectations and the pressures we put on ourselves, the importance of setting boundaries, and how to be true to what you need.   But we don’t just talk business shop, listener!   Because I couldn’t help myself, we talk about the pressures of being a woman managing the workplace and household, her upbringing and time spent in Minnesota, and her small town in Germany. Their claim to fame is a 1500-year-old oak tree (I could not believe this) and a distillery.   Listen to the full episode for all of Lena’s insights!

You guys. There are multiple reasons I love today’s episode.    One: because Nicole brings such a light and energy to the interview. Two: because I could listen to her Carolinian accent all day long. Three: because today we go deep, my friend.   In today's episode, you’ll get to listen in to my friend Nicole Saunders. I know her story and perspectives on life are going to leave you with lots of great takeaways!   Grow with Nicole! Want more of Nicole? Her words of wisdom and business growth tips can be found on Facebook, TikTok, Instagram, YouTube, and Clubhouse @nicolesaunders. She would LOVE to get a DM on Instagram with your episode takeaways. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Wow. Today’s interview with my friend Megan Ruffles is FIRE, my friends.   When we were prepping for our podcast interview, I originally wanted to speak with Megan about three things:    what does it mean to be “chic-ish”? her experience with influencer marketing and connecting her skills of home decorating and cooking with big brands  her ability to connect people around important ideas and causes in the community   But then I discovered that during the pandemic she created a TikTok account that now has over 54,000 followers! With some simple strategies and a “grow as you go” mindset, Megan has created TikToks and Reels with over 1 million views. So, of course, we’re going to chat about how she did that and the joy that TikTok has brought to her life in the pandemic.   Our conversation stays lighthearted because Megan is an absolute JOY and so funny, but we turn serious near the end of the interview as we discuss the August 2020 Derecho that impacted her small town of Cedar Rapids, Iowa. This inland hurricane brought 100 mph+ sustained winds to the state of Iowa creating mass destruction that still lingers in Cedar Rapids and the surrounding area today. In the immediate aftermath, there was very little coverage about this natural disaster beyond local news stations, so Megan took it upon herself to use her platform to educate followers and spread word about needs in the community. Megan reached out to online friends who could help, and together they started a grassroots effort to positively impact her friends and neighbors as they recovered from the storm.   I had so much fun chatting with Megan today, and I hope you enjoy this episode as much as we enjoyed recording it!   Key Takeaways Her last name is Ruffles - pronounced like the chips or dress design   “chic-ish” is a lifestyle that take Midwest values and practicality and combining it with chic living. It always boils down to confidence. “When you’re in an outfit you love, when your home is stylish and comfortable, when you can make a delicious meal or host a party, it makes you feel good.”  Pay attention to your audience, and make sure what you share is in line with their values and needs. The pandemic disrupted a lot of lives, but in the case of Megan and her husband, it gave them an opportunity to try a hand at new, creative outlets including “Chic-ish Charcuterie,” her book and mini cheese board line. “TikTok is the essence of chic-ish.” You can see someone put together the most beautiful, artistic cake, and the next video is someone chugging a Busch Light. Keep education at the forefront and give followers a takeaway from every video. But the fun, silly videos are important every so often too! Don’t assume that people know things. Break down your day or your business into very small parts and turn each into a TikTok video Megan recommends: starting where you are at. Start simple and basic with your videos and then grow into more advanced skills as you get better at navigating the app. “There’s only one way to learn, and that’s just trying it.” The August 2020 Derecho was devastating for her community. But Megan felt a responsibility by having social platforms with large outreach, and she leverage her following to spread the word of the needs in her town. And more! Listen to the whole episode for even more takeaways from Megan! Join the “chic-ish” trend! If you want to learn all things chic-ish from Megan, visit her chic-ish site or her chic-ish market. Find all the fun things she’s doing on social by visiting her on Instagram, TikTok, and Facebook. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

I know I’m usually here to offer up some hot takes or quick tips to master social media for your small business, but today is a little different.   Recently I received a DM on Instagram from a podcast listener: “Would you ever do an episode on taking time away from social media? How to take time for yourself and tips and tricks when you are feeling the time sucks of social media?”   While I’m not quite prepared to tackle that yet (hello, boundary problems, my name is Molly), I do think it’s important to clarify that   your business doesn’t begin and end on social.   Yes, social media can help you: get more visibility sell online connect with a wider audience reach people outside your immediate location creatively spread your message   But social media cannot: replace you replace your family replace your reputation make you into something you are not (especially in a small town where everybody knows you)   Social media isn’t a magic wand. It’s a magnifying glass.   So magnify what you’re doing well and how you are making a difference in real life.   Growing your Business Goes Beyond the Internet Here are a few ways I’ve grown Molly Knuth Media, a social media marketing agency, with traditional marketing methods: Saying yes to speaking events. I have spoken at our local high school on career day, as an opening speaker at social media summits, a breakout session leader at women’s empowerment conferences, networked at small business social gatherings, and lead workshops for other organizations. Some of these were paid gigs, but most were not. I did them because I wanted to spread my message to as many people as possible. And I knew that the people in these rooms needed what I had to share. Look for events in your area or industry where you have the opportunity to teach what you do. Be sure to give your audience action steps so they can see your expertise firsthand, and give them your contact info to follow up for more. Buying high-end business cards. When I started MKM, I knew I needed business cards. That was the staple of saying “I am open for business.” And I am not exaggerating when I say that I get complimented every time I hand out my business cards today. I sprung for a square shape and a smooth finish on a high-end paper. It cost a little more, but the impression they leave is priceless. Donating to local events and causes. I want to give back to the community that has given so much to me and my family, and I do that with my time and/or my money. I continue to volunteer in community groups that align with my goals and beliefs, and I often use my social media knowledge to aide their efforts. Similarly, I try to donate to school functions and youth groups that are sustained by the generosity of our citizens. The first time I saw my logo on a sponsorship banner, I nearly cried. It was an “I made it” moment because I finally had enough cash flow to donate it to causes bigger than myself. And people take notice of that. Apparel. I mean, do you live in a small town if you don’t have a tee shirt, sweatshirt, or hat, with a local business emblazoned on it? Or these days, and insulated tumbler? About two years into MKM, I had established enough of a fanbase to place an order for tees and hats, and I handed them out for free to loyal customers, family, and friends. This was great for generating conversation and getting my logo out and more visible in the community. Just being nice. I feel like I’ve learned more about being a kind person since being an entrepreneur. I don’t mean this in the way that “the customer is always right” or in a kiss-ass way. I just mean that I’ve learned to be more empathetic, more clear with my communications, more resolved in what’s right and what’s wrong, less gossipy, less quick to judge, and less apt to wear my emotions on my sleeve. I’ve learned how to strike up conversations with others I don’t know. I’ve learned how to be more inclusive. I’ve learned more about my own personality quirks, habits, and shortcomings, while paying more attention to the unique qualities in others and how that makes our world more whole. In all, I’ve just become more human by following this simple ideal from Dale Carnegie, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”   As much of an advocate as I am for technology and the blessings it affords us in 2021, tech and social media aren’t the end-all, be-all for our lives and our businesses.   Businesses don’t only grow online.   A well-rounded business and marketing plan doubles-down on real-life strategies and relationships.   When you’re building a business, it has to begin and end with the people you help. The end.   Whether you have a brick-and-mortar warehouse or a Shopify storefront, you have got to emphasize how you help people make their lives better. You can share this message on Instagram Stories or on the street corner. You can find your next client in the grocery store line or via Facebook Ads.   I love social media, but what I love more is the people behind the screens. So if you’re feeling a need to break away from the social scene for a little bit, that’s just fine! Your business will continue if you remember the people you are here to help.  

Our incredible line-up of guest interviews continues today with my friend Amy O’Connell of Sprinkled Confections and O’Connell Organic Acres in rural Eastern Iowa.    I’m not lying when I say that Amy is one of the most talented people I know. Whether making rice krispie treats look gorgeous or making a five-tier wedding cake that looks too good to eat, Amy brings her artistry into your home to celebrate your life’s biggest milestones.   When I think of the purpose of this podcast and highlighting small town people who are doing big things in multiple areas of life, Amy is it. She’s grown Sprinkled out of her home’s kitchen over the past 8 years, grown an organic meat business with her husband and his family, hosted workshops to teach others the art of cake decorating, and raised three boys to boot.   In today’s interview we have a candid discussion about postpartum depression and finding purpose as a stay-at-home mom and then get into discussing all things cakes. From wedding cake trends to how COVID brought challenges and opportunities for her businesses, Amy and I cover it all in today’s episode.   Grab a notebook, and enjoy this one, my friends!   Key Takeaways Pay attention to your personal needs. If you feel like you need to make a change or seek help, it’s ok and necessary. We all have different needs in seasons of our life,  Save the good things: voicemails, thank you cards, positive reviews, and refer to them on the hard days to orient yourself in the good you’ve done. Amy is a superwoman. She puts her wedding cakes together the day-of to ensure highest-quality products for you and your guests. She wasn’t a professionally-trained baker, but she has taken artistry classes and leaned into continued education in a variety of mediums to help her hone her craft. She also trusts her own creativity to take risks and try new things for things like styled photography shoots She was inspired to begin hosting workshops by a friend writing a thesis on bringing small towns together. From that first experience, Amy has brought in her experience as a horse-riding instructor and teacher training to show people how to up-level their baking designs. Cakes are part of family traditions, and so much of our small-town connections are made around the table. Amy says seeing people celebrating these milestones gives her purposes and inspires her to bring new offers. Listen to your clientele. When the pandemic hit, and her organic farm could no longer connect with customers at market, Amy and her family started door-to-door deliveries. When they started, they only offered organic beef, but as clients asked for pork and chicken, the O’Connells found ways to bring those options to the table (literally).  And more! Listen to the whole episode for even more conversational gems! Sprinkle a little joy in your own life! If you want to get on Amy’s schedule or see all that she offers, visit her website or follow her on Instagram. Or head over to her family’s farm accounts on Instagram and Facebook, or visit their website.  Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Ready to get a little punchy? My friend and guest this week keeps it punchy a fun on all her socials and in life. Meet my guest Sophia Sulzner, aka: The Western Shop Specialist.   In the past year, she pivoted her small-town social media marketing/website design business, and rather than sharing her services oriented for everyone, she niched down. Now, she and her team specialize in increasing brand recognition & revenue for western boutiques and creative businesses. They offer social media strategy trainings, Shopify web sales services, and coaching for small businesses in this arena.   By niching down, Sophia was able to find her people. She could speak with these women at their level, using their slang, talking about their interests, and connecting them with one another. As a result, she’s been able to grow her Facebook Group The Punchy Posse to over 1400 members since December 2020 and help women from all over the globe connect and collaborate around their love for western and rural businesses. As the group grew, Sophia grew her offerings and adjusted for the needs of her followers. Her story is a great example in the pivoting that is required of entrepreneurs and business owners.   In addition to her professional life, Sophia is a young mom of three whose husband is currently deployed with the National Guard. We thank her husband and her family for their service and protecting the freedoms that we enjoy here in the U.S. In their free time, they enjoy rodeoing and living the small-town life in rural Iowa.   This episode is full of little nuggets of wisdom that I know you’ll find helpful, and I was scribbling notes during the whole interview. Enjoy this candid convo with my friend Sophia!   Key Takeaways “If I’m enjoying it, it always turns out 110% better.” Don’t forget to find the joy in what you do!  Lean into things you love about yourself and your upbringing. As a young girl, Sophia always felt like she was a little too country for her town friends, and a little to city for her rodeo crew. But she kept finding herself called back to that lifestyle and brought together a community for herself and people like her. Facebook Groups can grow quickly, and the way to keep the vibe aligned the way you want as the admin/visionary, you need to set and keep clear boundaries. It’s tough, but it is important in growing community. Facebook groups can grow quickly, as I said in the prior point, and though this can seem like what you’ve always dreamed of, it also brings a new set of challenges and people management strategies for a business owner. Facebook groups can grow quickly (is there an echo in here?) but that doesn’t always equate to more dollars for your business. Growing a business may require you to work for free or minimal dollars that don’t provide immediate ROI. It’s ok to grow and pivot as you go. Try things, ask for feedback from your audience, and adjust as-needed. Investing in coaches and working with professionals can help you grow and scale your business.   Feelin’ Punchy? If you want to learn a little more about Sophia’s Punchy Posse business community here or shop their goods here. Or if you want to see the services Sophia offers and get in touch with her, you can visit her website. And if you want to connect at the Punchy Retreat, get in touch with Sophia to reserve your spot for the 2022 gathering of Punchy Professionals! Follow for More Follow Sophia on Instagram and Facebook. Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Today I’m here to tell you that I’ve only been teaching half of what you can do to make your business and brand stand out on social media. And for that, I am sorry. But we’re righting the ship today on a short episode of the Small-Minded Podcast.   While I feel like I’ve helped you learn the in-depth how-to’s of creating content for social over the years, I recently realized that the steps I take behind-the-scenes is oftentimes just as important in getting desired results online. The liking, commenting, and sharing; the time spent finding out the “next cool thing”; and the messages I send daily in PMs, DMS, and emails all add up, but it’s often not what you see as an online follower or podcast listener.   These actions we take to interact with our audience is called engagement. This includes likes, comments, shares, messages, clicks, and more. We typically talk about engagement in analyzing what our audience is doing for us in terms of story views, shares, reach, etc. that we received on recent posts.    But our engagement as the account holder needs to be proactive and consistent too. We need to be reaching out intentionally to our followers to like their posts or strategically engaging on the accounts of those we hope to cross paths with.    Why?   Because people are showing up on social media to connect with other people. On either side of these screens are real people looking for emotional support, entertainment, or educational tips for helping them in their lives. It can be easy to get caught up in the colors, fonts, and animations on our displays, but to use social media for it’s original purpose, to see the good that these platforms can do, and to create real, authentic communities here online, we need to remember that we are here to help people.   If you want to be successful on social, you can start by engaging with and listening to your followers…then incorporate some of the more flashy things later on ;)   Engaging with your audience in 15 minutes per week   Once per week, I want you to take 15 minutes to scroll through social with the intention not to produce content, but to show up as a real, live person to your followers. Here’s the process I use:   Set a timer for 15 minutes For the first 5ish minutes, scroll through your feed and take the following tactical actions: a. like any posts that make you smile or think about them b. thoughtfully comment on posts that make you belly laugh or make you say “wow! that is really helpful”  c. share any posts you’d like to get more reach or that you think would benefit your own followers/friends d. tag and friends or brands in the comments of posts that are relevant e. DM/PM someone who has inspired you or continually shows up to help f. follow any new accounts that impress you g. in short, behave like a real person from your business account and be social For the second 5ish minutes, do intentional outreach to cross paths with others in your local area, industry or ideal audience. Seek out new businesses in your town and set their notifications to “see first” or head over to a mentor/influencer you’d like to catch the eye of and engagement-bomb them. An engagement bomb is going to their Page or Profile and liking and commenting on several of their posts all at the same time. So the next time they log in, all they will see is a bunch of notifications with your name on it. It will catch their attention, and it will create a lasting impression. Use this strategically and not back-to-back on the same account. Think of it like welcoming someone new to your town. You want to take repeated small steps to introduce them to you and ultimately create a friendship with them. Maybe the first day you wave from the sidewalk, the next day you leave cookies on the front porch, the next weekend you invite them for coffee, with the ultimate goal of connecting with that new person. Same goes for social. Intentional, repeated outreach and engagement will result in online friendships and relationships and help you expand your social network. For the last 5 minutes, I want you to go back to your Newsfeed and practice social listening. Social listening is a fancy word for paying attention to what’s important to your audience. Is there a new meme making the rounds that you can use on your own profile? Is there new industry news that would be important to share with your followers? Is there a super creative Reel that you can save and draw inspiration from the next time you’re in a creative dry spell? This time is meant for you to simply take it in and get creative ideas for content you can make to help your audience. How is this engaging? Because creating content that is relevant to your followers shows them that you care. And isn’t that what all humans want most?   Ok, enough of the tactics. I did say I would keep this short.   So now I want you to set that timer and start your 15 minute engagement session for this week. Refer to the steps above to guide you.   And if you’re looking for some accountability to help you incorporate some of these strategies into your daily social media, head over to this page and enter your email address to get a printable list of daily action steps you can take to grow your social media account!

If you love your small town and you know that it is poised to thrive (which I’m sure is most of you if you’re here at this podcast/blog), this episode is for you.    In today’s episode of Small-Minded, I sit down with my friend Jason Neises. It’s readily apparent that Jason LOVES what he does in helping small towns grow and capitalize on the assets in their communities.   Through his work as a community development coordinator at the Community Foundation of Greater Dubuque in Dubuque, Iowa, Jason “helps empower residents of rural areas in the seven-county Dubuque region to identify their towns’ best, most unique attributes and use them as the basis of future decision-making” (more about his work here). He gets into communities to talk to real people, assessing their needs, sharing their stories, and helping organizations make future plans that will truly benefit citizens in these areas. He looks at the pieces of small towns that impact the quality of life and functionality for citizens to make these town function, attract, and retain the people who live there.   Beyond his work at CFGD, Jason also is a coach of the Community Heart & Soul framework to help people in small towns get clear about their goals and take action on them, and he also volunteers with the Dubuque County Historic Preservation Commission to preserve historical structures in the Eastern Iowa area.   On a personal level, I’ve been able to work with Jason side-by-side as my own hometown of Cascade went through the Community Heart & Soul process. With Jason’s coaching, we were able to reach out to all the voices in our town, not just the people at the table in committees and City Council meetings, to hear what was important to them and their families. We heard common themes that we expected (we need more parking, we need more restaurants, Main Street is crumbling) but we also hear things that surprised us and forced us to question our identity (are we really as welcoming as we say we are?). And a big part that I loved about this process was that we focused on the assets in our town and celebrated what we loved about living small in order to highlight those positives and help them expand and grow.   In today’s episode you’ll hear more about this Community Heart & Soul framework, how it benefits communities, and how you can implement some of this into your own small town. Enjoy this one, my friends!   Key Takeaways “I think the best part of what I do is every day, I get to work with people who love their small towns, and want to make them even better.” Small towns leave little margin for error because we’re working with limited resources when compared to bigger communities: fewer dollars, fewer volunteers, fewer options for essentials. So we need to work together and communicate needs and ideas in small towns so resources aren’t wasted. Doing your research and going in with eyes and ears wide open helps small town projects achieve success. Remote working could be one piece of the puzzle in achieving widespread rural revitalization. Many small towns already have quality of life perks like safety, amenities, and connection. By bringing in the high-speed internet access piece, towns can help residents connect to anywhere in the world for their work. Some communities are so small that they can’t access resources like money, people, and time, to access programs and dollars that are meant to help small towns and small businesses. That’s where local Community Foundations can help by connecting these people with the tools they need to improve their communities. These foundations can help residents feel empowered and take action via grants, government initiatives, and assistance in processes. Community development principles: involve everyone, work around assets already in place, and play the long game Everyone can be a community leader and take and active role in community development whether they are on City Council, a teacher at the local school, work the register at the convenience store, or work from home raising their families. Community Heart & Soul plays a huge role in developing emerging leaders in small towns.   Find the Heart & Soul in your Community! If you want to learn a little more about the Community Heart & Soul process, visit their website. And if you’d like to get in touch with Jason to discuss how this could happen in your own small town, he can be reached at [email protected]. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Guys, the podcast is half of a year old. We’ve recorded over 25 episodes…like, how did this happen so quickly?   With that in mind and a recent email I received, I thought it was a good time to revisit our purpose here at the Small-Minded Podcast and Molly Knuth Media, and what we believe about life in small towns.   Our Manifesto You hear this message at the beginning of every episode:   At Small-Minded, we are flipping the script on what it means to be small-minded because we believe that being small is a good thing. Small steps lead to big impact. Small towns have a big heart. And small businesses play a big role in our modern way of life. Here at small-minded, we share stories and strategies to help small towns and small businesses flourish. Here’s to a life well-lived being small-minded.   It’s easy to say, but it’s harder to live and embody. But that’s why we repeat it. That’s why we focus on it. That’s why we have guests who can speak to this same mentality.   Being small-minded (in our sense of the phrase) is a good thing, because it reminds us why we choose to do life in these small communities. For many of us it’s where the farm is. Where we grew up, or where we want to raise our kids. For others it’s a way to have a direct impact on the community or to have lots of volunteer and outreach opportunities. For others it’s safety and a slower pace of life.   While we know that (and though I don’t believe media is the enemy), I do believe that small and rural are often portrayed in modern culture as “backwards” or primitive. Our towns are shown as places people land or get stuck. Full of stories of missed opportunities, rather than stories of folks who thoughtfully chose this place and this way of life.   But for all these portrayals, small towns are these stereotypes. People DO thoughtfully choose these rural, less-populated areas, and the data shows that.   In a recent study conducted by the moving company United Van Lines, states with the highest number of inbound residents are those that were largely rural: Idaho, South Dakota, Wyoming, and Arkansas, among others.    On the contrary, states with the highest number of outbound residents include New Jersey, New York, Illinois, Connecticut, and California, signaling a movement toward a more rural, less populated way of life for thousands of Americans.   So what does all this mean for you, reader, and for those of us here at the Small-Minded Podcast.    We need to live in a small-minded way that puts our small towns first. Thinking big for how to improve rural areas and provide that neighborly piece of Americana we crave. We want to admit our shortcomings and find ways to be welcoming and inclusive and modern, while also honoring the reasons that people love to live small.   That’s what we do here.   Bonus: Recent Listener Email In a recent email, a listener asked me my thoughts on starting something new in her small town. After over a decade of working in her current business, she feels called to change direction and try something different. The possibility excites her, but in a small town she also has the very real fear of people talking about her decision and questions whether she’ll have support.    So in today’s episode of the podcast, I talk through making big choices and changes in a small town with the hope that my experiences can give you some guidance and encouragement.   Takeaways In short: do the damn thing. If it’s on your heart and you can’t quit thinking about it, there’s a reason. You can dive right in, or you can make slow, steady progress. But even slow progress IS PROGRESS, right? You’ve got this, and if you’ve got big dreams while thinking small, you will be a blessing to your community for sure. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Friend, trust me when I say you’ll want a notebook as you listen to this one. Today I’m sitting down with my friend, Erika Hermsen of Sweat Inspire Sisterhood, and I know you’re going to have so many takeaways from this episode.    Not only has Erika changed my life (no joke) with her at-home fitness and nutrition programs that are perfect for small-town women with limited access to gyms, but she has grown a business and community like no other I’ve ever been part of.   Erika’s mission is to help women in small towns live their best life. With her programs she helps busy women sweat daily with at-home workouts and nutrition programs. No gym equipment is necessary, just dumbbells, a yoga mat, and you’re in! In addition to the live workouts and library of hundreds of prerecorded trainings on the app, you get access to the Sisterhood Facebook group, a chance to win prizes from women-owned Midwest businesses, and weekly meal plans and healthy recipes delivered straight to your inbox. The fitness results are great, but the confidence and connections that result are a game changer.   I love that in the years she’s been in business, Erika has moved across the country from large cities to suburbs and small towns, but in those transitions, she’s never lost sight of her mission to reach women where they are via their online platform. And as she’s grown, she’s brought other women on her team and supported women-owned small businesses by sharing them on her platform and incorporating their products into Sisterhood giveaways.   Erika’s is a business that leads with heart, and throughout the episode I hope you can see and hear the respect I have for her as a business owner and friend. Enjoy this one, my friends!   Key Takeaways The best businesses start by listening to the needs of the people you help. S.I.S. started when Erika moved cross-country and her former fitness clients asked for a way to stay connected and receive coaching online. As her business has evolved and grown, she hasn’t forgotten this core tenant, and she continually adjusts to the needs and requests of the Sisters. The best business growth happens organically. Women tell their friends who tell their sisters who tell their coworkers and can grow via word of mouth. Play the long game with your business and adopt new methods and technologies as they develop. Start that app, incorporate video trainings, etc. and use it to help enhance your visibility and customer experience. Be innovative. Just like a traditional gym, Erika has other registered coaches and instructors on her team who can lead classes in specialized areas. “The only way to truly grow is to bring in help.” Business owners can’t wear all the hats forever. When the time is right, find those areas that drain your energy or don’t fall into your skillset and hire help to supplement those aspects of your business. When hiring, the #1 thing to look for is trust. Trust the person you are bringing on board, and they will help you reach your business goals. Community is what it’s all about in social media and real life.  Supporting small businesses directly impacts the lives of people in your small town and the economy.   Join the Sisterhood! If you want to have the guidance of a coach, the accountability of a group of supportive women, and the convenience of doing all this from home, check out Sweat Inspire Sisterhood! At the beginning of each month the Sisterhood has a 7-day free challenge so you can have a test run or you can dive in and join the program! Visit https://www.sweatinspiresisterhood.com/ to view her offers or follow @sweatinspiresisterhood on Facebook and Instagram. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Hey, there business owner! Do you feel overwhelmed about all the options available to you on Instagram when marketing your business?    We used to have just posts, where we shared cute photos and quippy captions and called it a day.   But over the years, Instagram has found ways to enhance the platform with messaging, shopping, Stories, IGTV, Reels, and Guides, and now our possibilities for marketing our business are endless….and it leaves us feeling overwhelmed sometimes with all the options.   Today at Small-Minded, I’m walking you through the 3 video formats I suggest using on the ‘gram, what makes them different, ways you can incorporate them into your marketing plan, and how to know which is best for you.   Three Video Formats for Instagram IGTV: IGTVs are longer-format videos that can be any length from one minute up to 15. These videos lend themselves well to creating video series where you show up on consistent dates and times to share information or education that demonstrates your expertise in your business. Consider adding one IGTV each week to your content plan, and from that video you can extract a quote, create a graphic to simplify the process, or take a photo of the tools you used, to fill up the remaining days of your calendar. Instagram Stories: Stories are the behind-the-scenes sneak peek of your business that everyone loves to see. These 15-second to 1-minute videos allow you to be transparent and authentic with your audience because they’re only viewable for 24 hours (think like a Snapchat) When you approach stories with this mindset, it is where you really build relationships and brand loyalty with followers. Don’t be afraid to show your face or talk directly to the camera. Utilize the fun Stories’ features like filters and stickers and encourage feedback and engagement from your followers by asking questions or playing “get to know me” games. Stories should be used daily from once per day up to 10 stories per day. Instagram Reels: The new kid on the block, Reels are the TikTok-y, short, entertaining video format that is highly favored right now in the algorithm. Reels can only be a maximum of 30 seconds in length, so these are well-suited for few tips, introducing concepts/topics, or just being fun! Social listening is your friend when creating Reels, so be sure to watch what others are doing to see what songs, challenges, and trends are current that you can use for your own business. Be warned: there is a learning curve to creating Reels, so if you need some pointers, be sure to join the MKM Get Reel free training group on Facebook.   How to Know when to Use Each Video Purpose: Start by thinking about your purpose for creating a video. If it’s to demonstrate a product or share a process, that may be better suited for an IGTV because it gives you ample time. If the purpose is just to share a funny story that happened to you today, share that in Stories because it’s authentic and shows the real you. Looking for growth and enhanced visibility? REELS, baby. Lasting Time: Next, consider how long you want followers to be able to access this video. If it’s just current today, it’s definitely something to put on Stories. If you want this video to be a reference you can use for weeks and months to come, turn your idea into an IGTV where it will live on your grid and you can use the URL to direct followers to. Prep Time Available to You: Lastly, consider how much time YOU have to create this video. If you are pressed for time, create a story or go live with an IGTV. Reels definitely take time to film and edit, especially if it’s your first few attempts at this format. So they are a contender for days when you have more time available for content creation.   Takeaways Video is a must in your 2021 content plan on Instagram. But the way in which you show up on video is up to you. Take some risks, go outside your comfort zone with the above formats, and most importantly have fun with creating videos for Instagram! Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

This episode is a fun one, friends! When I tell you this girl makes me smile with just her presence, I hope you can hear that smile come through your speakers in today’s episode. Allison Corbin and I crossed paths a couple years ago, and in the years since, we have partnered on several projects professionally, she’s taken photos of my family, and we can have an hours-long conversation over coffee with the best of them. I truly enjoy her company, and today I’m bringing her expertise of photography to you. Allison started her career as a photographer almost 7 years ago by capturing weddings and family sessions. And as her family has grown and needs changed, Allison has pivoted into more commercial and brand photography. She loves working with these businesses and helping tell their stories through the lens of her camera. She captures moments in time of the people and the hard work involved in operating a small town business, and her photos document those daily interactions. Not only can a photographer capture a moment in time for these small businesses, but it also allows them a professional library of content they can pull from for social media, websites, pamphlets, and other print marketing materials. And in 2021, more than ever, it’s important to have these assets so followers can shop you online. Listen to today’s episode for the full interview, and see some of my key takeaways from my conversation with Allison below: Key Takeaways: -Behind every small business is a family. Capturing photos of these businesses is capturing families too. Owning your own business allows flexibility as family needs change. Photos tell the stories of the people behind those items, services, and events that Allison captures. And many times multiple businesses come together to work with one another, so it’s fun to see the crossover that happens in small towns. Her journey to owning her own business was over several years. Allison worked in several career fields as she started her photography business. She deliberately made it a slower transition so she could make sure she and her family were comfortable as her business grew. Starting a business doesn’t mean throwing caution to the wind and investing all your money up front. Everyone’s business journey looks different, and just because the gurus say to “take the leap” it doesn’t mean that’s the path for you. Getting professional photos doesn’t have to look like a standard shoulders-up photo against a generic backdrop. Help tell your story by wearing your uniform and getting photos in your environment. People do business with people. Let your customers and followers online see YOU, and the face behind the business (and these days, the face underneath the mask!) “We need to step up our game this year and be able to show other people who we really are.” –Allison’s take on why photography is essential for businesses in 2021 Get more from Allison If you want more tips for taking your own professional photos or if you’d like to work with her yourself(check out her head shot event if you’re a local!), visit www.capturedbycorbin.com or @capturedbycorbin on Facebook and Instagram. Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook    

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Jordan Trumm, a small-town gal who is a social media marketer, community volunteer, farm wife, and soon-to-be mama. When Jordan and I met in 2018, we were fast friends.Her active role in our community and entrepreneurial path as a social media marketer meant our paths crossed a lot. Add in her sweet, hardworking nature and love of coffee, and she and I were a match made in heaven! With a passion for seeing businesses and communities flourish, Jordan helps her clients in a variety of industries with everything from email marketing to Instagram planning and posting to helping them connect with customers online. We discuss her top tips for marketing for brand-new businesses on social, and how that shifts for businesses who’ve been on social for awhile. She gives us all the goods for helping people choose YOU to do business with. In addition, we discuss how Jordan moved across nearly the whole state of Iowa once she got married, and how she handled moving to a new, smaller town and acclimating to the community she found there. She shares here tips for getting involved in the local life as well as establishing boundaries when the volunteer opportunities seem endless. This week’s interview with Jordan is truly a gem. Be sure to listen to the full audio, and see below for some of my key takeaways from our conversation: Key Takeaways: -The more small businesses grow, the more your community, schools, and citizens can grow as a result. -When the City, Chamber of Commerce, and Economic Development committees work in the same direction, great things can happen for small towns. -Joining a new community as as an adult can be challenging. Diving into volunteerism can help you find like-minded people and create long-lasting business relationships and friendships. -Respect your own boundaries when it comes to serving on committees. Be selective in the groups you join and the time you commit. -Be a friend and welcome new residents to your community. Be inclusive and inviting, not just friendly. -Growing a business by word of mouth is the best kind of marketing (and organic social media and user-generated content is word of mouth too!) -Consistency is key on social media! -People connect with stories and people connect with people. They buy YOU when they choose to work with your business in a small town. Get more from Jordan If you’re ready to up level your social media marketing, be sure to follow Jordan! You can find her on Facebook and Instagram at @sociallyjordan or at sociallyjordanmedia.com.   Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast   Follow Small-Minded on Instagram and Facebook  

Did you know that 55% of the U.S. population has listened to a podcast - 37% of whom are monthly listeners and 24% of whom are weekly listeners?   56% of monthly listeners are men and 44% are women. Most listening is done from home, on the commute, or while performing tasks. More info here.   Podcasting is an up-and-coming marketing medium where you can share stories, provide education, and help your listeners on topics of your choice.   But if you’re here, you already know how awesome podcasts are, right?   So now you’re thinking “how can I get started in podcasting?”   Let’s dive in and discuss in this week’s episode.   Why Podcast? Podcasting is a great way for you to connect with your ideal customer so they can listen at their convenience and be a captive audience. This may be at their desk, on a walk, as they complete household chores, or in the car.   You can choose the content, frequency and consistency of your episodes without being subject to algorithms like on social media.    I also think that hearing someone’s voice has an intangible affect on listeners. It creates an intimate connection and a community more quickly than reading words on a screen.  This medium allows hosts and guests to be vulnerable, include pacing and vocal inflections to allow for personality, and allow greater insights into the human experience.   Also, it’s fun! Molly’s Podcasting Quick Tips Choose a topic or subject matter that your podcast will focus on. Create a master list of episode ideas and interview guests so when you are low on creative ideas, you can pull from this brain storm session. Get your equipment. I use a Blue Yeti mic, an audio recording box to reduce background noise, Zencastr to record, Audacity to edit, and Libsyn to distribute. Choose your episode length and frequency. Have an idea of how long you want each episode to run: super short or super long? The length of a short walk or the length of a long drive? Then pick how frequently you can produce a new episode. Podcasting is time-intense, so be sure to plan for writing, recording, editing, uploading, and marketing as you conceptualize your episode releases. Marketing. How will you get people to listen and download your episodes? Consider starting a standalone Instagram account for your podcast or share out to your own social channels on podcast debut days. Also think about people in your network who you could bring on as guests so you can grow your audience. Follow for More   The Podcast Lab by Jenna Kutcher Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

Livestreaming. Did you just get a little anxious? Did your face turn red and your heart rate surge? This is common when I talk to small business owners about going live on their social platforms. Your first attempt may suck (mine did!), but going live have so many benefits that outweigh sharing prerecorded videos that it’s something I strongly encourage you try. Pressing LIVE on your social feed is scary, but it doesn’t have to be. Why Livestream? Livestreaming can be extremely beneficial to your social media accounts and give you a closer connection you desire with your audience. In a recent Forbes article, it was reported that people watch Facebook live videos 3 times longer than prerecorded videos, AND Facebook users receive 200% more notifications about live videos than about any other type of content.  How about that for getting your message out? But the best part? Livestreaming is you. 100% real and unpolished (for the most part). You are coming across authentically, and people will appreciate and forgive you for any miscues that occur. Molly’s LIVEstream Quick Tips Determine your livestream date and topic. This will help you commit to trying live and give you something to talk about. Choose a topic that you know well so it’s easy for you to describe and discuss, and create some talking points on a sheet of paper or your Notes app to help you along the way. Design an opening and closing. Introduce who you are and what the audience should expect from today’s video, and in closing ask the audience to DO something with this information: call you to order, implement this strategy, go to your website to schedule an appointment, or share this video with their friends. Set up your video in a quiet, well-lit location. In polls, live video viewers rated video quality the most important aspect of a livestream, so make sure your audience can see what you are describing and double-check that you have a strong internet connection. Also, make sure there are minimal visual distractions in the background. For sound purposes, sometimes using a microphone or earbuds is your best option, but again, reduce distracting sounds in the background as much as possible. eCamm Live: this downloadable software allows me to share my screen in a way that doesn’t have the “mirror” effect like the native screen share within Facebook LIVE. Tripod: nothing is worse than a shaky camera. Invest in a tripod and camera mount for a minimal cost. Lighting: if you are planning to incorporate regular livestreams or video production, it may be time to get yourself a lighting kit to improve the quality of your final product. Large kits are perfect for larger shots, but you can also get smaller desktop versions if you plan to do mostly screen sharing videos. Get equipment for future broadcasts: I like setting up a recording space for my lives with a few extra components to make the video better for my audience.

Business owners: you’ve got a lot on your plate.   But you don’t really need me to tell you that do you.   From ordering new product to filling in your inventory spreadsheets to preparing 1099s to taking down the holiday decor to getting back into the swing of things to keeping up to date on the news to writing down your goals for the new year to trying to learn the newest social media platform while creating posts and responding to DMs…   Phew!   Something’s gotta give.   So to make it simple for you, I’ve compiled a list of “Do this, NOT Thats” to help you keep your social media strategy S-I-M-P-L-E this month.   Let’s give you some best practices that you can DIY and some social media urban legends you can leave behind for 2020.   Do This: Pick a topic of focus   Select one thing you’re going to talk about all month. Maybe you want to share who your business is or feature a specific service you offer or launch a new offer. But pick just one BIG topic. As you go through the month, make sure all your social posts tie into that BIG topic. This will create consistency for your followers, and it will help you organize and plan what to share.   NOT That: Go in without a plan   Don’t get me wrong, it’s happened to me more than once, particularly in busy seasons. But I know that when I don’t have one grounding idea to get me through the month, I’m haphazard, half-assed, and I usually don’t drive sales. Plus I’m feeling the immense pressure of “what do I share today?”    Do This: Look at the number of comments, saves, shares and video views to determine success   These are those “engagements” you’ve been hearing all about. It means people stop scrolling and pay attention to what you’re sharing. This means you’ve connected with them on something on a higher level. These are harder to get, but more worthwhile in the algorithm.   NOT That: Focus only on likes   Likes are great, and they are low-hanging fruit, but don’t equate your success with like counts. I’ve known small pages to have mighty loyal followers and large pages whose metrics are inflated by bots from fake accounts. If people are interacting and starting discussions with you, you are doing something right.   Do This: Post at specific times and at a frequency that works for you   NOT That: Go in posting streaks or post back-to-back   Do This: Help your followers by providing real tips and education   NOT That: Worry that you’re giving up too much for free   Do This: Show your Face   NOT That: Make your business faceless

  “This is my year!”   “Here’s to 2021!”   “Let’s do this!”   On Monday, January 4, I was inspired, lit up, and ready to tackle all my big goals for the new year.    Were you too?    Ready to kick 2020 to the curb?   Leave the election, social unrest, and coronavirus in last year?   By mid-week, it was clear that flipping the calendar to the new year did NOT leave anything in the past (not that I really expected it too, but I’m always optimistic). And with the Capitol insurrection, Republican v. Democrat, and social media dumpster fire of it all, I had had enough. I deleted my Facebook app for the weekend so as to quit dwelling on it.   But I couldn’t shove my fingers in my ears and “la-la-la-I-can’t-hear-you” to current events or to my social media client accounts. It is to say that I had to set boundaries around what I wanted to use social media for.    Self-Check   Do I want social media updates from friends and family so I can see their kids grow up from far away? Yes.   Do I want to be called names and have people jump to conclusions about my voting records when I share a video of Joe Biden? No.   Do I want to continue using social media to create friendships and help business owners meet their sales goals? Yes.   Do I want to contribute to the back-and-forth, fiery rhetoric to prove a point? No.   Do I see how social media can be a double-edged sword? YES.   Do I believe that we can change the current tide of social media and use it for good? UNDOUBTEDLY YES.   But to do that we as a collective need to take responsibility for understanding how the algorithms on these platforms work and how that can impact our decision-making and the conclusions we draw about people and events in the world around us.    We need to be able to debate instead of insult. We need to know what is healthy use of social media and what’s not. We need to be neighborly to our social media friends just like our friends we meet at the grocery store.   So, how can we be socially responsible as we move forward?   Ask yourself how YOU are showing up on social. Are you creating content, sharing happy stories, participating in community news, and uplifting others? Do you choose to share your opinion and participate in heated debate? Or do you observe and keep to yourself? Different personalities will choose to show up differently on social. But I challenge you to SHOW UP and show up with joy if you want to see a different social media newsfeed in ’21. Don’t click on the clickbait headlines, be intentional with the accounts you follow and engage with, and make it a point to spread some good on social. Educate yourself with unbiased, objective news sources. If you get your news from social, you have to be very careful with the source. Due to algorithms on social platforms, you will see more of the types of news you click on and less of the kind you don’t click on (ie: if you only click on articles and videos from left-leaning news sources, you’ll eventually only SEE left-leaning news. Which will then create a large empathy gap with other viewpoints.) This can lead to siloed echo chambers where we only hear the information we agree with and block out or discredit everything else. To combat this, read sources of news from objective news outlets like npr.org or go to http://www.instagram.com/allsides to see side-by-side headline comparisons or http://www.instagram.com/susiesaysso for American government lessons for adults. Take breaks. It’s ok to mute someone who is stealing your joy and peace of mind. It’s healthy to unplug and step back from the social networks. Take a beat to think about if someone’s comment is worth your response before you react. And I highly encourage having important conversations around a dinner table or with a beer instead of behind a keyboard. When we interact in real life, we get cues from body language of the other parties involved, and even if it is a passionate exchange we remember that we are engaged in conversation with a real person. Which can be easy to forget behind the screen of a device. Use social media to create good things. Make art. Share recipes. Show off your kids. Make people laugh. Celebrate someone you love. If enough of us were devoted to celebrating all we love about our lives, we could influence these platforms for the good of us all.    I am NOT perfect, nor do I perfectly implement the above steps at all times. BUT…   I am committed to being a light here on social. I want to share education, empowering stories, and love with all of you. And to help you do that too, if you wish to participate, we are sharing our 7-day #mkmjoyfulsocial challenge this month.   Click here to get a PDF with 7 days of joy-boosting ideas for your social media feeds. You don’t have to be super techy, and you don’t need to be a business owner.    You just need to be a person who wants to see love and neighborly values when you log into Facebook. Let’s flood the social networks with happy smiles and reasons we love our lives and the people in them.   Let’s reconnect over our commonalities rather than divide over our differences.   Thank you for being here and being a catalyst for change in all the right ways.

NEW, NEW, NEW! Hot off the mic this week is an episode all about your burning questions! On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segments in Episode 19 of Small-Minded.   Today’s episode is all your small-business social media questions to help you get your 2021 marketing started off on the right foot. A LOT of questions revolve around Instagram marketing, and in early 2021 we plan to launch another round of our signature Instagram Academy program from Molly Knuth Media. This 5-week group coaching program will help you learn the strategies for operating an Instagram account for your business, as well as give you the hottest insights and growth hacks to grow your followers. To get on the waitlist and be the first to know about our winter ’21 Instagram Academy, join the waitlist here.   If you’d like Molly to answer one of your burning questions about small towns or small business, send us a message on one of the social platforms linked below! We may just use it in a future mailbag episode! Hot links mentioned in the episode Carving out time in your business to strategize and plan your marketing uplevel when you feel ready go easy at first don’t pressure yourself or over commit choose one platform and a manageable number of posts per week create habits checking insights making a plan taking action to implement that plan How to get more engagements on posts first, know your audience and what is important to them figure out what they most need and value from you -→ analyzing your insights helps with this Facebook: video, posts with multiple images, adding a messenger button, giveaways, or community-centric posts play well for engagement Instagram: stickers on stories, carousels, reels, calls to action What to talk about on Instagram stories anything create conversations with your followers using polls and question boxes or quizzes create a weekly series behind-the-scenes of your business you talking to the camera How to add music on Instagram Reels Business v. Creator accounts InShot app TikTok How to balance post topics for business social media accounts first, get consistent post anything you have handy in your content library then, use the pillar system - shout out to the Queen, Allie Reeves pick a big topic for the month pick a smaller topic for each week all content that week feeds into your weekly topic which supports your monthly topic Hashtags on Instagram do your research make a spreadsheet use the HishHash app Finding content ideas for social media when you have no inspiration Ask your Audience Keep a list in your Notes App Consider FAQs Follow other accounts that inspire you and save to re-imagine/repurpose for yourself answerthepublic.com How to schedule posts on Canva on Facebook on Instagram on Planoly Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook

2020 doesn’t have to be a lost year. For some of us it was hard, full of obstacles and ever-changing rules and challenges. And some of us had huge health battles to overcome. The closing of a chapter.   Others of us can use this year as a launching point, a teachable moment to steer us in a new direction and get clear on our bigger purpose.    I hope for most of you listening, 2020 will go down as the latter.   Reflecting on the past 12 months is about more than numbers though, it’s about being wealthy in all the other ways that one can be. business personal wellness relationships with family, friends, and self home community   Today, I’ll share my very basic year-end reflection process and what I’m doing to navigate 2021!   Crafting a vision board: this visual representation of goals through images can be done in a physical sense (cutting and pasting pictures and quotes from books and magazines) or digitally through software like Canva. Let your mind wander as you pick out photos that speak to you or represent your goals for the new year. What I’ve found most helpful about vision boards is that even if I’m not actively meditating on them or even looking at the board each day, just having the photos in my immediate physical space helps me to think about these goals and bring them to life.   Word of the Year: by picking a word of focus each year, it helps me come back to my intentions and big goals for the time ahead. In 2020, my word was “joy” and while each day wasn’t joyful, having this word as a reminder made me more aware of creating and seeking out joy even on the darkest days of the pandemic.    Breaking down big goals into smaller steps: when I put a picture of a podcast mic on my vision board in 2020, I looked at it for 6 months without achieving anything. Having the photo wasn’t enough. So mid-year, I broke the big goal of launching a podcast into smaller steps for each month so that I could launch the Small-Minded Podcast in August. I got big sticky sheets of paper that I could hang on the walls of my office as a reminder of my tasks for each month. As I conquered these smaller steps, it gave me momentum to keep going and even though it took me a little longer than intended (September), those small steps added up to my ultimate goal.   In 2021, I’m going to incorporate these same strategies as I plan and vision for my family, my business, and myself. Let me know what you’re doing to create goals and resolutions for the new year in the comments below!   Important Links from the episode: *Episode 348 of the Online Marketing Made Easy podcast with Amy Porterfield and Patrice Washington: https://www.amyporterfield.com/2020/11/348/   *Enneagram Info https://www.truity.com/blog/breaking-down-enneagram-guide-total-beginners

How many of you have paused recently to look around and say “man, what a year?”   In this holiday season of 2020, we are facing some unique challenges and changes to our traditional holiday celebrations, but today on the Small-Minded Podcast, I am sharing all of the uplifting ways people in small towns are still coming together and inspiring hope.   Reflections on the River  Community Outreach: Resources Unite angel tree, Secret Santa meals, grocery store food pantry add-on, fundraisers and tax deductions Virtual Options: live-stream mass, Zoom music recital, recorded holiday programs for schools, virtual Santa visits Outdoor options: Reflections in the Park, nursing home decorations, storefront window decorating contest, decorating care center windows, Christmas parade, Small Business support: focus on local, spreading the word on social media, creative offers, leaving reviews, giveaways, giving back to their own communities

Business Marketing Year-End   As we all say a collective goodbye to 2020 (and good riddance), there are a few things we need to do as business owners to get our marketing in line for ’21.    Yes, it can be as simple as flipping the calendar and utilizing the same strategies as we enter January, but here are the tips and trends I’m seeing for small business marketing in the next 12 months:   Tip #1: Audit your social feeds. Look over all your social profiles and your website. Where are you seeing the most business as a result of your efforts? This is different from just your follower count. Determine which platforms have the most engaged audiences, are the best use of your time, and genuinely build know-like-trust with your potential clients. Dedicate yourself to focusing on those platforms in ’21.   Trend #1: Instagram and TikTok reign supreme. If we’re talking about the platforms that are HOT coming out of 2020, these two are definitely it. TikTok really gained steam earlier this year going from 40 million active users at the end of 2019 to more than 100 million active users in August of 2020 (CNBC). TikTok hinges on video content, whether entertaining, educational, or downright silly. These less-than-one-minute videos are quick and succinct, and it’s found a niche among people during quarantine. Songs gain popularity, challenges trend, and stars are born on this “new” app. Facebook INC took note in 2020, and added a new feature to its Instagram platform with Reels, their 15-30 second take on the short video content format. Not only are these videos popular, but accounts using Reels on Instagram are getting crazy engagement and algorithm boosts just for trying it out. My tip: don’t sleep on this. Get to work creating short video clips and playing around in either TikTok or IG Reels.   Tip #2: Dig into your data. My favorite part of Facebook and Instagram is the in-depth analytics you can get. Head to the “Insights” tab on Facebook or connect to Planoly on Instagram to get long-range data downloads for your accounts. In these insights, you can see how many devices you reached and how many engagements your posts yielded. You can dig into follower growth, video views, link clicks, and conversions too. By looking at this data from the big-picture aspect, you can see just HOW MUCH you have accomplished in the past year. We can get caught up in the day-to-day grind and incremental growth of social media marketing, but when we take a bird’s-eye view, we have a much better picture of how we’ve connected with our audience in the past 12 months. Looking at YTD data also helps determine trends so we can make educated decisions going forward. See more engagement from real-life photos of you? Schedule in more of those kind of posts in the new year! Want more targeted growth among your ideal clients? Maybe take a class in Facebook Ads and set a goal to run a full-on campaign in Q1 of ’21. Know your numbers and make smart choices for the next 12 months.   Trend #2: “The Real Reel” We all know that social media is just a portion of the lives of people we see on the screens of our devices. In 2020 amidst the global lockdown, social media stars and influencers weren’t able to flash around on yachts or private jets, and high-end fashion and luxurious photoshoots were put on hold. What emerged was a much more real look at modern life. Candid photos (albeit filtered with presets and Lightroom) were connecting with the masses. Home life hacks and true stories of balancing family and business outperformed highly photoshopped images and overproduced videos. In 2021, I expect this to continue. Share the behind-the-scenes, tell stories, and don’t pressure yourself to have everything “perfect” on your social feeds. Just get out there and get posting.   Tip #3: Repurpose your content. The holiday season is always busy with baking and board games, wrapping and wrangling kids, tax planning and time off work. So don’t stress over creating new content all the days of December. My favorite strategy for the last two weeks of the month is repurposing posts from throughout the year into a “Best of” series. I use the Insights on my Facebook account or Planoly to determine which posts were my highest performers, and I simply copy and paste into a countdown for the days between Christmas and New Years. It’s efficient, it’s engaging (again), and it allows me to step away from the screen and be present with my family.   Trend #3: Consistency is key. If I’ve learned anything in the crazy changes of 2020, it’s that some things never change. And the importance of continuously showing up on social is one of those classic standbys that you can count on to help you grow on social. Whatever consistent looks like for your business, whether 2 posts per week or 1 post each day, commit to a schedule that works for you. When you are consistent, the algorithm will reward you, and your audience will build trust that you are a dependable person and business. In my December program “All I Want for Christmas is VIEWS” the members are seeing the direct benefits of having a monthly plan and implementing consistency on social. If you do nothing else for your social feeds in ’21, make sure consistency is it.   And there you have it, the Molly Knuth Media Tips and Trends for 2021 small business social media marketing. Is there anything you would add? Let me know in the comments. I’d love to hear your hot takes!

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Dawn Kress, wife, mom, ag-vocate, virtual educator and chaos coordinator, to the podcast.   I first met Dawn in the spring of 2019 at social media conference in Iowa, then fast forward two months and I saw her again at RISE with Rachel Hollis. It was clear to me that this woman was devoted to personal development and empowering women in business, and she just radiated light and energy when she interacted with others.   Over the years we've kept in touch, encouraging one another and seeing our businesses thrive in rural Iowa. So, when starting this podcast, I knew that her mission to help women live into their passions and eliminate the stressors in mind, body, and home, would be an episode we had to make happen.   Through her blog and online courses, Dawn helps women take control of their lives. She walks women through decluttering their spaces, whether their minds, their homes, or their bodies, to see the benefits of a simplified approach. And in the process, she sees her students alleviating stress and adding joy all around them.   In today's episode you'll hear a woman who holds a full-time job while also running a side hustle, a mom who is raising three busy girls with active schedules, a farm wife who can help in the yards at a moment's notice, a community volunteer and activist, a cancer survivor, and an empowered woman raising us all up.   I'm so excited to share my friend Dawn with you in this week's episode:   Join Dawn's online community and get on the list for her Body Declutter course happening in January 2021! Mental Edits VIP Community https://www.facebook.com/groups/MentalEditsVIP/ Body Declutter Wait List https://view.flodesk.com/pages/5f90f0a6359e8b1b68b8961a

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Janene King, founder of Empower Her Co, a community of female entrepreneurs. When I first met Janene in early 2018, it was immediately apparent that she had a gift for bringing people together in a way that made them feel comfortable, welcome, and in community with one another. With a passion for making female business owners feel like they had a seat at the conference table and a safe space to find guidance and direction, Janene founded Empower Her Co. Women in the group meet twice monthly in Eastern Iowa to receive actionable tips for moving the needle in their small businesses and collaborate with like-minded entrepreneurs. With a loving heart and clear vision of how she can help women grow into their dreams, Janene has even bigger goals planned for 2021. I’m so excited and proud of her, and I can’t wait to share this interview with you all at Small-Minded. Listen to this week’s episode for all her business suggestions and advice, and see below for some of my key takeaways from our conversation: Key Takeaways:         -There is space for everyone in small towns and small           business         -A group is not dependent on the leader, but the stories and inspiration that all members bring to the table         -Setting up foundational components of your business is crucial: organizing your finances, packaging and pricing your services          -Hiring a coach can propel you forward in your business, and many of them specialize in specific areas where you can get help          -There is something special that happens when a group of women can get together around a table in spirit of growth and community          -Personal growth is a continuous commitment and looks different in various seasons of life and business Work with Janene and Empower Her Co If you’re ready to join a community of like-minded female business owners, head to empowerher.co to join the collective and attend a meet-up! Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Follow our Guest, Janene King and Empower Her Co: www.empowerher.co https://www.facebook.com/EmpowerHer.Co https://www.instagram.com/EmpowerHer.Co  

I admit it…I am a serial content consumer. I follow influencers, mentors, people in my same line of work, celebrities, local celebrities, to get an idea of what they’re posting and how I can incorporate similar information on my own accounts. I love seeing the creative ways other people design and share information on social media, and especially as I was starting out, this strategy of follow and learn really helped me expand my knowledge base and skill set. Once I started learning, though, I needed to learn how to take this information and put it into action. Action in the form of actual posts for social media. I knew how to create short videos using simple tools like Windows Movie Maker and designing really basic graphics with Microsoft Publisher, but what I needed was a tool that could help me create graphics faster and with a more refined look. I tried programs like Adobe PhotoShop and LightRoom, but those programs were beyond my comprehension at that stage and frankly had too much power and too many tools at my disposal. So I downloaded some apps from the App Store, and played around with those until I created some graphics that I thought would work for the time being…but I still wasn’t satisfied. I still lacked the ability to create consistent, convenient, branded designs for myself and my clients. Then in March 2017, my digital world was upended. Enter Canva: my end-all, be-all design tool. What is Canva? Canva is an online website that takes the stress and guess work out of graphic design. With templates for everything from greeting cards to restaurant menus to Snapchat filters and Instagram stories, everything you need for you business’ in-house graphics is located at www.canva.com. It’s basically an online graphic designer, but you are in charge of your own designs. Why I love it There are lots of reasons but here’s a list of my top 5:          I can create consistent, branded images. The paid version that I use saves my logos, fonts, and brand colors to my account, so I can save time by not having to constantly look everything up. 2. The template library is phenomenal. Gone are the days where I need to try to be a graphic designer with my teaching/ed tech degree. So many great templates are already in the site, and all I need to do is customize them to my brand to make it look like me. 3. Easily save in a variety of formats. Want to make a GIF? Canva can do that. Need a high-res PDF with crop and bleed marks? Done. Need a png with transparent background for your logo? CANVA CAN DO THAT TOO! With the press of two buttons. 4. Auto-save. All my designs are backed up every few seconds, saved to my account, and accessible from any device, anywhere. 5. Customer service. Occassionally Canva goes down. It’s system is overwhelmed and you cannot access your designs. It can be a sad, frustrating day for this digital marketer who uses Canva for nearly all aspects of her business. But the silver lining is that Canva’s PR/customer service department is phenomenal. They are alway a step ahead by providing updates on Twitter, and they take the time to respond to each and every comment personally. It warms my heart and makes me love them even more. 6. Constantly Adding New and Better Features. From background remover to circular text to the ability to make a TikTok, Canva is growing and adapting to the needs of their audience. I love seeing them add to their libraries and features for small business owners. Ready to Jump into Canva Creation? Check out this 15-minute Canva Crash Course from MKM or head over to our MKM Shop for a self-guided Canva workshop where I teach all my favorite tips and tricks! Biz Spotlight: Small-Minded Design Workshop from Molly Knuth Media Kick up the quality and function of your designs If you’re a small business owner or community volunteer looking for ways to spread the message for your favorite business, nonprofit or school, check out the MKM Small-Minded Design: Canva Workshop for Small-Town, Small Business owners. With your purchase, you receive:       90-minute Canva training from Molly inside private Facebook Group (originally recorded live, but you can watch, pause, and return at your convenience)       Instruction on making digital and print marketing assets including static posts, photo posts, videos, posters and more       User tips for navigation of Canva, removing white backgrounds, and downloading images with transparent backgrounds       20-page workbook with instruction on basic design principles and step-by-steps for Canva’s free version vs. Canva Pro’s paid version        50+ customizable Canva templates curated by Molly that you can customize and use in your own marketing       Bonus mini-trainings explaining additional tips and tricks       Q&A opportunities inside the Facebook Group        Confidence that you have professional-looking marketing assets at the fraction of the price Head over to mollyknuthmedia.com/shop to start designing today! Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook

NEW, NEW, NEW! Hot off the mic is an episode all about your burning questions! On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segments in Episode 12 of Small Minded. From the accounts I love to follow on social media to the origins of Facebook to amenities I’d love to see in my own town to the small businesses on my own holiday list, we cover it all in today’s episode! If you’d like Molly to answer one of your burning questions about small towns or small business, send us a message on one of the social platforms linked below! We may just use it in a future mailbag episode! Links that I mention in today’s episode:      Resources I used to grow my business          -Canva          -Adobe Spark Post       Starting a Podcast          -Jenna Kutcher The Podcast Lab          -Blue Yeti Mic          -Zencastr Recording Software          -Libsyn      Businesses on my Christmas list          -Allison Marie Designs          -Dirt Road Candle Co          -The Midwest Girl          -Sweat Inspire Sisterhood          -Decorah High Point Cabins          -Local restaurants, eateries, breweries, coffee shops      Covid-friendly holiday options for small towns          -Shop Small Virtual Event Podcast Summary: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook

Does social media marketing for your small business feel like a puzzle? Today our host Molly shares 3 important tips you can implement right away to help you maximize the effectiveness of your social media strategy.         -You are the guide for your audience Marketing that resonates with audiences does more than sell a unique product or well-priced service. It positions the audience as the hero of his/her own story and gives that person the power to improve their life or current situation. You as the business owner with the product or service that will help the hero, should position yourself as the guide. You have the wisdom and advice the hero needs to take action. Think about it. Farmer’s Insurance commercials feature the homeowner as hero who called insurance to rectify their accident, and the insurance agent is the guide who knew which policy/claim could help. Or those Old Spice commercials from the late ‘00s…the hero wasn’t the deodorant stick. It was the man who could turn oysters into diamonds, rode horses shirtless, and had the ladies fawning all over him. Old Spice was just the guide/tool that helped him achieve these things. When we put our audience in the position to be the hero, they are the winner and the empowered party. We as the business or brand offer wisdom and assistance to help them reach goals, which is even more powerful for establishing trust and developing business relationships in the future.             -Be a storyteller, not a salesman (or woman) Have you ever been invited to a work function, and you cringe at the thought of being seated next to *that guy* who always talks about the same things and only focuses on how great he is in each conversation? It gets old really fast, and you find yourself avoiding that person at all costs. On the opposite end of the spectrum, there’s the person who always has the funniest stories. They take the most mundane topics and turn them into teachable lessons or side-splitting jokes that you love to hear more of. In your online marketing you have the opportunity to be like person #2. When sharing your products and services, don’t be the one-trick-pony repeating your sales pitch in each post. Come up with creative videos, project features that span several days, interviews with team members, tutorials, and various formats that keep your audience on the edge of their seats and craving more of your content. This approach keeps your audience engaged. And while every post may not directly lead to a sale, it creates a positive reputation for your brand and keeps you top of mind when someone needs what you have to sell.                -Calls to Action are key Never leave your audience hanging at the end of a post or piece of content. If you don’t tell your followers the next action to take, they won’t take any at all. So share with them what they can do next to feel empowered. Calls to Action (CTAs) can be as simple as “like this post if you agree!” or more complex like “Dial 555-555-5555 to get on our winter schedule!” The call to action should tie in to the topic of your post and to your overall social media strategy for the day. In Conclusion None of these concepts are uniquely mine. I learned a lot of them by reading Building a Storybrand by Donald Miller in early 2018. But as I implemented his strategies over the years, I found out their effectiveness firsthand. Less of this strategy has to do with what you do or make, and more of how you connect to the PEOPLE you do business with. People like to do business with people, people like to talk with real people, and people like to feel important and valued. Social media should not be a corkboard where you post daily updates about how awesome you are. That will offput your followers. Instead, think of social media platforms as your platform for telling stories and crafting touchpoints that help your audience relate to what you offer. Then you will have a successful social media strategy that is engaging and effective for your small-town small business. Biz Spotlight: Gravel Grading & Excavating For almost two decades, Gravel Grading & Excavating has provided a broad spectrum of residential, commercial and agricultural grading and excavating services to Cascade, Iowa, and surrounding area. From site preparation, to sewer and septic installation, to tile and drainage of farm fields, they can move the earth for you! Visit their website at www.gravelgradingx.com or follow them on Facebook to see examples of their projects and get in touch with their crew! Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Buy Molly’s favorite marketing book: Building a Story Brand by Donald Miller Follow our business spotlight, Gravel Grading & Excavating: www.gravelgradingx.com http://www.facebook.com/gravelgradingx

Do you have a website for your small business? Have you updated your website in the last 9 months? If you said no to either of those questions, today’s episode is just for you! This week at the Small-Minded Podcast by Molly Knuth Media we have our second guest interview with my friend Caryssa O’Connell of Franklin + Willow, graphic and web designer from Manchester, Iowa…and it is MUST-LISTEN. In 2020, we learned the advantages of having our small businesses set-up with digital presence to facilitate communication even if we can’t meet our clients and customers in-person. But sometimes we can drop the ball if our social feeds haven’t been updated since last month, or worse yet, if we can’t be found at all online. In today’s episode of the Small-Minded Podcast, my friend Caryssa tells us why it’s so important for small-town small business owners to have not just a site, but a beautiful, streamlined website for potential customers to build that know-like-trust factor they need to be able to do business with you. Key Takeaways: -Sometimes moving away from your small town for a little bit is what you need to appreciate the way of life a small town can afford you. -Starting a small business looks different for everyone. Some people see entrepreneurship in their future, but -Even small towns can be in the middle of everything and tap into resources and people from towns down the road. -Small business owners who help other small business owners have the unique, beautiful opportunity to grow community and grow THEIR communities. -It’s more important than ever for small businesses to get online with a website. -Branded photos that are high-quality can make your website shine. Do not use iphone photos alone for your small biz site. Work with a brand photographer to get high-resolution, scroll-stopping images. -Copywriting (the text on your site) can also be a gamechanger in the effectiveness of your site and getting visitors to take the actions you’d like them to. If writing isn’t your forte, copywriting can be hired out with experts. -Don’t forget your Call-To-Actions (CTA’s) guiding visitors through your site and showing them where to go next. Think about it like giving a tour of your home! For more action-packed tips and best practices for small business websites, listen to the full episode with Caryssa of Franklin and Willow! Work with Caryssa If you want to have a show-stopping online storefront for your business before the end of 2020, contact Caryssa at Franklin + Willow today. Whether you’re looking for a done-in-a-day website or a longer process over the course of a few weeks, Caryssa has flexible options to help you get set up before the new year. Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Follow our Guest, Caryssa O’Connell: https://www.facebook.com/franklinandwillow https://www.instagram.com/franklinandwillow https://franklinandwillow.com/

This week at the Small-Minded Podcast by Molly Knuth Media we have our very first guest interview with my friend Andrea Mausser of Choose Your Journey Health & Life Coaching. When I first met Andrea a couple years ago, it was in a women’s online fitness group. Not only was Andrea consistently showing up by completing the daily workouts and nutrition challenges, but she was offering encouragement for other group members and suggestions to help them meet their goals. So it was a natural progression that Andrea followed her path of personal development to become a certified health & life coach in late 2019. Now Andrea helps busy moms find balance so they can be a priority in their own lives and reach their goals. She is a master of habit change to help women become more intentional in their daily lives. Listen to this week’s episode for all her life lessons and advice, and see below for some of my key takeaways from our conversation: Key Takeaways: The journey is not always easy in small business ownership, but when you have enough passion, you will make it work. It’s a big world, but it’s a small world…especially in small towns. People in your community and beyond can connect you with people to help you grow your business and life in a small town. When one aspect of our lives gets off-balance, it can throw other aspects of our life out of whack too, so we need those grounding habits and practices to connect us back to ourselves. It’s not selfish to take care of ourselves, in fact it’s vital if we want our lives to flourish. Create an anchor: a physical reminder of your priorities, who you are, and where you want to go. We are not being lazy when we say “no” to certain opportunities. We can be very productive and have high energy by disengaging with things that take our energy away. Finding appreciation in even the smallest things can make our day so much better. Work with Andrea If you want to become a more confident, intentional, grateful person, follow Andrea on Facebook and Instagram, and schedule a consultation to discuss your personal goals! Connect with us: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Follow our Guest, Andrea Mausser: https://www.facebook.com/ChooseYourJouneyHealthandLifeCoach https://www.instagram.com/chooseyourjourneywithandrea/

If I asked you, “what would make your small town thrive?”…would you have an idea? Maybe you’re thinking of a new event that would bring in visitors from out of town. Maybe you know how to bring in new volunteers for that committee that needs a breath of fresh air. Maybe you know of a family looking for a new town to move to. Or maybe you have dreams of a new type of business that your small town could benefit from. Many of us have dreams of how to take our small towns into the future, but we don’t know exactly how to start. At the same time in many small towns, we have to overcome stigmas of failed undertakings of years gone by and feelings of “this is the way it’s always been.” So as creatives or movers and shakers with new ideas for our town, it can be intimidating to initiate large scale change. Today at Small-Minded Podcast, we’re sharing the story of one small town in Iowa, and how the citizens in that community are embracing change and seeing positive returns as a result. Community Projects One way to People Get Strategic Biz Spotlight: Podcast Summary: Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook Check out our Business Spotlight http://www.mollyknuthmedia.com/shop