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Alison Jones
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Episode 233 - Loving your imposter with Rita Clifton

Episode 233 - Loving your imposter with Rita Clifton

Imposter syndrome gets a bad rap, but it can be rocket fuel, says Rita Clifton. 'It's a drive, you know, go with it and use it.... you worry that you're not going to be good enough, and you stretch yourself. That's when you grow most.' As well as talking about her own extraordinary career, from a working-class family to Cambridge and then on to top roles at Saatchi & Saatchi, Interbrand and more, plus a portfolio of non-executive directorships for businesses and environmental groups, she talks about how writing has become a passion and how she goes about it.  A deeply satisfying conversation, full of inspiration and also practical tips for working and writing better. 
41:3431/08/2020
Episode 232 - Lessons from the Virtual Writing Retreat

Episode 232 - Lessons from the Virtual Writing Retreat

Q: What do you get when you throw together a bunch of people all working on different business writing projects into a 2-week virtual retreat?  A: Lots, it turns out.  If you're listening to this podcast you already know how valuable writing is for your business, but that doesn't mean it's easy. In this special episode, eight participants in the most recent Practical Inspiration Virtual Writing Retreat share what they learned over the two weeks. Discover why writing doesn't always look like writing, simple tools to get you unstuck and clarify your thinking, the power of focus and the pull of distraction, and why precommitment works. 
24:2224/08/2020
Episode 231 - The Writer's Process with Anne Janzer

Episode 231 - The Writer's Process with Anne Janzer

'Writing is a way of doing something physically while thinking deeply, it's a container for deep thought in your life. If you think about it that way, it's a really wonderful thing to make time for in your life.' Anne Janzer's mission is to 'help people spread important ideas by writing'. In this conversation we talk about why that matters and what it looks like in practice. What IS the process of writing? Spoiler alert: it starts long before the actual writing. Inspiring, energising and relentlessly practical.
34:3917/08/2020
Episode 230 - The Best Bits: The Journey of Writing

Episode 230 - The Best Bits: The Journey of Writing

Yes it's a cliché that writing is a journey, but that's because it's TRUE. In this week's Best Bits episode I look back over the last few conversations in The Extraordinary Business Book Club and highlight the ways in which my guests have been shaped and changed, and moved forwards in their lives, by the experience of writing their books. Do you recognise any of these?  Tom Cheesewright on how working with an editor turned his whole message on its head Rob Law on how an editor spotted the pivotal moment that made sense of his story Katy Granville-Chapman and Emmie Bidston on the importance of psychological safety and the value of supportive criticism Richard Fox on making connections through writing  Gemma Milne on the transcendent joy of research and the dull slog of actual writing Marianne Page on trying out new ways to write and the importance of deadlines Tony Crabbe on what you discover about yourself when you write a book in 16 days Rachel Bridge on what happens when the book spills off the page and into your life Sasha Frieze on the speaking journey - how authors can pitch to event organisers.   
37:1710/08/2020
Episode 229 - Authors and events with Sasha Frieze

Episode 229 - Authors and events with Sasha Frieze

How are events changing in the wake of the Coronavirus pandemic, and what does that mean for you if you're an author?  Award-winning events producer Sasha Frieze talks about how digital events are evolving, what the hybrid event of the future might look like, and the opportunities and challenges for speakers and authors in this new world.  From how (and when) to pitch for a speaking gig to smart tips for selling your book when you can't sit and sign it at the back of the room, this is every author's survival guide to the new normal of speaking and events. 
41:1303/08/2020
Episode 228 - Busy@Home with Tony Crabbe

Episode 228 - Busy@Home with Tony Crabbe

In a pandemic, we discover that we can do things we’d never imaged we could. Companies that have told staff for years that they can’t work at home have discovered that in fact they can, Tony Crabbe discovered that he could write a whole book in 16 days, and Hachette discovered that they could publish a book three weeks after it was delivered. In this week’s conversation Tony reflects on what he (and his family) discovered about working at that intensity, and shares some of the insights from the book about how to live and work more productively and with less stress in these extraordinary times. We also talk about what really restores us, and how we can navigate our way out of crisis and into a new, better normal.
42:3727/07/2020
Episode 227 - Mission: To Manage with Marianne Page

Episode 227 - Mission: To Manage with Marianne Page

'Systems transform lives.' After discovering the power of systems and processes in her career with McDonalds, Marianne Page now spends her time teaching small business owners that life-changing systems and processes aren't just for big companies.  We also talk about the joy of management, the power of the deadline, and the smart way to write a book... 
38:4820/07/2020
Episode 226 - Relationships at work with Richard Fox

Episode 226 - Relationships at work with Richard Fox

'It's part of building a physical legacy. The work that I do now, working with people all the time, you are aware of the changes that people make in their lives, but I've also been rather envious of this friend of mine who's an architect and he was showing the portfolio of all the buildings that he's been designing; you know, to write a book is, is part of a legacy, not only for your children, but for people over the next 10, 15 years. And of course I'll be adding to that legacy with all the stuff that I want to produce in the future.' Richard Fox has been helping people make relationships work at work for many years now, but the process of writing his book revealed new insights and connections (as it always does...) and also became an exercise in collaboration that reflected the very principles he was writing about. A fascinating insight into some of the key issues that underpin our relationships (and therefore our ability to Get Stuff Done) as well as the process of turning deep work done face to face into material for a book.
37:3313/07/2020
Episode 225 - Leader with Katy Granville-Chapman and Emmie Bidston

Episode 225 - Leader with Katy Granville-Chapman and Emmie Bidston

"Leaders... really can bring a lot of joy into people's lives. They can uplift them, they can inspire them, they can help them connect to their purpose, they can support them, they can provide them compassion. That’s what we really care about, and the more leaders who choose to do that, because it's got massive performance benefits as well as being intrinsically a wonderful thing, the better." It's no exaggeration to say that leadership is life-changing, either for good or ill. Between them Katy Granville-Chapman and Emmie Bidston have experience of leading and training leaders in pretty much every context - military, sport, business, educational, government and public sector - and they've discovered that in every sphere the principles of successful leadership are surprisingly simple: know, love and inspire your people.  In this conversation we explore how they went about translating those principles into a book and accompanying course, and the benefits of writing with a supportive co-author. 
36:2006/07/2020
Episode 224 - 65 Roses and a Trunki with Rob Law

Episode 224 - 65 Roses and a Trunki with Rob Law

"When faced with personal challenges and business challenges, it's going to take a lot of energy to overcome them. So why not use that energy wisely and focus on the things you can influence and forget about the stuff you can't?" Rob Law, aka Trunki Daddy, has faced more personal and business challenges than most. In this conversation he talks about living with cystic fibrosis (or '65 roses', as children often put it), his extraordinary journey as an entrepreneur, and the power of writing as a way of sense-making personally and professionally.  Inspiring, challenging, and, as you'd expect from the Trunki Daddy, huge fun. 
32:5029/06/2020
Episode 223 - Smoke and Mirrors with Gemma Milne

Episode 223 - Smoke and Mirrors with Gemma Milne

'Writing the book was one of the hardest things I've ever done in my life... There's no quick fix. Everybody finds it hard. What differentiates people who have written books from those that haven't is the ones who wrote the books dealt with the fact that it was really hard.' Gemma Milne has come at hype from all sides in a career spanning advertising, sales, science journalism and investment, so she's well qualified to dissect it and help us understand what's really going on under the attention-grabbing headlines that bombard us every day.  But that doesn't mean it's easy.  In this frank and funny conversation she shares her frustration with the writing process and the revelation, on a flight to Austin, Texas, that transformed everything. 
42:4422/06/2020
Episode 222 - Future-Proofed with Tom Cheesewright

Episode 222 - Future-Proofed with Tom Cheesewright

Tom Cheesewright spends his life gazing into the future to help businesses identify and respond to trends and technology, but his advice for writers is rooted in the here and now. A fascinating conversation taking in principles for business survival in a fast-changing world along with super-practical tips for writing - and editing - effectively.  Plus a great tip for writers that is much more fun than most! 
31:0615/06/2020
Episode 221 - Writing like a journalist with Rachel Bridge

Episode 221 - Writing like a journalist with Rachel Bridge

'Ask yourself continually: is this boring me?... Because if you're bored writing it, there is no chance that anybody is going to want to read it.' Former Enterprise Editor of the Sunday Times, Rachel Bridge cheerfully admits that she has the classic journalistic characteristics: a short attention span and incurable curiosity. Both, it turns out, are useful when it comes to writing readable business books.  Fast, funny and fearless, this is a masterclass in cutting through the 'showy-off wibble' (technical journalistic term) and delivering the goods.   
34:0308/06/2020
Episode 220 - The Best Bits: Whole Self Writing

Episode 220 - The Best Bits: Whole Self Writing

One of the great privileges of hosting this podcast is the way that so many extraordinary business book authors are willing to share the vulnerable stuff - especially the fear and uncertainty around writing - with me, I hope you find it helpful too.  In this week's episode, I look back over the last few weeks and draw together examples of authors demonstrating 'whole self' writing: bringing their flaws, anxieties, strengths, superpowers, and unique ways of Getting Stuff Done to the work of writing a book. When you bring your whole self to the job, you write the book that only you can write, and the one that will most profoundly change your life.  In this week's Best Bits episode:  Chris Wilson on transforming the harshest of backgrounds and the bleakest of situations through the power of reading and writing; Bryony Thomas on the unflinching reality of just how hard this writing lark is; Patrick Dunne on turning dyslexia into a non-linear superpower; Elsbeth Johnson on the crisis of confidence for an author without a social media platform;  Julia Hobsbawm on how even professional writers can worry about tackling a book;  Lucinda Carney on the struggle to find your distinctive voice;  Greg Orme on being comfortable with the messiness of writing;  David Mansfield on living by curiosity and collecting stories; Anne Taylor on writing the book you most need yourself.  It's an exploration of the whole journey of writing, from idea through mess and uncertainty into clarity, and it's a whole-self process. 
38:5801/06/2020
Episode 219 - Jigsaw writing with Patrick Dunne

Episode 219 - Jigsaw writing with Patrick Dunne

'I decided not to do research, then write, then polish, but to have a big jigsaw approach, and do each day what I felt like doing. So if I felt like doing a bit of research, I would, if I felt actually I've got some stuff in my mind. I want to get down then I'd write and if I just fancied sort of finishing, polishing, I'd do a bit of that.' Patrick Dunne fell into writing books by accident. The main reason he agreed to write one in the first place back in 1997 was because he knew his Mum would be so proud. Little did he guess just how proud she'd be over 20 years when he won the Business Book Award in HR & Management with his latest book, Boards.  His refreshingly original approach to writing and publishing together with a complete absence of ego make this a real joy of a conversation, full of practical ideas for people who like to do things a little differently.  
32:0825/05/2020
Episode 218 - Being a Change Superhero with Lucinda Carney

Episode 218 - Being a Change Superhero with Lucinda Carney

If you're overthinking things and tying yourself in knots, make a cup of tea and have a listen to this. Lucinda Carney is a woman who Gets Stuff Done, and in this conversation she reveals how she does it. It's a great example of how creating content - in this case a book and a podcast - can support whatever business you're in: Lucinda is CEO of a tech company, and both How to be a Change Superhero and the HR Uprising podcast provide the context that helps their customers make the system implementation successful.  A brilliant case study and a shot of pure writing adrenaline, all in one conversation. 
32:3518/05/2020
Episode 217 - The Master Plan with Chris Wilson

Episode 217 - The Master Plan with Chris Wilson

Just occasionally, you have a conversation that rocks you to your core. One of those conversations that shows you how little you really know of life, how blind you are to your own privilege, and how feeble your excuses are. This is one of those conversations.  Chris Wilson was facing life in prison for homicide, with no hope of remission. After an upbringing marked by deprivation, violence, abuse and discrimination, his only resources were strength of character, force of will, and a love of reading.  Fortunately, those were enough.  Chris wrote out a Master Plan - a remarkably ambitious list of achievements he would aim for - and gradually ticked them all off. incredibly, he convinced a judge that he was not only no longer a danger to society, but an asset. And he's gone on to live a remarkably successful life as an artist, businessman and mentor.  This is a conversation I will never forget, and I suspect you won't either. 
33:0511/05/2020
Episode 216 - Step Up Step Back with Elsbeth Johnson

Episode 216 - Step Up Step Back with Elsbeth Johnson

'In leadership communication, and indeed in the process of writing a business book, the more and better the quality and time spent on the thinking, the less time and the more effective the actual production of the communication or the book.' Dr Elsbeth Johnson certainly put the time into creating her Step Up, Step Back model - the years of academic research and practical testing in organisations meant that she was able to write the book itself in just a few months. (The book proposal, on the other hand....)  In this conversation we discuss the two phases of leading change, the shift from academic writing to writing that works in the workplace, and the tyranny of the platform and why you don't necessarily need one ('other people who were coming out with books... seemed to have about one and a half million followers on Twitter, I've got about three'). 
32:2804/05/2020
Episode 215 - Soft Skills Hard Results with Anne Taylor

Episode 215 - Soft Skills Hard Results with Anne Taylor

'The more I shared my personal experience... the more vulnerability I showed, the more impact it had when I got feedback from other readers.' It's amazing how often the process of writing a book reflects the principles within it. That was certainly the case for Anne Taylor, who set out to write a book on soft skills for pragmatic, analytical thinkers focusing on practical, analytical tools and discovered that modelling the very soft skills she was writing about - sharing personal stories and focusing on relationships and lived experience - transformed the reader's experience.  She also discovered that although she'd feared asking for favours, when she dared to reach out to invite people to be involved in the book they were not only generous in their support but honoured to be asked - a great lesson for anyone feeling isolated as they write.  A generous and insightful conversation about how we communicate and the impact - personal and professional - of a book. 
26:0227/04/2020
Episode 214 - The Human Edge with Greg Orme

Episode 214 - The Human Edge with Greg Orme

The opportunities for celebration aren't what they used to be right now ('I treat myself and visit the kitchen every now and then..'), but Greg Orme is still enjoying his 'award-winning author' status after The Human Edge was named Business Book of the Year last month.  In this conversation he shares not only his thoughts on our human edge over AI (with a special shout-out for my personal favourite, curiosity) but also his writing process, which is reassuringly and helpfully messy.  Plus there's a lovely insight into the moment when I announced him as the winner - I only wish we'd had a two-way video feed... 
35:3020/04/2020
Episode 213 - Watertight Marketing with Bryony Thomas

Episode 213 - Watertight Marketing with Bryony Thomas

'Anyone who says writing a book is something you can do in 12 weeks or something is just telling people to write a bad book. ' It took Bryony Thomas four years to write the first edition of Watertight Marketing (although she did also give birth in that time...), but the time and energy she put into nailing the sequencing and expression of her ideas paid off.  Not only was the first edition a massive success, it became the foundation of a much bigger business. In this conversation we discuss the value of intellectual property as an asset, and also how you approach the task of revising such an iconic book. When the second edition was nearly complete, Bryony received a devastating diagnosis of pancreatic cancer: she talks frankly about the impact of that in this powerful, profoundly inspiring conversation. 
37:4313/04/2020
Episode 212 - The Monday Revolution with David Mansfield

Episode 212 - The Monday Revolution with David Mansfield

David Mansfield has a library of business books at home. Many of them are very good, many include great concepts and strategies. But he kept finding himself asking: 'How do you apply that to Monday morning?' And so The Monday Revolution was born - a rallying call to rethink your working week and return to 'factory settings'. What really matters? And what's getting in the way of that?  In this week's conversation he shares his writing journey, with great tips particularly on how to turn the stories that present themselves to us every day into material for a book. 
38:5006/04/2020
Episode 211 - The Simplicity Principle with Julia Hobsbawm

Episode 211 - The Simplicity Principle with Julia Hobsbawm

'It was actually like falling in love, if I'm honest.' If you've fallen out of love with writing your book and even with your own ideas, this is just the tonic you need. Julia Hobsbawm lucidly talks through the evolution of The Simplicity Principle, with a behind-the-scenes look at the evolution of the thinking that underpins its six-part structure, and her passion for her topic will reignite your own.   Published in a pandemic that was unimaginable when it was written, this book passes the ultimate test: its principles retain their power and relevance despite the seismic shift that's taken place in the world.  Essential listening. 
50:5130/03/2020
Episode 210 - The Best Bits: Resilience

Episode 210 - The Best Bits: Resilience

A slightly unusual Best Bits episode, which is fitting for these unusual times. In the face of uncertainty and anxiety, we're talking about resilience: what it is, what it looks like in our day-to-day life, and how to build it.  Very grateful to my guests for their courage, honesty and insights:  Jenny Campbell on the dynamic nature of resilience Celia Gaze on bringing herself back from the brink of bankruptcy by sheer creativity  Ash Ali on finding 'unfair advantages' in the most unpromising situations Lucy Werner on finding focus and purpose in the most difficult circumstances Rob Baker on what resilience looks like day to day Hassan Osman on overcoming excuses Safi Bahcall on the best way to deal with failure and frustration Alison Jones (yes, me) on harnessing fear and making it work for you
41:2023/03/2020
Episode 209 - Resilience and writing with Jenny Campbell

Episode 209 - Resilience and writing with Jenny Campbell

What does it mean to be resilient, and how can we become more resilient more often? That is Jenny Campbell's life work, and her findings at The Research Engine are revelatory. For one thing, your level of resilience isn't a fixed personality trait - it's contextual and dynamic. And in the process of writing her book The Resilience Dynamic, Jenny had to draw on everything she'd learned about resilience and apply it to her own journey, overcoming rejection, discouragement and complexity along the way. She shares her lessons here, in an inspiring and honest assessment of what it takes to write a book, together with the tools she developed to help.
31:0416/03/2020
Episode 208 - Writing short books with Hassan Osman

Episode 208 - Writing short books with Hassan Osman

'I'd love to write a book, but I have a full-time job and a family, I just don't have time.'  If that sounds like you, you need to hear this. Hassan Osman has a demanding full-time job at Cisco and a young family, but he's written eight (EIGHT!!) books so far, including four 'short books for busy managers' and, of course, one called Write Your Book on the Side. He also hosts the Writer on the Side podcast, helping others to do the same.  If you have excuses, be prepared to shed them now. And pick up some super-practical tips and hacks from this master of productivity. 
30:4009/03/2020
Episode 207 - Treating your writing like a business

Episode 207 - Treating your writing like a business

The dictionary defines ‘business’ as ‘work relating to the production, buying, and selling of goods or services.’ So if you’re writing a book that you’re planning to make available for sale, rather than simply writing a manuscript that’s going to stay in your bottom drawer, you’re in business. And thinking of your writing as a business is a really helpful way of thinking about what you’re doing and how you're doing it, and taking yourself and what you’re doing seriously. Because honestly - if you don’t take yourself seriously, who will? In this week's podcast I share a sneak preview of my upcoming talk at the London Book Fair's Writers' Summit, and I'd welcome your thoughts and ideas on how to develop it! 
18:2602/03/2020
Episode 206 - Crazy ideas with Celia Gaze

Episode 206 - Crazy ideas with Celia Gaze

When she decided to quit a good job in the NHS to develop a run-down farm, people thought Celia Gaze was crazy. When business was flagging and her response was to put her father's old bow tie on a llama and share the snap on social media, they knew it.  Now, with a string of awards and a hugely successful business to her name, those crazy decisions don't seem quite so crazy any more.  In this fascinating conversation Celia reveals the highs and lows of her extraordinary journey, and why she wrote her book - Why Put a Bow Tie on a Llama? - to encourage others to find the crazy ideas that might just change their life.  And if you're struggling to get your book written, Celia has some great tips for you! 
32:5224/02/2020
Episode 205 - Loonshots with Safi Bahcall

Episode 205 - Loonshots with Safi Bahcall

What does it take to write the most-recommended business book of the year? Safi Bahcall, author of Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, talks about learning to write (and rewrite) a business book that matters, and it's pure gold for anyone who has the same ambition.  This is straight talking and ruthlessly practical: people don't care about ideas, and people don't care about you, so how do you find a way of communicating your ideas in ways that DO engage them?  And just as importantly, how can you have fun while you do it?  Brilliant advice from one of the world's most brilliant brains. 
41:0317/02/2020
Episode 204 - The One About Fear

Episode 204 - The One About Fear

Writing a book, like doing pretty much anything that matters, involves a quantity of fear. Many people let it stop them, and instead spend their time and attention on the stuff that keeps them feeling safe.  But not you, my friend. In this very personal episode I talk about what I've learned about fear when it comes to writing a book (or indeed, as noted, pretty much anything that matters). I also share some of the insights from others I've found most helpful.  Warning: may cause discomfort, curiosity, and action.   
18:1110/02/2020
Episode 203 - Personalization with Rob Baker

Episode 203 - Personalization with Rob Baker

'If we feel there's some of us, our fingerprints in the work that we do, and we're able to make a difference in the work that we do, and it's aligned to what's important to us, we're more likely to be engaged.' Rob Baker helps companies and individuals with 'job crafting', finding ways of personalizing their work so it 'fits' the individual's strengths and interests more closely. And of course when it came to writing the book about it, he took a route that suited his OWN way of working perfectly: using a Trello board to build a table of contents, share it with others, and gradually refine both his own thinking and the structure of the book as he wrote. He also got clear up front on his 'writing budget' and used his experience as a runner to help manage the days when sitting down and writing was the last thing he wanted to do.  It's a simple but quite brilliant approach, and it might just be one you can personalize for yourself.  (Oh, and how do you feel about that 'z' in 'Personalization'? We talk about that too....)
30:3703/02/2020
Episode 202 - Unfair Advantages with Ash Ali and Hasan Kubba

Episode 202 - Unfair Advantages with Ash Ali and Hasan Kubba

'We followed the lean startup principles of creating a product... we actually did an MVP version of our book... we kept testing our material... And we thought, this is going well.' In this week's conversation, entrepreneurs and start-up strategists Ash Ali and Hasan Kubba reveal how they developed their 'unfair advantage' concept into a best-selling book through iterations and stress-testing, engaging an audience and attracting three publishers along the way.  We also talk about 'business smarts' - how street smarts, book smarts and creativity work together, and how reading widely can help you create more 'dots' to join up so that you can be smarter and more creative in your business, and in your writing.  A fascinating and frank conversation with two start-up legends, that will help you find and leverage the pants off your own 'unfair' advantage. 
34:1527/01/2020
Episode 201 - Hype Yourself with Lucy Werner

Episode 201 - Hype Yourself with Lucy Werner

If you have excuses, be prepared to shed them now... Lucy Werner's book story is quite simply extraordinary. Having entered the 10-day Business Book Proposal Challenge last January on a whim, she went on to win it. She was pregnant at the time so knew things might be tricky, but she wasn't prepared for the full enormity of what the following year threw at her. Nobody could have been.  Despite having every reason not to finish the book, Lucy hit her deadline. And then of course she had to deliver the PR campaign to support it (because you can't credibly publish a book called Hype Yourself without, well, hyping it yourself). And she did that too, with incredible results. Genius PR tips and an honest, challenging look at what it takes to write and promote a book when the world is conspiring against you. Essential listening.
34:0520/01/2020
Episode 200 - The Bicentenary Episode

Episode 200 - The Bicentenary Episode

Celebrate with me - The Extraordinary Business Book Club is 200 episodes young! So along with the Best Bits of the last few (absolutely brilliant) conversations, there's some reflection on what that means, and why it matters. The bicentennial best bits are all about curiosity, experimentation, getting feedback, failing and trying again, and feature:  Buster Benson on curiosity as a guide to writing a book; Jono Bacon on the open-source philosophy as a rulebook for writing; Helen Winter with the best feedback/user-testing story EVER;  Richard Hall and Rachel Bell on collaboration as a feedback and accountability tool;  Ginny Carter on the importance of tolerating mess;  Karen Williams on strategic experimentation.  This show is extraordinary because of the hundreds of extraordinary people like these who've talked so openly and thoughtfully about their business and their book over the last three years. I can't wait to start the next chapter...  
23:4413/01/2020
Episode 199 - New Year Special: Goal Setting

Episode 199 - New Year Special: Goal Setting

No matter how many you've seen, there's still something a bit special about a new year: however 2019 panned out for you, 2020 is a blank canvas waiting for you to create something that matters. But how do you translate your big goals and aspirations for the year into the day-to-day actions that will turn them into reality?  In this episode I share my personal goal-setting strategy, which I've refined over the last few years and which I use with my clients too to get clarity, balance competing priorities, ensure accountability, and make time for the important tasks amidst the daily clamour of the urgent ones.  Your goals are a reflection of who you are and the dent you want to make in the universe: if you don't put in place a system to make them happen, you're cheating both yourself and the universe. 
19:5806/01/2020
Episode 198 - The Top Ten Reads of 2019

Episode 198 - The Top Ten Reads of 2019

I set myself a tough challenge for 2019: read 100 business books in the year. It was a close thing, but I hit my target (if we allow manuscripts as well as published books, and I don't see why we shouldn't). In this week's episode I've picked out the 10 titles that that have particularly stood out for me and which I'd recommend to anyone who cares about good business books, in the order in which I read them. 
25:3430/12/2019
Episode 197 – Audio first with Karen Williams

Episode 197 – Audio first with Karen Williams

Audio books are big news. But they're also expensive and complicated to produce - or are they? Determined to find out for herself, Karen Williams published her latest book Becoming An Authority audio first (in fact it doesn't even exist yet as a print or ebook).  She discovered a huge amount about the process along the way, including how to write in a way that makes it easier to read aloud, the importance of movement, and how to get an audiobook out across all the different channels, and she generously shares it all here and in the accompanying resources. 
34:0623/12/2019
Episode 196 - Finding what works with Helen Winter

Episode 196 - Finding what works with Helen Winter

Writing a book is hard work. One of the best things about this podcast is that so many guests reveal the brilliant, extraordinary, sometimes hilarious strategies that got them through the hard yards of planning and writing and out the other side.  This is one of those podcasts.  From smart public transport hacks to testing concepts out on her mother, Helen Winter tells us exactly how she turned her idea for The Business Analysis Handbook from a twinkle in her eye to an award short-listed book - and how she came out of the the 10-day Business Book Proposal Challenge with a proposal that had three publishers calling her up within a week! 
30:0416/12/2019
Episode 195 - Practical Inspiration Author Day takeaways

Episode 195 - Practical Inspiration Author Day takeaways

This week saw the first ever Practical Inspiration author day. More than 40 authors at every stage of the journey - from just signed up to three years post-publication - to share stories and tips and to support each other.  There were workshops on overcoming procrastination and marketing your book, and a wealth of practical (and inspiring, naturally) ideas, from setting up your writing habit to launching successfully and integrating your book with your website.  If you were there, you'll know just how energising and useful this day was. If you weren't, here's a taste of the brilliantly practical learnings we took away with us. And maybe next time, you can be there too. 
21:3109/12/2019
Episode 194 - Starting Up with Richard Hall and Rachel Bell

Episode 194 - Starting Up with Richard Hall and Rachel Bell

There's never been a more entrepreneurial age. The barriers to entry for setting up a business have crumbled over the last decades while our sense of purpose and desire to be in control of our lives have sky-rocketed.  But what does it take to be successful in this new world? Richard Hall and Rachel Bell interviewed hundreds of entrepreneurs and discovered that those who succeed aren't afraid to experiment in small ways, learn, adapt, trial and rethink where necessary.  In this conversation they also share how they set the pace for each other as they wrote the book and why their complementary skill-sets helped when it came to marketing. 
38:3102/12/2019
Episode 193 - People Powered with Jono Bacon

Episode 193 - People Powered with Jono Bacon

'It's tempting, especially when you're a consultant, to not share anything. Because you're worried that what you do, what you talk to your clients about, is your secret sauce... it took me about a year or so to realise that that's completely untrue.' Jono Bacon has written a few books now, and every time he's learned how to do it better. In this conversation he shares all that learning generously, and reveals how open-source philosophy and the power of people have informed not just his career, but his approach to writing a business book.  Accent-spotters will have particular fun with this... 
34:2025/11/2019
Episode 192 - Why are we Yelling? with Buster Benson

Episode 192 - Why are we Yelling? with Buster Benson

"Half of the reason I decided to do this book was to learn... what does it take to write a book? Not only the process that you go through but what is the personal journey I am going to have to go through to become the person that can write this book? And it turned out to be as expected very difficult, lots of ups and downs..." Buster Benson is incurably curious, and luckily for the rest of the world, he's also generous and creative in sharing his journey. In this conversation we talk about the power of writing as a daily practice, how he had to learn to draw after deciding he wanted an illustrated book, and of course why learning to disagree well expands and improves your world, the topic of his book Why Are We Yelling? The Art of Productive Disagreement. 
32:4018/11/2019
Episode 191 - Your Business, Your Book with Ginny Carter

Episode 191 - Your Business, Your Book with Ginny Carter

When you write business books for a living, writing your own brings an unexpected problem: 'Sometimes I thought it was quite outrageous, in fact: Hang on a minute, nobody's paying me to do this, how can that be?' But Ginny Carter discovered that she was richly rewarded as she took herself through the process she works through with her clients - articulating the knowledge, expertise and insights that would otherwise remain unexpressed.  In this conversation she lifts the lid on how she went about putting her own book together, and reveals two of her top tips: how to 'seed' your business into your book, and how to use the 'even if' structure to solve the reader's real problem. 
31:5411/11/2019
Episode 190 - The Best Bits

Episode 190 - The Best Bits

Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you "do you" to the max, without tipping over into self-indulgence or over-sharing?  In the last few episodes of The Extraordinary Business Book Club we've explored this question from a number of angles. In this Best Bits episode, discover: Karen Skidmore on how writing a book deepens and shifts your own thinking Andrew Hill on curiosity, clarity and curation Nancy Youssef on the vulnerability involved in telling your own story  Chris Hirst on the discipline of what to include and what to leave out   Norm Laviolette on writing in your own way and owning your material Marianne Cantwell on recognising that what worked for you won't work for everyone Kelly Glover on pitching your message to fit the audience. 
36:4404/11/2019
Episode 189 - Podcast publicity tips with Kelly Glover

Episode 189 - Podcast publicity tips with Kelly Glover

Kelly Glover is the queen of podcast promo. She's booked thousands of authors, entrepreneurs and experts as guests on top podcasts and taught them how to make the most of the opportunity, drawing on her own media experience as a radio producer, talent agent and podcast host.  In this episode she reveals the secrets of being a great podcast guest: how to get the gig, how to prepare and perform, and how to squeeze every last bit of value out of the opportunity. And it's not just what she says, it's how she says it: Kelly walks her talk and this is a masterclass in how to be the perfect podcast guest. 
33:5928/10/2019
Episode 188 - From our Frankfurt correspondent

Episode 188 - From our Frankfurt correspondent

Another Frankfurt Book Fair, another series of fascinating book-related conversations, but this year I managed to capture just a few of them for the benefit of Extraordinary Business Book Club listeners.  Hear from:  Writer and publishing guru Joanna Penn on the latest developments in audio Literary agent Jaime Marshall on what's hot and what's not Blinkist curator Robyn Kerkoff on what makes a memorable non-fiction book Networking supremo and founder of Byte the Book Justine Solomons on the business of storytelling and the power of connection.  If you couldn't make it in person to the Messe, this is the next best thing. 
28:4821/10/2019
Episode 187 - 10 top tips for reading business books

Episode 187 - 10 top tips for reading business books

At the start of 2019 I set myself the ambitious target of reading 100 business books in the year. Now we are 78% of the way through the year, and I am 60% through my list. So really, who am I to be offering reading tips?  But the fact remains that you don't consume 60 books in less than 10 months without picking up some useful learnings. Here, then, are a few reflections on what I've discovered so far, and some practical thoughts on how to supercharge your own extraordinary business book reading. 
23:4714/10/2019
Episode 186 - Talking Business Books with Andrew Hill

Episode 186 - Talking Business Books with Andrew Hill

'It sometimes feels like I get to see every business book published.' As managing editor and business book reviewer for the Financial Times, not to mention the coordinator of the annual FT/McKinsey Business Book of the Year award, Andrew Hill reads probably more business books than anyone else on the planet. It's worth a listen to this just for his personal recommendations.  But he's also a writer, and so his reflections on the value of books in the 21st century are doubly valuable, since he's reflecting on them both professionally and personally, and as both a creator and a consumer.  Fascinating and thoughtful insights into the world of top business books from one of its most influential figures.  
40:2007/10/2019
Episode 185 - Fear, Money, Purpose with Nancy Youssef

Episode 185 - Fear, Money, Purpose with Nancy Youssef

'But that's really vulnerable. I don't really want people to read that.' 'Well, that's your story. And if you really want to give this your best shot, you've got to go deep.' When financier, businesswoman and philanthropist Nancy Youssef decided to entitle the book about the lessons she's learned in her life Fear. Money. Purpose. she didn't realise just how appropriate those words would be for the act of writing the book itself.  In this conversation she reveals how she took up the challenge, invested in the process, and transformed her original play-it-safe manuscript into a powerful personal story that wowed her publisher and transformed her own life. 
29:5830/09/2019
Episode 184 - True Profit Business with Karen Skidmore

Episode 184 - True Profit Business with Karen Skidmore

 'We build the road and the road builds us.' Sometimes, writing a business book can be a profound experience of self-discovery. Karen Skidmore describes True Profit Business: How to play your bigger game without burning out, as her 'becoming' book, and what she discovered along the way has transformed her own business.  But how can an author extend that gift of deep engagement and transformation to readers most of whom, let's face it, have a stack of unread business books on their bedside table already? Karen's answer was to create a launch book club, inviting readers to engage with her and with each other over a period of six weeks and holding them accountable for taking action on what they read.  Genius, no? Find out more here. 
36:3423/09/2019