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Tom Reber
Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.
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TCF662: 10 Reasons Why You Should NOT Come to the Mile High Profit Summit

TCF662: 10 Reasons Why You Should NOT Come to the Mile High Profit Summit

"I accidentally booked a trip to the Maldives."   "My fortune-teller told me not to leave the house on September 14 if I don't want a brain hemorrhage."   "My business is not doing well, so I plan to gamble that day to pay my employees their salary."   "I have a court hearing on the same day because I stole the last cookie."   "I do not usually go out on days that end with the letter Y."   OR   "I need to spend some serious time coming up with a good excuse as to why I can't attend the summit." — Let Dan and Nicole help you with that :)    If these excuses sound lame to you, then check out Dan and Nicole's top 10 reasons why you shouldn't attend the Mile High Profit Summit on September 14 in Denver.   Tune in now!   Resources: == Join the COLOSSEUM SALES TRAINING ==Join other high performing contractors and coaches for live online training on the sales process. There are breakout rooms for specific trades where you will get powerful sales coaching!https://thecontractorfight.com/colosseum-sales-training   == Attend the MILE HIGH PROFIT SUMMIT==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Connect with us on FACEBOOK ==Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify
20:1401/09/2022
TCF661: Avoid These Mistakes If You Want to Succeed

TCF661: Avoid These Mistakes If You Want to Succeed

Tom shares with you some ways contractors continue to make mistakes that lead to the failure of their business. These are the kinds of mistakes that can make it hard for you to find work in the future and kill your business.    You should avoid these mistakes at all costs! It's so easy to make mistakes like these, but it's so vital that you don't!   In this episode, Tom discusses…  Some of the top ways contractors continue to beat themselves:  There's no clarity around your vision, potential clients, etc You don't have a plan for your sales process Not having a plan for your marketing There's no plan for how to complete a project profitably You're not tracking your stuff There is no training for your employees There is no recruiting strategy in place You're taking on jobs that aren't right for you You break the commitments you make to yourself You don't put yourself in environments where there are other winners   Resources: == Join the COLOSSEUM SALES TRAINING ==Join other high performing contractors and coaches for live online training on the sales process. There are breakout rooms for specific trades where you will get powerful sales coaching!https://thecontractorfight.com/colosseum-sales-training   == Attend the MILE HIGH PROFIT SUMMIT==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Connect with us on FACEBOOK ==Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify
23:2331/08/2022
TCF660: The Sales Show - Ten Common Mistakes Most Contractors Make When Selling (Part 1)

TCF660: The Sales Show - Ten Common Mistakes Most Contractors Make When Selling (Part 1)

Tom and Steve talk about ten common mistakes contractors make when selling their services. If you want to avoid these mistakes and make more sales, tune in.   It's important that you avoid these mistakes, or you'll be forced to take a loss on the sale!   In this episode, they discuss…  Some common mistakes most contractors make when selling: They lack a clear goal Not taking consistent action Poor personal representation — your appearance, grammar, tonality Spending time with the wrong prospects They're talking too much    Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  == Join the COLOSSEUM SALES TRAINING ==Join other high performing contractors and coaches for live online training on the sales process. There are breakout rooms for specific trades where you will get powerful sales coaching!https://thecontractorfight.com/colosseum-sales-training   == Attend the MILE HIGH PROFIT SUMMIT==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Connect with us on FACEBOOK ==Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify  
20:5330/08/2022
TCF659: Monday Mojo - Evaluate Your Sales Process

TCF659: Monday Mojo - Evaluate Your Sales Process

The way your sales process is set up is crucial. If you're not attracting the right customers, don't have the right products or services, or don't have the right sales strategy, then you're bound to fail. Tom encourages you to evaluate your sales process and make the necessary changes to achieve higher sales.   In this episode, Tom discusses…    Evaluating your sales process and making it more effective Some sales tips you can apply to your sales process Encouragement for being prepared for your sales call   Resources: ==Grab our free resources: https://thecontractorfight.com/worksheets/  == Attend the Mile High Profit Summit ==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts  Spotify
12:2229/08/2022
TCF658: The Long & Short of It - The Best Place to Invest

TCF658: The Long & Short of It - The Best Place to Invest

What is the safest place to put your money? Is it real estate, mutual funds, cryptocurrency, or NFTs? The answer is neither of those. Investing in yourself is the safest bet. Tim and Greg talk about investing in yourself, educating yourself, and surrounding yourself with winners.   The importance of investing in yourself. Tim and Greg’s approach to investing in themselves Why contractors should invest in themselves by attending Mile High Profit Summit   Resources: == Attend the Mile High Profit Summit == The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team! https://thecontractorfight.com/mile-high-profit-summit/  == Get the FREE Contractors’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:https://thecontractorfight.com/cheap/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Share the Podcast == Apple Podcasts  Spotify 
09:5227/08/2022
TCF657: Friday Fails - Getting Your Partner on Board with Your Decisions

TCF657: Friday Fails - Getting Your Partner on Board with Your Decisions

Have you ever tried to get your spouse or business partner on board with a decision but they keep refusing to budge? Dan is here to discuss getting your spouse or business partner on board with decisions that are critical to your business.   In this episode, we talk about…   When your spouse or business partner doesn't agree with your decision Having the tough talk with your spouse about your business What to do if your spouse or business partner isn't supportive of your decisions  Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify  
07:0526/08/2022
TCF656: Hunger to Succeed with Jason Youngberg

TCF656: Hunger to Succeed with Jason Youngberg

Tom talks to Jason Youngberg of Youngberg Builders. Jason is a general contractor in Minnesota who went from negative 40 grand to making 50 grand in revenue in a year. This year, he expects to make about a million dollars. He shares the key things that helped him grow his business and the life lessons he learned along the way, which are invaluable for anyone who wants to succeed.    In this episode, we talk about…  The obstacles and challenges Jason has faced and how he overcame them to grow his business. Jason's advice for someone who thinks they can't build a successful business in a small market Mistakes Jason made as a general contractor How Jason's limiting beliefs affected his business and personal life How Jason went from negative 40 grand to making 50 grand in revenue in a year Business and personal relationships impact each other    Resources:    = Youngberg Builders: https://youngbergbuilds.com/       = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book   = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook   = Grab the Gear: https://gear.thecontractorfight.com/   = Find Us on Social Media: YouTube: https://www.youtube.com/c/TomReber   Instagram: http://thecontractorfight.com/ig   == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify
37:3124/08/2022
TCF655: The Sales Show - Naysayers

TCF655: The Sales Show - Naysayers

Are you one of those who says, “I can’t do this in my area; it wouldn’t work here,” or find it difficult to apply The Fight teachings to your business or life? Then this episode is for you. Tom and Steve discuss why self-doubt and excuses are the enemies of progress and how to overcome them so you can take action today.    In this episode, we talk about…  The root cause of your self-doubts or objections Raising your pieces to 50% and learning how to sell The success and failure of your business depend on the mindset that you bring to the business The desert analogy to survive and thrive during the recession Encouragement to charge enough money for your work   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify
32:0323/08/2022
TCF654: Monday Mojo - Build Your Brand

TCF654: Monday Mojo - Build Your Brand

Do you know building your brand is the most important thing you can do for your business? Your brand is the backbone of your business. It is more than just a logo or company name. It is how people perceive you and how they evaluate you.    Tune in as Tom shares the importance of building a powerful brand to boost your business's success and how to do it.   In this episode, Tom discusses…  The importance of building a brand and how to do it. Be proud of your efforts and grateful for the adversity that comes your way. Building a strong brand and protecting it   Resources: == Attend the Mile High Profit Summit ==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify  
06:3522/08/2022
TCF653: Friday Fails - Sales Training

TCF653: Friday Fails - Sales Training

Selling is a crucial skill for any business; some people acquire it through experience, while others by training. So, why not master it the easier way (i.e., by getting trained by an expert)? Dan discusses the importance of sales training and encourages you to join a training program to step up your sales game and get more leads.   In this episode, we talk about…   Why do some people have issues with their sales Information on the sales training programs offered by The Contractor Fight The thing that prevents some people from achieving their goals Encouragement to join a sales training to level up your sales game    Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify  
07:4219/08/2022
TCF652: Contractor Q&A - “What Are Recurring Revenues for a Painting Business?”

TCF652: Contractor Q&A - “What Are Recurring Revenues for a Painting Business?”

Tom and Dan answer your questions about doubling materials costs, setting sales goals, time blocking and time management to help you succeed at selling, recurring revenue for painting businesses, and more. They also offer a recession-proof strategy for contractors. In this episode, we talk about…  Question 1: Despite doubling the materials and labor costs, nobody has called. I am all in favor of charging more, but shouldn't we dive deeper into the numbers? You should always dive deep into your numbers. If no one's calling, that's a leads issue.  It sounds like you lack sales skills since you don't connect with people — work on that. Question 2: Do you count jobs scheduled over the phone based on bracketing in the monthly sales goal, or do only estimates approved for bigger jobs count? It all counts toward the sales goal. Set a service and construction goal, number of leads, jobs, etc. Question 3: How do time blocking and time management benefit sales? Set aside your most productive time based on your availability and leads flow, then plan your day accordingly. Time blocking and management is an activity game that leads to cash, checks, and closing deals. Question 4: What are the types of recurring revenue for a painting business? You can offer lifetime touch-ups. Provide little services just to get back on the property and in front of the customer. Communicate with them and help them identify tasks. Question 5: Should sales goals change when you're booked for two to three months? Your sales goal should be evaluated weekly. It's a production capacity question — you should always sell more than what you can produce. Don't stop selling because you're booked out (What if one of those big jobs gets postponed?) Resources:  Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob  Are you stealing money from your family because you aren’t charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Attend the Mile High Profit Summit == The...
40:3718/08/2022
TCF651: The Sales Show - Your Number One Role

TCF651: The Sales Show - Your Number One Role

Your trade is not your number one role in your business. Yes, it is a very important part of your business, but it should not be your main focus. Your number one role in your business is to be a sales professional. In this episode, Tom discusses…  Impressive ROI statistics for business owners who invest in sales training The biggest problem that is hurting contractors - Contractors don’t take sales seriously The 4 main attributes of a sales professional Ways to become a true sales professional Why you should raise your prices during a recession The high divorce rates among the contractor community - Contractors are often not present with their spouses and children Resources: == Join the COLOSSEUM SALES TRAINING ==Join other high performing contractors and coaches for live online training on the sales process. There are breakout rooms for specific trades where you will get powerful sales coaching!https://thecontractorfight.com/colosseum-sales-training   == Attend the MILE HIGH PROFIT SUMMIT==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Connect with us on FACEBOOK ==Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify
29:1916/08/2022
TCF650: Monday Mojo - Answer the Call

TCF650: Monday Mojo - Answer the Call

Do you ever hear voices inside your head that are telling you things you need to do? Every day we have the opportunity to listen to what our mind is telling us and act on it. Pay attention to the calls that come in, before it turns into a bigger problem. In this episode, Tom discusses…  A time he did not answer a phone call, and how it taught him a very valuable lesson Why you need to pay attention to the little voices in your head    Resources: == Attend the Mile High Profit Summit ==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify  
05:3815/08/2022
TCF649: The Long & Short of It - Hit Play

TCF649: The Long & Short of It - Hit Play

What is holding you back from being the best you? Tim and Greg discuss what holds them back in their day-to-day lives and offer solid advice on how to overcome the kind of obstacles that are common to most of us.  In this episode, we discuss…  How the first step to any task - the starting - is the hardest part. Overcoming thoughts of: “I don’t want to do it.” Advice for tackling daunting tasks.   Resources: == Get the FREE Contractors’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:https://thecontractorfight.com/cheap/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Share the Podcast == Apple Podcasts Spotify
07:0713/08/2022
TCF648: Friday Fails - Practice Makes Perfect

TCF648: Friday Fails - Practice Makes Perfect

Dan talks about the importance of practicing your skills in order to stay on top of your game. Learning new things is always a good idea, but it's important not to neglect the things you already know. Make sure you practice what you already know and keep it up!   In this episode, we talk about…   The importance of continuously improving your skills Not taking your skills for granted — they are diminishing A look at the two new training programs from The Fight   Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig 
08:4212/08/2022
TCF647: Contractor Q&A - “How to Get Remodeling Jobs by Door Knocking?”

TCF647: Contractor Q&A - “How to Get Remodeling Jobs by Door Knocking?”

In this episode, Tom and Dan address the question of a contractor who is losing jobs due to labor shortage and a remodeler seeking advice on how to approach homeowners by door-knocking for remodeling jobs. In this episode, we talk about…  Question 1: Due to the labor shortage, I am losing jobs. I have placed job ads but have not yet heard back. My clients seem impatient upon discovering this fact and are unwilling to wait that long for the job. On the surface, it is a labor issue, but it is really a sales issue. Make the client see yourself as their best choice by digging into their motive and utilizing their emotions. Be honest with your client about your busy schedule. Consult the client about going third-party Question 2: How should I approach homeowners to remodel their interiors when I door knock or canvass them? Door knocking will not work for a remodeler. You're unlikely to meet the right client when you knock on doors as a remodeler. The door-knocking method means you're now up against a battle where you must create interest, build rapport, and a sales opportunity against someone searching for kitchen remodeling on Google. Resources:  Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob  The fastest way to put more money in your pocket right now is to raise your gross profit. Grab our 50% Gross Profit calculator here:  http://thecontractorfight.com/50 Are you stealing money from your family because you aren’t charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
20:5811/08/2022
TCF646: Hiring Employees with Tom Droste of Estimate Rocket

TCF646: Hiring Employees with Tom Droste of Estimate Rocket

Tom’s guest today is Tom Droste of Estimate Rocket. Estimate Rocket is a software tool that helps contractors develop leads, estimate, create proposals, follow-up, invoice, and get paid. Tom and Droste talk all about what his company offers to contractors, some advice for hiring and growing your business, and much more.   In this episode, we talk about…  About Estimate Rocket and how it is a helpful tool for contractors Taking care of your customers, and employees Some indicators of when somebody should hire Seeing your employees as an investment instead of an expense.  Sales planning and profit planning Should you hire first or get work first Doubt is the number one killer of the things that we want.  The science of estimating production   Resources:    = Estimate Rocket: https://www.estimaterocket.com/    = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig     
34:2810/08/2022
TCF645: The Sales Show - How to Get Their Budget EVERY Time

TCF645: The Sales Show - How to Get Their Budget EVERY Time

Are you struggling to get your client's budget? So you're trying to sell a project to a client, but they don't want to give you their budget. Tom and Derek are here to show you how to get the client's budget without any hassle. Tune in to learn how to get the client's budget without being pushy, without being a jerk, and without being sleazy.   In this episode, we talk about…  Reasons why sometimes some clients hesitate to tell about their budget Building trust with them so they can share information with you. Getting enough information from the client so that you can give them your bracketed pricing on the project DiSC assessment (Dominance, Influence, Steadiness, and Conscientiousness) to build trust with your client Allowing your customer to share information with you as contractors. Knowing the motive and connecting with people about their reasons for buying — getting their budget will become an easy task Roleplay for how the budget discussion should go with the client   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
52:3309/08/2022
TCF644: Monday Mojo - Why You Need to Set Sales Goals

TCF644: Monday Mojo - Why You Need to Set Sales Goals

Have you been toying with the idea of setting goals for your business? If so, then you're tying your business to the wind since setting sales goals is crucial for your business's success.   Tom explains the importance of setting sales goals and how to do it. He also shares some of the best practices for setting goals and how to make sure they're achievable. In this episode, we talk about…  Reasons why you need to set sales goals: To hit your break-even revenue point It serves as a lagging indicator  It also creates momentum when you have a sales goal Some tips on setting your sales goals Resources: Most contractors in America make about $55,000 per year. That’s ridiculous. For the skills you have and the risks you take, you should make $100,000/year MINIMUM. The FOUNDATIONS program is the training you need to get there. https://thecontractorfight.com/foundations/ == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps  If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
18:3508/08/2022
TCF643: The Long & Short of It - Good deal

TCF643: The Long & Short of It - Good deal

Have you ever had a client say something to you that triggered you or made you feel like you just don't wanna be a contractor anymore? Tim and Greg talk about some of the most common phrases that clients say that trigger or annoy them and some tips on dealing with them.   In this episode, we talk about…  The things that clients have said to Tim and Greg that irritate or trigger them Responding to clients' requests for discounts and good deals The situation when the client requests that the work be done cheaply   Resources:    Greg Dempsey, GC with Stonehill Builders - https://stonehillbuilders.com/    Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/    Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time and never hear “we need to think about it” again! https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
10:1206/08/2022
TCF642: Friday Fails - One-man Show

TCF642: Friday Fails - One-man Show

If you're living in a one-man show culture, it's time to change your mind! Dan explores how the one-man show culture is not always a good thing, as well as how to break free from the one-man show culture and build a great team that can take your business to new heights.    In this episode, we talk about…   Trying to carry everything on your shoulders Cons of the one-man show culture Benefits of using task delegation for your business Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig 
07:3005/08/2022
TCF641: Contractor Q&A - “How Do I Manage My Time to Get More Leads?”

TCF641: Contractor Q&A - “How Do I Manage My Time to Get More Leads?”

Dan and Tom answer questions about getting connected with clients and what to do after obtaining their motivation for the project, as well as how to get rough estimates from clients and manage your time efficiently to get more sales leads. In this episode, we talk about…  Question 1: What do I do after I get the motive? My customer's motive is that he's building a Lakehouse to leave for his children after he passes. What do I say after I get this info? How do I connect? If you're getting that information, it sounds like you're connecting Go deeper into the motive (vertically) than you think you need to Repeat back what you heard to show that you're paying attention. Question 2: After my grandpa stepped down from our home building company, we're struggling to keep it going. I need advice on giving clients rough estimates and getting more work. During your communication with your client, discuss the purpose of the project Inquire politely about the client's budget and make a rough estimate based on it Question 3: I'm a brand new sales rep for a big building company. I've only ever built the buildings before. Where do I start networking, and how do I manage my time most efficiently to get leads in sales? List your influencers, such as architects, designers, realtors, and home inspectors, and build relationships with them. Make some personal videos introducing yourself to your company's old customers or leads Make use of social media Resources:  Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob  Are you stealing money from your family because you aren’t charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig...
20:4604/08/2022
TCF640: Utilizing Technology to Manage Your Construction Business with Eric Fortenberry of JobTread

TCF640: Utilizing Technology to Manage Your Construction Business with Eric Fortenberry of JobTread

Looking for new and efficient ways to manage your construction business? Listen in as Tom talks to Eric Fortenberry from JobTread about how you can automate your construction business with JobTread, a construction management software.    In this episode, we talk about…  Things that make Mile High Profit Summit different from other construction industry events About JobTread, why Eric started it, and how it helps contractors Tools of JobTread: The ability for the customers to make selections and the budgeting tool for making your budget for any job  Roadblocks or obstacles to a contractor using a system like JobTread About the user conference feature of JobTread   Resources:    = JobTread: http://thecontractorfight.com/jobtread   = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig
28:0803/08/2022
TCF639: The Sales Show - Key Business Principles

TCF639: The Sales Show - Key Business Principles

Steve talks about his background, upbringing, attitude toward money while growing up, accomplishments, and the two important business principles he learned through his experiences that will help you establish a successful business.   In this episode, we talk about…  Steve’s backstory and his mindset about money while growing up About his first business, which he grew to become a multimillion-dollar company Charge 50% as a profit margin — the biggest and the best thing he learned about business The mistakes he made and lessons he learned during the initial years of business   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
15:2102/08/2022
TCF638: Monday Mojo - Easy Rarely Creates Memories

TCF638: Monday Mojo - Easy Rarely Creates Memories

Good life does not come to those who wait or try to find an easier path to success — success comes from hard work, not shortcuts. Tom challenges you to take the hard road rather than looking for the easy way out or waiting for success to find you.   In this episode, we talk about…  There are no stories being told about the easy road.  Hard work is what leads to success, not shortcuts Create memories that will last a lifetime Resources:   == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps    If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
05:5301/08/2022
TCF637: The Long & Short of It - Flim Flam

TCF637: The Long & Short of It - Flim Flam

Tim and Greg talk about the flim-flam game, the shell game. They discuss how to navigate the situation when a client starts micromanaging your employees on-site and starts turning them against you. In this episode, we talk about…  How can we navigate a tricky prospect The situation when a client starts micromanaging your employees on the site   Resources:   Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/  Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time and never hear “we need to think about it” again!https://thecontractorfight.com/cheap/  == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig 
08:3430/07/2022
TCF636: Friday Fails - Disruptive Marketing

TCF636: Friday Fails - Disruptive Marketing

Nowadays, marketing is more than just a one-way conversation with your customers. To attract potential clients, you have to change your strategy, and one way to do that is to do something disruptive. Dan shares the marketing tactic that will allow you to reach more people and generate leads.   In this episode, we talk about…   Being unique in your marketing  The idea of disruptive marketing Making yourself more identifiable and more unique in the marketplace Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig
08:1229/07/2022
TCF635: Why You Need to Charge More with Steve Burnett

TCF635: Why You Need to Charge More with Steve Burnett

Tom spoke with Steve Burnett of Paintly, a Detroit-based painting contractor. During their conversation, they discussed everything from profit to experience to how The Contractor Fight community helped him overcome his limiting beliefs, and also what strange things they found during their work.   In this episode, we talk about…  Contractors should not be afraid to admit they don't know everything  Recognizing that maybe there is a better way to do things instead of defending your misery or position. Having confidence in what you're charging Tips for knowing your numbers  How did he overcome his limiting belief that he does not measure up to others Using experience as a key to scaling your business Reasons why contractors need to charge more The craziest things he has seen on the job site Checking the background of anyone you hire   Resources:    = Paintly: https://www.paintly.co/      = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig
48:2527/07/2022
TCF633: The Sales Show - Likability

TCF633: The Sales Show - Likability

Does being likable lead to more sales? Is likability overrated in sales? It certainly helps to be likable in order to make a sale, but is being likable enough to close the deal? Tom, Steve, and Derek discuss the role likability plays in making a sale and why likability is overrated in sales.   In this episode, we talk about…  What being a likable salesperson means Some examples of when customers cancel a deal due to an unlikable salesperson Characteristics that make a salesperson likable. How being likable helps you in getting hired Instances when Tom, Steve and Derek were told they were likable but didn't get the job Likability versus your knowledge  Some selling tips and advice   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) ==https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
28:2926/07/2022
TCF634: Contractor Q&A: “How to Get Unit Rates from Subs Quickly?”

TCF634: Contractor Q&A: “How to Get Unit Rates from Subs Quickly?”

Tom and Dan answer your questions about marketing, determining how much to spend on advertising if you're behind on your bills, getting unit rates from subs quickly, and when to follow up after receiving leads. In this episode, we talk about…  Question 1: How do you decide how much to spend on advertising? I don't have a ton of leads coming in, and I'm behind on bills. Invest as much as you can afford, and track it. You're not running your business properly if you are behind on bills as a home improvement contractor. If you do not have the money to invest in your marketing, you put in sweat and time as equity. Build your brand — it doesn't cost a thing other than your time. Question 2: What is the best way to get unit rates from subs without waiting weeks? Help them in growing their business, understanding their numbers, etc Tell them a base pricing, and see how things go. Question 3: What's the best time to call a prospect after receiving a lead from your website? Time kills deals — the best time to call is right now If they've reached out to you, put them in your sales process. Resources:  Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob  Are you stealing money from your family because you aren’t charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50 == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
25:1926/07/2022
TCF632: Monday Mojo - Poor Personal Representation

TCF632: Monday Mojo - Poor Personal Representation

If you are lacking success despite your good work and are unable to sell more, it may be because of your Poor Personal Representation — Your personal appearance is driving your clients away from you and making them choose your competitors instead. Tom discusses the importance of personal representation in business and how it can affect your sales.   In this episode, we talk about…  Your Poor Personal Representation is keeping you from making sales Taking time to present yourself in a way that is professional, polished, and trustworthy.  Improving your personal representation   Resources:   == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps    If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
07:0125/07/2022
TCF631: Friday Fails - Power of Mind

TCF631: Friday Fails - Power of Mind

Learning how to harness the power of your mind to achieve your goals is one of the first steps to success! In order to achieve success in your life, your mind is an invaluable tool, and Dan is here to explain how to use your mind effectively.   In this episode, we talk about…   Utilizing the power of your mind Limiting beliefs are preventing you from achieving success Taking your business to the next level with the right mindset   Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig
08:4922/07/2022
TCF630: Contractor Q&A - “How to Give Bonuses and Raises Without Causing Jealousy?”

TCF630: Contractor Q&A - “How to Give Bonuses and Raises Without Causing Jealousy?”

Tom and Sunny address your questions about getting business capital as a new business, expanding and marketing your business, as well as giving bonuses, raises, and job evaluations without hurting or causing jealousy among other employees.   In this episode, we talk about…    Question 1: I'm planning to expand my business into five markets in 3 states over the next years. What is the best way to advertise in each market? Identify your ideal client and dial in your marketing Instead of focusing on multiple locations, concentrate on one   Question 2: How do I get business capital as a new business?  Your customer is your bank — grow and fund your business with OPM (Other People's Money)  Reinvest your profits into your business to build your brand, get equipments, etc. You are not profitable enough if you don't have the cash to reinvest into the business.    Question 3: How to implement bonuses and raises without hurting or making the other team members jealous? It depends on your company's culture Give them a raise when they meet certain criteria  If you're offering a bonus, you have to offer it to everyone   Resources:  Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show.   Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob    Are you stealing money from your family because you aren’t charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50   == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
24:1621/07/2022
TCF629: Customer Service Outsourcing with Michelle Myers of Pink Callers

TCF629: Customer Service Outsourcing with Michelle Myers of Pink Callers

Today’s guest on the show is Michelle Myers, founder of Pink Callers. Pink Callers is an administrative support solution that assigns CSR (Customer Service Rockstars) to support your business remotely. Their service helps you manage calls, emails, chats, CRMs, etc., as well as schedule sales appointments.   In this episode, we talk about…  About Pink Callers and how it helps you grow your business The difference between traditional answering service and the service provided by Pink Callers  Clients who Pink Callers would like to work with Tips for contractors on running their businesses efficiently The amount of time it takes a CSR to manage your customer service   Resources:    = Pink Callers: https://thecontractorfight.com/pink    = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig 
26:4620/07/2022
TCF628: The Sales Show - Roleplaying

TCF628: The Sales Show - Roleplaying

Tom and Steve discuss the importance of roleplaying in your sales process and how it can help you sell more. Learn how to use roleplaying to make your communication with the client smoother and close more deals.    In this episode, we talk about…  Common mistakes people make while trying to sell The difference between being pushy and aggressive and being assertive The right way to communicate with the clients How does the customer want to be treated Roleplay of how a conversation with a client should go   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
20:0319/07/2022
TCF627: Monday Mojo - Getting Better

TCF627: Monday Mojo - Getting Better

A little progress every day adds up to big results! Tom encourages you to live life mindfully, be intentional about the moments you have, and strive to become better every day.   In this episode, we talk about…  Taking action every day to improve yourself The things Tom does every day that helps him to grow Never wasting a moment Resources:   == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps    If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
07:0418/07/2022
TCF626: The Long & Short of It - Life Constructed

TCF626: The Long & Short of It - Life Constructed

Tim and Nicole introduce Life Constructed Podcast — the first podcast hosted by a female within The Contractor Fight. The podcast will offer great insights from people working in the construction and trades industry on how to become better leaders, business owners, etc.   In this episode, we talk about…  The fundamental insight coaching that Nicole provides An overview of The Life Constructed Podcast  Essential Insights Assessment Tool and how it helps you develop personally and professionally   Resources:    Greg Dempsey, GC with Stonehill Builders - https://stonehillbuilders.com/    Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/    Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time and never hear “we need to think about it” again! https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig
12:2616/07/2022
TCF625: Friday Fails - Trust Your Gut

TCF625: Friday Fails - Trust Your Gut

Intuition is something we all have, but not everyone listens to it or chooses to listen to it! Dan talks about following your gut and knowing your limitations.   In this episode, we talk about…   Bad decisions Dan made because he didn't follow his instincts Trusting your gut while making important decisions   Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig 
06:5215/07/2022
TCF624: Contractor Q&A: “How to create a great company culture and maintain it?”

TCF624: Contractor Q&A: “How to create a great company culture and maintain it?”

Sunny and Tom answer your questions about generating leads without social media, priorities for a company with less than 1.5 million in revenue, and how to build a great company culture and maintain it.   Question1: How to generate leads effectively without social media? Have a good website that answers all your customers' questions and talks about pricing etc Produce a lot of relevant and search engine-friendly content Develop relationships with local influencers Put yourself in front of people — pound the phones and the pavement Question 2: What are the most important priorities for a company with revenues under 1.5 million? Do a great job on every single project regardless of how much money you're making The capital that you need to build your business is happy customers - they'll refer you, give reviews, etc   Question 3: How do you build a great culture and keep it alive once you've created it? Have a clear vision of how you want to show up in the world as a company Set the standard, and be the example for others to follow Communicate the core values of the company to your team Be firm but fair Reward the behavior you want more of   Resources:  Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try to answer them on an upcoming show.   Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob    Are you stealing money from your family because you aren’t charging enough for your services? Discover what you SHOULD be charging. Download our 50% Gross Profit cheat sheet: https://thecontractorfight.com/50   == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig 
22:5714/07/2022
TCF623: Transitioning the Business with John Capozzi

TCF623: Transitioning the Business with John Capozzi

Tom talks with John Capozzi of Remodeling Wizards of Maryland, a remodeler in Maryland who is currently in transitioning phase of his business. Before joining the contracting industry, he worked as the vice president of a multi-million dollar company in the food service industry.    In this episode, we talk about…  How did John end up in the contracting industry when he was already running a multi-billion dollar food service company John's learnings from working in the food service industry that he applies to his contracting business The challenges of transitioning a business Recession-related lessons for people who have never been through one Turning a business over to a family member Advice to someone who is younger and sees things differently and approaches it with an elder   Resources:    = Remodeling Wizards of Maryland: https://remodelingwizardsofmaryland.com/     = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig 
34:2213/07/2022
TCF622: The Sales Show - Give Attention to What You Want More

TCF622: The Sales Show - Give Attention to What You Want More

“Where your attention goes, energy flows, and results show.” Tom and Derek share with you how to get what you want by giving your attention to what you want more.    In this episode, we talk about…  Giving attention to the things that you want more The analogy of parking space to explain how your attention affects your results Advice for people whose sales are suffering Typical mistakes made by most contractors or salespeople The rewards system to make progress Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
31:5212/07/2022
TCF621: Monday Mojo - Drop the Leash

TCF621: Monday Mojo - Drop the Leash

Is there anything you are holding back, anything you are not letting go of? By limiting something in your life, you're limiting the impact and potential growth you can have. Tom encourages you to let go of the things you're holding back and live unafraid.   In this episode, we talk about…  Limiting something in your life limits your potential growth Letting go of the thing you've been holding onto Stop holding back, live unafraid, and win the moments Resources:   == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps    If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
05:2911/07/2022
TCF620: The Long & Short of It - Let Me See Your Ruler

TCF620: The Long & Short of It - Let Me See Your Ruler

Comparison is a toxic habit we all do that will never lead us to a happy place — comparison is the thief of joy! Tim and Greg talk about what comparing yourself to others does to your mind and how you can reframe it. In this episode, we talk about…  The habit of comparison is toxic Rather than comparing yourself to others, let others compare themselves to you  Doing what's best for you in your life. Resources:  Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/  Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time and never hear “we need to think about it” again!https://thecontractorfight.com/cheap/  == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig
08:1009/07/2022
TCF619: Friday Fails - Onboarding Process

TCF619: Friday Fails - Onboarding Process

Are you having difficulty in hiring? Are you facing problems with new hires? There may be a problem with your onboarding process that needs some more attention.   Dan shares with you how to properly onboard new hires with your company. Listen and learn how to make them feel at home, successful, and fulfilled.   In this episode, we talk about…  How to conduct an onboarding process Common mistakes people make during the onboarding process The right way to do onboarding   Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig 
08:0608/07/2022
TCF618: Turning Drawings into Quotes and Deals with Justin Judy of ArcSite

TCF618: Turning Drawings into Quotes and Deals with Justin Judy of ArcSite

Tom had a conversation with Justin Judy of ArcSite, one of the sponsors of the Mile High-Profit Summit 2022. ArcSite is a drawing software that helps you calculate materials and other things you need. It's easy to use, saves time, and helps you to close more deals.   In this episode, we talk about…  Using ArcSite to grow your business The people who can benefit from ArcSite and the ones who are not suited to it Some tips to help you win more in the next 18 months Making the sales process easy for the customer Resources:    = ArcSite: https://thecontractorfight.com/arcsite     = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig
17:0906/07/2022
TCF617: The Sales Show - Your Emotional State Impacts Your Sales

TCF617: The Sales Show - Your Emotional State Impacts Your Sales

It's not just the customer's mood that affects sales; it's also your emotional state that has a significant effect on closing the deal. Derek talks about how your emotions impact your sales when you're feeling low. Listen and learn how you can change your state so that you can avoid losing deals and start increasing your sales.   In this episode, we talk about…  Impact of your emotional state on your sales process Some sales tips and tricks to improve your sales game Using Shin-fu to hone your sales skills Managing your emotions to increase your sales Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
15:0605/07/2022
TCF616: Monday Mojo - Join the Freedom Revolution

TCF616: Monday Mojo - Join the Freedom Revolution

As the nation celebrates Independence Day, Tom invites you to join the revolution that will end the disrespect, poverty, and unhappiness of contractors. He urges you to step up and take steps towards your freedom today!   In this episode, we talk about…  To stop facing the abuse and oppression at the hands of oneself Taking the right actions for your freedom, wealth, and happiness Stop being disrespected and impoverished   Resources:   == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps    If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig
07:0304/07/2022
TCF615: The Long & Short of It - Are We There Yet?

TCF615: The Long & Short of It - Are We There Yet?

How do you know when you're there? How do you know when you're not there? Do you have a checkpoint? Tim and Greg are here to tell you that you have a long way to go in your life, and the best way to keep moving forward is to set goals and reassess and move the goal post every time you can. In this episode, we talk about…  Setting goals, reevaluating, and repositioning them to make progress Chasing greatness to get better Keep pushing yourself, so you don't end up stagnant   Resources:   Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/  Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time and never hear “we need to think about it” again!https://thecontractorfight.com/cheap/  == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig 
09:3002/07/2022
TCF614: Friday Fails - Customer Conflicts

TCF614: Friday Fails - Customer Conflicts

Have you ever been in a conflict with a client? If so, how did you handle it? Dan discusses customer conflicts and explains his three-point system to turn customer conflicts into win-win situations.   In this episode, we talk about…  Reasons why some contractors are treated poorly when they have a dispute with a customer  Three methods that can help defuse a conflict with a homeowner: Showing empathy — listen to them, make them feel important, and understand their pain Negotiating and coming to a resolution Having confidence in yourself    Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig 
07:2801/07/2022
TCF613: Storytelling in Marketing with Logan Shinholser of Contractor Growth Network

TCF613: Storytelling in Marketing with Logan Shinholser of Contractor Growth Network

Whether it's a TV commercial, a social media post, or a blog post, telling the right story can make all the difference in building your brand. In this episode, Tom talks with Logan Shinholser of Contractor Growth Network about how to identify your brand's story and tell it effectively with your marketing.   In this episode, we talk about…  Logan's definition of brand and his approach to building a brand Some branding and marketing strategies Being intentional about the story you want to be told about your company and reverse engineering that Telling the right story in your marketing Ways to tell your most compelling brand story Tip for people who want to win more in their business in the next 18 months Resources:  = Contractor Growth Network - Marketing for Contractors: https://thecontractorfight.com/cgn    = Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground     = The profit you earn starts with the stories you tell.  Most contractors will never build their empire because they're telling the WRONG stories. Join us this September in Denver, and learn how to control your story and your profit. https://thecontractorfight.com/mhps  = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book  = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook  = Grab the Gear: https://gear.thecontractorfight.com/  = Find Us on Social Media:  YouTube: https://www.youtube.com/c/TomReber  Instagram: http://thecontractorfight.com/ig
26:3329/06/2022