This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

This week we explore the varying and exciting role of being a Generalist Marketer.  My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you.  Anne Janzer guests, hosted by Kiran Kapur.

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire. Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford.  But how do you market a deeply traditional product in the 21st Century.  We went to find out!

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.

Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?! This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.

This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.

Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing.  Hosted by Kiran Kapur.

Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'.  Kiran Kapur and Charles Nixon host.

This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words.  She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!

This week, we have some REALLY helpful advice on preparing and executing the perfect job interview.  My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.

This week, in response to a question from a listener, we find out where our college tutors go for their news and information.  Listen in for some great sources which definitely deserve a look!

This week we look at how to increase your online sales and conversions.  My guest is Richard Kendrick of Arboreal Marketing.

Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.

This week we delve into the world of Market Research to explore its value to marketers.  My guest is Clare Otridge of Grounded Research.

This week our Opinionated Marketers discuss the surge pricing phenomenon.  We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand.  Kiran Kapur and Charles Nixon host.

This week our Opinionated Marketers discuss IKEA's new business model.  Hosted by Kiran Kapur and Charles Nixon.

This week our Opinionated Marketers rue the closure of Ted Baker's UK stores.

Among other topics of discussion, this week our Opinionated Marketers have finally found TWO items on your shopping list that are getting cheaper!  Charles Nixon and Kiran Kapur host.

This week our Opinionated Marketers discuss the latest wardrobe must have: ROBOTIC PANTS (!)

This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved.  Rossie Stone of Dekko comics joins Kiran Kapur.

This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.

This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers. 

CGI plays a key role in marketing but, as Faruk Heplevent explains, if it's done well - you don't really see it!  Faruk of TheScope.studio is our guest on this episode of the podcast.

Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.

This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin.  We take a deep dive into the world of book publishing, how you market your product and how the product can vary from one country to another.

This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England.  We explain what performance marketing is, how it works, and how to use it most effectively.

Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.  

This week we're joined by Claire Ferreira of the Mums in Marketing community.  We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world! 

Can a business do well - by doing good?  This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.  

What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common?  More than you might think!  This week we discuss humour in marketing with David McGee.   (To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote) 

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.  From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

This week we have a PR masterclass for you.  Our guest is Laima Butrimaite of Gallium Ventures.

This week our Opinionated Marketers discuss three new consumer trends.

This week we explore the world of Corporate Storytelling.  What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.

This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election. 

This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question:  "How can marketing illustrate it's value to business'.  With Kiran Kapur and Jaspar Robertson.

This week our Opinionated Marketers discuss 'Swiftonomics' and the new Apple advert that's had everyone talking...

As we continue our journey through marketing in different industries, this week we look at charities, our guest is Simon Judd of East Anglian Air Ambulance. We discuss the sheer range of marketing products that they use to raise funds, and spotlight the method that brings them 90% of their revenue!

Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.

This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.  

This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'.  We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one.  Kiran Kapur hosts.

This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.  

This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base.  Kiran Kapur and Charles Nixon discuss.