This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica. Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo

This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’.  He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.

This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job.  Essential listening for anyone in an apprenticeship, or about to start work for the first time.

This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.

As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.  We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.  Kiran Kapur and Thomas McAlinden discuss.

In a new sub-series, our Opinionated Marketers look at Growth Opportunities.  This week, everything from the pet market to climate change comes under the microscope.  Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.

This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral.  We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.

Is there just a chance you're spending too much time on Linkedin?  Opinionated Marketer Charles Nixon thinks so!

Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset.  Alan Anstead guests.

It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon.  She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.

As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed?  Kiran Kapur and Charles Nixon discuss.

As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union. 

This week we look at the increasing importance of audience segmentation for marketers.

This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.  

Inspired by a listener question - this week we discuss all things creativity.  How do you get your best ideas?  Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.  

This week, our Opinionated Marketers reflect on two positive new stories.

This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.   Hosted by Kiran Kapur of Cambridge Marketing College

For our first episode of Opinionated Marketers in 2024, we asked Kiran Kapur and Charles Nixon of Cambridge Marketing College to make their predictions for the year ahead.  We touch on supply chains, shortages and elections.

This week, with a little bit of help from Winnie the Pooh, we remind marketers the importance of fact checking! 

In our final podcast of 2023, we look back at the most-listened to episodes of the year AND set you a little Christmas Quiz. From the entire Cambridge Marketing College team, we wish you a peaceful festive season.

At the start of this year, our Opinionated Marketers made predictions for 2023.  How many came true?  Listen to find out!

This week, in response to a listener question, our Opinionated Marketers reveal where THEY get their news.

This week my guest is Jarod Spiewak - an SEO expert and consultant - and we're in the world of Google Ads.  We discuss the four main Google ad networks, why vanity metrics are dangerous and much much more.

It's fair to say one of our Opinionated Marketers was keener on this topic than the other! Kiran Kapur and Charles Nixon discuss this year's offerings.  Further reading here:  https://www.marketingweek.com/christmas-blog-2023/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=35267817&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945

This week, in our very occasional series of Marketing Acronyms, we move onto D!  We explain Distribution, Directional Policy Matrix and DRIP theory.

This week our Opinionated Marketers reflect on Green Consciousness in the news.

This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders.  In this episode we'll find out what they are and how you can influence them.

This week our Opinionated Marketers discuss why now is the time to familiarise yourself with AI.

This week's guest is Tim Mahoney - an expert in apprenticeships and early stage careers in multiple industries and sectors.  We discuss how the process of applying for an apprenticeship works (and where you can find them) - as well as giving practical, helpful advice for securing that first or next job in your career!

Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now?  Our Opinionated Marketers discuss.

This week, by request, we discuss marketing models.  We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast.  Enjoy!

This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology.  They discuss the need for clarity in marketing communications, and why we NEED simplicity.

This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove.  We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.  

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. This week we continue with S- and Social.  Kiran Kapur and Charles Nixon discuss.

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. S is for Social.  Kiran Kapur and Charles Nixon discuss.

This week we're talking about retention marketing, and my guest is Tobi Chapman - founder of EverBoost who are specialists in this area.  We discuss everything from automated marketing to flows and sequences, before ending on ChatGPT.

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. P is for Political - so what's going on in politics for marketers today?  Kiran Kapur and Charles Nixon discuss.

This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.

This week we discuss two recent phenomena: shrinkflation and skimpflation.  We'll explain what they both are, and why they might not necessarily be such a bad thing.  Kiran Kapur and Charles Nixon host.

This week, Kiran Kapur is joined by Miranda Rennie and Jane Bellard of Weir: The Agency - the UK's water saving experts. We discuss the COM-B model for behaviour change, discover what 'Nudge Theory' is and look at EAST cards too.

This week, Charlotte Lestienne and Kiran Kapur discuss the tricky topic of Redundancy.  The podcast includes useful tips on what to do if you're made redundant, and how to make the most of new opportunities. The podcast is now visualised: you can watch and subscribe here! https://www.youtube.com/playlist?list=PLBTWp396x2qbtijM0SeqONXT07dhwcGBf 

This week my guest is Mickie Kennedy - CEO of eReleases - discussing the power of PR. He says "Media Coverage is KING!"  We'll touch on how to write a KILLER Press Release, how to create a Media Message and how a simple survey can amplify your brand.  

This week, we discuss how you market very niche product. My guest is Hannah Cox: her company, HC Technical Consulting and Contracting Services, provide technical coatings to to commercial and industrial partners across the UK.   It's a fascinating insight into a business that started at a kitchen table!

This week my guest is Matt Hughes - King of Video, discussing why you and your business should be using video as part of your marketing mix. We discuss the power of Youtube, how you produce the best content, how long your videos should be, and how to get started.

This week's podcast is a masterclass on closing deals and securing business.  My guest is James Church, author of 'Investable Entrepreneur' and Co-Founder of a company called Robot Mascot. James talks us through five steps to success,  why some people find closing so difficult, and what we can learn from Donald Trump!

This week we talk about marketing within the Animal Health Industry.  My guest, Laurie Warren, explains the various marketing roles that exist in this field, the similarities between Animal and Human health, and how to find yourself an opportunity.

This week we look at how you market a city and it's night time offering.  My guest is Natalie Cargill of Cambridge BID (Business Improvement District).  We discuss how to market a destination, how the channels are different depending on the audience, and how the marketing techniques are changing.

This week we discuss Sustainability and Business Strategy.  We'll find out how a company develops its sustainability strategy, why it's important to have one, and how it can help grow the business as a whole.  My guest is Victoria Hartley, a sustainability specialist with over 20 years experience in the area.

This week we lift the lid on the marketing role of a professional sports team and, specifically, professional football. My guest is Dan Bronowsky, Head of Communications at Cambridge United.