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Rachel Erickson
Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you’ll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel’s big emphasis on proper techniques, sustainable practices and business clarity will be sure to help you create loyal customers who happily purchase from you again and again. Make sure you follow this podcast so you don’t miss a single episode if you’re running your own apparel business or looking to start!
Total 91 episodes
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Chasing Revenue vs. Chasing Consistency

Chasing Revenue vs. Chasing Consistency

Chasing Revenue vs. Chasing Consistency In this episode, Rachel is aiming to shift focus from immediate revenue to long-term stability through consistency and tips on how to modify your approach. After her experience with hiring a bookkeeper and seeing how they transformed her financial management views, it helped Rachel gain perspective and remain positive, even if revenue targets for 2024 remain unmet. Laying a rock-solid foundation is crucial for achieving future success. We also touch on the impact of patience and routine tasks that we do every day and how these tasks are actually what set us up for true success in the long run. Rachel provides tips for organizing roles and responsibilities as well as how analyzing data can enhance business operations. By shifting your mindset from chasing revenue to chasing consistency, your apparel brand will have a better chance to flourish in the industry. In this episode, you’ll hear: -Rachel opens up about not hitting her financial goals for this year. -It takes time to lay a good foundation for your business. -It's the work you don't want to do daily that moves the needle forward. -Keys to focus on: Clearly defining team roles and data analytics.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   
18:5321/11/2024
Behind the Scenes of Life As A Design Director with Megan Krajco

Behind the Scenes of Life As A Design Director with Megan Krajco

Behind the Scenes of Life As A Design Director with Megan Krajco In this episode, Rachel connects with Megan Krajco as she navigates her brand new role for Paka as a Design Director. Megan shares her nearly two-decade journey from an intern at Garnet Hill to a design director role, offering just a snapshot of the wisdom she’s gained along the way. Megan's self-direction and perseverance played a pivotal role in her growth through the ranks. From marketing insights to merchandising strategies, her extensive experience with small to mid-sized brands has equipped her with a holistic view of the industry. Megan emphasizes the power of networking, continuous learning, and the invaluable support of industry connections, all of which are essential for anyone looking to craft a thriving career in fashion. We also touch on the essential role of mentorship and leadership development in shaping a successful professional path. Explore Megan's thoughts on the impact of supportive versus stifling managers and the importance of maintaining a positive attitude amidst challenges. This episode offers an enlightening discussion that focuses on the intersection of creativity and business acumen in the apparel world.    In this episode, you’ll hear: -Megan’s journey into the apparel industry and her self-guided approach to gaining traction in her career. -Learning to take the ego out is key! -Working with small startups allows opportunity for testing theories and creating an iconic look for the brand. -What you do will always affect someone else - you become a better designer when you understand the process along the lifecycle of a garment. We can’t wait to hear what you think of this episode! Connect with Megan: LinkedIn: https://www.linkedin.com/in/meganakrajco/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   
24:1114/11/2024
California’s New Legislation for Apparel Sustainability

California’s New Legislation for Apparel Sustainability

California’s New Legislation for Apparel Sustainability In this episode, Rachel is getting into the nitty gritty about California’s new legislation coming into place that focuses on apparel sustainability, AB 347 and SB 707.. These regulations are not just another legal hurdle but a driving force compelling brands to rethink their materials and processes, particularly in reducing reliance on harmful PFAS (forever chemicals). European precedents have actually been pushing the U.S. to adapt swiftly for years now and we’re examining the innovations emerging from this challenge and the industry's race to maintain product quality without compromising on these new environmental standards. Rachel breaks down all of the information she has received and goes into detail, helping us to understand what some of the terminology really means.  We also focus a bit more on the potential of SB 707 in addressing textile waste. It’s not just about recycling but about building a sustainable framework for the future. We'll dissect how SB 707 is paving the way by encouraging community involvement and innovation in garment recycling. Perfection does not exist though and Rachel is sharing what her personal concerns are regarding the recycling of particular types of goods.   For more information about the new legislation, please visit http://www.californiaoutdoor.org/.     In this episode, you’ll hear:   -What exactly are PFAS? -How does the fashion industry use PFAS and what the industry is doing to lessen the use of these forever chemicals. -Why you need to take action NOW. -Detailed breakdown of each bill and the concerns Rachel has about future recycling plans.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   
30:2907/11/2024
Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery

Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery

Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery In this episode, Rachel is chatting with Kelly Slattery, the visionary co-founder of Barely Canadian, who is sharing insights from her journey on establishing a brand with a heartfelt mission. Cozy apparel is only part of the story as Kelly forges a brighter future for youth in the foster care system. Through her nonprofit, Fosterpreneur, she empowers youth to build their own brands and secure stable futures, all while instilling the values of gratitude and positivity that are foundational to her life and work. Barely Canadian's commitment to using high-quality materials and maintaining high standards sets it apart, even attracting partnerships with major retailers like Neiman Marcus. Kelly's dedication extends beyond business as she fosters and mentors youth, and builds community networks like "Power Ladies" to support women in Los Angeles. Her motto, “the more we give, the more we get back” is a testament to how this episode highlights the power of community, emphasizing how these connections can drive both personal and professional growth.   More about Barely Canadian: Barely Canadian is a family business that creates insanely soft sweaters, hoodies, onesies, sunsies, smittens, and other comfy apparel and accessories to keep you cozy, feeling at home, and layered in color, love and acceptance. Having both fostered and adopted from foster care, we are passionate about our mission to continue to serve foster youth, and to share the gifts these deserving and brilliant kids bring to our world. Barely Canadian is all about giving back through extreme softness. We're redefining premium apparel and accessories by combining unbeatable softness, sheer luxury, and sustainable practices. We locally source and craft our garments and accessories from unbelievably soft, sustainable materials that leave you feeling as good as you look. But here's the exciting part: we don't just offer pre-made pieces! We invite you to be part of the creative process, infusing your unique branding and style into our high-quality, custom creations.   In this episode, you’ll hear: -The mission behind the brand, Barely Canadian. -Always be kind, even when something has gone wrong. -How the chosen fabric for the brand embodies the mission of comfort and empathy. -Mistakes Kelly has made in her business, but always keeping in mind - there’s always an answer. We can’t wait to hear what you think of this episode!  Connect with Barely Canadian: IG: https://www.instagram.com/barelycanadian/ Website: https://barelycanadian.com/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
28:5731/10/2024
Our Community Asked, We Have Answers!  Unmarked Street Q&A with Rachel

Our Community Asked, We Have Answers!  Unmarked Street Q&A with Rachel

Our Community Asked, We Have Answers!  Unmarked Street Q&A with Rachel In this episode, Rachel addresses the questions asked by those in the Unmarked Street community like, How has Unmarked Street grown so fast, How have we gotten to 15,000 Instagram followers, and so much more! First, it’s important to know that personal definitions of success can vary greatly.  Rachel shares her initial vision of achieving a steady five-figure monthly income and how this mindset, inspired by witnessing other success stories, propelled our company forward.   Rachel answers each question in detail and drops invaluable knowledge about how managing your money mindset is so impactful, why podcasting makes the most sense given Rachel’s personality, and how learning to “get over it” when it comes to being on camera really helped nip insecurities right in the bud. Also, learn how our commitment to exceeding client expectations, authenticity, and a holistic approach to services has fostered strong relationships and community growth.   In this episode, you’ll hear: -Success looks different to everyone - we’re just getting started. -Learn to manage your money mentality. -Engagement is key for Instagram growth. -Learning to get over your insecurities on camera is essential for not just podcasting, but for the success of your business.   We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   
27:5724/10/2024
Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano

Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano

Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano In this episode, Rachel sits down for a fascinating conversation with Mallory Ottariano about her unexpected journey into fashion entrepreneurship and the creation of her brand, Youer.. From dreaming of architecture to finding her true calling in design, Mallory’s story is one of creativity, resilience, and innovation. She recounts her beginnings with a simple Etsy shop and the eventual evolution of her previous brand, Kind Apparel, ultimately leading to the creation of Youer. Her journey is filled with passion and the determination to ultimately make it work, no matter what it took. In the early days of the pandemic, Mallory faced overwhelming supply chain disruptions, like many, that threatened the very survival of her business. This episode details her struggle to maintain production, operate from a basement, and even code a crowdfunding page from scratch. Through incredible perseverance, she successfully rebranded her business and pivoted to in-house production, setting the stage for a triumphant product launch that would change the trajectory of her business as she knows it. We also explore the unique marketing strategies that have set Youer apart, including an annual treasure hunt event and various other marketing tactics. Mallory’s approach to being the face of her brand, her engaging social media presence, and her carefully-crafted content make her a must-follow and stand-out in the community of apparel.   More about Youer: In 2012 I was fresh out of architecture school and looking to keep a creative outlet alive so I bought a $100 serger (a sweet sewing machine) on eBay and started sewing clothes in my parents basement (like, the closet where the Christmas decorations are stored part of the basement) to sell on Etsy. My mom found a great free table on the side of the road and loaded it on to the roof of her ’98 Subaru and that was my work station. My materials were thrift store clothes that I would spend hours shopping for and cutting up to sew into really wacky things that were colorful and weird and one of a kind.     In this episode, you’ll hear: -Mallory’s incredible journey that led to her starting her brands. -The tough journey through the pandemic and the one product launch that turned everything around. -Some of the biggest obstacles in manufacturing in the US, particularly from a remote location in Montana. -The marketing advice Mallory did not take that ultimately worked out for the better. We can’t wait to hear what you think of this episode! Connect with Youer: IG: @shopyouer Website: https://www.shopyouer.com/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   
28:5617/10/2024
Don’t Make This Mistake!  The Importance of Product Ownership

Don’t Make This Mistake!  The Importance of Product Ownership

Don’t Make This Mistake!  The Importance of Product Ownership In this episode, Rachel is getting really passionate about the possibility of making one huge mistake…not taking ownership of your products in your apparel brand. In Rachel’s 20+ years of experience in the apparel industry, she’s seen and heard it all. She shares real-life stories and recent client calls that demonstrate how skipping certain steps can compromise your product's quality and jeopardize your brand's future. From production mishaps to changing vendors, she goes deep in explaining the significant dangers and highlights why it’s important to retain control over your tech packs, patterns, and materials to ensure consistency, customer loyalty, and brand survival.   In this episode, you’ll hear: -A lot of start-ups are developing product through their manufacturers - why this is a HUGE mistake. -At some point, you will need to diversify your sourcing base. -A real-life example of what can go wrong and what can happen when there’s a mishap with your factory. -Why it’s important to own your tech packs and patterns and how this helps you in the future.   We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
14:2710/10/2024
How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave

How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave

How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave In today’s episode, Rachel has the pleasure of welcoming Crystal Cave, former celebrity stylist and entrepreneur to the podcast! Crystal is a third-generation entrepreneur with an impressive lineage in the apparel and retail world. From her grandfather's trailblazing efforts in the music industry to her own early achievements, Crystal's story is a masterclass in innovation and perseverance. Along her storied path, Crystal created Poppy Row, one of the pioneering size-inclusive apparel brands. Through candid stories about managing the brand, coping with a head injury, and navigating a health diagnosis, Crystal shares how coaching and faith have helped her use style as a tool for empowerment. We then tackle the complexities of running a size-inclusive fashion brand, touching on financial pressures, critical feedback, and market realities. Plus, get a sneak peek into the 7-Day Challenge that The Product Visionary is hosting!  This episode is NOT to be missed.   About The Product Visionary: Crystal grew up in upstate New York, where she was lucky enough to spend her childhood creating and dreaming up products for her Poppy’s national retail chain—a place where she discovered her passion for retail, product development + marketing.   Now, with several award-winning products to her name and features in ELLE, SELF, and NBC, She’s made it her mission to help visionary entrepreneurs like you take that leap from dreaming to doing.    In this episode, you’ll hear: -Crystal’s unconventional upbringing, surrounded by entrepreneurs and being exposed to all facets of retail and business. -How Crystal was led to start her own size-inclusive apparel company after working on Madison Avenue in New York City, L.A., and on Taylor Swift’s Red Tour. -The REAL challenges of being in the size-inclusive apparel space. -Crystal shares actual data she collected from sales in the size-inclusive space with her line, Poppy Row. -A sneak peek into the 7-Day Challenge, hosted by The Product Visionary! We can’t wait to hear what you think of this episode!  Connect with The Product Visionary: https://theproductvisionary.com/  Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   
39:2603/10/2024
Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You

Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You

Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You Welcome back to The Business of Apparel Podcast!  In this episode, Rachel is breaking down the characteristics of both freelancers and high-end consultants in the Fashion industry, and what to think about when making this choice. There is an infectious enthusiasm to freelancers new to the industry, but one thing is for sure, real-world experiences will absolutely come into play here, which you will find out why when we use our recent project with a cycling apparel brand that struggled with fit and communication issues as an example. There is an art to finding the best fashion freelancers for your projects using platforms like Upwork and LinkedIn, which you will learn. We’ll also talk about which tasks can be efficiently handled by less experienced freelancers and why partnering with a consulting agency like Unmarked Street can save you time and money. We'll get into the importance of understanding factory operations and the order of operations to ensure your designs are production-ready. Whether you're new to the fashion industry or a seasoned professional, this episode has something for everyone looking to optimize their approach to apparel design and production.   In this episode, you’ll hear: -How Rachel classifies Unmarked Street in the realm of freelancing and high-end consulting. -Something that Rachel has noticed among freelancers who are fairly new to the industry. -The perks of hiring freelancers and where to find them. -There are details only a high-end, experienced consulting agency can help you with.   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
17:2226/09/2024
Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones

Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones

Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones In today’s episode, we are back with a brand-new guest interview! This time, Rachel is chatting with Hayley Matthews-Jones, the visionary founder behind The Jump. Discover how Hayley has shaped her understanding of local economies and sustainability, and why her personal struggles with finding the perfect jumpsuit fit inspired her to launch The Jump. We’ll also learn about the importance of domestic manufacturing and the critical role of engaging with customers through surveys can be so helpful in the product development process. One of the most challenging aspects for any small business is finding funding, which Hayley dives into, including the rigorous application and pitch process of the Hatch Bloomington contest. Additionally, we touch on the importance of business planning, self-accountability, and maintaining a strategic vision for entrepreneurial success. We'll also explore the significance of building an email list from the get-go to ensure reliable customer communication despite the volatility of social media platforms.    About The Jump: The Jump is a size-inclusive jumpsuit brand that will be sustainably made in the US. We're currently in the research and development phase, with a goal to launch in Fall, 2025. Although we didn't make it to the final round of Hatch Bloomington, we're moving ahead with planning. We're currently conducting a user survey to learn more about our customer needs.   Take the survey here: https://docs.google.com/forms/d/e/1FAIpQLSe03FzrSq-jk8rSBNdXF-OtPr9G9V_tVB0tHOkr9k8ECb9SAQ/viewform   In this episode, you’ll hear: -How The Jump got started and what Hayley noticed in her own collection of jumpsuits. -Recent survey findings! -How Hayley was able to reach the Top 10 in her Pitch Fest! -It’s so important to stay focused on where you’re going when you’re in the trenches of the day-to-day in your business. -Always check your local community (Library, Chamber of Commerce, etc.) for free resources in the small business realm. We can’t wait to hear what you think of this episode! Connect with The Jump: https://shopthejump.com/   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
25:3719/09/2024
New Rebrand Announcement + Exciting Updates for Unmarked Street!

New Rebrand Announcement + Exciting Updates for Unmarked Street!

New Rebrand Announcement + Exciting Updates for Unmarked Street! We are so excited!!  In this episode, Rachel is announcing the new rebrand of The Business of Apparel and Unmarked Street!  You may notice a few changes as you’re watching this new episode and going forward, but that’s not all that’s happening.  Rachel and her team have been working around the clock to bring a much-needed refresh including color palette changes and content updates. The episode begins with a little bit of a personal update and how Rachel is approaching this new era and what exactly led to the change. We also update you on why the brand's visual identity and marketing strategy will change to better reflect Rachel’s personal style. This episode also covers updates to our website and marketing efforts, including fresh ad campaigns and the continued commitment to weekly podcast episodes, including getting back to guest interviews! We’re thrilled to introduce our new live show, "Money Mondays" on YouTube, where Rachel will share budget, finance, and money stories in regards to the fashion and apparel industry. There’s much more going on behind the scenes as we roll out our new weekly content schedule designed to keep you informed and engaged across multiple platforms. Tune in for more unique content and valuable industry insights as we head into the future!   In this episode, you’ll hear: -Rachel’s personal update and how she’s approaching this new era. -Why it was important to come back to Colorado -All of the visual changes you will see for The Business of Apparel and Unmarked Street. -So much content coming - new LIVE videos, Facebook group, and an automated “Secrets Behind Billion Dollar Brands” Workshop, just to name a few!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
31:3712/09/2024
40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion

40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion

40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion In this episode, Rachel is wrapping up the 40 to 40 series with the controversial topic of Religion.  Rachel grew up in a devout Catholic family, and was accustomed to the rituals and traditions that defined her early years—attending Catholic school, participating in weekly mass, and going through various sacraments like baptism and first communion. She recounts her journey through Catholicism, the doubts that surfaced, and how these experiences prompted her to question if this faith truly resonated with her personal beliefs and values. Transitioning from a strictly religious upbringing to an agnostic stance opened Rachel’s mind to a broader spectrum of belief systems, allowing her to maintain a non-judgmental outlook. We explore the significance of cultivating personal spirituality outside the confines of organized religion, and how moral and ethical values have consistently guided her life. Emphasizing the importance of self-pride and authenticity, she reflects on how these principles contribute to a fulfilling existence. Finally, prepare for an exciting future at The Business of Apparel Podcast, which will kick off with a rebranding announcement!  So, stay tuned, and don’t miss it!   In this episode, you’ll hear: -Rachel’s Catholic background and a history of sacraments in the Catholic church. -When Rachel started to question her relationship with Catholicism and the church. -Some of the challenges Rachel started to see in regard to her values. -Why Rachel was devastated after being told she couldn’t be saved and was going to Hell. -How being Agnostic is a much better fit at the moment for Rachel.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
18:0405/09/2024
40 to 40 Series, Week 5: My Gender Discrimination Story

40 to 40 Series, Week 5: My Gender Discrimination Story

40 to 40 Series, Week 5: My Gender Discrimination Story In this episode, Rachel is discussing another hard-hitting topic in the 40 to 40 Series, this time…gender discrimination. Growing up, Rachel was always told that hard work would pave the way to success, but her journey in the corporate fashion industry has shown a harsher reality. Rachel shares very personal stories of confronting gender discrimination and the systemic biases that undermine women’s ambitions. She touches on the harsh perceptions and roadblocks she faced, especially when her choice to be child-free led to judgments and obstacles that no amount of hard work could change. The fight for pay equality is a tough battle, one that Rachel knows all too well. She recounts a struggle when she was offered a promotion with a glaring pay gap compared to my male predecessor. With the help of the DEI department, they unearthed shocking systemic pay disparities affecting women in their company. The resistance they faced will shock you. Finally, Rachel shares a significant personal experience with gender discrimination from a female manager, highlighting how deeply hurtful words can be. Do not miss this episode and prepare to gain valuable insights and learn how we can all contribute to a more inclusive and sustainable world.   In this episode, you’ll hear: -The TRUE definition of feminism. -Equity vs Equality. -The amount of pushback from female leadership Rachel encountered while fighting for equal pay. -How the fear of being walked all over creates a persona you don’t want to develop. -The one thing Rachel was told that she still can’t believe to this day!     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
28:2729/08/2024
40 to 40 Series, Week 4: Adrenaline Junkie!

40 to 40 Series, Week 4: Adrenaline Junkie!

40 to 40 Series, Week 4: Adrenaline Junkie! In this episode, Rachel is taking us along for the ride in the next part of the 40 to 40 Series! What happens when a skydiving enthusiast, a Formula 1 fanatic, and a triathlete steps into the business world? Rachel is sharing the more thrilling side of her life — from the heart-pounding jump out of a plane to the high-speed excitement of following Lewis Hamilton on the Formula 1 circuit. Plus, Rachel shares details about her journey back into triathlon training and her mutual love for cycling. Let’s also not forget the giant leap from leaving a corporate 6-figure income and benefits behind to solopreneurship - the ultimate calculated risk! This episode promises to offer a unique glimpse into the adventurous side that fuels Rachel’s passion, both in and outside of the business.   In this episode, you’ll hear: -There is NOTHING like skydiving! -How incredible it is to feel your heart pounding at a Formula 1 race. -As an avid cyclist, Rachel begins training again for another adventure! -An explanation of how walking away from a 6-figure income, podcasting, and owning a business alone is the ultimate calculated risk.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
16:3722/08/2024
40 to 40 Series, Week 3: Our Childfree by Choice Story

40 to 40 Series, Week 3: Our Childfree by Choice Story

40 to 40 Series, Week 3: Our Childfree by Choice Story In today’s episode, Rachel is going a little deeper in the 40 to 40 Series and approaching the subject she and her husband rarely, if ever, talk about publicly…the decision to be Childfree by choice.  Together with her husband Kyle, Rachel navigated the realm of societal expectations and internal struggles to make a conscious decision that aligns with their values and aspirations. Rachel reflects on her early experiences with babysitting and being a nanny, and how much she absolutely adores kids and supports the lifestyle choice to have them. Rachel also sheds light on how this life choice has profoundly impacted her personal and professional goals, granting the liberty to scale her business and travel spontaneously, without thinking about school schedules, and other intricacies involved when children are in the mix. In this episode, Rachel truly emphasizes that having children is an extremely personal choice that you get to make and there is support for your choice.  We encourage you to listen to the episode in its entirety and embrace perspectives of those contemplating similar decisions.  Feel free to connect with Rachel about any of the points discussed in this episode as we encourage dialog and conversation to move forward and achieve success in any area of our lives and businesses.    In this episode, you’ll hear: -Defining why the term “childfree” over “childless” is preferred in this community. -How incredibly difficult this decision was and Rachel’s history with babysitting and children, including being certified with the Red Cross! -The importance of opening up to the discussion about following the feeling of not being ready for kids. -The opportunities Rachel and Kyle have created for themselves related to the choice they’ve made. -Utilize resources to help guide you in your own decisions and always know there is support and compassion for whatever choice to do make.   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
22:5315/08/2024
40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl

40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl

40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl In today’s episode, Rachel is continuing the 40 to 40 series with an intimate exploration of how her Midwest upbringing and large family dynamics have shaped her journey as a fashion entrepreneur. Growing up in Ohio with a strong German Catholic background and a very large family, reminiscent of Hulu’s “The Bear,” Rachel certainly took on a few unique experiences and values. She touches on how living near her grandparents' farm instilled a deep respect for nature and animals. Additionally, Rachel reflects on the initial instinct to pursue a career in medicine due to her family's strong medical background, and how she ultimately found my passion for apparel design.   Rachel also discusses her personal journey of stepping outside traditional life expectations as a geriatric millennial. From attending art school to moving to New York City for internships, these experiences broadened her horizons and opened up new opportunities. She started to miss the sense of belonging and community in the fast-paced life of big cities, which led her to seek out the warmth and friendliness of the Midwest which ultimately landed her looking for a balanced lifestyle in Colorado.   In this episode, you’ll hear: -How “The Bear” relates to many of Rachel’s childhood experiences. -Why Rachel tended to feel like the family oddball. -The importance of feeling like you’re ready to move on from where you grew up, but always having an appreciation for it. -Why Colorado feels really fulfilling right now! -THE Ohio State culture and how it influenced Rachel’s college career.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
17:0608/08/2024
40 to 40 Series, Week 1: Confessions!

40 to 40 Series, Week 1: Confessions!

40 to 40 Series, Week 1: Confessions! In today’s episode, Rachel is embarking on a special six-week "40 to 40 Countdown" series to celebrate her 40th birthday! In this inaugural episode, Rachel candidly shares her journey of overcoming discomfort with social media and highlighting her commitment to honesty, as it is consistently one of her most treasured values. She bravely opens up about personal experiences, including the need to occasionally lie for security reasons and a traumatic home robbery. In the second part of the episode, Rachel goes deeper into the critical importance of cybersecurity in her daily routine from secure password managers to avoiding the sharing of sensitive details, Rachel outlines practical steps to protect personal information. She also busts the myth of the "CEO lifestyle" by sharing her own balanced morning routine, NOT starting at 5am like all of the gurus tell you to do to be successful. Stay tuned and get to know Rachel much more in the remainder of this series!   In this episode, you’ll hear: -This series is all about transparency and honesty and will help you decide if Rachel is the right fit for you! -How an experience with a home robbery helped Rachel learn to lie for safety reasons. -Pro tip: Take photos of everything you own in your home! -Rachel is not a morning person!  And you don’t have to be either.     Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
22:0001/08/2024
On the Move: Our Crazy Moving Stories from Over the Years, Part 2

On the Move: Our Crazy Moving Stories from Over the Years, Part 2

On the Move: Our Crazy Moving Stories from Over the Years, Part 2 In today’s episode, Rachel is continuing the journey with part 2 of the On the Move series.  This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move in the last episode. Part 2 covers the recent epic move from California back to Colorado—Rachel’s 12th relocation! From the exceptional service of Atlas Van Lines to the chaotic nightmare with an unnamed moving company, Rachel shares her best and worst moving experiences. You'll walk away with invaluable tips on choosing reliable movers, handling unexpected hiccups, and navigating the emotional rollercoaster of relocating. The journey from California to Colorado was filled with unexpected roadblocks that would test anyone’s nerves and flexibility. Picture this: the anxiety of a house appraisal, the necessity of walkie-talkies for seamless communication, and the sheer relief of a successful sale. Rachel also recounts a critical moment when her car faltered in the scorching heat of Bakersfield, California. Thanks to the incredible team at Audi Bakersfield, she managed to survive this ordeal, highlighting the importance of being prepared for any emergency during a long move.   In this episode, you’ll hear: -Why having a moving company you can trust is so, so valuable. -A recount of an experience with a moving company that was pretty terrible. -What it was really like trying to sell a house in the San Jose area in 2023. -A recount of the time between closing on the house in May to actually arriving in Colorado. -The chaos that ensued on the drive and ways to be better prepared to handle whatever comes at you during a big move.   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
28:0625/07/2024
On the Move: Our Crazy Moving Stories from Over the Years, Part 1

On the Move: Our Crazy Moving Stories from Over the Years, Part 1

On the Move: Our Crazy Moving Stories from Over the Years, Part 1 In today’s episode, Rachel has got us wondering…where in the world is Rachel!?  This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move JUST made (stay tuned for part 2). We’ll also talk about the latest transformations in our business and podcast. We promise you'll gain practical insights into high-level business ownership and the creative process of rebranding Unmarked Street. Plus, get an exclusive peek into our new series, "40 to 40," as we approach my 40th birthday with a fresh perspective and innovative content. The first part of our journey takes us from the cold, and a lot of times, dreary state of Ohio to the beach landscapes of Santa Cruz, California, revealing how each move impacted our professional and personal lives. If you’ve ever wondered what it's like to adapt to new communities while running a remote business, we share our firsthand experiences, from the early days of Kyle mastering remote work to the highs and lows of apartment hunting and home building. I guess in a way, we truly were digital nomads. As we settle back into Colorado, we prep you for part 2 where we offer valuable tips for anyone planning a cross-country move, and some advice based off of what we could have done better!   In this episode, you’ll hear: -Some of the evolutions you can expect at Business of Apparel and Unmarked Street in the coming months. -The move that started it off in Ohio. -How the Great Recession of 2008 affected Rachel and Kyle’s next move. -Why it’s important to ask for a relocation package when working (and moving) for a corporate company! -The CRAZY schedule we kept in California that became truly unsustainable. We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
33:4818/07/2024
Don’t Just Survive, Learn How to Thrive in Your Apparel Business!

Don’t Just Survive, Learn How to Thrive in Your Apparel Business!

Don’t Just Survive, Learn How to Thrive in Your Apparel Business! In today’s episode, Rachel is showing us that it is absolutely possible to thrive in the apparel industry during challenging economic times. She doesn’t hold back on the real struggles—and welcomes triumphs, of running an apparel business. Even as Rachel enters her third year at Unmarked Street, making great money doesn't necessarily translate to annual profit. This episode explores the importance of scrutinizing every dollar spent and assessing the ROI to finally achieve that elusive profitability. We'll also dive into topics like making sure you’re always learning and brand messaging.  Spoiler alert! It’s crucial for increasing visibility and establishing your brand as an industry leader. Finally, we address nurturing brand loyalty, especially in the sustainable apparel sector, and how locking down your systems and processes is essential for future growth. Don't miss out on actionable tips for maintaining customer loyalty, enhancing brand messaging, and fostering collective growth within the apparel industry. In this episode, you’ll hear: -Make sure you’re bringing in more money than you are spending. -Rachel’s huge goal for the year! -Think about your ROI on anything that you do in your business and really hone in on your brand’s messaging. -Hard truth: You will not always have new customers coming in. -Lock down those systems and processes, yes, even the boring stuff, so you are prepared for that growth in the future. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet
25:0511/07/2024
How Unmarked Street Does It Differently: Tips to Avoid Burnout

How Unmarked Street Does It Differently: Tips to Avoid Burnout

How Unmarked Street Does It Differently: Tips to Avoid Burnout In today’s episode, Rachel is addressing a chronic issue in the apparel industry, burnout. Unmarked Street is leading the charge in creating healthier work environments by setting clear boundaries and recognizing what truly matters. You’ll hear practical tips like avoiding work apps on personal devices and maintaining meaningful communication that can transform your daily work experience and help your team thrive. The pursuit of a balanced life led us to loosely follow a four-day workweek, where Fridays become CEO days for strategic focus and creativity. If a four-day week isn’t feasible in your corporate setting, Rachel offers alternative strategies like Summer Fridays and no-meeting days to help you manage your workload and prevent burnout. Lastly, we discuss how Unmarked Street's unique approach of combining strategic business coaching with hands-on execution helps alleviate client burnout. By working remotely, we've noticed benefits like increased productivity and significant cost savings, allowing us to attract top-tier talent while maintaining competitive pricing. This episode is not-to-be-missed if you’re headed down the path of burnout.   In this episode, you’ll hear: -Actionable tips to help avoid burnout and create balance between work and personal life. -The benefits behind designating certain days of the week for certain tasks. -Every single person on this planet has a relationship with apparel! -The importance of being able to relieve stress for the client. -The difference between hiring a coach and hiring Unmarked Street. We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
25:4804/07/2024
Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi

Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi

Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi In today’s episode, Rachel is sitting down for a chat with Prashanth Paketi, an experienced project manager and consultant who has worked with corporate giants like Adidas and Nike, to share his career journey and insights from the world of apparel. Prashanth takes us through his fascinating transition from Ohio to Germany, painting a realistic picture of the innovative environment and immense resources at major companies like Adidas and Nike. He also candidly discusses the trade-offs of working in large corporations, where roles can be highly specialized, compared to the more varied experience in smaller spaces. Shifting gears, we explore the dynamic shift from big corporations to the fast-paced world of startups. Prashanth opens up about the initial shock of moving from a well-defined role to a multifaceted one, emphasizing the importance of acquiring diverse skills early on. Drawing parallels to the sports world, we highlight how professionals, much like athletes, benefit from a broad skill set, paving the way for career success through diverse experiences. Finally, we tackle the transition from corporate roles to consulting, highlighting the unique challenges and opportunities that come with it. Prashanth shares his wisdom on the necessity of flexibility, continuous learning, and confidence when addressing complex challenges in consulting. We discuss the immense value of industry experience, particularly in apparel, and how it shapes a successful consulting career. Wrapping up, we share practical tips on building trust and effective project management, emphasizing the importance of understanding team members as individuals and establishing a shared vision for success.   In this episode, you’ll hear: -What it’s like to be involved with corporate giants like Adidas and Nike. -The experience in transitioning from the corporate space to a smaller company in the apparel business. -How your career experience helps you to be a better consultant. -Tips on how to build trust within your team!     About Prashanth: Prashanth is a creative and driven consultant with a passion for finding unique solutions to complex problems. He’s an experienced leader that drives progress - from food manufacturing to sports product development, to ecommerce customization. He has a proven track record of absorbing complexity and discovering new opportunities for his teams. With a background in engineering and innovation, Prashanth is excited to dive into technical conversations while ensuring that all learnings and outcomes are clearly communicable to a broader audience. Originally from Ohio (go Bucks!), Prashanth landed in Portland, Oregon after a few years of living abroad, and spends his free time enjoying the amazing food, beer, and nature that the Pacific Northwest has to offer with his partner, Rachel, and his dog, Remy.   We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
33:5627/06/2024
Best Of: The Top 3 Business of Apparel Podcast Episodes

Best Of: The Top 3 Business of Apparel Podcast Episodes

Best Of: The Top 3 Business of Apparel Podcast Episodes In today’s episode, Rachel is giving us something a little unique.  We’ve compiled the top 3 performing Business of Apparel Podcast episodes for you!  This episode includes snippets of the following episodes: -International vs. Domestic Manufacturing, What You Need to Think About -Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY -How to Get Your First Promotion at Work   Like what you hear?  We encourage you to go back and listen to the full episodes to get the full experience of why each of these episodes garnered their top spots! In this episode, you’ll hear: -Pros and cons between manufacturing internationally and domestically. -Real-life examples for considering cost, timing, shipping, and quality when it comes to deciding where to manufacture. -YAY’s background and history within the apparel business and the mistakes she made, while learning how to use those experiences to her advantage. -Learning to be proactive in your business instead of reactive. -Promotions are earned, not given. -Learn to love learning and accept that what seems like the most mundane of tasks is actually helping to get ahead in your career. We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
24:3220/06/2024
On the Way to Hellville: My Brandy Melville Documentary Review

On the Way to Hellville: My Brandy Melville Documentary Review

On the Way to Hellville: My Brandy Melville Documentary Review In today’s episode, Rachel is putting a twist on the subject of sustainability and fast fashion by offering her review of a popular HBO MAX documentary, Brandy Hellville & The Cult of Fast Fashion.  Having spent her fair share of time in the trenches of manufacturing with Abercrombie & Fitch, the exclusive yet criticized world of brands like Brandy Melville feels all too familiar. In the “glamor” of fashion, we often ignore the pressing issues of sustainability and inclusivity. These experiences have sharpened Rachel’s skills in creating attire for those who want to be able to have movement and quality in their garments and refuse to settle for anything less than the best. Today, we're pulling some threads, exposing truths behind 'Made in Italy' and diving into global manufacturing realities. It's not just about the labels; it's about understanding the cultural and economic landscapes that define the apparel industry. And as we stand at the crossroads of consumerism and conservation, the adverse effects of fast fashion become glaringly apparent. Join Rachel in her mission to create awareness so we can begin to make differences and impact the world inside, and outside of the apparel industry. In this episode, you’ll hear: -The correlation between the documentary and Rachel’s experiences at Abercrombie & Fitch. -How the exclusionary nature behind the practices at Brandy Melville and other brands shape societal thinking, especially among certain demographics of young women. -An explanation of distinct practices used that indicate super low quality in fast fashion brands. -How fast fashion is continuing to deteriorate sustainability in the apparel industry. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
24:4413/06/2024
How to Play The Office Politics Game

How to Play The Office Politics Game

How to Play The Office Politics Game In today’s episode, Rachel diving right into corporate office politics and in the industry of apparel, Rachel has learned a thing or two about securing that next promotion or pay raise. It's a journey layered with challenges and requires a combination of strategy, education, and sometimes defensive measures when things go haywire. Rachel goes into how to distinguish yourself from your peers through self-motivated learning in a sector that rewards but doesn't always require it, and offers insights into how a savvy supervisor can be the key to shielding their team from the whirlwind of office politics. Rachel also gets real about taming a fiery temperament and the transformative power of humility. The road to becoming an effective leader was paved with tough conversations, weekly sit-downs, and accepting the kind of feedback that can sting. Tune in for practical tips on tapping into company resources like tuition reimbursement to fuel your journey without emptying your wallet and why embracing criticism as a catalyst for growth is a move that will continue to provide value in your career for the long haul. In this episode, you’ll hear: -You have to learn how to play the corporate office politics game whether you want to or not. -Actionable tips to set yourself apart and get ahead. -Ask about tuition reimbursement for continued education! -Document things being said and incidents if you’re having an issue as work. We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
22:4906/06/2024
Tailoring to Modern Moms in The Apparel Industry with Magda Lasota

Tailoring to Modern Moms in The Apparel Industry with Magda Lasota

Tailoring to Modern Moms in The Apparel Industry with Magda Lasota In today’s episode, Rachel is chatting with the very talented, Magda Lasota, the force behind MLM Brand!  When Magda traded her corporate badge for the entrepreneurial rollercoaster, she didn't just start a business; she sparked a movement for mothers in the workplace.  Magda recounts her evolution from a new mom in the corporate grind to an innovator in maternity apparel. She opens up about the postpartum challenges that led her to create a line of stylish nursing wear designed for the modern working mother. Magda's passion shines through as she discusses the support new moms need and how her brand aims to celebrate and empower them every day.   Building a brand from scratch is no small feat, especially when you're committed to sustainability and local production. Magda shares the behind-the-scenes of her journey with MLM Brand, from celebrating the complexities of manufacturing in LA to finding a sweet spot between ethical production costs and her company's core values. The conversation navigates the highs and lows of entrepreneurship and the crucial role of community backing for small businesses like hers. Magda's story is a testament to the resilience and dedication required to craft a brand that not only looks good but feels good—from the manufacturing floor to the boardroom to the playground. Magdalena Lasota founded MLM BRAND in 2019 because she wanted to make the fourth trimester easier for moms by creating a collection of elevated, timeless maternity pieces. MLM Brand's mission is to create a fewer, better maternity wardrobe so you can feel good and focus on what truly matters in those early months, years of motherhood. MLM Brand's elevated high quality basics are thoughtfully designed to seamlessly fit into your pre-pregnancy style and to achieve stylish, comfortable, motherhood-friendly outfits — in the office and at the playground.   In this episode, you’ll hear: -How being a mom in the corporate world inspired the MLM Brand. -Get comfortable with things going wrong as an entrepreneur. -What it’s really like to manufacture your apparel locally, as opposed to overseas. -The story behind the innovative Preloved collection within MLM. -The reality of the costs of returns that most people don’t think about.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    To connect with Magda and the MLM brand: https://mlmbrand.com/   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
41:2430/05/2024
Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose!

Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose!

Clean Out the Proverbial Closet: My Small Wardrobe is On Purpose! In today’s episode, Rachel is addressing the digital trolls, encouraging us to clean out our proverbial closets by way of realizing that focusing on the negative comments is worthless, and the reasons why her wardrobe is intentionally small. Rachel shares real strategies to brush off the most unwelcome of digital feedback—yes, even those unsolicited "boob jokes" and those relentlessly negative comments. Maintaining focus on the positive comments to continue pedaling towards success is essentially highlighted in this episode. When it comes to dressing for success in a sustainable way, Rachel’s got some ideas that are as stylish as they are responsible. We're talking about the chic intersection where business attire meets environmental consciousness, and how Rachel’s minimalist wardrobe choices reflect Unmarked Street's commitment to ethical fashion and professionalism. By choosing quality over quantity and supporting transparent brands, this episode unpacks the long-term financial and ethical gains of a sustainably-minded professional closet. In this episode, you’ll hear: -The types of comments coming in from the trolls - the boob jokes are getting old! -For all of the negative comments, there are always positive comments highlighting the impact that is being made. -The evolution of Rachel’s closet and why her wardrobe is so small. -Shopping for high-quality garments vs. low-quality has so much more benefit in the long run…for you and the planet. We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
21:0323/05/2024
Girl Math: Shatter the Stigma and Make It Work For You

Girl Math: Shatter the Stigma and Make It Work For You

Girl Math: Shatter the Stigma and Make It Work For You In today’s episode, Rachel is approaching the ever-so-popular subject of Girl Math, the stereotype along with it and how to make it work FOR you.  We are reclaiming the term as a symbol of women's financial acumen. Rachel describes how, *gasp,* women are actually good with numbers! We will touch on Nicole Lapin's empowering reads and we navigate the misconceptions that often undermine women's abilities in math and money management. Here, being a 'boss bitch' is a badge of honor, symbolizing control over your own life and finances. Further into our discussion, we explore the smart economics behind fashion and apparel investments and the long-term value of quality apparel. By applying the concept of cost-per-use, we shed light on how luxury items can align with your budgeting practices, ultimately supporting sustainable shopping habits. Rachel also shares valuable industry insights and describes how supporting sustainable brands can not only work for you, but also for the economy, and planet.   In this episode, you’ll hear: -Guess what!?  Girls are good at math too!  Don’t buy into the stigma. -Recommended reading from Nicole Lapin, the inspiration behind Rachel’s leadership style. -How to figure out if an item is worth purchasing. -Think about the quality of what you are purchasing. -Supporting sustainable brands will help you, your budget, the planet, and so much more. We can’t wait to hear what you think of this episode!  Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
19:3316/05/2024
How to Train for Running A Successful Business with Martha Schoenewe

How to Train for Running A Successful Business with Martha Schoenewe

How to Train for Running A Successful Business with Martha Schoenewe In today’s episode, Rachel is sitting down with Martha Schoenewe, the creative force behind Tangent Tees, who joins us to weave her personal narrative of overcoming doubt to become a staunch advocate for runners and human beings of every shape and size. We will discover the vibrancy of community and empowerment that color Martha's journey, setting a new standard in the industry that celebrates diversity without penalizing it financially. Both Rachel and Martha share stories of triumph over trials, and even learning, yes, learning how to love running. We dive into the art of perfecting your pitch, especially in the competitive ring of entrepreneurship. From the small victories like securing that dream domain to discerning between the must-haves and nice-to-haves, every detail matters. Whether you're stitching together the beginnings of your brand or scaling to new heights, this episode is your tailor-made guide to navigating the course of the apparel industry. Martha Schoenewe is the founder and owner of Tangent Tees. At Tangent Tees, we believe running is for EVERYONE, regardless of size. We design bold, performance-driven apparel that celebrates your curves, supports your every stride, and lets you unleash your inner athlete. No more hiding, no more settling - join the movement and run your way, on your terms. Tangent Tees was founded to connect people and communities through intentional inclusion. We offer plus-size athletic apparel so that everyone can feel that same sense of community and involvement with small group activities. Community and people. We all belong.   In this episode, you’ll hear: -The WHY behind Martha’s mission for starting Tangent Tees. -Both Martha and Rachel hated running when they first started! -Martha’s crazy history with running - a testament to how amazing the running community truly is. -What helped Martha win her pitch competitions? -How to appropriately build the foundation for your business.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ To connect with Martha and the Tangent Tees brand: https://www.instagram.com/tangent_tees/  
30:0409/05/2024
Grade Rules vs. Body Size Charts

Grade Rules vs. Body Size Charts

Grade Rules vs. Body Size Charts In today’s episode, Rachel is addressing a topic that’s been garnering some questions from clients and social media followers, Grade Rules and how they’re different from Body Size Charts. Knowing this difference is a crucial aspect for any apparel brand looking to ensure their clothing fits their customers just right. Rachel goes through the distinctions between body size charts and garment grade rules, emphasizing the need for non-linear grade rules in apparel to accommodate the varied ways body proportions change with size. Brands like Alpine Parrot have mastered size charts, and have demonstrated how utilizing the standards set by industry leaders such as Alvanon and ASTM can aid in achieving a superior fit across all sizes.   In this episode, you’ll hear: -How grade rules are very different from body size chart rules for a garment.  -Body size charts are more informative for the customer! -A garment grade rule should measure the garment, not necessarily a body. -The fabric, amount of stretch, and constantly measuring how bodies are changing plays a huge part in grade rules! We can’t wait to hear what you think of this episode!  Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to her channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
11:1702/05/2024
Let’s Nerd Out on Cycling Apparel!

Let’s Nerd Out on Cycling Apparel!

Let’s Nerd Out on Cycling Apparel! In today’s episode, Rachel is taking us on a ride through the exciting world of cycling and apparel! With Rache’s background as a triathlete and experiences from a cycling-enthusiastic environment, we are bringing to light the importance of proper gear in this super-niche yet fascinating sport. We’ll also go through Rachel’s triathlon training to the nuances of different cycling genres. Whether you're pedaling on a road bike, cruising to the beach, or navigating rugged mountain trails, there's something for every cyclist in this episode. We’ll also nerd out on the specifics of what to wear for each cycling adventure, from the casual tech tees for mountain bikers to the practicality of chamois shorts for long-distance riders.  We get to hear recommendations on choosing the right chamois shorts and why they're a game-changer for your riding comfort. We can’t stress enough the essential apparel for road riders while emphasizing the importance of visibility, warmth, and carrying necessary tools. This episode is a must-listen for any cycling (or apparel) enthusiast! In this episode, you’ll hear: -A little bit about cycling and how Rachel got involved with it. -Share the road!!  We promise we are not here to piss you off! -The different types of cycling and the appropriate apparel that coincide. -What exactly is a chamois and why is it important? -Other key pieces that are absolutely necessary for cycling. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/  
18:5925/04/2024
Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY

Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY

Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY In today’s special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability. The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive.  Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping. In this episode, you’ll hear: -The importance of having a process in advance to anticipate challenges instead of putting fires out constantly. -Ask yourself at least 5 “whys” when you do experience a fire that needs to be put out. -The most common root causes of “fires” in the industry. -Knowing what is happening within your business is essential, no matter what role you have in the business. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ --------------------------------------------------------------------------------------------------- Introducing a visionary leader and expert in the fashion industry - the founder of Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and consulting services tailored specifically for startups in their initial phases or those seeking expansion. As a boutique consulting business, YAY and her team dedicate their focus to one large project at a time, partnering with mid to large-scale retail companies with Private Label initiatives.   With over 25 years of invaluable industry experience, YAY brings a unique perspective to the table. Her journey includes successfully building 14 multimillion-dollar Private- label brands from the ground up. Having held executive roles on both the manufacturing and retail sides of the industry, YAY’s understanding of the challenges and victories inherent in building a successful fashion brand is unparalleled. Additionally, her Lean Six Sigma Black Belt certification enables her to design and redesign end-to-end processes to eliminate waste and drive profitability growth.   But YAY’s expertise isn’t just theoretical - it’s grounded in real-world experience. As a solo entrepreneur, she faced the same hurdles and triumphs that many of her clients encounter. From managing lean budgets to crafting assortments and pitches that resonate with buyers, YAY has navigated it all.   Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end roadmap designed to minimize risks, preserve initial funding, and achieve a positive return on investment. Since then, she has successfully guided dozens of entrepreneurs to exceptional results, helping them avoid common pitfalls and optimize their processes. With expertise in merchandising, design, product development, operations, private label development, and supply chain management, YAY has collaborated with some of the biggest names in the apparel, fashion, college, and sports licensing retail industries. Her customized solutions are tailored to each client’s unique needs, ensuring that their product stands out from the competition and deeply resonates with customers.   But YAY’s mission goes beyond just creating successful fashion products - she’s committed to building businesses that last. Whether you’re a startup entrepreneur or an established brand, YAY and her experienced team are here to help you achieve your fashion business goals.   Schedule a free Brainstorming call with YAY today to take the first step toward realizing your vision. Remember to mention the Unmarked Street’s Podcast show to receive a special offer of 20% off any services you need. Let’s transform your fashion dreams into reality Together.   Links: Learn more: https://yushkovadesign.com   Case Studies: https://yushkovadesign.com/case-studies/ Self Starter Online Program for Fashion Entrepreneurs Who Want to Win: https://yushkovadesign.com/products/self-starter/ We share tips and strategies in our weekly articles on https://www.linkedin.com/company/yushkovadesign/posts/?feedView=articles&viewAsM ember=true Roundtable with YAY we host it every first Tuesday of the month at 9:30 am PST. Topics are published on our linked in company page https://www.linkedin.com/company/yushkovadesign and you can RSVP as any point at https://calendly.com/yushkovadesign/executive-roundtable-with-yay  
21:3818/04/2024
The Values That Define Who We Are

The Values That Define Who We Are

The Values That Define Who We Are In today’s episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth.  Today’s current challenges within fashion are discussed as we move through the remaining values. Rachel gives her take on how the increased cost of living, particularly the rising price of groceries, is pushing consumers towards cheaper clothing options and how this shift is influencing the sustainable apparel market. In this episode, you’ll hear: -Allow us to reintroduce ourselves! -How therapy has been a positive experience for Rachel and the role it played in determining core values. -In-depth explanation of the values of Love, Learning, Honesty, Humor, and Hope. -How can we impact the world more positively? We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/  
14:0911/04/2024
International vs. Domestic Manufacturing, What You Need To Think About

International vs. Domestic Manufacturing, What You Need To Think About

International vs. Domestic Manufacturing, What You Need To Think About In today’s episode, Rachel is exploring the nuanced debate of international versus domestic apparel manufacturing. Drawing from Rachel’s extensive experience, we tackle the pressing question of which manufacturing route is best for your apparel brand. We dig into the complexities of cost comparisons, not just focusing on base unit prices but expanding to the additional fees like customs and duties that can heavily influence overall expenses. Using a women's cycling jersey as a practical example, we illuminate how customs codes and duty rates are assigned and their subsequent impact on pricing.   In the realm of manufacturing quality and international shipping, we address common misconceptions and stress that quality isn't solely dependent on the location but on diligent research and forming solid relationships with manufacturers. Rachel is also busting myths about international production, particularly in China, and emphasize the need for visiting production sites to assure quality, regardless of whether they're domestic or overseas.  In this episode, you’ll hear: -Cost differences and what to consider when working with overseas manufacturers. -An in-depth explanation of customs and duties fees. -International shipping options, but be sure to explore the advantages of manufacturing locally. -The big red flag for why you shouldn’t manufacture in a particular region. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
16:5604/04/2024
Getting Into Details About Project Management Certification

Getting Into Details About Project Management Certification

Getting Into Details About Project Management Certification In today’s special episode, Rachel is shining light on the benefits of project management skills, specifically Project Management Professional (PMP) Certification in the apparel industry. We get into the details about what exactly PMP is and why it can bring value to your career and business. Rachel’s evolution at Specialized serves as a testament to how a robust project management toolkit can elevate one's professional journey, regardless of the industry.   The road to PMP certification is an intellectually rigorous one, and we’re pulling back the veil on that challenging endeavor. We recall those nights of intense study, the vast array of textbooks and flashcards, which is reality as Rachel prepped for the PMP exam. Rachel’s path, carved out of a background in fashion design, illustrates that a diverse foundation can not only meet the stringent PMP prerequisites but also enrich the field of project management with fresh perspectives.   As we guide you through the winding application process for PMP certification, Rachel shares the three stringent requirements for applying to take the exam and explores the profound impact that a project management mindset can have on your professional and personal life, all within the vibrant realm of the apparel industry. In this episode, you’ll hear:  -What Project Management Professional (PMP) Certification is and why you should consider it.  -How Rachel became involved in project management. -What’s required for eligibility to take the exam?  The three requirements! -A professional perspective on the benefits of having the certification. We can’t wait to hear what you think of this episode! For more information about PMP Certification, visit https://www.pmi.org/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
21:2228/03/2024
Why Your Leadership Style is Key in The Hiring and Firing Process

Why Your Leadership Style is Key in The Hiring and Firing Process

In today’s special episode, Rachel takes us through the crucial process of hiring for success in apparel brands. Rachel shares how she crafted a dream team by connecting with former colleagues, stressing the value of nurturing a supportive and family-like work environment. At Unmarked Street, Rachel lays out her strategy for recognizing when it's time to bring in additional help to sustain growth, a proactive approach that has proven essential in the journey. Navigating the complexities of hiring presents unique challenges, especially for entrepreneurs. We explore the hurdles of recruiting for roles outside your expertise, like marketing and social media in Rachel’s case, and the lessons learned in identifying the skill sets these positions demand. The chapter emphasizes the importance of knowing your leadership style and the criticality of making swift personnel decisions to uphold company standards, encapsulating the philosophy of "hire slow, fire fast." We also dive into the delicate balance small business owners must strike between the need for expert consultants and budget realities. We even talk about the necessity of adapting leadership styles, cultivating patience, and developing standard operating procedures with new team members. Transparency and constant strategy evaluation with the team are underscored, along with the aspiration to eventually attract and afford top-tier talent capable of leading departments.   In this episode, you’ll hear: -If you have an amazing team, you become that much more enthralled with the work you do every day. -How to recognize talent and when to choose someone with your demeanor and when not to. -Bring back testing for interviews! -What Rachel has realized in herself as she hires in areas she does not consider herself to be an expert in. -Hire slow, fire fast and remember that transparency is key!   We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.    Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
18:1621/03/2024
How to Get Your First Promotion at Work

How to Get Your First Promotion at Work

In today’s special episode, Rachel reflects on the insights she’s gained from a 20-year career in the corporate world, especially when it comes to climbing the ladder with promotions and raises. It's a journey that demands more than just showing up – it's about ambition, curiosity, and a proactive mindset. I open up about the misconceptions that growth opportunities are a given and how demonstrating your ability to shoulder more responsibility is crucial for moving up. If you're hungry for that next step in your career, this is a conversation you won't want to miss.   Rachel also reflects on the personal growth that comes with navigating career challenges. She gets candid about her own early success and the pitfalls of overconfidence, learning the hard way the value of humility and tact. Through stories of coaching others and learning from feedback, we explore the continuous process of learning and the power of kindness and respect in professional settings. We tackle the common myths around workplace communication and productivity. Rachel recounts a personal story about improving the tone of written communications and how quality trumps speed when it comes to work that gets noticed. In this episode, you’ll hear: -Rachel talks about her “fiery” side during her corporate experience. -What helped Rachel get promoted and all of the skills she acquired on the journey. -Understand the importance of performing the tasks you don’t want to do. -Gratitude goes a long way! -Real-life example of working through the promotion process. -Bonus tip - Quality of work over quantity, always.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
19:2514/03/2024
The Truth Behind Size Inclusivity from Different Perspectives with Raquel Vélez

The Truth Behind Size Inclusivity from Different Perspectives with Raquel Vélez

In today’s special episode, Rachel is thrilled to welcome back the trailblazer in size-inclusivity, Raquel Vélez! As we reflect on the ever-evolving fashion landscape, Raquel’s insights into the shift from body positivity to body neutrality are not only timely but revolutionary. She eloquently dissects the sensitive nature of industry jargon, advocating for language that uplifts without alienating. Our conversation is a masterclass in thoughtfulness, as we explore the profound implications of embracing our bodies for their strength and ability, rather than their physical form. Raquel's return shines a spotlight on the essential need for mindful communication, ensuring that every individual feels seen and cherished in the world of fashion. This episode isn't just a discussion; it's a journey through the complex narrative of clothing sizes and the unique hurdles faced by the plus-size market. Together, we confront the myths that shroud clothing tags, stressing that comfort and confidence should always eclipse the arbitrary numbers that dictate size. We tackle the quandaries of vanity sizing and the elusive concept of "true to size" in a world where variety in body shape demands diverse sizing options. We delve into the challenging terrain of sustainable plus-size fashion, addressing consumer reservation, market misconceptions, and the ethical conundrum of crafting affordable yet ethical apparel.  Raquel Vélez is the Founder and CEO of Alpine Parrot, an outdoor apparel company whose mission is to celebrate and foster equitable access to the outside for people of size. In a previous life she was a robotics engineer and software engineering manager, but now she spends her time focusing on great fit, finding amazing materials, and building an inclusive community centered around body neutrality, spending time in nature, and finding joy in any environment. She was named one of Outside Magazine's Outsiders of the Year in 2021 and Well+Good Magazine's Changemakers in 2023. To connect with Raquel, you can go to her website: Alpine Parrot   In this episode, you’ll hear: -A discussion around sizing terminology and embracing body neutrality, while understanding that everyone is on their own journey. -The importance of education and knowing that what the tag says does not matter. -True-to-size – what does this even mean?? -What happens when brands bring in additional sizes, but don’t sell them? -How quality of apparel affects your experience in the activities you’re doing.   We can’t wait to hear what you think of this episode!   Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here:  https://www.youtube.com/@unmarkedstreet/ Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/  
28:5107/03/2024
Celebrating One Year of Podcasting!

Celebrating One Year of Podcasting!

Celebrating One Year of Podcasting! In today’s episode, we celebrate an incredible milestone – a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole. Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront the hard truth about consumer behavior – the gap between the desire for sustainability and the allure of low-cost fashion. It's a poignant reminder of the challenges we face in the industry, from job losses to heavy workloads. Yet, there's hope. Unmarked Street stands firm in its mission to equip apparel professionals with the tools to shine in a competitive job market, advocating for eco-friendly practices. Wrapping up the episode, we share the evolution of Unmarked Street from our humble beginnings on social media to developing a comprehensive platform, we've tackled budget constraints and the demands of content creation head-on. As Rachel reflects on her growth as a business leader, we invite you to connect with us for all of our social media, podcast, and YouTube content that pave the way for a more informed and sustainable industry. And if this conversation strikes a chord, pass it along to someone who can benefit from our collective insights into the ever-evolving world of apparel. In this episode, you’ll hear: -Shout outs and thanks to all of those involved with the podcast and a little glimpse of what goes into creating consistent podcast content. -Beginner’s luck and the steps beyond - the role it played specifically in Unmarked Street. -The challenges the apparel industry faced in 2023. -The importance of creating true demand for sustainability in fashion, not just demanding it without follow-through. -The unwavering commitment to providing free content and the personal growth Rachel has experienced over the past year.   We can’t wait to hear what you think of this episode!  Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/  
17:4329/02/2024
What Does it Cost to Build an Apparel Line?

What Does it Cost to Build an Apparel Line?

What Does it Cost to Build an Apparel Line? In this episode, Rachel delves into the nitty gritty of launching a custom apparel line. Inspired by last week’s episode with Kelly Roach, we touch on initial funding, gauged customer preferences with merchandising methods like drop shipping, and learned the importance of unique designs. We then dive deep into the realities of the fashion industry, offering a behind-the-scenes look at the steps involved in creating a clothing line, and the strategic planning needed for budgeting and development. You'll come away with a newfound understanding of the costs, from material sourcing to pricing garments for profitability. Build a solid foundation for your fashion venture by learning the advantages of hourly rates and monthly retainers in apparel development. In this episode, Rachel shares how tapping into the wisdom of industry veterans can change the trajectory of your apparel project. We also discuss the necessity of tech packs and professional guidance when working with manufacturers. With these insights, you're equipped to make informed decisions about hiring the right talent, structuring payment, and allocating your budget for maximum impact on your apparel line. In this episode, you’ll hear: -How merchandising is a great way to gauge what your customer wants before diving into creating a custom line. -The importance of hiring people on your team who have experience and truly know what they’re doing. -The realities of what costs you will be looking at and the time you should plan to invest in building an apparel line. -Monthly retainer vs. Hourly costs + real costs associated with each step of the development process. -How profit can be used correctly to help push your brand forward.   We can’t wait to hear what you think of this episode!   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
21:3123/02/2024
Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach

Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach

Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach!  Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls. Embarking on an apparel brand is no small feat, and this episode is brimming with insights on the hurdles and strategies integral to brand development. We delve into the painstaking process of sample refinement and the unforeseen complexities of working with overseas vendors. Kelly and Rachel dissect the importance of quality, fit, and customer loyalty, offering firsthand experiences that illuminate the significance of patience and a meticulous approach to launching a successful apparel line. Building a successful brand is akin to playing chess; every move must be strategic and thoughtful. Tune in as we discuss the critical role of ambassador programs, community building, and the shift from creator to marketer. We emphasize the necessity of understanding the financials of inventory investment, pricing strategies, and the power of learning from the missteps of others. Whether you're an emerging designer or an established entrepreneur, this conversation is packed with actionable advice to steer your brand toward enduring success. In this episode, you’ll hear: -The story behind the Give Her Courage movement and The Courageous Brand. -Reasoning and explanation behind the route chosen to start building the apparel brand. -Mistakes were made - what Kelly would do differently the next time around. -Realistic timelines and costs associated with building an apparel brand slated for success. -Spend just as much time on advertising and marketing as you do creating!   We can’t wait to hear what you think of this episode!   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/   About Kelly Roach: Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.   Kelly is an 11x international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.    Connect with Kelly: Website: https://kellyroachcoaching.com Instagram: https://www.instagram.com/kellyroachofficial/?hl=en LinkedIn: https://www.linkedin.com/in/kellyroachint/ Facebook: https://www.facebook.com/kelly.roach.520 Twitter: https://x.com/kellyroachlive?s=20 Youtube: https://www.youtube.com/c/kellyroach Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755  
23:0916/02/2024
The Business of Apparel Podcast Series: Timelines for Success!

The Business of Apparel Podcast Series: Timelines for Success!

The Business of Apparel Podcast Series: Timelines for Success! In this last episode of the Business of Apparel Series, Rachel wraps up our enlightening journey into the secrets of billion-dollar apparel brands. In this grand finale, we pull back the curtain on the project management side of fashion, exploring the often misunderstood yet crucial world of timelines and calendars. I debunk the myth of the quick turnaround and explain why a nine-month period is the golden window for launching a custom apparel line from concept to consumer. You'll also get a glimpse into the meticulous pre-production phase, understanding the significance of tech packs, prototypes, and how the project management triangle—quality, timeline, and budget—plays a vital role in crafting your brand's success. Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop   In this episode, you’ll hear: -Why timelines are one of the most hated topics in the apparel industry! -Why starting with the end date in mind is ideal when preparing to launch a line. -Each of the processes involved and their roles. -A breakdown of the suggested 9-month timeline. -A deep dive into the Project Management Triangle.   We can’t wait to hear what you think of this episode!   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
16:2709/02/2024
The Business of Apparel Podcast Series: The Forecasting Process

The Business of Apparel Podcast Series: The Forecasting Process

The Business of Apparel Podcast Series: The Forecasting Process In this episode of the Business of Apparel Series, Rachel takes us through the intricate art of forecasting in the apparel industry, a task that's as challenging as it is vital for the balance of inventory and customer satisfaction. From the complexities that arise during unforeseen events, like the COVID-19 pandemic, to the essential role of historical sales data in planning for new seasons, we unpack the elements that make forecasting a formidable yet indispensable process. We also delve into the three-tiered strategy of forecasting that can align production with sales targets, a technique especially relevant for those working closely with sales teams or selling directly to consumers.  This episode really sheds light on how a solid forecasting approach is key to sustaining manufacturing relationships and ensuring the timely production of quality goods, insights that could be pivotal to the growth and success of any apparel brand.   Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop   In this episode, you’ll hear: -How forecasting has changed in the industry, especially since the pandemic. -The 3 types of forecasts you need to put together for your apparel brand. -How to use historical data in an initial sales forecast. -Never send a false forecast - the downsides. -Learning to lean on your community for helpful feedback and using this in your forecasting.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
14:0402/02/2024
Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton

Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton

Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton In this episode, Rachel chats with Leslie Thornton, to discuss the transformative journey of self-love and emotional mastery in not just shedding pounds but also cultivating a lasting appreciation for our bodies..  Discovering that perfect outfit in your closet that makes you feel unstoppable can be a game-changer, but what happens when your body changes and the clothes don't fit the same way anymore? We unravel the complex ties between fashion, self-esteem, and health, emphasizing the power of size inclusivity and the need to shift focus from the numbers to a reflection of confidence and comfort in the mirror. Leslie provides insight into the emotional roadblocks of accepting our changing bodies, and together, we underscore the fashion industry's potential to fuel personal empowerment. During our travels, we've learned firsthand how diverse the world's sizing systems are where our usual size is just a number, and fit is the only universal language. We explore the idea of detaching from the labels and sizes that so often define us, diving into personal stories and cultural insights that highlight the variety of perceptions surrounding body image across the globe. As we close, I invite you to join me in discussing how apparel professionals can harness these insights to foster inclusive brands that encourage self-acceptance and holistic health. Leslie is the Founder and CEO of Hypnosis for Permanent Weight Loss, an international health coaching program for people seeking mental freedom from food, body, and weight, and is a leading expert in the holistic health space. Leslie is an NLP Trainer, Hypnotist, & certified coach, who has helped 100's of people around the world - overcome the mental obsession with food, body, and weight for good! In this episode, you’ll hear: -The importance of having really well-fitting apparel and its impact on your day-to-day life. -Size numbers mean nothing! -The difference in sizing across other areas of the world and cultures. -The process behind learning to transform your thoughts through hypnosis.   We can’t wait to hear what you think of this episode!   Connect with Leslie: https://hpwl.co/ Leslie’s Instagram: https://www.instagram.com/lesliemthornton/   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
17:0126/01/2024
The Business of Apparel Podcast Series: Numbers Don’t Lie!

The Business of Apparel Podcast Series: Numbers Don’t Lie!

The Business of Apparel Podcast Series: Numbers Don’t Lie! In this episode of the Business of Apparel Series, Rachel explores the crucial numbers that will drive your apparel brand towards success. Listen in as I break down the importance of understanding margin percentages, a vital indicator of product health and profitability. I'll share why a margin of 35% or lower could spell trouble for your business when considering the full spectrum of expenses, and offer you an opportunity to further your knowledge through an upcoming free workshop. You won't want to miss the chance to participate in this workshop so that you can immediately impact your business strategy.   We then discuss actionable strategies to increase profitability, from renegotiating with factories to selecting more cost-effective materials, and even adjusting retail prices when necessary. Grasp the intricacies of direct-to-consumer and wholesale margins, and learn how calculating profit margins with both retail price and landed cost in mind is a fundamental driver for growth and financial independence. This conversation is tailored to empower you with the tools and knowledge to help you grow a profitable apparel business.   Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop   In this episode, you’ll hear: -Are you bringing in the profits you need to grow your business? -Why it’s hard for small businesses to compete with the big box brands. -Working backwards to figure out your profit margin and the factors that go into the process. -The importance of SKU rationalization and how this ties into setting appropriate profit margins.   We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
17:2119/01/2024
Tailoring Success Outside of the 9 to 5 with Debra Boulanger

Tailoring Success Outside of the 9 to 5 with Debra Boulanger

Tailoring Success Outside of the 9 to 5 with Debra Boulanger In this episode, Rachel sits down with the remarkable Deb Boulanger, founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over, for a candid conversation about the leap from the corporate world to entrepreneurship. Deb shares invaluable insights on harnessing the spirit of an intrapreneur to fuel your own business venture, drawing on her personal journey and the challenges she faced while adapting to the digital marketing landscape. She emphasizes the power of your corporate experiences and the pivotal role of coaching and community in the often daunting early stages of establishing a brand. Listen in as we explore the mindset shifts essential for budding entrepreneurs, tackling fears and overcoming the scarcity mindset that often accompanies this transition. We dissect the realities of replacing a corporate salary, discuss financial strategies for growth, and celebrate the success stories emerging from Deb’s accelerator program.  Deb Boulanger is the Founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over. She is also the amazing host of the Life After Corporate Podcast. With 27 years of experience in launching services, she has dedicated her career to closing the revenue gap for women founders.   In this episode, you’ll hear: -Characteristics to notice within yourself before you begin your entrepreneurial journey. -Leveraging corporate experience, the importance of hiring a coach and building a community. -The value of market research and what to expect early on in your journey. -Tips for paying yourself and learn where your profits should be!   We can’t wait to hear what you think of this episode!   You can learn more about Deb at her website: https://thegreatdoover.com/ You can also follow her @deb_boulanger on Instagram or on LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over/ ---------------------------------------------------------------------------------------------------   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
16:3912/01/2024
The Business of Apparel Podcast Series: All About Sourcing

The Business of Apparel Podcast Series: All About Sourcing

The Business of Apparel Podcast Series: All About Sourcing In this episode of the Business of Apparel Series, Rachel pulls back the curtain on apparel sourcing. This episode packs a punch with firsthand experiences and expert insights on navigating the complex web of manufacturer partnerships, cost negotiations, and the crucial dance with minimum order quantities (MOQs). Whether it's weighing the pros and cons of local versus overseas production or the art of funding those first crucial purchase orders, this conversation is a goldmine for anyone ready to take their apparel business from concept to closet. Embark on a journey of financial savvy and strategic sourcing as we tackle the challenges of funding a startup and the allure of low MOQs.. Discover how side hustles can be more than just income diversifiers—they can be the lifeline for your brand's inception and growth. We're not just sharing experiences here; we're equipping you with actionable strategies and highlighting invaluable resources to ensure you can forge ahead with confidence in your manufacturing choices and sustainable practices.  To wrap up, we delve into the ethical and practical facets of manufacturing that can define or derail your brand's legacy. Learn how to establish a robust relationship with your factory, ensure your products are ethically sourced, and maintain that crucial balance between cost and quality.    In this episode, you’ll hear: -Unmarked Street’s role in sourcing for your company. -The importance of understanding Minimum Order Quantities (MOQs). -Where is your funding coming from? -Ethics in factories and cleanliness should be top priority.   We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
17:4105/01/2024
The Business of Apparel Podcast Series: The Importance of Brand Standards

The Business of Apparel Podcast Series: The Importance of Brand Standards

The Business of Apparel Podcast Series: The Importance of Brand Standards In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we’ve identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this dynamic landscape.    We’ll then switch gears to the fascinating realm of product naming, a process that might seem simple but can often turn into a labyrinth of challenges. I’ll walk you through my past experiences and the painstaking process of renaming a product line at a corporate job. Learn why the involvement of all team members is vital. Lastly, let’s spread the knowledge of this podcast, because the better we understand the business of apparel, the better we can shape the world of fashion together. In this episode, you’ll hear: -The two main types of apparel brands and an invaluable resource that can help no matter what. -What is Blue Sky? -The importance on really focusing on product naming. -Rachel shares a valuable story from her time in corporate apparel.   We can’t wait to hear what you think of this episode!   Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
13:4829/12/2023
The Business of Apparel Podcast Series: Your Target Customer

The Business of Apparel Podcast Series: Your Target Customer

The Business of Apparel Podcast Series: Your Target Customer In this episode of the series, Rachel unlocks the secret to thriving in the apparel industry as she walks us through the crucial role of identifying and understanding your target customer. She shares a memorable fitting experience that triggered a profound question - who exactly is our target customer? Recollecting this insightful moment, we spotlight how successful billion-dollar brands consistently keep their target customer in the heart of their business operations, reinforcing their importance through regular meetings.   The narrative continues with our candid confession about the struggles we encountered in pinpointing specific customers within our own team. We take you through our transformative journey of how an offsite meeting brought clarity in defining our target customers, fostering significant improvement in our product line and team effectiveness. We also share our brand's unique tagline, a testament to our commitment towards fitting performance apparel and aiding clients in their business growth. In this episode, you’ll hear: -The visualization through the fitting process. -Rachel recalls this first experience with questioning who the target customer is. -A recall of a past process on how to figure out just who the target customer is and how Rachel applies it to her own brand. -How to build brand loyalty. -Understanding nuances and the many traits of your target customer.   We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/  
17:0522/12/2023
Introduction to the New Business of Apparel Podcast Series!

Introduction to the New Business of Apparel Podcast Series!

Introduction to the New Business of Apparel Podcast Series! Exciting news! We are launching a brand-new podcast series where we unlock the secrets of the billion-dollar apparel industry! Rachel Erickson, owner and CEO of Unmarked Street and seasoned industry expert, is eager to share her 17 years of experience with you, and reveal how understanding your target customer can immensely impact your decision-making processes.    We'll also explore the dynamics of brand standards and discuss trends versus innovation. Rachel's intimate knowledge of the industry is set to provide you with a comprehensive understanding of the crucial role the right people play in product naming. Not to mention, we'll crunch the numbers behind the brand, and break down target costing and margin percentages. The knowledge you'll gain from this series will empower you to start and scale your own profitable apparel brand while making a significant positive impact. This is a journey you don't want to miss! In this episode, you’ll hear: -New series announcement! -Rachel’s experience working with billion-dollar brands such as Abercrombie & Fitch and Fossil. -The lack of information within the industry and why its imperative to share information. -What to expect in this series. -Additional learning and educational opportunities from Unmarked Street in 2024.   We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos   Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
17:1615/12/2023