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Liran Hirschkorn
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Maximize Profit for Black Friday Cyber Monday (Webinar Recording)
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
58:1019/11/2024
Amazon's 3Q earnings and what it means for you
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
10:1231/10/2024
Amazon Accelerate Conference Highlights and recap
A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime’s reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like TikTok. Finally, Amazon Shipping unveiled new logistics capabilities including drone delivery, faster delivery times, and a new mobile app for managing inventory and deliveries.
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
11:5724/09/2024
Breaking Down Amazon Accelerate 2024: What Sellers Need to Know
In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don’t miss out on these crucial updates that could shape your strategy for 2024 and beyond!
14:2523/09/2024
The Blueprint of a 9-Figure E-Commerce Brand
In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you’re an emerging brand or a seasoned seller, this episode is packed with essential advice to help you scale effectively.
44:4601/09/2024
Advanced Amazon Strategies With Amazon Marketing Cloud
In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the knowledge to refine your strategies and stay ahead in the ever-evolving digital landscape.
41:3801/09/2024
Industry Secrets of Successful D2C Brands
In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales channel. Plus, they delve into the role of AI in business strategy and more. Packed with valuable insights for entrepreneurs and business leaders, this conversation is a must-listen for anyone looking to navigate the complexities of modern business.
31:4931/08/2024
Why Amazon Sellers Need Buy With Prime in 2024
Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether you're an Amazon seller or a brand looking to elevate your online presence, this episode is packed with insights you won't want to miss.
26:1126/08/2024
The (Hidden) Mistake Every E-Commerce Business Makes
In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made Zappos a leader in customer satisfaction. Whether you're an Amazon seller or a business owner, these expert insights will help elevate your customer engagement approach and drive lasting success.
36:5923/08/2024
Amazon Sellers Act Now to Recover Lost Money Before Changes Hit
Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don’t act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits before time runs out. Don’t miss this essential update that could save your business
Get $400 in free reimbursements: https://getida.com/Liran
22:4716/08/2024
Business Growth and Grooming: A Conversation with The Beard Club's CEO
In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the The Beard Club. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures.
Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin
32:3017/04/2024
Building a Nonalcoholic Beverage Brand with Creativity and Purpose
In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.
Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin
32:4722/03/2024
BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY
Season 2 Episode 1
Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/
Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
37:0113/03/2024
2023 Year in Review - a Video Podcast
A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/
20:1002/01/2024
Advanced A/B Testing Strategies with Justin Chen
Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business.
Check out Pickfu and use code MINDSET to save 50% off your first poll.
Here are some of the sample polls
Crowdsourced listing audit
Competitive main image test (here's another)
Hypothetical mockups using our mockup tool
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
36:2217/11/2023
144 - Being Spiritual During War with David Ghiyam
In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher.
Check out https://go.kabbalah.com/
32:1513/10/2023
143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World
In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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41:5222/09/2023
142 - 28 Announcements from Amazon Accelerate
Amazon Accelerate 2023 Announcements
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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46:0818/09/2023
141- Scaling beyond 8 figures - a special panel discussion
A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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54:5312/09/2023
In-depth Amazon Ads Q&A
[00:01:09] Buy box suppression, lower price, competing listings, search volume importance.
[00:06:07] High search volume, no conversions, competitive keyword.
[00:08:47] Vine reviews
[00:12:52] Negate irrelevant search terms, manage bids.
[00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ ad spend. Relevant bidding is crucial for product visibility.
[00:20:44] Ensure indexing, fixed bidding, beware dynamic bids.
[00:24:43] Mansour's labor of love: excellent beginner content. Recommends alternative ads, like Reddit.
[00:28:22] "Drive low converting keywords? Organic rank impact?"
[00:33:12] Leveraging A+ content for client listings includes changing the brand name and using interactive models such as FAQ and comparison charts. Video content is placed higher to showcase products.
[00:35:36] New opportunities with brand tailored promotions on Amazon. Leveraging new features like virtual bundles and posts. Rules for running video ads on sponsored brands include showcasing product in use and adding captions. Importance of video content on listing images, video section, and detail page.
[00:42:54] Optimize campaigns, don't funnel exact keywords.
[00:46:20] Target high or low volume keywords? Consider competition and appeal to shoppers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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53:0827/07/2023
139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping
Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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24:0011/07/2023
138 - Grow and Exit with Yoni Kozminski
Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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44:2912/06/2023
137- Maximizing ROI with Variations-Based Campaigns on Amazon
In this episode, we answer the following questions:
1. How important is it to run campaigns for all variations of a product?
2. In what situations would it be best to combine variations in one campaign?
3. When should you advertise a higher-priced product over a lower-priced one?
4. How do you determine which variation of a product to advertise if there are multiple options available?
5. How important is customer perception and quality in choosing which variation of a product to advertise?
6. What role does A/B testing play in determining the most effective product variations to focus on?
7. Can you give an example of a product where color variations are more important than other variations?
8. How important is it to check for search volume before creating a separate campaign for a specific variation?
9. How do you differentiate products that come in similar sizes and images, such as shoes and clothing?
10. What is the significance of understanding your customer when selecting keywords to showcase your best-selling products?
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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10:3707/06/2023
136 - NEWS: Amazon Posts Changes
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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01:4725/05/2023
135 - MINDSET: Using Systems to Reach Goals
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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11:4425/05/2023
134 - NEWS: Bill Gates says A.I could kill Amazon Search
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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03:0924/05/2023
133- Mastering Prime Day: Advertising & Logistics strategies
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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56:3724/05/2023
132- Prime Pulse: Unveiling E-commerce Headlines
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Death of a keyword
Free SUPA Template
Learnings from $10M+ entrepreneurs
23:4919/05/2023
131- Reducing TACOS and Growing Organic Sales
Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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09:0709/03/2023
130 - Selling through a Recession and Mitigating Profit Loss
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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50:1514/02/2023
129 - Top Amazon Advertising Mistakes
Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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34:4009/02/2023
128 - Selling on Walmart.com
Ryan King, CEO and Co-Founder of BlueRyse, a Walmart marketing agency and Daniel Solid, Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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47:3608/02/2023
127 - Knowing your Numbers with Nachman Leiser
Nachman Leiser is the CEO & founder of Connect Books. We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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40:4917/01/2023
126 Kevin King - Ecommerce,NFTs and 2023 Predictions
Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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01:10:5402/01/2023
125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman
In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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47:4920/12/2022
124 - Behind the Scenes of Amazon's Account Health Rating
Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of.
Check out course.incrementumdigital.com to learn about Amazon Advertising Academy
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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01:01:3130/11/2022
123- Improving Sales and Conversions for Q4 with Dima Kubrak
I chat with Dima of Sellerise about improving sales and conversions for Q4.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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50:5314/11/2022
Amazon Makes 37 Announcements at Unboxed
Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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14:4301/11/2022
121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit
Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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51:4119/10/2022
120 - Amazon Accelerate Recap and Updates
Breaking news live from the Amazon Accelerate conference! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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31:3515/09/2022
Why Amazon Sellers Need User Generated Content with Ian Sells
Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
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38:1312/09/2022
118 - Ride the Amazon Wave with Tomer Rabinovich
Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave. Learn more about Tomer at Jointopdog.com
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:
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40:3207/09/2022
Post Prime Day Insights
This was a live on linkedin and facebook - to see those visuals click here
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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01:06:4522/07/2022
116 - Prime Day Ad Budgets and Last Minute Tips
Should you increase your ad budgets before and during prime day? I cover our recommendations and discuss last minute prime day tips.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:
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11:0907/07/2022
115 - Hourly PPC Reporting - Amazon Marketing Stream is Live
Join us as we discuss the Amazon Marketing Stream and our initial results with the new intraday API.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:
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31:5322/06/2022
114 - Amazon FBA Multiples Have Tanked
Paul Rafelson of https://ecomattorneys.com/ joins me to discuss the current state of exits for 2022 and offers advice to sellers wanting to exit around deal structure. We also touch on Amzon Buy with Prime and a theory and why Amazon is offering this.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:
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01:01:5713/06/2022
113- Product Innovation with Steven Blustein of Gembah
Steven Blustein Co founder of Gembah, which is the world's 1st global marketplace for product development joins us to discuss product innovation strategies and how Gembah helps brands innovate and differentiate.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media:
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47:0403/06/2022
112- Bradley Sutton Chief Evangelist at Helium 10
Bradley Sutton of Helium10 joins us to discuss what has changed in 2022 for Amazon sellers and how to adapt.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
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49:3909/05/2022
111 - Building Spread The Love with Zach Fishbain
Zach Fishbain bootstrapped Spread the Love in a highly competitive niche dominated by enterprise brands. Through listening to their customers, focusing on branding, and creating a great product, the brand he and his wife created sells through Amazon, D2C and B2B. Learn about his story and what he sees is the future of brand marketing.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media:
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51:2415/04/2022
110 - Conversions and Market Share Updates - New Amazon Updates
Mansour Norouzi joins me to discuss new Amazon updates related to sessions and conversions, market share and search volume data in brand analytics, and niche trends data now available in Product Opportunity Explorer
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
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41:0608/04/2022