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Ren Lopa
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day!
The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams!
Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you!
For more tips like this and free weekly salon marketing classes - join us in our VIP Group!
https://www.facebook.com/groups/successfulhairstylists Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
[160] REPLAY - SALES SECRETS FOR HAIRSTYLISTS: How to Book More Clients and Make More Money
Hey Successful Hairstylists!! THIS episode was the your FAVORITE all time episode of the podcast so today I'm doing a throwback!
Here are the TOP SALES SECRETS FOR HAIRSTYLISTS!
Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like...
Where did all of those new clients come from?
What did I do/say to make my clients so happy?
No idea!
If we don't know what's working or not working in our business - we cannot REPLICATE our success or PREVENT our failures.
Today I'm sharing SALES SECRETS for Hairstylists so that you can understand how to spend your free time to continue to grow!
Let's jump in!
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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
28:0319/11/2024
[159] 8 Instagram Updates You Need to Know: Carousels, Reels, Notes, Comments + More!
Hey Successful Hairstylists! This week we're talking about INSTAGRAM and all the juicy updates they've been adding! There has never been a better time to grow a business with FREE tools -- and knowing how to take advantage of all the different features can set you up for success!
I share...
Why IG continues to be the best way to get new clients (in 30 mins/day)
8 of the latest Instagram updates to attract local people to find your page, follow you and book appointments! Carousels, Reels, Comments, Notes and more!
My TOP IG features you must be using to build your business right now
Let's get into it!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
25:1312/11/2024
[158] 🤓 How many clients do YOU need to get fully booked?! Fully Booked Calculator Preview
Hey Successful Hairstylists! Today we’re talking about one of the biggest goals that hairstylists have the second they begin their career - becoming FULLY BOOKED! What always strikes me, though, is that while this is something we strive so hard for - we often have no real idea how close or how far away we are from reaching that goal. Could it take us 6 months? 5 years? If I amp up my marketing will it really make a difference or is that just a waste of time?
In this training, I’m sharing…
The importance of having TANGIBLE GOALS
The key factors that can SPEED UP or SLOW DOWN your progress
The numbers YOU need to know in your business to calculate your own magic numbers!
Calculate your OWN exact numbers here: https://wolfandrabbit.samcart.com/products/fully-booked-in-6-months
---------
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist#hairstylist#framar#behindthechair#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
24:5129/10/2024
[157] 3 Must-Have Scripts for Fall 🍂
STYLIST SCRIPTS $17
https://wolfandrabbit.samcart.com/products/stylist-scripts/
ULTIMATE STYLIST SUCCESS KIT $33 (Includes Stylist Scripts + 10 other best selling courses for hairstylists)
https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/
Hey Successful Hairstylists!! This week we’re talking all about COMMUNICATION and how to use the GOOD, AWKWARD AND TENSE moments with our clients to build trust and connection.
I’m going to share…
Answers to listeners questions
2 scripts for building your business
A script for talking to long-time clients about current trends
A scripts for responding to a negative review (and what NOT to do - to avoid becoming famous on TikTok for the wrong reasons)
SO MUCH MORE!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
47:2222/10/2024
[156] RANT: Posting Photos vs Creating Content - How You're Still Getting Marketing Wrong in 2024
Hey Successful Hairstylists!! Today I'm ranting and sharing some big sister love around marketing your business. I hear ya’ll - that you WANT great new clients and that you WANT to show up in your business. Yet, even when you have fully written captions and a camera roll full of content, something is getting in your way.
Maybe it’s because, when many of us started in the industry, we didn’t HAVE to be online at all. I still remember making little new-client packets with business cards, coupons and product samples and driving them around to local businesses for the employees and customers. I am sensing some truly stubborn resistance to showing up in the modern landscape.
But the thing is… the new stylists are not afraid. And I do not want you to be out-competed before you can even get fully booked!
I'm sharing...
The difference between posting a photo and creating content
Mindset barriers to posting
2 POSTS TO POST THIS WEEK!
CONTENT RESOURCES:
528 INSTAGRAM POSTS FOR HAIRSTYLISTS
100 FOLLOWERS IN 30 DAYS
LUXURY CLIENT METHOD
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
16:1915/10/2024
[155] 29 Step Checklist to Create a Five Star Experience 💎✨
Hey Successful Hairstylists!! This week we're talking about something that rarely gets discussed... the TOTAL guest experience. Often times, we focus on color formulation and techniques or marketing to new clients. But the truth is that if we don't know how to create a great experience and KEEP our clients - we will be starting from scratch every single month - no matter how flawless our techniques or marketing are.
I'm talking about...
The LATEST data around consumer behavior (hint: 1/3 people leave a business after just ONE bad experience)
29 Step Checklist
The ONE vital thing you need to do after listening to this training
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0
#independentstylist#hairstylist#framar#behindthechair#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
35:5701/10/2024
[154] How to Create a Curated Gift Guide and Gift Bundles for the Holiday Season
Hey Successful Hairstylists!! This week we're talking about how to build excitement and make more $$ this holiday season by creating curated gift guides and gift bundles!
I'm diving into...
The importance of seasonal offers behind the chair
The top ideas, names and items to include in your gift guides
4 ways to make sure your offers sell out
Let's get into it!
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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
23:5624/09/2024
[153] How Hairstylists Can Reach 💵 5k/Months by the End of 2024
Hey Successful Hairstylists! This week we're talking about how YOU can hit 5k/Months by the end of 2024! Whether that's doubling your sales, adding $1k/month or MORE - setting a vision for the rest of the year can keep you inspired and motivated. Beyond the vision though - let's break down what that actually looks like.
I talk about...
• The 3 ways you increase sales in your business no matter what
• Why content isn't the part of your funnel that you think it is
• 3 hot tips to make this all happen
If you are not sure what to be focusing on to get new clients - DM me the word CLIENTS on Instagram / renlopaofficial
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.co...
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 2,000 other Successful Hairstylists in our / successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.co...
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.co...
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaof...
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0#independentstylist#hairstylist#framar#behindthechair#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
22:5617/09/2024
[152] How Hairstylists Can Attract More Introverted Clients 💎✨
Hey Successful Hairstylists! This week we're talking all about how to attract introverted clients!
As an introvert, I noticed that when I had introverted clients I was way less drained by the end of my day. Plus, my introverted clients were extremely loyal, referred many people to me and trusted my recommendations.
I'm going to share...
The 4 subtypes of "introverts"
Why AUTHENTIC marketing wins out over HYPE
How to create a balanced experience introverts will LOVE
The types of social media posts to bring in more introverted clients
Let's get started!
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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0
#independentstylist#hairstylist#framar#behindthechair#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
16:4910/09/2024
[151] How to Finally Stop Wasting Time in the DMs 🤠 with Potential New Clients
Hey Successful Hairstylists! This week we're talking about the dreaded, "Balayage, how much?" DM that pops into your inbox!
So after todays training you’re going to know step-by-step how to vet potential clients in the DMs easily (without quoting them or giving them hair advice AKA no free labor).
This is for you if…
• You feel like you attract discount buyers
• You want to book clients that you know are the right fit
• You keep getting new clients who only come one time and then don’t come again
I’m excited to talk about this today because DMS are truly the wild west in business. And they leave a lot of room for miscommunication and misunderstandings.
Let's dive in!!!
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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0
#independentstylist#hairstylist#framar#behindthechair#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
25:2920/08/2024
[150] How to do Online Booking RIGHT in the 2024 Economy!!
Hey Successful Hairstylists!! Today we're diving into ONLINE BOOKING!!
Online booking has gained popularity in the past couple of years especially with hairstylists that are in high-demand and booked up. As these booked stylists become influencers and educators, awareness has been raised about online booking and many stylists at all points in their career started adding this process.
This training is for you if…
You’re considering doing online booking
You started doing online booking and your new clients dropped significantly (this happens a lot by the way)
You’re wondering if you’re ready for online booking
Let's dive in!!!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
22:5713/08/2024
[149] Easy, Simple Side Hustles for Hairstylists!
GRAB 44 SIDE HUSTLES FOR HAIRSTYLISTS HERE:
https://wolfandrabbit.samcart.com/products/side-hustles-for-hairstylists
Hey Successful Hair Stylists!! Today we're switching gears a little bit and talking about side-hustles!
In the past couple of years it has become more common for people to have many streams of income (whether they need the boost of cash, or are just doing it for fun).
I had a side hustle behind the chair that turned into a business and then into my full-time career! And I have a lot of insights on how you can quickly and easily start bringing in extra cash and see if a career pivot is right for you (without sabotaging the beautiful business you've been working so hard to build!!)
This episode is for you if....
• You're making enough behind the chair to feel comfortable, and your business is running smoothly and you're craving a new challenge!
• You really want to become an educator in the industry.
• You like the idea of having other money coming in and ways to bring in money that aren't behind the chair.
Today I'm sharing a peek into my journey from being behind the chair full-time, to starting a side hustle, to launching an education/marketing business and to going full-time in that business. I'm also going to talk about the TOP 5 MYTHS when it comes to starting a side hustle (and what to do instead)!
Let's dive in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0
#independentstylist#hairstylist#framar#behindthechair#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
19:3906/08/2024
[148] How to Price-Quote New Clients in the Current Economic Climate
Hey Successful Hairstylists! This week I realized that NO-ONE is talking about one of the most important pieces of a consultation. We focus a lot of our energy on getting on the same page, managing expectations and then formulating --- skipping over one of the most CRUCIAL aspects of building a trusting client relationship...
PRICE-QUOTING!
Transparency with pricing is huge and NO ONE likes to feel surprised at check-out. But how can we handle this - while also charging our worth and feeling like we’re being compensated for our time?
This is for you if:
You regularly underquote your clients because you’re afraid they’ll say no or be upset.
You don’t charge for all the services someone needs to achieve their look .
You just want to feel more comfortable in how you engage with your clients.
Let's get started!!!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
21:1330/07/2024
[147] Hate your photos + videos? Post THIS, instead! Hairstylists guide to easy content on Instagram
Hey Successful Hairstylists!!
In a perfect world - we would have a camera roll full of images and videos that we feel represent our work accurately. But, that's just not always the case.
So today I'm sharing what to post when you hate all of your photos + videos!!
I'm sharing....
1 - The VITAL mindset shift you need when it comes to Instagram
2 - 3 Instagram posts you can do in 3 mins or less (without ANY of your own images/videos)
3 - My go-to websites for copyright free images, videos and templates!
Let's get into it!!!
-----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
19:4023/07/2024
[146] 7 Ways to Outshine the Competition on Instagram: Hair Stylists Instagram Mastery
Hey Successful Hair Stylists!
This week we're diving into HOW to outshine your competition on Instagram!
This training is for you if
You’re in a super competitive area
The people you’re attracting from instagram are not the right fit - not wanting the services you specialize in, wanting discounts, not wanting to take care of their hair or make a long term plan
You’re not enjoying instagram anymore and just going through the motions
WHY STANDING OUT IS A GOOD THING
You can actually attract the right people
It’s easier to stay consistent when it feels authentic
You won’t feel so clammed up! A lot of times when we’re blocked on what to post, it’s because we’re trying to “BE” or “FIT” something that we’re not.
Let's dive in!!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
29:5616/07/2024
[145] Yelp, Booksy, Google my Business - Non IG Apps to Book New Clients
Hey Successful Hair Stylists!
This week we’re talking all about NON-Instagram apps for hairstylists to get new clients!
Whether you want to attract additional clients or you’re just plain sick of being a content creator - knowing the apps on the market that can bring you clients organically (and without you being a part-time social media manager) can be super helpful!**
We’re going to talk about…
Google-My-Business
Yelp
Marketplace Model Apps (For example… Booksy and Styleseat)
Hyperlocal Apps (For example… Nextdoor)
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
19:5809/07/2024
[144] The Reasons Independent Hair Stylists Don't Hit Their Goals (And What to Start Doing Instead)
Hey Successful Hairstylists!!
Today we’re talking about hitting goals - or rather, the reason why independent hair stylists DON’T hit their goals - and what you can start doing instead!
Setting goals can be exhausting — at least it was for me for a really long time. Most of the time I would check in and see that I was SO FAR behind hitting my goal that I’d give up way early (have you been there?). In 2016 something big clicked for me and I was able to really start seeing progress behind the chair. Did I want to hit a goal of selling $1,000 in retail to my guests that month? I HIT IT! Did I want to hit $9,000 in service sales in 30 days?? SMASHED IT!
And I’m confident this can work for you too.
In today’s training, I’m sharing…
Stats on entrepreneurship in 2024 (spoiler: you’re doing something 84% of the adult population can’t/won’t do)
The biggest reason independent hairstylists don’t hit their goals (it’s NOT what you think!!!)
The 2 life-changing actions I took to start hitting my goals quickly
Let's jump in!!!
-----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
19:0702/07/2024
[143] 3 🤑 Financial Decisions that Grew my Business: Hairstylists Guide to Cash Flow and Compensation
Hey Successful Hairstylists!
Today we're talking about FINANCES behind the chair and in your personal life!!
Whether your finance goal is to stop over-drafting every month or to double your retirement investment every month - you're going to get practical steps you can take today to get closer to that goal!
We're talking about...
How building up our finances gives us freedom, opportunities and impact in our community
The 3 Financial Decisions that grew my business
3 easy tools you can make RIGHT NOW using just a sheet of paper
Let's dive in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
29:5325/06/2024
[142] Top 💸 Sales Secrets Every Hairstylist Should Know: Get New Clients, Increase Your Average Ticket and MORE!
Hey Successful Hairstylists!!
Today we're talking about SALES! Sales, and specifically, being good at selling, is a VITAL part of building a 100k+ business behind the chair. AND... it can be super intimidating. Yet, many hairstylists shy away from sales because they are scared of seeming greedy, manipulative or dishonest.
In this episode I share with you authentic, easy sales methods that will not only make you more money --- but will make your clients HAPPIER and more loyal (it's a win win for everyone!).
This episode is juicy! I talk about
2024 Consumer Spending Data!! (Spoiler: American women spend $3,725 per year on beauty products and services)
The 3 biggest mistakes hairstylists make that ruin the sale behind the chair (and even before people book with you)
3 Sales Secrets you can use immediately to book more new clients, increase your average ticket and keep your clients loyal for life!
Let's get started!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
• Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
31:5718/06/2024
[141] 🤑 Marketing Campaigns for Hairstylists
Hey Successful Hairstylists!! Today we're talking all about marketing campaigns and their place in your strategies behind the chair.
Each individual GOAL that you have (new clients, referrals, retention, average ticket, promotion, retail sales, etc) needs it's own unique marketing campaign. And I'm going to outline what this looks like.
I talk about...
The different steps in a salon sales funnel (hint: there are 3 steps BEFORE someone even books with you)
How to turn this sales funnel into a template for marketing campaigns
2 marketing campaigns for you to use and to show you how to create these for any sales goal you have
Let's dive in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here
Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
18:1511/06/2024
[140] 5 Things to do During a 📉 Slow Season to Bounce Back Faster
Hey Successful Hairstylists!! Today we're talking all about slow seasons. I know that they can feel scary and stressful... they can cause us to start doubting ourselves or even believe we're not cut out for this whole owning our own space thing (your fear is lying to you!!!!).
Truthfully, slow seasons, low months, low views, sales dips are a NORMAL part of running a business.
And I want to be sure you feel empowered and know exactly what to do when a slow week comes so that you can bounce back quickly and not take a big dip in income!
We're talking about...
Slow seasons and how small and big businesses go through them
How self-sabotage plays a part in extending our slow seasons
The 5 things you can do RIGHT AWAY to shorten a slow season and bounce back fast!
Let's jump in!!!
----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
• Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here
• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk
https://flodesk.com/c/PZ8RG0
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
19:3804/06/2024
[139] BEST 🌞 Days and ⏰ Times to Post on Instagram in 2024: Hairstylists Guide to Scheduling Content
Hey Successful Hairstylists!! Today we're diving into the best days and times to post on Instagram in 2024!! If we're spending time creating videos and posts and building our marketing strategy - it makes sense to try to get it in front of the most eyes!
I'm diving into...
Best and Worst days of the week to post on Instagram
Best times of the day to post (which really surprised me)
My TOP scheduling apps for when you're ready to batch and plan ahead!
DISCLAIMER- if you’re currently not posting on a consistent basis - do not even stress about posting times. Just get posts out there consistently for a full month before adding more complexity to what you’re doing. A lot of people use the information I’m about to share to procrastinate - not you though!!! Right? 🫶
Let's dive in!!!!
----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
28:0221/05/2024
[138] 👀 Cancellations, Redos and Discounts: Hairstylists Guide to Communication 🤩
Hey Successful Hairstylists!! Today we're talking about one of THE biggest things in your control in your business.
THE thing that makes the difference between connection or isolation...
THE thing that makes the difference between being heard and just saying words...
COMMUNICATION!
In this training I'm breaking down...
How communication is the key element for long-term relationships with clients
My 3 step communication formula for stressful situations
3 DONE-FOR-YOU scripts for Cancellations, Redos and when someone asks for a discount
BONUS TIP: How to create your VERY own script guide
GRAB MY STYLIST SCRIPT GUIDE HERE FOR $17
https://wolfandrabbit.samcart.com/products/stylist-scripts/
OR GRAB ALL 11 OF MY BEST SELLING RESOURCES FOR HAIRSTYLISTS FOR $33
https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/
Let's dive in!
-----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
30:5416/05/2024
[137] How I went from 70 ➡️ 570+ NEW followers every month (and you can too)!
Hey Successful Hairstylists!! Today I'm spilling all the secrets on how I went from gaining 70 followers each month to FIVE HUNDRED AND SEVENTY+ each month!
IF YOU NEED CLIENTS NOW - GRAB THIS CHECKLIST AND IMPLEMENT BEFORE LISTENING TO THIS EPISODE...https://renlopaofficial.myflodesk.com/getclients24
There are a handful of reasons why you might want to grow your following - future plans of becoming an educator, wanting to land brand deals (in our industry and outside the industry) or even to land coveted spots among the industries biggest platforms. When you're able to grow an engaged audience of the RIGHT people - there is no doubt that this can expand the doors that are opened to you (Even monetization features on IG).
What I want to make super clear though is that growing a following is not everything! You can hit 5k+ months and get fully booked with less than 500 followers. So please don't put unnecessary pressure on yourself (or let yourself get distracted from your main goal of getting fully booked up).
With all of that said!
In this training I dive into...
The 3 types of viral posts I added to my mix of content and why they worked
How your bio + highlights might be repelling people from hitting "follow"
My "no free" compliment method
The daily things I did to ensure growth regardless of posting
Let's gooo!
----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
27:3007/05/2024
[136] Turn FOLLOWERS into BOOKED APPTS This Summer 2024: Hairstylists Guide to Marketing
Hey Successful Hairstylists!!
Today we're talking all about turning followers into BOOKED APPTS! We want to strategically make our marketing efforts equal MORE sales and MORE clients, otherwise, we're just wasting our time --- leading to more burn out and discouragement.
You'll learn...
What MOST people will NOT do when it comes to turning followers into booked appointments
My FOLLOWER AUDIT and why it's necessary to know our audience
5 different ideas for turning your followers into booked appointments, RIGHT NOW!
Let's dive in!
----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
31:0830/04/2024
[135] $1/DAY IG Ad for Hairstylists to Get Clients
Hey Successful Hairstylists!! Today we're talking about ADS! And, as you know, I am a big believer in the power of Organic Marketing. And today I'm going to help you create an AD that you can start running at just $1 to compliment your organic marketing efforts!! I'm sharing all the stuff that marketing people make you pay to know (building audiences, how to troubleshoot, how to write your ad) -- because I want you to be EMPOWERED!
I share...
What you need to have in place BEFORE starting your AD
How to create your AD (audience and ad creation)
How to troubleshoot and track your ADs performance
Let's dive in!!!!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
31:4709/04/2024
[134] Managing Difficult Topics Behind the Chair: Emotional Boundaries in an Election Year
Hey Successful Hairstylists!! We often joke about being our clients "therapist" - and the truth is that we do have intimate relationships with our clients. The conversations we have behind the chair can be intense (to say the least) and sometimes we DO have the energy and space to take that on -- and sometimes we don't!
Today I'm sharing some ways to protect your own mental health during intense times!! We'll talk about...
- Emotional, Financial and Time Boundaries
- The role of activism in your business
- Thoughtful ways to redirect uncomfortable conversations
- What NOT to say to someone going through a difficult time (and what TO say instead)
Let's dive in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
23:3102/04/2024
[133] IG Caption Updates 2024: 5 Posts for April *Just* for Hairstylists
Hey Successful Hairstylists!! Today we're talking about some interesting Instagram Updates when it comes to Captions and Carousels!! These tweaks can help you get more visibility, local followers and CLIENTS!
528 INSTAGRAM *POSTS* FOR HAIRSTYLISTS:
https://wolfandrabbit.samcart.com/products/528-instagram-captions
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
18:4926/03/2024
[132] She Said WHAT?! 😆 Funny Client Stories from Behind the Chair!
Hey Successful Hairstylists!! Today we're just taking a break and having some fun together sharing some funny client stories!! These come from Reddit, Facebook Group threads, my own personal time behind the chair and MORE! So come hang out and laugh with me!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
32:0319/03/2024
[131] From 70k to 101k+ Instagram Reach in 30 Days: Hairstylists Guide to Instagram Reach
Hey Successful Hairstylists!! Today we're talking about something JUICY which is Instagram Reach! A LOT of creators in the past two weeks have been complaining about the IG Algorithm and blaming it for not pushing their content as much as it used to. But today I'm going to show you the behind the scenes of how I actually increased my Instagram Reach by 149%!
We talk about...
What Instagram Reach IS and how it plays a roll in getting you new clients behind the chair
My 3 ways to "hack" Instagram Reach and trick Instagram into showing your content to more people
A BONUS tip that trains the algorithm to give you more views - no matter what's happening in the online space!
Let's get to it!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
24:1505/03/2024
[130] Why GOOD Clients Ghost Their Hairstylists And How to Build a Long-Term, Loyal Clientele
Hey Successful Hairstylists! This week we're talking about why our Good Clients leave us!! 😭 And what we can do to make sure that we're creating a rejuvenating and uplifting salon experience for each and every guest.
We're talking about...
Why it's so important for our businesses to build long-term LOYALTY with our clients
The 3 Things that push good clients away
What we can do to keep clients excited about coming to see us for 10 years +
Let's get into it!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
16:3427/02/2024
[129] How Hairstylists Can Respond to 😩 Negative Comments Online and IRL
Hey Successful Hairstylists! It's unfortunately really normal these days to see trolls and negativity on posts online. But - we never really think it's going to happen to us!
As entrepreneurs, like it or not, we ARE public figures online and in our communities. This exposes us to a lot more people than the avg person and therefore we have the opportunity to deal with negativity on a whole other level.
So today I'm sharing a 3-step framework for dealing with negativity!
We're talking about...
Why getting negative feedback and comments is not that scary
My 3-step framework that will save your reputation
How to use negative comments as a public opportunity to show potential and existing clients how you handle difficult conversations
Let's get to it!
---
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
27:0420/02/2024
[128] Consultation Secrets 👀: How Hairstylists Can Prevent Re-dos and Gain Loyal Clients for LIFE! ✨
Hey Successful Hairstylists!! Today we're talking all about CONSULTATIONS. In my experience, consumer behavior has evolved over the past decade, techniques have evolved... but consultations are still stuck in the past!
Because of this, it is really common to be disconnected from our clients. Leaving our clients feeling like we didn't listen to them (or worse) didn't even care about what they wanted (watch all the tiktoks about peoples salon experiences to see what I'm talking about).
We're going to talk about...
3 Mistakes we make during the consultation
What new AND existing clients need from US during the consultation
How to GUARANTEE your client walks out the doors feeling like she has the most beautiful hair for HER unique features
Easy ways for your clients to trust you and buy into your long term vision for their hair
Let's jump in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
22:1713/02/2024
[127] 🔐 Unlock Endless Content Ideas: How Hairstylists Can Create Their Own Social Templates
Hey Successful Hairstylists!! This week we're talking all about CONTENT which I know can be tricky and downright frustrating!
My teaching philosophy in these free episodes as well as in the Luxury Client Method is to make sure you have EVERYTHING you need to BE EMPOWERED to find answers quickly on your own and know exactly how to put things together yourself.
Because when YOU know the why and the how behind creating content you will be FREE to be creative and show up and do the other things that actually get you clients!
Today we talk about...
Easy ways to make your Instagram a LOCAL (vs international) hub for the women in your community
The tools I use to find the MOST SEARCHED questions about different topics (so you know your posts will be relevant and resonate)
How to ALWAYS have photos and videos to post - even when you forget to take pictures of your clients or aren't camera ready
Let's go!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
21:4906/02/2024
[126] Get More 💵 Clients 💵 in February by Answering THESE 3 Simple Questions
Hey Successful Hairstylists!! Today we're talking all about how you can get MORE clients in February by answering these 3 simple questions!
We're talking about...
Why awareness is KEY in growing your business
Why successful hairstylists are always prospecting and building a wait list of new clients
3 simple questions to focus your time and attention next month so you actually see results
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
15:4030/01/2024
[125] What Advice Would YOU Give Your Younger Hairstylist Self: Comment Threads and personal stories
Hey Successful Hairstylists!! This week we're going to have a little fun and have a casual conversation about what we would tell our younger selves about beauty and the beauty industry if we could go back in time!
I laughed a lot, shared your stories and told some of the lessons I've learned that I've never shared anywhere else.
I hope you enjoy!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
45:3125/01/2024
[124] SALES KILLERS 🔪 FOR HAIRSTYLISTS: Common Phrases that Prevent People From Saying YES to You!
Hey Successful Hairstylists!!
Today we're talking about SALES and some of the common phrases that stop people from saying YES to your offers... and even prevent them from booking with you.
I'll admit, I used to struggle with these ALL THE TIME when I was behind the chair and I felt so ridiculous because I "knew" intellectually that nothing scary was happening... but it was like my body didn't know. My heart would start racing, my voice would shake --- all from simply inviting a client to book their next appt with me or take home haircare I KNEW would be good for them! So, if you can relate, just know that you're definitely not alone.
This training is for you if...
- you struggle to charge what your prices are
- Your clients don’t usually rebook with you
- Your clients don’t do what you recommend with services or retail
I'm going to share 4 SALES KILLERS and some hot tips on what to do instead!
Let's get into it!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
24:5121/01/2024
[123] Get Instagram to Build Your Clientele FOR You: Hairstylists Guide to Captions, Hashtags, Reels, Keywords + More
Hey Successful Hairstylists!
You put time, effort and energy into creating posts, videos and stories - so why not make sure they're getting front of the MOST local eyeballs possible?? Today I'm going to show you the LATEST with hashtags, captions, reels and keywords to make Instagram PUSH more local people into your world (without you having to go out and get them yourself).
This training is for you if...
Growing your clientele and online presence is on your list for 2024
You get overwhelmed by trying to figure it all out on your own
You already feel good about how you're showing up and you're looking for NEW ideas to make it easier
You haven't been able to be consistent and need some inspiration/encouragement!
Let's jump in!!
---
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
26:4809/01/2024
[122] 🪩 2024 Instagram Updates, Trend Forecasts and Predictions
Hey Successful Hairstylists! It's time for your favorite quarterly episode all about what updates are happening on Instagram and in the beauty and fashion world.
We're going to talk about...
Why knowing what's trending even matters
The Instagram, Pinterest and Small Business Association trends according to behavior, data and studies.
My recommendations for what to post in 2024 to stand out and get more high-paying, loyal clients
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
21:5302/01/2024
[121] What to do When Clients Start Ghosting You 🥺
Hey Successful Hairstylists!!
We know how important it is to retain our clientele - and yet it can feel like a blindside when we notice some of our best and longest clients haven't been back to see us.
During the busy seasons especially we can just be in the zone and day-to-day of running our business that we don't even notice.
Today we're talking all about what to do when you notice clients are ghosting you!
We'll be covering...
Why ghosting happens
How to approach this like a CEO (vs taking it personal - so hard, I know)
4 Steps to follow when you notice you're not retaining your clients
Let's dive in!
---
GET ALL 11 BEST SELLERS FOR JUST $33 NOW - DEC 31 For my BIRTHDAY BLOWOUT!
You'll get instant access to...
• BRAND NEW - Slow Season Fix
• BRAND NEW - 50 Fun Promotions Just For Hairstylists
• 528 Instagram Captions for Hairstylists
• 100 LOCAL Followers in 30 Days
• Stylist Scripts to Build a Loyal Clientele
• Fully Booked in 6 Months
• Modern Consultation for a Color-Crazed Clientele
• Make Money with Instagram Stories
• Instagram Reels for Hairstylists to Get Clients
• Daily Practices of 15k/month Stylists
• Add $1,000/month (Without Adding New Clients)
SHOP HERE:
https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/
See them all individually:
https://www.wolfandrabbitmarketing.com/shop
-----
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
29:4112/12/2023
BONUS EPISODE: Start 2024 Off Right 🥳🎉👀
Successful hairstylists!!
GET ALL 11 BEST SELLERS FOR JUST $33 NOW - DEC 31 For my BIRTHDAY BLOWOUT!
You'll get instant access to...
BRAND NEW - Slow Season Fix
BRAND NEW - 50 Fun Promotions Just For Hairstylists
528 Instagram Captions for Hairstylists
100 LOCAL Followers in 30 Days
Stylist Scripts to Build a Loyal Clientele
Fully Booked in 6 Months
Modern Consultation for a Color-Crazed Clientele
Make Money with Instagram Stories
Instagram Reels for Hairstylists to Get Clients
Daily Practices of 15k/month Stylists
Add $1,000/month (Without Adding New Clients)
SHOP HERE:
https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/
See them all individually:
https://www.wolfandrabbitmarketing.com/shop
Let's make 2024 a beautiful and profitable year!!!
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
36:3210/12/2023
[120] Loyalty Secrets: Why Clients Stay with the Same Hairstylist 10+ Years 😍
Hey Successful Hairstylists!!
Retention and loyalty is a HUGE part of building a high-end clientele - yet we often over-simplify what it takes to keep clients happy. Well, I've done all the boring research 🧐 so you don't have to! And today we're talking all about the LATEST consumer buyer research on what makes people LOYAL buyers to a business. (Hint: a good quality service doesn't even make the list 😳)
We're going to talk about...
Why leaving with "good hair" is not a deciding factor in loyalty and why there are plenty of mediocre stylists KILLING IT behind the chair
The 5 secrets of client loyalty
How to apply these to your life behind the chair in a easy way that doesn't take a ton of extra time
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
35:2705/12/2023
[119] Sales Secrets for Hairstylists: How to Book More Clients and Make More Money 💴
Hey Successful Hairstylists!!
Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like...
Where did all of those new clients come from?
What did I do/say to make my clients so happy?
No idea!
If we don't know what's working or not working in our business - we cannot REPLICATE our success or PREVENT our failures.
Today I'm sharing SALES SECRETS for Hairstylists so that you can understand how to spend your free time to continue to grow!
Let's jump in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
27:4414/11/2023
[118] Finding Your Personal Style 🤩 How Hairstylists Can Feel Confident Even on Hard Days
Hey Successful Hairstylists!!
Today we're talking about FASHION! We are so good about pouring into our clients and helping them feel like their most confident selves -- and today I want to do that for YOU!
I am NOT of the school of thought that you have to dress up and wear makeup and fit into some mold to be successful AT ALL (so let's just get that out of the way!) I believe that whatever your personal style - the more YOU, YOU CAN BE, the better!
The tips I share today will work whether you shop at the thrift store or neimen marcus. Whether you're a comfy baby in athleisure 24/7 or like to get glam. I don't want to change you, I want you to be able to feel like your best self as much as possible (especially on the days you feel like an ogre).
In this training I'm going to share:
How we can spend our money on clothes we'll actually wear more than two times
How to create your "holy grail" style that is quick and easy for you to feel your best even on your off days
5 style tips that have helped me SO MUCH in feeling good about how I'm showing up in the world
Let's dive in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
23:4331/10/2023
[117] Creating a 💎 Luxury Booking Process that Ends Cancellations and No-shows from First Time Guests
Hey Successful Hairstylists!!
The luxury experience doesn't start when clients enter our salon space -- it begins in their very first interaction with us. Yet 99% of the people who talk about this topic are either - booking sites trying to sell their product or people with affiliate links to booking sites trying to sell their product.
So, let's go against the grain here and actually talk about creating a luxury booking process that gets you clients and grows your business!!
We're going to talk about...
Figuring out your GOAL for your booking process
The 3 ways we can make the pre-experience SO GOOD your new clients will already be excited!
A surprisingly easy *BONUS* you can share with new clients that ends cancellations and no shows
Let's dive in!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
28:5324/10/2023
[116] 🔓Unlocking Financial Freedom: Hairstylists Guide to a Bigger Bank Account 💵
Hey Successful Hairstylists!!
We WANT "financial freedom" but we don't always know what that looks like --- especially when we find ourselves in survival mode of just trying to make enough to pay our bills every month.
I've definitely been there. At one point I had just $58 in my account when I was making the MOST behind the chair.
I want you to walk away with things you can do TODAY to get started towards financial freedom. No matter where you are in your money journey, after todays episode you'll be able to be one step closer to that dream life.
In this training we talk about...
"Rich women" stereotypes in media and how to grow our mindset around money
How to make your finances a TRUE priority in your day to day life (without feeling restricted or overwhelmed)
4 things to do TODAY to make progress with your accounts!
Let's dive in!
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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
34:4220/10/2023
[115] 🚩 Red Flags Behind the Chair: 5 Signs of Terrible Customer Service
Hey Successful Hairstylists! I have no doubt that each and every one of you want to deliver a beautiful experience to each and every guest. And I'm ALL about helping you implement those luxury touches that take your appts from good --- to GREAT!
In this training I want us to slow down a bit and really define the opposite of what a good experience is.
See, what I've realized is that, you can have the fancy touches and all of the extras that your heart desires --- BUT --- if you still do any of these 5 things you will struggle to retain your clientele.
We're going to talk about:
How we can't know how to go "above and beyond" without having a baseline of what you want your service to be like
Why good technical skills don't automatically = a good experience
The 5 Signs of Terrible Customer Service
3 Things you can do after this training to make sure each and every guest leaves happy!!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
35:4410/10/2023
[114] Luxury Redefined 🎀💎 4 Ways Hairstylists Can Provide a High-End Experience to Each Salon Client (Without Spending extra Time or Money✅)
Hey Successful Hairstylists!! Have you ever wondered about WHAT exactly makes an experience "Feel" high-end?? Oftentimes the different between a GOOD and a GREAT appointment is in the intangible details that you can't really define or quite put your finger on.
But we know that as we continue to raise our prices and build our businesses - these details matter and are what sets us apart in having that loyal clientele that continue to get multiple services, rebook their next appointment and send in their friends and family.
So today I'm sharing the 4 WAYS Hair Stylists can create a high-end experience (without spending a ton of extra time or money).
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
29:4503/10/2023
[113] 3 Ways to Actually CONNECT on Instagram to Feel Happier and Get More of the RIGHT Clients
Hey Successful Hairstylists!! Been feeling like a robot lately?? Or like you never stop using your "customer service voice"? Today I want us to talk about something that I believe is totally underestimated in our industry - CONNECTION. Which truly is the heart of everything we do. Yet - when it comes to social media and our first impression we often don't even know where to start with showing your personality - what makes us different - or connecting with people.
So today I share my 3 steps to deeper connection (and more clients) using Instagram!
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
20:4701/10/2023
[112] Caption Secrets, Stats and Updates for Fall 2023: Hairstylists Guide to Instagram Captions
Hey Successful Hair Stylists!! Trends definitely come and go and we've seen this happen with ALL aspects of social media. From as many hashtags as you possibly can and putting them as the first comment - to now 9 hashtags and in the caption. From perfectly curated images to more raw and organic video content. We've been THROUGH IT!
So today I want to talk to you about what's been going on with Captions. What do the stats say? And what are some best practices to get the MOST out of your time posting.
We'll talk about...
- How the algorithm prioritizes posts and why
- How captions play a role in the algorithm
- 3 Caption Secrets/Stats/Hacks to be using RIGHT NOW in your IG strategy
If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat
• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts
• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community!
• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now
#independentstylist
#hairstylist
#framar
#behindthechair
#haireducation
---
Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support
34:1512/09/2023