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ReminderMedia proudly presents the Stay Paid Podcast. We help agents & entrepreneurs master the latest business trends to unlock growth and create a life of freedom. Along with a healthy dose of motivation and inspiration, hosts Luke Acree and Josh Stike tackle business-building subjects like lead generation and retention, digital marketing and social media tactics, and the revenue-producing potential of relationships within your sphere. Each episode aims to provide listeners with tangible steps that will take their businesses to the next level.
488 - Insuring Success: What It Takes to Build a Thriving Insurance Agency
Rosamaria is the CEO of Trusted American Insurance Agency (TAIA) in Sacramento, CA. She’s a seasoned professional speaker who likes nothing better than to help her audiences harness the power within themselves to take action and achieve their goals. We talk with Rosamaria about several subjects, including strategies for building a team, how to provide value to customers and agents, and the key to strong branding. Join us to discover the best way to give value that builds a business and your confidence, two vitally important components of creating a successful insurance brand, and three tactics that new and experienced agents can use to generate leads and find quick wins. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Connect with Rosamaria on LinkedIn · Website: taia.us · Free e-book: “How Independent Insurance Agents Can Increase Service and Lines of Coverage” · You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking to increase your referral rate? ] Visit: https://remindermedia.com/staypaidinsurance/ 0:00 Introduction 2:56 Rosamaria’s backstory 4:11 You need to have a “why” 5:21 Referral and retention strategy 6:44 3 steps to building a successful agency 10:36 Personal growth and source of motivation 13:10 Building a new brand 15:38 Strategies for finding leads 18:49 Thoughts on transparency in the industry 20:12 Thoughts on the role of an agent 23:19 Action Item
24:3304/09/2023
487 - Supercharge Your Lead Generation: 3 Ways to Unleash the Power of AI
Artificial intelligence has already changed what the future looks like—there isn’t a single industry where it hasn’t made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities. In this Silver Dollar episode, we share three ways agents are using AI to improve their entire lead generation process with the ultimate benefit being the ability to make more commission faster. Listen to discover how AI can pinpoint the homeowners in your market likely to move and maximize your limited resources, automate and streamline lead qualification to free up more hours in your day, and ease the pressure of consistently nurturing leads with faster and easier content marketing. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Special offer: Get a 50% discount from Catalyze AI at catalyzeai.com/remindermedia · Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market” · Blog: “AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads” Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00 Introduction 0:50 The explosive popularity of AI 2:35 Use AI to enhance lead targeting 5:40 Catalyze AI: Identify property beneficiaries 8:28 Use AI for improved efficiency (chatbots) 10:24 Use AI to create better lead nurturing content 11:00 Select the best ChatGPT prompts 17:35 Action Item
18:2131/08/2023
486 - How to Forge a Legendary Brand Using the Potency of Stories
Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you’ll hear him talk about branding a business, including the essential need to offer stories that connect with people’s emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Website: impactlegacygroup.com · YouTube: Life Insurance Academy · Instagram: @rogershort · Facebook: @rogershort · LinkedIn: @rogershort · Free e-book: ”The Relationship Marketer's Guide to Branding” Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want your own personalized magazine to stay top of mind? Visit: https://remindermedia.com/staypaidmagazine/ 0:00 Introduction 1:02 Roger’s backstory 1:53 Story #1: Climbing in Colorado 3:29 Life lessons you learn from doing hard things 5:37 The motivation to build Impact Legacy Group 9:57 Story #2: First exposure to life insurance 13:03 Building a brand | The start of the Life Insurance Academy podcast 16:25 Building a brand requires authenticity 18:37 Be authentic, provide good content, and people come to you 20:59 Top telephone sales tips 22:32 The power of storytelling 27:15 Advice for facing adversity 32:47 Action Item
34:3628/08/2023
485 - 6 Dynamic Strategies to Become a Communication Virtuoso
We’ve got six tips for how you can enhance your influence and deeply connect with an audience, whether it consists of one or one hundred. Put into practice, these tips will enhance your sales presentations, your day-to-day conversations, and even your personal relationships. When you tune in, you’ll find out a never-fails question you can ask to ensure your audience got the message you wanted them to, the strategy that ensures your audience will empathize with you and your message, and how to build your confidence when addressing an audience regardless of the topic, time, place, or occasion. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message by John C. Maxwell We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:51 Communicate for wealth and influence 4:05 Tip #1: Be an amazing listener and observer 5:25 How to get feedback 7:09 Tip #2: Connect through emotion 8:54 Know yourself and your audience 10:38 Tip #3: Speak with conviction 12:08 Tip #4: Prepare to be confident 15:43 Tip #5: Keep it simple 17:26 Tell stories 0:00 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 6 Dynamic Strategies to Become a Communication Virtuoso
22:3324/08/2023
484 - 4 Ways to Make Relationships the Bedrock of Your Business
Stacy Allwein has been an agent for 20 years and, along with her team, has sold properties totaling more than $57M with the majority of her clients coming to her through referrals. When you listen to Stacy’s interview, you’ll hear her talk about four simple but highly powerful ways you can nurture relationships, build trust, and become unforgettable. Tune in to discover a nuanced way to introduce the topic of real estate into your pop-by conversations, the client appreciation event that can routinely attract 200+ people every year, a no-pressure approach to making warm calls that keeps you top of mind, and several unique activities to promote your brand and generate goodwill while meeting the needs of your community. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Website: allweinteam.com · Email: [email protected] · Instagram: @allweinrealtor · Phone: 301-606-6716 · Webinar: “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon” · Free 12 Month Pop-By Printable Bundle. You can find more free resources, including e-books and lead magnet to attract clients, when you visit our Resource Library. 0:00 Introduction 0:57 Stacy’s backstory 1:32 Relationships over other lead-gen tactics 3:16 Top relationship-nurturing activities 4:32 How to conduct client pop-bys 8:01 Making warm calls 10:48 Unique relationship-nurturing activity 11:55 Focus on relationship and the business will come 13:08 Hosting client events | Client event ideas 16:53 Working with family | Hiring agents 20:45 Geofarming strategy 25:39 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/
26:4821/08/2023
483 - 4 Easy Steps to Building a Client Database You’ll Actually Use
If you don’t have a client database, you’re doing yourself a huge disservice. The value of your business is in your client list, and we’re giving you everything you need to build one with speed and efficiency. (And if you’re already working with some form of a list, we’ve got key tips for how you can make it better.) Watch and discover the essential information you need for each of your contacts and how to get what you may be missing, useful suggestions for the different ways you can segment your list to pull the most value from it, and the one thing that—if you don’t do it—will render your database useless. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources To find a person’s contact information, consult these sources: · BeenVerified · Whitepages For more helpful information, check out these blogs: · “How to Build an Effective Contact Database in Under 5 Minutes” · “Get to Know Your Clients with the F.O.R.D. Method” · “The Best Email Segmentation Strategies for Real Estate Agents” Free database template · Contact Database Template Want Josh and Luke to help you with your marketing? Visit: https://remindermedia.com/StayPaidMarketing/ 0:00 Introduction 0:51 The value of a customer database 2:04 Build your customer database 3:46 Segment your customer database 7:39 Information to include in your customer database 9:18 Keep your customer database up to date 10:12 Act on the information in your customer database 12:47 Action Item
13:4717/08/2023
482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust
Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He’s sharing specific SEO advice, the best platforms for distributing value and building trust, and his recommendations for topics that even a novice blogger or new real estate agent can knock out of the park. When you listen, you’ll discover the valuable SEO strategy that catapulted Kyle's rankings on Google, a reliable source of popular blog topics that so many agents routinely fail to consider, and why videos, podcasts, and blogging provide continuous value that posting to social media simply cannot—and never will—deliver. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Email: [email protected] · Instagram: @realkylehandy · YouTube: @kylehandy · Blog and trainings: kylehandy.com Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/ 0:00 Introduction 1:14 Kyle’s backstory 2:51 Moving to eXp 5:01 Attract agents with content marketing/blogging 9:29 SEO tips and tools for ranking on Google 11:45 Advice for new bloggers 14:34 The evolution of Kyle’s website [Golden Nuggets] 16:54 Kyle’s business and life today 18:25 The superiority of content marketing for lead-gen 23:11 Ranking channels/platforms – email 26:05 Ranking channels/platforms – video, podcast, blogging 27: 13 Ranking channels/platforms – social media 31:55 Thoughts on ranking locally 33:59 Long-term consistency, stability, and credibility 36:52 Top content ideas for real estate agents 42:45 Action Item
43:4014/08/2023
481 - 3 Transformative Steps to Personal Success
In July, Luke was a keynote speaker at the Eight Percent Nation Conference founded by insurance industry guru Cody Askins. It was an amazing event, but when he reflected on everything it took to achieve his goal of being center stage at a major conference, he realized there were a few lessons he learned along the way: two that pushed him forward . . . and one that held him back. Listen to discover one of the most helpful tactics that will clarify your vision of success and keep you moving toward it, a reason for the reluctance so many of us feel when we need to promote ourselves in the pursuit of what we want, and the roles that opportunity and preparation play in getting you ready to seize what’s within your grasp. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Cody Askins on YouTube @CodyAskins · Website to earn more about the Eight Percent Nation 0:00 Introduction 0:54 Appearance at 8% Nation 2:43 Lesson 1: The power of visualization 4:22 Lesson 2: Limiting beliefs fueled by fear and ego 7:31 Appreciate the steppingstones; you learn from them 9:10 Lesson 3: Do the work to be prepared 11:19 Summary 13:00 Action Item 3 Transformative Steps to Personal Success
13:3510/08/2023
480 - How to Keep Talent without Big Money
In this week’s interview, Jason Martin, who leads one of the country's top real estate teams per the Wall Street Journal, talks about how video has changed his lead generation strategy and the super unique tactic he uses to attract and retain only the best agents. But what stands out is his view on personal growth and the priority he gives it in his professional and personal life. His perspective, and how he puts what he believes into practice, has the potential to fix what he feels is wrong in real estate—and probably a lot of other industries as well. Tune in to find out the one factor that distinguishes top performers from all others in every industry, why some of the most successful leaders are able to achieve a delicate balance that most of us are afraid to try for, and the adverse consequences of choosing a road our lives will travel on before we decide upon a destination. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect on Instagram or Facebook @jason.d.martin.5 Set an appointment with Jason on Calendly: https://calendly.com/jasonmartin1on1/jason_martin 0:00 Introduction 2:04 Jason’s backstory 5:11 Most effective lead-gen strategy 7:20 The key to lead gen is consistency 10:31 It’s too easy to give yourself a free pass 12:11 The master of discipline – Michael Jordan, the master of discipline 15:07 Finding motivation in the setbacks 17:31 A leader’s first great balancing act 19:16 A leader’s second great balancing act 23:22 Attracting and keeping good agents 28:10 “What do you want out of life?” 34:26 Advice to agents who are struggling 38:19 Action Item Want to find a way to generate a new consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Find Your People | Build Your Tribe | GROW Your Business
40:2407/08/2023
479 - How to Attract and Build a Tribe
Some of the most successful guests we’ve spoken to on Stay Paid agree that having a loyal group of social media followers is indispensable to growing a business. But having followers suggests that there is a leader, so the key question is how do you become a leader that others want to follow? In today’s Silver Dollar episode, we talk about how to build a tribe that is invested in your success. When you listen, you’ll discover the biggest mistake people make when trying to grow an audience on social media, the secret to standing apart and above the vast majority of businesses on these platforms, and the fundamental reason why people join and stick with a tribe. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Tribes: We Need You to Lead Us by Seth Godin · Tribes: The Ultimate Guide to Create a Following for Your Business Using Social Media by Seth Godin We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:54 What defines a tribe 2:29 Your vibe, your tribe, your niche 4:15 Tribe leaders need to be remarkable 6:52 Quality leaders provide value to their tribe 9:23 Be intentional about people allowed into your life 13:31 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
14:2003/08/2023
478 - Be a Business of Purpose and Profit (with Giveback Homes)
We’re super excited to have Caroline Pinal, cofounder of Giveback Homes, talk about the amazing way this organization is offering real estate professionals a means to inspire social change and build trust among their prospects and clients. If you’ve been thinking about finding a way to stay better connected with your clients, have a desire to become more involved and visible in your community, want to support a charity but aren’t sure how to pick a legitimate cause, or wonder whether prioritizing purpose over profit is really a sound way to build a successful business, then this is an episode you don’t want to miss. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: givebackhomes.com 0:00 Introduction 2:25 Giveback Homes backstory 4:34 Balancing profit and charity 6:34 How Giveback Homes operates 7:53 Opportunity to involve your clients [Golden Nugget] 9:10 Benefit of incorporating philanthropy into a business 10:49 How to select a charity to support 12:10 The fear of taking the first step 14:49 The power of storytelling 15:52 Doing social good makes good business sense 17:18 Caroline’s advice to struggling entrepreneurs 21:48 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want help becoming unforgettable with your clients? Visit: https://remindermedia.com/forgottenagent/
22:4831/07/2023
BONUS - 3 Characteristics Successful People Have in Common
In this week's bonus episode, Luke reveals the 3 things that all successful people have in common. Do you know what they are? Listen to this episode to find out! This episode was pre-recorded from Luke's weekly Monday Mindset program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
20:1429/07/2023
477 - The Ironclad Key to Growing Your Business
There is one thing that the world’s most successful entrepreneurs all have in common: they act. It’s the real secret to their success. In this episode, we explain a very simple strategy that will enable you to take meaningful action—and produce guaranteed business growth. Join us to find out why school dropouts seem to have a knack for becoming super successful businesspeople, which business ideas are most likely to succeed while the majority of other ideas fail, what it means (in practical terms) to “fail fast,” and a three-step strategy that will safely get you to the other side. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. The Ironclad Key to Growing Your Business
12:3127/07/2023
476 - The Single Instagram Strategy That Netted $7M in 2 Years
Marie Lee ditched all her lead-generation strategies except one—posting content on Instagram. Of course, there is a keen method to her madness, and it’s working to the tune of $10 million in sales in only two years. When you listen to her interview, you’ll hear her explain what she does, how she does it, and the advice she has for agents who want to experience their own success. Tune in to discover the key strategy for turning your Instagram followers into paying clients, a tried-and-true technique for posting content that ensures your audience will keep coming back for more, and three criteria you can use to generate content that will resonate with your followers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Connect with Marie on Instagram: @movemetotennessee · Recommended book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:38 Marie’s backstory 3:35 Her move into real estate 5:06 Going all-in on Instagram 7:55 Driving business with a niche strategy 9:47 Content strategy to promote reach/exposure 11:59 Moving/nurturing leads through her funnel 14:02 Her email strategy 17:56 Her Reel content strategy 20:35 Following people outside your industry 22:28 Gaining efficiencies [Golden Nugget] 25:08 Advice for new agents 28:25 Action Item Want to become unforgettable with your own personally branded magazine? Visit: https://remindermedia.com/forgottenagent/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast How to Grow Your Instagram | Agent’s ORGANIC Secret Netted $7M
29:4324/07/2023
475 - Build Your Personal Brand in Only 6 Steps
Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you’ll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors’ trust, and the results-driven formula to use when developing an irresistible value proposition. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Article: “How to Build a Personal Brand (Complete Guide)” from Thinkific.com. · Book: Building a Story Brand by Donald Miller · Tool: answerthepublic.com We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00 Introduction 0:54 Competition among brands 1:25 Brand control 2:18 Step 1: Build a foundation 4:22 Step 2: Choose a target audience 5:38 Step 3: Create an irresistible value proposition 7:21 Step 4: Optimize your personal website 10:55 Step 5: Create a content strategy 14:07 Step 6: Build a community 16:56 Action Item
17:4720/07/2023
474 - How to Recruit and Retain Real Estate Agents (and Cut the Bad Ones Loose)
We’re talking with Ryan Zook, cofounder and CEO of the Dwellus Group. Ryan’s been recognized by REALTOR® Magazine as a top “30 Under 30” agent, was named one of Virginia’s 100 most influential agents, and has been featured on HGTV’s House Hunters. Listen to his interview to hear more about creating and promoting a value proposition, the art and science of finding, keeping, and releasing talented agents, and the phenomenal success he’s had since joining Real Broker, LLC a little less than a year ago. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Website: dwellus.com · Instagram @ryanzook 0:00 Introduction 1:16 Ryan’s backstory 2:00 Filming “House Hunters” 3:55 Keys to success: strong branding 7:27 Promoting your value prop [Golden Nugget] 10:11 The art and science of keeping talent 12:36 Policy on team meetings 14:48 Cutting an agent from the team 17:45 Thoughts on maximizing talent 20:03 Coaching dual-career agents 22:21 Coaching agents to generate leads 26:09 Real Broker: recruiting downline agents 32:13 Know and promote your value prop [Golden Nugget] 35:55 Action Item
36:3517/07/2023
473 - 3 Truths Everyone Should Live By
This week on Stay Paid, we’re taking the time to examine a few thoughts—we call them truths—that have the power to make you reconsider the way you think about fortune and failure. Taken to heart, these three truths will encourage you to take positive actions that are guaranteed to create breakthroughs in both your business and your personal life. Listen to find out the key to believing you are doing exactly what you need to be doing—and sticking with it; how to make failures, missteps, and setbacks work for you and not against you; and a critical reason so many feel stuck and what you have to do to move forward. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources If you believe you have what it takes to be an outstanding salesperson, then consider working with us! Visit careers.remindermedia.com for the latest opportunities. 0:00 Introduction 0:51 Truth #1: The grass is greener where you water it 3:49 You get to the other side through patience 4:35 Be disciplined, be consistent, fix the cracks 7:25 Truth #2: Any failure can be overcome 8:17 Admitting failure retains control over it 9:44 Drop the façade and be authentic 11:05 Truth #3: Create an environment in which you can thrive 12:10 Be willing to fire people from your life 15:21 Action Item 3 Truths Everyone Should Live By
16:1313/07/2023
472 - Spend $0 on Marketing and See MASSIVE Results (with Janet Brinck)
We are excited to be speaking with Janet Brinck, cofounder and director of strategy and growth of Dwellus real estate and owner of Real, a national coaching and training program for agents. Listen to her interview to discover strategies for expanding your business through the art of leverage, how to generate meaningful conversations, ways to elevate your credibility through your social media content, and how to overcome adversity when the going gets tough. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Connect with Janet: [email protected] · Instagram: @janet.brink · Website: dwellus.com 0:00 Introduction 1:48 Janet’s business bio 3:04 Building a successful team at The Dwellus Group 7:00 Training agents to generate leads 8:45 Using video on social media to generate leads 11:30 Being authentic on social media 16:16 Don’t create; document instead 17:28 Client touchpoints – examples 19:12 A deeper dive into client events 22:09 Motivation: Share the good and the bad 27:26 Faithful Agent Conference 30:33 Action Item Want to become unforgettable with your very own branded magazine? Visit: https://remindermedia.com/forgottenagent/ Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/
31:4410/07/2023
471 - Should You Hire an ISA to Follow Up with Leads? [Part 3 of FB lead generation]
In this Silver Dollar episode, we continue our focus on using Facebook ads to generate a never-ending stream of leads for your business with a pro tip for making the most out of those leads—hire an internal sales agent (ISA). Listen to learn how an ISA can help you convert more leads into paying clients, when's the best time to bring one in, and the biggest mistake you can make when managing your pipeline of leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Callnovo.com The ISA used by Luke’s brother Facebook Ad Services at https://remindermedia.com/staypaidfollowup/ Personally branded magazine https://remindermedia.com/staypaidmagazine/ 0:00 Introduction 1:22 The right time to hire an ISA 3:08 Baseline measures for an ISA 4:50 The real benefits of an ISA 5:49 What to look for when hiring an ISA 6:54 Set realistic expectations | benchmarks 9:15 Why you need extensive follow-up 10:52 Help to generate leads for your business 12:23 Action Item Should You Hire an ISA to Follow Up with Leads? [Part 3 of FB lead generation]
13:2306/07/2023
470 - Training Tips that Create GREAT Sales Callers (with Alex Noori)
In this week’s episode, we sit down with someone near and dear to our hearts: Alex Noori. He is the talent development specialist at ReminderMedia (the company behind Stay Paid), where he helps shape our new classes of callers into sales assassins. Listen to his interview to discover how to seek out hires who will bring your team the most success, which qualities to look for that can help you train people effectively, and the power of emotional intelligence in the sales training process. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources • To explore sales opportunities at ReminderMedia, visit https://careers.remindermedia.com/ • Use the predictive index assessment to find salespeople and employees with the traits you need to succeed. Get a free version at https://assessment.predictiveindex.com/bo/L6h/staypaid#page0 0:00 Introduction 1:15 Alex’s backstory 3:01 Top indicator of success 6:35 Learn how your trainee learns 8:11 Assessing EQ/social awareness 11:08 Developing EQ 15:02 Internalizing scripts; know the why 18:23 The real reason for high turnover 22:30 Belief in what you’re selling; connecting to purpose 26:37 Training toward belief 30:15 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking to increase your referrals? Visit: https://remindermedia.com/staypaidmagazine/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Creating the Perfect Sales Assassin | SALES TRAINING
31:1903/07/2023
BONUS - The 3 truths you need to master in life
In today's bonus episode, Luke shares some motivation on getting yourself to the next level. If you want to get to the excel in your life and business, there are 3 truths you need to master. When you are able to master these 3 truths, you will win! This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
14:1502/07/2023
469 - YOU'RE FIRED! A lesson in termination
Firing an employee is never easy, but there are times when it’s absolutely necessary. When an employee undermines your organization’s goals, your best move might be time to cut the cord and find someone else who’s a better fit. Listen to this Silver Dollar episode to discover the four key reasons for terminating an employee, how to track an employee's value using performance metrics, why you need a staff that reflects your company's mission and values, and the various ways one bad egg can sour company culture. 0:15 4 critical signs that indicate when it might be time to let someone go 3:40 Performance problems 8:05 Understanding the mission and vision of the business 11:00 Lacks Integrity 16:38 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast 4 signs it's time to let an employee go | TERMINATION
18:2029/06/2023
468 - Social Media Cheat Codes You Need to Know (With Jeff Pfitzer)
Creating an effective social media presence is crucial for any business. In this episode, Drunk on Social cofounder Jeff Pfitzer shares the 411 on how to leverage this tool to generate leads and boost sales. Listen to his interview to find out the platform to be on if you're new to social media, how to expand your reach, which types of content get the most views, and tricks to make creating viral content fast and easy. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources Website: http://drunkonsocial.com/hire-us Email: mailto:[email protected] Instagram: ttps://www.instagram.com/jeffpfitzer/?hl=en%20o 1:00 Introduction 2:55 What social platforms should you be on 4:35 Organic vs paid reach 7:15 Opinion on social platforms 9:05 Should you get verified on social media 10:40 What should you post on social media 15:10 What type of content to focus on 17:25 Using social to build business and make sales 25:28 Where to get inspiration for content 32:47 Social media coaching 38:38 Action Item Are you a Real Estate Agent looking to grow incredible new leads for your business? Visit : https://remindermedia.com/staypaidfollowup/ Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast How social media can help your future | BUSINESS SUCCESS!
41:2226/06/2023
467 - Mastering the Art of Lead Generation!
Facebook ads can create a never-ending stream of leads so you never have to cold-call again. But once you have those leads, what do you do with them? We’ve found the secret sauce for making this process easier, quicker, and more efficient, and we're sharing it with you to help you build your client base and boost your business. Listen to this Silver Dollar episode to discover ways to act quickly and efficiently on your Facebook-ad leads to rein in more clients, how to automate your lead-conversion process for these ads, and how to personally reach out to these leads when the moment is right. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. 0:12 Lead generation theme 2:20 Ads to be running on Facebook 4:05 Lead automation and follow-up 6:00 Texting leads 10:50 Email automation 16:20 What the numbers are showing 20:18 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
21:5522/06/2023
466 - The three steps to making $100,000 (with Juan Carlos)
We are excited to welcome back Juan Carlos Barreneche, founder and president of the Goldbar Real Estate Team of eXp Realty to Stay Paid. In this episode, he shares his strategies on how to up your game for converting leads to clients, which have helped him do over $250 million in sales. When you listen to Juan, you’ll realize just how simple it can be just by being consistent in your communication and implementing a solid automated marketing system that’s easy to use and leverage for maximum results. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Juan: -Instagram: @juangoldbar -Website: goldbartraining.com Are you a Real Estate agent looking for an incredible way to get a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/
28:4119/06/2023
465 - The Biggest Lesson Learned from 75 Hard
Many people have tried Andy Frisella’s 75 HARD program—we did too! We don’t recommend this program for everyone, but pushing yourself to achieve short-term goals like this one can help you achieve more overall. It can also give you the motivation you need to reach your personal objectives and propel your business forward. In this week’s episode, we discuss how to build the dedication and mindset you need so you can consistently strive to do your best. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources 75 HARD 0:16 Introduction to 75 Hard 2:50 Using 75 Hard as a reset 4:40 What do you do every day? 8:00 Motivation to be consistent 9:30 Structure is the key to discipline 12:25 Accountability partners 17:45 You can’t change someone 18:30 Mental clarity 21:35 Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
22:5915/06/2023
464 - The Secret Language to Gaining a Buyer's Trust (with Jaynie Wagner Carlucci)
Jaynie Carlucci, this week’s Stay Paid guest, is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants. Listen to find out how you can use NAP to form more genuine connections with clients. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Want to learn more about getting your own personal magazine? Visit : https://remindermedia.com/forgottenagent/ Connect | Resources To contact Jaynie, go to thebossteamcollection.com Email: [email protected] Instagram: @thenjreboss We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:32 Introduction 1:50 Jaynie’s backstory 3:05 Keys to success 6:25 Breaking into the luxury market 8:20 Neuro-linguistic programming (NLP) 18:30 How to keep your brand top of mind 22:30 Building your brand early 23:28 The book that has had the most impact on Jaynie 26:40 Action Item
29:2412/06/2023
463 - The Best way to use Facebook Ads
If you dread making cold calls, then this episode is for you. Facebook has billions of users monthly—so it can be a leads gold mine for your business. Listen to this episode to learn about which types of Facebook ads generate the most prospects, the types of content Facebook users flock to, and how to effectively convert the leads you generate on this social media platform into sales. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners! 0:36 4 ways to make Facebook ads successful 0:50 ChatGPT for your business 2:22 Lead generation ads 8:30 Branding ads 19:20 Action Item
21:4708/06/2023
462 - A former cop's lesson on leveraging past experiences for success!
Today, we are talking to Alex Bracke, multimillion-dollar producer, and broker/owner at Valor Group of Pearson Smith Realty. He gives us the inside scoop on handling objections during lead-generation activities and how to overcome them in advance. Listen to his interview to discover ways to create a framework that will prepare you for any objection, the importance of staying focused and consistent in converting prospects into clients, and cold-calling techniques guaranteed to drive revenue for your business. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources Connect with Alex: - Email: [email protected] - Instagram: https://www.instagram.com/alexbracke/ - Website: valorgroupre.com 0:23 Introduction 2:00 Alex’s backstory 4:37 Transitioning into real estate and leveraging relationships 7:00 Creating a brand with valor 11:19 Objection handling workshops 15:15 Overcoming the most common real estate objection 17:20 Objection framework 19:15 How often should agents be calling leads 22:38 Home for Cops Program 25:30 Weight-loss journey 33:05 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing New agent that is curious about our personally branded magazine? Visit : https://remindermedia.com/staypaidnewagent/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast What Real Estate has NEEDED for YEARS | Leverage is everything
35:4105/06/2023
461 - How to Overcome the Fear of Public Speaking
If the thought of giving a presentation in front of a group makes you break into a sweat, then this episode is for you. With a little work and perseverance, you can learn how to be someone every audience member sits up and listens to. Listen to learn the prep work that will make speaking in front of others feel incredibly easy, what you need to share with your audience to hook them every time, and how to pace yourself so your listeners hang on your every word. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing
19:1201/06/2023
460 - Become the leader you were born to be! (with Michael McFall)
In this week’s episode, Biggby Coffee cofounder Michael J. McFall explains that for your operation to be completely sustainable, it needs to be able to run well even without you at the helm. To do that, you need to recruit expert talent who can help you bring your enterprise to the next level. Listen to Mike's interview to learn the secrets to creating a business culture that attracts top talent, why good leadership hinges on trust and integrity, and when to pass your leadership role to your management team. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: Biggby.com · Books: Grind: A No-Bullsh*t Approach to Take Your Business from Concept to Cash Flow and Grow: Take Your Business From Chaos to Calm · LinkedIn: Michael J. McFall We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:30 Introduction 1:16 Moving from an entrepreneur to an effective leader 4:25 Growing new leaders 5:00 The timeline for developing a leader 7:15 How to let go and let leader’s fail 13:00 Forming a board to oversee a management team 14:45 Recruiting high-caliber talent 17:00 What does culture mean 20:12 Building trust and relationships with your team 25:50 Why write a book? 29:00 Impactful books 34:10 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing Want to learn more about how we can help you get more referrals? Visit: https://remindermedia.com/staypaidmagazine/
36:3629/05/2023
BONUS - What Red Bull did to become #1 (and what you can learn from it!)
In this week's bonus episode, Luke discusses the two marketing stories you won't want to miss. How was Red Bull able to become the #1 energy drink in the world by throwing their product in the trash? What mistake did United Airlines make that lost them $180 million? Both stories come with valuable lessons you can use in your business, can't wait for you to hear them! This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
17:4127/05/2023
459 - Instagram True or False (Revealing IG Secrets!)
Building off last week’s episode on insider tips to succeeding on Instagram, we’re discussing the truths and myths with four true-or-false statements, and how to best use effective content to build a successful presence. You may discover that some of the strategies you thought were effective for increasing your follower interaction are actually counterproductive. Listen to this Silver Dollar episode to dispel any misconceptions and get powerful tips proven to help skyrocket engagement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 0:12 Instagram true or false 1:47 Does sharing posts in stories increase engagement? 4:13 Does reels have the highest engagement rate? 7:40 Does using an external editing app hurt your reels? 8:55 Does getting verified increase your reach? 14:18 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing T o learn how to generate more referrals and repeat business, visit: https://www.remindermedia.com
15:5225/05/2023
458 - 7 Minutes to add Discipline into your life (With Allyson Lewis)
Everyone operates on autopilot occasionally, but that's no way to spend your entire life. In this week’s episode, Allyson Lewis, time-management pro, best-selling author, and founder of the 7 Minute Life, joins us to share how devoting time daily to careful planning and reflection can put you in complete control behind the wheel. Listen to learn how just seven minutes every morning can set you up for success, pinpoint the five most important tasks to complete before 11 a.m., discover how you can train yourself to be proactive and not reactive, and understand the value of ending each day with seven minutes of reflection and gratitude. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Are you a New agent Curious about our customizable magazine? Visit : https://remindermedia.com/staypaidnewagent/ Want to see how we can help with your marketing? Visit: www.remindermedia.com/StayPaidMarketing 0:33 Introduction 1:54 Allyson’s journey 5:27 Why people are not focusing on themselves 7:37 Using 7 minutes to improve your life 8:40 The 5 words to change your life 9:00 People have lost the ability to think 10:40 Clarify what you want to do 12:37 Create a plan 16:35 How to add discipline to your day 21:10 Choosing to take action 22:53 The 7 minutes at the end of your day 25:55 Making sure you have purpose 28:12 Eudaimonic happiness 33:07 Action Item
36:2922/05/2023
457 - How to Build the 6 Traits of Successful Sales Closers
We decided to ask ChatGPT for the six top qualities that the absolute best closers share. The answers didn’t surprise us, but it did confirm what we know are the most important personality attributes and strengths any sales team should have if they want to close the most deals. Listen to this week’s Silver Dollar episode to discover the importance of being confident and goal-oriented as a salesperson, why expert closers are always talented listeners and communicators, and the one easy tactic for closing more deals that successful sale professionals always use but most others skip. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 0:16 Introduction: 6 things top closers have… 1:40 Exudes confidence 5:32 Is goal-oriented 9:08 Use persuasive communication 12:25 Ability to overcome objections 16:20 Use active listening 18:10 Actively follows-up 20:20 Action Item
21:4418/05/2023
456 - The Only Growth Strategy That Never Fails (with Justin Brock)
This week, we host Justin Brock, the owner and CEO of Bobby Brock Insurance. He’s built an insanely successful insurance business on the premise that providing value is the best marketing strategy for long-term growth. Listen to discover why leading with value simply makes good business sense and get examples of what Justin has done to encourage his audience to know, like, and trust his brand, hear about the types of marketing he’s doing and the benefits his agency has reaped from using multiple mediums, and find out about “Medicare Monsters”, Justin’s Facebook group, and his upcoming Medicare conference, MedicareCon, for intermediate agents and smaller agency owners in the Medicare space. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Learn more and register for Medicarecon here · Connect with Justin: [email protected] · Website: justinbrock.com · Facebook group: “Medicare Monsters” 0:23 Introduction 1:38 Justin’s backstory 4:59 The start of Medicarecon 8:15 Leading with value 9:15 Taking action on opportunities 13:30 Value outside of the sale 16:25 Marketing and advertising strategy 21:00 Building a brand 23:51 The rule of convenience 27:00 Getting noticed and adding value 30:42 Action Item
33:1715/05/2023
455 - Unlock the Secrets: Meta’s 5 Keys to Winning on Instagram
Of all the social media platforms, Instagram (owned by Meta) is the most transparent about what it takes to have its algorithm promote your content. Compliments of @marketingharry, who has 293K Instagram followers and attended Meta’s most recent creators conference call, we’re sharing five tips that Instagram insiders have revealed to be key to your success on the platform. Listen to this Silver Dollar episode to discover five suggestions for how to boost engagement on Instagram, the optimal number of hashtags to attach to your posts, an way to satisfy the algorithm we bet you’re overlooking, and bonus, proven hacks we’ve used on our Instagram account that have worked for us. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Get @marketingharry’s summary of Meta’s creators conference call here.
14:3911/05/2023
454 - 5 Life-balancing, Business-growing Strategies for Real Estate Agents
In the almost two years since Shannon Gillette was last on Stay Paid, she’s ranked among the top 12 agents in Phoenix, Arizona. She’s also hired a coach and a virtual assistant, joined a new brokerage, and moved much of her marketing efforts to YouTube. Listen to this episode to find out the best decisions any agent can make regardless of the size of their business, the outrageously genius videos that are landing Shannon clients without the need for listing presentations, crazy good ideas for inexpensive client events, and the investments she’s been able to make since making the move to a new broker (big reveal!). Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Highnote.io for professional online presentations TubeBuddy for optimizing your YouTube channel @Shannon_Gillette to connect with Shannon on Instagram 1:37 Introduction 2:48 Shannon’s backstory 4:30 Balancing your real estate schedule 6:50 Creating next step videos for clients 7:37 Highnote.io 11:35 Content to create on social media 16:22 Client event ideas 21:22 Joining Real Brokerage 26:17 Action Item
28:3108/05/2023
BONUS - Are Morning Routines BS?
Do you really need a morning routine to be successful? Do you have a routine you swear by? If you have been in the entrepreneur or motivational speaker space for any amount of time you have heard people talk about the power of a morning routine. On this week's bonus episode, Luke shares his belief on morning routines and the 4 things he focuses on to start his day on the right foot. This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected].
19:0407/05/2023
453 - Dying Wisdom: 7 Lessons to Live By
We can all get weighed down by our own stress, so it’s a good idea now and then to step back and think about what’s most important in life, shifting our priorities to what really matters—and there are few things that will make you examine your priorities more quickly than finding out you’re dying. Listen to this episode to hear the seven things that the dying most regret not having done in their lives, find out why spending excessive time at work can be a double-edged sword, understand why perfectionists struggle with vulnerability, and discover the one activity that will instantly reveal to you whether you’re living a life of purpose. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources “7 Critical Life Lessons We Can Learn from the Dying” by Matthew Royse 0:12 Introduction 7 Critical Life Lessons We Can Learn from the Dying by Matthew Royse 1:35 Your echo chamber of what is important in life 3:12 #1 Not spending enough time with loved ones 6:07 #2 Spending too much time on work 6:36 #3 Follow your heart and pursue your passions 10:38 #4 Be more thankful 11:39 #5 Forgive others 12:52 #6 Embrace vulnerability 14:52 #7 Find your purpose 16:49 Josh’s Dad Joke 17:40 Action Item
18:2204/05/2023
452 - What’s Your Excuse? A Do or Die Approach to Cold Calling
Last year, John Wetmore’s agents sold an average of 10,000 policies monthly and generated $130M in paid annual premiums. He expects to double that in 2023. With numbers like those, we had to ask him about cold calling and how he goes about recruiting insurance agents for his team. Listen to John’s interview to discover why a hesitancy to make cold calls is the result of a choice, a never-fails tactic that works wonders to create self-imposed discipline within your team, his damning perspective of agents who fail to follow up with leads, and a novel take on recruiting agents that starts with being indifferent to whether they join you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Find all the ways to connect with John at johnwetmore.com 0:00 Introduction 0:42 John’s business bio 1:53 Typical cold-calling mindset | Mindset is a choice 4:10 Kidnapping analogy 7:20 How to hold yourself accountable 8:50 How to hold your team accountable 10:09 You can’t motivate another person 11:06 Perspective on following up with insurance leads 14:45 Follow-up strategy 17:08 Believe in the value you offer | CARR 20:17 Tips for recruiting insurance agents 24:54 Nothing beats servant leadership 27:01 Action Item
28:0501/05/2023
451 - Effortless Content Creation with ChatGPT: Better Content, Less Time
ChatGPT is an artificial-intelligence chatbot that came on the scene in November 2022. In just six months, it has already demonstrated itself to be the next huge leap in technology. It’s insanely powerful, and it’s super easy to use. In this Silver Dollar episode, we talk about how marketers use ChatGPT to increase the efficiency of their content creation and suggest some of the many ways you can use this technology to generate blogs, text messages, and everything in between. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Become a Content Marketing Machine 0:00 Introduction 1:08 Overview of ChatGPT 1:54 The next revolution in technology 4:02 Gain efficiencies in writing content and scripts 5:45 Know that it isn’t perfect 6:31 Be very specific in what you ask 6:52 Use ChatGPT to write synopses (example) 7:24 Use ChatGPT to write social media captions (example) 7:53 Use ChatGPT to write emails and subject lines (example) 8:52 Use conversation to give ChatGPT directions (example) 10:17 Use ChatGPT to pull and sort information 11:02 Use ChatGPT to write real estate listings (example) 12:46 Use ChatGPT to write in different languages 14:09 Thoughts on the next steps for AI 17:56 Action Item
18:3727/04/2023
450 - Microcontent Magic and Repurposing: The Best-Kept Secrets for Growing Your Social Media Audience
Tamara Thompson is the mind behind Broadcast Your Authority, a content marketing agency that helps influencers, CEOs, and other professionals exponentially grow their influence and audiences with a data-driven approach to microcontent and repurposing. Tamara shares some of the methods she and her team use to routinely and with lightning speed grow their clients’ audiences from as few as a dozen to tens of thousands. Listen to understand the organic, audience-generating power of replicating popular content, hear how to use a call to action that promotes engagement and get subscribers and followers onto your email list, discover how to use ChatGPT to identify the best clips for microcontent, and find out about the highly promising, new social media platform that is going to give TikTok a run for its money—and why you’ll want to get in on the ground floor. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Tamara: · Website: broadcastyourauthority.com · Instagram: @tamarathompsonofficial · TikTok: @tamarathompsonofficial Resources: · Keywords Everywhere: For finding the best keywords for your social media content · Minichat: A bot to capture contact info from subscribers and followers · Trint: Transcription service · Clapper: Hot new social media platform 0:00 Introduction 0:59 Guest introduction 2:10 Strategy that led to $170K viral video 6:06 Tools for spotting trends 7:44 How long to grow depends on niche 10:24 Capitalize on what’s working 12:05 Using tags, titles, keywords, playlists 14:18 Thoughts on CTAs | “Comment below” 20:48 Using bots in conjunction with CTA 21:48 Selecting microcontent for repurposing 25:28 Thoughts on the future of social media 29:51 Tamara’s favorite mantra 33:53 Action Item
34:5824/04/2023
449 -Business Is an Infinite Game | Implications for Leaders
There’s an excellent chance you’re making shortsighted business decisions because, according to Simon Sinek (author of the New York Times bestseller The Infinite Game), you don’t know which game you’re playing. In this week’s Silver Dollar episode, we talk about the notion of the infinite game and how it doesn’t just apply to business—it also applies to the decisions we make in our daily lives. Listen to understand the difference between finite and infinite games and the dire consequences of applying the rules of the former to the latter, discover a way to think about leaving a legacy that goes beyond merely being remembered, and find out how to adopt an infinite game mindset and free yourself from being overly concerned about the opinions of others. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Infinite Game by Simon Sinek We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 2:59 Josh’s update re: 75 HARD 4:22 Concern about what others think 5:44 Leaving a legacy 7:25 The finite vs. the infinite game 9:45 Why the game you play matters 10:45 Goals can change 12:47 Patience is an element of the infinite game 16:12 Action Item
17:3620/04/2023
448 - The Easy Way to Use Handwritten Notes to Generate Phenomenal Growth
Rick Elmore, a former NFL pro, was working in sales and taking a marketing course when he learned that handwritten notes, with their 99% open rate, perform the best. He took this info back to his job, and six weeks and 500 notes later, he surpassed his monthly quota by 82% and made $28K in commission. Listen to Rick’s interview to fully understand the remarkable impact of connecting with prospects on a personal level, appreciate how much you can stand out from the crowd by sending a simple thank you note to your clients, and discover why his company, Simply Noted, has thrived while his competitors in the handwritten notes industry have failed. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Get your FREE SAMPLE handwritten notes package at simplynoted.com · Connect with Rick on LinkedIn 0:00 Introduction 1:52 Rick’s backstory 2:40 Missing the mindset of professional ball 4:26 Being self-funded | No investors 5:21 Pro ball vs. corporate vs. start up vs. owning your own 7:14 The inspiration for Simply Notes 10:09 Making sure it doesn’t look fake 13:19 How it works 14:35 The best handwritten note campaigns 16:39 What are the best performing mailers? 17:53 What next for Simply Noted? 20:04 Good opportunities to use handwritten notes 22:25 Rick’s advice about confronting hardship 26:19 Action Item
27:1017/04/2023
447 - The Lead-Generating Superpower of a Customizable Magazine
ReminderMedia (the company behind Stay Paid) hired an independent company to survey recipients of the personally branded magazines that our clients send to their clients, and we just got the phenomenal results. Discover the incredible rate of referrals and repeat business our clients can directly tie back to their magazine, the multiple ways you can use a personally branded magazine to establish yourself as a trusted business, and the ways our magazines work to broaden the reach of our clients’ brands. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources CLICK for your free PDF sample of our most recent issue. Claim a special offer just for Stay Paid listeners @ staypaidpodcast.com/magazine 0:00 Introduction 0:51 It’s YOUR magazine 1:33 Stands out as super unique 2:31 Ranked highest in value by readers 3:45 Perceived as a gift 4:34 Phenomenal shelf life 4:58 Relational not transactional 6:13 Builds trust in 3 ways 9:49 Reader survey results 11:10 Encourages engagement 11:47 Cross-promote with referral partnerships 13:37 Less than the cost of a greeting card 15:56 Action Item
16:5413/04/2023
446 - A Rags to Riches Story of Epic Proportions (with David Price)
This week on Stay Paid, you’ll hear from David Price who, after only five short years in the industry, is the CEO and founder of his own insurance brokerage. David shares how he overcame a childhood defined by utter poverty, drug-addicted parents, homelessness, and years of moving from job to job and state to state to become a successful broker. Today, he hires 50 agents a week and makes millions in passive income. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: The Price Group at tpglife.com Instagram: @davidpriceofficial 0:00 Introduction 2:41 David’s story 6:08 Starting over again and again and again 9:04 Committing to a career in insurance 11:10 The impact of environment on success [Golden Nugget] 12:21 Mindset: Show up as a student 15:21 To get to a $1M, begin with marketing for leads 18:23 The qualities in a good sales agent 21:40 Understanding patience toward progress 24:40 David’s advice to younger David 28:03 Action Item
28:4710/04/2023
445 - Be Unbreakable: 6 Ways to Be More Disciplined
We continue the conversation started in episode 441 about the six steps that will help you to develop more self-discipline. In this episode, we cover the final four. Listen to find out the simple technique professional athletes swear helps them stay the course and achieve their goals, hear Simon Sinek’s recommendation for how to maintain your motivation and keep moving forward, and discover the single best action you can take to better ensure that when things get tough, you maintain the resilience you need to continue making progress. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download our free goal planner. You’ll get pages for planning your days, weeks, and months to help you keep track of your busy schedule and make sure no goals get overlooked. 0:00 Introduction 0:54 Josh’s fail 2:27 The importance of having a plan 5:23 #3: Visualize your outcome | Why it works 9:21 #4: Don’t wait for something to feel right 11:25 #5: Measure and reward your progress 13:14 #6: Get an accountability partner 16:40 Action Item
17:2504/04/2023
444 - A CEO’s Lessons in Building a Memorable, Profitable Brand
Steve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business’s long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Free predictive index assessment: remindermedia.com/staypaidpi · Free e-book: The Relationship Marketer's Guide to Branding 0:00 Introduction 3:09 The simple idea that grew a business 6:54 Build your brand around solving a problem 7:25 Creating a value proposition: what | how | why 11:22 The importance of keeping things simple 14:01 Focus is necessary to scale a business 17:14 Stick to the message and you’ll win 18:56 Stop thinking that features sell 20:29 Aligning the business with the mission and vision 24:11 Missions and visions are powerful HR tools 26:16 Leaders embody the mission and vision 27:26 A leader’s lesson: Don’t do what they should do for themselves 32:26 Entrepreneurs are all a little “bent” 41:37 Action Item
42:3303/04/2023
443 - 8 Ways to Become the Local Expert | Tips for Agents
In a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today’s episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what’s happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Real Estate Referral Partner Worksheet 0:00 Introduction 0:53 Local relationships are a competitive advantage 1:10 What you need: knowledge of neighborhoods 2:18 What you need: knowledge of market trends 2:57 What you need: knowledge of community development projects 3:39 Promo tip 1: attend local government meetings 5:11 Promo tip 2: sponsor local teams 5:45 Promo tip 3: join/start community Facebook group 6:54 Promo tip 4: create video tours 8:17 Promo tip 5: work with charities 10:18 Promo tip 6: use strategic referral partners 10:51 Promo tip 7: create local content for your blog 12:12 Promo tip 8: become a media resource 15:03 Action Item
15:5630/03/2023