Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources FREE webinar: The #1 Lead-Generating Facebook Ad Agents Should Run in 2024 FREE printable resources: ·      Social Media Analytics Tracker ·      Digital Advertising Terminology Cheat Sheet You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Value of social media marketing 2:22     Step 1: Create your business pages 3:48     Step 2: Set up your Ads Manager 4:14     Objective: awareness 6:00     Objective: traffic 6:23     Objective: engagement 7:47     Objective: leads 10:28   Objective: app promo and sales 10:55   Step 3: Create ad set 11:10   Targeting options     16:36   Step 4: Create your ad 16:59   Interruption marketing 17:55   Secret hack (AI images) 19:40   Track KPIs 21:53   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Getting Started with Meta/Facebook Ads  

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he’s achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that too few users do), the five most compelling types of content that receive the greatest attention, and the best tactic for sparking popular content ideas. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success 📕 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:20     Ed’s business bio 2:50     Synopsis of Expose Yourself 4:00     Evergreen social media content 6:52     Give to get 8:31     The challenge of standing out 10:04   The power of engagement 13:31   5 most attractive content elements 18:45   Mimic viral videos 23:12   Thoughts on poor-performing videos 24:52   Ed’s next steps 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Blow Up your Social Media engagement in 2024 | The ONE TIP that changes Everything

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with others, even when we understand their perspectives, learn the many ways you can specifically connect with people who speak different love languages, and discover why it is important to first understand your own love language before seeking to understand others’. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources ·      The 5 Love Languages: The Secret to Love That Lasts by Gary Chapman ·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Love languages explained 2:38     Application to marketing 4:57     Affirmation 6:45     Acts of service 8:03     Quality time 10:09   Gifts 11:56   Physical touch 13:04   Be authentic and mindful 15:36   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes these commercials stand out in the crowded Super Bowl ad space. In this video, we'll take you through each commercial, highlighting key elements such as storytelling techniques, brand messaging, audience targeting, and overall effectiveness. As marketing pros, we'll offer our honest opinions on what worked well and what could have been improved, providing you with a behind-the-scenes look at the thought processes behind these multimillion-dollar campaigns. Whether you're a fellow marketer looking to gain inspiration for your next big project or simply a fan of creative advertising, this video is for you! Get ready to dive deep into the world of Super Bowl commercials as we unravel the secrets behind the top 5 ads of 2024. We'd love to hear your thoughts on the top 5 Super Bowl commercials of 2024! Which ad was your favorite, and why? Do you agree or disagree with our analysis? Share your opinions in the comments below and let's keep the conversation going!   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast        

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share. 💥 Visit the home of Stay Paid at remindermedia.com to explore the world’s best marketing. Connect | Resources FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:57     Chris’s business bio 2:27     An intentional reboot 4:48     Serendipitous relationships 8:19     Breaking the ice | GOLDEN NUGGET 10:18   Controlling the controllables  12:39   300+ touchpoint system 16:10   Cost and value of system 19:37   Biggest mistakes agents make 20:06   Balancing business and leading people 21:26   Origin of Blu.Ink name 24:42   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

Unlike Thanksgiving and Christmas, clients typically don’t anticipate hearing from their service providers on Valentine’s Day—which is something you can use to your advantage. Anytime you reach out unexpectedly, you interrupt the pattern your clients have become accustomed to, and that makes you stand out from your competition. In this episode, we’re sharing five ways to get noticed by showing your clients some love this Valentine’s Day. Join us to hear captivating and fun suggestions for increasing client engagement on social media, a quick and easy way to create a Valentine’s-themed blog for your website, and a clever way to promote your brand while also engaging your social media followers. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Visit our Resource Library and search “Valentine” to select and download FREE Valentine’s Day printables you can give to clients and use to promote your business. ·      10 Valentine’s Day Real Estate Marketing Ideas While you’re there, check out our other free resources, including e-books, more printables, and lead magnets to attract new leads.   0:00     Introduction 0:57     Marketing during holidays 1:57     #1: Social media campaigns and content ideas 5:28     #2: Send Valentine’s Day cards     7:22     #3: Raffle a romantic gift     8:04     #4: Post a Valentine-themed blog     8:55     #5: Get involved in charitable events 10:52     Action Item Heartfelt Hustle: 5 Valentine's Day Marketing Ideas   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

This week on Stay Paid, Krisztina Bell—Georgia real estate agent and proud owner of two staging companies—shares how working with a stager can help agents boost their clients’ and help quickly sell a home for top dollar. She also explains how she collaborates with other local stagers and large companies like Sherwin-Williams to grow her referral network, build a robust reputation, enhance her credibility, and solidify the trust others have in her work. Join us to discover four timely lessons that contribute to a modern business owner’s long-lasting success., the most important criterion to assess in another company before engaging in cross-promotion, and the value of collaborating with local competitors to provide education to your market. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Website: novacancy-atl.com ·      Website: virtuallystagingproperties.com ·      Connect with Krisztina on social media by searching: @krisztinabell ·      FREE lead magnet: Exterior Home Projects That Increase Value You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:04     Guest introduction 1:44     Kristina’s backstory 3:41     Two keys to success     5:08     Golden Nugget: focus and consistency 6:58     Early collaboration projects     9:43     Choosing your collaborative partners 10:22   Covert “market analysis” 11:46   Collaboration with Sherman-Williams 15:41   Assisting agents with home staging 16:40   Collaboration with Benjamin Moore 17:49   Marketing home staging as a value add 19:44   “Working with” rather than “working for” 21:33   About virtual staging 23:41   Education to build relationships 27:16   Luke’s advice for presentations 30:05  Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing How Collaboration Fuels One Entrepreneur’s Business

We’re a month into the new year, and we’ve taken stock of how ReminderMedia (the company behind Stay Paid) performed in 2023. The bottom line: we missed our revenue goals. But more importantly, we figured out why. In today’s Silver Dollar episode, we’re sharing the super valuable lesson we learned to stop you from making the same mistake that cost us millions of dollars in lost opportunity. Join us to find out the litmus test you must apply to your thinking before making any business decision, the indispensable business tool that will guide you toward wise choices and away from dangerous ones, and the single behavior that crushes any hope you have of achieving your goals and how to stop it. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.   Connect | Resources FREE printable resources you can use to stay focused on the goals that matter: ·      Yearly Goal Planner: Includes planners for your day, week, and month ·      KPI Tracking Sheet: A tool to help you track and measure your progress You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Look for patterns 2:24     Half-hearted commitment 3:22     The mistake we made     7:10     Be okay with saying no 8:21     Don’t deviate from your vision 9:38     Don’t settle for passive approval 12:01   Should you should angry 14:32   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

In this episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We discuss the current challenges facing the real estate industry and what agents can do to best prepare for the inevitable changes they will bring. Byron offers an optimistic perspective on the future, envisioning a positive transformation that could elevate the entire profession. Join us to find out what changes lie on the horizon that will redefine what it means to be a professional real estate agent, discover three strategies that agents need to use to master the turbulence created by the recent commission lawsuit and NAR scandals, and listen as Byron unveils the primary tactics that have made his agents the #1 transaction team in Connecticut. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Website: nowbam.com ·      Learn about and subscribe to BAMx to strengthen your marketing, content, and business. ·      Attend the BAM Pro Ball, a free virtual conference featuring an all-star lineup of presenters, on February 7, 2024. You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:01     Byron’s business bio 3:03     The motivation to create BAM 5:49     Analyze the content you consume     8:42     The rise in professional standards 10:28   The cost of business is going to go up     12:05   Future of NAR 13:10   Agents need to be prepared to respond 17:10   Top lead-gen marketing strategies 19:29   Follow up benchmarks 20:35   Systematize the first 24 hours 22:57   Use of AI 24:04   The inside scoop on FUB sale 26:54   BAM Pro Bowl conference 27:39   Comments about Ricky Caruth 29:29   Authenticity is to be admired 31:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

If you’re eager to revolutionize your lead-generation game, then get ready—we’re unveiling the transformative power of case studies along with eight tips for how to maximize their persuasive appeal. Join us to discover examples of compelling stories that showcase your value and skills (making you the preferred choice among your competitors), the essential information to include that enhances your expertise and inspires leads to do business with you, and valuable suggestions for provoking emotions while incorporating facts and including visuals that keep your audience engaged from beginning to end. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The goal of a case study 1:29     The goal of a case study 1:53     Tip #1: Select a compelling story 2:27     Examples of stories 4:23     Tip #2: Set the stage 4:52     Tip #3: Highlight your expertise 5:57     Tip #4: Quantify your results 6:21     Tip #5: Capture the emotional impact 6:58     Tip #6: Include visual enhancements 9:06     Tip #7: Make it concise and engaging 10:15   Tip #8: Include a CTA 11:41   Bonus tips 12:58   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 8 Tips for Creating a Lead-Converting Case Study  

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public’s generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she’s improving her own agency’s performance by putting her effort and energy into leveling up her agents’ skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Connect with Deborah on Instagram or Facebook by searching clareorealestate ·      FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:30     Deborah’s business bio 3:22     Addressing issues plaguing real estate 4:47     Need for better training and education 6:38     Professionals train for success 9:19     Coaching for success | Daily routine 12:53   Advise: focus on lucrative marketing 15:20   Authentic, giving relationships drive business 18:26   The marketing trifecta: education, social proof, relationships 20:10   Advice: assess your skills and knowledge | Examples 25:49   Advice: leads for new agents 27:17   Call/door knocking script 28:54   Advice: Focus on profitability 33:53   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/    

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:41     All markets experience shifts 2:57     #1: Lead with revenue 5:23     #2: Communicate, communicate, communicate 7:25     #3: Leverage technology and automation     9:35     #4: Focus on selling your value proposition 12:07   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Thrive in a Shifting Market | 4 Top-Notch Strategies

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, who had no job, and who discovered she was pregnant the same day she took her license exam end up selling 28 homes as a solo agent in her first year? Join us to find out how she used Facebook groups to build a network of followers and referral agents that produced most of her initial business, the dramatic effect that sharing her personal journey and goals had on her engagement with followers and her referral rate, what she recommends new agents do and that she wishes she had done when she first started as an agent, and how she’s helping moms start careers as agents, supporting them in ways she never experienced. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Real estate coaching community for moms: MOMward: Real Estate Mastery ·      Instagram: @taleyhunt You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:42    Taley’s backstory 3:09     Network using local Facebook groups 4:58     How audience grew so fast     6:46     Share your journey – Golden Nugget 10:14   Combining referrals and social media 11:34   Using client events (examples) 13:40   Office management and team growth 14:50   Advice for success 17:55   Coaching moms in real estate 20:50     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It’s little wonder that many feel like they’re fighting a battle between participating in social media and actually running their businesses. We feel your pain, so we’re offering seven tips to help you streamline and automate your social media management. Join us to find out how users interact with Facebook and what that means for the content you post, the best and worst days and times to post and how you can determine when your audience is most active, and suggestions for tools to automate what you should and how to stay engaged when automation is not an option. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Visit staypaidpodcast.com/digital for a special discount and discover how easy social automation can be. ·      FREE Social Media Bundle: Motivational Quotes – Use this package of social media graphics to up your game and encourage engagement! Download the .zip file to get started. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:11     Tip #1: Identify the right tasks to automate 4:06     Tip #2: Plan content & select best days & times 5:56     Tip #3: Use social listening tools 6:44     Tip #4: Make use of chatbots 7:53     Tip #5: Automate your analytics 8:44     Tip #6: Know when to comment 10:03   Tip #7: Choose the proper tools 13:03   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They’re the same strategies she’s used to amass 61K followers.) Join us to find out the most prevalent mistake content writers make that kills any chance of attracting a steady audience of followers (and it’s so easy to fix!), the type of content that is increasingly popular, the one thing you must include in every post, a brilliant way to use ChatGPT (complete with prompts) to produce exactly the content you want, and the three top Instagram tactics that will focus your content and put you on the path to exponential growth and engagement. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @coffeecontracts ·      Website: coffeecontracts.com Use promo code “Stay Paid” for $15 off ·      FREE e-book: How to Win at Instagram You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:10     Guest introduction 2:36     Haley’s backstory | Origin of C&C 7:39     Speak very specifically to your ideal client 12:30   Adding value to personal content 16:14   Consistency over aesthetics    17:50   Strategic ChatGPT prompts for content creation  20:46   Top 3 ‘Gram tips for 2024 23:00   When to use Reels, Stories, and Carousels 24:29   The return of pictures vs. videos 26:52   Member benefits of Coffee & Contracts 29:15   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

New Year’s resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to do. Join us to discover four ways that will absolutely ensure you remain accountable for your progress, the powerful reason you should visually track your progress, and why it’s vitally important to reward small wins. And if you are going to quit, listen to learn when the best time is to move on.   Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      FREE e-book: “The Relationship Marketer's Guide to Branding” ·      Blog: 5 Most Powerful SMART Goals for Real Estate Agents in 2023 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Make sticking to goals a priority 2:29     Tip 1: Get an accountability partner     5:17     Tip 2: Visually track your progress 6:37     Tip 3: Be proactive and prepare 9:42     Tip 4: Reward your progress 12:26   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ How to Actually Stick to Your Resolutions This Year

To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we’re reposting an interview that blew us and our listeners out of the water. If you’ve heard our conversation with Garrett Maroon before, you know his is an interview worth listening to again for his strategy to garner referrals. Be sure to listen again to implement some of what you may have missed the first time. If you’re new to Stay Paid, we can’t think of a better episode to showcase the value our guests routinely deliver to our listeners that supports our mission to help you close more deals and retain more business. So listen to Garrett’s interview to find out how he closed 50 deals with a database of only 40 people, his straightforward, repeatable system for staying in front of those he serves, and why simply showing up for people in small ways makes such a powerful, lasting impact. Happy New Year! Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Connect with Garrett ·      Website: Business By Relationships ·      Email: [email protected] ·      Text: 804-878-2200 Free e-books ·      Getting Started with Relationship Marketing ·      You CAN Build a 100% Referral-Based Business You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:49     Garrett’s backstory 6:49     How 40 people knew 10,000 people 9:54     Systematic relationship building 12:45   Popular client events 14:51   The $2 pop-by 15:53   The easy pop-by script 17:21   The importance of consistent frequency 18:16   Human connection and referrals [Golden Nugget] 22:47   Action Item   The Best Real Estate Interview of 2023    

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We’re sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we’re certain that there is at least one idea among them that you haven’t thought to use before. Join us to discover a little used but highly effective way to get referrals from even your busiest clients, hear a simple script that makes asking clients for referrals a natural part of any conversation, and find out how Google makes it super easy for you to add reviews to your business page. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Free e-book: “You CAN Build a 100% Referral-Based Business” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Clients as voluntary marketers 1:36     Why we don’t ask for referrals 2:05     #1 Make it easy to give referrals     2:50     Favoring quantity over quality     4:08     Quick referral script 6:12     #2 Offer an incentive 7:12     #3 Build personal relationships     10:00   #4 Leverage social proof 12:10   #5 Make asking a routine 13:12   How to assess your success 13:57   Bonus tip: When to ask 16:08   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   5 Awesome Ways to Get More Referrals in 2024

Lindsey Jo is a wildly successful DC-area real estate agent, Broke Agent Media (BAM) contributor, social media savant, and a strong advocate for women in real estate. In her interview, she talks with sincerity about her determination to make an impact and how that goal drives, among other things, the content she posts. Lindsey also describes the strategy she uses to convert social media followers into email subscribers, and why every real estate agent absolutely must do the same if they are to avoid every marketer’s worst nightmare. Join us to find out how to use Manychat to connect with your followers when they are most ready to make a move, the best types and mixes of content that will entice followers to turn over their contact information, and why “facing her fears and doing it anyway” gave her a purpose that keeps her laser-focused on making an impact—and how that singular goal makes every aspect of running her business easier. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @lindseyyy_jo ·      To find out more about Realtor Prom and claim your ticket to this free event, visit  instagram.com/p/C1AgUZRvkqS/ You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:50     An email marketing list is imperative 3:10     Tactic for building an email list 3:47     Using Manychat to capture contact info     5:52     It’s okay to give away your secrets     7:22     Strategies that drive conversions     10:04   The secret to Lindsey’s social media success 12:33   Let the impact drive your content 15:50   The power of identifying your purpose and impact 20:40   Defining your priorities and success 25:43   Realtor Prom 28:37   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As a leader or business owner, you’ve undoubtedly been challenged to find, manage, and motivate talent for your team. There’s no denying that there’s a bit of luck involved in this process, but it also requires a great deal of skilled leadership. In this Silver Dollar episode, we reflect on our own experiences as well as the advice of experts to offer 10 things effective leaders must routinely do to ensure their people are ready, willing, and able to help their organizations grow and succeed. Join us to discover the principle condition of effective team performance on which all other tenets depend, the necessary prerequisites that encourage teams to be innovative, and the value of “stay interviews” in addition to more traditional exit interviews. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      The 21 Irrefutable Laws of Leadership by John C. Maxwell ·      Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:08     The challenge of leading a team 2:36     Tip 1: Establish clear goals and expectations     3:54     Tip 2: Foster open and regular communication 5:18     Tip 3: Empower and trust your people 6:37     Tip 4: Recognize and appreciate achievement 7:42     Tip 5: Promote a positive environment 9:33     Tip 6: Encourage professional development 10:34   Tip 7: Provide opportunities for growth 11:57   Tip 8: Value work/life balance 13:11   Tip 9: Address conflict productively 14:00   Tip 10: Seek feedback and continuous improvement 16:02   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he’s sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow’s recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow’s purchase is evidence of its plan to become a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Podcast: Real Estate Team OS ·      Social media: search “Ethan Beute” ·      Email: [email protected] You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:08     Guest introduction 2:49     About Real Estate Team OS 5:51     Benefits of joining a team 9:03     Understanding the value of teams 10:42   Valuing what agents want – Golden Nugget 13:10   Communicating value to your team     15:04   Deliver on the promise | Close the gap 19:50   Acquisition of Follow Up Boss by Zillow 25:15   The direction of the real estate industry 28:05   Smaller local agents have their place 31:30   Amidst change, remain focused and disciplined 34:48   The role and function of the evangelist 40:46   Action Item Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)

People who attend our geofarming webinar routinely ask us what type of content they should be sharing with their audiences. In this Silver Dollar episode of Stay Paid, we answer that question and provide a structure that helps ensure the content you create engages your audience, represents value to them, and produces leads more likely to convert. Join us to find out the #1 mistake creators make with their content that causes people to tune out, discover the three types of content that guarantee you always have something to share, and hear about the most overlooked opportunity to influence consumers to prefer your business over others. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need (don’t let the title mislead you; the ideas are applicable to all types of businesses) ·      Free e-book: Become a Content Marketing Machine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Framework to structure content 2:00     What are content and value pillars 3:30     #1 content marketing mistake 4:14     Educational content 5:03     Entertaining content 7:37     Endearing content 9:55     The power of the halo effect 11:32   Recommended mix of the 3 E’s 13:42   Action Item   Our Favorite Approach to Content Creation

Mitch and Maeli Nelson are experienced real estate investors who teach others the secrets of their multimillion-dollar success. In this episode, they share how their strategies can help real estate agents capitalize on their unique access to sellers and properties to find and fund lucrative investments. For agents wondering how to fund their retirement, this is a can’t-miss episode. Join us to discover the unexpected ways you can buy properties with little or no money, understand how to use your role as a problem solver to make deals with eager sellers, and hear how to find investment opportunities, including foreclosures, distressed properties, and properties owned by homeowners facing the end of COVID-era forbearance. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @mitchandmaeli ·      Website: mitchandmaeli.com ·      YouTube: Flippin’ with Mitch and Maeli ·      Book a strategy call with Mitch and Maeli at flippin.education You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 1:14     Guest introduction 1:57     “Passive income?” Not so much 4:00     Agents as investors 7:12     First no-money down deal | Sublease 8:25     Investors solve problems 9:50     Present homeowners with solutions | Forbearance 13:15   How forbearance created investment opportunities 15:08   The role of the bank 18:50   Real estate is always a sound investment 20:56   Thoughts on seller financing | Cash flow 25:00   Educating new investors 29:08   Finding deals 31:48   Finding sellers in distress 37:56   Accessing Mitch’s & Maeli’s course and coaching 40:54   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

A brand is a fragile asset, one that can be damaged (sometimes irreparably) by a simple misstep. Just ask PepsiCo, which lost $30M when it rebranded Tropicana orange juice and changed its packaging. In this week’s Silver Dollar episode, we revisit this branding debacle to reinforce the first rule of branding and the central tenet of understanding your ideal client. Listen to understand the key aspect of branding that you can never afford to lose control of, discover all the components that work together to construct your personal brand, and learn valuable tips that will help you define your client persona. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Blogs ·      “5 Tips to Building Your Personal Brand” ·      “3 Branding Mistakes You're Making” You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The worst rebranding in orange juice history 1:55     Tropicana’s failure 3:15     Controlling your brand’s narrative 3:51     Maintain a consistent brand identity 4:49     Capture your ideal client persona 5:39     Consistency promotes brand equity 7:34     Tips for creating an ideal client persona 9:30     Examine your clients for an unrecognized niche 11:10   Consult with your clients 12:50   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Create a Buyer Persona

This week on Stay Paid, we talk with Charles Weintraub, a.k.a. the “Handsome Homebuyer.” He is the CEO and owner of Mandalay Holdings, a local real estate development conglomerate. As an investor, Charles has purchased and flipped more than 400 homes in the super-competitive Long Island and Metro–New York City markets. Even in today’s climate, he’s bringing in more deals per week than ever before—and he attributes his domination to a simple but effective social media strategy that keeps him consistently in front of a broad audience. Join us to find out a five-step process any agent can use to best select a market to capture the lion’s share, discover what agents with lots of time but no money can do to build relationships and start getting referrals, and hear about the hyperlocal social media strategy you can use to become a household name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: handsomehomebuyer.com ·      Social media: search “Handsome Homebuyer” to connect with Charles on all social media platforms ·      Free e-book: “The Science of How to Become a Memorable Real Estate Agent” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:29     Charles’ backstory 2:05     3D printing of houses 4:02     2024 is all about opportunity 5:31     Sourcing leads in this market 7:03     5-steps to dominate an area 8:57     Organic is the best “no money” strategy 10:29   Hyper-local content marketing strategy 13:25   Paid advertising strategy | television 15:54   Advice for 2024     18:35   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Industry conferences aren’t just great opportunities to do business—they’re also where you can test the true extent of your success. From scoping out the competition to meeting customers face-to-face to getting in the trenches and making sales with your team, attending a conference offers many benefits you may not have thought of. Listen to find out how to conduct a sale with confidence and why it’s the most important component of your pitch, how the most successful sales professionals approach using their scripts, and what attending a conference will teach you about your competition, customers, and team—and why those lessons matter. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: “Prepping for a Conference” ·      Free resource: Small Talk/Networking Scripts. Use these scripts to break the ice and have meaningful conversations with potential clients. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:17     Interacting with clients at NAR 1:57     #1: See the competition 3:50     #2: Get client feedback 4:24     #3: Get into the trenches with your team 6:10     Conversations over scripts 8:00     #4: Refine your sales pitch 9:18     Confidence reflects competence 12:11   Thrive by running toward opportunity 14:21   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   4 Monstrously Huge Benefits of Attending an Industry Conference  

We’re speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Call: 434-607-2976 Instagram: @acreebrothers Email: [email protected] Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:00     It’s a tough market 2:26     How to talk about the market 3:27     Who’s moving & who’s buying now 4:52     Target absentee owners & investors 6:35     Where to find absentee owners 8:20     Script for absentee owners 9:45     Prospect for your pipeline 11:44   What agents should be doing/saying now 15:06   The importance of that agent’s attitude 16:03   Calling who and saying what 19:16   Off-the-market deals 20:27   Get back to the basic 23:11   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Finding Inventory: Strategies That Are Working in Today's Market    

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we’re sharing the hiring mistakes we’ve learned to avoid and what we believe are some of the most critical measures you can take to ensure you’ve got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson ·      Free tool: Predictive Index Behavioral Assessment You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:34     Identify top performers from the start 4:34     Be a leader people want to follow 5:46     Create a rubric of qualifications 8:02     Don’t turn red flags pink 11:07   Superstar characteristic: energy/passion 11:58   Superstar characteristic: communication 12:45   Superstar characteristic: motivation 13:31   Superstar characteristic: character 14:38   Questions to reveal character 17:59   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a “day one in real estate” class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Connect with Mike at [email protected] ·      The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:14     Mike’s backstory 1:50     New agents’ biggest pain point 3:40     Mike’s Class: Day 1 in Real Estate     4:56     Drilling down into your SOI 8:08     Strategy for reaching out to your sphere 11:44   You have to be willing to ask for a favor 13:43   The power of handwritten notes 15:54   90-day new agent marketing plan 18:56   Testimonial – the impact of American Lifestyle 22:15   ACE marketing and the 3-legged stool 24:29   Marketing needs to be consistent 25:29   Handwritten notes: economical, soft-touch marketing 27:06   Social media epiphany 29:53   Social media combined with handwritten notes 33:05   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients’ faces, and learn how to solve the age-old problem of what to give the client who has everything. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson Free e-book: “Getting Started with Relationship Marketing” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:51     Don’t be like Luke 1:43     e-gift cards 2:31     Gift cards to local businesses 3:19     Experiences 4:35     Homemade gifts 6:11     Gifts for self-care 6:40     Donation to a charity 7:32     Hobby-related gifts 8:36     Send a video text message 9:35     Tips when giving gifts 11:40   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it’s a safe bet that your competitors are already looking for ways to implement AI to get ahead. That’s why we’re revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team’s efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Growing adoption of AI technology 1:57     Maintaining authenticity with chatbots (Ray Ellen) 4:36     Impressive stats about chatbots 5:59     Writing prompts to get the most out of AI (Josh Stike) 8:48     Discover all that AI can do (Luke Acree) 10:05   Repurposing content with AI (Josh Stike) 14:16   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   The Best Golden Nuggets of 2023 | AI & ChatGPT

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he’s struggling to move up among Realtors® in the state—and now we’re pretty sure we know why. His pain point may very well be the same one that’s keeping you from achieving your best too. When you listen, you’ll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients’ every demand and set expectations, and why you must be intentional about the details in your schedule. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources ·      Free e-book: The Ultimate Rookie Year Guide ·      Free webinar: “Your 2024 Marketing Plan: A Path to $100K or More” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Discovery of a massive pain point 3:08     Lack of routine prevents efficiency & effectiveness 4:12     Be intentional about having a routine (example) 6:57     The power of setting expectations 8:07     Routines are good for your health 10:32   Routines encourage growth & discipline 14:35   Little things will make a difference 15:43   Action Item What I Learned Sitting with a #1 Producer for Two Days   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In our second review of our best-of-the-best episodes from 2023, we’re sharing some of the very best advice we’ve heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: “How Million-Dollar Agents Use Client Appreciation Events to Get Referrals” ·      Free printable: Real Estate Referral Partner Worksheet You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Best, hugely popular marketing tactic 1:37     Never pay for your client events (Luke Acree) 3:02     Get your clients involved; use a videographer (Shannon Gillette) 4:59     Mine your event for client reviews (Luke Acree) 7:14     Multiply your client touchpoints (Garrett Maroon) 8:37     Use events to produce referrals; script (Luke Acree) 12:14   Action Item   The Best Golden Nuggets of 2023 | Client Events

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that’s going to actually help you build stronger connections—then it’s got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You’ll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it’s delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Webinars ·      “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon” ·      “Your 2024 Marketing Plan: A Path to $100K or More” Blog ·      “Get to Know Your Clients with the F.O.R.D. Method” ·      “Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia” FREE e-book ·      You CAN Build a 100% Referral-Based Business Special offer ·      staypaidpodcast.com/magazine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     A unique and cost-effective holiday client gift 2:22     Family gatherings are ripe with opportunities 4:17     Clean your client mailing list 5:19     A truly personalized touchpoint 6:13     Proof of magazine’s referral-generating power 6:42     Digital touchpoints for the holidays 7:56     Leverage in your follow-up [script] 11:44   Additional uses for your magazine 12:27   An amazing ROI 13:57   You need a REASON to call 17:06   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

At some point, just about everyone suffers from a case of insecurity. In fact, one review suggests that up to 82% of people may experience feeling like they don’t deserve their success and are going to be exposed as a fraud. It’s called imposter syndrome, and in this episode, we talk about the symptoms, why it’s so common, and strategies to overcome it. Join us to discover why people who feel like imposters are typically legitimately successful, the truth every professional can fall back on when they feel their confidence waning, and three solid strategies you can use to combat feelings of insecurity. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 0:51     Imposter syndrome defined 2:33     Experiences of imposter syndrome 3:03     Success can instigate imposter syndrome 4:05     Tom Brady | Humility can calm you 5:01     Symptoms of imposter syndrome 6:09     Luke confronts his vulnerability 7:09     You still know more than your clients 8:03     Practice is the antidote to insecurity 9:10     Tip 1: Challenge and share your negative thoughts 10:54   Tip 2: Focus on your strengths 11:43   Winners strive for more 14:17   Tip 3: Surround yourself with supportive people 14:43   Tip 4: Get a therapist/coach/mentor 19:30   Action Item   What is imposter syndrome and how can you combat it?

You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren’t opened or otherwise don’t get you the desired response? In this Silver Dollar episode, we share the techniques we’ve tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Blogs ·      “How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)” ·      “The Best Email Segmentation Strategies for Real Estate Agents” ·      “Exploring Email Marketing Analytics” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     An email list is your most important asset 2:14     Tip #1: Ask a question 4:22     Tip #2: Target your audience 5:49     Short vs. long emails 6:56     Tip #3: Always include a single CTA 8:16     Tip #4: Plain text vs. designed HTML 9:54     Tip #5: Follow up produces conversions     13:08   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

It’s incredibly gratifying when a listener tells us they’ve gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we’re sharing some of the best social media advice we’ve gotten from guests this year with the hope that you’ll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what’s popular now to make content creation super easy, and discover the inspired three-part video strategy that we’re testing to keep viewers engaged longer. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00     Introduction 0:51     How to get better results from social media 1:33     Find and post about what is trending (Tamara Thompson) 3:29     Be consistent (Marie Lee)     4:57     Don’t create when you can document (Jeff Pfitzer) 6:35     Provide edutainment (Katelyn Rhoades) 9:03     Consume content and test what works (Eric Simon) 11:00   A new podcast is coming! 13:24   Action Item The Best Golden Nuggets of 2023 | Social Media

Failure is a tricky thing. No one likes it, but everyone does it. It's inevitable. And yet when most people fail, they tend to get down about it.  Some are so negatively affected by failure that they stop trying and quit altogether. Still others don’t try at all because they’re afraid of that failure. But if we all fail at one point or another, then what makes successful people different from those just described? They’ve learned to fail well. Listen to this Silver Dollar episode to discover why failure is the antidote to the complacency success so often creates, two genuine benefits of failure that make a productive adulthood possible, and three ways to cope with the disappointment that mistakes can cause. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources QBQ! The Question Behind the Question: Practicing Personal Accountability in Business and in Life by John G. Miller You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:53     Failure is inevitable 1:15     Failure in our own company 4:26     Failure is a great teacher [example]     5:36     Failure fosters resilience 6:58     Failure encourages creativity 8:26     Failure promotes self-reflection 10:46   Failure gives you an opportunity to start over 12:46   4 tips for dealing with failure 16:46   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/  

We’re super excited about the format for this special 500th episode of Stay Paid. Borrowing from the popular Hot Ones show, we answer questions from our listeners and a few from our employees while eating hot wings. The hotter the wings get, the harder it is for us to keep our cool and make it through! But the struggle is worth it because we’ve some great questions that deserve equally great answers. Listen to find out the most overlooked marketing tactic that will radically elevate your brand, how we respond to a former guest who wants to know which strategy is really the best for building a brand, and our advice for winning over referral partners when you’re new to the business and haven’t yet built a reputation. Plus, we’ve got a major announcement you won’t want to miss. It’s about a seismic shift that’s going to bring even more value to our listeners. Visit www.remindermedia.com/episode500 for more details! Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith ·      $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi ·      Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:25     The Hot Ones challenge 2:52     Special thank you deal 4:16     Q1: To what do you attribute your success? 7:18     Q2: What’s been your biggest disagreement? 10:03   Q3: Where do you see yourselves is five years? 13:47   Q4: Where is the best pizza? 17:05   Q5: What marketing tactic do Realtors® often overlook? 20:46   Q6: What would you say to agents who only want to do free marketing? 23:58   Q7: Cold-calling/door knocking vs. client events/magazines—what’s your take? 28:21   Q8: What’s your advice to graduates looking to start their careers in marketing? 32:35   Bonus Questions 36:12   Q9: What's the best way to attract referral partners when you're new to sales? 40:40   Q10: What is the one thing that, if it gets done, causes everything else to fall into place? 43:45   Announcing a new Stay Paid feed 48:01   Action Item

In this Silver Dollar episode, we review the six steps to producing an effective, lead-generating marketing plan. We explain not only conversion rates and how many transactions you need to reach your income goal but also where you should be focusing your energy to produce leads. Listen to find out what a healthy rate of growth is for an expanding business, the supremely important metric on which your entire plan rests, and how to determine the most productive activities so that you know where to best invest your time, budget, and energy. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Free tool: Marketing Revenue Calculator Free webinar recording: How to Make $100K Using Your ReminderMedia Marketing Platform You can get more free resources, including additional tools, e-books, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Get ready now for 2024 2:06     Step 1: Set income goal 3:08     Step 2: Identify lead sources 3:51     Step 3: Categorize and assign weights 5:01     Step 4: Calculate conversion rates 7:49     Step 5: Assign budget and activities 8:32     Step 6: Work the plan 12:34   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We’ve interviewed many guests who’ve told us their inspiring stories of overcoming adversity. In nearly all these tales, there persists two common themes—the guest had a mentor who played a critical role in helping them come out the other side, and they were unwilling to give up. This week, Allie Saleh—business and financial consultant, sales expert, speaker, coach, and podcaster—shares his story. Not surprisingly, his saga about building his own company, the Invested American, also includes references to the mentors he’s had in his life and his ability to persevere. Listen to hear about the single value proposition that allowed Allie to attract agents without recruiting, find out the hard truth about being accountable when your or your team’s motivation wanes, and discover the most beneficial place to put your focus and the action you should when faced with a challenge. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Call Allie at 918-513-2797 ·      Website: theinvestedamerican.com ·      Coaching and free e-book: alliesaleh.com You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:00     Allie’s backstory 2:17     Reliance on confidence, mindset, relationships     5:04     Activities that (re)built his business 8:10     Qualities that attracted agents to the team 11:27   Balancing motivation with accountability 14:36   Coaching and experience with mentors 17:45   The need to have someone in your corner 19:40   Thoughts on therapy and self-help 24:43   Advice for struggling entrepreneurs 27:41   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more   From Setback to Success: Our Vital Need for a Trusted Ally  

We all want to be able to do more in the 24 hours we get each day. But juggling multiple balls at once means that no single ball gets 100% of your attention—and that’s bad for your business. In this Silver Dollar episode, we discuss how a loss of focus injured the growth of our own company, why it can be difficult to say no to opportunities, and the startling impact the pursuit of multiple goals has on productivity. Listen to discover how implementing multiple initiatives puts your bottom line at risk, the strategy used by Warren Buffet to prioritize his goals, incredibly disturbing research about the inefficiency created by multitasking and interruptions, and tips for effectively maximizing your productivity. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Book: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss ·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 0:51     Signs of a lack of focus 1:19     Story about Bills Gates and Warren Buffet 2:00     Poor company growth 2:51     The cost of not being focused 3:49     Be an optimistic realist 5:10     The need for discipline 8:45     The price of interruptions/multitasking 11:01   Big success comes from intense focus 15:45   Action Item   The Skill Set That Transforms Businesses and Lives

Peter Fournier is the cofounder of All Things Insurance Group, a national IMO of 520 brokers and agents, and a crazy-effective sales agent in his own right—but his success didn’t happen overnight. After 13+ years of learning his craft, Peter now coaches his brokers and agents how to secure three to five referrals with every sale. And today, he’s sharing his killer strategy with us. When you listen, you’ll discover a foolproof referral script that has clients feeling like they’re receiving concierge service, simple steps you can take to stay in front of your clients, and the most important criteria to consider before joining a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Connect ·      Social media: @peterjfournier on all platforms ·      Website: allthingsinsurancegroup.com ·      Training: petefournier.com   Book recommendations ·      Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions by Ryan Serhant ·      Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John with Daniel Paisner ·      The 10X Rule: The Only Difference between Success and Failure by Grant Cardone ·      Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone Free e-book ·      Lead Generation for Insurance Brokers You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more   0:00     Introduction 2:19     Peter’s backstory 3:39     A $73K weekend 5:39     Staying in front of your clients 8:15     How to ask for a referral (strategy) 11:33   Referral closing ratio 12:14   Client touchpoint strategy 14:31   How to recruit agents 17:15   How to persevere in lean times 20:00   Recommended books 23:56     Action Item      

In this Silver Dollar episode of Stay Paid, we get to the point and down to business with some hard-hitting, practical advice for hosting a stellar seminar that will get butts in seats. We talk through various reasons to host an educational presentation, share a long list of highly popular topics suitable for real estate, and give tips for how to best promote your event to your ideal audience. Listen to discover how to attract new leads with an easy strategy that piques interest in your topic, our golden sequence for sending email invitations that get people to register, and a ninja-level tip for repurposing your seminars. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      For more about hosting a real estate seminar, listen to episode 251: How to Generate More Leads Using Educational Workshops (with Faina Shapiro). ·      For more details about the planning phase of hosting a seminar, check out the blog “How to Host a Successful Educational Seminar [8-Step Process].” ·      You can get more free resources, including e-books, lead magnets to attract new leads, and useful printables by visiting our Resource Library.   0:00     Introduction 1:42     4 reasons to host a seminar 3:42     Popular real estate seminar topics 7:13     Tips for promoting a seminar 9:01     Recommended email invitation sequence 11:50   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   3 Keys to Seminar Success: Planning, Topics, Promotion

Eric Simon is the founder of the Broke Agent, a humorous outlet for agents dealing with the stress of their work. He’s also the cofounder of BAM (Broke Agent Media) and serves as the organization’s chief of content. In this episode, we ask Eric about the origins of the Broke Agent and the evolution that led to the building of BAM. We also get his expert opinion about some of the hottest topics in real estate: whether AI is a threat or blessing to agents, if virtual brokerages will make traditional brokerages obsolete, and how agents should be using social media. Listen to discover the smart social media strategy that will build your audience with lightning speed, two things you should be doing to keep your content relevant and ahead of the curve, and the best social media channel for converting leads (and why it works so well). Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: nowbam.com ·      YouTube: @nowbam ·      Instagram: @thebrokeagent ·      Podcast: Over Ask presented by Broke Agent ·      Training and education: BAMX You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:52     Eric’s backstory 2:38     The evolution of the Broke Agent 5:38     Simultaneous growth across platforms 6:25     The road to Eric’s true calling 8:04     The shift to serious real estate news 11:55   BAM delivers what other outlets lack 14:04   How to keep content fresh on a mass scale 17:08   Maintaining the integrity of a growing brand     21:08   Promoting the BAM brand with conferences 23:11   Thoughts about AI 24:00   Thoughts about virtual brokerages 26:10   Thoughts on best channels for real estate 28:09   Recommendations and advice     32:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you a real estate agent looking for an incredible way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Talking Content & Social Media with The Broke Agent | BEST Platform

As an entrepreneur, there’s no escaping the challenges that can impede your success. You’ve got to secure funding, manage cash flow, navigate market competition, and adapt to rapidly changing conditions. And that’s just the business-side of things—there’s also the emotional toll of uncertainty, long hours, and insidious doubt. It can be tough to stay resilient. In this episode, we’re sharing four ways to bolster your resolve so that when you hit a rough patch, you’ll have what you need to keep going. Listen to discover why your goals may not be sufficiently motivating (and what to do about it), the one thing with the most power to influence nearly every aspect of your life, and the serious problem perpetuated by the current “hustle and grind” culture that is sapping your energy. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:33     Being resilient is difficult 2:35     99% won’t accept this advice 4:14     Strategy: Be super specific about your goals | Know thyself 5:40     Specific goals get you through adversity (story) 8:18     Strategy: Invest in yourself | Choose your environment 10:45   Strategy: Get an accountability partner | Put skin in the game 11:47   Strategy: Rest, reflect, recharge 15:15   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We’re talking with Jason Smith and Dave Alison, the CEO and COO, respectively, of Clarity 2 Prosperity. Together, they explain how the techniques described in Jason’s book, The Bucket Plan, take an intangible service like financial planning and turn it into a process that prospects can experience and understand. The basic principles that inform their tactics are ones that professionals in any industry who sell complicated services or intangible products can use to move prospects forward in the sales process. When you listen, you’ll learn four steps you can use to package your wisdom into a process clients can understand, a simple technique to dramatically increase your clients’ engagement while enhancing your authority and credibility, and the power of stories, analogies, and visuals to eliminate confusion and persuade an audience.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      The Bucket Plan: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason Smith ·      Free e-book: “Lead Generation for Financial Advisors” ·      You can get more free resources, including lead magnets and additional e-books, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:17     Jason and Dave’s backstory 2:00     Origins of the Bucket Plan 4:41     Selling a 4-step, tangible process 8:35     Visualization | Let clients see the process 11:11   Advisors #1 job is to simplify 16:00   The impact of simplicity [Golden Nugget] 17:39   The psychology of engaging your clients 19:37   A structured process is scalable 20:42   Using the process for lead generation 23:11   Book recommendations 28:00     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ I Insurance agent looking for your own personally branded magazine? Visit: https://remindermedia.com/staypaidfinancial/

We can’t help but notice the increasing number of Stay Paid guests who are holding client events, and it makes sense. These events are great way to show how much you appreciate your clients’ business and gather referrals. In this Silver Dollar episode, we’re sharing 12 client event ideas—that’s one for every month in 2024—from some of our top guests. Listen to find out how to get other people to pay for your event, a follow-up sequence that will multiply the power of your event, and our advice for getting tons of Google reviews while avoiding algorithmic suspicion. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Podcast episodes ·      Ep. 257: How to Use Instagram to Close $50M in Sales (with Shannon Gillette) ·      Ep. 239: How to Ask for REFERRALS the Right Way (with Barb Betts) ·      Ep. 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker) ·      Ep. 426: How to Build a Referral-Only Business (with Garrett Maroon) ·      Ep. 275: How Marc Minor Built a $500M Book Using Referrals ·      Ep. 484: 4 Ways to Make Relationships the Bedrock of Your Business (with Stacy Allwein) Free resource ·      Real Estate Referral Partner Worksheet: Use this free resource to identify the businesses and people in your area with whom you share a common clientele but don’t compete for business.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/