Today’s show topic will help bring this year to a culmination and springboard ourselves into 2022. We are discussing getting the negative narrative out of the way and shifting to build the life we want. Join us to learn more!Pam Aks (Thomas) is the founder of What’s Within U, an international coaching practice that supports leaders, entrepreneurs, and coaches to change the “Can’t” mindset to “Oh yeah? Watch me!” Named one of the Top Business Coaches in Phoenix by Influence Digest, Pam has helped many go from feeling demotivated personally and professionally to feeling unstoppable. In addition to coaching, Pam loves to teach and is on faculty at the University of Texas at Dallas in their Executive and Professional Coaching Certificate Program. Pam loves to read and geek out on all things mindset-related, and she’s the author of Developing a Confident Mindset. She has great ideas to share with us today to help us adopt a more positive and forward-moving mindset. Show Highlights:How Pam was drawn into mindset coachingWhy our feelings come from the thoughts we haveWhy Pam wrote her book, Developing a Confident MindsetWhy our brains can’t discern between fact and fiction but rely on what we “feed” themPam’s advice for the “I can’t” storylinesHow a coach’s life experience comes center stage so they can lead with empathy and understandingMindset–as defined by PamWhy we have a negative bias to keep us safe and in our comfort zoneWhy awareness is key to changing our negative narrative–but only if we tune inHow we use “what ifs”--and how we SHOULD use them to change the negative narrativeHow our fear-based emotions show up in our bodiesHow we can have awareness and then look for the data to decide what the truth isExamples of exercises to do when you feel less than confident and are caught in the negative loopLook for the opposite to see what is really true.Be curious to see what you can learn. Recognize that you have options and choices. Why we are more susceptible to the negative chatter when our batteries are drainedWhy we need to create a self-care “menu” of appetizers, entrees, desserts, and full mealsResources:Connect with Pam:  What's Within U   Developing a Confident Mindset by Pam AksJoin our mentor coaching program! Limited space is available:  Star Coach Show

Many barriers can get in the way of building the businesses we want. One barrier that comes up for many people is getting in front of people to create the buzz around what they do and what makes them unique. Join me for this solo episode as we discuss this very common fear–and what you can do about it. Show Highlights:Why social media is the best way to get in front of people, capture the attention of your ideal audience, and become the go-to expert in your chosen nicheWhy you should focus on video content (and eventually, live video!) on social media platforms to get you noticed and increase audience engagementTen tips for posting video content:Have clarity about what you want to say. Use a script or bullet points.Focus on a key tip or takeaway for your audience. A nugget of inspiration in a 30-60 second video is ideal.Make eye contact with the camera lens and smile.Engaging directly with your audience is essential.Use a healthy voice.Warm up your voice and stay hydrated for optimal sound.Practice recording from a standing, sitting, and walking position to find your most comfortable spot.Find what works best for you to help you feel confident. Use front lighting so your face is clearly visible.A talking silhouette will not fully engage your audience. “Fake it ‘til you make it.”Walk through the discomfort until it becomes comfortable. Keep showing up. Don’t wait until it’s perfect.Perfection is not the goal. People need to hear what you can share right now.Don’t be afraid that you are giving “too much” away.Be inspirational, give value, and share perspective. Cultivate an alter ego. (From author Todd Herman: The Alter Ego Effect)This allows us to self-distance and take a new perspective to eliminate nervousness and anxiety. Resources:Find out more about my mentor program; we are currently enrolling!  Star Coach Show  

Today’s show focuses on an often-overlooked resource that we each have within us: our superpower of learning. Join us for this interesting conversation about the different ways in which we learn and how to maximize our learning.Lucas Root led numerous teams on Wall Street for over 17 years. After establishing a consistent track record of success, Lucas started his own consulting business. In addition to speaking engagements around the world, Lucas works with strong brands to help them best execute their great ideas, and he partners with businesses for training and mentoring. He has built a strong track record of successes that also includes podcasts, publications, and his bestselling “Work from Home” course. Whether leading projects for his clients or mentoring them to become empowering leaders, Lucas is a heart-centered expert in business. His passion to serve and support leaders in startups and entrepreneurship is at the forefront of his purpose to bring success and change to the world.Show Highlights:The journey that led Lucas to his current work with learning and productivityLucas defines productivity as “what I can do to be successful in the thing I need to do RIGHT NOW”Lucas explains his “superpower” philosophy and his desire to accelerate his capacity to learnThree paths in the mechanical process of learning (in reverse order):3. Downloading--an instant understanding with no pathway to get there; Ex: mushroom hunting2. Modeling--not to be learned from a book but copied from someone else; Ex: martial arts1. Information ingestion--learning from a book; the cheapest and most efficient way to learn; what we assume is the bulk of learningWhy it’s harder to learn when we are tired (we usually learn better first thing in the morning!)The relationship between “processing” and “downloading” as we learnCreating paths of learning and productivity when challenges come--like working from home during the pandemicHow all of our senses contribute to our capacity to move into the productivity of the momentHow to use things like specific clothing and smells for productivityWhy we all need to share the ways we find to turn on our “downloading ability”Connect with Lucas:Lucas RootInstagram: @lucrootTwitter Facebook

We are always interested in engaging with the world and our coaching clients in the best way. Today’s show covers how to apply a positive mindset to healthy leadership principles. Join us to learn actionable strategies from today’s expert guest!Julie Davis-Colan is the co-founder of The L Group, Inc., a management consulting firm that has served leaders since 1999. Julie is a business advisor and peak performance coach who has authored six books, including Stick with It, Getting the BEST of Yourself and Others, and The Power of Positive Coaching. She was on the show over a year ago talking about her most recent book, and I’m thrilled to have her join us again. We will be diving into Julie’s healthy leadership model, specifically the piece around a positive mindset. She will help us understand how a shift from a negativity bias to a positive mindset can increase productivity, effectiveness, relationships, and more.Show Highlights:● Catching up with Julie’s professional life since COVID has hit● How positive psychology became an umbrella that provides valuable tools in addressing mindset● How positive mindset can change everything through brain science and breaking down thoughts, words, and actions● The basics of brain science, “the most amazing network on earth”● Positive and negative action ratios● How to change your language around the words “yet, get to, and not”● How we talk to ourselves vs. how we talk to close friends● A sample exercise Julie uses to brainstorm emotional words, showing that most people choose negative words over positive ones● The feedback Julie has received from clients about positive mindset● How Julie uses affirming language with herself● The components of healthy growth: compelling purpose and plan, aligned culture, engaged hearts and minds, positive coaching, and excellent execution● Why healthy leadership is a multiplier in healthy growth● Why “multitasking is to the brain as cigarette smoking is to the heart” in creating deterioration--along with a 40% decrease in productivity!Resources:Connect with Julie:  Leadership ExpertsJulie’s first episodeMentioned in this episode:Chatter: The Voice in Our Head, Why It Matters, and How to Harness It by Ethan Kross

I hope you can focus on gratitude during this Thanksgiving season. I know that I’m immensely grateful for every listener and each wonderful guest of the STaR Coach Show. Today’s discussion is about getting past stumbling blocks to be a powerful partner for our clients. We are also talking about credentialing opportunities for your coaching certification, so listen closely if you need to grab more credits before the end of the year. Join us to learn more!Annie Gelfand is a repeat guest on the show. She has been a Master Certified Coach for individuals, teams, and relationships since 1997. She founded her company, Radical Wisdom, to work with professional coaches who are driven to step up their coaching mastery skills in service of being the most potent change catalysts possible for their clients. She holds multiple coaching certifications and has a diverse range of life experience, including a 15-year corporate career, being a reflexology instructor, certified holistic practitioner, and living in rural India for seven years while studying under a meditation and yoga master. Show Highlights:● Why Annie lights up in being a changemaker who sees the world differently than most other people● How coaches hold the key to having true conversations from unconditional positive regard● Why obtaining an MCC is an important achievement for any coach; it’s the highest credential a coach can reach to be the most excellent in their field● Since 2017, Annie has held the Essence of Mastery Summit to help coaches get their core competencies; the next one is coming up in December!● What coaches struggle with the most● What it means to really listen to your clients without judgment● How to pause, get curious, and come from a place of no ego and no judgment● The importance of clarity in the coaching agreement● Coaching the WHO and getting “underneath” the issue in true partnership with the client● Why coaches tend to get uncomfortable with an emotional client--and how to handle it the best way● Why it’s important for a coach to have a willingness to be vulnerable and wrong● How we give the client the space to create change by not trying to prove our worth and be the “best” coach with the “best” questions● Why coaches should record themselves and listen over and over again even though it’s a painful part of the coaching certification journey● What you should know about the Essence of Mastery Summit, December 7-9, 2021Resources:Earn 21 Core Competency credits with theEssence of Mastery Summit at Essence of Mastery Summit.Use the code “MEG” to save $100 when you sign up by 12/1/21.Annie’s previous show appearanceFran Fisher’s showTeresa Pool’s shows:166: Coaching From Transaction To Transformation Teresa Pool Mcc41: Becoming a Master Certified Coach With Teresa Pool Mcc Check out Star Coach Show

Today’s show takes a look at key components to coaching success. We are discussing using your coaching skills in a sales conversation to create win-win energy, inviting the most ideal clients to work with you, and listening to what the client needs. Another topic is inviting clients into your world in a way that is open to the rejections they bring--and solving those rejections. Join us to learn more!Doug Brown started working for his family’s business at the age of three, and he went on to start and build over 35 companies. After spending twelve years in the US Army, he became the top-selling sales representative for a two-billion-dollar company. With travels to 47 US states and 14 countries, he has consulted, coached, advised, and trained thousands of people in business for companies like Enterprise Rent-a-Car, Nationwide, Procter & Gamble, and CBS Television. Doug has also worked in sales and training for companies run by Tony Robbins, Chet Holmes, and Russ Whitney. Currently, Doug is the CEO of Business Success Factors, where he helps businesses grow and accelerate their sales revenue. He is the creator of Sales Revenue Growth University, where he teaches the best sales revenue growth strategies to companies who are serious about their sales growth. His book, Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections, is an international bestseller. Show Highlights:● The philosophy behind Doug’s “win-win selling:” doing the right thing for ourselves and our clients so that everyone wins and relationships are built on trust● Why the point is resolving objections, not overcoming objections; this is done by challenging the objections in a respectful way● How all objections form in the presence of major or minor fears● How coaching presents both a professional and personal ROI● Why most coaches are terrible at value selling● How the ROI for a client increases when they gain confidence, save relationships, gain free time, etc.● Doug’s Nine Rules for Resolving Objections:○ Breathe and relax.■ This interrupts the pattern and gives time to ask questions of clarity.○ Get curious--not confrontational.■ Ask questions of curiosity like a child.○ Think before you act or speak.■ This helps you avoid confrontation and overreactions.○ Ask good questions and let the other person speak.■ Hear what they have to say.○ Resolve objections--don’t overcome them.■ Don’t become confrontational or defensive.○ Focus on win-win.■ There should be value for both sides.○ There should be no loser.■ Disengaging can lead to valuable referrals.○ Watch your tone and expression.■ Don’t be condescending, especially with your first responses.○ Maintain rapport at all times.■ This can make all the difference in the relationship.● How Doug’s Training University on conversational conversion will be available in early 2022Resources:Business Success Factors Email: [email protected] Doug Brown on LinkedIn.Find Doug’s book, Win-Win Selling at Win-Win Selling Book. Check out valuable resources at Star Coach Show  

Whether with an audience of one, a gathering of hundreds, or an online presence that touches tens of thousands, we all want to captivate people with what we say. Today’s show covers the specifics of capturing the attention of others with your words. Join us to learn more!Eva DeVirgilis is an actress and makeup artist. She created a TEDx talk that went viral with nearly one million views. HER Magazine recognized her talk as one of their “Top inspirational TEDtalks to Help You Change Your Life.” Eva has the secret to getting your message so clean, targeted, and engaging that it has the potential to go viral, or at least help you speak in ways that cause people to sit up and take notice. In one-on-one conversations, a boardroom, and groups from 10-10,000, Eva has helpful tips for a tight, focused, engaging message to attract people to you and what you do. She shares specifics about prep work, breathing exercises, and creating your hook. Her coaching is the secret weapon for many top-earning executives, industry leaders, politicians, and influencers, and she empowers many thought leaders to communicate at their highest potential. She brings 20 years of experience in TV, comedy, and business to help you find the creative, passionate, dynamic speaker within you. Eva has taught Creative Presentations at VCU School of Business and loves to help people tell their stories. Show Highlights:How Eva’s path unfolded to merge her passions of performing, being a makeup artist, and reaching people around the world with her TEDx talkHow Eva’s talk helped her become a creative communications consultant to help others share their messageWhere to begin with any talk or presentation: Think about your audience--What do you want to make them do?What do you want to make them feel?“Hook them right away, make them feel something, and compel them to action.”How Eva’s plan for her TEDx talk narrowed her message to women to forgive themselves, accept themselves, and stop saying, “I’m sorry”What Eva learned from Darren Lacroix and Craig Valentine: “Your audience is always listening to WIIFM radio.” (“What’s in it for me?”)The bottom line is that it’s all about the audience. How to hook your audience:A short, engaging storyA compelling questionA shocking fact or statisticA compelling quoteAn unusual propHumorWhat do you want your audience to do and feel?Have an objective that you want them to do (Eva explains how to use action verbs.)Have an objective that you want them to feel (Eva explains what words to use.)Why you need a script for a talk or presentationHow to use your voice as a tool to comfort, activate, and engageHow to do prep work to center yourself with breathing exercises (4-7-8 breaths) and stretchingHow to go to your big idea after your hook:Tell the audience why you are there.Use 14 words or less.Keep it simple. (Eva explains how to use Patricia Fripp’s formula: “Every _____ can ______ by _____.”)Why your intro should come after the hook and big ideaWhy you should chunk your main points into three sections:Use the 10-20-30 rule for presentations.“Don’t be the sideshow to your slideshow.”Back up your main points with evidence, a personal story, or play.Why your presentation bullet points need to go awayHow to  wrap up with a Q & A by...

In today’s solo episode, I’m sharing my expertise about what successful coaches do to leverage their time and energy to maximize their income, impact, and growth. Join me to learn more about how to give your clients what they need. Show Highlights:● Why I’ve created a resource page with tools you can use● How there are limits on your time, energy, and income capability● How some coaches follow the model of low client load and high price point● How some coaches leverage their expertise with more product offerings than just one-on-one coaching● How reliance on one-on-one coaching only can contribute to burnout● Why I challenge you to project outward to two years, four years, six years, and ten years--and see where different product offerings can fit for you● How turning to different product offerings has opened up new avenues of energy, focus, and diversity in my coaching business● Options for offerings other than one-on-one coaching:○ Group coaching programs in the form of mentor groups for skills growth (With this option, you have to decide your subject matter focus.)○ Video training series or an online course (After the series or course, you can invite them into a coaching package with you.)○ Membership site (This option offers more access to you with a lower price point that offers incredible value.)○ Retreats (This is a high-end offering for a smaller group of clients.)● How you build credibility and a framework to become the go-to person in your space:○ Have confidence in inviting people into your space to work with you.○ Close the gap between coaching and becoming good at selling.● Why you need to explore these ideas and see if they will work for you Resources:Shows mentioned:StarCoachShow: 259StarCoachShow: 258StarCoachShow: 260StarCoachShow: 199StarCoachShow: 221Resource page: Star Coach Show  Kajabi offer: The 2021 Launch Masterclass - Registration Now Open!

Welcome to the STaR Coach Show! However you show up in this big world of coaching, there is something here for you in today’s show. We are discussing how finding the edge lights you up and propels your business forward. Join us to learn more!David Wood is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe. In addition to helping others, David is no stranger to overcoming challenges himself, having survived a full collapse of his paraglider and a fractured spine, witnessing the death of his sister at age seven, anxiety and depression, and a national Gong Show experience (https://www.youtube.com/watch?v=YgKwAJieQes). David coaches high-performing business owners to double their revenue, and he helps them maximize their time off by focusing on less and being 30% more courageous in their business or career. Show Highlights:● David’s work today and the winding road that brought him here from a difficult childhood in Australia to consulting in NYC to coaching● How his first coaching experience got him hooked on coaching forever--and how he’s never looked back● What it means to “play full out” as opposed to “playing it safe”(David shares his terrifying Gong Show experience.)● How David “played full out” in becoming a speaker and pursuing his dreams of being an actor● Three important questions: ○ What really matters to me right now?○ What would I like to move toward at a faster pace?○ If I was fearless, what would I do?● Why it’s important to find the sweet spot zone between playing it safe and playing full out● David’s current endeavors include coaching, working with business owners, writing The Mouse in the Room, Extraordinary Focus podcast, and his Tough Conversations podcast. ● Final words from David: “Have courage through a heart lens. Live life so that, when you’re on your deathbed, you can say you gave it everything and really, truly lived.”Resources:Connect with David:  My Focus Gift  Find David on Twitter, Linked In, and on Facebook at Extraordinary Focus.

Today’s show looks closely at the steps we take to move a client into our world. We are diving into specific actions necessary to continue to grow the know, like, and trust factor so that clients want to engage with us. Join us to learn more!Nancy Giere spent a lifetime in the corporate training world, so she knows how businesses operate, and she isn’t afraid to shake things up. Her unique perspective, combined with more than 25 years of experience, has empowered her with fresh insight and the industry’s best-kept secrets that she’s ready to share with us. On a lifelong campaign against boring training, she uses the power of storytelling and light-hearted humor to create an engaging, fun, and interactive environment. Masterfully intertwining comedic humor with life lessons, her stories make learning stick. Nancy has worked with the biggest names in corporate America, like Johnson Controls, Harley Davidson, and Northwestern Mutual. Nancy’s sharing what she did to warm up her email list and how we can take steps toward client enrollment. Show Highlights:● What led Nancy into the work she does today● How Nancy helps people create digital programs● How creating freebie offerings shows your knowledge, expertise, and personality● How giving people insight into who you are and what you’re about can be an effective lead magnet● How Nancy created her PDF opt-in, 8 Easy Steps to Create Training That Sells● In creating a program, you must first follow these steps:○ Determine the scope of what you want to accomplish and get clear on where you are going.○ Decide who you want to serve and what makes you unique.○ Decide what you can offer to attract people to you.● What it means to “warm up your email list and how to do it:○ Provide tips and information while giving value.○ Repurpose your content to social media platforms.○ Use podcast appearances and speaking presentations to increase your email list.● Why it’s helpful to create a partnership with someone who has a wider reach than you do● How Nancy’s opt-in email and system is structured: It starts with the opt-in PDF and progresses to free webinars, paid two-day retreats, and group programs or one-on-one coaching offered in some combination.● Why the key to offering webinars is to give people enough value that they want more● Why the goal of webinars is to get people into your larger programs● Why you need various offerings to accommodate clients who are in different places and want to move at different paces● Why your opt-in offer has to be of outstanding value, so you don’t lose the know, like, and trust factor ● Why your offer has to have fluidity and build upon each element in a natural flow● Nancy’s tips: ○ Look at your content, inventory it, and decide how to pull it out to reuse in different ways.○ Think about blocking your webinars into sections so you can cut the video and fashion it into an online course.○ Take the transcription of your webinar and record over it to make a tighter, more Resources:Connect with NancyFind Nancy on Twitter, LinkedIn, and Facebook. Find Nancy’s FREE gift, 8 Easy Steps to Create Training That...

Are you confused about the next steps to growth in your business? Barriers and challenges are always in front of us, and it’s important to prioritize those next steps to progress. Join us to learn how to avoid shiny object syndrome and be your most productive instead of just busy.Steven Kirch is a productivity expert and business growth strategist. After retiring from a successful career as manager and leader in the high-tech industry, Dr. Kirch now brings his passion for people, organizations, and small businesses to his clients. The goal of Profit Minds, LLC is to help serious small-business owners generate more clients, close more sales, and increase their overall revenue and profits--quickly and inexpensively. Steven specializes in helping small business owners and business coaches improve their results using time-tested sales and marketing strategies. As a certified facilitator of The 7 Habits of Highly Effective People for more than 20 years, he works alongside his clients to develop methodologies for the implementation of these strategies in their business. In addition, he serves on the board of directors for The Gratitude Network, a leadership development organization that works with social entrepreneurs around the world to enable growth of these innovative companies that are changing the lives of children and youth everywhere. Show Highlights:● Steve’s journey into business coaching after a 30-year career in high-tech● The big problem Steve sees across the board with small business owners● How Steve can help small businesses find untapped revenue● The difference between being productive and being busy● How to structure your day around the most important tasks● How to identify your “biological prime time” for productivity● Why we get overwhelmed by our to-do lists and why we should focus on tasks instead of projects● How to use the Pomodoro Technique to focus on tasks● How to combat your tendency to procrastinate● Tips to avoid shiny object syndrome:○ Identify 2-3 most important tasks for each day.○ Protect specific blocks of time for strategic tasks.○ Consider an accountability partner to check up on each other.○ Take time on Sunday to plan out your week. ● How Steve approached pivots during his career● Considerations you need to make if you’re facing a pivot● How Steve structures the pricing of his coaching programs to create a partnership with his clientsResources:Connect with Steve: LinkedInProfit Minds [email protected]&nbsp; Gratitude Network&nbsp;Books mentioned in this episode:The 7 Habits of Highly Effective People by Stephen R. CoveyGetting Things Done by David AllenThe Productivity Project by Chris BaileyScaling Up by Verne Harnish<a href="https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837" rel="noopener noreferrer"...

In today’s solo episode, we are discussing a common issue that comes up for new coaches. It encompasses the whole realm of our money mindset, valuing what we offer to clients, and packaging our services, and it can be a difficult journey to navigate when you are starting out in your quest for coaching certification. Join me to learn ways to build your expertise and confidence as you find balance in what works best for you. Show Highlights:● Tips for finding clients:○ Don’t overlook the value in coaching other coaches.○ Consider small businesses in your area that might barter their services in exchange for coaching. (Have very clear agreements about the exchange.)○ Draw on your experience with people who already know, like, and trust you--and people they can refer to you.○ Reach out to organizations that you were associated with in the past and let them know what you’re doing in coaching.● Tips for packaging your services:○ Focus on the length of the engagement and your availability to the client.○ Find the balance between what you can comfortably charge and what you will offer to the client. ○ Create your packages based on the partnership between you and the client. ○ Think about your “between-session” availability and other resources you’ll offer.○ Consider the specialized packages you can offer that make you stand out from the competition and offer additional value to clients. ● Remember that you are bringing your experience and your value to each session.● Be confident about what you are charging to bring value and change to your clients. Resources:Join me weekly for Facebook Live on Wednesdays at 4 pm CT on the STaR Coach FB pagePrevious episodes discussed:Star Coach Show: 195&nbsp; Star Coach Show: 241&nbsp; Star Coach Show: 248

We are diving into an important topic that is especially relevant to what’s happening in our world today. Global and national events that produce landscape shifts are often referred to as “black swan” events; they buckle us at the knees and knock the wind right out of us, but we have to be prepared for them as business owners. Today’s show covers how these events create the need for coaches to be flexible, creative, and responsive to our clients’ needs. Join us to learn more!Sam Palazzolo is an entrepreneur, venture capitalist, author, leadership professor, and nonprofit philanthropist. He brings a variety of value creation topics to entrepreneurs and business leaders through his ideas, actionable takeaways, and five books. His most recent book is The Influential Leader: Leading at the Tip of the Spear. In today’s show, Sam tells us how to be flexible and creative when things go awry. He shares ideas about being collaborative in your relationships with other coaches, how to choose the right clients, and why you need to let go of those who aren’t your ideal client. Show Highlights: ● Sam’s journey, where he is today, and what lights him up in his work● How February/March 2020 events brought huge shifts for everyone● How coaches can build strategic relationships with their clients● How Sam structures monthly complimentary webinars that springboard to other resources for leaders● How to handle black swan events with your clients:○ Make yourself available and valuable○ Look to partner with affiliates for webinars and programs● Sam’s advice about choosing good venture partners (“Date” them first!)● Why Sam uses month-to-month contracts with new clients● How a “red velvet rope policy” works to identify ideal clients (from Michael Porter, Book Yourself Solid)● Why you have to know what you’re aiming for in targeted approachesResources:Visit Sam’s website for your free Business Transformation Self-Assessment Workbook!The Influential Leader: Leading at the Tip of the Spear by Sam PalazzoloMentioned in this episode:Entrepreneurial You by Dorie ClarkBook Yourself Solid by Michael Port

If you’re a business owner, you know that marketing is essential, but it doesn’t have to be a drag. In today’s show, we’re taking a fresh and fun approach to the marketing piece of entrepreneurship. Join us to learn more!Ann Bennett is the founder of Renegade Branding and has spoken across the country and around the world. She is a best-selling author, coach, and Brand Profit Builder who has shared the stage with thought leaders like Les Brown, Jack Canfield, Sandra Yancey, Jen Sincero, and more. Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND OUT personal brands and boost their profits. She works with purpose-driven entrepreneurs who do transformational work to liberate and ignite their unique genius, authentic voice, and build a profitable brand platform. With over 25 years of experience in visual and graphic design, Ann has brought her talents to many major magazines from&nbsp;Popular Mechanics&nbsp;to&nbsp;Vogue. She stands by her personal slogan and the cornerstone of all her programs: “It’s smart to fit in . . . but it’s brilliant to stand out.”In today’s show, Ann teaches us how marketing can be fun as she focuses on four different archetypes for marketing. Join us to find which type you are and how you can use that to be bold in your marketing endeavors.Show Highlights:How Ann came to the work she does todayHow Ann’s personal 9/11 experience caused her to turn inward and recreate herselfHow Ann developed clarity around marketingHow to make a connection by listening and asking questionsFour marketing archetypes that come from iconic personality styles:The Nurturer--warm, loving, takes care of othersThe Disruptor--bold, sassy, loves to upset the status quoThe Innovator--super creative, full of possibilities and new ideasThe Geek--practical, loves steps, formulas, and scienceHow the archetypes help people connect and engage with each other as we lead with our dominant personality styleHow to say your message simply and conciselyHow your authenticity will attract the people with whom you are supposed to workResources:Connect with AnnFacebook:&nbsp;Ann Bennett Marketing

Today’s show might challenge us to think differently and expand the ways we engage and bring our impact into the world. Let’s explore together how we can dare to be brave, bold, and courageous with our clients!Rick Tamlyn inspires people to be their best. He teaches that every experience, emotion, reaction, and relationship is all made up. As an author, activational keynote speaker, co-active trainer, and thought leader in the inspiration business, Rick has delivered his message around the world to people and organizations from all walks of life. In 2001, Rick co-created The Bigger Game: a tool that inspires people from all walks of life to get out of their comfort zones and invent the lives they want. He was here for episode 165 to discuss The Bigger Game; you can check it out with the link in our Resources section. Rick is the author of Play Your Bigger Game: 9 Minutes to Learn, A Lifetime to Live (Hay House). Rick is a Certified Professional Co-Active Coach (CPCC) and a Master Certified Coach (MCC) as designated by the International Coach Federation (ICF) and is a senior trainer for The Coaches Training Institute.Show Highlights:● Get to know Rick and his work, which includes 26 years in coaching● Why coaches need bigger and bolder agendas to get into the world● How coaches are thought leaders and wisdom guides in addition to their other roles as teacher, guide, mentor, etc.● How to reframe and redefine your role as a “coach”● What opens up for coaches who step up in a bolder role● How coaches can activate the clients’ creativity and future self● Why the purpose of discovery calls, a.k.a. “sample sessions,” is to upset “business as usual” and pull the client out of their comfort zone● Rick’s latest endeavors and the upcoming Produce You eventResources:Rick Tamlyn&nbsp; Produce You Event&nbsp; Coupon code: SAVE50Rick’s first STaR Coach InterviewPlay Your Bigger Game: 9 Minutes to Learn, A Lifetime to Live by Rick Tamlyn

Today’s show is about practical strategies that help you communicate effectively to capture the attention of your audience, whether it’s an audience of hundreds, thousands, or just one person. Could anything be more important? Join us to learn more about engaging in conversation and understanding your audience and their struggles.Neil Gordon helps experts become the face of a movement. He works with executives, influencers, coaches, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. Prior to becoming a communications expert, he worked on the editorial staff of Penguin Random House, where he worked with New York Times bestselling authors. He has been featured on Forbes, Fortune, Inc.com., and NBC Palm Springs, and is a VIP contributor for Entrepreneur.Show Highlights:● How Neil came into the work he does today● How we can get our message “out there”● The example (from Neil’s dad’s life) about framing an issue in the context of a problem that someone wants to be solved● How to know what problems your audience wants to solve● Neil’s “Twitter Test”---how it works and what it accomplishes for him● How to align your message to your audience’s problem:○ Craft and tailor a framework message that can address various needs--and build in your solution.○ Reach out to existing clients about common themes.○ Have empathy and understanding about their problems--and you’ll build trust.● How contrast leads to clarity:○ Find your “silver bullet” by packaging your secret sauce in a simple sentence.○ Contrast your unique solution to the others offered that are failures.● Neil’s parting message: listen to a story connected to the loss of Neil’s father and the eulogy he gave for himResources:Connect with NeilTake Neil’s Speaker Quiz

We are diving into the world of technology in today’s show. In our digital world, an online presence is vital in building your business and credibility. Nothing matters more than your ideal clients’ ability to find you online and learn about what you offer them. If you’re like me, technology is not your sweet spot, so join us to learn more about utilizing your website to its greatest capacity.Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency in the South Bay area of Los Angeles. His business specializes in helping small to mid-sized businesses gain exposure online with a variety of digital marketing strategies. Eric focuses on driving traffic to clients’ websites by utilizing the power of search engines and optimizing websites to be ranked organically, which is referred to as Search Engine Optimization (SEO). He’s here to help us understand search engines and how our websites can function more strategically to grow our businesses. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Learn about Eric’s company and the work he does today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What is SEO, and why is it important? SEO is the whole process of how your business can be found, ranked, and matched with potential clients when they do a Google search.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Keys for your website’s improved SEO:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Make sure your website is optimizable (easily navigated, functional, and with no broken links)○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Present your content so Google can find it (tag your pages correctly and use proper keywords)○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Post to social media regularly and consistently (This is a big deal in Google’s world!)○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use blogs, videos, and other pieces for additional content that adds visibility.●&nbsp;&nbsp;&nbsp;&nbsp;Final words from Eric: “SEO is FREE traffic for your business, but you must do certain things consistently. Think of SEO as a marathon; it’s a long process to leapfrog over your competitors and stay there, but the benefits are worth the effort.”Resources:Connect with Eric and book a consultation!&nbsp; This is My South Bay&nbsp;

Today’s solo episode takes a deep dive into the stress we’ve all been dealing with over the past 18 months or so. We are now seeing an uptick that tells us that the pandemic isn’t over yet. There are many stressors today, like going back into the workplace or sending our kids back to school. How can we engage with our clients in ways that bring our best selves forward? The reality is that coaches are dealing with stress, and our clients are dealing with stress. Let’s talk about how we can reframe stress and engage with our clients to offer new options. Show Highlights: ● Stress is a fact of life, a certain amount of stress is normal, and we actually need some stress in our lives for optimal function.● Some of the biggest stressors include balancing work and parenting, adjusting to working from home (or returning to the workplace), and unhealthy sleep patterns. ● As stressors increase, our coping skills decrease, and we tend to push away from the very practices and activities that can help us deal with stress.● Specific strategies to partner with clients and employ cognitive coaching skills:○ Help the client understand the belief driving their reaction and help them respond without fear, mind-reading, generalizations, or judgment.○ Apply the four agreements (from Don Miguel Ruiz) to how we think about stressful situations: (Find more in Episode 13)■ Be impeccable with your word■ Don’t take anything personally■ Don’t make assumptions■ Always do your best○ Use the client’s strengths to emphasize their best self in ways to shift the focus from the negative.○ Recognize the uniqueness of each client and facilitate their growth in ways that make sense for them and how they respond to the world, whether that is geared toward the cognitive, environmental, creative, physical, spiritual, managerial, relational, humorous, or outdoor activity. (In other words, what lights them up?)● Even with universal stressors, each person has an individual response---and that’s how we need to engage with our clients. Resources:The Four Agreements by Don Miguel RuizThe Strengths-Based Workbook for Stress Relief by Ryan Niemiec Episodes mentioned in this episode:13: Using The Four Agreements in Coaching31: Character Strength Coaching with Ryan Niemiec131: Dr. Ryan Niemiec: The Power of Character Strengths

Today’s episode covers the important topic of having difficult conversations with our clients. I’ve seen this come up frequently for coaches, and frankly, it involves taking steps that we are often reluctant to take. We have to remember that being in the highest service to our clients means that we can’t avoid the things that are uncomfortable. Join us as we dive deeper!Becca Ribbing is the author of The Clarity Journal and has been a coach for over a decade. She's on a mission to help people break out of the cycles of uncertainty and struggle that hold them back. Becca helps women going back and forth with the big, seemingly endless question of what to do next—so they can stop going around in circles and finally figure out what they truly want so they can create the clarity and momentum they crave.Show Highlights:● How Becca came into her work with difficult client conversations through work with a drug-addicted client● Becca’s work with clients who want to change careers, especially those with ADHD and muddled pasts● Why it’s difficult to spot the warning signs of addiction and ADHD● The benefits when coaching clients also see a therapist for anxiety and depression● How Becca sets the stage with clients in their intake session● Becca shares specific examples of her work with ADHD clients● The coach’s ethical obligations● How to identify the client’s needs without stereotyping● Specifics to remember about difficult conversations:○ Listen.○ Put forth a suggestion and let it sit.○ Be comfortable with the discomfort.○ Recognize that this is what the client is paying you to do. Resources:Becca Ribbing&nbsp;&nbsp; The Clarity Journal by Becca Ribbing

The inescapable truth is that a successful coaching business requires clients. Who are they? Where are they? How do I find them? What do I say to them? How do I attract them to my business? If you find these questions confusing and perplexing, join me for today’s show, where we discuss all things related to client attraction. Jacob Ratliff is a Client Attraction Coach and entrepreneur based in Asheville, North Carolina. Using his identity and lived experiences as the catalyst for creating his business, Jacob uplifts people and helps them to grow their businesses by leaning into their authentic, confident, empowered selves. With over five years’ experience in growing clients’ businesses as well as his own, Jacob is uniquely positioned to help high-impact coaches build intimate relationships online to attract high-paying clients. Over the past five years, he has developed a comprehensive training and coaching program that helps entrepreneurs increase brand awareness and visibility, create meaningful engagement, and maintain long-term clients. Show Highlights:● How Jacob came into the work he does today from his beginnings as a freelance digital marketing designer● The value in identifying your ideal client and crafting messaging that speaks directly to them and their pain points● Why Jacob focuses his marketing on LGBTQ+ entrepreneurs but also attracts other clients to whom the same message appeals● How and where to look for your ideal client---and it may not always be the people you think!● Why your ideal client, niche, offer, and message should constantly evolve--so allow some wiggle room!● How to establish authenticity through building relationships with clients--instead of using long-winded, sales-y posts● The value of authentic social media conversations from you, the person--not the salesperson● The value in asking questions in direct message conversations to find deeper pain points; start by digging deeper three feet at a time● How to be aware of unnatural tactics and techniques that don’t align with you and your values● Jacob’s advice: “The most important piece of client attraction is to find what works best for you.”Resources:Jacob RatliffFind Jacob on Facebook&nbsp; Find Jacob on LinkedIn

Financial flow in your business is an important topic, and we are stripping it down to basics today. We need a strong foundation that creates a financial base that allows us to create as we want--instead of living with messy financial situations. Join us as today’s guest shares valuable tips and insights.Michelle Cooper is the high priestess of profit, a spiritual gangsta, CEO of Alchemy Accounting &amp; Bookkeeping, a Profit First Professional, and author of several books. Michelle took her small accounting firm in rural British Columbia to a thriving online business encompassing coaching and consulting, speaking, and writing while balancing the management and growth of a brick and mortar office. She has built a solid team of bookkeepers, accountants, tax professionals, and business coaches who support impact-driven entrepreneurs to have highly profitable, sustainable businesses while creating the peace of mind that comes from a solid financial foundation. Today, Michelle supports the growth of her client’s business with real strategic planning while also addressing the mindset issues that arise with growth in order to bust through and rise up to levels they never dreamed possible. The team at Alchemy Accounting &amp; Bookkeeping support clients across North America, specializing in coaches and consultants. Michelle and her team have helped hundreds business owners climb out of entrepreneurial poverty into the land of PROFIT.Show Highlights:● What led Michelle to work with coaches about entrepreneurship and stable finances● How messy financial situations can keep coaches from the visibility we want● How to begin with sound finances and price points:○ Completely separate business and personal finances.○ Get clarity on the work you do and the income it generates. ● Considerations for price points, products, offerings, and affiliate marketing● How a financial advisor can help with product and program launches● How to manage expenses and income for the future ● Tips on “cleaning up” your finances for the business you want--not the business you have right now● Tips on choosing a bookkeeper that is the right fit for your business● How a really good bookkeeper can save you money● How to build a solid financial team to scale your business● Why it’s important to have in place the financial support you need● The importance of a solid belief system around your relationship with money and how you work with money● Bonus Question: What can listeners do right now to take their business to the next level?Resources:Find Michelle on LinkedInMichelle’s Facebook Business PageFinancial Foundations QuizCheck out Michelle’s FREERESOURCE: Financial Foundations Assessment

Today’s show explores a tool that may be unfamiliar to most of us. As coaches, we have to be willing to open up new ideas and explore tools that help people be the best that they can be. Join us to learn more about Human Design.Erin Claire Jones uses a process called Human Design to help thousands of individuals and companies step into their uniqueness in their work and their lives to be their truest selves and reach their highest potential. Her work as a guide, speaker, and coach has attracted a growing community of over 100K people who use her teachings for practical tools, digestible tips, and deeper self-knowledge. She helps people engage in life with ease and authenticity. Erin’s work has been featured in Forbes, MindBodyGreen, Well+Good, and many other outlets. Human Design is a synthesis of ancient wisdom and modern science that sheds light on a person’s energetic makeup, as well as specific tools to use in life to be the happiest, healthiest, and reach the highest potential. Show Highlights:● How Erin ended up in the work she does today after a startup background in entrepreneurship● Where to begin in understanding Human Design, which is a blueprint of how we are wired to work, connect, collaborate, and operate at our best● The five basic types in Human Design:○ Manifesting Generators--have the energy and life force to build, create, and make things happen; they are energetic and uplifting to everyone and multi-passionate○ Generators--similar in energy to manifesting generators○ Projectors--are leaders, guides, teachers, and advisors; they are not here to “do,” but work well in one-on-one situations and love systems○ Manifestors--initiate and inform and get things started; they value freedom, autonomy, and control, and they thrive in an entrepreneurial setting when given freedom to be innovative○ Reflectors--make up only 1% of people; they are collective mirrors who are sensitive to their environment and love tapping into different ways to express themselves● Why it’s essential to understand how we make decisions according to our Human Design types● How understanding the difference in Human Design types gives us more compassion and the ability to communicate effectively in all relationships at home and at work● How Erin uses Human Design concepts in her work with individuals and teams● How Human Design principles can be applied to areas in which we are especially sensitive, helping us know where we need to detach and establish boundariesResources:Here's the link to get Erin’s Blueprint, a personalized guide to your unique designThe code STAR will get 10% off your Blueprint or a spot in Erin’s next Flow workshop.&nbsp;Look up your designBook an individual sessionVisit Erin’s websiteFind Erin on Instagram

Today’s show is a close look at my guest’s journey from corporate leadership into leadership coaching. He shares with transparency how his steps unfolded and the decisions he made along the way. Join us to hear his inspiring story!Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching mid-to-senior level leaders and their teams in business environments. You’ll hear Ed’s story of stumbling from the corporate world into his own business as a means of necessity. With over 25 years of leadership and management experience, Ed possesses the ability to build awareness, spur action, and deliver results. He is known for his business acumen and his ability to resolve complex human relations issues. He’s written two books about the lessons he has learned, and these have strengthened his credibility and accessibility with clients. Show Highlights:● Ed’s career in HR in the New England area, with 15-17 years in retail and 10 years with another company until a layoff in 2008 prompted big changes● Two ways to transition from a corporate career: purposeful and planned or abrupt and forced ● Ed’s fresh and brave idea to start his own coaching business in 2008● How Ed decided to network and gather information in building his business● The mindset that set up Ed for success in his new venture● How Ed decided to build his coaching skills and demonstrate his commitment through coach training and certification through the ICF● How Ed wrote his first book, Raise Your Visibility, to share his ideas about value and visibility within his industry● How being an author improved Ed’s visibility and credibility and added a level of competence● Why Ed wrote his second book, Drive Your Career, to help people learn to drive their careers and not just be a passenger● How Ed continues his path of credibility and visibility through his podcast, Be Brave at Work, which began in December 2019 (he just recorded the 145th episode!)● How Ed has evolved and grown since 2008, thanks to his experiences, his books, and his podcastResources:www.excellius.comBooks:Raise Your Visibility and ValueDrive Your CareerPodcast:Be Brave at Work

In today’s show, we are answering a question that comes to me often: What do I need to start my coaching business? Just getting started can be overwhelming, but there are a few simple steps to take to get your business up and running. Join me!As much as you want to use your coaching skills to make a difference with your potential clients, there is also a business aspect to coaching. Let’s talk about the systems you need to have in place to help you be the best coach you can be, but remember that it’s OK to start with the bare minimum and build from there. Think of this episode as a beginner’s guide to get you started. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The necessities to have in place when starting your coaching business:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A system to send digital forms and templates for your coaching agreement, intro questions, intake information, follow-up forms, and assessments.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Scheduling tools, like Calendly, Acuity, and Book Like a Boss○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Email for your business account (or gmail is an option)○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ways to take payments, like Stripe, PayPal, Square, etc.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Ideally, you want to move toward the automation of as many of the items listed above, so you can spend more time on the activities that are income producing.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Choose a platform for seeing clients, like video conferences, phone, in-person, or a combination of the three.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Four important aspects of your business: business name, website (even a one-page website, See Ep. 115), LinkedIn profile (See Ep. 97, 137, and 234), and how you show up on social media.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To attract clients and be seen, focus on building relationships and credibility, knowing your audience, and creating solutions.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use social media to share your message, build a following, and create a buzz, but also think about the following:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Moving names from social media platforms to your email list○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Providing ongoing value○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Communicating regularly○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sharing more about what you do○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Making offers●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;My biggest regrets when I started out----not capturing email addresses soon enough and not sending regular communication to my community●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create a giveaway that speaks to your audience, like a PDF, video, checklist, infographic, or chapter of your book.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use an email builder or provider like MailChimp, MailerLite, or ActiveCampaign.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Final pieces of advice:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pace yourself and choose the tools that are right for you right now.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Take advantage of free or low-cost services for small businesses.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Consider all-in-one services that are priced according to the size of your business, but choose wisely.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Remember that changing to other systems as you grow is perfectly acceptable; you are not glued to any one service or system for the next 20 years.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Take the time to build the foundational pieces that will create a good flow for later--when your calendar is full of clients. Resources:LinkedIn<a href="https://starcoachshow.com/137-karen-yankovich-increase-your-prospect-calls-using-linkedin/" rel="noopener...

Fear: it gets in the way of what we want to accomplish in many areas of life. The key to squelching fear is building confidence in what we do and how we engage with people. If fear has gotten the best of you in the past, join us today to learn more about being courageous and putting yourself out there in front of people. James Allen is an international high-performance coach, author, and speaker. He helps his clients live into their highest potential, so they feel alive, engaged, purposeful, and free. He takes a holistic approach to success by helping his clients build a life and business that go beyond their expectations in health, wealth, and relationships. James helps with mindset, confidence, health, wellbeing, courage, leadership, and business strategy. In today’s show, James shares examples of overcoming fear in business building to achieve the goals you want. He also tells us how to walk into a situation that’s not ideal and thrive in spite of the fear. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;James’ perspective on confidence and courage--and how they fit together●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How James overcame fear in pricing his coaching services●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How feeling fear can lead to courageous action that brings a reward●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How speaking on stages and reaching out for public speaking engagements can help get you in front of clients●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to know when and how to take the leap in making phone calls and connecting with others●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What to say when you make the first contact●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to create your own stage through Facebook Live, webinars, and events●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to build a webinar with three basic principles that you already know●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A personal experience from James about the importance of showing and delivering ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to come from a place of service to support othersResources:Book a session with James: CalendlyBooks mentioned in interview:The Prosperous Coach by Rich Litvin and Steve ChandlerFeel the Fear and Do It Anyway by Susan JeffersBuilt to Serve by Evan Carmichael

How strong are the standard operating procedures at your business? Can you take a vacation with confidence, knowing your systems and processes are in place even if you aren’t there? Today’s show takes a deeper look at those supporting pieces that need to be in place so our businesses can function well and create flow with a solid foundation. Join us to learn more!Lizabeth Wesely-Casella is the founder and CEO of L-12 Services LLC, a firm specializing in internal communications training and executive virtual assistance. In 2014, Lizabeth organized and led a process and communication change coalition for First Lady Michelle Obama’s signature program, Let’s Move! Today, Lizabeth uses her communication, collaboration, and LEAN process design skills to identify where businesses can overcome challenges related to scaling, process breakdown, workflow management, and culture. Lizabeth is the Advisory Board Chair for the Association of Virtual Assistants (AVA). She helps clients regain the headspace they need to think creatively and become the leaders that their organizations deserve. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Lizabeth survived disasters as an executive assistant in the construction arena, in nonprofits, and as a policymaker--to end up where she is today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How systems can be customized to your business and achieve the results you want●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An example of standardized communication systems that can be customized to fit your needs●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of intentionality in your work●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you need to share your vision and goals with others through documentation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to capture and refine procedures:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Plan out your week on Sunday (do this for several weeks)○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pinpoint the practices that are a process○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Standardize the steps that are repetitive and collect them in a Standard Operating Procedures (SOP) book●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How structure creates flexibility and freedom●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to use reverse engineering to documentation and SOPs to get where you want to be●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why tools, systems, and SOPs are a labor of love as you are the caretaker of your business●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why analyzing your processes and systems will help you understand where you are, manage your expectations, and build a solid foundation that supports your business goalsResources:L-12 Services&nbsp; Find Lizabeth Wesely-Casella on LinkedIn.

Everyone loves a story. There is power in storytelling as we can connect and engage with others. Facts and figures may be hard to remember, but people will remember a story. Join us to learn more about how coaches can increase their connection and visibility by using a story. Jane Tabachnick is the founder of Simply good Press, a book publishing company. She’s a public relations consultant, content marketing strategist, and mentor who works with changemakers to create a greater vision and visibility around what they do. Jane helps people attract clients and be seen as tops in their industry. She was named one of the Top 100 People Online by Fast Company, and she’s been featured in numerous media outlets. She’s a former fashion designer and adjunct professor at The Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Jane came into the work she does today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Jane used a story to engage her audience and increase her visibility●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How stories are so compelling because our brains are wired to remember stories●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How we know what our best stories are●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Jane uses story to be authentic, real, and relatable●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to “make the client/customer the hero of your story” and remover yourself from the spotlight●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tips for tuning into your best stories:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ask those close to you about your most impactful stories○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Be selective about sharing●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How your story in written form can be impactful and create immediate expert status●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;When considering writing a book, ask yourself what you want to accomplish by writing it (Hint: don’t do it if making big money is your goal.)●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to keep your audience in mind by finding out where they hang out online, what they are most interested in, and what podcasts they listen to●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to repurpose content from podcasts, videos, blogs, and articles●&nbsp;&nbsp;&nbsp;&nbsp;An example of Jane’s story about a sportswear collection she designedResources:Simply Good Press&nbsp;Jane Tabachnick LinkedIn: Jane Tabachnick

What are the results you offer to yourcoaching clients? If you don’t have a ready answer, or you default to a vagueand lofty generalization, then today’s show is just for you. It is absolutelykey that coaches have clarity about the transformation we bring to our clients.How we speak and present our offerings can help build the “know, like, andtrust” factor with our clients. More than the programs and courses you offer, aclient wants to know about the specific impact your coaching will have on them. Join me to learn more.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why a partnership between coach and client is a key element in achieving transformation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we have to use specific, concrete, and descriptive language about the outcomes our coaching will bring●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of identifying the ideal client before identifying specific outcomes●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Examples of my coaching outcome specifics: “coach with ease and savvy, attain credential, confidently engage with clients, build a thriving business”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why the words you use to describe your outcomes have to feel authentic to you●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An exercise to help you find clarity about the transformation you offer:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Identify (and write down) the results that your clients receive.■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What have your clients said about working with you?○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Identify (and write down) the cost to your clients if they didn’t achieve that transformation.■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What would the prospective client lose by not working with you?○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Identify (and write down) the specific impact of the results for your clients.■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How have your clients been transformed by your coaching?■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowing what you bring to the table will help you describe what you do and how you engage with clients; it will also build your coaching confidence.■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should use case studies and examples of your transformative coaching in proposals, posts, and talksResources:To find out more about identifying your idealclient, check out Star Coaches Episode 59.

What does it mean to live a well-aligned life? The concept of alignment is essential for the effective coach to understand. Today’s focus brings a different perspective than our recent discussion of soul alignment back in Episode 238, so I hope you’ll join us to learn more.Kristin Kaufman is the founder of Alignment, Inc., which is a unique consultancy firm formed in 2007 to help individuals, corporations, boards of directors, and other groups find alignment within themselves and their organizations. After 25 years of corporate experience, Kristin woke up one day and realized that she was out of alignment, and this led her to look through a different lens at different work. She wrote a trilogy of books under the title, Is This Seat Taken? We’ll talk about her books and her work, along with challenging your thinking about your engagement and encounters with others. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kristin’s path from global corporate work into a pivot that brought alignment●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kristin’s books, Is This Seat Taken? Autobiographical collections of stories based on “random encounters, it’s never too late, and this seat is saved for you.”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What is alignment?●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Commonalities that run through the stories that make up Kristin’s books:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You have to define success on your own terms.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Everyone has the power of choice.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Incidental encounters are not accidental.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;As long as we have breath, we have a purpose in being here. ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What makes a story fascinating and captivating?○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Divine inspiration○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An “arc” in the story○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Their uniqueness has beauty●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What Kristin has learned about alignment in life: “We are put on this planet to learn, teach, and serve. It’s all mixed up and glued together with the magical elixir called love.” Resources:Kristin Kaufman Books by Kristin S. Kaufman: Is This Seat Taken? Random Encounters That Change Your LifeIs This Seat Taken? It’s Never Too Late to Find the Right SeatIs This Seat Taken? No, I Saved it for You

One of the goals of this show is to connect coaches with the strategies, tools, and resources they need to achieve their goals. Today’s episode covers what it looks like for a coach to partner with entrepreneurs to help them build thriving businesses.Henry Daas is a serial entrepreneur who started his first business in 1991. He began selling, installing, servicing, and financing computers for large corporations. His business has morphed over time, and he now refers to himself as a Coach Approach Strategic Advisor. Henry offered his coaching services for free during the COVID pandemic --just because he knew so many people needed help. Since 1991, Henry has founded a succession of different firms in e-commerce, finance, real estate, and consumer products. He’s also published a book, Financial Intelligence. In today’s show, we’ll discuss what it means to be an entrepreneur coach and choose your own path forward in coaching. Henry also takes the time to give us a glimpse into his journey and what he is doing today. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Henry’s journey to where he is today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why Henry is attracted to working with entrepreneurs●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why Henry opened up his practice for free from April to June last year to help entrepreneurs●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Henry created his hybrid model that blends his financial expertise and coaching skills to be a CASA (Coach Approach Strategic Advisor)●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why clients hire Henry for help in solving their problems●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to get clarity about who you want to work with●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why Henry is looking to pivot into working with retirees nextResources:Connect with Henry and take advantage of many free resources: Book Baby&nbsp;PodcastIf you want to chat with Henry about entrepreneurship, money, or anything else, use this link: Daas KnowledgeFinancial Intelligence by Henry Daas

One thing I love about doing this show is getting different perspectives from different guests. Today’s show explores how coaches can use soul alignment to help clients tap into their greatest potential. Sara Loos is a transformational coach who, for 20 years, has been helping women in leadership roles learn to make soul-aligned choices so they prosper in all areas of their lives. Her work teaches clients how to access their greatest potential through her unique approach, AtomicZen, a combination of mindset, spiritual, and practical shifts to achieve courageous clarity and inner calm. Sara’s work is built on extensive training and certifications in personal development and spiritual practices, and she is considered a master-level intuitive healer. She’s hosted two shows on Transformation Talk Radio and been a featured guest of Hay House Radio, as well as written a book. Sara lives in Pacific Grove, California, yet enjoys supporting clients worldwide.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What Sara wants us to know about soul alignment●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Skills we need to know about self-regulation and empowerment:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Calm■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It takes breath and visualization to set and calibrate this emotion. Sara explains how to hang out in the space and witness what you’re feeling. ○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Clarity■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sara’s “Move that Bus” technique involves moving blocks out of the way to hear your inner wisdom. This is soul alignment. ○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Courage■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This is important for women, especially when they feel unworthy and underestimate their skill sets. Courage comes from feeling it, not thinking about it.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The difference between fear and nervousness●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How women are waiting to “be invited to the table.” Sara explains how to “make the space and step into courage.”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sara’s path from high-level corporate marketing in NYC and LA when she had no family life and was miserable all the time. When she was fired, this led her down the path to personal support through coaching and therapy to find alignment.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sara’s #1 lesson learned: “I’m not meant to work with everybody.”Resources:Instagram:&nbsp;Sara LoosFacebook: Sara Loos Coaching LinkedIn: Sara Loos The Miracle Worker’s Handbook: A Seeker’s Guide to Creating an Exceptional Life by Sara Loos&nbsp;

One thing we all need to improve is our memory skills. How important is it for a coach, leader, business owner, or entrepreneur to have sharp memory skills? How can these skills increase your value and profitability? Does it take superior intelligence to sharpen your memory, or are there practical techniques that anyone can learn? Join us as today’s guest answers these questions and more!Chester Santos, “The International Man of Memory,” is the world’s leading expert on memory training. He’s a bestselling author who has helped thousands of people worldwide realize the benefits of improved memory and a sharper mind. There are many things we can do as human beings, business owners, coaches, entrepreneurs, and leaders to add value to our lives as we apply some of Chester’s concrete strategies. He is a highly sought-after guest on numerous media outlets for his exceptional skills and expertise. Through workshops, corporate training, speeches, and presentations, Chester has developed a knack for passing on valuable memory techniques that are easy to understand and retain for years to come. He has inspired millions to develop their memory, and he’s here today to inspire each of us to remember more.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chester became “The International Man of Memory”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Three main principles of memory skills:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Visuals--Turn what you want to remember into a picture in your mind.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Additional senses--The more senses you use to encode information into your brain, the more your brain is activated to remember.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Psychological aspect--We remember things that catch us by surprise and are unexpected, so attach something extraordinary to what you want to remember.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chester’s memory technique called the “story method”--and how to use it●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The practical application of memory to business success in remembering names:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Repeat the person’s name when introduced.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ask them a question using their name.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Connect the name to something familiar.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Say goodbye to the person using their name.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How memory skills benefit someone who is giving a presentation (Use mental picture clues instead of notes!)●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to remember the things you have to look up repeatedlyResources:Memory School&nbsp;Use the promo code STAR to remove the fee for the first 50 listeners!Twitter: ChesterJSantosLinkedIn: Chester Santos&nbsp;Facebook:&nbsp;TheInternationalManofMemory&nbsp;&nbsp;

What does it mean to be an empathetic leader? Empathy is a good quality for anyone, especially a leader, to have, but it also brings challenges. Today’s show covers the intersection between feelings and leadership and how coaches can help their clients navigate this tricky pathway. Join us to learn more!Kris Plachy is THE Thought Leader and Expert for Entrepreneurial Management. Known for her simple, honest, and authentic style, Kris has poured her life’s work into learning about, understanding, and guiding leaders through the tricky path of learning how to lead a team. She’s had an incredible journey that includes beginning her career in a corporate startup culture and being recognized as a top-performing leader, year after year. Kris has a knack for creating teams that stick together, and she’s here to share her wisdom about empathetic leadership that engages and connects, along with strategies you can put into practice right now.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kris’ journey, which took an unexpected turn as she merged her coaching with her leadership skills and experience●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Kris started her executive leadership coaching business just nine years ago●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The huge demand for Kris’ help in working with difficult people (because we all need help in this area)●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How working exclusively with female entrepreneurs was a natural progression and a good fit for Kris’ skillset●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The concept of the empathetic CEO●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The difference between sympathy and empathy●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How empathy can be the superpower that allows you to connect with others●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The cautionary tale of an empath: experiencing depression, exhaustion, and social anxiety because of everyone else’s emotional noise●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why an empathetic leader needs boundaries, systems and procedures put in place ahead of time for particular emotional triggers●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to practice the plan of setting boundaries when dealing with toxic people●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The myth: “I’m just too sensitive to be a good leader.”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How coaches can help leaders:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Have a leadership operating system○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Understand adversity resilience○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Have a philosophy for leading people through performance○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Get clear about your voice, your presence, and who you are as a leader●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How you can feel everything you want to feel and still be successful, happy, and joyfulResources:Connect with Kris:Kris Plachy&nbsp;Facebook: Kris Plachy Twitter: Kris PlachyFind Kris on LinkedIn and Instagram, too.Books by Kris Plachy:5 Truths for Thinking About Difficult PeopleHow to Coach Difficult People in Six StepsChange Your Think: An Unexpected Way to Think About...

Do you have a book in you that the world is waiting to read? You may not realize that writing a book can increase your visibility and income flow, leverage your wisdom, and bring added value to your clients. My guest today breaks down the process and teaches us the basics. Join us to learn more!Jyotsna Ramachandran is a bestselling author, book publisher, TEDx speaker, and international Author Success Coach. She helps coaches, trainers, speakers, and experts build a super-profitable author funnel with the help of their book. Jyotsna founded Author Success Academy to help aspiring authors finally finish their book, get it professionally published, market it into a bestseller, and use that position to grow their business. Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing. When Jyotsna isn’t working, this mom of two kids also loves to dance, run, plan her next solo trip, and is a passionate advocate for educational rights. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What led Jyotsna to work with others to get their word out in a published book●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why there is such a good fit for coaches to become authors because the framework is already there●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ways to convert readers into clients:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pull method: how to pull readers in with connection○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Push method: how to collect leads from readers●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should give away a lead magnet with each book●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you must make your call to action very clear and specific●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Additional income streams can include online courses, membership sites, virtual summits, and live events--all with different levels of commitment for your clients●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should offer more options to your clients rather than just one-on-one coaching and a book●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jyotsna’s author funnel and how it works in offering a range of services●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How a book will elevate you as a speaker●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jyotsna’s proven formula to becoming a TEDx speaker●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jyotsna’s parting advice: “Be generous in sharing your content in your book; it will only motivate people even more to work with you.”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should view your book as your legacy, make it your masterpiece, and start writing now!Resources:Happy Self Publishing&nbsp;LinkedIn: Author JyotsnaFacebook Business Page(s) Join the Happy Authors’ Tribe Facebook group at Happy Self Publishing&nbsp;&nbsp;

We know that social media interaction is a vital part of the coaching profession. However, many questions remain about how to handle social media in the best way. Today’s show gives you insight and perspective on increasing your value and visibility on LinkedIn. Join us to learn more!Kyle Elliott, MPA, CHES, is the founder, career coach, and professional resume writer behind CaffeinatedKyle.com. As a result of working with Kyle, senior managers and executives have landed jobs at Facebook, LinkedIn, Amazon, Google, Microsoft, and nearly every other Fortune 100/500 company. Not only have his clients found jobs as a result of working with Kyle, but they have landed jobs that bring them happiness and fulfillment. As a trusted career expert, Kyle’s words have been featured on Business Insider, Forbes, Fast Company, The Muse, and Ladders, among dozens of other leading publications. He is an official member of the invitation-only Forbes Coaches Council, a member of the Gay Coaches Alliance, and a Certified Health Education Specialist (CHES).Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Kyle came into the work he does today--totally by accident●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tips for using LinkedIn in a coaching way:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use your profile to set yourself apart and build trust with clients○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use high-level numbers, facts, and testimonials to let people know why they should work with you○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create content from repurposed blog posts, articles, and podcasts or from something you are doing today that demonstrates your coaching skills●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How people connect and engage with each other through LinkedIn●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why it’s important to show your personal side in addition to your professional side because your clients want to see who you are●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kyle’s success stories about LinkedIn posts that stem from his attempts to be authentic, transparent, and vulnerable●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you cannot overlook the value of former clients●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to create a community through engaging with other people’s content in a thoughtful manner●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should always respect LinkedIn connections and build relationships without taking advantage; Kyle says you can’t go wrong if you look to add value to the other person●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we have to take more risks to have more great things happen as we share ourselves with the world●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Kyle’s parting advice: “Don’t feel compelled always to have original content. Share what you are already doing. Remember, ‘document, don’t create’.”Resources:WebsiteLinkedInInstagramFacebookTwitter

Today’s show covers the important topic of tapping into the wisdom within each of us. Sometimes the spark inside us gets buried by the obstacles and challenges of life. Are you listening to and honoring the voice within you? Join us to learn more!Cherie Burton is a pioneering spiritual psychologist whose evolutionary STAND SPEAK SHINE method transforms women into authentically embodied and empowered feminine leaders. She’s a mother of six, an author, international speaker, and host of the Women Seeking Wholeness podcast. Cherie is passionately driven to guide women influencers to heal, express, and create. We are discussing healing, wisdom, and the challenges we have to step through to continue moving forward. Personal emotional trauma due to familial depression and mental illness has helped Cherie zero in on emotional wellness in her work. She admits to being obsessive in her quest to break family patterns and crack the code of depression. She is an avid teacher and researcher of the divine feminine and has written and produced audios, training programs, and transformative retreats. She’s taken yoga teacher training and has become a certified mind-body facilitator in the unique modality of perfect healing. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Cherie was led into the work she does today through her background experience with religion and femininity and her family history of mental health issues●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Cherie was affected so deeply by the tragic suicide of her sister while she was working hard to convey the message of empowerment to women●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Cherie became obsessive about cracking the code of familial mental health issues●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The truth about addiction and how our society is failing those who are addicted●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cherie’s principles of perfect healing:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An awareness of what’s happening with the kinesiology of our bodies○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Creating containers of safety to clear emotions, darkness, and fear●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How men and women handle the energy of emotions differently●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of learning to trust ourselves as powerful and wise experts●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cherie’s advice: “Come back to your own knowing and trust yourself and honor yourself. Connect with your curiosity and explore. Detach yourself from the voices of dream killers and follow your heart.”Resources:Connect with Cherie:&nbsp;Cherie BurtonFind Cherie’s podcast

This is an important show full of impactful and relevant issues. The truth is that no one is immune to trauma at some point in life. Join us to hear the truth about trauma.Dr. Kemia Sarraf, also known as “Dr. K,” is an internist, educator, and physician and leadership coach who focuses on leadership and coaching in and beyond severe burnout, toxic stress, and trauma. She is the go-to expert in this field and the founder and CEO of Lodestar, a professional coaching and consulting firm that uses a 360-degree trauma-aware container for coaching, coach training, leadership training and Justice, Equity, Diversity &amp; Inclusion facilitation. Dr. K is a gifted storyteller and a sought-after speaker who is deeply intuitive and open in sharing her knowledge of intra-traumatic growth. She’s here to share timely and key information to help us with today’s challenges.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What brought Dr. K to where she is in her journey●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How her son’s leukemia diagnosis at age 13 shaped her life and coach training work●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Dr. K noticed, in her coaching work with physicians, that “burnout” was a symptom of something deeper and that the term was being weaponized against physicians by administration and management●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How “stepping into choice” is a trauma-mitigating strategy●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why physicians are more open to coaching rather than therapy●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Dr. K explains the spectrum of stress to trauma, which can be an event or an environment●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why connection is the key to trauma mitigation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How trauma primes us for future trauma●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we have to recognize and name “Big T traumas” and “Small t traumas”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How our wounds can become sacred places of wisdom as they heal●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How coaching through trauma differs from therapy●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How the trauma-informed approach doesn’t require the coach to know the source of the pain●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The 360-degree perspective in trauma mitigation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The rest of the story of Dr. K’s son, Joseph, and how he channeled his pain into purpose●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Holding space for the pain of trauma to be normalized and reframed●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The bright spot of trauma-informed coaching because of COVID: growing recognition in the governing bodies that there is room in the Venn diagram for overlap●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why the words “trauma” and “victim” are not synonymous●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Dr. K’s program and how it can help physicians for the worst that is yet to come●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why the best thing for a human in pain is another humanResources:Twitter: @DrKemiaLinkedIn: Dr. KemiaFacebook: Lodestar Trauma Mitigation&nbsp;Website:&nbsp;Lodestar

Today’s show dives deep into what drives us, and we’re looking through the lens of how this concept applies to your work with clients, along with your personal development and awareness as a coach. Join us!Dr. Chris Coultas serves as vice president of product innovation and is a senior consultant at Leadership Worth Following. Since joining the LWF in 2014, Chris has assessed and coached hundreds of leaders. He has spearheaded a number of company-wide research and development initiatives, including the development of the DRiV assessment. It’s a tool that goes a step beyond personality assessments in providing valuable insights into what drives and drains people in their careers. Chris shares with us the benefits of looking into drivers and their impact in the workplace, such as engagement, resilience, burnout, culture fit, teamwork, leadership influence, and overall job performance. He recently wrote Driven Not Drained: Discover Your Path to Career Happiness, Effectiveness, and Influence. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of understanding the things that either drive us or drain us●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chris came into this work●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we need to understand the WHY behind our WHAT●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The difference in personality and drivers in determining what drives the behavior●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chris explains the components of drive:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The behavioral bucket: what we do○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The affective bucket: what we want to do○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The cognitive bucket: what we should do●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why only a few people can accept us in our unfiltered, authentic state●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of a clear sense of pursuing our drivers and avoiding drainers while not overemphasizing either one●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How motivational hooks can help with what drives someone●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How coaches can use drivers to leverage higher motivators with clients●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How awareness of drivers helps clients become aware of biases●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How understanding drivers help coaches with self-awareness and communication styles●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How drivers function in work with groups and teams, based on six factors: impact, insight, connection, harmony, productivity, and meaning●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chris’ DRiV assessment tool, which contains 28 drivers within each of the six factors, and how they emphasize the positive implications of each driver with accessible languageResources:WebsiteLinkedIn:Linkedin: Chris Coultas Linkedin: Driven Not DrainedTwitter: @DriveDrainDriven Not Drained: Discover Your Path to Career Happiness, Effectiveness, and Influence Hardcover – May 25, 2021

I’m absolutely sure that today’s show will bring value to your coaching business! We are covering a topic that I hear mentioned repeatedly by other coaches, which is how to create an elevator pitch that wows and attracts clients. If your elevator pitch needs a tune up to leave the humdrum behind and take your business to the next level, join us to learn more!Chala Dincoy is CEO and founder of The Repositioning Expert, a division of Coachtactics, and a marketing strategist who helps professional service companies change their messaging to attract more decision-makers. She’s a marketing consultant who has written Gentle Marketing: A Gentle Way to Attract Loads of Clients and How to Win Friends the Way Apple Wins Customers. Chala brings her experience and expertise forward to help us understand the secrets to create an elevator pitch that wows customers and engages clients. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chala’s journey to her work today in helping coaches be successful●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chala functioned as a corporate slave for 18 years as she dreamed of doing more●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chala had to pivot her business to go online due to COVID---and found even greater success●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why your elevator pitch has to be something that stops people in their tracks and prompts them to ask for your card●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why Chala decided to focus her work with coaches●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why differentiation boils down to super niching●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The two steps to identifying your super-niche:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pick a very specific interest group that you serve○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Identify the most expensive problem you can solve for them●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why Chala’s super niche is to help diverse businesses develop their elevator pitches●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Common objections to super-niching●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chala works with clients to get clarity in identifying their super-niche●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The formula for the perfect elevator pitch:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Who: Who do you serve?○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Pain: What is their most expensive pain?●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Chala fixes your elevator pitch so that you are asked for your card or a meeting after every interaction●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An example of how Chala’s system works to develop Meg’s elevator pitch●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The biggest problems that Chala sees in her work are people “guessing” at their super-niche and generalizing their niche (“Generalization=Death”)Resources:Website:&nbsp;Repositioner &nbsp;Visit Repositioner to receive a free download of Chala’s book, The Gentle Marketing Book.&nbsp;Twitter: @Chala_DincoyLinkedIn: Chala Dincoy

We are exploring a new topic in today’s show as we consider the gift that is our voice, the instrument we use for communication. Join us as we learn about a unique perspective on coaching through vocal empowerment. Brienne Hennessey is a licensed Speech-Voice Pathologist who became a vocal empowerment coach with 13 years of clinical expertise specializing in voice and breathing assessment and therapy. Her focus is on the prevention of vocal injury through wellness and customized voice training. She is a speaker at local, state, and national conferences who has worked at the top academic voice centers in the US, and she has published research-based book chapters and articles. Brienne is the owner of Your Vocal Vitality, LLC and the creator of Empower Your Voice. This program supports CEOs, entrepreneurs, coaches, educators, sales teams, and public speakers to conquer vocal fatigue, elevate voice health, and tap into their inner voice to show up with more authentic impact and influence. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Brienne’s journey to where she is today as a vocal empowerment coach●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why your voice is a vital asset for communication in your life and business●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The frustration of not being able to communicate●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we shouldn’t take our voice for granted●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Warning signs that something might be wrong: scratchiness, hoarseness, fatigue, strain, and weakness●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What to consider about voice health and wellness●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to minimize nervousness about public speaking●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What it’s like to work with a vocal empowerment coach:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You’ll understand how the voice works○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You’ll understand vocal hygiene○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You’ll understand voice use○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You’ll craft a warm-up, cool down, and voice use plan●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What Brienne wants us to know about loving our voices and ourselves●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How bias and prejudice show up about our voices and those of others●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we need to own and love our natural voices●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Brienne’s tips for overall voice health●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An example of a voice warm-up exercise--Join us!Resources:Ways to connect with Brienne:Email:&nbsp;[email protected]&nbsp;Facebook: Your Vocal Vitality&nbsp;Empower Your Voice Facebook Group: If you are a person who requires your voice to do your job, I am warmly inviting you to join: Facebook: Empower Your Voice&nbsp;IG: Your Vocal Vitality&nbsp;Clubhouse: @briennehennessy&nbsp;

If you’re ready to skyrocket your sales, then join us for today’s show. We will learn how to engage our minds for success in moving forward in our businesses. My guest delivers bucket loads of wisdom and inspiration in the form of techniques that you can apply today! Join us! Angela Henderson is an author, entrepreneur, small business consultant, speaker, blogger, mom, and former mental health clinician of more than 15 years. She founded a highly successful online educational toy store called Finlee and Me, and she currently works with business owners to grow thriving enterprises. Angela helps women build consistent five-figure months and multiple six-figure years--without burning out in the process. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Angela’s journey from mental health clinician to online educational toy store owner, parenting blogger, and business consultant ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why it’s OK to pivot and leave a place of abundance to go after something else that lights you up and brings you joy●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you have to be mindful of overcomplicating things; simplicity is in your favor●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why it’s important to understand why your business is struggling to skyrocket your sales●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to identify the “internal stuff” that’s holding you back---and how to fix it●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Remember that “selling is serving”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Angela’s Three S Framework for skyrocketing your sales:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Showing up--How, why, and where? (Google Analytics can help)○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strategy--How to map out the year with a promotional rhythm○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Selling--Are you doing it every single day?●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;An example from one of Angela’s clients proves what showing up and selling every day can do for your businessResources:Connect with Angela:Website:&nbsp;angela Henderson&nbsp;InstagramLinkedInFacebookEmail: [email protected]

We are in the middle of Women’s History Month, bringing you great content covering different aspects of our coaching work. Today’s show highlights social media marketing, which most people find challenging. My guest shares key takeaways about how we create freedom through structure in social media.Megan Winkler is a spiritual business coach and marketing specialist who works with female entrepreneurs to build sustainable, authentic, and energetically-aligned businesses. She’s known as The Good Business Witch and has a podcast by the same name. Megan incorporates strategy and spirituality to create one-of-a-kind business and marketing plans for her clients. We can learn so much from what Megan does with social media, and she’s here to share some of her secrets to success. We’ll explore the ideas and intent behind a content calendar and learn tips and strategies to best utilize Facebook, Instagram, and other social media platforms. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Megan’s long and winding path to where she is today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Megan helps women entrepreneurs become more visible through authentic marketing●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Megan explains what a content calendar is, why you should have one, and how it can be a beneficial framework for your business●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How video and images promote your content on Facebook and Instagram●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to structure your message to grab people’s attention and create connection●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you need to finish up your social media post with a call to action●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The goal of social media is to get people to engage with you●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tips to make your Instagram bio stand out:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Let them see your face first.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Make sure your handle has a searchable term in it.○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Make your bio all about your followers and what you do for them--not about you●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why social media is all about having fun while you interact with your peers and ideal clients●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why saving posts on Instagram helps business owners●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Megan’s advice about following people on Instagram●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to leverage direct messaging●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What NOT to do on social media●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to use Instagram stories to get conversations going●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to practice and learn how to do Instagram stories●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should always be yourself on Instagram●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Megan’s final tips Resources:Website:&nbsp;The Good Business Witch&nbsp;Facebook: Good Business Witch&nbsp;Instagram: The Megan WinklerInstagram: &nbsp;@themeganwinkler LinkedIn: @meganwinkler1 Twitter: MegWinkler&nbsp;

We are always looking for different ways to leverage our small businesses to create the impact we want. One way to make that happen is with a membership site. I met today’s guest at a conference, and I knew I had to have her on the show to share her expertise. We are covering the things you should know about a membership site for your business. Join us!Meghann Conter sprinkles laughter dust and butterfly kisses all over the world. She has created a fabulous membership site for her community to bring added value. Meghann is on a mission to elevate more women in business to the seven-figure mark and beyond. She&nbsp;empowers women-led organizations to leap over revenue targets, grow professionally and personally, get out of serious as often as possible. She focuses on forming meaningful collaborative relationships as founder of The Dames, an international community that celebrates women running and leading 6 &amp; 7-figure companies or divisions.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Meghann’s path to where she is today, from a corporate career that sucked the joy out of her●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Meghann felt blocked in building her business because she was trying to copy what others were doing●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why she craved connection with like-minded, high-caliber women●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Meghann lives today in the space of ease, flow, and FUN●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to better understand a membership site, like Meghann’s The Dames●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Steps in creating a successful membership site:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Get aligned so you know where you’re going○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Get clear about who it is that you serve○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Focus on your packaging, pricing, and positioning to accomplish your goals○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Realize that your membership site can be a lead generator●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Meghann’s membership site is structured with virtual and chapter-based memberships and events for her target audience●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to utilize talented, creative people to help you accomplish your goals●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The #1 advantage of a membership site is recurring income and compounding revenue●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What Meghann realized about her strengths and her “sweet spot”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Meghann’s parting advice: ○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Keep it simple in all ways○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Allow yourself to morph and innovate with what happens next○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listen to your members and ask them what they wantResources:The Dames&nbsp;Free Gift&nbsp;LinkedIn&nbsp;

Today’s show brings a unique perspective about the coaching journey. Our topic is timely as we wrap up Black History Month with a conversation about racism, bias, and the primary need for curiosity.Genena Armstrong is a highly sought-rafter ICF-certified professional and personal development coach, Diversity and Inclusion Consultant, and best-selling author. She has over 25 years’ experience in human resources and is currently an executive coach with Building Champions Inc. Prior to that, Genena owned and operated her own coaching and consulting practice, Metamorphosis Coaching. She has also served as a Diversity and Inclusion Consultant for various Fortune 500 companies. Join us to hear Genena’s perspective on how we can honor diversity through our coaching practice. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What lights up Genena about coaching●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Genena’s experience as an African-American female on the coaching journey, which was shaped by what her mother taught her about racism and bias●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How racial tension hits differently when you see its effect on your children●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Genena’s advice about educating ourselves about racial issues●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Genena begins her executive coaching in organizations●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to manage bias--even if you’re unaware that they exist●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Genena realized her own bias regarding Asian men early in her career--and how she overcame that bias●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Genena’s hope for the coaching community and society as a whole●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we, as coaches, need to learn and growResources:Connect with Genena: Linkedin&nbsp;&nbsp;Mentioned in the show:White Fragility by Robin DiAngeloThink Again by Adam Grant

Today’s show brings us information about taking a closer look at how we can build our business. As always, we are bringing strategies, tools, and resources to take your coaching business to the next level!Bryan Kramer is the co-founder of H2H Companies and a renowned business performance coach, global keynote speaker, executive trainer, two-time bestselling author, TED speaker, and Forbes contributor. He’s also the former president and CEO of a Silicon Valley global marketing agency, an experience that he shares with us in the interview. As a business-performance coach, Bryan teaches speakers, executives, and entrepreneurs how to up-level their storytelling and create more business opportunities through the H2H Method.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bryan’s journey to the coaching world from his global marketing agency●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How he walked away, took a year to find and heal himself, and found his people by becoming a coach●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Six steps to help coaches with business growth:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mindset--Reset your mindset by having a mentor or coach hold you accountable○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Niche down (and then down again)--Niche down enough to stand out in your field○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create your irresistible offer--Deliver your value--and prove it○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Connect with people--Use simplicity, empathy, and embrace imperfection○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Build your relationship platform--Nothing is as important as your community!○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Increase the momentum--Take everything you’ve learned and refine your processes●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Final words from Bryan: “We aren’t all built the same. We are unique, and our journey isn’t like someone else’s. Your time is coming. Be kind to yourself.”Resources:Website:Bryan KramerH2H Growth Bryan’s TED TALKBooks by Bryan Kramer:There is No B2B or B2C: It's Human to Human #H2HShareology: How Sharing is Powering the Human Economy

Today’s show covers the one thing I wish I’d known earlier and done better. We are learning about lead magnets: what they are, how to create them, and why you need them. Bringing value to your clients in the work that you do will build an engaged, interactive, warm audience.Nancy Fields loves “teaching people how to fish” with WordPress, which is a platform for building websites without having to hire a web designer. She builds websites and teaches others how to do it for themselves. Nancy began her design business over 28 years ago. As a graphic designer, web designer, calligrapher, and botanical illustrator, Nancy loves color, light, and design. Her appreciation for these elements was enhanced at an early age as she grew up with an aunt who was blind. In today’s show, we talk about creating lead magnets that people actually want, along with Nancy’s tips and strategies to grow your business with a high-converting website. Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Nancy’s journey into the work she does today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why we want to build an email list and let people know that we can solve their problem●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why your free offer--your lead magnet--should answer the question and solve the problem of the person who will be your ideal client●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Nancy’s most popular lead magnet--all about website images and pictures●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Nancy’s #1 lesson learned: “Don’t give out too much information in your lead magnet. Less is more.”●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to know what your audience wants, and how Google Analytics or even a simple Google search can help)●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to align your creative offerings with what people want●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What Meg wishes she had known about her first lead magnet●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you can’t wait until everything is perfect●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to use Canva in your lead magnets--even the free version!●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A checklist for lead magnets:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Offer what the customer wants--in their own language○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Decide what you will create○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Use an email host to build your list●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why your lead magnet has to be perceived as high-value●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why your free offer shouldn’t be something you spend more than one hour creating●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Nancy works with coaches to help with websites and lead magnets and offer workshops and coursesResources:Nancy’s website: Fields Graphic Design&nbsp;Giveaway: Get my free resource for totally FREE high-quality images for your website or any project. Email hosting sites:MailChimpAWeber&nbsp;Constant Contact&nbsp;&nbsp;

There is no more relevant topic in today’s social setting than cultural diversity. As coaches, we need to continually examine how we partner with our clients in cultural respectfulness and responsibility. Join us to learn more!Dr. Rebecca Eldredge is a licensed psychologist who focuses on facilitating guidance and support for aspiring allies and anti-racists and providing culturally-sensitive therapy for adults. She’ll share with us the road she walked in her doctrinal training in counseling psychology and why she decided to have a multicultural specialization. Since then, she has been blessed with a variety of meaningful opportunities, including teaching Multicultural Counseling graduate courses, developing and offering support groups and home visits for female refugees in Houston, TX, and providing cultural training and consultations to individuals and groups. Over the last 19 years, she has been deeply honored and humbled with the trust of hundreds of therapy clients from diverse identities and backgrounds. Last year, she began creating new programs to offer guidance and support for aspiring anti-racists who want to break free from the status quo and speak up against bias.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How Rebecca observed differences, cultural diversity, and injustices on the journey to where she is today●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How we can be more in tune with how we show up with others●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Five Cultural Hacks:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultural humility■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Say, “I don’t know it all, and I will make mistakes.”■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create spaces to explore and ask questions when you don’t know■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Don’t have the “my-way-is-the-right-way” attitude○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultural awareness■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Say, “I don’t want to operate on assumptions.”■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Be aware of your thoughts, feelings, identities, and places of privilege■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Recognize others in ways that don’t define their identity○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultural compassion■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ask, “How do I self-soothe and other-soothe to create a space of safety?”■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Realize that you can’t show up with compassion for others if you are critical and judgmental of yourself○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultural knowledge■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ask, “How can I learn about traditions and norms of different cultural groups?”■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowledge helps us grow and change our perspective■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Go to events and listen to lectures and podcasts, but don’t rely on only one source of knowledge○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultural skills■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ask, “How do I set an example for others in the way that I live?”■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Your skills are dependent on the other foundational pieces■&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Your skills involve communication, action, and internal processingResources:Feel Deeply Live Completely&nbsp;Linkedin: Rebecca Eldredge PhD&nbsp;&nbsp;

Today’s show is all about new possibilities for 2021! When we make changes to our business, we know that there is an impact on our home life and work life. After going through 2020, it’s a great time to consider a unique opportunity to include in your services offered to clients. We are talking about retreats in today’s episode because they are a great way to continue to build your brand and strengthen relationships with clients. So, the question is: Are you retreat ready?Tamara Golden is the owner, founder, and CEO of Journeywork Retreats, a full-service retreat planning, and strategy company. Tamara takes her unique experience as a certified coach and travel/event planning expert and combines them to create this unique company that serves the US and the world. She offers do-it-yourself courses all the way to done-for-you services within the context of supporting entrepreneurs, coaches, healers, the transformational leaders. She crafts custom retreats that grow their brand and accelerate outcomes for their clients. Retreats create a unique transformational experience in a concentrated, focused time together. Tamara shares what you should think about when planning and incorporating retreats strategically into your service offerings.Show Highlights:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why Tamara decided to work with business owners in creating and facilitating retreats●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The two-fold purpose of a retreat should be to grow your business and to do deeper work with existing clients●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The first two steps in being retreat-ready:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To get started, you need two things: clients and teaching material○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Decide how you want to strategically embed the retreat into your offerings●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you have to have your proof-of-concept in place and then decide how to attach it for profitability●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to navigate the retreat-planning tasks●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tamara’s tip: ask your clients where they want to go, when they want to do, and what content they want to cover●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Keys in deciding the when, where, and kind of venue●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to look at retreats with client retention in mind--and not client attraction●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tamara shares an example of a recent retreat in Belize●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why you should consider a local or regional retreat before going overseas●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to move forward confidently and successfully in your planning●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Timeline tips for planning ahead for local and overseas retreats●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why your retreat needs the three key elements of teaching time, bonding time, and downtimeResources:Find out more about Tamara’s work and take her Retreat Ready Assessment:&nbsp;Journey Work Retreats Find Tamara on LinkedIn:&nbsp;Tamara Golden Journey Work Retreats&nbsp;