If 2022 finds you struggling as a business owner and looking for expert advice, this show is for you. If you want to know how to find and secure those ideal, committed clients who can make all the difference, you’ve picked the right episode. Join us as today’s guest shares tips and insights that can turn your drudgery into business bliss!Caterina Rando is a Master Certified Coach, speaker, and author who is on a mission to teach, mentor, and support women to be themselves, do their thing, serve their people, and massively monetize their mastery. She shows women entrepreneurs how to be loud and proud about the value they bring in order to make their businesses thrive. Her clients grow, shine, expand, and open themselves up to new possibilities, taking their businesses further than ever before. Caterina is all about positivity, integrity, generosity, community, and providing massive value while uplifting others. Even though her work is primarily with women, her insights apply to both men and women as she teaches powerful concepts around the topic of influence and why your influence should equal your ASK. Along with being the author of several books, Caterina is the founder of The Thriving Women in Business Giving Community and the Thriving Women in Business Center, located in San Francisco. This episode is crammed full of business strategies and insights that you can put into action right now, including her five pillars for a successful business, her influence formula, and why making yourself known through speaking is the way to come home with clients. Show Highlights:● Caterina’s business journey to finding what lights her up● How Caterina came to coaching from her business background● How she realized the value of having an assistant to allow her to focus on revenue-producing activities● The five pillars of your job as a business owner: speaking, selling, serving clients, strategy, and self-care● Why the biggest mistake a business owner can make is trying to do all their marketing themselves● Caterina’s influence equation: Visibility + Value + Consistency = Influence● Why speaking is the best way to make yourself known and showcase your massive value● How to get the help you need to move toward the goal of mastery–not perfection● How to have sales conversations and build influence, which is the shortest route to a full client base● Why it’s important to have only clients that are the best matches for you● How to start on your mission to “speak”● Why your ASK cannot exceed your amount of influence (Don’t try to persuade people to buy from you if you haven’t built influence!)● Why we need to recognize that “Sales is Service”● Caterina’s super speaking strategies to get in front of people:○ Go to the platforms and groups where your clients are already gathered. (Utilize the virtual platform!)○ Have a low time/money investment to invite clients to an easy YES.○ Ask your champion clients to host you for an “intimate intro” to their specially invited friends.● The super tip that has changed everything for Caterina: Schedule post-workshop calls when you invite people to your workshop● What coaches have to do to solidify the sale:○ Make a call to welcome them to the community. ○ Send a welcome gift to new clients.○ Remember that engagement is the Queen of Everything!● Why you have to build influence before you ask people to buy because they will be turned off if your ASK exceeds your influence● Two guiding principles for Caterina’s business:○ Take any disappointment and turn it into determination.○ Remember that your business is supposed to be your bliss (What would it take to make it your bliss?)Resources:Connect with Caterina and find free resources:&nbsp; <a...

Happy 2022! I hope your year is off to a great start! If you’ve ever had feelings of burnout and exhaustion, this show is for YOU! If you dream of this new year being one that is more energizing and full of more joy and the things that light you up, today’s guests will help you discover the secrets to setting priorities and mastering your time. This could be the show that changes everything for you! Join us to learn more!Nadine and Derek Nicholson are business growth strategists, master leadership coaches, and the founders of Ascend Leadership Company. They help successful but overwhelmed powerhouse CEO service providers see and solve the issues that are holding them back from earning more in less time. They teach that overwork is NOT what causes fatigue, exhaustion, and burnout, along with solutions to help us resolve those issues and actions we can take to elevate our income. They bring to the table six decades of business development, strategic planning, coaching, consulting, corporate communications, change management, team leadership, and relationship-centered sales. Show Highlights:● How Nadine and Derek came into the work they do today from their corporate backgrounds● How Nadine’s business journey has been affected by the wake-up calls of realizing how short and precious life is● Why depletion, exhaustion, and burnout don’t come from overworking but from SACRIFICING THE WRONG THINGS● How “say-do gaps” deplete our energy and keep us from getting where we want to go● How the “shoulds” and “can’ts” can stop us in our tracks and make us think we are supposed to suffer to find success● How Nadine applied their coaching principles with a specific client to find what lights her up● How Nadine and Derek help people get clear about what matters most● Why different results come from making different commitments, which all come from how we prioritize our time● How to make different commitments:○ Who is my team?○ How can they support me?○ What do I need to walk away from?● Why you need to give yourself permission to say YES to what lights you up● How to find “the middle zone” and create a new curve● How we “step over ourselves” and cause resentment because we sacrifice ourselves, our health, and who we care about● How to get out of “the middle zone” by shooting higher and doing things differently● Why a social media hiatus can be helpful in finding clarityResources:Connect with Nadine and Derek:&nbsp;Ascend Leadership&nbsp; Visit their website to find their Free Video Series about escaping time overwhelm and burnout to elevate wealth!&nbsp; Ascend Leadership: Video Training